Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers

Your calendar can look reasonable and still leave you exhausted. Your team can be busy and still underperform. Your revenue can grow while your sanity quietly erodes. That disconnect isn't a motivation problem — it's a capacity problem. In this episode, Kimberley Seldon sits down with financial strategist Megan Dahle to unpack why so many interior designers hit an invisible ceiling in their business without realizing it. Capacity isn't about how much work you want to take on — it's about how much your current business structure can actually support without degrading profit, time, or the client experience. Together, they explore how decision load, responsibility, and constant context-switching drain capacity far faster than hours worked — and why adding more clients or more staff often makes things worse. This conversation isn't about pushing harder. It's about seeing clearly, identifying the real constraint in your business, and making calmer, more strategic decisions because of it. If growth feels heavier instead of easier, this episode will help you understand why — and what to change next. What you'll learn in this episode: - Why feeling overwhelmed isn't a time-management failure - How decisions, responsibility, and context-switching drain capacity faster than hours worked - How to identify your real capacity ceiling without complex spreadsheets - Why adding more clients or more staff often amplifies stress instead of solving it - How understanding capacity reframes pricing, staffing, and leadership decisions - Why protecting your attention turns time into a luxury product — without blindly charging more

After decades in business, many interior designers reach a quiet crossroads: Is this as good as it gets? In this thoughtful, grounded conversation, Kimberley Seldon sits down with Michael Abrams and Gina Valenti to explore what it really looks like to evolve a design firm after 25 years—without chasing trends or reinventing yourself for attention. Michael and Gina share how experience becomes a competitive advantage when paired with clarity, alignment, and intention. From earning partnership and planning succession to protecting your reputation and learning to say no without apology, this episode offers a real-world roadmap for designers who are successful—but restless. If you're thinking about what's next for your firm, your role, or your legacy, this episode gives you both permission and practical insight to design a future that can truly carry you forward. What You'll Learn in this episode: - Why rebranding later in your career can be a strategic advantage - How partnership is earned—not granted—inside a mature design firm - What healthy disagreement looks like in long-standing professional relationships - Why trust, not talent, is the true currency with clients - How to spot red flags before they cost you time, money, or sanity - Why saying no protects your brand more than saying yes ever could

Frustration in your design business isn't a personal failing—it's information. And if the same frustrations keep showing up in different forms, they're not exceptions. They're patterns. In this episode, Kimberley Seldon unpacks the most common frustrations interior designers face—working nonstop yet feeling financially uneasy, absorbing problems instead of fixing them, guessing instead of knowing—and explains why these challenges persist even in “successful” firms. The issue isn't talent, confidence, or effort. It's operating without the systems that make a business stable, predictable, and sustainable. Kimberley shares hard-earned insights from her own career, including why fixing problems with memory, vigilance, or hustle is exhausting—and why real relief only comes when frustration is replaced with structure. From financial visibility and owner compensation to capacity planning and decision-making, this episode reframes frustration as a signal that you've outgrown how you've been running your business. If you're busy, booked, and still uneasy—or successful but restless—this episode will help you understand why and show you where to start fixing it. In this episode we learn: - Why recurring frustration is a systems problem, not a personal flaw - How treating issues as “one-offs” keeps designers stuck in survival mode - Why managing your business by instinct—especially money—always feels unsafe - The difference between coping strategies and real, structural fixes - Why financial clarity depends on visibility, not revenue alone - How proper systems remove emotion from hiring, spending, and time off - Why capacity—not effort—is the missing link for exhausted designers - The mindset shift from “How do I manage this better?” to “What should already be in place?”

Most interior designers don't avoid their numbers because they're bad at math—they avoid them because no one ever explained the financial system in a way that actually made sense. In this episode, Kimberley Seldon sits down with Hannah Cole, artist turned tax expert, to dismantle the myth that creatives “just aren't good with money” and reveal the real issue: running a business while guessing instead of knowing. This conversation takes a clear-eyed look at what happens when smart, capable designers disengage from their financial reality. From payroll blind spots to the false comfort of being “busy,” Hannah reframes financial literacy as a visibility problem, not a math problem. You'll learn why nonstop work doesn't guarantee profit—and how simple habits like time tracking can quickly restore clarity and confidence. If you've ever felt uneasy about money despite working around the clock, this episode will help you understand why—and show you where to start fixing it. What You'll Learn in this episode: - Why creatives aren't bad at numbers—they're bad at operating in mystery - How being “busy” can hide serious profitability issues - Why payroll is the most dangerous expense designers underestimate - The difference between gut-feel decisions and data-backed leadership - When it makes sense to DIY your finances—and when it doesn't - How basic tax literacy protects your business and future income - Why time tracking is one of the fastest paths to financial clarity

Most interior designers don't have a branding problem—they have a brand drift problem. As your skills, confidence, and fees evolve, the brand you built early on can quietly fall out of alignment with who you are now. And when that happens, it doesn't just feel off—it actively repels the clients you want to attract. In this candid conversation, Kimberley Seldon sits down with brand strategist Puja Malhotra to unpack what designers get wrong about branding—and what actually matters. From that subtle hesitation you feel before sharing your website, to the hidden cost of inconsistency, this episode reframes branding as a strategic business tool, not a creative indulgence. If your work has leveled up but your brand hasn't kept pace, this episode will put language to that uneasy feeling—and show you exactly what to do next. What You'll Learn in this Episode: - Why brand hesitation signals misalignment, not insecurity - How experienced designers outgrow DIY branding without realizing it - The difference between being visually “interesting” and truly memorable - Why consistency builds trust faster than creativity - How your website should function as an employee—not a portfolio graveyard - When to audit your brand—and when it's time to bring in professional help - Why timeless branding matters if you plan to grow, scale, or trademark

Interior designers often find themselves defending beautiful, well-considered ideas to hesitant clients. But what if that hesitation isn't resistance—it's biology? In this episode, Kimberley Seldon speaks with designer and BOD™ Member, Martha Lowry about neuro-aesthetics and how the brain responds to space long before logic or language catch up. This conversation reframes how designers understand client reactions, decision-making, and emotional buy-in. You'll learn why a room can be technically perfect and still feel “wrong,” how colour and materials trigger powerful subconscious responses, and why deeper, more thoughtful client questioning leads to smoother projects and fewer revisions. By understanding how memory, emotion, and lived experience influence perception, designers can reduce friction, build trust faster, and create interiors that feel as good as they look. What You'll Learn in this Episode: - Why clients respond emotionally to space before they can articulate preferences - How neuro-aesthetics explains hesitation, resistance, and indecision - Why “good design” doesn't always equal emotional comfort - How memory and lived experience shape reactions to colour and materials - The role of biophilia in creating calm, restorative interiors - How deeper client questioning builds trust and reduces revisions

Interior design businesses don't fail for lack of talent—they struggle because the business plan is too vague, too complicated, or never gets implemented. In this episode, Kimberley Seldon shares a simple, actionable framework any interior designer can use to improve profitability, attract more ideal clients, and run a more efficient design firm. Kimberley breaks down the three strategic levers that determine every design firm's success: - Demand (attracting ideal clients) - Margin (pricing, profitability, and scope control) - Efficiency (systems, process, and team capacity) You'll learn how to identify the lever that will make the biggest difference in your business this year—and the specific commitments that support real progress. No wishful thinking. No complicated binders. Just a practical plan you can start using today. Whether you want to increase revenue, raise your rates, improve project management, or regain control of your workload, this episode gives you the clarity and direction you've been missing. In this episode we learn: - Why a real business plan goes beyond revenue—and includes capacity, systems, and leadership - The three levers that drive demand, margin, and efficiency in every interior design business - How to choose the right lever based on your current bottleneck - Practical commitments that move the needle for each lever - Why aligning your business plan with your calendar is the key to implementation - How quarterly reviews prevent overcorrection and keep you focused - The mindset shift designers must make to lead with confidence this year

Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In this episode, Danielle Hendon breaks down a simple, sustainable strategy that any design professional can start today: saving just 1% of all revenue and putting it out of sight, where it can quietly grow into a real financial buffer. It may sound small, but this habit builds confidence, financial resilience, and a margin of safety your business desperately needs. Danielle explains how this 1% shift changes your behavior—helping you become more intentional with spending, more strategic with pricing, and more disciplined in how you manage cash flow. If you've ever avoided looking at your numbers or felt anxious about unexpected expenses, this conversation offers a doable first step toward a more profitable, stable design business. In this episode we learn: - How taking 1% of all revenue and putting it in a separate account builds financial strength - Why training your brain to operate without that 1% increases creative problem-solving - How to build a consistent savings habit—even if you've struggled with it before - When (and how) to increase from 1% to 2% once the habit feels easy - Why always putting your own needs last leads to burnout and financial vulnerability - The three profit levers you can pull in your interior design business to increase sustainability

What would it take for your interior design business to run smoothly—without you being involved in every decision, every email, every crisis? In this episode, Kimberley Seldon shares how she went from burnout and bottlenecks to spending a full month in Barcelona while her business continued to operate beautifully in her absence. This is not a story about working harder. It's about installing repeatable systems, clear responsibilities, and structured communication so your firm stops depending on you for every answer. Kimberley walks through the exact frameworks that replaced overwhelm with clarity and turned a chaotic workflow into a consistent, predictable, profitable design business. If your goal next year is more freedom, less micromanaging, and a business that finally supports the life you want, this episode offers both inspiration and practical direction. In this episode we learn: - How systems—not hustle—took Kimberley from burnout to a month of freedom in Barcelona - How the BOD™ 15 keeps every interior design project on track without constant oversight - How the Trade Partner Agreement eliminates confusion, empowers trades, and reduces interruptions - Why a Client Communication Framework is the secret to repeat work, referrals, and conflict-free projects - The essentials of a profit protocol that ensures sustainable earnings on every job - Why your business can't thrive until you stop being indispensable—and how systems make that possible

If your marketing plan is basically “try harder,” then pull up a chair. Kimberley and strategist Daniela Furtado lay out a no-nonsense, 12-month plan that finally puts an end to random posting and wishful thinking. They tackle the real stuff—niching with intention, setting goals you can actually hit, using Google Maps to your advantage, tightening up your website, and turning case studies into client magnets. This is the clarity you've been craving: a marketing roadmap that cuts the noise and tells you exactly what to do, when to do it, and what to ignore. IN THIS EPISODE WE LEARN: - Why most marketing plans fail after 3.7 months—and how to fix it. - How to analyze your past clients to find your most profitable niche. - The easiest way to boost visibility with Google Maps reviews. - How to design a service page that Google actually ranks. - Why case studies are your secret weapon for better clients. - What to focus on each month for steady growth. - How to forecast your marketing like a CEO—not a guesser.

What if working less actually meant earning more? In this high-voltage episode, Kimberley sits down with entrepreneur and former Google Ads mogul Kasim Aslam, who went from hustling in Albuquerque to building (and selling) an eight-figure business. Kasim shares how designers can finally stop trading hours for dollars by building systems, teams, and leverage that work—without them. He's blunt, funny, and full of game-changing truths about why most creative professionals trap themselves in “jobs” instead of building real companies. You'll learn how to attract top talent, let go of control, and make peace with the inevitable risk of growth. This conversation will challenge everything you believe about work, success, and what it takes to scale. If you've ever said, “I can't find good help,” or “no one does it like me,” this one's your wake-up call. In this episode we learn: - stop trading time for money - identify the four leverage points: programs, processes, people, and products - hire top talent without fearing they'll leave you - design systems so your business makes money while you're away - replace “redundant” with “irrelevant” when defining your role - negotiate for more — in business, and in life

Kimberley sits down with a favorite past BOD™ member, designer Lori Steeves, who discovered that less hustle can mean more joy. Lori shares how she traded high-stress renovations for the decorating work she truly loves—and in doing so unlocked greater creativity, profitability, and fulfillment. Tune in to learn how saying no strategically, leaning on systems, and trusting your team can free you from unnecessary busyness. Stop measuring success by hours worked and start designing a business that works for you. Whether it's reclaiming your afternoons, reigniting your passion, or streamlining your processes, this conversation is packed with actionable insights and inspiration for interior designers at any stage. By the end, you'll see that sustainable success isn't just possible—it's incredibly rewarding. In this episode we learn: - stop confusing busyness with success - focus on the work you truly love for better profitability and joy - systems are not constraints—they're freedom for creativity - strategic delegation frees your time and energy - saying no is a superpower, not a weakness - profitability is about margin, not top-line revenue - your business can serve your life, not the other way around

Solutions. That's what your client is looking for. But too often, designers with the best of intentions, bring them options, not solutions, In this episode, we talk about how to lead with authority, how to close the gap between the clients you dream of and the clients you have and how to lean into your expertise. Let's talk about why narrowing your focus and standing firmly behind your design choices builds trust, saves time, and elevates your client relationships In this episode we learn: • clients want solutions, not a buffet of options • stand confidently behind your design choices • align your brand voice with your ideal client • ask questions to uncover true motivations • build systems and hire to complement your weaknesses • focus on guiding, not overwhelming, your clients

In the design industry, clarity is power. Whether you're running a firm with a business partner, leading a solo practice with or without a team, or collaborating with your spouse, like today's guests, how you divide tasks can make or break your projects and your business. Marli Jones and Michael Kreuser share how they define their roles, delegate responsibilities like procurement and project management, and rely on trusted team members to keep every project running smoothly. There's real value in having clear job descriptions—for project managers, operations managers, and even for yourself—so that creativity can flourish without chaos. In this episode: - Establish clear roles and responsibilities—clarity eliminates confusion. - Define ownership and decision-making authority from the start. - Use contracts and agreements to keep partnerships clean and professional. - Build systems and processes before you delegate. - Separate creative work from operations for balance and efficiency. - Foster a culture that accepts mistakes and learns from them. - Choose clients based on fit, not just project size or budget. - Let process create space for creativity and innovation. - Empower your team with trust, autonomy, and shared accountability. - Nurture strong relationships with clients, trades, and vendors.

In this episode, we delve into the critical role of professional photography in the world of interior design. Join Kimberley Seldon and Candice Brooke as they explore how high-quality images can elevate your design projects, attract new clients, and enhance your marketing efforts. Discover the secrets to capturing stunning interiors and learn why investing in a skilled photographer is a game-changer for your business. In this episode we learn: • The impact of professional photography on business growth and client acquisition. • Essential tips for preparing a space for a photo shoot, including lighting and decluttering. • How to create a strategic shot list tailored to your project's needs. • The importance of collaborating with photographers who have industry connections. • Insights into leveraging social media and websites for maximum exposure. • The evolving role of AI in interior design photography and its limitations. • Practical advice for new designers on working with limited budgets

If you've been curious about how AI will impact your design practice (and who isn't?), this episode is a must-listen. Kimberley sits down with Nithya Subramaniam, a trained architect who's transitioned into product and experience design. Nithya shares how design professionals can harness AI to boost creativity, streamline workflows, and maximize profitability. Rather than replacing us, AI is here to enhance our work—helping you create smarter designs, automate repetitive tasks, and elevate the client experience. AI is here to stay, and you'll want to be ready to embrace it. In this episode we learn: - AI in design supports—not replaces—designers through automation, better workflows, and smarter features. - AI tools generate spatial solutions that meet specific needs, from light exposure to landscaping. - Unlike traditional design, AI lets you iterate and adapt in real time. - With data integration, AI enables future-focused design, from climate adaptation to sustainable materials. - AI agents optimize resources, track carbon impact, and streamline timelines for efficiency.

In this continuation of our conversation with Bruce Philp, we dig deeper into what it means to step fully into your brand and the confidence it inspires in clients. When you downplay your value or operate under the shadow of imposter syndrome, you risk signaling uncertainty. But by embracing your brand with intention, you not only earn client trust—you grow into a bigger, brighter version of yourself. What you'll learn in this episode: - Practical ways to combat and outsmart imposter syndrome. - What it looks like when clients have total confidence in you and your expertise. - Why clients want you to step into the role of “the answer”. - How brand improvements help you grow into the leader your clients need.

Join Kimberley Seldon on the Business of Design podcast as she explores the powerful strategies of upselling and cross-selling to enhance your business with existing clients. Discover how these techniques can transform your projects into extraordinary experiences, boosting both client satisfaction and your bottom line. In this episode, you will learn: - The difference between upselling and cross-selling and why they matter. - How to confidently suggest premium products and services without feeling pushy. - The role of integrity in sales and how to propose upgrades that clients will value. - Practical examples of turning small projects into significant opportunities. - Strategies to grow your business profitably without additional time investment. Tune in to unlock the potential of your current client relationships and elevate your design business to new heights.

In this episode, Bruce Philp joins us to explore the power of branding and how small business owners can step into a brand space with clarity and confidence. More than just a logo or tagline, your brand is the belief system your clients buy into. By understanding what truly builds trust and credibility, you can stop giving away your power and start showing up as the business clients feel confident hiring. What you'll learn in this episode: - The three components of a healthy brand that every business needs to thrive. - Why outsourcing your brand experience can strengthen how clients perceive your business. - How the appearance of a corporation can instill confidence—even for small business owners. - The three common ways entrepreneurs give away their power without realizing it.

In this episode of Business of Design®, Kimberley chats with Erin Gates, interior designer and author of Elements of Timeless Style. Erin is all about creating spaces that not only look great today but evolve beautifully over time. Whether you're designing your own forever home or creating a client home that stands the test of time, this episode is packed with valuable insights. In this episode we learn: - the importance of timeless design that evolves with the homeowner - why a smooth, collaborative process is essential - the emotional side of building a home and making sure the design reflects the story of the people who live there - how to embrace flexibility in design—things will change, and that's okay - why you should invest in quality over quantity when it comes to your team and materials - creating a space that feels like a forever home, even if you're not sure if you'll stay forever

For many of us, the hardest lessons are the ones that stick, but why not skip the struggle and learn from someone who's been there? On today's episode, designer Diana Wagenbach dishes out five solid takeaways that will change how you run your business. First up, it's not about waiting for the perfect system—just start with what you've got and let it evolve. Diana also reveals why time-tracking is a game-changer for profitability (hint: you're probably undercharging without even knowing it!). She also dives into the power of saying ‘no' to the wrong projects and the magic of creating clear, repeatable processes for your team. Finally, Diana drops a simple yet powerful truth… be nice. It's the secret ingredient to building lasting relationships and growing your business. Don't miss this episode—it's packed with no-nonsense advice that will give you the boost you need right now. In this episode we learn: - don't wait for the perfect time, start where you are - the cost of underestimating Time and Tracking Early On — How failing to track hours and project scope from the start led to undervaluing work — and why consistent time tracking is critical for accurate estimating and protecting profitability. - avoid saying yes too soon (and too often) - hiring without defined roles or expectations leads to costly missteps - doing it all isn't a badge of honor

In this episode of Business of Design®, we sit down with Jenn Vandermeer, a veteran interior designer who's now making waves on the supplier side of the industry. After years of applying the BOD™ strategies in her own design practice, Jenn has joined Aquavato, a world-leader in plumbing supplier, with a mission to help interior designers thrive while making more money. Jenn shares how we can deliver concierge-level service without sacrificing profit. From navigating MAP pricing to forging powerful vendor relationships, In this episode we learn: - understanding the difference between MAP (Minimum Advertised Price) and MSRP (Manufacturer's Suggested Retail Price) can change the way you approach pricing and profit in your design projects - trade pricing doesn't mean trade-offs - building strong partnerships with your suppliers can help you avoid costly mistakes, speed up sourcing, and improve your project outcomes - design is about offering solutions, relationships, and exceptional value - concierge-level service can be profitable - consider using disbursements as an additional way to profit from your sourcing efforts while keeping your business transparent.

Ever wonder what happens when interior design meets entrepreneurship, creativity, and a dash of audacity? In this episode, the dynamic design duo behind Park & Oak share their ten-year journey from solo ventures to a thriving design, retail, and event empire. They'll reveal how they turned a shared passion into multiple income streams without following a traditional roadmap. If you've longed to embrace risk, pivot when needed, and build a brand that's bigger than you, then this conversation is packed with real-world lessons on collaboration, scaling creatively, and making bold decisions. In this episode we learn: - why the path to your ideal business isn't always straight - how rewarding it can be to create multiple revenue streams to complement your design business. - it's ok to jump in, experiment, fail, and refine - when you partner with people whose strengths complement yours—synergy can take a small idea and turn it into a thriving enterprise. - why a design experience might land you your next, best clients - it's ok to roll up your sleeves, learn as you go, and make mistakes

Yes, interior design professionals can and should partner up with landscape architects to elevate their projects and deliver even more value to clients. Landscape architect, Steve Griggs, has more than 40 years transforming backyards into sanctuaries. He's convinced interior designers should include his skillset on projects; integrating outdoor spaces into the design process from the start In this episode we learn: - when interior designers, builders, and landscape architects work together from the start, the result is always stronger - outdoor spaces are an extension of your interior design - charge to make a profit; clients will pay for your expertise - if you're dealing with a blank canvas, start with the hardscape to lay a solid foundation for everything else - sometimes it's better to postpone the project rather than rush in with an insufficient budget.

What if your “creative brain” feels like 42 browser tabs open—none playing music you like? Kimberley chats with Skye Waterson, founder of Unconventional Organisation, about why ADHD-style thinking is so common among entrepreneurs and designers. They dive into why traditional productivity advice often fails creative minds, and how understanding your brain (diagnosis or not) can help you finally get things done. Expect science-backed tips, relatable laughs, and real strategies for working with your brain, not against it—plus, why rewards like ice cream should come before the work. In this episode we learn: - ADHD strategies benefit everyone—especially creative entrepreneurs. - Start with a brain dump, then narrow down to what's truly urgent. - Reward yourself first to create momentum (yes, treats count). - Break big tasks into micro-steps with clear, easy instructions. - Use dopamine wisely—your playlist or workspace matters. - You're not lazy, your system might just be broken. - Give yourself permission to work differently—your brain's not wrong, it's wired for creativity.

In this episode, Advocate in Chief, Kimberley Seldon, shares the story of my personal burnout moment—right in the middle of what should have been a dream project. She opens up about the emotional toll of saying yes too often, working past capacity, and losing the spark that made her fall in love with design in the first place. You'll hear about her efforts to shift from hustle to sustainability and how that helped her reclaim her energy and restructure her business. In this episode we learn: - burnout doesn't always look like a breakdown—it can happen quietly, even in beautiful spaces. - sustainable change often starts with one small but bold decision. - defining your true capacity (and honoring it) is a business strategy, not a luxury. - raising your rates can reduce your workload and increase your revenue. - a signature process saves time, builds confidence, and elevates the client experience. - protecting your energy is not selfish—it's what allows your creativity and business to thrive. Learn more to transform your business, and your life, at https://businessofdesign.com

Let's talk about a topic that gives many designers the cold sweats—sales. Offering your services authentically is not pushy—it's service. It's not ick, it's sales. From handling rejection to reviving client pipelines and learning how to spot subtle buying signals, this conversation is packed with real strategies that feel good and get results. Whether your projects are booming or business feels a bit slow, it's time to reframe your mindset, reconnect with past clients, and approach sales with clarity and confidence. In this episode we learn: - Sales is not sleazy—it's service. You're not "convincing"; you're solving a problem your client already has. - Reframe rejection. A "no" is often just a "not yet." It's your job to follow up respectfully and leave the door open. - Understand your client's “convincer strategy.” People need to see or hear something multiple times before they say yes—so follow up strategically. - Spot buying signals. Comments, objections, or questions can all indicate interest. Learn to recognize and respond without fear. - Don't ignore past clients. It's easier to earn repeat business than find new clients—reach out with genuine value and suggestions. - Your network is gold. Happy clients will refer you—if you ask. Don't rob them of the joy of helping you. - Soft selling works. Ask permission to make suggestions and always offer a next step without pressure. - Watch your email tone. Reduce “I” statements and shift to client-focused language with questions that invite engagement. Learn more to transform your business at https://businessofdesign.com/membership

Want to handle difficult clients and challenging situations with total authority? Well then, channel your inner 90's action star (think Steven Segal)! Using a simple and effective technique, you can diffuse any challenging situation and turn an uncomfortable exchange into an affirming and positive step forward in your relationship. The bonus: this technique works with friends and family too. In this episode we learn: - how to diffuse a bad situation that is escalating. - stress-reducing strategies that will keep you in top-shape for the challenging work you do. - why hiring a coaching and/or psychologist is a sign of strength. - 5 reasons you absolutely should charge more money. Get the systems you need to attract ideal clients at https://businessofdesign.com/membership

In today's episode, we're cutting through the fluff and getting real about profit, pricing, and what it actually takes to run a design business that pays you well and feels good to run. Interior designer Lindsay Kjellberg shares how she went from nonstop hustle and just $30K in profit on $800K in revenue… to working 30 hours a week, taking vacations, and pocketing $250K a year (without working harder!)  Spoiler: joining Business of Design® was a total game-changer. We're diving into the smart decisions she made—like charging for consultations, tracking all her time, and raising rates with confidence. If you're ready to work smarter, earn more, and finally feel in control of your business, you're going to love this one. In this episode we learn: - profit matters more than revenue - charging for consultations attracts serious clients and boosts conversions - billing for every minute of your time can double your income without raising rates - higher rates and smarter project selection create more freedom and less stress - mindset shifts—like valuing your time and ignoring outside opinions—fuel real growth Transform your business at https://businessofdesign.com/membership

Business of Design® is in full money mode with the launch of a 6-week Financial Intensive, kicking off October 16th. In this episode, Cheryl Horne, Director of Operations, shares real-world strategies and practical advice to help you take immediate control of your business finances—no matter where you're starting from. Whether you're struggling to price confidently, unsure how to track profitability, or simply tired of feeling overwhelmed by the numbers, this episode offers tools you can implement today to move your business toward long-term success. In this episode, you'll learn: • Why understanding your numbers is the foundation of a thriving design business • Practical tips to build financial clarity and confidence • How setting time limits on tasks improves productivity and profitability • The power of tracking your billable hours—and regularly reviewing them • Why separating revenue streams boosts both insight and income • The key difference between salary and profit—and why it matters • How to create a system of regular financial check-ins that drive smart decisions

In this episode, Kimberley gets real about her money management journey—yes, even the messy parts—and shares how getting clear on your numbers can be a total game-changer. Will Leonard introduces Zena, a smart new pre-funded spending card that makes tracking expenses way less painful (and dare we say...kind of satisfying?). From expense categories to regular money check-ins, financial visibility isn't just about bookkeeping—it's a secret weapon for growth. If you've been avoiding your finances, this episode might just change your mind. In this episode we learn: - how centralizing your business purchases can tame the chaos and bring clarity - why a pre-funded spending card like Zena might just be your new favorite business tool - how organizing expenses by project can save you serious time (and sanity) on bookkeeping - the surprising way expense categories can actually boost your bottom line - how real-time tracking keeps your financial house in order—without the stress - a smarter, calmer way to prep for tax season (bye-bye, last-minute panic) Learn more to grow your business at https://businessofdesign.com/membership

As an interior design professional, you create beauty, function, and transformation for your clients—but are you building the same for yourself? In this episode we dig into the powerful connection between your sense of worth and your ability to build true wealth. If you've ever questioned what you should charge, struggled with confidence in business, or felt stuck on the income treadmill, this episode will shift your perspective—and help you design a business as intentional as your interiors. In this episode we learn: - why undercharging isn't just a pricing issue—it's a self-worth issue - how wealth isn't just about money, but about time, freedom, and choice - the hidden costs of burnout and overdelivering - practical ways to increase your profit margins without compromising your creativity - how to reframe your mindset around money, value, and success as a creative Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

A website, like any great interior design project, needs a solid strategy, a thoughtful process, and an eye for aesthetics. In this episode, website strategist Elle Kwan joins us to unpack the essentials of building a high-performing website for your interior design business. Elle shares smart strategies for creating content that resonates with your dream clients and satisfies Google's search engine algorithms. From clarifying your services to choosing the right website platform, this episode is packed with actionable tips to help you attract, engage, and convert. You'll learn: - What a strong website strategy looks like - How to speak to both clients and Google robots - Why clear service definitions are key - Pros and cons of popular website platforms - Why starting small with a DIY site is okay - How to stay focused and trust yourself through the ups and downs of running a business Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Our brains are wired to filter out information that is unnecessary; that's why marketing fails so often. To get through the filter and get your client's attention, you'll have to do something radical—you'll have to get different. Author and entrepreneur advocate, Michael Michalowicz shares his solution to the highly ignorable marketing trap.    In this episode we learn: - organize clients by revenue spent and their crush factor (how much you love working with them) - find out where your ideal clients converge and market there - avoid being highly ignorable, approach clients in a way that gets their attention - perform your own R&D (rip off and duplicate) - be the true you; lean into it - be strategic about the mediums your market in (e.g., blog, tv, print ad, Facebook ad, etc.) - also, be strategic about the method (e.g., gift basket of cookies vs. gift basket of tequila) introduce keys (signifier that tells you if the marketing piece is working) Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Daniela Furtado is back and this time we put her on the spot by rapid firing the top marketing questions interior design professionals ask us at BOD™. As usual, she is full of insights and great suggestions. In this episode we learn: - what quantifies a good marketing return - how to build a referral strategy that works - how to manage a mix of offerings on your website - should your prices appear on your website - talk about money early and often Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

What are Business of Design® members thinking about these days? Since Director of Operations, Cheryl Horne, speaks to members on a daily basis, she's got answers. Cheryl and Kimberley dish about smart ways to increase current project sizes, how to determine how many jobs is the right number for you and why it's so important to ignore your inner worrier when it comes to billing clients. In this episode we learn: • key ways to determine which projects are most profitable • why it's beneficial to train new staff with BOD™ modules • three profit levers to pull when your business is in a famine era • what happens when a client wants to shop themselves • which course should you take first when you are a new employee

Slow season got you feeling... stuck? You're not alone. In this episode, our Advocate-in-Chief  shares 5 smart moves every interior designer can make when work slows down. From reconnecting with past clients to finally creating that operations manual, these are actionable, empowering steps to help you emerge from any lull stronger, sharper, and ready for whatever's next. Whether you're in a rut or just need a reset, this is the pep talk you didn't know you needed. In this episode we learn: - why former clients are your most valuable leads—and how to reconnect without being salesy - what goes into a killer operations manual and how it can change your business - systems you finally have time to implement that will pay off all year long - how to use slow seasons to sharpen your skills and expand your value - yes, it's ok to raise your rates even when business feels slow - how mindset shifts during slow periods can lead to powerful breakthroughs Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Do more of what you love and less of what you don't love. Sounds like a good plan, doesn't it? Of course it does. It's a simple concept that's sometimes challenging to implement says our guest expert, Brad Farris. In this episode we learn: • stay in your zone of genius by delegating what you aren't good at • the boss should have the fewest emails, not the most Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Who transitions from a cushy job in the corporate Craft Brew world into running an interior design studio? Our guest, Alexis Vitale. That's who. While the corporate world gave her structure, business knowledge, sales skills, and more, it took tremendous courage to make the switch. Find out what mattered most to this business owner during her transition. In this episode we learn: • taking a calculated risk is scary, but staying stuck in fear is worse • don't be ok, with just being ok—go for great • it's all about relationships—make frequent dates with new people and grow your network Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Let's be honest, some of the most powerful forces holding us back aren't external. Our negative self-talk contributes to lackluster results and keeps us stuck. The messages may sound harmless, even reasonable, overtime they will erode your self-confidence and hamper your success. Change the message, you change the momentum. In this episode we learn:  how negative self-talk quietly sabotages your business growth  the real cost of staying stuck in a negative mental loop  how to identify the limiting stories you keep telling yourself  what it takes to shift your mindset and reclaim momentum Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Is it possible to create a balanced sales model by mixing large, medium, and small projects for financial stability? Absolutely says our guest, Daniela Furtado. She is going to answer the question, Are Small Projects Worth It? In this episode we will explore how diversifying clients boosts cash flow, fosters relationships, and drives steady growth—without losing sight of the big vision.  In this episode we learn: - to create a revenue mix to ensure financial stability and reduce risks if a big clients drop off - establish a profitable base rate for smaller projects (e.g., consultations, design refreshes) to ensure they are worth your time and effort - never discount—just adjust the scope - use small projects for strategic growth - market your business for high-end projects by primarily showcasing large and medium projects online - instead of waiting months to land a big client, let small projects generate cash flow to sustain your marketing efforts, ensuring continuous outreach and visibility - nurture and upsell larger leads Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

We all want the healthiest client relationships possible, right? Well, it's an inside job. Sure, better systems to run your business and projects will significantly improve your client relationships. Absolutely. However, in addition we may also need to address what's going on between our ears! Long standing patterns of negative thought can morph into negative patterns of behavior, which keep us stuck.  In this episode we learn: - how the '10% right' principle can be used in conflict resolution - implement a 3:1 positive ratio in your thoughts and interactions with clients to improve the relationship and get your way more often - to consult your elder, wiser self when at an impasse or stuck on a decision - the transformative impact of celebrating small steps and victories Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Succession planning might feel like a far-off concept, but the truth is—it's never too early to start. In today's episode, we sit down with attorney Wendy Estela to tackle the big questions around IP and succession. Wendy believes that building a business that can eventually be sold doesn't just prepare you for the future—it makes your business stronger today. Tune in to learn: - What intellectual property really means for your business - How to recognize your worth as a designer and protect your value - Key succession planning options—and when to start If future-proofing your business is on your mind, this episode is for you. Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Ever feel like you're not being truly heard by your clients? You're not alone—communication can be tricky, especially when dealing with different personalities. In today's episode, we're talking D with Sierra Collins! A long-time BOD™ Partner, Sierra has worked with all our Boss Groups and countless members to master the art of effective communication. Kimberley first met Sierra years ago during her own DISC assessment, and the lessons still resonate today. Sierra breaks down how understanding DISC can transform your client interactions, including: - Why we're all a mix of DISC—and why that's a good thing - How to hire for a balanced mix of communication skills - Why having systems and solid contracts can give you the D courage you need Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Ever worried that you're charging too much? Of course you have. You're an interior design professional! But no more says Kristen Apicerno. Kristen, a Kimberley Seldon disciple, initially struggled with charging appropriate fees for her services. She felt that charging a project management fee was "double dipping" and peers and other professionals agreed. This erroneous attitude severely limited her earning potential, that is, until she joined BOD™. Once she implemented the systems, she realized she was undercharging and tackling the most challenging parts of the project for free.  Hear her story of meteoric success.  In this episode we learn: - always take the approach that designer and client are equals, and emphasize that with language - during every step, tell clients what's going to happen before it happens - ask purposeful open-ended questions and let the client do most of the talking - use post-project opportunities to gain repeats and referrals Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

We're going to talk to about the things you need to do today, if you want to sell your design firm successfully. Today's guest, Brad Farris, is going to share with us the key factors that impact your sale, how to get yourself out of the service delivery, the role growth plans in your future sale, and so much more. It's time to start thinking about your succession plan. In this episode we learn: • if you are essential to running the business, you can't sell it • build a team, then go on vacation…it's practice • long-term contracts or clients that come back to you repeatedly are more valuable • build your business in a niche that's not "one-and-done" projects • building relationships with likely buyers before they need your services • if you are planning to sell your business, learn the math of how businesses are valued • your most likely buyer is a competitor or someone who sells a different service to the same buyer Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Are you tired of pouring energy into content creation, only to be ignored by social media algorithms? YES. Does it feel like solely relying on social media to market your business might be a mistake? YES. Then consider a low-social strategy that captures the attention of your ideal clients.  In this episode we learn: - why website conversion matters to business and how to improve it - ways to bring more visitors to your website - how to turn your portfolio into a powerful lead magnet - 4 templated emails to generate leads Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

Building strong connections opens up new opportunities and drives business growth. The Interior Design Community embodies this idea. Today's guest, Laurie Laizure shares her experience in supporting the interior design field by connecting designers and nurturing those relationships. In this episode we learn: - focus on video marketing, targeted toward your ideal client - reconsider self-naming your business, as it might impede a future sale - there are enough clients in the 1% for every designer to have 7 jobs annually - use your platform to address potential clients' concerns upfront Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

When was the last time you took a risk? In this episode, we'll hear how one designer did just that when she took on a large project just outside her comfort zone. Then, we'll hear from her PR firm who'll share how they leveraged the new project to gain recognition for their clients. In this episode we learn: - leverage your expertise to bring fresh insight to new project types - embrace market changes rapidly - outsource anything that's not in your zone of expertise - plan for lighting early Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

What if life-work balance isn't a tightrope, but rather it's a scenic drive in your dream car? Systems are the road maps that keep you on course. Delegation is your pit crew making sure the wheels stay on. Slowing down is how you take it all in and enjoy your own success. When you implement smart systems you'll learn that success is not about perfection—it's about enjoying the journey. In this episode we learn: - map your success route with systems - create a weekly schedule that prioritizes essential tasks for work and life - delegate to your team by allowing them to follow your systems - block time on your calendar for non-negotiables like family, rest, and self-care - complete a task audit monthly and look for ways to eliminate busy work or outdated habits that don't align with your current priorities. - regularly review your systems and goals Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

My magic is helping design leaders transform their teams and businesses by embracing an 'improv mindset.' I'm passionate about showing how practices of adaptability, bold humility, and "Yes, and..." can unlock possibility and creative partnership in every team. Through my Connective Influence Model, I share skills like creating "brave spaces" and "listening to learn", as a way to build trust, spark cohesion, and create thriving, people-first cultures. In this episode we learn: - the power of holding brave space to create psychological safety - how to foster curiosity by listening to learn - self-awareness allows you to be in the moment and present - the power of bold humility - why it's a good idea to know and challenge your patterns - how to use ‘yes, and…' to build on others' ideas instead of dismissing them Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership