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Krista Sande-Kerback is Senior Product Marketing Manager for IBM's Automation portfolio, focused on Robotic Process Automation, or RPA.  She leads IBM's marketing efforts in support of IBM's 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM's RPA message globally. We discuss: What Robotic Process Automation is and the uses for it How RPA can be used for social good How to approach the challenge of growing awareness The importance of having an understanding of new/innovative tech

Ruben Bell is responsible for executing digital strategy for one of the UK's biggest tech businesses, Vodafone.  He is focused on executing a digital strategy and value-focused change within a Scaled Agile environment. Ruben is an experienced change management specialist passionate about delivering sustainable transformations that make a real difference.  We discuss: How Vodafone has transformed over the last few years Keeping up with demand from consumers and employees What a world-class employee experience looks like Improving employee experience with digital

Amy Webb is an American futurist, author and founder and CEO of the Future Today Institute. She is the author of several best-selling books such as 'The Signals Are Talking', 'The Big Nine' and her new book 'The Genesis Machine'.  She is an adjunct assistant professor at New York University's Stern School of Business, a nonresident senior fellow at Atlantic Council, and was a 2014–15 Visiting Nieman Fellow at Harvard University. We discuss: What the future of technology looks like How Synthetic biology will revolutionize life as we know it Distinguishing real trends from the merely trendy How to think like a futurist

Jan Kämpfer is the Marketing Director for Panasonic Connect Europe.  Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales.  Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company's name change reflects the goal to "connect" their customers' operations to a better future. We discuss: How he drives growth for Panasonic's brand How sales and BD has changed over the last 2 years The role Ai plays in their sales and marketing approach Budgeting towards performance marketing vs brand building

Tania Jones is a Community and Global Talent Partner at FARFETCH. She is a passionate community builder and worked with several leading global brands across building teams, excellent customer service, facility operations, scaling business and marketing strategy.  FARFETCH is the leading global platform for the luxury fashion industry. Their mission is to be the global platform for luxury fashion, connecting creators, curators and consumers We discuss: The role and responsibilities of a community and global talent partner Factors that have contributed to the tech boom in India How to keep and incentivises talented people How FARFETCH approaches diversity and inclusion

Locky Wright is the Commercial Lead at Touchlab, one of the most exciting startups of the past decade.  Touchlab manufactures e-skin thinner than human skin which can be wrapped around hard or soft surfaces to sense pressure and location in real-time.  Locky is responsible for sales and marketing, finding and onboarding new large-scale clients and developing the VC fundraising strategy.  We discuss: Who Touchlab are and the problems they solve for customers The innovation Touchlab is bringing to the market Where the biggest market opportunities are currently The most exciting applications for Touchlab

Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval.  He's responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention.  We discuss: The best way to drive long-term growth in B2B brands Arval's approach to segmentation and targeting their audiences Balancing short-term performance with long-term brand building Attracting consumers and businesses with brand communication The impact of trends on the ability to drive brand growth

Gareth Spence is Senior Director of Digital Marketing and Public Relations at ADVA.  He helps companies build global brands and grow new revenue opportunities. He has an in-depth knowledge of producing compelling and original multimedia content for senior audiences.  ADVA's technology forms the building blocks of a shared digital future and empowers global networks. They continually develop breakthrough hardware and software that leads the networking industry and creates new business opportunities. We discuss: What the best companies do to win through content marketing How PR and digital marketing go hand in hand The fundamentals of great PR How PR approaches and tactics have changed

Richard Lane is the Co-founder and Chief Commercial Officer at Durhamlane, a leading revenue generation company.  He has over 25 years of commercial sales experience, delivering progressive business development solutions to businesses of all sizes from SMEs to Blue Chip clients throughout the UK & Europe. We discuss: How Durhamlane helps global enterprise brands Setting up Durhamlane and the most significant milestones The skill and mindset of a successful salesperson today How B2B businesses can improve demand generation programs The impact covid has had on the approach to sales

Giorgia Guantario is the Content Marketing Manager for Gamma. A leading Unified Communications as a Service provider helping businesses communicate and collaborate.  Giorgia is a former journalist and a passionate tech writer, she translates Gamma's mission and vision into compelling content that educates and engages audiences.  We discuss: How her journalistic background shapes her outlook on marketing The problems Gamma solves for clients How to measure content marketing effectiveness The role of thought leadership in B2B marketing How we can increase the number of women in marketing

Peter Richards is the Director of Marketing Communications at Protolabs. Protolabs is the world's fastest manufacturer of custom prototypes and on-demand production parts, with manufacturing facilities in eight countries. He has been recognised by the Chartered Institute of Marketing, DBA, Marketing Society, British Quality Foundation and B2B Marketing as delivering marketing and sales excellence.  We discuss: The problems Protolabs solves for customers How marketing is structured globally The best approaches to driving demand The role of emotion within B2B How to choose the ideal agency partner

Ben Legg is the CEO and Co-Founder at The Portfolio Collective. They are revolutionising the way the world works.  He is a seasoned technology CEO, engineer, author and former COO of Google Europe, held roles at McKinsey and ran Ola in India. He is now focused on helping thousands of entrepreneurs to flourish - through hands-on mentoring, consulting, investing, fundraising, board roles and career coaching.  Ben has lived in nine countries (worked in 60) and reinvented multiple industries. We discuss: What he learned from his past senior roles with McKinsey, Google and others How big the ‘great resignation' shift is and what led to it The skills portfolio professionals need in order to be successful How portfolio professionals learn 5x faster than people How anyone can be an entrepreneur

Ayelet Mavor is Head of ESG for Minute Media, a global content and technology company. She leads the company's impact efforts as a socially and culturally involved player.  Ayelet also leads on design and measurement of the ESG Goals for the company as well as oversees Stakeholder Management and Government Affairs for the group.  Her career spans across Media, Arts and Tech in the private sector, she has worked within the UK Government creating tech hubs in Israel and around the world.  We discuss: Why ESG is important to Minute Media How businesses can talk about ESG activities without the negative stigma How companies can best find their impact strategy The main differences between CSR and ESG What the future holds for ESG in 2022

In this webinar episode, we explore what ecosystems are, how they create value and how the best businesses are capturing that value. Guest speakers: Chris Brown, Performance and Transformation Lead for the UK & Ireland at IBM Dona Haj, Head of EMEA Ventures and Tech Ecosystem at MathWorks Ash Mohd, People Engagement Global Lead at Accenture We discuss: What ecosystems are and why they are emerging How ecosystems change the nature of business Where and how value is created and captured How leading organisations are embracing ecosystems today How ecosystems are leading change

Ash Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members. Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media.  Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and communication.

Ash Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members. Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media.  Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and communication. We discuss: How organisations attract top talent today What led to the 'great resignation' and what to do about it What companies can do to keep good people for longer How an active mentorship strategy improves talent retention

Lucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good. Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world.

Lucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good. Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world. We discuss: The state of CSR and how the role of business has changed The founding vision of Force For Good What is on the horizon for CSR in 2022 The best way to drive long term growth in giving How we can get more women and minorities into the sector

Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles including, Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google. 

Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google.  We discuss: His role developing B2B product market strategies and digital acceleration How Google uses marketing to engage with customers and drive business goals The best way to drive long term growth in B2B marketing How he helps companies improve their digital readiness What is on the horizon for digital transformation

Jamie Cleghorn is a partner at Bain & Company. He is a member of Bain's Technology and Customer practices. Jamie leads Bain's B2B Commercial Excellence practice in the Americas, leads Bain's GTM Transformation and Sales Play System solutions globally and is one of the developers of the Elements of Value.  He works with CEOs and executive teams during periods of transformational change, with a focus on strategy, growth and organizational effectiveness. He has worked across technology, telecoms, industrials, healthcare and business services. We discuss: The common challenges leaders are facing today How the best companies get the whole organisation to align around a strategy The most surprising revelations of 'B2B Elements of Value' What enterprise B2B organisations can learn from the way Bain operates

Jamie Cleghorn is a partner at Bain & Company. He is a member of Bain's Technology and Customer practices. Jamie leads Bain's B2B Commercial Excellence practice in the Americas, leads Bain's GTM Transformation and Sales Play System solutions globally and is one of the developers of the Elements of Value.  He works with CEOs and executive teams during periods of transformational change, with a focus on strategy, growth and organizational effectiveness. He has worked across technology, telecoms, industrials, healthcare and business services.

Johan Dreyer is the EMEA Field CTO for Mimecast, one of the world's leading cyber security companies.  Johan leads the UK & Ireland Sales Engineering team, where, each day, his team take on cyber disruption for their customers; on tackling their biggest cyber security challenges, whether it's by stopping phishing attacks, fake websites, or helping train their staff to be more cyber aware.

Johan Dreyer is the EMEA Field CTO for Mimecast, one of the world's leading cyber security companies.  Johan leads the UK & Ireland Sales Engineering team, where, each day, his team take on cyber disruption for their customers; on tackling their biggest cyber security challenges, whether it's by stopping phishing attacks, fake websites, or helping train their staff to be more cyber aware. We discuss: Cyber threats and how brands can protect themselves The tactics cybercriminals use to exploit brands The impact cyber impersonation attacks have on brand trust How cyberattacks have affected customer behaviour How Mimecast tackles and prevents clients' biggest cyber security challenges

Baldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services. Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy.  He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software & services in security, risk and privacy.

Baldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services. Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy.  He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software & services in security, risk and privacy. We discuss: Why Blackberry made the shift from devices to cyber security How Blackberry uses marketing to engage customers and drive business goals The impact of high profile cyber-attacks on customer behaviour The commercial levers Blackberry uses to drive the business forward How Blackberry is using quantum computing to improve security What businesses can do to protect themselves from cyber threats today Should organisations build their own cyber security protection systems or buy them

Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns.  Christine also has a number of postgraduate qualifications in business analysis, marketing, digital marketing and leadership, after completing a BA Hons degree in Business.

Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns.  Christine also has a number of postgraduate qualifications in business analysis, marketing, digital marketing and leadership, after completing a BA Hons degree in Business. We talk about: How to build a team that can achieve your marketing goals What skillsets and behaviours make an effective team Is it better to be a specialist or generalist marketer/agency How to balance long term brand building with short term demand generation The best way for clients to choose an agency partner Her approach to managing agencies and how to hold them to account

Frederic Dumoulin is the VP Americas for Karhoo. He is responsible for helping companies in travel & hospitality improve their customer experience with smart mobility packages. Karhoo is a revolutionary ground transportation technology ecosystem designed to ease the distribution of taxi and for-hire services directly to the consumers through their favourites brands Frederic has lived in 3 continents and 5 different cities. His experience was focused on the Business Travel industry where he worked within corporate, leisure, meetings and events, travel agencies plus airlines and institutions for the past 20 years.

Frederic Dumoulin is the VP Americas for Karhoo. He is responsible for helping companies in travel & hospitality improve their customer experience with smart mobility packages. Karhoo is a revolutionary ground transportation technology ecosystem designed to ease the distribution of taxi and for-hire services directly to the consumers through their favourites brands Frederic has lived in 3 continents and 5 different cities. His experience was focused on the Business Travel industry where he worked within corporate, leisure, meetings and events, travel agencies plus airlines and institutions for the past 20 years. We discuss: The current state of mobility How Karhoo improves customer experience for travel & hospitality brands The unseen competitive areas for innovation and disruption in hospitality How Karhoo plans to become the industry leader in mobility solutions

John Smith is the Executive Vice President for Ecosystem at Zafin. He is responsible for the strategic and tactical management of the company's ecosystem, including the creation of new business models to support growth and differentiation.  He has a proven track record of building partnerships and alliances as part of a symbiotic ecosystem for financial services.

John Smith is the Executive Vice President for Ecosystem at Zafin. He is responsible for the strategic and tactical management of the company's ecosystem, including the creation of new business models to support growth and differentiation.  He has a proven track record of building partnerships and alliances as part of a symbiotic ecosystem for financial services. We discuss: The key priorities and challenges for traditional incumbent banks The customer impact of the evolving banking landscape How Zafin solves client problems and provides solutions What makes up the ecosystem & the value it delivers to clients How the pandemic has impacted the modernisation of banks

Michal Harris is Head of Global Marketing at Beyond by BearingPoint. For over 15 years, she has had a record of exceptional performance in senior marketing roles in diverse business environments at communication service providers, large vendors and start-ups. Michal combines extensive market and business knowledge with a strong drive to leverage marketing for business growth.  BearingPoint Beyond is a digital platform solution provider helping businesses innovate and grow revenue in the face of digital disruption.

Michal Harris is Head of Global Marketing at Beyond by BearingPoint. For over 15 years, she has had a record of exceptional performance in senior marketing roles in diverse business environments at communication service providers, large vendors and start-ups. Michal combines extensive market and business knowledge with a strong drive to leverage marketing for business growth.  BearingPoint Beyond is a digital platform solution provider helping businesses innovate and grow revenue in the face of digital disruption. We discuss: How she became involved in technology & marketing The challenges within customer acquisition & growth How to educate customers & sell innovative solutions What brand-building looks like & how to approach it How BearingPoint Beyond positions itself for the future Enjoy the conversation.

Brian Clevenger is VP of Corporate Marketing at BlackBerry, his leadership experience covers over 20 years of building brands, relationships and entire businesses for both clients and agencies. BlackBerry—the once secure handset manufacturer turned cybersecurity company. In his role, Brian oversees brand, creative, web, campaigns, project management and media, and is leading the company's largest global rebrand in over seven years. Prior to BlackBerry, Brian was the senior director at Veritas leading the rebrand of the data management company and managing the brand and creative teams.

Brian Clevenger is VP of Corporate Marketing at BlackBerry; his leadership experience covers over 20 years of building brands, relationships and entire businesses for clients and agencies. BlackBerry—the once secure handset manufacturer, has transformed into a leading cybersecurity company. In his role, Brian oversees brand, creative, web, campaigns, project management and media, and is leading the company's most significant global rebrand in over seven years. Before BlackBerry, Brian was the Senior Director at Veritas, leading the rebrand of the data management company and managing the brand and creative teams. We discuss: Why BlackBerry made the switch from handset to cyber security What 'Intelligent security everywhere' means to their clients How his team manages the global rebrand and rollout What the future of BlackBerry looks like Enjoy the conversation.

Hamish White is the Founder and CEO of Mobilise, a telecoms entrepreneur with 20 years experience supporting Tier 1 & Tier 2 International Telecommunications Operators.  Hamish has a track record for successfully launching and growing startup telecommunications related operations. His experience includes the launch of 8 Mobile Virtual Network Operators (MVNO's) in 5 markets. We discuss: How the telecoms industry has evolved What the future of the industry looks like What Mobilise will look like in 5 years How he moved from selling consultancy services to software services Enjoy the conversation.

Hamish White is the Founder and CEO of Mobilise, a telecoms entrepreneur with 20 years experience supporting Tier 1 & Tier 2 International Telecommunications Operators.  Hamish has a track record for successfully launching and growing startup telecommunications related operations. His experience includes the launch of 8 Mobile Virtual Network Operators (MVNO's) in 5 markets. We discuss: How the telecoms industry has evolved What the future of the industry looks like The landscape of telecoms today Enjoy the conversation.

Nicholas Kelly is the CEO of Axela, they are changing the way people view healthcare. They do this by assisting the care lifecycle for the individual by providing high quality care which embraces their values and promotes independence and dignity. He is also a technology entrepreneur having worked at prestigious brands such as Apple and Linkedin.

Nicholas Kelly is the CEO of Axela, they are changing the way people view healthcare. They do this by assisting the care lifecycle for the individual by providing high quality care which embraces their values and promotes independence and dignity. He is also a technology entrepreneur having worked at prestigious brands such as Apple and Linkedin. We discuss: Why he set up Axela Being a black founder of a technology company STEM Much much more Enjoy the conversation.

Saleema Vellani is an award-winning serial entrepreneur, keynote speaker, a professor, and the author of Innovation Starts With “I”. At the age of 21, Saleema co-founded and launched Brazil's largest and #1 language school to finance an orphanage and social development programs, which has taught several thousands of students to date. Shortly after, she co-founded and ran a leading online translation agency in Italy to help companies expand their digital presence globally, while generating hundreds of jobs in the gig economy. We discuss: Innovation Social impact Entrepreneurship Enjoy the chat.

Saleema Vellani is an award-winning serial entrepreneur, keynote speaker, a professor, and the author of Innovation Starts With “I”. At the age of 21, Saleema co-founded and launched Brazil's largest and #1 language school to finance an orphanage and social development programs, which has taught several thousands of students to date. We discuss: Innovation Personal development and Having a social impact Enjoy the chat.

Raj is the group brand and reputation director at Aviva Plc, the largest UK insurer. Previous to Aviva, he held leadership roles in Asia and Europe with companies like Siemens, Experian and Nokia.  Raj believes that high performance comes from focussing on building a positive, honest, open and inclusive culture that embraces change. He is on the board of trustees at the Princes' Teaching Institute, one of the Prince of Wales' charities, helping teachers rediscover the love of their subject, inspiring them to bring the latest thinking into classrooms across the UK.

Raj is the group brand and reputation director at Aviva Plc, the largest UK insurer. Previous to Aviva, he held leadership roles in Asia and Europe with companies like Siemens, Experian and Nokia.  Raj believes that high performance comes from focussing on building a positive, honest, open and inclusive culture that embraces change.

Carol Howley is the Vice President of marketing and communications for Panintelligence. She was the former global head of marketing for Skyscanner. She's got over 15 years experience in the digital and technology space for established businesses and start ups specialising in growth marketing, GTM, brand development, communications, automation, and customer research. Skyscanner welcomed over 100 million monthly website visitors last year and were bought for a record £1.4bn in 2016.  At Skyscanner, Carol was responsible for the B2B marketing teams looking after distribution partners, APIs and data products, and also was part of the team who managed the global rebrand in 2018.

Carol Howley is the Vice President of marketing and communications for Panintelligence. She was the former global head of marketing for SkyScanner. She's got over 15 years experience in the digital and technology space for established businesses and start ups specialising in growth marketing, GTM, brand development, communications, automation, and customer research.

Andy Bryant, is the COO of Bit Flyer Japan's No1 crypto currency exchange.  He is an experienced C-level executive, who has led companies at every stage of growth, whether seed stage, rapid stage, or maturing stage with a background in tech, Ai, Blockchain and Fintech.  He has a unique skill set, with a background in hi-tech engineering,  professional finance, operations, and executive management and he has lived and worked in 4 countries across 3 continents. We discuss: Andy's thesis for evaluating the blockchain revolution Applications and limitations of blockchain DeFi and the exciting opportunities it brings Crypto explanations for the rest of us

Andy Bryant, is the COO of Bit Flyer Japan's No1 crypto currency exchange.  He is an experienced C-level executive, who has led companies at every stage of growth, whether seed stage, rapid stage, or maturing stage with a background in tech, Ai, Blockchain and Fintech.  He has a unique skill set, with a background in hi-tech engineering,  professional finance, operations, and executive management and he has lived and worked in 4 countries across 3 continents.

This is an audio recording of the webinar we ran back in December called: 'Will B2B sales ever be the same again?' and it was a brilliant and timely chat about how B2B sales teams go to market, prospect and sell in a remote world. Something we all had to get used to over the last 12 months. As we come out of lockdown in the UK, the question to ask ourselves is will we revert to business as usual or have we all developed new behaviours and habits that will stick with us for the longterm? Our panelists for the discussion were: Brent Adamson the VP of Gartner and co-author of the challenger sale methodology  Marie Begfelt - Head of Marketing Portfolio Communications at Bobst  Geoff Phillips - former Marketing Director at Sage and now founder of Canvas marketing. Go to fox.agency/clientside where you can see our latest webinar: The Golden age of IoT.  Until then enjoy the audio recording of the webinar: will B2B sales ever be the same again?

As CEO of Pod Group. based in San Francisco, Sam is responsible for all divisions of Pod Group in the US market.  His expertise in enterprise data solutions for IoT are helping to expand Pod Group's presence globally. Pod Group is leading an initiative to establish the world's first ENO (enterprise network operator), empowering enterprises to take ownership of their networks and achieve scale as mass IoT  becomes a reality. Pod Group provides enterprises, manufacturers and systems integrators with a complete suite of IoT connectivity technologies via their intuitive and agnostic platform

Sam Colley is the CEO at Pod Group. As CEO of Pod Group, based in San Francisco, Sam is responsible for all divisions of Pod Group in the US market.  His expertise in enterprise data solutions for IoT are helping to expand Pod Group's presence globally. Sam is currently CEO of Pod Group and is leading an initiative to establish the world's first ENO (enterprise network operator), empowering enterprises to take ownership of their networks and achieve scale as mass IoT  becomes a reality. Pod Group provides enterprises, manufacturers and systems integrators with a complete suite of IoT connectivity technologies via their intuitive and agnostic platform We discuss: The business case for IoT How IoT is evolving  And the risk factors for implementation The complex ecosystem