Creating Happy Writers

For female entrepreneurs and experts writing their books, there's one challenge that rarely gets discussed: how hormonal changes can impact everything from our writing routine to our confidence in sharing our expertise. So, in today's episode, I'm sharing my experience, as well as ideas, to help you keep writing through it all. You'll discover: The unexpected ways hormones can impact our writing process - from brain fog and fatigue to confidence shifts Why rest isn't just 'nice to have' but essential for your creativity  Practical strategies for adapting your writing practice during hormonal changes - including energy management, nutrition tips, and creating the right environment My personal experience with perimenopausal symptoms and how it's affected my writing journey Why this isn't about "losing your edge" - but embracing a new phase of your creative life And so much more! Please remember that if you've ever sat down to write your business book, only to find your usual clarity and focus hijacked by hormonal changes, you're not alone. You're still an expert, still creative, still capable - you might just need some new strategies to support your writing journey. I hope you enjoy listening! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

How often do you use storytelling in your business? Perhaps often. But how often do you share your story, and how does it make you feel when you do? For many small business owners, it makes us feel vulnerable, and we lose confidence in using our voices in the way that feels right for us. Luckily, this month's guest author is here to help us. Hilary Salzman is a business storyteller, writer, podcast host, and speaker dedicated to helping female business owners who struggle to use their voices and tell their stories confidently.  Her debut nonfiction book, ‘The Roar of Her Story—How To Tell Everyday Stories to Attract Your Dream Clients and Build a Business That's Unapologetically You,' reflects a much-needed shift from #girlboss culture towards a more authentic, fulfilling approach to business.  It encourages women to set their own personal benchmarks for success, empowers them to make meaningful life changes and provides practical advice on building a brand story that reflects their true selves. During our fantastic conversation, we talk about: Why do more women in business need to use storytelling on the regs, and why can we feel so vulnerable to doing so? How we can overcome the fear and start to tell our stories to our customers and clients - in a way that feels right for us and benefits our businesses! Why our past experiences can impact how we show up and talk about ourselves and our businesses - and what the younger generation may be doing differently on this front! Hilary's publishing journey and how she finally found the right ‘home' for her book with a publisher who really 'got' what she was trying to do with her book. Why it's so important to build a writing team to support you but recognising that this group of people needs to be carefully curated to avoid derailing your progress! And so much more! This is a brilliant conversation - one of my all-time favourites, actually - and so I hope you enjoy listening to it as much as I loved having it. Connect with Hilary and her book: Book Instagram Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

You know that moment when someone asks to read your writing and suddenly you have a hundred reasons why it's "not quite ready"?  Your throat gets a little tight, and you sheepishly shut your laptop before anything can be read. Yup, we've all been there. But here's the thing - that uncomfortable feeling isn't just normal, it's necessary.  And today, in this special re-released episode, I'll show you why embracing it might be the best thing you ever do for your writing, including: Why we really feel vulnerable as writers - and Brené Brown's fascinating research on connection, worthiness and belonging The powerful combination of courage and self-compassion - and why "good enough" beats “perfect” every time Practical ways to start sharing your work (even when it feels scary!) - from small steps to building authentic confidence A personal story that might just change how you think about sharing your writing! I hope you enjoy this episode and that it gives you the courage and motivation to start sharing your work with others. Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon and on my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Every writer needs a compass to guide their journey. In this episode, we explore the power of personal writing principles and how they can transform your writing practice from scattered to structured, from overwhelming to achievable. After a decade of writing and publishing, I'm sharing the ten principles that have shaped my writing journey - not as a rigid rulebook but as inspiration for developing your own unique approach to writing. In this episode, you'll discover: Why consistency matters more than inspiration (and why 30 minutes a day is enough!) The importance of reading widely - beyond your genre - to develop your unique voice How to handle the reality that not everyone will love your writing (and why that's perfectly okay) Why treating your writing like marathon training can lead to better results The power of celebrating small wins along your writing journey How to keep writing when you're stuck (hint: sometimes "blah blah blah" is perfectly acceptable!) Why your friends and family's response to your writing shouldn't define your success The crucial balance between dedication and enjoyment in your writing practice Remember, these principles aren't a one-size-fits-all solution. They're a starting point for developing your own North Star that will light up your unique writing path. Whether you're writing your first book or your fifteenth, having clear principles can help you navigate the challenges and celebrate the victories of your writing journey. Enjoy! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon. Listen to the episodes about AI here and here Listen to the episode with Natalya Androsova here Bird by Bird - by Anne Lamott - buy here Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Discover the ancient wisdom that could transform your modern life! In this episode, we dive into "The Paleo Life: Stone Age Wisdom for Modern Times" by Clare Foges, a book that bridges the gap between our Stone Age ancestors and our screen-filled present. Ever feel overwhelmed by the constant barrage of information and stimuli in today's world? You're not alone. Clare Foges explores how we can learn from our hunter-gatherer past to live more balanced, satisfying lives in the 21st century. In this first-ever book review episode, you'll discover: Why I picked up "The Paleo Life" and how it surprised me with its unique approach to modern living. The brilliant structure that makes this non-fiction book both easy to read and incredibly helpful. How Clare's personal story of anxiety and her journey to find solutions adds depth and relatability to the book. The power of consistent chapter structure and why it's so important for engaging readers. How Clare's compassionate tone and well-researched content build trust and inspire change. This episode offers insights into a book that could change how you approach your daily routine, relationships, and overall well-being. Enjoy this deep dive into "The Paleo Life"—hopefully, it'll inspire your writing but also motivate you to make small changes that could have a big impact on your life! Further resources: The Paleo Life by Clare Foges - buy the book here Sign up for my Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon. Listen to the episode about chapter structure here Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

If you've ever wondered how to transform academic research into a compelling business book or been interested in how to navigate the challenging world of book distribution as a self-published author, this guest episode is for you! Dr Nia Thomas is the Director of Thoughts and Ideas at Knowing Self, Knowing Others, and an academically awarded thought leader in self-aware leadership. She practises self-aware leadership every day in her role as a Director at a Children's Charity. She is also a frequent blog writer and a passionate podcast host of The Knowing Self Knowing Others Podcast. Earlier this year, she published her first book, ‘The Self-Awareness Superhighway' - which helps leaders in workplaces and organisations explore the essence of self-awareness, the definition of leader effectiveness and the discourse on leadership at all levels. During our conversation, we talk about: What led her to write this book and how she used her observations of what's been going on in her industry to help make the book relevant to leaders right now. Her writing journey and the many positive things it has taught her, even when it felt tough at times.  How she managed the shift from academic writing for her thesis to writing a business book that would speak to her ideal reader in a way that resonates - something I support quite a few PhD authors to do. Her experience of getting her books into bookshops - and not just selling via Amazon. It was quite a challenging part of her journey but one she's more than willing to share to help others. And so much more! This is a lovely conversation - and one that touches on all aspects of the writing process.  I hope you enjoy listening. Connect with Nia and her book: Book Instagram LinkedIn Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon My FREE email newsletter - The Write Stuff - weekly writing and publishing advice straight to your inbox. Subscribe here. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Ever feel like you're your own worst enemy when it comes to writing? You're not alone. In this episode, we dive into the internal struggle many writers face and explore how to turn that inner critic into your biggest cheerleader. We all have negative thoughts that can prevent us from making progress on our books. But what if we could transform that inner dialogue and become our own writing ally? In this episode, you'll discover: Why we often find ourselves battling our inner critic and how this impacts our writing progress. How to recognise self-sabotaging behaviours like procrastination, perfectionism, and overthinking that can derail your writing efforts. Practical strategies for developing a growth mindset and setting realistic goals that support your writing journey. The power of self-compassion and positive self-talk in overcoming writer's block and boosting productivity. How to surround yourself with the right support system to nurture your writing ambitions. Ways to practice self-care and mindfulness to maintain a healthy relationship with your writer self. We all have the potential to be our own worst critic or our biggest supporter. This episode offers actionable advice on how to shift that internal dialogue and create a more positive, productive writing experience.  Remember, it's not about battling yourself - it's about loving and nurturing the writer within. Enjoy! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon. Listen to the episode about procrastination here Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

If you've ever struggled with writer's block or felt overwhelmed by the prospect of writing a book, this episode is for you.  It's a candid exploration of my own writing journey, where I discuss the challenges and triumphs of returning to writing after a period of burnout. You'll discover: Why taking a compassionate approach to your writing process can lead to better results and increased creativity. The importance of setting realistic deadlines and being flexible when life throws curveballs your way. Strategies for falling back in love with writing, especially if you've been focusing on other projects for too long. Why reflection and self-compassion are crucial parts of the writing process, helping you learn and grow as an author. How to balance your creative ambitions with the need for rest and recuperation. We all face moments of doubt and frustration in our writing journeys. This episode offers a honest look at the ups and downs of crafting a first draft, along with practical tips for pushing through the tough times.  Give it a listen and discover how embracing the 'shitty first draft' can lead to renewed confidence and joy in your writing process.  Enjoy! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

If you've ever thought about writing a book, you've probably wondered how the heck you can fit it into your busy life. With a business to run, family commitments to stick to and, quite frankly, a bloomin' life to lead, it can feel impossible. But in this episode, we explore how dedicating just 30 minutes a day to writing can help you achieve your author ambitions, even with a busy schedule.  You'll discover: How consistent, 30-minute writing sessions can lead to significant progress over time, helping you maintain momentum without overwhelming your schedule. How to set up your environment and schedule to make your daily writing habit impossible to ignore, increasing your chances of sticking to it. Why shorter writing sessions can be more appealing and manageable, making it easier to show up for your writing day after day. Techniques to track your progress and celebrate small wins that keep you motivated throughout your writing journey. How small, consistent efforts accumulate over time, leading to remarkable results in your book writing process. We all juggle multiple commitments, but that doesn't mean we have to shelve our writing ambitions. This episode offers a simple, doable strategy for fitting writing into your life without sacrificing everything else.  Give it a listen and discover how you can make steady progress on your book, just 30 minutes at a time. It's not about writing faster - it's about writing smarter. Enjoy! Further resources from me Sign up for the Write Stuff newsletter here. My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Ever wondered how to navigate the complex world of self-publishing? Curious about the insider secrets of Amazon categories and the true value of editing?  This is the episode for you! Becky Warrak is an author and the owner of Raven Crest Books, a publishing services company for business owners and entrepreneurs looking to build their businesses with a book. She guides them through the publishing process, helps them understand their book's goals and teaches them how to get their book into the hands of their ideal audience. Her book ‘Self-Publish Your Book Like a Pro' was released in June this year and in it, you can learn the art of self-publishing, empowering you to transform your manuscript into a powerful business asset.  During our conversation, we talk about: What a publishing services company actually is and how it can help you if you're on the self-publishing journey How Becky's been able to use her vast knowledge of the industry to write a book that will be really valuable to her readers Her advice on successfully marketing and launching books - from her own experience as an author, but also as a publisher. Fitting in writing around a busy life - including when you're a mum to young twins and her sound advice for any aspiring authors out there. And so much more! This is a wide-ranging conversation that touches on many different aspects of the writing/publishing process. I hope you enjoy listening! Connect with Becky and her book: Book Instagram Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

You're thinking of writing a business-boosting book in your niche, but is now the right time? It's a question I'm repeatedly asked, so I'm here in this first episode of Season 3 to give you three simple ways to discover if you should start now or wait. You'll learn: Three crucial questions to determine if you're ready to write your business book An underlying mindset shift that transforms your book from 'nice-to-have' to 'must-write.' One business stage when writing a book might not serve you best! And LOTS more! I'm all for more women writing brilliant books in their niche, but we have to be honest with ourselves about the best time to do that. We've often got a whole host of other commitments besides our businesses, so self-compassion is a big part of the decision. This episode gives a simple, straightforward way to figure out the answer that's right for you. Enjoy! Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

If you took small yet consistent action with your marketing over the next 3 months, could they turn out to be the best 90 days ever in your business? If today's guest has anything to say about it, then definitely! Hannah Isted is the founder of HI Communications, supporting small business owners with their digital marketing. She's the creator of The Best 90 Days Ever, a marketing membership that shares a quick, daily prompt that shows businesses how to promote their work simply, easily, and fun.  She has worked with hundreds of small business owners, helping them increase their online presence through workshops, talks, and one-on-one social media management. In her email newsletter and podcast, The Social Sunday, she shares marketing advice to help product and service businesses get out of their own way and share how brilliant their work is. Her book The Best 90 Days Ever was released in March this year and shows you how to successfully market yourself with a series of daily 10-minute tasks that fit around the rest of your business. During our brilliant chat, we discuss: Her ‘little and often' approach to marketing and why it can work for you - both as an author and as a business owner. How Hannah has used her marketing skills and knowledge to promote her book - including the importance of her engaged email list. Why using her 90-day programme served as a great way to structure her book - both of us are big advocates for using content you've already created, both when writing and with marketing. And LOTS more! I've been a big fan of Hannah's work for a while now and have read her book twice because it's jam-packed full of great marketing advice and is written in such an accessible and engaging way. I hope you enjoy listening to this conversation as much as I enjoyed having it! Connect with Hannah and her book: Book Instagram Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Book eight is on the way! Over the summer break, I'll be heading into the fun and games of my first draft, and I thought you'd find it interesting - and helpful - to hear how I'll be preparing, as well as the process I'll be going through to get it over the finish line.  During the episode, you'll discover: My 3 step process that I use every time I sit down to write the first draft of a new book How I fit writing in around family, running a business and enjoying the sunshine! The one part of the process I feel is even more important than writing - it guarantees I can complete the first draft in the minimum amount of time possible How I keep myself motivated during the journey to maintain momentum and get the bloomin' thing written, even when I don't feel like it.  And LOTS more! Writing a first draft can feel daunting, but with seven books under my belt, I've come up with a way to help me get through it successfully - and with enthusiasm! I hope it's a process that you find inspiring and motivating, too. So why not start your first draft this summer? You'll find the tools you need to help you in this episode. Enjoy! Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Every year in Newcastle, there's an annual sales and marketing event for small businesses called Atomicon - and this year, I went along to listen to some great speakers and learn more about building a successful business. Rather brilliantly, I found that while much of the advice given was great for small business success, a lot of it was also applicable to writing success.  In this week's episode, you'll discover: My top takeaways from each speaker I listened to - both for your business and the book you're writing. Why knocking down big dominoes in your business first is a far more efficient approach Why it's okay to be a hot mess in business and how it can help connect you with your audience How a 90-day focus really could help you write your book more quickly than you ever anticipated And LOTS more! Going to Atomicon came from a place of FOMO last year - what doesn't, these days? But for an introvert like me, it was also about pushing myself out of my comfort zone as much as it was going to listen and learn from fantastic speakers.  Resilience was the key theme at this year's event, and we all need it in spades—both in business and in writing! Enjoy! Event links Atomicon 2025 - tickets and info Atomic - Andrew and Pete's company Davina McCall Jenn Gottlieb Chris James Daniel Priestley Eman Ismail Elizabeth Goddard Dani Wallace Lisa Bilyeu Further resources from me More Sales Please - episode 37 with Sara Dalrymple about selling in 30-minutes a day! My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Getting super clear on who we're writing for and why is really important before you write a single word of your book. Once you know, you'll feel far more inspired to write and also a heck of a lot more confident.  But more than that, your book will work hard for you and attract the right people to your world. In this week's episode, you'll discover: Why it's important to consider your target audience, personal motivation, and how the book fits into your business strategy. Some advice from a bestselling non-fiction author on the importance of knowing your target audience in the creative process. Three simple activities you can do to successfully identify your ideal reader and get clear on why you're writing to them. And LOTS more! I'll never stop banging on about your ideal reader - because I know how important it is for your book's success. Creating loyal and passionate readers starts when you put them at the forefront of your creative process - not treating them merely as an afterthought but as the reason you're writing in the first place.  Enjoy! Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Do you look forward to each and every writing session? Do you sometimes struggle to find the joy - especially when you're knee-deep in the first draft?  If so, on this week's podcast, I've got a wonderful conversation for you to listen to. Natalya Androsova is an award-winning writing and dissertation coach with over two decades of teaching and coaching experience. She has coached professional writers and university writers of all skill levels–students, staff, and faculty. Her passion is helping writers become more courageous, authentic, and kind to themselves. Through individual coaching, writing groups, and writing retreats, she's helped hundreds of writers break through blocks and find inspiration, a more authentic voice, and greater freedom in their writing and their lives. During our brilliant chat, we discuss: How to approach your writing as a joyful practice - a little like you might treat a yoga practice - and creating a space both mentally and physically that can help you complete your best work. Managing writer's block and how to feel inspired and motivated to continue - even when trying to control that voice of self-doubt. The importance of self-compassion in the writing process and how we should all embrace the journey for what it is - full of ups and downs and twists and turns. Natalya's own writing process and how she approaches each book she writes - and how she uses that to support the writers she works with, too. And LOTS more! Natalya and I approach the writing process in such a similar way, but what I took from this conversation is how to embrace a more purposeful—almost spiritual—side to my practice and treat it with the love and respect it deserves—that I deserve!  Natalya's words really struck a chord with me, and I've been working on a more intentional practice ever since. Thank you, Natalya! I hope you enjoy listening to this conversation as much as I enjoyed having it! Connect with Natalya and her books: Books Instagram Website Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Chapter structure - sounds like a yawnfest, right? But before you assume this is one for the insomniacs out there, let me just say it's something most authors struggle with when attempting to write their first non-fiction/business book in their niche.  Why? Because it's something we assume will be simple, but when we come to do it, it actually feels rather confusing! Fear not, though. Structure is my bag. My bread and butter. My thing. So in this episode, I'm giving you a simple framework for structuring your chapters that will make everything much easier. You'll discover: My 4-step structure to writing great chapters - it's how I write mine and how I advise my authors to write theirs. Why it's important to have each chapter structured in a similar way - hello, readers! How story can be an important part of each chapter you write and why - we want to hook those readers and keep ‘em hooked, baby! And LOTS more! So, if getting your chapter structure nailed down has been a head-scratcher for you - this episode will have you out of the gates and writing in no time. No more overwhelm or confusion. Just a simple, straightforward blueprint for you to follow. Enjoy! Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Something I'm asked in almost every interview I do or when I'm working with authors is: When is the right time to call yourself an author? It's a tricky one because a lot of it comes down to our own confidence levels - and that sneaky imposter syndrome we can all feel from time to time. But I believe we all need to take ownership of our narratives. So, I've dedicated this podcast episode to unpicking why we can feel hesitant to use the ‘author' label and how we can step into authorship with confidence and conviction instead. During it, you'll discover: My own journey to calling myself an author, including the impact of childhood bullying on my reluctance How imposter syndrome can hinder us from embracing the "author" title Why it's time to claim the "author" label on our own terms, without waiting for permission or milestones And LOTS more! It's perfectly normal to feel hesitant to use the term ‘author', particularly if we're yet to publish anything. But I believe that the sooner we do, the more confident - and dare I say proud - we'll feel about our achievements. It's time to step into authorship - are you ready? Enjoy! Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Selling books goes far beyond launch week - but you know that, right? The challenge can be sustaining momentum and enthusiasm for your book so it continues to sell way past the first few months of its life.  It's something I see time and time again from authors I work with - but it's also something I've struggled with myself. In this episode, I share some of my best strategies for long-term sales success — from people I've worked with (hello, Sunday Times bestseller) and also from authors I follow.  During it, you'll discover: How to sustain enthusiasm and motivation for long-term book-selling Practical strategies for both online and offline sales - it's packed full of stuff you can start doing today! The simple way in which a bestselling author continues to successfully promote her book on Tiktok and Instagram - years after its release Why I believe long-term selling is challenging for authors and how you can use so much of the content you already have to keep talking about your book long after it's released. And LOTS more! Selling books long-term needs a strategy - you can't wing it or assume you'll still have as much excitement about your book two years from now. But in order to keep sales coming in, you have to keep talking about it.  This is an episode that's going to help you get on top of your selling game - and you'll walk away with so many fresh ideas and strategies, you'll be chomping at the bit to get started. Enjoy! Books/resources mentioned in/linked to this episode: Lucy Werner's books - Hype Yourself and Brand Yourself More Sales Please - my conversation with sales expert Sara Dalrymple Dr Julie Smith on IG - for book promo inspo Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

What's it like to be published by a ‘big 5' publisher? How can you find time to write when you have a job, a young family…and a global pandemic to contend with? These are just a few of the questions I ask this month's guest - Dr Emma Hepburn - aka @thepsychologymum.  Emma is a clinical psychologist with expertise in neuropsychology who has over 20 years of experience working with and treating mental health difficulties and working with brain conditions in both the NHS and private sector.  She is the author of four books, including “A Toolkit for Modern Life,” “A Toolkit for Happiness,” and “A Toolkit for Your Emotions.” She has been featured on the BBC, in the Huffington Post, and the Sunday Telegraph and has a regular column in Psychologies magazine. During our brilliant chat, we discuss: Emma's author journey, including her experience working with one of the Big Five publishers - Hachette - and why she believes great books come from having a great team around you. Why we can struggle with imposter syndrome as writers - and often don't even call ourselves authors, despite having written several books.  The opportunities that being an author has given her -  helping her spread her message further - and why timing played a part in the success of her first book - March 2020, anyone? How Emma managed to fit in writing during the years of COVID - particularly when working for the NHS - and the different experiences she had writing each of her books when it came to time management! And LOTS more! I've been a big fan of Emma's since I started reading her monthly column in Psychologies magazine - not to mention her artwork on Instagram, which is incredible at demystifying the brain and giving her audience practical tools to help with their mental health.  This is a wonderful conversation, so I hope you enjoy listening to it as much as I enjoyed having it! Connect with Emma and her books: Instagram Emma's books Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Are you a non-fiction writer looking to leverage the power of AI to enhance your writing process? From research to editing, AI-powered tools can help you streamline your workflow and create better content faster. In this episode, I share my top picks for AI tools to assist you at every stage of the writing journey. During it, you'll discover: How AI can help you find relevant information quickly during the research phase, saving you countless hours of trawling through articles and publications. AI tools for brainstorming and outlining so you can easily generate new ideas and structure your book. How AI-powered editing and proofreading tools can help you refine your manuscript and catch errors you might have missed. My favourite AI tools for writers, including Othersideai, Copy.ai, Writesonic, and Grammarly - and how to use them effectively. And LOTS more! Incorporating AI into your writing process doesn't mean replacing your ‘humanness' - i.e. your creativity and expertise. Instead, it's about tapping into these powerful tools to enhance your skills and free up more time for the actual writing. Hurrah! Whether you're a seasoned author or just starting out, this episode will provide practical insights and recommendations to help you harness the power of AI in your non-fiction writing. Enjoy! Books/resources mentioned in this episode: Episode 28 - Using AI to Write Your Non-Fiction Book The Creative Penn Podcast - How Generative AI Search Will Impact Book Discoverability in the Next Decade Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Once you've finished your first draft, you might be wondering what on earth to do next! Do you send it straight to your editor? How can you refine it down to a draft you can be proud of?  In this episode, I share my step-by-step guide to self-editing your manuscript before you send it to a professional. During it, you'll discover: Why it's important to self-edit your work and how to get your manuscript into the best shape possible before sending it to an expert. The five stages to self-editing and how to approach each of them with confidence - plus two additional tips to help you through the process. The right time to send your work to beta readers so you can get that all-important feedback before publication. And LOTS more! Self-editing can feel daunting if you're a first-time author - especially if you don't feel confident in your grammar and punctuation skills. But this isn't about perfection; it's about getting your manuscript into as good a shape as YOU can before handing it over to the pros.  Using the stages I share in this episode, you can be sure your editor will be in the best position to do their magic! Enjoy! Books/resources mentioned in this episode: Episode 34 - with guest editor Jessica Brown Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

If there's one thing that matters above all others when it comes to writing, it's mindset. You could be the greatest writer ever, but if you can't get past your blocks and put the right head on your shoulders, it means diddly squat.  So, I've dedicated this episode to helping you shift your thinking and develop an approach that will move you forward. During it, you'll discover: How to embrace the ‘shitty first draft' so you can stop overthinking and start writing! What to do when imposter syndrome and the inner critic set up camp and try to bring you down How to banish any limiting beliefs about your writing ability and feel more confident Why embracing a growth mindset over a fixed mindset can help you develop a fresh new perspective. And LOTS more! So many incredible authors have been left undiscovered or unread because they couldn't grasp the mindset stuff. Believe me, it matters more than your writing skills. Get the right perspective, and you'll find you have what it takes to get your book over the finish line. And hey, you'll even enjoy it more along the way! Winning! Books/resources mentioned in this episode: The 5 Second Rule - Mel Robbins Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Foundations Programme - all the information you need to join the next cohort Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Today is a milestone episode, and to celebrate, I thought we'd talk about something I think has the most profound impact on writers I work with - good writing habits! After all, they make the difference between ‘thinking' about writing a book and actually writing one.  But what do good writing habits actually look like? Well, that's where Atomic Habits comes in - a book that's proved to be a game-changer for writers seeking to build and maintain the habits necessary to bring their own projects to life  During it, you'll discover: Why adopting the identity of a ‘writer/author' can help you embrace the regular habits you need to be successful How ‘habit stacking' can make learning new writing habits far easier and how I've done this when building a regular writing practice Why designing your environment can really help to make writing a natural and attractive part of your daily routine And LOTS more! Atomic Habits has had a big influence on my writing career - it's no surprise it's one of the biggest-selling non-fiction books of all time. Hopefully, this episode has given you a taster of how you can apply it to your writing practice, giving you the boost you need to build regular habits that help you get your book finished.  Enjoy!  Books/resources mentioned in this episode: Atomic Habits by James Clear The Power of Habit - by Charles Duhigg Tiny Habits - BJ Fogg Switch and dial article - Eric Nelson on LinkedIn Adam Grant on The Diary of a CEO podcast - values and beliefs How to Write and Embrace Your Shitty First Draft - CHW episode #23 Growth Mindset Principles for Writers - CHW episode #15 Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Foundations Programme - all information and waiting list for the next cohort. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Does social media overwhelm you? Are you struggling to attract new readers on your platforms? Well, have I got the guest for you! Nicola Washington is a social media strategist who specialises in teaching writers how to use Instagram to build their readership. After 12 years as a secondary school teacher, Nicola retrained as a social media manager and spent seven years working with small businesses and brands.  At the start of 2023, she pivoted to supporting writers with their online profiles, bringing her work life more in line with her passions.  Listen to discover: Common problems writers have when using social media - and, more importantly, how to use it to connect with your audience and have them chomping at the bit to buy your books. How to make social media a manageable task when it comes to book promo - to take away the overwhelm which can stop many authors from using it to promote their books and build a community. The emergence of Substack as a platform for writers and what we're both learning from the experience - if you're thinking about joining it, we share what we think are the great bits about it - and the not-so-great. Nicola's top tips for using social media to your advantage - and some simple, practical strategies to adopt when building it into your author brand. And lots more! Whether you're a seasoned author or just starting out, this episode is packed with simple, actionable strategies to help you harness the power of social media and build a thriving community around your author brand. So, grab a pen and paper, and get ready to take your social media game to the next level Enjoy! Further resources Connect with Nicola: Website Instagram Substack My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Information about my Foundations group programme Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

It's all too easy to lose confidence when writing - after all, we're putting our work out into the world for people to read, and that can test anyone's courage!  But a lack of confidence becomes a problem when it stops you from writing or publishing your work - which leads to frustration and disappointment for you, the aspiring author. Well, that's where this episode swoops in to help! During it, you'll discover: The seven most common reasons writers lose confidence and why - perhaps you'll recognise yourself in a few of them! How my own confidence is currently being challenged during my novel-writing journey and how it's linked to the four stages of competence that we all go through when learning/doing something new. Simple strategies you can put in place immediately to help you feel more confident and trust that you do have the ability to write the book you aspire to write - because you really do! And lots more! We all go through periods where we lack confidence and wonder whether we're ‘good enough' to write a book. It's natural when attempting something you've never done before - and even if you're an experienced writer, those thoughts and doubts can creep up on you when you're least expecting it. I hope this episode gives you the boost you need to sit at your desk with a renewed sense of courage and determination and, most importantly, with a smile on your face. Further resources My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Foundations Programme - all information and waiting list for the next cohort. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Creative energy can make or break your book-writing process - when it's lacking, things become frustrating. You lose enthusiasm for your project. It can also lead to burnout. So what can we do as writers to look after our energy? How can we avoid losing motivation to write and cope when our enthusiasm levels dip? This episode is here to help you.  You'll discover: My own struggles with maintaining creative energy these past few months - and how it's impacted my writing journey and processes. How reflecting on ‘memento mori' - the inevitability of death - has made me realign what's important to me when it comes to where I focus my energy. Four things we can all do to keep our creative energy flowing and maintain momentum with our writing. And lots more! My creative energy is one of my most treasured things in life - and I know how important it is to cherish it. Actively protecting our writing time is the only way forward. It's not selfish or indulgent - it simply means we can share our best work with the world and, most importantly, enjoy the journey. Further resources Books mentioned in this episode:  Bird by Bird - Anne Lamott The 5 Regrets of the Dying - Bronnie Ware My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Foundations Programme - all information and waiting list for the next cohort. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

What makes a non-fiction book successful? What are the essential elements you need to consider before you write a single word? Well, for me, there are three and I'll be sharing them in this week's episode.  You'll discover: The three pillars that make for a strong foundation when writing non-fiction - and why you need all of them in place to hold your book together. One of the common mistakes aspiring/first-time authors make when deciding on their book's concept and theme. Why psychology plays an important part in fully understanding who your ideal reader is and how your book can help them And lots more! This episode is jam-packed with ideas to help you grasp the essential foundations of writing a nonfiction book that's not only marketable but will actually sell! It's also a sneak peek into the work I do with authors in my group programmes and workshops and 1:1 mentoring. Bring your notebooks! Further resources My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Have you ever wondered what it takes to publish multiple books? Perhaps your first one has given you a taste of how exciting the writing journey can be. On this week's podcast, I talk to multi-published author Shelley Wilson. She's a self-confessed word nerd with a passion for storytelling, a love of exclamation marks, and a mission to inspire and entertain. She's an English multi-genre author of YA fiction and motivational self-help titles. During our brilliant conversation, we chat about: The incredible success of her debut nonfiction book, ‘How I Changed My Life in a Year' - selling 20,000 copies - and why community and building your author platform is so important. Her hybrid publishing model —both with her traditional publisher and through self-publishing—and her experience when one of the ‘Big Five' publishers got in touch! Just goes to show you never know who's reading or listening to your stuff. Why we can underestimate the emotional journey we'll go on when writing - and why self-compassion, vulnerability and kindness are an essential part of our author toolkits. Shelley's habits for getting her bum in the chair and continuing writing—and the power of a realistic deadline. And lots more! Shelley really is an inspiration to me - she's published 20 books - but what I loved most about talking to her was how much she wants to help others succeed, too. Warm, funny and incredibly knowledgeable, Shelley really is someone we can all learn a lot from - no matter where we are in our own publishing career.  Enjoy! Further resources Connect with Shelley: Website Social Media Shelley's Books My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack, The Write Stuff, for advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Let's get honest for a minute - who else sabotages their author goals by endlessly putting their writing off? 

Before you write a single word of that book you've been dreaming about, you need a strong proposal in order to get the green light from a publisher. So, what do you need to include, and how can you showcase your expertise in a way that will get the attention of the right people when it comes to publishing your book?  This episode is your beginner's guide to writing and understanding what a book proposal actually is. Listen to discover: Why a book proposal is essential if you want to be traditionally published - but why it's a great idea for self-publishing authors to put one together, too. The different sections you need in your proposal and why - you'll definitely want your notebook at the ready! Why it's so important to choose the right publisher for you and avoid sending out blanket proposals to them all. And lots more! So whether you're aspiring for traditional publication or you're going down the independent route, this episode will help to give you clarity on the process and help turn your book idea into a compelling proposal. Enjoy! Further resources My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

With more authors embracing independence, having a practical guide on successfully self-publishing is vital to avoid the overwhelm and frustration that many new writers can feel.  So, if you've been struggling with what the process actually is, as well as what you need to do and when, this episode is for you.  Listen to learn more about: Evaluating major platform options - weighing benefits of Kindle Unlimited exclusivity vs expanded distribution through aggregators like Draft2Digital. Revenue models - including how standard royalty rates work across ebook/print/audio formats and various sales channels.  Step-by-step publishing process guidelines regarding key milestones - including metadata like covers/blurbs, your book launch and post-release marketing essentials. As always, I'm here to try and simplify the writing and publishing process for authors - and this episode offers you practical self-publishing foundations, from platform selection to production to marketing, so you're able to avoid the common pitfalls on the path to publishing independently. Enjoy! Further resources Previous episodes that are mentioned in this episode: Episode 14 - Building Your Book Team Episode 34 - The Role of an Editor with Jessica Brown Episode 25 - Using Social Media to Sell More Books Episode 29 - Email Marketing for Authors The Creative Penn Podcast - episode about AI My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Often, for authors, promoting and marketing a book can often feel more intimidating than the writing process itself. However, making meaningful connections with your readers is key in today's publishing landscape.  In this episode of the Creating Happy Writers podcast, I chat with expert publicist Isabelle Knight about methods you can use for strategically sharing your stories and voice with wider audiences - in the hope of demystifying the process and taking the overwhelm away. Listen to discover: The importance of your brand/author story when it comes to promoting your book and bringing readers on the journey - Isabelle believes in a holistic approach to PR and that your readers will want to buy your book if they feel connected to you.  What you can do if you're an introvert - both Isabelle and I believe that in today's book-selling climate, you can't hide behind your words and hope the book will sell itself. Having said that, we know it can be daunting, so we discuss practical ways you can make PR manageable for you. How you can be in control of the story you share about yourself in the PR process - including when talking to journalists and publications. And lots more! What I like most about Isabelle is how she truly understands how overwhelming the whole PR and marketing process can be, and she's excellent at breaking it down into manageable and - dare I say - enjoyable - chunks. Hurrah! Enjoy! Further resources Connect with Isabelle: Website Instagram LinkedIn Download her free guide - Top 10 Tips for Authors to Build a Brand My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

The stats speak for themselves. When it comes to published non-fiction, female writers are still at a disadvantage. Only 35% of non-fiction prizes are awarded to female writers. Just 26.5% of non-fiction book reviews go to women. Advances tend to be lower, and we're often left off end-of-year ‘bestseller lists'. Research shows that we're often told to ‘leave the big subjects to the men', too! However, the tide is slowly turning. Deep in the bowels of the publishing world, change is afoot. Women are no longer accepting this as the way things are. Bold new thought leaders are emerging. But there's still a long journey ahead.  And I'm determined to be part of it. It's why I've dedicated this episode to reminding you of the true benefits of writing that book you've been thinking about and how it can change your life - and your business - in ways you can't even imagine. Listen to discover: How writing a book clarifies what you stand for and helps to position yourself as an authority in your niche. Why your book is more than just a book - and how it can expand your business model, opening the door to collaborations and opportunities that can bring in more income. How stepping into thought leadership empowers you to believe in yourself and your message. Why now really is the time for female thought leaders to publish their books and own their space. Business book boys' club - be gone! And lots more! When your audience sees you confidently stepping into the space that only you can occupy, big things start to happen. And there's no better way of doing that than by bringing all your knowledge, expertise and experience into a business book. Let 2024 be the year you write yours. Enjoy! Further resources My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

You want to write a book to grow your business, but when the heck do you find the time to actually write it? It's a struggle, right?  Not only are you running a business, but you've got that other little thing called ‘life' that also eats up your time - be it kids, hobbies or caring for elderly relatives. You don't want to lose sight of your business goals either.  It's a juggle, that's for sure. So, how do you fit writing in? Well, that's where this episode comes in, swooping in to help you.  Listen to discover: Simple tips that have enabled me to write seven books while working a full-time job and then while running a business Clarity on when and where you can realistically fit writing into your busy schedule Three simple strategies you can start implementing today to open up more time for writing. And lots more! If you've been struggling to find time to write your non-fiction book amidst your business and personal commitments, this episode is for you. You'll walk away with an actionable plan and motivation to start writing - even within the busiest of schedules. Enjoy! Further resources My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business' is available now on Amazon. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Have you ever wanted a sneak peek into how a published author's writing process actually works? Or what key phases they go through, and the order in which it all needs to happen?  Well, step on in because today I'm giving you an exclusive look at my proven step-by-step process for writing and publishing my non-fiction books. Here's what you'll discover: The 10 essential stages I use to take a book from initial concept all the way through to finished manuscript - distilled from a decade of experience. At what point in the process I tackle key tasks like securing my book editor, and why nailing down certain things early is crucial. Why having an intentional system in place alleviates anxiety and allows you to truly enjoy the writing process - goodbye, guesswork and frustration! And loads more insights for you from my personal journey. I'm often asked about the process, and I thought this was a great time of year to explore it with you so you know what lies ahead as you go on your own writing and publishing adventure. Enjoy! Further resources My 12-week group writing programme - Elevate - is now open! All the info you need is here. My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business' is available now on Amazon. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

I'm thrilled to welcome this week's guest author onto the Creating Happy Writers podcast - the rather marvellous Sara Dalrymple. Sara is a sales and business mentor and strategist for small business owners who need more sales, more consistency and more ease.  Her 20 years of sales experience and simple, actionable advice have helped hundreds of business owners transform the way they feel about selling and achieve sustainable sales through confident, sleaze-free promotion. And she's packaged all that expertise up into her first best-selling book ‘More Sales Please' - released in January 2024. In our fab conversation, we chat about: The power of authenticity in writing and business - and the importance of showing up online as your true self so that readers and clients feel connected to you. Sara's own writing journey - from winning a book deal off the back of a Book Proposal Challenge to actually sitting down to write the bloomin' thing. What we can all learn from Beyonce and Arnold Schwarzenegger about book promotion and sales - it's not what you might think! And LOADS more. One of my favourite conversations to date - it's packed full of great advice for writers and small business owners everywhere.

At the start of the new year, I wanted to give you some lessons I've learned that will help you as you move forward with your writing in 2024. Ten years in the writing chair has taught me a lot, and in this episode, you'll discover: The one piece of advice that has enabled me to write seven books in eight years - and it's a method I still use to this day! Why I believe writing doesn't have to take up all of your time and energy on any given day - and how a simple, daily commitment to writing has enabled me to publish books in all different genres. My golden rule for coping with imposter syndrome and that negative inner critic - it doesn't go away just because you write multiple books! These ten lessons have stood the test of time, and I continue to use the strategies I share in this episode no matter what I'm writing. I hope they give you some food for thought and some techniques to try over the coming months and years! Enjoy! Further resources: Books mentioned in this episode: Atomic Habits - James Clear Big Magic - Elizabeth Gilbert The Compound Effect - Darren Hardy If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

It's the end of 2023, and for the first time ever, I'm giving you an honest overview of my writing year - what's gone well, what hasn't quite gone to plan and what I hope to achieve in 2024. It's full of reflection and lessons learned, as well as stories about my writing process, events I've been to and the books you can hope to see from me in 2024. I really hope you enjoy this episode and it gives you the inspiration to keep on writing next year and, as always, enjoy it along the way! Further resources: If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

Have you ever wondered what an editor actually does? Do you worry about sending your book for editorial review? Are you unsure as to which editor to work with? All perfectly normal things to ask about the editorial process. That's why I'm delighted to welcome this week's guest to the podcast - my editor, Jessica Brown. Jessica is an experienced non-fiction editor - having worked on over 100 titles across a range of genres. From first-hand experience, I can tell you that she's brilliant at what she does!  During our wonderful conversation, we chat about: What an editor actually does - and the three core types of editor you're likely to encounter on your book writing journey, how they'll help you at the different stages and which ones are non-negotiable if you're on a budget! What to expect when working with an editor and how to cope when getting editorial feedback on your writing - especially if you don't agree with them! We also cover what you should look for in an editorial report to get the best experience for you and your book. Finding a reputable editor - how can you find someone with the experience and credentials to edit your book to a high standard? Do you need to have your book edited before approaching a traditional publisher? And loads more - it's such a valuable conversation! Jess's true passion is supporting self-publishing authors to publish business-building books through a truly collaborative approach to the editing process - and I'm sure you'll hear that in today's episode! She's one of the best editors I've ever worked with on my books. I hope our conversation gives you the confidence and knowledge to pursue a brilliant relationship with your own editor - writing a professional, high-class book really is a team effort, so finding an editor who really ‘gets' your work is a must.  I hope you enjoy listening! Further resources: Connect with Jess via her website, on Instagram or LinkedIn If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

Writing the introduction to your business or non-fiction book is one of the hardest parts of the writing process. How do you do it? What should you include? When is the best time to write it?  When working with authors, it's often the introduction that we work on the most because it's so important to get it right!  In this episode, I share some advice to help YOU with yours so you can avoid being overwhelmed and confused and get crystal clear on the most important aspects of writing one. During it, you'll learn: How to structure your introduction - the three non-negotiables I teach everyone to include.  What the introduction is actually for, and why it's essential to hook your reader from the very first sentence. One simple yet crucial tip to make the whole process easier - you won't believe how much of a difference it makes! And so much more! Writing introductions is hard; there's no denying it. But once you learn the key elements that make up a thought-provoking and entertaining one, you'll be well on your way to success.  I hope you enjoy listening! Further resources: You can listen to more about getting feedback on your writing by reading this blog post here. If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my monthly newsletter - The Write Stuff - on Substack. It's full of advice on writing and publishing a book in your niche - as well as my thoughts on creativity, business and personal growth. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

Often, when we hear the phrase ‘market research,' it sounds as appealing as a trip to the supermarket to do the weekly food shop. You know you have to do it, but it's not the most exciting way to spend a Tuesday.  However, when it comes to writing a successful non-fiction book in your niche, it's crucial. After all, you want to write a book your readers will love, right? So, how can you complete your market research without it becoming a yawnfest?  You'll get all the advice you need in this week's episode. During it, you'll learn: What we can learn from coffee shops when conducting market research - and why you don't even need to leave the sofa to seek out what your target readers want. How to use book reviews from your competition to your advantage and make your book even better. Why it's not all about industry trends and how your current audience is the ticket to writing a book people actually want to read. And so much more! Market research is an integral part of writing a book - without it, you're starting from a difficult position, and it can impact the book you end up writing. By following the advice in this episode, you can then create a strategy to reach your target audience and maximise your sales potential. I hope you enjoy listening! Further resources: You can listen to more about getting feedback on your writing by reading this blog post here. If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my monthly newsletter - The Write Stuff - on Substack. It's full of advice on writing and publishing a book in your niche - as well as my thoughts on creativity, business and personal growth. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

Do you struggle to sit down and write consistently? Are you forever trying to make the words flow perfectly on the very first attempt? If that's you, you'll love this week's episode with my brilliant guest, Vicki Weinberg. Vicki offers product creation support and specialises in selling on Amazon.  She is also the host of a weekly podcast for product-based entrepreneurs - Bring Your Product Idea to Life. Her book ‘Bring Your Product Idea to Life: Your Step-by-Step Guide to Creating a Product to Sell' was published in June 2023 and takes you on a journey from developing your product idea to finding suppliers and launching it. During our wonderful conversation, we chat about: - how Vicki used her extensive back catalogue of podcast episodes and blog posts to help her write her book, which serves as a great reminder for you not to start your book from scratch - using case studies and client stories to enhance your book and how to approach people so they'll say yes! - Vicki's approach to the writing process - she is one of the fastest, if not THE fastest, writing client I've ever had and she's got some words of wisdom to help you get your butt in the chair consistently! This fantastic conversation will inspire you to look at what you've already got in the content back that can help you write your book. It'll also drive home the power of the ‘little and often' approach of which I'm such an advocate. Enjoy the episode! Further resources: You can find Vicki's book - Bring Your Product Idea to Life - here! Connect with Vicki via her website, on Instagram or LinkedIn If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music This podcast was produced by Suzi from Story Publishing *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

As an author, getting feedback on your writing is arguably one of the hardest things to do. What happens if it's awful? How can you get the most out of your editorial experience? What if you disagree with your editor or beta reader? Oh, it's a tricky one, that's for sure. But I've got some advice up my sleeve to help you accept feedback with ease and actually use it to your advantage. During the episode, you'll learn: Why mindset matters most - and how to prepare for a feedback session so you're not stressing yourself out. The types of questions to ask your editor when the time comes - and what you can expect in a feedback session. How to cope if the feedback isn't what you wanted or expected – and how to move on with confidence. And so much more! Feedback is an integral part of writing. Without it, we can't move forward and make our work better. But that doesn't always make it easy to hear - and you're certainly not alone if you feel nervous before your feedback session. Hopefully, this episode will empower you to go into the process confidently. I hope you enjoy listening! Further resources: You can listen to more about getting feedback on your writing by reading this blog post here. If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my monthly newsletter - The Write Stuff - on Substack. It's full of advice on writing and publishing a book in your niche - and my thoughts on creativity, business and personal growth. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

Email marketing is one of - if not the - most important parts of your writer brand. To effectively sell books over the long term, you can't just rely on social media. Building a list of fans and readers away from these popular platforms is necessary if you want long-term success.  But what should your author newsletter cover? What should it be about? How often should you send emails to your list? You're about to find out in this episode. As you listen, you'll learn: Why you must build your list of followers away from social media and how you can engage them to join yours. Ideas for content you could include in your regular email newsletter to bring people on your writing journey. How to make writing email newsletters manageable for you and your workload! And so much more! As writers, we must embrace email marketing to build a community that actively looks forward to our books and keeps them engaged with our work. It can feel overwhelming to know where to start or how to include book-related news into your existing newsletter. By the end of the episode, you'll have ideas on how to build an email newsletter that works for you and your audience. I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

AI has been a hot topic in recent months for all of us - whether in the business world or in the writing world. We can't avoid it, and, in my opinion, neither should we. But the question remains: how can we use it to write our books, and, most importantly, how can we use it responsibly and ethically to feel good about the process? In this episode, you'll learn: About the surge in AI technology and what it means for authors - including the most recent advice/rules to come from Amazon. How you can use AI to help you write your book - including what kind of prompts will give you the best results. How to be ethical in your use of AI and what to avoid so you still feel your book is a true representation of, well, you! And so much more! AI isn't going anywhere, so we need to learn to embrace it and use it with confidence. Things are changing all the time, but I'm hoping this episode will give you a sound understanding of the basics, as well as some tips to help you on your writing journey. I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

I'm thrilled to welcome Anna Zannides onto the podcast for my very first author interview - and what a conversation we had! Anna is a published author, a UK-listed Mindfulness Teacher, and an accredited Life Coach with a background in education. She specialises in working with young people and individuals facing the challenges of cancer, loss and bereavement. Her book ‘How Did I Get Here?' was published in August 2023 and delves into the story of her courageous journey to reclaim her identity, while also serving as a beacon of hope and inspiration for those facing their own life challenges or questioning the path they're on. During our wonderful conversation, we chat about: - Anna's somewhat unplanned journey to being an author and her reasons for writing this particular book. - Why so many of us stop believing in ourselves and in our potential. - Her writing process - which included getting up at 4am - and how her regular practice of solitude helped her creativity. - The challenges she faced being bi-lingual and how she feels it's actually made the book more accessible to others. This really is a brilliant conversation that will have you thinking about the way you view yourself as an author, how self-belief really can make all the difference and why it's so important to see ourselves for who we really are. I'm so happy Anna's was able to share her experience of writing and publishing - and I know her story will really resonate with you, wherever you are at on your own writing journey. Further resources: You can find Anna's book - How Did I Get Here? - here! Connect with Anna via her website, on Instagram or on LinkedIn If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

Knowing how much of your personal story to use in your business book or self-help book is a tricky one. You're not writing a memoir, after all. But if you don't include it, your book can lose that connection to the reader.  So what's the answer? Luckily for you, this week's episode is going to cover all that and more. You'll learn: How to get the right balance between telling your story to motivate and inspire people… and just oversharing stuff that isn't relevant. Why using your story can make your book far more memorable to your readers and will encourage them to recommend it to others. Why shying away from being vulnerable could be the worst mistake you make with your writing and the key role emotions play when attracting readers to your story. And so much more! By the end of the episode, you'll have a far better understanding of the power of story - but most importantly, the power of sharing YOUR story. It really is the fundamental difference between a good book and a great one. I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

Social media is an overwhelming beast at times. Which platforms should you be on if you want to sell your books? Are there any you shouldn't be on? How can you create a community of avid readers? So many questions that it's no wonder authors struggle to know where even to begin.  But don't worry; I've got you covered with this episode devoted to all things social media. We'll dive deep into: What I've learned from being part of a social media campaign for a Sunday Times Bestseller - and how it can help us all sell more books! Where you should show up on social media and why - heads up, it's not about being everywhere all at once. How you can build your book into your wider content marketing strategy and the easy way to save time on creating posts. And so much more! By the end of the episode, you'll know how to use social media to leverage your book best and get more readers. It doesn't have to be overwhelming, and it doesn't have to take up all of your time, I promise. I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

Ah, writer's block. Seen as a curse or a disease on many unsuspecting writers, it's actually, more often than not, procrastination in disguise - and that's something we've all experienced in one way or another. But I'm here to tell you it doesn't have to be this way, and in this episode, you'll discover five ways to beat the block, take action and get some consistency back into your writing life.  We'll dive deep into: Truly understanding why we feel blocked with our writing - because if we understand we can do something about it! All the techniques I've used - based on neuroscience - that have helped me each time ‘the block' has reared its ugly head. How writer's block can be linked to constipation (yup, you read that right!) and how taking time away from your manuscript might actually be what the doctor ordered! And so much more! By the end of the episode, you'll have a better understanding of why we can sometimes feel blocked when it comes to our writing and, most importantly, what the bloody hell to do about it when you feel stuck.  I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. Books mentioned in this episode: Bird by Bird - Anne Lamott The 5 Second Rule - Mel Robbins If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

Writing the first draft of your business book is often an overwhelming thought. How should you do it? What if it sucks? How can you keep going when it all feels rather shitty? Yes, yes. All of those feelings - and more.  Well, this episode is here to stop all that and to give you the confidence you need to tackle your first draft like a pro.   In it, you'll discover: What famous authors have done to get past their first draft woes - including Terry Pratchett, Anne Lamott and Greg McKeown - and how we can learn from them. What you should do before you even write a word of your first draft to make the process far more enjoyable - and get the bloody thing written! The one thing I would tattoo on every author's forehead if I could - it's something all my clients say has helped them stop procrastinating and sped up their writing. Where I think research fits into the process and why I never read anything I've written until the very end of my first draft. And so much more! By the end of the episode, you'll have some tools to use to build some writing consistency and get that first draft written - and your business book one step closer to publication.  I hope you enjoy listening! Further resources: You can listen to more about writing your first draft by reading this blog post here. Books mentioned in this episode: Essentialism - Greg McKeown Effortless - Greg McKeown Bird by Bird - Anne Lamott Flow - Mihaly Csikszentmihalyi If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph: Website: https://stephcaswell.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: If you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.