Podcasts about hype yourself

Send us a textOn this episode, host Dr. Jillian and guest Chris Anselmo discuss the importance and difficulty of asking for and accepting help. Chris Anselmo is a writer whose life was changed by a rare disease diagnosis in his 20's. He writes the publication Hello Adversity which grew out of his own lived experience. In it, he shares personal stories and lessons learned that are applicable to all of us because we all experience adversity. In this conversation, you'll hear:How Chris uses writing to process his experience and connect with and help other peopleHow to ask for helpThe barriers that keep us from asking for help, including how we act as barriers to ourselvesHow asking for help builds trust and opens the door for others to share their own struggles with usWhere to find Chris:Hello, AdversityLinkedInOther things mentioned in this episode:Hype Yourself by Lucy WernerJoin me for more over on social media:Website: Contact — Jillian Bybee, MD (jillianbybeemd.com)LinkedIn: Jillian Bybee, MD | LinkedInBlog: Humans Leading | Jillian BybeeInstagram: Jillian Bybee, MD (@lifeandpicu) X: Jillian Bybee, MD (she/her) (@LifeandPICU) / XThreads: @LifeandPICUIf you're ready to kickstart your journey (or your team's journey) to a less stressed life…then I'm ready to help you! You can get in touch about 1:1 coaching or inviting me to facilitate a workshop for your group, get in touch via my website.

In this week's minisode Parents Who Think host, Danusia Malina-Derben chats with PR expert and author Lucy Werner about the art of self-promotion. Known for her straightforward, no-nonsense approach, Lucy shares tips from her books "Hype Yourself" and "Brand Yourself," offering a fresh take on how to be seen without feeling cringe.   Danusia and Lucy dive into the often daunting world of self-promotion, unpacking why it feels so tricky and how to make it work for you - without losing yourself in the process. Lucy's insights are perfect for anyone wanting to boost their visibility, whether you're a pro or a beginner at putting yourself out there.   This episode is packed with real, actionable advice on how to hype yourself with confidence, humility, and just enough fun to make it feel right. Tune in for a quick dose of PR wisdom you didn't know you needed!   Discover more from us: • Follow PWT on Substack • Check out Lucy's books: Hype Yourself  and Brand Yourself • Follow us on Instagram  • Connect with Danusia • Leave us a review on Apple Podcasts • Advertising Inquiries here   Credits: • Hosted by Danusia Malina-Derben • Edited, Mixed + Mastered by Marie Kruz • Cover art by Anthony Oram  

Building the right business for you might require a holistic life change, and it will definitely require some lessons in patience. Lucy Werner is dedicated to serving small businesses through her DIY PR business Hype Yourself, a Top 50 business newsletter on Substack, her best-selling books and more, and she's just as dedicated to keeping the story of how she does it, real. There's just so many reasons you will love this episode and get so much out of it as a business builder. You're gonna hear about: How to move from expert to educator The role where you live plays in what business you can build Building around a growing family All things Substack The smoke and mirrors behind so many “big” accounts Why growth doesn't always need to be the priority And finding your motivational why Make sure to stick around right till the end for some brilliant advice on loving where you are, and some quality banter, like me you'll want to hear from Lucy all day. Subscribe to the Hype Yourself Substack Get the Hype Yourself Book And cruise around the Hype Yourself Website You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don't forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Selling books goes far beyond launch week - but you know that, right? The challenge can be sustaining momentum and enthusiasm for your book so it continues to sell way past the first few months of its life.  It's something I see time and time again from authors I work with - but it's also something I've struggled with myself. In this episode, I share some of my best strategies for long-term sales success — from people I've worked with (hello, Sunday Times bestseller) and also from authors I follow.  During it, you'll discover: How to sustain enthusiasm and motivation for long-term book-selling Practical strategies for both online and offline sales - it's packed full of stuff you can start doing today! The simple way in which a bestselling author continues to successfully promote her book on Tiktok and Instagram - years after its release Why I believe long-term selling is challenging for authors and how you can use so much of the content you already have to keep talking about your book long after it's released. And LOTS more! Selling books long-term needs a strategy - you can't wing it or assume you'll still have as much excitement about your book two years from now. But in order to keep sales coming in, you have to keep talking about it.  This is an episode that's going to help you get on top of your selling game - and you'll walk away with so many fresh ideas and strategies, you'll be chomping at the bit to get started. Enjoy! Books/resources mentioned in/linked to this episode: Lucy Werner's books - Hype Yourself and Brand Yourself More Sales Please - my conversation with sales expert Sara Dalrymple Dr Julie Smith on IG - for book promo inspo Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,' is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Ways to work with Steph  Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music

It's the end of Season 1 of the Creating Happy Writers podcast, and I asked listeners to write in with some of their questions about writing and publishing their non-fiction books.  And you guys didn't disappoint! In this season finale, you'll find out more about: The secrets to successful book launches - using my experience of working on the campaign for a Sunday Times' Bestseller… What hybrid publishing can offer - and what it actually means!  How to decide the price of your book when you're ready to hit publish - something that often feels like it needs to be an exact science! What to do if you can't afford help from ALL the professionals - and the ones I think are ‘must-haves' when embarking on self-publishing And so much more! Special thanks must go to Anna, Tracey, Vicki and Nia for their cracking questions - I really enjoyed answering them. I hope you enjoy listening! Further resources: You can listen to more about your publishing options by listening to Episode 8 or reading this blog post here. Books mentioned in this episode: Hype Yourself by Lucy Werner If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

How well do you know your ideal reader, and how important is it that you do? Well, to write a successful book - one that resonates with your reader and gives them the transformation or understanding they seek - it's very important. In this week's episode, I dive into the nitty gritty of ideal reader work and encourage you to think past demographics and dig deeper into the psychological reasons that would prompt someone to pick up your book. You'll learn: Why knowing what keeps your reader up at night can help you write a book that resonates - and sells!  The difference between demographics and psychographics - and which one to spend your time on when planning your book Why emotions play a crucial role in our buying decisions and how you can use this to your advantage to make your book irresistible to your ideal reader I hope you enjoy this episode and it's given you the tools and understanding you need to know who's picking up your book and searching for the transformation and support you offer. Further resources: You can read more about understanding your ideal reader in this blog post. Here are links to the books/authors I mention in this episode: Hype Yourself by Lucy Werner Persuasive Copywriting by Andy Maslen The Miracle Morning by Hal Elrod If you enjoyed today's episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - full of advice on writing and publishing books in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph's books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website ----- Connect with Steph: Website: https://creatinghappywriters.com/ Instagram https://www.instagram.com/creatinghappywriters Facebook https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters Listen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music *Disclaimer: if you buy a copy of a book I have linked to in these show notes, I'll receive a small commission as an Amazon affiliate. If you'd rather buy your books elsewhere, I completely understand.

If you've ever heard of the 100 Days of Light Challenge, then you know today's guest, Caro Cuinet Wellings. Caro started this challenge 7 years ago, and in that time, it has become a worldwide phenomenon. Caro's a source of constant inspiration to me as both an artist and a businesswoman, and I think the artist in you is going to sincerely enjoy this conversation about photography, art, publishing, and the human connection we find across continents and languages while pursuing similar goals. Links: Listen to TCBTH's first episode with Caro  (#27 - Fixed vs. Growth Mindset)Follow Caro's on Instagram Buy Caro's book, Voir la lumière: #100daysoflumièreThe PR Book Caro read to pitch her book is "Hype Yourself" by Lucy WernerWant to do the 100 Days Challenge? Get on the email list here to be notified when it's starting in April.Join the 100 Days of Light Facebook Group for support and guidance Watch the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

My first book, “Tame Your Tiger: How to stop your product business eating you alive“ was finally released this week and I couldn't be more excited to share it with you! To really celebrate this momentous occasion, I've decided to spend this episode of The Resilient Retail Game Plan sharing an in-depth, behind-the-scenes look into the book, where I'll discuss my writing process, who the book's for and why I wrote it, as well as the key learnings and takeaways small businesses can hope to find within its pages. But today's podcast comes with one major twist in the form of today's guest - in that today's guest is me! That's right, it's a Resilient Retail role reversal, where I'm being interviewed by none other than fellow author (‘Hype Yourself') and PR expert, Lucy Werner. Throughout our discussion of the development and evolution of the book, we touch on numerous topics such as the lessons that small businesses can learn from big-budget corporate strategy, and the ever-present tension between the creative impetus that leads many people to start their own businesses and the need to be on top of your numbers. We also cover my favourite tip from the book and most importantly deconstruct the three problem areas that constitute an untamed tiger. Don't forget - use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club, and get your copy of “Tame Your Tiger” at: https://uk.bookshop.org/books/tame-your-tiger-how-to-stop-your-product-business-eating-you-alive/9781788604048 Many thanks to Lucy for doing a wonderful job as today's host! Check out her services at https://www.thewern.com/lucy and pick up a copy of her amazing book “Hype Yourself here: https://www.hypeyourself.com/shop

Today, I have SUUUUCH a treat for you – and that is that I'm thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/146CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsStuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

Thought about writing a book but not sure how it works? In this episode I sat down with double author Lucy Werner about the process, benefits and challenges involved in writing a book for your business. _____ AB | Website, Instagram, LinkedIn, TikTok Lucy | Website, Instagram Lucy's books - Hype Yourself, Brand Yourself

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Today my guest on the podcast is Nicole Higgins. Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S,  Debenhams and George at Asda, gaining experience in buying, product development, strategy and leadership and global sourcing. In 2020 she established the Buyer and Retail Coach to help small businesses start and scale their product business and increase their sales and profits. Nicole reveals her top tips from developing and launching your brand, to how to grow and scale your business, and common mistakes to avoid. There is so much knowledge here, and Nicole shares a range of excellent resources I know that you will want to investigate. Whether you are starting out, or looking to take the next step in your business, there are lots of takeaways actions in this episode. Listen in to hear Nicole share: An introduction to herself and her business (01:04) Learnings from working with big brands that can be applied to small brands (02:26) The advantages of being a smaller brand  (04:31) The importance of outsourcing (05:13) The first step to take when developing your product (07:26) Pre-work to do before finding a supplier (09:38) Questions to consider when choosing a supplier (11:08) Pricing (13:33) How to have a successful product launch (17:08) Why Tik Tok is a great platform for a product business (21:48) Great resources for PR tips (26:05) How to successfully grow and scale your business (28:18) Common mistakes to avoid (34:01) Her number one piece of advice for other product creators (38:42) USEFUL RESOURCES: Nicole Higgins: http://www.thebuyerandretailcoach.com/ (The Buyer & Retail Coach Website) http://www.instagram.com/thebuyerandretailcoach (The Buyer & Retail Coach Instagram) https://thebuyerandretailcoach.com/podcast/ (The Buyer & Retail Coach Podcast) FREE RESOURCE: https://thebuyerandretailcoach.com/questionstoasksuppliers/ (Questions to ask suppliers when starting your business) Brands & Resources mentioned: Adam Frisby -  https://www.inthestyle.com/ (In The Style) Katie Tucker - https://www.instagram.com/productjungle/ (Product Jungle) https://www.commonobjective.co/ (Common Objective) https://www.alibaba.com/ (Alibaba) https://pantee.co.uk/ (Pantee) https://mailchimp.com/en-gb/ (Mailchimp) https://www.klaviyo.com/ (Klaviyo) https://www.launchrock.com/ (Launchrock) Fiona Minett - http://bossyourpr (Boss Your PR) Lucy Werner - https://www.thewern.com/hype-yourself (Hype Yourself) https://www.facebook.com/groups/lightbulbhangout/about/ (Lightbulb Facebook Group) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)

Lucy Werner, author of the books Hype Yourself and Brand Yourself, and founder of The Wern, a PR & design consultancy for startups has over 17-years of PR experience. She is  focused on teaching early stage businesses how to do their own publicity without spending a fortune. In this episode, Lucy shares valuable tips on how to develop a strategy for creating hype in line with your brand strategy to promote what you are doing so you make maximum impact. She also shares steps towards building a brand strategy based around your values.  We discuss:Strategies for creating hype for your businessInsights and ideas on how to pitch a story to publications you want to collaborate withHow she helps clients create their personal brand — the process & strategy The importance of values, which shape everything as you build your brandCollaborating with like-minded business people to increase your impactThe value of email marketing in businessLinkedIn: Lucy WernerTwitter: @LucyWernerPRInstagram: @lucywernerprWebsite: www.thewern.comValuable Resources:Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com

Lucy Werner is the founder of The Wern, a PR, brand strategy, and graphic design consultancy based in London. Lucy specializes in creating affordable DIY packages for small business owners. Lucy's no run-of-the-mill PR pro. She's such an expert in her field, she wrote the book on it—literally. Her two books, Brand Yourself and Hype Yourself have helped to educate thousands with no-nonsense insider tips and strategies aimed at empowering small businesses. Lucy also has taught hundreds of entrepreneurs through workshops and talks for Cass Business School, Courier magazine, Hatch Enterprise, UAL & UCL. Listen in to all her great tips!

Visibility in your business feel like an uphill battle even though you know getting noticed is a must have? PR guru and strategy ninja, Lucy Werner joins me to bring her no nonsense PR goldmine tips and lowdown. Self promotion doesn't have to be perfect, but it needs to be real and Lucy shares how.  As founder of The Wern, a consultancy for publicity & design, Lucy has 17 years of publicity experience both in-house and for some of London's top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She's written the best-selling book Hype Yourself and her second book Brand Yourself is written with the co-founder of her two children and creative director Hadrien Chatelet. She's worked with hundreds of creative entrepreneurs and teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, University of the Arts London, Courier magazine and Second Home. “I love Danusia and School for Mothers” 

In this episode, Katie is having a massive fan-girl moment as she sits down with an expert and author whose work she is a big fan of, we are talking about the one and only Lucy Werner. Lucy is a PR expert and has just released her brand new book; Hype Yourself & Brand Yourself. As well as her fantastic new book, the pair also talk about the power of knowing your audience, why you need to focus on evolving your brand rather than just ‘rebranding', the importance of moving with trends, how agency owners have a real chance to stand out, why it is essential to have systems in place before a launch and lots, lot more.  In this episode, you will learn The importance of your brand nameWhy you need to be innovative in brandingCarving out your own voice, signature and identityWhy is it essential to have a deep understanding of your audienceThe power of evolving your brandLinks & ReferencesKatie Street: https://www.linkedin.com/in/katiestreet/Lucy Werner https://www.linkedin.com/in/lucywernerpr/Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. “It's so important to understand, one your audience of course, that comes first, who are they? What are the problems they face? What is their personality? - Katie [13:00]“Our audience is growing, we're entering new markets, so I'm re-looking at our values” - Katie [13:53]“It's also important I think to keep looking at those things and keep evolving your brand” - Katie [14:05]“Yes definitely evolve and move with the trends, but you need to keep your own signature and identity” - Lucy [15:12]“Actually as business owners and agency owners, we have a real opportunity to stand out and make a difference - Lucy [15:58]“Agencyland is 66% female lead in the UK” - Lucy [21:59]“I'm a big believer in if you give out, you'll get back” - Katie [31:46]“We have had clients which we've turned away from, because ‘we don't want to give away our secret sauce'” - Katie [32:30]“I kind of liken myself as a business now, to like a boutique kitchen designer. I want to work with somebody on the craft of it and build something really bespoke and unique” - Lucy [34:06]“Definitely get your systems and processes in place before you launch something like a book” - Lucy [43:16]“People quite often do this thing that I call spray and pray” - Lucy [51:39]“It's much safer to go for the ‘ask' upfront and then put the crowning credentials on” - Lucy [53:02]

In this episode I chat to Lucy Werner who is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both in-house and for some of London's top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. In this episode we talk about:  How to think of your business as a magazine when working out what to talk about How to show a little ankle without feeling like you have to bare all Some of the mistakes that Lucy see's small businesses making Lot's of amazing tips for finding PR opportunities And also why branding is important for small businesses You can find more from Lucy: Pre-order her new book Visit her website Visit her Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Consumers, now more than ever, want to connect and relate to the brands and businesses that they buy from. It's not enough to just send your products out into the world and expect them to fly off the shelves - you have to convey who you are and what you value if you want to stand out to your customers. Regardless of whether your product business was born from a simple hobby, has grown out of a search for sustainable alternatives, or aims to disrupt the market, when it comes to PR and branding, as my guest on today's podcast, Lucy Werner says: “It all starts with a story”. Lucy Werner is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years of publicity experience, both in-house and for some of London's top agencies, and truly understands the power of the personal when it comes to connecting with clients. In today's episode, we discuss the importance of setting a roadmap for yourself to help establish and align your business, and team, with your core values. We also talk about “showing a bit of ankle” by creating human touch-points for your customers to connect with, how it's best to not fixate on your logo, and how getting other people involved is always useful when trying to figure out how your business comes across to the rest of the world. Get in touch with Lucy about working together at  https://www.thewern.com/ and you can follow and connect with her at: https://www.instagram.com/thewernagency/ https://twitter.com/thewernagency https://www.linkedin.com/company/thewernagency/ Hype Yourself is available here and you can pre-order Brand Yourself here. Further Resources: https://www.joinclubhouse.com/ https://meanmail.co/

Welcome to our bonus episode with Lucy Werner, the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years of publicity experience both in-house and for some of London's top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. Lucy has worked with hundreds of creative entrepreneurs and teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine, and Second Home. Lucy Werner demystified PR for small businesses in the bestselling Hype Yourself: now she and her husband Hadrien are doing the same for branding. Power to the small business people! SHOW NOTES Buy the book: 50% of all profits will go towards Lucy and Hadrien's Great Ormond Street Fund. Lucy finished her first book as her second child was in and out of cardiac intensive care, she had to return five days after the launch of Hype Yourself for his fourth round of open-heart surgery. The small business community rallied round to her support and this their way to give back to other parents and children like them: https://www.justgiving.com/fundraising/lucywerner Oversubscribed, by Daniel Priestley The 10-day Business Book Proposal Challenge - I LIKE NETWORKING is the career platform for women and non-binary people in the creative industries. Stay in touch with us on Instagram and subscribe to our newsletter to stay in the loop and access many perks.

In this episode, we talk about how we define success as PR and communications pros. Is it all about money or is it about the work? We talk to Lucy, the founder of ‘The Wern',  a PR & design ‘do it for you' consultancy for startups and small businesses. Lucy shares her experience of working with small businesses and her ethos on hyping yourself. We want to thank Lucy for being incredibly vulnerable and sharing her family story with us. Hype Yourself: A no-nonsense PR toolkit for small businesses by Lucy Werner https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238?asin=1788601238&revisionId=&format=4&depth=1  Brand Yourself: A no-nonsense brand toolkit for small businesses by Lucy Werner and Hadrien Chatelet  https://www.amazon.co.uk/Brand-Yourself-no-nonsense-toolkit-businesses/dp/1788602730/ref=sr_1_1?crid=AE3JLJ7TE56Y&dchild=1&keywords=lucy+werner&qid=1626281229&sprefix=Lucy+wer%2Cstripbooks%2C161&sr=8-1  PR Starter Kit https://www.thewern.com/shop2/pr-bundle  Team Wern for Great Ormond Street- Just Giving Page  https://www.justgiving.com/fundraising/lucywerner    Understanding off-payroll working (IR35) Off-payroll working rules for clients, workers (contractors) and their intermediaries  https://www.gov.uk/guidance/understanding-off-payroll-working-ir35    Find Lucy Werner and The Wern  Linkedin https://uk.linkedin.com/in/lucywernerpr  Instagram @lucywernerpr https://www.instagram.com/lucywernerpr/  Twitter @LucyWernerPR https://twitter.com/lucywernerpr    Linkedin The Wern Agency https://www.linkedin.com/company/thewernagency  Instagram @TheWernAgency https://twitter.com/thewernagency   Website https://www.thewern.com/    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.    Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information      Nextdoor  Twitter: @Nextdoor_UK Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/ 

Ingrid chats with Lucy from The Wern about creating a PR plan for your business, connecting with your why and getting the most out of working with a PR professional. The Q&A with Lucy can be found at the All the Business Bits Facebook Group Lucy’s book, Hype Yourself can be purchased here - https://www.thewern.com/shop Lucy recommends https://www.facebook.com/groups/lightbulbhangout/ and https://gb.readly.com/. Here courses are available here - https://lucy-s-school-018f.thinkific.com/   Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting. Edited by Emily Crosby Media. Podcast artwork designed by Hadrien Chatelet of www.thewern.com

Lucy Werner joined us in the studio to talk through how to do your own PR. Lucy has worked in publicity for 17 years and is the author of the bestselling book Hype Yourself – a PR toolkit for small businesses. She's used all these tips and tricks to grow her own business and teach entrepreneurs how to do it for themselves. From knowing how to pitch to journalists, podcast hosts, event organisers etc to how to perfect your press release strategy, Lucy knows how to get in front of the right media and nail your PR pitch to win people over. You don't need to leave your entire public relations strategy in the hands of someone else – there's loads you can be doing yourself to leverage your network and build a brand.

Lucy Werner is founder of The Wern, an award-winning PR & design consultancy for startups and HypeYourself.com, an online DIY platform for small businesses to learn how to build their brand and do publicity for themselves. She has written a bestselling book Hype Yourself: a no-nonsense PR toolkit for small businesses and regularly teaches and host workshops for Cass Business School, Courier magazine, Hatch Enterprise, UAL & UCL.

Welcome back to season three of Desert Island Events and we have a bumper episode to kick off this season! We are joined by Lucy Werner, PR expert and best selling author of Hype Yourself who shares her dream event. Lucy talks to Narmeen about her dream festival combining the amazing local food in Hackney, fitness and a deep dive into hypno driving, race tracks and failing driving tests. Sponsored by Event Site Design

Unlike TV advertising, PR is suitable for everybody and you don't need a huge budget to be able to execute it. But unlike what social media gurus would have you believe, there's a whole bunch of work you need to do before you should put yourself out there. That's where Lucy Werner comes in. Lucy Werner is the founder of The Wern, an award-winning communications consultancy for startups, entrepreneurs and independents and is the author of the book: “Hype Yourself: A non-nonsense PR toolkit for small businesses”. “You don't need another self-help book for your business, you need a hype-yourself book.” - Lucy Werner Lucy launched her business The Wern in 2015 after being completely disillusioned by how traditional agencies weren't servicing the independents in the way they needed. As you will hear in this week's powerful conversation, Lucy went from making only £500 in her first month, being worried how she would pay her bills, to making £10,000 on her third month, building a team and eventually winning the FSB Micro-Business Award. After trying to read books on PR and realising that the vast majority of the books out there were written by mostly ex journalist men turned PR consultants, she thought there was a gap in the market for a good book written by woman with an extensive background in PR. Hype Yourself was launched and a #HypeYourself revolution was born. The Wern's creative director, Hadrien Chatelet also happens to be the Co-Founder of Lucy's children. So naturally we got into juicy topics such as what is it really like to run a business with your partner. In this episode you will learn: What it takes to write a ground breaking bingeable book The difference between selling and sharing How to build connections and bridges with your audience from day one The most important question you must ask yourself before investing in doing any PR Challenges and rewards of running a business as a parent How to become more visible in your industry The importance of branding and why you should care All the links mentioned in this week's episode as well as all the show notes can be found over at https://theunconventionalists.com/episode143 As always I'd love to hear your biggest takeaway and any follow up questions you might have after listening to our powerful conversation, so please tag me @markleruste or drop me a DM. I can't wait to hear from you, Mark

In this episode, Katie is joined by Lucy Werner. Lucy is the founder of The Wern and author of Hype Yourself, which is basically a book of pure PR as wisdom. As well as being a fountain of PR knowledge Lucy is also a fantastic person who has a lot of amazing advice in this episode. We talk about how Lucy got into PR and how she wrote her book whilst she was pregnant with her second child. Lucy shares the challenges that she faced in her twenties and she gives her thoughts on the modern-day hashtags girl boss and mum boss. Finally, we talk about self-love, which is much easier said than done, and how to do it even on the hard days. Buy Lucy's book: https://amzn.to/2Rqj23JThe Wern: https://www.thewern.com/Follow Lucy on Instagram: @wernchatIf you want to listen to more of Lucy's story then I would recommend her interview with Amanda Perry: https://spoti.fi/3iwBrYu Subscribe and give us a rating wherever yo u listen to your podcasts and follow us on Instagram @heyitgetsbetter 

Lucy Werner from The Wern, a PR agency for small businesses is also the bestselling author of Hype Yourself, A DIY PR Toolkit. In this episode Lucy talks about the various ways that artists can raise their exposure through the media and how to go about it.In this episode she talks about Researching publications to be featured and researching the writers of the columns within those publicationsGetting your online presence in order to manage the potential new traffic to your websiteThe human story; talking about you the the artist is much easier for writers to cover in a story than your art alone.Newsjacking to raise your profileUsing Listings to build an audienceBuy the book HYPE YOURSELF here  - it's a great read and I hugely recommend it to any artist who is ready to get some press coverage.Follow Lucy on Instagram @wernchatFollow me on Instagram @thegitajoshBuy my book SHOW YOUR ARTSee the full post on the website herehttps://thecuratorssalon.com/artist-blog/hype-yourself-lucy-werner-talks-about-pr-for-artists

If you have excuses, be prepared to shed them now... Lucy Werner's book story is quite simply extraordinary. Having entered the 10-day Business Book Proposal Challenge last January on a whim, she went on to win it. She was pregnant at the time so knew things might be tricky, but she wasn't prepared for the full enormity of what the following year threw at her. Nobody could have been.  Despite having every reason not to finish the book, Lucy hit her deadline. And then of course she had to deliver the PR campaign to support it (because you can't credibly publish a book called Hype Yourself without, well, hyping it yourself). And she did that too, with incredible results. Genius PR tips and an honest, challenging look at what it takes to write and promote a book when the world is conspiring against you. Essential listening.