From Nothing to Profit

In the first episode of season 4, Kia Bondurant and Aubrey Lauren share their top 10 tips for Instagram for business. Both Aubrey and Kia have built their personal instagrams and two business accounts to convert clients, generate leads and inspire other business owners. Helpful Links:Download our social media guide hereDonald Miller podcast on brand clarityThe value of emojis articleHow to create an instagram aesthetic Our favorite app to plan ahead: Planoly

We invited Bo Nelson on as our first ever guest who is not involved in the photography industry. As a local business owner and entrepreneur in the Kansas City area, Bo has been pioneering new ways of selling coffee. His philosophical and creative concepts are an inspiration to any business. Listen in to Bo's thoughts on the next economy that encompasses memory, vibe and experience. Get ideas from the concepts he is using in his business as a living laboratory to get immediate feedback and figure out how to create the Heartbeat and SOUL that your brand needs! More about Josiah "Bo" Nelson: Thou Mayest Coffee Roasters is at the heart of a Kansas City movement driven by innovation and craft. Every day, artists, entrepreneurs, government leaders, non-profit and startup leaders connect over coffee at Thou Mayest, fueling their passion to advance their city. Co-owner/majority stakeholder Bo Nelson is a big reason why. Bo is a homegrown Kansas Citian, whose blend of rural and urban life experience reflects the city he serves. Bo grew up on a farm, working his family’s 10-acre nursery where he honed horticultural skills, learned business basics, and developed a hard work ethic that is evident in everything he does.  Bo traveled the world, but felt the call back home, inspired to put his mark on the culture of the city he loves. Bo started Thou Mayest Coffee Roasters in 2012, built upon the idea that communities grow through connections and conversations over a good drink.  Thou Mayest is named in reference to a passage from John Steinbeck’s East of Eden, and the shop’s design/atmosphere is equal parts Jacques Cousteau, Frank Zappa and the Boy Scouts of America. One visit and it’s evident that Bo has created a magnetic space that is itself alive, gathering people of all backgrounds and interests to have a drink and foster collaboration.  Links: https://thoumayest.com/ (Thou Mayest) https://www.cafeequinox.com/ (Cafe Equinox) Support this podcast

You'll love our interview with Tara Rochelle! Follow along as we uncover the surprising journey of Tara Rochelle's senior imagery. When you see Tara Rochelle’s work, there is nuance and depth that is unusual in senior portraits - even senior portraits with such a fashion influence. After talking with Tara, it all begins to make sense. The layers of her experience - from her classical training to photographing weddings for years, time shooting model portfolios and now, senior portraits. More about Tara: Tara Rochelle is a senior photographer who infused fashion and editorial elements into her photography and has established a signature style that is known throughout the industry. She is located outside of Los Angeles, CA and has been photographing since high school. She has photographed celebrity weddings and celebrities, but now focuses on the high school senior market. Tara also loves to teach other photographers and has been a speaker at workshops and is always highly requested to be a keynote speaker at industry conferences! Links: https://tararochelle.com/ (Tara's Website) https://www.instagram.com/tararochellephoto/ (Tara's Instagram) https://tara-rochelle-photography-design.myshopify.com/ (Tara for Photographers) Support this podcast

You'll love the energy and inspiration from this interview with Emil! Before her career as a photographer, Emil Rodriguez-Powell was a social worker in child welfare. It was great to be able to talk through some tough issues with Emil with her viewpoint as a photographer and a woman of color. You can see her creative work on https://www.instagram.com/sliceoflimephoto (@sliceoflimephoto) (lime - Emil) get it? And her new businesses at https://www.instagram.com/sourcethespace/ (@sourcethespace) ad https://www.instagram.com/sourcecreativehouse/ (@sourcecreativehouse). With only 3 years in the business full time, Emil has skyrocketed to success. Can’t wait to see where she takes her penchant for GROWTH next! A little more about Emil: Emil is the Lime in Slice of Lime (no really, it’s her name, backwards!) Located in Harrisburg, Pennsylvania, Emil has built a senior photography brand on the belief that “We all Shine Differently” and pushes herself to create images for her seniors that capture the spirit of who they are while giving them a memorable experience that they want to shout about from the rooftops. When not behind the lens, Emil can be found adding to her plant collection, listening to records with her hubby, Jason, and cuddling with her rescue dogs PODCAST:  http://certifiedmadness.com/ (http://certifiedmadness.com) http://www.instagram.com/sliceofseniorstyle (www.instagram.com/sliceofseniorstyle) Support this podcast

Getting to do an interview with Carissa has been on Kia's list for a while now because Carissa's work is so bright and energetic. The great thing is that Carissa adds in so much meaning to her work with the charities and special projects that she supports with her business. If you are wanting to add more creativity and meaning to your photography and your business, this podcast episode is for you! Carissa Davis is a High School/Tween and Kids photographer and national educator. She is known for her bright, bold, fun imagery and her rep team known as the "Flamingos". As a mom of two girls , and working with a predominantly female client base , promoting “girl power” is top priority. Her business empowers young girls to be strong contributing members of society and encourages breaking barriers of competition amongst other women, all while building self confidence and growth. She is also an animal rights and Special Needs advocate pairing with organizations such as Emily’s Legacy and Night to Shine. https://www.facebook.com/emilyslegacyrescueinc (https://www.facebook.com/emilyslegacyrescueinc) https://www.timtebowfoundation.org/ministries/night-to-shine (https://www.timtebowfoundation.org/ministries/night-to-shine) Support this podcast

What a fantastic interview with Ronan Ryle of https://3xmsolution.com/#welcome (3xm Solutions) and https://paykstrt.com/20230/73405 (BSA Academy)! Ronan is a certified business coach with Profit First and Storybrand - both of which we love and have adopted for our business. He had so much wisdom to share about how to look at your business from a philosophical and a profit viewpoint. The best way to find out more is to join the https://paykstrt.com/20230/73405 (Business Success Academy 14 day Challenge.) Kia has done it, loved it and booked lots of sessions during the slow time of her year. When you click on the link, you’ll get 30 days membership for free! It’s an affiliate link so if you use it, Kia will get helped out as well! A little more about Ronan: Ronan as CEO of Infinity Group (3XM, Business Success Academy & Photovalue) has made it his mission to help Photographers Realize the difference their work makes to creating a healthy society in mind, body & spirit. By doing so, Photographers start to Respect themselves which is an essential first step to bridging the value gap with consumers. Only when these two pillars are achieved will Photographers get properly Rewarded for the important work they do. Ronan’s mission is to help photographers Be Seen, Be Heard, Be Understood by the consumer not for what they do but for the difference they make to the consumers life. That is how we bridge the value gap with the consumer. That is how we amplify the creation of a healthier society through photography. Photographers who become BSA Online Marketing Wizards are filing their studios all year round with higher paying clients while amplifying the creation of a healthier society through photography. Support this podcast

Even though we are already well into the first quarter of 2021, there is still a lot of time to make things happen. Listen in as Matt and Kia discuss their personal and professional plans for this unprecedented year. And find out Kia's word of the year. It's only 2 letters. Can you guess it? Support this podcast

We didn't see a lot of things coming in 2020 and this was definitely one of them. But unlike many of 2020's surprises, Matt becoming a financial planner is very exciting. Check out this podcast to find out what prompted Matt to switch careers again. If you didn't know, Matt started out as a high school math teacher, became a photographer and is now on to one of his dream jobs - helping people manage their futures. Matt shares his financial planning advice for photographers in this episode. Be sure to check it out! If you want to connect with Matt to find out more about planning your financial future, go to https://www.oxfordfp.net (https://www.oxfordfp.net) or email matt@allisonragsdalephotography.com. Disclosure: This material has been distributed for informational purposes only. All investments carry certain risk and there is no assurance that an investment will provide positive performance over any period of time. They are not intended to constitute legal, tax, securities or investment advice or a recommended course of action in any given situation. The projections discussed regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. Matt Hoaglin is an Investment Advisor Representative with Dynamic Wealth Advisors dba Oxford Financial Planners. All investment advisory services are offered through Dynamic Wealth Advisors Support this podcast

In this first episode of 2021, we are taking a look back at the crazy time last year when we stayed at home and worked a photography business. Kia tried a bunch of new strategies with her business during that unprecedented time. Some were big successes. Others didn't work that well. Listen in to hear what worked and what didn't with Kia's Top Ten Take-Aways. Here's a link to a blog all about Taking Back Happy. https://www.kiabondurant.com/ (Kia's website) https://www.instagram.com/kiabondurant/ (Kia's Instagram) https://www.instagram.com/bondurantstudios/ (Bondurant Studios Instagram) https://www.instagram.com/stylemusemagazine/ (Style Muse Magazine Instagram) https://www.facebook.com/kia.bondurant (Kia's Facebook) Support this podcast

Today on the podcast, we have Chelsea Taylor, from Kansas.  She runs a luxury portrait studio in a small town.  She gave us real talk about social media today and made us rethink what we are doing.  When titling this episode, Matt wrote down “Small Town, Big Goals”.  This is a must listen to episode. Support this podcast

Today on From Nothing to Profit, we have Nicki Hufford.  We loved getting to know her.  She is a major go-getter and is alway on the front edge of our industry.  If you are looking for new ideas or want help making movement on an idea you have had for a while, this episode is for you.  We also ask Nicki a lot of questions about her amazing volume softball business.  Such amazing insights in this episode. Support this podcast

Today on the podcast, we interview Kay Eskridge, from Phoenix AZ.  Kay is the perfect person to have on the podcast right now because we have gotten a lot of feedback from photographers wanting help with making changes in their business.  Kay has done it all.  She owned a small studio and giant studio, a high end studio and now runs a business out of her house.  So she knows the pros and cons of all the models.  Listen in to hear what she has to say.  Support this podcast

Julia Woods is not only one of the best known photographers in our industry but also an amazing coach.  Ever wanted a business coach for just a few minutes? Listen in to this one and you will feel uplifted and inspired to go do great work.  This episode is about real talk and it will help you get moving again.   Support this podcast

This episode with Sarah Smith is maybe the best feel good episode we have had yet.  She reminds us of what is important and helps get us pointed in the right direction.  If you feel a little lost, listen in because there are a lot of gems in this episode. Support this podcast

Sean Brown teaches us how he has created a system to run a youtube channel, an instagram and a tiktok account, all from one piece of content.  If you are worried about there being to many platforms and how you handle it all, this is for you. When you are done listening you will see the light to the next level of social media and video. Support this podcast

Allison Rodgers is not just a photographer but also a graphic designer and that comes across in every part of her business.  She gives us some great insight into how we should be viewing the products we create for our clients. If you are looking to grow your physical product side of your business this year, this is the episode for you. Support this podcast

Today on the podcast we talk to Lisa Staff.  As a photographer and a social media master, she has some amazing insight into instagram and other social media.  When it comes to changing our ways, we want to learn from the best and Lisa is top tier. Our favorite quote from this episode is “Start by Starting”.  You are not going to want to miss this episode. Support this podcast

In this episode, Matt and Kia interview Allison Ragsdale; Matt's wife. Get the real story on who runs the business and why they are so successful. And guess what? Matt is not calling all the shots. Learn some inside knowledge of their photography world as well the fun story on how Matt and Allison created such a successful business. Support this podcast

In this episode Matt and Kia interview Aubrey Johnson. Aubrey is Kia's studio manager and we get the real scoop of what is happening in the business. When you want to know the secrets to success sometimes you just have to ask the person in charge. Learn how to manage employees and get some inside knowledge. Support this podcast

Looking for a fun yet powerful conversation? This episode with Nathan Loker is one you need to hear today. Learn all about Loker, from the fact he is a stay at home dad as well as a BBQ master. Oh yeah, we talk a lot about what makes him successful in photography as well. Support this podcast

In this episode, we get a rare look into Dan McClanahan's genius. Many believe he is one of the best photographers right now. Listen in to hear what makes him tick and what he is thinking when he creates all this art. Support this podcast

Today on From nothing to Profit, Matt and Kia interview the mother-daughter team of Marci and Christy. If you are looking for insight into working with family or just all around great advice about the senior portrait industry, this is for you. Support this podcast

Looking for a more positive outlook on the coronavirus and how it will effect your business? If so, this is the interview for you. Rod is such a fresh breath of air in the time of doom and gloom. He has been in the industry for a long time and has been through hard times before. This recording couldn't have come at a better time. Support this podcast

In this crazy time we wanted to hear what Amanda Holloway is thinking and doing during this time when photographers are not working and bills are still coming in. She has some great insights and as always, a very honest view of the world we live in. Support this podcast

On this episode of the podcast, Matt and Kia interview maybe the most popular photographer in the industry right now, Thomas Nguyen. Learn how he has become such a household name in the industry and his mindset to create unique and beautiful photographs. Such a great interview and it is amazing to see the heart of such a great person. Support this podcast

In today's episode we cover what Kia is doing in her studio during the Covid 19 virus outbreak. See what she is doing to stay afloat and what plan she has put in place. If you are looking for help during this time this episode is for you. Support this podcast

Matt Hoaglin and Kia Bondurant discuss what Matt's studio (Allison Ragsdale Photography) is doing during the Covid 19 virus outbreak. Colorado is currently shut down. So what are Matt and Allison doing to make money, save money and stay focused on the future? Tune in to find out. Support this podcast

On this episode of From Nothing to Profit, Matt and Kia interview Sarah Petty, who is a huge name in the industry. Sarah also runs The Joy of Marketing. Sarah started as a marketer. You don’t want to miss how Sarah transitioned into being a high end boutique photography studio. Listen in to hear Sarah’s puzzle metaphor and advice about finding a coach/mentor. Sarah teaches, but also shoots, so she can stay relevant and understand her students’ challenges. You want to hear Sarah’s marketing tactics based around educating her clients. Sarah is fired up right now about ditching the digitals. The best advice Sarah ever received is to take advice from the people who are where you want to be. She recommends all Seth Godin, his blog and new book, “This is Marketing”, the book “You are a Badass” and of course her own book, “Worth Every Penny.”  Joyofmarketing.com/marketingchecklist (free resource) Support this podcast

On today’s podcast, Matt & Kia interview Vickie Black, who is the owner of Senior Style Guide. Vickie started out photographing everything, then fell in love with photographing seniors. Senior Style Guide started out as a blog in 2011. It grew into a magazine in 2012. Right now the Hot 100 submissions are happening, which is a huge image contest. This year, Vickie is opening up the contest to 25 people’s choice winners too. Vickie is starting to travel for meet ups and is getting ready to announce Push, her annual conference. Push will be in a new location and in November in 2020. Vickie just wants to bring everyone together. Don’t miss what Vickie is fired up about in the industry, the good and the bad. Vickie recommends podcasts and becoming part of a FB group community. Thepushconference.com Seniorstyleguide.com #seniorstyleguide @seniorstyleguide Support this podcast

Selessa is a senior portrait photographer in Michigan. Want to hear a great laugh? Listen to this podcast! She had her own advertising and design business before going full time photographer. She specializes in senior portraits and has great insight into senior model teams. Selessa is excited about seeing video and fashion inspired sessions in the industry. You’ll want to listen to how Selessa balances keeping things fresh and also photographing something your clients will purchase. You’ll also get the inside scoop on mirrorless cameras. And don’t miss Selessa’s “why” and the best advice she ever received, which will also be some of the best advice you’ve ever received! Don’t miss a great conversation about parents shooting cell phone pics during the session and how to handle that.  @Selessastudio on instagram Support this podcast

Today’s awesome podcast is with Isaac Coffey, who specializes in senior portraits in a very small rural town. He is the only one in his area offering the full experience to his clients. He is also 25 years old. You’ll want to hear about Isaac’s mental shift to thinking about his business as a business. Isaac has a hair/makeup artist, a style closet and does in-person sales. Listen in to hear how Isaac started building his style closet and specific stores/pieces he recommends. Don’t miss what Isaac is fired up about in the industry and how he got started in photography. You’ll love what Isaac recommends you do and don’t spend money on. Isaac is a huge fan of automation so don’t miss out on the resources he uses and recommends to help your business. @coffycreations on Instagram Support this podcast

Today’s podcast is with Randy Coleman. Kia and Randy met via Instagram DM and Kia credits Randy with influencing her business in a positive, profitable way this past year. Randy says he’s known as the fun studio. He and his team keep their clients laughing the whole time, while also keeping things high end and professional. His love language is words of affirmation, in case you were wondering. Randy does a brand ambassador program and you don’t want to miss how he runs it! Make sure to listen in to how Randy uses boomerangs on instagram stories. Randy is excited about the push to print these days and says to make the printing/ordering process and easy and fun as possible. Listen in to hear all of Randy’s tips and tricks about selling both prints and digital images. Support this podcast

On today’s podcast, Matt interviews Christine about her new project, Instalocal. They’ve known eachother for years, via  FB blogger group, in which Matt claims they haven’t been kicked out yet because they behave themselves. Christine had been working as a digital strategist for years and started her own photography business in 2007. She was successful, 6 figures gross, in her first year and people wanted to know how she did it. Don’t miss her story and how she looks at using Instagram. You’ll want to listen in to hear how to get off the content treadmill. Listen to why you should have a personal and a business account and how you should use hashtags. Christine says the more information you put out there, the better. Put out things that connect on an emotional level or educates your potential clients. Christine is also speaking at WPPI 2020 so come see her! Instagram: @ChristineTremoulet Photographers Innercircle instalocal.biz Support this podcast

Matt has known Beth Teutschmann for years via the internet. Beth has a degree in geology but when her internship ended early, Beth went to work for her friend, and fellow photographer, Molly.  She started retouching for Molly and now run an outsourcing company for photographers to send out their retouching. You won’t want to miss Beth’s stories about her lizard, etc, etc! Home (https://starboardediting.com/) Support this podcast

Today’s podcast is an interview with Corey Potter. Corey photographed weddings for years and also worked with websites and SEO since he was 15. Once Corey had kids, he and his wife decided 40 weddings a year and homeschooling was too much. Corey says SEO is important but shouldn’t be your only priority. Make sure you have a Google MyBusiness listing and make sure your business name and phone number, etc is consistent across the internet. Listen in to get all of Correy’s tips and tricks for making your website rank well. Corey has a guide on his website you can download and read to get started. Design and aesthetic of your website has far less impact than an offer for your client. It doesn’t need to be pretty or different, it just needs to work. Think outside the box, writing articles for your blog (and others) that provides value to your potential clients. Corey also has an ebook with action items and also a course on learning to do this yourself versus hiring someone else. Home (https://www.fuelyourphotos.com/) Support this podcast

Matt and Kia are officially in Season 2 of From Nothing to Profit!! And this episode is with Scott Wyden, who is this podcast’s first repeat guest too! Scott tells us that 35% of websites are powered by wordpress. NextGenPro is Imagely’s plugin for WordPress that now offers auto print fulfillment. What’s so great about this is that your client’s don’t have to leave your site to order their prints. This podcast is not sponsered by Imagely, Matt and Kia just wanted to share this new option because Imagely supports our industry. So check it out! http://www.nextgen-gallery.com/295-0-3-12.html (http://www.nextgen-gallery.com/295-0-3-12.html) Support this podcast

On today’s podcast, Matt interviews Justin Lofton, who is not a photographer. Justin works in marketing, SEO, Facebook ad agencies and coaching. Justin’s passion lies in helping entrepreneurs skip some of the challenges we face. Listen in to see what he says about your energy. Delegate or delete things that drain your energy. Do more of the things that you enjoy and that you are still excited about doing when you go to bed at night. Listen to your body to avoid burnout and stay connected to your passions. You don’t want to miss how serving yourself first lets you serve others at your highest level. 80/20 your relationships. Observe what got you where you are and what you need to focus on to get you where you want to go. Contact with Justin 80/20 Business – 8020business.com – free strategy call Zenfusion.com – Facebook ads help     (#) [00:00] This is Justin Lofton and you’re listening to from nothing to profit. [00:04] Welcome to from nothing to profit a photographers podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:19] Hey everybody. Well, I’m going to podcast. So as you heard in the introduction, I have Justin Lofton on today and you’re probably thinking Justin Loften photography. I don’t know who that is. Well actually he’s not a photographer and he’s somebody that I’ve ran in the same circle with for years. And Justin, we met years ago at icon, which is infusion site was, it was Infusionsoft’s like annual conference for their users and Yup. And for people that don’t know, Infusionsoft is a CRM that we use in our business. But you had some businesses there I think when we first met, when you were doing syncsumo. Yep. And um, and so to that, tell us a little bit about like kind of what you do and stuff like that. And then I’ll tell, I’ll tell my audience kind of why we have you on the podcast. [00:57] Yeah, of course. So you know, I’ve been an entrepreneur since I was a kid and I really owe the last, call it 12 to 18 years. I’ve been doing a lot online selling products and I’m doing marketing. I’ve done a ton of SEO, search engine optimization, manipulating Google’s algorithm. And I’ve, I’ve run, you know, tons of Facebook ads. I’ve probably spent over 15 million now on Facebook’s ad platform. And so I’ve done it all in terms of running an agency, which I still have syncsumo, which is a software as a service company that connects CRMs like infusion soft with a Facebook ad platform to sync up those contacts. So I’ve got multiple e-commerce brands now. Like I said, I’ve got zen fusion, which is a Facebook ads agency. And then, you know, really my passion project is one on one coaching, helping entrepreneurs and business owners accelerate the growth of their business through the use of the business acceleration lifecycle, which I’ve developed over the last 20 years. [01:55] That’s awesome. Yeah. And so that’s kind of how we ended up here. So I’m interested enough, like I literally reached out to you yesterday afternoon after I saw a post on Facebook that you’d post, cause we’re obviously friends on Facebook and it comes from, you know, your, Your 80 20 coaching branch of, of your world now. And you were talking about, and I just want you to share this with the audience. And so you were talking about this concept that I’m going to butcher, but if the idea is that it’s all about an energy game, right? And it’s like, so talk more about exactly what you mean by that and how you look at business now. [02:29] Yeah. And just like your listeners, you know, I’ve been through this, I’ve fallen on my face so many times over the years. Support this podcast

Today, Matt and Kia discuss work life balance, specifically with a family/children. When Kia first started work as a photographer, she worked 60 hours a week and that didn’t stop when she had her first two children. You don’t want to miss Kia’s story after a life changing event occured. Kia says you’ll never be perfectly balanced or perfectly comfortable. Shoot for work life integration, versus balance. It doesn’t have to be 50/50. Matt talks about how parkinson’s law affects our lives. You don’t want to miss this all the great advice in this podcast!   (#) [00:00] Welcome to from nothing to profit, a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:17] All right, welcome everybody to the podcast today. Matt and I have a very interesting conversation topic that we’re going to be discussing and one that is super close to my heart. So Matt, you had a question the other day. What was your question? [00:31] Well, so a lot of people send me messages all the time because I do some coaching and stuff and they talk a lot about worth like more. I can’t even speak now, work life balance. And so I feel like I can help them. But there’s been a few that I couldn’t help lately and it’s because it’s based around like family. And so I just thought you could answer this better because you got children and what work life life balance work looks like for somebody that is raising kids and has kids and soccer and stuff like that. [01:00] Yeah, yeah. Oh you mentioned soccer. Absolutely. So work life balance is something that I have definitely struggled with over the years and had, I’ve, I’ve made a lot of different decisions, tried things, a lot of different ways to figure out how I can be in a comfortable position. And so, uh, just to go back a little bit, I started as a photographer right out of college. So I was married and 22 and uh, working in a family business and I was working 60, 70 hours a week. And then I had my first daughter when I was 25. And so I continued to work 60 or 70 hours a week and just brought her to work with me and then my second daughter was born and continue to work that much and they both would come to work with a nanny and then they were both in a car wreck and they were winning. [01:52] Yes. My girls and the nanny were in a car wreck. She, uh, she took them to the city. We, uh, lived in a city in a small town about 20 minutes outside of the big city, and she took them to the city to get lunch for everyone and was late coming back. Uh, and some of my, someone had said to me, well, she’s late getting back. And I was like, yes, with my children, I don’t care about lunch, I’m worried about my children. And then we got a phone call and, uh, what had happened is she, her car had, um, my car actually had a hit, a, a piece of metal that had been dropped off the road right in front of her, so other cars and had had swerved and she wasn’t able to. And so it had rolled and it was just crazy. [02:38] Like it was the grace of God truly, truly the grace of the car. The car rolled, the car rolled multiple times. Yes. Okay. Yeah. And so you don’t know the story, Matt. That’s great. Obviously don’t, so yeah. So the paramedics came up on the scene, saw all of the, she had actually also gone to the store and bought some like children’s toys. Um, this photo session. So there were all these children’s toys strewn out all across the road. The car was hanging upside down air, the other car was upside down and they pulled up and they were just sure that they were going to come across a horrific scene. And, uh, they, my five month old daughter and my two and a half year old daughter and the nanny were in the car, they were all perfectly fine except... Support this podcast

Today, Matt and Kia, talk about how to communicate your value to your potential clients. Kia suggests starting with yourself. Reflect on why you value photography. To Kia, it’s a matter of life and death. Photographers are often the first call when someone loses a loved one. We produce art. Digital files should have a printed counterpart because in the long run, who knows if the digital images will be accessible. Listen in to hear Matt’s advice about dealing with head trash and price conversations versus value conversations. Build that relationship with your client and be the expert so they know, like and trust you. This is a list of the things we suggest to do: Value it yourself Have confidence Have examples Start the conversation a different way Say the hard things Relationship (#) [00:00] Welcome to from nothing to profit a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. Okay. Hey, [00:16] good morning everyone, or good afternoon or good evening I guess depending on when you’re listening to this. Welcome to the podcast. Today we are talking about how to communicate your value to your customers or how to let them see your value. And Matt and I have some different strategies that we want to share with you today. And my first thought on this is it okay if I start off Matt? Yeah, no, go right ahead. Jump right in. My first thought on this is that sometimes you need to start with yourself and figure out how to communicate to yourself the value of what you do. And having been in this 20 years and seen all the changes throughout the industry and you know, kind of my own journey, I’ve come to some times when I have had to rethink things and had to really reevaluate how I view photography. [01:09] And so starting out, I had never been to a professional photographer before, so obviously we didn’t necessarily see the value in it and we didn’t really understand what a professional photographer could do. So I learned the value of professional photography by actually doing it. And by being a customer of know, by being a photographer, because you came, you know, from your family business, I was, it was my family business. And so I didn’t know about photography except that when I looked back on any professional photographs that we’d had taken as a child, they were all film and color and they were all fading. And so we didn’t have beautiful portraits of us as children. My mom started dabbling in photography when I was in sixth grade. And so from sixth grade on is when I actually had any, you know, photographs that weren’t just fading and we’re creative or something like that. [02:02] And so I think first off, you have to think of why you value photography and why it’s important to you. And then it’s a lot easier to communicate to your clients. So as a mom with four kids, I have a hallway that I walked down every time I leave my bedroom to go to any other part of the House that is full of pictures of my kids have diff at different points in their lives. All of them and when they’re seven or eight months old naked crawling around two when they’re all four or five years old. And uh, the first ones are black and white and then I have sepia head shots of their profiles and then I have them all dressed as angels. And so, which reminds me that they are actually angels. When I’m leaving my room to go, y’all, I leave my room to go yell at someone. [02:47] But for me photography is not just a luxury and it’s not just something that’s like a piece of furniture or some kind of fun thing. It’s really a matter of life or death in my opinion. Because if when something happens to a loved one, the first person that they call a lot of times is us to... Support this podcast

In this episode, Matt tells Kia about something new he’s doing and basically just lets you in on their private conversation. Over the previous 30 days, Matt did (at Sam’s suggestion), Russell Brunson’s 30 day challenge, One Funnel Away. Matt explains what a funnel is and how they work for your business. Everyday Matt would wake up excited to watch the newest video and implement the next step. Listen in to hear about “who” not “how”. Don’t miss the steps to building an irresistible offer for your clients. You’ll also want to hear the storytelling tips Matt learned. Want to know what the “Dream 100” means? This podcast is for you! One Funnel Away Link (https://onefunnelaway.com/challenge?cf_affiliate_id=508722&affiliate_id=508722) Kartra Link (https://matthoaglin.krtra.com/t/KzmNdg31jeoQ)   (#) [00:00] Welcome to from nothing to profit a photographer’s podcast with Matt and Kayak, where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:17] Hey, everybody, welcome to the podcast. So this week I decided to do a little bit different or a podcast. I wanted to tell Kaya about something that I just did. And instead of just telling her like we would not normally call her and tell her, I decided that I would record this conversation because I think it would be super useful for you guys as well. So are you ready to hear about my new thing that I just did? [00:38] Yes. I’m, I’m excited. And it is funny, before you even gave your introduction, I thought, you know, we should tell them that we would be having this conversation one way or the other. And so we’re letting them in on our own little conversation of, uh, something new that Matt’s doing that Kira wants to know, [00:55] right? So basically what I would do is I just pick up the phone right now and I just be like, [inaudible] guess what? And then we would just start those exact conversation. Okay. So what I did over the last 30 days is I did Russell Brunson’s one funnel away challenge. So let me give you a little bit of backstory. So Russell Brunson is an online marketer, he’s really smart. I’ve, he’s been in my email box for like almost five years, but I feel like in the last like maybe two years, he’s like really hit a stride. He owns a company called Click funnels, which helps you build landing pages and stuff like that. But he does, he does a lot of the education around this, this type of stuff. So anyway, so my buddy Sam Marvin, who’s been on our podcast, sent me this link and he’s like, Hey, you should do this one funnel away. [01:38] Challenge with me and yeah, and we’ll just do it together and it’ll be really fun. So I was like, all right, fine, I’ll do it. Right. And I literally like Kinda just like didn’t want to do it. But then I ended up doing it and it was so cool. So let me tell you kind of how it works and then I’ll tell you what I got from it. So basically like it’s a 30 day challenge where every morning he sends you a video that it’s all done like in Facebook and he sends you a video and then you watch it. And so he takes you through like building a marketing funnel for your business so you can build whatever you want, but he takes you through. So like the first week is believing that it’s going to work. And then the second it gets more and more tactical as it goes. [02:13] And I’ll explain all that. So he does that. And so you’ve got a video and was so cool. It’s like, you know, like normally you wake up in the morning and you look at your phone anyways and you’re going get online. It was so cool to open up my phone and be able to go to Facebook and actually watch something that felt like it was getting my day going. And you know, was a lot of value to me. Which was really cool.... Support this podcast

If you’re a regular listener, you already know some of Matt and Kia’s favorite books, as well as have a long list recommended by all of their guests. In this podcast, listen in to hear their all time top 5 must read books and why. Don’t miss Matt and Kia’s “cliffsnotes” so you know which books you want to read first! And they couldn’t resist mentioning a bunch of other awesome books you’ll want to add to your list as well, including, of course, Profit First by Mike Michalowicz. Matt: Book Yourself Solid – Michael Port (https://amzn.to/2MG3DNp) Hug Your Customers – Jack Mitchell (https://amzn.to/2Xn64oQ) Purple Cow – Seth Godin (https://amzn.to/2JUxm2I) Customer Mania – Ken Blanchard (https://amzn.to/2WC4QsI) High Performing Habits – Brendon Burchard (https://amzn.to/2JWpu0K) Kia: The Secrets of World of Mouth Marketing – George Silverman Blue Ocean Strategy – W. Chan Kim & Renee Mauborgne (https://amzn.to/2MBHBeG) Getting Stuff Done – David Allen (https://amzn.to/2If1Fho) StrengthsFinder 2.0 – Tom Rath (https://amzn.to/2MrpQhK) Boundaries – Henry Cloud and John Townsend (https://amzn.to/2MmTx3t) Love Does – Bob Goff (https://amzn.to/2XppnxB)   (#) [00:00] Welcome to from nothing to profit, a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:15] Hey everybody, welcome to the podcast. Today’s episode is gonna be kind of fun. As you know, probably from listening to the podcast, Kai and I are big book fans and so we wanted to kind of share our top five books for each, I guess just top five bucks. So kind of do you have your top five bucks? Are you ready? [00:31] I do. Now I kind of have a top five books in lots of different categories into books. So I tried to make this one my business top five, so yeah. [00:43] And that’s what I kind of did too. So these will be, what’s interesting is I think there’ll be business books, but there’s so much like kind of this self help in there and just about like getting rid of head trash and stuff like that. So, but I think, yeah, the minor definitely business centered for sure. So [00:55] yeah. Yeah, I always do books that like has kind of shaped my life because I do have certain authors that I feel like their viewpoint on the world has helped me figure out who I want to be. Like Madeleine L’Engle or Anne McCaffrey, which are not really, people don’t really read those very much, but I felt like for this podcast I want him to be pretty specific and do things that are going to help people straight up in their business. So I’m a cyber fraud. [01:21] That’s where I’m at too. Cool. So do you want me to start? I’ll start. It doesn’t work. Yeah. Yeah, you do your first one. Okay, so the first book, this one I’m doing first because it was one of the first books that we read that actually launched our business and helped us and it’s actually book yourself solid by Michael Port. Have you read that one yet? No, I haven’t. Okay, so it’s a, it’s a general business book. It kind of talks about like basically he has likes on some philosophies in there like a red rope policy, which is basically like not everybody can do business with you kind of thing. And that was really good for us so that he starts to make you think like, okay, you have the small set of people that you’re marketing to and that you’re working with and you don’t need to work with everybody. So it’s just a really kind of a general book about business, but it’s, it’s super good and really comprehensive. It’s a pretty easy read. He’s entertaining and he’s got, he’s got some other... Support this podcast

Today’s podcast is with Melanie Anderson, who is constantly teaching and giving back to the industry. She has a retail studio space that is full service, including portrait work, extreme volume and commercial work. Listen in to hear Melanie talk about re-inventing herself every few years and how important that is for the mentality of creatives. She’s fired up about the leadership in education in our industry right now. You don’t want to miss Melanie talk about the importance of print. Melanie also talks about grace, body rhythm, being the best version of your authentic self and fully understanding the 5 love languages. Melanie talks about starting every day with what she’s grateful for and with the perspective of being open to serve however she’s called. This a podcast you’ll want to listen to over and over again! Resources: (https://www.danijohnson.com/) Books: The Bible Go for No! Yes is the Destination, No is How You Get There ( https://amzn.to/2Q8CikW (https://amzn.to/2Q8CikW) ) The 5 Love Languages by Dr. Chapman ( https://amzn.to/2Q7ddGS (https://amzn.to/2Q7ddGS) ) Connect with Melanie: (http://melanieandersonworldwide.com)   (#) [00:00:01] Hey everyone, this is Melanie Anderson and you’re listening. Two from nothing [00:00:06] to profit. Welcome to from nothing to profit of photographers podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:00:23] Hey everybody, thanks for joining us again this week. So I have my friend Melanie Anderson this week. Um, Kaya and I have known Melanie for years and years and years and uh, we run cross paths all the time. I’m a nice Melany ass on you some a couple of times this year. I saw you at sink this year. We’re going into each other in North Carolina all over the place. So, um, you’re always doing your best to give back to the industry and travel around and, and just for indoor industry. And so first of all, I want to say thank you for doing that, but I’m also, I’m excited to have you on the podcast because you have a lot to share with our audience for sure. So [00:00:58] yeah, thanks guys. I am so excited for this. So I really appreciate it and it’s a huge honor. So thank you for your time. [00:01:05] So Kaia when was the first time you met Melanie? Do you remember? [00:01:09] Oh goodness, this might not be fair. I what I remember is, uh, your video, you are doing video. So that’s what I remember the most about. Um, we started doing video for sync. So [00:01:21] yeah, I think that’s like when I got to know Melanie as well. [00:01:24] Yes. So that was several years at what, probably about four or five years ago. Uh, through the relationship of sync and dirty. We just sort of said, hey, we need these videotape, we need behind the scenes and we want to create that for you. And that was one of the first things we’d ever done that big of a deal video wise. So that was kind of cool. And like you said, that was an opportunity for us to all meet. [00:01:47] Yeah. That’s awesome. Okay. So then I saw you at North Carolina and you spoke on volume, sports and then I saw you at sync. You did a Miller’s thing alongside of me. And you did a lot about how to like implement ideas from a conference. So you don’t just go home with this list of stuff to do and never accomplish anything, which everybody, everybody loved. And I know you’re like a workbook and all kinds of stuff. So I know you talk about a lot of stuff. So kind of tell me, tell our audience if they don’t know who you are, like you know what you do on the photo side and all everything cause you do so much. [00:02:19] Sure. Um, yeah, that’s a lot. It’s like you almost go, okay, how much time do we have? Because you know, when you... Support this podcast

On this podcast, Kia and Matt interview Shannon Atchley, who is known for her lighting skills. She teaches lighting at the Modern Senior Imagine Conference and is teaching at SYNC next year. Shannon is a photographer in a very small town and says word of mouth is so important. You have to set, and then exceed, expectations. Shannon is fired up about how good people are in our industry and how willing everyone is to help. Shannon didn’t go to conferences until a couple of years ago, but she did participate in online forums (I Love Photography). Shannon would either save the 1k for a Sigma Art 105mm, or spend it on sales education. Or a Denny’s background. You’ll have to listen in to get that inside joke. Don’t miss the best advice Shannon ever “received” and the advice she has to share. Resources from Shannon: Pictocolor (plug in) YouTube Books: Lindsay Adler posing book Follow Shannon: Instagram/FB: atchleyphotography (http://www.atchleyphotography.com/)   (#) [00:01] They said, Shannon, actually from actually photography and you’re listening to from nothing to profit. [00:06] Welcome to from nothing to profit a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:22] Hey everybody, welcome to the podcast. So I’m really excited. I have my friend Shannon Ashley on from northern Alabama and we have a really cool story where we met, I mean it was I guess over a year ago now. We met at after dark, um, and we’ve been fast friends ever since. And so we hung out at sink this year and next year we’re speaking together at sync. And in some aspects I think like you’re like my soulmate of a friend because you’re hilarious and you always make my day brighter and make me laugh pretty hard. So thanks so much for being on the podcast. [00:57] Well thank you for asking me. [00:59] Yeah. So Shannon, we are, I’m excited to have you too. [01:03] Oh, you guys are both great. I’m excited to be here. [01:06] Yeah. So here’s, let me tell you a little bit more. So it’s kind of, this is how, this is how I met Shannon. So I was, I went to after dark and I was doing like this walk about with Marcy, Marcy and Christy and Shannon was there and I hadn’t met her at all, but she wasn’t, she was there and um, I was talking to Marcy and Marcy is like, yeah, you know, like we’re okay, but have you seen Shannon’s work? And I was like, no, I don’t know who Shannon is. So like as we’re walking around downtown in the middle of Wisconsin, I’m like looking at her Instagram and like dialed lighting, you know, like I would say you’re probably one of the better photographers, Shannon. I’ve ever seen it off. Um, off camera lighting for sure. [01:41] No. Well thank you. Yeah, I didn’t even realize that. Didn’t realize you were looking at me at after dark except, but they are now. Yeah. But I did not realize that. So that’s, that’s really awesome because you’re so good. You’re in Cape Cod is it’s caught. Yes. [01:58] Hi. Yes it is fine. [02:00] Okay. You guys are both great. So that is a huge compliment coming from you. Yeah. [02:06] Well thanks. Um, okay, so let’s just kind of jump into the questions and kind of go from there. [02:10] Yeah, yeah, for sure. Huh. So Shannon, we’re going to start at the beginning here. And so, um, can you share a little bit of, uh, like your expertise or what you feel like you’re known for? [02:22] I feel like I’m acting, I am known for lighting. Um, you mean in the photography world or with the Bobbitt yes, yes. In the photography world. Yeah. I would say it’s sliding. I actually teach lighting at the modern senior.... Support this podcast

Matt & Kia interview Chris Scott in this episode. He is based in Colorado Springs and he and his wife specialize in helping shoot and burn photographers transition to in person sales and printing. Chris and his wife started out as shoot and burn photographers and switching to in person sales changed their life. Virtual/remote in person sales is a great solution to not having a sales space or working with out of town clients. We just need to educate our clients on what they can do with their pictures. The selling happens in the planning meeting. Don’t miss what Chris would and wouldn’t spend his $1k on – if you’re a consistent listener to this podcast, you’ll be surprised! You definitely want to listen to hear the best advice Chris every received and his mantra for daily life. Chris’s Favorite Resources Manychat – chatbot for FB messenger 10x Marketing formula ( https://amzn.to/2YyfG01 (https://amzn.to/2YyfG01) ) (https://theprintmakersystem.com/) (http://Printmakerpodcast.com)   (#)   [00:01] Hey, this is Chris Scott and you are listening to from nothing to profit. [00:05] Welcome to from nothing to profit of photographers podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:21] Hey everybody, so super excited about this episode. So my friend Chris Scott is on, it’s going to be a little bit different, um, than some of the other podcasts where, where you’ve interviewed photographers because Chris, uh, and his wife actually don’t live very far from me and Carl or Colorado Springs, but they own a swift galleries as well as um, in Chris. You can tell me more about this, but you also have this whole mission right now where you’re trying to move people from shooting burn to in person sales, right? Yup, [00:50] Yup. Absolutely. So we, we run, um, it’s a, the printmaker system, which is kind of our education side of things and a swift galleries, which is the tool itself that helps people, uh, well people helps photographers show their clients with their photos, will look like on their walls at the right size and then walks them step by step through an entire in person sales meeting. And we really kind of specialize in helping those shoot and burn photographers make the switch from shooting burden over to in person sales. That’s awesome. Yeah. Yeah. And we do that through the podcast too, which is called the print maker podcast. [01:23] Perfect. And Chi, you’ve never met Chris before, right? [01:26] No, but I’m super excited when you told me what he was talking about. I just feel like that, um, Chris that, you know, I want to, what I, one of the things I want to learn is why you decided to make that, you know, one of your main things is teaching people how to do in person sales. But from my viewpoint, I just feel like that is a way to really change photographers lives and change it from something that they do on the side to something that they can do full time. So that’s what I’m guessing you’re gonna say, but I’m curious. So, [01:55] Ooh, interesting. Cause I might come at it from a different, a slightly different angle. So the reason that this is so, uh, that we’re so passionate about this is because Adrian and I did run our own photography business for a number of years and we started out at a shoot and burn photographers. We made about $150 on average per session. And in our first year of switching to in person sales, we went from those hundred $50 average is $220,000 in that first year. And it was absolutely life changing for us. You know what I mean? It sounds overly dramatic. Like it changed her life. Snow. It did. There is, it’s a completely different life when, um, you know, when you’re kind of just scraping by to like,... Support this podcast

Matt and Brianna originally met at Seniors Ignite and just reconnected at SYNC. Brianna is in Northern California and is most well known for her destination sessions with her high school seniors and her model program. Last year, Brianna brought on 3 associate photographers, to help her photograph her hundreds of clients and bridge the gap between tweens and seniors. Brianna’s favorite part of her photography business is running the business. Brianna decided what she wants her life to look like, then worked backwards from there to make sure her business could provide that. You’ll want to listen in to how Brianna runs her underclassmen program. Brianna’s team does a retreat every year to plan the year based on their mission statement and core values and also their financial goals so they know what to try and whether it’s working. This podcast is full of amazing tips and advice – this is one you’ll want to listen to again and again. Internet Resources Megan Dipero’s FB group – Rise to the Top – actionable tips Books Profit First Clockwork Connect with Brianna: Instagram @briannagamblephoto   (#) Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video. [00:01] This is Briana Gamble and you are listening to from nothing to profit. [00:05] Welcome to from nothing to profit a photographer’s podcast with Matt and Kayak. We’re each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:21] Hey, welcome everybody. Another week, another podcast. I hope you really enjoying these this week we have my friend Brianna gamble from northern California and she sent me a bio but I don’t know if I really need to use it but because we have, we met years ago at seniors ignite and just, you know, had some conversations and I’ve always followed you on social media and your work is top, top notch in the senior world. And so yeah. And we reconnected. Where do, where do we reconnect? Just a few weeks. [00:50] Um, we were at the sink. At the same conference. [00:52] Yeah. Okay. Thank you. I’m sorry I’m been to so many conferences lately. I can’t even keep track. I’m like, why would I have seen you in Minnesota? But, um, yeah, so we saw each other at the sink and we talked and you told me what was going on and it sounded like you had, you know, your business is doing great and you’d have some associate photographers and so we can talk about any of that stuff that you want to talk about. But what I guess what our audience needs to know is that, you know, you have an awesome, fun, youthful style around senior portraits and you live in northern California. Um, and you’re probably best known, you know, for your model program and your destination session. So, um, go ahead, cover whatever I missed. Okay. [01:24] So, um, thank you for the intro. So yeah, my studio is in northern California, so we are kind of writing between Sacramento and San Francisco. So we do a lot of beach sessions and we are probably most locally known for our destination sessions where we take a group of girls and we go out on, um, some trips. You’ve gone to Palm Springs, Vegas, La. Last year we went to Disneyland and Portland, Oregon. Probably the most memorable trip was to Hawaii. And then this year we’re going back to palm springs cause it’s probably my favorite place to shoot. And our senior model team also is something we’ve been doing for the past seven years and people have been following our senior model team locally. And so now we kind of have girls who they’ve been following us maybe since freshman year. And so when they get invited into the CDO, they’re already really excited.... Support this podcast

Matt’s pumped to interview Molly of Boudie Shorts with Kia on this episode of, From Nothing to Profit. To make a long story short: Molly started with photographing weddings, had a client request a boudoir session, she fell in love and switched to boudoir photography full time, and now teaches boudoir; referring her client inquiries to her certified students.  Don’t miss how Molly uses Facebook Live! Molly is fired up about attitudes in the (boudoir) industry and practicing what you preach. It’s about empowering women. Listen in to hear how Molly would recommend you spend (or save) that $1k. Routine is something that really contributes to Molly’s success and she “plans tomorrow, today” – you want to hear how to do this! Don’t miss the important conversation about burnout and depression on this podcast episode. And as Molly says, if you want to become the best you can be, quickly, get a mentor to learn from someone who has already done it so you don’t have to reinvent the wheel. Internet Resources: www.boudieshorts.com/blog Subscribe to Molly’s email list while on the blog App: Talkspace (therapist on your phone)   (#) [00:01] Hey, this is Molly Kaiser and you’re listening to from nothing to profit. [00:05] Welcome to from nothing to profit a photographer’s podcast with Matt and Kaia where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:22] Hey everybody. So welcome to the podcast. I’m really excited today because we have my friend Molly Kaiser and you guys may know her from her Boudreaux work as well as booty shorts, but Molly and I have been friends for years and she’s been on some of my summer nights and I’ve done some work with her and stuff so it’s really excited to actually have this conversation with her. But if you guys don’t know Molly, so Molly, like I said, lives it and the Boudreaux hour, I can’t even say that word correctly. I’m going to fumble it all day long, but that’s okay. Through the associates does all that, you know, by using like appropriate marketing and sales and pricing. And she really focuses on customer experience where she took her business from 81 cents to six figures a year, which is, which is amazing, but like I said, now I know her really well through the fact that she helps other photographers build their business and years just like such an open book to our industry in terms of, you know, your business strategy is you’re shooting your lighting and your pose in your clients’ experience, all that stuff. So, um, thanks so much for being on this. And um, yeah, just tell our audience, you know, a little bit more whatever I missed and go from there. [01:27] Thank you so much for having me on this is, it’s always a blast to talk with you. Uh, so yeah, basically I always loved photography. I’m sure a lot of you listening, you can totally relate to that. You know, the whole young with the camera story. Right. But I remember in high school I would always get like notes to get out of my boring classes. I would call them like science and math because I want it to go play in the dark room. And so I always kind of knew that I wanted to pursue photography full time. I just didn’t always maybe believe that I could make money with a career in photography. So I interned with some photographers. I ended up going to college to study art and photography. And what I’ve kind of learned in college was it was a lot more about, you know, showing an art galleries and things like that. [02:15] There really wasn’t a structured, uh, major, if you will, in the UWU system, at least that, you know, taught me how to be a professional portrait photographer. So I actually told myself, I kind of gave myself an ultimatum, like, if you can book x amount of portraits and weddings,... Support this podcast

Matt’s last interview from SYNC is with Carla Lynn and you need to listen to this one! Carla is bilingual and hearing impaired. She is from Bolivia and came to the US (Nashville, TN) at 18 years old with her new son. She worked 3 jobs and met her husband at one of them. You DO NOT want to miss Carla’s inspirational story. Carla photographs 140 seniors a year and is bummed the rules don’t allow her to go to prom with her street team (model program). Authenticity is what is working for Carla in her business. We should never stop learning, we don’t ever know everything. Carla’s husband is her tech guy, payroll department, etc – just like Matt is to Allison. Make sure you buy a leaf blower (you have to listen to find out why). Rachel Martin taught Carla at Texas School and that was the turning point in her business. Don’t miss what happened next in Carla’s story. Online Resource: Creative Live Books: Finish: Give Yourself the Gift of Done – Jon Acuff  (https://amzn.to/2XY1ai3) The Book of Joy: Lasting Happiness in a Changing World (https://amzn.to/2GRrVis) Love Does – Bob Goff (https://amzn.to/2GTrdkQ) Follow Carla @carlalynn (instagram) (https://www.carlalynnphotography.com/)   (#) Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.     [00:01] This is Carla Lynn and you’re listening from nothing to pop it. [00:05] Welcome to from nothing to profit of photographers podcast with Matt and Kaia. We’re each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:22] Hey everybody. So Matt Hogan here, um, one, I think this will be the final interview from sync. Um, I’m with my friend Carla Lynn and so I’ll go out with a bang, right? Go ahead and do this. I can go out with a bang. We got that. Okay. So I have to tell you this crazy story. So I met Carla two year, not, not last year, but the year before. And so I was hosting the Millers Lounge and you had come out to hang out with us and we had like free beer or something like that. And we’re talking about pricing and say yes, Joe was there. Yeah. Yes. And so, um, we were talking and you, and you said, you know, I, I, I want, I want to figure out how to sell my albums better when we’re talking about this. And I was like, and you were talking about how good, you know, just like what you were doing. [01:06] And I was like, well, sounds like you’ve got all figured out. And then I said, how many albums do you sell? And you said, you said, I don’t know. I saw him to like 80% of my clients. And I was like, why aren’t you talking to me about cells of your selling your albums to 80% of the clients? You probably should be teaching everybody here. But anyways, um, I do remember that. And so as one of those things that I just think, yeah, obviously you guys do really well and your business and I think you’re more humble than then you probably should be. Cause I know you guys really kicked butt. So anyway, so I just, thanks for being on this interview. I, I’m so excited. I know. And, and Carlos says she’s never done a podcast like this. So I’m just going to Mike, I feel like I’m a big time person, but this guide, okay, I’m just going to throw curve balls that are left or right. [01:43] It says that she thinks it’s just doesn’t know it’s coming anyways. Okay. I introduced you. I don’t, I know you from here, but tell us like, tell us about your studio, where you’re from, all that stuff too. Okay. So, um, I guess I will start with, I’m from Bolivia, South America and I have lived between both countries. My hose, I, I am bilingual. I speak Spanish... Support this podcast

Another incredible podcast from SYNC with Matt and Nate Peterson. Nate is a photographer in Wisconsin, with his home, wife, and french bulldog in the same commercial building as his studio. Nate is also a speaker, teaching about business mostly. You don’t want to miss Nate’s hockey reflection trick. Nate tells us about his all inclusive album collection that works so well with his senior clients. You’ll want to hear his story about how life changing what we do can be. He’s optimistic about the level of professionalism coming back. What held Nate back from becoming a full time photographer was not being certain he could make a living. He’s proof that you can and you’ll want to hear what he recommends you spend that money you’re making on. Stay away from the “as seen on TV” products. Nate highly recommends understanding pricing and not undercutting the market or yourself. Online Resources: Nate is a Convention Junkie Pro Edu:  https://proedu.com/ Front Row (https://learn.watchfrontrow.com/) Books: Worth Every Penny – Sarah Petty (https://amzn.to/2X5f2X0) Follow Nate: @npdesignphoto http://www.npdesignphotography.com   (#) Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.   [00:01] This is Nate Peterson and you are listening to from nothing to profit. [00:04] Welcome to from nothing to profit a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:21] Hey everybody. So this is Matt with another interview from sync and I’m sitting down with Nate Peterson right now and Nate and I actually met at after dark. I know that was like, I don’t know, a year ago. It wasn’t a year ago, it was like a couple months ago. I don’t know, I can’t remember. It all bleeds in all ways to go. We were in Wisconsin in the middle of nowhere and Nate was speaking at after dark and I sat down with them for awhile and talk to him about what he was doing with his sports and volume and all that stuff. And I was really inspired and he has some really amazing stuff going on. So give us a little introduction about who you are and what you do and all that stuff. So, so I don’t butcher it. All right. Well I’m Nate Peterson. I’m a portrait photographer from new Richmond, Wisconsin. [01:03] Um, we specialize in high school seniors and their families. And then as you mentioned, I also do volume sports and then some corporate work as well. And my wife Teresa and I live in our studio. It’s kind of a commercial building that we built an apartment with and we have our French bulldog curly there and that’s awesome. I, so I’ve always wanted an English bulldog, but, um, I would take any bulldog right now to be honest with you. So is there anything in particular that you would want us to know about you? You know, it would be maybe just spent not looking at your website or whatever. Sure. With my clients are in my area, I guess I’m known for Edgy sports images, but I think more so what I’m finding out is we’re really known for telling the story of every senior we work with. [01:47] So we take it to a deep level, not just create pretty pictures of them but kind of put their legacy and do an album. Um, on a business level or on a photographer to photographer level. I’m a big proponent of projection sales and sustainable business practices. So if you’re seeing me speaking somewhere, that’s usually what it’s about. Yeah. That’s awesome. Cause I know you spoke at imaging last year. Well I guess it would whatever a couple of yeah and we can’t keep track of dates now like 14 months ago or... Support this podcast

Matt interviews Jessica Robertson while at SYNC 2019. Her first career was a high school teacher, which is something Matt and Jessica have in common. They both loved working with that age group and still do. And they both love teaching (and learning), which is why they love to share what they know with the industry. Storytelling and collaborating with clients is what is working for Jessica. Listen in to find out more about how she does that. And don’t miss what she’s excited about in the industry now. You’ll also want to hear how Jessica overcame her fears when she first started… and how she stays in business now. Jessica’s advice on what to spend money on is based on where you are in your career, which is great. The best advice she ever received she uses on a daily basis and you’ll want to too. Book: Rachel Martin: What to Say Online Resources: (http://www.jessicarobertson.com/) (http://www.jessicarobertson.com/for-photographers) (https://www.facebook.com/groups/630336874012039/) – Shoot it Straight with Jessica Roberton   (#) Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.   [00:01] Hi, this is Jessica Robertson and you’re listening to from nothing to profit. [00:05] Welcome to from nothing to profit a photographer’s podcast with Matt and Kaia where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:21] Hey everybody. So Matt here and I’m going to, I’m recording another podcast from sync without Kaia. Maybe next year we can all convince Kaia to come back here. She comes every year, which didn’t come this year. And so go ahead and just send her an email and let her know she has to come next year. Anyways, I’m, my guest today is Jessica Robinson, so I don’t know much about you because we don’t run in the same, I know we don’t, we don’t, we don’t, we don’t run in those same circles. We should. We should. We will. We will from now. But I just saw Jessica speak at sink and I was blown away by what you guys are doing. So I don’t want to steal your flame cause you already liked did your speech and so you can just tell everybody those slides again if you want. But I’m going to do it from start to beginning. Sure. Um, so tell, tell us real quick about your studio, what you guys are doing and all that stuff. [01:09] Sure. So our studio was in Ashland, Virginia, just outside of Richmond. We photograph about 200 seniors a year in addition to some families and babies and some corporate work that we do. I started out of my home originally or I started on location really and then to my home. And then we opened our retail space in 2005. Um, our first studio was about 1500 square feet and we lived across the street because the street that you want to be on in our small town. And um, now we have a 3000 square foot studio and that’s been since 2011. I have a fabulous team that works with me. I’m very fortunate to have, um, Karen and Robin support me and help me so that I’m able to really do the thing that I love, which is photography. Yeah. [01:46] Yeah. And then they’re here this week at sync with you as well. They’re really awesome people. So you are, let me just tell you, you are lucky. [01:52] Oh, I’m so fortunate. I’m so incredibly wishing. Just have this whole podcast and just talk about them as what we should really, really, I mean it’s not really mean, let’s be honest. I just do what I’m told. I, I say that all the time and it’s DDN again, so you can you tell me this, I’m like, ah, I don’t really know. Ask Karen and Robin. I just do what I’m told to Support this podcast

Another awesome podcast from SYNC! Matt interviews Dan Frievalt, of Frievalt Photography. He photographs 40 seniors a year these days to make sure he and his clients are getting to do what they want. Listen in to hear how Dan found his sweet spot in terms of session fees, average order, and number of clients. He sat down and really hashed out who he really wanted to work with, down to what movies they like and what athletic endeavors they’re into. Dan is so excited about how many new people are coming into the industry and that it pushes and challenges him. Matt and Dan talk about changing hair/makeup trends and how hs seniors are experts themselves now from YouTube. Don’t miss what Dan recommends you should and shouldn’t spend 1k on. The best advice Dan ever received is “believe in yourself”. Know your client hired you, for you. Your client believes in you. Dan gives great advice about what to do with your “no’s” so make sure you listen til the very end! Internet Resource: Movies/Netflix for creativity Seniors Unlocked FB page ( https://www.facebook.com/groups/SeniorsUnlocked/ (https://www.facebook.com/groups/SeniorsUnlocked/) ) Dan does webinars to help people just starting like people did for him PPA state organizations Books: (https://www.amazon.com/dp/B00NB86OYE?tag=matthoaglin-20&linkCode=ur1) (https://www.blinkist.com/) The Purple Cow – Seth Godin ( https://amzn.to/2HXekrI (https://amzn.to/2HXekrI) ) Contact Info: (http://www.frievaltphotography.com/home) @danfrievalt (#) Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video. [00:01] Hello, this is Dan free vault and you are listening to the podcast from nothing to profit. [00:06] Welcome to from nothing to profit a photographer’s podcast with Matt and Kayak. We’re each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:23] Hey everybody. So Man Hoagland here, I’m recording another podcast while I’m here at sync and I’m with Dan unfree vault here. And this’ll be a fun podcast cause I was just looking at his website. Dan and I don’t know each other well. I mean we’ve ran in circles and been at sink a couple of times with each other, but I wouldn’t say, you know, we’ve had a lot of beers together. So all this’ll be as informative for me as it is for the audience, which will be really cool. So, um, thanks so much for being, being on here. [00:48] Absolutely. Thanks for having me. We should be cracking beers and we probably should. [00:52] So this, so let me tell you what I do know about you and then you’re going to tell me the real story of what I should know about you. So I know you’re in Wisconsin and I know that you used to be a graphic designer and now you do a lot of senior work and it seems like you kind of blend that graphic design and senior element together. [01:11] Is that say absolutely. Yeah. You hit the nail on the head. I was a graphic designer for 12 years and you know, always did photography but never felt like the visions in my head kind of matched what I could do on film. So then when digital started to get more up and rolling, I already had known Photoshop. It just kind of was a perfect timeframe me to merge the two and take the leap. [01:35] So when you were doing like Photoshop work and to graphic design world, where are you doing stuff on photos or was it more like like layouts for magazines and stuff like that? [01:44] Yeah, that’s a good question. It was, it was completely different. I actually, I called myself a graphic artist, which is like a cool name, right. But really is a, I took a lot of other people’s work and got it ready for... Support this podcast

On this episode, Matt interviews David Beckham, while they attend and teach at SYNC. David talks about his senior focus and how he wants people to look at his work and ask, how did he light that? David talks about posting his best work, always. David gets fired up and is excited about new photographers wanting to give and meet new people and how fast they’re growing their social media following. Listen in to hear about David wanting to “be good enough” when he was first starting his business. Don’t miss what David would and wouldn’t spend 1k on. And you definitely want to hear what David thinks about his Sony equipment. David also spills about what he’s up to next and you want to be in on that! (http://www.davidbeckhamphotography.com/) Askdavid education site – on FB too: https://www.facebook.com/groups/2124880937744490/ (https://www.facebook.com/groups/2124880937744490/)   (#) David: [00:01] Hey, this is David Beckham and you’re listening to from nothing to profit. Speaker 2: [00:05] Welcome to from nothing to profit of photographers podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. Matt: [00:22] Hey everybody. Matt here. Uh, I have a really awesome guest today, David Beckham. I’m actually here at sync in Florida and we’re actually sitting in my condo and David and I message back and forth and I was like, you got to come over and record a podcast cause if you guys don’t follow him online, you need to, his senior photography is probably some of the best in the industry. And David, we met probably I’d say five years ago, five, six years ago at sea at seniors ignite and we’ve been following each other ever since. So, um, obviously I know you for your senior photography, but share with the audience, you know, kind of what they wouldn’t know about you by following you or you know, where you’re from and stuff like that as well. David: [01:02] I’ve got a studio that I opened in 2009 in Pickerington, Ohio, which is right outside of Columbus, Ohio. Go Bucks. I had to say that when I opened it, I was doing every kind of photography possible cause I was trying to eat. Now I do just seniors and I say Jess seniors and I do some other things, but seniors is all I market. My website, my, my, uh, social media is all seniors. I focus on a fashion styled of senior photography. So it’s kind of cutting edge as far as that goes. And I found that that separated me from the locals and allowed me to be profitable in and have a good time doing it. Matt: [01:46] Yeah. So when I look at your photography, what I think of as I see, uh, like just good lighting. You know, I think your lighting stands out and I think that’s what pushes you above the market. You know, like you said, you know, it may be like a little edgy, I don’t even know if the word the word is edgy or not, but um, you know, definitely the lighting. So that looks, it looks modern and current. Um, and definitely doesn’t look like a mom talk type. David: [02:09] I hate, I hate, uh, too much flash. So I developed even before the high speed sync and the cool technology they have now, I was using alien bees and using them at the lowest power possible with filters on my soft boxes so that I could control the light as low as possible so that I could shoot with a great depth of field a long time ago. And now that the new technologies out there, it makes it even easier. But I want to make all of my photos look like perfect ambient light, not like flat. Matt: [02:45] Yeah. And I can see the flash and your photography because I see the catch light. I see some of the shadows, you know, and how you’re lighting, you’re using loupe light and stuff like that. But I wouldn’t say it looks super flashy at all. David: [02:56]... Support this podcast