Podcast appearances and mentions of renee mauborgne

Are you overwhelmed by the financial side of your business? In this episode, Patti Mara speaks with Colin Sanburg, founder of FinElevate, about the rise of fractional CFOs and how they empower entrepreneurs to focus on their strengths. Discover how these experts streamline financial operations and drive profitability, transforming challenges into opportunities for growth. Here's some of what you'll learn in this episode:The key criteria that FinElevate looks for in an ideal client.Why some entrepreneurs don't want to give up signing authority.The importance of identifying your dashboard KPIs.The entrepreneur motivation for freeing yourself up.What inspires Colin the most about being an entrepreneur.How to overcome analysis paralysis. Show Notes: If an entrepreneur isn't closely monitoring their financials, they're likely just wasting time. No matter how skilled you are in a specific area, you need outside perspective. Not every aspect of business suits every entrepreneur. People are happy to offload parts of their businesses that they don't like working in. A better understanding of your metrics can help you structure your business for increased productivity. The right players want the metrics of success because they want to win. Taking action does tremendous things for your psyche. Top team members are unlikely to stay if they can't access accurate metrics to evaluate their performance. You can't be your own sounding board. The only sustainable way to build an entrepreneurial business is to base it on the entrepreneur's strengths and weaknesses. Much of the financial aspect of your business relies on discipline. People are more likely to engage with a clear reflection of their hard work. If you measure it, you can manage it. If you can manage it, you can improve it. If a team member sees a disconnect between lead measures and lag measures, they'll disengage completely. Once you focus on a small set of key metrics, you'll be surprised at how much more efficient you become. Resources: We Choose Local FinElevate Unique Ability® Who Not How by Dan Sullivan and Dr. Benjamin Hardy The Obstacle Is the Way by Ryan Holiday The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

Gabor George Burt, a top expert on the influential Blue Ocean Strategy, found that many organizations struggled to put it into practice. The thought of having to create something entirely new was simply too overwhelming. To help make innovation more easily attainable for these businesses, Gabor developed the Slingshot Framework, which provides manageable, incremental steps for growth. In this episode, Gabor breaks down the five prongs of the slingshot framework and shares the behavioral principles and strategies that keep customers infatuated. Gabor George Burt is the author of Slingshot and a top expert on the influential business leadership approach, Blue Ocean Strategy. He has been featured in top business publications such as Harvard Business Review, Forbes, and Entrepreneur Magazine. In this episode, Hala and Gabor will discuss: - Why innovation feels overwhelming  - The link between psychology and business  - The power of the Blue Ocean Strategy - Turning pain points into excitement - 5 prongs of the slingshot framework - The myth of a perfect product - How to keep consumers infatuated - Using feedback to fuel innovation - The power of customization  - How to stay relevant in business - The "arrival fallacy" in customer satisfaction - Why your business should emulate the opossum - Expanding markets with a broader vision - And other topics…  Gabor George Burt is the author of Slingshot and one of the top experts on the influential business leadership approach, Blue Ocean Strategy. He also contributed case study material to the worldwide bestselling book of the same name, Blue Ocean Strategy. Gabor is actively involved in shaping strategy for international clients, including top multinationals, governments, start-ups, and NGOs. He has been featured in top business publications, including Harvard Business Review, Forbes, and Entrepreneur Magazine. He is often a featured speaker at high-profile events, including the World Marketing Forum, the First Arab Innovation Summit, and the Forum for Partnership of the Americas, among others. Connect with Gabor: Gabor's Website: https://gaborgeorgeburt.com/ Gabor's LinkedIn: https://www.linkedin.com/in/gabor-george-burt/ Gabor's Instagram: https://www.instagram.com/gaborgeorgeburt/ Resources Mentioned: YAP listeners get special access to Gabor's book, Slingshot. Use the coupon code 'SPECIAL', to enjoy a 20% discount: https://gaborgeorgeburt.com/get-the-book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.   Sponsored By: Found - Try Found for FREE at https://found.com/profiting Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Top Tools and Products Of The Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

In this episode, Steve Fretzin and Sean Klunder discuss:Why law firms tend to run behind other types of businesses in marketing. Understanding your SEO strategy. Individual lawyer marketing versus law firm marketing. Alignment and consistency in messaging in all areas of your firm. Watch out for fool's gold to ensure you're swimming in the blue ocean.  Key Takeaways:There is a difference between Marketing and marketing. Without a strategy, it is all just random acts of marketing.Sales patterns have changed over the last few years. People are taking themselves 60-70% through the sales cycle online digitally before ever contacting the law firm. Identify your unique differentiator. Use the three pillars to help identify that: what do you do, who do you help, and what makes you different.Be targeted to who you're disseminating your message. Where are those targets digitally? Are you also there?  "It is really important to have that strategic focus before jumping directly into the tactical execution." —  Sean Klunder Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 About Sean Klunder: Sean Klunder is a seasoned marketing transformation expert with a particular skill set in digital marketing. He combines his business strategy expertise with marketing transformation and execution to help law firms with explosive growth. Sean has worked with numerous law firms to develop business growth strategies, brand transformations, customized digital marketing strategies, implement the latest digital marketing initiatives, automate marketing using integrated technologies, and build reporting systems to illustrate ROI.Prior to his fractional CMO role, Sean was Senior Vice President of Marketing and Product Management at Korn Ferry International. He was also Vice President of Marketing and Digital Development at World Book (a Berkshire Hathaway company), and Divisional Vice President at ETA/Cuisenaire. For 9 years Sean was also an Adjunct Professor of Digital Marketing at the Lake Forest Graduate School of Management where he developed his own curriculum and trained MBA candidates on strategically growing businesses through modernized digital marketing. Because of Sean's successes in helping law firms develop and implement customized marketing strategies, he developed a proven approach to help law firms strategically grow. Connect with Sean Klunder:  Website: https://www.lawfirm-cmo.com/Email: sklunder@lawfirm-cmo.comLinkedIn: https://www.linkedin.com/in/sklunder/LinkedIn: https://www.linkedin.com/company/law-firm-fractional-cmos/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Episode 73: Special Guest - Dr. Lem Usita   Summary: In this episode of the Rising Tide Leadership Podcast, host Mo interviews Dr. Lem Usita, an entrepreneur and leadership expert. They discuss Dr. Lem's leadership experience and how he defines leadership. They also explore the obstacles he has faced in his leadership roles and how he overcame them. Dr. Lem shares his early influences and the catalyst for his intentional leadership development. He emphasizes the importance of mentorship and surrounding oneself with a supportive team. The episode concludes with Dr. Lem's recommended reading list and his final thoughts on leadership.   Takeaways: Leadership is not easy and comes with challenges and obstacles that must be faced and overcome. Surrounding oneself with a supportive team and mentors is crucial for personal and professional growth. Leadership development requires self-reflection and a willingness to address weaknesses and areas for improvement. Reading books on leadership and learning from other leaders can provide valuable insights and strategies for effective leadership. Facing Obstacles: Every leadership role has its dark side. Organizational culture. Sometimes you jump into a role and there were other people in that role before you Others tell you how to do things Lack of resources Inherit problems It's a cop out to blame the organization for the obstacles. As the leader, it's my responsibility to lead the organization no matter what situation they're in.  I need to know what my weaknesses are and I need to shore up my weaknesses in order to lead this organization.  The responsibility is on the leader.   “If I am not leading well or if I don't lead these folks well, it impacts their family, it impacts their kids. And it might even impact the generation.” When you start thinking and reading and researching and studying leadership, then you're able to:Change your behavior Change your practices Change your habits  Every leader can teach you those two things:Things that you want to do Things you don't want to do Surround yourself with people:Mentors Those who walk alongside you  Business resourcesCPA, Attorney, etc    Lem's Final Thoughts:  Lead out of who you are. You lead out of your personality, you lead out of your history, you lead out of your family sculpture, family of origin stuff, you lead out of your trauma and pain, you lead out of your weaknesses, and you lead out of your strengths. And if you're not doing the work of getting to know yourself, you're not growing your effectiveness as a leader, you just aren't. And so it takes courage and humility to do this work—to become better because it's facing yourself and making some huge changes and that takes courage and humility to lead yourself so that you can lead and be effective as a leader.    Amazon Book Link: Power vs. Force: The Hidden Determinants of Human Behavior, Daivd Hawkins. - https://a.co/d/03N27ma    Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect, Will Guidara - https://a.co/d/eyo9HqM    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Mak e the Competition Irrelevant, Roger Wayne, W. Chan Kim, Renee Mauborgne - https://a.co/d/hYOjpmg 48 Laws of Power, Robert Greene - https://a.co/d/eP3VELJ    Special Thanks To: –––––––––––––––––––––––––––––– Work it out by LiQWYD https://soundcloud.com/liqwyd  Creative Commons — Attribution 3.0 Unported — CC BY 3.0  Free Download / Stream: https://bit.ly/l_work-it-out Music promoted by Audio Library https://youtu.be/erSmdVocHO0 –––––––––––––––––––––––––––––

Welcome to the Areni Global podcast. Today's episode is entitled “How To Be Extraordinary”. Host Pauline Vicard speaks with Dr. Kiko Thiel to discuss her search on the extraordinary and what makes people do extraordinary things. Her research distinguishes between excellence and the extraordinary, and between incremental innovation vs. the outer reaches of radical innovation - paradigm creation. Dr. Thiel focuses in particular on the mindsets and behaviors that enable the creation of the extraordinary, the creation of new paradigms and outliers that challenge our notion of reality, or our notion of what's possible. But how can this notion of excellence vs. the extraordinary be applied to the world of Fine Wine? To find out, tune in! More about today's guest Dr. Kiko Thiel: Kiko Thiel researches, writes and speaks about the difference between excellence and the extraordinary, and the journey individuals undergo when they depart from the status quo to create a new paradigm. She brings to her academic research over 25 years of experience consulting to major corporations in Europe, Japan, Africa, and the Middle East, spanning insurance, mining, oil and gas, high tech, and the fashion and cosmetics industries. She specialised in leadership and organizational change at McKinsey and Accenture, and in Blue Ocean Strategy innovation with Insead professors Chan Kim and Renee Mauborgne. Kiko has a PhD in Organizational Behavior from Case Western Reserve University, an MBA from Insead, BA History from Yale, speaks English, Japanese, and French, and has lived half of her life in Europe, and the other half in Japan and the US.  Learn more about guest Dr. Kiko Thiel: https://www.linkedin.com/in/kikothiel/ https://www.facebook.com/weatherheadschool https://www.instagram.com/caseweatherhead/ rethinkingconsulting.com (Company) inzenka.com (Company) More about today's host:  Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Pauline now directs all Areni's activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee. Learn more about Areni Global: Website: https://areni.global/ Facebook: @FM4FW Twitter: @areniglobal Instagram: @areniglobal Linkedin: https://www.linkedin.com/company/areni-global/ If you want to read the cliff notes on today's interview, just head to https://areni.global/research/podcasts/   Thank you for joining us today!  “Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.

Guest: Ian Mann | Regular Book Reviewer and MD at Gateways Business ConsultantsSee omnystudio.com/listener for privacy information.

Ryan speaks with Renee Mauborgne about her new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, the strategies that have helped both of be find success in their careers, why we are all blue oceans, the philosophy behind positive disruption, the deep level of dedication that it takes to “make it” in anything, and more.Renee Mauborgne is an economist, business theorist and author. She is a professor of strategy at INSEAD, a business school based in France, and the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. In 2005, she co-authored with W. Chan Kim the hugely successful business book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and its 2017 follow-up Blue Ocean Shift. Beyond Competing. Both works focus on developing a unique brand and product in order to become the “only” rather than competing to become the “best.” You can find Renee and Blue Ocean Strategy's work at their website: blueoceanstrategy.com, and on Instagram and Twitter @blueoceanstrtgy.✉️ Sign up for the Daily Stoic email: https://dailystoic.com/dailyemail

When you think about innovation, you probably also think about disruption. Innovation in many people's minds is about creating a better solution that makes an old one obsolete. This means that it's inherently a competitive and finite thing - someone wins, and another person loses.But what if we didn't have to think of innovation in that way? What if innovation could be something other than disruptive? That's what today's guest Renee Mauborge argues is not only possible, but necessary. Renee is the co-author of which has sold millions of copies, and she's back today to discuss her new book called Beyond Disruption. If you are interested in building a career or an organization based on building a body of work that benefits yourself, your community, your industry, and the world, you need to listen to what she has to say.Mentioned in this episode:Subscribe to the weekly newsletter3 Things: ToddHenry.com/subscribe

หนังสือ Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant ของ W. Chan Kim and Renee Mauborgne - การแข่งขันของยุคอุตสาหกรรมนั้นได้เริ่มอุบัติขึ้น ต่อยอดมาเป็นยุคของการแข่งขันที่เรียกว่าจุดแข็งเข้าสู้ - น่านน้ำสีคราม จึงเป็นชื่อเรียกของน่านน้ำที่มีการแข่งขันที่น้อย ซึ่งไม่ได้แปลว่าเราจะไม่มีจุดแข็ง แต่กลับกลายเป็นเรามีอัตราการแข่งขันสูงสุด - มูลค่าของบริษัทเราจะขึ้นอยู่กับ ปรัชญาของบริษัทเป็นพื้นฐาน เพราะต่อให้เรามีกำไรมากมายในช่วงเวลาหนึ่ง แต่เราจะไม่สามารถยืนหยัดต่อสู้กับบริษัทอื่นได้ - ถ้าเราเรียนรู้กลยุทธ์ที่เราจะรักษาน่านน้ำของเราให้คงอยู่ได้ นั่นคือเราต้องออกแบบนวัตกรรมที่ยากในการคิดค้น ไม่ใช่ว่าใครก็สามารถทำแบบเราได้ เสมือนว่าเป็นการผูกขาดโดยนัย - ตลาดที่คนเข้ามาได้ง่ายมากนั่นคือ น่านน้ำสีแดง เปรียบเสมือนการที่ใครก็สามารถเข้ามาแข่งขันได้ตลอดเวลา ไม่มีจุดแข็งที่ชัดเจน รวมไปถึงอัตรากำไรก็จะบางเฉียบตามไปด้วย

In the 156th episode of The Strength Connection Podcast, Mike and our special guest, CEO of Gym Reinforcements, Dustin Bogle, will talk about how Dustin got started in professional wrestling, bad money lessons we learn from our family, Dustin Bogle fighting Rey Mysterio, and strategies to make more sales in your fitness business.(1:00) Introducing our special guest CEO of Gym Reinforcements, Dustin Bogle(1:40) How did Dustin get started in professional wrestling?(2:10) Everything started as an overweight teenager(2:50) The first time in the gym(3:30) Committed to transforming his body(3:30) Losing 60 lbs of body fat(3:50) “Fitness is the best gift I gave myself, and I want to give this to other people” - Dustin Bogle @dustin.bogle(4:30) Did this father build a wrestling ring for his son?(6:00) The power of being in the ring(8:30) Mike watching Stone Cold @steveaustinbsr and The Rock @therock in WWE(9:40) How was the transition from wrestling to personal training for Dustin Bogle(10:20) Get momentum in your 20s(10:40) Dustin Bogle fighting Rey Mysterio @619iamlucha(13:50) The decision to fix the money first(15:00) What was the relationship Dustin Bogle had with money?(15:30) Bad money lessons we learn from our family(16:40) “People are very white and black with successful people” - Dustin Bogle @dustin.bogle(17:10) Alex Rodriguez @arod and the Texas Rangers(19:30) The beauty of becoming better(20:10) How did Dustin Bogle start his own business?(20:20) “Revisit your hustle muscle” - Dustin Bogle @dustin.bogle(20:50) Posting every night on Craigslist and putting flyers all over town(21:00) Focus on how my client feels(22:20) Get people very active to get them receptive to your information(23:30) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne(24:00) The power of storytelling as a coach(25:10) Roger Bannister and the 4-minute mile story(27:00) Collect great stories(27:20) What is your 4-minute mile?(30:50) Dustin Bogle going through leadership school(32:20) Opening 1 new gym location per year from 2011 - 2017(35:45) The problem of obesity in America(36:30) What is the most common problem with gyms?(37:00) Retention and follow-up are kings(37:25) “The squeaky wheel gets the grease”(38:40) How long should you follow up with your leads(40:30) “Trust equals transactions” - Dustin Bogle(41:10) Build a “trust campaign” for 7 days, no sales pitch(43:15) Reinforce Your Gym: The Firepower You Need To Build A Million Dollar Fitness Business by Dustin Bogle https://www.amazon.com/dp/B0BW2MZ87Y?ref_=cm_sw_r_cp_ud_dp_XKSA46VGZMJW4GJ8HFE9 (44:00) How to get an endless flow of marketing(44:10) Little ways that you can double up the amount of sales with very little effort(44:15) Assembling a dream team and becoming a better leader(46:40) Would you pay for speed?(46:50) If you want to get your time back, you're gonna need to spend some money(48:10) How long did it take Dustin Bogle to write his book?(49:20) Why you should test your ideas on social media(50:15) How to get Dustin's book? https://www.amazon.com/dp/B0BW2MZ87Y?ref_=cm_sw_r_cp_ud_dp_XKSA46VGZMJW4GJ8HFE9 (50:20) Follow Dustin Bogle on IG @dustin.bogle https://www.instagram.com/dustin.bogle/ (50:20) Join the Gym Reinforcements Facebook group https://www.facebook.com/groups/gymreinforcements 

Sacha est Chief Marketing Officer chez Silvr, l'un des leaders du financement pour les acteurs du digital

Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, Chan Kim and Renee Mauborgne show that lasting success comes not from battling competitors but from creating “blue oceans” — untapped new market spaces ripe for growth. Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents. First published in 2005, it was updated and expanded with fresh content in 2015. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and capture their own blue oceans. BLUE OCEAN STRATEGY WILL SHOW YOU: WHAT is distinctive about blue ocean strategy as a theory HOW is blue ocean strategy different from a classic differentiation strategy or a low-cost strategy HOW to reconstruct market boundaries WHY you need to focus on the big picture HOW to reach beyond existing demand HOW to overcome organizational hurdles HOW to build execution into strategy

Humans are never satisfied, and neither are your customers! Gabor George Burt, the global authority on re-imagining boundaries and the author of Slingshot: Re-imagine Your Business, Re-Imagine Your Life, knows the secret to staying relevant and keeping your target audience infatuated with your business. The answer is the slingshot strategy which employs creativity and innovation to bring your business from the red sea to the blue ocean, where competition is irrelevant and opportunity is endless. In this episode, Hala and Gabor chat about the five steps to the slingshot strategy, discuss how to keep customers infatuated, how to defy conventional wisdom, and give examples of the accordion chart process. Topics Include: - How cultural immersion as a child impacts him today  - The intersection of psychology and business  - What is the Blue Ocean Strategy? - Defining Value Innovation - Five steps of the slingshot strategy - What is infatuation integration - Using feedback to fuel innovation  - The power of customization  - Lifestyle enrichment and staying relevant - What kids and imagination teach us about lifestyle enrichment   - Defying conventional wisdom  - The opossum test  - Examples of the accordion chart process - Why is it important to have a broad definition of the utility of your product? - Questions to ask in the accordion chart process  - Example of the accordion chart process  - What is the concept of the red ocean? - Gabor's actionable advice  - Gabor's secret to profiting in life   - And other topics… Gabor George Burt is the global authority on re-imagining boundaries and the author of the book Slingshot. He is also one of the top experts on Blue Ocean Strategy, the new millennium's most influential business leadership approach. He contributed case study material to the worldwide bestselling book of the same name, Blue Ocean Strategy, and originated its most popular blog. Gabor is actively involved in shaping strategy for a diverse group of international clients ranging from top multinationals & governments to start-ups & NGOs and leads by example through his own initiatives. He has been cited among the Top 13 Disruptive Visionaries, and featured in influential business publications including Harvard Business Review, Forbes, Entrepreneur Magazine, and others. Gabor is also often a featured speaker at high-profile events, including the World Marketing Forum, the First Arab Innovation Summit, the Forum for Partnership of the Americas, Forum One, among others. Sponsored By: Peloton - Visit onepeloton.com to learn more.  First Person - Go to getfirstperson.com/yap and get 15% off your first order Indeed - Start hiring NOW with a $75 job credit to upgrade your job post at Indeed.com/profiting Offer good for a limited time. iTrust Capital - Visit iTrustCapital.com to start investing today. That's iTrustCapital.com Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify's entire suite of features Resources Mentioned: YAP listeners get special access to Gabor's Book, Slingshot. Use the coupon code 'SPECIAL', to enjoy a 20% discount: https://gaborgeorgeburt.com/get-the-book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190   Gabor's Website: https://gaborgeorgeburt.com/ Gabor's Linkedin: https://www.linkedin.com/in/gabor-george-burt/ Gabor's Instagram: https://www.instagram.com/gaborgeorgeburt/ Connect with Young and Profiting: YAP's Instagram: https://www.instagram.com/youngandprofiting/     Hala's LinkedIn: https://www.linkedin.com/in/htaha/     Hala's Instagram:https://www.instagram.com/yapwithhala/     Hala's Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices

Cuộc Dịch Chuyển Đại Dương Xanh giúp các nhà quản trị cụ thể hóa trong từng ngành, từng lĩnh vực khác nhau. Trên con tàu chuyển dịch đại dương, đoàn thủy thủ phải đặt hết con tim và khối óc cùng với những công cụ tạo lập thị trường mới để lèo lái con thuyền từ đại dương đỏ sang đến đại dương xanh. Cần phải có lộ trình thay đổi nhận thức, chuyển hóa thành hành động và đồng tâm hiệp lực của mọi tổ chức để thực hiện thành công chuyển dịch đại dương xanh. Có thể lấy ví dụ về quyết tâm bức phá khỏi đại dương đỏ của Salesforce.com. Họ đã khởi động một chiến lược tạo lập thị trường để tạo ra một đại dương xanh và khoảng trống thị trường mới. Họ đã tạo ra một giải pháp CRM có độ tin cậy cao và dễ sử dụng, có thể tiếp cận thông qua môi trường web. Không cần phải mua bản quyền phần mềm hay đầu tư nhiều tiền vào cơ sở hạ tầng, triển khai và bảo dưỡng, nên nó đã giảm được tổng chi phí sở hữu của các công ty xuống khoảng 90%. Kết quả là chỉ trong vòng 10 năm kể từ khi thành lập, Salesforce.com đã đạt được hơn 1,3 tỷ đô la doanh thu hàng năm. Họ đã lôi kéo được rất nhiều doanh nghiệp, thu hút khách hàng mới. Ngày nay, Salesforce.com có hơn 15.000 nhân viên và doanh thu hàng năm ở mức 7 tỷ đô la. Đây là một trong rất nhiều câu chuyện minh họa về bước chuyển dịch đại dương xanh thành công. Tải ứng dụng để nghe trọn bộ Sách nói : voiz.vn/download

Looking for ways to stand out in your industry, but not sure where to start? Renee Mauborgne and TheSkimm founders, Danielle Weisberg and Carly Zakin are here to help! You'll learn how to think more creatively for your business — and when to throw out the rule book and follow your curiosity.

Blue Ocean Strategy

Few of us could imagine ending up with full custody of a younger sibling and becoming the primary caregiver for them and then discovering they had a terminal condition as they turned 15 years old but that is the story of my guest Andrea Wilson Woods who has gone on to become an advocate for better cancer healthcare and treatments in the US, especially for sufferers of liver cancer, the disease that she sadly lost her sister Adrienne to. In this episode:The challenges of becoming a health advocateChannelling grief into something goodHow one person really can make a differenceThe realities of trying to make change through political channelsWhat kept Andrea going when she felt like quittingWhat you need to know if you're starting an NGOThe power of storytelling in creating changeAndrea's very first experience talking about her story in publicand much more besides.I apologise once again for the interview cutting out early,  just as Andrea was telling us about her book. However, you can check the book out here: Better Off Bald: a life in 147 days and if you'd like to know more about Andrea's non-profit Blue Faery, you can check it out here: https://www.bluefaery.org/Andrea's book recommendation was Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. Once again, thanks for listening to the show and if you got any value or lessons from this episode, please share it with your network. I will soon let you know the details of the new show sponsor and also my new book which will be launching in 2022, all about building professional influence through podcasting. Remember to subscribe, if you haven't already? Please consider leaving us a review, it really helps others to decide if the show is worth a listen and also helps me to steer the show forward.Have an amazing week. Go and make great things happen.One-Stop online solution All the online services you need to sell online courses, products and coaching in one service. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show (https://speakinginfluence.supercast.tech/)

This episode highlights "The Blue Ocean Strategy" by Renee Mauborgne and W. Chan Kim to help you prepare for your end of year planning strategies.  The episode provides tips on using some of the tools to help walk through the process of creating blue ocean ideas.

Debemos dejar a un lado la competencia destructiva entre las empresas que desean pelear por precios o promociones en un mismo mercado. Esta lucha solo golpea la sostenibilidad de las empresas. Estas son considerados océanos rojos. En el libro “la estrategia del océano azul” hablaremos de cómo las empresas pueden buscar en competir en nuevos mercados y crear nuevas oportunidades de negocio. El libro escrito Cham Kim y Reneé Mauborgne busca crear espacios de mercado donde la competencia sea irrelevante.

Wendy Perry is the Managing Director of Workforce BluePrint and  Entrepreneur Facilitator for Adelaide – West, Switch Start Scale.  Wendy is an entrepreneur herself, with her business doing work all over the world. Further to this, she is also an author, educator, explorer, innovator, mentor and speaker on Entrepreneurship and Innovation. Wendy is also a renowned expert in Workforce Planning and Development, Vocational Education and Training (VET),  International Capability and Capacity Development.  Wendy is living a life purpose, working to her strengths in Mentoring and facilitation, where she works alongside entrepreneurs, founders, individuals, organisations, start-ups, scaleups, students and unicorn companies.  On top of her own business, Wendy is strongly aligned to other business interests and partnerships, which include Australia Bhutan Ventures, Blue Poppy Ventures and Big Kids Adventures. In this episode, Wendy shares insights into her career journey, to the world she finds herself in now, her description of an entrepreneurial mindset and her approach to scaling the business globally: with tips on,  where to start, what countries to look at and a typical approach to take. We also discussed how to improve productivity and get stuff done, and how she manages her busy schedule. We talked about what is workforce strategy and why is it important, what the future of work looks like and to finish up, Wendy shared with us the meaning of her personal # of #humblehustle. Where to find Wendy PerryLinkedInEmail: wendy@workforceblueprint.com.auJoin the conversation on Synergy IQ LinkedIn, Facebook and Instagram (@synergyiq) and please support other leaders by liking, subscribing and sharing this podcast. Access SynergyIQ Website to get to know more about us. Say hello to our host Daniel on LinkedIn.Books  and podcasts mentioned on this episode: The Subtle Art of Not Giving a F*ck  - by Mark MansonBlue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant - By W. Chan Kim, Renee Mauborgne

Standing out from the competition is necessary to attract new customers and maintain business growth, but are your current marketing efforts helping you reach this goal? If they're not, you might find yourself lost in the sea while your competitors pull ahead. In today's episode, we are discussing how to grow your business through video with  Jessica Edwards, a Realtor, and owner of Jessica Edwards & Associates is known for her innovative use of technology and video and cutting-edge marketing tactics. She joins The CoLab hosts Megan Marsh and Andres Munar to discuss how these tactics can be used to help small businesses grow. Show Notes: Consumers are just a few clicks away from an endless sea of videos thanks to smartphones and computers. The use of video to market businesses, products, and services continue to rise. Luckily, you don't need to invest thousands of dollars to break into video, so even small businesses have a chance to add it to their marketing toolbox. This week's CoLab guest Jessica Edwards has been at the forefront of video marketing for Coldwell Banker. She shares her expertise with hosts Megan Marsh and Andres Munar in this episode. Ready to dive in? Here's what we're covering in this episode of The CoLab: [01:15] Expensive commercials have long set the standard for video marketing, but video technology became more widely accessible in the mid-2000s. This prompted businesses big and small to harness its power for their own marketing platforms. [08:08] Video marketing gives business owners an avenue for building trust and connecting to clients before they even step foot in an office or store. [15:06] Video can be a daunting medium but Jessica says one of the keys to making it work is to keep yourself from overanalyzing and over-critiquing the content you create through it. [22:44] You don't need thousands of dollars invested in equipment and software to make a splash with video. Start simply by recording on a phone and upgrade as demand for content increases. [31:52] Not every video you create for your company has to be promotional. Video also gives you an opportunity to put a personal touch on ordinary business practices, such as welcoming new clients. Click here to purchase Blue Ocean Strategy and Blue Ocean Shift by Chan Kim and Renee Mauborgne. Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.

111: The Importance of Strategic Visioning as a Nonprofit Leader (Chris Jackson)SUMMARYThere are many essential elements to successful nonprofit leadership, but perhaps none more important than an ability to conceive and implement a strategic vision. Chris Jackson has demonstrated that exact skill, and shares it with our listeners on episode #111 of the Path Podcast. Chris leads Goodwill Industries of the Southern Piedmont, one of the largest nonprofits in the Southeastern United States. He talks about how he's incorporated different experiences throughout his leadership journey, and how they now apply to his staff and board development, his focus on organizational culture, and how he continues to manage a large organization with agility and focus.ABOUT CHRISChris Jackson is President and CEO of Goodwill Industries of the Southern Piedmont; he has held this position since June 2017. Chris joined Goodwill in November 2010 as VP of Strategic Planning & Organizational Development. Later, as Executive VP of Workforce Services & Organizational Development, Chris implemented a bold strategic plan resulting in a redesign of client services, increased partnerships with other agencies, improved team member engagement, and new, dynamic partnerships at the Goodwill Opportunity Campus. At Goodwill, Chris leads with purpose and a commitment to creating a culture of support for all individuals to see possibilities, seize opportunities and prosper. A commitment to partner with people in a way that promotes dignity and builds on the inherent strengths everyone possesses. A commitment to serve others with excellence regardless of their background, circumstance, or color of their skin. Chris is actively involved in the community as a member of the Board of Directors for Charlotte Works Charlotte Rotary, and the Charlotte-Mecklenburg Housing Partnership. He is chair of the Charlotte Mecklenburg Workforce Development Providers Council, a member of the Greenlight Fund Selection Advisory Council, Mecklenburg Executive Collaborative Steering Committee, and the City of Charlotte's Public-Private Partnership on Racial Equity. Chris enjoys riding motorcycles, working on home projects and attending jazz concerts. He and his wife Renee live in Charlotte, and have three adult children and four grandchildren.EPISODE TOPICS & RESOURCESMichael Abrashoff's book It's Your ShipJim Collins' book Good to GreatW. Chan Kim & Renee Mauborgne's book Blue Ocean StrategyReady for a Mastermind?  Check it out here

Chiến Lược Đại Dương Xanh là một cuốn sách kinh điển về xây dựng chiến lược phát triển bằng việc tạo lập các thị trường mới thay vì phải cạnh tranh đẫm máu trong một thị trường đã có rất nhiều đối thủ. Cuốn sách được viết bởi bộ đôi tác giả Chan Kim và Renee Mauborgne- hai tác giả đều là giảng viên tại Viện kinh doanh Châu Âu INSEAD . Họ đứng thứ 1 trong danh sách những nhà kinh doanh có ảnh hưởng tư tưởng lớn nhất. Bằng cách viết chặt chẽ cùng việc lồng ghép các ví dụ thực tế, cuốn sách đã trả lời một cách hoàn hảo câu hỏi: “Làm thế nào để tạo khoảng trống thị trường và vô hiệu hoá cạnh tranh?” -------------------------------------- LIÊN HỆ VỚI CHÚNG MÌNH TẠI: Email: 5phutdocsach@gmail.com Instagram: @5phutdocsach

Trying to wrap our heads around all the news on cryptocurrency, block chain technologies, and NFT's can be overwhelming.  This conversation will help you find your bearings in the middle of ALL the hype. Every serious entrepreneur needs to spend the time getting to know more  about what is happening in this space. Tristan Pelloux is the Founder and Editor at Fintech Review and Director at Strategwhy. This is on the back of many years of international experience. Prior to embracing the entrepreneur life, Tristan worked in Corporate Strategy at Virgin Money UK in London for 5 years. His last role focused on developing strategic partnerships with fintech startups and big technology companiesTristan's top picks for the #LeadersAreReadersSeries:Blue Ocean Strategy by Renee Mauborgne  and W. Chan Kim HBR's top 10 Reads On Strategy (including featured article "What Is Strategy?" by Michael Porter) Articles mentioned in episode:Kodak moment in financial services?Resources mentioned in episode:https://www.coindesk.com https://cointelegraph.com https://www.payoneer.comTo connect with Tristan:https://fintechreview.net LinkedIn @ Tristan PellouxTwitter @ fintech_review Facebook @ fintechreview.net Instagram.com/fintechreview Thinking about starting your own podcast:Join Buzzsprout! We are with buzzsprout and our experience has been phenomenal. There online community on their Facebook page has helped with all the questions we had. They have a YouTube channel that will walk you through all you need to get started. But really, start with what you have in a quiet room, and share your message. Make you contribution to the social conversations of our day.  And... you'll get a $20 Amazon Gift Card (sent after 2nd paid invoice) when you use this link :https://www.buzzsprout.com/?referrer_id=1093280 Reinventing Perspectives has a

Sean Michael Lewis shares his reading list for the Month of April.  Deep Work by Cal Newport: https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692/ref=sr_1_1?dchild=1&keywords=deep+work&qid=1617416105&s=books&sr=1-1 The Time Block Planner: https://www.amazon.com/Time-Block-Planner-Daily-Method-Distracted/dp/0593192052/ref=sr_1_1?dchild=1&keywords=time+block+planner&qid=1617416124&s=books&sr=1-1 Business for Punks by James Watt: https://www.amazon.com/Business-Punks-Break-Rules-BrewDog/dp/1101979925/ref=sr_1_2?dchild=1&keywords=business+for+punks&qid=1617416139&s=books&sr=1-2 Blue Ocean Strategy by Chan Kim, Renee Mauborgne: https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/ref=sr_1_1?dchild=1&keywords=blue+ocean+strategy&qid=1617416158&s=books&sr=1-1  

Dr. Heimke shares how presenting comprehensive treatment plans help you work more efficiently and increase case acceptance. Listen in as he shares how asking patients what their goals are sets in motion the treatment plan to achieve the best esthetic result and inevitably sets patients at ease. Connect with Dr. Heimke  – https://www.everyonelovesmysmile.com/ jheimkedmd@gmail.com C – 216-496-8132 Resource Recommendations – -Blue Ocean Strategy By – Renee Mauborgne and W. Chan Kim

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .Want to learn how to monetize your message online? Check out the One Funnel Away Challenge at https://gambrill.com/ofa .0:43 "Blue Ocean Strategy" W. Chan Kim and Renee Mauborgne https://amzn.to/3jwQYXW .2:55 "Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level " Ryan Levesque https://amzn.to/2HuRadA .2:56 "Choose: The Single Most Important Decision Before Starting Your Business" Ryan Levesque https://amzn.to/3jt8xIn .5:12 Word Cloud generator https://www.wordclouds.com/ .8:30 Answer the Public https://answerthepublic.com/ .        #unleashawesome  #entrepreneur  #marketresearch #success #navigate #jmtdna #unlearn #imc2020 #gooyow #tribelive2020 #getinthegame  #sidehustle #4hww #leaderslead #funnelhacker #changemanagement #getoutofyourownway #kajabi #10x #google #youtube #answerthepublic #ask #ryanlevesque #blueoceanstrategy #blueocean #sharktank CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this podcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

We live and are surrounded by things that can change us or leave an influence or impacts on us.  There are things, people or events that quakes us to our core. Things that may have profoundly impacted us and maybe made us a better person one way or another. In Today’s episode, I’m going to be sharing with you a topic that is near and dear to my heart.  Most of you who know me know that I'm a voracious reader and I’m excited to share with you my Top 5 most impactful books in my business and I’d say they all impacted me positively.  I’m going to be sharing a little something about the Entrepreneurs Book Club so don’t miss this and who knows, you too might get impacted by these books I’m going to share.   In This Episode: [00:20] It’s a solo episode [00:50] Today’s topic [01:40] Entrepreneurs Book Club  [03:25] Most important and No.1 in my list: The Founder’s Dilemmas by Noam Wasserman [03:40] What the book is about and the mistakes we make when starting a business. [05:34] The most impactful about the book is naming The C-level roles. [07:12] Second book is The E-myth Revisited by Michael Gerber [07:48] The importance of realizing the 3 most important roles in the business. [09:36] Identifying what role you are in that or roles you should hire. [10:15] Clearly see your role & potential role of your business partner would be. [10:40] The third and has equally impacted me as no.2 is The Virtual Freedom by Chris Ducker [11:00] A must read book before starting a business. [11:23] Foundation to creating and working with a virtual team [12:12] Identifying who are your first hires. [13:13] Importance of creating a forelist. [14:28] Hiring a general VA. [15:10] Fourth book is The Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne [17:05] This book is knowing and identifying a blue ocean [18:40] Example of how to create a blue ocean. [19:50] Introduction to Wizards of Ecom [20:30] The Fifth book is Hug Your Haters by Jay Baer [21:30] Hug your hater is about having a simple customer service approach for any scenario. [22:30] Hope to hear your feedback. Links and Resources: Wizards of Amazon: Wizards of Amazon Courses:  Wizards of Amazon Meetup: The Entrepreneurs Book Club Book References: The Founder's Dilemmas by Noam Wasserman: The E-Myth Revisited by Michael Gerber: Virtual Freedom by Chris Ducker: Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne: Hug Your Haters by Jay Baer

In this episode Mark Bowness shares how he turned around a personal trauma, that left him searching for ‘quickest ways to die’ into a life filled with intent, heart and soul. Founder of We Build Tribes, Mark shares his vision to positively impact the lives of 1 billion people and how he has used social media as a vehicle to help coaches, thought leaders and mentors to build purpose driven tribes. Guide to the Key Take Aways   Understanding what makes a tribe. (3.56 – 4.43) Creating an unstoppable dream (4.44 – 6.56) Building a roadmap to engage with your audience (6.57 – 8.19) The 8 principles of building a tribe to launch, grow, and scale. (8.20 – 12.42) Mark shares his origin story and his motivation and passion for building tribes.(12.43 – 16.10) Transforming 200 acre of land in Fiji into the now famous Tribewanted (16.11 – 11.24) Mark describes how looking back into his past made him proud of where he is now. (11.25 – 19.20) How to be motivated in life. (19.21 – 20.53) Using social media platforms to build a vehicle to build your tribe. (20.54 – 21.06) A beginners guide to building a Facebook group for your business. (21.07 – 24.39) How Mark celebrates his success (24.40 – 25.33) Mark’s biggest mistakes and lessons learnt (25.34 – 25.53) Mark explains why he has “contracts for everything” (25.54 – 26.38) Essential books for entrepreneurs. (26.39 – 27.43) Blue Ocean Strategy by Renee Mauborgne and W. Chan Kim The Power of Now Journal by Eckhart Tolle Crushing It by Gary Vaynerchuck What inspires Mark Bowness (27.44 – 28.28) Number one growth opportunity advice (28.29 – 29.49) Thoughts on business coaching and masterminds (29.50 – 30.29) How to get in contact with Mark Bowness? (30.30 – end)   Facebook - We build tribes www.markbowness.com www.webuildtribes.com www.tribewanted.com

Laut biru ada di setiap jenis bisnis, kamu cuma perlu lebih teliti dalam melihatnya. Cara terbaik untuk mengalahkan kompetisi adalah dengan tidak bersaing dalam kompetisi. Temukan laut birumu yang tersembunyi dan kerja kerasmu akan terbayarkan. Kali ini saya akan membahas buku Blue Ocean Strategy karya W. Chan Kim dan Renee Mauborgne. Buku ini membahas tentang teori laut biru dalam dunia bisnis. Jadi, di teori ini, ada dua jenis laut yaitu laut merah dan laut biru. Breaktime - Silent Film Light by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100302 Artist: http://incompetech.com/

In this episode, Foti Panagiotakopoulos joins me. He is the VP for Growth at euroVPS and also the founder of GrowthMentor. In the show, Foti talks about how he started his career as the only non-technical hire at a very technical company. He shares how he used this opportunity to create and shape the role that it is now.He also shares the challenges he experienced and how he tackled these in a very surprising way. Take a listen and find out how!Key TakeawaysIt's okay to make mistakes, as long as you are learning from them, and not making the same mistakes again.Learn from everything you doDon't underestimate the importance of building relationships and networking Take pride in doing the hands-on "dirty work". This teaches you the importance of doing things in the right wayBe realistic about your strengths and weaknesses. Once you know what your strengths are, double-down in themBreak down your goals into achievable pieces that you can complete and tick off your listCreate more than you consumeLearning on-the-fly is a great way to pick up and build the skills and knowledge that you needBootstrapping is a great way to get things startedDon't spread yourself too thinlyBook MentionedFoti recommends reading Blue Ocean Strategy by W Chan Kim and Renee Mauborgne.Connect with FotiYou can connect with and learn more about Foti by visiting his LinkedIn page. Find out more about euroVPS and GrowthMentor.  Support the show

In the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne they talk about how most current markets are a red ocean, meaning the same small school of fish are being fed on by a huge number of sharks… Even the submarkets are bloody, and staking a claim in that market can be difficult at best… In Russell Brunson’s book Expertises Secrets, he talks about how many people look at a niche and jump right in without looking at the market and how much of a red ocean it may be… Choosing an online business has to be carefully reviewed. What can you offer that no one else has? What’s your unique angle, and is it relevant? Blue oceans exist, and they are VERY profitable… Will you even know it when it comes your way? If your ocean is blood red, let’s talk… Get your FREE copy of the Social Media Video Content Planner HERE! www.hobiejohnson.com facebook.com/thehobiejohnson Disruptive Innovation YouTube hobie@hobiejohnson.com The Supplement that is going to disrupt an industry! Watch this 90 second video, and be informed! Disrupting a $132 Billion Dollar Industry! If you want to know more, connect with me!

032: Community Leadership in the Philanthropic Sector (Michael Marsicano)SUMMARYMichael Marsicano leads one of the largest community foundations in the United States. He is passionate about bringing communities together to maximize philanthropy and improve all aspects of society. Like nonprofit leaders around the world, he was faced with an unprecedented challenge – and opportunity – with the arrival of COVID-19. What did he do? He mobilized his team and collaborative partners throughout the region to quickly establish the COVID-19 Response Fund, one of the largest efforts anywhere in the country. While the fund itself is a fascinating study in community partnerships and the power of philanthropy, Michael and I discussed much more. What are the lessons nonprofit leaders should be learning right now, and how can they best leverage their teams, their boards and their donors? What does this mean for the nonprofit sector after we get through the initial relief efforts? What does this mean for arts & culture organizations that are not on the front line of relief efforts but are hurting, nonetheless? These are just a few of the topics we discussed, and Michael offered words of wisdom and actionable takeaways in every case.ABOUT MICHAELMichael Marsicano, Ph.D., is President and CEO of Foundation For The Carolinas, the community foundation serving Charlotte and the surrounding 13-county region. The Foundation leads a variety of civic leadership initiatives in areas such as affordable housing, economic opportunity, public school reform, the arts and the environment. Since Dr. Marsicano joined the Foundation in 1999 its assets have grown from $245 million to now more than $2.6 billion. During that time, FFTC rose from the 35th largest community foundation in the U.S. to currently the 6th largest, and now manages nearly 3,000 charitable funds. During his tenure, contributions to FFTC-held funds have exceeded $4 billion and grant awards to nonprofits total more than $2.8 billion. Dr. Marsicano joined FFTC after serving as President and CEO of the Arts & Science Council in Charlotte for 10 years. During his tenure, the United Arts Fund moved to the nation’s highest in per capita in annual giving and became one of the largest endowed arts councils in the U.S. A native of New York, Dr. Marsicano received his Bachelor of Science, Master of Education and Doctor of Philosophy from Duke University. He is married to the Rev. Leslie Montfort Marsicano, also a graduate of Duke University and the Duke Divinity School. EPISODE TOPICS & RESOURCESAnthony Doerr’s book All the Light We Cannot SeeYuval Noah Harari’s book SapiensChan Kim and Renee Mauborgne’s book Blue Ocean Strategy

This episode explores the difference between step-wise and incremental progress. We’ll discuss thoughts from startups, venture capital, established tech companies, politics, combat, grappling, investing, marketing, and the movie Zoolander. We’ll discuss thoughts from Gabriel Weinberg’s Traction, Bill Gates, Tim Ferriss, Newt Gingrich, Sun Tzu’s The Art of War, Peter Thiel’s Zero to One, wrestling, Jiu Jitsu, strength training, Jocko Willink, the Navy SEALs, the Green Berets, the CIA, the US Government, Mohnish Pabrai’s Dhandho Investor, W. Chan Kim and Renee Mauborgne’s Blue Ocean Strategy, Richard Branson, Al Ries and Jack Trout’s The 22 Immutable Laws of Marketing, Charlie Munger, and Derek Zoolander. Here’s the point: anyone who is great focuses on moving the needle. Review Strategy Chain at https://podcasts.apple.com/us/podcast/strategy-chain/id1492935567 Find Amazon affiliate links at http://strategychainpodcast.com/support Send me (Michael Roberson) questions at http://strategychainpodcast.com/contact Sign up for the email list at http://strategychainpodcast.com/ Social Media @strategychain (Facebook, Twitter, Instagram, Medium)

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Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne --- Support this podcast: https://anchor.fm/bestbookbits/support

That's a wrap for Season 6 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 7, which launches early January 2020. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lg7tWMfV.jpg If you didn’t get the chance to listen to all of our ten Season 6 episodes, this bonus show gives you a recap of the great conversations I had over the past three months with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg We're excited to announce our partnership with Golf Genius Software and look forward to telling you more about the elegant solutions they've created to simplify running golf tournaments. Go to https://www.golfgenius.com/ to learn more! Our Season 6 guests were: Episode 1 Professor Renée Mauborgne - Blue Ocean Strategy Co-author Creating New Golf Markets That Make The Competition Irrelevant (https://modgolf.fireside.fm/062-renee-mauborgne) Episode 2 Kevin Thistle - CEO of The PGA of Canada Building Links That Welcome Newcomers To The Game (https://modgolf.fireside.fm/063-kevin-thistle) Episode 3 Tanelle Bolt - Founder, RAD Society / Adaptive Para-golfer Finding a New Life and Purpose Through Golf (https://modgolf.fireside.fm/064-tanelle-bolt) Episode 4 Dr. Roger Hawkes - Executive Director, The Golf and Health Project Revealing The Health and Wellbeing Benefits of Golf (https://modgolf.fireside.fm/065-roger-hawkes) Episode 5 Gina Rizzi - Principal, Radius Sports Group Connecting Sustainability, Corporate Social Responsibility and Sport (https://modgolf.fireside.fm/066-gina-rizzi) Episode 6 Larry Gilhuly - USGA Agronomist with the TEE IT FORWARD program TEE IT FORWARD To Increase Enjoyment and Participation in Golf (https://modgolf.fireside.fm/067-larry-gilhuly) Episode 7 Rich Katz - Founder and Principal, buffalo.agency Making a Positive Statement About "The State of Golf" (https://modgolf.fireside.fm/068-rich-katz) Episode 8 Adam Heieck - CEO of Youth On Course Growing The Game By Providing Youth Access To Affordable Golf (https://modgolf.fireside.fm/069-adam-heieck) Episode 9 Azucena Maldonado - Founder of Latina Golfers Association Transforming Latina Women's Lives Through Golf (https://modgolf.fireside.fm/070-azucena-maldonado) Episode 10 Dale Merritt - CEO of Golfpay Creating Frictionless Customer Experiences For Recreational Golfers (https://modgolf.fireside.fm/071-dale-merritt-golfpay) Special Guests: Adam Heieck - CEO of Youth On Course, Azucena Maldonado, Founder of The Latina Golfers Association, Dale Merritt - CEO of Golfpay, Dr. Roger Hawkes, Executive Director for The Golf & Health Project, Gina Rizzi - President of ARCUS Marketing Group and Principal of Radius Sports Group, Kevin Thistle - CEO, The PGA of Canada, Larry Gilhuly - USGA Agronomist and TEE IT FORWARD program advocate., Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift, Rich Katz - Founder and Principal, Buffalo.Agency, and Tanelle Bolt - Founder of The RAD Society and Adaptive Para-Golfer.

En el mundo actual de competencia feroz, muchas empresas y negocios están buscando estrategias para mantenerse por delante de la competencia. Como tal, hay varias estrategias comerciales que una empresa puede adoptar. Se debe elegir según las preferencias y requisitos individuales. En los últimos tiempos, la popularidad de la estrategia del océano azul ha aumentado enormemente. Escrita por Renee Mauborgne y Chan Kim, la estrategia del océano azul implica explotar un espacio de mercado indiscutible y alcanzar altas ganancias y crecimiento. Los autores analizaron los movimientos estratégicos de más de cien industrias antes de escribir este libro. Según ellos, las compañías del mañana tendrán que crear mercados incontestados para lograr el éxito, en lugar de luchar contra la competencia. El océano rojo y el océano azul son dos metáforas clave que han sido utilizadas por los autores para describir el universo actual del mercado. El océano rojo se refiere a la cosecha actual de empresas e industrias. Los límites de cada industria son aceptados y definidos. En los océanos rojos, las empresas tienen que superar a sus competidores para lograr ganancias. Como resultado, el crecimiento y las ganancias de las empresas se reducirán. El océano rojo es una analogía con la competencia despiadada. Océano azul, por el contrario, incluye todas las empresas que aún no se han formado o espacios que no se han ocupado. Por lo tanto, el espacio del mercado no está definido y no hay competencia. En este concepto, la demanda tiene que ser creada en lugar de competir con ellos. Las oportunidades de crecimiento son altas y las empresas pueden obtener ganancias inesperadas muy rápidamente. Blue Ocean simboliza un espacio de mercado sin explotar que tiene un potencial amplio y profundo. La innovación de valor es un término importante asociado con esta estrategia. La innovación puede ser un producto o servicio. Para crear un océano azul, la innovación debe crear valor tanto para el cliente como para la empresa. Otra característica de esta estrategia es que funciona mejor cuando la demanda es menor que la oferta. Entre las diversas estrategias comerciales disponibles en la actualidad, las basadas en la competencia ofrecen la oposición más rígida a esta estrategia. Si bien los autores de este libro admiten que las estrategias basadas en la competencia pueden ser exitosas, no serán adecuadas para un alto rendimiento sostenido. Las oportunidades de crecimiento y ganancias son limitadas en las estrategias basadas en la competencia.

Marie Forleo interviews author of the Blue Ocean Strategy and Blue Ocean Shift, Renee Mauborgne, on making your competition irrelevant. If you want to make big shifts within your business, this is a must-watch episode! Be sure to listen and subscribe to the Marie Forleo podcast! Additional Resources:  Marie Forleo Podcast Marie Forleo Instagram High Performance Planner HPX Optimized Supplement HPXLIFE.com Brendon's Instagram Help Our New Show! We hope you enjoyed this episode of HPX podcast! Please share it with 3 friends right now. And if you post it on social media, use #hpxlife because we’re always giving away prizes to our tribe. Tell some people about this episode - it’s on each of us to spread positivity and empowerment during these times of chaos and negativity, right? Be the dealer of hope and education in your tribe. If you’d like to help us here at HPX, then also please rate and review the podcast on Apple Podcast. Give us some stars and cheer us on because believe it or not it really helps and I read all of them. We’re thankful to have you here in the HPXLIFE community, so be sure to go deeper at HPXLIFE.com.    About HPX We - Denise and Brendon - started HPXLIFE so that we could bring you the insight, tools and inspiration to live what we call the high performance experience. It’s that state of being and living where you’re on your A game, where you truly feel vibrant, connected and excellent in every part of your life. That’s a tall order, and we all have tough days, but think of those things: if you felt vibrant every day; if you were intentional about connecting with others, and connecting with the best within you; and if you sought to deliver your purpose with real excellence every day, well, you’d be among the few people out there who don’t go through the motions, who rise above average, who seek to become extraordinary. We believe everyone wants to live their best life but sometimes need more perspective, or coaching, or training to get there. That’s where we come in at HPX. If you ever need some online training or other resources to get ahead faster, head over to HPXLIFE.com. We’ve got planners, supplements, blog posts, and community to help you go to the next level. We also have a library of the best personal and professional development courses in the world for one low annual membership. We just call it the HPX membership. Customer’s call it the Netflix of Personal Development. Check it out at HPXLIFE.com.    

If you’re a regular listener, you already know some of Matt and Kia’s favorite books, as well as have a long list recommended by all of their guests. In this podcast, listen in to hear their all time top 5 must read books and why. Don’t miss Matt and Kia’s “cliffsnotes” so you know which books you want to read first! And they couldn’t resist mentioning a bunch of other awesome books you’ll want to add to your list as well, including, of course, Profit First by Mike Michalowicz. Matt: Book Yourself Solid – Michael Port (https://amzn.to/2MG3DNp) Hug Your Customers – Jack Mitchell (https://amzn.to/2Xn64oQ) Purple Cow – Seth Godin (https://amzn.to/2JUxm2I) Customer Mania – Ken Blanchard (https://amzn.to/2WC4QsI) High Performing Habits – Brendon Burchard (https://amzn.to/2JWpu0K) Kia: The Secrets of World of Mouth Marketing – George Silverman Blue Ocean Strategy – W. Chan Kim & Renee Mauborgne (https://amzn.to/2MBHBeG) Getting Stuff Done – David Allen (https://amzn.to/2If1Fho) StrengthsFinder 2.0 – Tom Rath (https://amzn.to/2MrpQhK) Boundaries – Henry Cloud and John Townsend (https://amzn.to/2MmTx3t) Love Does – Bob Goff (https://amzn.to/2XppnxB)   (#) [00:00] Welcome to from nothing to profit, a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. [00:15] Hey everybody, welcome to the podcast. Today’s episode is gonna be kind of fun. As you know, probably from listening to the podcast, Kai and I are big book fans and so we wanted to kind of share our top five books for each, I guess just top five bucks. So kind of do you have your top five bucks? Are you ready? [00:31] I do. Now I kind of have a top five books in lots of different categories into books. So I tried to make this one my business top five, so yeah. [00:43] And that’s what I kind of did too. So these will be, what’s interesting is I think there’ll be business books, but there’s so much like kind of this self help in there and just about like getting rid of head trash and stuff like that. So, but I think, yeah, the minor definitely business centered for sure. So [00:55] yeah. Yeah, I always do books that like has kind of shaped my life because I do have certain authors that I feel like their viewpoint on the world has helped me figure out who I want to be. Like Madeleine L’Engle or Anne McCaffrey, which are not really, people don’t really read those very much, but I felt like for this podcast I want him to be pretty specific and do things that are going to help people straight up in their business. So I’m a cyber fraud. [01:21] That’s where I’m at too. Cool. So do you want me to start? I’ll start. It doesn’t work. Yeah. Yeah, you do your first one. Okay, so the first book, this one I’m doing first because it was one of the first books that we read that actually launched our business and helped us and it’s actually book yourself solid by Michael Port. Have you read that one yet? No, I haven’t. Okay, so it’s a, it’s a general business book. It kind of talks about like basically he has likes on some philosophies in there like a red rope policy, which is basically like not everybody can do business with you kind of thing. And that was really good for us so that he starts to make you think like, okay, you have the small set of people that you’re marketing to and that you’re working with and you don’t need to work with everybody. So it’s just a really kind of a general book about business, but it’s, it’s super good and really comprehensive. It’s a pretty easy read. He’s entertaining and he’s got, he’s got some other... Support this podcast

“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways" To kick off Season 6 our host Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/X7wcIstN.jpg On this episode Renée and Colin cover a wide range of golf industry topics including: • How non-golf oganizations like Cirque de Soleil, Airbnb and Apple have applied Blue Ocean Strategy to their success. • How you can shift your organization from competing to creating with tools and a framework in a risk-minimizing way. • If you want to create a blue ocean, you can’t look at what people are doing in your competitive set. You need to look outside to understand how to shift what you do to creat new value. To learn more about how Blue Ocean Strategy has unlocked new growth in the golf industry, read Colin's blog post "Turning Green Fairways Into Blue Oceans (https://www.blueoceanstrategy.com/blog/turning-green-fairways-into-blue-oceans/)". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jDH9SdbW.jpg Renée speaks about how successful companies have created new products/services/experiences that appeal to the ocean of "non-customers" that both Topgolf and Cirque de Soleil have captured. Rather than competing over the existing customers your industry fights over, Blue Ocean Strategy allows you to attact a much bigger audience found in the "Three tiers of non-customers". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xzAuVD8-.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ARuQ4KxZ.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/l4okoX8c.jpg To learn more about Blue Ocean Strategy, visit their website at https://www.blueoceanstrategy.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Y-1ouf4M.jpg (https://www.blueoceanstrategy.com/) Special Guest: Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift.

Blue Ocean Strategy (Book Review) Today I read one of the most amazing business books I've read in my entire life and this is "Blue Ocean". Here is the book descriptions extracted from Amazon: "Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave? The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents―now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one ― Alignment, Renewal, and Red Ocean Traps ― that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space―and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need―from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success." Blue Ocean Strategy Book: https://simpleprogrammer.com/yt/blueocean

This is the store of Cirque du Soleil. An international best seller, "Blue Ocean Strategy" by W. Chan Kim & Renee Mauborgne, teaches us how to create Uncontested market space and make the competition irrelevant. The slides used in this presentation are curtesy from Harvard Business Review. How do you create and capture new demand in the Real Estate Business? Blue Oceans focus on Value & Cost. Red Oceans focus on Value or Cost.

In this episode I speak to Joshua Long - an entrepreneur, strategy and sales guru and a consultant who focuses on helping businesses break through their current revenue plateaus and unlock rapid growth.   He launched BottleneckBreakthrough.com to focus on unlocking sustainable growth for businesses, and has just launched the‘Bottleneck Breakthrough’ book to help entrepreneurs and business owners implement his Bottleneck Breakthrough Method.   1:18 - Welcoming Joshua to the show and some of his background information, including his business, BottleneckBreakthrough.com, and his book, Bottleneck Breakthrough.   2:58 - Looking backwards as a problem for personality types and businesses.   4:22 - The importance of mindsets and why it can be difficult to address.   5:10 - Building credibility with early wins; often not being qualified to run a business when you start a business and Joshua’s experience with that.   6:30 - Venture capitalists investing in teams rather than companies and how that relates to learning as you go and being agile; reaching a ceiling in business and needing outside assistance to continue forward.   8:00 - The counter-intuitive nature of entrepreneurs needing to be aware that they eventually get to a point where they’ve reached the limits of their own ability and Matthew’s example from LinkedIn.   10:48 - Perspective as one of the key things Joshua brings to people’s businesses and seeing things holistically.   12:27 - Working more with established businesses rather than startups.   13:33 - Focusing on outcomes as a way to connect clients to how Joshua can help them.   16:03 - Looking at mindsets and limiting beliefs to figure out why you’re doing something the way you are and how that affects companies.   19:22 - Differentiating Joshua’s services from the shallower approaches to consulting; comparing paying for coaching to buying a gym membership.   25:02 - The effects of working with people like Chet Holmes and Tony Robbins; Joshua’s story from a former colleague in medicine regarding the importance of reps and data.   29:37 - Being able to see through the noise of your business and leveraging your relationships in order to see more clearly.   32:27 - Why intelligent, capable business owners sometimes overlook some of the most simple business principles.   36:24 - The element of fulfillment and how Joshua’s guidance can help clients to get closer to that.   39:09 - The different terms and titles that get thrown around in Joshua’s industry and how he addressed them through his book.   43:00 - Not running people’s businesses, but just giving businesses new ideas and empowering them to make new strategic decisions.   46:35 - Where Joshua sees his own bottleneck.   48:42 - Bringing in coaches for himself and the value of investing in yourself.   54:46 - The questionnaire.   56:52 - Getting in touch with Joshua.       Resources and Links Mentioned:   BottleneckBreakthrough.com   Bottleneck Breakthrough book   Reid Hoffman   Peter Thiel   Chet Holmes   Jim Rohn   Perry Marshall   Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne   Facebook   LinkedIn

This week on Art of the Kickstart we spoke to Ron Lynch of Big Baby Agency about his work with BackStrong, a Kickstarter campaign for a desk chair that fixes your posture. Tune in to learn more about how they’ve raised over $200,000 in just over a month, with more than 3 weeks remaining on their campaign! Hint: it involves celebrities from Justin Bieber to Paula Abdul to Chelsea Handler. The BackStrong Chair Fixes How You Sit. Let it do the work. Key Crowdfunding Takeaways Why Kickstarter is a great marketing tool Why it’s important to focus on benefits when marketing a product on Kickstarter How to use celebrity influencers in a Kickstarter campaign Why focus groups and testing are important before launching a product How to set your Kickstarter campaign up for success before it launches Links BackStrong on Kickstarter Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne  The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz and Janet Mills Books by Zig Ziglar Hope for the Flowers by Trina Paulus BigBabyAgency.com Connect With BackStrong @BackstrongChair on Twitter BackStrong on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!   Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.   Transcript

Episode 228: Renee Mauborgne - How To Make Competition Irrelevant (Blue Ocean Strategy) Renee Mauborgne is the co-author of the global bestseller Blue Ocean Strategy and the just released, indispensable follow-up, BLUE OCEAN SHIFT: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth. BLUE OCEAN SHIFT is a New York Times, Wall Street Journal, and USA Today Bestseller, and an International Bestseller. Her book Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.  She served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum. Renee is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She is the highest placed woman ever on Thinkers50.    "If you're going to look at other people, you're going to look like other people." Show Notes: Common Themes of Leaders who Sustain Excellence: Not focused on competing with others They create their own space, independent point of view Always interested in learning. Focused on pieces of information Insatiable curiosity, high level learner, a note taker Enormous propensity for hard work Smart people don't look for short cuts Willing to reinvent self if needed How to not compare yourself to others? "Focus on  delivering a leap in value -- they will come to you." "I don't look at social media. I look at how creative people are." "We are all far more creative than we think we are" "If you're going to look at other people, you're going to look like other people" Blue Ocean Strategy - What is it? Most companies focus on existing conditions, red oceans, bloody, with sharks Blue ocean companies/people "don't focus on competing, they focus on creating" How can this help someone with a side hustle? Or someone who wants to create a side hustle? Don't go into red oceans - don't do what everyone else does - Create your own distinctive space "It's not about market competing, it's about market creating" When people talk about startups, they think "disrupt" -- Renee prefers "non disruptive creation" Tony Robbins didn't disrupt anything. He created a new market (life coaching). He helped create a $2B market The idea of David killing Goliath is romantic but it doesn't typically work that way New industry recently created -- Viagra, Sesame Street, Coaching to get into MBA school, YouTube stylist, Bumble Growth model Solve a new problem (ie. Cyber Security) Redefine the problem the industry focuses on -- Cirque du Soleil -- "Circus and theatre" AirBnB Expand the opportunity scope "Are there patterns that allow them to be linked" "Creation is not a black box" Elon Musk and Jeff Bezos look to deliver overwhelming value, they do not compete "It's not about market competing. It's about market creating." Social Media: Read: Blue Ocean Strategy Read: Blue Ocean Shift Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12

In this Boomtank Book Talk episode, I talk about two books: W. Chan Kim, Renee Mauborgne 's Blue Ocean Strategy, How To Create Uncontested Market Space and Make the Competition Irrelevant and Wallace Wattle's The Science of Getting Rich (which is really not a book so much about money as much as it is about living a full, meaningful, rich life). The first book was first published in 2005 and has sold over 3.5 million copies. It is an Amazon Best Seller. The other was published in 1910 and is a business and personal development classic. Nearly one hundred years apart, the authors all stress the need to create something new in business versus competing with existing businesses, industries and trends to win in the future. The dominant business model we see around us is "competition". If you are struggling with your business, why not embrace a Blue Ocean Strategy and create something new, that's not in existence today? - Tune in an enjoy! https://www.boomtank.com/  P.S. I'd really appreciate a review if you like the episode and show. If so, please leave your review here, in iTunes. Thank you! - Carolyn 

Imagine business without competition. If that sounds counter-intuitive, then listen to Robert and Kim speak with Renee Mauborgne of Blue Ocean Strategy Institute. Find out how to build businesses that open new, unique markets, and leave cutthroat tactics in the dust. GUEST: Renee Mauborgne Learn more about your ad choices. Visit megaphone.fm/adchoices

"I not comfortable with being comfortable, because being comfortable is uncomfortable to me." -Nate Nale- Listen as Mark sits down, live in studio, with Founder & CEO of Easy Peasy Ticketing, Nate Nale, as Nate talks about how The Blue Ocean Strategy is the key to Massive Success, along with his unbelievable story behind the story of changing the game, and creating his company, Easy Peasy Ticketing. Check Out Nate and all the incredible things they are doing at Easy Peasy Ticketing here EasyPeasyTicketing.com , Linkedin.com/in/natenale The Blue Ocean Strategy is a marketing theory from a book published in 2005 which was written by W. Chan Kim and Renee Mauborgne. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, arguing that companies can succeed by creating Blue Oceans of uncontested market space, as opposed to Red Oceans, where competitors fight for dominance, and the Ocean turns Red with Blood. Connect with host Mark Minard, learn about our upcoming live events, Minutes with Millionaires Full Video, Creating a Wealth Mindset & Massive Action Guide, mastermind, at https://MarkMinard.net Want a chance to be a featured guest on Elevating Beyond!? Submit your story here https://markminard.net/share Connect with Mark Minard: Elevating Beyond Facebook: https://www.facebook.com/elevatingbeyond/ Facebook https://www.facebook.com/MarkMinard Twitter https://twitter.com/Mark_Minard Instagram https://www.instagram.com/mark_minard/ Linked In https://www.linkedin.com/in/mark-minard-5904b633/

Industry Leaders from the world of Beauty & Fashion providing thought provoking insights from Inspiring minds. Guests are interviewed on their experiences in both Fashion and Beauty and offer the Beauty Fashion and War audience guidance, wisdom and candor on what?s hot and what?s not in the industry of Beauty and Fashion. Guests are encouraged to be honest, to have fun and give our audience the most authentic answers from their vast experience in this sometimes superfluous industry. A key differentiating factor from other Podcasts that discuss Beauty and Fashion is our desire to discuss spirituality and the key components of professionals in this industry and how applying makeup or designing that perfect outfit, is in fact shifting negative mindset?s and providing a deeper sense of empowerment for both clients and industry experts alike. This is Beauty, Fashion and War! Hosted by Cleo Caban, a decorated war veteran whose spent almost a decade through out the Middle East as a Counter Intelligence Special Agent. Don?t get left behind!   Rhonda Shear Bio Rhonda Shear has been breaking the mold since her beginnings as a New Orleans beauty queen, during her brief stint in politics, as Hollywood actress/sex symbol, touring as a stand-up comedienne, and now as the entrepreneur behind Rhonda Shear Intimates and the Ahh Bra! After appearing on countless TV shows and in films, modeling professionally, and hosting USA: Up All Night for over 450 episodes, Rhonda knows all about costuming, enhancing her own assets, and capturing the attention of audiences around the world. She uses this experience along with her own ever changing body as inspiration for her award winning line of intimates, sleepwear, shapewear and apparel. She has always said about her curves: “I’m a good girl, trapped in a bad girl’s body!” Rhonda encourages women to find an Ahh Moment by embracing curves and expecting more from their lingerie drawers! She prides herself in personally designing and selling quality, comfort, fit, and color in a wide variety of intimate apparel solutions sized from XS to 3X. “Behind every great woman is a great behind!” Building on Rhonda Shear Intimates’ international acclaim Rhonda plans to launch a new line of fragrance & beauty products, expand Rhonda Shear Intimates’ presence in retail, and even write a book within the next year! Must Read’s: Blue Ocean Strategy by W. Chan Kim Look Inside on Amazon - Click Here Description: Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave? Favorite Song: Spooky by Classics IV Listen to Spooky on iTunes - Click Here Social Media Links:  Website: www.RhondaShear.com Pinterest: http://www.pinterest.com/rhondashear/ Linked In: http://www.linkedin.com/in/rhondashear Twitter: https://twitter.com/RhondaShear Youtube: https://www.youtube.com/channel/UCe3bR_qy4sJt2odIqUd30rw Instagram: http://instagram.com/rhondafunnygirl Facebook: https://www.facebook.com/RhondaShearFanPage Phone: +1.727-540-9800 Email: sales@shearenterprises.com