Podcasts about higher ed live

In this special Thanksgiving-themed episode, hosts Mallory and Seth dive deep into the power of community, confidence, and meaningful decision-making. Reflecting on personal and professional growth, they discuss how high-stakes decisions can shape careers, why community support is integral to success, and how confidence evolves over time. Inspired by insights shared during an AMA fireside chat with Tony Proudfoot, this episode explores leadership, learning from mistakes, and the art of building relationships that fuel innovation and collaboration.‍Key TakeawaysCommunity is a Catalyst for Growth: Building and leaning into your network can provide both tactical advice and the emotional confidence needed to make bold decisions.Confidence is a Journey: True confidence evolves from admitting what you don't know, asking questions, and embracing humility while leading with conviction.High-Stakes Decisions Shape Careers: Risk-taking often leads to growth, even when things don't go as planned. Success often requires stepping into uncertainty with the support of others.Mistakes are Building Blocks: Failure, when met with a learning mindset, can strengthen decision-making skills and inspire innovation within teams.Root for Others: Supporting peers, colleagues, and friends fosters a culture of generosity and connection, helping everyone succeed.What Role Does Community Play in Professional Growth? Mallory and Seth kick off the episode by sharing their Thanksgiving plans, seamlessly transitioning into a thoughtful discussion about the importance of community. Drawing inspiration from a fireside chat at AMA, Mallory reflects on how cultivating relationships fuels confidence, innovation, and effectiveness as a marketing leader. Seth underscores how leaning on his network gave him the assurance to take bold career risks, like founding Canahoma during a pivotal time in his life.Building community isn't just about networking—it's about creating spaces for support, candid feedback, and shared learning. This applies not only to professional growth but also to personal fulfillment. Whether through LinkedIn connections or face-to-face chats at conferences, Mallory and Seth emphasize the value of fostering authentic relationships in higher education marketing.How Does Confidence Evolve Over Time? Confidence is often misunderstood as having all the answers, but Seth and Mallory argue that it's much more nuanced. Early in their careers, they both equated confidence with projecting certainty. Over time, they've realized that true confidence stems from knowing what you don't know, asking thoughtful questions, and being open to learning from others.Seth shares how launching Canahoma required him to embrace uncertainty. He leaned heavily on his community to validate his vision and gain reassurance. Mallory reflects on how her confidence grew from navigating uncharted territory, such as advocating for Higher Ed Live's acquisition, and learning to trust her instincts even when the path wasn't clear.What Can Leaders Learn from Their Mistakes? Mistakes are inevitable, but they're also invaluable. Seth highlights a key lesson: if your team isn't making mistakes, it likely means you're not delegating enough responsibility or fostering an environment for innovation. By encouraging teams to take smart risks and fail fast, leaders can create a culture of growth and resilience.Mallory shares a personal example of a career move where she didn't believe in the product she was supporting. While it was a challenging chapter, the lessons she learned helped her clarify her priorities and build confidence in future decisions. Both hosts stress the importance of learning from failures, adapting, and using those experiences to lead with authenticity.‍Why Is Rooting for Others So Powerful? Closing out the episode, Seth introduces the concept of the “root revolution”—the idea that rooting for others costs nothing but creates immeasurable value. By championing the successes of peers and colleagues, we can build stronger communities that uplift everyone. Mallory adds that giving more than you receive often attracts support and fosters long-term career connections.As we head into Thanksgiving, Mallory and Seth express gratitude for the incredible higher education marketing community. They invite listeners to share their own stories of community-building on LinkedIn and reflect on how leaning into relationships has shaped their journeys. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Seth and Mallory reflect on the career-defining moments that have shaped their journeys. From Seth's unexpected leap into TV production to Mallory's early adoption of social media strategy, they share the pivotal decisions and lucky breaks that have driven their professional growth. Listen in for candid stories and valuable lessons on how to recognize and seize opportunities that could transform your career.Key Takeaways:Hard Work Pays Off: Seth's first career-defining moment highlights the value of work ethic over initial skill. Sometimes, showing up and taking on what others won't can lead to big opportunities.Make Your Own Luck: Mallory turned an early opportunity in social media into a career shift by proactively presenting her vision to leadership. Creating your own luck is about recognizing potential and acting on it.Build Your Own Platform: Seth's creation of Higher Ed Live was driven by a desire to demonstrate competence and connect with industry leaders. Building your own platform can open doors to new opportunities and lasting relationships.Leverage Educational Credentials: Mallory's strategic pursuit of a master's degree helped her transition into higher-level roles with increased responsibilities and compensation. It's about aligning education with long-term career goals.Say Yes to New Challenges: Seth's decision to pitch against an external agency led to the creation of SNHU's in-house agency and long-lasting career impact. Don't hesitate to take on challenges outside your comfort zone.Take the Leap: Seth's decision to launch Kanahoma in the midst of uncertainty demonstrates the importance of following your passion and trusting your ability to build something meaningful.Get your Leadership Handbook.Become the leader you aspire to be! Sign up for Enrollify's Lessons in Leadership course today. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

On today's episode of the Illumination by Modern Campus podcast, EvoLLLution editor-in-chief and host Amrit Ahluwalia was joined by James Wiley to discuss enrollment woes and the shift in technology for modern institutions. This episode was recorded live at Modern Campus's Educause 2022 booth in Denver.

“Transformation” is a buzzword in today's world, and it's easy to talk about why it's necessary. But how do you actually do the hard work of bringing about change within a college or university? This week's episode of The Key features highlights from a panel session at this month's SXSWedu conference in Austin, Tex. The discussion, heavy on practical advice for leading change within and across institutions, includes Michael Sorrell, president of Paul Quinn College; Michelle Weise, vice chancellor for strategy and innovation at the National University System; and Bridget Burns, executive director of the University Innovation Alliance. Inside Higher Ed's editor and host of The Key, Doug Lederman, moderated the discussion. This episode is sponsored by Pearson Inclusive Access. 

Higher Ed Live is back! Hear from Executive Producer Gil Rogers on what is to come this season of Higher Ed Live.  Sign-up for the newsletter now: https://www.higheredlive.com/ Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/

Meet Seth Odell — the founder and CEO of Kanahoma, a boutique education marketing agency based in San Diego, California. Seth has had a lot of jobs...he's worked as a clubhouse manager for a minor league baseball team, managed a deli in Yellowstone National Park, worked the graveyard shift at a donut shop, and even redid Dr. Phil's kitchen. But for the past decade, he's called higher education home, leading brand and marketing initiatives at UCLA, Southern New Hampshire University, and National University System. He also founded and eventually sold Higher Ed Live — the industry's first and only live weekly web show network. Tune in to learn more about the people, the experiences, and the opportunities that inspired a young man who wasn't great at school to become a leading pioneer in education marketing.Learn more about this episode in our show notes.

Even before #COVID19 and the Remote Learning crises, the Learn team and I were working to develop better tools for parents to discover, curate, and manage extraordinary experiences for their families. Now with #COVID and #PandemicPods, we're giving parents the tools to organize their families in their pursuit of extraordinary learning. Michael Staton is a lifelong educator, colearner, and entrepreneur. Beginning as a public school teacher, Michael redesigned his classroom around getting typical high-school students ready for the academic rigors of college. Now a Partner at Learn Capital, he spent over a decade as an education entrepreneur and investor, backing innovators like Coursera, Outschool, Photomath, MakeSchool, Minerva, Clever, and NearPod. He was also helpful to the founding of Million Lives Fund, Reach Capital, Higher Ed Live, UnCollege, YearOn and Dev Bootcamp. He was co-founder and CEO of Uversity, which changed the way colleges do admissions and enrollment management. https://www.colearn.com https://www.pandemicpods.org

In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed's leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU's transformation and how this framework can serve other institutions. LeBlanc will also share his perspective on the future of higher education and what leaders should be thinking about for 2020. Additional topics will include SNHU's marketing and brand-building strategies and LeBlanc's approach to presidential communications.

TikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies. In this Higher Ed Live broadcast, we'll talk to Campus Sonar CEO Liz Gross about the platform, how schools are using it, why schools should use it and how her research into the platform has kept her up way past her bedtime. Jessica DiLuglio, from Rochester Institute of Technology, is managing RIT's successful TikTok channel and will join the discussion to share what content works, what doesn't work, and what's up next for his TikTok content calendar.

Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware's successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college experiences on branded social accounts while learning best practices in social media marketing and building their resumes.

How often do we ask ourselves: who do I want to be? How do we make our career choices – including decisions about changing employers or even professions? How these choices possibly relate to a wider evolution of our professional areas? Is there any formula for career success? Informed by his research on professional identities and inspired by the way we influence each other's career paths, Dr. Serge Sych has invited three of his career influencers, star advancement professionals, Dr. Phil Conroy, Zarema Kasabieva and Andy Shaindlin for an eye-opening conversation on choices, career paths, and reaching our full potential as advancement professionals.

In 2014, then First Lady, Michelle Obama launched the Reach Higher initiative to inspire every student, especially first-generation and low-income students, to take charge of their future and complete an education past high school. Higher Ed Live has been proud to support this initiative from the start. Now in its fifth year, the Reach Higher program is helping students navigate the college-going process by (1) reaching students where they are at and celebrating their success on social media and through flagship events like College Signing Day; (2) raising awareness about helpful college access tools like FAFSA and Up Next resources; and (3) enhancing student support systems by building the capacity of the school counseling profession.

Once again, higher education is in the national spotlight. Dozens of people — parents, coaches, consultants, and celebrities — were indicted earlier this week in a massive college admissions scandal that begs questions about whether or not the entire system is rigged to favor the wealthy. In this special edition broadcast, we'll discuss the scandal with an esteemed panel of higher education experts. Diving into the many issues this scandal raises, we'll explore the institution-wide short and longterm repercussions, try to determine where we go from here, and so much more.

Join Andrew Cassel and Jon-Stephen Stansel share a passion for creating one of the most engaging forms of content on the internet: GIFs. In this episode they'll discuss the challenges and rewards of making GIFs, measuring the effectiveness of GIF content, using GIFs to help tell the story of your school (and maybe attract the interest of prospective students), and talk about one of the greatest debates in internet history: how to pronounce the GIF acronym.

ListenUp EDU is a higher ed conference like no other. Student affairs, marketing and communications, alumni engagement, and advancement professionals from across the country will explore how a culture of listening, service, and trust-building can make us better at what we do. In this special edition of Higher Ed Live, hear from two of the conference co-founders as they share why they created ListenUp and what you can expect in 2019. For those watching live, they'll also answer your questions. Host Ashley Budd will chime in as well with the perspective of a prior attendee and facilitator. Learn more and register at www.listenupedu.com – use discount code HELIVE100 for $100 off your registration.

The University of Illinois has a legendary history in technical achievement, with faculty and alumni creating such things as the first graphical browser, YouTube, and PayPal, to name just a few. This explains why the school is celebrating its 20th annual web conference in April 2019. Hear stories about the early days of the web at Illinois, how the conference started, and what adventures have taken place throughout the past 20 years.

The SMSsummit team just wrapped up their 3rd annual Social Media Strategies Summit – Higher Education in NYC – a 3-day event jam-packed with case studies, social media insights, and great discussions among marketers. In this episode, #SMSsummit producer Breanna Jacobs will be joined by two event speakers, Jason Boucher of University of New Hampshire and Krista Berend of Texas A&M University, to talk about key learnings and highlights from the event.

PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to create a network of pros focused on college and university communicators. In this 20th anniversary webinar, two seasoned members of PRSA's Counselors to Higher Education section will discuss the past, present and future of higher ed communications and marketing. What has changed? What skills and needs remain the same? And, what is on the horizon?

If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should consider marketing to this audience and how it changes your strategy.

Today's prospect market requires higher education institutions to change their mindsets on how they approach student recruitment and retention. This necessary paradigm shift is leading efforts to “redesign the student experience,” which involves using new ways of thinking to create a consistent, cohesive, and compelling journey for students throughout the entire student lifecycle—from their first touchpoint as a prospect through graduation. In this Higher Ed Live podcast episode, TargetX CEO Sasha Peterson will outline the organizational shifts and best practices institutions should consider in creating a seamless student experience across campus.

What type posts generated the most engagement? What do members identify as positive and negative aspects of belonging to digital communities? What does "community" look like in an online space?  On this episode of Higher Ed Live, Tony Doody interviews Paul William Eaton (Assistant Professor of Educational Leadership at Sam Houston State University), Josie Ahlquist (Research associate at Florida State University Center for Leadership and Learning Research Center), Adam Gismondi (Institute for Democracy & Higher Education at Tufts University's Tisch College of Civic Life) , and Laura Pasquini (Lecturer with the Department of Learning Technologies in the College of Information at the University of North Texas in Denton, TX) about their latest research on Student Affairs Professionals Digital Communities.

What are the hot trends and issues in Student Centers today? How do you best blend technology, aesthetics, amenities, and a sense of institutional pride into community spaces that cater to the needs of modern-day students? How can intentional student center design lead to better learning and engagement on campus? What are the biggest challenges facing student center professionals today? On this episode of Higher Ed Live, Tony Doody interviews Debra Hammond, Corbin Smyth, Laurie Woodward, and architect Brian Schermer about “Trends In Student Centers” with questions related to sustainability, security, signage, accommodations for students with disabilities, and more.

Chris D'Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting UMBC. During their historic run, UMBC's social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this small communications team leveraged the March Madness spotlight to boost reach.

In the past several years many higher education institutions have come under attack by groups of radicals who are determined to push the limits of the First Amendment. On October 19, 2017, the University of Florida faced this threat when white supremacist Richard Spencer held an event on campus. As a result of high levels of preparation, coordination and luck, the day passed without incident. Nicole Yucht, assistant vice president of UF Communications and Major Brad Barber, assistant director of the UF Police Department will talk about the communication efforts before, during and after the event and will share lessons learned when Gators meet haters and clash over the First Amendment.

When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address: Assessing your current team Determining your functional buckets (i.e.: Where do social and multimedia functions belong?) Breaking down silos Integrating workflow

Learning is fun during the College and University Public Relations and Associated Professionals' (CUPRAP) three-day professional development conference. Attendees gain strategic insight and find out what's trending in higher education communications. Learn how to strengthen your already pivotal role and boost awareness of your institution. Tune in as we preview the annual CUPRAP Conference, held this March in Lancaster, Pennsylvania.

In this new media age, marketing strategies require more than traditional modes of storytelling. And social media engagement requires integrating a variety of media across multiple channels. During this webinar, Heather Eidson will share best practices in producing and distributing quality and internally generated multimedia content to build student engagement and loyalty. Participants will learn to identify key multimedia techniques and social media strategies when marketing to students and learn about changes that new media communication technologies have brought to the media industry.

You know a mobile communication strategy has to be part of your admission marketing mix. Now it's time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you'll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging in your current communication plan. Plus, what changes once text messaging in the mix.

In a crisis, communicating your message to the aggressive, detail-hungry media can be hard enough without arm wrestling with your attorney over every word. In this session, crisis communications expert Mark Weaver will discuss keys to addressing your lawyer's concerns while still getting to effectively do your job. This session will provide practical tips that public relations professionals will be able to take home and implement for use in a crisis situation.

With 37,000 employees and nearly 15,000 students, Duke is the size of a small city. How does Duke communicate with its internal audience? In this session, we'll set context for internal communications at Duke, review main communication tools, and focus primarily on employee communications through the award-winning Working@Duke portfolio. That portfolio includes a staff/faculty print publication with a circulation of about 35,000; the online news section on Duke Today; and social media. We'll also cover how storytelling through a journalistic approach creates personal connections with the Duke workforce, and we'll look at some examples from Working@Duke.

As we learn more about Generation Z — the first true generation of digital natives — it's clear that these high school students are carefully curating their online presence. Are they curating so carefully that institutions lose the free marketing that comes with #UniversityXSaidYes on College Decision Day? Should we be investing time and resources into glitzy acceptance packets when an email — or Snapchat — will work? Join host Daniella Nordin, digital engagement manager at Skidmore College, as she discusses new trends in social media campaigns with Eric Clark, director of admissions at Quincy College and Casey Thomas, associate director of digital engagement at Arizona State University.

Why publish on paper when online stories are cheaper to produce, easier to disseminate and faster to circulate? The staff of Champion magazine, published by the National Collegiate Athletic Association and distributed online to a general audience and in print to college presidents, university athletics departments and college coaches, asks that question every day. In this webinar, Champion's editor explains how the magazine uses research, readership surveys and quality content to make the right choices for its audience – and the steps Champion is taking to be ready for what comes next.

Facebook Live allows anyone with a phone to broadcast in real time to the world. While it's easy to connect, it's not necessarily easy to produce content that connects with your audiences. In this episode, Nick Persac, University of Texas at Austin social media coordinator, shares tips and tricks to help you master Facebook Live. Join us as he shares case studies, best practices and some lessons learned.

There are plenty of ingredients in a communications pro's pantry. Mixing flavors of earned media, PR and paid content with your organization's strategy can yield tasty results. This presentation will cover various aspects of communications strategy including content production and curation, PR practice and select content marketing and corporate partnerships. I will take conference attendees through our process which includes: Reviewing and adapting areas of strategic focus into "interesting" topics Tracking topics in popular media and identifying earned media opportunities Identifying and promoting faculty with area expertise (and ensuring coverage and support to faculty not directly associated with strategic topics) Producing content calendars aligned with strategic topics and marketing goals Identifying opportunities for sponsored updates and other "quick wins" Using various forms of content (social, multimedia, submitted) to make the most impact with limited resources Tracking results of communications campaigns

You've tried everything from social media to flyers to emails and meetings -- but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students. (This episode is sponsored by Mongoose: https://mongooseresearch.com/)

“How do we get more media coverage?” This is a question journalists, chase producers and reporters hear all the time. Do you know their journey to find the right source for the stories they put together? Higher education institutions have a wealth of expert sources. Seventy eight percent of media professionals prefer sources from academic and healthcare industries. So, why aren't you getting more placements, inquiries and requests for those great experts? In this episode, we'll get inside the journalist head, and hear their perspective. Conway Fraser will share insights into the scramble for sources. He'll also share war stories and secrets to help you break into the news cycle.

Communicating with students outside the classroom can be tricky. Phone calls go to voicemail. Emails go unopened. You want to text students but you don't know where to start. You don't know the rules. Luckily, it's easy to stay in compliance. In this episode, Daniella Nordin speaks with experts Terri Taylor and Lindsay Page. They discuss the legal considerations you need to know before texting students. Get expert advice on how to use texting to increase engagement and take action on summer melt.

Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content strategies. Thanks to the Higher Ed Live partnership between mStoner and Chegg, this research has been completed and the experts will join us in a live broadcast to share their findings. Teens and higher ed professionals were asked about user needs during the application and enrollment process. Findings reveal what is important, what sites teens look at, and what frustrations they experience. Tune in to find out where user needs and professional perspectives converge – and where they differ – and how marketers can leverage this knowledge.

Strategic communication comes in a variety of forms: print, television, radio—and yes, even social media. When representing a brand or organization, a Snapchat story requires and deserves the same thought, consideration and purpose-driven oversight as a press release or PSA. Nikki Sunstrum, Director of Social Media for the University of Michigan, highlights how a captivating and impactful social media presence can be one of the most effective ways to facilitate personal connections and communicate key objectives to stakeholders. Join us as she shares success stories about reaching a diverse global audience across a variety of platforms, leveraging engaging content that consistently reflects the values, traditions and excellence of U-M while also showcasing the dynamic and tenacious spirit of every Wolverine.

As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audience's eyes and more importantly, trust. Your consumers will likely base their judgments and buying decisions off your earned media coverage more than your own advertising. If earned media is so powerful, then why isn't it being measured like paid media traditionally has been? For decades, marketing and advertising professionals have relied on concrete data to prove solid ROI around their efforts. The same can't exactly be said for PR professionals, but now it's time to follow suit. Join Kye Strance, PR industry expert and CEO of iQ media, as he demonstrates the full value of earned media, from the data you should be tracking, to the metrics that can deliver success and demonstrate ROI for your communications program in higher education. In this session, you will learn: ● How to assess your media footprint across all channels to obtain data from your earned media coverage ● How to adopt a new and consistent measurement approach to track consumer behavior ● What metrics will best prove earned media ROI ● Real-life use cases for higher ed communication professionals including brand management, crisis management, recruiting, fundraising, and the value of corporate brand sponsorships

Trying to move a big idea forward in higher education can feel like a never ending uphill battle. During this episode of Marketing Live we speak with Higher Ed Live founder, Seth Odell. He started the network in order to share ideas that benefit education marketers, fuel great campaigns, and support a collaborative meaningful dialog in our industry. Seth believes in setting goals and realizing them. He takes the same approach to individual campaigns as he does to an overall online presence. With a rapidly changing landscape there are big opportunities to leverage the power of digital marketing. Seth brings these insights to life and speaks about what it takes to innovate. Tune in to learn how to get leadership on board with your big ideas, secure budget when there's no budget left, and grow your team (magically) without growing your team.

What Do College-Bound High School Students Expect From Your Website and Digital Communications? Are students still using email, text, and social media to learn more about your programs and campus? What are they looking for on your website, and how will they find it? What other digital tools do they find valuable as they explore their enrollment options? This data-rich episode of Higher Ed Special Edition will provide you with answers to help strengthen your e-recruitment efforts.

We've proved faculty content deserves a strategy beyond a basic directory. Faculty content makes way for rich storytelling, media mentions and deeper engagements with prospective students, alumni and donors. In this episode of Higher Ed Special Edition, we'll speak with J. Michael Moore of Emory University's Goizueta Business School about the steps you can take to implement faculty content on your website and connect your efforts to your institution's strategic plan – driving media coverage, alumni engagement, and student recruitment.

The launch of send immediately/schedule anytime was only the beginning. Join product owner, Andrea Ganier, to discover what's next for email marketing in Encompass. Enhancements to reporting and the email creation process will be the focal points of the presentation.

Join Erin from the iModules Design team to learn and discuss tips and tricks to get the most out of some of the more advanced aspects of the Encompass CMS. Topics will include news and events listings, customizing registration and donation forms with CSS classes, and using mobile-ready content blocks to create varied and interesting content layouts.

Storytelling is one of the oldest forms of communication known to man and is used to educate, solve problems, entertain, assimilate, provide pattern and order, and connect. In academe, stories persuade, inspire, and move people to action. This presentation will cover the five fundamental elements of a good digital story and the six stages of a digital story's life. Leave this session with concrete tools and tactics for producing, deploying, measuring, and optimizing story content.

Join Jim Gregory, media relations director, and Natalie Vizuete, social media director, of UNC-Chapel Hill as they provide insight into a topic that affects all universities – rapidly emerging campus PR issues. Sure, prior planning is critical, but with an endless list of possible issues that could erupt at any moment anywhere across the country – not just on your campus – what processes do you have in place? How as a communicator will you quickly address these rapidly evolving situations? Jim and Natalie will focus on two incidents in particular that instigated new methods and processes at UNC-Chapel Hill to enable the University to more quickly react. The first incident involved media mischaracterization of a freshman seminar as one that taught about 9-11 from the terrorists' perspective. The second incident involved competing pro- and anti-abortion rallies on campus. The focus will be not so much on the specific incidents, but instead on the processes that evolved from them.

Digital marketing professionals are responsible crafting effective audience-centric campaigns. These campaigns are complex, including email, website, social media, search and constituent data. You can't understand whether or not a campaign is effective or where the opportunities lie if you don't track the right campaign metrics across all of these platforms. In this episode of Higher Ed Special Edition, learn how to measure the success of your digital efforts and how to report them back to your senior leadership and campus stakeholders in a format that is simple to maintain and understand.

June 13–15 is the Elements: The Web Conference at Penn State! This year's conference boasts an outstanding lineup of all-star keynote speakers, featuring Scott Stratten, Debbie Millman, Eric Meyer, and Scott Dadich. Complete with a top-notch lineup of diverse sessions, you are guaranteed to find your element. A full day of workshops will follow with “Show Your Work” by best selling author, training expert, and LOLA award winner Jane Bozarth and Eric Meyer will conclude the conference with a custom-built workshop titled “CSS Your Way” on Wednesday, June 15.