Podcasts about culture marketing

Florian Klaass is the Founder & Managing Director K&CO and ex Head of Global Music, Entertainment & Culture Marketing at Red Bull. Florian Klaass shares his journey from a punk rock musician to a senior marketing strategist at Red Bull, where he spent 15 years shaping the brand's cultural and entertainment marketing. He discusses his early influences in action sports, the innovative projects he led at Red Bull and the challenges he faced during the COVID-19 pandemic. Including a public controversy that led to his departure from the company. Florian reflects on the lessons learned from his experiences and his transition to running his own consultancy, where he focuses on leadership coaching and brand strategy.Florian discusses: Background in punk rock shaped his creative approach to marketing.His early career involved merging music with action sports.Red Bull provided a unique environment for innovation in marketing.The Red Bull Music Academy a project that fostered creativity.COVID-19 creating a pressure cooker environment for brands to take a stance.Facing public scrutiny during a controversy at Red Bull.Learning to not take the media backlash personally.The transition to consultancy allowed him to explore new opportunities.Building a strong network is crucial for future success.Success requires resilience and hard work, especially in creative fields.You can follow what Florian Klaass is up to on LinkedIn.Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

In this episode of Trucking for Millennials, we had the pleasure of revisiting one of our very first episodes - in which we talked with David Abell, who was the Managing Director of AMT Squirrel Works. Listening to this episode, we hope you reflect on the changes in the trucking industry and our lives since then, as we re-explore the relevance of our past discussions on marketing, freight brokering, and leadership. David shares his journey from a military background to the transportation industry, highlighting how his experiences shaped his work ethic and understanding of logistics. We dive into the importance of company culture when choosing a freight brokerage, emphasizing the need for a supportive and enjoyable work environment. We also discuss the significance of personal development in the industry, with David advocating for continuous learning through reading and leveraging resources like LinkedIn. He stresses the importance of having a professional online presence, particularly for owner-operators and freight brokerages, and how a well-maintained website can enhance credibility and attract talent. As we wrap up, David offers insights into the evolving landscape of digital marketing in transportation, encouraging companies to focus on their niche and build strong relationships within the industry. This episode serves as a valuable reminder of the foundational principles that continue to apply in our ever-changing world. Join us as we take a trip down memory lane and extract timeless lessons that can still be applied to our businesses today!

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Ryan Naylor is the founder VIVAHR, a platform for entrepreneurs to publish their open positions and get organic visibility on all the top job sites. After flopping on Shark Tank, he built the framework Culture Marketing™. Top 3 Value Bombs 1. The quickest way to get A players to leave your company is to hire a bunch of C players. The greatest way to keep A players is to hire more A players. 2. When you grow a business, it's not sexy to just have a ton of people work for you. What's truly sexy is to have a fully purpose-based business with complete alignment in your organization. 3. The companies that focus on telling who they are, what they do, and why they do it in their job posting have 500 percent increase in applicants. Checkout Ryan's website and learn more - VIVAHR Sponsor HubSpot: Get ready for growth, without the growing pains. Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Ryan Naylor is the founder VIVAHR, a platform for entrepreneurs to publish their open positions and get organic visibility on all the top job sites. After flopping on Shark Tank, he built the framework Culture Marketing™. Top 3 Value Bombs 1. The quickest way to get A players to leave your company is to hire a bunch of C players. The greatest way to keep A players is to hire more A players. 2. When you grow a business, it's not sexy to just have a ton of people work for you. What's truly sexy is to have a fully purpose-based business with complete alignment in your organization. 3. The companies that focus on telling who they are, what they do, and why they do it in their job posting have 500 percent increase in applicants. Checkout Ryan's website and learn more - VIVAHR Sponsor HubSpot: Get ready for growth, without the growing pains. Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy

On this week's episode of the Who Are You? Podcast we welcomed Sean Olinn, founder of True Culture Marketing. We talked about what made him want to open his business, how he has been able to do marketing for major companies, overcoming an injury that led him to develop paralysis and epilepsy, he talks about his journey of becoming top track athlete in high school, we discuss the social media algorithm and some tips/tricks that could help with engagement, he tells me what his future goals and for True Culture marketing and much more.   For more on Sean and True Culture Marketing check out the links below  Instagram: https://www.instagram.com/that.orange.guy/ Website: https://trueculturemarketing.com/meet-the-team   Sponsors: BetterHelp Go to https://betterhelp.com/whoareyou for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help #sponsored   Make sure to turn on your notifications so you don't miss an episode, please share the episode, leave a like, a review and a 5-star rating. All those things help the podcast be seen by more people! For all business inquires or are interested in being on the show please reach out to me at: whoareyoupod@yahoo.com   For all updates and information about the podcast: Instagram: https://www.instagram.com/whoareyoupod/ Facebook: https://www.facebook.com/profile.php?id=100089483824865 TikTok: https://www.tiktok.com/@who.are.you.podca?is_from_webapp=1&sender_device=pc YouTube: https://youtube.com/@whoareyoupod?si=qHi5b7UP28YqrqwU All other links: https://linktr.ee/Whoareyoupod website: https://www.podpage.com/who-are-you/ --- Support this podcast: https://podcasters.spotify.com/pod/show/connor-overbay/support

Recently I was interviewed by KC Volard on her Empower Project Radio podcast, and this week I'm sharing that interview with you here. I went in on how diet culture marketing tactics are now prevalent in the business coaching space, why that's dangerous, what to watch out for, and how to reclaim your power from manipulative marketing tactics.   Let me know what you think! Please share this show and tag @intuitiveedgecoaching on social media, and subscribe & leave a 5 star review on apple podcasts.   Want to spend a year in intimate community with me getting coached into your next level of POWER and PURPOSE as an entrepreneur? Apply for The POWERHOUSE Mastermind here: https://www.intuitiveedgecoaching.com/powerhouse   doors close 5/24.  

Die Elektro-Mobile von TESLA verkauften sich auch schon einmal einfacher. Ist jetzt der Zeitpunkt gekommen, an dem ELON MUSK auf das von ihm so ungeliebte klassische Marketinginstrumentarium zurückgreifen sollte? Der türkische Lebensmittelschnell-Lieferdienst und Erfinder des «Zehn-Minuten-Versprechens» GETIR stellt Mitte Mai in zahlreichen europäischen Ländern, u.a. auch in Deutschland, den Betrieb ein. Wird FLINK der Gewinner des Verdrängungswettbewerbs sein oder ist dieses Geschäftsmodell einfach in gewissen Ländern nicht tragfähig? JÄGERMEISTER, der niedersächsische Kräuterlikörhersteller, will zukünftig auf Community- und Culture-Marketing fokussieren, um noch besser die wichtigsten Touchpoints zu identifizieren, an denen «eiskalte Shot-Momente» zelebriert werden können. Wie ist dieser Ansatz einzuordnen? Welche Herausforderungen existieren?

This is part 2 of a two-part (plus bonus) episode in which we met the amazing Michelle Booth, a champion of marketing transformation who thrives leading teams that are agile and empowered. We pick up her story, dealing with heartbreak at Bó, but illustrate how positive people often find new futures, even from an initiative that folds. It's a shame that such a successful product was shelved for reasons other than commercial traction. We also get stuck into re-brands, impactful partnerships and more.About MichelleA creative business leader with a passion for building exceptional teams with a clear sense of purpose, Michelle Booth currently serves as the Head of Growth and Innovation for Mass Affluent and prior to that in a number of different roles at NatWest, most notably Head of Marketing Strategy and Innovation for NatWest leading the development of the Brand Platform Tomorrow Begins Today, NatWest Thrive with Marcus Rashford and Marketing Director For Bó, NatWest‘s venture to create a neo-bank challenger. Links Full show notes: Unicorny.co.uk  LinkedIn: Michelle Booth | Dom Hawes  Website: Lloyds Banking Group Sponsor: Selbey Anderson  Episode outlineIntroduction to Michelle Booth Transition from Bo to NatWest Momentum and Culture Marketing's Role in Business Impactful Partnerships Valuable Insights and Bonus Episode Michelle's Unique Background Understanding Market Orientation and Differentiation Leadership and Culture Change This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

This is part 2 of a two-part (plus bonus) episode in which we met the amazing Michelle Booth, a champion of marketing transformation who thrives leading teams that are agile and empowered. We pick up her story, dealing with heartbreak at Bó, but illustrate how positive people often find new futures, even from an initiative that folds. It's a shame that such a successful product was shelved for reasons other than commercial traction. We also get stuck into re-brands, impactful partnerships and more.About MichelleA creative business leader with a passion for building exceptional teams with a clear sense of purpose, Michelle Booth currently serves as the Head of Growth and Innovation for Mass Affluent and prior to that in a number of different roles at NatWest, most notably Head of Marketing Strategy and Innovation for NatWest leading the development of the Brand Platform Tomorrow Begins Today, NatWest Thrive with Marcus Rashford and Marketing Director For Bó, NatWest‘s venture to create a neo-bank challenger. Links Full show notes: Unicorny.co.uk  LinkedIn: Michelle Booth | Dom Hawes  Website: Lloyds Banking Group Sponsor: Selbey Anderson  Episode outlineIntroduction to Michelle Booth Transition from Bo to NatWest Momentum and Culture Marketing's Role in Business Impactful Partnerships Valuable Insights and Bonus Episode Michelle's Unique Background Understanding Market Orientation and Differentiation Leadership and Culture Change This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

REMIX: Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan MoguelHey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way. She currently serves as Senior Manager, Culture Marketing for a brand you may have heard of...Red Bull. She is giving us our wings and inspiration through her stories of victory and F-Ups. Here are a few key takeaways from the episode:Reflect on who has helped you & Pay It ForwardYou can teach skills; not personalityFinding the balance of prioritizing people and workStay True To YourselfNOTES:Connect with MaeganMaegan Moguel | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel Hey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way. She currently serves as Senior Manager, Culture Marketing for a brand you may have heard of...Red Bull. She is giving us our wings and inspiration through her stories of victory and F-Ups. Here are a few key takeaways from the episode: Reflect on who has helped you & Pay It Forward You can teach skills; not personality Finding the balance of prioritizing people and work Stay True To Yourself NOTES:Connect with MaeganMaegan Moguel | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

David Anderson and Julian Jacobs of UTA Marketing return to AW360 to discuss their AWNewYork session, the power of branded entertainment, and trends happening across the entertainment marketing landscape.

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host The HERO Factor Podcast on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of numerous best-selling business books including: The Hero Factor; How Great Leaders Transform Organizations and Create Winning Cultures, Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet and The Mirror Test. Hayzlett is one of the most compelling figures in business today and is in five business hall of fames including Speaker Hall of Fame, Sales and Marketing Executives, Business Marketing Hall of Fame, Direct Marketing Hall of Fame, and the Industry Award of Distinction from the National Association of Quick Printers. As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC's Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and c-suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.Advertisers: https://gozynta.com/payments/ https://partnerhero.com/businessoftech/Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Support the show on Patreon: https://patreon.com/mspradio/Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.comFollow us on:Facebook: https://www.facebook.com/mspradionews/Twitter: https://twitter.com/mspradionews/Instagram: https://www.instagram.com/mspradio/LinkedIn: https://www.linkedin.com/company/28908079/

In dieser Folge „NEW TREND SOCIETY" haben wir Janina Jahns, Culture, Content and Experience Managerin bei Diageo, zu Gast. Mit Marken wie Johnnie Walker und Baileys steht Diageo an der Spitze der weltweiten Spirituosen-Industrie. Wir sprechen über ihren Alltag und die Herausforderungen in der PR einer Spirituosen-Brand, diskutieren aktuelle Trends und entdecken, wie Culture-Marketing mithilfe von Musik und Künstlern funktionieren kann. Janina teilt wertvolle Insights aus über drei Jahren bei Diageo und ihren Erfahrungen in PR-Agenturen. Wenn du dich für Marketingstrategien, Kulturvermarktung und den Spirituosen-Markt interessierst, ist diese Folge ein Muss für dich! Linkedin: Janina Jahns

On this episode of the AW360 podcast I speak David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing at UTA. It was almost exactly one year ago that I last spoke with David and Julian, on the eve of Advertising Week New York, and it was great to have them back … Continue reading "From the Vault: David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing, UTA"

Le swoosh de Nike est l'un des logos les plus reconnaissables au monde. Il est apparu pour la première fois en 1971 et est devenu le symbole de la marque Nike. La conception du logo est l'œuvre de Carolyn Davidson, une étudiante en design graphique à l'Université de Portland. Elle a été embauchée par Phil Knight, le fondateur de Nike, pour créer un logo pour la marque. Découvrez la suite dans l'épisode…______________________ABONNEZ-VOUS + laissez un avis et 5 étoiles sur Apple Podcasts ou Spotify Instagram : @mark.et.tingLinkedin : @mark-et-ting-frhttps://mark-et-ting.com______________________Mark & Ting est proposé par des étudiant.e.s et enseignant.e.s de Tech de Co Périgueux - IUT de Bordeaux - Université de Bordeaux. C'est le rendez-vous quotidien de tous les étudiant.e.s et personnes curieux.ses du monde du marketing ! Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Le terme "logo" ou plus exactement logotype vient du mot grec "logos", qui signifie "mot", "raison" ou « parole ». En communication visuelle, un logo est une image ou un symbole utilisé pour représenter une marque, une entreprise ou une organisation. Les logos sont souvent conçus pour être facilement reconnaissables et mémorables, de sorte qu'ils puissent facilement identifier l'entité qu'ils représentent. L'histoire des logos remonte à l'Antiquité, où les commerçants utilisaient des marques pour identifier leurs produits.Écoutez pour en savoir +______________________ABONNEZ-VOUS + laissez un avis et 5 étoiles sur Apple Podcasts ou Spotify (⭐⭐⭐⭐⭐)Instagram : @mark.et.tingLinkedin : @mark-et-ting-frou notre site Internet : https://mark-et-ting.com______________________Mark & Ting est proposé par des étudiant.e.s et enseignant.e.s de Tech de Co Périgueux - IUT de Bordeaux - Université de Bordeaux. C'est le rendez-vous hebdomadaire de tous les étudiant.e.s et personnes curieux.ses du monde du marketing ! Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Did you know that you can use digital marketing to not only market your business but attract talent and maintain and enhance your company culture, even after you've hired people? Join us for this episode of The Beacon Way as we share some key insights from the past 10 years and track how digital marketing and recruitment marketing has evolved. We take a look at some of the disruptions that have taken place in the advertising industry and unpack why it is important to be able to use your digital platforms for so much more than just sales. As the world of digital marketing and social media expands, we need to expand with it in order to stay in front of it. This episode will help you do just that, so make sure to tune in today!Key Points From This Episode:How digital marketing disrupted the traditional advertising industry.The transparency that comes with social media and digital marketing.Why it's important to meet consumers and talent where they're at.Ways that communication styles have evolved with technology.Recruitment strategies that yield success for employers.Tips for engaging with potential talent on social media.Stay tuned to learn how to utilize the digital marketing tools you already have!Links Mentioned in Today's Episode:Adrienne Wilkerson on LinkedInAdrienne Wilkerson on TwitterJennifer Christensen on LinkedInJennifer Christensen on TwitterBeacon Media + Marketing

On this episode of the AW360 podcast I speak David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing at UTA. It was almost exactly one year ago that I last spoke with David and Julian, on the eve of Advertising Week New York, and it was great to have them back … Continue reading "David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing, UTA"

How did John start his career at Bose? How was the noise canceling headphones invention born? How do you market innovations? John Carter brings his immense knowledge and experience to this episode of the Xagility™ podcast. John Carter has been a widely respected adviser to technology firms over his career. John is the author of "Innovate Products Faster: Graphical Tools for Accelerating Product Development". As Founder and Principal of TCGen Inc., he has advised some of the most revered technology firms in the world: • Abbott, Amazon, Apple • BOSE, Cisco, Fitbit • HP, IBM, Roche He specializes in the value creating aspects of product development – from the strategy and innovation processes, through product definition, execution and launch. He has helped companies cut time to market, rapidly scale their product program, and improve innovation with customer led insights which has led to greater profitability, reduced costs, and improved customer satisfaction. John currently serves on the Board of Directors of Cirrus Logic (CRUS) a leading supplier of mixed signal semiconductors where he is involved with company strategy and sits on the Compensation and Audit Committees. He was the founder of Cambridge-based Product Development Consulting, Inc. (PDC), a consultancy advising Fortune 500 companies in the areas of research, development, and marketing. During his time there, he worked with Apple to create the Apple New Product Process (ANPP) which is used in all product divisions. He has been an invited speaker at MIT and Stanford University, and a member of the faculty at Case Western's Executive program. Before starting PDC, John was Chief Engineer of BOSE Corporation. John is the inventor of the Bose Noise Cancelling Headphones and shares the original patent with Dr. Amar Bose. He was one of the initial contributors in BOSE's entry into the automobile OEM business and led the product and business development of BOSE's patented noise reduction technology for the military market. He earned his MS in electrical engineering from the Massachusetts Institute of Technology and a BS in engineering from Harvey Mudd College in Claremont, CA. John Carter's LinkedIn: https://www.linkedin.com/in/jcartertcgen/ John Carter's Twitter: @jcarter_tcgen Product Development: https://www.tcgen.com/agile/product-development/ John Coleman's LinkedIn: https://www.linkedin.com/in/johncolemanagilitychef/ John Coleman's website: https://orderlydisruption.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/xagility/message

Episode 28 of Season 4 on Bleav in Sports Law Podcast with Jeremy Evans, interviewing Torrey Feldman, Legal Counsel for Sports and Culture Marketing at Adidas, discussing dealmaking in sports for major brands, college NIL, courage in pursuing your dreams, and the crossover between sports and culture. California Sports Lawyer® (www.CSLlegal.com).

Shep Ogden & Bailey Grady, Founders of Offbeat Media Group, have been hacking attention since they were in high school. They are the go-to agency for McDonald's, Tiktok, Netflix, Samsung & many more to help them market to Gen Z. On this episode they talk about the early days of digital real estate, meme marketing, how they helped TikTok build their original user base, and they explain why they are ALL IN on Virtual Influencers. You don't want to skip this episode! FOLLOW OFFBEAT:Website: https://www.offbeat.xyz/Instagram: https://www.instagram.com/offbeat.xyz/ Follow Zero from Nexus: https://twitter.com/ZeroFromNexus Learn more about Virtual Humans: https://www.virtualhumans.org/ FOLLOW SHEP:Twitter: https://twitter.com/ShepOgden Instagram: https://www.instagram.com/shepogden/ FOLLOW BAILEY:Twitter: https://twitter.com/baileygrady12 Instagram: https://www.instagram.com/grady/   TIMESTAMPS:00:00 Intro02:07 Podcast Start02:24 Who are Shep & Bailey?03:04 What is Offbeat Media?03:26 How Bailey started making money on the internet05:35 Shep was buying Digital Real Estate on Instagram07:40 The advantage of being born 5 years earlier08:49 Taking advantage of spare time as a young adult09:32 Marketing with memes10:24 How they helped launch TikTok in 201813:01 What they learned from getting 5 BILLION impressions14:15 Why they started launching their own shows16:25 WTF is a Virtual Influencer?18:47 Why Lil Miquela was so revolutionary as a virtual human20:43 Getting a cold email from Mark Cuban22:02 Why Virtual Humans are so interesting to them24:48 Launching their Virtual Influencer - Zero from Nexus26:46 What is live shopping?27:56 Are we actually going to work in the metaverse?30:35 Working with McDonalds on TikTok campaigns34:03 Pairing online traffic to IRL foot traffic (THIS IS NUTS)37:35 How it feels to work with the largest brands in the world39:27 How their cutting edge tech helps them land clients42:29 How to always stay one step ahead43:42 Why Shep is so fascinated with NFTs47:23 Thoughts on Vee Friends49:27 The future for Offbeat50:46 This company should have listened to Eddie52:50 The crazy journey of TikTok55:46 Why TikTok is the BEST social media platform right now57:22 The difference between paid and organic impressions58:06 This fact about Digital Billboards BLEW OUR MINDS1:00:12 Crazy how good tracking has gotten1:01:50 The future of Offbeat revisited1:04:08 Getting to 100 Million views a MONTH1:04:45 IP vs Creators (All Gas No Brakes / Call Her Daddy)1:07:40 Why Quibi lost BILLIONS betting on Vertical Content1:08:52 What is the Nexus Universe and V-Tubers?1:11:54 Ai vs Human backed virtual influencers1:14:07 How Offbeat has scaled in so many verticals1:18:14 What careers are going to be most valuable1:21:59 “Fortune cookie” advice to the younger generation1:25:56 Where to find Shep & Bailey online FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Joining Amy on today's PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP), an award-winning digital marketing agency. During this episode, the two tackle the topic of connecting company culture and marketing. See the entire write up at https://www.veracityagency.com/podcast/culture-and-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode is the newest installment of MFTN! Our September episode of Marketing for the Now will focus on the question, "How do you create and sustain an entrepreneurial culture?" We have an incredible list of CEOs, CMOs and other business leaders that are sure to pass on some wisdom to you while listening to this one. Enjoy! Let me know what you thought. Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Checkout my new co-hosted podcast with DraftKing's founder--Matt Kalish on all things sports, business, and alternative investing: https://linktr.ee/propsanddropspod

Ryan Naylor is the founder VIVAHR, a platform for entrepreneurs to publish their open positions and get organic visibility on all the top job sites. After flopping on Shark Tank, he built the framework Culture Marketing™. Top 3 Value Bombs: 1. The quickest way to get A players to leave your company is to hire a bunch of C players. The greatest way to keep A players is to hire more A players. 2. When you grow a business, it's not sexy to just have a ton of people work for you. What's truly sexy is to have a fully purpose-based business with complete alignment in your organization. 3. The companies that focus on telling who they are, what they do, and why they do it in their job posting have 500% increase in applicants. Checkout Ryan's website and learn more - VIVAHR Sponsors: Thinkific: It's time to stop trading time for money and start reaching more clients and making a bigger impact - with online courses! Try Thinkific for free today at Thinkific.com/eof. HubSpot: Listen, learn, and grow with the HubSpot Podcast Network at HubSpot.com/podcastnetwork!

Ryan Naylor is the founder VIVAHR, a platform for entrepreneurs to publish their open positions and get organic visibility on all the top job sites. After flopping on Shark Tank, he built the framework Culture Marketing™. Top 3 Value Bombs: 1. The quickest way to get A players to leave your company is to hire a bunch of C players. The greatest way to keep A players is to hire more A players. 2. When you grow a business, it's not sexy to just have a ton of people work for you. What's truly sexy is to have a fully purpose-based business with complete alignment in your organization. 3. The companies that focus on telling who they are, what they do, and why they do it in their job posting have 500% increase in applicants. Checkout Ryan's website and learn more - VIVAHR Sponsors: Thinkific: It's time to stop trading time for money and start reaching more clients and making a bigger impact - with online courses! Try Thinkific for free today at Thinkific.com/eof. HubSpot: Listen, learn, and grow with the HubSpot Podcast Network at HubSpot.com/podcastnetwork!

Today's episode is the newest installment of "Marketing for The Now with Gary Vaynerchuck". We have an illustrious list of CEOs, CMOs, Presidents and even singer/song writer Liam Payne all here to answer this one question... "How do you stay close to culture?". I'm super fired up for you to give this episode a listen and I know you'll take something BIG from it. Enjoy! Let me know what you thought. Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter Click here watch this full episode in video form: https://www.youtube.com/watch?v=2dPhPf_CFlc Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Checkout my new co-hosted podcast with DraftKing's founder--Matt Kalish on all things sports, business, and alternative investing: https://linktr.ee/propsanddropspod

Adrian Lai is the creative mastermind behind several award-winning marketing campaigns for brands such as Nike, Converse, Beats by Dre, Tiffany & Co. He also became the Head of Culture Marketing at Red Bull China activating movements like the Red Bull Music Academy for the very first time. His latest project is a tech startup called Yumi. We talk tech, music, Shanghai nightlife and the future.Join us on WeChat: THD_OfficialInstagram: thehonestdrink_Email: thehonestdrink@gmail.comFind us on: Apple, Spotify, 小宇宙, 网易云音乐, 喜马拉雅, Bilibili, YouTube...

It might seem a daunting task, or maybe even impossible, to keep up with the rapidly changing culture in the #digital age. Things that were #marketable only three years ago may be different now, and even humor can be seen as antiquated far faster than expected. Don't fret, because the Culture #Marketing Master sub-course will teach you everything you need to know not only future-proofing your #marketing but also keeping up with the ever-changing culture of the #digital world. https://thedigitalmarketinginstitute.... It might seem a daunting task, or maybe even impossible, to keep up with the rapidly changing culture in the #digital age. Things that were #marketable only three years ago may be different now, and even humor can be seen as antiquated far faster than expected. Don't fret, because the Culture #Marketing Master sub-course will teach you everything you need to know not only future-proofing your #marketing but also keeping up with the ever-changing culture of the #digital world. Through this course, you will learn how to adapt to new developments in the #digital world and thrive through them; Understand differences in culture on different websites, appealing to the identifiers and building #marketing around them; And utilize new technology as it appears, not only adapting to them but being able to use it to your advantage. The course was designed for those who spent much of their time away from the internet and may have trouble understanding a lot of the ins-and-outs of the culture of different websites, as well as the trends and common humor. This course will teach you the nitty-gritty of different websites' culture and flow, to allow you to better utilize them for #marketing. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that's all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://anchor.fm/iidmusa/message

Mike and Jeremy dive into the  viral marketing Popeye's fast food used after the Reddit Wall Street Bets upheaval, and relate it to how to improve your marketing. 

Gonzalo del Fa is the President of Multicultural for Group M, perhaps the world's leading media investment company. He's also current chair of the Culture Marketing Council (CMC). Nancy Tellet is the founder of insights company PureClarity, as well as the research chair for CMC. The two join The Revolución to talk the release of a new study, Multicultural Majority 2020, which examines how global content is changing culture in the United States. Among the topics discussed is the importance of language and culture for U.S. Hispanic audiences, the prevalence of "device decluttering" among Latinx Gen Zers, and how the Iron Chef, YouTube and Netflix are changing U.S. culture. Del Fa and Tellet are sharing a sneak peek of the upcoming (and free) CMC University webinar. Media, Technology & the Escalating Power of Culture in Content Tuesday, December 15 from 2:00 to 3:15 p.m. ET To register for the upcoming research webinar, please CLICK HERE. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

This week on #FactsDontHaveFeelings Cousin Kris sits down with Marketing Executive Karim Lateef (@karimlateef) who is the Senior Manager of Culture Marketing at Pernod Ricard USA. Karim discusses growing up in Selma, working for Def Jam Records, Bad Boy Records, and Tommy Boy Records all at the same time , and much more.http://www.karimlateef.com

Success in today's uncertain times requires a new approach to business. Building and maintaining the support of your most important stakeholders has become mission critical, and your reputation is now your most valuable asset. Purpose drives Reputation. Reputation drives Performance. Performance drives Impact Jessica Whitcutt Fagan's unique #ReputationWithPurpose model provides a simple framework for clients looking for help with: - Purpose - Sustainability - People & Culture - Marketing & Communications With 20 years' experience in both agencies and multinational organisations, Jessica has developed and run a number of highly successful and award winning, behavior change campaigns. As a member of the Chartered Institute of Public Relations, holding a BA Law and having completed numerous executive development programs both in South Africa and in the UK, she has a thorough understanding of both the commercial and reputational imperatives driving business performance and is dedicated to helping companies create value for all stakeholders. In this interview with Jane, Jessica discusses her mission to bring the latest purpose, sustainability and reputation thinking to forward thinking entrepreneurs across multiple sectors. (Connection Central) ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Discover Jane's Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass

Adrian Lai is the creative mastermind behind several award-winning marketing campaigns for brands such as Nike, Converse, Beats by Dre, Tiffany & Co. He also became the Head of Culture Marketing at Red Bull China activating movements like the Red Bull Music Academy for the very first time. His latest project is a tech startup called Yumi. We talk tech, music, Shanghai nightlife and the future. ✊ Follow Us On Instagram: thehonestdrink_  

Company culture can be your most effective marketing tool. It's frustrating for all of us to be in the midst of a global crisis. With all of the uncertainty in the world, it's more important than ever to build a remarkable culture & share that with the world. Imagine what it will be like when you have a brand that everyone wants to be a part of and all of the tools necessary to create a video series around that. It's time you start letting your culture do the marketing.In this episode Paul & Laura go through the 4-part Framework of what Culture Marketing is and how it can help you market your business:1- Messaging : Clarify your message to avoid any confusion on what you're all about. 2- Experiences : Consistently create mind blowing word-of-mouth experiences around your brand that will have everyone talking.3 - Culture : Build remarkable company culture that both customers and employees flock to! Your culture is about to become your best marketing tool.4 - Build a video series around the experiences and culture that you'll be proud to share. www.paulheslop.com

Kicking-off 2020 with a new vibe on the Back of House pod, we cleaned up our act and added a bit more definition to the show. To debut our first episode of the decade, we invited the homies Andy and Martin from San Diego's very own: The Travelers Club. We got into some current culture and more details about their first BIG BIG show of the year with none other than Seattle's SANGO. In BOH tradition with end the show with Last LP + Last Meal where we share our last great album finds and meals. We didn't know Andy was so obsessed with Agua Chiles...sheesh

Bio: Ryan is the founder and CEO of VIVAHR, which is changing how employers hire by building their employment brand with Culture Marketing. Ryan has been an entrepreneur for 10+ years and has experienced the pain of hiring and firing…the wrong people. Through those lessons learned he discovered the power of building business on core values, clear focus and most importantly, great company culture. Notes: How Ryan got into recruiting and “Culture Marketing”Ryan and his team placed over 100,000 jobs in Arizona during the recessionWhat Ryan discovered about why some employers get more applicants than othersThe importance of the first paragraph in a job descriptionThe companies that could tell their stories the clearest got the best applicant poolCulture Marketing is the notion of taking core values and applying them to every touch pointTheir software helps companies tell their story to improve “culture marketing”Importance of having peers telling candidate why they come to work every dayHow a call center saw attrition rate decline because of culture and missionAttracting “A-Players” is all about clarity and attracting the right talent“The quickest way to get A-players to quit is to surround them with C-players”How to get clear on whom you want to attractImportance of measuring skills to inform job postingA-players love scorecards and structure that helps them understand expectationsHow to reinforce culture to keep A-players after hiredThe company that pays you to go on vacation your first weekCompanies are missing opportunities to take advantage of using stories to attract great talentExecutives spend so much time listening to customers and not enough time listening to talentThe important question: Does every employee have a best friend (at work)The importance of ensuring people have good relationships at workBook: Scaling upLinks: CraigslistMailChimpJCPennyRyan on InstagramRyan on LinkedInRyan on FacebookVIVAHRFor questions, comments and guest suggestions, contact the host, Andy Storch, at storch@advantageperformance.com

Bio: Ryan is the founder and CEO of VIVAHR, which is changing how employers hire by building their employment brand with Culture Marketing. Ryan has been an entrepreneur for 10+ years and has experienced the pain of hiring and firing...the wrong people. Through those lessons learned he discovered the power of building business on core […]

Bio: Ryan is the founder and CEO of VIVAHR, which is changing how employers hire by building their employment brand with Culture Marketing. Ryan has been an entrepreneur for 10+ years and has experienced the pain of hiring and firing…the wrong people. Through those lessons learned he discovered the power of building business on core values, clear focus and most importantly, great company culture. Notes: How Ryan got into recruiting and “Culture Marketing”Ryan and his team placed over 100,000 jobs in Arizona during the recessionWhat Ryan discovered about why some employers get more applicants than othersThe importance of the first paragraph in a job descriptionThe companies that could tell their stories the clearest got the best applicant poolCulture Marketing is the notion of taking core values and applying them to every touch pointTheir software helps companies tell their story to improve “culture marketing”Importance of having peers telling candidate why they come to work every dayHow a call center saw attrition rate decline because of culture and missionAttracting “A-Players” is all about clarity and attracting the right talent“The quickest way to get A-players to quit is to surround them with C-players”How to get clear on whom you want to attractImportance of measuring skills to inform job postingA-players love scorecards and structure that helps them understand expectationsHow to reinforce culture to keep A-players after hiredThe company that pays you to go on vacation your first weekCompanies are missing opportunities to take advantage of using stories to attract great talentExecutives spend so much time listening to customers and not enough time listening to talentThe important question: Does every employee have a best friend (at work)The importance of ensuring people have good relationships at workBook: Scaling upLinks: CraigslistMailChimpJCPennyRyan on InstagramRyan on LinkedInRyan on FacebookVIVAHRFor questions, comments and guest suggestions, contact the host, Andy Storch, at storch@advantageperformance.com

Today we are talking to a company that operates with over 93,000 employees around the globe, has a median employee tenure of 10 years, and launches approximately 1,000 new products each year. Kyle Thompson is the People & Culture Marketing and Communications Manager at 3M. 3M Careers: https://www.3m.com/3M/en_JM/careers-jm/working-at-3m/ Connect with Kyle: https://www.linkedin.com/in/kyle-thompson-897b94a1/ https://twitter.com/kyledthompson Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Anti-diet activist and marketing pro Kaila Prins joins us this week to break down the role of marketing in diet culture, the complex ways we consume triggering material, the importance of embracing social justice in the body positivity movement, how she transitioned from her own eating-disorder recovery to thinking critically about diet culture, the ways in which our personal brand can quickly overtake our personhood, the dangers of working as a coach when you’re still going through your own recovery, and much more! PLUS, Christy answers a listener question about how intuitive eating can help with feelings of overeating as opposed to restriction. This episode originally aired on October 16, 2017. Kaila Prins is a multifaceted, multi-passionate explorer or culture, performance, body image, and marketing. In other words: she has no idea what to call herself, because she does a lot. After recovering from orthorexia, anorexia, and an exercise addiction, Kaila began a career in marketing while moonlighting as a body image coach for recovering women. She is now a speaker on and writer of unpopular opinions about marketing psychology and behavioral economics in the context of body image and is the host of the forthcoming podcast, Your Body, Your Brand. In her “spare” time, she is known as burlesque dancer and drag artist DeeDeeQueen, and she teaches burlesque dance, storytelling, and theatre in San Jose, California. You can find her at performingwoman.com. This episode is brought to you by Christy's forthcoming book, Anti-Diet, which is now available for pre-order! Learn more and pre-order now at christyharrison.com/book. Grab Christy's free guide, 7 simple strategies for finding peace and freedom with food, to get started on the anti-diet path. If you're ready to break free from diet culture once and for all, join Christy's Intuitive Eating Fundamentals online course. Ask your own question about intuitive eating, Health at Every Size, or eating disorder recovery at christyharrison.com/questions. To learn more about Food Psych and get full show notes and a transcript of this episode, go to christyharrison.com/foodpsych.

In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian's comments. Learn how they made the most of a trending moment.

In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.

Our guest this week is Eddie Sanders, an intellectual property lawyer based in Chicago. In his life, he’s been a part of Chicago’s creative community as both an artist manager as well as a legal aide to countless members of the superstar musical talent the city cranking out on the regular these days. Hear about his upbringing, how he pulled off getting engaged on-stage at Lollapalooza 2019, what brands can do to get better creative partnerships as well as sharing a cultural concept native Chicagoans will recognize anywhere: the art of the “finesse”.

Attracting great employees with Employment Branding and Culture Marketing (17:45) with Ryan Naylor. Ryan is an entrepreneur and the founder of VIVA HR. They provide a platform to help businesses recruit more efficiently by telling the right hiring story. Ryan is also a popular speaker and has made numerous television appearances sharing his expertise on Human Resources. You may have also seen him on SharkTank – and he shares the story of that experience. Ryan explains (starting at 17:45) why we need to help prospective employees understand our WHY and help them connect with our culture, which is what great employees are looking for. Ryan's message to applicants is , "It's more than what you can do for me, it's what the organization and you can accomplish together.". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

IN THIS EPISODE:    Our three topics this week? Is Instagram considering removing Like counts? QR Codes - they might be making a comeback and we talk about interesting ways they can be used in your Marketing. Pop Culture Marketing - should you do it AND how a Editorial Calendar can make it better. SHOW NOTES: https://tricycle-creative.com/tripod/   ABOUT TRICYCLE CREATIVE:   Tricycle Creative is a Marketing Agency based in Austin, TX that helps entrepreneurs improve their marketing. We do this by providing Marketing Workshops, Consulting, and Creative Services (blog writing, video + photo, branding + logo, graphics, and social media).   So if there's something about your Marketing you want to improve, or don't understand, let's schedule a free consultation and we'll develop a learning plan and strategy.   **Are you a entrepreneur needing help with your Marketing? Contact Tricycle Creative!**   EMAIL: hello  tricycle-creative.com WEB: https://tricycle-creative.com INSTAGRAM: https://www.instagram.com/hellotricycle/ FACEBOOK: https://www.facebook.com/hellotricycle/ TWITTER: https://twitter.com/hellotricycle

Makenna Held is the founder of the Your Leadership Recipe methodology, REAL Marketing, the Courageous Cooking ™ school, and an author, speaker, coach, and consultant and courageously markets in a way that is authentic, thoughtful, and provocative. This conversation will give you a sense of how to start or continue in your own authentic business (or life) path.

Im Interview erzählt Christina Linher von ihrer Transformation nach 4,5 Jahren im Culture Marketing bei Red Bull und einigen Aulandsaufenthalten in die Selbständigkeit. Sie erzählt, was sie in den letzten Jahren als Freelance Creative Strategist und Projektmanagerin gelernt hat, was ist ihr wichtig ist, was sie noch lernen will und vor allem, warum sie es nicht bedauert, ihren Magister nicht gemacht zu haben. Außerdem erzählt sie über ihr Herzensprojekt "Friends. A House. And the Sea."

Edward Bourelly CMO/ Partner Omni-Culture Marketing Consultants, LLC who is Head of Marketing - Omni-Channel Retail | Digital | Sport, Fashion, Entertainment & Culture Marketing is interviewed in this episode. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. To apply to become a featured co-author in one of Adam's upcoming books visit https://www.moneymatterstoptips.com/become-an-author --- Support this podcast: https://anchor.fm/moneymatters/support

Examining the complex relationship between club culture and corporations.

Examining the complex relationship between club culture and corporations.

Anti-diet activist and marketing pro Kaila Prins joins us this week to break down the role of marketing in diet culture, the complex ways we consume triggering material, the importance of embracing social justice in the body positivity movement, how she transitioned from her own eating-disorder recovery to thinking critically about diet culture, the ways in which our personal brand can quickly overtake our personhood, the dangers of working as a coach when you’re still going through your own recovery, and much more! PLUS, Christy answers a listener question about how intuitive eating can help with feelings of overeating as opposed to restriction. Kaila Prins is a multifaceted, multi-passionate explorer or culture, performance, body image, and marketing. In other words: she has no idea what to call herself, because she does a lot. After recovering from orthorexia, anorexia, and an exercise addiction, Kaila began a career in marketing while moonlighting as a body image coach for recovering women. She is now a speaker on and writer of unpopular opinions about marketing psychology and behavioral economics in the context of body image and is the host of the forthcoming podcast, Your Body, Your Brand. In her “spare” time, she is known as burlesque dancer and drag artist DeeDeeQueen, and she teaches burlesque dance, storytelling, and theatre in San Jose, California. You can find her at performingwoman.com. If you're ready to give up dieting once and for all, join Christy's Intuitive Eating Fundamentals online course at christyharrison.com/course. To learn more about Food Psych and get full show notes for this episode, go to christyharrison.com/foodpsych. Ask your own question about intuitive eating, Health at Every Size, or eating disorder recovery at christyharrison.com/questions. Join the Food Psych Facebook group to connect with fellow listeners around the world!

In this show I am joined by Alan Andrews, founder of Coffee Culture. Alan discusses his background in hospitality, starting with studying at DIT Cathal Brugha St, to today, where his company Coffee Culture span a number of businesess centred on excellence in coffee production and serving: roasting, barista training and cafe consultancy. In the interview Alan's passion for coffee shines through, and he offers some excellent marketing advice to cafe owners to maximise their business. 

*Matt Hirst* ( https://www.linkedin.com/in/matt-hirst-137a713/ ) *is the Managing Partner at* *West* ( https://west.ventures/ ) *. West is a venture studio, a team of market and brand experts with investor discipline. Since 2011, West has partnered with some of the world's most innovative companies and founders to maximize their opportunity and make impact including Impossible Burger, GofundMe, Square and Twitter.* *Matt joined West 4 years ago after serving as the Global Head of Brand Experience at Google. Prior to Google, Matt spent 10 yrs at Red Bull as head of Sports, Events and Culture and the Director of Culture Marketing.* *One book that inspired Matt personally and professionally is* *Alchemy* ( https://www.amazon.com/gp/product/006238841X?camp=1789&creativeASIN=006238841X&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) *by Rory Sutherland.* *In this episode you will learn -* * *Some of the differences working for Red Bull vs. Google. How he thinks about the differences between brand strategy vs. growth marketing. How he thinks about data vs. trusting your gut when it comes to brand and marketing? What are questions founders should ask when building a brand identity? The differences in skill set that founders should be aware of if they are hiring a brand management professional from a large company vs. someone with startup experience to join their team?* * ** * *When an entrepreneur is thinking about brand for his or her startup, the types of questions should they be asking themselves? Why does he feel that brand is still undervalued asset? Why is building a brand the most expensive assets you can build and the hardest? How he thinks about the brand agency ecosystem and if a startup is looking to hire an agency, what are some questions should they be asking?* * ** * *Is this best time or worst time to build a CPG Brand? His due diligence process at West. One thing he would change when it came to the perception of brand? One piece of advice for founders when it comes to brand?* * ** *To follow along behind the scenes of the show, you can follow* *@mikegelb* ( https://twitter.com/MikeGelb ) *and* *@consumervc* ( https://twitter.com/consumervc ) *.*