Podcast appearances and mentions of gil rogers

In this episode of Higher Ed Pulse, hosts Mallory and Gil Rogers break down the real reason 95% of AI projects fail—and it's not the tech. From underground AI usage to rising trust issues and executive scrambling for structure, this episode explores how leadership—not capability—is the biggest hurdle for AI adoption in higher education and beyond. Whether you're an institutional leader or front-line staffer experimenting with AI, this conversation offers timely insights on how to approach AI integration with intention, empathy, and strategy.Related Links: MIT Study: 95% of Generative AI Projects FailAI as Boss? Workers Push BackChief AI Officers Emerge Across IndustriesThe Shadow AI Workforce - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

What does a Fractional CMO actually do and why are ed-tech companies and colleges leaning into this flexible leadership model?In this episode, we're joined by Gil Rogers, founder of GR7 Marketing, whose deep roots in ed-tech and higher ed make him a go-to strategist for institutions looking to get smarter, faster. Gil shares what it really means to step in as a fractional CMO, how he helps clients clarify their marketing roadmap, and why a part-time leader can sometimes deliver full-time impact.From content planning to KPIs to building better ed-tech partnerships, Gil breaks down what works and what colleges need to watch out for. You'll hear real-world insights from his work with ed-tech firms that prioritize student outcomes and equity, plus practical advice for institutions looking to collaborate with tech providers that actually help, not hinder.What You'll Learn: • Why a fractional CMO can help fast-track results without the overhead • How outside leadership brings fresh eyes and strategy to tired campaigns • Tips for vetting ed-tech partners who walk the walk on student successEmail Gil at Gil@GR7marketing.com or connect with him on LinkedIn.Thanks for listening!Connect with GradComm:Instagram:@gradcommunicationsFacebook:@GradCommunicationsLinkedIn:@gradcommSend us a message: GradComm.com

In this episode, Mallory and higher ed expert Gil Rogers dive into one of the biggest recent headlines in education technology—the merger of Gravity, Ivy.ai, and Ocelot. They break down why AI-powered chatbots are no longer standalone game-changers, what this consolidation means for institutions, and how next-gen CRMs are reshaping the student experience. If you want to stay ahead of the curve in AI for higher ed, this is an episode you won't want to miss.Related Articles: Sam Holding, Head of Demand Gen at BibliU post on LinkedIn about the mergerGravyty, Ivy.ai, and Ocelot Merger Announcement - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

I really enjoyed my chat with Gil and hope you will enjoy the episode. To learn more about Gil and his work, check out the links below. Bio: Gil Rogers - Podfol.io LinkedIn: linkedin.com/in/gilrogers Website: GR7 Marketing About Rachelle Subscribe to the podcast and my newsletter. Also, check out my blog and submit a guest blog. Contact me for speaking and training related to AI, AI and the law, SEL, STEM, and World Language Educator training for each of these topics as well! bit.ly/thriveineduPD

In this insightful episode of The Brand Called You, Gil Rogers reveals how fractional CMO services can revolutionize marketing for EdTech startups, offering strategic insights, cost-effective solutions, and innovative storytelling approaches. 00:32- About Gil Rogers Gil is a fractional CMO guiding Edtech to grow revenue. He is also a recognized leader in higher education enrollment management and marketing.

Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, joins FYI host Gil Rogers to discuss leveraging technology to engage and connect with students, and how institutions can optimize their processes for better outcomes. Soup and Gil cover the evolution of changes in the tools and technologies available to schools throughout their carers.They also share insights from their experiences, particularly how digital tools and AI can be used to enhance student interactions and the student experience. Soup recounts his pioneering work with social media in higher education and some policies in the past that would be unimaginable in today's Higher Ed landscape. Their conversation also covers the importance of building early digital communities for prospective students and the evolving nature of AI in education. It's an excellent rundown for anyone interested in the current state of student engagement and how we got to this point.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Catching Up and Conference Talk | 00:25 Soup's Background and Career Journey | 01:23 Student-First Mindset in Higher Education | 05:20 Things Institutions Should Think Differently About  | 06:52 A Mindset Shift when Using AI | 12:00 Virtual Vs In-person Events Today | 17:29 The Role of AI in Higher Education | 19:17 Building Connections and Relationships | 25:00 Conclusion and Contact Information | 30:25 Goodbyes and Well Wishes | 31:25 RELEVANT LINKS:Harrison "Soup" Campbell on LinkedInZeeMee.comEmail AddressFYI - Emotional Connection as the Key to Higher Ed Marketing Success with Bart Caylor

Jaime Hunt, president of Solve Higher Ed Marketing, joins FYI host Gil Rogers to talk about the perception challenges facing higher education. Jamie shares her transition from a long career in higher education marketing to founding her consulting firm. Gil and Jaime explore how institutions can tackle the feared 'enrollment cliff' by innovating their approach, targeting non-traditional students, and considering hybrid education models. The solutions have a chance to both increase enrolled students and create more champions of the institution and fewer detractors. They also discuss the importance of breaking down silos within institutions and engaging parents in the educational journey.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Jamie Hunt's Background and New Ventures | 01:13 The Importance of Addressing Enrollment Challenges | 02:43 Strategies for Improving Higher Education Marketing | 03:45 The Role of Alumni and Advancement in Higher Education | 08:37 Engaging Parents in the Higher Education Process | 10:16 How to Boost Your Eligible Student Percentage | 15:05 Innovative Approaches for Small Liberal Arts Colleges | 20:10 Developing an Innovation Mindset in Higher Education | 22:42 Conclusion and Contact Information | 24:58  RELEVANT LINKS:Jaime Hunt on LinkedInSolveHigherEd.comContact | Jaime Hunt

David Hatami, founder and Managing Director of EduPolicy.ai, joins FYI host Gil Rogers to talk about AI policy in higher education. David has over 25 years in the field specializing in AI ethics. David stresses the importance of establishing comprehensive AI policies and ethics programs within educational institutions now, and not leave the issue for later. He addresses the complexities and challenges involved and where gray areas might lie. David highlights the necessity for dynamic, adaptable policies that address usage by both students and staff. He also discusses his consultancy work helping colleges navigate these issues and the critical need for clear, cohesive guidelines to ensure responsible AI usage. Tune in for insights on how educational institutions can prepare for the rapid integration of AI technology today.For Your Institution Podcast is a production of Mongoose Research. Introduction and Weather | 00:00Discussing AI Policy | 02:27 David Hatami's Background and AI Journey | 03:24 The Importance of AI Policy in Education | 05:19 Challenges and Solutions for Institutions | 07:50 Implementing AI Ethics Programs | 18:00 Final Thoughts and Contact Information | 28:23 Conclusion and Contact Information | 37:56  RELEVANT LINKS:David Hatami on LinkedInEduPolicy.aiDavid Hatami Email

John McGreal, the Dean of Enrollment Services at Waukesha County Technical College, joins FYI host Gil Rogers to talk about the need for tailored approaches in admissions and the challenges of keeping staff focused and effective in a constantly evolving educational landscape.John also emphasizes the importance of work-life balance and the need for tailored approaches in admissions. The conversation touches on the shift towards utilizing digital marketing and AI in enrollment processes while stressing the significance of maintaining motivation and proper staffing. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Talking Maine and Milwaukee | 00:32 John's Background | 02:25 Challenges in Higher Education | 07:15 Staff Morale and Technology | 08:21 Enrollment Strategies and Demographics | 13:39 Permission to see Deadpool & Wolverine | 17:45 Challenging the 'More with Less' Mentality | 18:44 Direct Admission: Pros and Cons | 19:51 Balancing Technology and Travel in Recruitment | 22:16 Higher Ed as a Public Good | 23:16 The Mission and Morale of Admissions Teams | 27:08 Respecting Work-Life Balance in Higher Ed | 29:05 Adding Value Beyond the Sales Pitch | 34:33 The Power of Authentic Student Care | 35:35 Conclusion and Contact Information | 37:56  RELEVANT LINKS:John McGreal on LinkedInJohn McGreal's EmailFYI - Power Ups: Overlapping Admissions Counselors and Classic Nintendo Games with Teege MettilleThe Princeton Review - Student Survey

John Azoni, executive producer at Unveild and host of the Higher Ed Storytelling University podcast, joins FYI host Gil Rogers to talk about the power of video in higher education. They delve into the nuances of creating engaging, authentic video content to connect with students and alumni. John shares insights from his journey, strategies for effective video production, and tackles the challenge of avoiding cringe-worthy content. The conversation covers various video formats, from TikToks to long-form narratives, and stresses the importance of genuine storytelling in your higher-ed marketing efforts.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Dog Stories! | 00:28 Discussing Video in Higher Ed | 03:47 John Azoni's Background and Journey | 04:10 Challenges and Strategies for Video Content | 06:04 Creating Authentic and Engaging Content | 12:25 Balancing Trends and Authenticity | 30:22 Final Thoughts and Contact Information | 36:01  RELEVANT LINKS:John Azoni on LinkedInUnveild.tvHigher Ed Storytelling University PodcastHigher Ed Storyteller's Digest NewsletterOregon Duck Beats YouTube Video

Shantel Goodman-Luckett, Chief Experience Officer for the National Association for College Admission Counseling, or NACAC, joins FYI host Gil Rogers to talk about the upcoming NACAC National Conference in Los Angeles, including highlights for first-time attendees and new features for seasoned participants. Shantel shares insights on planning during the pandemic, the significance of the conference's theme 'The Courage Within,' and special events like Magic Johnson's upcoming keynote speech. The conversation also covers the conference's extensive educational sessions and opportunities for ongoing involvement with NACAC beyond the annual event, numbers of new vendors and attendees to expect. Get an inside preview of the conference here first.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Shantel's Professional Journey | 01:43 NACAC Conference During the Pandemic | 04:10 What's New at the 2024 NACAC Conference | 08:35 Special Features of the Conference Being in LA | 13:37 Tips for First-Time Attendees | 18:10 Engaging with NACAC Beyond the Conference | 21:18 Conclusion and Contact Information | 26:08  RELEVANT LINKS:Shantel Goodman-Luckett on LinkedInNACAC SIGsNACAC AffiliatesFYI - Leadership Through Change and Challenges with Carlos Cano

Anthony Perez, Assistant Director of Admissions, Multicultural Recruitment and Outreach at Western Michigan University, joins FYI host Gil Rogers to talk about his journey of being a first-generation college student from Texas through Iowa and to holding his current role in Michigan. The discussion covers the importance of creating an inclusive college environment, practical advice for first-time college applicants, and how institutions can improve their engagement with first-generation and underserved students. Anthony emphasizes the need for more personalized, human-centered interactions in the admissions process and offers strategies for balancing data-driven decisions with the wisdom of lived experiences.For Your Institution Podcast is a production of Mongoose Research.  Introduction and Welcome | 00:00Anthony's Background and Career Path | 02:34 First Generation College Experience | 06:02 Building Relationships in Admissions | 10:42 Balancing Technology and Personal Touch | 15:09 Data vs. Human Wisdom in Admissions | 20:41 Cultural Sensitivity in Recruitment | 22:47 Conclusion and Contact Information | 27:31  RELEVANT LINKS:Anthony Perez on LinkedInAnthony Perez Email

Elise Michaux, the Marketing and Communications Director at Erie County Community College of Pennsylvania, joins FYI host Gil Rogers to talk about her unique experience in establishing a new institution during a time when many are closing. The challenges and also some of the unexpected benefits of being able to form everything from scratch. Their discussion covers the importance of supporting the local community, developing a distinctive campus voice, and creating processes with the student at the center. Elise emphasizes the value of authentic student testimonials in marketing, avoiding traditional and often sterilized messaging, and adapting to meet current workforce needs and market demands. They go over a compelling personal narrative about a student and how different places in Higher Ed would use the student's story. Tune in for a compelling conversation about challenges, successes, and innovative strategies in Higher Education marketing and communications.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Starting a New College | 00:22 Elise's Role and Challenges | 02:05 Building a Unique Institution | 02:43 Marketing Strategies with Student Voices | 06:15 Challenges and Success Stories | 13:43 Advice for Established Institutions | 19:19 Being Able to Articulate Your Why | 23:46Inclusivity and Accessibility | 29:08 Closing Remarks and Contact Information | 30:11  RELEVANT LINKS:Elise Michaux on LinkedIn Elise Michaux on InstagramFYI: The Art and Science of Personalized Marketing in Higher Education with Stephanie Geyer

Samantha Hicks, Assistant Vice President of Financial Aid and Scholarships at Coastal Carolina University, joins FYI host Gil Rogers to talk about the complexities of the most recent enrollment cycle, and the challenges this year of the FAFSA delay compounding on students who already dealt with COVID challenges. Samantha brings into focus yet another vector of challenges that low-income students also have face as they enter Higher Ed. Samantha shares her personal journey from poverty to her current position, offers insights into the unique challenges faced by financially disadvantaged students, and reflects on how COVID-19 and FAFSA changes have impacted their approach both on the student facing side and also on the internal support end of things. They also explore using strategic planning, communication, and mentorship to better support students moving forward and the value of sometimes just acknowledging that it's been a tough summer.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Samantha Hicks' Background and Journey | 02:06 Empathy and Unique Perspective in Financial Aid | 04:00 Challenges in Financial Aid Verification | 06:08 Innovative Approaches to Financial Aid Communication | 10:33 Adapting to Changes and Future Planning | 17:32 Keeping the Human Element with Interactions | 21:55Retention and Persistence Strategies | 29:15 Conclusion and Contact Information | 34:40  RELEVANT LINKS:LinkedIn PageTwitter (X) ProfileFYI: Crafting Futures Amidst FAFSA Upheaval and Extended Deadlines with Amanda CraddockFYI: Earn and Learn Alternatives to Higher Education: Discussing 'Apprentice Nation' with Ryan Craig#NACACreads on Twitter (X)

Alex DeLonis, the Assistant Vice President of Student Financial Services at Saint Louis University, joins FYI host Gil Rogers to talk about higher ed recruitment and enrollment, and how all of that was affected by the FAFSA roll out last year. Are we heading for a repeat of last year's problems or will it more closely resemble past years with fewer issues?Alex and Gil talk about what happened before, and even without knowing exactly what this year will look like, what changes and preparations can be made to lessen the impact on institutions, students, their families, and admissions professionals who must adjust in real time to the situation as it develops. Listen to this episode as Alex lays out the ways in which this year can be an improvement over last, even in the face of uncertainty, simply by being ready and flexible, and being transparent with students and families during the process.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Alex's Background and Career Journey | 00:45 Current Challenges in Financial Aid | 04:37 Preparing for Future FAFSA Cycles | 08:53 Impact of COVID and FAFSA Changes on Students | 10:34 Balancing Instincts with Data | 15:04 Advice for New Financial Aid Professionals | 21:13 Conclusion and Final Thoughts | 23:58  RELEVANT LINKS:Alex DeLonis LinkedIn

Joe Paris and Stan Kania, the editors of the book A Comprehensive Guide to Graduate Enrollment Management, join FYI host Gil Rogers to talk about their book, which elucidates the intricacies and obscurities of graduate enrollment management, allowing scholars and professionals to advance research and practice in the field. Joe and Stan talk about their backgrounds and paths through higher education, and the value that brings to their book, along with the data and research, they are able to use their analysis to contextualize that data for useful purposes.They also mull over how to make the process more efficient and streamlined, in a way that has the student and their family at the top of mind, and really gears messaging and marketing for that purpose.   For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Joe's Path Through Higher Ed | 1:09Stan's Path Through Higher Ed | 2:23How to Stay Motivated in this Career | 4:45The Story of Writing the Book | 9:37Common Graduate Enrollment Management Challenges | 16:18Three Takeaways for the Reader | 23:18Contact Info and Book Information | 29:39Conclusion and Final Thoughts | 30:10  RELEVANT LINKS:A Comprehensive Guide to Graduate Enrollment ManagementHandbook of Graduate Enrollment ManagementStanley Kania's LinkedInFaculty Profile at the Drexel University College of MedicineJoseph Paris's LinkedInFaculty Profile at Deleware Valley University

Jess Snover, Director of Admissions Recruitment at Lycoming College, joins FYI host Gil Rogers to talk about the challenges and opportunities of the current admissions landscape. Coming from a smaller institution, Jess understands the benefits and advantages that come with the education these institutions provide. Jess and Gil talk about the difficulties both with the recent FAFSA challenges and the years of virtual learning during the COVID pandemic that have occurred to the class getting ready to enter their higher education journeys. Jess talks about her own experience going to Lycoming as a freshman, and what the university was able to provide for her and can offer to other potential students who may not find a match with the vibe of larger institutions. They talk about how the admissions funnel is the inversion of the shape of advancement side, and how the two sides can coordinate and work together to strengthen the connections and support students through their whole journey from initial interest to becoming an alumni. Find out about the advantages and strengths of these smaller institutions in the higher education field.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Jessica Snover's Background and Career Journey | 00:58 Motivations and Challenges in Higher Education | 03:03 Navigating Enrollment and Student Support | 06:29 Looking at the Admissions Funnel | 10:29 Having Support at Each Phase of the Funnel | 13:15 Admissions and Advancement Synergy | 18:28 Collaborative Efforts and Alumni Engagement | 21:51 The Importance of Communication | 28:03 Conclusion and Contact Information  | 34:32  RELEVANT LINKS:Jessica Snover LinkedInJessica Snover EmailLycoming CollegeFYI: Navigating the Challenges of Small Colleges with Scott NovakFYI: Leadership Through Change and Challenges with Carlos Cano

Teege Mettille, the Director of Enrollment Access at Enroll ML and author of the new book The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions, joins FYI host Gil Rogers to talk about all things admissions, but first Gil and Teege take a trip down Nintendo Memory Lane and dive into a fun discussion of games from their childhood. From Mario to Zelda, and Teenage Mutant Ninja Turtles to Mike Tyson, the nostalgia hits several classic titles.Then shifting gears, Teege and Gil tackle a much more sobering topic: the morale crisis plaguing admissions counselors. Teege offers a deep dive into how the pandemic didn't cause, but really exacerbated longstanding issues already in the field. Gil and Teege scrutinize the mounting pressure on counselors to prioritize data management and revenue generation over their true calling—helping students find their educational path. They also confront the complex dance between financial necessity and institutional mission in college admissions. Through Gil's inspiring story of a student from Ohio achieving a PhD, he highlights the long-term impact of admissions work. Yet, also acknowledges the immediate pressures to meet net tuition revenue goals. Tune in to catch this thought-provoking conversation that blends nostalgia with a critical look at the current challenges facing admissions professionals.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome Back, Teege! | 00:00 Video Game Chat and Nintendo Nostalgia | 00:34 Discussing the Book: The Admissions Counselor Malaise | 07:43 Challenges in College Admissions | 11:44 Addressing Staff Morale and Leadership | 16:51 Conclusion and Final Thoughts | 27:14  RELEVANT LINKS:Enroll ML WebsiteThe Admissions Counselor Malaise: Addressing the staff morale crisis in college admissionsThe Admissions Directors Lunchcast on AppleLinkedIn for Teege MettilleFYI: Live Celebration with Allison Turcio, Kyle Campbell, and Teege MettilleFYI: Using Recruitment Time Right with Teege Mettille

Elizabeth Kirby, the Senior Director of Student Recruitment at Columbia College, joins FYI host Gil Rogers to talk about how AI can revolutionize the college admissions process. They explore how AI can enhance both student support and staff efficiency, turning challenges into opportunities and making the admissions process smoother and more personalized.Elizabeth also delves into managing change fatigue among staff amidst new technological advancements and institutional shifts. Learn about the new tools that are reshaping the admissions landscape, like early student-school matching and AI-driven data analysis, and how they are enhancing access to education. Plus, get practical tips on improving the student experience and supporting admissions staff through transparent communication and practical AI integration. Join us to uncover the future of college admissions!For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Elizabeth Kirby's Background | 00:49 Name Confusion in Admissions | 02:29 Integrating AI in College Admissions | 05:05 Improving Student and Staff Experience with AI | 11:41 Answering the 3 a.m. Problem | 12:16 Improved Automation for Universities | 16:23 Elizabeth's Views on the Future of AI in Higher Ed | 22:17 Conclusion and Contact Information | 27:35  RELEVANT LINKS:Elizabeth's LinkedIn ProfileEmail Elizabeth DirectlyFYI: Navigating Higher Ed: A Parent's AI Journey with Gordon BoyesThe Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions

Suzan Brinker, co-founder and CEO at VIV Higher Education, and author of an upcoming book titled Pass Fail: The Urgent Need for Strategic Leadership in Higher Education, joins FYI host Gil Rogers to talk about her journey from Germany to a small liberal arts college in Wisconsin, and how her diverse experiences have shaped her approach to education marketing, and her career trajectory. Suzan and Gil delve into the challenges facing higher education leadership, the importance of strategic marketing, and the balance between mission and revenue. This conversation is full of practical tips and real-world examples illustrate how marketing can break silos and drive institutional success. Breaking down silos within higher education is crucial for balancing student success and financial realities. This episode is a must-listen for anyone interested in the strategic planning and sustainability of higher education institutions. Tune in for expert advice on persistence, active listening, and the importance of retaining top talent for long-term success.For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00Suzanne Brinker: Background and Journey | 00:34 Falling in Love with Higher Education | 01:10 Starting a Company Amidst a Pandemic | 02:28 The Role of Marketing in Higher Education | 03:45 Challenges and Opportunities in Higher Ed Marketing | 05:15 Suzanne's Book: Past Fail | 08:57 Strategically Planning Your Social Posts | 12:43 Common Themes and Challenges in Higher Ed | 14:42 Marketing's Role in Breaking Down Silos | 18:58 Leadership and Culture in Higher Education | 28:55 Conclusion and Contact Information | 35:17  RELEVANT LINKS:VivHied.comSuzan Brinker LinkedInViv Higher Education LinkedInSuzan Brinker EmailFYI: Navigating the Challenges of Small Colleges with Scott Novak

Gil Rogers, founder and CEO of GR7 Marketing, joins Dr. Drumm McNaughton to discuss the current challenges faced by universities in improving their enrollment funnels, particularly in the context of emerging AI technologies. They share insights on the broken traditional funnel model, demographic shifts, affordability concerns, and reputation issues, addressing how AI can be leveraged to transform enrollment strategies. Key Discussion Points Enrollment Funnel Challenges and AI Solutions: The limitations of the traditional enrollment funnel model in capturing modern student behavior. Inefficient use of human resources in current admissions processes. Potential of AI to automate repetitive tasks and personalize communication at scale. Demographic Shifts and Competition: Impact of the impending enrollment cliff on recruitment strategies. Increased competition among institutions for a shrinking pool of traditional students. Use of AI-powered predictive analytics for targeted recruitment. Addressing Affordability and Financial Aid: Challenges in balancing institutional financial needs with student accessibility. Complexity of financial aid processes as a barrier to enrollment. AI applications in optimizing financial aid strategies and improving yield management. Reputation and Value Proposition: Growing public skepticism about the value of higher education. Need for clear articulation of institutional value propositions. Leveraging AI to enhance yield management and re-engage stop-outs and non-completers. Key Takeaways for Higher Education Leaders and Boards Request an AI strategy from the enrollment management team. Review current admissions staff time utilization. Examine financial aid approaches for sustainability and effectiveness. Develop a plan for staff upskilling in AI technologies. Establish metrics for measuring AI impact on enrollment outcomes. Final Thoughts The episode concludes with a call for strategic integration of AI technologies in enrollment management. The experts emphasize the importance of ethical implementation and ongoing refinement of AI systems to address the complex challenges facing higher education enrollment. Read the transcript on our website:  https://changinghighered.com/how-can-ai-improve-enrollment-funnels-in-higher-ed/ #EnrollmentManagement #HigherEdEnrollment #HigherEducation About Our Podcast Guest Gil Rogers is a strategic innovator in education technology marketing, serving as a fractional CMO for EdTech companies. With a background in higher education enrollment management and marketing, he has led institutions through record-breaking recruitment cycles. Gil's career highlights include marketing roles at Zinch.com (acquired by Chegg) and the National Research Center for College and University Admissions (NRCCUA), where he advanced digital marketing and data-informed enrollment strategies. As founder of GR7 Marketing, he helps entrepreneurs effectively communicate their services to educational institutions. Known for his energy and enthusiasm, Gil frequently speaks at national conferences on marketing strategy for EdTech startups, leadership, and customer understanding. As a podcast guest, he offers valuable insights into effective marketing strategies and leadership in EdTech, making him an ideal speaker for audiences seeking innovation in this dynamic industry. About Our Host Dr. Drumm McNaughton is a higher education consultant who works with college and university leadership, management, and boards of directors to ensure they succeed in their mission. He is an innovator, strategic management pioneer, accreditation specialist, transformational and turnaround expert, and governance professional with P&L experience in multiple industries, having stimulated transformation that propelled double-digit growth for colleges and universities, startups, and Fortune 500 companies.  

Melissa Richards, the founder of iMarketingMix and author of the upcoming book The 30-60-90-Day Handbook for New Communications and Marketing Leaders in Higher Education, joins FYI host Gil Rogers to talk about how she made a successful leap from the tech industry to higher education, bringing her tech expertise to Virginia Tech, and discover how her recent sabbatical has recharged her focus on entrepreneurial ventures like her freelance business, iMarketingMix. Melissa underscores the critical need for compassionate change in higher education, especially as institutions face challenges like declining enrollments, funding issues, and staff retention struggles.Melissa and Gil also explore the crucial role of developing leadership teams in higher education. Melissa shares valuable strategies for building trust among executive teams and emphasizes the importance of professional development and effective internal communications. Get a sneak peek at her upcoming book The 30-60-90-Day Handbook for New Communications and Marketing Leaders in Higher Education, which serves as a roadmap for new leaders during their pivotal first 90 days. Don't miss this enlightening conversation packed with actionable strategies and insights for higher education professionals.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Melissa's Career Journey | 00:37 Current Projects and Sabbatical | 03:17 Challenges in Higher Education | 04:30 Strategies for Institutional Change | 06:58 Writing The 30-60-90-Day Handbook | 11:29 Leadership Crisis in Higher Ed | 23:59 Conclusion and Contact Information | 29:18  RELEVANT LINKS:iMarketingMix.comAdministrators, How Would You Use a Professional Sabbatical?Melissa's LinkedInMelissa's EmailCollege and University Professional Association for Human Resources

Gordon Boyes, the CEO of Concept3D, joins FYI host Gil Rogers to talk about how technology and innovation are reshaping higher education. Gordon shares his dual perspective as an ed tech leader and a parent of a college student. Gain insights from Gordon's personal journey as he navigates the college selection process with his son, offering valuable tips for families grappling with these pivotal decisions, and possibly an unexpected reason for students to use ChatGPT at school. This episode underscores the urgent need for continuous improvement to keep higher ed's aspirational value intact.Discover successful strategies like using outside facilitators to invigorate brainstorming sessions and the crucial role of AI in alleviating repetitive tasks. They also explore how AI can revolutionize student engagement and improve both organizational efficiency and student outcomes. For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Gordon's Background and Role at Concept3D | 01:22 The College Admissions Process: A Parent's View | 02:45 Challenges and Innovations in Higher Ed | 06:59 The Role of AI in College Admissions | 10:17 Future of College Admissions and AI Integration | 26:09 Strategic Recommendations for Higher Ed | 32:21 Conclusion and Contact Information | 36:15  RELEVANT LINKS:Concept3D.comGordon on LinkedInFYI: Building with Accessibility in Mind with Gordon BoyesFYI: Using Recruitment Time Right with Teege Mettille

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, joins FYI host Gil Rogers to talk about how to transform content marketing into a powerhouse for higher education. They discuss the recent skepticism surrounding the value of higher education and offers actionable strategies to address it. Brian also talks about the challenge of breaking down silos within institutions to enhance communication and effectively measure marketing efforts, but also the ROI it could yield. Hear how personalized content and cross-departmental collaboration can revolutionize your institution's approach to lifelong educational journeys.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Brian Background | 01:00 Defining Content Marketing for Higher Ed | 03:37 Building Trust and Relationships through Content | 06:29 Engaging Non-Traditional Students | 09:30 Alumni Engagement Strategies | 11:08 Measuring Content Marketing Success | 16:56 Breaking Down Silos in Higher Ed | 19:51 Conclusion and Contact Information | 24:10  RELEVANT LINKS:BrianWPiper.comEpicContentMarketing.comEpic Content Marketing - Second EditionBrian Piper LinkedIn ProfileBrian Piper on XFYI Episode: Higher Ed's Future: Addressing SEO and AI with Brian PiperFYI Episode: Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar

Bart Caylor of Caylor-Solutions.com, The Higher Ed Marketer podcast, and author of the new book Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed, joins FYI host Gil Rogers to talk about how colleges carve out their identities and find students who truly align with their missions. They discuss the thin line between brand awareness and effective lead generation, and the art of targeting niche audiences with discovery-based marketing tactics. Bart stresses the power of forming emotional connections with prospective students, and seek them where they are to be truly effective.Gil and Bart discuss the magnetic pull of pay-per-click campaigns versus the enduring impact of search engine optimization and content creation. Bart shares ways to become a trusted resource and engage potential students deeply.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Bart's Background and Journey | 00:49 The Higher Ed Marketer Podcast | 01:40 Writing the Book: Chasing Mission Fit | 03:50 Universal Truths of Marketing Strategies for Higher Ed | 08:45 Challenges and Solutions in Higher Ed Marketing | 11:52 How Institutions Can Stand Out From the Crowd | 17:01 Closing and Contact Information | 22:55  RELEVANT LINKS:Caylor-Solutions.comChasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will SucceedThe Higher Ed Marketer PodcastBart Caylor on LinkedIn

Scott Novak, founder and CEO of the “Small College Movement,” joins FYI host Gil Rogers to talk about the often misunderstood world of smaller institutions, celebrating their triumphs and discussing the innovative strategies that are turning the tides against their larger competitors.They discuss Scott's journey through higher education and what made him found SmallCollegeMovement.com as well as the digital and data-driven tactics that are reshaping recruitment today.  This episode spotlights the distinctive benefits that small colleges can offer in a climate that frequently undervalues their contributions. Scott reveals some creative solutions that could help fortify the financial stability of small colleges. It's a wealth of ideas and information from an expert in his field.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Getting to Know Scott Novak: The Journey to Starting Movements | 00:51 The Origin and Mission of the Small College Movement | 02:43 Challenges and Advantages of Small Colleges in Today's Educational Landscape | 06:06 Tactical Advice for Small Colleges: Enrollment and Fiscal Health | 10:20 Embracing the Small College Identity: A Strategy for Success | 18:44 How to Connect with Scott | 21:47 Closing Remarks and Goodbyes | 22:51  RELEVANT LINKS:SmallCollegeMovement.comScott Novak LinkedInSmall College Movement on XSmall College Movement Podcast YoutubeSmall College Movement Podcast SpotifyFYI: How to Save a Dying College: Strategies and Solutions with Seth OdellFYI: The FAFSA Conundrum and the Quest for Solutions with Joel Bauman

Amanda Craddock, Vice President for Enrollment Management at Coastal Carolina University, joins FYI host Gil Rogers to talk about the surprising outcomes of shifting college deposit deadlines and the FAFSA upheaval. Amanda's insights promise a fresh understanding of the enrollment landscape that's been reshaped by this disruption. From extending deposit deadlines to hosting FAFSA nights and personalizing financial aid communication, they delve into how Coastal Carolina is adapting to meet the needs of students and their families. Amanda and Gil discuss how this particular set of students have already undergone a significant set of challenges navigating through the COVID pandemic as well as these challenges now with enrollment. Tune in for an enlightening episode that speaks volumes about the power of adaptability and connection in the realm of higher education.For Your Institution Podcast is a production of Mongoose Research. Welcome & Introduction | 00:00 Meeting Amanda Craddock | 00:34 The May 1st Myth and Shifting Enrollment Deadlines | 01:52 Adapting to a New Recruitment Cycle: Strategies and Insights | 02:26 FAFSA Fiasco vs. COVID: Impact on Enrollment | 04:25 Supporting Students Through FAFSA Delays and Beyond | 09:09 Advice for Enrollment Management Professionals | 11:59 Closing Thoughts and Ways to Connect | 16:52  RELEVANT LINKS:Amanda Craddock's LinkedInFaculty Profile at Coastal Carolina UniversityFYI: Leadership Through Change and Challenges with Carlos Cano

Akil Bello, Senior Director of Advocacy at FairTest, joins FYI host Gil Rogers to talk about the labyrinth of standardized testing that faces students and institutions each year. With a wealth of experience that spans over three decades, Akil is able to know how best to advocate for students through the process. As the college application frenzy intensifies, Gil and Akil scrutinize the motivations propelling institutions like Cornell and Yale to bring back testing requirements and how their decisions shape the academic terrain. They also navigate through the thorny issue of college rankings and their influence on perceived university value, prompting a broader discussion on what truly defines success in higher education. For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00Akil's Journey from Test Prep to Advocacy | 01:06 The Evolution of Akil's 'Why' in Education | 02:23 The Impact of Standardized Testing on Education | 04:36 Revisiting Standardized Tests in College Admissions | 07:40 The Role of Higher Education Institutions in Society | 11:58 Navigating the Complex Landscape of College Admissions | 16:20 Closing Thoughts and Contact Information | 22:35  RELEVANT LINKS:AkilBello.comAkil Bello's LinkedInAkil Bello on Twitter

FYI host Gil Rogers travels to San Antonio, TX for the Ellucian Live 2024 conference and chats with other attendees on the floor. He meets up with Sarah Prince of Prince George Community College, Jen McMahon of the University of Montana, and Asia Haney of Huston-Tillotson University. They of course cover the big topic of the conference, integrating Artificial Intelligence (AI) in higher education to improve student services and staff efficiency. This episode also covers balancing AI with personalized student engagement and leveraging AI for identifying students requiring assistance. Listen for fresh perspectives on using AI for system integration, improving financial aid processes, and enhancing student recruitment and retention by automating and optimizing internal processes.For Your Institution Podcast is a production of Mongoose Research.CHAPTER TIMESTAMPS:Introduction - Conversations From the Floor of Ellucian Live 2024 | 00:00 Talking with Sarah Prince - Exploring Student Success and Technology | 00:30 Using AI to Identify and Help Students in Need | 01:52 Using Technology with SEO | 04:04 Augmenting Early Alert Systems for Student Support | 07:44 The Future of Higher Ed: Embracing Change and Innovation | 09:07 Jen McMahon on AI's Role in Financial Aid and System Integration | 12:29 Improving on the Standard Chat Experience | 15:27 How AI Could Help with FAFSA Rollouts | 18:18 Asia Haney Discusses AI and Technology Integration at Huston-Tillotson University | 23:55 Top Topics in Asia's Sessions | 25:11 Improving the Engagement Experience from the Student Perspective | 29:00 Closing Thoughts and Future Perspectives | 32:26  RELEVANT LINKS:Sarah Prince LinkedInUniversity of Montana Financial Aid OfficeAsia Haney LinkedIn

Laura Magaña, President and CEO of the Association of Schools and Programs of Public Health (ASPPH) and Lisa Sullivan, Associate Dean for Education and a Professor of Biostatistics at the Boston University School of Public Health, join FYI host Gil Rogers to talk about the seismic shifts occurring within higher education and public health. They also dig into the transformative power of higher education and the essential development of a new social contract centered on inclusive excellence. Lisa goes over three reports dealing with public health and education detailing vital recommendations for cultivating environments where every student thrives. Laura and Lisa, with their extensive expertise, underscore the urgency of adaptability, community collaboration, and collective action in education. Join us for a conversation that will inspire you, and incite action towards a healthier future for us all.For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00 Meeting Laura Magaña | 01:11 Meeting Lisa Sullivan | 02:27 Exploring the Core of Framing the Future 2030 Initiative | 04:00 Analyzing Reports from Expert Panels | 08:13 The Need to Emphasize Human Competencies | 13:49 Implementing Transformative Strategies in Public Health Education | 17:15 Shaping the Future of Public Health Together | 22:04 Discussing Social Justice and Equity | 25:16 Conclusion | 26:49  RELEVANT LINKS:Laura Magaña LinkedInASPPH.orgLisa Sullivan LinkedInEducation for Public Health 2030Creating an Inclusive Workspace through an Anti-racism LensRemoving the Graduate Record Examination as an Admissions Requirement Does Not Impact Student Success

FYI, host Gil Rogers travels to San Antonio, TX, for the Ellucian Live 2024 conference and catches up first with Andrew Veatch and then Matt Baker from Mongoose to talk about this year's conference, including the different sessions, and hear what's going on with the hot topic of the conference: AI, specifically AI chat technologies. They talk about the shift from traditional, rigid chatbots to AI's potential in offering tailored conversations and delve into the challenges of integrating AI across various departmental systems within higher education.For Your Institution Podcast is a production of Mongoose Research. 00:00 Opening and Introduction21:32 Closing Remarks and Next Steps RELEVANT LINKS:HelloMongoose.comAndrew Veatch LinkedInMatt Baker LinkedIn

Aaron Basko, author of the new book Find Your Purpose: Manage Your Career, joins FYI host Gil Rogers to talk about the secrets to aligning your innate talents with your professional life. Aaron, with his wealth of experience in higher education, shares how to empower not only students but also seasoned professionals to refine and capitalize on their strengths for a rewarding career. They also discuss the art of personal branding, the nuances of strategic decision-making, and how to approach resumes and interviews. This episode is rich with strategies to navigate career development even when the going gets tough.For Your Institution Podcast is a production of Mongoose Research. 00:00 Introduction01:46 Insights from 'Find Your Purpose, Manage Your Career'03:37 Applying the Book's Lessons to Higher Education Professionals06:31 Practical Career Management Advice for Mid to Late Career Shifts09:34 From Self-Discovery to Career Success: Practical Steps13:08 Final Thoughts and Takeaways RELEVANT LINKS:Aaron Basko LinkedInFind Your Purpose: Manage Your Career

Carlos Cano, Director of Undergraduate Admissions at the Stevens Institute of Technology, joins FYI host Gil Rogers to talk about what it's like steering a college's admissions helm in 2024, against the backdrop of an ever-shifting landscape. Carlos and Gil discuss subtle shifts in student preferences in the wake of the pandemic and the complexities of recruiting in a densely populated state like New Jersey.Discover the delicate dance of patience and grace in the university admissions scene, particularly in light of FAFSA delays that put students and families on edge this year. Carlos brings his experience and wisdom to the table to let us know that however it goes, it will all end up okay. For Your Institution Podcast is a production of Mongoose Research. Welcome | 00:00 Carlos Cano's Journey in Higher Education | 00:46 Navigating the Unique Challenges of New Jersey Admissions | 03:00 The Impact of the Pandemic on Student Preferences | 05:17 FAFSA Challenges and Institutional Responses | 10:06 Maintaining Grace and Understanding in Admissions | 13:25 Leadership and Team Dynamics in Admissions | 18:33 Overcoming Challenges and Looking Ahead | 24:47 Closing and Contact Information | 29:02  RELEVANT LINKS:Carlos Cano LinkedInFYI: NACAC Conversations Part 1 - Navigating the New NormalFYI: NACAC Conversations Part 2 - Adapting for the Future of Higher Ed

Joel Bauman, Senior Vice President for Enrollment at Duquesne University, joins FYI host Gil Rogers to talk about the recent FAFSA turmoil that has left students and institutions in a bind. With Joel's unique perspective as both a university administrator and a parent, they wade through the choppy aftermath of the FAFSA miscalculation crisis. Discover how disparities in university resources are creating waves in the financial aid landscape and what this may mean for the future of higher education. As we navigate the often confusing corridors of financial assistance, Joel's insights remind us of the importance of collaboration and the pressing need for enhanced resources and tools.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 The FAFSA Miscalculation Crisis: Impact and Institutional Response | 01:09 Navigating Challenges: Insights from Duquesne University's Experience | 01:50 The Broader Implications: Equity, Access, and Institutional Resources | 05:32 Joel's LinkedIn Post | 6:58Future Directions: Collaborative Solutions and Industry Reflections | 11:27 What Would a Solution Look Like? | 15:22Positioning the Message | 21:03Closing Thoughts | 25:01  RELEVANT LINKS:Joel Bauman LinkedInJoel's LinkedIn PostFaculty Profile at Duquesne UniversityNASFAA Statement on 2024-25 FAFSA LaunchNASFAA 2023 Benchmarking ReportNASFAA Career CenterFYI: Tackling FAFSA Delays: Insights for Enrollment Management Professionals with Emily Coleman

Kyle Campbell, the founder of Education Marketer, joins FYI host Gil Rogers to talk about what happens when the dynamic world of TikTok collides with the academic arena of higher education marketing. In a landscape where every second of content is a precious commodity, they dive into why higher education marketing must move past the ‘like' button to create stories that resonate and inform. If you're involved in higher education or simply curious about the nexus of social media and academia, this conversation is your playbook for navigating the ever-evolving rules of digital engagement.For Your Institution Podcast is a production of Mongoose Research. Opening and Guest Introduction | 00:00 TikTok's Impact on Higher Education | 02:09 Why does TikTok have High Engagement? | 06:47 Mastering Video Content | 12:36 Digital Content Strategy Evolution | 20:05 Closing and Contact Information | 24:38  RELEVANT LINKS:Kyle Campbell LinkedInEducationmarketer.co.ukEducation Marketer Podcast on AppleFYI: Marketing Plans for Higher EducationFYI: Live Celebration with Allison Turcio, Kyle Campbell, and Teege Mettille

Mary Beth Marks, Executive Director for Strategic Enrollment Marketing and Campus Visits and Events at University of the Pacific, joins FYI host Gil Rogers to talk about the latest information on this year's FAFSA application timelines, and what institutions and students can do to best strategize and prepare for the delayed rollout and the challenges that it will present.Mary Beth also shares some insights on some of the long-term benefits of the overhaul to the FAFSA, despite the current implementation challenges. These are challenges that face all sides of higher education and this episode offers some good advice on and empathy for dealing with them.For Your Institution Podcast is a production of Mongoose Research. Welcome to FYI: Unpacking the New FAFSA Rollout | 00:00 Diving Deep into FAFSA Changes and Predictions | 00:40 Educating Families and Students Amidst FAFSA Delays | 02:49 FAFSA is First Come First Serve | 08:23 Tools for Institutions to Use | 13:25 The Impact of New FAFSA Rollout on Admissions | 14:42 The Adjusted TImeline | 18:54 Closing Thoughts and How to Connect | 24:41  RELEVANT LINKS:Mary Beth Marks LinkedInFaculty Profile at the University of the PacificConcept3D Webinar on FAFSA Advice for Enrollment Marketing

Jon-Stephen Stansel, social media strategist in both academia and entertainment industries, joins FYI host Gil Rogers to talk about crafting effective social media strategies. In an industry where platforms can vanish without a moment's notice, they discuss the resilience needed and the importance of having a pulse on the crowd's chatter – the art of social listening that shapes marketing far before a product sees the light of day.From demystifying the complexity of 'simple' posting to clarifying the blurred lines between managers and creators, this episode underscores the necessity for internal advocacy to ensure that some voices are not just heard but heeded. JS shares key recommendations for effective social media management and self-advocacy, emphasizing the importance of obtaining visibility, engaging with industry conferences, and leveraging one's work for career advancement.For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00 JS Stansel's Background and Social Media Journey | 00:41 Higher Ed and Social Media: A Comparative Analysis | 02:53 The Challenges of Social Media Management | 12:27 Colleges and Universities Stretching Their Resources | 14:21 Advocating for Social Media Managers | 21:25 Closing Remarks and Contact Information | 31:28  RELEVANT LINKS:JSStansel.comJon-Stephen Stansel LinkedInSocial Profile on Instagram

W. Kent Barnds, executive vice president for strategy and innovation at Augustana College, joins FYI host Gil Rogers to talk about the current state of this year's FAFSA applications and information which have both been abnormally slow.  Kent shares his invaluable insights into the complexities faced by both students and university staff during this transformative period. Gil and Kent delve into the impact of FAFSA simplification on students and universities, including what offers they are able to make to students and how the degree of certainty they can make those offers directly affects the engagement potential for everyone. Discover the challenges and creative solutions being implemented in admissions offices across the country, as we navigate through the treacherous waters of this transformative period in higher education. For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00 Kent's Background | 00:31 The Impact of FAFSA Changes | 00:56 How can Institutions Do Better? | 05:39 Exploring Solutions and Future Prospects | 08:20 What Could the Government Be Doing Better? | 15:36 Conclusion | 19:27  RELEVANT LINKS:W. Kent Barnds LinkedInFaculty Profile at Augustana College

Charlie Melichar joins FYI host Gil Rogers to talk about how to use technology effectively to facilitate better connections with alumni and advancement offices. The conversation also covers Charlie's career journey, starting in radio and pivoting through journalism and public relations, before settling into higher education consulting at his own firm. Charlie makes a good argument that the quality of outcomes from any technological tool depends on the level of understanding and goals set before it ever gets used. For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00 Charlie's Journey into Consulting | 00:45 Transition from Radio to PR | 02:05 Impact of Technology on Jobs | 03:38 Leveraging Technology for Better Human Interactions | 09:11 The Role of Personalization in Engagement | 15:35 Understanding Engagement in Conversations | 21:17 Technology's Role in Enhancing Engagement | 21:41 The Pitfalls of Over-Targeting and Over-Inviting | 22:51 The Importance of Getting to Know Your Audience Better | 26:07 The Role of Technology in Achieving Better Results | 27:34 The Importance of Personalization and Understanding Your Audience | 29:33 The Importance of Mentoring and Growth Opportunities | 37:13 Conclusion and Contact Information | 38:38  RELEVANT LINKS:Charlie Melichar LinkedIn

Perry Halkitis, Dean of the Rutgers School of Public Health, published author, and board chair of the Association of Schools and Programs of Public Health, joins FYI host Gil Rogers to talk about public health's future. Perry shares his insights on the importance of preparing public health professionals to leverage technology and improve their interpersonal skills. They discuss how public health professionals were heavily burdened during the COVID-19 pandemic, and how future pandemics may present even tougher challenges. Perry emphasizes the need for reform in public health education, highlighting the importance of a higher focus on the individual person, incorporating more activism, improving communication skills, and rethinking higher education curriculum to better align with the needs of the workforce. For Your Institution Podcast is a production of Mongoose Research. Introduction and Guest Background | 00:00 Understanding Public Health and Its Importance | 01:43 Perry's Career Path | 02:04 Role of Association of Schools and Programs of Public Health | 04:18 Challenges in Public Health Workforce | 11:46 The Role of Activism in Public Health | 25:36 The Future of Public Health Education | 26:08 Conclusion and Contact Information | 36:47  RELEVANT LINKS:Perry Halkitis Faculty Profile from Rutgers UniversityPerryNHalkitis.com

Brad Barnett, Associate Vice President for Access & Enrollment Management/Director of Financial Aid & Scholarships at James Madison University, joins FYI host Gil Rogers to check back in on the unusual situation this year's FAFSA delays have put institutions in and what steps can be done by enrollment managers to best prepare for the challenges that those delays present. Brad tells Gil about how institutions like JMU are leveraging tools like net price calculators and fostering an environment of reassurance to ensure that they are in the best position to handle the processing burden of the FAFSA backlog once the decisions start.Brad contrasts the typical university with those utilizing the CSS profile and how they will differ in processing these backlogs at each place. Brad and Gil reiterate the need for tailored communication strategies in higher ed, particularly for low-income, first-generation students who face compounded barriers to higher education.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Discussion on FAFSA Delays and Impact on Enrollment | 01:28 Challenges and Strategies in Financial Aid | 03:25 Importance of Communication | 03:41 Impact of FAFSA Delays on Decision Making | 08:00 Advice for Institutions Navigating FAFSA Delays | 10:42 Potential Impact on Low-Income and First-Generation Students | 14:20 Resources and Support for Under-Resourced Schools | 18:10 Conclusion and Contact Information | 20:30  RELEVANT LINKS:Brad's Email AddressBrad's LinkedInBrad's profile on JMUFYI: Tackling FAFSA Delays: Insights for Enrollment Management Professionals with Emily ColemanFYI: How AI and the New FAFSA are Shaping Financial Aid with Brad Barnett

Dave Marshall, the Founder and CEO of Mongoose Enterprises, joins FYI host Gil Rogers for a conversation about how the tides of technology are transforming higher education. Learn from Dave's first-hand experience, as he shares invaluable insights from his pioneering days of online college applications to the current era, where AI and technology serve as catalysts for human connection, breaking down barriers and fostering a deep sense of belonging among students. Looking forward, Dave predicts that future technology will enable institutions to better understand and respond to students' emotions, tailoring their communication strategies accordingly. Listen in on the conversation now.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:03 Discussion on the Role of AI in Higher Education | 00:29 The Impact of AI on Communication in Higher Education | 01:08 AI and Facilitating Human Connection | 04:45 The Future of AI in Higher Education | 05:40 AI and Enhancing Personalization and Connection | 10:26 AI and the Student Experience | 15:39 Future Predictions for AI in Higher Education | 23:04 Conclusion and Farewell | 33:46  RELEVANT LINKS:HelloMongoose.comDave Marshall LinkedInFYI - AI and Academia: ChatGPT in Higher Education with Dave Marshall

Ryan Craig, Managing Director at Achieve Partners and author whose latest book is titled ‘Apprentice Nation,' joins FYI host Gil Rogers for a conversation about the value and role of apprenticeships in the American economy, strongly arguing for a shift in the current mentality of 'college for all'. The discussion also navigates the reasons why America has not yet become an 'Apprentice nation' and emphasizes the need for higher public investment to boost such programs. Looking at employer perspectives, Ryan recognizes the importance of partnerships and intermediaries that facilitate the setting-up of apprenticeship programs, and he makes a strong case for integrating real work experiences into educational systems to enhance their future relevance and appeal. This episode shines a spotlight on the transformative role higher education institutions could assume by becoming full-service apprenticeship providers. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Discussing Ryan's Background and Books | 00:24 Understanding the Difference Between Internships and Apprenticeships | 03:45 Challenges and Opportunities in Apprenticeships | 06:57 The Role of Higher Education Institutions in Apprenticeships | 14:03 The Future of Apprenticeships and Higher Education | 18:23 Summary and Closing | 22:14  RELEVANT LINKS:Ryan Craig's Profile on LinkedInProfile at Achieve PartnersRyan's Amazon Author PageApprentice Nation: How the "Earn and Learn" Alternative to Higher Education Will Create a Stronger and Fairer AmericaCollege Disrupted: The Great Unbundling of Higher EducationA New U: Faster + Cheaper Alternatives to CollegeFYIP Episode: Jeff SelingoFYIP Episode: Brian RosenbergFYIP Episode: Paul Leblanc

Thursday, February 8: Wrestling With Sales: Central States Champion Gil Rogers by FiredUp Network

Emily Coleman, co-founder and CEO at HAI Analytics, joins FYI host Gil Rogers for a conversation about the recent announcement from the Department of Education that there would be further delays for everyone in receiving their FAFSA information and to start awarding aid packages. Emily and Gil discuss the ripple effects of those delays on college admissions and how enrollment professionals can respond with agility.Emily suggests that institutions should provide clear communication to families about timeline changes and proactively offer financial aid information sessions. She also emphasizes the importance of working with high school guidance counselors and leveraging third-party geodemographic data for insights. They both agree that while uncertainty exists, enrollment managers can take strategic and proactive measures to navigate this situation effectively.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00 Impact of FAFSA Delays on College Admissions | 00:16 Impact of Artificial Intelligence on Enrollment Strategy | 00:46 Implications of FAFSA Delays for Schools | 01:20 Changes in College Admissions Process | 01:55 Scenarios for Enrollment Leaders | 02:58 Proactive Measures for Schools | 04:16 Communication with Families | 05:00 Impact of FAFSA Delays on Enrollment Management | 09:32 Communication with Families | 12:24 Tactical Advice for Schools | 16:19 Conclusion and Contact Information | 20:30  RELEVANT LINKS:Emily Coleman's Profile on LinkedInHAI Analytics WebsiteHAI Analytics Contact Page

In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of privacy-first marketing. Listen to their thoughts on hyper-personalization potentially backfiring on brands, the anticipated rise of non-digital marketing, Gen Alpha's expectations from educational institutions, the role of AI in creative content, and what the creator economy in 2024 will look like.About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

Directed by: Max Kalmanowicz Starring: Martin Shakar ,Gil Rogers, Gale Garnett, some other kid zombie fuckers Peacock would tell you that The Children is about "A Christmas vacation turns deadly after gas leaking from a nuclear power plant turns children into zombies who burn anyone they touch." Well, we're here to tell you that Peacock is a LIAR. Just like how they tell you raising your rates is to help service you better. Just know this, The Children are about kid zombies, and they put the hug of doom on you. And what the hell does Fred do with those kids on the regular anyhow? We also talked about: Electric Boogaloo: The Untold Story of Canon Films The Curse Fargo Season 5 Heavy Metal Parking Lot & Heavy Metal Parking Lot 2 Bye Bye Barry Hard Knocks: In Season Face Off - The Practical Effects Reality Show Old Dads (again) The Sylvester Stallone Netflix Documentary - Sly As always, check out anything Dewey PodMonster related at our website Crap.Town (yes, that is a website) --- Send in a voice message: https://podcasters.spotify.com/pod/show/deweypodmonster/message

With the rapid decline of student retention and the enrollment cliff, universities are struggling to find new students AND keep the students they have. So what are some of the strategies that you can implement on your campus to help combat this issue? On this week's episode we talk with leaders in student success team from 3 different campuses. And we share how they have been working on this problem on their campus.

In this episode, Zach sits down with Gil Rogers, founder of GR7 Marketing, a higher ed consultancy, to discuss how leaders in higher education marketing can best prepare themselves and their teams for the future of attracting, engaging, and delighting the next generations of students. In this dynamic conversation, discover what Gil thinks about:The future of marketing leadership in higher ed The benefits of fractional teams vs. agencies The rise of higher ed marketing influencers (as a talent acquisition play)His hottest takes on marketing and enrollment strategies right nowYou can connect with Gil on LinkedIn!  This Episode is Brought to You By Our Friends at OlogieIn higher education, it's almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they'll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Gil is a recognized leader in higher education enrollment management and marketing. After leading yet another record-breaking recruitment cycle in 2011, Gil dove head first into the education startup revolution. In May 2011, Gil joined the Zinch.com team to lead the company's marketing and thought leadership initiatives. The company was acquired by Chegg that September, and continues to transform into the leading student-first connected learning platform, while still leading the textbook rental market. In July 2018, Gil moved to the National Research Center for College and University Admissions (NCCUA) to support their new strategic partnership with Chegg's digital marketing team while helping introduce the company's new approach to data-informed enrollment management; Encoura. Gil's energy and enthusiasm is used to help colleges and universities understand how to best reach prospective students in support of their enrollment goals. At NRCCUA, Gil supports the Eduventures research agenda and leads numerous including best practices in recruitment strategies for transfer students and graduate programs, social media outreach strategy, and much more. Gil is selected to present at numerous national conferences throughout the year on these topics, and undergraduate admissions, graduate admissions, and international admissions professionals throughout the industry seek his knowledge and expertise.