Instant X-Pertise: Marketing

Drowning in AI hype, tools, and terms like "agentic workflows"? You're not alone. In this episode, Yvette Brown and Shari Nomady of XPROMOS strip it all back to the basics. No fluff. No fear-mongering. Just straight talk on how AI can give you your time back, starting today.They'll show you how even simple AI tools can make your daily tasks easier (including fixing an old sprinkler box in minutes), why asking the right question matters more than ever, and what you actually need to know to stay relevant in this new era.

Welcome to Instant Expertise: Marketing—where real campaigns meet real AI results.In this episode, Yvette Brown and Shari Nomady share how they helped a client go from broad messaging to targeted social campaigns using AI—but not in the way you think. Before they generated a single post, they used AI to analyze subsegments, clarify buyer beliefs, and plot a messaging map that made personalization at scale possible.

What do you get when Harvard Business School, Wharton's Ethan Mollick, and 776 Procter & Gamble professionals team up to test the real-world power of generative AI? The kind of data-backed proof that finally silences the skeptics.In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the groundbreaking study that's reshaping how we think about AI, productivity, collaboration, and the future of work.✨ You'll learn:• How AI boosted individual performance to match full team output• Why emotional support from AI is a real thing (yep, really)• How functional silos are being smashed in top-tier organizations• Why NOW is the time to upskill—or risk being left behindThis isn't just theory. It's the wake-up call your team can't ignore.

Worried about AI and data security? You're not alone. But let's get real: how much of your daily work actually needs MI6-level protection?Sure, trade secrets like the Coca-Cola formula need to stay locked down. But what about competitive research, biz dev emails, or brainstorming sessions? The truth is that AI can help you accelerate a huge portion of your workload without compromising security if you know how to use it correctly.In this episode, we break down:

You know that moment in Jerry Maguire when Tom Cruise is pleading, “Help me help you?” That's exactly how we need to be thinking about AI.If AI isn't giving you the results you want, it's not the tech, it's how you're using it. Almost no one yet realizes that AI works best when you let it guide you. In this episode, we're breaking down the simple shift that changed everything for us and our AI Transformation Council, plus the exact framework that makes AI work for you, not just with you.If you've been treating AI like a fancy Google search, it's time to rethink the relationship. Let's fix that—hit play now.

Discover how to transform static lead magnets into interactive experiences that captivate your audience and boost response rates, all with the help of an off-the-shelf AI LLM. In this episode, Yvette and Shari share EXACTLY how they used ChatGPT to create a personalized quiz (from idea to HTML) in under two hours, a process that used to take 20+ hours! Learn practical tips on how to collaborate with AI, optimize your expertise, and create marketing assets that truly move the needle. If you're ready to work smarter, not harder, this episode is a must-listen!

Welcome to the finale of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 8 of 8: 64 How to use AI to uncover needle-moving Demand Gen KPIs. Skill up your team with AI: see complete details at ⁠xpromos.com/ai⁠

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 7 of 8: 64 KPIs for Sales Leaders to Crush with AI. Skill up on AI now: see details at ⁠xpromos.com/ai⁠ Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 6 of 8: How marketers can use AI to generate quality social posts in minutes. XPROMOS offers multiple pathways for sales and marketing teams to skill up with AI. See details at ⁠xpromos.com/ai⁠

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 5 of 8: How Sales Teams Can Personalize Messaging at Scale with AI. Explore AI training options for your sales and marketing team at ⁠xpromos.com/ai⁠

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 4 of 8: 64 Ways for Brand Managers to Double Productivity. Special Holiday Offer: Discover how to infuse AI into all 64 Brand Manager role deliverables and use AI to problem-solve all 64 Brand Manager KPIs (128 total) for just $297. See complete details at ⁠xpromos.com/ai⁠

Welcome to part 3 of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 3 of 8: 64 Ways for SDRs to Double Productivity. Special Holiday Offer: Discover how to infuse AI into all 64 SDR role deliverables and use AI to problem-solve all 64 SDR KPIs (128 total) for just $297. See complete details at ⁠xpromos.com/ai⁠

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 2 of 8: 64 Ways for CMOs to Double Productivity. Special Holiday Offer: Get 64 role-specific deliverable prompts and 64 KPI problem-solving companion prompts (128 total) for just $297. See complete details at ⁠xpromos.com/ai⁠ Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 1 of 8: 64 Ways for Sales Leaders to Double Productivity. Special Holiday Offer: Get 64 role-specific deliverable prompts and 64 KPI problem-solving companion prompts (128 total) for just $297. See complete details at xpromos.com/ai Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/

In Episode 92 of Instant Expertise: Marketing, Yvette Brown and Shari Nomady reveal their unique perspective in the form of the "Build-A-Bear Epiphany" about AI's untapped potential. Forget the noise and hype—discover why upskilling on AI is more urgent than ever and how it could be your key to unmatched productivity. Plus, don't miss details on an exclusive free AI training week designed for sales and marketing pros. Ready to unlock the future? Tune in and subscribe for insights that could transform your career.   Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/

As we continue our mission to upskill people on using AI, we often hear, "what does it DO?" The answer is "it depends." In this episode of Instant Expertise: Marketing, we explain why everyone's AI use cases are different as we share three ways we use it regularly to get back valuable time and improve what we deliver. Find out more at xpromos.com/ai

When the Gen AI market is cluttered with overpromising tool providers, prompt slingers, and sensational media headlines, it's easy to miss the fundamental truth about how AI is changing what we do everyday. In reality, we've already reached the AI Productivity Tipping Point without most realizing its even here. Join XPROMOS co-founders Shari Nomady and Yvette Brown as they deconstruct how knowledge workers need to leverage the LLMs already here, and why it's critical to follow a methodical framework like the one presented in this episode to skilling up on Gen AI. Companies are already reporting massive (333%) gains in productivity across teams and functional units after training. We are seeing ROI in week one. Get upskilling now or discover more about how to skill up your team at ⁠xpromos.com/ai⁠. Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/

Jumping in too early on any innovation is fraught with risk. So what about generative AI? In this episode of Instant X-pertise: Marketing, XPROMOS' Co-Founders Shari Nomady and Yvette Brown break down the adoption risks of GAI within the context of the Trend Model and explore the pros and cons of early adopters vs laggards. Discover more about how to skill up on AI at xpromos.com/ai Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/

“We are all using AI for some tasks, but no one is using it intentionally and purposefully,” lamented a client recently. You can drive ROI and 1000X productivity gains when you have a foundational understanding of how to make that happen. Listen in as XPROMOS Co-Founders Shari and Yvette reveal what that Simple AI Framework looks like. Discover how you and your team can build your foundations in 90 days by visiting xpromos.com.

Welcome to Episode 87 of Instant Expertise: Marketing! This week, we tackle the crucial question of how crucial is it for knowledge workers to skill up on AI. Spoiler alert: Yvette Brown and Shari Nomady, co-founders of XPROMOS, reveal why now is the moment to embrace AI. With Yvette's visionary approach and Shari's pragmatic insights, they break down the urgency of AI training and the potential risks of falling behind. Discover how mastering AI can revolutionize your career and give you an unbeatable edge in the job market. Don't miss their candid conversation and game-changing advice. Join us and be part of the AI revolution! Visit xpromos.com to register for the next LIVE AI for Work NanoSummit. Don't forget to like and subscribe!

AI is everywhere, and the hype is real. From small pilot programs to everyday tools, AI is transforming the way we work and live. Yet, too many professionals, especially knowledge workers, are only dabbling when they should be diving in. Join Yvette Brown and Shari Nomady, co-founders of XPROMOS, as they unravel the exhilarating and terrifying aspects of AI. Learn how generative AI like ChatGPT can unleash your superpower and revolutionize your role, team, and organization. Discover the facts and figures behind the AI revolution, and why upskilling in AI is no longer optional. Plus, hear about our exciting collaboration with Simple Academy to bring best-in-class AI training to organizations of all sizes. Ready to transform your career, team, and organization with AI? Don't miss our free one-hour training overview. Register now at xpromos.com. Subscribe for more insights and stay ahead in the AI game! Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/

Discover how Jodie Foster's enigmatic character Liz Danvers can shed light on marketing AI, even from the Alaskan Night Country. You won't want to miss today's insights as Shari and Yvette share their Top 10 tips to jumpstart your generative AI efforts. If you'd like some more guidance on AI enablement to solve your marketing challenges, reach out to us at XPROMOS.COM --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Today we're tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story? Join us as we unravel the myths and misconceptions surrounding short-term marketing strategies. This episode promises to challenge your preconceptions and illuminate the hidden benefits of agile, short-term tactics. From transformative case studies to the underlying psychology of consumer behavior, we explore how these strategies can actually enhance brand perception, loyalty, and ultimately, the bottom line. Whether you're a marketer looking to refine your approach and boost your KPIs or a business owner questioning the conventional wisdom, this episode is packed with valuable insights, strategies, and real-world examples that will change the way you think about short-term marketing and brand development. Does your brand need a strategic short-term marketing offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com to discuss how we can build a Signature Offer for your brand. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Take a behind-the-scenes look at how XPROMOS creates Signature Offers for Fortune 500 companies and everyday name brands to drive millions in incremental revenue over the last 35 years. While the recent mini-series revealed the framework of the 4 pillars you need to create a Signature Offer, today's episode spills the secrets of how Shari and Yvette craft fresh Signature Offers for clients from scratch. Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Why isn't your campaign converting? Because you've ignored your offer. In this final PART 4 of our mini-series, we reveal the FOURTH offer pillar, and the final reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer. Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 3 of this 4-part mini-series, discover the THIRD offer pillar, and another reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer. Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 2 of this 4-part mini-series, discover the second reason why some offers fail and others succeed as we deconstruct what makes a perfect, Signature Offer. Does your brand need its own Signature Offer? Reach out to us at xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 1 of this 4-part mini-series, discover why some offers fail and others succeed as we deconstruction what make a perfect, Signature Offer. Does your brand need its own Signature Offer? Reach out at xpromos.com   --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

What is “new retail”? Sell to Stores retail expert Cathy Parks shares her newest retail trends and insights based on her latest sales visits with national retail buyers. Listen in to discover the answers to these questions: What old trends are new again? How can manufacturers entice today's brick & mortar retailer buyers? Store brands are growing, so how is that impacting the retail mix? How has Black Friday evolved? What categories are doing well so far this year, and which are soft? Are store-in-a-store concepts performing? What's happening with malls? Who are the new hot brick & mortar retailers? Join Sell to Store Expert Cathy Parks in this interview with Yvette Brown and Shari Nomady as they discuss what's happening at retail now, and what buyers are looking for in 2024 and beyond. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this mini series finale, we cover 5 final mistakes we learned the hard way over 35 years: Founder Insights #31-35 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover 5 more mistakes we learned the hard way over 35 years: Founder Insights #26-30 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover 5 more mistakes we learned the hard way over 35 years: Founder Insights #21-25 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover 5 more mistakes we learned the hard way over 35 years: Founder Insights #16-20 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover 5 more mistakes we learned the hard way over 35 years: Founder Insights #11-15 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover 5 more big lessons we've learned over 35 years: Founder Insights #6-10 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Guess what? We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover Insights #1-5 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Feel like you're banging your head against a marketing brick wall? Get ready to bulldoze through. In today's mini-series episode finale on the 9 fundamentals of Demand Gen Marketing that every B2B SaaS founder needs to know, we unlock the secrets that made Amazon Prime and Google AI game-changers in their sectors. We're talking sizzling offers, the science of customer reach, and the future—AI enablement in marketing. Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS. If this podcast episode resonated with you, there's a treasure trove of actionable insights in “9 in IX Marketing Scrum”, the lifeline for B2B SaaS founders looking to scale past that elusive 100-customer milestone. They're waiting for you, designed to meet the specific needs and pain points of founders like you. We know your time is precious—9-minute content drops, 2X a week, ensure you get laser-focused information without the fluff. These aren't just theories; they're curated, proven strategies from marketing icons and global brands, all tailored to the B2B SaaS domain. You're standing on the shoulders of giants here, gaining rapid, effective learning to help you break through bottlenecks. Don't delay; your competitors won't. Subscribe now at marketingscrum.beehiiv.com to keep scaling smartly toward your dream exit or IPO. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Stuck in a marketing rut? It's time to crack the code on the secrets that make Starbucks' Pumpkin Spice Latte and Salesforce's Dreamforce Conference total game-changers. This episode uncovers how to tap into market trends, offer irresistible value to your prospects, and keep them hooked for a lifetime. Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS. If this podcast episode resonates with you, there's a treasure trove of actionable insights in “9 in IX Marketing Scrum”, the lifeline for B2B SaaS founders looking to scale past that elusive 100-customer milestone. They're waiting for you, designed to meet the specific needs and pain points of founders like you. We know your time is precious—9-minute content drops, 2X a week, ensure you get laser-focused information without the fluff. These aren't just theories; they're curated, proven strategies from marketing icons and global brands, all tailored to the B2B SaaS domain. You're standing on the shoulders of giants here, gaining rapid, effective learning to help you break through bottlenecks. Don't delay; your competitors won't. Subscribe now at marketingscrum.beehiiv.com to keep scaling smartly toward your dream exit or IPO. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Are you overwhelmed by the complexities of Demand Gen Marketing? Stop spinning your wheels as you try to scale your B2B SaaS brand! This kick-off episode breaks down the three pillars that dictate your brand's success. We'll dig into the behind-the-scenes of iconic brands like Apple, Nike, and Coca-Cola to give you the clarity you need to rise above the competition. Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS. If this podcast episode resonates with you, there's a treasure trove of actionable insights in “9 in IX Marketing Scrum”, the lifeline for B2B SaaS founders looking to scale past that elusive 100-customer milestone. They're waiting for you, designed to meet the specific needs and pain points of founders like you. We know your time is precious—9-minute content drops, 2X a week, ensure you get laser-focused information without the fluff. These aren't just theories; they're curated, proven strategies from marketing icons and global brands, all tailored to the B2B SaaS domain. You're standing on the shoulders of giants here, gaining rapid, effective learning to help you break through bottlenecks. Don't delay; your competitors won't. Subscribe now at marketingscrum.beehiiv.com to keep scaling smartly toward your dream exit or IPO. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In a digital age where innovation moves at lightning speed, how do marketers and entrepreneurs stay ahead? Dive into the world of generative AI with us in today's episode as we explore the meteoric rise of ChatGPT and its transformative impact on the creative process. From brainstorming sessions to content creation, discover how this generative AI is quickly revolutionizing marketing and why it's becoming an indispensable asset for the modern marketer. Join Yvette Brown and Shari Nomady as they demystify the world of Marketing AI and share insights on harnessing its power for your business. Welcome to Instant Expertise: Marketing. If you're passionate about staying at the forefront of marketing innovation and want to delve even deeper into the topics we cover, we've got you covered. By subscribing to our channel, you'll never miss an episode, ensuring you're always in the know. But if you're hungry for more in-depth insights, exclusive content, and expert analyses, our newsletter is where the magic happens. Imagine the value of having a treasure trove of knowledge, tips, and strategies delivered straight to your inbox, allowing you to stay one step ahead in the ever-evolving world of marketing. So, if you're serious about elevating your marketing game and want to be part of an exclusive community of like-minded professionals, hit that subscribe button for our channel and sign up for our newsletter. Let's embark on this journey of discovery together! --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

How can you customize ABM content with limited time and bandwidth? In this insightful podcast episode 66, we delve into a treasure trove of strategies for repurposing existing marketing assets into customized ABM content that your ICP will actually find valuable. We explore transforming your existing whitepapers and research reports into powerful marketing assets that can supercharge your ABM efforts. You'll gain an understanding of how to make every piece of content count, how to get the most out of what you already have, and how to create more ABM content without blowing your budget. This episode is packed with actionable insights and practical tips you can start implementing immediately. Whether you're new to ABM or looking to refresh your existing strategy, this podcast episode offers the insights you need to elevate your marketing game. Don't miss this opportunity to discover how to get more from your marketing materials and maximize your ABM ROI. Tune in to start transforming your marketing efforts today! Why settle for average when you can become an Instant Expert? Subscribe to our channel and stay ahead of the curve. Plus, gain access to exclusive insider knowledge and cutting-edge tactics by subscribing to our newsletter. Join the marketing elite today to revolutionize your campaigns! --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, XPROMOS co-founders Shari and Yvette reveal their secrets on how to use engagement and swag to make your trade show booth an attendee magnet. Listen in as they implore marketers to ditch the uninspiring giveaways, replacing them instead with needle-moving engagement strategies and coveted swag that draws a crowd. Find out the top 5 must-haves to make your trade show offer irresistible. Why get strategic with your trade show giveaways? Because otherwise, you risk missing your chance to connect with your audience live and in person. By strategically planning your trade show swag and engagement, you can increase awareness, drive leads, generate sales, and make a lasting impression on your target audience. Why settle for average when you can become an Instant Expert? Subscribe to our channel and stay ahead of the curve. Plus, gain access to exclusive insider knowledge and cutting-edge tactics by subscribing to our newsletter. Join the marketing elite today to revolutionize your marketing campaigns! --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this ground-breaking episode, the founders of XPROMOS, with over 35 years of experience, unveil the four cornerstones of high-impact marketing offers they've meticulously deconstructed. Prepare to unlock the secrets behind historically persuasive and engaging marketing campaigns. In today's episode, we dive deep into: The critical role of offer mechanics in skyrocketing your marketing campaigns to new heights Time-tested insights and expert advice from the masterminds behind countless successful campaigns Real-life examples of game-changing offer mechanics that have transformed marketing metrics Why settle for average when you can become an Instant Expert? Subscribe to our channel and stay ahead of the curve. Plus, gain access to exclusive insider knowledge and cutting-edge tactics by subscribing to our newsletter. Join the marketing elite today to revolutionize your campaigns! --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, XPROMOS' founders share insights on what kind of offers convert at the top-of-the-funnel as your prospect moves from awareness to consideration. At this point in their customer journey, your prospect is considering your brand (and other solutions). The role of your content and offers at this stage is to help guide them to the trial step in their journey. Listen to EP 62 to discover the best performing Demand Gen offers and content TOFU in the Awareness stage of the customer journey. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, XPROMOS founders share insights on what you need to know to create compelling demand gen offers at the top-of-the-funnel. At this awareness stage of the customer journey, find out how marketers often get it wrong and how you can use proven strategies and captivating tactics to fill your funnel with potential customers. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, long-time XPROMOS co-founders dig into their marketing vault to share some historic perspective on the value of seasonal offers, using both Valentine's Day and Super Bowl examples from powerhouse brands Nestle and Rain Bird. Two different brands. Two different audiences. Both capitalizing on relatable February events. Listen in to learn how and why you need to integrate seasonal offers into your marketing mix. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, we share how your value proposition holds the magic key to building stellar marketing offers. We dive into the essential elements of a company's value proposition, and then discuss how you can use your value prop as the guidebook for creating marketing offers that deliver rockstar results. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In this episode of Instant Expertise: Marketing, we discuss why CES is such an important trade show for us, even when we're not serving clients in the consumer electronics space. The answer, of course, relates to our focused topic of 2023: building offers. Listen in as we share the secretly sneaky way we use CES insights and trends to borrow interest to connect to our clients' brands to build powerful CTA offers that typically exceed expectations. Plus, we get into the specifics of what CES 2023 trends show the most promise and how you might capitalize on these opportunities in your own campaigns over the next couple of years. Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In our last episode, we shared two of our best offer campaigns of 2022 with compelling takeaways on what made them work. To prevent that episode from running too long, we cut the content into two parts. Now we're back for this Part 2 episode, where we share two more outstanding offers you can replicate for your business, including an easy to replicate seasonal offer and a B2B gamification concept that leans into 90s nostalgia. Listen in now to get inspired about using these examples to level up your offers this year. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Welcome to 2023: The Year of the Offer. We've been creating some new resources (like frameworks and templates) that clearly deconstruct what makes a great offer and how you can create your own. After reflecting on the campaigns we developed in 2022, we realized we had executed some great fresh examples to share with you. In this episode we breakdown some of our best marketing offers from the year, what made them great, and how you can apply the takeaways to your campaigns. Marketing pros like you can significantly improve existing campaign results by reimagining what you're asking the customer to do and when, all along the customer journey. Without breaking the budget, increasing the ad spend, or redoing the funnel, you can create compelling offers at every step of the customer journey. We're going to show you how in this, The Year of the Offer. Get alerts when our new ongoing offer knowledge bombs drop by subscribing to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message

To commemorate Mental Health Awareness Month, Yvette is sharing her journey of being diagnosed with ADHD during the pandemic. After reframing much of her childhood and gaining a clearer understanding of why she has so many beverages on her desk, she explored her ADHD traits through the lens of her career, asking how these traits influenced her journey. She'd identified 7 common ADHD traits and how she believes they positively benefit her career, even today. She also shares links to several studies and her favorite TikTok creators who generate relatable ADHD content regularly. Check out the blog for the complete story and links to the resources. If you have or suspect you've have ADHD or other neurodivergent brain processes, you're not alone. You've got a world of support at your fingertips. Stop getting down on yourself for what you don't do well and start embracing the benefits of what you can do well. If you're not leveraging neurodiversity as your superpower in your career, ask yourself if it's time to make a change. If you'd like to be the first to know when our new content drops, subscribe to our newsletter. --- Send in a voice message: https://anchor.fm/XPROMOS/message