Marketing for The Small Business

Welcome to another episode of the "Marketing for the Small Business" podcast. In this episode, we dive deep into the realm of paid media and explore how small businesses can navigate and leverage this ever-evolving landscape to their advantage.Topics discussed in this episode:Understanding Paid Media: We kick off the episode by demystifying what paid media is and how it differs from organic media. We also discuss the various types of paid media options available, including search engine marketing, display advertising, social media ads, and more.The Value of Paid Media for Small Businesses: We delve into the reasons why small businesses should consider investing in paid media. From reaching a larger audience to generating immediate impact and tracking measurable results, paid media can offer a host of benefits.Choosing the Right Paid Media Platform: Not all platforms are created equal, and what works for one business might not work for another. We offer guidance on how to choose the most effective platform for your specific business goals and target audience.Budgeting for Paid Media: We discuss how to effectively budget for paid media campaigns, and how to get the most return on your investment. We also explore options for businesses with smaller budgets.Success Stories and Lessons Learned: We share a few success stories of small businesses that have effectively leveraged paid media. We also discuss common mistakes to avoid when starting with paid media.Q&A: We end the episode by answering some listener questions about paid media.Join us in this episode as we guide you through the maze of paid media options and help you make informed decisions to grow your business. Whether you're new to paid media or looking to improve your current strategies, this episode is packed with insights and practical advice.Remember to subscribe to the "Marketing for the Small Business" podcast so you don't miss any upcoming episodes. Please also rate and review us to help others find our show!

Welcome to a very special episode of Marketing for the Small Business, I'm your host Braedon Kruse recording here at BLU Studio in Tulsa Oklahoma. Join the TikTok LIVE on thesoonerceo TikTok, ask some questions, and see what behind the scenes looks like in the studio.We're about to dive deep into the ocean of courage, determination, and resilience.In this thrilling episode, we sit down with retired U.S. Navy SEAL and renowned professional photographer, Darren McBurnett and the esteemed co-host Pamela Stukenborg from Stukenborg Photography. We get an exclusive glimpse into the upcoming event, Uncommon Grit on June 2nd, 2023 at the Foundations Church, Broken Arrow, OK.After completing a 24-year career as a Navy SEAL, McB is now an accomplished speaker and motivator, presenting to companies and groups including CDW, Budweiser, Rite-Aid, Walk-Ons, Albany Road Real Estate Partners, Founders Brewing Company, Hilton Hotels, BMO, National Quarterback Club, Fidelity Investments, Arbor Pharmaceuticals, and many others. He is also an award-winning photographer, his professional portfolio including work for NIKE, National Geographic, Fox and Friends, Rolling Stone, CBS SEAL Team, and the movie “Act of Valor.” His work has appeared on everything from album covers to billboards to walls of Fortune 500 companies and is in the homes of Charlie Sheen, Kid Rock, Jim McMahon, John Rich, Brent Burns, Roger Clemens, and John Daly. One of his eagle photographs hangs in the White House.I'm honored to have U.S. Navy SEAL veteran, award-winning photographer, author, ambassador, and motivational speaker, Darren McBurnett, also known as "McB", joining us to share his extraordinary journey.Shoutout to purchasing the bookGet in touch to hireHonored to have youThank you for your serviceHighlight: The highlight of this episode is the challenging question posed to our listeners: What's Your Grit? Drawing from the backdrop of the Uncommon Grit event and book, this discussion nudges you to confront and overcome the immense challenges in your life. Are you ready to level up and find your grit?Join us for this riveting episode with Darren McBurnett as we unearth what it truly takes to exhibit uncommon grit. Regardless of the challenges you're facing, this episode promises to inspire, uplift, and motivate.Guest(s): Darren McBurnett, U.S. Navy SEAL, Ret., Professional Photographer, Author, Ambassador, and Motivational Speaker.Host(s): Braedon Kruse & Pamela Stukenborg

Talk aboutImportance of FAA LicenseCreative AbilitiesPhotosVideosTechnical AbilitiesWeight CapacityRoof InspectionsAgricultureWildlifeRescue MissionSurveillance & SecurityLidarScenarios and StoriesAmerica's Got TalentUnmanned vehiclesInnovationVerge Aero - drone shows:- America's Got Talent: jaWDs3PGg- Website: https://verge.aeroCompass Systems:- Website: https://compass-sys-inc.com- pilot seating- drone engineering - drone manufacturing Dragonfly - drone engineering and testing:- Website: https://www.dragonflypictures.com/Then, there are also companies that design lenses that can do many advanced things.But, as long as we can use drones for the betterment of society like this one I think we are on the right track:https://youtu.be/y-rEI4bezWchttps://www.youtube.com/watch?v=X_jaWDs3PGg&ab_channel=America%27sGotTalenthttps://www.youtube.com/watch?v=Tvkot4jGLWUhttps://soonermarketingsolutions.com/service/drone-services/Guest:Travis Lodolinskitravis@trav.media

In this follow-up episode, we build upon our previous discussion of social media advertising, diving deeper into advanced strategies for maximizing the potential of TikTok, Facebook, Instagram, YouTube, Google, and LinkedIn. We explore the nuances of each platform and share expert tips for creating more effective ad campaigns that deliver results.Throughout the conversation, we cover the following topics:TikTok ad formats: Exploring the various ad formats available on TikTok, such as In-Feed Ads, Branded Hashtag Challenges, and TopView Ads, and understanding their potential for your campaigns.Facebook retargeting: Discuss the power of retargeting in Facebook advertising and how to create custom audiences to re-engage users who have previously interacted with your brand.Instagram Stories ads: Delving into the unique opportunities offered by Instagram Stories ads and sharing best practices for creating immersive, full-screen ad experiences.YouTube ad targeting: Exploring advanced targeting options in YouTube advertising, such as affinity audiences, custom intent audiences, and life events targeting, to hone in on your ideal viewers.Google Ads automation: Discuss the benefits of leveraging automation features in Google Ads, such as Smart Bidding and Responsive Search Ads, to optimize your campaigns and improve performance.LinkedIn ad optimization: Sharing tips for optimizing your LinkedIn ad campaigns, including A/B testing, audience segmentation, and ad creative best practices.Cross-platform advertising: Exploring the benefits of running integrated campaigns across multiple social media platforms and how to create a cohesive advertising strategy.Ad creative innovation: Discuss the importance of ad creative experimentation and share tips for developing innovative ad concepts that stand out from the competition.Ad performance analysis: Delving into the key performance indicators (KPIs) to track in your social media ad campaigns and how to use data-driven insights to optimize your efforts.Staying ahead of the curve: Exploring emerging social media advertising trends and how to adapt your strategies to maintain a competitive edge in the ever-evolving digital landscape.Join us as we dive deeper into the world of social media advertising and uncover advanced strategies to optimize your campaigns across various platforms. By the end of the episode, you'll have a wealth of expert insights and tactics to elevate your advertising efforts and drive even better results for your business.Don't miss this in-depth exploration of social media advertising best practices. Tune in now and enhance your advertising campaigns on TikTok, Facebook, Instagram, YouTube, Google, and LinkedIn!Thank you for Guesting! Mitch Barhamthe "BeardPreneur"mitch@barhammarketing.com

In this episode, we discuss the importance of having a clear marketing strategy and targeted messaging. Without these crucial elements, your marketing efforts could be akin to throwing money down a rabbit hole. We delve into the world of Chief Marketing Officers (CMOs) and explore their role in ensuring that your marketing initiatives are effective and well-targeted. Throughout the conversation, we cover the following topics: 1. The role of a CMO:Understanding what a CMO is: their responsibilities, and how they can drive successful marketing campaigns.Full-time vs. Fractional CMOs: Discuss the differences between full-time and fractional CMOs and determine which option is best suited for your organization.The short tenure of CMOs: Exploring the reasons behind the average 2-year tenure of CMOs and how to overcome this challenge.When to hire a CMO: Identifying the right time to bring a CMO on board and the factors to consider before making this decision.Preparing for a CMO: Outlining the financial and execution-related preparations required to onboard a CMO effectively.Recognizing the need for a CMO: Determining the challenges that signal the necessity for a CMO in your organization.Differentiating your brand: Discuss the steps a CMO takes to set your brand apart from competitors.Finding the "secret sauce": Uncovering the unique selling points that make your brand stand out.Competitor analysis: Comparing your marketing efforts to those of your competitors and identifying areas for improvement.External and internal messaging: Crafting compelling messages for both external and internal stakeholders.The CMO's team: Exploring the key players a CMO collaborates with to execute successful marketing campaigns.Capturing audience attention: Discuss the strategies a CMO employs to engage and captivate your target audience.The impact of not hiring a CMO: Consider the potential consequences of neglecting to hire a CMO for your organization.The CMO's starting point: Delving into the initial steps a CMO takes to craft a complete and cohesive marketing story. Join us as we discuss the pivotal role of CMOs in crafting and executing a clear marketing strategy and message that resonates with your target audience. By the end of the episode, you'll have a better understanding of the value a CMO can bring to your organization and how they can help you avoid the pitfalls of ineffective marketing. Don't miss this insightful conversation on the importance of a CMO and the impact of a clear marketing strategy. Tune in now and take the first step toward marketing success!

In this episode, we dive into the world of social media advertising, exploring the various platforms that offer unique opportunities to reach and engage your target audience. From TikTok and Facebook to Instagram, YouTube, Google, and LinkedIn, we discuss the ins and outs of creating effective ad campaigns that drive results. Throughout the conversation, we cover the following topics:The rise of TikTok: Understanding the rapid growth of TikTok and how its unique features provide opportunities for creative and engaging advertising campaigns.Facebook advertising: Exploring the powerful targeting capabilities of Facebook ads and discussing strategies to maximize your return on investment.Instagram ads: Delving into the visual world of Instagram and how to create captivating ad campaigns that resonate with your audience.YouTube advertising: Discuss the benefits of video advertising on YouTube and how to develop compelling ads that capture your viewers' attention.Google Ads: Unveiling the potential of Google Ads and how to create effective search, display, and video campaigns that drive traffic and conversions.LinkedIn advertising: Exploring the professional landscape of LinkedIn and how to target decision-makers through highly focused ad campaigns.Platform selection: Understanding the key factors to consider when choosing the right social media platform for your advertising campaigns.Crafting your message: Sharing tips on how to create ad content that speaks to your target audience and drives engagement.Measuring success: Discuss the importance of tracking and analyzing your ad campaign performance to optimize your efforts and maximize your results.Social media advertising trends: Exploring the latest trends in social media advertising and how to stay ahead of the curve.Join us as we delve into the world of social media advertising and uncover the potential of each platform. By the end of the episode, you'll have a better understanding of how to create effective ad campaigns across various social media platforms and drive results for your business. Don't miss this insightful conversation on the power of social media advertising. Tune in now and unlock the potential of TikTok, Facebook, Instagram, YouTube, Google, and LinkedIn to grow your brand and reach your target audience!

The 3 Marketing Fundamentals You Must Have To Drive Consistent, Repeatable Results Part 2. We'll be discussing:Framework to create good messagingCreate target marketBraedon KruseSooner Marketing Solutions and BLU Studiomarketingsooner.comTim FitzpatrickRialto Marketingwww.RialtoMarketing.comhttp://revenueroadblockscorecard.com/https://www.rialtomarketing.com/rialto-marketing-podcast/https://www.rialtomarketing.com/messaging-workshop/

The main focus of the interview will be on my (Braedon Kruse) journey as an entrepreneur running a digital marketing agency. To wrap up the interview I was asked some fun rapid-fire questions.1. What books I've read that's made an impact?2. What's my morning routine look like3. Is there a CEO that I follow or study?4. What is my favorite online tool?5. What's one thing I wish you had known when I began my career?With featured guest:Julia McLaughlinCo-Founder, Review Robingetreviewrobin.com

Sarah is a writer, editor, and a content marketing strategist for facilities services, construction, medical and real estate products, and SaaS companies. She works with time-strapped marketers in mid-sized B2B industries to build high-impact marketing without increasing headcount.  Sarah uses her tested and proven framework to streamline content marketing, social media, and email marketing through smart systems. She won 3rd place for the "Best Construction Blog, 2018 | Construction Marketing Ideas".LinkedIn: https://www.linkedin.com/in/sarahnoelblock/Twitter: https://twitter.com/sarahnoelblockInstagram: https://www.instagram.com/sarahnoelblock/YouTube: https://www.youtube.com/channel/UCthKB_eYQBVeJ9NTiIq6ScgPodcast: https://tinymarketing.buzzsprout.com/Website: https://www.sarahnoelblock.com/

Welcome to Marketing for the Small Business. I'm your host Braedon Kruse, recording live here at the BLU Studio. Introducing our featured guest Tim Fitzpatrick with Rialto Marketing!Tim enjoys chatting about the importance of the marketing fundamentals (what they are and how to get them right).Today we'll be discussing "The 3 Marketing Fundamentals You Must Have To Drive Consistent, Repeatable Results".Unfortunately, many people skip them and wonder why their marketing isn't working. Here are three things Tim & Braedon will cover for you in this episodeA simple way to hone in on your ideal clients so you can make more money and get great results for your clients every time.The two biggest mistakes businesses make when selling their products/services and how to fix them.How to create a simple marketing plan for consistent, repeatable results.In this episode you will get simple, actionable advice about nailing the marketing fundamentals that lay the foundation for long-term success.Let's dive in!Rialtohttp://www.twitter.com/rialtomarketinghttps://www.facebook.com/rialtomarketing/https://www.pinterest.com/rialtomarketing/https://www.linkedin.com/company/rialto-marketingTimhttps://www.facebook.com/timfitzpatrickco/https://www.linkedin.com/in/timpfitzpatrickhttps://www.instagram.com/timfitzco/https://www.rialtomarketing.com/http://growthmarketingplan.com/https://www.rialtomarketing.com/rialto-marketing-podcast/Tim FitzpatrickRialto MarketingCELL: 303-667-3784PH: 888-907-1080tim@rialtomarketing.comwww.RialtoMarketing.com

Braedon Kruse interviewed Abel with ARC Outdoorsmen and Chance with Threaded Industries. During the show we discussed everything from managing employees and kids to work-life balance, and much more. ARC Outdoorsmenarcoutdoorsmen.comThreaded Industries https://threadedindustries.com/

In this podcast, we're reviewing some website basics to understand what all goes into a website for your small business. Whether you're starting a brand new website, or redesigning your current site. Here are some common Q&A's we'll help you get started.1. What is hosting?2. What is a domain?3. Which platform would you suggest and why?4. What should I budget to build a website?5. What happens after it publishes?6. The importance of a good mobile design7. Why do I need a website?Where to Listen:Apple PodcastsiHeart RadioGoogle PodcastsSoundcloudSpotifyYouTubeSpreakerAmazon MusicWhat topic should I record next? Send your suggestions & questions to:- marketing@marketingsooner.com- Text me at (918) 609-3248Connect With Braedon on LinkedIn: linkedin.com/in/braedonkruseVisit Our Website: soonermarketingsolutions.comConnect with Sooner Marketing:FacebookInstagramLinkedInYouTubeTwitterElementor

How to Utilize Marketing Content to Maximize Growth in 2021I hope you're loving these new podcast episodes! I have yet another interview with a fellow marketer specializing in email and content marketing. In this episode, I've interviewed Ziv Raviv at the Daily Cookie, discussing how important the right content, at the right place, at the right time can not only increase your engagement but also help skyrocket your sales.We're diving deep into everything marketing! From inbound, outbound, digital, online, whatever you call it I'm sharing the industry secrets to help you grow your company, brand, or small business.Connect With Ziv on LinkedInhttps://www.linkedin.com/in/zivraviv/Connect With Braedon on LinkedInhttps://www.linkedin.com/in/braedonkruse/Thank you for listening I appreciate you!- Braedon KruseCEO @ SoonerMarketingSign Up today! dailycookie.co/?ref=ryan%40themembershipmastery.comZiv's coaching site and what makes it special is here:https://ZivRaviv.comKivi Media's Portfolio site of online schools and podcastshttps://kivimedia.coThe Generous Marriage Podcast https://www.generousmarriage.com

How 2021 Will Change Marketing Forever? In this podcast, we're interviewing Clarence Fisher at Tulsa Internet Marketing. Covering what you'll need to know going into 2021 so you make smart marketing choices.What topic should I post next? Send me a message:- marketing@marketingsooner.com- Text me at (918) 609-3248.Connect With Clarence on LinkedIn: https://www.linkedin.com/in/clarence-fisher-4a047110Connect With Braedon on LinkedIn: https://www.linkedin.com/in/braedonkruse/Visit Our Website: soonermarketingsolutions.comConnect with Soner Marketing On on Socials:Facebook: https://www.facebook.com/soonermarketingsolutionsInstagram: https://www.instagram.com/soonermarketing/LinkedIn: https://www.linkedin.com/company/sooner-marketing-solutionsYouTube: https://www.youtube.com/c/soonermarketing/Twitter: https://twitter.com/marketsoonerElementor: https://experts.elementor.com/expert/5f1ca643e79efc001402a7b0

What's the difference between sales & marketing? In this podcast, we'll discuss how these 2 departments can work together to grow your company. What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

It's no longer feasible to run a business, even a brick-and-mortar one, without a web presence. Consumers turn to the internet for everything from product research to location and operating hours. Having even a simple website that's well-designed can give you an edge in your field, and if you have products to sell, your site can open up new markets and expand your business cheaply and easily. Website design software has evolved so it's easier to use now more than ever. You don't need to know coding to develop an attractive and functional site. No matter what program you use, there are basic rules and tips that will give your website a professional look, make it easy to find, and show your company in the best light.Every website has a hosting provider, a content management system to build the website on, a theme, a builder within the theme, and plugins used to help the website function. Here's my step-by-step guide to creating a successful business website.Learn More On Our Blog Post: https://soonermarketingsolutions.com/web-design/the-complete-guide-to-building-the-best-web-design/What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

WooCommerce vs Shopify is a showdown between two e-commerce giants. Shopify powers over 800,000 online stores, while WooCommerce claims it's the web's most popular e-commerce platform. But which is right for you?Shopify is powerful, reliable, and easy to use, offering lovely templates and brilliant customer support. With Shopify, you're paying a monthly premium for a solid platform – in fact, Shopify goes on to win today's battle (spoiler alert!).WooCommerce is the e-commerce plugin that turns any WordPress site into a powerful online store. It's an open-source platform, and therefore free to install, making it ideal for cost-conscious users, but you'll need to pay for things like hosting and security, however.With WooCommerce, you can create a truly bespoke, enormous online store if you know how to code (or can hire someone who does). In this article, we'll be discussing WooCommerce powered by Bluehost, our top-rated hosting provider for all WordPress sites.This podcast will tell you which of these platforms will best suit your business. We've conducted extensive research on over 50 platforms, so we know all the ins and outs, and we've pitched WooCommerce and Shopify against each other in categories such as ease of use, pricing, sales features, customer support, and more.Learn More On Our Blog Post: https://soonermarketingsolutions.com/web-design/woocommerce-vs-shopify/What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.Learn More On Our Blog Post: https://soonermarketingsolutions.com/strategy-tactics/7-elements-of-a-great-construction-marketing-strategy/It's Time For Your Construction Marketing To Get Creative!Covid-19 changed the world. It sparked businesses all over to re-evaluate how they operate. The construction business has been no different. For many contractors, it has meant figuring out how to strategically work factoring in the needs of social distancing and use of PPE (Personal Protection Equipment). Yet, while like many industries, construction has seen its share of challenges during the pandemic, many companies are seeing this time as a way to get creative with their construction marketing, to not just survive but actually build a better brand.Construction Marketing ChallengesConstruction Marketing has always had its challenges. As the new era of device-driven technology takes over everything from communication to project proposals, construction company owners have been forced to embrace it often in place of traditional “handshake” interactions.So, what are your steps if you are contractor, developer or construction business owner seeking to use construction marketing to establish and increase your brand? Here are few ideas to help you “build” your brand, increase qualified leads and get your company in front of the right decision makers.1. Establish A GREAT Website.Every business needs a website! Whether you are a small contractor who offers home remodeling services or a large company building multi-million-dollar skyscrapers, you must have an online presence. Potential clients are going to want to look you up on the Internet. Think of this as your business card, your website builds trust. It helps to establish your legitimacy as a company. If potential clients can't find your company online, they will often move on to their next consideration.Your Construction Marketing Website Should Have:An About Page – This tells your website visitors who you are, your history and experience.A Services Page – Lets clients know what services you have to offer.A Testimonials Page – This is important to build trust.A Gallery or Projects Page – To provide visual impact and show the results of your work.A Blog Page – For support of SEO through continued updates via fresh content.A Contact Page – So that potential clients can reach you easily. *Don't Forget SEO (Search Engine Optimization)! SEO is crucial for getting your website to the Top of Google Searches.To have good dynamic SEO, your website needs both Off- and On-Page SEO. In addition, you should have an avenue such as a blog to continually feed good updated SEO content to your website.2. Embrace Social Media. Okay first off, let us just say social media is not just about “playing on Facebook”. Social Media Marketing is an effective tool for construction marketing. The key is doing it right.For those contractors and companies in the home building and remodeling services' market, social platforms such as Facebook, Twitter and Instagram are essential for reaching homeowners. These platforms can help you to build a great referral community to “pass on” your name and advertise your services by word of mouth via the Internet. Social Media is also a great way to get personal and build relationships with your followers (customers). Let the community see who you are as a civic business leader. And while, having a Facebook Page is a standard for all businesses, for those in the B2B market and larger scale construction companies, your primary platform should be LinkedIn.Having a LinkedIn presence will help you to connect with decision-makers that are seeking proposal submissions for large projects. It can also help you to build a great referral network with vendors. The key is to make sure your LinkedIn Profile and Page is attention-getting, informative and professional. Use the posting of articles to establish your company as a knowledgeable leader in your industry.3. Create A Newsletter. Newsletters are an amazing tool for email marketing. Once a month is the ideal base marketing schedule. Use a newsletter to highlight projects you are working on or have completed. Share your community outreach and company member highlights. While yes you can and should promote a sale or discount as part of your email, for your newsletter to be effective its content should not all be about sales! In the end, newsletters are the perfect tool for establishing and maintaining a relationship with your existing customers. 4. Make An Impact With Video. Whether you are looking for a way to introduce your company on the Home Page of your website or use on social media as a recruitment tool, video delivers your message quickly. Creating just one video can provide you with a marketing tool that can be on your website, in your social media posts and emailed out in your newsletter. Considering all the “marketing” mileage you can get from one video; it may be one the best investments you can make for your construction marketing.5. Build a Partnership. No building is made up of only one material. Partnerships are essential in the construction business. And, they can be terrific lead builders. Work with trusted vendors to build a partnership list. LinkedIn is one to the best platforms for sourcing potential partners. Make a partners' page on your website with a contact form for those who may wish to join up. Be sure to explore other organizations that may be a benefit to join and publicize your membership on your website. The ACG (Associated General Contractors of Georgia) organization is a great place to start. Also, be sure to connect with your local Chamber of Commerce and Business Associations.6. Host a Webinar. Consider hosting a webinar with a topic pertinent to your industry. This is a great way to attract potential vendors, clients, and employees, you just have to gear it to whatever audience you wish to attract. *Home Services Contractors, hosting a webinar is the perfect way to show your expertise and gain potential leads. 7. Use PPC To Bring In Qualified Leads. PPC (Pay Per Click), also known as Paid Advertising, is a highly effective way to get you in front of the right audience AND garner more qualified leads. The key is having someone who is trained and knowledgeable in how to perform PPC correctly. PPC often requires a degree of “tweaking” and can be a very fluid marketing tool; it really requires careful oversight to perform its best, This is one marketing tool best left to experts and not just anyone otherwise, you can end up wasting marketing dollars and have little leads to show from it. Construction Marketing is An Investment That Will Pay Off If Done Right!Construction Marketing takes a team that is knowledgeable in marketing and comfortable working with the industry.While often many small construction businesses will try to keep their marketing in-house, such as using an admin to do the work. This decision can often actually end up costing you money, delivering little results. In addition, this can be a headache for your office staff.A marketing team that has all the resources in-house can carefully coordinate and design a construction marketing strategy for your business that delivers results. More qualified leads coming in, can mean more profitability. In addition, a well-trained, expert marketing team will be able to perform services effectively, assuring the right emphasis is placed on the tools that best fit your company where you are at the moment. At Sooner Marketing Solutions we understand the complex and unique marketing services those in the construction and home services industries require. With a combined 30+ years of experience in digital marketing and media design, our team can coordinate a construction marketing strategy that will deliver to you the results you are looking for.Construction Marketing Agency Services from Sooner Marketing SolutionsReady to find out more about our construction marketing? Contact Us Now or Call (918) 609-3248

What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.Learn More On Our Blog Posthttps://soonermarketingsolutions.com/seo-sem/what-is-local-listing-management-and-why-is-it-important/Learn More About Sooner Marketing's Local Listings Management Service:https://soonermarketingsolutions.com/service/local-listings-management/In this podcast we'll cover What Is Local Listing Management And Why Is It Important?Customers Are Looking For Your Business Online, Are You Making It Easy To Find What They Need?82% Of Mobile Searches Include "Near Me"Are You Showing Up In Results?Local listing management is the process of continuously updating and maintaining a business' location data across online directories, websites, and other customer-facing platforms. Like Google My Business, Yelp, and many others.A local listing typically comprises a business' name, address, and phone number, referred to collectively as “NAP” data. But local listings can, and should, include a wealth of other data, such as hours of operation, product descriptions, services provided and photos of a business' interior.There are thousands of local business directories across the internet. Many of them are niche directories that focus on a particular industry, such as home improvement, real estate, legal services, and more. While it's important to manage your business listings on as many sites as possible, your main focus should be on the larger directories.While it might sound challenging or time-consuming to claim and maintain all your business' online listings, these citations can significantly simplify and speed up your approach to local and hyperlocal marketing. Fortunately, we are here to provide you with one and easy solution!Why Are Local Listings Important?When managed properly they provide visibility and marketing opportunities for your business. But because local listing management deals with data, there are plenty of things that can go wrong when you leave these online local listings un-claimed.Customers are looking for your business online, are you making it easy to find what they need?Complete Business Listing InformationIncomplete listing information makes it difficult for customers to make informed decisions. It also makes your business look less trustworthy than a business that has all of that information readily available.For this reason, it's important to start your strategy by claiming and completing all of the profiles on your local listing sites. Even the ones you check less frequently should be fully optimized for search engines. This allows any customer to find all the information they need about your business.Company nameBusiness hoursCompany phoneDriving directionsBusiness locationPhotos of the businessProduct or service listingsListings Boosts Search Engine Optimization (SEO)Not only do accurate listings improve your company's ranking in search results, but having inaccurate listings can actually damage your SEO. Google relies on listing data to provide accurate results to local searchers. If Google finds discrepancies in your listing data and cannot trust the information is accurate, it will be less likely to show your business in search results. It's possible that your business is listed on websites you don't know about.For this reason, it's important to start your strategy by claiming and completing all of the profiles on your local listing sites. Even the ones you check less frequently should be fully optimized for search engines. This allows any customer to find all the information they need about your business.We'll Track And Manage Your Local ListingsNot only do accurate listings improve your company's rankingNot thrilled at the prospect of adding another software tool to your tech stack? We are the top digital marketing agency for providing Local Listings Management and SEO services that focus on local marketing for our clients.If you've never hired an agency before, don't worry!Hiring a trusted marketing agency (like Sooner Marketing) does allow you to ask questions and receive guidance from experienced marketers. We'll help you list your business across the most important online directories related to your business.

Does anyone buy anything these days without reading *at least* a handful of customer reviews first?The answer is no… or very few.90%, actually – that's the percentage of consumers who read online reviews before visiting a business or purchasing a product.It stands to reason….People trust each other more than they trust companies.But how can a company encourage current or former customers to leave reviews?This podcast covers *a ton* of real-life examples of how companies have encouraged customer reviews for better credibility and conversion rates.

If you're running a business or a marketer, you've probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool.While I won't deny that having “Inbound Marketer” on my name card looks cooler than having “Normal Marketer” on it, we should really understand the distinction between these two marketing approaches and how they work in today's digital age.If you're trying to expand the audience for your website, find new customers and grow your business, it's likely that you're going to have to invest in some sort of marketing campaigns in order to promote your brand or product or services.Today, technology has changed how people obtain information and consequently, marketing has undergone a massive transformation. Outbound marketing tactics, like television and radio advertising, are not as effective as they once were. Now comes the age of inbound marketing, driven by the Internet and social media.