Marketing Hospitality

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy on getting the sale, ignoring what happens after the purchase. But modern marketing doesn't stop at conversion. It starts there. Whether you're a marketer, business owner, or creative professional, this episode will change the way you think about your brand's relationship with its audience, from the first click to lifelong advocacy.

In a world where consumers are constantly bombarded with choices, it's no longer enough for your product to simply be good—it has to look good too. And that's where creative packaging comes in. Often overlooked as just a functional necessity, packaging is actually one of the most powerful marketing tools at your disposal. Whether you're selling cosmetics, food, tech gadgets, or artisan candles, your packaging can make or break a customer's first impression. Done right, it's an experience—one that delights the senses, communicates your brand values, and builds lasting loyalty.

In this episode of The Modern Marketer, Eddie Garrison dives deep into the top healthcare marketing and branding trends shaping 2025 and beyond. From the rise of hyper-personalized experiences and purpose-driven brands to the power of omnichannel strategies and emotionally intelligent design, this episode breaks down exactly what healthcare organizations need to do to stay relevant, human, and connected in a rapidly evolving landscape. Whether you're running a private practice, managing a specialty clinic, or leading a multi-location health system, this episode delivers actionable insights. The future of healthcare is personal, purposeful, and patient-centered—and the brands that lead with heart will win. Tune in and get inspired to reimagine your approach to healthcare marketing in 2025.

As we turn to 2025, understanding social media trends is crucial for businesses and marketers aiming to reach the right audience on the right platforms. The latest data from Pew Research provides valuable insights into how social media is evolving, highlighting some shifts in user preferences.

The importance of a strong online presence for hospitality brands cannot be overstated. From attracting new guests to building long-term relationships with repeat customers, digital marketing is crucial for success. However, many hospitality brands face the dilemma of whether to handle their digital marketing in-house or outsource it to professionals. While taking on the task yourself might seem cost-effective, it's essential to weigh the potential challenges. In this episode, we'll explore the common problems hospitality brands encounter when running their own digital marketing and why it may not always be the best solution.

In today's competitive hospitality industry, effective digital marketing is crucial for driving bookings, enhancing guest satisfaction, and maintaining a strong online presence. But as a hospitality brand, how do you decide whether to handle your digital marketing in-house or hire a specialized agency? This guide will help you understand the costs associated with both options, allowing you to make an informed decision.

In the fast-paced world of hospitality, where guest satisfaction and operational efficiency are paramount, time is your most valuable asset. Running a hotel, resort, or any other hospitality business involves a multitude of tasks that extend far beyond simply providing a room or a meal. Marketing your business effectively is one of those crucial tasks—but it's also one that can consume a lot of time and resources. This is where partnering with a marketing agency that specializes in the hospitality industry can make all the difference.

As a hospitality business—whether you're a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. It can boost your visibility, drive more bookings, and free up your time to focus on providing top-notch service to your guests. But before diving into a partnership, it's essential to have a clear understanding of what to expect. Here are the top 10 questions you should ask before working with an outside marketing agency.

In today's episode, we're exploring a vital topic for anyone involved in the hotel industry: the role and impact of a hospitality marketing agency. Whether you're a seasoned hotelier or just starting out, understanding how these agencies can elevate your online presence and drive more direct bookings is essential. So, grab a cup of coffee, settle in, and let's dive into the world of hospitality marketing.

Word of mouth remains a powerful influence on consumer decisions, especially in the hospitality industry. Despite misconceptions, businesses can exert some control over this phenomenon.Consumers tend to choose your brand over others when they perceive it as popular among their peers. Additionally, prioritizing the satisfaction of existing customers can turn them into brand ambassadors, spreading positive word of mouth.Let's delve deeper into the concept of word of mouth and its significance in the hospitality sector.

As a hospitality brand, you've poured time, energy, and passion into building your business. Your marketing efforts have been a direct reflection of your brand's voice and identity. So, the thought of handing over the reins to an outside marketing agency can be daunting. You might worry that an external partner won't truly understand your brand or that you'll lose control over the direction of your marketing strategy.But hiring an outside marketing agency doesn't mean losing control of your brand's voice or strategy. Instead, it's about gaining a team of experts who can elevate your marketing efforts and bring fresh perspectives that can drive growth.

In the fiercely competitive hospitality industry, hotels are constantly seeking innovative ways to attract guests and drive bookings. One strategy that has proven to be both effective and mutually beneficial is the implementation of hotel rewards programs. These programs offer a plethora of advantages for both guests and hoteliers, creating a win-win scenario. In this episode, we'll delve into the numerous benefits of using hotel rewards programs to drive bookings.

In the ever-evolving landscape of the hospitality industry, where customer satisfaction is paramount, the significance of online reviews cannot be overstated. Whether positive or negative, customer reviews play a crucial role in shaping the reputation of hotels, restaurants, and other hospitality establishments. In this episode, we go over one aspect that often gets overlooked, the importance of responding to every review, a practice that can profoundly influence customer perception and loyalty.

Seasons have long been known to influence travel patterns, with the ebb and flow of travelers directly impacting hotel occupancy rates. From avoiding extreme weather conditions to seeking specific destinations based on seasonal preferences, travelers' decisions play a crucial role in shaping the hospitality landscape. In this episode, we'll explore eight strategies tailored to make your establishment stand out amidst the summer rush.

Food holds a significant position in the lives of individuals, encompassing cherished culinary delights, preferred dining establishments, and vibrant locales for savoring drinks and social interactions. The quest for delectable experiences ranks high among people's priorities, motivating them to share their culinary journeys, style choices, and preferred dining destinations. Instagram capitalizes on the capabilities of smartphone technology, serving as a platform that encourages its members to share their visual narratives through photos and short videos. In this episode, I'll go over some tips and tactics on how you can market your restaurant on Instagram.

In the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your newsletter isn't capturing my attention, it's time to reevaluate your approach. The same holds for hotels diving into email marketing efforts. Many put in hours of effort but see minimal results. Fear not, for there are solutions, and mastering the art of hotel newsletter marketing is not as daunting as it may seem.

On this episode of the Marketing Hospitality podcast, I'm joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this property and the role connections play in hospitality in the massive travel market of Orlando, Florida,**Sheraton Lake Buena Vista and Marriot Hotel are registered trademarks of Marriott International. The views and comments expressed by the host and guest do not reflect those of Marriott International.

The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology emerges as a silent yet powerful partner, influencing guests' minds and behaviors. In this episode, we'll delve into the indispensable role psychology plays in hotel marketing, exploring how it shapes effective strategies and elevates the overall guest experience.

In the competitive landscape of the hospitality industry, effective marketing is crucial for hotels to thrive. One crucial decision accommodation businesses must make is whether to manage their marketing efforts in-house or to outsource them to specialized agencies. Each approach comes with its own set of advantages, and in this episode, we'll explore five compelling reasons why outsourcing your hotel marketing might be the key to unlocking success.

As the hospitality industry evolves, retaining guests becomes more crucial than ever. According to a survey by eMakreting Associates, a staggering 68% of guests won't return if they feel unappreciated, making guest relationships a pivotal aspect of a thriving hotel business. In this episode, we explore effective strategies to foster loyalty and increase repeat guests, providing insights for hotels, B&Bs, and restaurants alike.

In the fast-paced world of transportation, effective communication is the key to success. As technology continues to evolve, transportation companies are finding innovative ways to connect with their audience, and one tool stands out – email marketing. Let's explore the myriad benefits that make email marketing a game-changer for transportation companies.

I recently attended an event here in Orlando presented by the Central Florida Hotel and Lodging Association focusing on the state of hospitality. This event reviewed stats, data, and insights from some of the leaders in the hospitality industry. Where these insights may be focused on the Orlando region, they can easily be extrapolated to your region as it focuses on the hospitality and tourism industry as a whole.

In the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of shared dining experiences and the swift evolution of culinary trends have elevated social media to an indispensable asset for the food industry. 

Your property is a haven for guests who meticulously plan their visits months in advance. These familiar faces are the backbone of your business – dependable, expected, and predictable. They've followed your carefully crafted digital marketing path, exploring your website, researching local activities, and immersing themselves in the amenities your property offers. But what about those potential guests who fall outside your conventional marketing channels?

The hotel industry is one of the world's most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day.One way to beat the competition is to launch a comprehensive email marketing strategy. Stats show that hotel email marketing campaigns get an average open rate of around 22.48% with a 1.61% click-through rate.In this episode, I'll go over five tactical and easy-to-implement social media content strategies for hotels looking to use email marketing to drive more bookings from past guests.

In the ever-evolving landscape of the hospitality industry, adopting the right marketing strategy is paramount for long-term success. As businesses strive to attract customers, optimize revenue, and build recognition and trust, staying abreast of the latest trends is crucial. However, challenges persist, especially in the wake of the COVID-19 pandemic, necessitating a nuanced approach to understanding and implementing hospitality marketing trends in 2024.

In this episode of The Marketing Pilot we unravel the secrets to improving your conversion rates. We're doing a deep dive into the world of copywriting and how a few simple tweaks can transform your copy into a conversion machine.

In today's globalized world, marketing has evolved into a complex and diverse field. No longer limited by geographical boundaries, businesses now have the opportunity to reach consumers from various cultural backgrounds. This shift has highlighted the importance of culturally competent marketing, where companies adapt their strategies to resonate with diverse audiences. Let's explore why this approach is essential in today's marketplace.

In this episode, we're diving into a fascinating topic that affects nearly everyone in the modern world: social media. We all know about posting photos, sharing updates, and staying connected, but have you ever considered that social media is so much more than just those things?

In this episode, we're diving into a topic that's crucial for businesses of all sizes: the importance of a comprehensive digital marketing strategy. We'll be covering everything from social media and lead generation to landing pages and email marketing campaigns. So, if you're looking to take your online presence to the next level, you're in the right place. Let's get started!