Marketing Shift

In this episode, we're diving deep into the challenges and limiting beliefs that often arise when building a business. I'm revealing my personal experiences with battling mindset blocks as I grow my business, and sharing the strategies that have helped me overcome them. As entrepreneurs, there are so many limiting beliefs that can come up and hold us back. The good news is you're not alone, and there are ways to overcome these blocks and step into the empowered CEO you were born to be. Tune in to discover how self-awareness, rewriting stories, developing systems, celebrating wins, having a support system, and focusing on your vision can change your trajectory as a business owner. MORE WAYS TO ACCESS THIS EPISODE: → Click here for a full episode transcript  → Read the key takeaways on our blog (coming soon!) EPISODE OVERVIEW: 06:47 Pay Attention to the Stories You Tell Yourself 10:30 Rewrite Those Stories — Literally 12:51 Develop Systems & Processes That Work FOR You 14:46 Reflect & Celebrate Your Wins 17:48 Have a Support System 19:44 Always Look to the Future & Your Big Vision MENTIONED IN THIS EPISODE: Book The 21-Day Miracle by Ed Rush Guided Meditation Reality Shift to Your Full Potential by Iris Dailey Book She Means Business by Carrie Green KPCo OFFERS & RESOURCES:

Tune in to Part II of Marketing Comeback Month! In today's episode, I'm revealing all of the details behind my 2023 Marketing Strategies—including my marketing platforms, content plan, and new system for creating sustainable content to market my business! Tune in to hear all the behind-the-scenes info, and think about how you can incorporate these methods and strategies to market your own business, too! MORE WAYS TO ACCESS THIS EPISODE: → ⁠Click here for a full episode transcript⁠ → Read the key takeaways on our blog (Coming Soon!) EPISODE OVERVIEW: 02:38 — Solidifying the Foundations of My Business & Goals 03:08 — Taking Stock 03:58 — Tapping into My Unique POV 04:43 — 2023 Strategies, Platforms & Campaigns 06:49 — Defining My Goals 07:54 — Creating an Aligned Offer Suite 09:10 — Mapping Out My Platforms: Stretch Method 12:57 — Revamping My Content Plan 14:00 — My New Content Creation Process KPCo OFFERS & RESOURCES:

Welcome to Marketing Comeback Month! In today's episode, I'm sharing my own marketing comeback journey, the struggles that held me back from posting consistently over the past year, and the strategies I'm implementing moving forward. Ready to kick start your marketing efforts, too? Tune in for your 5-step game plan to make your own marketing comeback!  MORE WAYS TO ACCESS THIS EPISODE: → Click here for a full episode transcript → Read the key takeaways on our blog (Coming Soon!) EPISODE OVERVIEW: 01:28 — A Quick Re-Introduction 04:22 — Marketing Comeback Month 06:55 — Step 01 // Develop Your Plan 09:13 — Step 02 // Chart Your Own Path 10:45 — Step 03 // Find Your Inspiration 11:55 — Step 04 // Commit to Growth Strategies 13:26 — Step 05 // To Address It, Or Not To Address It? KPCo OFFERS & RESOURCES:

Feel like you literally don't have time to successfully and efficiently market your business? That's one of the biggest challenges I hear from online entrepreneurs just like you. You know how important it is to show up where your target demographic is and put out valuable content to grow, nurture and sell to your audience – but on top of everything else you have to do to keep your business running, creating that consistent content just always gets pushed to the backburner.  And I get it – it can seem very daunting and time-consuming to create content. But what if I told you there's a HIGH probability you're wasting time somewhere along the lines in your marketing plan? We're gonna overcome it all today by going over 9 common ways online business owners waste time marketing their business, and of course, how to fix it.  LINKS → Episode 2: The 3 Fundamentals of Building Omnipresence with Integrated Marketing  → FREE Omnipresent Content Planner that'll have everyone saying, "She's everywhere!" about YOU!  → @kellypottsco — my Insta, if you wanna be IG besties

One of the biggest struggles solopreneurs face is staying consistent with content marketing – so today, Marketing Coach & Consultant Kelly Potts is sharing her system for planning one month of powerful integrated content with ease. Today's episode, brought to you by Timeless Content Collective, provides an overview of Kelly's Stretch Method – a content planning system designed to help business owners create consistent content across multiple channels. TIMESTAMPS: 0:02:02 The Stretch Method – A New Way of Content Planning for Solopreneurs 0:03:17 A free resource to help you map out your Omnipresent Content Plan!

More than 95 million posts are shared on Instagram every single day. With that much content going out daily on just one platform, how can your business stand out from the rest? The answer is powerful hooks. Hooks are the perfect starting point to creating more engaging content on any platform, whether it's in the format of a Reel or TikTok video, a podcast episode, an email newsletter, or a face-to-camera Story series. In today's episode, Marketing Coach & Consultant Kelly Potts is revealing the five types of scroll-stopping hooks to increase engagement throughout your marketing efforts TIMESTAMPS: 0:01:26 Defining the Hook: How Powerful Hooks Improve Your Content Marketing 0:02:40 Scroll-Stopping Hook #1: Statistics 0:03:50 Scroll-Stopping Hook #2: Quotes 0:05:00 Scroll-Stopping Hook #3: Questions 0:06:18 THE monthly membership to help you consistently effectively market your business

Increasing visibility for your business is an important part of driving your bottom-line goals – but it can be difficult to figure out which strategies will be most effective for your business. In today's episode, Marketing Coach & Consultant Kelly Potts is revealing her top five tips to increase visibility by optimizing content for each platform, sharing high-quality content, creating video content, implementing an engagement strategy and developing an integrated marketing strategy. These tips will help you effectively gain visibility in your business while simultaneously streamlining your strategy. Tune in now for more! TIMESTAMPS: 0:02:25 Visibility Tip #1: Optimize Content for Each Marketing Platform 0:05:50 Visibility Tip #2: Focus on High-Quality Content 0:08:42 A free resource to help you map out your Omnipresent Content Plan!

Ready to streamline your marketing efforts by implementing an integrated, efficient, and enjoyable strategy? That's amazing! But there are some things to make sure you are 100% clear on before you start developing your plan, to ensure that integrated marketing will really have a big impact for your business. In today's episode, Marketing Coach & Consultant Kelly Potts is sharing 6 questions every business owner must answer before developing their integrated marketing plan! Overall, this conversation provides a great starting point for anyone looking to create an effective marketing strategy. In order to ensure that an integrated marketing plan is effective, one must first ask themselves what their message is, what the goal of their plan is, what kind of content they will use, who their target audience is, what platforms they will use to reach that audience, and how they plan to measure and track their success. Being clear on these questions before developing a plan will help to ensure that the marketing has a big impact for the business. TIMESTAMPS: 0:01:17 Question #1: What's your message? 0:03:50 Question #2: What platforms will you start on? 0:07:10 Question #3: What platforms do you plan to grow into? 0:08:40 Question #4: What are the end goals? 0:11:04 THE monthly membership to help you consistently effectively market your business 0:11:40 Question #5: What's your system to stay consistent with content? 0:13:14 Question #6: How will you measure what's working? 0:15:59

Do you feel overwhelmed when it comes to developing an effective content marketing strategy as a business owner? In today's episode, Marketing Coach & Consultant Kelly Potts is sharing the 3 fundamentals of building omnipresence in your business through a powerful integrated marketing strategy. Kelly defines integrated marketing as a strategic approach that connects pieces of content across multiple platforms to create raving, loyal fans AND allow entrepreneurs to grow their business without burning out. This type of strategy will allow you to consistently keep up with all the platforms you know your audience is on and finally build omnipresence as a business owner. TIMESTAMPS: 0:02:14 "Defining Marketing & Why So Many Business Owners Feel Burnt Out From Content Marketing" 0:05:03 "Defining Integrated Marketing: A Simplified Content Marketing Strategy for CEOs" 0:07:35 "The 3 Fundamentals of an Effective Integrated Marketing Plan" 0:08:04 "Integrated Marketing Foundation #1: Honing Your Business' Message" 0:12:12 "Integrated Marketing Foundation #2: Leveraging Platforms to Increase Visibility & Nurture Your Audience" 0:16:05 A free resource to help you map out your Omnipresent Content Plan!

Does your business have these 5 foundations up and running to effectively drive your marketing strategy? Before you even begin marketing your offers, these business foundations will ensure you're set up for as much success as possible. In today's episode, Marketing Coach & Consultant Kelly Potts is revealing the 5 foundations every CEO should consider when mapping out a successful marketing plan. These five elements are crucial to your marketing and, when ignored, can have an impact on how your marketing efforts perform. This conversation also offers a quick exercise to help business owners better understand their target audience and how to market offers to them. TIMESTAMPS: 0:01:51 "Business Foundation #1: Your Target Audience" 0:02:27 "Quick Exercise to Define & Understand Your Target Audience Segments through Demographics and Psychographics" 0:05:46 "Business Foundation #2: Your Offers" 0:07:06 "Market Research Questions to Leverage in Your Offers, Marketing and Messaging" 0:08:06 A free resource to help you map out your Omnipresent Content Plan!

Welcome back to the Marketing Shift podcast! I'm thrilled to welcome you to the new Marketing Shift – where timeless strategies never go out of style. Marketing Shift lives to simplify marketing and business growth for entrepreneurs at any level with solutions and strategies that are timeless and innovative, effective and easy. There are three main concepts that are at the heart of everything you'll see and hear from my business moving forward. Tune in to learn all about them and follow along on Instagram @marketingshift for more! --- Send in a voice message: https://anchor.fm/marketingshift/message

Pop Quiz… do you know where Instagram falls in your business's sales funnel? If your answer was that Instagram applies throughout the entire funnel, then you are correct. In this episode, we're going to dive into where exactly Instagram lands in today's sales funnel and how you can utilize this platform to reach different audiences and potential customers where they're at. Follow me on Instagram @marketingshift for more! 

As Instagram continues to make changes and updates — some of which we love, and others not so much — a big focus for many businesses is engagement. We may not have as much control over who sees our posts or what type of reach we get, but it's our job to make sure the content we're creating is speaking to our audience and keeping them engaged. So today, I wanted to do an overview on how to understand your Instagram Insights, what metrics to measure, and how to use this information to improve your engagement. Follow me on Instagram @marketingshift for more! 

More than 95 million posts are shared on Instagram every single day. With that much content going out daily, how can your business stand out from the rest? The answer is powerful hooks. Hooks are the perfect starting point to creating more engaging content, whether it's in the format of a Reel, a feed post, or a face-to-camera Story, so in today's episode, I'm revealing a few of my favorite powerful hooks for your Instagram stories and captions to help you increase engagement. Follow me on Instagram @marketingshift for more! 

It seems like Instagram has been making updates and changing their platform more and more each day, so as business owners, it can sometimes feel overwhelming to know where to focus your time and attention just to keep up. So if your goal is to build up engagement on Instagram and focus on converting those followers you do have into loyal, ride-or-die members of your audience, then today's episode is for you! We're going to dive into 5 strategies to increase your Instagram engagement that are actually enjoyable and hopefully won't stress you out since I know this platform can be a major stressor for most of us!  

My time as a social media manager at a marketing agency managing up to 18 clients social accounts at once, and now working as a freelancer and running my own membership that provides social media content ideas to entrepreneurs — I can definitely say I've learned a thing or two when it comes to tapping into your creativity and unlocking a stream of ideas for your social media content! So today, I'm revealing 7 secrets to help you unlock endless content ideas — these can be used for Instagram of course, but also on other social media platforms and even newsletters, blogs, podcast episodes, and more. 

Welcome back to the FINAL episode in our Fan Favorites series! In case you missed it, over the past 4 weeks, I've been re-sharing our most popular episodes so far to celebrate our 50th episode anniversary this month which is so crazy! In the episode you're about to listen to, we're diving into some of my favorite ways to supercharge your Instagram engagement. You'll hear me reference 2 episodes that, at the time, were coming out in a few days and obviously they are both available to listen to now — the first one is a REALLY great one with my friend Terrah, and it's episode 21 called Ditching Vanity Metrics on Instagram with Terrah LP in case you want to go back and listen to it. And the second is episode 26, How to Get in Front of Your Ideal Clients on Instagram with Zara Char which was an incredible one! Thank you so much for celebrating 50 episodes of the Marketing Shift podcast with me, now let's supercharge your engagement! 

We're back with another episode in our Fan Favorites series! In case you missed it, this month, I'm sharing our most popular episodes so far to celebrate our 50th episode anniversary!! This episode is one of my personal favorites and you guys loved it too, it's one of our most downloaded episodes to date and it's all about increasing your follower count on Instagram in ways that are sustainable, high-quality and actually fun. I'm revealing my top 3 secrets to get new viewers to hit the follow button, so let's dive in! 

How would it feel if you could run a thriving business that doesn't require you to work around the clock? Imagine how much more time you'd have to spend with family and friends or doing things you love outside of your business. Well, that's exactly what Laura Murphy, owner of Laura Lee Creative, did for her own business and helps her clients achieve through the power of systems and workflows. Laura is a photographer, systems strategist, business coach, retreat host, and speaker for creative entrepreneurs. This brilliant multi-passionate entrepreneur's main goal is to help creative business owners take their business and lives to the next level with freedom and alignment. Take the first step to finally taking back your time by streamlining your business with powerful workflows & systems! Download Laura Lee Creative's FREE Quickstart Guide for business owners with 10 must-do actions to add to your workflow to increase profits, skyrocket your efficiency and improve your client experience! Click here to download now! 

We're back with another episode in our Fan Favorites series! In case you missed it, this month, I'm sharing our most popular episodes so far to celebrate our 50th episode anniversary!! So in this episode, I'm handing over the exact roadmap that I followed when I started a brand new Instagram account from scratch a few months back, that helped me gain hundreds of followers each month and start building an engaged, loyal following. These are strategies that I still implement and utilize to this day, whether that's on my account or my client's accounts, and they're all very powerful to ways to build an engaged, growing audience! 

I have BIG news — this month we're celebrating the 50th episode of the Marketing Shift podcast!!! I can't even believe that we're 50 episodes in, and I'm so honored that you're here spending time with me. To celebrate our 50th anniversary, I wanted to share some of our most popular episodes so far — the episodes that you've loved the most — in a Fan Favorites series! Keep an eye out for the FAN FAVE tag in front of the episodes so we can revisit our favorites together! In this popular episode, I'm sharing 4 crucial steps to consider BEFORE you even start growing your business on Instagram. And these are also great reminders if your business is already currently active on Instagram, to ensure that your business is set up for success with solid foundations. 

Looking to add a little spice to your strategy and try out some new marketing trends this year? While you don't have to completely reinvent your marketing strategy, it can be a good idea to test out some new strategies and see what works well for you and your audience—and these four ideas are the perfect place to start! Fair warning, all of them are really fun so don't feel like you have to do all 4 of them — think about which of these trends will work best for you and your audience and which ones will truly help to drive your goals for this year. Click here to download your free Content Creation Bundle!Follow on Instagram @marketingshift!

Just like the seasons of life, there are different seasons or phases when it comes to our business, as well! And the phase that you're in should play a HUGE role in the type of content you're creating to market your business, including on Instagram. So today, we are going to walk through what each of the 3 different business phases are so you can quickly determine which phase you're currently in, and I'll also share tips on how you can best utilize Instagram content to your advantage during each of these 3 phases. Click here to download your free Content Creation Bundle!Get all the details on the Content Mavens Membership here!Follow on Instagram @marketingshift!

Instagram can be a powerful tool to help your business grow, but the biggest struggle I hear from solopreneurs is “how the heck do I stay consistent with my Instagram content?”I totally understand that struggle — when we have a to-do list that's 8 pages long, Instagram can very easily get pushed to the back-burner. So today, I'm going to walk you through my simplified system for planning 1 month of Instagram content with ease. Today's episode is brought to you by Content Mavens, the monthly membership that includes everything you need to finally stand out on Instagram. Get all the details on the Content Mavens Membership here!Click here to download your free Content Creation Bundle!Follow on Instagram @marketingshift!

Ready to amplify your Instagram engagement and wake up to a full inbox tomorrow? I'm sharing 6 of my favorite ways to get more Instagram DMs! No matter what stage we're at, we ALL love waking up to tons of messages on Instagram from super engaged followers. This is a signal that our content is resonating and making an impact — whether they reached out to ask a question, affirm your posts or even inquire about buying from you… getting DMs from those dreamy ideal customers or clients is always an awesome feeling. Click here to download your free Content Creation Bundle!Get all the details on the Content Mavens Membership here!Follow on Instagram @marketingshift!

In order to gain and keep followers on Instagram these days, it's not enough to just have a good bio or an active, aesthetic grid. There are tons of high-value accounts popping up each day in every single industry, and many of them go above and beyond to stand out. So how can you draw in new viewers and motivate them to hit the follow button when they land on your Instagram account? Today, I'm letting you in on my top 3 secrets to do just that. Click here to download your free Content Creation Bundle!Get all the details on the Content Mavens Membership here!Follow on Instagram @marketingshift!

Looking for some incredible resources to help you grow on Instagram, streamline your planning process and take your content to the next level? I'm pulling back the curtain on the 8 Instagram marketing resources I cannot live without! Click here to download your free Content Creation Bundle!Get all the details on the Content Mavens Membership here!

If one of your goals for the remainder of 2021 is to expand your marketing into a more integrated, omnipresent strategy, then my 3-layered approach will definitely help you simplify it!Today, I'm going to give you a short and sweet overview of the 3 layers that you should think about when developing your integrated marketing strategy, and how you can start to connect the dots amongst all of them to finally achieve that omnipresent vibe you've been dreaming of. Download the FREE Content Creation BundleFollow on Instagram @marketingshift

We're halfway through the year, which means it's a perfect time to check in on the business goals you set for yourself back in January and see what's working, what's not working and how we can optimize everything for major growth moving forward.One of my favorite things to look at when doing this type of ‘summer cleaning' is my Instagram account. You already know I use an integrated marketing strategy so Instagram isn't the ONLY platform I rely on, but it's usually the top focus for so many of us, so today we're going to focus specifically on how to do a mid-year check in on your Instagram account and expound on your growth moving forward.Follow these quick, simple steps to audit your Instagram content and see how you can optimize for growth moving forward in 2021!Download the FREE Content Creation BundleFollow on Instagram @marketingshift Click here to read key takeaways from this episode

Have you ever spent hours looking at a sales page for a course or program, decided that it was exactly what you need to get to your next level, and then finally made the purchase… only to be left feeling totally underwhelmed when you actually start consuming the content?Unfortunately, this is a common occurrence in our online space. Sales page and marketing strategies that make BIG promises on the transformations you'll get when you invest in this one particular thing -- but the actual content of the course or program doesn't support those claims. But I know that you're an online business owner who deeply values the transformations you help your clients and students get -- that's important to people like us, so today, I'm bringing on the perfect guest to help us create programs that TRULY get results. Kristina Talarek is a Program Design Consultant, and she's on a mission to shake up the way online coaches think about our courses and digital programs.She believes course design is both an art and a science, and she helps her clients create innovative learning experiences by blending data and psychology with creativity and intuition. The result? Unshakable confidence in your course, a deeper impact for your students, AND raving fans who are already drooling over your next offer.If you have a course or are thinking of creating one in the future, get ready to take some notes and let's dive in. Download Kristina's FREE Presentations that Pop Training! Follow Kristina on Instagram @kristinatalarek

I know we've all been here — you're posting consistent content, showing up on Stories, testing out Reels and despite your best efforts... you're just not seeing any significant growth on Instagram.  And while follower count is NOT the most important metric we should be measuring to gauge our success, it's okay to want to grow your following in order to reach more people with your business. There's no shame in that game!So if you're ready to understand WHY you're not seeing consistent growth on this platform, today I'm sharing a few tough love reasons you're not growing on Instagram. Download the FREE Content Creation Bundle!Follow me on Instagram for more marketing & Instagram tips! 

Whether you're starting a brand new Instagram account from scratch for your business, or trying to reinvigorate your current account, it can feel overwhelming to know where you should even start in order to see real growth. I'm here to tell you -- it doesn't have to feel intimidating! In today's episode, I'm handing over the exact roadmap that I followed when I started a brand new Instagram account from scratch a few months back, that helped me gain hundreds of followers each month and start building an engaged, loyal following.Download the FREE Content Creation Bundle!Follow on Instagram @marketingshift

No matter what type of online business you run, having strong sales skills is crucial and marketing your business will only get you so far before it’s time to really put those sales skills to the test. Today, I’m bringing on the queen of sales to help us feel more confident in this process for our own business. I’m joined by Meghan Lamle, Business & Sales Mentor, who’s giving us the inside scoop on sales psychology and using sales to take our business to the next level. I encourage you to grab a notebook and pen because this episode is full of actionable takeaways and tangible sales tips that you can start working on right now.Follow Meghan on Instagram @meghan.lamleLearn more about Meghan's Scale to $5k program!

I’ve said it before and I’ll say it again — having an integrated marketing strategy that spans across multiple platforms is my absolute favorite way to keep my audience engaged, AND preserve my time and energy.  But integrated marketing goes so far beyond just repurposing content, and requires some creative and strategic thinking to really make it as effective as possible, so I’m going to let you in on a few of my favorite ways to keep your audience engaged with multi-channel marketing.PSSSTTT: There's an opportunity for you to snag an exclusive free resource halfway through this episode, so don't miss it! Follow me on Instagram @marketingshift for more!

Feeling overwhelmed by finances is so common, and it can be even more stressful when talking about business finances as an entrepreneur. In today’s episode, I’m joined by my friend Jolene Stahn. Jolene is a money coach who paid off $200,000 of debt in 3 years and now helps us go from confused and unsure of our finances, to confident and financial freedom. Jolene is giving us tips on how we can get started on understanding and improving our business finances, and shares some specific takeaways that you can start implementing right now. Download Jolene's FREE Finance Tracker!Follow Jolene on Instagram @JoleneStahn

You can find inspiration everywhere you look, so today I'm sharing 8 marketing secrets we can learn from my favorite singers! These artists have incredible strategies to build up their fanbase, and a lot of them make sense for entrepreneurs to market their business, as well! Ready to learn from four of my favorite singers of all time and start incorporating these marketing tips into your own business, too?Follow me on Instagram @marketingshift for more fun, easy-to-implement marketing tips!Read key takeaways from this episode here!

Have you ever wondered how you can reduce stress, overwhelm and anxiety while increasing your energy, productivity and self-worth as an entrepreneur? As business owners, it’s so easy to feel pulled in a bunch of different directions which can take a toll on your energy and throw off your overall alignment.Today, I’m joined by a very special guest, my friend Lisa Caffey. Lisa is a holistic wellness coach who combines energetic alignment and spiritual strategy to guide us in manifesting their dream life and business. We’re diving into chakras and reiki and Lisa is sharing so many amazing takeaways that you can start implementing today to improve your overall well being. Download Lisa's Free Chakra GuideFollow Lisa on Instagram: @herwildsoulxx

Quality and consistency are two crucial elements when it comes to content creation. But how do you create content on Instagram that’s strategic and actually helps to drive sales for your business?Today, I’m joined by Marketing Mentor Leticia Collins to talk about how you can start to prime and prepare your audience for your paid offers through strategic Instagram content. Leticia breaks this down in a way that’s so easy to implement and excel at, so grab a notebook and let’s dive in! Grab Leticia's FREE lesson on the 4 types of content to make more sales in your business!Follow Leticia on Instagram @leticiacollins.co

We all want to increase visibility in our business, but how do we do that without completely burning out OR having to become a pro at every platform?The real answer is there are about a million ways you can increase visibility for your business, but not all of them might be totally right for you or aligned with your overarching business goals and honestly, marketing strategies will differ from business to business. BUT, there are definitely some things you can do across the board to increase visibility no matter what platforms you’re on or what your marketing plan is. So today, I’m sharing my top 5 steps to help you increase visibility in your business!Follow me on Instagram for more marketing tips @marketingshift 

A few weeks ago, I had my Instagram audience submit any and all of their marketing questions for a super fun Q&A session with Moria of Mor Media. Moria is a CEO coach and Marketing Consultant helping driven female CEO’s elevate their brands, raise their impact and activate their income through finesse and innovation. She’s an ex-marketing and E-commerce specialist that managed a multi-million dollar portfolio and now she helps women create that success without sacrificing health for hustle. This episode is overflowing with amazing marketing tips you can implement right away for your business. We covered everything from figuring out how to niche down and find your true calling, to prioritizing your marketing efforts and everything in between!Follow Moria on Instagram @mormedianyc

If you caught last week’s episode on integrated marketing then you’re probably feeling so ready to streamline your marketing plan by implementing a more integrated strategy. But there are some things to make sure you are 100% clear on before you start developing your plan, to ensure that integrated marketing will really have a big impact for your business. So today, I’m going to share 6 questions for you to answer before you develop your integrated marketing plan!Download the FREE Content Creation Bundle!Follow me on Instagram @marketingshift 

How many times have you landed on an Instagram profile and seen the phrase “I help…”? While it’s a great starting point to understand how you help your ideal client, it may not be the best way to stand out to your audience.If you’re ready to develop a brand message that’s full of personality, then you are going to LOVE today’s episode. I’m joined by copywriter and creative director Katie Pannell, who’s giving us the low-down on her Chile Lime Challenge and how we can implement it ourselves to kick our brand message up a notch. Sign up for Katie's FREE Chile Lime Challenge!Follow Katie on Instagram: @katiepannellcoJoin Katie's Facebook Group: Fluff Off: Copywriting & Brand Strategy That Doesn't Suck

Do you feel overwhelmed when it comes to creating content for your business? It wasn’t until I developed an integrated marketing strategy for my business that I was able to consistently keep up with all the platforms I knew I wanted to be on, and finally start seeing growth across different channels. So today, I’m going to share the fundamentals of integrated marketing to help you get started with this amazing system! Follow me on Instagram @marketingshift for more! 

Gaining visibility on Instagram as a new entrepreneur can feel pretty intimidating. We know we want to position ourselves on social media in a way that will lead to trust and sales, but how do we get to that point?Today, I'm talking with Zara, an Instagram Marketing expert & Business strategist helping female entrepreneurs to attract their dream clients on social media and to build sustainable businesses through high-converting marketing & visibility strategies. She's sharing tips to start feeling confident with social selling, and specific ways you can get in front of your ideal clients on Instagram.Follow Zara on Instagram: @thezarachar Join Zara's Fearless Bosses Community!

Sometimes it feels like we have to grow our business on Instagram in order to be successful—it seems like the end-all-be-all to our business goals! But what would happen if your account got deleted tomorrow? Would your business still be able to operate as usual? Would you have a way to get in touch with those followers you’ve worked so hard to gain?Inspired by last week’s little Instagram crash, today I want to talk about the 4 things you need to do as soon as possible BEFORE you grow your business on Instagram. These 4 simple steps will help in 3 main ways: Ensure the foundations of your business are solid Make sure you’re using Instagram in a strategic and aligned way for your businessGuarantee that you and your business will be totally fine if Instagram were to crash for an entire month (or even just a day!)Ready to grow your business on Instagram in a sustainable way? Message me 'newsletter' on Instagram to join my mailing list for weekly marketing tips!

Feel like it's time to reinvigorate your brand and take it beyond just a pretty logo? Today, Branding & Web Designer Carly Russell of Crafted by Carly (aka my Biz BFF!) joins us today to map out how we can nail our brand vision to craft a brand that stands out!After listening, take it to the next level by grabbing Carly's free checklist where she maps out the different but essential pieces to your brand "puzzle" and the 8 things you need to have to build a successful brand! Download Carly's Free Branding ChecklistFollow Carly on Instagram @craftedbycarly

If one of your business goals for this year is to build a community and reach raving-fan level of customers, then today’s episode will blow your mind. I’m joined by Callie, a marketing expert who helps startups attract and retain their customers through community building strategies that activate raving fans. Callie is covering everything from the mindset shifts we have to make as business owners in order to retain our customers, to the tangible business benefits we can expect to see once we build a community. And she's also letting us in on her essential elements of customer experience so we can start activating our own raving fan base right now. Discover Callie's Customer Conversion AcceleratorFollow Callie on Instagram @callieand.co

If you've been showing up on Reels but still feeling like it's not making a huge impact on your Instagram or business growth... this episode is for you!Today I'm sharing 6 ways to add more oomph to your Reels, in order to gain more traction both on and off Instagram. I'm all about getting tangible results that help drive actual business growth, so these tips are designed to help you make a real impact with Reels! Learn more about the Irresistible Reels course!

When it comes to Instagram analytics, what stats do you measure? Today, I’m joined by Social Media Strategist Terrah LP for an amazing episode on ditching vanity metrics on Instagram. Terrah fills us in on what stats we should ignore, which ones we should actually be looking at and what to do with that information moving forward.Discover Terrah's Attract & Convert CourseFollow Terrah on Instagram @imterrah

Are you struggling to increase your Instagram engagement? It's so easy to just blame the algorithm for our lack of likes, comments and shares, but actually... there are SO many fun ways to increase your engagement on Instagram! And I promise it doesn’t have to be the uphill battle that it sometimes feels like. In this episode, I'm sharing my top 8 ideas to supercharge your Instagram Engagement! Click to read the key takeaways from this episodeFollow me on Instagram @marketingshift