NerdBrand

Happy new year! On our last episode of the NerdBrand podcast for 2022, you'll learn there are rules to advertising, and why we say, Everythings an ad.Welcome to the NerdBrand podcast, on this episode we're discussing rules of advertising. If you have Netflix, go watch Pepsi, where's my jet? But not now.First, let's talk about the rules. not philosophical ones. The ACTUAL ones.Not all content is an advertisement for a product. A brand's name used in a film, TV, or SNL skit, doesn't mean that's an ad. But you have to treat it like one. Because the audience assumes it's an ad.A Paleton product appeared on a Sex and City episode. A beloved character died shortly after riding it. The character's death led to a 4% drop in stock value. But it was not an ad. But because it was PLACED in the shot, it was assumed to be. Not even Ryan Reynolds could save the situation with a new ad showing the actor and product.America doesn't have strict guidelines. This leads to consequences of not doing an Ads. Now, let's look at Pepsi and the fighter jet fiasco. Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

New year, new you? On this episode of the NerdBrand podcast we're discussing who the hell types a search anymore? It's the rise of voice search.Welcome to the NerdBrand podcast, on this episode we're talking about new year promises we aren't keeping. But we want to take a look at voice search and how to prepare for it.Google reports that 41% of adults and 55% of teens now use voice search daily.Voice search is Siri, and all the scary Skynet bots that you have in your home and on your phone. More people are using voice search to search the internet for what they need. So much advice for this is out there, but the biggest one is your audience. Do you know who you are wanting to sell to?Target question keywords and other long-tail keywords.Use conversational language in your content. If you need help with this you are not human.Prioritize local SEO. Cause what is near me??Try to capture Google featured snippets. You must have GOOD content.Use schema markup, yeah, it's for the bots.Optimize for mobile, we really have to say this in 2023?Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

On this episode of the NerdBrand podcast we're discussing why brand influences on this episode of the NerdBrand Podcast!Welcome to the NerdBrand podcast, on this episode we're talking about why brand influences using FTX and some online social media influencers as an example.Attention is Currency. For your brand, you have to have a strategy to capture attention. With emphasis being getting people to “look over there”, it's crucial to have something for them to look over there and see. Not just fancy or fun content, but quality and memorable content. FTX  and Influencers. This is the example and focus of this episode. FTX was a crypto exchange that failed - due to blatant criminal activity. This is not about blame. But how a brand attracted billions of investment because it was perceived as “trustworthy” and fresh. Moreover backed by social media influencers taking sponsorships, producing content pushing that message out to an audience.Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

On this episode of the NerdBrand podcast we're talking about your LinkedIn profile. Are you scared… we were. We're sharing some things we've noticed on this episode of the NerdBrand Podcast!When was the last time you updated your photo? Experience? Organize your skills? Do you have a certificate? Volunteer? In a world where business happens more online, LinkedIn has been the first place people go to for two things. Verify the persons they've met and their skill. Two: Look for a job.Tips for optimizing LinkedIn.Update your photo - but post others.Don't post what I should do, but can (that you know not what you read).Keep past jobs brief. 2-3 at most relevant to what you do, or want to do.Headline that is clear of what you do, and services or products you provide.Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

This week on the NerdBrand Podcast we're talking about all the steps involved in starting a business and the start-up cash required, turnkey websites seem like a no-brainer. But don't be a turkey! Cause it's thanksgiving.The term turnkey, in this context, refers to a business you can start immediately by just “turning the key” and beginning. Turnkey websites follow a similar concept. They're websites you “adopt” from the previous owner, with the expectation that all the gears are set up for smooth functioning. But it's not true. There are too many variables from the business owner (which) will affect the brand and its attractiveness to clientele. It also needs to be accounted for where the customers live, and demographics matter. An adopted business could have a client base pissed, so just “turning the key” isn't true because you're going to have to rebuild trust first. The idea is: Fast, Affordable, Easy, and Passive is dangerous as “easy money” that always burns you.Read more at: https://nerdbrandagency.com/turnkey-websites/Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

OTT is hot right now, especially with the news that Netflix is offering an ad based subscription version of its platform. It's likely Disney+ will follow. So like it or not, here comes the ads.  Now let's try to help with understanding some rules about ads. Don't be boringStay on brandHave a clear message or the message be clear.Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

This week on the NerdBrand Podcast we're talking about planning for a holiday sale, or event must start farther ahead than you think. A marketing timeline allows your entire marketing team to see all projects, events, campaigns, and sales that will be happening throughout the year. POP QUIZ! - Which is the best to begin to plan?3 weeks?3 months?1 year?Have we seen things fail due to poor planning? How was your black Friday shopping or marketing experience recently?Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

This week on the NerdBrand Podcast we're talking about fundraising but in a new light. Let's reframe this as BRAND-raising, and discuss why brand is important for raising funds. We'll start with Dave introducing himself, and VOA, then we move to the question for the show and define brand-raising (see link below for reference).From Sarah Durham at Big Duck. https://bigduck.com/insights/brandraising/What you need to consider:How communications connect to other channels. People are not just using Facebook, they use many other mediums to get information about you and discuss your brand. Positioning and personality is important in your work. People donate to people they trust. Those in your organization are key to the brand's voice and tone to remain relevant to the culture.Speak with a unified organizational voice across all channels!Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

On this episode of the NerdBrand podcast we're talking about that time you stretched too far and pulled your back out… oh wait different podcast. Don't extend your brand too fast on this episode! If you rush to plaster your Brand everywhere too quickly you may lose its potency. Be careful with where you place your brand because potential fans will make associations and assumptions based on where they see your marketing.Take your time. There is the initial thought that once you have your brand established you want to get it out to as many places as quickly as possible to saturate the market. Where you brand yourself is a brand signal. You don't typically see ads for Tiffany & Co on the side of city buses. Where you show up, will influence your reach and success.So that means that your brand should market itself in places that make the most sense for it and will also compliment the messaging you are trying to communicate. That is your “why”. Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

On this episode of the NerdBrand podcast which is it? Customer support? Customer Success? Account Management? All are different, and we're talking about it. Up next.This week on the NerdBrand Podcast we're talking about Customer Success experts vs account management vs customer support. Working with an agency is not like working with a solo-penuer or freelancer, or even a friend.Client Success…is not customer support. is not tickets submitted to complete for tasks. is not us doing tasks in a queue hourly.is not customer service, (we don't know anything more about your router than you).It's a business and brand strategy to fix revenue, and solve problems.Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

BOO! It's our annual Nerd-O-Ween show! Stay tuned for something scary: lost time!This week on the NerdBrand Podcast, we're talking about lost time. This episode is brought to you by Mikayla, you all asked for more of her, so here you go. Mikayla - explain your love of time management:Mikayla presents this: “It's quite an analogy. Puzzles are all about aligning the pieces to see the full picture. Scheduling is the same. You're aligning  your's and other people's schedules to get to present a masterpiece.”For everyone: What is the biggest waste of time ever you've experienced?Rules: never mention names, people, or places.CONNECT WITH NERDBRANDFacebook: https://facebook.com/nerdbrandagencyInstagram: https://instagram.com/nerdbrandagencyTwitter: https://twitter.com/nerdbrandagencyLinkedIn: https://linkedin.com/company/nerdbrandagencySupport the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

C'mon ma FOCUS! On this episode of the NerdBrand podcast we're focusing on how often we can say FOCUS!This week on the NerdBrand Podcast we're with Chris Bonbright of Curiosity Consulting. Chris has a passion for learning and helping other businesses figure things out by finding the right information and making sense of it for them. Before we discuss, or debate with Mitch about focus groups, one of the most memorable interactions I've had with Chris was where he discussed “pivoting” and how historically businesses during the Spanish flu had to pivot, so it's not a new concept. Support the showABOUT NERDBRANDNerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.comHear more of the podcast at https://nerdbrandagency.com/podcast

So here's an episode that is totally on brand for us. When you have success with something. Can you duplicate that success again?We're still here and nerdy. Can you capture lighting in a bottle again MITCH? This is a jab at the attempt to repeat a success that was wildly popular.How do you relate that to a brand? We'll discuss strategy and how you can fall into that “let's try that again” trap.You got a website, ad, marketing?? Did it work?Let's look at Disney trying to capture lighting in a bottle again with its live action versions of its animated classics. But them not being as successful as the original?!What went wrong?By the way, do people realize that these stories were first told by the brothers Grimm and were not happily ever after ending? Support the showABOUT NERDBRANDNerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.Learn more at https://nerdbrandagency.comCONNECT WITH NERDBRANDFacebook: https://facebook.com/nerdbrandagencyInsta...

This episode we have a guest Greg Mosley from Simpli.fi and Nick Sheppard from CinchIT.Welcome to the NerdBrand Podcast! In this episode it's the bots! Allll the bots! Thank you for listening in on the episode today. We're talking with Greg Mosely from simpli.fi, a programmatic advertising firm. Simpli.fi is a leader in programmatic advertising and agency management software delivering integrated omni-channel workflow that helps media buying organizations perform more effectively and efficiently. We also have Nick Sheppard, an Army Veteran who has been awarded a Bronze Star for combat operations in Iraq. Now, Nick is the Dark web spy for Cinch I.T. as well as The Regional Account Manager for the Louisville office. Some thought questions we sort of tackled:What are Simpli.fi's primary offerings?How many active daily campaigns are typically run by one client?Can you explain Geo-fencing vs Targeting (radial vs polygon)?The CIA has a podcast!Can you read my emails? Or hear my conversations in my house? (Nick)Support the show

Welcome to another episode of the NerdBrand podcast.I like to swallow skittles and then chase them down with a rootbeer. Toopersonal? Stay tuned as we talk about how brands need to personalizethemselves for a better customer experience!People want to interact with brands in a more personal way.I'm tired of AI and bots too. I do prefer a personal touch to my account if I'mpaying monthly for a high level service.1. How can brands do this that are not a small team?2. What are some brands we can share that do this?3. What are some tools to consider?4. Who do we get personal with?5. What visuals (design) should be used?Support the show

Welcome to the NerdBrand Podcast! Do you have 12345 as your password? Well, I have a movie you need to watch.This episode has a passive aggressive title because it is dealing with awful passwords, and yes, 12345 was a password someone had once.I hear complaining about this all the time - but we are in an unprecedented time with internet security. Websites usually get hacked because of its owners. 59% of Americans use a person's name or a family member's birthday as a password. Two out of every five people have had their identities hacked, passwords compromised, or sensitive information breached because of duplicate and outdated passwords. In the end, YOU ARE A VICTIM. While there's times when “really? That's your password?!” moments happen, the person hacked is not always at fault. Stop yelling, stay calm, and breathe.Support the show

Welcome to the NerdBrand Podcast! Do you sell toothpaste? Well how am I supposed to know what you do!? Stay tuned as we discuss how some websites just confuse us with messaging.This episode is dealing with the first thing you see on a website! We have been to some confusing websites. It's easy to see a DIY or lack of content when visiting these. Thin Content - Google hates content that says nothing of value, or not what should be behind the link users clicked.Examples of sites that confuse you. Wayfair had a lack of visual hierarchy and some sites have a unconventional navigation.Support the show

Welcome to the NerdBrand podcast. We have Savannah Cherry back again from Slingshot.Let's share some hilarious TALES FROM MARKETING stories, and hide the names of the guilty and innocent while we are at it.What's a business-first CMO? CMO's see what solutions and costs are needed to move a brand forward. These marketing professionals should have coffee with key company members to better understand priorities, because they are responsible for budgets. Support the show

On this episode of the NerdBrand Podcast we welcome Savannah Cherry back from Slingshot!Before we get into it, What do you get when you cast  Leslie Grace as Batgirl, alongside J. K. Simmons, Jacob Scipio, Brendan Fraser, and Michael Keaton?A HBOMax never to be seen in a Batgirl Film. WITH MICHAEL KEATON reprising as Batman!? WTF DC?When a brand is in crisis.You've probably heard in comics and movies “Crisis on Infinite Earths?” Well, on this episode of the NerdBrand Podcast we're discussing what a brand in crisis looks like in our universe.Welcome back to the show, we're discussing what a brand in crisis looks like in our universe.Why did I mention DC? Well that's the brand I love, but man, they're making it harder. If you did not know DC and HBO Max are intertwined. But now under new ownership from the people who own Discovery. The network that brought you Naked and Afraid, and Shark Week now own HBOMax and the fate of DC Streaming has been determined, but what about the CW? Comics? Feature films? (BatGirl and other streaming shows were cancelled.)Kevin Smith actually had something to say about this at length on Hollywood Babylon Podcast, I'll leave a link below to the YouTube clip. So… Main topic - What defines a brand in crisis, and what should you do?Support the show

On this episode of the NerdBrand Podcast we're talking about ADA Compliance again for the web. Remember the web is for everyone.So this episode it's a discussion about ADA compliance for the web, but we're not talking about “code”, we're talking colors. ADA for the web is a big world, so let's start with what we all see before we readWhy is design important? Color contrastFont legibilityImages and Video (Closed Caption)Let's address how color can look great on print ads, but in digital not be ADA compliant. Google fonts are also a point of contention when designers pick paid licensed fonts over free open source ones.Support the show

On this episode of the NerdBrand Podcast Mikayla Meek is driving! We turned over the hosting duties to Mikayla and on the spot she came up with this episode topic. Jason flat out out her on the spot, no notes, no prep.While we were at it, we found a friend with Kristen Frarey from The Chamber of Saint Matthews. We were after in there office recording this (Kristen photo bombed us on her social media).But anyway...Branding happens EVERYWHERE, because everything is an ad. Go on a trip, get a souvenir, and boom, there's a t-shirt for memories of the experience, and an ad with that locations name and event. Yes, even tourists attractions and cities are "brands" that need you to visit to keep their economy moving.Learn more at https://nerdbrandagency.com/Support the show

On this episode of the NerdBrand Podcast we're talking about that time we saw someone drop their brand, yes it's a thing. So listen in on this episode of the NerdBrand Podcast . On this episode we're discussing brand launches and how it sounds fun. But it's a ton of work. But a lot of fun.Think about event planning, or party planning. The things you're paying for you do not see, because in the age of obsession of deliverables, it's time to think and energy to work being sold.Things to consider for a brand launch to think on:Giveaways - More than pens, and cups please.Venue - Easy to find, and PARK!Actually name it, and make some ads!It's not Dunch, it's Linner.Find out more about Branding and Marketing at https://nerdbrandagency.com/

On this episode of the NerdBrand Podcast we're discussing how you get to step one in branding. Business owners are busy and consumed by to-do lists that have lists. Step one is lost all the time in the excitement of the pitch or sale.Examples: I need a website, can you help?Do you do SEO?Can you make an ad?Can you make waffles? YES, and they are amazing waffles. But tell us, why you think you need that one thing?What does that mean to you?For sales people, they stick close to the initial needs so their deal doesn't stall. They're not ignoring the fact you were interested in that thing. But shiny objects early in your brand's development can be dangerous.Just get me to step one! As a business owner, I need steps to start my journey towards change or success. It's great that the problem can be observed at a distance, but what is the first step to fix it?  Step one is... find out at https://nerdbrandagency.com/

On this episode of the NerdBrand Podcast we welcome Mitch Pangallo from Forecastr a local startup in Louisville Kentucky making waves. Forecast your revenue, expenses, new hires, your exit, your runway with confidence. Be prepared to impress investors & grow faster.We met Mitch over a year ago telling us about startups, and then I passed out a bit cause he's way smarter than me. First query for the day to you sir is - What's a TOFU? Moreover, a BOFU? Is that when something is really fancy? Or when you are reviewing a P&L and need a drink?With all the sales training offers going on, what's your advice to someone starting in sales?Do you have a process for sales that you recommend or a tool online?

Ask the internet, and you shall receive. I struggled with this episode. What to talk about…. Hmm…. then a news article came up.Google's AI retained a lawyer.Yep, you read that right. On this episode of the NerdBrand Podcast we're discussing how Google has succeeded in creating the terminator.  According to Google, https://blog.google/technology/ai/lamda/We've always had a soft spot for language at Google. Early on, we set out to translate the web. More recently, we've invented machine learning techniques that help us better grasp the intent of Search queries. Over time, our advances in these and other areas have made it easier and easier to organize and access the heaps of information conveyed by the written and spoken word.But there's always room for improvement. Language is remarkably nuanced and adaptable. It can be literal or figurative, flowery or plain, inventive or informational. That versatility makes language one of humanity's greatest tools — and one of computer science's most difficult puzzles. LaMDA, our latest research breakthrough, adds pieces to one of the most tantalizing sections of that puzzle: conversation.”Well. Thanks Google, but your robot hired an attorney.

People see your brand first NOT on your website. People ask me if we do SEO often. But look at the search results pages on Google. Your site results are not at the top on most searches for terms anymore. It's all google products and social media. Making your brand social is easier said than done. This DOES NOT mean ignore the website. Or ignore other things like SEO and on we could go. It means you're likely not evenly distributing your brand message across multiple channels. Or strategically on social media to lead the user to your website content later. Thus your SEO sucks.  A social brand is hackable. People support that which they help build. If they can interact with it, personalize it and feel some ownership, they are more likely to get behind you. The idea is to tell a story creatively.

We're going to play a game called Genericization!!!1. If you sneezed, you would go to the bathroom and get a _____________ to blow your nose.2. If you were thirsty, you'd go to the vending machine and buy a _____________.3. A tool that is a non-lethal means to stop someone is a __________________. 4. I keep my coffee in a _________________ when I go camping.5. I need to use _________________ for my lips in the winter.6. If I needed (what you're selling) I'd pick up the phone and call ________________.We hope that you can understand how amazing it can be to have your brand name synonymous with the product or service that people think of. Imagine being a Pepsi rep, going into a place, and they keep saying the generic name, coke. Not Coca Cola, but coke.It's spelled: C-o-c-a C-o-l-a not C-o-k-e by the way.

A discussion on Brand Attributes Attributes: a single word used to describe something or a person. You can write more than one down. Let's get real and not write what we think someone wants to hear or is marketable. Imagine your brand is at a party and got a little carried away with the drinks. How would your brand act differently?  Funnier? Talking louder? More confrontational? How does he/she approach competitors and customers now?

A discussion on Brand AttributesAttributes: a single word used to describe something or a person. You can write more than one down. Let's get real and not write what we think someone wants to hear or is marketable. Imagine your brand is at a party and got a little carried away with the drinks.How would your brand act differently? Funnier?Talking louder?More confrontational?How does he/she approach competitors and customers now?

First, what is DTC? Direct To Consumer. This cuts the middleman out. That's the case in Drop Shipping. DTC is placing an order, and then you get it at your door. Did Google get it right?A DTC brand controls all parts of the selling experience. From manufacturing the product, marketing, and then selling it online directly to their target end-users. NOTE: Marketing is not BEFORE Brand here.DTC Examples: Dollar Shave Club Allbirds Moft Glossier DTC Branding is not marketing. It's about name recognition. I'll buy from a trusted store long before one that I've just discovered. Questions that some consumers are asking are things like “is it a good product?” “Will I get what I ordered?” If these are not true, you are not going to develop a trusted PROFITABLE DTC Brand. NO ONE cares about your story if your product sucks and the experience with your brand is terrible. There are over a thousand other choices, and you're never again it.How you start a DTC Brand is simple. Inspiration! This is the best I can explain. If you are going to sell T-shirts, that's not good enough. Go niche. Then develop your branding. This is all visual, audio, and olfactory elements of your brand. When I see, touch, and smell, what could make me think of your brand? Supply, Pricing, and Production is final.

First, what is DTC? Direct To Consumer. This cuts the middleman out. That's the case in Drop Shipping. DTC is placing an order, and then you get it at your door.Did Google get it right?A DTC brand controls all parts of the selling experience. From manufacturingthe product, marketing, and then selling it online directly to their target end-users. NOTE: Marketing is not BEFORE Brand here.DTC Examples:Dollar Shave ClubAllbirdsMoftGlossierDTC Branding is not marketing. It's about name recognition. I'll buy from a trusted store long before one that I've just discovered. Questions that some consumers are asking are things like “is it a good product?” “Will I get what I ordered?” If these are not true, you are not going to develop a trusted PROFITABLE DTC Brand.NO ONE cares about your story if your product sucks and the experience with your brand is terrible. There are over a thousand other choices, and you're never again it.How you start a DTC Brand is simple. Inspiration! This is the best I can explain. If you are going to sell T-shirts, that's not good enough. Go niche. Then develop your branding. This is all visual, audio, and olfactory elements of your brand. When I see, touch, and smell, what could make me think of your brand?Supply, Pricing, and Production is final.

Logo adaptability is a new term, but not really. “The Coca-Cola brand remains one of the most valuable brands in the world, valued at 80 billion dollars in 2018.” Logo Adaptability and marks What's recognizable that it's Coke? Well, it's not always the logo E.g. Coke, Coca-Cola, The Bears, Santa, what else? Pt 2: Brands that may disappear soon: I heard someone say that a brand can burn white-hot and then goes out.  1. What are the circumstances for that?2. What brands do we know that burned white-hot and are gone? Examples:1) Diet Pepsi - 20's and 30's prefer sparkling water over a diet soda drink. Healthy conscious consumers also may lead to the end of Campell's soup.2) Crocs - Not even KFC can save. But possibly bad for your feet, easy to copy on the market, and frankly too many butts of jokes to be serious footwear.3) Apple iPod - Kinda obvious. Here's a helpful link: https://moneywise.com/life/lifestyle/brands-you-love-that-may-disappear-for ever

Logo adaptability is a new term, but not really. “The Coca-Cola brand remains one of the most valuable brands in the world, valued at 80 billion dollars in 2018.”Logo Adaptability and marksWhat's recognizable that it's Coke? Well, it's not always the logoE.g. Coke, Coca-Cola, The Bears, Santa, what else?Pt 2: Brands that may disappear soon:I heard someone say that a brand can burn white-hot and then goes out. 1. What are the circumstances for that?2. What brands do we know that burned white-hot and are gone?Examples:1) Diet Pepsi - 20's and 30's prefer sparkling water over a diet soda drink. Healthy conscious consumers also may lead to the end of Campell's soup.2) Crocs - Not even KFC can save. But possibly bad for your feet, easy to copy on the market, and frankly too many butts of jokes to be serious footwear.3) Apple iPod - Kinda obvious.Here's a helpful link:https://moneywise.com/life/lifestyle/brands-you-love-that-may-disappear-for ever

I've talked to people about how we try to develop brands and ad campaigns that hit people in the heart and then the mind. Relevance of your brand is really what I'm talking about. But my word, I really hate to use more perceived jargon. But it is getting to where 1) it's not avoidable and 2) without using it, anything said is left ambiguous and therefore exacerbates the problem I want to fix. That is proper meaning and use of terms for services. Let's start with this follow up to the most valuable brands of 2021-22: Apple - $355.08 Billion Amazon - $350.27 Google - $263.43 Microsoft -$184.25 Walmart - $111.92 On to the Top 5 Brands that are relevant of 2022: 1. Apple  2. Peloton  3. Spotify 4. Bose 5. Android https://www.prophet.com/relevantbrands-2022/ 

I've talked to people about how we try to develop brands and ad campaigns that hit people in the heart and then the mind. Relevance of your brand is really what I'm talking about.But my word, I really hate to use more perceived jargon. But it is getting to where 1) it's not avoidable and 2) without using it, anything said is left ambiguous and therefore exacerbates the problem I want to fix.That is proper meaning and use of terms for services.Let's start with this follow up to the most valuable brands of 2021-22:Apple - $355.08 BillionAmazon - $350.27Google - $263.43Microsoft -$184.25Walmart - $111.92On to the Top 5 Brands that are relevant of 2022:1. Apple 2. Peloton 3. Spotify4. Bose5. Androidhttps://www.prophet.com/relevantbrands-2022/ 

So here's what happened... We booked Matt Jones & Matthew Thomas for two different episodes, schedules got mixed up, and now they are both in the studio at the same time. Don't worry though, it turns out they liked each other and we were able to create a great conversation out of the mishap. What did we discuss? A few things: Matt Jones makes some cool wooden games, check them out in the guest links. Matthew Thomas talks about the biggest differences between biz coaching & biz consulting. The group discusses DISC Assessments, and why you should look into them. Did you know that Google's original name was BackRub? Weird, right?  That only scratches the surface of this episode, so make sure to find a comfy spot and enjoy the show. .Highland Timbers - https://www.facebook.com/Highland-Timbers-LLC-103980915573763 .Free DISC Assessment - https://discpersonalitytesting.com/free-disc-test/ 

So here's what happened... We booked Matt Jones & Matthew Thomas for two different episodes, schedules got mixed up, and now they are both in the studio at the same time. Don't worry though, it turns out they liked each other and we were able to create a great conversation out of the mishap. What did we discuss? A few things:Matt Jones makes some cool wooden games, check them out in the guest links.Matthew Thomas talks about the biggest differences between biz coaching & biz consulting.The group discusses DISC Assessments, and why you should look into them.Did you know that Google's original name was BackRub? Weird, right? That only scratches the surface of this episode, so make sure to find a comfy spot and enjoy the show. .Highland Timbers - https://www.facebook.com/Highland-Timbers-LLC-103980915573763 .Free DISC Assessment - https://discpersonalitytesting.com/free-disc-test/ 

On this episode of the NerdBrand Podcast, we're discussing brands that have simplified their look. Some may call it De-branding. The meaning is about how mobile devices have forced designers to change how brands are presented. Particularly their logos. With less space, comes greater priority. (yes, that's a joke.) Examples: ● Dunkin'● Dominos● LittleCaesars Also - BONUS: Brands you've never heard of because they're not b2c. So think conglomerate. Not a single corporation. Shell's 9 Billion is pennies compared to these guys. McKesson (healthcare) Revenues: $66.1 billion McKesson is the seventh-largest company in the U.S. in terms of annual revenue, but it's one you might overlook unless you're in the healthcare field or visit the pharmacy frequently. Marathon Petroleum Revenues: $38.26 billion Marathon Petroleum is a massive integrated energy company based in Findlay, Ohio. Across its 16 refineries, the company has the capacity to produce more than 3 million barrels of crude oil per day, making it the largest refining system in the nation. Exelon (power) Revenues: $36.35 billionExelon is one of the largest power generators in the U.S., operating in 48 states; CHS (farming) Revenues: $38.4 billionCHS is a massive agribusiness cooperative owned by farmers and local cooperatives across the U.S.

On this episode of the NerdBrand Podcast, we're discussing brands that have simplified their look. Some may call it De-branding.The meaning is about how mobile devices have forced designers to change how brands are presented. Particularly their logos. With less space, comes greater priority. (yes, that's a joke.)Examples:● Dunkin'● Dominos● LittleCaesarsAlso - BONUS:Brands you've never heard of because they're not b2c. So think conglomerate. Not a single corporation. Shell's 9 Billion is pennies compared to these guys.McKesson (healthcare) Revenues: $66.1 billionMcKesson is the seventh-largest company in the U.S. in terms of annual revenue, but it's one you might overlook unless you're in the healthcare field or visit the pharmacy frequently.Marathon Petroleum Revenues: $38.26 billionMarathon Petroleum is a massive integrated energy company based in Findlay, Ohio. Across its 16 refineries, the company has the capacity to produce more than 3 million barrels of crude oil per day, making it the largest refining system in the nation.Exelon (power) Revenues: $36.35 billionExelon is one of the largest power generators in the U.S., operating in 48 states;CHS (farming) Revenues: $38.4 billionCHS is a massive agribusiness cooperative owned by farmers and localcooperatives across the U.S.

On this episode of the NerdBrand podcast we've heard the term nurture your leads a lot. This has disappeared from vocabulary lately. It's just "get MOAR sales!" But you could be sitting on top of that big win under your nose. Today let's discuss a couple of things about sales as we wrap up our two-part series. If you liked this series and want us to cover more ground on sales such as cold calling, prospecting on social, in-person events to attend that drive sales. Just let us know in the comments. Don't place high expectations on anyone, treat your contacts as your lead sources, not your actual leads. If they want to work directly with you, they'll ask. You're in front of them already. Your current customers are your brand advocates. Ask them for a referral. We're all friends aren't we? Curiosity is a powerful tool for sales. It is not invasive or high pressure. Merely gives the person a moment to ponder, “Is that the need John Doe really needs, or should I just introduce them?”

On this episode of the NerdBrand podcast we've heard the term nurture your leads a lot. This has disappeared from vocabulary lately. It's just "get MOAR sales!"But you could be sitting on top of that big win under your nose. Today let's discuss a couple of things about sales as we wrap up our two-part series.If you liked this series and want us to cover more ground on sales such as cold calling, prospecting on social, in-person events to attend that drive sales. Just let us know in the comments.Don't place high expectations on anyone, treat your contacts as your lead sources, not your actual leads. If they want to work directly with you, they'll ask. You're in front of them already.Your current customers are your brand advocates. Ask them for a referral. We're all friends aren't we? Curiosity is a powerful tool for sales. It is not invasive or high pressure. Merely gives the person a moment to ponder, “Is that the need John Doe really needs, or should I just introduce them?”

On this episode of the NerdBrand podcast, we're starting a new series on sales. But first, let's start with marketing. Because when sales are not meeting quota - marketing gets yelled at. Challenges for marketers for 2022: 1. Maximizing performance across channels–38% 2. Ability to change/adapt to circumstances as they rise–36% 3. Delivering exceptional customer experiences–35% 4. Aligning marketing and sales efforts – 32% 5. Segmenting and targeting audiences – 32% 6. Ability to scale programs, content, and personalization – 31% 7. Proving marketing attribution and ROI–31% Success for businesses in 2022 will require business owners who are willing to take risks, invest in their branding, and listen more intently than ever before when engaging with customers online or face failure. Coke makes 70%+ revenue on the BRAND, not on their ads or marketing. Because there is a strong brand that is recognized.