The Biz Book Broadcast

The publishing industry has a rule of thumb that if a book can sell 10,000 copies in the first year - it'll make steady sales. Todd Sattersen of Bard Press shares his research - does the number hold up? Todd discusses why 90% of books get trapped after launch, the difference between launch plans + sales plans + the three buyer archetypes. Plus, why seasonality matters more than you think + the real timeline for book promotion. This is part 3 of our mini-series with Todd: Catch up with part 1 + 2 - how Bard chooses their single annual author - below: One Author, One Year, Million-Copy Results #1 Only 37 Business Books Sell 1,000+ Copies Weekly #2 This Number Determines Book Success #3 – this episode Author Interview with Todd #4 – coming soon And look for more episodes in the Your Biz Needs a Book series. Book discussed in this episode: 100 Best Books for Work and Life - Todd Satterson Todd's Website: bardpress.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Think slow and steady is boring? Tim Brownson joins me to discuss why the tortoise's approach is actually the secret to business success. We dig into Aesop's classic fable about persistence versus instant gratification - why 90% of podcasters quit before episode three, how Tim built his business through years of blogging + why you should double whatever timeline you think your business will take. Plus, the one thing the arrogant hare got right + why the tortoise's challenge was actually pure arrogance disguised as humility. Look for more Classics episodes where we take a story that definitely isn't a business book + see what lessons we can learn anyway.  Book discussed in this episode: The Tortoise and the Hare - Aesop Tim's Website: thefullybookedcoach.com Tim's Book: The Clarity Method Tim's Subreddit: reddit.com/r/TheFullyBookedCoach ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Ever wondered what actually happens in a coaching session? Whether it's worth the money or just an expensive way to get advice you could probably Google? Emily Hitchcock joins me for the first in a new series where we discuss what coaching actually feels like from the inside. We discuss why she avoided coaching for years, the difference between resistance + the idea being wrong, + why she now actually craves homework. Plus, the revelation that changed everything + why having someone think about your business when you're not around is definitely worth paying for. Look for more episodes in this Coaching Series where real clients discuss what coaching is really like. Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com  Emily's Free Publishing Consultation: columbuspublishinglab.com/offer ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Why do only 37 business books sell over 1,000 copies weekly? Todd Sattersen returns with the brutal mathematics of book sales + what it actually takes to hit six figures. Todd discusses the difference between frontlist + backlist success, why half of bestselling books are over five years old + how to spot well books versus pond books.  We discuss evergreen topics versus fads + why distribution beats product every time. Plus, the terrifying data about weekly sales + why second editions extend book lifespan. This is part 2 of our mini-series with Todd: Catch up with part 1 - how Bard chooses their single annual author - below: One Author, One Year, Million-Copy Results #1 Only 37 Business Books Sell 1,000+ Copies Weekly #2 - this episode This Number Determines Book Success #3 – coming soon Author Interview with Todd #4 – coming soon And look for more episodes in the Your Biz Needs a Book series. Books discussed in this episode: How to Win Friends and Influence People - Dale Carnegie The 7 Habits of Highly Effective People - Stephen Covey Think and Grow Rich - Napoleon Hill The Five Dysfunctions of a Team - Patrick Lencioni Atomic Habits - James Clear The Little Red Book of Selling - Jeffrey Gitomer The ONE Thing - Gary Keller and Jay Papasan Todd's Website: bardpress.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Tired of wading through terrible business books? Time for some literary palate cleansers. Candice Davis joins me to discuss the beautifully written books we turn to when we need rescuing from awful writing.  We share our reliable bangers - the guaranteed floor-fillers so to speak, that'll pull you out of a reading slump. Plus, why you should skip the Beloved film adaptation + how a former video editor became a fantasy writing genius on his first try. Look for more Fiction Pop-Ups – they're roughly every month. Books discussed in this episode: Beloved - Toni Morrison Paradise - Toni Morrison The Bluest Eye - Toni Morrison The Blade Itself - Joe Abercrombie The Memory Room - Mary Raico The White Book - Han Kang The Vegetarian - Han Kang Sonny's Blues - James Baldwin The City of Last Chances - Adrian Tchaikovsky Candice's Website:  candiceldavis.com Candice's Podcast:  Nothing but the Words Candice's Instagram: instagram.com/candiceldavis ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

What if the secret to getting more done was actually doing fewer things? Charlie Gilkey joins me to discuss his first book, Start Finishing. It really will help you finish more projects more efficiently. We discuss the five-project rule, why personal projects count as part of that + how to escape the dopamine trap of endless to-do lists. Plus, why flow states can be dangerous for people with limited energy + the brutal truth about how long creative projects actually take. Look for more Author Interviews where experts share ideas to help your business. Books discussed in this episode: Team Habits - Charlie Gilkey Start Finishing - Charlie Gilkey Charlie's Website: ProductiveFlourishing.com Charlie's LinkedIn: linkedin.com/in/charliegilkey  ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely.

What if a publisher only worked with one author annually? Todd Sattersen from Bard Press explains their unusual model that's produced several multi-million-copy bestsellers. Todd shares how Bard chooses their single author-for-the-year from thousands of hopefuls. We discuss the 10-year expertise rule, why second-time authors are preferred + why he looks for authors who are really focused on writing above everything else. Plus, the red flags that kill book deals + why kindness matters as much as platform. This is part 1 of a 3-part series with Todd covering how publishers really work, what it takes to sell serious numbers + the research that predicts book success. And look for more episodes in the Your Biz Needs a Book series. Books discussed in this episode: The One Thing - Gary Keller The Little Red Book of Selling - Jeffrey Gitmer 100 Best Books of Work and Life - Todd Satterson Todd's Website: bardpress.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Why do smart people fall for obvious scams? There's something about human nature that makes us sitting ducks for con artists. Emily Hitchcock joins me to discuss Maria Konnikova's The Confidence Game. We discuss why believing in human goodness makes us vulnerable, the 10-step con process + why authors fall for publishing scams. Plus, why asking to pause any deal will reveal if you're being conned + the difference between good sales technique + sociopathic manipulation. Look for more Book Huddles where experts share interesting books. Book discussed in this episode: The Confidence Game - Maria Konnikova Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Did you know this week in September is when publishers drop all the heavy-hitters they hope will sell big for the holidays? It's book nerd paradise - let me share what's caught my eye for the coming months. From Mick Herron's latest Slow Horses to Margaret Atwood's memoir (she's 85 + has done a whole lot of living), plus the long-awaited third Philip Pullman book that hopefully closes out the series + doesn't leave us hanging again. Also, why Audible's recommendation system has given up on me entirely + keeps suggesting romance. That's a no from me. Let me know what you think of this format at lizscully.com/contacts Look for more solo shows + check out the end of month Fiction + History Pop-Ups. Books discussed in this episode: Clown Town - Mick Herron Wild Swans - Jung Chang Fly Wild Swans - Jung Chang The Rose Field - Philip Pullman Book of Lives - Margaret Atwood Boudicca's Daughter - Elodie Harper What We Know - Ian McEwan The Comfort of Strangers - Ian McEwan Atonement - Ian McEwan The Children's Act - Ian McEwan Saturday - Ian McEwan Lessons - Ian McEwan Nutshell - Ian McEwan Protocols - Andrew Huberman Strong Ground - Brené Brown Rising Strong - Brené Brown Just Ignore Him - Alan Davies White Male Stand-Up - Alan Davies ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

You know that pushy, over-familiar marketing that makes your skin crawl? There's a 1971 kids' book that perfectly captures why it feels so violating. Rachel Allen joins me to discuss Roger Hargreaves' Mr. Tickle - a creature with impossibly long arms who bothers people without permission. We explore how his antics mirror shouty bropreneurs + LinkedIn messages that sound like dating attempts. We dig into brand voice, being genuinely yourself versus copying loud marketers + why palm trees aren't actually native to LA. Look for more classics episodes where we answer the business questions nobody's asking. Books discussed in this episode: Mr. Tickle - Roger Hargreaves 99% Invisible - Roman Mars Rachel's Website:  boltfromthebluecopywriting.com Rachel's Instagram: instagram.com/boltfromthebluecopywriting Rachel's Substack: boltfromtheblue.substack.com Rachel's email : hello at boltfromthebluecopywriting.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

If you're a regular listener, you know I read a lot of books, but we only have time to discuss very few of them on the show. So today we're trying something different - speed reviews of books that reallystood out in the last month or so - from making lasting change to ancient Roman gossip. It's a chattier style than my usual solo coaching episodes, so do let me know what you think. Plus I'm launching a new Listeners Questions format - send yours to lizscully.com/contact for upcoming episodes. Look for more solo shows + check out the end of month Fiction + History Pop-Ups. Books discussed in this episode: Make Change That Lasts - Dr. Rangan Chatterjee Consent - Jill Ciment Lives of the Caesars - new translation of Suetonius - Tom Holland The Coddling of the American Mind - Jonathan Haidt + Greg Lukianoff The Library Book - essay collection edited by Rebecca Gray ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Think you can throw together a fancy fundraising gala in a few weeks? Sarah Benvenuti has some harsh reality about what it actually takes to pull off those fancy black-tie events you see on TV + film. We discuss Will Guidara's Unreasonable Hospitality + how running a Michelin-starred restaurant applies to managing massive events with celebrities, volunteers + chaos everywhere - and has leadership lessons for a Plus the 95/5 rule that keeps budgets sane. Essential listening if you think events just magically happen because someone has a clipboard. Look for more Book Huddles in this strand. Books discussed in this episode: Unreasonable Hospitality - Will Guidara Sarah's website: benvenutiarts.com Sarah's Instagram: instagram.com/benvenuti_arts Sarah's Facebook:facebook.com/benvenutiarts Sarah's LinkedIn: linkedin.com/company/benvenutiarts Sarah's Medium: medium.com/@sarahbenvenuti ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. 

Two hundred episodes of talking about books + business. Time to celebrate with conversation + complete foolishness. Ron Tester joins me to answer random questions from various conversation card decks - we cover everything from annoying sounds to what future historians might study about our current moment.  A different format to mark this milestone.  And huge thanks for listening to 200 episodes of book nerdery. Books discussed in this episode: A Man's Search for Meaning - Viktor Frankl The War of Art - Steven Pressfield Brave New World - Aldous Huxley 1984 - George Orwell Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. 

Sometimes you just need a book that feels like a warm hug, right? Candice L Davis joins me for a Fiction Pop-Up where we chat about our go-to comfort reads - the books we reach for when the world feels a bit much. Candice tells me about her love of Stephen King + Toni Morrison, while I confess to my low-key obsession with cosy crime. Give me a murder in a charming village with characters I'd happily take tea with + I'll read straight through whatever virus has me in its grip, and emerge not only healthy but weirdly informed on little known poisons. We discuss what actually makes a book comforting + why sometimes you just want to disappear into someone else's world for a while. For more great recommendations - look for more in this Fiction Pop-Up strand Books discussed in this episode: Wool - Hugh Howey Various books - Stephen King Matthew Bartholomew series - Susanna Gregory Inspector Brunetti series - Donna Leon Various books - Anne Perry Paradise - Toni Morrison Beloved - Toni Morrison The Bluest Eye - Toni Morrison Jazz - Toni Morrison Ellie Jordan Ghost Trapper series - J.L. Bryan Danube Blues series - Adam LeBor Candice's Website:  candiceldavis.com Candice's Podcast:  Nothing but the Words Candice's Instagram: instagram.com/candiceldavis ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Book launch parties are usually terrible. Awkward readings, stale cake + people who bought your book out of politeness. Robbie Samuels is a book launch strategist who knows how to throw a launch that actually works - meaning people leave excited about your book + you walk away with real business opportunities. We talk through his process for creating launch events that feel genuinely engaging rather than a school assembly. Plus, how to make sure your launch does more than just celebrate - it positions you to get real leads. If you're planning a book launch - or just curious about doing it right - this one's worth your time. Look for more shows in this Your Business Needs a Book strand where experts share how to write, launch + leverage your book to grow your business + make a bigger impact. Robbie's LinkedIn: Robbie's Website: booklaunchbrainstorm.com Robbie's Podcast: bizbookpublishinghub.com  (no relation to this show :) ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Think strategy is just for the big corporate players? Think again. Juliet Corbett joins me to talk about why every business needs a strategy - yes, even yours. We dig into why most entrepreneurs are doing way too much (guilty as charged) + how being strategic is actually about doing less, not more. We chat about the difference between having a plan and having a strategy, why you need to get comfortable saying no to shiny new ideas + how to stack your efforts so everything works together. Plus, why you absolutely need to be able to explain what you're doing in simple terms - and if you can't, that's a problem. Spoiler alert: if you think you're too small for strategy, you're wrong. And we're going to prove it to you. Books discussed in this episode: Good Strategy, Bad Strategy - Richard Rumelt The Crux - Richard Rumelt Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook Juliet's LinkedIn: linkedin.com/in/julietcorbett ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Book scams are everywhere + they're absolutely infuriating. Emily Hitchcock from Columbus Publishing Lab joins me to talk about the dodgy world of publishing predators who target hopeful authors. She describes cold calls promising movie deals, fake bestseller lists + all the other ways scammers separate writers from their money. Emily shares the red flags every author should know about + how to tell if you're dealing with someone legit or someone who sees "aspiring author" as "easy target." Fair warning: this might make you angry. It should. These people are awful + authors deserve better. Look for more shows in this Unpopular Opinions strand where we get properly worked up about things that need saying. Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Growing a business can lock you into the wrong trajectory. And that often leads to feeling trapped despite outward success which leads to terrible self doubt. Ouch. Angela Raspass built a thriving marketing agency but ditched it all to become a coach guiding women through this step - which is why her book is called Your Next Chapter. Her ADHD diagnosis finally explained decades of popcorn brain - we discuss where to start planning your new life + the difference between flow state + hyperfocus. Essential reading for anyone with that familiar itch for something different. Look for more author interviews in this strand. Books discussed in this episode: Your Next Chapter - Angela Raspass Angela's Website: AngelaRaspass.com.au Angela's LinkedIn: linkedin.com/in/angelaraspass ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely.

Are most business books just... awful?  Ron Tester joins me to discuss this knotty question. We discuss the repetitive examples + overused psychological experiments that make me want to throw books across the room. Plus, some behind-the-scenes reality about those "perfect" company cultures everyone loves to cite. Spoiler: it's all about the chairs... We also tackle the bigger question: if most business books are terrible, should everyone still write one? The answer might surprise you. Look for more shows in this Unpopular Opinion strand where we share spicy takes Book discussed in this episode: The Talent Code - Daniel Coyle Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. 

What if the key to better teamwork isn't fancy systems but occasionally getting your colleague coffee? Charlie Gilkey has spent years looking at how small actions create belonging + extraordinary results - it's all in his excellent book, Team Habits. We discuss why every team action is also a social action, the 30-second fixes that prevent lots of errors + why freelancers need even more belonging than permanent staff. This is one of the rare business books that's actually useful - packed with specific advice you can implement immediately rather than vague theories about synergy. Check out more episodes in this author strand. Books discussed in this episode: Team Habits - Charlie Gilkey Start Finishing - Charlie Gilkey Charlie's Website: ProductiveFlourishing.com Charlie's LinkedIn: linkedin.com/in/charliegilkey  ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely.

Stone soup. You know, that story where a stranger gets help making soup, by starting with a rock? Turns out it's actually brilliant business advice. Michael Roderick joins me to dig into this classic tale and why it's weirdly perfect for understanding referrals and business relationships. We chat about his AIM framework - making yourself accessible, influential, and memorable - plus how to get people talking about you without being that person who asks for referrals. Michael's got some solid insights about creating connections that actually stick, and honestly, the stone soup thing makes way more sense as a business metaphor than it has any right to. Look for more shows in this Classics strand where for no good reason we consider classic books as though they were biz books. Answering the questions no-one is asking. Books discussed in this episode: Stone Soup - Marcia Brown Michael's LinkedIn: here Michael's Website: myreferabilityrater.com Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you'll get insights direct from Michael Roderick on your top talent and archetype order. ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Pricing your book is confusing + most authors get it completely wrong. Joanna Penn joins me sift through the options. She's published over 40 books, so she's definitely figured out what does + doesn't work. We talk through pricing everything - ebooks, paperbacks, audiobooks, super fancy hardback editions + even Kickstarter campaigns. If you're wondering whether your book should cost $2.99 or $12.99, or you're curious about actually making money from writing (it can be done), this one's for you. Joanna knows her stuff + she's not precious about sharing the numbers that work. Perfect timing for me - I'm definitely stealing her advice for Think Like a Film Crew. Look for more shows in this Your Biz Needs a Book strand where we convince you that your business will be vastly improved by having a book.  Books discussed in this episode: Writing the Shadow - Joanna Penn Death Valley - Joanna Penn Joanna's website: thecreativepenn.com Joanna's podcast: The Creative Penn Podcast ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

It's another History Pop-Up with Ron Tester.  This time we're looking at US Revolutionary War battles, D-Day landings + Victorian murders. Ron brings tales of individual bravery against impossible odds, while I serve theatrical women wrongly maligned by history + the details of how people actually lived. Expect the usual book nerdery + friendly disagreements. From Boston Tea Party to Dr Crippen, we prove history is never boring when you focus on the human stories. Look for more shows in this History Popup strand – it's where Ron + I take a break from business books to discuss our latest fave history reads. Books discussed in this episode: Bunker Hill: A City, A Siege, A Revolution - Nathaniel Philbrick The Five: The Untold Lives of the Women Killed by Jack the Ripper - Hallie Rubenhold The Story of a Murder: The Wives, The Mistress and Dr. Crippen - Hallie Rubenhold The Dead + Those About to Die: D-Day, The Big Red One at Omaha Beach - John C. McManus Little Englanders: Britain in the Edwardian Era - Alwyn Turner Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely.

Was George Orwell the socialist hero we thought he was? Spoiler: absolutely not. Juliet Corbett joins me to discuss Wifedom by Anna Funder, which reveals shocking truths about Orwell's treatment of his first wife, Eileen O'Shaughnessy. Turns out Eileen was crucial to his best work but has been systematically written out of his story by biographers. We dig into the disturbing details of Orwell's behaviour - from putting Eileen's life at risk to his predatory conduct with women.  The book structure itself is also fascinating - blending biography with memoir + showing how Orwell's biographers colluded in erasing Eileen. Plus, it's a superb look at the gap between what he preached about equality + how he actually lived. Fair warning: your opinion of Orwell might never recover. Look for more Book Huddle episodes. Books discussed in this episode: Politics and the English Language - George Orwell Wifedom - Anna Funder 1984 - George Orwell Animal Farm - George Orwell Down and Out in Paris and London - George Orwell Homage to Catalonia - George Orwell Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook Juliet's LinkedIn: linkedin.com/in/julietcorbett ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Want to turn your book into an audiobook but think you need a fancy studio + a radio voice? Think again. David H Lawrence XVII joins me to talk about why audiobooks are absolutely booming right now + how you can get in on it. David's an actor + voiceover pro who teaches people to narrate their own books, so he knows what actually works. We chat about recording from home (yes, really), prepping your book for audio + why your voice is probably better than you think. Turns out you don't need to sound like a BBC presenter - you just need to sound like you. If like me, you've been curious about audiobooks but assumed it was too complicated or expensive, this one's for you. Look for more shows in this Your Biz Needs a Book strand where we convince you your business will be vastly improved by a book. Book discussed in this episode: Trust Me, I'm Lying - Ryan Holiday David's Website: NarrateYourOwnBook.com David says if you Google "David XVII" you will find him on the first page of results ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Want to know the secret to going viral online?  Well, today's guest Eugene Choi has got it figured out. Eugene's a leadership coach who has achieved astounding viral success - over 8 million views on his articles + 23 million views on his short films. Blimey. We look at the key ingredients needed to create massively shared content - from leveraging your network to crafting an attention-grabbing headline + emotional story arc.  Eugene shares his own viral success story + breaks down the strategies he used to achieve it, providing actionable insights you can apply to your own content creation process. Eugene's Homepage: destinyhacks.co Eugene's LinkedIn: EugeneKChoi Eugene's Instagram: EugeneKChoi Eugene's Online Community: neurohackingschool.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Want to create a movement around your book? I spoke to Biz Book regular Ally Machate, owner of The Writer's Ally, about how to use your book as the rallying cry to build your community + even a movement. Ally walks us through the main ways you can use your book: from a book funnel to grow your email list, building a personal brand around a memoir or business book, becoming the voice of your community by writing a manifesto-like book or creating a process people can follow together. Look for more shows in this Your Business Needs a Book strand experts share how to write, launch + leverage your book to grow your business + make a bigger impact. Books discussed in this episode: Everything is Figureoutable - Marie Forleo Rest is Resistance - Tricia Hersey Profit First - Mike Michalowicz Love Warrior - Glennon Doyle Ally's Website:  www.thewritersally.com  ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Building a business can feel a lot like dancing on knives. Strangely enough, The Little Mermaid has quite a bit to say about that. In this episode, Ron Tester and I explore how her excruciating transformation from sea creature to human mirrors the messy leap from corporate life to entrepreneurship. We talk about the power of voice, why leaning into your strengths matters more than vague dreams + why having a plan beats just following a dream. And of course—the importance of double checking your vendor costs – giving up your voice at a crucial moment, is not good business. This is a Classics episode where we take a story that definitely isn't a business book + see what lessons we can learn anyway. Look for more shows in this series. Book discussed in this episode: The Little Mermaid - Hans Christian Andersen Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely.

You know that Henry Ford quote "If I had asked people what they wanted, they would have said faster horses”? It's often used by entrepreneurs to justify iffy decisions about pushing product to an uninterested market.  Well, client researcher + marketer Kathryn McGarvey isn't having it. And she's in the studio to share her Unpopular Opinion on the matter. We discuss why this quote is problematic, how it's been misattributed to Henry Ford + the importance of actually listening to your customers. Kathryn shares her experience with customer research and how it can – + should - significantly impact business success. Look for more shows in the Unpopular Opinion strand where I get experts to share a slightly spicy take on a variety of topics and people. Book discussed in this episode: Forget the Funnel - Georgina Laude and Claire Suellentrop Kathryn's LinkedIn: linkedin.com/in/kathryn-mcgarvey Kathryn's Website: nosyhq.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

You can judge a book by its cover – we do it all do it, all the time. So, we know it's important.  If you've gone to the effort of writing a book, you want it to appeal to readers from the very first glimpse of the thumbnail. So, I asked Emily Hitchcock, CEO of not one but two publishing businesses - Columbus Publishing Lab + Boyle and Dalton – to help me untangle what makes a successful cover from a terrible one. Clue: it's not some dreadful tat you knocked up on Canva – even if your Mum says she loves it.  Look out for more shows in this series on why your business needs a book + how to make that happen. Books discussed in this episode: Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

It's another fabulous Fiction Pop-Up with writing coach, Candice L. Davis.  We discuss books set in the American South dealing with difficult themes in richly layered prose, as well as a tale of artists who met in ‘90s London + reconnect during the COVID lockdown.  The books have it all - compelling characters, powerful storytelling and an unexpected coincidence that irked the reviewers. Most odd.  Look for more Fiction Pop-Ups – they're roughly every other month. Books discussed in this episode: The Trees - Percival Everett James - Percival Everett If I Had Your Face - Frances Cha Sing, Unburied, Sing - Jesmyn Ward Blue Ruin - Hari Kunzru Candice's Website:  candiceldavis.com Candice's Podcast:  Nothing but the Words Candice's Instagram: instagram.com/candiceldavis ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

At the start of every year the internet is rife with people sharing their goal to read 50 books that year.  Nothing wrong with reading more. An admirable goal for sure. Thing is – 50 books is not the flex they think it is. In fact, it says more about their privilege than their love of reading. I feel very strongly about this – so for the first time ever instead of riling up a guest to share their Unpopular Opinion… I'm sharing one of my own. Ably assisted by the delight that is Ron Tester - he's in the ‘hold my beer' role for this one – we debate if setting arbitrary reading goals is helpful or simply performative. We unpack why this annoys me so much, how people waste time on vanity metrics + how to build a reading habit that works for you.  Look for more Unpopular Opinions. They're always fun to listen to. Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

In uncertain times we need leaders to be more flexible than ever.  Kevin Eikenberry joins me to discuss how leaders can adapt their approach to meet the needs of their team, whether it's a group of employees or a small circle of freelancers He's the author of many books, but today, we're discussing his latest Flexible Leadership. We discuss strategies for dealing with cultural differences, translating leadership skills from large to small teams, + what the future of work might look like post-pandemic. Look for previous Author Interviews – there's some corkers Books discussed in this episode: The Flexible Leadership - Kevin Eikenberry The Long Distance Leader - Kevin Eikenberry and Wayne Turmell The One Page Marketing Plan - Allan Dib Kevin's LinkedIn: linkedin.com/in/kevineikenberry Kevin's Website: KevinEikenberry.com Kevin's book sample chapter: KevinEikenberry.com/flexible ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Ever been irked by someone you barely know asking for a huge favor while offering nothing back?  Michael Roderick returns to talk about how this happens - and the hidden danger lurking in one seemingly innocent phrase - "How can I help you?" As a business coach who specializes in messaging, access, and referability, Michael's seen this common opener seriously backfire. We discuss the nuances of reciprocity, the emotional residue left by disproportionate asks, and how to navigate the delicate balance of giving and receiving in professional relationships. Part of the Unpopular Opinion strand - where we tackle controversial takes. Book mentioned in this episode: Influence - Robert Cialdini Michael's LinkedIn: here Michael's Website: myreferabilityrater.com Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you'll get insights direct from Michael Roderick on your top talent and archetype order. ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

If you want to get booked on podcasts – and you do, it's a brilliant way to promote your your business – then you need a One Sheet. It's the single most helpful thing you can create to speed-up getting booked. Do it right + you'll have hosts clambering to interview you. Today's show walks you through exactly what to do - from punchy bios to intriguing questions. Plus, I explain why putting in the work to create this One Sheet makes such a difference – not least, it'll help you tighten up messaging across your entire company  Look out for more solo shows like this one where I share advice on an aspect of business strategy or interview authors about their books. This show is part 3 of a (currently) 3-part mini training on Podcast Guesting.  Get Booked on Podcasts – 3-part mini training episodes: Get Booked on Podcasts: Podcast Guesting #1 Nail Your Podcast Interview: Podcast Guesting #2  Create Your Unstoppable Guest Sheet: Podcast Guesting #3 – this episode And also check out: 600 Million Listeners Are Waiting | Podcast Guesting with Liam Also mentioned: Improve your Messaging – 3-part mini training episodes: Improve Your Messaging: #1 Positioning | Liz Solo Show Improve Your Messaging: #2 Avatar Pain | Liz Solo Show Improve Your Messaging: #3 The Actual Messaging | Liz Solo Show Resources - Podcast Guesting Websites: Podmatch.com Matchmaker.fm Talks.co (+ grab the pitching guide below) ==== Get The Free Guest Pitching Guide I mentioned:  talks.co/p/podcast-pitch-template     + You get the pitching guide     + You'll be guided through setting up a free account     (if you're quick you might be able to snag a really cool your-name-url for that)     + And if you choose to join you get 50% off for the year  ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Network Marketing has a dreadful reputation - but it could be a great way to dip your toes into entrepreneurship. Jenny Bellinger joins us today to discuss a book that celebrates the industry, The Flip Flop CEO. Jenny's a leadership + sales coach who knows that those who treat this sector like a real business will find real success. Look for more show Book Huddles where we have experts share their favorite books. Book discussed in this episode: The Flip Flop CEO - Janine Finney + Lory Muirhead + Whitney Roberts Jenny's Website: badassdirectsalesmastery.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

There's a common mistake most new coaches make when trying to get clients – it's made by many experienced coaches too for that matter.  Today, Sarah Short, founder of The Coaching Revolution is sorting us out + sharing her unpopular opinion about the whole coaching industry.  She's the author of A Coaching Business in a Book. And has seen the same issue come up over + over again - being brilliant at coaching is not enough to build a successful business But there's an easy way to avoid the pitfalls and Sarah shares what it really takes to create a financially viable coaching practice. Look for more shows in this Unpopular Opinion strand. Book discussed in this episode: A Coaching Business in a Book - Sarah Short Sarah's Book: A Coaching Business in a Book Sarah's website: thecoachingrevolution.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

So, you've bagged a guest spot on a podcast – what do you do now? How exactly do you dazzle your host so you get asked back?  When the record button is pressed it can be nerve wracking enough just sounding like a normal human, let alone a suave expert. So, today, I'm going to walk you through the whole process step-by-step, with dos + don'ts for before, during + after the interview so you make the best impression.  None of it's complicated but you'd be amazed how few guests follow the steps to shine. But not you – you're going to do all of this + get helpful free exposure + grow your biz.  This show is part 2 of a 3-part mini training on Podcast Guesting. Let me know what you think.  Get Booked on Podcasts – 3-part mini training episodes: Get Booked on Podcasts: Podcast Guesting #1 Nail Your Podcast Interview: Podcast Guesting #2 – this episode Create Your Unstoppable Guest Sheet: Podcast Guesting #3 – coming soo And also check out: 600 Million Listeners Are Waiting | Podcast Guesting with Liam Also mentioned: Improve your Messaging – 3-part mini training episodes: Improve Your Messaging: #1 Positioning | Liz Solo Show Improve Your Messaging: #2 Avatar Pain | Liz Solo Show Improve Your Messaging: #3 The Actual Messaging | Liz Solo Show Resources - Podcast Guesting Websites: Podmatch.com Matchmaker.fm Talks.co (+ grab the pitching guide below) ==== Get The Free Guest Pitching Guide I mentioned:  talks.co/p/podcast-pitch-template + You get the pitching guide + You'll be guided through setting up a free account (if you're quick you might be able to snag a really cool your-name-url for that) + And if you choose to join you get 50% off for the year  ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Once you've written your business book, you'll want to sell the book. Obv. Selling one at a time is all very well, but what you really want is to sell piles of them. Fortunately, writing coach Candice L. Davis is here to walk us through exactly how to do just that. We discuss pitching organizations, negotiating bulk sales as part of speaking contracts, + how to make all this easier by positioning your book as valuable online. Look for more shows in this Your Business Needs a Book strand where experts share tips on how to write, publish + sell your book. Candice's Website:  candiceldavis.com Candice's free resource to get started on your own book: candiceldavis.com/jumpstart Candice's Podcast:  Nothing but the Words Candice's Instagram: instagram.com/candiceldavis ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Our first History Pop-Up was so fun – and popular! - we're doing another.  Not least, it gives me a chance to laugh at Ron Tester's choice of books. Because truly, that man has an unnatural love of super long books about great men of history. As well as famous dead people, we discuss the world's first seed bank + the heartbreaking choices the botanists had to make during the siege of Leningrad.  We also consider different approaches to history telling – from personalities to social history told through objects. And because we can't help ourselves we through in some world leaders as was. Look for more shows in this new History Pop-Up strand. Books discussed in this episode: The Forbidden Garden - Simon Parkin A History of the World in 100 Objects - Neil MacGregor Germany: Memories of a Nation - Neil MacGregor A History of Women in 101 Objects - Annabelle Hirsch Lincoln's Battle with God - Stephen Mansfield Emperor of Rome - Mary Beard Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Ever thought of starting a podcast? If you have – but haven't started yet - let me stop you right there, because you can get all the benefits of your own show, just by guesting on other people's shows.  All of the exposure, none of cost. That's a huge benefit.  Today we kick off a mini-series on how to easily get booked on podcasts. l walk you through the many benefits of appearing on other shows, from showcasing your expertise to their audiences to staying top of mind with the hosts themselves.  I also share my favorite resources for finding relevant podcasts + getting booked, even if you're just starting out. Other episodes mentioned: 600 Million Listeners Are Waiting | Podcast Guesting with Liam Improve Your Messaging: #1 Positioning | Liz Solo Show Improve Your Messaging: #2 Avatar Pain | Liz Solo Show Improve Your Messaging: #3 The Actual Messaging | Liz Solo Show Resources - Podcast Guesting Websites: Podmatch.com Matchmaker.fm Talks.co (+ grab the pitching guide below) ==== Get The Free Guest Pitching Guide I mentioned:  talks.co/p/podcast-pitch-template     + You get the pitching guide     + You'll be guided through setting up a free account     (if you're quick you might be able to snag a really cool your-name-url for that)     + And if you choose to join you get 50% off for the year  ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Business coach, Kym Medina's back to help me dissect another classic kid's book for business lessons. Today, it's the turn of Matilda, written by that angry man in a shed, Roald Dahl. Our tiny protagonist packs a wallop for anyone dealing with power-hungry Trunchbulls in the workplace. We laugh about bullying bosses, telekinetic revenge + why on earth Miss Honey didn't just get a better lawyer. Matilda never dims her brightness even when facing down dictators - a lesson we could all use in business. Look for more shows in this Classics strand where we take a fresh look at well-known books that aren't in any way business reads. Books discussed in this episode: Matilda - Roald Dahl Charlie and the Chocolate Factory - Roald Dahl George's Marvelous Medicine - Roald Dahl War and Peace - Leo Tolstoy Madame Bovary - Gustave Flaubert The 48 Laws of Power - Robert Greene Kym's Website: projectpowerplayer.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Tamsen Webster's back with us today to discuss her second book, Say What They Can't Unhear.  It's the follow up to the fabulous, Find Your Red Thread which was all about making complex ideas understandable. The new book is about how to make those ideas stick. We discuss why conventional sales tactics often trigger "reactance" - that feeling when you recognize someone's trying to persuade you + just dig in your heels instead. For anyone wanting messaging that creates lasting change rather than just momentary action, this episode's for you. Look for more Author Interviews – there's lots of brilliant business book writers sharing their game-changing ideas. Books discussed in this episode: Find Your Red Thread - Tamsen Webster Say What They Can't Unhear: Nine Principles of Lasting Change - Tamsen Webster Tamsen's Website: messagedesigninstitute.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

It's such a popular book – tens of millions of copies sold – and yet, it's problematic in oh-so-many ways.  Biz Book regular, Ron Tester joins me to take a critical look at Robert Kiyosaki's Rich Dad Poor Dad. We explore the problematic tone, the questionable advice + the unfortunate revelation about the "rich dad" in the book. Despite its immense popularity, this book is very much not be the best source for financial education. Look for more shows in this Book Huddle strand where we share fabulous books + occasionally eviscerate almost-classics books  Books discussed in this episode: Rich Dad Poor Dad - Robert Kiyosaki Think and Grow Rich - Napoleon Hill Death by Meeting - Patrick Lencioni What to Expect When You're Expecting Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Being featured on a podcast is marvelous for business owners looking to amplify their message. You get your message out, build following + meet potential new clients. Thing is, you can get all those benefits without starting your own show – by appearing as a guest Today's guest is Liam Austin, founder of Talks.co and he shares insights on how to get booked on shows, the importance of finding the right fit + the shares insights on the growing podcast market. Join us as we uncover the secrets to becoming a sought-after guest and the benefits that come with it. Look for more shows in this new mini-strand on Podcast Guesting. Liam's Guesting Website: Talks.co Liam's Profile Link: talks.co/liam ==== Get Liam's Free Guest Pitching Guide:  talks.co/p/podcast-pitch-template     + You get the pitching guide     + You'll be guided through setting up a free account     (if you're quick you might be able to snag a really cool your-name-url for that)     + And if you choose to join you get 50% off for the year  ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

So, you've finally written a business book – or you're going to – now what? Obviously, you need some kind of launch. That's a given for self-published, but even with traditional publishing these days they expect you to do a lot of the launch work yourself. But where do you start? And what do you need to do it well? Fear not - Candice L Davis, is here to give us an overview. She's a writing coach + Biz Book regular.  We get the big picture, from crafting a captivating Amazon presence to gathering reviews, building a launch team + creating a funnel that keeps readers engaged long after they've finished your book.  We're planning more episodes on the specifics of launching in this Your Biz Needs a Book series. Do look for earlier episodes covering planning, writing + editing your book.  Candice's Website:  candiceldavis.com Candice's Podcast:  Nothing but the Words Candice's Instagram: instagram.com/candiceldavis ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Podcast producer, writer + director Michi Lantz is back in the studio to discuss Stephen King's classic book On Writing + how to apply it directly to business. From sales pages to podcast titles, we explore how to craft copy that connects, not just converts. And yes, we fangirl a bit. But more than that, we talk about resilience, rejection + why King's approach to writing is a blueprint for anyone building a business. If you've ever stared down a blank page—or a blank sales funnel—this one's for you. Look for more shows in this Book Huddle strand where we have experts share their favorite books. Book discussed in this episode: On Writing - Stephen King Michi's website: talesfromastoryteller.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Toxic positivity is a such a buzzword at the moment – but it's not a new phenomenon. Voltaire was viciously skewering it over 300 years ago.  Join show regular, Kandas Rodarte + I as we get into what exactly it is + why you want to avoid it. We also touch on toxic forgiveness, what we can learn from the final line of the book, a quick story on the only time I've won a literary throwdown + possibly the world's most nerdy economic joke. It's all going on.  Look for more shows in the Unpopular Opinions strand - where I encourage guests to have a bit of a rant + invite you to question the conventional wisdom. Books discussed in this episode: Candide – Voltaire Kandas' Website: kandasrodarte.com Kandas' Podcast: Gratitude Geek Kandas' YouTube: here ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

On today's show, we're doing something a bit different - a History Pop-Up with show regular Ron Tester. If you love a good delve into random bits of history - you're in for a treat. We share some of our favourite history reads, from the sweeping story of Genghis Khan to the political prowess of Teddy Roosevelt. We also touch on witches, revolutions + the fascinating Habsburg chin. Let me know if you like this strand + we might just make it a regular thing. It's rather lovely to take a break from business books to nerd over our love of the past. Books discussed in this episode: Genghis Khan + the Making of the Modern World - Jack Weatherford In Defence of Witches: Why Women Are Still on Trial - Mona Chollet Theodore Rex - Edmund Morris The Middle Kingdoms - Martin Rady Revolutionary Spring - Christopher Clarke Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

What does being swallowed by a big fish have to teach us about change? More than you might imagine.  Jennifer Brown - an expert in inclusive leadership and author of "How to Be an Inclusive Leader - is back in the studio for our first foray into an Old Testament story.  The well known fish-based tale is our jumping off point to discuss resistance to change, personal growth + the importance of empathy in leadership. Jennifer shares her own transformations + what lessons we can learn from our own ‘whale moments'.  Look for more shows in the Classic strand - where we unpack timeless tales + somehow find relevance to modern business challenges. Books discussed in this episode: Jonah and the Whale - Book of Jonah, Old Testament, The Bible Jennifer's Book: How to Be an Inclusive Leader Jennifer's Website: JenniferBrownSpeaks.com Jennifer's Podcast: The Will to Change Jennifer's LinkedIn: @jenniferbrownconsulting Jennifer's Instagram: @jenniferbrownspeaks ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

On today's show, we take a close look at how the conversations you have every day impact both your work + your brain with neuroscience geek + peak performance expert Eugene Choi. He shares fascinating insights from Judith Glazer's book Conversational Intelligence. We discuss the 3 levels of conversation, how to move a conversation from conflict to collaboration + the neuroscience behind it all. You'll learn practical tips to apply right away. Look for more episode in this Book Huddle strand - where experts share their fave books. Book discussed in this episode: Conversational Intelligence - Judith E. Glazer Eugene's Homepage: destinyhacks.co Eugene's LinkedIn: EugeneKChoi Eugene's Instagram: EugeneKChoi Eugene's Online Community: neurohackingschool.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list