The Biz Book Broadcast

If you want to get booked on podcasts – and you do, it's a brilliant way to promote your your business – then you need a One Sheet. It's the single most helpful thing you can create to speed-up getting booked. Do it right + you'll have hosts clambering to interview you. Today's show walks you through exactly what to do - from punchy bios to intriguing questions. Plus, I explain why putting in the work to create this One Sheet makes such a difference – not least, it'll help you tighten up messaging across your entire company  Look out for more solo shows like this one where I share advice on an aspect of business strategy or interview authors about their books. This show is part 3 of a (currently) 3-part mini training on Podcast Guesting.  Get Booked on Podcasts – 3-part mini training episodes: Get Booked on Podcasts: Podcast Guesting #1 Nail Your Podcast Interview: Podcast Guesting #2  Create Your Unstoppable Guest Sheet: Podcast Guesting #3 – this episode And also check out: 600 Million Listeners Are Waiting | Podcast Guesting with Liam Also mentioned: Improve your Messaging – 3-part mini training episodes: Improve Your Messaging: #1 Positioning | Liz Solo Show Improve Your Messaging: #2 Avatar Pain | Liz Solo Show Improve Your Messaging: #3 The Actual Messaging | Liz Solo Show Resources - Podcast Guesting Websites: Podmatch.com Matchmaker.fm Talks.co (+ grab the pitching guide below) ==== Get The Free Guest Pitching Guide I mentioned:  talks.co/p/podcast-pitch-template     + You get the pitching guide     + You'll be guided through setting up a free account     (if you're quick you might be able to snag a really cool your-name-url for that)     + And if you choose to join you get 50% off for the year  ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Network Marketing has a dreadful reputation - but it could be a great way to dip your toes into entrepreneurship. Jenny Bellinger joins us today to discuss a book that celebrates the industry, The Flip Flop CEO. Jenny's a leadership + sales coach who knows that those who treat this sector like a real business will find real success. Look for more show Book Huddles where we have experts share their favorite books. Book discussed in this episode: The Flip Flop CEO - Janine Finney + Lory Muirhead + Whitney Roberts Jenny's Website: badassdirectsalesmastery.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

There's a common mistake most new coaches make when trying to get clients – it's made by many experienced coaches too for that matter.  Today, Sarah Short, founder of The Coaching Revolution is sorting us out + sharing her unpopular opinion about the whole coaching industry.  She's the author of A Coaching Business in a Book. And has seen the same issue come up over + over again - being brilliant at coaching is not enough to build a successful business But there's an easy way to avoid the pitfalls and Sarah shares what it really takes to create a financially viable coaching practice. Look for more shows in this Unpopular Opinion strand. Book discussed in this episode: A Coaching Business in a Book - Sarah Short Sarah's Book: A Coaching Business in a Book Sarah's website: thecoachingrevolution.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

So, you've bagged a guest spot on a podcast – what do you do now? How exactly do you dazzle your host so you get asked back?  When the record button is pressed it can be nerve wracking enough just sounding like a normal human, let alone a suave expert. So, today, I'm going to walk you through the whole process step-by-step, with dos + don'ts for before, during + after the interview so you make the best impression.  None of it's complicated but you'd be amazed how few guests follow the steps to shine. But not you – you're going to do all of this + get helpful free exposure + grow your biz.  This show is part 2 of a 3-part mini training on Podcast Guesting. Let me know what you think.  Get Booked on Podcasts – 3-part mini training episodes: Get Booked on Podcasts: Podcast Guesting #1 Nail Your Podcast Interview: Podcast Guesting #2 – this episode Create Your Unstoppable Guest Sheet: Podcast Guesting #3 – coming soo And also check out: 600 Million Listeners Are Waiting | Podcast Guesting with Liam Also mentioned: Improve your Messaging – 3-part mini training episodes: Improve Your Messaging: #1 Positioning | Liz Solo Show Improve Your Messaging: #2 Avatar Pain | Liz Solo Show Improve Your Messaging: #3 The Actual Messaging | Liz Solo Show Resources - Podcast Guesting Websites: Podmatch.com Matchmaker.fm Talks.co (+ grab the pitching guide below) ==== Get The Free Guest Pitching Guide I mentioned:  talks.co/p/podcast-pitch-template + You get the pitching guide + You'll be guided through setting up a free account (if you're quick you might be able to snag a really cool your-name-url for that) + And if you choose to join you get 50% off for the year  ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Once you've written your business book, you'll want to sell the book. Obv. Selling one at a time is all very well, but what you really want is to sell piles of them. Fortunately, writing coach Candice L. Davis is here to walk us through exactly how to do just that. We discuss pitching organizations, negotiating bulk sales as part of speaking contracts, + how to make all this easier by positioning your book as valuable online. Look for more shows in this Your Business Needs a Book strand where experts share tips on how to write, publish + sell your book. Candice's Website:  candiceldavis.com Candice's free resource to get started on your own book: candiceldavis.com/jumpstart Candice's Podcast:  Nothing but the Words Candice's Instagram: instagram.com/candiceldavis ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Our first History Pop-Up was so fun – and popular! - we're doing another.  Not least, it gives me a chance to laugh at Ron Tester's choice of books. Because truly, that man has an unnatural love of super long books about great men of history. As well as famous dead people, we discuss the world's first seed bank + the heartbreaking choices the botanists had to make during the siege of Leningrad.  We also consider different approaches to history telling – from personalities to social history told through objects. And because we can't help ourselves we through in some world leaders as was. Look for more shows in this new History Pop-Up strand. Books discussed in this episode: The Forbidden Garden - Simon Parkin A History of the World in 100 Objects - Neil MacGregor Germany: Memories of a Nation - Neil MacGregor A History of Women in 101 Objects - Annabelle Hirsch Lincoln's Battle with God - Stephen Mansfield Emperor of Rome - Mary Beard Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Ever thought of starting a podcast? If you have – but haven't started yet - let me stop you right there, because you can get all the benefits of your own show, just by guesting on other people's shows.  All of the exposure, none of cost. That's a huge benefit.  Today we kick off a mini-series on how to easily get booked on podcasts. l walk you through the many benefits of appearing on other shows, from showcasing your expertise to their audiences to staying top of mind with the hosts themselves.  I also share my favorite resources for finding relevant podcasts + getting booked, even if you're just starting out. Other episodes mentioned: 600 Million Listeners Are Waiting | Podcast Guesting with Liam Improve Your Messaging: #1 Positioning | Liz Solo Show Improve Your Messaging: #2 Avatar Pain | Liz Solo Show Improve Your Messaging: #3 The Actual Messaging | Liz Solo Show Resources - Podcast Guesting Websites: Podmatch.com Matchmaker.fm Talks.co (+ grab the pitching guide below) ==== Get The Free Guest Pitching Guide I mentioned:  talks.co/p/podcast-pitch-template     + You get the pitching guide     + You'll be guided through setting up a free account     (if you're quick you might be able to snag a really cool your-name-url for that)     + And if you choose to join you get 50% off for the year  ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Business coach, Kym Medina's back to help me dissect another classic kid's book for business lessons. Today, it's the turn of Matilda, written by that angry man in a shed, Roald Dahl. Our tiny protagonist packs a wallop for anyone dealing with power-hungry Trunchbulls in the workplace. We laugh about bullying bosses, telekinetic revenge + why on earth Miss Honey didn't just get a better lawyer. Matilda never dims her brightness even when facing down dictators - a lesson we could all use in business. Look for more shows in this Classics strand where we take a fresh look at well-known books that aren't in any way business reads. Books discussed in this episode: Matilda - Roald Dahl Charlie and the Chocolate Factory - Roald Dahl George's Marvelous Medicine - Roald Dahl War and Peace - Leo Tolstoy Madame Bovary - Gustave Flaubert The 48 Laws of Power - Robert Greene Kym's Website: projectpowerplayer.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Tamsen Webster's back with us today to discuss her second book, Say What They Can't Unhear.  It's the follow up to the fabulous, Find Your Red Thread which was all about making complex ideas understandable. The new book is about how to make those ideas stick. We discuss why conventional sales tactics often trigger "reactance" - that feeling when you recognize someone's trying to persuade you + just dig in your heels instead. For anyone wanting messaging that creates lasting change rather than just momentary action, this episode's for you. Look for more Author Interviews – there's lots of brilliant business book writers sharing their game-changing ideas. Books discussed in this episode: Find Your Red Thread - Tamsen Webster Say What They Can't Unhear: Nine Principles of Lasting Change - Tamsen Webster Tamsen's Website: messagedesigninstitute.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

It's such a popular book – tens of millions of copies sold – and yet, it's problematic in oh-so-many ways.  Biz Book regular, Ron Tester joins me to take a critical look at Robert Kiyosaki's Rich Dad Poor Dad. We explore the problematic tone, the questionable advice + the unfortunate revelation about the "rich dad" in the book. Despite its immense popularity, this book is very much not be the best source for financial education. Look for more shows in this Book Huddle strand where we share fabulous books + occasionally eviscerate almost-classics books  Books discussed in this episode: Rich Dad Poor Dad - Robert Kiyosaki Think and Grow Rich - Napoleon Hill Death by Meeting - Patrick Lencioni What to Expect When You're Expecting Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Being featured on a podcast is marvelous for business owners looking to amplify their message. You get your message out, build following + meet potential new clients. Thing is, you can get all those benefits without starting your own show – by appearing as a guest Today's guest is Liam Austin, founder of Talks.co and he shares insights on how to get booked on shows, the importance of finding the right fit + the shares insights on the growing podcast market. Join us as we uncover the secrets to becoming a sought-after guest and the benefits that come with it. Look for more shows in this new mini-strand on Podcast Guesting. Liam's Guesting Website: Talks.co Liam's Profile Link: talks.co/liam ==== Get Liam's Free Guest Pitching Guide:  talks.co/p/podcast-pitch-template     + You get the pitching guide     + You'll be guided through setting up a free account     (if you're quick you might be able to snag a really cool your-name-url for that)     + And if you choose to join you get 50% off for the year  ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

So, you've finally written a business book – or you're going to – now what? Obviously, you need some kind of launch. That's a given for self-published, but even with traditional publishing these days they expect you to do a lot of the launch work yourself. But where do you start? And what do you need to do it well? Fear not - Candice L Davis, is here to give us an overview. She's a writing coach + Biz Book regular.  We get the big picture, from crafting a captivating Amazon presence to gathering reviews, building a launch team + creating a funnel that keeps readers engaged long after they've finished your book.  We're planning more episodes on the specifics of launching in this Your Biz Needs a Book series. Do look for earlier episodes covering planning, writing + editing your book.  Candice's Website:  candiceldavis.com Candice's Podcast:  Nothing but the Words Candice's Instagram: instagram.com/candiceldavis ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Podcast producer, writer + director Michi Lantz is back in the studio to discuss Stephen King's classic book On Writing + how to apply it directly to business. From sales pages to podcast titles, we explore how to craft copy that connects, not just converts. And yes, we fangirl a bit. But more than that, we talk about resilience, rejection + why King's approach to writing is a blueprint for anyone building a business. If you've ever stared down a blank page—or a blank sales funnel—this one's for you. Look for more shows in this Book Huddle strand where we have experts share their favorite books. Book discussed in this episode: On Writing - Stephen King Michi's website: talesfromastoryteller.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Toxic positivity is a such a buzzword at the moment – but it's not a new phenomenon. Voltaire was viciously skewering it over 300 years ago.  Join show regular, Kandas Rodarte + I as we get into what exactly it is + why you want to avoid it. We also touch on toxic forgiveness, what we can learn from the final line of the book, a quick story on the only time I've won a literary throwdown + possibly the world's most nerdy economic joke. It's all going on.  Look for more shows in the Unpopular Opinions strand - where I encourage guests to have a bit of a rant + invite you to question the conventional wisdom. Books discussed in this episode: Candide – Voltaire Kandas' Website: kandasrodarte.com Kandas' Podcast: Gratitude Geek Kandas' YouTube: here ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

On today's show, we're doing something a bit different - a History Pop-Up with show regular Ron Tester. If you love a good delve into random bits of history - you're in for a treat. We share some of our favourite history reads, from the sweeping story of Genghis Khan to the political prowess of Teddy Roosevelt. We also touch on witches, revolutions + the fascinating Habsburg chin. Let me know if you like this strand + we might just make it a regular thing. It's rather lovely to take a break from business books to nerd over our love of the past. Books discussed in this episode: Genghis Khan + the Making of the Modern World - Jack Weatherford In Defence of Witches: Why Women Are Still on Trial - Mona Chollet Theodore Rex - Edmund Morris The Middle Kingdoms - Martin Rady Revolutionary Spring - Christopher Clarke Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

What does being swallowed by a big fish have to teach us about change? More than you might imagine.  Jennifer Brown - an expert in inclusive leadership and author of "How to Be an Inclusive Leader - is back in the studio for our first foray into an Old Testament story.  The well known fish-based tale is our jumping off point to discuss resistance to change, personal growth + the importance of empathy in leadership. Jennifer shares her own transformations + what lessons we can learn from our own ‘whale moments'.  Look for more shows in the Classic strand - where we unpack timeless tales + somehow find relevance to modern business challenges. Books discussed in this episode: Jonah and the Whale - Book of Jonah, Old Testament, The Bible Jennifer's Book: How to Be an Inclusive Leader Jennifer's Website: JenniferBrownSpeaks.com Jennifer's Podcast: The Will to Change Jennifer's LinkedIn: @jenniferbrownconsulting Jennifer's Instagram: @jenniferbrownspeaks ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

On today's show, we take a close look at how the conversations you have every day impact both your work + your brain with neuroscience geek + peak performance expert Eugene Choi. He shares fascinating insights from Judith Glazer's book Conversational Intelligence. We discuss the 3 levels of conversation, how to move a conversation from conflict to collaboration + the neuroscience behind it all. You'll learn practical tips to apply right away. Look for more episode in this Book Huddle strand - where experts share their fave books. Book discussed in this episode: Conversational Intelligence - Judith E. Glazer Eugene's Homepage: destinyhacks.co Eugene's LinkedIn: EugeneKChoi Eugene's Instagram: EugeneKChoi Eugene's Online Community: neurohackingschool.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

How do you feel about nouns being used as verbs?  Kathryn Goldman is very much not a fan – and today we're getting the full force of her Unpopular Opinion on verbification. Turns out it's a hot button topic.  Kathryn is an attorney - a specialist in copyright, trademark + contracts at her Creative Law Center. Which means, she uses words like scalpels. And randomly mucking about with these precision tools, will not stand.  We get into how nouns transform into verbs, the impact on language + how some words flip their meanings completely. It can cause much frustration among word nerds.  Look for more shows in this Unpopular Opinions strand where guests share their hot takes. YouTube video mentioned Rob Words: Words We've Ruined on YouTube Kathryn's website: creativelawcenter.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Today's guest is Dr. Sandra Wilson, a biotechnology innovator + multidisciplinary scientist, about a book that inspired her as a child - Frederick by Leo Lionni. We discuss how this charming tale of a mouse who gathers colours instead of food for the winter resonates with Sandra's own journey. She shares insights on how Frederick's powers of observation, curiosity + ability to inspire relate to the world of science + innovation. Turns out, Frederick the mouse, was also… a scientist. Press play to find out more. Look for more shows in the Classics strand.   Book discussed in this episode: Frederick - Leo Lionni Sandra's LinkedIn: linkedin.com/in/sandra-wilsondk ==== If you'd like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

On today's show, we explore the power of tiny actions to create massive success with Jeff Olson's bestselling book The Slight Edge. I'm again joined in the studio by Leah Rae Getts + Todd Getts, founders of Digital Trailblazers. Simple disciplines like reading a few pages a day, making healthy choices + showing up consistently on social media move you towards success. We also touch on Masterminds as a key part of success, a topic Olson emphasizes throughout his book. If you want to turn your business from a hobby into a money maker, this is the episode for you. Look for more shows in this Book Huddle strand where experts share their favourite books.  Books discussed in this episode: The Slight Edge - Jeff Olson Tiny Habits (mentioned but full title and author not given) Atomic Habits (mentioned but full title and author not given) Leah Rae + Todd's Website: digitaltrailblazer.com Leah Rae + Todd's Podcast: Digital Trailblazer Podcast ==== If you'd like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Eli Trier's back to share her Unpopular Opinion on Habit Formation. Apparently, the one-size-fits-all approach of so many books in this category has not been useful for the neurodivergent amongst us.  Books like James Clear's Atomic Habits have not been kind to those who process information differently  Eli shares her experiences as a neurodivergent person navigating habit formation, highlighting the pitfalls of conventional wisdom + embraces the beauty of diverse thinking.  Look for more shows in this Unpopular Opinions strand. Books discussed in this episode: Atomic Habits - James Clear Steal Like an Artist - Austin Kleon Eli's Website: www.elinortrierstudio.com Eli's Newsletter sign-up: EleanorTriaStudio.com/keep-in-touch Eli's YouTube Channel:  Zuzu's Haus of Cats ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

We know it's vital to understand our clients as much as possible. Yet doing research can be difficult + expensive.   Fortunately Kathryn McGarvey's back in the studio today – she's founder of Nosy HQ which specializes in just this kind of research. Plus she's a seasoned marketer with over 20 years of experience, so understands the business landscape well. We discuss how actually listening to your customers can transform your marketing strategy + why it's essential to separate your personal feelings from the feedback you receive. Look for more shows in this Book Huddle strand where we have experts share their favorite books. And check out Kathryn's earlier appearance in the classics strand where we discussed Rumpelstiltskin – it's one of our best. Books discussed in this episode: Deploy Empathy - Michelle Hansen Kathryn's LinkedIn: linkedin.com/in/kathryn-mcgarvey Kathryn's Website: nosyhq.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

With a book written – it should be an easy step to turn it into a talk, right?  But as so many lack luster talks show, there's a big difference between stood on stage + being compelling on stage. So for today's conversation I brought in Eduardo Placer – story coach, lovely human + knee deep in experience from both the stage and the page, making him the perfect guest to discuss how to create a killer talk to enhance your business. We discuss the importance of centering your audience, the five pillars of trust in communication + how to effectively craft a keynote that's impactful and relevant to your audience Do look for other shows in this ‘Your Biz Needs a Book' series – we've gathered quite the group of experts for you.  Eduardo's Website: www.fearlesscommunicators.com Eduardo's LinkedIn: linkedin.com/in/eduardoplacer ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Tamsen Webster is today's guest + we discuss her fabulous book, Find Your Red Thread. In it she shares a clear, step-by-step method for crafting irresistible messaging.  Tamsen explains the concept of the "red thread" + how it helps businesses connect with their audiences through compelling storytelling. You'll want to hear this, it's one of the best books on messaging I've read for a long time.  Look for more shows in this Author Interview strand.  Books discussed in this episode: Find Your Red Thread - Tamsin Webster The Hero's Journey - Joseph Campbell Start With Why - Simon Sinek Tamsen's Website: messagedesigninstitute.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Today's guest is Max Habeck, a seasoned consultant with a wealth of experience in the big four firms.  We discuss a book Max often used with his senior management teams to help them delegate more efficiently + stop taking on their subordinates' problems. We talk through how leaders often unconsciously become bottlenecks and end up carrying the burdens of their teams. Max explains his practical approach to delegation that transformed how executives manage their time and team dynamics. Look for more shows in this Book Huddle strand where we have experts share their favorite books. Book discussed in this episode: The One Minute Manager Meets the Monkey By Ken Blanchard, William Onken Jr., Hal Burrows Max's Linkedin: linkedin.com/in/maxhabeck ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Kym Medina is in the studio today to discuss a truly vile book. She's sharing her unpopular opinion about the million-copy bestseller + ongoing phenomena that is The 48 Laws of Power by Robert Greene We discuss how unpleasant we found reading it + why it's still being recommended by so many in the business world. Power doesn't have to look like this – it's possible to hold power ethically without climbing over others to get to the top. Look for more shows in this Unpopular Opinions strand where we tackle controversial takes on popular business books. Books discussed in this episode: 48 Laws of Power - Robert Greene The Prince - Niccolò Machiavelli Kym's Website: projectpowerplayer.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

The creative powerhouse that is Matt Olin is back with us today. It's a Classics show and we're looking at Matt's fave book growing up - The Monster at the End of This Book. For no good reason we look at it as a biz book + find lessons for the creative entrepreneur on fear, success + celebrating wins. Matt shares his insights on overcoming self-doubt + the importance of community support in our journeys. And there is a lot of giggling. Look for more shows in this Classics strand where we take books that are very much not business books + consider them as though they were. Books discussed in this episode: The Monster at the End of This Book - Jon Stone Matt's Grant Website: huggrant.com Matt's Main Website: charlotteiscreative.com Matt's Instagram: CLTiscreative ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Something slightly different for today's Solo Show. I'm sharing what I'm testing at the moment + why you might want to do the same. We cover a lot of ground, from the importance of pacing + finding the right rhythm for your work, to why it's important to look for coachability in everyone from staff you're hiring to… yourself. Plus, I share a novel that's still devastating me years after I first read it. Maybe you should read it too? Look for more solo shows – where I get to chat to you directly Books discussed in this episode: Alone in Berlin - Hans Fallada Also known as: Every Man Dies Alone - Hans Fallada Leave me an email or audio message here - lizscully.com/contact ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Jessica Bantom is back with us today to share her Unpopular Opinion. She's an expert in interior design + diversity and author of the fabulous, Design for Identity. We discussed why so many business books tend to be so overly academic, often alienating the very audience they aim to engage. Jessica suggested ways authors can better connect with readers by simplifying their language + incorporating relatable stories, making complex concepts more accessible. This simple shift in perspective could lead to more engaging + useful resources for everyone in the business world. Look for more shows in the Unpopular Opinions strand where we challenge conventional thinking + explore fresh perspectives on various topics. Books mentioned in this episode: The Prosperous Coach - Rich Litvin Design for Identity - Jessica Bantom Storytelling Animal - Jonathan Gottschall Jessica's Website: www.jessicabantom.com Jessica's Twitter: x.com/jessicabantom Jessica's Linkedin: linkedin.com/in/jessicabantom/ Jessica's Book: Design for Identity - Jessica Bantom ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Let's talk about that voice in your head – you know the one, the internal voice that can support or chastise you. Can lift you up or pull you down.  Aneeta Madhavan is in the studio today. She's a leadership + equity coach and knows how to help clients harness that voice for better mental well-being.  We discuss Chatter by Ethan Cross + it gives us practical tips for managing that pesky inner critic + the power of positive self-talk. Look for more shows in this Book Huddle strand where we have experts share their favourite books. Books discussed in this episode: Chatter - Ethan Cross 1984 - George Orwell The Power of Habit - Charles Duhigg Shift - Ethan Cross Aneeta's LinkedIn: linkedin.com/in/aneeta-madhavan Aneeta's Website: TalkingCranes.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

If you're a regular listener, you'll know I'm very pro Mastermind. But it's a sad fact that it can be very hard to find a good one to join.  So, on today's show, we discuss the red flags to look for. Rachel Allen joins – she's a copywriter, business owner + longtime Masterminder in my groups who has just started her own Mastermind. We discuss what makes a real Mastermind (hint: a Facebook group doesn't cut it), why you need a clear theme + outcome + the reason to run quickly away from high pressure sales. I share how to avoid groups that won't be a good long-term fit + Rachel reveals the subtle signs a Mastermind leader might be a narcissist. Look for more shows in this Red Flags strand where we kvetch about the iffier side of the coaching + course based world.  Further Mastermind Episodes:  Salon Masterminds Mastermind Smorgasbord: Which type will you pick? Masterminds: Your Next Step? Mastermind Basics: What They Are + Why You Need One Rachel's Website:  boltfromthebluecopywriting.com Rachel's Instagram: instagram.com/boltfromthebluecopywriting Rachel's email : rachel at boltfromthebluecopywriting.com  ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Joanna Penn's back with us today to discuss her book, Writing the Shadow. Unusually for this prolific author – this book took years to write. In it, she explores the darker aspects of our psyche and how they can enrich our writing + business. In this fascinating conversation, Joanna shares her journey of embracing her shadow side, the importance of self-reflection + how confronting our inner darkness can lead to greater creativity + resilience. Look for more episode in this Your Business Needs a Book strand.   Books discussed in this episode: Writing the Shadow - Joanna Penn How to Write Nonfiction - Joanna Penn The Artist's Way - Julia Cameron Joanna's website: thecreativepenn.com Joanna's podcast: The Creative Penn Podcast ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

If you've spent any time online recently + you run a business of almost any sort, you've probably been inundated with courses on… how to create courses.  Thing is, there are many more types oof courses out there than these ads lead you to believe. So today's show is designed to help you choose the one for you… and if they're even a good fit at all.  My pal Ron Tester is back with us + we sift through the different styles + delivery methods that can make or break your course. We share our experiences, the pitfalls to avoid + why starting with one-to-one clients is crucial before jumping into the course game. Previous Mastermind Episodes Mentioned: Salon Masterminds Mastermind Smorgasbord: Which type will you pick? Masterminds: Your Next Step? Mastermind Basics: What They Are + Why You Need One Books discussed in this episode: Book Yourself Solid - Michael Port Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Michael F. Schein's back with us to discuss niche celebrity, the topic that emerged after our last discussion about his book, The Hype Handbook. Michael breaks down how the internet has transformed the landscape of fame, making it possible for anyone to become a star in their specific niche. We explore strategies for building your own niche celebrity status, from podcast guesting to writing a compelling book. Look for more shows in the Unpopular Opinion strand. Books discussed in this episode: The Hype Handbook - Michael F. Shine Dianetics - L. Ron Hubbard The 7 Habits of Highly Effective People - Stephen R. Covey Michael's book: The Hype Handbook Michael's website: michaelfschein.com Michael's company: microfamemedia.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

It's another Fiction Pop-Up with the fabulous Candice L. Davis. Huzzah. We're sharing fave reads, kvetching about weak endings + discussing the tedious territory of lengthy reads. Barbra Streisand, we're looking at you. We discuss Stephen King (king of the weak endings, it would seem), in a surprise move I rave about a wildly well-reviewed book (bear with me - it's often the sign of a dud) = we happily nerd out about our latest literary obsessions. If you love this strand - look for more Fiction Pop-Ups. They're roughly every 2 months (+ drop me a line to let me know what you're reading).   Books discussed in this episode: Under the Dome - Stephen King On Writing - Stephen King Wellness - Nathan Hill Bleak House - Charles Dickens Anna Karenina - Leo Tolstoy The Ottomans - Mark David Byer Istanbul - Bettany Hughes The Heart Goes Last - Margaret Atwood Oryx + Crake Trilogy - Margaret Atwood Candice's Website:  candiceldavis.com Candice's Podcast:  Nothing but the Words Candice's Instagram: instagram.com/candiceldavis ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Mastermind Groups: They're not just for business strategy. If you caught our Mastermind Smorgasbord show, you'll have heard me mention Salon Masterminds - a concept I've only been sharing with clients + colleagues until now. Today I'm going into detail with my biz bestie Ron Tester. And fear not, we're not talking haircuts - think more 18th-century literary salons (minus the powdered wigs). We explore how to create modern versions of these intellectual gatherings, from intimate dinner discussions to online forums. Whether you're looking to host high-level industry conversations or create a space for sharing game-changing ideas, this episode breaks down how to make Salon Masterminds work for your business. Warning: This episode may cause an irresistible urge to host your own salon mastermind. Though as ever, I'm entirely okay with that. Look for more shows in this Mastermind strand where we explore the ins + outs of Masterminds + how they can elevate your business. Previous Mastermind Episodes Mentioned: Mastermind Smorgasbord: Which type will you pick? Masterminds: Your Next Step?  Mastermind Basics: What They Are + Why You Need One  Ron's Website: rontestercoaching.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

It's another classics episode. This time Kathryn McGarvey + I unpack Rumpelstiltskin. Using a business lens on the old fairy tale, we uncover a need for deep research, client testing + the power of overhearing the right information.  Kathryn McGarvey is a seasoned marketer, client researcher + founder of Nosy HQ. She's got a sharp eye for insights, a passion for problem-solving + a fabulous giggle. Look for more episodes in this Classics strand. There're some absolute corkers such as Jack and the Beanstalk discussed with a mediator + The Emperor 's New Clothes unpacked with a branding expert. Genius (if I do say so myself). Kathryn's LinkedIn: linkedin.com/in/kathryn-mcgarvey Kathryn's Website: nosyhq.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Which Mastermind is right for you? In today's episode, I explore the full spectrum of Mastermind types - from high-powered executive retreats to more intimate implementation groups. I'm joined again by Ron Tester - you'll remember him from our recent episode where he decided to launch his own Mastermind. We use his service + health-based business as a case study to examine which Mastermind format would serve him best. Whether you're just starting to think about running a group or ready to launch one tomorrow, todays show lays out all the different options for you. Think of it as your complete mastermind buffet. And Ron's Mastermind plans might just inspire your own Mastermind adventure. Look for more shows in this Mastermind strand where we explore the ins + outs of Masterminds + how they can elevate your business. Previous Mastermind Episodes Mentioned: Masterminds: Your Next Step? Mastermind Basics: What They Are + Why You Need One Books discussed in this episode: Book Yourself Solid - Michael Port Ron's Website: rontestercoaching.com ==== If you'd like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

If you've spent even a moment online looking at how to improve your business, you'll have read endless versions of ‘identify your client Avatar'.  And as far as I'm concerned, yes you should, but… Rachel Allen copywriter + owner of Bolt from the Blue Copywriting is with us again to share that just maybe you should put your avatar out of its misery instead. Because today's show is another Unpopular Opinion + this one is quite spicy indeed. Oddly, I actually agree with her – but killing? Perhaps not. Listen in to learn what to do instead. And if you enjoy a fresh take to shake up your perspective, look for more episodes in the Unpopular Opinions strand. The Improve Your Messaging Mini-Training Episodes – Liz solo episodes:  #1: Positioning Get super clear on what your business does better than anyone + why that's important to your client. #2: Avatar's Pain – this episode Understand your Avatar's pain – this is crucial for tailoring your messaging and offerings to meet their needs. #3: Core Messaging This show - where we bring it all together to create a refreshed Core Message.  Books discussed in this episode: Buyer Personas - Adele Revella Rachel's Website:  boltfromthebluecopywriting.com Rachel's Instagram: instagram.com/boltfromthebluecopywriting Rachel's email: rachel at boltfromthebluecopywriting.com  ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Branding expert, Appelbaum is back with us today. He's the author of The Brand Positioning Workbook so is the perfect person to discuss The Emperor's New Clothes with – because obviously, if you look at it right – it's all about branding, right? Ulli shares insights on groupthink, the power of dissenting voices + how to navigate the tricky waters of product testing without falling prey to confirmation bias. Plus there's a lot of giggling. This episode is part of our Classics series, where for no reason at all, we take beloved stories + uncover their unexpected business lessons.  Books discussed in this episode: The Brand Positioning Workbook - Ulli Appelbaum The Emperor's New Clothes - Hans Christian Andersen Ulli's Book: The Brand Positioning Workbook Ulli's LinkedIn: linkedin.com/in/ulliappelbaum Ulli's Instagram: instagram.com/firstthetrousers ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Nobody knows pitching better than a screenwriter. So I asked Avery O Williams into the studio to share insights on selling an idea – something every business needs even if you don't think of it as pitching.  Avery knows of which he speaks - he's a talented screenwriter, director + professor at two different universities. We look at how to sell your ideas + yourself effectively, whether in person or over Zoom. He shares his insights on code switching, building rapport, + the importance of following up after a pitch. And there's time to discuss a variety of Percival Everett books too… Avery certainly knows how to give good value in a short time. Just like a good pitch. Look for more shows in this Book Huddle strand where we have experts share their favorite books. Books discussed in this episode: James - Percival Everett The Adventures of Huckleberry Finn - Mark Twain Erasure - Percival Everett American Fiction - Percival Everett Avery's IMDB: Avery O. Williams -https://www.imdb.com/name/nm0930058 Avery's Instagram: @averyowilliams Avery's Facebook: Avery O. Williams Avery's Peloton: @AveryOWilliams ==== If you'd like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Today we're digging into the classic US kids book – Harold and the Purple Crayon. My partner in foolishness is Izolda Trakhtenberg – she's an expert in communication + creativity and has a wealth of experience, from her background in education at NASA to her work as a speaker + podcaster + even, Victorian caroler.  We looked at the importance of ingenuity + lateral thinking in overcoming challenges, drawing parallels between imaginative problem-solving and the entrepreneurial journey. We look at Harold's simple, creative approach to problem-solving - it maps perfectly onto business challenges. Whether he's drawing himself a boat when he's drowning or creating a window around the moon to find his way home, there's something powerful here about lateral thinking and taking direct action - exactly what we need as entrepreneurs. Be sure to look for more shows in this Classics strand, where we continue to uncover the business wisdom unwittingly hidden in timeless tales. Book discussed in this episode: Harold and the Purple Crayon - Crockett Johnson Izolda's Book: Speak From Within Izolda's Main Website: izoldaspeaks.com Izolda's Voice Training site: voicemastery.studio Izolda's Choir Website: philosopherstones.com ==== If you'd like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

In this episode, I chat with Todd + Leah Rae Getts about "The Like Switch" - a book that reveals how FBI agents build trust and influence.   This alone is interesting, but what make it even more so is how Todd + Leah Rae have taken these powerful relationship-building techniques + translated them into the digital world. The Getts are an absolute delight, sharing their journey from network marketing struggles to running their successful online business, Digital Trailblazers. Whether you're creating content, building your online presence, or looking to deepen client relationships, you'll discover why FBI psychology might be exactly what your marketing strategy needs. Look for more shows in this Book Huddle strand where we have experts share their  Books discussed in this episode: The Like Switch - Jack Schaefer Captivate - Vanessa Van Edwards Cue - Vanessa Van Edwards Leah Rae + Todd's Website: digitaltrailblazer.com Leah Rae + Todd's Podcast: Digital Trailblazer Podcast ==== If you'd like more information about my Mastering Mastermind program go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Today, I'm thrilled to welcome back Kirsten Lund - brilliant mediator and creator of Collaboration-in-a-Box. For our classic tale, we dive into the darkly twisted world of Cinderella, exploring the original Brothers Grimm version that's far from the fairy tale we usually think of.  With a focus on the hostile work environment Cinderella endures, we unpack the not-so-pretty dynamics of her family life + the shocking fate of her stepsisters. Kirstin shares her insights on conflict resolution + the importance of psychological safety. This episode is part of our Classics series, where for no good reason at all, we consider well known stories as if they were business books.  Book discussed in this episode: Cinderella – The Brothers Grimm Kirstin's Website: CollaborationSchool.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

In this episode, I chat with Jennifer Brown - the brilliant mind behind todays book, How to Be an Inclusive Leader.  We look at the importance of creating cultures of belonging in the workplace, exploring big concepts like privilege, implicit bias + the what inclusive leadership actually means day-to-day.  Jennifer shares her insights on how small businesses can foster a happier, more equitable environment for everyone.  Look for more shows in this Author Interview strand where we explore the minds of authors making waves in their fields. Book discussed in this episode: How to Be an Inclusive Leader - Jennifer Brown Jennifer's Website: JenniferBrownSpeaks.com Jennifer's podcast: The Will to Change Jennifer's LinkedIn: @jenniferbrownconsulting Jennifer's Instagram: @jenniferbrownspeaks ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Eugene K. Choi is with us today. He's a leadership coach with a deep interest in peak performance + mindset. We discuss the book, the Art of Explanation and how to make complex ideas clear + engaging.  We dig into the challenges of expert knowledge, the importance of empathy in communication, + how a good explanation can create those lightbulb moments for clients. Look for more shows in this Book Huddle strand where we have experts share their  Books discussed in this episode: The Art of Explanation - Lee Lefevre The Art of Explanation - Ross Atkins Eugene's Homepage: destinyhacks.co Eugene's LinkedIn: EugeneKChoi Eugene's Instagram: EugeneKChoi Eugene's Online Community: neurohackingschool.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Biz Book regular, Jessica Bantom is back with us again – she's a DEI expert + interior designer. Today she's sharing how she uses her excellent book - Design for Identity – in her work. We look at how the book fills a gap in the design market.  And how she uses it to bring in more work for herself while raising awareness within the design community. Thought-provoking + practical, our conversation shows how you might want to use your own book too. This episode is part of our Your Biz Needs a Book series, where we not only aim to convince you to write a book – but highlight how authors leverage their books to enhance their businesses.  Jessica's Website: www.jessicabantom.com Jessica's Twitter: x.com/jessicabantom Jessica's Linkedin: linkedin.com/in/jessicabantom/ Jessica's Book: Design for Identity  ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Debbie Jenkins is back with us today – she's an author + publishing expert who's helped nearly 200 people bring their book to fruition.  But today, we're unpacking marketing through the unlikely medium of the Grimm Brothers' Rapunzel. We use it as a jumping off point for a discussion on marketing your biz (or book). This odd lens gives us a different look at a big topic. Plus, there's quite a of giggling.  Look for more shows in this Classics strand where we view well known tales through a business lens. Debbie's Website: debbiejenkins.com Debbie's Book Publishing site: shortvaluablebooks.com Debbie's Books:  Stop Selling Books Nobody Buys  Stop Writing Books Nobody Reads  ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Marsha Shandor is back with us again. She's an expert in storytelling + persuasive communication.  She deeply understands how narrative shapes our lives + influences our interactions – and if that sounds dull, this conversation is filled with her wild enthusiasm for how us humans light up when we're told a good story.  We discuss how story connects us with others + how to use it to navigate difficult conversations with empathy + curiosity. We discuss books focused on both those things. Look for previous Marsha shows, from her author interview to my fave – our 50th episode, where I shared some cracking stories and Marsha explained why they actually work. Fascinating.  And, of course, look for Book Huddles – where experts share their favourite books.  Books discussed in this episode: The Storytelling Animal - Jonathan Gottschall Difficult Conversations - Douglas Stone, Bruce Patton, and Sheila Heen Thanks for the Feedback - Douglas Stone and Sheila Heen Off the Mic - Deborah Francis White and Marsha Shandor Marsha's Instagram: @yesyesmarsha Marsha's Website + Secret Page - Made Just for Us: www.yesyesmarsha.com/BizBookBroadcast ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

In today's episode, I chat with Charlie Haynes, doyenne of fabulous writing retreats.  We discuss what they are, how they work + why they can be a game changer for writers. Charlie shares her decades of experiences running retreats, the importance of carving out time for creativity + the essential role of cake in the process. We also cover how to run them yourself at home or even… online. Yes, online writing retreats are a thing and Charlie's run them. Plus, we give you first hints of my upcoming Reading Retreat (you'll want to come I'm sure, watch this space for more details!)  This episode is part of the Your Business Needs a Book series - where we discuss how you can elevate your business through the power of the written word. Charlie's website: urbanwritersretreat.co.uk Charlie's online version of the Writers Diary: urbanwritersretreat.co.uk/writers-diary-planner To join the waitlist for the reading retreat, go to lizscully.com/retreat. ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

It's another Classic book episode – where we take a book that very much is not a biz book and discuss it as though it was.  And to get into the weeds with me, business coach Michael Roderick is back. He's an expert on messaging, access, + referability and has quite the background including being a Broadway producer + even a teacher. The classic kids book we consider today is ostensibly a cute tale about a mouse, but actually throws up a lot of questions around boundaries + burnout and how over-delivering impacts our personal + professional lives.  It's time to consider our time as valuable currency. Check Michael's earlier episode on Goldilocks and the Three Archetypes  Books discussed in this episode: If You Give a Mouse a Cookie - Laura Joff Numeroff Animal Farm - George Orwell Michael's LinkedIn: here Michael's Website: myreferabilityrater.com Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you'll get insights direct from Michael Roderick on your top talent and archetype order. ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list