Podcasts about bard press

Michael Drew is an expert at transforming big ideas into influence and income. An evangelist for powerful communication, Michael helps clients express their messages in the most compelling, persuasive, and distinctive ways possible. His favorite vehicle? Books. Since 2003, Mike and his book promotion firm, Promote A Book, have guided more than 130 titles onto major bestseller lists — including The New York Times and The Wall Street Journal. Moreover, Mike's methods aren't just for seasoned authors. He helps business owners, entrepreneurs, and professionals write and publish books to fast-track their goals — from raising capital and commanding higher speaking fees to standing out in a noisy market. Another of Mike's companies, BookRetreat.com, offers an immersive, month-long program held in Guatemala that teaches his proprietary process to produce a complete first draft of a book by the end of the retreat. Do you have big, original ideas in need of a megaphone? If so, be sure to hear the actionable insights that Michael Drew shares this week. You can hear a special Monday Morning Radio bonus audio featuring founding host Dean Rotbart and guest Michael Drew discussing the surprising way The New York Times bestsellers list is compiled. It's not how most people think. The free bonus audio is available now at tinyurl.com/MMRDrewBonus.  Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Michael Drew, Promote A Book Posted: April 7, 2025 Monday Morning Run Time: 44:19 Episode: 13.43 RELATED EPISODES: Insights for Authors, Would-Be Authors, and Readers from Bard Press's Todd Sattersten Ray Bard's New Book is Intended to Help Salespeople; But Don't Be Fooled Jay Papasan, Co-Author of “The One Thing,” on How to Accomplish More by Doing Less

``Do not wait for the perfect moment; take the moment and make it perfect.'' - William Shakespeare Check Out These Highlights:  In this episode, we sit down with Michael R. Drew, a renowned literary agent and marketing expert who has helped more than 100 authors achieve New York Times bestseller status. We explore strategies that go beyond writing a great book—how to craft a powerful narrative, build a loyal audience, and leverage innovative marketing tactics to achieve bestseller success.  Whether you're an aspiring author, a thought leader, or a seasoned writer aiming for the next level, this conversation will inspire and equip you with actionable insights to turn your vision into reality. Are you ready to discover what it takes to turn your voice into a New York Times bestseller? About Michael Drew: Getting books noticed is in Michael Drew's blood. Making books the essential reads everyone needs to buy and discuss is also in his genes. He's launched 104 consecutive books onto national bestseller lists and has over 1,000 number-one Amazon titles. Michael has been marketing books for his entire career, perfecting his skills at respected publishers such as Bard Press, Entrepreneur Magazine, Longstreet Press, and Thomas Nelson Publishers.  Beyond helping their books sell well, Michael R. Drew also works with aspiring authors, giving them guidance and support in writing books worthy of bestseller status. He also helps authors build a platform to expand their audience, an essential component of their continuing success. How to Get In Touch with Michael Drew: Email: michael@promoteabook.com Website:   www. Bookretreat.com Free Gift:   Code:  Heard You on Connie's Show  Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.

This week on Veteran On the Move, host Joe talks with Michael Drew, entrepreneur and book marketing expert. Michael shares his journey from working in the publishing industry and to starting his own marketing agency. He reveals how he cracked the code to bestseller lists and now helps authors leverage their books as powerful business tools. Michael emphasizes the importance of working with authors before they even start writing, and discusses key elements of successful book creation, identifying your target audience, and, most importantly, defining your desired outcome and how to measure it. Episode Resources:  Book Retreats Promote A Book About Our Guest    Getting books noticed is in Michael Drew's blood. Making books the essential reads that everyone needs to buy and talk about is also in his genes. With a string of national bestsellers (many of them number-one titles) that reads like an all-star team of today's most popular business writers, Michael loves books.He's launched 131 consecutive books onto national bestseller lists and has over 1,000 number-one Amazon titles. Michael has been marketing books for his entire career, perfecting his skills at such respected publishers as Bard Press, Entrepreneur Magazine, Longstreet Press, and Thomas Nelson Publishers, among others.   About Our Sponsors Navy Federal Credit Union   Navy Federal Credit Union has made it their mission to help people in the military community.  Navy Federal Credit Union is open to all branches of the military, Veterans and their families. They have lots of flexible savings and investing options to help their members reach their financial goals. Don't miss out. The sooner you start building your finances with savings and investing options, the better off they could be in the long run.  At Navy Federal, our members are the mission.        Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.   Want to be our next guest? Send us an email at interview@veteranonthemove.com.  Did you love this episode? Leave us a 5-star rating and review!  Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published 500 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.

You don't have to be an author or would-be author to profit from the reputation-building insights our guest, W. Terry Whalin, shares on this week's episode. Among executives in the book publishing industry, Terry is a rock star. He alone has written more than 60 mainstream books, including a popular biography of Billy Graham.  Among Terry's most popular books is 10 Publishing Myths: Insights Every Author Needs to Succeed. Currently, Terry serves as acquisitions editor for Morgan James Publishing — a hybrid book publishing house — signing business owners and entrepreneurs as authors and coaching them. Founded in 2003, Morgan James became the first publisher to blend the strength, credibility, and distribution of traditional publishing with the flexibility, author involvement, and time to market of self-publishing. When it comes to the publishing industry, Terry has seen it all. This week, he shares the naked truths — good and bad — that all would-be authors must know before they sit down at their keyboards in pursuit of publishing profits and glory. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: W. Terry Whalin, Morgan James Publishing Posted: January 13, 2025 Monday Morning Run Time: 48:21 Episode: 13.31 RELATED EPISODES: Insights for Authors, Would-Be Authors, and Readers from Bard Press's Todd Sattersten Meet the Amazing Founder of FSB Associates, Successfully Promoting More Than 2,000 Books How Influence and Thought Leadership Are Manufactured in the Competitive Marketplace Schedule your free 30-minute reputation consultation with Monday Morning Radio founding host Dean Rotbart. https://tinyurl.com/ReputationToolChest

Mo Bunnell and his colleagues at Bunnell Idea Group have trained more than 50,000 high-end professionals, business owners, and entrepreneurs on the remarkable effectiveness of gifting their expertise to create and maximize client relationships. Mo's new book, Give to Grow: Invest in Relationships to Build Your Business and Your Career, from elite business book publisher Bard Press, is the bible of strategic giving. “The real magic to this approach: It's always your move, and there's always a way to be helpful,” Mo writes. “When you focus on giving, you will remove your own mental roadblocks. You'll be centered on solving the client's problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life.” Walking his talk, Mo is offering — for free and with zero obligation — a suite of Give to Grow resources, including videos, a team launch guide, top lead generation methods worksheet, and 50-plus go-to questions to fast-track your meeting preparation. As Mo says, “A great deal might make your year, but a great relationship can make your entire career.” Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Mo Bunnell, Bunnell Idea GroupPosted: October 21, 2024 Monday Morning Run Time: 55:43 Episode: 13.19 RELATED EPISODES: Insights for Authors, Would-Be Authors, and Readers from Bard Press's Todd Sattersten It Is Our Struggles, More Than Our Successes, That Forge Great Leaders and Entrepreneurs Ray Bard's New Book is Intended to Help Salespeople; But Don't Be Fooled

Hi Friends! Although the podcast is still paused, I'm dropping into the feed this week and next with two very special conversations :) Today is a bonus episode from February for paid subscribers with Todd Sattersten, publisher and owner of Bard Press, and next week features Seth Godin and his new book, This Is Strategy. If you haven't already listened, check out part one here (episode 261) first. Todd is so committed to helping his authors succeed that he only publishes one book each year. Today he's sharing how to investigate and possibly reposition a book when a launch isn't gaining traction, his three-sentence problem statement to attract ideal readers, and why the Table of Contents and first chapter are essential parts of the marketing process.

Get a copy of your GrowBIG Playbook today!   In this episode of Real Relationships Real Revenue, we are talking about books! Writing a book was easily one of the most game-changing things I have ever done for my business. So, I am chatting with our publisher Todd Sattersten, the owner of Bard Press, which only publishes one book a year. Books are an incredible growth tool, and Todd and I are discussing everything you need to know, including the value of a book that connects to your business, how you can scale it up or down for your business, and the practical steps to get started on creating your own book. Topics We Cover in This Episode:    The immense value of writing a book  Small, medium, and large ways to go about writing a book  Real-life examples of how people used books to grow their business significantly How having a book can help you demonstrate your expertise on a topic The easiest entry to writing a book  How to write a book that actually turns into more business for you  The unexpected ways that writing a book can help you  Why creating a book is an act of giving The key point you have to remember if you want your book to help you grow  Important things to understand when writing your book   I hope you enjoyed this episode and that it inspires you to write your book and grow your business! If you want to learn more about Todd and Bard Press, head over to https://bardpress.com/. They are a publisher that collaborates closely with authors to craft and market unique, high-quality business books, focusing on publishing only one book a year.   Also, make sure to head over to Givetogrow.info! It's your one-stop shop that includes a Team Launch Guide, podcast episodes, downloadable posters, lead generation methods, top meeting preparation questions, research citations, and a Secret Chapter. Resources Mentioned: Learn more about Bard Press Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!  

Get a copy of your GrowBIG Playbook today!   In this episode of Real Relationships Real Revenue, we are talking about books! Writing a book was easily one of the most game-changing things I have ever done for my business. So, I am chatting with our publisher Todd Sattersten, the owner of Bard Press, which only publishes one book a year. Books are an incredible growth tool, and Todd and I are discussing everything you need to know, including the value of a book that connects to your business, how you can scale it up or down for your business, and the practical steps to get started on creating your own book. Topics We Cover in This Episode:    The immense value of writing a book  Small, medium, and large ways to go about writing a book  Real-life examples of how people used books to grow their business significantly How having a book can help you demonstrate your expertise on a topic The easiest entry to writing a book  How to write a book that actually turns into more business for you  The unexpected ways that writing a book can help you  Why creating a book is an act of giving The key point you have to remember if you want your book to help you grow  Important things to understand when writing your book   I hope you enjoyed this episode and that it inspires you to write your book and grow your business! If you want to learn more about Todd and Bard Press, head over to https://bardpress.com/. They are a publisher that collaborates closely with authors to craft and market unique, high-quality business books, focusing on publishing only one book a year.   Also, make sure to head over to Givetogrow.info! It's your one-stop shop that includes a Team Launch Guide, podcast episodes, downloadable posters, lead generation methods, top meeting preparation questions, research citations, and a Secret Chapter. Resources Mentioned: Learn more about Bard Press Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!  

Get a copy of your GrowBIG Playbook today!   In this episode of Real Relationships Real Revenue, we are talking about books! Writing a book was easily one of the most game-changing things I have ever done for my business. So, I am chatting with our publisher Todd Sattersten, the owner of Bard Press, which only publishes one book a year. Books are an incredible growth tool, and Todd and I are discussing everything you need to know, including the value of a book that connects to your business, how you can scale it up or down for your business, and the practical steps to get started on creating your own book. Topics We Cover in This Episode:    The immense value of writing a book  Small, medium, and large ways to go about writing a book  Real-life examples of how people used books to grow their business significantly How having a book can help you demonstrate your expertise on a topic The easiest entry to writing a book  How to write a book that actually turns into more business for you  The unexpected ways that writing a book can help you  Why creating a book is an act of giving The key point you have to remember if you want your book to help you grow  Important things to understand when writing your book   I hope you enjoyed this episode and that it inspires you to write your book and grow your business! If you want to learn more about Todd and Bard Press, head over to https://bardpress.com/. They are a publisher that collaborates closely with authors to craft and market unique, high-quality business books, focusing on publishing only one book a year.   Also, make sure to head over to Givetogrow.info! It's your one-stop shop that includes a Team Launch Guide, podcast episodes, downloadable posters, lead generation methods, top meeting preparation questions, research citations, and a Secret Chapter. Resources Mentioned: Learn more about Bard Press Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!  

Imagine if you could decode the publishing industry with an expert who has a unique perspective, and is willing to spill some trade secrets? That's exactly what you'll get from our fascinating conversation with Todd Satterston, owner and publisher of Bard Press. Todd's engineering background gives him a unique, process-driven take on publishing, which has led to the success of his unique model of releasing one book per year. In a world where quantity often overshadows quality, Todd's approach is a breath of fresh air. He believes that focusing on one book allows a publisher to truly understand the author's vision and create a product that resonates with readers. We unravel how this approach is instrumental in creating bestsellers. Todd also shares his expertise on crafting impactful book titles and descriptions, and reveals his strategy for successful book launches. We also discuss the role of airport bookstores for business authors and explore unconventional ways to make them profitable.As we wind up our conversation with Todd, we dive into the world of book placement and distribution, especially for self-published authors. We shed light on the importance of good relationships with distributors and the terms that need to be negotiated for successful book placement. Todd also talks about retail placement options and how they affect the number of copies sold. Tune in and prepare to gain a wealth of knowledge on the book publishing industry, and most importantly, where you can find more about Todd, his books, and Bard Press. You wouldn't want to miss this enlightening chat.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

When a quality publishing house releases only one book a year, you know it will be a blockbuster. That's always been the case with award-winning Bard Press, which has brought out 18 business bestsellers over the past 25 years. This year the business boutique imprint has tapped authors Ed O'Malley and Julia Fabris McBride. Their book, When Everyone Leads: The Toughest Challenges Get Seen and Solved, offers a revolutionary model that allows everyone to claim the mantle of “leader,” no matter how high up or low down they are on the organizational chart. In When Everyone Leads, the authors lay out their five core tenets of leadership. Leadership is an activity, not a position Anyone can lead, anytime, anywhere Leadership starts with you and must engage others Leadership is risky Leadership is about your toughest challenges Ed and Julia know the genuine mechanisms of leadership. The two authors honed their insights into leadership at the Kansas Leadership Center, which they launched in 2007. Ed's background was in government and politics. Julia was an actor turned leadership coach. Working from the premise that the quality and quantity of leadership is the key determinant to prosperity, health, and success for organizations and communities, under their guidance the Kansas Leadership Center has empowered more than 15,000 individuals to set aside outdated concepts of leadership and anoint themselves pathfinders. As Ed and Julia explain to host and award-winning author Dean Rotbart, anyone can lead, anytime, anywhere. Is it your turn to step up? _____ Bard Press — founded by the incomparable Ray Bard and now piloted by veteran author, literary agent, editor, and blogger Todd Sattersten — picks winners. Among its most-recognized titles: The Gift of Struggle: Life-Changing Lessons About Leading by Bobby Herrera  The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary W. Keller and Jay Papasan Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy Williams When Everyone Leads will soon take its place among the pantheon of Bard Press success stories. Photos: Julia Fabris McBride and Ed O'Malley, When Everyone LeadsPosted: January 30, 2023Monday Morning Run Time: 50:49

This episode is about the importance of finding the underlying causes for today's common leadership challenges. It's about not making the mistake of treating symptoms versus the underlying root cause. Learn how curiosity can inspire and provide insight. Often, the objective, analytic thinking that propelled you to the C-suite now needs to be paired with intuition and conceptualization for you to see the trends and patterns of issues. If you're not a CEO, you can learn to think like one and increase your value to the organization. Listen to the end for the listener challenge!   https://bit.ly/TLP-335   Key Takeaways [1:26] This week's topic: focusing on the problem. Jim recently talked to a client who had set a goal. The goal was a solution to a problem, for example, buying a new system that would run the company and fix everything. While talking about the solution, the client was not talking enough about the problem. Solving the problem is the goal. Does this solution, or another solution, solve the problem? [3:01] Jim thinks this is important because as consultants and coaches, Jan and Jim's job is to dig into the problem, not just provide a solution. Jim worked with Bard Press on a book, and his contact, Todd, kept reminding him to focus on the problem. Jan and Jim recently interviewed Dre Baldwin who also said to focus on the problem! So this is a timely topic. [3:47] Jan quotes guest Brian Caulfield saying, “Sell the problem, not the solution,” as the most quotable quote of the podcast. When people look at problems, they often neglect to look for the root cause. They come up with an “either this or that” solution; the best solution might be “this and that.” Jan refers to Peter Senge and the Fifth Discipline, using systems thinking to figure out the problem. [4:45] The Pairin Behavioral Surveys that Jan has run find that 95% of the time, people score very high in Objective-Analytical and very low in Intuitive-Conceptual. Intuitive-Conceptual is about understanding the root causes of things and being open-minded. [6:18] When Jim does sales training, he goes back to Sandler for the Dummy Curve. When you get a new salesperson, who doesn't know a lot about the product, but they're successful right away, for two reasons: They don't know enough about the product to talk about the product, so they ask a lot of questions centered around the problem. That creates an affinity with the customer. [7:48] Does the product solve the problem? No one cares how the product works if it solves the problem. Focus on the problem. When you don't know how the product works, you have no choice but to focus on the problem. You ask questions that define the problem better. If the sales force knows too much, they want to show their mastery and talk more. That ruins the sale. [8:25] The Dummy Curve is that you come in, you have success, and then you lose it the more you learn. Jim coaches leaders not to train new salespeople too much on the product. Talk to them about the problem that their product solves. Coach them on the business problems people have that invite your product and solution. Have them be more curious about those. [9:25] Jan sees this episode as emphasizing the power of the question. Jan has been coaching about coaching and asking difficult questions. A better approach to a difficult conversation is “Hey, Jim, how do you think that meeting went?” rather than “Hey, Jim, you know what you did in that meeting?” The higher up we go, we need to be better about the questions. [10:16] Jan coached someone about presenting to a high level in the organization. The presenter was rehearsing what to say to influence a decision. Jan asked, “What objections and resistances do you expect?” They discussed how answers to objections could be questions and they considered sample questions. Questions don't have power unless you're curious about the problem and the root cause. [11:40] Talk about task conflict and not personal conflict. Depersonalize the difficult conversation. Focus on the issues. What is the problem that we need to solve together? Jan brings up an example of heating service people who got to the root cause of his problem. If you understand the root cause, you can at least put a bandage on it. Without knowing the root cause, that's about all you can do. [14:47] Some reasons people are content with a bandage instead of getting to the root of the problem are that they don't have time, they don't care, competing priorities, or having so many problems crossing their desks that they don't notice how big one specific problem is. They don't have curiosity, or they have a bias toward quick action. Jan compares it to being seen by a dismissive doctor. [18:01] Jim refers to his upcoming book. The first part of the book is about diagnosing business symptoms. We sometimes mistake the symptom for the problem. Jim shares a story from the book about his father, having abdominal pain in his 60s. The doctor refused to look at the pain as the problem but recognized it as a symptom of an abdominal aortic aneurysm. She saved his life with surgery. [22:08] Jan explains the levers of change: people, incentives, structure, and process. Leaders are rewarded for being problem solvers so the incentive is to solve problems fast. At a certain point, when they start taking on high levels of responsibility, the job shifts from doing to thinking. Jan tells people to think like a designer. Look at each lever. It's not always an issue for coaching to solve. [24:25] If you're not the CEO but you want to be a valuable employee, think like a CEO. Help the CEO see what they might not be seeing. CEOs need to look at the broad performance of the organization and see the patterns, then dig and understand what's behind those patterns. Past guest, Jim Gilmore, author of Look, wrote about seeing through binoculars, field glass, and microscope. CEOs need a field glass. [26:35] People are worried about budgeting for the next year and they're all worried about low sales numbers. They're looking for things to cut from the budget instead of asking what it would take to increase their sales for the next year. Jan always asks where the assumptions behind the budget are coming from.  [28:07] Jan notes that scaling means doing more with less by getting more productive and becoming more efficient. Jim asserts that the companies that don't panic during downtimes but invest wisely can grow at great paces compared to those who batten the hatches and shrink. Always seek to understand the problem before solving it. [29:30] Look at the number of companies that were created and grew prodigiously in the Great Depression. The Great Depression was awful. The tech giants of today did not panic during the dot.com bust. They doubled down and grew. There are opportunities all the time but if you're fixated on a solution, you will not see the opportunities that surround you. [30:39] Jim offers an audience challenge: Pay close attention over the week. Listen twice as much as you talk and listen for where you hear either yourself or other people so enamored with a solution that they are missing the real point of understanding the problem. If you recognize that moment, redirect the conversation; ask a question to understand. You will find a more productive outcome on the other side. [32:03] Jan reflects that Jim's audience challenge will take temperance, self-discipline, and self-awareness to understand your effect on other people. Jim and Jan invite you to get in touch with your feedback on these Jim and Jan episodes and suggestions for what subjects you would like Jim and Jan to talk about next. [33:18] Closing quote: Remember, “It isn't that they can't see the solution. It is that they can't see the problem.” — Gilbert K. Chesterton   Quotable Quotes “When we spend too much time talking about the solution, the trap we fall into is that we limit the possibilities for what the real solution could be because we're not spending enough time talking about the problem.” — Jim “What course of action is going to be the best path toward the future?” — Jim “It goes back to the Fifth Discipline — what Peter Senge wrote about systems thinking.” — Jan “I say to leaders, ‘What got you here is your ability to see patterns … and make quick decisions. … But those quick decisions are based on paradigms and biases. As a high-level leader, you need to suspend that, have … an open mind, and figure out what's causing this.'” — Jan “Talk to [new salespeople] about the problem that your product solves. Coach them on the business problems people have with regard to your product and solution.” “We need to talk about process and task conflict and not personal conflict.” — Jim “Too many times, we look at a symptom and we don't realize — we think it's the problem but it's just the symptom and … the real business problems are masked by those symptoms.” — Jim “Everybody's got blinders on.” — Peter Drucker, quoted by Jan “If you're not the CEO but you want to be a really valuable employee, think like a CEO.” — Jan “We all know that scaling means you're doing more with less. Not because we're working people harder but because we're getting smarter, we're getting more productive, and we're getting more efficient. Not because we're driving people like machines.” — Jan “Look at the number of companies that were created and grew prodigiously in the Great Depression. … You could say times were different, but they're not.” — Jim   Resources Mentioned Theleadershippodcast.com Sponsored by: Darley.com Rafti Advisors. LLC Self-Reliant Leadership. LLC Interact with Jan and Jim on LinkedIn, Facebook, Twitter, and Instagram Bard Press Brian Caulfield The Fifth Discipline: The Art & Practice of The Learning Organization, by Peter M. Senge Systems Thinking PAIRIN Survey Michael Simpson Sandler Training Peter Drucker Look: A Practical Guide for Improving Your Observational Skills, by James H. Gilmore Harry Chapin  

In the first episode of 2022, Todd Sattersten, Publisher at Bard Press, discusses his research on The Magic Number: the number of units a title has to sell in the first year in order to go on to be a greater success. This conversation was inspired by Todd's insightful blog post from April 2021 on this topic, which I highly recommend you read. Todd's research into self-help and business books shows that if a title does not sell 10,000 copies in the first year after publication, there is only 11% chance that that title will ever sell more than 10,000 copies. However, if a title does sell 10,000 copies, it has a 40%-50% probability of selling enough copies to move into the next lifetime sales target of 25,000. This research sheds some light on a particularly important topic that publishers should be aware of, and Todd and I were able to dig into some of the strategies that he uses at Bard Press to ensure that every title gets the support it needs in the first year, and beyond. You can follow Todd's thoughts on publishing at the Bard Press Blog, and on LinkedIn. --- Send in a voice message: https://anchor.fm/booksmarts/message

Bard Press only takes on one new book project per year, but when they do, they blow it out of the water with bestsellers like The ONE Thing by Gary Keller and Jay Papasan or Jeffrey Gitomer's Little Red Book of Selling. Bard Press is managed by Todd Sattersten and in this episode, he'll talk about how his publishing company chooses who to work with and what any author can learn about writing a better book from their process. Todd's Links: https://www.instagram.com/toddsattersten/  https://www.linkedin.com/in/toddsattersten/  https://twitter.com/toddsattersten  https://bardpress.com 

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares: About his work in the world and books What is required for an author to successfully market and sell their book How the idea that you have to get the problem right and how he thinks the book, The ONE Thing, demonstrates that principle The difference between selling books and marketing books As it relates to sales and marketing, tactics that he recommends that apply universally Why selling 10,000 books in the first year is so important  For our show notes, including action steps, and resources, visit: https://bit.ly/3wTJplz Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

How do you say “One Thing” in Chinese? Or Spanish. Or Russian? Since Jay Papasan first spoke with host and award-winning journalist Dean Rotbart in April 2013, Jay’s mega-bestseller, The One Thing, co-authored with Gary Keller, has been translated into 40 foreign languages. The wisdom contained in their book, obviously, is universal. Jay’s premise is that everyone should decide on what matters most in their personal and work lives, and then focus their energy on one thing at a time. Voted one of the Top 100 Business Books of all time, The One Thing, from the incomparable Bard Press, is one life-changing concept that you can’t afford to miss. [Pick up your own copy of “The One Thing” here.] Photo: Jay Papasan, “The One Thing”Originally Posted: April 29, 2013Best of Monday Morning Radio Update: January 11, 2020Monday Morning Run Time: 26:42

Hersch Wilson is a volunteer firefighter-EMT who is committed to revealing how first responders can guide us in ways to act more effectively in our own lives. With insightful and practical wisdom he advises, and it is his experience, that it is helpful to approach life’s inevitable emergencies with the intention to remain calm and act creatively. He is the author of: Play to Win!: Choosing Growth Over Fear In Work And Life (coauthor with his late father, Larry Wilson) (Bard Press; Revised Edition 2004) and Firefighter Zen: A Field Guide To Thriving In Tough Times (New World Library 2020)Interview Date: 9/25/2020   Tags: MP3, Hersch Wilson, Talmud, the pandemic, Otis Maxfield, M.D., CISD, critical incident stress debriefing, FOMO, fear of missing out, adrenalized, grief, grieving, courage, pandemic 2020, fear, being useful, King Midas, happiness, Personal Transformation, Health & Healing

Todd Sattersten is an author, literary agent, editor, blogger, and since January 2019, deputy publisher at Bard Press, the boutique house responsible for the success of The Little Red Book of Selling, The Gift of Struggle, The One Thing, and, of course, the incomparable Wizard of Ads Trilogy by Roy H. Williams. Todd makes his living, in part, by trying to forecast where consumer taste in reading — specifically in business books — will be a year or two down the road. He is an acute observer of the industry; what’s hot, what’s not, and what’s likely to be the next in-demand topic. Whether you’re already an author, a would-be author, or an avid reader, as host and award-winning journalist Dean Rotbart explains on this week’s edition of Monday Morning Radio, Todd’s analysis of current trends in the book industry and what’s driving them is intelligence that every owner and professional can profit from.  Click here to hear a preview of Monday Morning Radio’s free, live, panel “Understanding TikTok and How It Can Turbocharge Your Sales.” Co-Hosted by Dean Rotbart and Evan Morgenstein, founder of The Digital Renegades, the panel takes place on June 18th at 11:30 am EDT. Registration is now open at http://tinyurl.com/MMRTikTok. Preview our new Monday Morning Radio community, Small Business Paramedics, featuring expert advice on how to buttress your business and reach your goals. Coming Summer 2020.   Photo: Todd SatterstenPosted: June 8, 2020Monday Morning Run Time: 1 hour, 7 minutes

In his new book, The Gift of Struggle – out today from Bard Press, Bobby Herrera tells the true-life story of how the hardships he faced as one of 13 children in a Mexican migrant family, provided him the drive and backbone to make possible the impossible. More importantly, Bobby shares specific life-changing lessons about leadership that turns conventional wisdom on its head. It is the formula that Bobby used to launch Populus Group in 2002 and build it into a $500-million-a-year HR services company – one of the fasting growing such concerns in the United States. What makes Populus Group a role model for many businesses – large and small – is not its size, but its culture. As Bobby details in The Gift of Struggle, after a rocky start as CEO, he learned to foster a sense of purpose, mutual trust, and community among his employees. Bobby is an evangelist for compassionate leadership. A key characteristic of compassionate leaders, he tells host and award-winning journalist Dean Rotbart, is recognizing that everyone struggles – from the migrant workers of rural America to the silver-spoon babies of the Ivy League – and that at the end of the day, we all – more or less – strive for the same thing: to believe our lives matters. Rotbart, who doesn’t just read the books of guests who appear on his program, he devours them, says he scribbled notes throughout The Gift of Struggle, including on many pages that provided him actionable steps. Bobby, soon to be a bestselling author, is only the latest in a long line of popular authors published by Bard Press, headed by the incomparable Ray Bard, and deputy publisher Todd Sattersten. Among Bard’s best-known titles:  The One Thing by Gary Keller and Jay Papasan; Jeffrey Gitomer’s Little Red Book of Selling; Nuts! – the story of the legendary Herb Kelleher and Southwest Airlines; The Wizard of Ads Trilogy by none other than Roy H. Williams, and Fired Up Selling, Ray Bard’s own collection of wonderful quotes designed to inspire, energize, and succeed. It is so common in life to conclude that our struggles are what hold us back. Without them, we tell ourselves, we could accomplish so much more. But Bobby explains that such thinking is erroneous. Adversity, properly harnessed, can become the rocket fuel of personal and professional growth. Purchase your own first-edition of The Gift of Struggle by clicking here. Photo: Bobby Herrera, Populus GroupPosted: June 3, 2019Monday Morning Run Time: 50:37  

Responsibility limits your Freedom,and freedom is a good thing.So is responsibility wrong and evil?Sigh. The only hard choice in lifeis the choice between two good things.Justice and Mercyare at opposite endsof a teeter-totter.Honesty and Loyaltywrestle in your heart,do they not?Opportunity and Securityare inversely proportionate.One will decreaseas the other increases.These are a few of the examples that spring to mind when we read the words of the Nobel Prize-winning physicist, Niels Bohr: “The opposite of a correct statement is a false statement. But the opposite of a profound truth may well be another profound truth.” Keep in mind that Niels was a physicist, not a philosopher. Jonathan Haidt shines some light on this subject in his book, The Righteous Mind, citing a wealth of research that indicates how our beliefs come primarily from our intuitions, with rational thought coming afterward, to justify our initial beliefs. That's an uncomfortable thought, I agree. But does that make it wrong? Fifteen years before Knopf Doubleday published The Righteous Mind, Bard Press published The Wizard of Ads. On its frontispiece you will find The Seven Laws of the Advertising Universe. The third law is this: “Intellect and Emotion are partners who do not speakthe same language. The intellect finds logic to justifywhat the emotions have decided. Win the heartsof the people, their minds will follow”I was able to write those words with confidence because Dr. Roger Sperry won the Nobel Prize in 1981 for his documentation of brain lateralization, which says in effect that we don't have a single brain divided into two halves so much as we have two separate, competing brains. Our left hemisphere is logical, rational, sequential, deductive reasoning. It also contains the language functions. Our right hemisphere recognizes patterns and is intuitive. These can be patterns of behavior, patterns in history, or patterns in auditory or visual phenomena. But our right hemispheres don't know right from wrong, true from false, or fact from fiction. That's the left brain's job. Speaking of the brain, Dr. Sperry said, “Each hemisphere of the brain is indeed a conscious system in its own right, perceiving, thinking, remembering, reasoning, willing, and emoting, all at a characteristically human level, and . . . both the left and the right hemisphere may be conscious simultaneously in different, even in mutually conflicting, mental experiences that run along in parallel.” So we have an uptight, suspicious, legalistic left brain, and a free-wheeling, ready-to-party, intuitive and mystical right brain that doesn't require proof or evidence. It is always willing to believe. Was evolution the origin of our species, with our brains evolving over billions of years, or did God simply create us this way? In any event, you can be sure that we have opposing brain hemispheres for a reason. I wonder what it is. Roy H. Williams

Life-changing decisions often seem small on the day we make them.1978 – Everyone had gone home. I was in the warehouse alone, waiting for Pennie to come and pick me up. I had been installing guttering on houses all day. The job paid $5 an hour. We had just one car. Bored, I looked in the phone book to see if Tulsa had one of those pre-recorded “dial-a-prayer” lines I might call to pass the time. There were three of them. I called. I was appalled. Later that night I saw my friend, “Cheerful Charlie” Myers, and told him how devastatingly bad those messages had been. My secret hope was that Charlie would volunteer to create a more interesting daily message. I said, “Someone ought to…” Before I could finish that sentence, Charlie reached into his pocket, grabbed my wrist, turned my palm upward, slapped a 10-dollar bill into it, looked into my eyes and said, “And you're just the man to do it. Here's ten bucks. Let me know what number to call after the equipment is installed.” I had allowed my alligator mouth to overload my mockingbird butt, and Charlie called me on it.That ten dollars would be the only money I would ever collect from “Daybreak,” my daily recorded message, because I never told anyone how they could get in touch with me. The daily call count got so high that Pennie and I had to install rollover lines and lease additional equipment because too many callers were getting a busy signal. I was spending about 3 hours of writing time each day and 25% of our household income each month to fund an enterprise from which there was never a plan for return-on-investment. But it was the ultimate Masters Class on Ad Writing.If you write a new message – 7 days a week – that is interesting enough to cause complete strangers to voluntarily dial a phone number each day to hear that message, your friends are going to ask you to start writing ads for them. But ad writing takes a lot of time. So much, in fact, that “Daybreak” became a weekly 1-page fax called The Monday Morning Memo. That fax later became an email and a podcast. You're reading it, or listening to it, right now. 1998 ­– exactly 20 years after Cheerful Charlie Myers slapped that 10-dollar bill into my hand, Bard Press collected 100 of those memos and The Wizard of Ads became Business Book of the Year. Secret Formulas of the Wizard of Ads (1999) and Magical Worlds of the Wizard of Ads (2001) became New York Times and Wall Street Journal bestsellers. Then Pennie found a 21-acre plateau that overlooked Austin from 900 feet above the city and suggested that we build a campus for artists and entrepreneurs. 2018 – exactly 20 years after The Wizard of Ads was published – I'm preparing to turn Wizard Academy over to a new generation of leadership and begin the next chapter of my life with the Princess. But that's enough about me. 2018 – Let's talk about you.  Have you mapped the journey that brought you to where you are? I just showed you how to do it. Find a moment that, in hindsight, looks to be auspicious. Begin your map at that point in time. Look back at other positive, pivotal moments. Figure out where they should be on your map. Connect the dots. The fun of this exercise is that it: reminds you of who you are. focuses your attention on good, not bad, memories. gives you a glimpse at what might – just maybe – be around the corner. And now a Traveler's Blessing for you that I condensed from the Tefilat Haderekh, the traditional Hebrew traveler's prayer: May God guide your footsteps toward peace, and cause you to reach a happy destination. May he rescue you from the hand of every foe, and every ambush along the way. And may you have a wonderful time. Roy H. Williams

Ray Bard is one of the most successful business publishers in the world. He published The ONE Thing and the best-selling sales book of all time, The Little Red Book of Selling. Ray's newest bestseller is Fired Up! Selling, a quote book for salespeople.   We talk about what it takes to create a bestseller, and you get a peek into the mind of a marketing genius. Ray's insight goes much deeper than writing – it applies to any business, product, or service.   We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.   Time is running out! Join us for our first live event: What: The ONE Thing Goal-Setting Retreat When: November 30th, 2017 - December 1st, 2017 Where: Austin, Texas How: the1thing.com/event     The ONE Thing to Implement From This Episode: This conversation isn't just about books – it's about business and serving people at the highest level. When you look at what you do, is there a deep-felt need? Is it a small market or a big market? Are you selling hope?   And out of everything you heard today, what is the ONE thing you can take action on today?   Open up your calendar and schedule 15 minutes so you can create a plan for putting it into action.   In this episode you will learn... [3:30] Why Ray focuses on publishing just ONE book at a time (compared to the average publisher, which releases 2-500 books a year). [9:00] Why you have to "create" a bestseller – you don't just write one. [12:00] How you can assess the size of a market (number of potential customers) and a market's depth (the strength of the felt need), and then leverage that information to market your product or service. [24:10] What you need to ask yourself (and do) before you start creating a new product or service. [35:20] Why all you need to have a successful and thriving business is 1,000 raving fans.   AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Check out our awesome blog! [FREE Training] How to Start Time Blocking TODAY!   Links & Tools From This Episode   Learn more about Bard Press   Join the Fired Up! Selling Project: FiredUpSellingProject.com   The Little Red Book of Selling by Jeffrey Gitomer Fired Up! Selling: Great Quotes to Inspire, Energize, Succeed by Ray Bard   Read: “1,000 True Fans” by Kevin Kelly --   Do you ever feel like you’re so focused on the future that you forget to be present in the moment?   We know that stopping to celebrate the moments that matter is required, and that’s the purpose behind JavaPresse Coffee Company. Everything JavaPresse does is designed to help you enjoy a moment that you craft for yourself, every day, and their coffee is unique because it’s organically grown, ethically sourced, and roasted fresh to order.   To craft your next moment that matters, head over to the1thing.com/coffee and use the coupon code ONETHING to get 15% off your first three months of shipments. --   Production & Development for The ONE Thing Podcast by Podcast Masters

When you're trying to transfer a thought or a feeling to someone else, the impact of your communication will be determined by the following equation:How big is the thought in your mind, or the feeling in your heart? How quickly can you transfer it? The Law of Impact (or force,) documented by Isaac Newton, applies to communication as much as it does to physics: impact is the product of mass (size and weight) times acceleration (speed.) How massive is your thought or feeling? How quickly can you transfer it? The works of illustrators like Norman Rockwell and painters like Andrew Wyeth are often criticized as being “too obvious.” But the visual communications these artists produced were among the 20th century's most recognizable works of art. Rockwell and Wyeth became famous because they were able to communicate big ideas clearly and quickly. Today I'm going to help you do the same with words. Have you ever noticed how short quotes pack a greater punch than long ones? The fewer the words, the greater the impact. Shorter hits harder. Boring people take too long to say too little. Interesting people know what to leave out. The best way to get good at this is to fill your ears with it. As you read, so will you write. If you read the writings of long-winded people, you will learn to wrap a great many words around a small idea. But if every day you read big ideas condensed into few words, you will soon be able to speak and write with greater impact.“The best way to become a successful writer is to read good writing, remember it, and then forget where you remember it from.” – Gene Fowler (1890 – 1960)Ray Bard published my Wizard of Ads trilogy 19 years ago. We made the New York Times bestsellers list together. The second book in that series became the Wall Street Journal's #1 business book in America. More than 50 percent of the books published by Bard Press have become New York Times and Wall Street Journal bestsellers. No other publisher has achieved even 10 percent. As a young man, Ray sold books from door to door and he's been collecting quotes about selling for more than 40 years. His jury of more than 1,000 quote judges spent an entire year evaluating and voting on the best-of-the-best from Ray's collection. Today, August 7, 2017, is the day these quotes are finally available. Maximum thought in minimum words. Fired-up! Selling. https://smile.amazon.com/Fired-Up-Selling-TM-Energize/dp/1885167830/ref=sr_1_1?ie=UTF8&qid=1501509292&sr=8-1&keywords=fired+up+selling+quotes (This small book) is a gorgeous work of art. It looks like embossed leather but Ray swears no animals were harmed. Three silk placeholder ribbons. Full-color on every page. The distilled essence of a lifetime collection. Think of it as a textbook that teaches you how to say big things quickly. Roy H. Williams

Ray Bard is the founder of the business publishing house Bard Press. Over the last 30 years, half of Bard Press's books have been on bestseller lists, including The ONE Thing with over 1 million books sold and the all-time bestselling sales book in history, The Little Red Book of Selling with over 3 million sold. He came on the podcast to talk about his own new book Fired UP! Selling: Great Quotes to Inspire, Energize, and Succeed as well as to share the 4 things every business book must sell.

One of Ray Bard’s favorite quotes in Fired Up! Selling, his compilation of great quotes out today (Monday, August 7th), comes from comedian Steve Martin: “Be so good they can’t ignore you.”     Which, says host and reputation coach Dean Rotbart, is an apt description of every book that Ray and his Bard Press publishing house produce, including bestsellers The ONE Thing; The Little Book of Selling; and, of course, The Wizard of Ads Trilogy, by Roy H. Williams. In asking more than 1,200 quotes judges to help him select the 324 quotes used in Fired Up! Selling, Ray’s intention was to inspire, energize, and help salespeople succeed. But as Rotbart and Ray demonstrate on this week’s special edition of Monday Morning Radio, Fired Up! Selling is overflowing with wise words to motivate us all. To order your copy of Fired Up! Selling right now, visit www.TinyUrl.com/RayBard.   Photo: Ray Bard, Fired Up! Selling  Posted: August 7, 2017 Monday Morning Run Time: 42 minutes 42 seconds 

Listen as Kevin Harrington and Seth Greene interview Michael Drew, the genius behind 88 consecutive Best-Selling books! Discover: The controversy over the changes to the NYT best-seller list. How e-book sales count towards your best-seller status. How a book can explode your business! Getting books noticed is in Michael Drew’s blood. Making books the essential reads that everyone needs to buy and talk about is in his genes. With a string of national best sellers (many of them number-one titles) that reads like an all-star team of today’s most popular business writers, Michael loves books. He’s launched 82 consecutive books onto national best seller lists, and has over 1,000 number-one Amazon titles. Michael has been marketing books for his entire career, perfecting his skills at such respected publishers as Bard Press, Entrepreneur Magazine, Longstreet Press and Thomas Nelson Publishers, among many others. He has mastered the intricacies of publishing, and has adapted to today’s fast-evolving industry. Promote A Book was founded to work directly with writers. Beyond merely helping their books to sell well, Promote A Book also works with authors on an essential component of their continuing success: building a platform for their writing that will expand their audience. Through his speaking engagements, career coaching, and the use of personas to intensify the effectiveness of copy, Michael has created a new generation of thought leaders. He has helped them to become even more effective entrepreneurs who nourish today’s idea-hungry marketplace. Michael has observed up-close the shifting dynamics of the publishing industry and how content reaches today’s varied audiences. As a result, he has expanded Promote A Book’s services to include consulting and planning on everything from Internet distribution and website building, to video creation, book trailers, podcasting, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello everyone, and welcome back. I am a very big fan of Jeffrey Gitomer and I bought a book in 2006 called The Little Black Book of Connections. This is a great read (not too long) from Jeffrey that talks about very important ways to connect and keep connected in the work place, as well as our personal lives. Check it out, and enjoy!   Please check out my new website - www.cjevolution.net.  Patrick    Jeffery Gitomer's - Little Black Book of Connections. 6.5 Assets for Networking your way to Rich Relationships. Bard Press, Austin (2006). 

Would it help if you spent 10,000 hours "practicing" at trading? Consider this: "Alex Van Halen has said that when he would go out at night his brother Eddie would be sitting on his bed practicing the guitar, and when he came home many hours later Eddie would be in the same place, still practicing. That’s the journey of mastery— it never ends." - Keller, Gary; Papasan, Jay (2013-04-01). The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results (p. 177). Bard Press. It makes me wonder: Is there such a thing as the 10,000 Hour Rule for traders? I'm not sure there is. But what if you spent 10,000 hours over the next 10 years doing something more fulfilling than trading? You could do some incredible things. For more information: http://robbooker.com

The Fired Up Selling Project is a nationwide campaign to identify and showcase the top 300 statements ever made for brightening the spirits and focusing the minds of sales professionals and entrepreneurs. Would you like to be one of the judges who gets to decide which quotes make that list? Ray Bard, the owner of Bard Press (and the first-ever chairman of the board of Wizard Academy) is inviting you to help him select the final 300 quotes that will be published in 2016 and sold in bookstores nationwide. Ray tells reputation coach and Monday Morning Radio host Dean Rotbart all about it this week. You’ll be glad you listened. And you can quote us on that. Photo: Ray Bard, Bard PressPosted: November 9, 2015Monday Morning Run Time: 34 minutes 38 seconds Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour FREE phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200. Limited slots now booking for November and December 2015.   

Michael R. Drew is a maverick who gets results. Marketing books for his entire career, Michael's become the world's most successful book promoter, having launched nearly 75 consecutive books onto best-seller lists, many of them number-one titles. Michael honed his skills at such respected publishers as Bard Press, Entrepreneur Magazine, Longstreet Press and Thomas Nelson Publishers, among others. He has mastered the intricacies of publishing and, in adapting to today's fast-evolving industry, Michael founded Promote A Book to work directly with writers to help them spread their message. Learn how to create winning books that win hearts and minds on todays show.

Each of us has one secret to unlocking our true potential in business and in life.  In their new business book - The One Thing -  bestselling authors Gary Keller and Jay Papasan chart the way for busy people to identify the one area of their lives that will allow them to accomplish much more by doing less.  Their book is published by Bard Press. On this week's Monday Morning Radio, Jay talks about the advantages of having a one-track mind.  It helped Jay's co-author, Gary, build the largest real estate franchise in America, Keller Williams Realty.  What's Your One Thing?  Listen and you may very well discover your unique key to extraordinary results. Of yes, if Bard Press sound familiar, it's because Ray Bard is also the publisher of the bestselling Wizard of Ads Trilogy.  All told, tiny Bard Press has brought 15 national bestsellers to market, earning it the title, "America's Best-Selling Business Book Publisher."   Jay is interviewed by Wizard Academy faculty member Dean Rotbart, who along with wealth management expert David Biondo co-hosts the weekly Business Unconventional radio news magazine broadcast on 710 KNUS AM in Denver. Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free! Monday Morning Radio Run Time: 26 mins and 03 secs

Been Read, Being Read, Will be Read Jeff says I have a confirmation bias, a strong attraction to information that reinforces my convictions and helps me prove my point. That makes sense. I'm an ad writer. Does anyone really want their ad writer to be unbiased? The job of the ad writer is to: 1. discover a persuasive perspective, and 2. develop a distinctly memorable voice for the ad campaign, and 3. find supporting evidence that clearly demonstrates your company and your products to be the only intelligent choices in your category. Yes, I have a confirmation bias. It makes me a living. ARay Bard is a good friend and the publisher of most of my books, including the Wizard of Ads trilogy. So if Ray published a book and I thought it was crap, I'd love that book anyway. But that's not what's happening today. The ONE Thing says what I've tried to say for years, but haven't been able to say nearly so clearly. This book will sharpen your focus, cut away your distractions, and zoom your ability to achieve the ONE thing at which you aim your heart. The ONE Thing is written from a powerfully persuasive perspective and includes a lot of interesting, supporting evidence. Do you have a dream? The first step toward making that dream come true is to read The ONE Thing. Mark my words: The ONE Thing will leap onto the business bestseller list. Gary Keller with Jay Papasan. Bard Press. A friend sent me a copy of Steal Like an Artist after reading my advice to “repurpose the proven.” (http://mondaymemo.wpengine.com/newsletters/better-than-creativity (Better Than Creativity,) the Monday Morning Memo for January 28, 2013) You'll read Steal Like an Artist in about 30 minutes but it will forever change how you look at creativity. I hope to get the author, Austin Kleon, to Wizard Academy later this year. If you can afford both books, buy them both. I feel stronger and better for having read them. And I usually hate nonfiction. Maybe it's just more proof of my confirmation bias, but even though I felt like I already knew what these books were telling me, they made me feel brightened and tightened. Confident. Hopeful. Bouncy. I believe they'll make you feel the same way. Now let's talk about fiction. bIn Carlos Ruiz Zafón's international bestseller, The Shadow of the Wind, Daniel Sempere is a boy whose father takes him to the Cemetery of Forgotten Books, a huge library of old and obscure titles. According to tradition, everyone initiated to this secret place is allowed to take one book from it, which he must then protect for life. “This is a place of mystery, Daniel, a sanctuary. Every book, every volume you see here, has a soul. The soul of the person who wrote it and of those who read it and lived and dreamed with it. Every time a book changes hands, every time someone runs his eyes down its pages, its spirit grows and strengthens. This place was already ancient when my father brought me here for the first time, many years ago.” I titled this memo “Voices of Books” because I am attracted to writers who craft a vivid voice. When I was 13, I was magnetically attracted to the poetic voice of Robert Frost. Spellbound, I marvelled at how he could http://mondaymemo.wpengine.com/froststopping (say two things at once). On the surface of each of his poems, Frost would describe a moment that is common to us all. But below the surface, he was saying something profound and deep and eternal. This appreciation of Frost has never left me and I'm not alone. Robert Frost was awarded the Pulitzer Prize on 4 separate occasions. rJ.D. Salinger wrote The Catcher in the Rye in the first-person voice of a disturbed teenager named Holden Caulfield. That voice is so convincing that you feel yourself drawn into Holden's confused feelings and troubled thoughts. Salinger crafted a voice that rang...

Michael R. Drew is a maverick who gets results. Marketing books for his entire career, Michael's become the world's most successful book promoter, having launched nearly 75 consecutive books onto best-seller lists, many of them number-one titles. Michael honed his skills at such respected publishers as Bard Press, Entrepreneur Magazine, Longstreet Press and Thomas Nelson Publishers, among others. He has mastered the intricacies of publishing and, in adapting to today's fast-evolving industry, Michael founded Promote A Book to work directly with writers to help them spread their message. Learn how to create winning books that win hearts and minds on todays show.

Join hosts VS Grenier & Marsha Cook on March 9 at 1PM EST – 12PM CT – 11AM MT – 10AM PST.  This is a discussion based show. Marsha and Virginia will be happy to take your calls if you have questions. Call in number - 714-242-5259  Special Show with Meg LaBorde Kuehn (pronounced “keen”), Chief Operating Officer of Kirkus Media Meg LaBorde Kuehn began her career in publishing almost 14 years ago as a literary publicist. She was executive vice president and then chief operating officer of Greenleaf Book Group and later served as deputy publisher at Bard Press. Meg has worked with more than 300 authors, launched multiple bestsellers and was profiled in Publishers Weekly's “50 under 40” feature. Kirkus recruited Meg in February 2011 to the position of vice president of business development and then named her chief operating officer in January 2012. About Kirkus - Founded in 1933, Kirkus has been an authoritative voice in book discovery for almost 80 years. Kirkus Reviews magazine gives industry professionals a sneak peek at the most notable books being published weeks before they're released. For more information, visit www.KirkusReviews.com. Call in, post your questions in our chat room or email your questions to us here at Blog Talk Radio. Call in number - (714) 242-5259 Stop by our NEW website http://worldofinknetwork.com and learn more about the hosts and our shows, pluw services we offer.

The Full Plate Diet is Everywhere You're about to begin seeing The Full Plate Diet everywhere you look; bookstores, grocery stores, airports, wholesale clubs… everywhere. This is an interesting story. I think you'll enjoy it. Especially since you're a big part of it. Read on. Ray Bard served as the first chairman of Wizard Academy, a 501c3 nonprofit educational organization in Austin, Texas. He's also the most successful publisher of business books in the world today. No brag, just fact. More than half the books published by Bard Press have been Wall Street Journal and New York Times bestsellers. No other publisher has had even 10 percent of its titles reach bestseller status. So yes, Ray is a very big deal in the world of publishing. A little more than a year ago, I asked Ray to look at a manuscript written by 3 students of Wizard Academy. Ray agreed to do it because I'm one of the few people in his life who NEVER ask him to look at books written by my friends. Like all successful publishers, Ray Bard is relentlessly pestered by would-be authors who use Ray's friends to get to him. But I was one of the few “safe” people in Ray's life. I was spending valuable currency just to ask Ray for this favor. He liked the book. Naturally, Ray kept me involved in most of the discussions about the book's title, graphics, photography and narrative style. Nearly 5,000 of you received a free copy of a test version of The Full Plate Diet several months ago. Much of the book has been altered since then. It's even better. The final hardcover is glossy and lays flat when opened, like a cookbook. And it overflows with lavish, full-color photos that extend all the way to the edges of the page. About half the content has also been changed. It's more interesting, more useful, more fun. Ray did 2 things on the test cover to get your attention: 1: The cover photo of the empty plate contradicts the title above it: The Full Plate Diet. This subtle dissonance works like magic because it's resolved within the first few pages. You get to fill your plate with whatever you like. 2. The test-cover photo also had the spoon on the wrong side and the edge of the knife turned outward. This caused such anxiety among readers that we put the silverware into its proper place on the cover of the final edition. The backwards silverware wasn't just attention getting; it was a distraction. AIf you were one of the 5,000 Monday Morning Memo readers to receive a free test copy of The Full Plate Diet, I'm hoping you'll do a couple of things for Ray and me: 1.   Go to the Full Plate Diet Page at Amazon.com and write a review of the book. Don't wait until you have enough time to do a 1st-class job of it. Do whatever you can do in 60 seconds, but please do it right now. This is much more important than you might suspect. 2.   Buy a copy while you're there. You're going to be deeply impressed with the final product from Bard Press. Amazon's release-week discount brings the $20 cover price down to http://www.amazon.com/Full-Plate-Diet-Great-Healthy/dp/1885167717/ref=sr_1_1?ie=UTF8&s=books&qid=1262440487&sr=1-1 (just $13.22). You're going to be glad you bought a copy. This diet works. 3.   Mention the book this week to your network of friends. More than one million dollars in printing and promotional costs are on the line. The authors and the publisher are people we really care about. They're part of Wizard Academy. Besides, it's fun to say, “This bestseller was written by some doctors who go to the same business school I attend. And here's a copy of the test book they sent me half-a-year before the final book was released. Notice how the silverware is in the wrong place. They decided not to do this on the final cover because…” If enough of us buy a book this week, your...

and Get Real Skinny The Full Plate Diet is an incredibly cool book. And because you're a friend of Wizard Academy, you can have a no-charge advance copy. That's right. No charge. Nada. Zero. Zip. The publisher – Wizard Academy board member Ray Bard of Bard Press – is giving away 20,000 pre-release copies to trigger a nationwide buzz. The Full Plate Diet will be in every bookstore in America in January but you can have your advance copy today. It's even okay to tell your friends how they can get a no-charge copy, too. I highly recommend it. FLASHBACK: A young man starts a newspaper that becomes extremely successful. He sells the company and then he dies. His last will and testament stipulates that the money – a mountain of it – is to launch a non-profit organization whose only mission will be to create a healthier, happier, slimmer America. The man's dying wish became the Lifestyle Center of America. Its board of directors built a multi-million dollar medical facility and hired the Who's Who list of medical research doctors in America. The chairman of the board is Dr. House. I'm not making this up. The first thing the medical marvels created was a diet that reverses Type 2 diabetes. But that didn't fulfill their mission. The newspaper mogul's dream was to touch every American, not just diabetics. So the Lifestyle Center contacted Corrine Taylor and mailed her some money to set up a meeting with me. My team and I spent a day talking with the Lifestyle Center people and then agreed to work with them. That was a little more than a year ago. Toward the end of the day my 290-pound media analyst, Joe Hamilton, asked, “Would the diet you talked about work for someone who isn't diabetic?” The doctors said, “Absolutely. It's how human beings were meant to eat.” A few days later I told Ray Bard what the doctors had said. He seemed mildly interested. And I mentioned it to a couple of my out-of-town partners. A couple of months later I was pouring a cup of coffee when Joe Hamilton walked into the room. I looked up and said, “Joe, you're losing weight.” Joe said, “I've been doing what those doctors talked about and I've lost 35 pounds.” By the end of that year, Joe had lost 90 pounds. No exercise. And he hasn't gained a bit of it back. (See before-and-after photos of Joe at the bottom of this page.) A couple of weeks after I saw Joe Hamilton I saw Ray Bard and he had never looked better. “Roy, I did what you said those doctors talked about and I've dropped 30 pounds. I'd like to meet them.” Then, at the partner meeting, one of the partners I'd told about the diet said he had done what I described and lost 20 pounds. The other partner had lost 24. The Full Plate Diet is not a deprivation diet. There's nothing you “can't have.” And you'll never go hungry. I use the Monday Morning Memo to promote classes at Wizard Academy, a 501c3 https://wizardacademy.org/scripts/openExtra.asp?extra=1 (nontraditional business school), but I never use the memo to sell things and I'm not selling you anything today. But you really ought to look into this diet. You can meet 3 of the doctors in a fun, online video produced by Sunpop Studios and request your no-charge advance copy of the Full Plate Diet at http://www.fullplatedietbeta.org/ (FullPlateDietBeta.org) Next week I'm going to tell you a true story that will blow your mind. Your mind will be blown. You'll be walking into walls. Boy Scouts will have to hold your hand when you cross the street. After hearing this story you'll need to lay down and put a cold rag on your head. The story begins in 1519 and it involves Wizard Academy. And you. Roy H. Williams

People have said for decades, “Word-of-mouth is the best kind of advertising. That's the best kind: word-of-mouth.” You hear this so often when you sell advertising that my friend Bob Lepine used to joke about opening The Word of Mouth Advertising Agency. He said he was going to hire people to sit at bus stops and ride the elevators in tall buildings and say to people, “Have you tried that new restaurant over on Fifth Street? It's GREAT!” The funniest part of Bob's idea is that it probably would've actually worked. The power of the buzz – word-of-mouth advertising – lies in its credibility. But the only way to create buzz is to rock a person's world so hard that they can't help but talk about it to their friends. I'm going to try to do that today. Ray Bard of Bard Press, the publisher of my bestselling Wizard of Ads trilogy, looked at the new hardback book about to be released by Wizard Academy Press and wrote me an email. (I was walking out the door to meet Ray for lunch when a boxful of advance copies arrived from the printer. On impulse, I grabbed one for Ray.) These comments by email were completely unsolicited: Roy Great to see you and catch up yesterday. And, thanks for the new Wizard Academy Press book. I usually refrain from providing comments about books after they're published (I've made enough mistakes myself over the years) but there is one issue that may deserve attention. When I got home last night I gave the book a quick look. It felt good in the hand and the inside contents looked good. Although the title sounded like a political book and provided no information about the content, I know that it can get by as it is. The other, more difficult issue, is the price. When I first saw the $13.95 I thought it was a mistake but noticed it was printed in two places. The last time 300 page hard cover business books sold for $13.95 was probably 30 years ago. The retail price is a statement of what you think the value of the book is. When most similar business books are selling for twice as much today, you can see the message this sends. If the publisher is pursing a strong merchandising strategy with lots of face out retail space I recommend pushing the retail into the “value” category. Unless you have a new distribution effort, I would not recommend it for this book. And, the $13.95 is way beyond “value” pricing. For what my opinion is worth, I would have priced it at $30. and sold it at $20 for special customers. I think you can see the difference in psychology. Again, I regret bringing this up now, but I know the book will be used in the company's marketing efforts. And, as it is, the price sends just the opposite message you want. Ray Ray Bard is America's most successful publisher of business books. He is responsible for putting two of my books on the Wall Street Journal bestseller list and one on the New York Times list, so I listen carefully to what Ray says. He's right. Thirteen ninety-five is way too cheap for a 314 page hardback containing this kind of detailed information about how to make online marketing actually work. These pages are chock full of little-known techniques for improving online marketing results. More than a dozen Fortune 500 companies have paid the authors huge amounts of money to learn this stuff. That's why our plan all along was to price the second printing at 25.95. But this first printing exists only to create a buzz. http://www.calltoactionbook.com/ (That's why we're giving you 2 additional copies for each one you buy at just $13.95.) We know you'll give them to friends. We know your friends will be rocked. We know your friends will talk about it to their friends. It's all about the buzz and this book contains some fabulous honey. By the way, shipping is free if you live in the US, so you'll have a grand total of only 4.65 per book in each of your 3 hardback copies. Wizard Academy Press is gambling that the information...