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Sit back, relax and get cozy. As a matter of fact, why not put on your baggiest of clothes and burrow down in your snuggiest of blankets? This week on Endless Thread, Ben and Amory are comfy-maxxing. They'll discuss how the internet is delivering comfort right now, including a look at delicious foods from childhood and an intriguing tip on how to sleep better at night. Show notes: Calling all dad's... Whats your easy go to dinners?! (Reddit) What's your favorite comfort food from your culture? (Reddit) My weird but effective sleep trick: pretend I'm a medieval peasant (Reddit) This episode was produced by Kalyani Saxena and co-hosted by Ben Brock Johnson and Amory Sivertson. It was edited by Dave Shaw. Mix and sound design by Paul Vaitkus.
Journalist Leon Neyfakh — known for the podcasts Slow Burn, Fiasco, and Backfired — wanted to know more about the massively popular and sprawling online ecosystem of OnlyFans. What are its nearly 400 million users really getting from it, and what can that tell all of us about relationships forged online? To find out, he teamed up with Gracie Canaan, a stand-up comedian and OnlyFans creator. To find out, he teamed up with Gracie Canaan, a stand-up comedian and OnlyFans creator. Ben and Amory sat down with them at the WBUR Festival to hear all about their new podcast for Audible, OnlyFantasy, in which they examine this bustling digital marketplace of sex and emotions, and try to understand the role it plays in the lives and relationships of the buyers and sellers. Show notes: OnlyFantasy (Audible) This conversation was produced by Amory Sivertson and Ben Brock Johnson. It was edited down by Grace Tatter. Mix and sound design by Paul Vaitkus.
Jeremy Rellosa used to watch TV shows and movies from the '90s and revel in how the characters walked around untethered to a smartphone, with no expectations of constant connectivity. So he decided to run an experiment on himself: he'd live for at least two weeks without a smartphone. No Slack. No text messages. No Instagram or WhatsApp. If his friends, family, or boss wanted to reach him, they'd have to call him on his landline. Sure, landlines were the norm just a couple of decades ago. But in our always-online world, how feasible is the landline life, really? Ben and Amory call Jeremy up to find out. Show notes: "I Turned Off My Phone for a Month and Used a Landline" (New York Magazine) This episode was written and produced by Grace Tatter and edited by Meg Cramer and Dave Shaw. It was co-hosted by Ben Brock Johnson and Amory Sivertson. Mix and sound design by Paul Vaitkus.
Some Internet trends are temporary, but eggs are forever. Today, host Ben Brock Johnson serves up a story about a recipe that, according to the people of r/pickled, can't be beat, and producer Kalyani Saxena egg-splores online discourse around Korean mayak eggs, and why it matters which creators get credit for their popularity. Show notes: "Been a few years now. Figured I'd share my recipe." (r/pickling) The eggs so addictive authorities want to change their name (The Sydney Morning Herald) How a South Korean comfort food went global (BBC) "Marinade recipe" (@courtneylcook's TikTok) "we've officially lost the plot (@beefyboiii's TikTok) @princess.paulai on Courtney Cook's mayak egg content (TikTok) This episode was produced by Grace Tatter and researched and co-hosted by Kalyani Saxena and Ben Brock Johnson. It was edited by Dave Shaw and Meg Cramer. Mix and sound design by Paul Vaitkus.
Of all the internet communities in all the world, you walked into ours. Hosts Ben and Amory pay homage to the magic of chance encounters with producer Grace Tatter. Together, they explore the ways in which the internet fuels random yet delightful meetings between strangers online, from a website where you can impersonate ChatGPT to Craigslist's beloved Missed Connections page. Show notes: YourAISlopBores.Me What Craigslist's missed connections are still good for (The Bold Italic) Credits: This episode was produced by Kalyani Saxena. Mix and sound design by Marquis Neal. It was edited by Meg Cramer and Dave Shaw, and hosted by Ben Brock Johnson, Amory Sivertson, and Grace Tatter.
Comedian Ben Palmer set up a fake tip line for reporting immigrants in the United States suspected of not having legal status. He recorded the conversations, and things... got uncomfortable and, in some cases, disturbing. But for a lot of viewers, these calls were surprisingly funny. How does Ben Palmer withstand the awkwardness and maintain his deadpan delivery as he trolls unsuspecting Americans trying to get their neighbors deported? And how did he go from being your average stand-up comic, doing sets after his day job, to creating viral social commentary full-time? Show notes: He made a fake ICE deportation tip line. Then a kindergarten teacher called. (Washington Post) God, Country, Family (YouTube) Ben Palmer's YouTube Channel (YouTube) This episode was written and produced by Grace Tatter. It was co-hosted by Ben Brock Johnson and Amory Sivertson, and edited by Meg Cramer. Mix and sound design by Paul Vaitkus.
Endless Thread goes to space! First, host Ben Brock Johnson goes deep on radio signals of unknown origin, with an assist from real-life radio astronomer and Reddit MVP Yvette Cendes, aka, Andromeda321. Then, producer Kalyani Saxena takes Ben down the metaphorical black hole of Saturn's hexagonal storm, a massive vortex twice the width of the Earth that's inspired internet conspiracy theories every bit as unweildy. Show notes: This storm never ends: Saturn's north pole (Reddit) Cassini Images Bizarre Hexagon on Saturn (NASA) Cassini: Saturn's Perplexing Hexagon (NASA) Credits: This episode was produced by Grace Tatter. It was researched and co-hosted by Ben Brock Johnson and Kalyani Saxena, and edited by Meg Cramer. Mix and sound design by Paul Vaitkus. Episode art credit of NASA. Sponsor message: EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/ENDLESS Try it risk-free now with a 30-day money-back guarantee
What's your favorite color? If you ask the algorithm, the answer is probably beige. The internet loves neutrals. Aesthetic coffee shop videos feature white walls and minimalist decor. Influencers film from houses decked out with all the beige fixings. When you shop online, you'll be presented with products in a wide range of bland colors — from eggshell, to taupe, to... slightly darker taupe. So where did all the color go? Hayley DeRoche, a librarian and writer known as SadBeige on Tiktok, has been watching this unfold for a while. Hosts Ben and Amory talk with Hayley about the internet's love affair with beige and discuss her new book “Dress Your Baby In Sage and Taupe: A Handbook for the Sad Beige Parent.” Show notes: SadBeige (TikTok) The tyranny of the algorithm: why every coffee shop looks the same (The Guardian) You read that white: Pantone's 2026 Color of the Year is 'Cloud Dancer' (NPR) Credits: This episode was produced by Kalyani Saxena, and co-hosted by Amory Sivertson and Ben Brock Johnson. It was edited by Meg Cramer. Mix and sound design by Marquis Neal. Sponsor message:
When you think of rapper Afroman, chances are his early 2000s hit song "Because I Got High" is already playing in your mind. More than two decades later, his music has once again broken containment. Host Ben Brock Johnson and Producer Grace Tatter dig into how Afroman turned a police raid and defamation trial into another moment of internet virality. Show notes: Afroman surveillance footage (Instagram) "These lemon poundcake shirts are going fast !!!"(Instagram) Cop Says Afroman's False 'Pedophile' Claim Caused Him To Quit Sheriff's Office (YouTube) Credits: This episode was produced by Grace Tatter and Kalyani Saxena, and co-hosted by Grace Tatter and Ben Brock Johnson. It was edited by Meg Cramer. Mix and sound design by Marquis Neal. Sponsor message:
In this throwback from the Endless Thread archives, hosts Ben Brock Johnson and Amory Sivertson revisit an episode from 2024. In 2022, a TikTok creator who identifies herself as "Kala" began digging. What followed was an increasingly viral series of TikToks chronicling the efforts of Kala, who some on the internet dubbed "Tunnel Girl," as she excavated and constructed a tunnel system under her suburban home. Her more than half-million followers watched and weighed in with support, suggestions and, at times, concern. That is, until a stop-work order halted the project in its tracks. Two years later, we have some updates on the story. This episode was originally published on February 02, 2024. It was produced by Katelyn Harrop and co-hosted by Katelyn Harrop, Ben Brock Johnson, and Amory Sivertson. Mix and sound design by Emily Jankowski. Sponsor message:
Warning: This episode contains multitudes! Hosts Ben and Amory explore how viral clips of DOGE staffers' video depositions found a new life online after a judge temporarily ordered them removed. They also dabble in a Reddit thought exercise with a potentially dubious origin Show notes: DOGE staffer who flagged grants for 'DEI' struggles to define the term (The Independent) LPT: I started pretending my life is a TV show and it made me more productive (Reddit) Credits: This episode was produced by Kalyani Saxena and hosted by Ben Brock Johnson and Amory Sivertson. It was edited by Meg Cramer. Mix and sound design by Marquis Neal. Sponsor message: INCOGNI: Take back your personal data with Incogni! Use code ENDLESS at the link below and get 60% off annual plans: https://incogni.com/ENDLESS
Maybe you can't judge books by their covers. But can you judge people by their books? Reddit's bookshelf detectives say yes. Producer Kalyani Saxena guides hosts Ben and Amory through the stacks and offers a picture of her own bookshelf to the Reddit detectives as tribute. r/BookshelvesDetective (Reddit) Started seeing this guy. What does it say about him?? (r/BookshelvesDetective)What do my wife's bookshelves say about her? (r/BookshelvesDetective) What's his bookshelf say about him? (r/BookshelvesDetective) Snoop our bookshelves! (r/EndlessThread) This episode was produced by Kalyani Saxena and Grace Tatter. It was co-hosted by Kalyani Saxena, Ben Brock Johnson and Amory Sivertson, and edited by Meg Cramer. Mix and sound design by Marquis Neal.
Free yourself. What does it take to get someone to leave a cult? What happens if the cult is all around us? In this episode, Ben Brock Johnson & Amory Sivertson of NPR's Endless Thread podcast join Sarah for a discussion about the cultier aspects of our culture, politics, and history, from the surprising origin of the anti-vax movement to the online communities that conspiracy theories can provide to lonely seekers. Together they try to figure out if it is indeed possible to “deprogram” those who wander too far into conspiracies. Digressions include the TikTok Button Girl, chicken pox playtime, and the grave sin of sleep shaming.More Endless Thread:https://www.npr.org/podcasts/568542542/endless-threadProduced + edited by Miranda Zickler:linktr.ee/mirandatheswampmonsterMore You're Wrong About:linktr.ee/ywapodBonus Episodes on PatreonBuy cute merchYWA on InstagramSupport the show
A woman sitting blissfully on a vibrating laundromat dryer. A faked pregnancy test to dump a bad boyfriend. In 2019, the internet was abuzz about bizarre ads for a mobile game called Lily's Garden. The ads were only about 15 seconds each, but they evoked a whole universe of drama amongst a cast of zany characters that inspired countless YouTube videos and copious internet chatter. The thing is... the story in the ads had almost nothing to do with the story in the game. In this episode of Endless Thread: creative differences, the wilderness of mobile games, and where the Lily's Garden game-world and the ad-world diverged. Show notes: Lily's Garden on the App Store Lily's Garden on Google Play "I hate Lily's Garden and her teeth" (PewDiePie, YouTube) How Tactile Games made marketing and diversity core to Lily's Garden's $500 million success (Pocket Gamer) This episode was produced and written by Grace Tatter, co-hosted by Ben Brock Johnson and Amory Sivertson, and edited by Meg Cramer. Mix and sound design by Paul Vaitkus. Special thanks to our 2025 Bloomberg Arts Intern Cendy Charles. *** Sponsor message: INCOGNI: Take back your personal data with Incogni! Use code ENDLESS at the link below and get 60% off annual plans: https://incogni.com/ENDLESS
Melania, a documentary about the first lady, has a 10 percent score on Rotten Tomatoes from critics, but a 90 percent score from audience members, an unusual discrepancy that raises the question, how did Rotten Tomatoes get those scores anyway? Show notes: The 'Melania' movie audience: Older white women (NPR) Melania's Movie Shows Signs of Bulk Buying to Boost Box Office: Guru (The Daily Beast) You Can Thank 'Rush Hour' for Rotten Tomatoes (Vice) Rotten Tomatoes Owner Says ‘Melania' 99% Audience Score Is Not ‘Bot Manipulation': ‘Reviews Are Verified… Users Bought a Ticket to the Film' (Variety) Credits: This episode was produced by Kalyani Saxena and Grace Tatter. It was co-hosted by Ben Brock Johnson and Kalyani Saxena, and edited by Meg Cramer. Mix and sound design by Paul Vaitkus.
In this OG throwback from the Endless Thread archives, hosts Ben Brock Johnson and Amory Sivertson revisit a classic episode from their first year of production in 2018. Originally produced during the show's early partnership with Reddit, "Love in Transition" explores the most powerful emotion in the universe in all its forms, shapes, and sizes. This might just be your perfect weekend listen, celebrating a timeless story about affection and the many ways we experience love today.
In the 1980s, a moral panic swept across America. Parents, prosecutors, and talk show hosts became convinced that devil worshippers were hiding in plain sight, abusing children at daycares, performing ritualistic sacrifices, and corrupting the innocent. Sarah Marshall of You're Wrong About has a new podcast about this period of Satanic Panic called The Devil You Know. She talks to Ben and Amory about the cultural forces that turned unfounded fears into a nationwide hysteria, and how would the Satanic Panic might have unfolded differently in today's age of social media. Credits: This episode was produced by Amory Sivertson with assistance from Grace Tatter. It was co-hosted by Ben Brock Johnson and Amory Sivertson, and edited by Meg Cramer. Mix and sound design by Paul Vaitkus.
Fast-and-cheap shipping is now foundational to the American way of life, thanks in large part to Amazon Prime. Still, when producer Grace Tatter sees a video of a man claiming that he's continuously ordering and returning an 110-pound anvil from Amazon with no repercussions from the tech giant, she has questions. Is this legit, or is it a Wile E. Coyote-level scheme? Unlike an anvil, the answer can't be found online. Show notes: "this guy has been buying and returning 110lb anvils on Amazon for 8 months now" (Reddit) This man keeps buying and returning 110- anvils on Amazon (Fast Company) Johnbo's TikTok This episode was produced by Grace Tatter, and co-hosted by Grace Tatter, Ben Brock Johnson, and Amory Sivertson. It was edited by Meg Cramer. Mix and sound design by Emily Jankowski. *** Survey alert: Tell us what you love about the show, what you want more of; what you could stand a little less of. And if you complete the survey, we'll send you an extra episode (what Ben's calling a "dashboard confessional") in January. Take the survey here: wbur.org/endlessthreadsurvey Thank you!
Adam Aleksic's Roman Empire is language, particularly how algorithms are changing the way we all use words. This week, Endless Thread gets algospeak-pilled and learns how "unalive" spread from a kids' Spider-Man cartoon to TikTok mental health communities trying to avoid censorship; what we're really saying when we say we're "goblin-core," and whether this all means we're "cooked." Show notes: Algospeak: How Social Media Is Transforming the Future of Language This episode was produced by Grace Tatter, edited by Meg Cramer, and co-hosted by Ben Brock Johnson and Amory Sivertson. Mix and sound design by Paul Vaitkus. *** Survey alert: Tell us what you love about the show, what you want more of; what you could stand a little less of. And if you complete the survey, we'll send you an extra episode (what Ben's calling a "dashboard confessional") in January. Take the survey here: wbur.org/endlessthreadsurvey Thank you!
The internet decides what's for dinner. Ruby Tandoh is the author of the new book, All Consuming: Why We Eat the Way We Eat Now. A stint on the Great British Bake Off when she was in college launched her into the world of cookbooks — increasingly irrelevant in a world where we're more likely to turn to Google for a recipe than turn to our bookshelves — and provided her an education in how pop culture stokes our cravings. She takes Ben and Amory on a journey from the surprising history of AllRecipes and the "world's best lasagna," to the TikTok food trends of today. (Spoiler: they don't always taste particularly good.) Show notes: All Consuming: Why We Eat the Way We Eat Now Credits: This episode was produced by Grace Tatter and hosted by Ben Brock Johnson and Amory Sivertson. It was edited by Meg Cramer. Mix and sound design by Emily Jankowski.
Endless Thread serves up two of Reddit's most absurd food sagas. First course: Chivegate, in which a Redditor vows to chop a cup of chives daily until the kitchen confidential subreddit declares perfection, only to be accused of fraud. Second course: A Reddit user desperately seeking advice on how to quietly move 13 two-thousand-pound pallets of margarine. Show Notes: u/occasionallyvertical's post on r/UnethicalLifeProTips r/kitchenconfidential This episode was produced and co-hosted by Amory Sivertson and Ben Brock Johnson, and edited by Meg Cramer. Production assistance from Grace Tatter. Mix and sound design by Paul Vaitkus.
While some people find Labubus terrifying, millions of others find their big eyes and furry features irresistibly adorable. Why? From Labubu dolls taking over TikTok, to emoji taking over our text messages, cuteness is all over the internet. Ben and Amory talk to Joshua Paul Dale, professor at Tokyo's Chuo University and the preeminent cuteness expert about how cute has conquered all. Show notes: Irresistible: How Cuteness Wired our Brains and Conquered the World (Profile Books) The Cute Studies Project This episode was produced by Grace Tatter, edited by Meg Cramer, and co-hosted by Ben Brock Johnson and Amory Sivertson. Mix and sound design by Emily Jankowski.
The final episode of Hidden Levels explores the story of SEGA developer Tez Okano and the bizarre, meta-game he created: Segagaga. Okano joined SEGA in 1992, witnessing firsthand the company's tumultuous experience in the "console wars" against Nintendo and Sony. In the mid-1990s, SEGA struggled to make hardware that kept up with its rivals. The SEGA CD, the 32X, and the Saturn were all commercial failures. For Okano and many developers at SEGA, the console wars were both an exciting time to be in the video game business but also an intense and stressful time. They worked long hours, slept at their desks, and faced relentless deadlines. And so Okano decided to turn the chaotic nature of his professional life into a low-budget, self-parodying game about making video games at SEGA. In Segagaga, the player is a young developer tasked with saving SEGA's market share from the rival DOGMA Corporation (a stand-in for Sony/PlayStation). The gameplay is a mix of a role-playing game (RPG) and a management simulator, where you recruit demoralized, mutant-like SEGA employees by convincing them to join your team for the lowest salary possible. The gameplay reflects the absurd reality of game development. Players can spend a long time creating an original, hit game or they can quickly make a bunch of trashy titles (or shovelware) that barely keeps the company afloat. Okano even told us that the insults characters used in "battles" were actual quotes he heard in the office. The game was finished in 2001, just as the highly anticipated Sony PlayStation 2 was effectively dooming SEGA's Dreamcast. As game journalist Simon Parkin notes, Segagaga was released only two weeks before SEGA exited the console business entirely. This timing transformed the game from a self-parody into a memorial for a dying era, inviting players to literally defeat SEGA's failed consoles as bosses. Though Okano's bizarre proposal was initially met with laughter by executives, the game ultimately got made and, in a strange twist, benefited from the company's decision to stop making video game hardware. Even in the face of industry chaos, some creators simply can't help but pour their love and energy into making games. Credits This episode was produced by Jayson De Leon and edited by Meg Cramer. Mix by Martín Gonzalez. Fact-checking by Graham Hacia. Original music by Swan Real and Paul Vaitkus. Jocelyne Allen helped translate and interpret our interview with Tez Okano (truly the best). Special thanks to Lewis Cox and Tom Charnock over at The Dreamcast Junkyard. Their insight on SEGA, the Dreamcast, and Segagaga was extremely helpful in the making this story. Additional thanks to Adam Kuplowsky and 17 Bit's Jake Kazdal. Simon Parkin has a book about the history of the Dreamcast called Sega Dreamcast: Collected Works. It's rich and beautiful and has even more details about Segagaga that we could not fit into this story. Tez Okano would like to thank the small team that supported Segagaga. Especially Hisao Oguchi, Tadashi Takezaki, and Taku Sasahara. Hidden Levels is a production of 99% Invisible and WBUR's Endless Thread. The Managing Producer for Hidden Levels is Chris Berube. The series was created by Ben Brock Johnson. Series theme by Swan Real and Paul Vaitkus. Series art by Aaron Nestor.
Dr. James "Butch" Rosser was a pioneer in minimally invasive surgery in the 1990s. When he credited his surgical skills to video games, people dismissed him. The prevailing narrative was that kids who played video games became killers, not doctors. So Butch set out on quest: to show how video games can help make better doctors. Show notes: The impact of video games on training surgeons in the 21st century (JAMA Surgery) Study: High-School Video Gamers Match Physicians at Robotic-Surgery Simulation (Slate) We Have to Operate, but Let's Play First (The New York Times) He's really on his game (Orlando Sentinel) Credits This episode was written and produced by Grace Tatter and edited by Meg Cramer. Mix, sound design and music composition by Emily Jankowski. "Hidden Levels" is a production of 99% Invisible and WBUR's Endless Thread. The Managing Producer for Hidden Levels is Chris Berube. The series was created by Ben Brock Johnson. Series theme by Swan Real and Paul Vaitkus. Series art by Aaron Nestor.
Today, Stef Sanjati is a creator on YouTube with over half a million subscribers. Her content mostly focuses on her two greatest loves — makeup and gaming — often combining the two with her otherworldly video game-inspired beauty tutorials. Growing up in small-town Ontario, though, Stef was a quiet, introverted kid who was bullied a lot. For one thing, she looked different from her peers. Having been born with a rare genetic condition called Waardenburg Syndrome, Stef has several distinct physical features, including wide-set blue eyes and a natural streak of white hair. But there was something else that she didn't quite have the words for back then – something she felt closest to while playing as her favorite avatar in World of Warcraft, the massively multiplayer online role-playing game by Blizzard Entertainment. That something else was that Stef is trans. Choosing your player is a near-ubiquitous experience in gaming. Whether it's picking from a stock of ready-made options in Mario Kart or carefully calibrating a custom avatar in World of Warcraft, a gamer's choice of character has a huge impact on the gaming experience. But when a gamer is given the chance to choose, or even build, a brand new identity outside of the one they experience every day, the potential impact goes far beyond simple gameplay. Credits This episode was written and produced by Frannie Monahan and edited by Meg Cramer. Mix, sound design and music composition by Paul Vaitkus. "Hidden Levels" is a production of 99% Invisible and WBUR's Endless Thread. The Managing Producer for Hidden Levels is Chris Berube. The series was created by Ben Brock Johnson. Series theme by Swan Real and Paul Vaitkus. Series art by Aaron Nestor.
For decades, the U.S. Army has been on edge about recruitment, hitting its goals for a few years, only to miss them again. As part of their strategy to combat recruiting concerns, the Army has turned its focus online: to the world of gaming and competitive eSports. With nearly 80% of Americans between the ages of 13 and 28 playing video games weekly, the Army has identified this community as a vital demographic for potential recruits. The core goal of this outreach is to use gaming as an entry point, which is nothing new — the precedent was set decades ago. With the end of the draft in 1973, the U.S. Army found itself faced with new recruitment challenges. Campaigns like the “Be All You Can Be” ads of the 80s were popular and led to short-term bumps in recruitment, but they didn't last. The Army failed to meet its recruitment goals in 1998. It failed again in 1999. In response, a U.S. Army lieutenant colonel spearheaded the development of America's Army, a free-to-play first-person shooter launched in 2002. The game was designed to offer a "virtual test drive" of Army life. Before the players could enter the full combat portion of the game, they were required to complete certain training modules covering topics like physical fitness and weapons use. The game was designed to reflect the Army's values and structure. And despite the game's promise to represent the true Army experience, the relatively limited depiction of gore and gruesome violence raised concern from some critics. Other critics, including anti-war activists and the ACLU, condemned the project for "gamifying war" and serving as propaganda that targeted impressionable youth by design. America's Army became a significant cultural and recruiting success, accumulating over 1.5 million downloads in its first month and eventually earning the title of the "Most Downloaded War Video Game" from Guinness World Records with more than 42.5 million downloads. After a two-decade run, the U.S. Army officially shuttered America's Army. The way Americans played video games had changed since the game launched in the early 2000s, and the Army began to pivot its approach to gaming to leverage the success of existing games and opportunities posed by the increasingly popular competitive eSports scene. Today, the Army eSports team competes in commercial titles like Rocket League, Call of Duty, and Valorant, continuing its outreach. This modern presence remains contentious — critics continue to question the ethics of military outreach in spaces that include children. Credits: This episode was produced by Katelyn Harrop and edited by Christopher Johnson. Mix, sound design and music composition by Paul Vaitkus. Additional mixing by Martín Gonzalez. "Hidden Levels" is a production of 99% Invisible and WBUR's Endless Thread. The Managing Producer for Hidden Levels is Chris Berube. The series was created by Ben Brock Johnson. Series theme by Swan Real and Paul Vaitkus. Series art by Aaron Nestor.
Welcome to our all-new collaborative series, "Hidden Levels," in which we team up with 99% Invisible to explore how the world of video games has impacted the world beyond. We'll dive deep into how games are made and designed, exploring everything from the history of the joystick to the faithful recreation of nature in digital spaces. Whether you are a lifelong gamer or have never picked up a controller, "Hidden Levels" uncovers how games have quietly changed culture, technology, and the way we see the world...starting with a '90s arcade classic. Developer Mark Turmell worked at Midway, which was known for iconic games like Space Invaders, Pac-Man, and Mortal Kombat. His creation of NBA Jam in 1993 pushed the company in a new direction. It debuted at the height of the Chicago Bulls' dynasty, aiming to capture the energy of professional basketball in a high-octane, over-the-top format. The game was a hit out of the gate, captivating players with its digitized graphics (with the heads of real NBA players) and fantasy gameplay where players could become "on fire." At the heart of the NBA Jam gaming experience was the voice of its announcer, Tim Kitzrow. Turmell and the game's sound team had realized they needed a voice that could match the game's energy and cut through the din of an arcade, without the budget for a professional NBA commentator. So they turned to Kitzrow, an improv comedian and journeyman actor, who was initially hired by Midway for pinball voiceovers — it was just a fun side gig. He had no idea that his work on NBA Jam would make such a lasting impact on the industry. Kitzrow modeled his energetic, flamboyant delivery on NBA announcer Marv Albert, infusing it with his own ad-libbed, short, and punchy catchphrases like "REJECTED!" and the game's most famous line, "Boomshakalaka!"—which was suggested by an artist and inspired by funk group Sly and the Family Stone. The game became a monumental hit, reportedly making $1 billion in quarters in its first year, with its catchphrases entering basketball vernacular. *** Credits: This episode of "Hidden Levels" was produced by James Parkinson, edited by Emmett FitzGerald, and mixed by Martín Gonzalez. Original music by Swan Real, Jamilah Sandoto, and Paul Vaitkus. Series theme by Swan Real and Paul Vaitkus. This story was adapted from James Parkinson's podcast, Gameplay. The Managing Producer for "Hidden Levels" is Chris Berube. The series was created by Ben Brock Johnson. "Hidden Levels" is a production of 99% Invisible and WBUR's Endless Thread.
Have you ever jumped on something as you're moving through the real world, and heard that Mario bouncy sound in your head? Or maybe seen someone acting like an NPC when they're a real person? Maybe you know that the first real "in-app" purchase was actually a weapons store in an arcade game version of Double Dragon 3. Wherever you go in the real world, you can find signs of the influence of videogames. But you have to know where to look. That's why Endless Thread and 99% Invisible are launching a new limited series together called Hidden Levels. Today Roman Mars and Ben Brock Johnson kick off the series with a little preview of what's coming.
In anticipation of the release of Hidden Levels, Roman and Ben join Heather Anne Campbell (Rick and Morty) and Matt Apodaca of Get Played to talk controllers, culture, and why video games might just be running the world.Hidden Levels launches on October 7th wherever you get your podcasts. Join SiriusXM Podcasts+ to listen to each episode early and ad-free. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Heather and Matt sit down with Ben Brock Johnson (WBUR's Endless Thread) and Roman Mars (99% Invisible) to discuss gaming's impact on the modern world and their new limited series Hidden Levels available on all podcast platforms October 7th. Check out our brand new merch at kinshipgoods.com/getplayed Follow us on social media @getplayedpod Music by Ben Prunty benpruntymusic.com Art by Duck Brigade duckbrigade.com For ad-free main feed episodes, our complete back catalogue including How Did This Get Played? and our Premium DLC episodes and our exclusive show Get Anime'd where we're currently watching Elfen Lied go to patreon.com/getplayed Join us on our Discord server here: https://discord.gg/getplayed Wanna leave us a voicemail? Call 616-2-PLAYED (616-275-2933) or write us an email at getplayedpod@gmail.com Advertise on Get Played via Gumball.fm All of our links can be found at linktree.com/getplayedpodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ben and Amory share stories about potential pettiness from Reddit. Ben shares a post from r/weddinshaming post about a bride who changed her wedding to a weekday in another state. Amory counters with a teacher who used AI to foil his student's cheating. Petty or just? You be the judge. Credits: This episode was produced by Frannie Monahan. It was co-hosted by Amory Sivertson and Ben Brock Johnson. Mix and sound design by Emily Jankowski.
In 2020, Jenna Marbles — one of the most popular YouTube creators of all time —posted her last video. Five years later, her devoted fanbase still wonders: where is she, and is she okay? We investigate the mystery behind one of YouTube's biggest disappearances, and why people still care so much. Show notes: r/JennaMarbles (Reddit) The Best, Fakest, and Most Teary Influencer Apologies of 2020 (Vulture) How to trick people into thinking you're good looking (YouTube) An Authentic Guide to Meaningful Work This episode was written and produced by Grace Tatter, edited by Meg Cramer, and hosted by Ben Brock Johnson and Amory Sivertson. Mix and sound design by Emily Jankowski.
What is your relationship with the trash heap of digital history? Can you still connect your old hard drives? Still sifting through your old photos in the cloud? Do you ever low key snoop in the old electronics of other people, searching for treasure? That's what Noah Simmons was doing a while back when he discovered something compelling in its simplicity: a homework assignment document, on an old laptop picked up at an estate sale. The title of the essay? "My Secret Place." From there, the mystery of the author, and the meaning it had for so many people who got hit right in the feels by a nostalgic description of childhood, played out on TikTok. Like hundreds of thousands of people online, Team Endless Thread had to know more. Credits: Co-hosted by Ben Brock Johnson and Amory Sivertson, produced by Frannie Monahan, Edited by Meg Cramer, and sound designed by Emily Jankowski. The rest of our team is Managing Producer Paul Vaitkus, Dean Russell, and Grace Tatter.
As summer fades away, we bring you an encore episode about you shoreline companions and occasional bullies — gulls. Gulls are not beloved creatures. Consult social media, where they are deemed relentless, dirty pests who steal our food and crowd our beaches. As one TikTok user puts it, "Seagulls are the worst animals to ever exist." Such hatred overlooks truths about this intelligent, charismatic animal, and it is masking a big problem: While gulls may seem like they are everywhere, many species are dying. Endless Thread goes on a journey to reconsider the seagull. You can learn more and see photos of the gulls of Appledore here. Credits: This episode was written and produced by Dean Russell. Mix and sound design by Emily Jankowski. The hosts are Ben Brock Johnson and Amory Sivertson. It was edited by managing producer, Samata Joshi.
What happens when we outsource aspects of our most personal moments to machines? In the second installment of our two-part series on AI and relationships, we hear from Rhiannon Williams, a reporter for MIT Technology Review who spoke to people all over the world about how they're using AI to relate to their loved ones, including a man who turns to it during marital disputes, a French mother who uses it to craft nightly tales for her son, and a nursing student who calls her AI companion her "boyfriend." Credits: This episode was produced by Grace Tatter and edited by Meg Cramer. It was co-hosted by Amory Sivertson and Ben Brock Johnson. Mix and sound design by Emily Jankowski.
Amir Mizroch spent years deconstructing fairy tales for his children — and thinking that maybe, he could create something out of his analysis and storytelling for a wider audience. In the first episode of our two-part series on AI and relationships, we hear what Amir finally created, and explore the questions it raises about connection in the digital age. Credits: This episode was produced by Grace Tatter, and edited by Meg Cramer. It was co-hosted by Amory Sivertson and Ben Brock Johnson. Mix and sound design by Emily Jankowski.
In the past few years, videos from a new kind of camp have begun circulating the internet. They feature men participating in a variety of bizarre activities: from aggressively digging holes under floodlights, to collectively wailing in a pool of water. These are man camps, where men can pay up to $18,000 to undergo extreme boot-camp-like conditioning in the name of reclaiming their masculinity. This week on Endless Thread, host Ben Brock Johnson and senior producer Dean Russell, dive into the past, present and future of man camps. Show notes: Learning 'how to be a man' in the Californian desert: Man Camp (The Guardian)
On this week's Endless Thread, host Ben Brock Johnson and producer Grace Tatter bring us two stories about the power of livestreams – one from the Coldplay concert box seats, and another from a notorious rat corridor in Brooklyn, NYC. Show notes: What's the deal with "Astronomer" CEO and CPO affair? (Reddit) A Crown Heights Building's Rat Infestation Gets a Livestream (Hell Gate) Rat cam (YouTube/Adam Schleser) I am a rat (a real live rotten-tailed rat) (YouTube/Adam Schleser)
Kristen Sotakoun (@notkahnjunior on TikTok) says she has always been 'the FBI of the friend group' – that person you can count on to dig up the juicy details on anyone's social media. It's a skillset that has earned her millions upon millions of views on TikTok in a series she has dubbed 'consensual doxing.' In her videos, Kristen completes challenges from her viewers to find their birthdays, using only publicly posted information online. Kristen is now a handful of creators on TikTok who are making consensual doxing videos as educational content, encouraging viewers to think more deeply about what they post online, and where. On this week's Endless Thread, we dive into the world of consensual doxing, what it can teach us about our privacy, and host Ben Brock Johnson gets (consensually) doxed. Show notes: I got popular on TikTok by being a total creep (Business Insider) This Man Proves You Can Find Anyone Using Geolocation — and It's a Scary Lesson for All of Us (Distractify) ‘Consensual doxxing' reveals the confronting truth about online privacy - you're not as hidden as you think (7NEWS Australia)
This episode originally aired on July 12, 2024. It has been updated to more clearly represent communication with Kayleigh Grant about a conversation with Kristian Parton. When Endless Thread producer Grace Tatter heard a friend assert that she could ward off a shark because of TikTok, Grace was both concerned for her friend's safety, and curious. Why are there so many videos about "redirecting" sharks on TikTok, and how accurate are they? Hosts Ben Brock Johnson and Amory Sivertson dive into the controversial world of SharkTok, where influencers are trying to show a different side of sharks by getting up close and personal with them. Show notes: Mermaid Kayleigh (Instagram) Welcome to Shark Bytes (YouTube) Steven Spielberg on the BBC's Desert Island Disks A diver's extremely close visit with a great white shark went viral. Marine biologists say don't copy her. (Washington Post)Credits: This episode was produced by Grace Tatter with Cici Yu. Mix and sound design by Emily Jankowski. It was hosted by Ben Brock Johnson and Amory Sivertson.
This week on Endless Thread, we're raiding our refrigerators and rating our favorite condiments with TikTok creator and author "Condiment Claire" Dinhut. We learn about the surprising history of some of our favorite flavor-enhancers, and Claire shares her secrets for using up the last bits of sauce in a jar and how she keeps her online presence appetizing. Show notes: The Condiment Book (Flatiron Books) Credits: This episode was written and produced by Grace Tatter. Mix and sound design by Paul Vaitkus. It was hosted by Ben Brock Johnson and Amory Sivertson.
Jeffrey Ngo is from Hong Kong. He used to talk about politics all of the time with his friends in group chats and on social media, from casually sending memes, to planning protests. What happens to online speech when you're unsure how much the government is monitoring your speech, and what the repurcussions will be if they don't like it? Show notes: PROFILE: For Jeffrey Ngo, The Fight For Hong Kong is Far From Over (The Hoya) Social Media and the Hong Kong Protests (The New Yorker) Hong Kong protesters join hands in 30-mile human chain (The Guardian) Hong Kong national security law: What is it and is it worrying? (BBC) Credits: This episode was produced by Grace Tatter. It was co-hosted by Amory Sivertson and Ben Brock Johnson. Mix and sound design by Emily Jankowski.
Men's fashion might seem like a niche topic. But people of all genders and sartorial sensibilities follow Derek Guy on X for his clothing takes... even if they're not quite sure how they found his page. Endless Thread talks to Derek about how he weaves together humor, history, cultural criticism, and political commentary to make fashion feel relevant to people who have never seriously considered it before. Show notes @dieworkwear (X) Die, Workwear! Credits: This episode was produced by Ben Brock Johnson and Amory Sivertson. Production assistance from Grace Tatter. Mix and sound design by Paul Vaitkus. It was co-hosted by Ben Brock Johnson and Amory Sivertson.
The thing about social media when it was created was that it was public. Ideas shared were debated for all to see. Today much of that is happening behind closed doors—in group chats. Ben Smith, editor-in-chief of the media outlet Semafor and co-host of the podcast Mixed Signals, speaks with Endless Thread about the elite group chats on Signal and WhatsApp that are shaping American politics. ***** Credits: This episode was produced by Dean Russell. Mix and sound design by Emily Jankowski. The co-hosts are Ben Brock Johnson and Amory Sivertson.
A few years ago, we brought you the story of how dinosaur emoji had entered the debate about trans rights. We were reminded of this episode recently when a White House memorandum lambasted NPR for spreading "radical, woke propaganda" and linked to our story as an example. After the memo, President Trump signed an executive order to stop federal funding to NPR and PBS. We stand by our reporting. And so we decided to bring you the episode again. ***** We love making Endless Thread, and we want to be able to keep making it far into the future. If you want that too, we would deeply appreciate your contribution to our work in any amount. Click here for the donation page. Thank you! ***** This episode was written and produced by Dean Russell. Mix and sound design by Matt Reed. The co-hosts are Ben Brock Johnson and Amory Sivertson. Special thanks for Dane Grey for the artwork.
At any given time, 110 people can tell you exactly where James Tatter is. Every single iPhone user has the Find My app on their phone, which allows them to share their location with friends and family. Increasingly, for young people like James, it's becoming also a form of social media. Endless Thread producer (and James's sister) Grace Tatter wanted to know how something that seems creepy to some people became so commonplace to others — and how it's affecting our relationships off the screen. Show notes: On the Grid: Surveillance as a Love Language (The Drift) Dodgeball Shuttered By Google, Its Co-Creator Promises To Clone It (Business Insider) Thinking Critically about Social Media (American Sociology Association) Talking Tech with Apple's Senior Vice President of Services, Eddy Cue (SuperSaf) The Impact of Location-Tracking Apps on Relationships (Psychology Today) Credits: This episode was written, reported and produced by Grace Tatter. It was edited by Meg Cramer. Co-hosted by Grace Tatter, Amory Sivertson, and Ben Brock Johnson. Mix and sound design by Emily Jankowski.
There's a conspiracy theory on Reddit right now suggesting that Reddit is using aggressive tools to hide posts praising or supporting Luigi Mangione's alleged execution-style killing of the CEO of United Healthcare, Brian Thompson. Endless Thread looks at what is going on with Luigi memes on this platform: the Nintendo character memes… and the other ones. Show notes: A Reddit moderation tool is flagging ‘Luigi' as potentially violent content (The Verge) Reddit will warn users who repeatedly upvote banned content (The Verge) What's the deal with all of these Luigi themed posts saying "nothing violent going on here"? (r/OutOfTheLoop) Credits: This episode was produced by Grace Tatter and Ben Brock Johnson. It was edited by Meg Cramer, and hosted by Amory Sivertson and Ben Brock Johnson. Mix and sound design by Paul Vaitkus.
In April of 2024, a group of aid workers were killed by Israeli Defense Forces while bringing food to Central Gaza. The IDF had alleged that its military analysts had identified a gunman on top of one of the trucks carrying supplies, suggesting it was a military vehicle, not an aid vehicle. In the online debate following the event, a familiar trope popped up: arguing over whether one of the aid trucks a Toyota Hilux. The reason? In military conflict around the globe, the Hilux is a familiar character. Whether you're a U.S. designated terrorist group, a "freedom fighter," or someone else involved in direct armed conflict, you probably know about the Hilux. Endless Thread wanted to know why, and how, this happened. So we took a journey beyond America's commercial pickup truck identity to understand why beyond our borders, the Hilux is the truck of choice. Credits: This episode was produced by Ben Brock Johnson and Dean Russell. Mix and sound design by Paul Vaitkus. It was co-hosted by Ben Brock Johnson and Amory Sivertson.
Every day, seven days a week, for eight hours or more, Hasan Piker is live on the video game streaming platform Twitch. This is where he shares his political commentary with a dedicated community of viewers — many of whom fall into a particularly sought-after electoral demographic: young men. One of the dominant theories about the re-election of President Donald Trump in November 2024 was that it was aided by commentators like Piker: brash and bro-y. But Piker is a Socialist, considerably to the left of the mainstream Democratic Party. He gets into streamer beefs, but he also talks a lot about empathy and bringing a spirit of charitability to political discourse. What kind of affect does he have on his community and their political activism? Who's tuning in 50 hours a week to get their news from one guy (spoiler: it's not just twentysomething men), and really — who's that guy? Endless Thread talks to Hasan Piker and his fans. Credits: This episode was written by Ben Brock Johnson and co-hosted by Ben Brock Johnson and Amory Sivertson. It was reported and produced by Grace Tatter. Mix and sound design by Paul Vaitkus.
"Should I be joking at a time like this?" That's the question then 33-year-old Brooke Eby asked herself when she uploaded her first piece of TikTok comedy in 2022, about being diagnosed with a terminal illness. Brooke's since built an audience of hundreds of thousands of people who are rooting for, and laughing with, her. Sometimes it gets weird. Brooke talks to Ben and Amory about how facing death changed her relationship with social media and online community. Show notes: Brooke Eby's TikTok, Instagram, and YouTube ALSTogether When Your Terminal Illness Makes You a TikTok Star (The New York Times) This episode was written and produced by Grace Tatter. It was co-hosted by Amory Sivertson and Ben Brock Johnson. Mix and sound design by Emily Jankowski.