Podcasts about dell world

Mark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including "Belonging to the Brand," "Marketing Rebellion," "Known," and "Audacious: How Humans Win in an AI Marketing World". His blog, {grow} is hailed as one of the top marketing blogs in the world and he is also the host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. He has also appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio (NPR), CNBC, the BBC, and CBS News, and he is a regular contributing columnist to The Harvard Business Review. Connect with Mark Schaeffer: https://www.linkedin.com/in/markwschaefer/ Buy the book, “Belonging to the Brand”: https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ Blog: https://businessesgrow.com/ Podcast: The Marketing Companion Watch this episode on YouTube: https://youtu.be/-IKcl_my7vQ What if you could build a community around your brand or business? What if I told you that you can cultivate an engaged, supportive community of fans around your business where people clamor to buy anything you offer and never leave because your community is such an important part of their lives and identities? My guest, Mark Schaefer is the author of Belonging to the Brand, Why Community is the Last Great Marketing Strategy.  In an age of AI and automation where even many global brands are losing market share and relevance, Mark believes that community is the last refuge for preserving our humanity and ensuring brands, businesses, and non-profits stand out. As Mark explains in his book, and as we discussed in this episode, building a community goes way beyond simply amassing a following. Social media followers and casual readers or viewers are a weak relational link. According to Mark Schaefer, the real magic happens when you're able to bring people together so they connect to one another and find a sense of belonging within your brand community. Once you create a community, your organization becomes a home for your audience – a place where they find meaning. And, a sense of meaning is often what is missing from many people's lives today. For all of our technological advancements and social progress, many people feel lonely or socially isolated. As Mark says in his book, we humans are “wired for community,” which can be hard to find in a world that is so virtual and where remote work is common. The demand for community has, perhaps, never been greater than at any time in human history. If you can help fulfill your audience's need for belonging and community, then you will acquire a tribe of loyal supporters and repeat customers. According to Mark's thesis, which I believe is correct, building a community is how organizations can make the greatest impact and drive the biggest outcomes if they're willing to put in the time and work into making their community grow. Creating a community requires long-term thinking and an investment of time and energy, but it will pay off for those who commit to it, as Mark explains on the podcast and in his book.  In this conversation, Mark and I spoke about the importance of community from both a marketing and a sociological perspective. He also shared interesting case studies of people who found success by building communities around their brands. From a business and marketing standpoint, having your own community on an owned channel also strengthens your brand long-term, dramatically increases customer loyalty and retention, and lessens your reliance on the whims of social media algorithms and changing markets.  In this episode, we discussed his “Belonging to the Brand,” published in 2022, but you should also check out his new book that just came out, "Audacious: How Humans Win in an AI Marketing World." Connect with Mark Schaefer: https://www.linkedin.com/in/markwschaefer/ Buy the book, Belonging to the Brand: https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ  Learn more: https://businessesgrow.com/ Buy his new book, Audacious: How Humans Win in an AI Marketing World: https://www.amazon.com/Audacious-How-Humans-Marketing-World/dp/B0DSHRN3PC#:~:text=Mark%20Schaefer's%20%22Audacious%22%20is%20a,AI%20by%20a%20million%20watts.  Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University. For three years, Mark studied under the late Peter Drucker (a world-renowned consultant and author known as the founder of modern management). He is one of the world's most popular business-related keynote speakers, taking the stage at some of the largest industry and corporate conferences including SXSW, Dell World, the American Bar Association Annual Conference, and many others. He has spoken in 35 different countries. Mark is also well-known for developing corporate marketing strategies and marketing workshops. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, GE Life Sciences, Pfizer, The U.S. Air Force, and the UK Government. Mark is the bestselling author of ten other books: Belonging to the Brand: Why Community is the Last Great Marketing Strategy: This book was number one in both marketing and advertising categories and provides a spellbinding view of the future of marketing. Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds — This book explores the art and science of momentum Marketing Rebellion: The Most Human Company Wins — Some reviewers note this might be the most influential marketing book of the decade. KNOWN: How to Build and Unleash Your Personal Brand in the Digital Age — World's number one book on personal branding. The Content Code — Named one of the top five marketing books of the year by INC Magazine. Social Media Explained — Essential primer on social media marketing. Return on Influence — First book ever written on influencer marketing. Named to the elite list of top academic titles of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Born to Blog — All-time bestselling book on blogging! LESSONS — Collection of essential essays on embracing chaos. The Tao of Twitter – Best-selling book on Twitter in the world. Mark's books have been used as textbooks at more than 70 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide. He is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. The show has been downloaded more than 1.5 million times. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS News. He is a regular contributing columnist to The Harvard Business Review. Learn more: https://businessesgrow.com/  

Liz is co-founder of The Community Factory and an attendee engagement expert who specializes in Spontaneous Think Tanks for B2B organizations.The Community Factory is committed to transforming the event industry by fostering innovative ways to engage and connect. With a rich history in delivering engaging events and networking and connection opportunities, The Community Factory continues to be at the forefront of the event engagement revolution.After a decades-long career in corporate managing global event teams, she now focuses on helping companies create community at their events and keep them going all year long. She is also the founder of Club Ichi, a community for B2B event marketers. Liz is a 20+ year veteran of corporate event marketing life, She ran the global event team for Dell and created Dell World in 2011. She ran the global event team for IBM's Analytics & Hybrid Cloud division. She is one of the founders of experiential agency Haute, and part of the ownership team at Haute Spot music venue in Cedar Park, Texas. She is a writer, investor, speaker, and frequent traveller.You're going to love the content she shares with us during this episode!Keep a track of all that's going on with the Podcast via; www.theeventsinsight.com/www.linkedin.com/company/the-events-insight-podcast/www.instagram.com/the_eventsin/ See more about our Season Sponsor RedBox Events via;https://www.redboxevents.com/Find out more about our Shoutout Sponsor The Hospitality Partnership via;https://www.hospitality-partnership.com/Our Season Quickfire round Sponsor is Fuchsia Exhibition & Conference Services; https://www.fuchsia-exhibition-services.com/Our partnership with Standout Magazine is also worth following;https://standoutmagazine.co.uk/Music Credits go to;Artist: Cathrine RannusTitle: The Events Insight Theme MusicMusic from #Uppbeat:Forever - Sega Williams https://uppbeat.io/t/sega-williams/forever License code: 7F5KY293FYDFNVEV Fly Away - Mountaineer https://uppbeat.io/t/mountaineer/fly-away License code: EKN0IYNUKGUXMCTW Clarity - Zoo https://uppbeat.io/t/zoo/clarity License code: GL25RXVDXIBQWSWL 

Mark Schaefer is the first guest of 2023 on the Big Ideas Welcome podcast! Mark is a best-selling author whose 10th book, Belonging to the Brand, has just hit shelves. Beyond writing, Mark is a globally recognized keynote speaker, educator, and business consultant,  who has taken the stage at some of the largest industry and corporate conferences, including SXSW, Dell World, the American Bar Association Annual Conference, and many others. In this episode, Chris and Mark discuss:-Mark's new book, Belonging to the Brand -Why Mark is an "encourager of being a better listener"-The power of the personal brand and how it helps to build community -The relationship between marketing and community -The value of understanding “experience at scale”-Mark's suggestion of a new way to measure marketing valueJoin us for the Mark Schaefer, "Belonging to the Brand", LIVESTREAM presented by the Knoxville Entrepreneur Center on January 25th at 6pm. Learn more. In This Episode:Mark Schaefer Website | LinkedIn | Instagram | YouTube | PodcastChris McAdoo: Instagram | LinkedIn | Website- - - - - - - - - -KEC: Instagram | Facebook | Website I Twitter | Linkedin#MadeforKnoxville: https://www.madeforknoxville.com/Chris McAdoo: Instagram | LinkedIn | WebsiteSubscribe: Apple Podcast | SpotifyCheck Us Out: WebsiteIf you have any questions, comments, or big ideas of your own, email us at hello@bigideaswelcome.com The show is Produced and Edited by Palm Tree Pod Co. 

In today's episode we learn how some of the country’s leading Universities are approaching IT security for this new remote learning and working environment.About the challenges leading universities faced in the shift to remote learning and workingThe key cybersecurity concerns that are emerging as a result of the move to remoteWhat’s needed to keep students, staff, data and network secure in a remote worldMEET THE PANELJonathan Monk, Director of IT, University of DundeeRecently Jonathan has been focussed on realigning and improving both the IT delivery and digital core across the University including a significant restructure of service delivery, built on customer empathy and significant infrastructure modernisation. He is currently engaged in partnering with colleagues on an ambitious Digital Transformation programme.  Ceri DaviesHaving graduated from Cardiff University, in 2005 he returned to as the role Assistant Director of IT and Enterprise Architecture, with responsibility for the Business Analysis, IT & Enterprise Architecture and Technical Programme Management functions. Ceri is also a member of the University Senate, the governing body for academic matters.Roger Harry, CEO, Circle ITRoger has led the Cardiff headquartered business through huge growth to become one the largest IT projects and services suppliers in Wales. Seen as a thought leader and industry expert Roger has presented all over the world and can regularly be found presenting for companies including Dell EMC, Autotask and Datto.Dmitriy AyrapetovDmitriy is the Vice President of Platform Architecture at SonicWall. As a cybersecurity expert, he speaks at industry conferences including, RSA, Gartner Security Summit, Dell World and is a regular presence at SonicWall’s annual partner conferences. Dmitriy holds an MBA from the Haas School of Business at U.C. Berkeley and a BA in Cognitive Science at UC Berkeley.

The Cherry Ice Cream Smile girls chat about some of our favorite "special" Duran shows, including the NASA 50th Anniversary, F1 in Austin, Live Aid, SXSW, Dell World and more!

If you enjoy listening to my podcast, please take a minute to leave a review here! As many of you know, I like to choose podcast topics that are at the forefront in the minds of my audience. I also like to interview leaders who inspire me. When I was looking for a new podcast guest for my show, I asked my CTO at RedZone, James Crifasi, if there was someone he knew in security that he really respected – that stood out for him as a leader in the industry. James recommended Dmitriy Ayrapetov, Executive Director of Product Management at SonicWall. Since RedZone has been a SonicWall partner for many years, I knew Dmitriy, and I knew that he represented most of the network security products that we work with. Luckily, he agreed to come on the show. My conversation with Dmitriy ranges from philosophical to tactical and technical especially with his positions on Machine Learning and AI with security. We discuss a variety of topics including, who are his mentors and what does a product manager do at a high-profile security company like SonicWall? One interesting discussion centered around the thought that, “Humans will always make mistakes – human mistakes are one of the main issues with security. Knowing that we will never fix 100% of the problems of security today, and that we have a massive likelihood of a security breach happening,” – I asked Dmitriy “How can you approach this problem?” Key Points of Interest in This Episode: How Dmitriy researches and keeps on the pulse of security How his mind works when he is thinking of how his customers will be impacted by security Who are his mentors? What would he focus on if he was a startup founder? How would I want to react if I was a customer? Are your security vendors as concerned about business continuity as you are? I think you will really appreciate Dmitriy’s philosophy for CIOs and CISOs – in particular, his thoughts on human mistakes. He believes that since human mistakes can’t be prevented, that you must realize the need for continuity of the business and be prepared for them. With this, I want to welcome you to my interview with Dmitriy Ayrapetov. Major Take-Aways From This Episode: In this podcast we discuss cutting edge strategies with security: sandboxing, block until verdict, remediation and roll back. What does a product manager do at a high-profile security company like SonicWall? o Find people’s problems and bring these engineered solutions to market Evolution of Security – Block first, then ask questions later. Staying current with security is imperative with a current approach centered on business continuation. New ways of thinking – Prevention vs. Continuity, continuous operations like auto-rollback functions. Supply Chain Attacks – Next Gen behavior analytics which led us into an industry education on old fashioned heuristics vs. machine learning and AI. Read Full Transcript Here About Dmitriy Ayrapetov: Dmitriy Ayrapetov has been with SonicWall for over 13 years. He is currently the Executive Director of Product Management at SonicWall, in charge of product security. Prior to this position, Dmitriy held product management and engineering roles at SonicWall and at enKoo Inc., an SSL VPN startup acquired by SonicWall in 2005. As a cybersecurity expert, he speaks at industry conferences including, RSA, Gartner Security Summit, Dell World and is a regular presence at SonicWall’s annual partner conference Peak Performance. Dmitriy holds an MBA from the Haas School of Business at U.C. Berkeley and a BA in Cognitive Science at UC Berkeley. You can see all the SonicWall products Dmitriy has had his hand on since the beginning. • Network Security • Firewalls • FTDMI – Automation and Security • SonicWall ips Series • Client Capture – rollback • Email Security How to get in touch with Dmitriy Ayrapetov LinkedIn Twitter Facebook Key Resources + Links Link to Dmitriy’s SonicWall blog page:  https://blog.sonicwall.com/authors/dmitriy-ayrapetov/ • Blog, pub. 9/12/2018: Botnets Targeting Obsolete Software • Blog, pub. 2/13/2017: Practical Defense for Cyber Attacks + Lessons from 2017 SonicWall Annual Threat Report Other SonicWall blog pages that cover suggested topics of discussion listed above: • Sonic Wall Threat Intelligence blog page: https://blog.sonicwall.com/categories/threat-intelligence/ • Annual and mid-year cyber threat reports: https://brandfolder.com/s/pix4u8-fllsa0-f5587c Other presentations and videos by Dmitriy Ayrapetov: SonicWall Roadmap and Industry Trends: https://www.youtube.com/watch?v=p0vAqko1E2s, pub. July 13, 2018 2018 SonicWall Cyber Threat Report – Webcast: https://www.sonicwallsales.com/Video.aspx?code=KJSCK7 RSA Presentation 2017: The Strategic Advantage of Adaptive Multi-Engine Advanced Threat Protection (this is a pdf file of the slide presentation) Learn How to Detect and Prevent Malicious Files with SonicWall Capture ATP: https://www.youtube.com/watch?v=55tw20crqhk, pub. Sept 1, 2017. Also, published as a webinar through BrightTALK, Sept 19, 2017 How SonicWall SuperMassive Next-Gen Firewall Series ensures that every byte of every packet coming into and going out of your network is inspected while maintaining high-performance and low latency: https://www.facebook.com/SonicWall/videos/10155323557848859/, pub. Aug 17, 2017 Other resources mentioned in the Podcast, provided by Dmitriy Ayrapetov: There are two people that Dmitriy mentioned as thought leaders in the field: one of them is well known, Bruce Schneier, an internationally renowned security technologist; while the other is less known, Dan Geer, CISO at In-Q-Tel. Bruce provides a lot of industry as well as practical advice on his website: https://www.schneier.com/. Dan’s keynote at Black Hat 2014 was, in my opinion, direction setting. It was one of the highest signal to noise ratio keynotes that I’ve ever heard and I still come back to it from time to time. It’s very dense, and is based on an essay that he authored. Black Hat Keynote: https://www.youtube.com/watch?v=nT-TGvYOBpI Essay: http://geer.tinho.net/geer.blackhat.6viii14.txt Dan has many other essays/keynotes and your listeners can find them on his website: http://geer.tinho.net/pubs The book that Dmitriy mentioned early in the podcast is Hacking Exposed –they’re on the 7th edition now. I’m not “recommending” the book, I just referenced it as something that piqued my curiosity in security early on. This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes. Credits: * Outro music provided by Ben’s Sound Other Ways To Listen to the Podcast iTunes | Libsyn | Soundcloud | RSS | LinkedIn Leave a Review If you enjoyed this episode, then please consider leaving an iTunes review here. Click here for instructions on how to leave an iTunes review if you’re doing this for the first time. About Bill Murphy Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

In episode #46, Simon and David chat about AWS Reinvent, Dell World, Microsoft Ignite, VMworld, CES, and other tech conferences, past and future. Learn about these conferences, which ones we'll be at, and gain conferences tips! Join us on this episode of vChat! Links from the show- AWS Re:Invent Microsoft Ignite The Consumer Electronics Show (CES) […]

In episode #46, Simon and David chat about AWS Reinvent, Dell World, Microsoft Ignite, VMworld, CES, and other tech conferences, past and future. Learn about these conferences, which ones we'll be at, and gain conferences tips! Join us on this episode of vChat! Links from the show- AWS Re:Invent Microsoft Ignite The Consumer Electronics Show (CES) […]

VMware Communities Roundtable, curated by Eric Nielsen

There has been nothing short of an intense debate about the marketing skills needed for career success today. Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money. In an excellent and thought-provoking post, the brilliant Christopher Penn scolds the profession for falling behind, and warns that we need to keep up with topics such as cloud computing, mobile development, and integration software to be relevant. Unilever CMO Keith Weed claims there is a "lost generation" of marketers in their 30s and 40s who are unprepared to lead digital brands and are faking their way through. Still other marketing leaders such as Allison Dew, a senior VP at Dell, references a new workforce study when she says the 400 people on her marketing team better be steeped in marketing fundamentals and possess an ability to solve problems, not be masters Snapchat. It has been more than two years since Tom Webster and I discussed this topic on our podcast and with the rate of change in the industry, we thought it was time to bring some attention to the issue. In the latest episode of The Marketing Companion we dissect the state of the marketing nation and explore the marekting skills needed to prevail in our field today. Ready for this? Here we go! Disclosure: Dell Technologies is mentioned in this post and podcast. Dell compensated me to attend its Dell World event in 2016 but exerts no editorial control over content I post. Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com, BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

What is social employee advocacy marketing, and why is it a win/win for both brand and employee? The rise of social technologies have transformed business in many fundamental ways, giving rise to seemingly limitless new possibilities in how organizations communicate, collaborate, and innovate both internally and externally. Make no mistake, this is the era of the social employee. But the question remains: How can organizations harness the power of this new plugged-in and empowered workforce? In this interview you will: Discover the power of social employee advocacy marketing and how to enable social processes within your organization Learn about the benefits of personal branding for both the employee and the organization Develop strategies for designing and implementing a social employee pilot program for companies of any size Unlock the secret to social advocacy best practices—such as social listening, content marketing, and community building Cheryl Burgess (@ckburgess), co-founder and CEO of Blue Focus Marketing, a social branding firm that helps transform brands from the inside out by implementing strategic social business initiatives that empower social employee engagement and social executive leadership. Burgess is the co-author of the best-selling book The Social Employee (McGraw-Hill) and Social Employees: The New Marketing Channel, a video tutorial course for Lynda.com, and has contributed thought leadership to Harvard Business Review—Italia, Wharton’s Future of Advertising 2020 project, and numerous industry publications such as CEO.com and CMO.com. She has served on advisory boards for The Economist Intelligence Unit and CultureSphere, and has been recognized by organizations such as IBM, Forbes, and the Twitter Shorty Awards for her social business leadership. Her international speaking credentials include appearances at events such as AMP Australia and New Zealand; the Social Business Forum in Milan, Italy; IBM Connect, Dell World, and Pivotcon. Mark Burgess (@mnburgess) is co-founder and President of Blue Focus Marketing.  Mark is co-author of the best selling book, The Social Employee – “How Great Companies Make Social Media Work.” His book features success stories from IBM, AT&T, Dell, Cisco, Southwest, Adobe, and Domo. He is a digital marketer, content marketing strategist, speaker, marketing executive, and educator. He is also an online course author for Lynda.com + LinkedIn, and HBR Italia contributor. Mark lectures part time at Rutgers Business School teaching MBA Marketing courses and executive education. He is an adjunct marketing professor at Fairleigh Dickinson University, where he received his Executive MBA. He has held senior level B2B and B2C positions at PwC, McCann, and AT&T. Mark delivered a TEDx Talk in May 2014 on The Rise of the Social Employee. He is listed on Forbes Top 100 Must-Follow Marketing Minds on Twitter and is ranked #19 in the Top 200 Content Marketing Influencers, and is a contributor to the Wharton Future of Advertising 2020 project. Download the accompanying handout: http://360rea.ch/2dz0cVT

I recorded this podcast with Ari Lightman while attending Dell World 2015. Ari is a Professor and Director at Carnegie Mellon University (CMU) where he teaches classes on IT transformation, marketing, social media and mobile content. Ari is a major contributor to the Social Business Journal that we published with Dell. He also participated on a social selling panel with me at Dell World. Ari's work is intriguing. I enjoyed learning how his students at Carnegie Mellon University conduct research on behalf of large brands. Researchers in the classroom have access to a variety of different software programs and tools used during their learning experience. When they come to the workforce, they expect to have access to those tools with which they're already familiar. In this episode, you'll discover a few ways to ask questions when problem solving and how young researchers expect open access to the tools they need. You'll also learn how Ari's students at CMU created an opportunity for one company to generate an extra million dollars in revenue from their research findings and recommendations. View the show notes page: http://www.socialbusinessengine.com/podcasts/expectations-graduate-student-when-they-enter-workforce

On this episode of HetNet Happenings, host Sean Kinney takes the listener inside the recent Dell World exhibition in Austin, Texas. Hear company founder Michael Dell discuss the IT firm's acquisition of EMC for $67 billion, as well as take a look at so-called "future tech" like augmented reality and more robust IoT systems, as well as listen in on a panel that considers how IoT will shape the future of the connected world.

At this week’s Dell World event, as the case at last month’s Dreamforce event, some of the main focus was around the Internet of Things (IoT). And while much of the discussion with IoT is usually aimed at big enterprises, small and mid-size businesses need to understand what opportunities and risks there may be to their success as more and more devices begin communicating with each other. Andy Rhodes, Executive Director for Dell’s IoT Solutions, shares his perspective on why the IoT today is where the cloud was eight years ago. And why it’s important for small businesses to understand what opportunities come with it, before those opportunities become nails in the coffin of their business.

John and Damon continue their conversation about Dell World, the Lean Startup Conference, and other DevOps related happenings. Recorded Dec 2012.