Podcasts about hey tom

During the Tampa Bay Buccaneers Super Bowl victory celebration, Tom Brady made his most infamous pass yet. This throw could have gone south real fast. We break down what happened. Hey Tom, share with us the elixir you took that day so we can have Mr. GPS make it during our show! Congrats to the GOAT.

Hey Tom and Cody discuss their upcoming pokemon generation 3 challenges, and then we get off topic, but for that you need to find us on youtube, The Pokebeards

"Hey Tom, I'm trying to lose weight. What foods should I be eating to help this?" "Hey Tom, I'm trying to bulk up man. What foods should I eat bro?" Unfortunately, these are questions that I get asked far too often. In this episode, I explain why there's no such thing, as well as the optimal way to approach weight loss/gain for yourself. Thanks for listening! BLUblox: https://www.blublox.com/?rfsn=4066266.809b9 Use "SOTA" for 15% off Supplements: https://theproteinshack.com.au/ Use "SOTAFIT10" for 10% off Merchandise: https://sotamerch.secure-decoration.com/ YouTube: https://www.youtube.com/channel/UC1QzU2_fphct3kotZ22CDEQ https://www.youtube.com/channel/UC81wy66Ta--57brMvpvYVBw Instagram: https://www.instagram.com/sotafit_/ https://www.instagram.com/thesotaprocess/ Facebook: https://www.facebook.com/sotafit/ https://www.facebook.com/thesotaprocess/

Hey Tom adalah serial tentang kucing kami yang bernama Thomas C Nowak. C kepanjangan dari Caprese atau mungkin bakalan saya ganti yang lain nantinya, haha. Tom kemungkinan jenis kucing Himalaya & Ragdoll. Sampai hari ini masih misteri. Kami sempat tanyakan ke 4 dokter hewan tapi mereka sendiri bingung karena ada sebagian ciri-ciri Ragdoll tapi juga Himalaya. Tom adalah kucing yang grumpy, gak ramah, anti sosial alias males deket-deket kami sebagai ownernya (cat logic slave-nya) karena ogah. Tiap kali saya cium mukanya pasti buru-buru jilatin mukanya balik haha. Sungguh kucing yang sangat manis dan dirindukan. Tom sudah tinggal 4 tahun bersama kami. Gak bisa terbayangkan bagaimana hidup saya dan Matt jika Tom gak pernah hadir :) Enjoy my Podcast with Tom XOXO Blog : https://nonikhairani.com/2019/01/29/hey-tom-8/ Youtube : https://www.youtube.com/watch?v=AxNXCdGG7jc&t=84s

On this weeks episode, Trez & Mike are joined by their good friend Jayson to discuss: -Weirdo Women (2:54) -Stop Sending Trez Chain Letters (13:42) -Who Has Eminem Battled? (17:15) -Lizzo (32:04) -Bill goes to jail, Harvey pays $25mil? (44:34) -Fathers Raise Your Sons (46:22) -Music (53:23) -Wannabe Detroiters (1:00:30) -Child Support (Don't Run Fron It) (1:05:03) -Legacy (1:09:16) -Agree To Disagree (1:14:24) -Chief Keef (1:21:55) -Juice WRLD (rip) (1:24:16) -Hustler Tip Of The Week (1:27:36) -Men Who Ask For Permission (1:34:55) -Hey Tom! (1:43:08) -Mike Considers Polygamy (1:47:22) -The I.N.N. Award (1:57:37) -The Washed Segment (2:00:16) Intro Song: Jadakiss - "Jason" Follow Jayson: FB: Jayson Johnson Snapchat: @crudalmighty ...another great episode with tons of laughs, and layers of introspection ! Subscribe, Like, and Comment!! Follow: @detroitstateofmindpodcast on all platforms Trez: @formallyknownastrez on Instagram @trezkinney on Snapchat @fkaTrez on Twitter Follow Mike: @mikefridaybcb on Instagram @mikechek313 on Snapchat

 Learn how to make the right mix of marketing solutions that could help you boost your business Discover why talking to the right audience is the key to an effective marketing strategy Learn how to generate more leads via digital visibility through increased awareness, talking to the right market and creating the right marketing mix to grow your business Resources/Links: Customized Digital Strategy Analysis: www.ballantinecom/theinvisible Summary Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company which is a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division. In this episode, Ryan shares how you can make a splash and establish a strong presence through your marketing channels by having the right mix of marketing solutions that could help you boost your business. Check out these episode highlights: 01:13 – Ryan's ideal client: Ideal client for us is a small business owner that has no marketing people on staff. 01:18 – Problem he helps solve: It's definitely a lack of leads. 02:57 – Typical symptoms people experience with that problem? They should have their site hooked into Google Analytics and Google Search Console, formerly called Webmaster Tools. And they're just going to see a lack of traffic in there, very little visitors, very little impressions in Google, they're not getting any leads. They should be tracking their phone calls but they are, they're not getting any phone calls. So, it really is, it's just a lack of activity across the board. 03:41 – Common mistakes people make when trying to solve that problem: They don't really know who their target audiences. So, we always start every client engagement with, who do you sell to, why they buy from you, what resonates with them. So, they have not done that proper research. And without doing that research they just don't know who exactly they're speaking to. They might be, if they are trying something, they're kind of just throwing things at the wall and see what sticks. 05:19 – Ryan's Valuable Free Action(VFA): If they're going to attempt to do the marketing themselves, they need to have an idea of what their audience is looking for, like what keywords they're using. 06:54 – Ryan's Valuable Free Resource(VFR): www.ballantinecom/theinvisible 07:24 – Q:' How to improve your blog strategy? A: Take a look at content that's doing really well and then add more content to that blog posts. Whenever we do that, we always see a spike in organic traffic. Tweetable Takeaways from this Episode: “Take a look at content that's doing really well and then add more content to that blog posts. Whenever we do that, we always see a spike in organic traffic.” -@ballantinecorpClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone and a very warm welcome to yet another edition of Marketing The Invisible My name is Tom Poland, joined today by Ryan Cote. Ryan, a very, well, good day and welcome and where are you hanging out? Ryan Cote: 0:21 Hey Tom, happy to be here. I'm from New Jersey. Tom Poland: 0:24 New Jersey, USA, nuzzle into the armpit of New York. That's a very famous New Jersey turnpike from Being John Malkovich. Anyway, enough of the movie and time zones. Ryan, as I said, very warm welcome. For those of you don't know Ryan, he's the Director of Digital Services and Partner at Ballantine. It's a third-generation family-owned, direct mail and digital marketing company, started in 1966 by Ryan's great uncle, Ryan, and Ryan now manages the growing digital marketing division. Ryan, thanks for rocking up again, once again, thank you.

Join Ken McElroy as he interviews Tom Hatten, owner of Mountainside Fitness as he reflects on founding and growing a fitness empire.   Full Transcript: Ken McElroy: 00:00 So what did you learn from, you know, losing everything, almost losing everything. Tom Hatten: 00:05 Yeah, I think, you know, I actually ended up at one point filing for bankruptcy is they're all LLC chapter eleven's. I, uh, finished it all off right before my birthday in 2000, I think 12 a file on my own, chapter 11, because at that point I had just under $100 million in personal guarantees on real estate. So just say that out loud. Right? Uh, so that had to happen. So that kind of just put everything at the baseline of, you know, what was going wrong in the, in the economy was truly effecting, you know, certainly me and, and I was trying not to let it affect the business because it was just a real estate issue. I was tough and a lot of lessons learning that. Ken McElroy: 00:44 Welcome to the real estate strategies podcast. I'm Ken McElroy and I'm here to give you creative ideas on how you can get started or continue your journey in real estate. Each week, we will bring you inspiring and informative conversations with successful people and their path to obtaining or investing in real estate. Enjoy the episode. Ken McElroy: 01:10 Hey everybody Ken McElroy here again, I'm with my good buddy Tom Hatton. Hey Tom, Tom Hatten: 01:12 How are you doing Ken? Ken McElroy: 01:13 So Tom and I have known each other a long time. Uh, we're in YPO (Young Professionals Organization) together. We were an EO together. We've got lots of mutual friends together and, we get together from time to time. He's a very busy guy. He's got a, a rags to riches story, just like a lot of us and just like myself and, and Tom. Welcome. Tom Hatten: 01:31 Thank you. Ken McElroy: 01:31 Yeah. So, and also I want to chat about your new book dream on, so I can't wait to dig into that a little bit. So, well let's talk about your story because I was always intrigued with that. Obviously, we had property now in Turkey. Yeah. Not just down the road. And I think that story, um, is the epitome of an entrepreneur. You know what I mean? When you were like sitting there and you go, well, what about this? Do you cut the deal and even I think the guy even got bought your, your your equipment. Tom Hatten: 01:58 Yeah. Yeah. There was a, that was just a really kind of a magical time, if you can even use that term when the opportunity just kind of presented itself with the right people and, and I was pretty hungry. Ken McElroy: 02:08 Yeah. But the, then you go to the owner of the center yeah. And a which was called mountain side plaza. Tom Hatten: 02:15 Yeah. And I asked him to, he did all the ties. He invested 70,000. I was 22 years old, so with no balance sheet, no credits, nothing. You know, I had a car loan and he invests, he put in 70,000 on the tees and then, he paid for the sign, our actual sign on the building and then helped me with some of the equipment. He ended up giving me a loan, um, for like 10 grand that he never asked for back when I wanted to pay him back. He said, don't pay me back. Ken McElroy: 02:39 How great is that? Tom Hatten: 02:40 Yeah. He had lost the center to, um, at that time they needed to be 92% lease. When, uh, when, uh, the ohs boy is 1993 when that crash happened and he was at 88% with two leases in tow and they said, nope, we're taking the center back. Oh, just don't worry about paying me the 10 grand. I'm like, Ken McElroy: 02:57 Wow. I don't think I knew that. So from there, right. Yeah. So tell me about that first year because I don't think I dug in on that now. Now how many, how many members do you have? Tom Hatten: 03:09 Well, we have 18 locations. 1400 employees and just under a hundred thousand members. Ken McElroy: 03:14 Yeah, well, congratulate. Tom Hatten: 03:16 Thanks. Thanks. Ken McElroy: 03:16 So let's talk about that first year. Tom Hatten: 03:18 Yeah. That was, I remember not sleeping, that was not part of the deal then. And then trying to figure out how to run a business because I'd never had done that before. How to be a boss, um, how to understand what it meant to build a culture and a product and all that was happening simultaneously while trying to, um, work on the side. I still painted houses on the side because I couldn't draw any money out of the business. Um, and because the business was open 17 hours a day, there wasn't a lot of downtime. So it was just an interesting time, but it was so full of energy. There was just a lot of good things happening all the time. And I think that's what kind of fueled getting through all that. Ken McElroy: 03:54 Good things happen in gyms, you know, people are generally trying to be healthy. And so I would imagine that's a pretty cool environment. Tom Hatten: 04:00 It is. And back when I started, it wasn't nearly like it is today. You know, the, the world changed and fitness right in the early two thousands and, uh, it was more of a, it could it be a fad? Is this a real business kind of a thing? But people were happy. And I think if we created a culture that made people feel comfortable and it wasn't just about how you look, it's about how you felt. I think that was part of the basis of our culture and how we be able to grow. Ken McElroy: 04:22 So thank you for that. Um, I know, uh, you know, then you started to expand. Obviously you're like, okay, this works, so let's go to two. Let's go to three and now you have 18. Um, and most of that you've done on your own, right? You had some investors on the real estate along the way. Tom Hatten: 04:37 Yeah, we have built about 25 altogether. Some have moved or, you know, I moved out because of the leases were up and stuff. But, uh, I learned pretty quick when I was so young that nobody was really going to keep allowing me to build bigger clubs because our balance sheet just wasn't big enough. Uh, so it was probably about five years after I opened, four years after I started looking at SBA loans and seeing if I could do that in owner occupied deals. And it did, it worked. 1996 I did my first SBA loans. So about five years after I opened the first, you know, club, um, and built an 18,000 square foot club on two and a half acres and got a million dollar SBA loan. And that's changed the game because then I did, I started to learn about sale leasebacks and that's what my partner was, you know, it was really the real estate equity flipping into another. Ken McElroy: 05:23 Yeah, that's a really smart cause. The SBA is a small business administration and they have these loans that they give up and coming entrepreneurs. But I think the rule is you have to own it. You have to occupy 51% Tom Hatten: 05:35 51% of the building and now and then have more than a majority share of the operation. Ken McElroy: 05:40 Right. What you did. So I did. That became your model. Tom Hatten: 05:43 That became my model. Yeah, it was interesting. That is something I learned from my father when we were growing up with, with houses. He would live it, we live in a house and then he would go, that's enough of this and he would sell it and trade up and that's the way we kind of did it. And I'm like, well this can kind of work in my business. And it was easier because I would say the company was the talent. So we always had that tenant ready to go in there and in that tenant would stay and we would divide, you know, define that lease and then I'd sell it, sell the building. And that worked in the tenant stayed. Ken McElroy: 06:09 So fast forwarding to today now, so you have the real estate, right? And then you have the Mountain Side, business, right? The kind of occupies the real estate. Is that how it's all set up? Tom Hatten: 06:20 It is how it was all set up. And then, you know, probably a lot of the emphasis in the book, what a life changing kind of thing. In 2008 happened and we were building six clubs, three in Arizona and three in Colorado all at the same time. And, and a whole bunch of, you know, stuff going on with that and how he, you know, got the debt and all this kind of stuff. And when everything came crashing down, when all that kind of the dust settled, it took about four years, uh, for all the subtle, that was it. I was done. I kept one building, just, uh, cause they had a lot of meaning and I talk about in this book, but everything else I sold, you know, off and said, that's it. We're, we're done on your real estate because that was just its own functioning beast on it. And it was out of my control how values would go and those things. And I didn't want that anymore. I just wanted to have the business and you know how that would work. Ken McElroy: 07:07 So that's like the perfect segue for where we are right now. Yeah. Right. Because what's happening in my space is there's a lot of people going out and expanding like you did and they never had ever, never been through a correction. You know, and they're, they're getting bank loans and they're getting equity and all that kind of stuff. And you know, I've been through it too as you know. And uh, so you got all the way down to one property, right? Tom Hatten: 07:35 One that I own. Ken McElroy: 07:36 One that you owned back in 2012. Tom Hatten: 07:38 Yeah, I kept that one. I bought that one. We built a short story here. We built, we were into it for a total of 23 million, appraised at 27 the day we broke ground, a year later we completed the project and it was 2009 that same valuation came in at 14 million. Ken McElroy: 07:55 Yeah. Tom Hatten: 07:55 And then it fell all with eight (million). Ken McElroy: 07:58 This can happen folks, you know, like right Tom Hatten: 08:00 It's insane! Ken McElroy: 08:00 Tom, I mean you've been through it. I've been through this, you know, and I think what's happened is, you know, a lot of the people listening here, um, you know, our real estate folks are entrepreneurs and a lot of the guys like you who have been through it, you just come into this next cycle. A little bit more wise. Tom Hatten: 08:15 Yes. Oh yes. Oh my gosh. Those scars are still there and how all that worked. And you know, how many people were affected down line, whether it was banks, businesses, and so, you know, you name it, people just in general, you know, my best friend killed himself. Ken McElroy: 08:31 Oh no. Tom Hatten: 08:31 So it was, uh, it was everything that you could imagine that could come out of all that turmoil happened. Yeah. Ken McElroy: 08:37 That's horrible. Sorry to hear that. So what did you learn from, you know, losing everything, almost losing everything. Tom Hatten: 08:45 Yeah. I think, you know, I actually ended up at one point filing for bankruptcy is they're all LLC chapter eleven's. I, uh, finished it all off right before by birthday in 2000, I think 2012 a file on my own, chapter 11, because at that point I had just under $100 million in personal guarantees on real estate. So just say that out loud. Right. Uh, so that had to happen. So that kind of just put everything at the baseline of, what was going wrong in the, in the economy was truly effecting, you know, certainly me and I was trying not to let it affect the business because it was just a real estate issue and I was tough and a lot of lessons learned. Ken McElroy: 09:24 I've been there. I tell you, I talk a lot about these personal guarantees with people they don't understand. So you may know, I think we've talked about this before, but I have no personal guarantees anymore anymore on anything on $800 million worth of stuff. Because of that, you know, because of having gone through that, you go in and I think what's happening right now is that I just talked to a guy yesterday, you know, he's doing, he's sold priceline.com and um, you know, they're doing mez lending and all this kind of lending. I'm like, dude, like you gotta be careful because you know, like, like this is, this is recourse debt. They're going to come after you and trust me though, they will. And, um, you know, those real estate values are, he was doing it in Austin, Texas. I'm like, Austin is pretty hot right now. So, so, you know, uh, those real estate values can go up and down pretty quickly. When you were talking about those valuations of $27 million, I went down to 14. Right. That happened in just a few months probably. Yeah. So people don't, haven't been, a lot of people haven't been through this cycle yet. I think it's a very, very important lesson. And thank you for bringing it up because it's a lot of people don't talk about that pain and those scars and, and those, the, you know, I call them, you know, a little hurdles. Tom Hatten: 10:48 Yeah. Little hurdles. Yeah. I hope people don't have memory loss. Cause I feel like that, especially in this state where we are back rolling again and you know, our growth is so much determined on credit and certainly housing, it's a little bit tweaked nowadays I think. But with that, I hope people have, Ken McElroy: 11:06 Yeah. And then, so really you've grown to 18 locations in six years. Tom Hatten: 11:12 Yeah. I think that we really hit our stride again in 2012 when the, when the dust settled, I sold my clubs in Colorado. I had, you know, the ones here that we had opened up. And then we said, okay, we're through this let's go. And we went differently. There's a different route that we took to kind of get where we are today. Certainly a lot more solid, you know, definitely based on the business, certainly increasing the brand and so forth. And I think that was the big game changer. You know, learning everything from eight to nine where I was super aggressive and didn't ever think something would happen like it did. Now that still plays in my mind and we'd go out at a different for you. Ken McElroy: 11:45 Yeah, that's exactly how I approach things now too is we were just had our investor conferences, I was telling you last week and these guys are like, what you going to buy more deals? I said, guys, we are peaking or not right. Tom Hatten: 11:57 Sometimes the best things to say no. Ken McElroy: 11:59 I know. It's hard though. It's hard with all these people. You see these cranes and everything going on. I see your gyms all over the place and congratulations on just incredible brand. You've built incredible culture. 1400 employees. Um, that's not an easy thing to do. Um, what uh, what is, uh, what, what is the best thing about owning a gym? You know, and the, the facilities that you have. Tom Hatten: 12:22 I think it's the culture. I think it really became, we're really lucky because a lot of things happen either through the, through just social media, certainly through the crash and then evolution of good health is it became a mainstream business, a real business. And I say because of the crash, because big boxes started to die and retailers started to die, Amazon started to grow and so on. So that left, you know, major boxes available to grow into its created different health club models. But it also said, hey, it's a sustainable thing. People want this, they want to go to a, you know, health clubs and do that. So I think that progression's been really nice to the sustainability of the business. And then to know if you do it right, where people truly look at it like in the crash, what we learned is that man is there stress reliever. It's, their places that are placed that they can bring their kids, they kids have fun or they can just say, hey, I'm just going to get away from everything for a minute. Where you know, I'm in a class or you know, working out. Ken McElroy: 13:18 What are you guys doing differently in the club? Because I tell you what, here locally in Arizona, you're definitely heads above any other club. Tom Hatten: 13:26 Well, thank you. I think what we learned along time ago through the, for the first days when I opened up the you and my first little club, it was how do we create a pack as much value as we can in the box. So we don't really sell price, you know, I don't sell high end, you know, let's say tennis courts or swimming pools. What we'll do is to say on a 40,000 square foot box, how can we make it feel like the highest end facility United States, by the way it looks, how can we give you the kind of amenities that you would get if you went to a specialty yoga or you know, a high performance, you know, club with your strength equipment. So we've had a smashed all that together into this box. It looks and feels very high end, but gives you all these different amenities plus a 4,000 square foot childcare that we changed diapers and you know, don't all that stuff to where say man for $44, this feels like I'm getting a deal everyday that I walk in. Ken McElroy: 14:17 Is that what it is now? 44 bucks. 44 times... Tom Hatten: 14:20 That is the highest price. That's it. That's a top price. It goes down from there. You know, couples are less stuff like that, families are less. Ken McElroy: 14:27 Well think about that. $44 times 100,000 people. Tom Hatten: 14:32 Yeah. It's okay. Ken McElroy: 14:33 Not Bad. Not a bad job buddy. Tom Hatten: 14:34 Thank you. That's good. Ken McElroy: 14:36 So what are some of the downsides of owning in a gym? Tom Hatten: 14:39 Well, I think in this day and age, it's funny, there's not a day or a week. I, oh, I that doesn't go by that I don't worry about liability. You know, when you, when you're smaller, you know, it's Kinda round front of you. But now when there's so going on, I mean will, I was like, today's Day is Wednesday, right? So we'll put in, I don't know, 22,000 workouts today will happen through the cloud. So that's 22,000 possibilities. She hasn't mentioned the kids in the childcare, which we average about 75 an hour in there. So you think of all the moving parts that could go wrong. You know, that's what Kinda keeps me up at night and I'll, thankfully we've done great. Ken McElroy: 15:14 With all your folks. Tom Hatten: 15:15 All the folks. Yeah. So, uh, and we keep the facilities really maintaining clean, but that's a worry. Yeah. People getting injured. Ken McElroy: 15:22 So, you know, we talk about a lot about this reoccurring revenue model. How great is that now? That's financeable. Tom Hatten: 15:29 That's financeable. You Bet. Yeah. It's a, you know, the old days where it used to be a contract, now it's an agreement, right? Yes. People can cancel, but it is a subscription base. But that's everything. Netflix, the HBO, and that's the way the world is. We held clubs were in front of it. Yep. Thankfully, uh, it just takes a lot of bodies, especially if you have a, you know, more expensive building to, to get to that break even. But once you do, it's really nice. Ken McElroy: 15:50 You know, it's interesting. When I in my apartment business, I used to go to health clubs and hire the salespeople. Tom Hatten: 15:56 Smart! Ken McElroy: 15:56 Well because they were always amazing. They were always incredibly well trained, and so you guys, honestly, the health club business has been way ahead of the curve in my opinion in many, many, many ways. Tom Hatten: 16:09 It's interesting, we try to sell information based and in the product, so when you come on in, you see everything that's in front of you and then we're going to inform you all the things that you're going to get and then along the way you're being sold. So it's not feeling like we're out in your face, you know, selling, you were doing it through a process the whole way through. Um, and I think that's worked really well for us. You know, we have a good closing percentage when people come in. We have a good prospect percentage and then I think everybody's kind of, everybody's a salesperson in there. Like literally from my main maintenance guys to the girls in the childcare to the my instructors. They're selling all the time. And not necessarily because there's saying that, but because of the way they're functioning. Ken McElroy: 16:49 Yeah, for sure. Well, I do want to talk to you in the next podcast about your book dream on because, um, and we've talked a lot about this and when you are writing it and there's a lot of incredible stories in here. So, uh, with that, Tom, uh, thank you for this interview and I want to dig into the book next. Tom Hatten: 17:07 You Bet. Thanks Ken.

E. B. Moss: Hey, it's E.B. Moss from MediaVillage and this is Episode 12, basically live from the Consumer Electronics Show in Las Vegas. I’m with MediaVillage Journalist David Polinchock who’s an expert at CES. So... We're mic’d up together and we're going to walk around, enjoy the ambient sounds of CES 2018, and I'm going to tap your brain... a Vulcan mind meld!, appropriately for CES. We're going to ask you to give us some insights. INTRO: Ready for some insights from those inside the media, marketing and advertising industry? Welcome to Insider Insight from MediaVillage. MediaVillage.com is the home for exclusive thought leadership with content by, for and about agencies and networks. From digital experts and add tech providers to CMO's and CRO's. With villages of content focused on everything from Wall Street reports to women in media. Now let's get some insights. David: First stop? We're here at the Google Home gallery. They've put together a kind of cool exhibit of what you can do with Google Home and how it's changing how we all live. E. B. Moss: Wow, great. Google has been sponsoring everything including the city monorail where they even piped in some pretty compelling audio. So when you're a captive audience on the monorail it's instructing you to learn how to utilize Google Home like saying, "Hey Google play me some soothing music" - which is good for when you're trapped on the monorail to hear little bubbling brook sounds. They really have done a good job in their convention sponsorship presence. David: This kind of new audio assistant is what we're getting in homes and in the rest of our lives. One of the AR head manufacturers announced a partnership with Alexa so you get voice control in your heads-up display now so you can see how this is changing how people are really doing things at home. One person on my last tour had one of the voice connection systems all throughout their house and realized they had to take it out of the kids room because the kids were doing their homework by asking it all the questions and just getting all the answers. You know, there's good and bad with everything. But this ability to ask a simple question, or check my schedule works because if I already have "Hey Google" phone I can use it and I get information there but now I can move it around from thing to thing. I think what people are looking for at large is a connection of all their things so it's not "I have this list over here and this list over here". So the fact that I can ask Hey Google on my phone but when I get home at night I can follow up the conversation with my Google Home Assistant because it's all connected. E. B. Moss: Oh, so the connectivity. Got it. David: The other thing they've been working on are ear buds that translate something like 70 languages. It literally is the communicator that we saw for 20 years on Star Trek. E. B. Moss: So, I can date a person who doesn't speak English! David: That's correct. And, if you look over here we also have it in air conditioners and washing machines and a variety of things now. So that's what, to me, becomes really exciting about this: you're seeing Hey Google as you're seeing Alexa and other products leave the single device and being incorporated into all of our lives. E. B. Moss: Google Home really was everywhere at CES; trying to connect the dots with audio and smart speakers and voice assistants. The other thing that was everywhere was Audio. I spoke to Tom Webster of Edison Research, as well as the head of marketing for Audio-Technica who had some unique ways to use headphones. E. B. Moss: Tom Webster was on the panel on the smart speaker research that just came out from Edison Research in conjunction with NPR. So I grabbed him afterwards. ...Hey Tom... That was fascinating. I know that you're going to be sharing some more of this information though MediaVillage in general, but specifically, a couple of things jumped out at me today were the fact that gifting over the 2017 holiday season really should've exponentially upped ownership of smart speakers. So that was good? Tom: Yeah, we've seen the initial adoption of smart speakers grow at a clip more than we saw smart phone adoption grow when we first started tracking. It's certainly both Amazon and Google coming out with $29 units had a lot to do with that but I think eventually we're going to stop caring about the devices themselves because that technology is going to just be baked into everything. E. B. Moss: So, that's an interesting point because Google is all over the show and promoting their digital assistant, Hey Google, but it's still only about 70% in devices own versus Alexa. What do you think it needs to do to compete more? By the way I think you said we're at about 16% ownership in America right now, so there's still plenty of growth opportunity there. What do you see the differences being and how do you see it competing more? Tom: I think, first of all I have no doubt that they're both going to be very competitive devices for a long time to come and for a lot of people it's just learning the use cases. We do know from the previous iterations of Smart Audio Report that we found with NPR 88% of the people who have an Alexa are Amazon Prime members. So there is a natural connection there. They're already being marketed to, in a way that is contextual for them. I think the more that Google educates listeners about what these devices can do and just more devices. Again the technology is just going to start being baked into everything and by the way it's already on your phone. One of the interesting things we found in our research is that 44% of smart speaker users tell us they're using the audio assistants on their phone more as a result of using the smart speaker. So it's just learning education and getting people context. E. B. Moss: And a brand that has good social media followers will do a service to those followers and enhances its own position by teaching them how to use smart speaker skills that they've created, right? Tom: Absolutely. I think we used to ask ten years ago "What's your mobile strategy?" Now I think it's a valid question to ask what your audio strategy is because people want to communicate with brands. They want to communicate with brands that they care about and they want to have those kinds of relationships and those kinds of experiences. E. B. Moss: So last question.... You mentioned a couple of the obstacles that we still have to continue to overcome: the perception of trust and the perception of security. What do you see happening? Tom: Well, those are valid concerns. First of all far be it from me to poo poo them because they are in fact valid concerns and when we interviewed people who don't own a smart speaker but who are interested in the category; three of their top concerns were all related to security, privacy, insuring their data, having the government listen in on their data. These are all valid concerns and all of the makers of this technology are going to have to find ways to address them because it's one thing to say "O.K. Google or Alexa play some Fleetwood Mac" it's another to start reciting your credit card number into it or something and those concerns are going to have to be addressed. E. B. Moss: ...So now I'm heading to Audio-Technica. You might know them for their turntables and headphones. They are giving me a welcome treat of a chair massage...I'm going to put my noise-canceling headphones on right now.... Speaker 5: "Let's begin by centering on the breath. ... slowly exhale and imagine your breath moving out through your ears as well. Cleansing them, forcing out all the toxic noise you've observed from the show floor and setting it a flame to burn off like so much painful gas..." E. B. Moss: That was one of the funnest ideas on the show floor. It was practical and sort of like a forced pre-roll listen in a good way. So I'm speaking to Director of Marketing Communications for Audio-Technica, Jeff Simcox. Jeff: Hi. How are you doing? Are you relaxed? E. B. Moss: I'm so much more relaxed. How did you come up with the idea? Jeff: Well, what's one of the reasons for wearing noise-canceling headphones? You want to relax, knock out all the annoying sounds and get into yourself, into the music. We just thought on the CES show floor we'd add that little extra thing to help you relax and lose yourself and have a massage while you're enjoying the headphones. My boss is like "You've got them in the chair so give them a sales pitch." And I'm like "who wants to lay there and just hear a dry sales pitch"? So it was our way of saying "Okay, you know, [inaudible 00:11:30] in that we can give you a little bit of entertainment, give you a little bit of a laugh. Now feel the tension escape from your ears like so much painful gas." It was one of my favorite lines.  E. B. Moss: As we made our way though CES you couldn't help notice autonomy everywhere. From autonomous cars to the super sonic Hyperloop; also autonomous public transportation helping the lesser abled. E. B. Moss: Initiating autonomous drive. I'm about to experience it, in 90 seconds. What it's like to be on the road and not in control. I'm at the Intel booth right now. Very cool. But I think it might drive me a little bit nuts if I had to hear all of the play by play of the autonomous driver. Pedestrian detected, anomaly detected, slow down. E. B. Moss: Now we're at Hyperloop and I'm talking to the Director of Marketing Ryan Kelly. Ryan, It looks like a long monorail pod from the future. What is it? Ryan: Elon Musk in 2013 had a vision for a new form of transportation. A bunch of VCs at Silicon Valley got together and founded Hyperloop One. Now we are actually Virgin Hyperloop One, three years later, which is very exciting. So now Richard Branson is now our chairman. Ryan: I'll tell you a little bit about the technology. Hyperloop basically the pod that you're looking at just broke a speed record, which is really exciting. We went 240 miles per hour in 300 meters at our test site 40 miles outside of Las Vegas. We're really excited about. So how does that work, how did we get there and why do we think it's the future of transportation? Hyperloop is in a tube so this pod was in a tube, we suck out almost all the air out of the tube to almost zero atmospheric pressure. It's not a full vacuum but very, very close. What that does is it provides frictionless travel. What does that mean? That means we can reach higher speeds than Maglev trains that you might see in Japan, in niche markets. It also means that it's more energy efficient and effective because we're using passive magnetic levitation. So that means once we start and accelerate at that point we're floating. So this actually levitates above a track, which is pretty unbelievable. From a cost perspective that's huge cost saving, not only for energy efficiency but also for building track, et cetera. E. B. Moss: I know the sustainability aspect is very important to Mr. Branson. Ryan: Huge. Yeah, it's absolutely. So sustainability is definitely something that we're looking towards. We'd like to get something up and running by 2021 and if you think about where we're going to be in 2021 with autonomous vehicles, with cleaner energy and we're completely energy agnostic solution, which we're really excited about. Not only going fast but thinking about how the future of transportation works. David: Right, so being both New Yorkers I know you've gotten some approval for New York track, from discussions. Ryan: Well, there's discussions. We are a very ... even though some people might see this as a cry in the sky opportunity a lot of our executives have worked in government before. We know how the system works in the United States. You have to go through a regulatory and safety process. We don't want to be seen as a paperwork company that's going to disappear in two years faking all these different things. Ryan: So we have directors of policy here that are working with the federal government. We've made headway in places like Colorado where legislature has signed a memorandum of understanding to look at these. That's actually started already but you have to remember that we need to make sure that it's safe for passengers and we need to go though our safety process. So we kind of understand that but I think it's really interesting because we kind of have a VC type philosophy and coming and working with government. Those are some of the slowest movers. So kind of working that out, working for structure has historically been or seen as a slower moving process. Merchants of VC digital world and then combining this with structure is a really interesting combination. Not only have we seen progress in the United States, we've seen progress in the UN [inaudible 00:16:52] road and transit authority there, we have a proposal to them. The Netherlands and some Scandinavian countries. Started to talk about the UK as well. So we've made some groundwork. David: So, if I'm inside what's my experience? Ryan: Sure. Actually we're partnering with Here Technologies and this is the booth that we're outside of right now. This is the first time that we're talking about the passenger experience in public. 2017 for us was what we call our kitty hawk moment, prove the technology works. Now 2018 is about lets get real, how do we commercialize, what's the experience going to look like, how we work with regulators, et cetera. In the same way that in the digital space we expect fast on demand and we expect a personalized, customized experience we're trying to bring that into the infrastructure mind frame, which hasn't necessarily been the case because this is one of the first new forms of transportation over 100 years, We're trying to incorporate this thing. Ryan: Let's say I book a ticket for the Hyperloop. I want that experience to be one, for example, where I'm here in Las Vegas I have turn by turn walking directions so if I'm inside this crazy convention center I see yes I know I have to walk down the stairs and to the right of the Starbucks to go get my Uber, which will already be there because they know that it takes ten minutes for me to walk out of this craziness. Take my Uber to the Hyperloop get in the Hyperloop, they know that I'm having a meeting with three other people that I met at CES so they're going to give me a customized pod with meeting table et cetera. Versus I've had enough of CES and I don't want to talk to anyone I know and I just want a silent pod and then when I get off the Hyperloop powered by Here Technologies in the future when we get this thing up and running. My Uber's already there and potentially maybe there are other apps like Seamless, et cetera, that by the time I get home my pizza is there. E. B. Moss: Will this exercise for us also because you just eliminated all of the walking that we do. Ryan: Well, I don't think it's there. All the pieces are there so I don't think it's that far of a stretch to get there. Imagine all the pieces and components are there we just got to put it together. E. B. Moss: Yeah, a much different experience than trying to get on the monorail with 5000 other people all crammed into one car, which took me 40 minutes. Ryan: Let's talk about that because that brings up a really good point. So what we'd like to do with the Hyperloop is have pods leaving, seconds; fast, fast, fast. When you have a train that has certain point A to B stops everyone is crammed on the train and then pushes out at the same time. Here we're aiming for consistency so that the other modes of transportation that we're connecting with create more of a flat traffic environment versus these waves where they're not ready. E. B. Moss: I love it. Ryan, thank you so much. Ryan: Thank you so much. E. B. Moss: So we stopped at the booth called Accessible Olli and I'm speaking with Brittany Stotler of Local Motors. So tell me what the connection is Brittany. Brittany: So we are here to show a new project that was announced last CES with CTA Foundation, IBM, and Local Motors. Talking about what it means for people with disabilities or that may not have the function that everyone else has and then as well as the aging community. Trying to make vehicles that are going to be pulling the drivers and age out of them because they're self driving vehicles. Trying to figure out how these people are going to start interacting with the vehicle, making it easier for them and ideally providing them more freedom. We based this on personaes, such as Eric who, though blind legally, he did not start out blind; he's actually an engineer from IBM and was one of the big people behind trying to help us figure out how to make a vehicle and make an Olli stop accessible for somebody who is visually impaired. Another persona is wheelchair bound but doesn't like to call attention to that aspect. So having the accessible Olli be able to communicate with them and use these vehicles allows them the freedom to be going out without someone else there to continually load them because they would roll onto Olli themselves and it automatically secures their wheelchair. Push a button to release them, they can roll back out of the Olli stop and they're all set to go. So ideally you'll have an app on your phone requesting to get on the next Olli that's coming into the station with your preferences set, so if you are in a wheelchair, if you visually have issues or maybe it's your hearing Olli can actually sign back and forth to you though the stop and through the actual vehicle. We’ve got a couple of different options that we're working with so ultrahaptics - a really neat technology system which, for those who can't see or have limited mobility they can actually ... rather than having to press a button ... can just wave their hand in front of it and you feel it and it creates like a virtual button for them. But there's also extendable to some vibrations that can actually drive them to an open seat so they don't have that awkward moment they maybe have to deal with on a daily basis of maybe actually sitting on somebody that's already there but they couldn't see them. E. B. Moss: What's the revenue model for this? Brittany: We are selling Olli and Ollie stops to cities - master planned communities, which is where a lot of the elderly will come into play - and then into large campuses and theme parks. Everybody across the board is thinking about how to integrate Ollie because it helps pull down costs: they can move people out of a bus driver position and turn them into another position, gives them a few new skill sets hopefully.  E. B. Moss: Is there an opportunity or a plan to take advantage of some of the data capture via the app? Brittany: There is potential. Currently we would own all of that data though our app but depending on the partnership it could potentially be a white label for a city’s Olli. They can wrap it however they want on the exterior. There's potential for glassine products, you can put text, you can have a video playing, and it'll go on any of our windows so it turns into almost mobile advertising. David: For our readers and our listeners in this case, I think, this is an opportunity to reach this new audience in a very compelling way. Brittany: Right. You're just the only [crosstalk 00:24:35]. So you're on a university campus and you have all these students that are getting on, they're going from their parking structures to a certain place on campus but they're going to go by Pete's Coffee every single morning and as they're rolling up or they're getting ready to go up to that stop Pete's Coffee advertising comes up on the app or it comes up within the bus to show come inside tell us you were just on Olli and here's your code and you get a discount. It starts driving traffic and then that's another way that the whoever's purchasing to actually operate the vehicles they can start recuperating and making money on the advertising piece. E. B. Moss: So a traffic driver driving traffic. Brittany: We're trying to get rid of traffic. E. B. Moss: Thank you so much for your time [inaudible 00:25:21] Beautifully stated and a very important application for all members of our community to be able to be more mobile ... Brittany: More freedom for them so thank you to all of our partners. E. B. Moss: For a less autonomous but very elevating experience we spoke to the Head of Marketing for Workhorse. He described their octocoper. E. B. Moss: So what are we officially calling this? This is experimental [crosstalk 00:25:54] Workhorse: That's a good question. We've just been calling it personal electric octocopter. Octocopter, eight things octo. David: What's the range on it? Workhorse: 70 miles. David: That's pretty good, that many miles. Workhorse: Gasoline generator that powers it so once you go 70 miles toward hop you gas up ready for the next hop. Not waiting for the lithium-ion battery for hours to charge up and all that stuff. You can just keep going. Normal helicopter you have to have pedals and those handles. This doesn't have any pedals or any of that stuff. We fly like a drone. So it'd be, you know ... David: You don't fly it like a drone. Workhorse: I mean we had this on display in Paris and all the kids that came in 15 they could jump in there, let's go, let's take it up because they're so familiar with the video game and all that stuff. So that's the way this flies. E. B. Moss: So what's the flying experience like? I mean I've been in a glider and I've been in a helicopter, somewhere in the middle? Workhorse: Yeah, I would say so. It wouldn't be as much as a glider, which is just pretty basic but it is also not as complicated as the helicopter. See this only has a ceiling height of flying of 4000 feet. Okay, so it's just enough that you're up and you're flying. So, it's meant to be like a different method of transportation. In America the helicopter's been here for 78 years, last year in America they sold 1000 of them new, that's not that big of a market. So we're not really planning on taking market share from commission on helicopter. We're kind of planning on creating a new category. So you've got to think of it as a new way of transportation, like we were kidding around about the New York City and all that stuff. David: And what's the price point on it or what will it be? Workhorse: We have price point at 200,000 dollars and at this show we can take your name and ... E. B. Moss: Take Credit Cards? Workhorse: $1,000 and your place is saved in line and then we would probably start delivering them in 2020. E. B. Moss: It looks like a Workhorse experimental aircraft. Workhorse: The name of the craft is Surefly. So it's Surefly with safety and that and background.  E. B. Moss: David and I saw AR, audio, autonomy, everything at CES and we talked about how it all came together. David: So one of the trends we just to look at in general is we just saw with Olli and what they're doing. There's a huge population growing old. E. B. Moss: Yes. David: And it's a key population that has a certain expectation level of service and experience and technology and that's only getting bigger. You're seeing a lot of brands really trying to figure out how do we deal with population that's having vision problems and mobility problems and hearing problems. All the things people my age are starting to think about. E. B. Moss: The 25 year olds. David: The 25 year olds. Again, when ... as we joked ... but when you think about the 25 year olds they are very tech savvy. They're the Hyperloop audience, they don't want to be waiting on the street corner for the M35 without having any idea, in the rain, when it's coming, when was the last time it was here, did I just miss it. You know, the stuff we do every day. So you're seeing mobility things like Olli and transportation systems and whole ecosystems. You're seeing companion bots. You're seeing machine learning, artificial intelligence, computer vision coming into play to do things like my mom lives far away it's hard for me to necessarily be on top of her. And I don't know if she wants me to be on top of her; all that family dynamic. E. B. Moss: So, we actually have a theme here and it kind of wraps things up beautifully because we've seen the connected appliances, connected home. We've seen the connectivity between devices and how to make things easier in life and not having to pick up one device to do one thing and one device to do another. We've seen the continuity between I want to get some place and how do I get there. So everything is connecting us whether it's virtually or physically like with Olli, like with the experimental aircraft, like everything we've seen today is all about connectivity. David: It really is and the big thing is it's connectivity that has value to you and me not connectivity that has value to some corporation. That's where people really get the difference. I'm excited about a technology that will help my life be better and in the course of my life being better the company makes money off of that, that's great. E. B. Moss: Like the last example with Olli. Where there is branding opportunities on and within it but it's giving me something of value. David: That's correct. There equates down when the consumer feels there's no value it's changed for them. Gen Zs might say, "We get that brands trap us every day and we're okay with that, that's the world and we're fine. But what they're not okay with is that you track me every day and then you don't know who I am, if you're going to watch everything I buy you should know what I buy. You should know what I've bought and stop telling me what I've already bought.” E. B. Moss: So if you're going to connect with me, connect in a meaningful way, connect in a valuable way and ... David: Imagine you have a friend who asks you the same question over and over and over again. Right, then eventually you stop hanging out with that friend. So that's where this connectivity has great value to us as human beings. Great value. E. B. Moss: David thank you so much. This was invaluable to have a guide like you. This is Insider Insight live from the Consumer Electronics Show. I'm E. B. Moss, Managing Editor for MediaVillage. Check us out MediaVillage.com and thanks for listening.  

Enjoy a brand new episode of #DJKAYC #Radio. Tracks from @Michael Jackson, @DiscoFries, @Afrojack and many more. Subscribe: http://bit.ly/15XUILD1. Crazy Love (MOTi Remix) - Audien (feat Debs Daughter)2. Freak (VIP Remix) - R3hab & Quintino3. Tonight (Extended Mix) - Don Diablo4. SHY (CID Remix) - The Magician feat. Brayton Bowman5. Taking You Back (Afrojack Edit Extended) - D.O.D6. Fcukin Beats (Extended Mix) - Laidback Luke & twoloud7. Light It Up (Rudeejay & Andry J Remix) - Jayers8. Hey (Tom & Jame Remix) - Fais feat. Afrojack9. Vazilando (Kryder & Eddie Thoneick Remix) - Shorty10. Lights Off - Melsen11. Leave A Light On (Digital Junkiez Remode) - Henrik B, Rudy12. Love On My Mind (Extended Mix) - Lucas & Steve13. Remember The Time - Michael Jackson vs Aevion14. My World (feat. Dee Roze) - Disco Fries15. Back Where I Belong (Rick Derra Remix) - Otto Knows ft. Avicii16. Someone Who Needs Me (Extended Mix) - Bob Sinclar17. Let Me Hold You (Turn Me On) (Curbi Remix) - Cheat Codes & Dante Klein18. OWM (R3LL Remix) - Gitchii

We're promising your listeners MASSIVE, and I'm talking massive with a capitol "A", massive increases in speed and productivity.  That's the main thing.  So that they can sell more, faster, automatically. You can either make more money, or make way more money, in the same amount of time, or you can make the same amount of money and cut your time down tremendously, ten times or more, if you use the business tools that we're talking about today.  A lot of times you can do both too. The way that I kind of developed this, I've always worked out of my home.  I've been in business, formally, for over 40 years, never had a job, always worked out of my home.  I was always averse to a lot of employees.  Now it has changed, but I got to $1.2 million a year with one part-time temp person.  This was, at the peak, about 150,000 subscribers asking me questions every day and 30,000 customers.  So, these are the business tools, what we're going to talk about today, that allowed me to do that with only one temp person. Here's the thing.  When I started hiring people, that's when my accountant called me.  He said, "Hey Tom, you've got too much retained earnings."  I said, "I've got too much retained earnings?  That's good right?"  He says, you're going to have to pay more taxes now because you've got too much retained earnings.  I'm thinking, "I'm keeping my nose clean.  I'm not buying yachts, airplanes, and everything else, and now I've got to pay more taxes?"  He said, "Yup."  So, that's when I got mad.  So I started hiring people.  I thought, "I'd rather hire people and take a load off of myself, instead of buying bombs."  That's when I started hiring all of these people. Speed The first thing is, I'm a big stickler for speed.  Speed to market and speed with customer service, because I'll tell you now, people hardly want to fill out a form anymore because they feel like no one's ever going to answer them. They figure it's going to be two months before they get a reply.  So I've built a lot of my fortune because I just Boom!  I really hit and take care of customers really fast, and prospects really fast, because nobody else will.  So, they'll buy from me because they get really fast service. One of the tools, that I have been using since 1997. I don't know how many years that is; that's 19 years.  We figured out the other day, just an estimate, the best we could. It has saved me 7 million keystrokes in that amount of time, and carpal tunnel for sure! The name of the program, for a PC, is called ShortKeys.  This is the first class that I teach at my big mentor program because I don't want people fighting with their computer.  There's only so much psychic energy in a day.  I want you to use it to create products, write sales letters, and talk to customers, and all of that, not fight with your computer. I was crying about, "I have to type the same crap over, and over, and over again."  So, my young geek, Ilya, the little Russian kid that I recruited out of high school.  He's a little smart-aleck too.  He'd say, "Shut up," and then he'd go, and he brought back ShortKeys for me.  Basically, it's called a macro program.  Now, for the Mac computer, the Apple computer, it's Keyboard Maestro.  But what it is, I can make a little keystroke combination, like G1, and that's GreatInternetMarketing.com.  It doesn't have to be just a website link.  It could be "War and Peace,", or anything that you type a lot.  My motto is that if I get the same question more than once, I make the answer into either a short key, which I use a lot. Anyway, ShortKeys and Keyboard Maestro will save you just an enormous amount of time.  There are days where you will be tired, and cross-eyed, and trying to get your work done.  Well, the short key is going to type the thing properly every single time.  In fact, we make our employees use it because I don't want to be paying them an hourly fee to just type the same stuff over and over again.  So, you should have your employees use it also.  ShortKeys and Keyboard Maestro.  That's your first tip.  We're only talking $20 for this thing.  A one-time fee!  It's crazy! Signature Files The next one is right in front of your face, and I use it even more than I use ShortKeys.  It's called a signature file, or a "sig file".  Everybody knows that's just an appendage to an email that has your name, and email, and a blurb about your stuff, but that's not all you can use it for. If you have a program, or an email client, that will have unlimited signature files, I have probably 200 or 300 stock answers to things.  Even if I had them in a file, where I had to think about it, "Where was that answer," and I had to go find it, copy, paste... No, I just lost my train of thought.  But, if you email me a question that I've heard all of these times, I can go "Reply > Insert Signature > Pick it Out of the List > Hit the Button > Boom!" That's the speed, and people can't believe it.  They can't even believe that the email got to me and they already got their answer back.  That's impressive to people.  In today's atmosphere, when nobody gives a darn about anything.  "We'll get back to you at our convenience in 48 hours."  I could be dead in 48 hours.  I don't have time for that.  I'm old!  So, signature files. Gmail only gives you like 4 or 5, but Outlook... If you have Outlook, for Mac or PC, you have unlimited signatures, and it will do all kinds of other stuff for you.  I don't know of any of the other ones.  I just know that if you use that function, it will totally transform your business at speed to market, and taking care of people. Automatically Selling Up-Selling The first thing is called "up-selling".  When you buy one product, they offer you fries with that, right?  But, that should be automated.  That should be, "Bam, Bam, Bam," and if you do it right, you're going to make 30-50% more.  Every time I do it, 30-50% of the people take advantage of the upsell. I'm just going to mention the upsell theory that I go by to get that result.  Let's say that Daniel was going to do a speech, and he wanted to buy a new suit.  He went down to Today's Man, and he's going to pay $600 for a suit.  He goes in there, and they say, "Hey Daniel!  Anybody that buys a suit today is going to get 2-for-1 on shirts and ties."  Thirty to fifty percent of the people will go for that deal, but here's why.  Daniel already had a $600 price point in his mind, and the deal that they offered him was a lower-priced product.  It was related to what he was buying in the first place, and it was a deal. If you do those things, a lower-priced product that's related to the initial product and it's a deal, you will always do 30-50% more business.  Of course, I can't guarantee it, but I can't remember one that I didn't at least do 30%, and I've been doing this at least 24 years.  A lot of times, 50% of the people will take that deal. Now, you need to automate that with your shopping cart system, or whatever you happen to use.  That's called "point of purchase," by the way.  So, you automate the "point of purchase upsell". Thank You Page Selling There's also "after the sale upsells".  This is a very little-known one. It's right in front of you.  It's called "thank you page" selling.  Anytime you sell something, you should have a "thank you page", right?  If you do, why just say, "Thank you for your sale. Goodbye," you know?  No. [bctt tweet="The easiest person to sell to is the one that has their wallet out already." username="danielhall"]  Of course, they call it, "Do you want fries with that?"  This is almost like  Columbo.  Do you remember Columbo?  He knows the killer, and then he walks away, and the killer is relieved, and Columbo is like, "Oh!  One more thing..."  That's what "thank you" page selling is like. On that page, I might have, "Thank you for dealing with Antion and Associates.  Why not check out these other fine colleagues of mine."  I might have a Daniel Hall affiliate thing on there, or something related to what they just bought, where if they click and go buy something, I get an affiliate commission.  That's all automatic.  You're wasting that "thank you page" if it just says "thank you". Add Finance Options Also, you must add finance options, automatically to your sales, or to your bigger-ticket sales.  But, when I say bigger ticket, I think we sold 700 of my WordPress courses for $97, or that was the price if you paid it all at once, but 180 people took a 3-pay deal at $39.  In some places, the economy is tough, and you've got to realize that.  They paid a $17 spiff just to be able to pay in three payments.  Let's say that if I didn't have the finance option, I still would have gotten 100 of those people.  I still would have lost 80 of them.  If you multiply 180 times $117, that's would come out to another $18,000-$19,000.  If I didn't have the finance option, and people were holding tight to their credit card, they would have said, "No, I'll just wait." You must have a finance option.  But, when I first did this, before I had the shopping cart, I was so disorganized.  I would take the first payment and then lose the paperwork.  Then, I'd find it six months later, "Oh God!  I was supposed to charge this guy $99 a month, and I didn't do it."  Now the shopping carts will do it automatically, every 30 days and pound them to death if their expiration date goes bad, but all of this is automated so that I don't lose any sales because of it, and it makes more sales.  So, you've got to get your selling automated, and then we can kick into auto-responders, which is selling after the sale. Auto-Responders Let's talk about automatically selling.  [bctt tweet="Auto-responders, obviously, are one of the most powerful things ever invented." username="danielhall"]If you ask a bunch of marketers that have been around as long as we have, it's just crazy-powerful. My philosophy is I give people service, service, service emails, so that they're used to getting emails that help them.  Then, when I ask them to buy something, they're not upset.  You see?  Auto-responders do that for you.  This is just a smattering of the things we use to automate the business.  There are tons more of them, and a lot of them are cheap or free.  You just have to implement them. You know, you get one or two additional percentage points in sales a month, that adds up over a year.  That can be a car payment.  That can be saved for your kid's college.  I mean, it's clear money.  It's money that was there, and if you didn't go and pick it up, it's your fault.  That's especially true if you're new at this.  The better you do these things right from the beginning, the faster you won't be new anymore.  The faster you'll be a respected member of our community, because you know these things, and you implement them, and you've got money in the bank. A few More Tips to Automate Your Business There are all kinds of things that we use to format things correctly.  I've got 20 or 30 of them in this new book I wrote.  It's a 60-page eBook that outlines all of the stuff that I cover in my mentor program that people pay like $8,000 to get. I was sitting down one day and thinking, "I've been teaching this for years to people, to increase their productivity, but I never turned it into a product."  The book is called: How to Automate Your Business. Another thing is, I used to have a book called Click that kind of dominated the speaking industry for 10 years.  But, it got so big that it was 1,042 pages.  By the time I did it in one part, the other part is obsolete, so I am trending my business with more and smaller products that I can get out fast, and edit fast, so that if they change I can fix them fast.  However, there's another important concept here called "consumption". At 1,042 pages, I was overwhelming people.  Especially in the early days, I was the only guy around.  With all of this stuff that you get hit with, from JV Zoo, and Warrior Forum, and all these places, you just get buried.  So, 1,042 pages were just too much.  I started doing very tightly laser-focused books, but not little crappy 10-page things, though.  These are like 60 pages and illustrated, and they teach you things like how to maximize your cell phone.  There are a bunch of cell phone tricks that people just haven't been taught, like how to go way faster with your cell phone.  I just came out with this, and people are loving it.  It's making them go way faster, and it's giving them the time to work on the stuff that brings in revenue.  That's the important stuff. Connecting with Tom The main website for my big mentor program, that has all of my contact information and a downloadable learning brochure that has lots of tips in it, and there's a video people can watch.  That's at GreatInternetMarketingTraining.com.  The other thing is, I invite everyone to attend my variety show at 10 pm EST on Sunday nights via Facebook Live.  I'd like to warn people that it can get a little bit out of hand, though, because one of the sections is "A-Hole of the Week".  So, I get a little bit mad at people who do some bad things, but then there's a hero of the week too. I also give a professional speaking tip, and internet marketing tip, a self-defense tip; that's because I have a site called Brutal Self Defense.  I've been a lifelong martial arts type of guy.  We also have a "Fake Sponsor of the Week,".  That's where I show you a place that's definitely not sponsoring us.  So, it's a lot of fun.  That's at 10 pm EST, Sunday nights, at Facebook.com/Antion. Resources Tom's Book: How to Automate Your Business ShortKeys Keyboard Maestro Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Enjoy a brand new episode of #DJKAYC #Radio. Tracks from @Mody, @Bastille, @NickyRomero and many more. Subscribe: http://bit.ly/15XUILD 1. Good Grief (Don Diablo Remix) - Bastille2. Someone Who Needs Me (Extended Mix) - Bob Sinclar3. Cool Girl (MSC Bounce Remix) [Explicit] - Tove Lo4. Go (Hardwell Remix) - Moby5. Hey (Tom & Jame Remix) - Fais feat. Afrojack6. Keep Pushin (Extended Vocal Mix) - Tujamo feat. Inaya Day7. Enigma (Extended Mix) - Lucas & Steve vs. Pep & Rash8. Party (Extended Mix) - NLW & Ambush9. Scratchin (Extended Mix) - Daddy's Groove & Promise Land10. Saints & Sinners (Extended Mix) - Thomas Gold feat. M.BRONX11. SHY (CID Remix) - The Magician feat. Brayton Bowman12. Ready 2 Rumble (Extended Mix) - Nicky Romero13. Fcukin Beats (Extended Mix) - Laidback Luke & twoloud14. Click (Original Mix) - Damien N-Drix15. Push The Feeling On (Agua Sin Gas by Antoine Clamaran Remix) - Nightcrawlers16. Vazilando (Kryder & Eddie Thoneick Remix) - Shorty17. Trouble (Club Mix) - offaiah18. LA LA LAND (IZII Remix) - DVBBS & Shaun Frank Ft. Delaney Jane

Nathan's Mix Episode 17 - Download it now to listen it offline! Salut à tous!Aujourd'hui un épisode un peu spécial. Je suis aller voir Afrojack en Live le 08/07/2016 et j'ai voulu faire un épisode spécial Afrojack! J'espère qu'il vous plaira! Le prochain épisode sortira le 06/08/2016 car je pars en vacances! Les épisode de Nathan's Mix sortiront toutes les 2 semaines car avec "Nathan On MoreBass" ça fait beacoup je trouve. Voila je vous souhaite de bonnes vacances (pour ceux qui en ont) et à dans 3 semaines! Hi everybody!Today a little special episode. I went to see "Afrojack" live on 08.07.2016 and I wanted to do a special episode "Afrojack"! I hope you enjoy! The next episode will be released on 08.06.2016 because Iam going on holiday! The next episodes of "Nathan's Mix" come out every 2 weeks because with "Nathan is MoreBass" that's a lot I think. Here I wish you happy holidays (for those who) and see you in 3 weeks! 1.Feel The Volume by Jauz2.Siren by Maestro Harell3.System by Ravitez & Afrojack Feat. Ambush4.Enigma by Lucas & Steve Vs. Pep & Rash5.Balangala (Afrojack Edit) by Kiida6.Deep Down Low by Valentino Khan7.Hey Mama (Afrojack Remix) by David Guetta Feat. Nicky Minaj & Afrojack8.Back To The Groove (Beenie Becker Remix) by Quentin Mosimann9.Hey (Tom & Jame Remix) Vs. Hey (Kiida Remix) by Fais Feat. Afrojack10.Everytime by Toby Green11.Inox Park Anthem by The Geekmen12.Limit Break by NLW13.In The Rave by Moski14.Blackout by Pegboard Nerds15.Drop It by Maestro Harrell & Antoine Becks16.Drop That by Apster Feat. Afrojack & Ambush & Romysa17.Home by NLW18.Old School by Dave Winnel19.Titan by Karim Mika20.Unstoppable by Afrojack Thank you for listening to this week's podcast!

EPISODE 41 Life Beyond The Couch Today my world took a sudden turn When out of the blue, my wife said to me. Hey Tom, let's go play Tennis. Ughhh. We I had a choice to get up and leave the house or feel guilty all day. I am glad I went.  

  Olha, tu queres ver que, pela primeira vez, estes dois malucos conseguiram meter um episódio novo dentro do prazo? O Pedro usou babete durante a gravação e, mesmo assim, molhou as calças todas... A culpa é da Rita e dos seus Redshoes. O Cláudio deu uma de tuga e foi aproveitar as borlas do Casino Lisboa mas deixou as slot machines para os cidadãos asiáticos. Em troca da borla destaca-se a excelente programação de concertos para a temporada de Inverno. De caminho, espreitamos o "movimento" "clandestino" de recolha de assinaturas para promover o "Movimento Perpétuo Associativo" da Deolinda a Hino Luso. Uma rápida sugestão para brincarem à bolsa sem gastar dinheiro e logo mudamos o rumo para as Cuecas com GPS para localizar os titulares e seguir os seus passos. Rápida olhada também ao CoComment.com que controla os comentários aos nossos comentários deixados em blogues e ao MeusParentes.com.pt. "Destruir depois de ler" é o filme que recomendamos para esta temporada, vão descobri-lo às salas de cinema. Ligações:   Rita Redshoes CASINO LISBOA, CONCERTOS ARENA LIVE Petição pelo novo hino nacional Brincar à bolsa Cuecas com GPS Cocomment Árvore genealógica Momento ZEN   Músicas: The Beginning song / Hey Tom - Rita Red Shoes Always There - Incognito Planet Rock - Africa Bambaataa Movimento perpétuo associativo / Clandestino - Deolinda L.A. Funk - Fool Dadaz Fire Kung-Fu Funk - Kiff'On CIA Man - Sun City Girls ------ Para descarregar este episódio usa a seguinte ligação: . Para subscrever usa um dos  nossos feeds: .