Podcasts about my uber

Tag Paid Go - Ep 98: A Tail about 3 Mysterious Lights over Virginia  Season 2 continues with a few format changes.  I didn't like the last video so I'm doing it different.  I'll probably do it different after this as well.  That only applies if you're watching on YouTube. My Uber adventures continue.  This time I find out about the secret of the 3 Blue lights over Virginia.  The conspiracy awaits.  I'm hoping to dig deep into this mystery and build out an entire series on it.  We'll see. Also, do you consider business attire, suit and tie?  Just curious. Watch on YouTube.  Also wherever you listen to podcasts. New songs, new guests, new content, new sponsors.  Listen to past episodes. www.tagpaidgo.com  Listen to featured songs of Tag Paid Go here: https://scottfrilot.com/links Watch on YouTube. https://youtube.com/@tagpaidgo

Tag Paid Go - Ep 97: BRB, just got a text from Taylor Swift Season 2 continues with a few format changes.  I didn't like the last video so I'm doing it different.  I'll probably do it different after this as well.  That only applies if you're watching on YouTube. My ghost is texting me again.  I'm gonna hit up The Ghost Adventures TV Show team.  Also, gonna try and get included on Nuke's Top 5 on YouTube. In other news, My Uber driver thinks he's texting with Beyonce.  My featured song is called Scam Man - and yes, it's about my UBER driver.  Watch on YouTube.  Also wherever you listen to podcasts. New songs, new guests, new content, new sponsors.  Listen to past episodes. www.tagpaidgo.com  Listen to featured songs of Tag Paid Go here: https://scottfrilot.com/links Watch on YouTube. https://youtube.com/@tagpaidgo

Welcome to the first time we continue an interview with a second episode. You met Brian in August of 2023. He had so much to say and so many of you expressed an interest in hearing more that I invited him back for a second go around. Brian offered us so many life lessons in our first episode together that it was hard to end so abruptly. This time we will delve more into how his talk went viral as well as some of the physical and mental challenges he has faced during his life's journey. We get to learn more about Brian the person and why he is the way he is. This time he discusses in depth his speech that went“viral”in 2018. He tells us much more about his journey including more about why he left the supply chain world to go out on his own. Once again Brian offers us many lessons about being unstoppable and how to live life. I love listening to him possibly because he, like me, tells stories to illustrate points. I hope you love this second episode with Brian as much as everyone seemed to like his first time on Unstoppable Mindset. About the Guest: Brian Drury is a trilingual (English, Spanish, Portuguese) international speaker and presentation coach who helps his clients to master the skills of public speaking and effective communication to improve their:speeches, interviewing, networking, presentations, sales pitches, and more! Working with executives, entrepreneurs, and organizations around the world, Brian provides proven frameworks and strategies that help his clients know they can confidently present in any scenario, even on short notice. One of Brian's speeches went viral with over 20 million views on Facebook alone. Additionally, he is a best-selling author, podcaster, content creator, and former Fortune 300 internal consultant. He offers 1-on-1 coaching, group coaching, workshops and keynote speeches for entrepreneurs, executives, and working professionals alike. Ways to connect with Brian: Craft Your Keynote event, https://thebriandrury.com/craft-your-keynote/ Website: https://thebriandrury.com/ LinkedIn: https://www.linkedin.com/in/briancdrury/ Instagram: https://www.instagram.com/thebriandrury/ Free Facebook Group: https://www.facebook.com/groups/powerfulpublicspeaker Book Link: https://www.amazon.com/First-Step-Brian-C-Drury/dp/151921538X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1689899768&sr=8-1 About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Well, hi there and welcome to another episode of unstoppable mindset. Today, we get to do something in the unexpected part of where inclusion diversity and the unexpected me. Least I didn't expect it until it suddenly happened. And that is that we get to interview Brian Drury and this is our second interview with Brian. We met him a few months ago. He did a podcast it has gone live. And he and I have talked and we agreed he ought to come back again and chat with us some more. And so here we are, to talk about what's happened since what's been going on that we didn't get to talk about in the first podcast, and anything else that seems relevant to do So Brian, welcome to unstoppable mindset again.   Brian Drury ** 02:05 Thanks for having me back. Michael. stoked to be here, man. Well,   Michael Hingson ** 02:08 we're really glad you're here and looking forward to having a lot of fun. And if you remember Brian's bio from before, he is a trilingual, English, Spanish and Portuguese speaker. He does a lot of things dealing with public speaking, effective communications, and other stuff. I'm sure he is perfectly willing to talk about much more relevant than I. So Brian, what's happened since we chatted last time? I know you had a big event coming up. How did that go? Tell us about it.   Brian Drury ** 02:42 Well, the event went great. And and for anybody, I'll plug it right here at the front. So for anyone who wants to connect last time, so it's the Brian Drewery on social media. So at the Brian Drewery th e b r i a n d ru ry. And then if you want to email me directly, questions, comments, concerns, whatever, it's br i n. So Brian at Guide to speaking.com. So that is G yd, the number two. And then SP EA que i ng.com. So Brian, a guide to speaking feel like I'm doing a spelling bee. So, Michael, you had asked about the events. So yes, so I had a big event coming up. And as I have found almost every time with self hosted events is when you expect things to go to plan you are planning to fail. So essentially, every time I have self hosted an event, there have been unpredictable unexpected events and things that transpire that you throw off the promotion, throw off the preparation for and so you rarely have as much time as you expect. So what I would say for people who want to be speakers or trainers or want to get into this world, and they want to do events where they're talking to larger groups of people be ready to not have that week to 10 days before the event go as planned. So many people will say like, oh, yeah, that's what I'm going to do my most prep or that's what I'm really going to rehearse. But the thing that you and I know, Michael, that the real pros are prepped and ready well before that, so that when the event actually comes up, if they can't rehearse as much in the week leading up, it's not a big deal. So all of that to say I was coming up on this event. And this kind of ties into one of the other topics I had sent over to talk about was my first year, full full year as a full time entrepreneur. So I worked in a corporate supply chain career for a little over a decade. And during that time, I was building my own coaching and speaking and consulting business outside of it. So for seven and a half years, I was building this company while working full time. So then in April of last year, and we can dive into this if you want but it's how I came to the decision is a whole nother story but Ultimately, I hit the point where I said, my day job had gotten so terrible that I finally hit a breaking point and just said, it's time. And it did not go as I planned, it did not go as I anticipated. In fact, I had been in a corporate job, I'd always gotten good or great performance reviews, I always considered myself a top performer and work to deliver more than I was asked of me. And I had work to do that every step of my career, and then working in supply chain in the 2020. And beyond was a whole different other kind of nightmare. And I found that more and more of my time was going towards what I didn't want. And I was spending more time on the thing that paid the bills, not the thing that I really wanted to do. And I had all the typical excuses, you know, it's not time, it's not sustainable, yet, I want to build it up more, I want more consistent revenue in the business, I had all those things. And I said, One day, when I'm making x, you know, $1,000 a month consistently, then I'll just gently take this nice little cute leap and move on to full time entrepreneurship. But ultimately, with, again, we can dive into this if you'd like. But the details, it's, it's like, it's a very common entrepreneurial thing, things got so bad at the job that ultimately, I get called into my weekly meeting with my manager, and supposed to be just touch base, talk about how things are going. And my director, and HR are there as well. And I'm like, this is probably not a surprise promotion. And they say you've got 30 days to improve in these areas. And they were the things that were brought up were things that were either false, very small, or just kind of things where they hadn't talked or communicated to me for over a year. And now we're bringing these things up as issues. And it was basically them saying we kind of want you out, you know, there were for a variety of reasons. And a part of me fought this and was like, oh, no, like, I've always worked to give more this compromising my identity. But then I really thought about it. And I was like, Well, what your director is telling you is you're not right for this job. And you've known that in your heart for four years doing this. So instead of just continuing to sit in that I said, alright, you know what, it's time to take a shot. It had to get that bad. I mean, it was there's much, much more to that story of how bad things were, in order to get that bad for me to finally have the courage to take the leap. So were some of them go full time with entrepreneur? Oh, yes, go ahead.   Michael Hingson ** 07:27 Were some of the things they've got bad things that you did. I mean, what what do you mean, when you say things got bad? Or was it just your head wasn't in it anymore? What?   Brian Drury ** 07:40 It was a combination of things. So the kind of shorter version was in 2020. You know, working in supply chain was one of the most tumultuous times ever, they said it literally, our director told us it was the greatest supply chain disruption since World War Two. It's unprecedented ground, and everything came to a standstill for a period of time, and then everything tried to pick up twice as fast. So essentially, at first, everyone's all Kumbaya, and we're gonna hold hands, these are unprecedented times, it's all the cute corporate speak. And because of that, they tell us, Oh, you know what, it's all okay, we're gonna make mistakes, these times are crazy. And up to that point, they had been, all my feedback had been good, I'd been grading great performance reviews, I was building things I, you know, they were talking about getting me on a management track and all these other things. And then towards the tail end of 2020, I made one big mistake. Now, it was a big mistake. And I didn't buy several, like 12,000 units, which in the major, I won't specify the brand, just for the sake of it. But I worked in a major retail footwear, apparel brand that everyone knows, I wear to the corporate headquarters, and I missed a big buy. So there's a lot of reasons for that were crazy things that I won't go into just in terms of how the supply chain disruptions were managed. But ultimately, I found I'd made a mistake. And it was irreversible. Like, I would have had to order this stuff three months ago for it to get there on time. So these big important units weren't going to get there. I tell my boss, I find the air I let them know as soon as I find it, he has to go to the director and the director actually had to tell the president of the company because these were like big marketed styles. And so it was a huge mistake. And I felt terrible. I never like one of my biggest fears is letting people down. And the director came and had this like, Come to Jesus call with me and essentially essentially told me that this had discredited everything I had ever done that, you know, the week before when he said he wanted me on a management track. My years of going above and beyond were discredited and devalued. Now I had a target on my back I was his the direct quote was, Brian, there's a dart I said, have you lost faith in me? And he said, Brian, there's a dog Aren't cloud over your head, and it's going to follow you for a while. But if you can be consistent for a year, you can earn my trust back, essentially. And he also in that same conversation said, don't try to improve things just execute on the job. And one of the biggest challenges in that job was all of the terrible processes. So for the next year, I tried to do that, to my best of my ability, we had a team of five people that lost three people in the space of six weeks, we were going through a system implementation, we had a 20 year sourcing office close to all of these crazy challenges all during the pandemic, me and one other person kept that entire portion of the business going for a year, they're telling me everything's fine. And then in the beginning of 2022, I come into the meeting, and they had been collecting all the mistakes I had made perceived or otherwise for the course of a year, while telling me everything was fine. They just took hearsay as truth. So even things that were later disproven, or claims that were made or, you know, I sent this already, like just this kind of like He Said, She Said stuff. They just took the other person's side every time. And essentially, it was like you're making headaches for me. So we don't want you. And so basically, I come into this meeting, and they tell me things like, here's the the systemic issues that we've seen in your performance over the past year, sometimes sends an email in place of a phone call, sometimes sends overly long emails, sometimes this and this and this, and most of them were 60%, I'd never heard most several were untrue, like factually incorrect. And when I said, is the point of this meeting for me to share my side of this or and then my director cuts me off and goes, I think it is best best to focus on the path forward. So essentially, it was we don't care what you have to say, we don't trust you. We don't want you. And I honestly, Michael, I believe that even if I'd done everything they said they would have still fired me after the 30 days, because it was they were just like he doesn't fit because I would ask questions. When I would try to keep our customers, I'd have them adhere to deadlines that say, unfortunately, you missed the deadline. So you have to submit on the next by well, then they just go escalated up. And now I'm creating a headache by trying to get them to adhere to the agreed upon deadlines. So there's a lot of different things that went into it. But I'll pause there for a sec, because it was so bad. It just got to the point where I was like this is never going to change. And I'm not going to change this. So I'd rather get into a situation where even if it's scarier, I'm in control a path forward, right.   Michael Hingson ** 12:39 And so what did you do?   Brian Drury ** 12:43 So the next steps, because the big thing was I realized this, and I think you'll find many of your listeners have a similar experience is I realized they were never going to value me for me. They actually, in fact, you know, I'm running a communication and speaking and effective communication business. And in that call, they said, Hey, Brian, we've got some great interpersonal communication trainings we could recommend and like, they're all these things that I was just like, they don't see my value. They don't appreciate me, they don't celebrate me. And I can either stay here and just accept that or try and figure this game out on my own. So April 1 was my last week at that job. April 8, I left and I went out on my own.   Michael Hingson ** 13:27 Now that's 2022   Brian Drury ** 13:30 is 2022. Right? So last year. And so I go out on my own, and I have found this, you know, I fought so hard for years, I invested 10s of 1000s of dollars in like, into my education and personal development events I had been working in modifying and tweaking my business, so I knew what I wanted to do. And when I left, I had three months worth of expenses covered like in terms of cash. So it was not like I had this big runway or I have a year to figure things out. I'm like I got three months and we'll see what happens. And simultaneously in that time, I started to develop what I thought was sciatica or like, you know, nerve pain kind of in the glute and shooting pain down the leg. And so as I was working to figure out my business, I started to have increasingly bad symptoms I tried every modality of treatment I could think of to try and make it better, none of which worked. And then got to a point where I went to the emergency room September of last year. They said it's a disc issue in the back. So I spent the next probably six months trying to treat it in every way. I got an epidural spinal injection, I tried to do PT, I was doing one to two hours of PT type work every day and still couldn't beat this thing. So in my whole first 14 months as a full time entrepreneur, I was battling chronic pain, chronic sleep deprivation, and so many other challenges as a result of that, that I never could have predicted as As my, the challenges I would face as a full time entrepreneur, and that ultimately led to spinal surgery, so I had to get a major spinal surgery, about three and a half months ago, got a diskectomy and a laminectomy got the problem fixed. And now three and a half months later, I'm in recovery. And I'm working through things so that managing that issues with medication issues with treatment, pain, all this, my whole first year and a half of entrepreneurship has been either chronic pain surgery recovery, and I'm just kind of getting to the first times of being pain free since then. So it's one of those things where everyone says you're gonna face challenges, as you know, when you go full time, and now it's all on you. And the first year was exceptionally hard. And I just tried to focus on the goals and step forward, I remember seeing my bank account, go to $16. And wondering how I was going to pay rent the next month. And then December, I started to get some momentum, I put together some programs, January was a little better, February's little better March was my best month yet. And then I had my best quarter ever in my best businesses history. And at that point, I was averaging, I would say one to two hours a day of work because of the pain. And since then, since getting the surgery, now this month in August, I'm having my best month ever, and it's better than that entire quarter. So I'm very optimistic about the path forward because with a healthy body and not chronic pain of being able to sleep again, it's a whole different world. So that's kind of the summary of my some of the highlights or lowlights of my first year as a full time entrepreneur. And I'll pause there because I know there's tons of places we can go. But yeah,   Michael Hingson ** 16:43 well. So what exactly did you go off? And do you left the job in April of 2022? And being an entrepreneur, what did you go off and entrepreneur and do?   Brian Drury ** 16:57 Well, that's a great question as well. So for several years, I started my business back in 2015. So at first I just said coaching, because I didn't really know what type of coaching I was doing. I just said, I'm a coach, and I can help you get great results and achieve goals and dreams. So the whole thing for me was in order to, if I'm going to try and motivate and inspire people to do those things, live their dreams, I've got to do that myself. So I started just working to achieve all of these goals and dreams, launched a business published a book that became an Amazon Best Seller launched a podcast, you know, moved to a new dream place got a dream job where I got paid to travel. So I started doing all this through personal development, and then teaching those skills. And I remember for anybody that's scared about getting started, or how do you charge for your first client, my first client was just a friend of mine who said, Hey, Brian, I love the results you're getting. And I want those two, I want you to coach me. I said, Okay, well, I'm trying to start a business. So the cool if I charge you, he said, Sure. They said how much I was like 300 a month, we'll do one call a week. So like 75 an hour. He's like, sounds great. Sounds great. And that was the beginning. So after that, I did that for a couple years. But I said I need to be more clear. I need a better niche any more clarity. So I realized, Okay, well, achieving any goal is the product of habits and how you live day to day. So now I'm going to become a habit coach. So I help people effectively set goals, and establish the habits to achieve those goals. So lots of study in human psychology and human behavior, and trying to help people optimize their habits, get rid of the bad ones, implement the good ones, get the mental blocks out of the way, and get to work and create results quickly. Because both in my corporate job and in my entrepreneurial pursuits. My thing is about results and momentum and change. I I don't think it's enough, just as a speaker, just to motivate, I think we should be giving insights and changes and help prompt people to take action. So I did that for about three and a half years. And then that was when my speech went viral. So 2014 was the first time I met Shawn, I believe I shared the story on the first one. So I speaker and mentor Sean Stephenson, one of the most prolific speakers on the planet before he passed from 2014 to 2018. He went from this untouchable hero to one of my best friends and he was introducing me to speak on stage. At that event, that speech that recording went on to go viral and we see has been seen over 20 million times up to this point. So when that went live, a lot of people assume that like how much money did you make off that because people think views or big social presence equals money. And that's really not the case. So I wasn't set up for it. So my facebook page for that old business grew. But I didn't have any offerings. I didn't have ways to engage people. I wasn't as consistent with content. So I didn't know the things I know now. So what it did do is give me incredible credibility though in the ability to deliver great talks, so I could share that I could use that motion. And I started getting more and more questions about speaking and presentation skills and being confident on stage and messaging and craft Hang in storytelling. So what I realized over time was I kept fighting for this habit change coaching, and I wasn't feeling it as much, and I wasn't getting the response. But then when I finally stopped and paid attention, I was like, everyone is asking me about speaking. And storytelling is one of my favorite things to talk about. And I can help people, I can solve some people's biggest problems in 30 minutes, and then we can go even deeper. So why not just, you know, meet the supply and demand together? Where match those two? Because it's often the entrepreneurial ideas, the intersection of, you know, what can we do? Well, what do people want? What can we get paid for. And now, after years of all these different iterations, and trying things, and making information products, and all these different tests, I finally found that intersection of the thing I loved that I'd worked with some of the best in the world at what they do, and I could give exceptional value, I could get paid for it. And I absolutely loved it. So I shifted gears there. And I didn't change my original business was called overcoming graduation, because it was about teaching young adults, everything I wished I'd known about life to help them live the life of their dreams. And I didn't change the brand, I didn't change the business, I just started focusing on speaking. So I started to grow and was doing that while I was working full time. So ultimately, when I got to the point of it's time to leave, I said, You know what, I'm going doubling down on speaking, I'm going full tilt into this. So I gotta create a new brand. So the first, honestly, Michael, like first two months, I really was like, I needed to decompress, I kind of had some, like, by the end of my career, I had originally said, my supply chain career, had originally said, Art, I'm gonna get paid to move out to California, buy this company, I'll spend like two years getting settled getting established. And then after two years, I'm gonna go full time into my entrepreneurial stuff, I'll build it up. That two year mark was 2020. So you know, as we like, we tend to make plans, and life has great curveballs to throw our way. So 2020 hits, I'm like, wow, it's not be rash here, right. And it's that convenient excuse not to take the big leap. So then, two more years, two years, and two months later, is when I ultimately got the, you know, the 30 day notice. And so now that by the end of it, I was so drained, you know, I was working 1012 hour days, I was working on weekends, and I was pouring so much time fighting for a job that I hated and not spending time on the thing that I love that I really wanted to fight for. And when things got that bad, my dad said to me, he's like, you know, Brian, it's probably time to stop fighting for what you don't want and fight for what you do. And the way that I left the company, too, I wanted to make sure that I didn't compromise my values. So I said, Hey, listen, I'll give you guys a month. So I can properly train people, even though you know, I don't think I was treated well, I don't think this was handled well. I'm not gonna let that dictate my behaviors. Because I had let my standards slip. While I was there, I had started to just make excuses and get lazier and justify these things and play the victim. And so I said, I'm gonna raise my standard backup to my standard, I spent a month training everybody, they didn't offer any severance, they didn't offer anything. And I was like, You know what, good, this is gonna make the story better to tell. And during the leaving corporate, so the first time not having a full time job, since college, and all of these things that was one of my big messages. That was one of the things I carried was Shawn, my mentor told us if things go wrong in your life, but don't go as planned as a speaker, you should be thrilled because it makes great content for the stage. So the whole time when things were crazy and chaotic. I would just say this is going to make the story better to tell. This is a great one I love to share with people. So I said, You know what, two months I'm just kind of decompressing. I'm taking breaks. I went to San Diego and took a trip with a girl I was dating at the time and was like, oh my god, okay, I'm finally doing it. So now let's figure this game out. I said, You know what I need to rebrand. Spend some time figuring out a new brand. So you know what guide to speaking, I really like that that fits. So I make a new website, I announced the new brand, I go through all this work, finally launch it and then all of my mentors go, Hey, man, everyone is moving towards personal branding. Now, it's far better and it's more flexible. So you know, your business changes in six months, you still have to say, you know, Brian drew.com or the Brian drew.com, which I have now. So then I go through an entire nother revamp while I'm promoting and trying to get clients. And I started to just, I when I was going to personal development events, I would offer a free hour of coaching people you know, it's a hey, we're all at this event, we all came. So I'm just gonna give a free hour. And that was great to build my chops and get my skills up even tighter but I wasn't getting any clients. So then I'm like, I talked to some of my speaking mentors. Some of the coaches I've worked with in the past they said you need a package or an offering. And so I started to dive deeper into that I created a 12 week group coaching program and one on one coaching program. And that was where I started to get some momentum and some results is towards the end of the year. did a big launch event, I got five people into it both with giveaways and with paid joining like so people paying to join. And that kind of was the spark for everything else. And so that was all up until like December of last year was kind of figuring out one big thing that I've, I've said to people that was contrary to what I expected. And I'd be curious to hear if this happened. And your speaking career as well was, I thought for speaking, and for coaching, people would want a custom experience. Everyone wants, you know, a custom perfect for you experience that's just tailored to you in every specific way. But then I realized, here's the challenge, when you have conference coordinators and booking agents and people that are busy trying to find someone to pick, instead of a custom menu, they want like the McDonald's menu, they want to number one or number two, and number three, they want to be able to point to it and then say, no pickles are extra sauce. And so in that way, they get their customer experience, but they have a proven thing. They know what a Big Mac tastes like everywhere. And so that was what I started to do both in product and in speaking was I created standard off offering signature talk signature coaching programs, and started to build on those. So that was kind of the first that like 2022. And then as I gotten to 2023, I made some more adjustments and things. But those are the initial steps into it and how I started to get my feet under me and get some momentum. So   Michael Hingson ** 26:27 I would, I would say pretty similar experiences. I have a number of standard talks. But I also tell everyone that talks to me about becoming well coming to their event, I customize every talk that I give. So what is it that you need specifically in your presentation from the what kind of messaging? Or now that you know about what I do? What would you like me to include or add or whatever. And I find that oftentimes, especially if I go to an event and get to hear some people who speak before I do, I may be customizing a little bit off of the basic talk right up to and including beginning to talk myself, because what I'm looking for is what is going to have the greatest impact for the audience. What does the audience want to react to? What do they want to hear. And I think people who are organizing events who are good at it, do understand that and do understand what it is that audiences want to hear. But even then the audience can tell you more, right up to the time that you begin to talk because every event is different, even a little bit different than what the planners talked about. So I've learned to judge that when I'm speaking to an audience or with an audience. And I love to say I don't speak to but I like to speak with because I want them engaged. And I want them to be part of the speech. So I do make sure that I'm interacting in a way that gets reactions from the audience. So I know that they're with me as we go sort of presentation. So I do like to customize, but from the basic talk, which is basically what you're saying.   Brian Drury ** 28:14 Right, exactly. And it's, that's why and doesn't surprise me at all, because I like I know how experienced you are. And that the best speakers I know put the audience first. And it's obvious like anybody who watches your speeches See that you do that because you make it entertaining, you make it fun, they laugh, they cry, like you take them on an emotional journey. And the way I like my phrasing for it is I don't want to lecture in an audience, I want to co create an adventure, right? So especially when I'm coaching people and speaking, one of the big things is a lot of people think and I'm really getting some powerful lessons on the balance of like content versus activity and engagement. Because my mentor always always harped on the criticality of activities, how that's a keep people engaged for the long term, they get more a better experience, they have more fun, they make connections. But what I'm realizing more and more is oftentimes in an effort to over deliver value, we take out some of the room for magic. So when I'm coaching speakers, I'm like, if you're doing an hour keynote, it's great to prep for 45. And then you also have a section you can pull out if you know, inevitably the time changes, someone went too long, etcetera. So you're prepared for that stuff. So you don't throw the event off. But you also gotta leave room for your magic, because each of us has something that we do specially or engagement. And if you bring somebody on stage or have somebody stand up in the audience, and one of the things I'll do is like live keynote crafting, I'll say okay, give me your premise, give me this and then I can give them an idea of how I would craft this is the less I leave room for that. There's less room for that magic and like you and I we can give the same speech over and over and over and that can get boring because when you know a lot of people go oh, I want this like homerun speech but at some point if you give it 50 times in a row When you know when people laugh, and this, you can lose the connection if you don't focus on the audience, right, and you can lose like the energy in the spark. So that's why I love to leave in the room for audience engagement and live activities, because that creates the variability. But also, like you said, come to the event, talk to people. And then we then those things and use callbacks to other speakers. And that's where you add the novelty so that this place gets a customer experience and that killer signature talk that you always deliver.   Michael Hingson ** 30:29 Well, exactly right. And so even though it may be the very same talk, the the lack of boredom, or the excitement for you, as the speaker comes from all the interactions that you do, and the fact that you recognize every audience is different. And so you treat it that way. Even though, essentially the same speech may come out of your mouth, it's still going to be different. Yeah, exactly. So how did your original speech go viral?   Brian Drury ** 30:58 That is, it's one of my favorite stories that and I don't know if you experienced this, Michael, but I'm very quick to kind of downplay or minimize the things I've done, you know, like mentally, like, I'm very self critical. And I'm quick to go like, Oh, yeah, you did that, like things that were lifelong dreams that I achieved. Once I did, though, my brain was gay, but it's just, you know, it's my imposter syndrome. My negative voice is trying to minimize these things. And when people ask me about the stories, and I think back, you know, right now, it's like, Hey, I'm focused on growth, I'm focusing on the new direction, the new product, the new thing. And I appreciate this question, because getting to reflect is so important to see both the hard work, but the magic that it took for this to come together. So essentially, the way that it all went down was in 20. So for 2014 was my first ever Sean Stephenson training event. And at that event, I was it was three months after I lost my mom to pancreatic cancer. So I was 24 years old, I was feeling broken and lost, I was more existing than living like I was just kind of, I kind of shut off. Essentially, I said, and this is all looking back in the moment, I was just trying to survive. I found myself shutting off my emotions, because my brain and again, didn't realize this at the time, but my brain went, you love your mom more than anybody else in the world, like your mom, your dad, your brother, the closest people in your life, losing her hurt worse than anything you've ever felt. You're experiencing more pain, sadness, fear than you've ever experienced. So, love equals pain, emotions, equal pain, just shut off your emotions. And I'm a highly emotional dude, I'm a very, I feel things very intensely. So essentially, for a time, I just closed off this entire piece of meat because I couldn't I, I didn't know I didn't have the tools that I do now to be able to process and work through that in a healthier way. Now, I'd gotten into personal development, thank God because things didn't go too far astray. So you know, I said, if I'm, you know, if I want to cake for dinner, I'll have cake for dinner, if I want to have two beers for dinner, or I'll have two beers, but I'm not going to become an alcoholic, I'm not going to, you know, just binge eat all day. So I had some controls on it. So I didn't get too far lost, or I didn't like go start taking drugs to just try and numb the pain. But I gave myself some grace, which typically, I wouldn't do that. And I go to Shawn's event. And it was unlike anything I've ever experienced was my first personal development event. And at the end of the event, there's a testimonial, like I shared on one of the mics at one of the sessions that you know, I was crying and I was like, I just lost my mom, I don't know where to begin. And then there's a testimonial video at the end of that event where I said, this is the first time I've been happy since my mom passed. And this is what I want to do. Like, this is what I want to my life to be about. Because you don't even ask me he's like, What do you want to do is I want to be speaker and a coach. And it's moments like this where I tell the story. And I'm like, I'm doing that now. And I have to remind myself, like, someone said to me, even when things were really hard in that, you know, 2022 and I like almost no money in the bank. They're like, Brian, you are living your dream, though. Like you are a full time coach and speaker you're doing it doesn't mean it's always gonna be easy, but you're doing it and those reminders were powerful. So after that event in 2014, I said, you know, that at that point, I think I paid $1,000 for the ticket. And then I had to fly to Arizona to be there from North Carolina. That was insane for me, you know, I graduated with $80,000 in student loan debt, and I had a good salary, but I wasn't making like tons and tons of money extra. And I was paying bills paying loans. And so paying 1000 bucks for ticket was crazy because I had this huge debt and why should I pay that down? But that's when I started to invest in development in the way many people invest in stocks or a home etc. Because to me, I was like those skills that I developed can have not just a multiplying effect, but they can have an exponential effect on my ability to create impact and wealth. Because I was like I don't just want to do something for money. I've done that in the corporate job. I want This to be about my mission, purpose, passion, those words that are really big and scary, but I was like the things that I know my heart I'm meant to do. So for the next three years, I went to every shot event I could go to, I just found a way, sometimes I was taking a little extra debt, and I had to get a client to pay it off. And sometimes I grow my business, sometimes I took out a loan, but I found a way. And then every year, at the end of his events, he had his big year long coaching program. And it was a huge investment. Every year it got bigger, but you would get all this time with Shawn. And it was like a dream. And every year I'd see the people standing on stage that ultimately bought in and I'd say one day that's going to be would be me one day, it's going to be me. So in 2017, I'm at Sean's annual events called 10k speeches. And I have that feeling in my heart. I know I've been to all of his events, I know when the offers come in, I know what it's going to be like, but this year, he goes big, and he offers more than he's ever offered. And that group is going to take a trip to Hawaii together and you're going to get a one on one day with Shawn at his house, and you're gonna get events at these different areas and venues in person with Shawn you're gonna get all this time and monthly calls. And so I just found myself going, Oh, my God, this is the best offer yet. And he gets to the offer and says it's $20,000 to pay up front. Or it's $2,000 a month for 12 months. So 24 grand total. And my logical brain goes that there's no way I do that's just way too much. You know, like you have four grand and your business bank account right now and maybe like six in your personal so you don't even have the money to cover it. Now, and your business isn't consistent, like so just logically, I'm going through all this. But then lying in bed at night, I'm thinking about it. And the next day I come back. And it's the last day of the event. And I'm just sitting there going, Oh, my heart is calling me to do this. And so Shawn used to say your intuition can't give you all the answers because it operates off faith. And you know, for all your listeners, whether it's God or a higher power, or the universe or whatever you believe. And there was something in me calling saying it's like that call to greatness, that moment where something and you see something beyond what you're currently living, but it can't give you all the answers. Because you need to take a step you need to take action and operate on faith. So I'm sitting there and I'm freaking out. And then we come to a break. And now Shawn is one of my best friends. And he's up on stage and you're not supposed to go up in Iraq, but I go to his wife and like Mindy, I got to talk to Sean. I'm like, I just I just need a minute. I need to talk to him. Because it's coming up on the end of the event. I'm like, I think it's time but I'm so scared. And so she goes by you're not supposed to. And I was just like two minutes. And she goes, Okay, just real quick. And so I run out to Shawn on stage. He looks at me and he had this way of just seeing into you, you know, not just looking at you. And I'm crying like I'm losing it right? Because Shawn it changed my life. I want this so bad. This is amazing. I want to and so much, Shawn. And I don't know if cursing is allowed on your show or not. So I'll refrain but I said, Shawn, I'm f and terrified. I was like, I want this but I'm so scared. And I have tears running down my face. And he looks at me and goes, Brian, have I ever let you down? I was like, No. And he goes, so I got you. I said okay, he's like, so what are you gonna do? I was like, I'm gonna go sign up, you know, he's like sobbing and snot coming out. And he's like, okay, man, I'm excited for you. And so I went and did it that year, he gave everyone a cape. So he got this silk cape. Because the program is called Master heart. You are the master for our heroes. His whole thing was if I want to teach you to be a world class speaker, I've got to teach you first to be a world class human being. So the next year so I sign up and figured it out. Right. And it was messy and you know, building up credit card debt and my brother's like you have way too much debt. So I had to take out a loan to make it more manageable. And then my business grows a little and it was this all this stuff of just figuring it out. And we went to Hawaii together my first trip to Hawaii, we had group calls together on a one on one with Shawn and so the big thing at the end of the program was a speaker contest. And if you won the speaker contest, and Sean said you were ready, you will get the opportunity to speak on stage he does next event. So every year I'd seen his students that were always amazing. I was the youngest guy in the program. Three months before the event, he announces the challenge. We start preparing, we start rehearsing and I was doing the thing so many people do. I was going on. I've got it in my head. I'm rehearsing in my head, but I wasn't practicing. I'd written it out. I've never really practiced it. I got to my dress rehearsal three weeks before the event. And the whole thing was it was a 10 minute talk. You come in you give the speech and Shan Shan says okay, we're gonna get started and set the time when you hear the timer. I'm gonna give you three minutes of feedback. And that's it. So it's been an hour. It's real quick. I come in. I'm all confident I thought I had things under control and bombed I gave one are the worst speeches I've ever given. And it timer goes off. I didn't even finish I was it was just terrible. And Shawn would lovingly give you harsh feedback. So he would tell you the truth. And he goes, Okay, Brian, that was terrible. And I was like, I know, I know. And he goes, but I want you to know, everyone's dress rehearsal sucks. And it's okay. You know, it's like, it felt a little better. But I still I was like, I just blew and he goes, I'm gonna give you a challenge three weeks before the contest. Because I'm gonna give you a challenge. I want you to scrap this entirely what you've been working on for three months, start fresh and do something different.   Brian Drury ** 40:38 And I was like, I got it. I was like, Shawn, how could you ask me to do that the events coming up. This is my best story, my best speech and I was telling a story about my mom's battle with cancer. And he goes, Brian, you're becoming without even realizing it. Your identity is becoming the guy who lost his mom, when you talk about all the time. It's your main story. It's your main thing. And you lead with that, because it's a way to get to a deeper conversation quickly. But there's so much more to you than this. He goes, your mom saw it, I know it. And I want you to show yourself that you are so much more than this one story in this one experience. And I think there's an even more powerful story you could tell that will help you realize that you're more than this identity. And so the next week, I had my one on one day with him at his house. So now it's two weeks till the event. He takes me through an activity I remembered a story that I hadn't thought of in years. So I just decided Alright, it's time because he used to say this thing. Don't pad the fall. So so often, you know, when we have something coming up, we pad the fall, we give ourselves an outright like, Oh, I didn't sleep well. I didn't practice enough. If I had really rehearsed I would have done better, he said so don't give yourself the out of the excuse playful out fail spectacularly but go forward, fill out and surprise yourself. So for the next two weeks, I worked as hard as I possibly could add ever worked on any speech ever. I practiced every single day I wrote the speech. I rehearsed it, I did it for friends. I revamped it. I was doing it every night as much as I could because I'm still working full time. Then I fly to Arizona for the event. The night before the event. My Uber driver asked me why I'm there I say speaker contest, he goes want to give me the speech. So I did it for my Uber driver. I did it for every person I could that was willing to listen. And then we have the speaker contest at Sean's house the next day. I was the youngest guy in the program. And I ended up winning the contest. And they said we'll text you tonight and let you know when you're going on. So typically, in the years prior, it's I'd been every event they would have the speaker like in the middle or the last day around when they were going to make the offer the pitch. I got a text around 10pm That night, the event is the next day. And they said we're gonna have you go on first after Sean. So he's gonna start the event. And then you're the first speaker they see. And he brings on all these world class speakers and people in marketing and sales. And I'm like, oh my god, I'm the leadoff and he's saying he has that much confidence in me that he's willing to put me right after him. You know, this is his showcase students. So pressure goes out. But at that point, I'd done the prep, I'd done the work, I knew I was ready. And I even set my goal not to win the contest. My goal was to give the best speech I've ever given because that was something I could control couldn't control if I won or not. But I could control given the best speech. So when I knew I was going on the next day, I just said that's my goal again. Now I'll give the best speech again I've ever given. So I got on stage, I do it. It's my first standing ovation. It was one of the most validating experiences in my life. And Tony Robbins says proximity is power. You know, we often hear you become like the five people you spend the most time with your circle matters, all these different phrases. Two days later, the founders of a company called goal cast were speaking at Sean's event as well. Now gold cast is like an internet motivation company. And they make motivational videos and they do clips and find like speakers and bring them up to like, they have all these incredible speeches. And I've been watching their stuff for years. I love their stuff. So after they talked and they came down off the stage, I wanted to talk to them and thank them because I was Listen, your work has impacted me so much. It's helped me through so many tough days. So I'm thanking Salim is one of the co founders. And he goes, Brian, I really appreciate it. So tell me why are you here? I said, I spoke at the event. I was one of the speakers in here. So I'd love to see your speech. And I, I lost I was like, oh, like and he goes, No, no, he is I'm not saying we're gonna use it. I'm just saying I'd love to see it. And I said, Hey, just the fact that you want to see it. After the event, I sent him the speech. And you know, even the editor for Shawn's programs had to like work, pull some strings to get it done faster. It sounds like there's this huge opportunity. Didn't hear first from Celine for like two months. And then all of a sudden, I get an email it says your video goes live on Monday. And I still didn't even believe it. At that point. I was like, I don't want to assume you know not until it's out there live. And then a week later it goes live and it gets out to the world. It his million views in the first day. Then it hits 10 million in the first week. I'm having people from all All over the world reaching out to me, I'm having friends I haven't talked to in years go, Oh my God, I know this guy. And it was just surreal. It was my first experience with virtuality. And it was incredible and overwhelming in many ways. But it was also just proof of what Shawn had talked about. When you play full out, you don't pad the fall, you give it your all, you have no idea where your story can go, and how much reach it can have. And there was so much magic that took place in so many little things about being in the room and knowing who goal cast was, and just going up to thank them not asking anything, and that turning all into this incredible thing that really changed the course of my career and my life, was that speech going viral? Because that's a large part of why I'm doing what I am today.   Michael Hingson ** 45:42 So what exactly do you do as a coach? What do you coach about?   Brian Drury ** 45:47 So my coaching is primarily, I think, to give the broadest stroke is effective communication. Because I help people with this in a variety of ways, and what I've seen in my career, but also this is true of every coach I know that continues to iterate and find what works and change their niche to better fit was, it's an amalgamation of everything that I've done. So I spent years studying psychology and human behavior and habit change, and storytelling, and all of these different elements. So I have an ability to help people craft their stories in the most effective way to take people on a journey. So what that's led to is, Keynote crafting is one of the areas where I help people craft keynote speeches, or TED Talk type speeches, and help them actually go through and step by step craft a world class speech. But then I also have presentation skills. So when I'm doing corporate trainings, recently, I've done an event called elevate your elevator pitch, excuse me, where, and helping them create a redefined, reimagined elevator pitch, because I don't like the original one or the way people typically do it. I do events on non cringy networking is another one that I do. Sales, like effective sales, pitch and presentation skills, public speaking skills. So as you said, I go to the clients with kind of my list, I have a PDF of my programming guide, which is standard offerings, here's, you know, three of my development trainings, here's three of my business development trainings. And then here's five keynotes they can choose from, and then that prompts, the conversation gets them started, I understand very clearly what they need and go from there. So with coaching, I have done group coaching, I've done one on one. And then also, I have the corporate training side. So what's been great about My business is building it in a way and again, it's taken, it took years and years of testing and iteration to figure out what I wanted to do and where I could bring the most value. But for the right audience and market, if they're an author, and they're about to go on a book tour, having a signature talk that they know really hits and is going to help them sell books and get more exposure and press is huge. I've done media training, I've helped C suite executives prep for big sales pitches and offerings. I've helped people with I've worked with these soldiers medal winner. So it's the third highest commendation, someone can win in the US military. I'm helping right now a former Navy Special Ops rescue swimmer, I've helped people in training development. So I'm getting to touch in all these different worlds and help people with all these different elements. Because essentially, at the core of everything I do is I'm going to help you have confidence and clarity in your messaging. So whether that's helping you craft a more effective one liner, and you know, digital presentation, or having a speech or a short form talk, what I help people do is understand how to more effectively present what they do to not just like look confident, which is one thing, but it's to feel confident, and to do so in their authentic voice. Because a lot of what I help people do is shed the nonsense that we think we have to put on to be taken seriously or to be credible, I help them get rid of that. So they can focus on creating something that is authentic to them, and helps them grow their business, increase their impact, etc. So those are really the primary areas is my group in one on one coaching. And then I do have like individual consulting I do on a more ad hoc basis. And then the corporate trainings where I'm doing, you know, two to four hour trainings on a specific topic related to that audience.   Michael Hingson ** 49:18 Yeah, certainly exciting. And you certainly have come a long way since April of 2022, haven't you? Well, you, you prepared for it. So it's not like you've come a long way since April 2022. You'd been preparing a long time before April 2022. But you finally made the leap and decided to put it together and actually do it. Right.   Brian Drury ** 49:38 And that's the big thing. You know, you hear all the time we were like, Oh, it took 10 years to become an overnight success and blah, blah, blah. And, and that was one thing I learned very early on early on is there's no shortcuts. And so the thing for me is there are no shortcuts but there's better strategies and so through mentorship, you can find the strategies that work and then it just takes you putting in the work to get the results and And what I found here, and oh, now it's August of 2023. It's crazy, because it's August 31, I can't believe it's already September. But what I have found for me has been the best thing for building business is person to person connection and referral based business. Because so many people go, I need to build a big social, I don't have any impressive social following, I don't have a big email list. I mean, my email list is, I think, less than 200 people right now. But what I have found is by really focusing on over delivering for each client you meet, really understanding their needs, and then building good relationships. It's one of the best ways to do this, because people often forget, especially in entrepreneurship, you're the brand, you're the business, you know, when you're the face of it as a speaker or a coach. But the big thing is, people aren't just booking you for your expertise, your credentials, or what you've done. They're booking you for you. So I remind clients of this all the time, like, if you just connect and really genuinely care about the people you're working with, you're going to build stronger relationships and make real connections. So you have friends and clients, it's not just all business all the time. And if you're some diva speaker, who, you know, has a writer that says only read skills in the bowl, when I get there and you're hard to work with, and you're difficult to communicate with, even if you're exceptional, people are less inclined to book you. So what I love is meeting new people and building relationships. And that's what I do. And it's not this, you know, of course, as business grows, I'm working to hone the processes and create client acquisition funnels, there's all these things that I am working on. But for anybody that's afraid to get started it start with your network, look for areas to bring value, and then look for opportunities to get in front of people. And that's why I tell people it's if you have a high value clear, like high value and clear value proposition offer that you can come in and train somebody's company on where you can get in front of 20 or 30 or 40 people to talk about something give value first and then make an offer to connect after so that's a big thing for me is whatever it is, is get started and get rolling because he learned so much more by getting in and implementing and trying and all of this versus you know, the theorizing or drowning in the you know, I'm just going to post on social media and hopefully people will come get come to me it's like for me it's far better to create direct real meaningful relationships and build from there and at you know, as a result of that, like you said, there have been a lot of things in motion for a long time and for me you know my dad is a great sales person he spent 30 years in sales and you know good authentic real sales not like used cars Carmen used car salesman type of straight like authentic genuine relationship based sales and so he's taught me things throughout my life my mentors have taught me and so for me it's not pushing it's not forcing it's not trying to you know, not everyone's a prospect if they're not not everyone is so treat people like people get to know people and then where mutual value exchanges become possible then explore those and so I've been able to build my business and I've had again my best month ever in August better than my best quarter prior and there are a couple of things that if any, like I'm there's lots of things out there like lines in the water so I'm playing the long game in multiple areas but I'd say the biggest thing for anyone considering this route don't count on any of them because I have had things that seem like a sure shot that fell through I've had yes is that at this point of payment fell through so don't expect it Don't count on it. But play the long game, build relationships, ask for referrals make it clear what you do, and it's incredible what can come   Michael Hingson ** 53:33 and that is what it's all about. Well, I want to thank you for being here with us again, this has been every bit as fun and inspiring as I thought it would be. I hope it was for you. Last question. Have you paid off your student loan yet?   Brian Drury ** 53:50 No, but I have paid I think I'm down to like 20,024 22,000 80,000 from 80,000 so you know that's the thing is I have I looked at it was like yeah, I really love to pay those off. But as I've been playing the game you know it's like figuring out how to so I have never missed a payment I'll say that so even in my dark times and I'm still paying the loans because I'm like I want to find a way to do this while paying them off. And ideally if I hit some of my bigger goals this year I could almost completely or completely wipe those out so working towards that for sure but it was something where find a way to create manageable debt and then continually pay it off but not quite there yet but my brother's a financial advisors reminded me several times and said like Brian to have paid off in almost three quarters of that by 33 years old which I am now is huge. So instead of going I still got 20 grand I gotta go hey I've come a huge way with all the ups and downs so yeah, so I hope by the end of this year to be like a Michael I did it all gone. You know push that and click that final Pay button and just wipe it out.   Michael Hingson ** 54:58 Let us know when that has happens. Well, I want to thank you. Cool. Well, I want to thank you again for being here. This has been a lot of fun. We'll have to figure out what to do for a third one, but this has really been enjoyable. Absolutely. Tell us again, if people want to reach out and maybe take some opportunities to get coached by you or look for you as a speaker or whatever. How do they do that?   Brian Drury ** 55:20 So best way, the Brian Drury on all social media. So t h e b r i a n and then d r u r y. So D as in David r u r y. So at the Brian Drury on our social media, I'm most active on LinkedIn right now. So you can just search me you'll find me very easily on LinkedIn. And then if you want to email me directly, oh, sorry. Also my website thebriandrury.com. So everything social is the Brian Drury, or the Brian Drury.com. And then my email again, I'll do my spelling bee here. So Brian at Guide 2 speaking.com. And that's the number two. So B r i a n  at G u i d e, the number two, S p e a k i n g.com. So I feel I really feel like I'm at the National Spelling Bee. So this is the best way to reach out if you want to book me for an event or coaching, or connect or just share some feedback, Michael, and I love feedback. And we do Piper show. So he has like an insight you want to share? You can send it to me, I'll let Michael know. So we'd love to hear from everyone listening.   Michael Hingson ** 56:22 And that goes the other way as well. If you want to share with me, I will let Brian know we would love to hear from you. You can reach me in a couple of different ways. We're on LinkedIn especially and Facebook, at M Hingson and LinkedIn is Michael Hingson and but you can reach me at Michael m i  c h a e l h i  at accessibe A c c e s s i b e.com. Or go to our podcast page www dot Michael Hingson H i n g s o n.com/podcast. Love to hear from you. We'd love to hear any referrals that you might have that might want to be guests on podcast, unstoppable mindset. And in general, any thoughts that you have, we all want to know them. So please reach out and let us know what you're thinking, please give us a five star rating. Wherever you're listening to us. We appreciate that as well. And I just want to thank you all for the time that you have put to listening to us today and for being here. And Brian, once again, thank you for making this possible and being here and for giving us so many insights again today.   Brian Drury ** 57:23 Thanks for having me, Michael. I look forward to it again. I'm looking forward to getting to know you better and better and hopefully meeting up so

It all started around the Thanksgiving table at my parent's house in 2021. The big plan was to propose to Sally when it was my turn to tell everyone why I was thankful. It marked our fourth year together during the Holidays listening to Uncle Joe tell everyone he was saved from a horrible end when Aunt June left him for the Quickie-Mart attendant. And Mom shared how blessed she was to be around for another season after having that hairy mole removed, even though she's in perfect health. It was tradition to let all the ladies go first, and my brother would make the same lame joke each year directed at me, "Ladies first, looks like you're up, Walter." He'd then awkwardly cackle alone for ten whole seconds before we took turns around the table.My older sister Kathleen kicked things off by talking about her newest addition to the family. It's not what you think; she's obsessed with cats even though her husband Phil is allergic. The poor guy sits around all day sneezing and rubbing his eyes, and Kathleen keeps bringing home more kittens. I stopped going to her house because you can imagine the chaos and mix of odors floating around. The place always smelled like gingerbread and urine every November and December. Each year she insists on dressing the felines up on special days. They all had tiny skeleton shirts for Halloween, and for Christmas, they'll be sporting ugly sweaters that Kathleen happened to bring on Thanksgiving to pass around for everyone to examine. Dad finally cut off my sister about ten minutes into the fashion show to ask Sally to speak. My girlfriend stood up to address the audience as I fiddled with the engagement ring inside my pocket. Sally took a deep breath and said, "I've grown to adore all of you except Walter." The crowd laughed, and she continued, "Yeah, right, a joke. Except I'm not joking. I mean, it would be great if I was, I wish I were kidding around, but I'm not. You see, I was most in love with Walt the first month we were together. It's been downhill ever since. I've tried to work up enough courage to leave him the last two years because I convinced myself things would get better the first two years we were together. After drinking too much spiked eggnog this evening, the courage finally surfaced. Now is as good a time as any to break the news. Trying my best to convince Sally that it was not the best time or place for this discussion was hopeless. She had something to say, and it all had to come out, so she went on, "You, Walter are a terrible person. It didn't take long to figure out you only care about yourself." Sally slammed her drink and had more to say, "I can't even count the number of times you stood me up so you could do your silly online gaming stuff with your buddies you've never even met. You embarrass me when we eat out because you upset the server on purpose every time so that you can justify not tipping. Your sister's house smells like a dead animal, but she is still your sister. It wouldn't kill you to visit her once a year. And your brother, well, I can't blame you for not going to see him; he's also a jerk. Remember the Black Friday sale two years ago, Walter? I do; I'll never forget it. You ended up in a fistfight with that poor old woman over a Nintendo she wanted for her grandson."I spoke up and said, "Alright, let me stop you there. It was a Playstation, and..." Sally cut me off and continued to throw verbal punches, "I don't care what it was! By the way, that old woman would have kicked you around real good if she hadn't tripped over the random car seat on the floor. She had you up until she fell. Having to work with you every day right next to your cubicle is excruciating. You never bring the donuts when it's your turn, and you are always so mean to Stuart around the corner. Is it because he has thick glasses? Are you still in the sixth grade? I'm simply amazed at how much of my life I have wasted on you—shame on me."Sally's phone beeped; she looked at it and touched the screen as she struggled to push her chair under the table. "My Uber is here. Look, I guess I'm thankful it's over now, Walt." On her way out, she says, "You aren't very good-looking, you know. You think you are, but you're a little chunky." Sally paused to throw up on the potted Fiddle Leaf Fig Tree and yelled, "See you at work on Monday." Immediately Uncle Joe asked Kathleen to pass the sweet potatoes as Dad said, "She's right, you know. You aren't very nice, Walt." I found myself alone on the deck after dinner in the cold. Phil joined me after a few minutes. It was a surprise because we'd never exchanged more than a couple of words once a year at Thanksgiving. "You are an asshole, Walt.""Thanks, Phil. I appreciate the positive reinforcement." "I didn't step outside to sugarcoat things. I'm here to give you a little honesty.""Right, Phil, because there is absolutely a shortage of honesty this evening," I said sarcastically. "I know you make fun of me, Walter. I've overheard your remarks about your sister and her cat obsession. You think I'm crazy for putting up with her. The truth is, I deal with it because I love her. The idea is to give more in a relationship than we take. I'm always my happiest whenever Kathleen is happy. She can bring ten more cats home as long as it fills her with joy. I didn't always think that way, but once I figured it out, my whole life fell into place. It's like the central theme in all of those corny Holiday movies. 'Keep Christmas in your heart all year long,' or something like that. If you apply that principle to your life, you may discover happiness. You may or may not win the girl back, but you'll be a better person." I listened to Phil talk on and on about being kind and embracing the joy of giving. He sounded more and more like a Hallmark movie with each sentence. Then it dawned on me. He was explaining what I had to do to win over Sally. I looked at Phil and said, "You are a genius. I'll start doing nice things at work in front of Sally. Once she realizes I've changed, she'll be back in my arms in no time." "No, Walter, that's not what I'm saying. But if your plan makes you pleasant at work, at least that's a start. It's not always easy to do the right thing. Sometimes at home, I'll take a bottle of rum into the bathroom and take a few shots to clear my head.""Why do you go to the bathroom?" I asked."The bathroom downstairs is the only room in the house the cats aren't allowed. I can knock back a few without sneezing liquor out of my nose." We both laughed. It was the first time I'd connected with anyone in years. After taking everything, Phil said to heart; I decided to put my plan into motion at work first thing. On the way in, I stopped for donuts. I ordered two dozen daily ahead of time to make up for all the days I missed. Everyone was a little shocked at first, but soon I got high fives from my coworkers when I walked in the door. Stuart became my regular lunch date. He was hesitant at first because he figured I would ambush him over tacos with some joke about how he looked like Scrat from Ice Age. It turns out Stuart had some mad skills in Call Of Duty, so Wednesday night became our game night. He stood up for me when I volunteered to play Santa at the office party, and no one else wanted me to do it. I even convinced everyone to chip in and donate to the local soup kitchen instead of exchanging gifts. I was winning everyone over at work except for Sally. She barely looked at me. My portrayal of the jolly fat man was on point. I have to say; I was feeling pretty good about everything for once. The party was going great until Sally showed up with her date. It was some guy she met in the elevator who worked two floors above us. They were holding hands and being overly flirtatious the entire time. It drove me nuts. As soon as Mr. Marvelous took a potty break, I confronted Sally. "It didn't take you very long, did it?""Walter, I'm happy. I've been meaning to speak with you.""You have more to say? I think you said enough over Thanksgiving.""No, Walter, you need to stop." "Stop what?" I asked."Stop trying to impress or win me back or whatever it is you are trying to do. I've moved on, and the best thing you can do is let me go." Sally walked away, and I felt emptier than ever. A few days later, I found myself at Kathleen's house. After visiting with my sister, I decided to sneak off with Phil to his favorite spot, the downstairs bathroom. Once I grabbed the bottle of rum from the kitchen, I asked Phil to follow me. We were a little cramped. I sat on the sink, and Phil took a seat on the toilet. I shook my head and explained to Phil that his plan didn't work. He reminded me that he only planted a seed of direction and never told me to go after Sally. "Walter, let me ask you a question.""I'm all ears, Phil.""Why did you come to our home today?" "I missed my sister. I was a little depressed and wanted to be around family.""That sounds nothing like the Walt, I know. Walter, how did it make you feel doing all those nice things at work?""Better than I've felt ever, I guess.""Then stop pretending to be the good guy at work to impress Sally. Be that man everywhere." We took a drink...*Read the rest at SomeOfItsTrue.net

My Uber drive has a psychotic episode and drives into oncoming traffic, Ryan Long in studio, Kurt Metzinger in studio, Dame Pesos calls in and drops some new stingers, refusal to wear the hijab, the kids and their non-dance music, an idiot tries to set themselves on fire, and women not trying to lose weight; all that and more this week on The Dick Show!

I grew up as a Baptist missionary kid in South America and attended a notorious right wing Bible college. After seven children and 32 years, I pulled the rip cord in pursuit of my own happiness and integrity. When I left my marriage in May of 2021, I became homeless virtually overnight. The judge signed my divorce papers unexpectedly with no hearing the same day I presented them while I had been counting on a 6-week or so waiting period. My Uber-holy Christian ex gave me the boot because “we're no longer married..so to protect my testimony, you must leave.” I walked out the door with a suitcase and no plan. A kind man I only knew from singing karaoke online, who was in upstate New York, said I could come stay a while. So I did. Y'all, it was like the parable of the widow's mite. The poor guy had so little to offer, he was an alcoholic with major PTSD and had been abused by a girl as a child. His living conditions weren't fabulous. But he gave me what he had: sex. Great, connected, lavish, beautiful, hot sex. Lots of it. He healed wounds in me I had never acknowledged and introduced me to erogenous zones I didn't know existed. Trauma going back 30 years at least to my honeymoon… Because everything I was told was taboo, I just want to explore more. A heaux is anyone who is practicing autonomy over their body and sexual desires or lack thereof. For those interested in learning more about the differences in various fundamentalist organizations and viewpoints, check out this YouTube link. Follow, support, send love to @theviolentbareitaway. . Ms. Heauxly Coitus @heauxlycoitus

How does $7,000 and some new grandparents sound? It can all be yours if you move to Greenburg! Or maybe it's Greensburg. I'm pretty sure it's somewhere in Indiana. *Police are worried about a surge in attacks against women at nightclubs involving syringes filled with date rape drugs. *Doomscrolling! Brian Laundrie's parents finally hand (what's left of) their son over to police. Mix and match your vaccine boosters! Vaccine boosters are here! Paris Hilton is trying to expose and end the abuse of children in boarding schools and behavior boot camps. *If your ex sent you a nude right now, what would you do? *Everyone on the show is supposed to confess one previously undisclosed secret today. Slim ends up being the only one. *Ten things required for true love. *Could this end up being the weekend Jeriney's mom starts to get along with Jeriney's boyfriend? *Nick Wright is on the show!! He'd like to promote his new business and give us an NFL preview for the weekend. *I gotta go! My Uber's here! Have a great day and please say hi on Twitter and Instagram @churchoflazlo -Everybody Wang Chung!!   See omnystudio.com/listener for privacy information.

Horseback Hazard - He thinks we both died - My Uber driver took me to an abandoned building This is Disturbed. Featuring narrations by: Nikolle Doolin Tanya Eby Addison Peacock Sponsor: Listen to Wondery's The Generation Why Podcast on Apple Podcasts, Amazon Music, or listen ad-free by joining Wondery Plus in the Wondery app. Listen ad-free, unlock bonus episodes and more: disturbedpodcast.com/support Submit your true, original experience: disturbedpodcast.com/submit Disturbed Merch: disturbedpodcast.com/shop Audience survey: disturbedpodcast.com/survey Share your story via voicemail: 701-354-3667 Contact: chad@disturbedpodcast.com Advertising inquiries: donna@authenticshows.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Texas.  In this episode, I'm taking you to the 4th biggest city in the USA — Houston. Here, I'm visiting one of the most iconic places in the city that really put Houston on the map when NASA started going to space.  I also get to stay with two Texans in a trailer park. But first, I needed a car to get me there. And I thought I might as well go there in style. TURO CAR HIRE I'm in Cedar Park in the northern part of Austin to pick up my rental car. It's in a beautiful residential neighbourhood with nicely trimmed lawns. My Uber drops me off at one of the houses where I meet Gary, the car owner.  I bet you're wondering why I'm getting a car at a private home and not at Hertz or Avis or one of the other big rental car companies. So, let me explain — pay close attention because this is a cool travel tip: I'm using Turo.  Turo is like Airbnb for rental cars. It's an online platform where people can rent out their car to strangers. It's a great alternative to traditional car-renting companies. The owners, like Gary, list their cars with Turo and renters like me can search the site and rent them for daily prices set by the owners.  It's my first time using Turo. I was looking at normal car rental companies, but then I tried looking on Turo's website, and this little cute sports car came up at a fraction of the prices I had just been quoted. It seemed almost too good to be true.  It's a black two-seater sports car where the roof folds back at the push of a button. This was just something I had to try, so I booked, and here I am, in front of the car chatting to Gary.  "I just bought the car because I wanted to have a fun little car that I can rent out," says Gary. "I've always wanted to own a small, convertible sports car to take advantage of the great Austin weather. Turo made sense because it allows me to rent it out when I am not using it to make a few extra dollars. I bought it specifically to rent out on Turo, so I don't mind it being used by other people." Just like me, this was Gary's first time using the Turo service. After a brief chat, I was handed the keys and took control of the little black beauty. And boy, was it a great ride. ROCKSTAR OF THE ROAD During my first few days in Austin, I attended another travel bloggers conference and one night, over a few beers at one of the social events, I met Ed and Jeanie – a charming couple from Houston. We got along rather well, and at the end of the night, Ed offered for me to stay at their place for a few days when I got to Houston. I wasn't sure if it was the beers talking, but I took him up on his offer and said that I would love to.  So here I was, heading from Austin to Houston in a little open-top two-seater sports car. It's a 2.5 hours' drive, and I had a blast hitting the open highways, feeling the wind brush through my hair; I felt like a rock star even though it was a bit scary being all the way down that close to the road with the huge 20-ton Texan trucks driving alongside me, hardly being able to see me all the way down there. I felt I was driving a go-kart and could drive under them without any problems… but I decided against it.  TRAILER PARK LIVING As I'm sure you can imagine, the car made a few heads turn as I was slowly making my way through the trailer park to Jeanie and Ed's trailer — my home for the next couple of days.  Ed is a tall Texan, so everyone calls him Big Ed. As I arrive, I'm greeted by Big Ed and his friend Randy who were on the front porch having a few cold ones. Keeping them company was a cute little white dog called Yogi Bear.  "Woah, look at you man. Fuckin' pimpin'. That's great man, I can't believe you found us," says Big Ed as I head over to greet him.  Jeanie's and Big Ed's trailer is big. It is 16x80 feet (5x24 meters), and if you didn't know it, you would think it's a normal little 120m² house. Especially when you step inside, it's got a corridor and several rooms including two bathrooms.  So, it's not the kind of caravan that you would hook up to your car and go on a summer vacation. Well, maybe here in Texas with a big-ass truck in front of it, you could. But this one hasn't been moved since it got here a few years ago.  Big Ed is retired, and since he doesn't have to get up early, he likes to stay up late watching sports or Fox News on their big flatscreen TV — easily until 3-4a m each night. Jeanie usually goes to bed earlier because she still works (or was at the time of the recording, but she just retired in 2021).  So, for Ed not to wake her up in the middle of the night, they have separate bedrooms. But while I'm there, Ed is letting me have his bedroom and will sneak into her big waterbed, which he doesn't seem to mind.  As the sun slowly started to set, it started to rain. So, I sat down with Big Ed on his front porch for a chat to find out more about my hospitable host. PORCH CHATS WITH BIG ED The rain, unfortunately, prevented Big Ed from making his "not-so world famous" BBQ spare ribs for us. But he assured me that I would be treated to them the next evening. Big Ed tells me about how he and Jeanie came to live in this trailer park. "We have a lovely little cottage, if you will, that my wife has put almost $30,000 into making a home. We've put granite countertops in the kitchen and put in new bathtubs among other things. It's a lovely little place for myself and my wife to live with our little puppy dog, Yogi Bear. I built an outside porch area in the back that I turned into a bar where we can have live music and entertain." You can't really call it a trailer as it has no wheels. Big Ed tells me that they remove the wheels upon delivery of the cottage to ensure people don't pick up and leave in the middle of the night to evade outstanding payments. TRAVELLING TRAILER PARKERS Big Ed and his "beautiful Jeanie" travel around the world a lot because Jeanie used to work for United Airlines, which entitles them to free airfares whenever they please. They can simply walk up to the ticket counter and choose any destination, and they don't pay any fees, not even for their luggage. They have certainly made the most of it. When people ask Bid Ed where they have travelled to, he finds it easier to list continents rather than countries as the list would be too long.  For every New Year's Eve, they like to visit capital cities. Thus far, they have visited most of the major capital cities around the world, from Paris to Phnom Penh. Next up is Quito, the capital of Ecuador. Big Ed and Jeanie are certainly uncharacteristic: I mean, you don't meet many world-travelling jet setters who live in a trailer park in Texas. And this is just one of many incredible un-stereotypical things about this wholesome couple from Houston. "Only about 42% of Americans have passports, and of them not many get out and travel. So, not only do we find ourselves in a unique position but many of our friends and widespread acquaintances look to us for interesting stories that we have been lucky enough to experience here, there, and everywhere around the world." Big Ed is certainly a well-travelled, intelligent, and interesting man. I really enjoyed our chat on the porch, but I had to go to bed because I had an exciting day planned across town. I'm going to the place where they were communicating with the first man on the moon.  PODCAST RECOMMENDATION I have another great podcast recommendation. This is a podcast that is for someone like me: someone whose kids have grown up and left the house and you've become an empty nester — or, as Tessa and Amir call it, an "Open Nester." Listen to The Open Nester podcast here. SPACE CENTER HOUSTON After about a 1.5-hour drive from Big Ed and Jeanie's place, I arrived at the Space Center Houston. I was immediately met with an amazing view of a huge jumbo jet with a space shuttle connected to the roof of it. I was very excited to find out more about American space history. Houston, I have arrived... Since opening in 1992, Space Center Houston has welcomed more than 22 million visitors from all over the world — and today, they can add one more dashing Dane to the list. They host nearly 1.25 million visitors each year in its 250,000-square-foot educational complex. That's more than 23,000 square meters.  Known around the world as the home of NASA Mission Control, International Space Station Mission Control, and astronaut training center, guests are taken behind the scenes to see NASA's Johnson Space Center. Johnson Space Center (JSC) and NASA have a tremendous story to tell. Before they opened to the public, they had artefacts and models displayed in the hallways of the employee auditorium. Hal Stall, director of Public Affairs at JSC, likened it to "displaying the Hope Diamond in a shoe box." So, in 1992 they decided to make it public. After an introduction film, I went on their NASA Tram Tour where we went around the area and one of the things that impressed me the most was the real Saturn V rocket. It is displayed vertically in a big warehouse. The Saturn V rocket is 111 meters (363 feet) tall, about the height of a 36-story-tall building, and 18 meters (60 feet) taller than the Statue of Liberty. And has the weight of about 400 elephants.  It was the most powerful rocket that had ever flown successfully and was used in the Apollo program in the 1960s and 1970s. Just walking around it from the pointy tip of the rocket on one end to the five big booster rockets on the other end makes you realise the sheer scale of it.  We then walked on an elevated path through the building where NASA astronauts train for current missions. This is also where NASA's scientists and engineers are developing the next generation of space exploration vehicles.  And then we entered possibly the most iconic place: Mission Control. And it's the real deal. This is the exact place where NASA's team led the Gemini and Apollo missions, including when Neil Armstrong and Buzz Aldrin set foot on the moon.  It's also possible to enter the replica of the Independence shuttle, mounted on top of a giant plane, that is the historic and original NASA 905 shuttle carrier aircraft. Inside the jumbo jet, there's a very interesting exhibition.  But there is so much more: Lunar Modules, space suits, interactive exhibitions, and Space Center Houston also has the world's largest collection of moon rocks and lunar samples on display. There is so much to see, and it's easy to spend a full day here. You can see more and book tickets on SpaceCenter.org. BACK IN THE TRAILER PARK  When I returned to Big Ed and Jeanie's trailer, Big Ed was working his barbeque magic, making his "not-so famous" spareribs he promised me the night before. They were so delicious that they should, in fact, be world-famous. After we ate dinner, Big Ed and I resumed our positions on the porch and continued our conversation. I asked him to tell me a bit more about Houston. Having lived here since 1954 after moving when he was just five years old (still "Little Ed"), he's been here so long and can't really say anything bad about it.  "Houston has just become the 4th largest city in the US (behind New York, Los Angeles and Chicago) having just surpassed Philadelphia. It's not really a vacation destination per se, it is just a really great city that makes a lot of money. The Space Center Houston created an incredible amount of cash flow for Houston. In the 60's, all the astronauts were our heroes around here and we followed each major NASA mission." Remember the episode from Maine where I got into trouble talking about politics? Herewith Ed, the conversations are interesting and with a lot of respect for each other's points of view. Ed knew that I probably isn't a big Trump fan, and I knew that he probably is. And still, we could talk about what was going on in the world with the respect that we probably won't agree on everything.  Obviously, Texas is right here on the border to Mexico, and Ed and Jeanie have been south of it many times. Big Ed tells me about his travels through their southern neighbours and also around the Caribbean. They really love Belize and have returned there 12 times, exploring the coast and the surrounding islands. One of Big Ed and Jeanie's bucket list items is to visit Easter Island. They are planning to fly to Chile and hop on a 5-hour prop-plane flight to Easter Island, then take another prop-plane flight to Tahiti. The most important thing for this amazing couple is that they don't only place value in the destinations they visit, but also the incredible people they will meet and the interesting things they will learn. I really enjoyed my stay with Big Ed and all of our great conversations. NEXT EPISODE  I'm staying a bit longer here in Houston, and in the next episode, I visit one of the locals and an old friend of mine. His name is Doug Harris, and he is an amazing person that I've known for many years. We've even seen many parts of the world together.  That's next week on The Radio Vagabond. So, for now, it's goodbye to Jeanie and Big Ed and off to another part of this huge city.  My name is Palle Bo, and I gotta keep moving. See you.     CR-APPLE CR-APP Here in the spring of 2021, when I'm editing this episode, Apple announced that they just made the biggest changes to their podcasting app since podcasting began. So, I decided to update to the latest iOS when it was possible for me this week. It's the one called IOS 14.6. I was most of all expecting a better podcast listening experience.  If you're considering doing the same, please don't. Or, please wait until they have fixed all the bugs.  First, a lot of my apps don't work in this new iOS… yet. That will probably come soon. But the worst part is the new Apple Podcasting app.  I don't know how to say it more clearly other than it has become the worst crappy app. Hardly anything works. It is so bad that I actually started using other apps – right now, I'm using Spotify. And who knows if I get so used to Spotify, then I will stay there.  Apple Podcast is still the top dog in podcasting, but Spotify is number two and gaining many followers. And with this move, I wouldn't be surprised if Apple gets usurped soon. Don't get me wrong; I'm still an Apple fan. I have an iPhone, a MacBook, and an iPad, and I normally love everything they do. But this is so bad. So, if anyone at Apple is listening (and they're probably not able to if they upgraded to the new iOS)… get your sh**… ehh… act together.  My short message is: don't upgrade just yet. Wait until Tim Apple and the team have fixed all the bugs… Okay, my rant is over. I just had to get it off my chest.

Website: jeremythsgriffith.wixsite.com/notfunnyfunnyguy Youtube: notfunnyfunnyguy Instagram: @notfunnyfunnyguy Tik Tok: @notfunnyfunnyguy Twitter: @ntfunnyfunnyguy In this, the 18th of (hopefully) many episodes he parodies late night radio hosts, discusses the fantastic underpinnings of America, and gets into the practical benefit of the Crucifixion story. Hopefully something in this podcast inspires you to act with a little more empathy today, or a bit more courage. Or, at the very least, makes you feel a little bit less alone in your confusion. 0:50 - This is a nighttime podcast 1:18 - 101KKSFPRURSO 1:56 - We got Jazz. 2:50 - Whooshkaa —> Anchor, more LISTENERS, baby! 3:45 - God bless America 4:45 - Everything has its downside. 5:20 - My coworker who LOVED America. 6:10 - What George Washington said. 7:16 - The American ideal is AMAZING! 8:17 - The practical value of Jesus crucifixion story. 11:20 - “Get that cross outta my face!” 13:20 - Give your life to a purpose greater than yourself. 14:20 - Homie CAME BACK TO LIIIFE! 15:35 - We need to shed past qualities to transition into each life stage. 16:28 - I’m kind of obsessed with the idea of resurrection and rebirth. 17:13 - I’m not Slytherin anymore! 18:30 - The essence of being a good person. 19:20 - We have no idea where our thoughts come from. 20:25 - Good and evil exist. 21:10 - As human beings, something about us is exactly the same. 22:05 - Is it the Devil and DEMONS?! 23:20 - Here’s the process to being the best person. 24:40 - Do you have panic attacks? I’m with ya. 26:20 - Acupuncture is INCREDIBLE. 27:54 - My wave analogy. 28:55 - The Happiness Curve (?) on emotional development throughout the years. 30:35 - My Uber ride with the early 30s parents in San Francisco. 35:20 - We all have our stories to tell. 36:25 - ‘Haunted’ on Netflix

Discuss this episode on Discord: https://discord.gg/76hsEhuzCr----------------------------------------------------------SPONSOR:Grammarly: Get 20% OFF Grammarly Premium by signing up at: https://grammarly.com/scarecast----------------------------------------------------------Stories Used For This Episode:STORY #1: “Why I'll never park far from my job again” by u/xxmirandahttps://www.reddit.com/r/LetsNotMeet/comments/mp709n/why_ill_never_park_far_from_my_job_again/STORY #2: “My GF saw a "dark copy" of me over video call” by u/Avacyn3301 https://www.reddit.com/r/Paranormal/comments/n1t2un/my_gf_saw_a_dark_copy_of_me_over_video_call/STORY #3: “Aliens watching over the forest?” by Ishmael H.https://www.reddit.com/r/AlienAbduction/comments/n8yyi9/aliens_watching_over_the_forest/STORY #4: “My Uber driver took me to an abandoned building and followed me out of the car” by u/vroshminhttps://www.reddit.com/r/LetsNotMeet/comments/n3r37l/my_uber_driver_took_me_to_an_abandoned_building/STORY #5: “Hidden camera in the hotel I was showering in!” by u/shuddering-shannonhttps://www.reddit.com/r/creepyencounters/comments/mvdvmf/hidden_camera_in_the_hotel_i_was_showering_in/STORY #6: “Horrifying storage unit auction experience....” by u/ham_fxhttps://www.reddit.com/r/LetsNotMeet/comments/mvj5n3/horrifying_storage_unit_auction_experience/----------------------------------------------------------Music Credits: CO.AG Musichttps://www.youtube.com/channel/UCcavSftXHgxLBWwLDm_bNvA----------------------------------------------------------LINKTREE: https://linktr.ee/thescarecast► Follow Me On Social Media: IG @thescarecast► Donate A Cup Of Joe!► Subscribe on Other Podcast Platforms► Call or Submit A Story!► Fill Out My Audience Survey► Buy Merch! Share my podcast and tag me and I will send you an exclusive story!----------------------------------------------------------SHARE YOUR HORROR STORY (4 Ways):► Send your stories (written or recorded) to mike@thescarecast.com► Post your story on my #stories​ channel on my Discord► Call your story into my hotline @ (213) 320-0390 - visit https://thescarecast.com/hotline/​ for details► Request to be on The Scarecast Radio by filling out this Google Form below: https://forms.gle/gHjB2dLreM7gSqN66----------------------------------------------------------If you can, please rate and review my podcast on your respective podcast player and share this episode with your friends!

Be The Revolution of Excellence in Customer Experience with Positively Outrageous Service! You can only be the revolution. It is in your spirit, or it is nowhere.” ― Ursula K. Le Guin, The Dispossessed A few years ago, I met some extraordinary Virgins! I was due to fly to a Healthcare Technology conference in Las Vegas from Dallas Love Field by the erstwhile Virgin America airline. There were two clients at this conference and had a program for one of them which included a video. The video was late in getting to me. But I had everything lined up. My Uber was waiting, I didn’t have bags to check and I was TSA pre-checked. I had this! As we turn off the main road into the airport approach road my mobile phone rings. It’s not a number I recognize. Like most of us I depress the red button to hang up. The Uber pulls up to the curbside, the same number rings. Hit the red button again. Running through the terminal into TSA pre-check, put my bag on the conveyor belt, phone rings again, same number, somebody is really trying to get a hold of me specifically! I answer the phone. “This is Brian with Virgin, we are about to close the gate!” “I’m here!” I emphatically respond. TSA man sternly motions me to hang up and get through the metal detector! I’m compliant. Yes, that day, I was THAT passenger. You know the one! “Mr. Szabo please come to Gate 11. This is the final call for boarding!” I run through the terminal. I glance at the departure board. It’s 11:05 am and … the 10:20 am Virgin flight to Las Vegas is not listed. “What!” There’s a Southwest 10:15 am flight listed to New Orleans. How could this be? Out of breath, heart racing, I get to Gate 11. It’s empty. No passengers. No Virgin employees. No one behind the counter! The door to the jetway is closed. Foolishly, I look down at the plane, how can this be? It’s only 10:07 am. I am startled by the gate door opening. A tall man in a Virgin uniform comes through. I plead with him to let me on the plane. “I have a client on the plane, I really need to get on … is there any way? Please!” “Is your name Andrew?” “Yes.” “Oh, I’m Brian … I was the one you hang up on earlier!” Ouch! I cringe. Any possibility of me boarding vanishes in my mind. It’s the end of the road! Brian turns around and returns down the jetway closing the door. Defeated, I slump into a chair at the empty gate and turn on my mobile to figure out when is the next flight to Las Vegas and how to make the change. A few minutes later the jetway gate door opens. I glance up to see it’s Brian. Not expecting anything I am startled as he opens the door wide and motions me to come and go down the jetway. “Please board the plane Mr. Szabo!” I am flabbergasted. My jaw must have dropped to the carpet! “Thank you. Thank you. Thank you!” I almost wanted to hug him. But thought better not push my luck! This is Positively Outrageous! I’m sure he and / or the flight captain broke a rule to let me on. Have you ever heard of anyone letting you on a plane after the gate has been closed? Never! This is Positively Outrageous Service! Positively Outrageous Service is that WOW experience you can't wait to tell another about!   My heart racing, briskly I make my way down the empty jetway to the plane fully expecting a shaming, perhaps some scowls or grimaces from the flight crew. I enter the plane and there are three Virgin flight attendants finalizing details. They turn to me with huge smiles, and greet me with total enthusiasm. “Mr. Szabo we are so glad you made the flight today!” “We are delighted to have you on board!” A feather would have knocked me over! More Positively Outrageous Service! And by the way the flight still left on time! Strong choices by great Virgins. Brian went over the top. He made a choice to see if it was possible to get me on the plane. The flight attendants made an intentional choice to welcome me and make me feel good.

Be The Revolution of Excellence in Customer Experience with Positively Outrageous Service! You can only be the revolution. It is in your spirit, or it is nowhere.” ― Ursula K. Le Guin, The Dispossessed A few years ago, I met some extraordinary Virgins! I was due to fly to a Healthcare Technology conference in Las Vegas from Dallas Love Field by the erstwhile Virgin America airline. There were two clients at this conference and had a program for one of them which included a video. The video was late in getting to me. But I had everything lined up. My Uber was waiting, I didn’t have bags to check and I was TSA pre-checked. I had this! As we turn off the main road into the airport approach road my mobile phone rings. It’s not a number I recognize. Like most of us I depress the red button to hang up. The Uber pulls up to the curbside, the same number rings. Hit the red button again. Running through the terminal into TSA pre-check, put my bag on the conveyor belt, phone rings again, same number, somebody is really trying to get a hold of me specifically! I answer the phone. “This is Brian with Virgin, we are about to close the gate!” “I’m here!” I emphatically respond. TSA man sternly motions me to hang up and get through the metal detector! I’m compliant. Yes, that day, I was THAT passenger. You know the one! “Mr. Szabo please come to Gate 11. This is the final call for boarding!” I run through the terminal. I glance at the departure board. It’s 11:05 am and … the 10:20 am Virgin flight to Las Vegas is not listed. “What!” There’s a Southwest 10:15 am flight listed to New Orleans. How could this be? Out of breath, heart racing, I get to Gate 11. It’s empty. No passengers. No Virgin employees. No one behind the counter! The door to the jetway is closed. Foolishly, I look down at the plane, how can this be? It’s only 10:07 am. I am startled by the gate door opening. A tall man in a Virgin uniform comes through. I plead with him to let me on the plane. “I have a client on the plane, I really need to get on … is there any way? Please!” “Is your name Andrew?” “Yes.” “Oh, I’m Brian … I was the one you hang up on earlier!” Ouch! I cringe. Any possibility of me boarding vanishes in my mind. It’s the end of the road! Brian turns around and returns down the jetway closing the door. Defeated, I slump into a chair at the empty gate and turn on my mobile to figure out when is the next flight to Las Vegas and how to make the change. A few minutes later the jetway gate door opens. I glance up to see it’s Brian. Not expecting anything I am startled as he opens the door wide and motions me to come and go down the jetway. “Please board the plane Mr. Szabo!” I am flabbergasted. My jaw must have dropped to the carpet! “Thank you. Thank you. Thank you!” I almost wanted to hug him. But thought better not push my luck! This is Positively Outrageous! I’m sure he and / or the flight captain broke a rule to let me on. Have you ever heard of anyone letting you on a plane after the gate has been closed? Never! This is Positively Outrageous Service! Positively Outrageous Service is that WOW experience you can't wait to tell another about!   My heart racing, briskly I make my way down the empty jetway to the plane fully expecting a shaming, perhaps some scowls or grimaces from the flight crew. I enter the plane and there are three Virgin flight attendants finalizing details. They turn to me with huge smiles, and greet me with total enthusiasm. “Mr. Szabo we are so glad you made the flight today!” “We are delighted to have you on board!” A feather would have knocked me over! More Positively Outrageous Service! And by the way the flight still left on time! Strong choices by great Virgins. Brian went over the top. He made a choice to see if it was possible to get me on the plane. The flight attendants made an intentional choice to welcome me and make me feel good.

Episode Overview This episode features yours truly, Bruce Scheer, being interviewed by A. Lee Judge and Dontaye Carter from Atlanta. They have a great show called the Business of Content Podcast. In this episode we will talk about the major pitfall sellers and marketers fall into - how they are leading with their "stuff" and their "all about me" content as opposed to leading with a "theme" – a point of view that addresses their target customers' big problem and offers a big idea theme that resonates!   The Big Idea Theme Precedes Sales and Marketing Content A main point that's made in this episode is before you jam on a ton of content for marketing and account-based selling activities, you should back up and think of a big idea theme – a central idea that will help you break through the noise surrounding your prospects. You can carry the central idea throughout the conversations and various digital touchpoints across the buyer's journey. Then you can generate marketing content and train reps on how to speak to the big idea theme. In this way, your prospects aren't getting disjointed and non-aligned messaging and content as they engage with your firm. This is very different from how most sellers show up and sell today – pushing product-centric messaging and content that's devoid of content around the customer problems and challenges. They are missing a big idea theme that resonates with the prospect.   What Specifically is a Big Idea Theme? To compare the difference between selling a theme or stuff, let's look at a fun B2C example. It has to do with an Uber ride I took out in Boulder Colorado earlier this year. One morning, I get up and I'm heading out to see a client in Boulder. My Uber driver shows up at my hotel, and I walk out to a minivan. And I'm like, oh my goodness, this is interesting. It's not the BMW or a black SUV. It's a minivan, not my normal first choice! I had a suitcase with me with a bunch of facilitation gear within. He opens up the back, and of course, there's a stroller and some kid stuff in there that we have to move around so we can get my stuff in there. And then I get in the back of the minivan and we take off. We start a conversation, with me curiously asking him what going on in his life. He looks like he's in his late 30s, well groomed, and having many mouths to feed. He tells me he's just dropped his kids off at school and is now giving some rides in between his other daily activities. I asked him about his background and current focus, and if he's just driving Uber for now. He mentioned he's in transition and has an entrepreneurial bent. He was most recently a marketing manager and a Minister and was currently a Founder in a new food court concept in Boulder. He further explained his food court concept – a wonderful food court with 57 food trucks on rotation with a fire pit, live band stage, yard games, and a few beer stations. He strongly encouraged me to come to check it out. He then asked me what I do, and I mentioned I focus in the area of sales and marketing and am focused on helping sellers have conversations with their buyers that inspire change. I then spoke about the idea I was shaping around selling a theme or stuff, and as a former marketer I asked him what that meant to him. He was silent for a while and then responded that he thought he was selling a theme and could share it with me. I immediately responded “I don't think so!” and mentioned he had just sold me a bunch of stuff - 57 food trucks on rotation, a fire pit, beer stations, live band stage, etc. He laughed a bit and said what he's really designing and trying to sell people on is the theme of a backyard party - a place where people can go with their good friends or a place where they can make new friends. He further offered how this party had great food with 57 food trucks on rotation, a huge metal fireplace throwing out huge flames, a stage with a live band, and plenty of yard games for more fun and activity as part of the backyard party. Now he had me with his big idea theme, and I committed to dropping by at the end of the day to check it out. I showed up that evening after my client gig at about 6pm. The place was full and continued to become packed with no place to sit by the time I left at 8:30pm – and this was on a weeknight! Obviously this was a great concept! Who's Leading with a Big Idea Theme in B2B? Very few in the B2B world get this right. They focus on selling the features, functions and benefits of their stuff as opposed to a big idea theme - a “backyard party” if you will. In this episode, we review a few B2B companies that understand the need for a theme and illustrate what good big idea themes look like with IBM, Alcatel-Lucent, and McKesson. We then offer some thinking on how to tease out a big idea theme for your organization.   Episode Timestamps   [1:53] Bruce Intro and Why a Theme is Important Chief Conversation Officer for SalesConversation.com: A firm that helps people with their selling conversations. Message strategy, digitial tools and sales enablement. “Big idea” theme. When you have sellers in the field, they need to have a good understanding of the company's theme. The marketing site needs to convey the theme. Stories need to portray the theme. There are more times than not a major lack of alignment in the central story/idea: How people carry the story/idea throughout the buyer's journey.   [3:44] The Disconnect Between Marketing, Sales, and Content Distribution Most sellers and marketers structure their website around who they are, what they do, how they do things, what makes them different– all about them type of content. Are you selling stuff or a theme? Uber driver story and the notion of the Backyard Party. [10:30] How Have You Consulted Clients on Using Themes? What is the central idea/theme? After establishing this, you can then start to build stories and content. Story of Alcatel-Lucent: Simplify the message and portfolio. Summed it up in a theme for their target audience. Major point - don't confuse your customer.   [15:23] What is a Theme? The subject matter of a conversation or discussion. The subject matter. The focal element. A unifying idea that's a recurrent element in literary or artistic work. What is lacking is the subject.   [16:13] How Would You Apply This Model to Content? All the content is the “wood” behind the “tip of the arrow”. People are punching out content without a purposeful theme.   [18:21] Who Needs to “Get It” in Order to Get an Organization in line Selling with a Theme? Normally start with the leadership team. Helping business leaders get their story straight.   [20:46] IBM Story Was in a state of transition with the question of ‘what is the next big idea theme'? Big idea theme: Different from a purpose statement. The theme of “Out-think”. Difference between a theme and a story. Organizations typically have a couple choices: They can try to transform and grow organically. or The organization can out-think the particular issue   [27:04] Things That an Organization Can Do to Start Mapping Out Their Theme Market scan: Who's in the competitive domain? What's the market chatter/noise? What are the themes and ideas that are already out there? Identify your organization's uniqueness and value that you are trying to create and convey? What are you building towards? What's the Big Idea theme?   Additional Resources Bruce Scheer on LinkedIn Blog Post on Theme or Stuff by Bruce Scheer Article: Big Ideas that can Help Your Sales Performance by Bruce Scheer A. Lee Judge on LinkedIn ContentMonsta The Business of Content Podcast Dontaye Carter on LinkedIn Carter Media Group For More Great Content   I would appreciate it if you would subscribe, rate, and review this show at Apple Podcasts. Here's a cool very short video that shows you how to do this. Your feedback is greatly appreciated and will help me promote the show to others who will benefit.   Credits Sound editing and show notes produced by – ChirpSound

There is a problem with online reviews and I want to hear it out. We have to start designing better online behaviour, because the current one leads to some bad incidents. For example, I often take my coffee at a place with a 3 stars rating on Google, but it serves one of the best coffees in the city. The reviews come from two people who had once a bad experience. And Google shows to everyone that it has 3/5 stars without saying that it is one the best places to have a non-Starbucks, coffee. Some companies keep manufacturing certain products only because 10 years ago they received so many 5 stars on Amazon, that it’s almost impossible to retire the product. My Uber score is 4.7, and the only “bad thing” I do is the lack of conversation with my driver. I always say “Hello”, “Thank you”, “Goodbye” and leave some tips. So apparently for not talking you still get a low score. Once I was working for an e-commerce shop, and I was having a discussion with a customer about his shopping experience. He gave 3 stars to a product because the delivery guy was rude to him. Meanwhile, the delivery company has nothing to do with the shop itself. And of course, you can’t blame him. But it’s our job to make it harder for people to leave delusional feedbacks and encourage more well-thought and constructive criticism. The rest is in the episode ;) ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Medium blog: http://medium.com/@eugenesanu Twitter: https://twitter.com/esanueugen Linkedin: https://www.linkedin.com/in/sanesan/ ------- About me: https://www.eugenesanu.com Laroche.fm: https://www.laroche.fm Laroche: https://www.laroche.co

Katrina Ruth: Give them a chance to get on. Patrick Grabbs: Okay. I'm ignoring you then. Katrina Ruth: Usually, what I do when I go on is pretend that I'm doing something. But, I'm not really doing. I'm just pretending that I'm doing something. Patrick Grabbs: What's that? Katrina Ruth: So, I just ... I don't know, I just fuck around. Well, usually when I go live, I start then sharing it. Hey, can I share from a group to another group? Can I share it from this into my member's programme? Patrick Grabbs: I think you can try. Katrina Ruth: No. Patrick Grabbs: Oh, no, you definitely can't. That's the thing about a group. Katrina Ruth: You can. Here's how you would do that. Do this for... [inaudible 00:00:36]. Do that one... oh, hello person! Hey! You go live and people just jump on. Patrick Grabbs: Hey, person! Katrina Ruth: They assume that you're gonna be interesting, we have no idea. Patrick Grabbs: I'm not interesting. No, I am. I am interesting. Katrina Ruth: We're always interesting. Patrick Grabbs: Interesting person. Katrina Ruth: We're interesting without the camera on, so we should be interesting with the camera on as well. Hi, Michelle! Oh my god, I'm so excited you're there. Michelle, why have we not met in person yet? It's actually starting to upset me at this point in time. Okay, so come on down. So basically what happened was we were doing that thing that you do where you're selfishly having a conversation and not broadcasting it to the world. Patrick Grabbs: Yeah. We were actually pretending like we didn't know y'all were here. But now we do... Katrina Ruth: No, I mean before when they actually weren't here, when we were just literally actually talking and then you were like, we should live- Patrick Grabbs: Oh, yeah, we should livestream. I was like, because the good stuff was coming out- Katrina Ruth: We were getting into flurried conversation. Patrick Grabbs: Yes. Katrina Ruth: And you know when you're having an amazing conversation and then basically you're like, it's kind of rude to the world that we're not letting everybody listen to this? Patrick Grabbs: Yeah. Katrina Ruth: Which I think happens every time we talk, actually. Patrick Grabbs: I was thinking more like you're saying really good shit, and I was thinking some really good shit, and I was like, dude, you got to post it. Katrina Ruth: Yes. Patrick Grabbs: Another thing I thought too was, I was also like, I know you also wanted to do a livestream. I could just tell that you wanted to do one. Katrina Ruth: I think you're using that as an excuse, because you're the one who's brought it up like three times. I think everyone knows that I want to livestream all the time. Patrick Grabbs: That was her. I can tell by the look` in her eye that she wanted to livestream. Katrina Ruth: But I always want to livestream. Patrick Grabbs: Yeah [inaudible 00:02:23]. Katrina Ruth: You're basically never gonna get that wrong. No matter who you are, you're never gonna get it wrong. Just assume that I want to livestream. Patrick Grabbs: I got it right. I got it right. I knew she wanted to do it. Katrina Ruth: Unless maybe, I'm trying to think of a situation where I wouldn't want to livestream. Patrick Grabbs: I can think of a couple. Katrina Ruth: I don't think I've ... yeah. Patrick Grabbs: You don't want to take it to the bathroom. Have you ever live streamed in the bathroom? Katrina Ruth: Definitely from the bathtub. Patrick Grabbs: From the tub? Katrina Ruth: Yeah. Patrick Grabbs: Okay. What about from the... Katrina Ruth: I put up a bikini top on. Patrick Grabbs: What about from the [inaudible 00:02:49], from the john, as y'all say in Australia. Katrina Ruth: I've been tempted, but no, I haven't live streamed from the bathroom. Patrick Grabbs: In Australia do the toilets go around the other way or do they go around the right way? Katrina Ruth: Who is freaking looking? What do you mean who's this guy? Who's this guy? I just bring random people into livestream. Patrick Grabbs: I'm what they call a rand-o. Katrina Ruth: Well, he's tagged into the livestream. This is Patrick. Patrick Grabbs: What's up? Katrina Ruth: Everybody this is Patrick. He's gonna tell you some very important things about ... I guess we'll get to that when we get to it. You're gonna have to wait and see. Patrick Grabbs: Yeah. When we get back, I want to get into the flow of things. Katrina Ruth: Yeah. Patrick Grabbs: Why is it ... When the thing, when the camera comes on, you kinda... Katrina Ruth: The spirit takes over. Patrick Grabbs: Yeah. For me it's kinda like now, I don't know the camera's on and I'm like already trying to gear back into what we were talking about almost, or how do we ... Katrina Ruth: Okay. Patrick Grabbs: I feel like I was pulled out. Katrina Ruth: Yeah. Okay. Let's go back. This is what I posted. I said come on over to the Daily Ask [inaudible 00:03:48]. I said we're gonna talk about stage fright and feeling like, do I have anything to say? Cause you were like I wanna go live. I'm starting to want to go live all the time, but then I don't have a topic or something. Patrick Grabbs: Right. Katrina Ruth: Or, I don't have anything to say. And then gave me kind of like a slightly, I'm gonna call it a ... what's that word called? Sheepish look?. Like he knew that you were talking bullshit. Like a slightly sheepish look. No, you knew that the real reason you weren't just jumping in and going live is more like an uncertainty or a fear that what if I don't think of enough interesting stuff. Patrick Grabbs: Well even as soon as you said it, it like snapped at me, I was like oh shit, obviously, you can just talk about that. You know, you can just get on there and talk about that. I was telling you about whenever I ... Now, my decision is to do more live videos than I have been doing, and you're gonna see a lot more of it, and I have totally immersed myself in that for the past while. For the past few years I have kind of been ... I've been tied up with another business so I haven't really been ... I've been focusing 100 percent on myself, and the content that I put out there, in which occasionally I'll drop some things on Instagram. I'll drop some things on Facebook. Facebook is like real crazy. Katrina Ruth: You message a different person on your Instagram stories. Patrick Grabbs: Really? Katrina Ruth: You go into powerful badass there and then you hide more on Facebook. Patrick Grabbs: Really? Katrina Ruth: Are we gonna turn it into an expose on you? I feel like this is now gonna be the show about ... Patrick Grabbs: So you like my Instagram stuff more than my Facebook stuff? Katrina Ruth: Cause you said to me something about how you knew you weren't sure. I think we have to introduce you to people because I think we're basically just ... Patrick Grabbs: By the way. Cheers. Katrina Ruth: We're drinking some very impressive French wine. Patrick Grabbs: And my impressive French china. Katrina Ruth: Appropriate Texan china. I think it's Texan. Patrick Grabbs: This is from France. This might be China. Katrina Ruth: It's from China. Patrick Grabbs: Okay. Katrina Ruth: It's not china, but it's from China. Patrick Grabbs: It's fine china. Katrina Ruth: I think at some point we should introduce you, because we're both just operating under the assumption that everybody here knows who you are. Patrick Grabbs: That's you. I was thinking this from the get go. I'm like, you might want to introduce your guest on your link. Now you come to my group, I'm going to introduce you first, here's Kat. Katrina Ruth: I'm a lot less formal than that. Patrick Grabbs: I'm gonna introduce you real quick. Katrina Ruth: Oh okay. Patrick Grabbs: Alright on your own livestream. Everybody this is the one and the only Katrina Ruth. She is a 100 times bestseller, I believe, right? Yes, you have like 1,000 books if you go to her page, you'll see a 1,000 books, I tried to scroll through one day and I was like I got bored and I was like fuck this I'm gonna scroll through all these books. There's a 1,000 books here. She has a 1,000 books, and she's world famous, world renowned for changing people's mindsets and getting them in a better situation totally. Completely will change your fucking mind about life, about business, about power, about everything. Patrick Grabbs: You must listen to her. Ladies and gentlemen Katrina Ruth. Give her a nice warm smiley face or a heart. Katrina Ruth: A heart explosion. Patrick Grabbs: A heart explosion yes. See hearts exploding right now. Katrina Ruth: I feel a bit shy now. That was quite an impressive introduction. Oh my god. Patrick Grabbs: We were just talking about that. I don't believe you're shy. Katrina Ruth: Actually we're gonna tell that story in a minute. Patrick Grabbs: Okay. Alright cool. I gotta remember that. Katrina Ruth: Okay. We'll come back... Patrick Grabbs: Like we're gonna remember that shit. Katrina Ruth: Remind us to tell ... just no need to drop, you know, too much like you were just doing before, but the story of how I ... yeah. Patrick Grabbs: Don't drop you into a what? Katrina Ruth: I don't know what you were doing, like a little impression of me. Patrick Grabbs: That's happened. That's definitely happened to me, because I do the best impression of you, you know that. Katrina Ruth: This is Patrick. The one and only Patrick Grabbs. Actually, if you go to his page today, and why would you not, cause it is today. You're gonna read a really powerful story. Katrina Ruth: This man is probably what I would call the most secret mystery messenger on Facebook, because he has one of the most powerful messages that I've ever encountered in my life, but has really been keeping it predominantly to himself, and maybe me and a few other people, and not sharing it with the world. He's just as of ... is today officially day one? Patrick Grabbs: Yesterday was ... what's today? Friday. Today Friday? Katrina Ruth: Yeah. Patrick Grabbs: Yeah it's Friday. Katrina Ruth: Friday is day one. Patrick Grabbs: Yeah, yesterday was day one. Bet no better time than yesterday. Katrina Ruth: So yesterday is day one of going fully into his own business, own freedom lifestyle. This is something that's been coming well over since we've known each other, which is a couple years now, and it's huge, and I'm like maybe ... I feel like I might even be almost more excited than you, because for as long as we've known each other, I've been like you're so fucking powerful, your message is so powerful. Any teeny little offering that you ever put out to the internet is so powerful, but then, mainly just not been saying it and now basically the world is about to be lit up with a new powerful messenger and leader on mindset, on transformation. Katrina Ruth: This is one of the very few people in the world who actually kinda calls me on my bullshit and makes me question some of my own beliefs and thoughts. That's extremely rare, mainly cause people, particularly men, are typically scared to confront me. That doesn't happen here, and so I think that if you connect to Patrick and follow him, you're gonna get some really good stuff coming through that's gonna get you thinking. Probably, I don't know some inappropriate or irreverent shit as well I would say. Patrick Grabbs: I try. I'm trying to just be purely inspirational, but you know, I talk shit too. Katrina Ruth: You have to, because otherwise ... did you read my blog today? Patrick Grabbs: Which one? I'm pretty sure I did. Katrina Ruth: "Your Tribe Needs You." The one about ... you got to read it. It think it was one of the best blogs I've ever done. Patrick Grabbs: Damn, now I have to stop and read it. I'll talk to you guys in a little bit. Katrina Ruth: We're gonna go to commercial break. We're gonna read the blog together, and then we're gonna come back. It's called "Your Tribe Needs You Now More Than Ever. Are You Prepared? Now More Than Ever Your Tribe Needs you to Step Up". Katrina Ruth: But it's all about what it means to be a real leader. Patrick Grabbs: Really? Katrina Ruth: You got to read this blog. You'll love that blog. Patrick Grabbs: I'm feeling like this is maybe for me here. I'm feeling like this might be for me. Katrina Ruth: It's for everyone. Patrick Grabbs: I feel ... I'm selfish, I feel like it's for me. Katrina Ruth: Hang on, what was I saying? If you're gonna be a leader and a messenger, you've gotta bring the random, silly, entertaining, crazy side of things as well, right? Patrick Grabbs: Playfulness, right. Katrina Ruth: The same you, you are off camera should show up on camera. Patrick Grabbs: I often get ... I'm one of the worst, because I like to push, and this is a big thing for me is that ... I know the reason that I really don't message as much as I know I should is because I'm one of those people that has always liked to push the envelope, and push boundaries of what people think as cool or what they think is appropriate. I'm talking like a lot a lot, like further than people normally ... I like to talk politics. I like to talk religion. I like to talk any of that shit, and I'll call people out. I don't feel like anybody could say anything to me that would sway ... People could say, definitely, I'm open for people to change my mind, and I've had my mind changed plenty of times. Patrick Grabbs: I've got a lot of friends that would ... Even people that you would think we don't get along, right. I'm a conservative guy to a point. I'm more like a libertarian, and I have definitely some really far out there left wing friends, but we still get along, and we talk shit, and people would think that I wouldn't get along with them, but they've changed my mind on multiple occasions, but I just think occasionally I'm gonna just drop something out of my mouth, and it's gonna be the world just stops and oh shit. Katrina Ruth: But I've done that, you've seen me do that. Patrick Grabbs: Yeah, you have. Katrina Ruth: The Trump thing. Debra remembers. Debra was pretty angry at me about that. Debra just ... You know when I said, "You're one of the few people that confronts me." Debra commented and said, I'm not scared to confront you. I'm like that's true. We've definitely had ... We've butted heads a few times. I think if you're going to be authentic as a messenger, there's occasionally gonna be times where you say something, and you're like fuck. I kind of really wish I didn't say that. That just kind of popped out. Katrina Ruth: You can't have it both ways. You're either committed to being authentic, and committed to showing up or not right? Patrick Grabbs: I've actually got a story. So, behind that. Patrick Grabbs: I was in the cab not to long ago. I got into the cab ... I got into a car, a cab, I just came out of the bar, and I was a little bit drunk, and I got into the cab. Fortunately, this lady was kind enough to take me home. My Uber wasn't downloading or uploading or whatever. I got into the car, and she started to talk to me, and we were talking about everything. She was a Muslim lady. We got into a very, very heated argument about all sorts of stuff. About guns. She didn't like guns, and I was very passionate about that, and we back and forth, back and forth, right? Patrick Grabbs: Probably not a normal conversation that I would have. It wasn't an Uber, it was actually a cab. The next day, I was just beating myself up about this, because I'm also thinking maybe she just ... What if she recorded me, and I was saying this stuff, because I'm telling her, "This is America, you should adapt to our culture, if you're gonna be here." There is definitely other countries you can go fucking live in, instead of this place. If you don't have ... if you're not with our values, you know what I'm saying, if you don't like the way that this place is set up, there's certainly other places to go. This is gun ... the second amendment is firmly into this culture, and I thought to myself, I really went off. She was heated back at me, don't get me wrong, this wasn't a one way street. She was yelling back at me. She was a badass bitch. She's not gonna just sit down and not tell you, she's like, I don't believe in that. I just don't believe in it. Katrina Ruth: She's serving it back to you. Patrick Grabbs: She's serving me back, and we got in a real heated argument, and the next day, I'm like oh my god, I'm gonna end up being- Katrina Ruth: You're gonna be on the news. Patrick Grabbs: For a week, and y'all can ask some people, for like a week I was- Katrina Ruth: Aggressive cab passenger. Patrick Grabbs: I was looking for myself on those ... I was on Twitter all day long. I was looking for this racist rant. You know what I'm saying. I was looking for my face on the racist rant goes crazy. This redneck going crazy on this lady, and it never came up. She was cool, she was just ... then I thought about it though. The next day I thought about it, and I thought to myself, you know, I was speaking my mind though. Regardless of what I think, what she would post up there, regardless of how anybody would try to spin that. It was the absolute fucking truth. The absolute what I believed in, and I just let it out. She let me have what she believed, and I let her have what I believed, and I took it, and I received what she was saying, and then I interpreted it back to her, you know? Patrick Grabbs: My arguments were obviously better, but I just thought in this world, you know, there are so many things that are trying to, there's people that are trying to silence your voice, and at the end of the day, after that, I just felt like, that it was meant to be. It was meant for me to say that to her. Katrina Ruth: To express yourself as well. Patrick Grabbs: Yeah. Exactly. Katrina Ruth: Yeah. There you go. So much for not having anything to talk about. Ryan says no wonder you're not returning his texts, and how come he's finding out on here from you? Well, hi, let's hang out tomorrow. I'm sorry. Patrick Grabbs: We'll hang out tomorrow. We're hanging out tomorrow. Katrina Ruth: Sorry I'm kind of quiet, until I tell people what I'm doing most of the time, isn't that true? Patrick Grabbs: Ryan can just come over if he's... [crosstalk 00:15:37] maybe he changed his mind, and just wants to come over and hang out with us tonight, but Ryan, I messaged Ryan, you know, I talked to Ryan that day. He's my mentor. I totally went up to him and I'm like, "I'm so scared, I'm freaking out. I don't wanna end up on this racist rant thing." He's one of the first people I went, I always go to him whenever I do something fucking stupid. But that wasn't really, not a thing, I was not stupid ... I go Ryan and Ryan's like, "Dude, I went off. You can go look at my post, I went off of Muslims one time, dude. It's not big deal. Check it out." Patrick Grabbs: It made me feel, it's whatever. Tensions run high, we argue, and we learn from each other. Katrina Ruth: It's life. Patrick Grabbs: It is what it is. Yeah, we do that. Katrina Ruth: Alright. Tell the story though, tell the introverted story because I think this is actually an important one for people to hear. We were talking about, as you now begin your business fully by yourself, that one of the things you definitely are gonna is obviously share your own insecurities, and fears, and doubts, and the things that have held you back. And then I said, you know, it's kinda like the [inaudible 00:16:39] business. People love me and resonate with me because I bring it, and I bring the fire and the passion, and I have the results that are obviously aspirational, but also because I'm really real. And I said that my only problem is that I feel like a lot of the time, people don't believe me. I was saying this half an hour ago, I was like, if I try and tell people I'm really introverted by nature, they're like, "Okay, Kat." Katrina Ruth: So, tell your story. Patrick Grabbs: Well, for one, she's introverted as hell. One of the most introverted people I've ever met. Just to go into the story, so you know what happened, she came out one time, to come to Dallas, and come party, well not really party, right? I just said, "Let's go to a bar." Patrick Grabbs: I'm always thinking of cool stuff to do- Katrina Ruth: I think I came to keynote at an entrepreneur event, if you remember that event. Katrina Ruth: This was like April last year, I didn't come to party. Patrick Grabbs: We talked about that event. That's another story. Katrina Ruth: Yeah, that's a whole thing. We went out for drinks. Patrick Grabbs: We did went out for drinks. Katrina Ruth: With Reagan. Patrick Grabbs: Reagan was there, you were there. I was like, let's go to somewhere cool- Katrina Ruth: Oh, and what's his name? Alex. Patrick Grabbs: Who's that? Katrina Ruth: Alex? Patrick Grabbs: Alex? Katrina Ruth: Alex Pace? Patrick Grabbs: Alex Pace, yeah. Video guy was with us. We go down to Deep Ellum, this place in Deep Ellum that's kinda hip. I always like to do something cool when Kat's in town. I like to try to find something new and different- Katrina Ruth: He does. He always takes me somewhere really interesting, new, and different. Always things a lot about, like you always think about doing something really cool. Patrick Grabbs: Yeah, it comes though, it comes though. So, okay, if I was from Australia, and I was- Katrina Ruth: You sounded British. Patrick Grabbs: And I enjoyed Vegemite- Katrina Ruth: You sound British. Patrick Grabbs: Where would I go? Where would I want to go? That's what I think, and that's where I take her. I figure out a good spot. Patrick Grabbs: So, anyways, I took her to one of the happening spots. Unfortunately, this time it was a bad decision. The last time I took her to a really cool lowdown- Katrina Ruth: Dive bar. Patrick Grabbs: It was a dive bar. Katrina Ruth: Oh, the blues bar. Patrick Grabbs: A blues bar. Katrina Ruth: Yeah, that was so cool. See, that's more my vibe. Patrick Grabbs: Yeah. It's like laid back, people are chilling. Katrina Ruth: It was really cool. Patrick Grabbs: So, this time I took her and Reagan, cause I'm thinking, okay, two chicks, they're probably wanting to go hang out and have a little more high vibe, right, type of place. Patrick Grabbs: So, we go over to Deep Ellum, and it's more of a ... It's this bar called Stir there, and it's kinda packed. It's one of the most happening spots you can go to, it's called Stir- Katrina Ruth: Super cool. Patrick Grabbs: Super cool. Super- Katrina Ruth: Intimidatingly cool. Patrick Grabbs: Intimidatingly cool. Patrick Grabbs: It's like one little row of people standing by the bar, and it's kinda hard to work your way through. Anyways, when I got them up there, they kind of walked over to the end of the bar, and they just all of a sudden, it was the weirdest thing, when I took you over to the blues bar, you were like just jamming out and having a good time, I guess cause you had more room- Katrina Ruth: Yeah, but I think you were giving me Jager shots as well. Patrick Grabbs: Yeah, Jager shots. They claim to have created the first Jager Bomb, I don't know if it's a fact. Katrina Ruth: The oldest blues bar in Dallas, or something. Patrick Grabbs: It's the oldest blues bar, apparently, it's called The Goat. If you write it down, if you're ever in Dallas, check it out. Patrick Grabbs: So, we go to Stir, and we go down to the end of the bar, and immediately, they just start huddling up like this. It was the craziest thing. Reagan, she has a cut like this, on the side. Katrina Ruth: She looks badass. Patrick Grabbs: Looking like a badass. Katrina Ruth: She is badass, she's badass. Patrick Grabbs: She is a badass, she's got like a Skrillex haircut thing going. You had the red hair at the time, so you're badass. Katrina Ruth: Everybody knows I'm a badass. Technically, you know I'm a badass. Except that now you know me, so you know it's like one- Patrick Grabbs: So, they just all of a sudden, went down like this, like shell. It seemed like they were attracting people to like spill drinks on them, and to like throw elbows at them, and stuff like that. Patrick Grabbs: I kind of had to shield them. But, I was like, "Oh my god." Katrina Ruth: We were like Siamese twins together. Patrick Grabbs: Yeah, Siamese twins. They were like joined at the hip. Patrick Grabbs: From the looks of them, I thought they were gonna be like boom, like Coyote Ugly on the dance floor. Katrina Ruth: This was ages ago. This was, I guess when you didn't know me as well. Patrick Grabbs: Yeah, I thought that was what was gonna happen, and they were totally ... It was not that. But, you know, most of the time, I met you, I know you, I know Reagan, I know Ryan Stewman, he does the same kind of shit- Katrina Ruth: [crosstalk 00:21:09] introverts. Patrick Grabbs: The one's that are out there on the camera are introverts, for the most part, I think. Katrina Ruth: That's true. It's bringing a piece of you out ... like, this is what I'm constantly trying to explain to people, even going live, like okay, I'm pretty freaking practised at going live, so I wouldn't say I have nerves about going live, but I still have insecurities, oftentimes I'll have an idea for a topic and I'm like, "Well, that's kind of lame," or "It's shit." Katrina Ruth: Or sometimes, when I get started, god forbid, the flow doesn't take over me, which it now has, we're good, we're in flow- Patrick Grabbs: Yes. Katrina Ruth: But if that doesn't happen, then you're like, "Fuck." You feel like I'm out here freaking naked without a towel, and I've got nothing, and there's people here. That happens on occasion, and what do you do? You're not gonna be like, "Oh, well. I changed my mind." Let's finish and just leave. You've gotta bring it. Katrina Ruth: Being a leader is about stepping into what you know is inside of you, and even like, you did a livestream the other day, and then, in your private group, [inaudible 00:22:08] download it and send it to me, and I looked at it. You said to me that you were nervous and everything, and then when I watched that live, if anybody would watch that, you were freaking dancing at the start, you had your tunes on, you were just like throwing it down, and then gave your message, and went into messaging and preaching. Nobody would remotely think for a second that you were unsure of yourself. Patrick Grabbs: Right. Well, I mean, you never know when you watch it. I try not to watch the stuff again. Do you ever watch your stuff? Katrina Ruth: Oh, yeah. I drop some good stuff. Patrick Grabbs: Oh my god, that's fire. Fire! (laughter) Katrina Ruth: I do. Okay, but I'll tell you why. Because when I'm on a livestream, and the flow takes over me, I have no fucking clue what I'm saying. I'm in preacher mode, I'm like downloading and channelling it, and so then, sometimes later if I'm driving, or- Patrick Grabbs: Would you say you're almost like in ... You got the spirit inside you? Katrina Ruth: Yeah. Patrick Grabbs: Yeah? Katrina Ruth: Yeah. I'm filled with the message of truth. Patrick Grabbs: The holy ghost. Katrina Ruth: I was gonna say that, but I'm gonna go with message of truth. That was more like a [inaudible 00:23:13] that nearly came up out of me. And so, then I don't know what I said. And so then, if I'm driving along, or maybe at the gym, or on a walk or something, sometimes I'll listen to my livestream replays. And I'll watch them. Because I wanna see how many times people gave me funny emojis, and I get pretty shitty if I didn't get the laughing emojis. That's actually what I look for. Patrick Grabbs: You would've laughed. Katrina Ruth: I want people to laugh at me. I actually look for the laughing emojis more, I don't like at my sales you guys, I don't look for how many sales I made, I look for laughing emojis. Patrick Grabbs: Does your audience know you're looking for the laughing emojis? Have you ever told them before? Katrina Ruth: No, but why I would I need to tell them because I'm fucking hilarious. They already know that. They're gonna laugh automatically. But then I'm wanting the validation of seeing the laugh emojis on the replay. Patrick Grabbs: Bonus points if you're laughing emojis. That's how you- Katrina Ruth: But then, when I watch my replays, honestly, I'm often like, well this is fucking brilliant. Somebody should be making notes here, this is some powerful ... I should listen to this, is what I'm often thinking. Patrick Grabbs: This is hot fire. Katrina Ruth: I'm like, "Shit. I need to hear this." Katrina Ruth: The way that you know you'll never run out of content is, you only are always saying what you need to hear for yourself. Patrick Grabbs: Yeah. You're talking to yourself. Katrina Ruth: Right. Patrick Grabbs: That's what I've been trying to do. I've been trying to like ... When I turn the camera on, and you told me this a long time ago, I'm trying to talk to myself. And actually, what I'm really trying to do is, and if I can get in the stick to doing this, then it'll be a lot better I think, but what I'm trying to do is, I'm trying to talk to myself. I'm trying to talk to myself ten years ago. Katrina Ruth: Right. Patrick Grabbs: When I first got out of prison. I'm trying to tell myself the things that would change my mind and make me accelerate the process of getting to where I'm at today. Katrina Ruth: Maybe you should tell some of that story because you just kinda dropped that in there. Patrick Grabbs: Yeah, I just dropped that- Katrina Ruth: Just like, curve ball. Patrick Grabbs: Just to do it quickly, well, I guess I don't have to do it quickly, but 2006, at the height of Myspace, you know, I had just gotten a Myspace account, but ... Katrina Ruth: I love how that's a pivotal ... I'm like, what did you say? Patrick Grabbs: Pivotal moment. Katrina Ruth: Did you just say, "At the height of Myspace?" Patrick Grabbs: Tom, you're my best friend. Katrina Ruth: So, not referencing the global recession. Just so we know, the timing was, the height of Myspace. Patrick Grabbs: This is a different time. This is a different time. Katrina Ruth: So, we all understand the year now. Patrick Grabbs: But, I do come from kind of a fucked up upbringing. Grew up in a trailer park, born in a trailer park. Poor, very poor family. Mom had three boys, took care of them by herself. Tornado bait, pretty much. I ended up hanging out with the wrong people obviously, because my mom was gone all the time. She was never home, so we ended up being bad kids. I have two brothers. Constantly doing bad shit. Eventually, hung out with gangs. Got into a gang and eventually ended up going to prison. Got hooked on Meth. For five years I was hooked on Meth. And went to prison for two years. It's been ten years since I got out. Stealing cars, burglary, all sorts of crazy stuff, just because I liked the adrenaline. That's the thing about Meth, you like the adrenaline. I was an adrenaline junkie at the time. Patrick Grabbs: So, two years. Got out in 2008. Didn't go back. When I was in there, that's when I started getting into [inaudible 00:26:50]. I read Tony Robbins. My first Tony Robbins book I read was in there, and so, that kinda got my mind right. When I got out, I just had a plan not to go back. And I've always been into computers, so I just various things on the computer for years and years and years. And it took me just until three years ago, to really realise that you know, you need to higher a mentor, and befriend mentors, and constantly level up. Patrick Grabbs: You have to invest in yourself, and that's the part that I didn't really understand. The investing in yourself part. I know that everybody's gonna be like, "Oh, fuck. You gonna talk about spending money all the time?" Katrina Ruth: They're down with it. Patrick Grabbs: They're down with it, yeah. Katrina Ruth: They wanna hear- Patrick Grabbs: Y'all are down. Katrina Ruth: They wanna hear this. They're like, tell us how to spend our money. Patrick Grabbs: I wouldn't spend a dollar on myself, but I was the smartest on the computer. Like, I did so much stuff. I've been doing League Generation for a long time, but I was always held back by one thing. That I wouldn't actually spend a dollar on myself, on my own education. I wouldn't do it. Just refused to because I was so smart, I would go on YouTube, and just look at all the videos on how to do this and that, and I was just too smart for my own good, and wouldn't do that. Patrick Grabbs: Three years ago, met my biggest mentor of my life, Ryan Stewman, and he showed me how to really invest in myself, and showed me what that was all about. From there, it was just a trajectory, and here we are today. Katrina Ruth: Growth pathway. Patrick Grabbs: Yep. Katrina Ruth: Which never ends. Patrick Grabbs: To the next level, yep. So now, constantly spending money to level up on myself. It's not a problem. Yeah, here we are. Patrick Grabbs: Started my first business [inaudible 00:28:34]. It helped, staying with Ryan for three years while I was training and building, and actually we took a business from, you know, I don't know what he was doing whenever I met him, probably like $30,000 a month. He's up to, I think, $5 million now. Katrina Ruth: $5 million a month? Patrick Grabbs: A year. (laughter) Katrina Ruth: I was like, "Fuck. How come I don't know this?" Patrick Grabbs: I think he's [crosstalk 00:28:51]. I don't know how much he does, yeah. I think it's a little more. Somewhere around that. Katrina Ruth: A lot of you guys know Ryan because I speak about Ryan quite a lot, and Ryan's really a close friend of mine, and he's here in this group, and possibly on this livestream, but he probably already left. Patrick Grabbs: He likes to hear himself talk. Katrina Ruth: Yeah, he'd be on the livestream if he was on this side of the camera. He's like, "I'm not watching." Patrick Grabbs: "I'm out!" Katrina Ruth: I don't know, maybe he's there. Patrick Grabbs: He's like, "Patrick, good luck. Have a good time, I'm out." Katrina Ruth: Which is how met, through Ryan anyhow. But it's just that thing of going well, at some point you're gonna break free. I didn't even say that on purpose. Patrick Grabbs: There you go. Katrina Ruth: Break free and- Patrick Grabbs: Shameless plug. Katrina Ruth: Follow your own stuff, right? Katrina Ruth: But then it's gonna come with all this stuff that comes with it. The fear stuff, and the am I good enough stuff, and also, I guess, what we were talking about in the car, earlier, from the airport about, what to spend your time on. Most people, when they're trying to build your business, are so conscious of all this shit that has to be done, and we were talking about how, no matter what all this stuff is that's going on, that you wanna do, or you gotta do, you gotta be doing the daily priorities, which my, like what I would stand by and swear by, is it's gonna be your own inner-working [inaudible 00:30:07], messaging and communication to your audience. And obviously, selling is part of that, right? And then everything else comes after that because if you be that voice, and you be that person who's showing up. What are we even talking about? This is a powerful livestream but all we did was turn the camera on on a conversation that we were having off camera, and then we created content. And we're creating value. Katrina Ruth: That's all you do, every single day. You just create value. But most people won't do it because they don't get that this is what actually builds the business, and/or their insecurities beat them, and they feel like, yeah, but okay, right? I know people would think this, that, "Oh, but that's Kat," or that's whoever, or that's Ryan, or soon enough, it's gonna be, "That's Patrick," right? And like, I'm not this and I'm not that. Katrina Ruth: The story about me hiding, covered up, like me and Reagan, like little koalas up against each other in the corner of the bar, while he had to basically protect us from the people. Patrick Grabbs: Like a damn cocoon or something like that. Katrina Ruth: We were like, "Get us out of here." Patrick Grabbs: Eject, eject. Katrina Ruth: Eject. (laughter) Katrina Ruth: It just shows, it's me showing up everyday the way I do my business, and this is true for all my high-earning friends and clients as well, is it's a fucking choice. You know that that's inside of you and you feel that calling, you've had that calling since the day I met you. Every person here has that calling. I've had that calling since I can even remember. It's not about waiting til the point where one day you think you're gonna wake up, and you're gonna be like, "Sweet. Now I know I'm fucking amazing, and I'm ready to go, and everybody should listen to me." It's about taking what's inside of you and allowing that to be bigger than your insecurities and fears. Getting over your own self. Katrina Ruth: Actually, I have this, I think we spoke about this on the phone the other night, but I speak about this with clients all the time, people worry that ... They think if I just start messaging and preaching to people all the time, doesn't that make me a bit full of myself, like I think I'm so good, and that it's an ego thing. Right? Katrina Ruth: People are concerned that, kind of like, who am I to think that I should get to tell everyone to listen to me, or something like that. It's not egotistical to think that people should listen to your message. It's actually egotistical to not share your message, and the reason is, if you don't share your message, then what you're saying is, your own human, insecure self, is more important than the message inside of you that is meant to go out to the world. So, get the fuck over yourself. Don't make it about you, make it about the message. Patrick Grabbs: Definitely. Definitely. Patrick Grabbs: And yeah, I don't know what to add- Katrina Ruth: I felt like you were gonna add something? Patrick Grabbs: I was gonna add something now, I like it. I'm with it. Yeah. Katrina Ruth: Debra said, "We all know Kat does nothing." Oh, this is amazing comment. I'm gonna screenshot that and use it for a testimonial. Debra says, "We all know Kat does nothing and everything all in the same moment." That is probably, I feel like Debra, I'm gonna give you a free place in my high ticket sales workshop. I'm gonna give you that because that is probably the single best way anybody's ever described what I actually do. Patrick Grabbs: Nothing and everything all in the same moment. Katrina Ruth: What do you think about that comment? Patrick Grabbs: I think she's trying to say you're kind of like Jesus. Doesn't he do that? Katrina Ruth: I don't want ... Does he? Patrick Grabbs: You don't want the comparison. I got you. Katrina Ruth: I don't want to be Jesus. Patrick Grabbs: It's all good. Katrina Ruth: I wanna be Katrina Fucking Ruth. Patrick Grabbs: Oh, okay. Be Katrina Ruth. You can be Jesus. How about that, Jesus? Katrina Ruth: I guess I have a somewhat spicy flair. (laughter) Not really, but I use the Spanish flamenco dancer emoji a lot, so close enough. Katrina Ruth: That comment's everything. Because it's exactly what I was saying to you on the drive from the airport. I was like, "I kind of do nothing. I only do exactly what I want all the time. I feel like I do nothing." Oftentimes I'm like, this is almost like ... Somebody should report me for getting away with this because I feel like I'm just kind of fucking around all the time, and having the best time ever. And I just make shit up and I throw it at the internet, and I do whatever I want all day long. Most of the time, I feel like I do nothing. Katrina Ruth: We were messaging about this yesterday, as well. You're like, I'm gonna do the flow and ease way, the way you do it, and the way ... You mentioned Amanda, one of my clients, Amanda's so cool, you've seen how Amanda does it. That's how we do it in this world. There's entrepreneurs out there who do it the hard way. You've seen I don't do that. I do it the flow and easy way and that's what many so-called clients do, and my friends as well. Katrina Ruth: So, it feels like I do nothing. But then, technically, if you were to follow me around for a week and live my life, I don't feel ... I actually, really, logistically? Legitimately. Logistically also, I do move around a lot. But legitimately, I really don't feel most people would be able to keep up with it, they would just be like, "What in the actual fuck?" But I feel like I do nothing because it's all based on flow and ease. It's based on, I only do what I want. Patrick Grabbs: You told me that though, too. I just know you, I've been hanging out with you for a long time, I guess a long time now, what I consider a long time, and so, I know how it's done. And then, to see your friend, she comes and does the same thing- Katrina Ruth: Amanda, yeah. Patrick Grabbs: And then I see other people doing it and everything like that. Of course, I know tonnes of people who do it the hard way. My good buddy, he does it the hard way. Katrina Ruth: Most people are committed to the hard way. Patrick Grabbs: They like to do it the hard way. Katrina Ruth: It's like a badge of honour, do you think? Patrick Grabbs: Yeah. It is, yeah for sure. Or, you feel like that you are going to be able to provide a better service to your clients by doing it the hard way, so that you have the experience. Katrina Ruth: You proved yourself more, or it's more meaningful. Patrick Grabbs: But, you've been doing it the hard way the whole time, you know what I mean? Katrina Ruth: It's a really good point though, because back in the day, there were times when I would reschedule for example, a training or a client call, and I would've made up an excuse, which I know is what most people do. I would've said something like, traffic or such and such happened, or whatever. Whereas now, actually one of my good friends, well he's a mentor of a client actually, Dan Thomas, he put a post up a month or so ago. He put a screenshot of his conversation with a client, and I just thought it was hilarious cause this is how I do it now. You could see on the message thread, it said, "Sorry I was 15 minutes for our call. I was sitting on the toilet watching reruns of," I don't know, some show on Netflix. Patrick Grabbs: Nice. Katrina Ruth: Just straight up, right? It was so funny because he just was like, "I forgot that our call was on. I was on the toilet watching Netflix." And he said it. Patrick Grabbs: He said that? Katrina Ruth: Yeah, to his client. Patrick Grabbs: That's good to say it. Katrina Ruth: People don't do that, right? They'd be like, "Sorry I was late. A dramatic thing happened in my life. And you don't understand," and I'm the same as well now. I rescheduled the high vibe livestream, for those who [inaudible 00:37:18], it was on Sunday, I think it was, whenever I flew into New York, the first day. Because I flew in and I was like, I really wanna go to yoga. Like, I really fucking wanna go to yoga, but the high vibe livestream is right in the middle of class, so I just moved it by an hour, and then I said that. I was like, I wanted to go to yoga. And I'm teaching you guys flow and ease, and I'm teaching you that you always get to follow your souls desires. So, I'm going to tell you that my soul desired that I go to yoga and I choose to believe that it's always perfect. Everything's always okay. I don't have to follow the normal business or entrepreneur rules that say you must always be professional, and you must do it like this. With a friend, if you had plans with a friend, and then you really felt like, you know what, I really need some time for myself, I really wanna go workout, or I really wanna whatever- Patrick Grabbs: Just do it. Katrina Ruth: You would just tell your friend, "Hey, can we push it by an hour," right? Why do you wanna lie in your business, or why do wanna have a mask or a shield up? When you do that, you will not call in soulmate clients. Patrick Grabbs: Bam. Yeah, you're out. Katrina Ruth: You can't. You're only gonna have clients who are [inaudible 00:38:16], and they are high maintenance motherfuckers that you just don't really want to have to deal with. Patrick Grabbs: Or, if you're trying to work around with their schedule, too. You won't be able to make it that far doing that anyways. Katrina Ruth: Bowing down to your clients, and yeah, that's a fear. The only reason to do that would be like, fear and insecurity of not getting the business. Patrick Grabbs: I found myself kind of getting [inaudible 00:38:37] because I'm not the only one who went on his own. One of my best friends actually did the same thing- Katrina Ruth: You should tag him in. He's a nice guy. Patrick Grabbs: Ryan Stewman, great guy. He bred two great entrepreneurs and put us out there, it's awesome. My buddy, so I'm now consulting him in his marketing business. He's just all over the place. Today, we were all over, he's like a hustler, so he's on the phone calling, calling, calling, calling. But he also hasn't been in this as long as I have, and hasn't watched all the things, hasn't spent as much time as I spend around people like Kat and people who think like this, with this very ease of life mentality. I'm very interested in it, and so I've always kind of watched every video I could find on it. Patrick Grabbs: Today, this is the first day of our business, to be out here doing it. Each of our business, our brand new businesses. He's off to the races, and I'm just like, how can I do? What can I do? Like, he's running around the house like up here in the front, and I'm like, what can I do to ... I'm just sitting here thinking. Just letting my mind kind of just go, you know? What am I ... I can't remember what the top of my priority was to do. I'm like, my neck's kind of fucked up. I got in a wreck, so I've just been thinking about this neck. I wasn't really ... I'm not in a big rush because I just understand one thing. Money is gonna come. Katrina Ruth: Yeah. Patrick Grabbs: I made it happen too many times in my life. It's such a easy thing to do. Based on what I believe, and what I know from them, and they way that I choose to believe in it, and the way that I choose to believe my life, choose to live my life, is I know it's going to come. Katrina Ruth: Faith. Patrick Grabbs: It's just gonna come. Well, it's my reality. I've created this. Katrina Ruth: Faith in your own reality and that you get to choose. Patrick Grabbs: It is. I'm choosing this, and I choose to just ... If I wanna pussyfoot around in the house for a minute, and just wander around here aimlessly, not even thinking about shit. Like we were talking about- Katrina Ruth: But that's often where the breakthroughs come from as well. Patrick Grabbs: But I'm also thinking. I'm also thinking too, I'm like, I wanna see where this thoughts gonna go. What this- Katrina Ruth: You're creating inside of you. Patrick Grabbs: Yeah, I'm just walking around, just letting this go where it goes, where this thoughts go. I'm ironing all of that out. Matter of fact though, when I'm talking to certain clients and everything, when I've been picking up the phone and actually talking to them, it's been kind of a ... I don't know. It's just not there yet, you can tell they're not soulmate clients yet, you know? They're not quite there yet. It's something that I'm like, it's kind of one of those things I'm not really interested in totally touching yet. Katrina Ruth: Yep. Patrick Grabbs: I don't wanna start doing that right now. I just wanna let it go, and start finding out what the rest of ... Now, Kat's come in to town, we're gonna have some major breakthroughs and everything. So, I'm cool. This is what I'm trying to do, right here, you know? Katrina Ruth: But this is also the real work. Us talking, livestreaming, even when your by yourself obviously. When you think you're not doing anything, it's about giving yourself some credit for the way that you live your fucking life. Your version, or my version, or a lot of people's here version, okay, I didn't say everyone here, so I guess you get to decide whether that's you or not. Our version of doing nothing is fucking growth all the time. You were saying earlier about how girls apparently feel about each other, which I do not agree with. He says to me, "Girls are all competitive with each other," and that he thinks that deep down women hate each other and I was like, "What. Not a chance, no." Patrick Grabbs: No, [crosstalk 00:42:27] Katrina Ruth: He's like, "Well, you're different." Obviously. I think we know that, but- Patrick Grabbs: Your profile says, "Kicking the ass of the 1% of the 1%." That's a very small percentage of people. I think we can agree- Katrina Ruth: It's actually the 1% of the 1% within the 1% ... Patrick Grabbs: Like a micro-percent. Katrina Ruth: Yep. Patrick Grabbs: I think we can all agree that we know quite a few women who are very competitive and who hate each other. Alls I'm saying. Katrina Ruth: We don't do that here. Patrick Grabbs: Many. Not in the vibe, not in the kick ass- Katrina Ruth: You know that that's not me. Yeah, we are not like that. We're different. I say all the time we're different from other entrepreneurs. All of us. We women are different from the other women. And part of that is, over time, for me and I know this is true for my clients ... Brandon Marshall, who the fuck is this guy? Katrina Ruth: Over time, I guess I gradually grew into myself to where I'm like, I'm owning who I am. At the point in my life, I'm unapologetically who I am, and I know and trust that that's okay. Fuck off Brandon Marshall. Alright. The comments are starting to go out of control. Every time Brandon jumps on the livestream. Patrick Grabbs: Brandon's my boy, though. I like Brandon. He's cool. Katrina Ruth: Yeah, Brandon's like one of my favourite people in the world. But as soon as he comes on the livestream, it's all the Brandon fucking show instead of the Katrina Ruth show now. Patrick Grabbs: Brandon's cutting in. Katrina Ruth: He's always hilarious though. Katrina Ruth: So, I gradually got to a point where I'm like, you know what, I actually spend a lot of time in my life trying really hard to be everybody else, and I think I'm just gonna be me now. And that's why I can be so ... The things I say, even stuff I've said to you, or to any friends, or to clients, I say shit that breaks the rules of what you're supposed to say. Whether it's in business, in life, personal life, anything right? I just say stuff and I can do it without attachment because I'm completely grounded ... completely is an interesting word because you're always evolving and growing, but I'm grounded in who I am. So I'm okay no matter the outcome. I don't have to worry what another person is doing. I know what I'm fucking doing. Patrick Grabbs: I got to ask you a question though, because you just brought this to my mind, it's something I've been thinking about. How do you know, because I'm always thinking, okay, I'll say something and it's very simple but it's something that I've thought about, maybe a long time ago, and I've already registered it in my head- Katrina Ruth: Okay. Patrick Grabbs: And I've been holding a lot in, right? Obviously, over time. Katrina Ruth: Yes, we've noticed. Patrick Grabbs: So I've been like, I'm already thinking, you're already thinking on a super high level, right? So, you think at a super high level, you're totally different than anybody else, you're totally different than the 99 of the 99 of the 99% out there. Katrina Ruth: Okay, we're gonna clip this bit out. We're gonna get captions on it, we're gonna put it all over Facebook. Patrick Grabbs: Alright- Katrina Ruth: Anyway, continue. Patrick Grabbs: Okay. So, how do you figure out the stuff that you have to go back to because you think it's basic and you think it's rudimentary to you now, at this point in your life, do you ever have anything like you think that, or do you just let it run, or you're gonna go back and talk about some basics and bring those back up- Katrina Ruth: Where I question myself, you mean? Patrick Grabbs: No. Have you ever had some things that you think are very basic that people should already know? But they're actually not. Katrina Ruth: Yes. Patrick Grabbs: And do you go back and bring those things up? There's a lot of things that I've already considered- Katrina Ruth: To tell to people? Patrick Grabbs: Yeah. Yeah, exactly. Katrina Ruth: Yeah. Yeah, I think so. Definitely. I don't even have an example that's coming up- Patrick Grabbs: You just say whatever? Katrina Ruth: Yeah. Well, with clients and even in public livestreams sometimes, or in member trainings, I'm definitely going back to basics a lot of the time. Because I have to go back to basics all the time anyway, right? And it depends, the level of groundedness, and I guess, me being unapologetically me ... Yes, exactly like that. It's very zen. Patrick Grabbs: Way to be zen. Very zen-minded. Let's ground. We're grounding. You have to ground onto something. Katrina Ruth: Ground onto the couch with your leg- Patrick Grabbs: We don't have to ground ourselves. You were saying? Katrina Ruth: So, the level of groundedness that I have in my business is pretty fucking on point, I really do feel ... I get shaken from time to time in the smallest way, but it's always an instant reframe and a lesson in to, "Oh, I see how I nearly went down this pathway of thinking such and such. Cool, got it." Like, it's a millisecond. Whereas, there's other areas of my life where it's more shaky and I have to think more. I have to actually pause before I say something or take an action, cause I'm like, wait, hang on. Am I acting from outside of myself? Am I following rules and conditioning, or am I following my soul? And actually Alexa Martinez is here. Do you know Alexa, are you friends with Alexa? Do you know who Alexa is? Patrick Grabbs: Elixir? Katrina Ruth: Well, not elixir. Alexa. Okay. Patrick Grabbs: Elixir. Katrina Ruth: I've never told you properly about Alexa- Patrick Grabbs: If you ever want to be an Australian accent, I've nailed it down. If you ever want to take Australian accent classes- Katrina Ruth: He does a terrible Australian accent. Patrick Grabbs: All you have to do is an- Katrina Ruth: You sound British when you do an Australian- Patrick Grabbs: You have to add an -ER to everything. That's all you do. Katrina Ruth: And by the way, you're not allowed to do an Australian accent if you refuse to eat Vegemite. Would you like to eat some Vegemite live on this livestream? Patrick Grabbs: I will never eat that shit again. Ever. It's disgusting. It's horrible. Katrina Ruth: It's the best. Patrick Grabbs: It's disgusting. Katrina Ruth: I've got Vegemite right here. Patrick Grabbs: If you folks on this livestream- Katrina Ruth: He tried to kick me out of his car earlier when he found out that I had Vegemite with me. Patrick Grabbs: I don't want it anywhere near me. And in fact, I think it's illegal to have it in the United States. And I don't break the law anymore, so therefore, I can't have this disgusting drug. It's like something you'd put in an envelope and send to your worst enemy. Somebody would send it to Donald Trump, he'd probably die. (laughter) Katrina Ruth: Everyone's like, "I'll get ten tubs." Katrina Ruth: Hang on, what were we just saying? Patrick Grabbs: I don't know. Katrina Ruth: Oh, I'll tell you about Alexa afterwards. I think you're gonna wanna hear- Patrick Grabbs: But anyways, if you wanna speak Australian, just add an -ER to everything. You know. Katrina Ruth: But he does do a very good Ryan Stewman impression. It was actually so good that I looked over my shoulder to see if Ryan was hiding behind me in the car. We're gonna go to New Orleans and play with Alexa, she says. Patrick Grabbs: Okay. Katrina Ruth: Let's do a quick detour to New Orleans tomorrow. Patrick Grabbs: Get on the Vegemite. Katrina Ruth: Are you talking about tobacco? Katrina Ruth: What were we saying? Okay. So, Alexa has been somebody who is very important in my life. Alexer. Patrick Grabbs: Alexer. Wanna drink some winer? Katrina Ruth: A massive source of support for me as a mentor and a friend. And actually, it's kind of hilarious though, because the things that Alexa has mentored me on ... Well, the reason I resonate with her so much as a coach, is because she teaches getting back to you, and trusting in your own self, and your own soul. But there's areas of my life where that's been really blurry and hard for me to do, and I'm like, I'm not sure. What's the right way to do something versus the wrong way? It's been this gradual process of me getting to where I'm like, "Oh my god. Oh my god. The right way is always the way that I'm feeling inside of me." I can remember a year ago, probably around about a year ago, having a conversation with Alexa where I was like, "I don't know what to do. Help me, help me." And she's like, "But what are you feeling? What do you want to do?" Right. Well, that's an evolutionary fucking concept. Maybe if I just went by what I was feeling. So, that's what I started to do. Patrick Grabbs: You don't think you ever make, let's say, do you have any situations, because obviously I look through this with a logical and rational mind- Katrina Ruth: But, logic comes from intuition, technically. Patrick Grabbs: Okay. Katrina Ruth: You know. Go ahead. Patrick Grabbs: So, you had a fork in the road, of your thought process- Katrina Ruth: She's being [inaudible 00:50:37] in the comments. Carry on. Patrick Grabbs: You're at a fork in the road, and you have two choices. Have you ever made ... You know, you think about one choice, and you make it, you feel like they both could be the right choice, obviously everybody thinks that, right? They both might be the right choice, or do you just think that you know, or should you know that one of them is better than the other. What if they're both a hell yeah decision? Katrina Ruth: Are we talking about relationships now? Patrick Grabbs: We could be. Katrina Ruth: We said we weren't gonna do that. Katrina Ruth: Yeah, well why can't you have it all? Patrick Grabbs: You could. You can have it all. Katrina Ruth: Okay. So, it's either I get to have it all, regardless of the situation, and typically most mindsets in business life, or anything, would be like, you can't do that, breaking the rules. Well, alright. What if you got to make your own rules? So, it's either that you get to have it all or you just not being honest with yourself. Oftentimes, when you feel that you're at a crossroad, really what's going on is, for whatever reason, in resistance about the thing that you know is right and real. Either fear or uncertainty. Patrick Grabbs: Not trusting yourself. Katrina Ruth: Or self-sabotage. Patrick Grabbs: Yeah. Katrina Ruth: I know I've done that many times, it's almost like you deliberately like, yeah, I see what's right for me, and what's aligned, and would actually serve me, but I'm just gonna go do this other thing over here because I wanna prove to the world and to the universe, that I don't have to be told what to do, even if it's by my own self, right? Katrina Ruth: So, it could be that, or it could be that you've got an idea in your head- Patrick Grabbs: That's powerful right there, I think. Katrina Ruth: Thank you. Patrick Grabbs: I think it's powerful. Katrina Ruth: I think these comments are going a little crazy. Patrick Grabbs: Yeah, they are. What are they saying? Katrina Ruth: Everyone wants to talk about sex. That's always true. People are scared. Okay, I'm here for the [inaudible 00:52:22] business talk. He's pretty fly for a smart ass guy. Patrick Grabbs: She must be talking about Brandon cause he's a spiritual smart ass. Katrina Ruth: Sex has no room for Friday nights. Oh, I'm sorry to hear that. That's really your concern. Okay, I missed a whole tonne of interesting comments I think, but they've disappeared now. We'll come back to them later. Patrick Grabbs: Okay. Katrina Ruth: I think that if you're like, "I don't know whether to do this or this," you do know. Depending on the situation and the era in life, you might have to pause for a little longer, to kind of tune in and figure out what it is. Katrina Ruth: Okay, Brandon wants us to sell him ... Can we auction these pillows on this livestream? We're gonna do it. Did you see when the couch auction people took over my stuff, did you see that? Patrick Grabbs: No, I did not. Katrina Ruth: Oh. Have you- Patrick Grabbs: I gotta see first on your stuff. I thought I had you see first. Katrina Ruth: How can you not have me see first? Patrick Grabbs: I have to see forget. Katrina Ruth: You have to manually go to my page every day, [crosstalk 00:53:16]. So, you have to manually go there and read my blog every day? Or just ... Patrick Grabbs: You call it your blog, but it's a post on Facebook. It's a Facebook post. Do you copy your Facebook- Katrina Ruth: Do you go and look for it, or do you wait for it to appear in front of you in your News Feed? Patrick Grabbs: Well, I have this thing on my laptop, it's called News Feed Eradicator- Katrina Ruth: Yeah, I know, I've seen it. Patrick Grabbs: It blocks all that shit up. Katrina Ruth: Yeah, but you read my posts. Patrick Grabbs: Yeah, I do whenever I'm on my cell phone, you know what I'm saying, so mostly on the shitter, on the john- Katrina Ruth: Oh. That's lovely. Patrick Grabbs: It's very lovely. It's where my best thinking comes from. Katrina Ruth: It's probably where a lot of people read my posts, [crosstalk 00:53:49]. Patrick Grabbs: They're watching it right now. Taking a very long one. Your legs are gonna be asleep if you keep doing what you're doing. Patrick Grabbs: I don't know. Katrina Ruth: What? Patrick Grabbs: That went over your head? (laughter) Katrina Ruth: Yeah. Patrick Grabbs: If they're sitting on the shitter their leg is gonna go to sleep. You ain't never sit on there too long, your watching a livestream? Katrina Ruth: No, I don't. I'm very efficient. Patrick Grabbs: You get up and go. You just drop and go. Drop and move. Katrina Ruth: I'm fucking focused and efficient in all areas. Patrick Grabbs: She doesn't waste time. I like to sit for a while and enjoy myself. Katrina Ruth: I only sit in there for if I'm hiding from people, like at a party. Patrick Grabbs: Do you really? Katrina Ruth: Yeah. Patrick Grabbs: Fucking introverts. Katrina Ruth: On occasions. Patrick Grabbs: I come from the kind of place where you used to have to look at a fucking air freshener can on the back, and read the instructions. Now, we have phones. We can watch whatever we want. We can watch whatever we want. We can watch cat videos, we can watch Kat videos. Katrina Ruth: That's the whole story. What else do you wanna watch? Well, you can start watching Patrick's stuff as well. Patrick Grabbs: You can watch Pat videos now. Yep. Katrina Ruth: Yeah. Patrick Grabbs: Very interesting, if you [inaudible 00:54:58]. Perfect time. I'll help you flow better. Katrina Ruth: Do you have Brandon see first on your News Feed? You should have Brandon see first. He's [inaudible 00:55:04] amongst the most entertaining on Facebook. Katrina Ruth: But, let's come back to this crossroads question. Why? Why that question? Patrick Grabbs: Which one? Katrina Ruth: You said- Patrick Grabbs: Oh. Because I have occasionally, it's a thing, it's one thing, I've got flaws, and I think about them, and think about you know, that's one of them. One of a very, very few that I have and so- Katrina Ruth: Short list. It's on a post-it. Patrick Grabbs: Yeah, it's a very short list. A very short list. I'm getting it all out right now. Katrina Ruth: It's on a post-it note. It's on a business card. Patrick Grabbs: Right here. Patrick Grabbs: This is like half of them. There's just a couple right here. Katrina Ruth: It's a circle business card. One of the small ones. Patrick Grabbs: I'm just trying to get them knocked out while you're here. Patrick Grabbs: That's the one. You come to the fork in the road, and you're like, these are two forks. But what if they're both ... You say you can have it all, that's cool, I've got two. That's fine. And they're both hell yeah decisions, okay cool. I'll just take them both. But, obviously if they're both maybes, then that's a hell no, right? Katrina Ruth: They're both hell no's. Patrick Grabbs: They're both hell no's. Back to the drawing board. Katrina Ruth: But then a lot of people would feel like- Patrick Grabbs: They had to take one. Katrina Ruth: Correct. Like let's say it's client conversation. Let's say you're doing sales calls. Firstly, I just had a small, minor heart attack by using the term sales calls, because why would you do a sales call, when you could just sign them up over Facebook chat? Katrina Ruth: But secondly- Patrick Grabbs: I like sales calls. You don't like talking and hearing their voice? Katrina Ruth: Yeah, I like talking, but I don't like sales calls. I clearly like talking. Patrick Grabbs: Yeah. Katrina Ruth: Well anyway, if you like them then do them for that reason. But most people, we definitely don't wanna be doing sales calls, that's for sure. And you should join the high ticket sales workshop. The Katrina Ruth show dot com forward slash high ticket sales workshop, or something. I don't know, just go find it. I don't know the URL.

This episode is also sponsored by Florida State University Online. Florida International University has 20 years of excellence in online education and makes for a very suitable education environment to those who are looking to continue or start their education goals. Check out their website for more information at www.fiuonline.com/podcast ----------------------------------------------------- SUPPORT THIS CHANNEL ON PATREON AND HAVE EXCLUSIVE ACCESS TO WEEKLY HORROR SHORTS BY GOING HERE: patreon.com/maddmike LISTEN TO THESE EXCLUSIVE STORIES BY ALVIN SCHWARTZ, AUTHOR OF SCARY STORIES TO TELL IN THE DARK: - WONDERFUL SAUSAGE - HIGH BEAMS   STORY CREDITS: STORY #1: "R* taxi driver forces drugs on me and tries to stalk me" by dryerfreshsocks https://www.reddit.com/r/LetsNotMeet/comments/4v5wsy/rapist_taxi_driver_forces_drugs_on_me_and_tries/ STORY #2: "My Uber driver is creeping me out" by seyeairuh https://www.reddit.com/r/nosleep/comments/5xx2p7/my_uber_driver_is_creeping_me_out/ STORY #3 "The Uber driver who wasn't an Uber driver" by MyOwnGuitarHero https://www.reddit.com/r/LetsNotMeet/comments/5ik3wh/the_uber_driver_who_wasnt_an_uber_driver/   **************************************** MUSIC CREDITS: CO.AG Music **************************************** PODCAST: Download this episode on my podcast, "The Scarecast - Scary Stories & Creepypasta." https://itunes.apple.com/us/podcast/maddmike/id1071545581   **************************************** SOCIAL MEDIA: ADD me on Facebook @ Mike Maddson https://www.facebook.com/mike.maddson.9 LIKE my Facebook Page: https://www.facebook.com/MaddMikeHorror/ FOLLOW me on Twitter https://twitter.com/maddmikehorror SNAP me on Snapchat (I send updates through here) @MaddMikeHorror FOLLOW me on Instagram @MaddMikeHorror https://twitter.com/maddmikehorror Donate To My Patreon Account For Exclusive Content: https://www.patreon.com/maddmike Visit My Website @ MaddMike.com   BUY MY COOL SHIRTS: MaddMike / The Scarecast Podcast Fan T-Shirt (ORIGINAL) https://amzn.to/2Hlv9IT MaddMike - The Scarecast Podcast / Est. 2015 Shirt https://amzn.to/2F53FoX Scary Pizza Delivery Man Horror T-Shirt https://amzn.to/2JdOBYo I Need Coffee Zombie Shirt https://amzn.to/2HnCM16 Zombies / Old Fashioned Fleshburgers Horror T-Shirt https://amzn.to/2K2YI3H TGIF - "Thank God It's Friday" Halloween T-Shirt https://amzn.to/2JchMv1

E. B. Moss: Hey, it's E.B. Moss from MediaVillage and this is Episode 12, basically live from the Consumer Electronics Show in Las Vegas. I’m with MediaVillage Journalist David Polinchock who’s an expert at CES. So... We're mic’d up together and we're going to walk around, enjoy the ambient sounds of CES 2018, and I'm going to tap your brain... a Vulcan mind meld!, appropriately for CES. We're going to ask you to give us some insights. INTRO: Ready for some insights from those inside the media, marketing and advertising industry? Welcome to Insider Insight from MediaVillage. MediaVillage.com is the home for exclusive thought leadership with content by, for and about agencies and networks. From digital experts and add tech providers to CMO's and CRO's. With villages of content focused on everything from Wall Street reports to women in media. Now let's get some insights. David: First stop? We're here at the Google Home gallery. They've put together a kind of cool exhibit of what you can do with Google Home and how it's changing how we all live. E. B. Moss: Wow, great. Google has been sponsoring everything including the city monorail where they even piped in some pretty compelling audio. So when you're a captive audience on the monorail it's instructing you to learn how to utilize Google Home like saying, "Hey Google play me some soothing music" - which is good for when you're trapped on the monorail to hear little bubbling brook sounds. They really have done a good job in their convention sponsorship presence. David: This kind of new audio assistant is what we're getting in homes and in the rest of our lives. One of the AR head manufacturers announced a partnership with Alexa so you get voice control in your heads-up display now so you can see how this is changing how people are really doing things at home. One person on my last tour had one of the voice connection systems all throughout their house and realized they had to take it out of the kids room because the kids were doing their homework by asking it all the questions and just getting all the answers. You know, there's good and bad with everything. But this ability to ask a simple question, or check my schedule works because if I already have "Hey Google" phone I can use it and I get information there but now I can move it around from thing to thing. I think what people are looking for at large is a connection of all their things so it's not "I have this list over here and this list over here". So the fact that I can ask Hey Google on my phone but when I get home at night I can follow up the conversation with my Google Home Assistant because it's all connected. E. B. Moss: Oh, so the connectivity. Got it. David: The other thing they've been working on are ear buds that translate something like 70 languages. It literally is the communicator that we saw for 20 years on Star Trek. E. B. Moss: So, I can date a person who doesn't speak English! David: That's correct. And, if you look over here we also have it in air conditioners and washing machines and a variety of things now. So that's what, to me, becomes really exciting about this: you're seeing Hey Google as you're seeing Alexa and other products leave the single device and being incorporated into all of our lives. E. B. Moss: Google Home really was everywhere at CES; trying to connect the dots with audio and smart speakers and voice assistants. The other thing that was everywhere was Audio. I spoke to Tom Webster of Edison Research, as well as the head of marketing for Audio-Technica who had some unique ways to use headphones. E. B. Moss: Tom Webster was on the panel on the smart speaker research that just came out from Edison Research in conjunction with NPR. So I grabbed him afterwards. ...Hey Tom... That was fascinating. I know that you're going to be sharing some more of this information though MediaVillage in general, but specifically, a couple of things jumped out at me today were the fact that gifting over the 2017 holiday season really should've exponentially upped ownership of smart speakers. So that was good? Tom: Yeah, we've seen the initial adoption of smart speakers grow at a clip more than we saw smart phone adoption grow when we first started tracking. It's certainly both Amazon and Google coming out with $29 units had a lot to do with that but I think eventually we're going to stop caring about the devices themselves because that technology is going to just be baked into everything. E. B. Moss: So, that's an interesting point because Google is all over the show and promoting their digital assistant, Hey Google, but it's still only about 70% in devices own versus Alexa. What do you think it needs to do to compete more? By the way I think you said we're at about 16% ownership in America right now, so there's still plenty of growth opportunity there. What do you see the differences being and how do you see it competing more? Tom: I think, first of all I have no doubt that they're both going to be very competitive devices for a long time to come and for a lot of people it's just learning the use cases. We do know from the previous iterations of Smart Audio Report that we found with NPR 88% of the people who have an Alexa are Amazon Prime members. So there is a natural connection there. They're already being marketed to, in a way that is contextual for them. I think the more that Google educates listeners about what these devices can do and just more devices. Again the technology is just going to start being baked into everything and by the way it's already on your phone. One of the interesting things we found in our research is that 44% of smart speaker users tell us they're using the audio assistants on their phone more as a result of using the smart speaker. So it's just learning education and getting people context. E. B. Moss: And a brand that has good social media followers will do a service to those followers and enhances its own position by teaching them how to use smart speaker skills that they've created, right? Tom: Absolutely. I think we used to ask ten years ago "What's your mobile strategy?" Now I think it's a valid question to ask what your audio strategy is because people want to communicate with brands. They want to communicate with brands that they care about and they want to have those kinds of relationships and those kinds of experiences. E. B. Moss: So last question.... You mentioned a couple of the obstacles that we still have to continue to overcome: the perception of trust and the perception of security. What do you see happening? Tom: Well, those are valid concerns. First of all far be it from me to poo poo them because they are in fact valid concerns and when we interviewed people who don't own a smart speaker but who are interested in the category; three of their top concerns were all related to security, privacy, insuring their data, having the government listen in on their data. These are all valid concerns and all of the makers of this technology are going to have to find ways to address them because it's one thing to say "O.K. Google or Alexa play some Fleetwood Mac" it's another to start reciting your credit card number into it or something and those concerns are going to have to be addressed. E. B. Moss: ...So now I'm heading to Audio-Technica. You might know them for their turntables and headphones. They are giving me a welcome treat of a chair massage...I'm going to put my noise-canceling headphones on right now.... Speaker 5: "Let's begin by centering on the breath. ... slowly exhale and imagine your breath moving out through your ears as well. Cleansing them, forcing out all the toxic noise you've observed from the show floor and setting it a flame to burn off like so much painful gas..." E. B. Moss: That was one of the funnest ideas on the show floor. It was practical and sort of like a forced pre-roll listen in a good way. So I'm speaking to Director of Marketing Communications for Audio-Technica, Jeff Simcox. Jeff: Hi. How are you doing? Are you relaxed? E. B. Moss: I'm so much more relaxed. How did you come up with the idea? Jeff: Well, what's one of the reasons for wearing noise-canceling headphones? You want to relax, knock out all the annoying sounds and get into yourself, into the music. We just thought on the CES show floor we'd add that little extra thing to help you relax and lose yourself and have a massage while you're enjoying the headphones. My boss is like "You've got them in the chair so give them a sales pitch." And I'm like "who wants to lay there and just hear a dry sales pitch"? So it was our way of saying "Okay, you know, [inaudible 00:11:30] in that we can give you a little bit of entertainment, give you a little bit of a laugh. Now feel the tension escape from your ears like so much painful gas." It was one of my favorite lines.  E. B. Moss: As we made our way though CES you couldn't help notice autonomy everywhere. From autonomous cars to the super sonic Hyperloop; also autonomous public transportation helping the lesser abled. E. B. Moss: Initiating autonomous drive. I'm about to experience it, in 90 seconds. What it's like to be on the road and not in control. I'm at the Intel booth right now. Very cool. But I think it might drive me a little bit nuts if I had to hear all of the play by play of the autonomous driver. Pedestrian detected, anomaly detected, slow down. E. B. Moss: Now we're at Hyperloop and I'm talking to the Director of Marketing Ryan Kelly. Ryan, It looks like a long monorail pod from the future. What is it? Ryan: Elon Musk in 2013 had a vision for a new form of transportation. A bunch of VCs at Silicon Valley got together and founded Hyperloop One. Now we are actually Virgin Hyperloop One, three years later, which is very exciting. So now Richard Branson is now our chairman. Ryan: I'll tell you a little bit about the technology. Hyperloop basically the pod that you're looking at just broke a speed record, which is really exciting. We went 240 miles per hour in 300 meters at our test site 40 miles outside of Las Vegas. We're really excited about. So how does that work, how did we get there and why do we think it's the future of transportation? Hyperloop is in a tube so this pod was in a tube, we suck out almost all the air out of the tube to almost zero atmospheric pressure. It's not a full vacuum but very, very close. What that does is it provides frictionless travel. What does that mean? That means we can reach higher speeds than Maglev trains that you might see in Japan, in niche markets. It also means that it's more energy efficient and effective because we're using passive magnetic levitation. So that means once we start and accelerate at that point we're floating. So this actually levitates above a track, which is pretty unbelievable. From a cost perspective that's huge cost saving, not only for energy efficiency but also for building track, et cetera. E. B. Moss: I know the sustainability aspect is very important to Mr. Branson. Ryan: Huge. Yeah, it's absolutely. So sustainability is definitely something that we're looking towards. We'd like to get something up and running by 2021 and if you think about where we're going to be in 2021 with autonomous vehicles, with cleaner energy and we're completely energy agnostic solution, which we're really excited about. Not only going fast but thinking about how the future of transportation works. David: Right, so being both New Yorkers I know you've gotten some approval for New York track, from discussions. Ryan: Well, there's discussions. We are a very ... even though some people might see this as a cry in the sky opportunity a lot of our executives have worked in government before. We know how the system works in the United States. You have to go through a regulatory and safety process. We don't want to be seen as a paperwork company that's going to disappear in two years faking all these different things. Ryan: So we have directors of policy here that are working with the federal government. We've made headway in places like Colorado where legislature has signed a memorandum of understanding to look at these. That's actually started already but you have to remember that we need to make sure that it's safe for passengers and we need to go though our safety process. So we kind of understand that but I think it's really interesting because we kind of have a VC type philosophy and coming and working with government. Those are some of the slowest movers. So kind of working that out, working for structure has historically been or seen as a slower moving process. Merchants of VC digital world and then combining this with structure is a really interesting combination. Not only have we seen progress in the United States, we've seen progress in the UN [inaudible 00:16:52] road and transit authority there, we have a proposal to them. The Netherlands and some Scandinavian countries. Started to talk about the UK as well. So we've made some groundwork. David: So, if I'm inside what's my experience? Ryan: Sure. Actually we're partnering with Here Technologies and this is the booth that we're outside of right now. This is the first time that we're talking about the passenger experience in public. 2017 for us was what we call our kitty hawk moment, prove the technology works. Now 2018 is about lets get real, how do we commercialize, what's the experience going to look like, how we work with regulators, et cetera. In the same way that in the digital space we expect fast on demand and we expect a personalized, customized experience we're trying to bring that into the infrastructure mind frame, which hasn't necessarily been the case because this is one of the first new forms of transportation over 100 years, We're trying to incorporate this thing. Ryan: Let's say I book a ticket for the Hyperloop. I want that experience to be one, for example, where I'm here in Las Vegas I have turn by turn walking directions so if I'm inside this crazy convention center I see yes I know I have to walk down the stairs and to the right of the Starbucks to go get my Uber, which will already be there because they know that it takes ten minutes for me to walk out of this craziness. Take my Uber to the Hyperloop get in the Hyperloop, they know that I'm having a meeting with three other people that I met at CES so they're going to give me a customized pod with meeting table et cetera. Versus I've had enough of CES and I don't want to talk to anyone I know and I just want a silent pod and then when I get off the Hyperloop powered by Here Technologies in the future when we get this thing up and running. My Uber's already there and potentially maybe there are other apps like Seamless, et cetera, that by the time I get home my pizza is there. E. B. Moss: Will this exercise for us also because you just eliminated all of the walking that we do. Ryan: Well, I don't think it's there. All the pieces are there so I don't think it's that far of a stretch to get there. Imagine all the pieces and components are there we just got to put it together. E. B. Moss: Yeah, a much different experience than trying to get on the monorail with 5000 other people all crammed into one car, which took me 40 minutes. Ryan: Let's talk about that because that brings up a really good point. So what we'd like to do with the Hyperloop is have pods leaving, seconds; fast, fast, fast. When you have a train that has certain point A to B stops everyone is crammed on the train and then pushes out at the same time. Here we're aiming for consistency so that the other modes of transportation that we're connecting with create more of a flat traffic environment versus these waves where they're not ready. E. B. Moss: I love it. Ryan, thank you so much. Ryan: Thank you so much. E. B. Moss: So we stopped at the booth called Accessible Olli and I'm speaking with Brittany Stotler of Local Motors. So tell me what the connection is Brittany. Brittany: So we are here to show a new project that was announced last CES with CTA Foundation, IBM, and Local Motors. Talking about what it means for people with disabilities or that may not have the function that everyone else has and then as well as the aging community. Trying to make vehicles that are going to be pulling the drivers and age out of them because they're self driving vehicles. Trying to figure out how these people are going to start interacting with the vehicle, making it easier for them and ideally providing them more freedom. We based this on personaes, such as Eric who, though blind legally, he did not start out blind; he's actually an engineer from IBM and was one of the big people behind trying to help us figure out how to make a vehicle and make an Olli stop accessible for somebody who is visually impaired. Another persona is wheelchair bound but doesn't like to call attention to that aspect. So having the accessible Olli be able to communicate with them and use these vehicles allows them the freedom to be going out without someone else there to continually load them because they would roll onto Olli themselves and it automatically secures their wheelchair. Push a button to release them, they can roll back out of the Olli stop and they're all set to go. So ideally you'll have an app on your phone requesting to get on the next Olli that's coming into the station with your preferences set, so if you are in a wheelchair, if you visually have issues or maybe it's your hearing Olli can actually sign back and forth to you though the stop and through the actual vehicle. We’ve got a couple of different options that we're working with so ultrahaptics - a really neat technology system which, for those who can't see or have limited mobility they can actually ... rather than having to press a button ... can just wave their hand in front of it and you feel it and it creates like a virtual button for them. But there's also extendable to some vibrations that can actually drive them to an open seat so they don't have that awkward moment they maybe have to deal with on a daily basis of maybe actually sitting on somebody that's already there but they couldn't see them. E. B. Moss: What's the revenue model for this? Brittany: We are selling Olli and Ollie stops to cities - master planned communities, which is where a lot of the elderly will come into play - and then into large campuses and theme parks. Everybody across the board is thinking about how to integrate Ollie because it helps pull down costs: they can move people out of a bus driver position and turn them into another position, gives them a few new skill sets hopefully.  E. B. Moss: Is there an opportunity or a plan to take advantage of some of the data capture via the app? Brittany: There is potential. Currently we would own all of that data though our app but depending on the partnership it could potentially be a white label for a city’s Olli. They can wrap it however they want on the exterior. There's potential for glassine products, you can put text, you can have a video playing, and it'll go on any of our windows so it turns into almost mobile advertising. David: For our readers and our listeners in this case, I think, this is an opportunity to reach this new audience in a very compelling way. Brittany: Right. You're just the only [crosstalk 00:24:35]. So you're on a university campus and you have all these students that are getting on, they're going from their parking structures to a certain place on campus but they're going to go by Pete's Coffee every single morning and as they're rolling up or they're getting ready to go up to that stop Pete's Coffee advertising comes up on the app or it comes up within the bus to show come inside tell us you were just on Olli and here's your code and you get a discount. It starts driving traffic and then that's another way that the whoever's purchasing to actually operate the vehicles they can start recuperating and making money on the advertising piece. E. B. Moss: So a traffic driver driving traffic. Brittany: We're trying to get rid of traffic. E. B. Moss: Thank you so much for your time [inaudible 00:25:21] Beautifully stated and a very important application for all members of our community to be able to be more mobile ... Brittany: More freedom for them so thank you to all of our partners. E. B. Moss: For a less autonomous but very elevating experience we spoke to the Head of Marketing for Workhorse. He described their octocoper. E. B. Moss: So what are we officially calling this? This is experimental [crosstalk 00:25:54] Workhorse: That's a good question. We've just been calling it personal electric octocopter. Octocopter, eight things octo. David: What's the range on it? Workhorse: 70 miles. David: That's pretty good, that many miles. Workhorse: Gasoline generator that powers it so once you go 70 miles toward hop you gas up ready for the next hop. Not waiting for the lithium-ion battery for hours to charge up and all that stuff. You can just keep going. Normal helicopter you have to have pedals and those handles. This doesn't have any pedals or any of that stuff. We fly like a drone. So it'd be, you know ... David: You don't fly it like a drone. Workhorse: I mean we had this on display in Paris and all the kids that came in 15 they could jump in there, let's go, let's take it up because they're so familiar with the video game and all that stuff. So that's the way this flies. E. B. Moss: So what's the flying experience like? I mean I've been in a glider and I've been in a helicopter, somewhere in the middle? Workhorse: Yeah, I would say so. It wouldn't be as much as a glider, which is just pretty basic but it is also not as complicated as the helicopter. See this only has a ceiling height of flying of 4000 feet. Okay, so it's just enough that you're up and you're flying. So, it's meant to be like a different method of transportation. In America the helicopter's been here for 78 years, last year in America they sold 1000 of them new, that's not that big of a market. So we're not really planning on taking market share from commission on helicopter. We're kind of planning on creating a new category. So you've got to think of it as a new way of transportation, like we were kidding around about the New York City and all that stuff. David: And what's the price point on it or what will it be? Workhorse: We have price point at 200,000 dollars and at this show we can take your name and ... E. B. Moss: Take Credit Cards? Workhorse: $1,000 and your place is saved in line and then we would probably start delivering them in 2020. E. B. Moss: It looks like a Workhorse experimental aircraft. Workhorse: The name of the craft is Surefly. So it's Surefly with safety and that and background.  E. B. Moss: David and I saw AR, audio, autonomy, everything at CES and we talked about how it all came together. David: So one of the trends we just to look at in general is we just saw with Olli and what they're doing. There's a huge population growing old. E. B. Moss: Yes. David: And it's a key population that has a certain expectation level of service and experience and technology and that's only getting bigger. You're seeing a lot of brands really trying to figure out how do we deal with population that's having vision problems and mobility problems and hearing problems. All the things people my age are starting to think about. E. B. Moss: The 25 year olds. David: The 25 year olds. Again, when ... as we joked ... but when you think about the 25 year olds they are very tech savvy. They're the Hyperloop audience, they don't want to be waiting on the street corner for the M35 without having any idea, in the rain, when it's coming, when was the last time it was here, did I just miss it. You know, the stuff we do every day. So you're seeing mobility things like Olli and transportation systems and whole ecosystems. You're seeing companion bots. You're seeing machine learning, artificial intelligence, computer vision coming into play to do things like my mom lives far away it's hard for me to necessarily be on top of her. And I don't know if she wants me to be on top of her; all that family dynamic. E. B. Moss: So, we actually have a theme here and it kind of wraps things up beautifully because we've seen the connected appliances, connected home. We've seen the connectivity between devices and how to make things easier in life and not having to pick up one device to do one thing and one device to do another. We've seen the continuity between I want to get some place and how do I get there. So everything is connecting us whether it's virtually or physically like with Olli, like with the experimental aircraft, like everything we've seen today is all about connectivity. David: It really is and the big thing is it's connectivity that has value to you and me not connectivity that has value to some corporation. That's where people really get the difference. I'm excited about a technology that will help my life be better and in the course of my life being better the company makes money off of that, that's great. E. B. Moss: Like the last example with Olli. Where there is branding opportunities on and within it but it's giving me something of value. David: That's correct. There equates down when the consumer feels there's no value it's changed for them. Gen Zs might say, "We get that brands trap us every day and we're okay with that, that's the world and we're fine. But what they're not okay with is that you track me every day and then you don't know who I am, if you're going to watch everything I buy you should know what I buy. You should know what I've bought and stop telling me what I've already bought.” E. B. Moss: So if you're going to connect with me, connect in a meaningful way, connect in a valuable way and ... David: Imagine you have a friend who asks you the same question over and over and over again. Right, then eventually you stop hanging out with that friend. So that's where this connectivity has great value to us as human beings. Great value. E. B. Moss: David thank you so much. This was invaluable to have a guide like you. This is Insider Insight live from the Consumer Electronics Show. I'm E. B. Moss, Managing Editor for MediaVillage. Check us out MediaVillage.com and thanks for listening.