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Ep. 276 How can AI tools revolutionize your marketing strategy and give you a competitive edge? Kip and Kieran dive into the future of AI-driven marketing and how a $200M founder uses these tools to stay ahead with Ryan Deiss (The Scalable Company). Learn more on transforming unstructured customer data into valuable insights, creating and testing style guides efficiently with AI, and rediscovering the crucial art of copywriting in today's digital landscape. Mentions Ryan Deiss https://www.linkedin.com/in/ryandeiss/ The Scalable Company https://scalable.co/ Warrior Forum https://www.warriorforum.com/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Twin Flames Universe promises devotees a path to ascension through finding their ultimate lover, and building a permanent, harmonious union. But former followers have accused the organisation of exploitative labour, encouraging people to stay in abusive relationships, and pressuring members to undergo gender reassignment. Guest: Kara Brodsky Full research sources listed here. You can support us on Patreon or Acast+, with a one-off donation, or grab some merch. Sarah Steel's debut book Do As I Say is available on audiobook now. With thanks to Audio-Technica, presenting partner for season 5 of Let's Talk About Sects. Aussie listeners can win some Audio-Technica goodies here! Links:“Everywhere I Went, They Went With Me, Because They Were on My Phone”: Inside the Always Online, All-Consuming World of Twin Flames Universe — by Alice Hines, Vanity Fair, 3 December 2020This YouTube School Promised True Love. Students Say They Got Exploited Instead — by Sarah Berman, VICE, 6 February 2020Accused Cult Leader Threatened Ex-Members After VICE Investigation — by Sarah Berman, VICE, 12 March 2020Twin Flames Universe — official website, accessed September 2022Church of Union — official website, accessed September 2022EndersAdventures.com — 2012 archived snapshot of former website of ‘Lifestyle Design Entrepreneur' Ender Ayanethos (later Jeff Ayan)Warrior Forum — posts from Ender Ayanethos, May to December 2012Keely Griffin on Twin Flames & Other Dumpster Fires — A Little Bit Culty, 14 February 2022Twin Flames: Finding Your Ultimate Lover — by Jeff and Shaleia, September 2015The Mirror Exercise (OFFICIAL) | The Only Tool You'll Ever Need — Twin Flames Universe YouTube video, 10 February 2019 Subscribe and support the production of this independent podcast, and you can access early + ad-free episodes at https://plus.acast.com/s/lets-talk-about-sects. Hosted on Acast. See acast.com/privacy for more information.
We talk about the launch of Nacho Analytics with Mike Roberts, Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers to craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.We also hear from Moss Pauly. Head of Warrior Forum. which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers.
Did you know that our guest today is the reason behind Russell Brunson's success? Today, we have Armand Morin on the show, and it was so cool to go down a page in history, as he talked about the early days of internet marketing way back in 1996. He tells the story of how he made over one million dollars selling bookmarks in the days before payment processors. Also, his email strategy and MAE framework were interesting to us, as well as how he doesn't believe in funnels. He has flipped the idea of the funnel into more of a pipeline and gave us a dissertation on how to do email with this approach. We also chat about his email sequence based on webinars, which was another massive topic. This show was much more tactical than we thought, as Armand covered email strategies, webinar strategies, and even how to become a country music star. He's also a national champion with Tai Kwon Do, and follows that whole “Success Leaves Traces” philosophy, which you can learn about in his book of the same name. After you've listened, you might enjoy our episodes with Dale Beaumont and David Jenyns for more tips on creating systems to save time and work smarter. Lastly, if you are heading to Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! There will be challenges, fun, and prizes! If you want to come network and hang out with us, we are going to be throwing a huge party at Mission Brewery in San Diego on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss. “At 3 hours into my whole internet career, I find this website that says ‘If you give me $20, I will put a link on my site that will link to your site and because I'm advertising so much, you're going to get a lot of traffic to your site' and I thought, Oh man, that's brilliant!” - Armand Morin Some Topics We Discussed Include: How to hack your way into becoming a huge country music star Avoiding a painful, first business lesson The early days of selling links and having to print out paper checks! How Armand created the world's original search engine What happens when you get your merchant account shut down when you are on track to make over $150,000,000 in a year Why you want to think of selling through a pipeline, not a marketing funnel The early days of the Warrior Forum - who knew?! Changing up your email system with the MAE method, so you are getting more open rates and not hammering your list with the same message over and over The new webinar strategy that has been a game-changer (it's easier than you may think) How to reverse engineer anything, even learning how to water ski Resources From Armand Morin: Success Leaves Traces Book Armand's Index Card Productivity Strategy ArmandMorin.com MarketingUniversity.com Armand Morin on YouTube Michael Lee Austin - Armand's CD that went to #1 on Amazon References and Links Mentioned: Active Campaign Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we've had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. Plug-N-Play Systems For Any Business - Dale Beaumont Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns
We’ve got Tom Gaddis from Offline Sharks and TomGaddis.com on the show today and he shares with us some modest wins and how he went from working for the Bubba Gump Shrimp Company to winning a ClickFunnels Two Comma Award. We also talk all about a blast from our past, the Warrior Forum, and Warrior Plus, and how it’s such a great way to see what’s trending and get feedback. Tom has a very cool perspective on how you can get into this market, test things out and grow an audience. He has some awesome live stream concepts as well, and he uses it as an amazing opportunity to promote affiliate products, plus he’s having fun with it. We discuss how Tom is able to cultivate a buying community and a bond with his customers that most people never get, plus the ways in which he engages with them and keeps that momentum going while selling them more stuff on the journey based on what they need. Once you’ve had a chance to listen, be sure to check out our chats with Molly Mahoney for more ideas on using Facebook to grow your audience and Jason Fladlien and his tactics on webinars, audience retention, and how to reframe your audience’s problem in a different way to make them take action. “A lot of people don’t realize the reality of that statement...that building a big business is a process that happens over time.” - Tom Gaddis Some Topics We Discussed Include: How Tom was able to get support with his first product by being a good customer Making between 100-200 sales just by talking about the offer on Facebook Creating a list of raving fans that want to buy all the time The dark side of promoting on Warrior Plus What you can do to get traction when you are just starting out How to find the affiliates who are the movers and shakers Tom’s Facebook live and group strategy that gets people pumped The secret to getting people to resonate with what you have to say Cultivating a buying The M.I.L.K it Method Resources From Tom Gaddis: The M.I.L.K. It Method What’s The Secret podcast Offline Sharks TomGaddis.com Join Tom’s group: Offline Sharks on Facebook References and Links Mentioned: ClickFunnels JVZoo ClickBank Warrior Plus Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Frameworks To Obliterate Sales Objections - Jason Fladlien Leveraging Facebook For Free Organic Reach - Molly Mahoney
If you want to learn the secret to selling more of your products consistently, this is it… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. Good morning. This is Russell Brunson. Welcome to the Marketing Secrets Podcast. I'm driving to the office and it is raining outside. It's beautiful. But today I want to talk to you about something that I think so many of us entrepreneurs forget about. We get so excited about creating our product. We are so excited about actually building out our funnel and then miss this step. We do not miss it, but we don't do enough to keep sales consistently coming in. And that's what I want to talk to you guys about today. All right. Consistency in sales. This is the key, right? Everybody can launch a product and make a little bit of money. Everybody can put something out and get a sale every once in a while. How do you make consistent sales all the time? I remember when I was first just getting started in this game, there was this internet marketing forum back in the day called The Warrior Forum. And I was in there. I was a member. I was reading all the internet marketing guys posting, what they're talking about. And some guy posted something about, I can't remember what it was, but he posted something about his sales and how many sales per day he was making. And I remember I was just shocked. I was like, "Wait a minute, you make consistent sales every day?" I thought the whole internet marketing game was like, you create something and every once in a while someone buys it and you get some money to go play, you take your wife out on a date or something. It never crossed my mind there is a way to make consistency in sales. I still remember. I wonder if that post is still there from 18 years ago, whenever it was. But I remember posting, I was just like, "Wait, how do you get sales every single day?" That never crossed my mind as a thing, that that was a possibility. Because I think I looked at my business as a promotion, and I saw I was looking at launches as a launch. You launch it, and you make some money, then you got to create a new thing to launch. And I remember that was the first time it crossed my mind. And he didn't answer, and nobody answered. But I remember I was just like, "Oh, can you imagine what it'd be like to have sales coming in every single day? That'd be insane." And so, that's kind of the premise of what I'm talking about, because so many of you guys have a promotion or you've got something that sells every once in a while, but it's not like a business that's consistently generating cash, that you're consistently trying to grow. Right? And so, yesterday, actually last two days, we hired a really cool company called Chamber Media. And they are basically a contract we're doing, one big ad campaign per month with them for the next 12 months. So, what that means is I go into the studio, they write a script, they create a whole thing, and then we film it. And we filmed the video, and then while we filmed the video, we filmed anywhere from six to 10 retargeting ads at the same time. Right? And so, the last two days we actually did two of them. Well, the first one is like a Mission Impossible thing, because we're using it to sell one funnel away challenge. So, I was high waisted. How you say that word? I was in the air in a harness, flying around like, like Tom Cruise from Mission Impossible. And then, we filmed more stuff, it was so much fun. And then, yesterday was another one is kind of a first person shooter ad and... Anyway, so much fun. We did all things. And I remember at the end of it, they've got their behind the scenes video guy there filming behind the scenes and asking questions to people. And he asked me this question. He said, he's like, "Why do you guys spend so much money creating these funny ads? I just want to understand why you guys are doing this." And the second ad was for Expert Secrets, which is a book. And earlier today someone said, they're like, they've made a comment of like, "He signed a book that's free plus shipping. How was he able to spend this much money on an ad?" And so when the other guy asked me that question on camera, I was thinking for a minute. I said, "You know what? Most people, they spend so much time creating the product. Right? If we write in the book like, Expert Secrets alone was like an 18 month project, right? So it's like a year and a half of your life is dedicated to creating this thing. And then you go out and you create the funnel. And for me, that's like, I geek out for a long time. So, it's 30 days of me geeking out, deep diving Funnel Hacking a million people, writing the copy, doing the videos, all the stuff, the funnel. And then, there's the next phase, there's all different things that go into, right? And then we launch it. We make a whole bunch of book sales. And then for most people that's where it stops. And for me, it's like, "Why I keep investing time and energy money, making new ads and driving new traffic and all these kind of things." And it's like, if you think about it, it's because I love my products so much that I don't stop after we launched the product. Right? I want people to continue to read this book forever. I want millions and millions of copies sold. I want, when I'm dead, that there are still ads being run, my face on it, selling my books. In fact, I've told my team multiple times that if I die, they have permission to continue to run my ads every single day. That's my art, don't turn it off. I remember Billy Mays, who's probably one of the greatest pitchman of all time. When he passed away a couple of years ago, they cut all his ads. I think out of respect for him or for the family or something. But even OxiClean is number one best seller of all time, they cut all his OxiClean ads and put it in someone else. And, and I was just like, "Dude, what?" Ah, Billy Mays as the greatest pitcher of all time, the way he would want his memory to be remembered is people running ads of him. He doesn't care if he's dead or not. That's his art. He wants it to live on beyond himself. And so if my team is listening to this and I've deceased at this point and you're like, "Should we run Russell's ad?" Yes. Keep running the ad. Don't stop it. This is my legacy. I want to continue. You can even add a meme video, from beyond the grave, Russell's coming back to tell you about this book. That's how important it is. I don't care. Keep running my ad. But anyway, I digress. And so that's the reason why I spend so much money, because I care about the product. I don't want it just to be a promotion or one-off thing. Something that makes sales once in a while, I want this thing to sell consistently every single day for the rest of my life. Right? That's the big transformation in people's heads. And so, I think what happens in our world is, we spend so much time creating the product, right? So, we're trying to create a sales funnel, so much time creating the initial campaign that launches and sells it. And then we stop and we move on to the next thing. And in my mind is like, "What a tragedy. You spent so much of your blood, sweat and tears creating this thing." Like I told the guy in the camera, I was like, "My fingers literally were bleeding from writing this book." I don't want it to go down and as just a promotion, this is something that I want to keep pushing and keep driving and keep making sales. And so, the question comes back is, what do we do next? After the thing is launched, where do we put our creativity? Is it the next product? The next thing? And the answer is no. You put your creativity into creating more creative, more ads, more things to go grab people and hook them and bring them into your world. Right? If you read Traffic Secrets, all about hook, story, offer. You already have the story, you already have offer. Now it's going out, and you got to create hook after hook after hook, after hook after hook to grab more people and bring them in to hear your story. Okay. So, the last part which never ends is the creation of hooks. You are creating hooks and hooks and hooks and hooks to keep grabbing people and bringing them into your world. And that's where the creativity lies, I think us as entrepreneurs. And I'm as guilty as anybody. "My creativity is in the next book, the next project, the next funnel, the next thing." And it's like, "No, I need to shift more of my creativity into the next creative, the next ad, the next video, the next message. The next podcast, next thing is going to bring more people into my world." And so, in fact, it's funny, Steven Larsen, he messaged me yesterday on Voxer. He was like, "Dude, in the last..." I can't remember two and a half years or three years since he left ClickFunnels. He's like, "We've launched 90 funnels." He's like, "Only like three of them are making any money. So, we're like killing all the rest of them, and I'm going to start focusing my time on just creating more ads to sell those three that are actually making the money." I was like, "Yes, that's exactly what I'm talking about." And so, for most of you guys, you have something amazing. You've created something in the past. It's sitting there on the shelf, or in your ClickFunnels account that made money at once and stopped, or made a little bit, but not what you wanted, so you stopped. The answer's not, "Go make a new thing." It's, "Go create more ads, go create more videos, go talk more, make more noise, get your message out there. Throw out more hooks and hooks and hooks until you find the right hook." Recently watching Dean Graziosi's video from Funnel Hacking Live. He's talked about his book, Millionaire Success Habits. And they spent a year and a half, two years driving traffic to that book, and it did. Okay. Never did awesome. And he kept trying different ads, trying different ads. And it was a year and a half, almost two years in that he did this ad that had a different message, right? It was just a shift on the positioning of how he positioned the thing. And that was the one that hit. And since that point they've sold 500,000 copies of the book or more. But it was just shifting the message. But he didn't know what messaging was right. It took him a year and a half of creating lots of hooks after hook, after hookup hook, after hook, before he found the one that blew it up. Right? And so sometimes we just stop too early. We try a hook, it doesn't work, we're like, "Oh, I'm out." It's like, "No, no, no, no. The product might not be wrong. The funnel might not be wrong. It's your hooks were wrong. Like how many hooks you can throw out today? Is it one? Is a two? Is it 10? Is it 100?" Like, go create more of them. Put more out there, make more ads, create more videos, make more images. All the stuff we're doing, all the things happening around the product around the funnel are as important, if not more so. Well, they're definitely more so for your longterm consistency in sales, right? I think it was really fun yesterday, as we were creating these ads, every single scene of the ad, we'd create the ad, and then we would stop and we'd create retargeting ad right there. Right. And so for one video, we'd have six, seven retargeting ads. Today, I'm coming in, we have a landing page we're creating. And so, I'm trying to get his picture. So we're coming here, we're getting a picture. I was trying to like, "Give me the best hook for the pictures." So, I wore red shirt and red watch and red shoes, because to be bright, right? And the picture, we have these colored, the big colored sticky notes, all these things. Because I'm trying to create a hook to grab people's attention. Right? And then Brandon's coming over with his video camera. And after, we had the pitches landing page, I'm going to create 30 different ads to get people to the landing page. Right? So it's going to be me showing them landing pages, talking about landing pages, and there's all these little micro ads will run on Facebook and YouTube and Instagram and everywhere. All talking about the picture that is the pitch on the landing page to get somebody to opt-in. Right? And so I'll probably create 30 different ads today, all going to the landing page that we're developing today. And that's it. Right? And I'll probably have 30 ads, and probably 20 retargeting ads. So, it's just like, here's the one piece of content. Right? The landing page. But then from that landing page, we go back and we create 30 ads, 40 ads, 50 ads, all just pushing to the landing page. And they're all dumb. They're little, they're fun. And we have no idea which one is going to work, which ones aren't going to work. So, we just make a whole bunch of them. Right? And that's the secret. That's the key to longevity. So, anyway, I hope that I hope that helps. Especially if you guys who were frustrated, sales are down, you trying very hard to get consistency. You want to make this more of a, instead of a hobby, more of a full-time job. It's shifting your focus from the next product to the next ad, and putting in focus in your creativity there. So anyway, I hope that helps. Cool stuff happening and hope you guys are having great holidays. And now that said, I'm going to go inside and take some pictures and create some hooks, and hopefully sell some more books. I appreciate you all. And they'll talk to you soon.
Click on the link below to discover “the most helpful guide” on how to promote offers. http://www.trustthelink.com/ Today I'm going to talk about launch jacking in affiliate marketing. Everyday people create products and they do launches. You can find these launches on a site called Muncheye.com Many times when someone views a new product they are not sure on it. They then go to Youtube or Google and try to get more info on it. When you launch jack your reviewing the product and hoping someone will buy through your link. I know what you might be thinking and that is what about the cookie? With #affiliatemarketing if someone clicks on your affiliate link a cookie tracks that person. Then if they buy you get paid because it's tracked through the cookie. What if they click on another marketers link then a week later click on your affiliate link and buy through you. Who gets the sale? It's a good question. Jvzoo, which is an affiliate marketplace the last cookie gets the sale. If the last cookie they click on was yours then you get the sale. If they clicked on your Affiliate link then a week later they click on another review site and buy through someone else they get the sale. Clickbank has the last cookie that gets the sale as well, and the Warrior Forum. You might be wondering how long the cookie lasts. With Jvzoo the cookie lasts for 30 days. This means that if someone clicks your affiliate link if they buy within 30 days you still will get the credit. If they clear their cookies then of course you don't get the credit. With #Clickbank the cookie lasts for 60 days. With Warrior special offers, the Warrior Forum the cookie lasts for 60 days as well. One of the challenges with doing this type of marketing is the rule that someone has to look at something 7 times before they buy. If you are doing a blog post or YouTube video that reviews a product you have 1 shot to close that person. If that person views your content and decides to not click on your click, you lost that person forever. This is why I'm a big believer in an email list. With an email list you can contact someone multiple times and this of course will increase your odds of making a sale. Plus there are many techniques you can employ to create urgency with a list and this can help you make a sale as well. Plus you own that list and nobody can take it away. Social Media platforms will change and that is why relying on them too me is risky. Another way to do launch jacking is to have an email list of people interested in a niche and then promote launches to that list. This way you can allow your audience to see that product over 7 times. You can also do some really nifty things to promote the product and your sales will probably increase. The next challenge with launch jacking is getting approved to promote the products. If you are a new marketer with no experience then it's harder to get approved. The reason why is product creators are not sure if your going to promote their product using shady tactics and if their refund rate jumps up that can hurt them. One idea to bypass this is to send the creator a personal video explaining how you plan on promoting their product and asking if they would please consider you. A video helps because it's creditably and your already putting yourself out there, which is much more than the average person will do. The next red flag with #launchjacking is the ethics that many people don't talk about or even think about.
This week on the Geniuses Of Copywriting podcast we have web designer-to-the-gurus (back in the day, purveyor of righteous memes, King Of Online Dating and eCom copywriting genius: Dave Miz. On this episode: Dave's early "pivot" to Warrior Forum web design that landed clients like Armand Morin and Frank Kern How Dave took the only thing he was actually good at - meeting girls - launched it as an info product to a list of 1788, and made $33K in a day The 'Cadence' trap so many copywriters fall into... how to bring the surprise and mystique back into your emails Dave left a 6-figure Wall St job to become an entrepreneur, got busy and has crushed it ever since. He is now the wizard behind the marketing campaigns of his clients and is somebody we can all learn from. Full episode & resources at https://GeniusesOfCopywriting.com/dave-miz
Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far. When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier. “He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe “This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier Some Topics We Discussed Include: All about our various bro-ships Shout outs to so many amazing people, well known in the online space Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks A call out to bring back Think Tank! What do bingo and a brewery have to do with how we got our start? We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better Listen as we revisit our first baller moment All the many times we mention Dan Ryan once again Is our podcast more like a spider web or a serial killer connection? Reminiscing about the $2K launches back in the Frank Kern days And much, much more! References and Links Mentioned: Members Pro Unicorn Equity Thrivecart Optimal Living Daily Podcast Jay Abraham’s Mindshift Challenge book Bacon Wrapped Podcast McMannis Duplication Flippa Empire Flippers BuyBizSell Roland’s EPIC challenge Dream 100 List Yoast UseTopic Wicked Reports Rich Dad Poor Dad by Robert Kiyosaki The 4 Hour Work Week by Timothy Ferriss No B.S. Time Management by Dan Kennedy The E-Myth by Michael Gerber Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A 3-Step Framework To Automate Everything - Aaron Fletcher
Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far. When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier. “He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe “This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier Some Topics We Discussed Include: All about our various bro-ships Shout outs to so many amazing people, well known in the online space Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks A call out to bring back Think Tank! What do bingo and a brewery have to do with how we got our start? We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better Listen as we revisit our first baller moment All the many times we mention Dan Ryan once again Is our podcast more like a spider web or a serial killer connection? Reminiscing about the $2K launches back in the Frank Kern days And much, much more! References and Links Mentioned: Members Pro Unicorn Equity Thrivecart Optimal Living Daily Podcast Jay Abraham’s Mindshift Challenge book Bacon Wrapped Podcast McMannis Duplication Flippa Empire Flippers BuyBizSell Roland’s EPIC challenge Dream 100 List Yoast UseTopic Wicked Reports Rich Dad Poor Dad by Robert Kiyosaki The 4 Hour Work Week by Timothy Ferriss No B.S. Time Management by Dan Kennedy The E-Myth by Michael Gerber Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A 3-Step Framework To Automate Everything - Aaron Fletcher
--Episode 16 - 9 Link Building Tactics That Work in 2020--Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo, and Jayson DeMers, CEO of EmailAnalytics, discuss 9 Link Building Tactics That Work in 2020.With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey.Links to things mentioned in the podcast:Backlinko Content Study2015 Moz StudyHAROThe Link Building Book by Paddy MooganThe Link Building side of Warrior Forum, if you want to explore the dark side ;)101 Link Building Tactics--New episodes go live every Monday, Wednesday, and Friday at 8am Pacific--
We’ll share our heartbreaks, failures, successes, and struggles with you as we build up our own bootstrap businesses. In this first episode, we talk about our journey up until now and who we are. What is Viddyoze and what is our story? What was the process behind starting Viddyoze? What is the process behind starting Viddyoze? What tools did we use when we started? Talking Points: What is “Just 3 Clicks” about? (01:34) Who is Jamie and what is Viddyoze? (02:05) What is our background? How did we get together? (04:00) The Warrior Forum (10:15) The humble beginnings (12:20) How Joey got his start in the field (16:31) Jamie’s early start into the field (23:25) How Jamie met David (29:00) Making software and apps (31:15) The importance of launches (36:00) Viddyoze launch (39:00) Quotes: “If there’s anything you’ve learned from this initial episode, it’s that we just get into it and we perfect it as we go.” - Joey Xoto “Anybody that started out in business, I think we all did the same; like I did it as well. When I started, I thought I needed business cards so I bought, like, a thousand business cards. But I literally, like, I probably gave out, like, three. People spend their money on things, they do it on things that you probably don’t need to do.” - Joey Xoto “When you start out you’ve just got to figure out what is it that you want to get across to your prospect, what is it that they need..” - Joey Xoto “Everybody has this thought that, I can’t build a business with a launch. I need to get away from launches. I need to build a business that builds itself. And 100% yes, but launches can have a significant impact and should be utilized throughout the entire lifecycle (in a lot of ways).” - Jamie Garside Resources: Viddyoze, website Viddyoze, Facebook Viddyoze, Instagram Joey Xoto, LinkedIn Jamie Garside, LinkedIn The Warrior Forum
Click on the link below to discover my number 1 tip to making money online. http://www.trustthelink.com/ Hey, today I'm going to talk about good email subject lines for introduction in affiliate marketing! What I am going to share with you today, you can of course use in email – but you can use them with anything. You can use it in blog post titles, Facebook posts, video content are really anywhere else. A good email subject line's job is to get someone's attention. One of our best weapons as internet marketers is curiosity. Yes, by pushing someone's curious button – you will be able to get more of their attention and that is a very valuable thing to have. I once heard that sales is getting someone to view things from you point of view. To do this you need their attention. One of the most overlooked subject lines has nothing to do with what you want to talk about. What you can do is legally steal what is already working. If there is something that is going on in the world that everyone is talking about you can use that. Maybe it's in politics having to do with Trump. You really are piggy backing on what is already working. If you are wondering how the subject line would relate to what your email is about you can tie it in. Here is an example,, whatever it is about Trump – he sure has a big Twitter following you can do by clicking on this link. Another good subject line is by going to forums in your niche. I'm in the make money online niche, so a good one for me is the Warrior Forum. You can view Forum posts based on views and the website is literally giving you good email subject lines that you can use for your business. They are already proven to work. I'm not a big fan of re-inventing the wheel, I prefer stuff that has been proven to work. Next up how about story based headlines will always work until the end of time. 12 year blogger takes down the giant company of Google in one move. Wow, that is a good one – doesn't that get your attention? We humans have loved stories since the beginning of time and will always do so. If you are an affiliate marketer you can also use the stories that are in the sales letter. They might not be in the first headline you might have to dig a little deeper. It could be in the testimonials, but you could write it in a way to get someone curious and make it interesting. The last idea is not very creative, but it works and that is just the results. Instead of getting fancy you can just run up the middle in the endzone to use a Football metaphor. How to double your Twitter followers using an easy technique. You really want to just talk about the outcome that your product will deliver. I hope you got some value from this video or podcast on good good email subject lines for introduction in affiliate marketing, if you did then please hit the thumbs up button. Also, if you are new to affiliate marketing or you are just not making very good money click on the link below to discover my 1 tip that I'm sure can really help today. What do you think it is? Bye for now.
Click on the link below to discover the number 1 tip to making money online. What do you think it is? Do you agree with it? http://www.trustthelink.com/ Hello, today I want to talk about how affiliate marketing works step by step with a cool trick that I feel can help you. Before I begin down below is a link and if you click on it you will discover the number 1 tip to making money online with affiliate marketing. In the most simplest terms affiliate marketing is when post a link and if someone clicks on that link and goes to a webpage and buys something you are going to get paid. Now there are a few other steps in this process and I want to break it down. A huge tip when it comes to marketing anything is pains and frustrations. If you are selling water in the desert and you see someone dying of thirst then there is a really good chance they want what you have. You first find the pain and frustration and you eliminate it with your product. There are many niches that you can go into with affiliate marketing, but I recommend the make money niche if you are new to affiliate marketing. The reason why is because you can document your journey and share what you are learning and it just fits I think. How do you find someone's pain and frustration, well 1 idea is to go to the Warrior Forum and look at the general forum and look at the threads by views. People are literally telling you about their pains and frustrations. This is a gold nugget when it comes to affiliate marketing. Step by step approach to affiliate I'm thinking of the Fast Formula because I like to go FAST. The f in Fast stands for your freebie. This is content you giving away that helps people in your target niche and gets you some credibility it could be a video, a post, an article, podcast, ebook, infographic or whatever. It's going to attract your ideal prospect. The A in FAST stands for the auto responder. The reality is most people don't buy the first time they see your offer. You are going to need some type of auto responder to contact someone multiple times, as the saying goes the money is in the list. S in FAST stands for Squeeze page or optin page where you can capture someone's email address. Can you guess what the T stands for? It is what everyone wants more of and that is traffic. There are many ways to get traffic, but a big secret when it comes to affiliate marketing is that if you know what you are doing on the back end then you will not need as much traffic. Usually in affiliate marketing there is a funnel where the front end product doesn't cost that much and the back end product or the deep sales can go for over $1,000 dollars. If you have a really good funnel that you will not need as much traffic, if your funnel sucks then you going to need a crap load of traffic to make the same kind of money. I hope this gives you some idea on how affiliate marketing works step by step . If you got some value from this video or podcast, then please hit the thumbs up button below. If you are serious about making money with affiliate marketing I've been at it for around 10 years, click on the link below or go to http://www.trustthelink.com/ to discover my number 1 tip to making money online. What do you think it is? Bye for now.
In This Episode: [01:45] - Simon talks about hosting big events for thought leaders in the Digital Marketing industry... [04:32] How he jumped into organizing such events... [09:11] Can events like this help newcomers to the industry? [10:45] That’s the secret sauce for people starting out? [14:57] Why being a part of the community is important. [18:15] PayPal problems are evolution, not revolution. [20:23] Facebook killed the Warrior Forum. [22:24] Different platforms and different strokes for different folks. [24:32] Real personal relationships are important. [27:16] Should you keep it natural or invent a personal brand? [37:08] Is the personal brand a myth? [38:08] The space is changing and SaaS is part of that. [43:08] How personal branding can compliment your company brand.
No one is exempt from the growing pains of starting and running a business. No matter how much you’ve got it made. Some of us even hit rock bottom. More than once. Ironically, those experiences are the chisel that shapes rocks into rockstars. In this episode, we spotlight David Schloss, owner and operator of Convert ROI — a multi-million-dollar advertising agency specializing in social advertising. He shares an inspiring journey full of entrepreneurial ebbs and flows including his near bout with bankruptcy, and the fateful Google search that started it all. Good luck walking away from this episode without feeling like you can move mountains. Episode Topics How David discovered his passion Dealing with massive spikes and massive downfalls What is SEO? When we block our own potential Why personal development is crucial to entrepreneurs There's a hot market for course junkies! The best way to get your foot in the door as a new service-based business The art of client retention Why David's business fell apart twice and how he recovered How David got his 1st client ranked #2 on Google in 5 days What good client communication looks like Developing a non-salesy sales pitch The disadvantage of being a digital native How he landed his first $750 per month client Turning a local network into $10.5K in recurring monthly revenue in 4 days How David successfully rebranded his agency and himself The building blocks of operating a successful agency Handling a Facebook bash with grace Inspirational advice for the struggling entrepreneur [4:45] Starting line: When David was a freshman in college, he Googled ways to make money online. He taught himself how to use WordPress and build Web 2.0 properties. [7:49] First sale: Six months later, he launched an affiliate site and signed up for Clickbank. He made his 1st sale after 90 days. His goal was $3k/mo. [12:18] He purchased and reviewed 50 products from Warrior Forum over 9 months. [15:56] “When I made that commission sale it was like the beginning of this newfound addiction.” [17:38] 10xing: Built a gigantic network of 10-page websites using the same framework. [18:49] Gaining momentum: At age 19, he had 50 domains on a massive dedicated server and was making $2,200/mo. [19:34] Discovering passion: "I felt like I was becoming an engineer because I was having to constantly coordinate stuff and figure out where it came from, but it was fun. And that's when I noticed, 'Wow I'm really passionate about this stuff." [21:39] Local networking: He mentioned he ranked websites to another member at a club meeting, eventually landing him his first client. “All I had to do was put it out there." [22:50] First Client: David got his client’s video ranked locally at #2 within 5 days. That became David’s 1st case study and repeat client at $750/month. [26:22] He performed the exact same process for nearly a dozen others over a year. [29:03] Pivot point #1: From 2008-2010, two people told David to get away from SEO and get into paid ads. He went all in. [31:11] Growing pains: During his first few years doing FB Ads, his business fell apart twice because of his sales process and inability to communicate with clients. [32:42] Hard times: His business lost sustainability so he got a job and worked 30 hours a week for 2 years. [33:28] All or nothing: In 2014, business went down then up and stabilized. He quit his job and went all in with no savings. [34:34] He still didn't know what he was doing wrong and was close to bankruptcy with zero clients. [35:16] Rock bottom: “On Halloween of 2014, I just remember sitting on the floor, crying my eyes out thinking ‘wow I can't even afford buying candy for kids ‘cos I have nothing.” David was 7 days away from having his car repossessed and being evicted. [35:52] Pivot point #2: On 11/1/14, he sent a message to all 750 of his Facebook friends offering to audit their ads in exchange for one piece of advice. He did 77 audits in 3 days—7 of them became $1500/month clients. [38:07] Perfect pitch: “It was the starting point of me believing in myself because then I was like ‘oh my god, I figured it out. I know what I need to say!” [40:46] "There's so much opportunity sitting literally within your immediate circle that if you just ask, you'd be surprised at the results you'd get." [42:20] Expert's Corner: David on Discovering and Reaching Your Potential Evaluate who you are and your values What do you like to work on? Who do you want to work with? Analyze where you are and where you want to be Hold yourself to it Realize it's a journey and the adventure's supposed to be fun [43:53] For those struggling: “It’s OK. It's part of the process. Trust the process and keep doing what you need to do because eventually you'll break through and you'll get exactly what you want.” [44:28] How David successfully rebranded his agency and himself. [44:55] How he got the idea to do a case study a month including one in late 2017 that lead to hundreds of people contacting him. [48:24] Challenge, discomfort, growth: The more David put himself in massively uncomfortable situations, the more his business grew. [50:16] Finding your passion and vision as a service provider. [52:06] Why mindset and personal development as an entrepreneur is important: “…Because you're gonna go through some crazy sh*t." Connect with David Facebook Instagram: @DSchloss925 David@convertroi.com David's Epic Case Study What’d you think? Give Joel some feedback on this episode, yeah? Joel@thewebinaragency.com Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content. Join ourFacebook group where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey. Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.
Warrior Forum: The Best of Internet Marketing from WarriorForum.com
Hey Warriors! This is our latest episode of Warrior Forum Podcast where we get down and RAW with the new Head of Warrior Forum, Gabriel Machuret. Tune in to hear all the goss with how it all started, from Scuda Diving Instructor to the Master of the Forums, and everything in between.
The secret to get people through the failure gap. On today's episode Russell talks about disagreeing with a designer on what a customer needs from Clickfunnels and how they were basically saying the complete opposite of each other. Here are some of the interesting things you'll hear in the this episode: Why listening to what customers want is a good idea, but how it can only take you so far. Why giving you're customer little wins on their way to their goal, will help them stick around. And some of the wins are that Russell is giving his customers to help keep them as members of Clickfunnels. So listen here to find out how to confuse activity with achievement to keep customers from leaving. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Alright everybody, welcome to Marketing Secrets. I’m here today in the Clickfunnels kitchen, the first time I’ve ever filmed in here. I’m excited. You guys want to see a quick view of what the kitchen looks like? Oh, there’s Dave. We’ve got a whole bunch of cool stuff. We actually built this kitchen because for a lot of the products we work with, for some reason we always need kitchen scenes, so we always rented different kitchens. And then we’re like, if we build a kitchen make sure we have a good scene so we can actually film stuff. So we do, but since we’ve had it we’ve never used it for filming. For today, I want to share with you guys something kind of interesting. And I want to make sure when I say this that it doesn’t come off bad. Because it has a good purpose, but it’s important for you guys to understand. Some of the background behind this, to set it up so it all makes sense to you guys. We had a designer that worked for us for a while to come on and help with user interface, UIUX, those type of things in Clickfunnels, a really smart guy. What he liked to do is call and interview customers. At first I was really excited. So he’d go and call 40 or 50 customers and interview them, finding out what they want, what they didn’t want. All those kind of things, which I thought was cool. We’ve never done that before. Some of you guys might have actually talked to him, which is cool. Based on that he was trying to build UI and structure based on customer’s feedback. A couple of things I found with it. One is it was kind of almost a frustration, because I came to him saying, “This is what I want to have done.” And he treated me kind of like if I was a customer, “Hey, cool. These are good ideas.” I’m like, “No, you need to do this because I’m not asking you, I’m telling you. I’m not a survey.” We always kind of went back and forth and in his mind it’s like, we need to find out what the customers want, which I agree with. But also this comes back to Henry Ford’s quote about if I were to ask my customers what they wanted; they would have said they wanted a faster horse. You have to also understand that customers don’t always know the vision where we’re going. That’s why we’re creating stuff, we’re visionaries. We know where we’re trying to go. So it’s kind of interesting, so he no longer works with the company, still an awesome guy, but that was kind of this frustration I had. I remember for a long time we’ve wanted to update our on-boarding in Clickfunnels, and we wanted to do a whole bunch of cool things we haven’t been able to do. This week is actually fun for me because we’re focusing on that. Another side story, I was listening to Growth Hacker TV, there was an interview with a guy who bought the Warrior Forum. He also owned Freelancer.com and a bunch of other companies. He was talking about how they grew to a billion dollar evaluation. And one interesting thing he said is that they buy these companies and then they look at the traffic coming through and spend a lot of time optimizing the processes inside the processes to make more money from all the traffic coming, which is kind of the phase we’re in right now. We have anywhere from 800 – 1000 new people a day that sign up for Clickfunnels, just organically. They’re coming from who knows where. And thank you for coming, I don’t even know where you came from but I’m grateful to have you here. And they’re coming in and we lose a bunch of them the first month, there’s a big drop off. After that it stays really steady, but there’s a big drop immediately. So we’re trying to figure out that process. How do we capture people and keep them in? There’s a lot of cool stuff we’ve done that decreased our churn rate, which is the number metric we look at. It increased our retention. But right now we’re in a big overhaul, how do we simplify the sign up process? How do we make everything easier? It’s fun, you guys will see some new stuff coming to Clickfunnels here in the next 60 days. A lot of new stuff will be coming live, which just simplifies the process and makes Clickfunnels easier to use. So we’re excited for that. But I was listening to this guy, and he talked about that’s what he was doing. They just worked on the optimization of the sign up flow and that’s how the companies blew up. They didn’t really focus on the traffic and these other things. And we’re always focused on the traffic. But it’s like, how do we make sure the funnel’s right so we’re not losing people out of the holes in the bucket? So with that said, there’s a bunch of on-boarding stuff that I wanted to do and I know Todd wanted to do, so we kept trying to get this guy to do that. We want prize, we want to do free t-shirts, we want badges, we want to gamify the process. And he kept coming back saying, “How does gamifying the process help the people get the end result? We need to get people to the end result and this is just keeping people busy in the middle.” And it’s funny, Todd mentioned that this morning to me and I Voxed him back, there’s this quote from Dan Kennedy that I heard back in the day that actually ties this in, but I couldn’t remember exactly what it was. So I ended the Vox and said, “I’m going to go find the quote and come back to you.” So I ended up finding the quote and I posted it there in Voxer and the quote said, “You’ve got to confuse activity with accomplishment.” Now I’m going to be careful when I say this because some of you guys are going to look at that and it might be frustrating or confusing or whatever. So I posted that and in the thing it said, Dan Kennedy, “You have to get your customers to confuse activity with achievement.” So Todd read that first before my Vox, and he thought I was saying, “Oh the designer was right. That’s just going to get people confused. Focusing on activity as opposed to achievement.” But if you listen to my Voxer, it was actually the exact opposite. So what’s kind of funny, me and this UI designer both said the identical thing but for the exact opposite side of the argument. He was saying you don’t want to give people activities that keep them from the achievement. And I was saying, you want to give them activities so that they feel achievement, so someday they get to achievement. You want to confuse activity with achievement. Does that make sense? So Kennedy said that, basically, as a retention strategy. People come in and are going to leave. He said, no you need to give them things to do, so they have activity that’s happening. Because the activity is what keeps them engaged. If we look at our Clickfunnels stats right now and numbers and things like that, the interesting parts are people that stick are people that have a custom domain, they log in at least 2 ½ times per week. There’s all these stats. People that stick are people that are going in and doing stuff consistently. So we know that’s the metric. People logging in and using it are the key. So how do get them to log in and use it? Well just telling them to build a funnel, you’re going to have achievement, you’re going to achieve a funnel. People will try for a little bit and then they’re going to leave because they didn’t achieve anything. Because the goal is this huge thing. The goal is you’ve got to eat the whole entire cow. That’s the goal. If you’re giving your customer the goal to eat the cow, the problem is they’re going to come in and if they don’t eat the cow really quick, they’re going to leave. So what you have to do is confuse achievement with activity. Give them activities to do that make them feel like they’re achieving something along the way. So they come in and you set the table, you give them their appetizers, they eat that and they achieve something. For us we’re gamifying the process. You come in, watch the video, build your hero funnel, we send you a t-shirt. So you had activity, so you felt you achievement, even though you didn’t achieve the thing you want yet. You felt achievement, which then drives you forward to do the next thing and the next thing, and the next thing. All of us want our customers to have the achievement at the end, the problem is that they sign up and then there’s the achievement, there’s this huge gap in the middle that they’re going to fall into, disappear and die. So because of that we have to confuse activity with achievement, because that activity will make them feel micro-achievement which will get them to the big achievement at the end. That’s the goal, that’s the message for you guys. As you’re creating your training programs, software, ideas, products, services, whatever it is you’re creating and doing, I want you thinking about that. You have to go and create activities that get people to feel small wins, small achievements so that it will drive them through this chasm, this gap, to get to the big goal, the big achievement that you want them to have. If you don’t have those, if you’re not confusing activity with achievement initially, they’re never going to get to the achievement. So that’s kind of the message for today. I thought it was kind of interesting. I thought it was funny that we both we had the same argument for why we wanted to do this on-boarding process. But he was saying it was a negative thing, but I was saying it was a positive thing. I think it’s very positive, and I think we all can and should be visiting it. So I hope that helps you guys, and with that said, have an amazing day. Go back through your programs, products, services, member’s area and figure out how you can weave those things in, because as you give people little wins along the way, it will give them the momentum they need to get the big wins. That’s all I got for you guys today. Thanks so much for everything, see you guys soon. Bye.
The secret to get people through the failure gap. On today's episode Russell talks about disagreeing with a designer on what a customer needs from Clickfunnels and how they were basically saying the complete opposite of each other. Here are some of the interesting things you'll hear in the this episode: Why listening to what customers want is a good idea, but how it can only take you so far. Why giving you're customer little wins on their way to their goal, will help them stick around. And some of the wins are that Russell is giving his customers to help keep them as members of Clickfunnels. So listen here to find out how to confuse activity with achievement to keep customers from leaving. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Alright everybody, welcome to Marketing Secrets. I’m here today in the Clickfunnels kitchen, the first time I’ve ever filmed in here. I’m excited. You guys want to see a quick view of what the kitchen looks like? Oh, there’s Dave. We’ve got a whole bunch of cool stuff. We actually built this kitchen because for a lot of the products we work with, for some reason we always need kitchen scenes, so we always rented different kitchens. And then we’re like, if we build a kitchen make sure we have a good scene so we can actually film stuff. So we do, but since we’ve had it we’ve never used it for filming. For today, I want to share with you guys something kind of interesting. And I want to make sure when I say this that it doesn’t come off bad. Because it has a good purpose, but it’s important for you guys to understand. Some of the background behind this, to set it up so it all makes sense to you guys. We had a designer that worked for us for a while to come on and help with user interface, UIUX, those type of things in Clickfunnels, a really smart guy. What he liked to do is call and interview customers. At first I was really excited. So he’d go and call 40 or 50 customers and interview them, finding out what they want, what they didn’t want. All those kind of things, which I thought was cool. We’ve never done that before. Some of you guys might have actually talked to him, which is cool. Based on that he was trying to build UI and structure based on customer’s feedback. A couple of things I found with it. One is it was kind of almost a frustration, because I came to him saying, “This is what I want to have done.” And he treated me kind of like if I was a customer, “Hey, cool. These are good ideas.” I’m like, “No, you need to do this because I’m not asking you, I’m telling you. I’m not a survey.” We always kind of went back and forth and in his mind it’s like, we need to find out what the customers want, which I agree with. But also this comes back to Henry Ford’s quote about if I were to ask my customers what they wanted; they would have said they wanted a faster horse. You have to also understand that customers don’t always know the vision where we’re going. That’s why we’re creating stuff, we’re visionaries. We know where we’re trying to go. So it’s kind of interesting, so he no longer works with the company, still an awesome guy, but that was kind of this frustration I had. I remember for a long time we’ve wanted to update our on-boarding in Clickfunnels, and we wanted to do a whole bunch of cool things we haven’t been able to do. This week is actually fun for me because we’re focusing on that. Another side story, I was listening to Growth Hacker TV, there was an interview with a guy who bought the Warrior Forum. He also owned Freelancer.com and a bunch of other companies. He was talking about how they grew to a billion dollar evaluation. And one interesting thing he said is that they buy these companies and then they look at the traffic coming through and spend a lot of time optimizing the processes inside the processes to make more money from all the traffic coming, which is kind of the phase we’re in right now. We have anywhere from 800 – 1000 new people a day that sign up for Clickfunnels, just organically. They’re coming from who knows where. And thank you for coming, I don’t even know where you came from but I’m grateful to have you here. And they’re coming in and we lose a bunch of them the first month, there’s a big drop off. After that it stays really steady, but there’s a big drop immediately. So we’re trying to figure out that process. How do we capture people and keep them in? There’s a lot of cool stuff we’ve done that decreased our churn rate, which is the number metric we look at. It increased our retention. But right now we’re in a big overhaul, how do we simplify the sign up process? How do we make everything easier? It’s fun, you guys will see some new stuff coming to Clickfunnels here in the next 60 days. A lot of new stuff will be coming live, which just simplifies the process and makes Clickfunnels easier to use. So we’re excited for that. But I was listening to this guy, and he talked about that’s what he was doing. They just worked on the optimization of the sign up flow and that’s how the companies blew up. They didn’t really focus on the traffic and these other things. And we’re always focused on the traffic. But it’s like, how do we make sure the funnel’s right so we’re not losing people out of the holes in the bucket? So with that said, there’s a bunch of on-boarding stuff that I wanted to do and I know Todd wanted to do, so we kept trying to get this guy to do that. We want prize, we want to do free t-shirts, we want badges, we want to gamify the process. And he kept coming back saying, “How does gamifying the process help the people get the end result? We need to get people to the end result and this is just keeping people busy in the middle.” And it’s funny, Todd mentioned that this morning to me and I Voxed him back, there’s this quote from Dan Kennedy that I heard back in the day that actually ties this in, but I couldn’t remember exactly what it was. So I ended the Vox and said, “I’m going to go find the quote and come back to you.” So I ended up finding the quote and I posted it there in Voxer and the quote said, “You’ve got to confuse activity with accomplishment.” Now I’m going to be careful when I say this because some of you guys are going to look at that and it might be frustrating or confusing or whatever. So I posted that and in the thing it said, Dan Kennedy, “You have to get your customers to confuse activity with achievement.” So Todd read that first before my Vox, and he thought I was saying, “Oh the designer was right. That’s just going to get people confused. Focusing on activity as opposed to achievement.” But if you listen to my Voxer, it was actually the exact opposite. So what’s kind of funny, me and this UI designer both said the identical thing but for the exact opposite side of the argument. He was saying you don’t want to give people activities that keep them from the achievement. And I was saying, you want to give them activities so that they feel achievement, so someday they get to achievement. You want to confuse activity with achievement. Does that make sense? So Kennedy said that, basically, as a retention strategy. People come in and are going to leave. He said, no you need to give them things to do, so they have activity that’s happening. Because the activity is what keeps them engaged. If we look at our Clickfunnels stats right now and numbers and things like that, the interesting parts are people that stick are people that have a custom domain, they log in at least 2 ½ times per week. There’s all these stats. People that stick are people that are going in and doing stuff consistently. So we know that’s the metric. People logging in and using it are the key. So how do get them to log in and use it? Well just telling them to build a funnel, you’re going to have achievement, you’re going to achieve a funnel. People will try for a little bit and then they’re going to leave because they didn’t achieve anything. Because the goal is this huge thing. The goal is you’ve got to eat the whole entire cow. That’s the goal. If you’re giving your customer the goal to eat the cow, the problem is they’re going to come in and if they don’t eat the cow really quick, they’re going to leave. So what you have to do is confuse achievement with activity. Give them activities to do that make them feel like they’re achieving something along the way. So they come in and you set the table, you give them their appetizers, they eat that and they achieve something. For us we’re gamifying the process. You come in, watch the video, build your hero funnel, we send you a t-shirt. So you had activity, so you felt you achievement, even though you didn’t achieve the thing you want yet. You felt achievement, which then drives you forward to do the next thing and the next thing, and the next thing. All of us want our customers to have the achievement at the end, the problem is that they sign up and then there’s the achievement, there’s this huge gap in the middle that they’re going to fall into, disappear and die. So because of that we have to confuse activity with achievement, because that activity will make them feel micro-achievement which will get them to the big achievement at the end. That’s the goal, that’s the message for you guys. As you’re creating your training programs, software, ideas, products, services, whatever it is you’re creating and doing, I want you thinking about that. You have to go and create activities that get people to feel small wins, small achievements so that it will drive them through this chasm, this gap, to get to the big goal, the big achievement that you want them to have. If you don’t have those, if you’re not confusing activity with achievement initially, they’re never going to get to the achievement. So that’s kind of the message for today. I thought it was kind of interesting. I thought it was funny that we both we had the same argument for why we wanted to do this on-boarding process. But he was saying it was a negative thing, but I was saying it was a positive thing. I think it’s very positive, and I think we all can and should be visiting it. So I hope that helps you guys, and with that said, have an amazing day. Go back through your programs, products, services, member’s area and figure out how you can weave those things in, because as you give people little wins along the way, it will give them the momentum they need to get the big wins. That’s all I got for you guys today. Thanks so much for everything, see you guys soon. Bye.
Chris and Fank welcome Moss Pauly who runs the Warrior Forum, which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers. Moss offers insight on SEO, SEM, conversion optimisation, AB testing, EDM marketing and more.
Chris and Fank welcome Moss Pauly who runs the Warrior Forum, which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers. Moss offers insight on SEO, SEM, conversion optimisation, AB testing, EDM marketing and more.
Online training courses are essential for entrepreneurs. All entrepreneurs want to provide the best products so that they can sell them effortlessly, but the problem is they don’t know how to start creating one or, they have started creating, and they're having a hard time finishing it because they want it to be perfect. In this talk with Bob Bly, one of the best in the field of copywriting and Internet marketers, Bob shares steps on how to create your product and the different modes of delivering them to your target audience. One of the ways is audio which provides a more natural and less polished product, this is what the audience likes better. Key Takeaways If all your messages are sales messages, people will be turned off. If you make a percentage of the messages pure content that provides useful information people will appreciate it more. They'll become more loyal, bigger fans and they'll buy more. Slightly over half of your emails should be pure content and the other half should be pure sales messages. There are four learning modes of online training courses; audio-listening, video-watching, reading, and experience. First, you decide if online training courses or other products should be audio or video. Different subjects demand different media. Different learning modes can be mixed throughout your online training courses, depending on what your customers prefer. You can't please everybody all the time, which is why you mix it up and make things in different media. It pays to have your content in multiple formats, for example, online training courses can be audio, video or an ebook You can put together any information product without writing a word. The finished audio product has a higher perceived value than a book, particularly when they’re online training courses. A preferred method of selling is to generate hot traffic and to send emails from my lists and my affiliates' lists to my landing pages. The Process of creating online training courses Define the topic or problem. It could be a problem that needs to be solved or a skill set you possess. Make an outline listing all the key points with either bullet points or a list of questions about how to create online training courses. Use several options for recording and producing the audio for your online training courses Another method is using Facebook as a way to outline key information and figure out what should go into the product. This should be based on what people want to know. Put up your own little survey page where you ask for input and list topics. Publishing newsletters will make people talk to you and ask questions. Those questions tell you what they want to learn. Creating mp3 and the recording Be invited to some venue, such as an internet marketing conference or a trainee association meeting, to speak on your topic where it's a big event and they're recording it. Deliver live in front of groups, it has the energy of the live audience feedback. Work with a partner who can be either be the interviewer or a fellow subject matter expert. and essentially to have the interview or conversation which is much more dynamic Packaging an audio Sell as a stand-alone product. Bundle it with your other products, it can be sold for a higher price since it has a higher perceived value. Not editing your audio/video may keep its spontaneity and help you finish the product in a much faster time. The audience likes things that are more natural and less polished. Books are the only medium where a higher professional level of production is demanded. Put a really good 2-minute excerpt of your online training courses, as an autoplay video on the landing page. Luis Congdon: Today, you're going to be meeting copywriter extraordinaire Bob Bly. He has published over 89 books all under well established publishing companies. He has written for over hundred different clients. He has given seminars all over for the US army. He's been on national TV multiple times. This guy is truly a legend. His brain is just packed full of so much knowledge and we're so excited to have him here to give us some lessons about how to create a product. All right! We're here with Bob Bly. It's so great to have you on the show. Are you ready to launch Bob? Bob Bly: I'm very happy to be here and I am ready. Luis Congdon: It's really awesome to have you here. I've read some of your copywriting books. There was one that's like a handbook of online training courses for copywriters. I have been following your stuff on Facebook and what's really interesting is that we've had Ben Settle on the show who is one of my friends. I love his stuff. As I've been following you, I noticed that you both have two different methods for using email. I found that this was really cool because this kind of spurred this whole conversation that went from Facebook to the Warrior Forum. Tell me how you and your work with online training courses differs.Sell your reputation, not your online training course Bob Bly: I worked with a lot of the more mainstream internet marketers, such as Health Sciences Institute's, Newsmax, Agora Publishing, and Dr. Sears. What these guys found, is that if all your messages are sales messages people will be turned off. They will unsubscribe and your sales rate will actually go down. If you make a percentage of the messages pure content with useful information, they will appreciate it more. They will become more loyal, bigger fans and they will buy more. I think slightly over half of your emails should be pure content and the other half should be pure sales messages. It has been a difficult choice, but based on the economy and a lot of personal experience and observation, by me and my clients that this is what works the best. Luis Congdon: Booyah Ben! I hope you're listening because you just got beaten in the email game. Bob Bly: Nobody beats Ben in the email game. What I would say is maybe he misrepresents himself because he says, "Every message should sell". And yes, he does sell at the end of a lot of messages, but when reading them it's obvious that there's a lesson, some great content, and a story. They're really not pure sales messages. So I think, whether he admits it or not, he sort of follows this rule.Selling your product or online training courses First, you decide whether the product should be audio or video. Then think about the method you'll use to teach your online training courses. There's four different learning modes which are, audio-listening, video-watching, reading, and experiencing it. Different subjects demand different media. For example, if you're playing golf, you pretty much have to do a video. People have to see the swing. Like there is a guy out there named Bill Dewees who teaches people how to do voice overs. It's got to be done through audio. You need to hear him do it. For other topics to put in your online training courses, it's really your choice. The reason I mix it up is two-fold. first, you do have some customers for whom the audio method of learning is their preferred mode. They don't want to read a book or watch a video. Luis Congdon: What?! People don't want to read books? Bob Bly: Yeah! Can you imagine that? It's actually upsetting to me as a book addict. Luis Congdon: You know what we should try doing Bob, is we should try splintering a book and posting it on Facebook. Just do short versions of the book, like parts of it. Maybe people would read it that way. Kamala Chambers: It’s like one paragraph of your book at a time. And I think you have 85 books or something, Bob. That would take a long time. So when you're putting out content, are you talking about selling them on amazon? Are you selling audio products or online training courses on any membership sites? Where's your preferred place to sell your information?Using audio for your online training courses Bob Bly: Well I have published 89 paper bound books with major publishers in the industry. One reason I do audio is because some of my customers want that. It never fails. I'll send out an email advertising a new e-book and I'll get people asking, "Don't you have this on audio?" Or I'll send out an email advertising a product through audio and the person will say, "I don't want to listen to it. Do you have it in book?" You can't please everybody all the time which is why you mix up and make things in different media. - Bob Bly I know you guys are too young to remember Howard Shenson, who was very big in information and consulting in the 70s and 80s, but he made the statement, "People will pay over and over again for essentially the same content in different formats.” So that's why it pays to have your content in multiple formats. That's why I like audio. The other reason I recommend audios to other people, is that a lot of people approach me say they want to get into information marketing, but they either can't or don't want to write. They find it an exhausting mental chore to needs be avoided at all cost. And I say to them that they could put together any informational product without writing a word and of course ironically, an audio is much easier and quicker to do as well. I do have products on Amazon. I do have a membership site as well, but really, my preferred method of selling online training courses is to generate hot traffic and send emails from my lists and my affiliates' lists to my landing pages. Some people prefer the Agora Publishing model. The model works the same way, by building a responsive house list, making deals with affiliates who have also done responsive house lists reaching to the same audience, and market your products by sending emails. This will drive the traffic to your product's landing pages. Kamala Chambers: Fantastic. So, how do you go about creating these products and online training courses? This is something that I teach also, so I'd love to hear your perspective. The big thing about it is really deciding what you're trying to sell to your audience. Through whatever it is that you're creating, what's the problem you're trying to solve or are you really aiming to support people through that process? So, I'd love to hear a little about your process when creating an audio products and online training courses. Creating audio products and online training courses Bob Bly: First, I define the topic or problem to be covered in the online training courses. Sometimes there is a problem that needs to be solved. Sometimes there is a skill set they want to master, but it's normally one of those two things. And so I open up a word file. In all caps I write the problem, trying to make it sound a little bit like a title. Don't really worry about it too much if the title isn't finished yet. Then I make an outline listing all the key points that I think someone would want to know. Let's say I was doing online training courses about book publishing, one of my key points would be, "How to write a book proposal" and other one would be, "Where and how to find a literary agent.” So, I make an outline that has these two key points. And then once you have that outline, you have several options for recording and producing the audio. I could get into what those are if you wish, but I always start with an outline. You can either just use bullet points or have list of questions. Luis Congdon: You know, a method that I've really loved is using Facebook as a way to create the outline and to figure out what should go inside of the copywriting. The first digital product I ever made was about podcasting. I created a Facebook group, that was completely free, for podcasters teaching them all about podcasting. Everything related to podcasting was posted inside this group. The podcasting aficionados, the fans, and the people that do it every day, joined this group. They started asking questions and I started taking note of the questions that came up repeatedly. Sometimes, I would create polls or I would go in there and ask a question to see what kind of feedback I would get. Or if I didn't know an answer but I saw this question being asked a lot, I'd go and ask it. I would find out what the answer was from other experts and then later, once I had all the content and knew what everybody wanted because I'd been checking out this market for a while inside of Facebook, I had a program put together and my outline was pretty much pre-made for me by the people who needed the product itself. So this makes it very easy to sell it back to them and you can feel confident when you say, "This is what you guys have been asking for. So here it is." You can do the same for online training courses as well. Getting feedback is essential to improve the quality of your online training courses Bob Bly: That's a smart method that people will love. There's another method where you put up your own little survey page, but not using SurveyMonkey. It’s just a little landing page where you ask questions and list topics about how you can increase the quality of online training courses. Let's say, the topic was climbing Mt. Kilimanjaro. The questions are: 1. Do you want to know what gear you need? 2. What's the best way to get to the mountain? 3. What kind of guides would you hire? You ask them to say, "This is important, can you drive? There is a lot of traffic there.” Then you can reward them by saying, “If you fill in the form and click submit, we'll give you a book that will tell you more.” That's another way to do it, but I like what you suggested even better. I have a medium to a medium small list of 65,000 subscribers. So when I publish my newsletters, I get a lot of white mail. I get a lot of people replying to these emails. I find out from what they say, what they want to know. People ask me questions by phone also, but mainly by email. Those questions tell me what they want to know about and what will go into your online training courses.Surveys to understand the market to sell your online training courses Kamala Chambers: Well, surveys are so powerful and I just want to reiterate that we should never underestimate the power of a survey and understanding your market. You could put out audio products all day long, but if people don't want it if they're uninterested in it and they're not hot to buy it, then what's the point? I think it's just absolutely important and necessary to first survey your audience. Find out what they want in your online training courses or track your audience, just like you were saying Luis. Another thing to note, is that when I've created my first info product I was a coach and I'd find myself repeating the questions to clients and getting the same answers over and over again. So I said, "Well, I'm just going to record this." Then, it was so much easier that I could just get passive income from online training courses, rather than having to be a one-on-one coach. Bob Bly: Well first, if you don't mind, I don't think we should talk about how to create online training courses, because the outline and the questions are the raw materials for it. But how do you actually create the mp3 file and the recording? Well, there are a couple of options for doing it.The two best methods to sell your online training courses One of the best ways is to be invited to some venue, to an internet marketing conference or a trainee association meeting, to speak on your topic where it's a big event that they're recording, you make a deal with them. Normally, they have you sign something that says they make all the money from the event and they keep the recording. I say to them, "You can do all that, but I also get a copy of the mp3 and I co-own the rights." A lot of my informational products are audio and video files that I've delivered in front of live groups. The advantage of that, is that it has the same energy and feedback of a live audience. So that's one method. My favorite method is to work with a partner who can be either just the interviewer or a fellow subject matter expert and essentially to have the interview or conversation. This is much more dynamic than just you sitting in a studio by yourself, reading the bullet points and questions and then answering then them. This is very monotone and won't keep the listener interested. Those are 2 of my favorite ways to sell them. Luis Congdon: Sounds like podcasting to me; in its early days. You know, one of the things that I see a lot of people do that is really powerful, is link to do a podcast. This is a subject that I'm passionate about. I'm very passionate about using podcasting to sell online training courses. I'm known as the podcast guy. I'm known for being Facebook organic and building a business on Facebook that is all organic. However, whenever I tackle these subjects, I'm kind of like a technician and I spend a lot of time with it and it's not what most people will do. And so the product that needed to be created is answering the question, "How to do these things?" And they're very specific. And people wouldn't really want to pay a lot of money for it or only a few people would end up buying it. And by so surveying the audience, I was able to find out more of the global stuff. I mean, that's really what you're getting out there. Right Bob? Bob Bly: Yeah. I'm not used to podcasting, although my younger son is a podcasting addict. So those are couple of the ways that we create online training courses. Market your online training courses - Define your demographic In terms of selling them, different people will use different mechanisms, but I will either take an audio and sell it as a stand-alone product or I’ll bundle it with other stuff I have. When you do something that's bundled in multimedia, you can charge a higher price as it has a higher perceived value. So those are the two ways I packaged an audio product. I still offer them both as a downloadable mp3 and in a CD format, which a lot of people do not do anymore. Kamala Chambers: The new thing is flash drive. You can just drop ship them a flash drive. Do you ever do that for your online training courses? Bob Bly: No. We either let them download the mp3s for the online training courses or we send them a CD album. My demographic is older and lot of them like to put a CD in the radio of the car and listen that way. The younger people will tend to want a digital form of the online training courses for one of their devices like a laptop or an iPad or they’ll download it to their iPod. Kamala Chambers: Yes. It's really important to know your demographic and how you deliver your products including online training courses. That's another reason to do a survey. That's one thing that I ask when I put out a new product. I always ask, "How do you want your information delivered to you?" I'm really surprised sometimes. Some audience, they just want videos, some want the flash drives, some want the audio, and then its blend for others. So I think it's important to appeal to your audience and mix it up too. Really great stuff! So I want to throw this in there. This could be really easy. The first time I put out a product I had a headset and I had whatever recording software came with my computer. I have a Mac so it was garage band style. Just open it up and started recording. It can be as easy as you want it to be or you can make it complex. You just and your friend like Bob was talking about. Have your friend in the room with you and then have someone who's also an expert. You guys can banter about it and get stuff out that way. So Bob, anything else about creating online training courses before we get into selling it? Bob Bly: What I do when I'm doing it, with a friend who's really a pure colleague and also knowledgeable in the topic, we tend to sit at a table with a nice high quality digital recorder. Each of us has a nice high quality digital microphone. And we have a conversation about it. And one thing that shocks people, we don't edit it. It is pure raw, right off the first draft and it has the spontaneity that a lot of editing will take away from it. And also we can do it in much faster time. And just to give you an idea of the numbers, one of the early programs I did with my partner Fred Gleek, I think we were recorded it for maybe 5 hours. That was our complete labor in it, no editing. That time, there were no mp3s. We gave it to our fulfillment house to do CD's and we sold well over $120,000 in sales worth of those online training courses. So in an hourly rate, that's pretty good. Luis Congdon: You know, that's awesome and I can't believe you just told us that you don't edit your stuff. I mean, Bob, shouldn't everything be edited these days? We want to look perfect in front of everybody.Market your online training courses - Consider audience preferences Bob Bly: It's funny and I worked in the corporate world in the late 70s. We were taught if you're going to do a marketing video, it has to be as close to broadcast quality as possible, but today that's not true. People do videos on their smartphones with their webcams. In the current state of business, people have come to like things that are a little more raw, natural, and less polished. - Bob Bly It's very strange to me but that's the way it is. Luis Congdon: Yeah. I want to agree with you on that because it totally reminds me of when we launched a program and there was this big global thing that was happening with podcasting, and I was wearing a blazer a button up shirt. The way it was received was not as great as I wanted it to be. And the team that was producing this and helping us put this thing on came back and said, "Luis, I think you should wear either just a button up shirt or a Henley so it's just a shirt with 3 buttons and long sleeves And I did that and the reception was phenomenal. They really stressed, just bring them in your living room not in your office. Bob Bly: Now, I remember the first time I gave a talk recently without a suit and tie, I was in shock. I said, "How could I be doing this?" But that's how all the speakers dress. The formal is gone and the only medium where I think a higher professional level of production is demanded is ironically, books. Luis Congdon: Yeah that's true. I get angry anytime I see a letter that shouldn't be there. It's true though. If I'm reading a book, I'm like, "Why did this person misspell that word? Do they not know that "there" should be spelled that way? I'm going to write it up. I don't know if I trust this guy anymore." Bob Bly: That is the problem. In writing the standard is higher. I had someone called me up and complain about one of my books. Luis Congdon: They called you? Bob Bly: Yeah. They said on page 3 and 33, you misspelled whatever. I said, "Not for nothing but that book is a hundred thousand words long. You know what error rate that is to have one misspelled word out of a hundred thousand?" And I did the math for him but yet, when people see a typo, they have a very negative reaction. If you noticed, none of us wants a regular job on this callI. If you're looking for a job and you have one typo on your LinkedIn profile or your resume, that's it. Luis Congdon: Done. So now, if I go back to this book Bob, how you corrected or -- Bob Bly: No because it was not an eBook. It was a paperback book published by my regular publisher and there were 5,000 copies in the warehouse. Kamala Chambers: Of course. Bob Bly: So I wrote them a letter and said, "On the next printing, could you fix this?" Whether they actually will remember to do that is another story. Kamala Chambers: Well, before we wind up, any pro level tips you want to give to sell your audio products? Luis Congdon: Any last tips that people should know about the How to be a copywriter. Bob Bly: I have found that with video and audio, if you can find one or if you have one, putting a really good 2-minute excerpt as an autoplay video on the landing page really helps. Give them a little sample. And we do that with a lot of our audio and video files. Kamala Chambers: Awesome. Well, it's been so great to have you on the show. Luis Congdon: It’s our pleasure to have you on the show. Thank you so much for your time Bob. Bob Bly: I really enjoyed it. Read MORE - Click HERE MUST HAVE RESOURCES Free Gift From Bob Bly – Make Money Online Report Write & Grow Rich – Earn Money Writing Become An Instant Guru – Build Your Fame Launch School – Create and Sell Your Own Online Training Courses
We're promising your listeners MASSIVE, and I'm talking massive with a capitol "A", massive increases in speed and productivity. That's the main thing. So that they can sell more, faster, automatically. You can either make more money, or make way more money, in the same amount of time, or you can make the same amount of money and cut your time down tremendously, ten times or more, if you use the business tools that we're talking about today. A lot of times you can do both too. The way that I kind of developed this, I've always worked out of my home. I've been in business, formally, for over 40 years, never had a job, always worked out of my home. I was always averse to a lot of employees. Now it has changed, but I got to $1.2 million a year with one part-time temp person. This was, at the peak, about 150,000 subscribers asking me questions every day and 30,000 customers. So, these are the business tools, what we're going to talk about today, that allowed me to do that with only one temp person. Here's the thing. When I started hiring people, that's when my accountant called me. He said, "Hey Tom, you've got too much retained earnings." I said, "I've got too much retained earnings? That's good right?" He says, you're going to have to pay more taxes now because you've got too much retained earnings. I'm thinking, "I'm keeping my nose clean. I'm not buying yachts, airplanes, and everything else, and now I've got to pay more taxes?" He said, "Yup." So, that's when I got mad. So I started hiring people. I thought, "I'd rather hire people and take a load off of myself, instead of buying bombs." That's when I started hiring all of these people. Speed The first thing is, I'm a big stickler for speed. Speed to market and speed with customer service, because I'll tell you now, people hardly want to fill out a form anymore because they feel like no one's ever going to answer them. They figure it's going to be two months before they get a reply. So I've built a lot of my fortune because I just Boom! I really hit and take care of customers really fast, and prospects really fast, because nobody else will. So, they'll buy from me because they get really fast service. One of the tools, that I have been using since 1997. I don't know how many years that is; that's 19 years. We figured out the other day, just an estimate, the best we could. It has saved me 7 million keystrokes in that amount of time, and carpal tunnel for sure! The name of the program, for a PC, is called ShortKeys. This is the first class that I teach at my big mentor program because I don't want people fighting with their computer. There's only so much psychic energy in a day. I want you to use it to create products, write sales letters, and talk to customers, and all of that, not fight with your computer. I was crying about, "I have to type the same crap over, and over, and over again." So, my young geek, Ilya, the little Russian kid that I recruited out of high school. He's a little smart-aleck too. He'd say, "Shut up," and then he'd go, and he brought back ShortKeys for me. Basically, it's called a macro program. Now, for the Mac computer, the Apple computer, it's Keyboard Maestro. But what it is, I can make a little keystroke combination, like G1, and that's GreatInternetMarketing.com. It doesn't have to be just a website link. It could be "War and Peace,", or anything that you type a lot. My motto is that if I get the same question more than once, I make the answer into either a short key, which I use a lot. Anyway, ShortKeys and Keyboard Maestro will save you just an enormous amount of time. There are days where you will be tired, and cross-eyed, and trying to get your work done. Well, the short key is going to type the thing properly every single time. In fact, we make our employees use it because I don't want to be paying them an hourly fee to just type the same stuff over and over again. So, you should have your employees use it also. ShortKeys and Keyboard Maestro. That's your first tip. We're only talking $20 for this thing. A one-time fee! It's crazy! Signature Files The next one is right in front of your face, and I use it even more than I use ShortKeys. It's called a signature file, or a "sig file". Everybody knows that's just an appendage to an email that has your name, and email, and a blurb about your stuff, but that's not all you can use it for. If you have a program, or an email client, that will have unlimited signature files, I have probably 200 or 300 stock answers to things. Even if I had them in a file, where I had to think about it, "Where was that answer," and I had to go find it, copy, paste... No, I just lost my train of thought. But, if you email me a question that I've heard all of these times, I can go "Reply > Insert Signature > Pick it Out of the List > Hit the Button > Boom!" That's the speed, and people can't believe it. They can't even believe that the email got to me and they already got their answer back. That's impressive to people. In today's atmosphere, when nobody gives a darn about anything. "We'll get back to you at our convenience in 48 hours." I could be dead in 48 hours. I don't have time for that. I'm old! So, signature files. Gmail only gives you like 4 or 5, but Outlook... If you have Outlook, for Mac or PC, you have unlimited signatures, and it will do all kinds of other stuff for you. I don't know of any of the other ones. I just know that if you use that function, it will totally transform your business at speed to market, and taking care of people. Automatically Selling Up-Selling The first thing is called "up-selling". When you buy one product, they offer you fries with that, right? But, that should be automated. That should be, "Bam, Bam, Bam," and if you do it right, you're going to make 30-50% more. Every time I do it, 30-50% of the people take advantage of the upsell. I'm just going to mention the upsell theory that I go by to get that result. Let's say that Daniel was going to do a speech, and he wanted to buy a new suit. He went down to Today's Man, and he's going to pay $600 for a suit. He goes in there, and they say, "Hey Daniel! Anybody that buys a suit today is going to get 2-for-1 on shirts and ties." Thirty to fifty percent of the people will go for that deal, but here's why. Daniel already had a $600 price point in his mind, and the deal that they offered him was a lower-priced product. It was related to what he was buying in the first place, and it was a deal. If you do those things, a lower-priced product that's related to the initial product and it's a deal, you will always do 30-50% more business. Of course, I can't guarantee it, but I can't remember one that I didn't at least do 30%, and I've been doing this at least 24 years. A lot of times, 50% of the people will take that deal. Now, you need to automate that with your shopping cart system, or whatever you happen to use. That's called "point of purchase," by the way. So, you automate the "point of purchase upsell". Thank You Page Selling There's also "after the sale upsells". This is a very little-known one. It's right in front of you. It's called "thank you page" selling. Anytime you sell something, you should have a "thank you page", right? If you do, why just say, "Thank you for your sale. Goodbye," you know? No. [bctt tweet="The easiest person to sell to is the one that has their wallet out already." username="danielhall"] Of course, they call it, "Do you want fries with that?" This is almost like Columbo. Do you remember Columbo? He knows the killer, and then he walks away, and the killer is relieved, and Columbo is like, "Oh! One more thing..." That's what "thank you" page selling is like. On that page, I might have, "Thank you for dealing with Antion and Associates. Why not check out these other fine colleagues of mine." I might have a Daniel Hall affiliate thing on there, or something related to what they just bought, where if they click and go buy something, I get an affiliate commission. That's all automatic. You're wasting that "thank you page" if it just says "thank you". Add Finance Options Also, you must add finance options, automatically to your sales, or to your bigger-ticket sales. But, when I say bigger ticket, I think we sold 700 of my WordPress courses for $97, or that was the price if you paid it all at once, but 180 people took a 3-pay deal at $39. In some places, the economy is tough, and you've got to realize that. They paid a $17 spiff just to be able to pay in three payments. Let's say that if I didn't have the finance option, I still would have gotten 100 of those people. I still would have lost 80 of them. If you multiply 180 times $117, that's would come out to another $18,000-$19,000. If I didn't have the finance option, and people were holding tight to their credit card, they would have said, "No, I'll just wait." You must have a finance option. But, when I first did this, before I had the shopping cart, I was so disorganized. I would take the first payment and then lose the paperwork. Then, I'd find it six months later, "Oh God! I was supposed to charge this guy $99 a month, and I didn't do it." Now the shopping carts will do it automatically, every 30 days and pound them to death if their expiration date goes bad, but all of this is automated so that I don't lose any sales because of it, and it makes more sales. So, you've got to get your selling automated, and then we can kick into auto-responders, which is selling after the sale. Auto-Responders Let's talk about automatically selling. [bctt tweet="Auto-responders, obviously, are one of the most powerful things ever invented." username="danielhall"]If you ask a bunch of marketers that have been around as long as we have, it's just crazy-powerful. My philosophy is I give people service, service, service emails, so that they're used to getting emails that help them. Then, when I ask them to buy something, they're not upset. You see? Auto-responders do that for you. This is just a smattering of the things we use to automate the business. There are tons more of them, and a lot of them are cheap or free. You just have to implement them. You know, you get one or two additional percentage points in sales a month, that adds up over a year. That can be a car payment. That can be saved for your kid's college. I mean, it's clear money. It's money that was there, and if you didn't go and pick it up, it's your fault. That's especially true if you're new at this. The better you do these things right from the beginning, the faster you won't be new anymore. The faster you'll be a respected member of our community, because you know these things, and you implement them, and you've got money in the bank. A few More Tips to Automate Your Business There are all kinds of things that we use to format things correctly. I've got 20 or 30 of them in this new book I wrote. It's a 60-page eBook that outlines all of the stuff that I cover in my mentor program that people pay like $8,000 to get. I was sitting down one day and thinking, "I've been teaching this for years to people, to increase their productivity, but I never turned it into a product." The book is called: How to Automate Your Business. Another thing is, I used to have a book called Click that kind of dominated the speaking industry for 10 years. But, it got so big that it was 1,042 pages. By the time I did it in one part, the other part is obsolete, so I am trending my business with more and smaller products that I can get out fast, and edit fast, so that if they change I can fix them fast. However, there's another important concept here called "consumption". At 1,042 pages, I was overwhelming people. Especially in the early days, I was the only guy around. With all of this stuff that you get hit with, from JV Zoo, and Warrior Forum, and all these places, you just get buried. So, 1,042 pages were just too much. I started doing very tightly laser-focused books, but not little crappy 10-page things, though. These are like 60 pages and illustrated, and they teach you things like how to maximize your cell phone. There are a bunch of cell phone tricks that people just haven't been taught, like how to go way faster with your cell phone. I just came out with this, and people are loving it. It's making them go way faster, and it's giving them the time to work on the stuff that brings in revenue. That's the important stuff. Connecting with Tom The main website for my big mentor program, that has all of my contact information and a downloadable learning brochure that has lots of tips in it, and there's a video people can watch. That's at GreatInternetMarketingTraining.com. The other thing is, I invite everyone to attend my variety show at 10 pm EST on Sunday nights via Facebook Live. I'd like to warn people that it can get a little bit out of hand, though, because one of the sections is "A-Hole of the Week". So, I get a little bit mad at people who do some bad things, but then there's a hero of the week too. I also give a professional speaking tip, and internet marketing tip, a self-defense tip; that's because I have a site called Brutal Self Defense. I've been a lifelong martial arts type of guy. We also have a "Fake Sponsor of the Week,". That's where I show you a place that's definitely not sponsoring us. So, it's a lot of fun. That's at 10 pm EST, Sunday nights, at Facebook.com/Antion. Resources Tom's Book: How to Automate Your Business ShortKeys Keyboard Maestro Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
What I learned 10 years ago that still sends tens of thousands of visitors a day to my websites. On this episode Russell explains how he learned that having affiliates is easier than being a ninja. He also explains why having affiliates can help your business grow faster. Here are 4 cool things you will learn about in today's episode: How Russell learned about affiliates and how to use them to grow his business. Why having a good affiliate program is important. Some cool launches that are happening today. And what kind of surgery Russell is having today. So listen below to learn all about the importance of affiliates for Russell's business and your own, and also hear about some exciting new launches happening today! ---Transcript--- Good morning everyone, this is Russell Brunson. I almost just got in a wreck, but because I survived I thought I'd jump on here real quick and hang out with you guys today on Marketing In Your Car. Hey everyone, good morning. I'm feeling horrible right now. We've got a lot of fun stuff happening. I don't know if I mentioned on the podcast or somewhere, but we're building out some sales funnels for Marcus Lemonis, so I had Wynter Jones, one of my favorite people and an amazing designer, I had him fly out to Boise this week to work on it. So we've been working funnel hacking out hours, so every night we get home at 1 or 2 in the morning. Today it's Wednesday, so it's been two nights in a row of super late nights. This morning I have Frenectomy surgery. I think that's what it's called. This little thing in my mouth that I have to get snipped and I really am not looking forward to it, in fact I've been postponing it now for a year and a half. And today is the day of reckoning. I've got no choice, I've gotta do it. I think I had 4 hours of sleep last night, now I'm headed to the dentist, to go get my mouth chopped up. I was half asleep driving, and all the sudden traffic stopped and I was still going so I had to skid on my breaks, and then I thought hey if I survived that, I should definitely jump on with my friends and talk about something cool. So that's what's happening today. I hope you guys are having a good time. We are working really hard on launching the new Clickfunnels affiliate center, which I'm really excited about. I remember when I first got started in this business, and I don't know about you guys, but when I got started I was observing everybody doing stuff and talking about stuff and I was watching everybody making money and I didn't know how to do it. I was so sold on the fact that it was happening and I was just amazed by what everyone was doing. I had been creating some little products; I was selling stuff here and there and doing all sorts of things. And I remember back in the day there was a forum, it used to be awesome, it's super lame now, but it's called the Warrior Forum. Back then all the best marketers in the world would hang out there all day and talk marketing strategy which is cool. You go there now and it's this horrible place with a bunch of people that don't know what they're talking about complaining about things, so it's no longer awesome. But there was a day and time when it was awesome. So I'm hanging out in the warrior forum and there's all these people talking and sharing and giving and it was so cool. I remember this one post this dude wrote, the question was, “What's your favorite way, what's the best way to get traffic?” and I was trying to learn how to do traffic at the time, this is pre-Facebook so that wasn't even an option. It was just Google and SEO and all the different things, so I saw that question and I was like, oh man, this is going to be awesome. I'm going to hear all these legends and these giants and these marketers discuss the best way to get traffic and I'll just figure out what the best one is and build on that. That was my thought when I saw the post. I start reading it and one guy's like, “Google PPC is the best because blah.” The next guy was like, “SEO the best because blah.” Then someone's like, this was back in the day and there was this thing called cloaking, “Cloaking is the best.” “Safelist.” I'm trying to think of what back then was cool, there's all sorts of stuff. Anyway, everyone's posting their ideas and trying to justify why what they did was the best. So I'm going through all these things and then all the sudden there was this dude, his name was Allen Sais. He was the guy who owned the Warrior Forum, and he didn't post a lot, but when he did, he would silently walk in, drop a bomb of gold and walk back out. That's totally what happened with this. All these people giving their explanation of these things, and he came in and dropped on sentence. All he said was, “I rely on my own network of affiliates.” Boom. Mic drop. Bomb exploded. And I read that and I was like, “What?” At first it didn't make sense to me. I read it and I read it again and kept reading it. And I knew that Allen was probably one of the better marketers, one of the more rich guys in that forum, and I was thinking of that and I was like, “There's something to this. I gotta figure this out.” My brain was thinking, “I could learn PPC like that guy said, but what if I had 5 or 6 affiliates who are really good at PPC and they just did that. And I give them a percentage of the money, but they just did it and I don't have to learn that. Maybe I'm not as good as one guy, but if I had 5 people doing it, or 10 people, who knows? What about SEO, I could do SEO or what if I find people who are already amazing at SEO and they become affiliates of mine.” Now instead of me doing SEO I've got 10, 20, 30 people doing SEO for me. What if instead of building a list, I found other people who have lists? And I realized that there was this power and this leverage of having affiliates, because I can build lists of a million people, which is awesome. But if I had 30 people each with lists of a million people, it's so much more powerful. I could even rank number one on Google for my number one keyword, but what if I had 20 people all ranked. And I started thinking that, and that's gotta be my focus, is less on me becoming a ninja at any one traffic source, and more of me building a really good affiliate program and attracting people that already have those things. People who are already doing those things and are already amazing at those things. That was kind of the thought process. So back then, man this back 10-12 years ago, I launched my first affiliate program. And that became my focus. We trained affiliates and had an affiliate center and we had all sorts of things and that was my focus and because of that, my companies grew dramatically. During that time I became good at these other things, I learned how to drive traffic, I learned how to do stuff so I was able to do that. But we made 90% of our income from affiliates, and I think it's really powerful. With Clickfunnels when we launched it, we drove a lot of our traffic, but we had a lot of affiliates and that's how we grew so quickly, is leveraging my network with affiliates I've been building up over the last ten years. But even with that, we've never had a good affiliate center. We've never done a lot of the core things we used to do back in the day to build and promote our affiliate program. We just haven't ever done that. So that's one of the big focuses, while Wynter's been designing Marcus' funnels, me and Dave Woodward, who runs the Clickfunnels affiliate program, have been focusing on building out an affiliate center and having new offers and just creating a bunch of cool things that will get people the ability to win cars from us and to make money, and all the other cool things we're doing inside our affiliate program. So that's what we're working on and I think today, unless we had a couple little hiccups along the way, so unless something crazy happens, we'll be launching the Clickfunnels affiliate program. We're also going to be launching Funnel University. Which I think I mentioned 3 or 4 times in the last month or two that we were going to launch Funnel University, but we just had some external things that I don't even want to talk about, because it makes me so mad why we haven't been able to launch it. Today should be the day unless there's something crazy that comes up, we had one last hiccup happen last night at 2 in the morning, so we were trying to get that cleaned up, and then we should be ready to rock and roll. So those of you guys who have been paying attention and watching, we should have Funnel University live today, which is exciting. You should all buy it because it's going to be amazing. I'm really proud of it. The content is second to none. So that's really cool. So the content's amazing and then…..my brain's blanking out. Oh the software. There's 3 software tools and they're just insane. We've got a survey generator, a video image uploader, and a Webinar Chat app which are awesome tools. Anyway, there's so much cool stuff. The sales funnel we're using to sell, I'm really proud. We put a lot of time and energy and thought in that one, so it'll be fun to finally let the world see that, which is cool. What else, what else? And then the Affiliate Center. The new Clickfunnels affiliate center is going live too. Anyway, I'm excited. If you're spying on me you should be able to see some of those things. The biggest message I wanted to share with you guys today is just that that's where my focus is at. Is building our network of affiliates and I hope that that resonates with you guys. It comes back to all the stuff we talked about, dream 100, creating cool affiliate programs, and then there's so much stuff that goes into it, but it is the key. So I hope all you guys focus on that in your businesses. I hope that little piece gives you guys the same aha that I had all those years ago when I heard Allen Sais say it the very first time. That's it for today you guys. I'm at the dentist, I'm about to walk in there and get my mouth chopped open. I'm freaking out, but hopefully it will be good. Talk to you guys soon. Bye.
What I learned 10 years ago that still sends tens of thousands of visitors a day to my websites. On this episode Russell explains how he learned that having affiliates is easier than being a ninja. He also explains why having affiliates can help your business grow faster. Here are 4 cool things you will learn about in today’s episode: How Russell learned about affiliates and how to use them to grow his business. Why having a good affiliate program is important. Some cool launches that are happening today. And what kind of surgery Russell is having today. So listen below to learn all about the importance of affiliates for Russell’s business and your own, and also hear about some exciting new launches happening today! ---Transcript--- Good morning everyone, this is Russell Brunson. I almost just got in a wreck, but because I survived I thought I’d jump on here real quick and hang out with you guys today on Marketing In Your Car. Hey everyone, good morning. I’m feeling horrible right now. We’ve got a lot of fun stuff happening. I don’t know if I mentioned on the podcast or somewhere, but we’re building out some sales funnels for Marcus Lemonis, so I had Wynter Jones, one of my favorite people and an amazing designer, I had him fly out to Boise this week to work on it. So we’ve been working funnel hacking out hours, so every night we get home at 1 or 2 in the morning. Today it’s Wednesday, so it’s been two nights in a row of super late nights. This morning I have Frenectomy surgery. I think that’s what it’s called. This little thing in my mouth that I have to get snipped and I really am not looking forward to it, in fact I’ve been postponing it now for a year and a half. And today is the day of reckoning. I’ve got no choice, I’ve gotta do it. I think I had 4 hours of sleep last night, now I’m headed to the dentist, to go get my mouth chopped up. I was half asleep driving, and all the sudden traffic stopped and I was still going so I had to skid on my breaks, and then I thought hey if I survived that, I should definitely jump on with my friends and talk about something cool. So that’s what’s happening today. I hope you guys are having a good time. We are working really hard on launching the new Clickfunnels affiliate center, which I’m really excited about. I remember when I first got started in this business, and I don’t know about you guys, but when I got started I was observing everybody doing stuff and talking about stuff and I was watching everybody making money and I didn’t know how to do it. I was so sold on the fact that it was happening and I was just amazed by what everyone was doing. I had been creating some little products; I was selling stuff here and there and doing all sorts of things. And I remember back in the day there was a forum, it used to be awesome, it’s super lame now, but it’s called the Warrior Forum. Back then all the best marketers in the world would hang out there all day and talk marketing strategy which is cool. You go there now and it’s this horrible place with a bunch of people that don’t know what they’re talking about complaining about things, so it’s no longer awesome. But there was a day and time when it was awesome. So I’m hanging out in the warrior forum and there’s all these people talking and sharing and giving and it was so cool. I remember this one post this dude wrote, the question was, “What’s your favorite way, what’s the best way to get traffic?” and I was trying to learn how to do traffic at the time, this is pre-Facebook so that wasn’t even an option. It was just Google and SEO and all the different things, so I saw that question and I was like, oh man, this is going to be awesome. I’m going to hear all these legends and these giants and these marketers discuss the best way to get traffic and I’ll just figure out what the best one is and build on that. That was my thought when I saw the post. I start reading it and one guy’s like, “Google PPC is the best because blah.” The next guy was like, “SEO the best because blah.” Then someone’s like, this was back in the day and there was this thing called cloaking, “Cloaking is the best.” “Safelist.” I’m trying to think of what back then was cool, there’s all sorts of stuff. Anyway, everyone’s posting their ideas and trying to justify why what they did was the best. So I’m going through all these things and then all the sudden there was this dude, his name was Allen Sais. He was the guy who owned the Warrior Forum, and he didn’t post a lot, but when he did, he would silently walk in, drop a bomb of gold and walk back out. That’s totally what happened with this. All these people giving their explanation of these things, and he came in and dropped on sentence. All he said was, “I rely on my own network of affiliates.” Boom. Mic drop. Bomb exploded. And I read that and I was like, “What?” At first it didn’t make sense to me. I read it and I read it again and kept reading it. And I knew that Allen was probably one of the better marketers, one of the more rich guys in that forum, and I was thinking of that and I was like, “There’s something to this. I gotta figure this out.” My brain was thinking, “I could learn PPC like that guy said, but what if I had 5 or 6 affiliates who are really good at PPC and they just did that. And I give them a percentage of the money, but they just did it and I don’t have to learn that. Maybe I’m not as good as one guy, but if I had 5 people doing it, or 10 people, who knows? What about SEO, I could do SEO or what if I find people who are already amazing at SEO and they become affiliates of mine.” Now instead of me doing SEO I’ve got 10, 20, 30 people doing SEO for me. What if instead of building a list, I found other people who have lists? And I realized that there was this power and this leverage of having affiliates, because I can build lists of a million people, which is awesome. But if I had 30 people each with lists of a million people, it’s so much more powerful. I could even rank number one on Google for my number one keyword, but what if I had 20 people all ranked. And I started thinking that, and that’s gotta be my focus, is less on me becoming a ninja at any one traffic source, and more of me building a really good affiliate program and attracting people that already have those things. People who are already doing those things and are already amazing at those things. That was kind of the thought process. So back then, man this back 10-12 years ago, I launched my first affiliate program. And that became my focus. We trained affiliates and had an affiliate center and we had all sorts of things and that was my focus and because of that, my companies grew dramatically. During that time I became good at these other things, I learned how to drive traffic, I learned how to do stuff so I was able to do that. But we made 90% of our income from affiliates, and I think it’s really powerful. With Clickfunnels when we launched it, we drove a lot of our traffic, but we had a lot of affiliates and that’s how we grew so quickly, is leveraging my network with affiliates I’ve been building up over the last ten years. But even with that, we’ve never had a good affiliate center. We’ve never done a lot of the core things we used to do back in the day to build and promote our affiliate program. We just haven’t ever done that. So that’s one of the big focuses, while Wynter’s been designing Marcus’ funnels, me and Dave Woodward, who runs the Clickfunnels affiliate program, have been focusing on building out an affiliate center and having new offers and just creating a bunch of cool things that will get people the ability to win cars from us and to make money, and all the other cool things we’re doing inside our affiliate program. So that’s what we’re working on and I think today, unless we had a couple little hiccups along the way, so unless something crazy happens, we’ll be launching the Clickfunnels affiliate program. We’re also going to be launching Funnel University. Which I think I mentioned 3 or 4 times in the last month or two that we were going to launch Funnel University, but we just had some external things that I don’t even want to talk about, because it makes me so mad why we haven’t been able to launch it. Today should be the day unless there’s something crazy that comes up, we had one last hiccup happen last night at 2 in the morning, so we were trying to get that cleaned up, and then we should be ready to rock and roll. So those of you guys who have been paying attention and watching, we should have Funnel University live today, which is exciting. You should all buy it because it’s going to be amazing. I’m really proud of it. The content is second to none. So that’s really cool. So the content’s amazing and then…..my brain’s blanking out. Oh the software. There’s 3 software tools and they’re just insane. We’ve got a survey generator, a video image uploader, and a Webinar Chat app which are awesome tools. Anyway, there’s so much cool stuff. The sales funnel we’re using to sell, I’m really proud. We put a lot of time and energy and thought in that one, so it’ll be fun to finally let the world see that, which is cool. What else, what else? And then the Affiliate Center. The new Clickfunnels affiliate center is going live too. Anyway, I’m excited. If you’re spying on me you should be able to see some of those things. The biggest message I wanted to share with you guys today is just that that’s where my focus is at. Is building our network of affiliates and I hope that that resonates with you guys. It comes back to all the stuff we talked about, dream 100, creating cool affiliate programs, and then there’s so much stuff that goes into it, but it is the key. So I hope all you guys focus on that in your businesses. I hope that little piece gives you guys the same aha that I had all those years ago when I heard Allen Sais say it the very first time. That’s it for today you guys. I’m at the dentist, I’m about to walk in there and get my mouth chopped open. I’m freaking out, but hopefully it will be good. Talk to you guys soon. Bye.
We recently launched our Website Remote service. It allows you to centrally manage and update your WordPress sites. We created it because there was no good way to manage all our WordPress sites from one location. The other solutions that "tried" to do it, sucked! Solve a real problem. It doesn't matter if "a" solution already exists. It probably sucks. Yours will be better. When we put Website Remote together, and had our new affiliates sell and market our existing Backup Creator plugin, I had a few realizations... Realization #1: Get Out More You don't have to confine yourself to little sites like the Warrior Forum. You can use other peoples' land to build a list, but don't live there. This is true when it comes not just to pricing and positioning your products, but also what advice or training you listen to. Your business is your business. You're free to charge whatever price you want, limit the number of sales, email as often as you want. Update your blog or submit podcasts as frequently as you feel like, because you can. You don't need any reason for why you're doing what you're doing in your online business, other than because you can. Realization #2: Eat Your Own Dog Food If you actually use the products you create and sell, then you can't use because it's something that helps your business regardless of how slow or quickly it sells. The programming term "eating your own dog food" means that if you use the thing you sell every day, then you'll transform it to a piece of crap into something that's useful. To make our tool useful, we iterated. I created a simple version of our tool, and had Lance login sight unseen and show me how he was using it, and where he got stuck, to see his thought process. This is called hallway testing. Because of "dog-fooding", we added SSL support for our Paper Template, Member Genius, and Video Player plugins this month, and made them all compatible with WordPress caching plugins, because we needed those things in place for our launch. This past couple of weeks, we launched our new version of Backup Creator (3.0) and had an army of affiliates make us a bunch of sales, without us using our list at all. We gave away 100% commissions, and the point wasn't to make money but to recruit some new affiliates and build a list of buyers. Realization #3: Treat Your Business Like a Real Business We created the minimum viable product (version 1.0) and the launch deadline pushed us into gear and got our priorities in order. Get that first version out there, and market the hell out of it. Don't make any rash moves like offering discounts or lifetime access which shouldn't be on your radar for a long time until you can "run the numbers." Price your offers where there's buying resistance. Don't give into the mob. You might just need better marketing. We need to do a little better with the positioning on Website Remote to compete against free, inferior, and generally worse "similar" products (not necessarily competitors). Realization #4: Follow the "Four Daily Tasks" in Order to Get Everything Done Four Daily Tasks means you should complete four business-related tasks, each in one sitting (three 45 minute sessions and one 10 minute session). Every day, complete the four tasks that get you closer to making more money. I'm at my best when I alternate days between proactive business-building tasks (traffic and product creation), and on alternate days, business-maintenance tasks like answering support desk tickets. Automate your business as much as you can, for example, queue up autoresponder emails for the week so there are no distractions. Simple Words of Advice It takes the same amount of energy to feed your dreams as it does your fears. Make a list of things that make you happy. Make a list of things you do every day. Compare the lists. Adjust accordingly. 12 things successful people do differently: They Create and Pursue FOCUSED Goals They Take Decisive and Immediate ACTION
In this episode of How To Market You & Your Business, Paul G. Walmsley chats with former Olympic Skating Coach, Faye Kitariev. Learn how after years of coaching world class athletes, Faye has transitioned into personal coaching and becoming a Best Selling Author of her book, "Choreography Of Awakening." She has also been a guest, interviewed on the massively popular podcast, Entrepreneur On Fire with John Lee Dumas. If you're looking for a personal coach who will push you to your limits, listen in to see if Faye could be the right coach for you...
Do you like shortcuts? Have you ever wondered when or if you will find the real shortcut to success? The good news is there are real shortcuts. They exist, but typically not in the form of free giveaways, or $7 Warrior Forum products. Not that some of these don't have value, it's the expectations we develop for ourselves and that make these real disappointments in the ends. In this episode, you will discover the real shortcuts and and how you can find them and put them into action today. Start now with the Sink or Swim Shortcut.
The Voices Of Marketing Podcast: Online Marketing | Blogging | Social Media
Today I'm sharing another podcast episode with Fergal Downes. Fergal has done quite well selling his own products through the popular Warrior Forum so in this episode I asked him some key things people can do when launching their own products online. I personally failed miserably with my first WSO and my 2nd one made [...] The post Learning About Product Launches With Fergal Downes – Ep. 67 appeared first on Voices Of Marketing.
Hi, welcome to the online marketing show, this is Joey Bushnell and this is today's online marketing news. As you may have heard already, there is a major security issue called Heartbleed which has affected some huge websites and it means you need to go and change your passwords. So many sites have been affected so there's no point trying to list them here, if I were you, just to be safe, change your passwords for all your most important websites that you use most regularly, or contains sensitive information such as online banking. Twitter has released app-install ads which will help advertisers to promote apps so that mobile users can directly download on their mobile device. Twitter UK have also launched their real time own the moment calendar for advertisers which will help them to tie their ads with events such as seasonal events, Christmas, easter, Halloween, TV events, the season finale of game of thrones, sporting events, the world cup final, cultural events, such as international pillow fight day, business events like the The business show and even Twitter events based around the live webinar trainings that Twitter hold regularly. Facebook have declared war on like and share baiting posts. If you use the word “like” or the word “share” or “comment” then their edge rank algorithm will give you less exposure in peoples newsfeeds. Great news for Facebook advertisers though, the facebook ads being shown in the right hand column on desktops and laptop users are going to be made bigger, more real estate to play with. Google have announced the full rollout of +post ads where your Google + posts can be turned into adverts on Google's display network. In previous shows I've mentioned this was in testing but now Google are rolling this out to all brands so go give it a try! LinkedIn has a new feature in their inbox, you now have the ability to write a note or set a reminder, if you do not have time to respond right away. This makes their inbox much more like a CRM tool, very handy. Klout have released their mobile app for IOS and say they will be releasing an Android version in the near future too. Groupon have announced in-store coupons to freebie offers. Major retailers can get floods of new traffic and custom by offering the coupon code over at groupon, which can be used on their own website. This is for big brands for the time being but groupon have said they plan to expand this to small businesses later this year. After recent updates from clickbank and JVzoo, the affiliate platform Deal Guardian have raised their game too by now offering custom affiliate commissions for specific affiliates and customized, branded checkout pages. Perhaps the most popular internet marketing forum on the web, The Warrior Forum has been sold to freelancer.com for 3.2 million dollars. This will hopefully lead to improvements and innovations over at warriorforum.com, let's wait and see. Wordpress 3.9 has just been released, if you have a wordpress site make sure you go and upgrade to the latest version asap. In events... The PR Summit is taking place in London, England the 29th of April. Mobile Marketing 2014 is taking place on the 30th of April in London, England. Brand us social are holding an online marketing event for those in the fashion and beauty industry, in London, England on the 1st of May The Data Summit, the data management and big data conference will be held in New York on the 12-14th of May. Clickz live in Toronto, Canada May 14th – 16th and in Shanghai, China 27th-29th May. For those of you in the network marketing industry Matt Lloyd is hosting The Home Business Summit in Seattle, Washington on the 30th May through to the 1st of June. Ray and Jessica Higdon will be holding Top Earner Academy 2 in Orlando, Florida on the 12th-15th of June. The Performance Marketing Summit is being held in Denver, Colorado, on June 17th. Jeremy Shoemaker will be amongst those speaking.
Do you like shortcuts? Have you ever wondered when or if you will find the real shortcut to success? The good news is there are real shortcuts. They exist, but typically not in the form of free giveaways, or $7 Warrior Forum products. Not that some of these don't have value, it's the expectations we develop for ourselves and that make these real disappointments in the ends. In this episode, you will discover the real shortcuts and and how you can find them and put them into action today. Start now with the Sink or Swim Shortcut.
The Voices Of Marketing Podcast: Online Marketing | Blogging | Social Media
I'm really excited about today's interview. Back in December I purchased a very interesting WSO (Warrior Forum Special Offer) called Loophole Cashcow (now closed) by a fellow named Tom E. His product was different from a lot of other products I've seen over on the Warrior Forum and I've been following Tom's e-mail list ever [...] The post Arbitrage Underdog With Tom E. – Ep. 37 appeared first on Voices Of Marketing.
The Voices Of Marketing Podcast: Online Marketing | Blogging | Social Media
In today's episode I reached out to Allen Gregory, I originally found Allen over on the Warrior Forum. Typically product creators will request testimonials and reviews in exchange for a free “review copy” of the product they plan to launch. I ended up grabbing a review copy of Allen's course and leaving him a testimonial [...] The post The Solo Ads Machine With Allen Gregory – Ep. 35 appeared first on Voices Of Marketing.
P Part Two - Shane Melaugh Blogger Interview by Kate Luella (November 2012)Hybrid Connect - AWESOME http://budurl.com/HybridConnect (pop up light box to collect emails on overdrive!!)It was truly a thrill for me to chat with Shane Melaugh of http://imimpact.com/, who also hosts a podcast from his blog.We chatted about his blogging journey, how his blog came about and how his journey has now made him a full time product creator -- my dream!! Shane has now a few very successful products in his catalogue, and most recently one of his latest products "Hybrid Connect" is about to get a new launch with all the finishing touches to the opt-in lightbox (with way too many features to list) being a "must have" list building tool for all bloggers and online business people. I'm going to set that one up on my site, if you want to see it working, and you can buy it over here (aff link) if you are ready to put your email list building through the roof! I think I'll do a "Shane Review" (which means "a very thorough review" of the tool in a few months and share it with you, and Shane of course!PS: This interview has been cut into two interviews to keep them not too long!So for more info on Shane's blog go here http://imimpact.com/And don't forget to leave a review on iTunes or a comment or question for Shane on our blog http://bloggerinterviewspodcast.com/.INTERVIEW CONTENT MENU:PART ONE:1.25 Shane's IM Impact Podcast Show1.55 Shane discusses his past and current podcast shows he co-hosts with Paul McCarthy2.55 How Shane now defines himself3.35 Why Shane started up IM impact.com 5.10 Affiliate marketing according to Shane5.35 Reviewing products on his blog10.00 Three components Shane believes are necessary these days to "make money online"11.20 The time & cost commitment Shane makes to publish quality reviews12.40 Shane's personality trait which gives him the skillset to do his reviews14.15 How he drives traffic with his most popular blog posts14.50 When Shane kicked off IM Impact in 2008, his journey & branding concerns16.15 Shanes goals for IM Impact17.00 What Shane means by making his blog a "template" for other online business people20.20 Shane's analytic tools he uses20.50 Hybrid Connect for opt-ins!!PART ONE1.10 Products which make Shane the most money2.00 Shane's first product2.40 Swiss Made Marketing which is earning Shane a bundle of cash!3.35 SEOcockpit -- (it's like Micro Niche Finder on steroids -- his words not mine!)6.10 SEO and guest posting for branding purposes9.40 The Warrior Forum, WSO products for traffic13.40 The problem with the Warrior Forum (according to Shane)14.55 Tips for bloggers looking to find and secure Affiliates to sell and promote their products20.00 Safe-Swaps and solo ads23.30 Shane's new products and plans in the pipe-works to come out soon25.35 Shane's feelings on doing coaching26.30 My intention to do a "Shane Review" (listen to the recording and you'll understand this joke!)
Part One - Shane Melaugh Blogger Interview by Kate Luella (November 2012)Hybrid Connect - AWESOME http://budurl.com/HybridConnect (pop up light box to collect emails on overdrive!!)It was truly a thrill for me to chat with Shane Melaugh of http://imimpact.com/, who also hosts a podcast from his blog.We chatted about his blogging journey, how his blog came about and how his journey has now made him a full time product creator -- my dream!! Shane has now a few very successful products in his catalogue, and most recently one of his latest products "Hybrid Connect" is about to get a new launch with all the finishing touches to the opt-in lightbox (with way too many features to list) being a "must have" list building tool for all bloggers and online business people. I'm going to set that one up on my site, if you want to see it working, and you can buy it over here (aff link) if you are ready to put your email list building through the roof! I think I'll do a "Shane Review" (which means "a very thorough review" of the tool in a few months and share it with you, and Shane of course!PS: This interview has been cut into two interviews to keep them not too long!So for more info on Shane's blog go here http://imimpact.com/And don't forget to leave a review on iTunes or a comment or question for Shane on our blog http://bloggerinterviewspodcast.com/.INTERVIEW CONTENT MENU:PART ONE:1.25 Shane's IM Impact Podcast Show1.55 Shane discusses his past and current podcast shows he co-hosts with Paul McCarthy2.55 How Shane now defines himself3.35 Why Shane started up IM impact.com 5.10 Affiliate marketing according to Shane5.35 Reviewing products on his blog10.00 Three components Shane believes are necessary these days to "make money online"11.20 The time & cost commitment Shane makes to publish quality reviews12.40 Shane's personality trait which gives him the skillset to do his reviews14.15 How he drives traffic with his most popular blog posts14.50 When Shane kicked off IM Impact in 2008, his journey & branding concerns16.15 Shanes goals for IM Impact17.00 What Shane means by making his blog a "template" for other online business people20.20 Shane's analytic tools he uses20.50 Hybrid Connect for opt-ins!!PART ONE1.10 Products which make Shane the most money2.00 Shane's first product2.40 Swiss Made Marketing which is earning Shane a bundle of cash!3.35 SEOcockpit -- (it's like Micro Niche Finder on steroids -- his words not mine!)6.10 SEO and guest posting for branding purposes9.40 The Warrior Forum, WSO products for traffic13.40 The problem with the Warrior Forum (according to Shane)14.55 Tips for bloggers looking to find and secure Affiliates to sell and promote their products20.00 Safe-Swaps and solo ads23.30 Shane's new products and plans in the pipe-works to come out soon25.35 Shane's feelings on doing coaching26.30 My intention to do a "Shane Review" (listen to the recording and you'll understand this joke!)
Arfa Saira Iqbalis a direct response copywriter personally coached by one of the best copywriters in the UK - Paul Hancox. I've built a solid reputation on the Warrior Forum as an excellent copywriter and to think I started out as a content writer earning 5 cents per 100 words just 2 years ago! I'm known for my ability to write strong, compelling and emotionally driven copy which converts well. Nate Grayis a speaker in the fields of entrepreneurship, motivation, life, and spirituality. I encourage people and condition the mind to achieve dreams and Win regardless of obstacles! My signature keynote message, "A Winning Perspective" is aimed to show people how to choose the right perspective and a positive perspective over life challenges and give them some steps on how to cultivate and manifest your vision and maintain under turbulence until you win