Podcasts about smart audio report

This week on The Download: Spotify’s earnings call happened, Apple improves podcast statistics, and podcast pros weigh in on how many ads is too many ads. Podcast statistics are about to get better, thanks to a recent update from Apple that’ll help take a bite out of AppleCoreMedia’s presence on podcast statistics. Anyone who just opened the linked source and doesn’t have a background in coding: we promise that page makes sense. User Agents are how we truly understand what specific app is being used to play a podcast. AppleCoreMedia is the default displayed by iOS apps if they haven’t built their own player from scratch. Few do. This leads to a snowball effect of either over or under-counting Apple’s presence in the market. As James Cridland explained in Tuesday’s Podnews: “Buzzsprout’s global stats don’t include AppleCoreMedia, under-estimating downloads from Apple Podcasts. On the other hand, Libsyn’s stats wrongly attribute all traffic to AppleCoreMedia as Apple Podcasts.” This new update from Apple solves for that. For a more detailed breakdown on AppleCoreMedia, we recommend the Podnews article from April “Mythbusting: are downloads from 'AppleCoreMedia' mostly from Apple Podcasts?” Edison Research’s 2022 edition of the Smart Audio Report is slated for June 16th. In 2017, for the original Smart Audio Report, NPR and Edison surveyed smart speaker owners to learn how the technology was being integrated into their lives. “The 2022 installment of the Smart Audio Report will not only offer an update on some of those original families, but also fresh data from a recent national study that measures attitudes around voice tech among those who use it and those who don’t.” For those listening in time to register, one can do so for free at the link provided in our show notes. This Wednesday Bloomberg’s Ashley Carman live-tweeted the Spotify earnings call. The music powerhouse had a fair bit to say about their podcasting efforts, including some numbers that come as a bit of a surprise after such heavy investment over the past few years. As reported by Carman: “A number! Spotify had 200 million euros in podcast revenue in 2021. They expect it to be a $20 billion opportunity.” If that number feels low, that’s because it is. In a reply on Carman’s thread Podnews editor James Cridland pointed out that $220 million USD of profit amounts to only fifteen percent of the total podcast ad revenue for just the United States in 2021. In addition to the revenue number, Spotify teased some details of their upcoming audiobook offerings that’ll put them in a market mostly dominated by Amazon’s Audible wing. In a bit of mixed messaging, much hay was made about Spotify branching out into three new businesses but they also claim they’re a music-first company. CEO Daniel Ek said: “That’s the thing you just have to get about Spotify. We’ll put out these big, audacious targets.” The irony of this being the official position of a company with a history of announcing big, audacious projects only to blow past the intended release window by months, if not cancel them, is not lost on The Download. The earnings call also featured a section criticizing the limitations of RSS distribution, including calling it outdated tech. This is a curious change in tack given a substantial amount of ad service on Spotify is handled through RSS by Megaphone. It remains unclear as to why Megaphone is being left out in the cold while doing a not-insignificant portion of the business that got them to their percentage of 2021 global ad revenue. Every podcast with ad breaks has struggled with an eternal, unanswerable question: how many ads is too many? On Monday MarketingBrew’s Alyssa Meyers published “What’s the perfect number of ads in a podcast episode?” Spoiler alert: Meyers’ quest involving interviews with 14 marketers doesn’t turn up a magic formula that’ll change the industry. Some questions can never be concretely answered, but there is wisdom to be found in a big-picture view of the current podcast advertising landscape. In general, Meyers found short-form podcasts with episodes shorter than thirty minutes featured four ad slots populated with three to six ads. Long-form podcasts had the same potential slots for ad breaks but increased the maximum threshold up to eight potential ads per episode. “As of the first quarter of 2022, about 5.5% of a podcast episode was made up of ads, according to podcast media planning platform Magellan AI’s quarterly benchmark report.” Big takeaways from those interviewed include acknowledging the power of host-read over pre-recorded, fewer quality ads beat out quantity, and inevitably the best ad is the one the host knows will work with the audience they’ve cultivated. Finally, a quick-hits rundown of two articles we think are well worth your time that came out this week: Crooked Media adds speech-to-text podcast captions with Adobe partnership, by Brad Hill. And, in our continuing mission to bring news of global podcasting: Podcasts more popular than ever as ‘a reliable source of information,’ study shows by The Brussels Times. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Spotify’s earnings call happened, Apple improves podcast statistics, and podcast pros weigh in on how many ads is too many ads. Podcast statistics are about to get better, thanks to a recent update from Apple that’ll help take a bite out of AppleCoreMedia’s presence on podcast statistics. Anyone who just opened the linked source and doesn’t have a background in coding: we promise that page makes sense. User Agents are how we truly understand what specific app is being used to play a podcast. AppleCoreMedia is the default displayed by iOS apps if they haven’t built their own player from scratch. Few do. This leads to a snowball effect of either over or under-counting Apple’s presence in the market. As James Cridland explained in Tuesday’s Podnews: “Buzzsprout’s global stats don’t include AppleCoreMedia, under-estimating downloads from Apple Podcasts. On the other hand, Libsyn’s stats wrongly attribute all traffic to AppleCoreMedia as Apple Podcasts.” This new update from Apple solves for that. For a more detailed breakdown on AppleCoreMedia, we recommend the Podnews article from April “Mythbusting: are downloads from 'AppleCoreMedia' mostly from Apple Podcasts?” Edison Research’s 2022 edition of the Smart Audio Report is slated for June 16th. In 2017, for the original Smart Audio Report, NPR and Edison surveyed smart speaker owners to learn how the technology was being integrated into their lives. “The 2022 installment of the Smart Audio Report will not only offer an update on some of those original families, but also fresh data from a recent national study that measures attitudes around voice tech among those who use it and those who don’t.” For those listening in time to register, one can do so for free at the link provided in our show notes. This Wednesday Bloomberg’s Ashley Carman live-tweeted the Spotify earnings call. The music powerhouse had a fair bit to say about their podcasting efforts, including some numbers that come as a bit of a surprise after such heavy investment over the past few years. As reported by Carman: “A number! Spotify had 200 million euros in podcast revenue in 2021. They expect it to be a $20 billion opportunity.” If that number feels low, that’s because it is. In a reply on Carman’s thread Podnews editor James Cridland pointed out that $220 million USD of profit amounts to only fifteen percent of the total podcast ad revenue for just the United States in 2021. In addition to the revenue number, Spotify teased some details of their upcoming audiobook offerings that’ll put them in a market mostly dominated by Amazon’s Audible wing. In a bit of mixed messaging, much hay was made about Spotify branching out into three new businesses but they also claim they’re a music-first company. CEO Daniel Ek said: “That’s the thing you just have to get about Spotify. We’ll put out these big, audacious targets.” The irony of this being the official position of a company with a history of announcing big, audacious projects only to blow past the intended release window by months, if not cancel them, is not lost on The Download. The earnings call also featured a section criticizing the limitations of RSS distribution, including calling it outdated tech. This is a curious change in tack given a substantial amount of ad service on Spotify is handled through RSS by Megaphone. It remains unclear as to why Megaphone is being left out in the cold while doing a not-insignificant portion of the business that got them to their percentage of 2021 global ad revenue. Every podcast with ad breaks has struggled with an eternal, unanswerable question: how many ads is too many? On Monday MarketingBrew’s Alyssa Meyers published “What’s the perfect number of ads in a podcast episode?” Spoiler alert: Meyers’ quest involving interviews with 14 marketers doesn’t turn up a magic formula that’ll change the industry. Some questions can never be concretely answered, but there is wisdom to be found in a big-picture view of the current podcast advertising landscape. In general, Meyers found short-form podcasts with episodes shorter than thirty minutes featured four ad slots populated with three to six ads. Long-form podcasts had the same potential slots for ad breaks but increased the maximum threshold up to eight potential ads per episode. “As of the first quarter of 2022, about 5.5% of a podcast episode was made up of ads, according to podcast media planning platform Magellan AI’s quarterly benchmark report.” Big takeaways from those interviewed include acknowledging the power of host-read over pre-recorded, fewer quality ads beat out quantity, and inevitably the best ad is the one the host knows will work with the audience they’ve cultivated. Finally, a quick-hits rundown of two articles we think are well worth your time that came out this week: Crooked Media adds speech-to-text podcast captions with Adobe partnership, by Brad Hill. And, in our continuing mission to bring news of global podcasting: Podcasts more popular than ever as ‘a reliable source of information,’ study shows by The Brussels Times. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Spotify's earnings call happened, Apple improves podcast statistics, and podcast pros weigh in on how many ads is too many ads. Podcast statistics are about to get better, thanks to a recent update from Apple that'll help take a bite out of AppleCoreMedia's presence on podcast statistics. Anyone who just opened the linked source and doesn't have a background in coding: we promise that page makes sense. User Agents are how we truly understand what specific app is being used to play a podcast. AppleCoreMedia is the default displayed by iOS apps if they haven't built their own player from scratch. Few do. This leads to a snowball effect of either over or under-counting Apple's presence in the market. As James Cridland explained in Tuesday's Podnews:  “Buzzsprout's global stats don't include AppleCoreMedia, under-estimating downloads from Apple Podcasts. On the other hand, Libsyn's stats wrongly attribute all traffic to AppleCoreMedia as Apple Podcasts.” This new update from Apple solves for that. For a more detailed breakdown on AppleCoreMedia, we recommend the Podnews article from April “Mythbusting: are downloads from 'AppleCoreMedia' mostly from Apple Podcasts?” Edison Research's 2022 edition of the Smart Audio Report is slated for June 16th.  In 2017, for the original Smart Audio Report, NPR and Edison surveyed smart speaker owners to learn how the technology was being integrated into their lives.  “The 2022 installment of the Smart Audio Report will not only offer an update on some of those original families, but also fresh data from a recent national study that measures attitudes around voice tech among those who use it and those who don't.” For those listening in time to register, one can do so for free at the link provided in our show notes.   This Wednesday Bloomberg's Ashley Carman live-tweeted the Spotify earnings call. The music powerhouse had a fair bit to say about their podcasting efforts, including some numbers that come as a bit of a surprise after such heavy investment over the past few years. As reported by Carman:  “A number! Spotify had 200 million euros in podcast revenue in 2021. They expect it to be a $20 billion opportunity.”  If that number feels low, that's because it is. In a reply on Carman's thread Podnews editor James Cridland pointed out that $220 million USD of profit amounts to only fifteen percent of the total podcast ad revenue for just the United States in 2021.  In addition to the revenue number, Spotify teased some details of their upcoming audiobook offerings that'll put them in a market mostly dominated by Amazon's Audible wing. In a bit of mixed messaging, much hay was made about Spotify branching out into three new businesses but they also claim they're a music-first company.  CEO Daniel Ek said: “That's the thing you just have to get about Spotify. We'll put out these big, audacious targets.” The irony of this being the official position of a company with a history of announcing big, audacious projects only to blow past the intended release window by months, if not cancel them, is not lost on The Download.  The earnings call also featured a section criticizing the limitations of RSS distribution, including calling it outdated tech. This is a curious change in tack given a substantial amount of ad service on Spotify is handled through RSS by Megaphone. It remains unclear as to why Megaphone is being left out in the cold while doing a not-insignificant portion of the business that got them to their percentage of 2021 global ad revenue.  Every podcast with ad breaks has struggled with an eternal, unanswerable question: how many ads is too many? On Monday MarketingBrew's Alyssa Meyers published “What's the perfect number of ads in a podcast episode?”  Spoiler alert: Meyers' quest involving interviews with 14 marketers doesn't turn up a magic formula that'll change the industry. Some questions can never be concretely answered, but there is wisdom to be found in a big-picture view of the current podcast advertising landscape.  In general, Meyers found short-form podcasts with episodes shorter than thirty minutes featured four ad slots populated with three to six ads. Long-form podcasts had the same potential slots for ad breaks but increased the maximum threshold up to eight potential ads per episode.  “As of the first quarter of 2022, about 5.5% of a podcast episode was made up of ads, according to podcast media planning platform Magellan AI's quarterly benchmark report.” Big takeaways from those interviewed include acknowledging the power of host-read over pre-recorded, fewer quality ads beat out quantity, and inevitably the best ad is the one the host knows will work with the audience they've cultivated.  Finally, a quick-hits rundown of two articles we think are well worth your time that came out this week:  Crooked Media adds speech-to-text podcast captions with Adobe partnership, by Brad Hill. And, in our continuing mission to bring news of global podcasting:  Podcasts more popular than ever as ‘a reliable source of information,' study shows by The Brussels Times. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

Esta semana en La Descarga: lo que debes saber de la llamada de ganancias de Spotify, Apple mejora las estadísticas de podcasts, y los profesionales comentan sobre el número de anuncios que ya son demasiados en un podcast. Están a punto de mejorar las métricas de podcasts con una actualización que Apple recientemente implementó. La novedad parcialmente absorberá la presencia de AppleCoreMedia en las estadísticas de podcasts. No se necesita experiencia con el código para entender esto. Para explicar, hay cosas llamadas ‘agentes de usuarios’, software que muestran las aplicaciones específicas que son utilizadas para reproducir un podcast. Estos agentes muestran a AppleCoreMedia como el valor predeterminado por las aplicaciones de Apple iOS cuando un podcast no ha creado su propio reproductor. Pocos podcasts lo hacen. Esto tiene un efecto multiplicador y resulta en la sobre- o subestimación de la presencia de Apple en el mercado. Como explicó James Cridland en Podnews este martes: “Las estadísticas globales de Buzzsprout no incluyen AppleCoreMedia, lo que subestima las descargas de Apple Podcasts. Por otro lado, las estadísticas de Libsyn atribuyen erróneamente todo el tráfico a AppleCoreMedia como Apple Podcasts”. Pero ahora, esta actualización de Apple resuelve eso. Si quiere entender más sobre AppleCoreMedia, recomendamos el artículo de podnews de abril llamado : “Mythbusting: are downloads from 'AppleCoreMedia' mostly from Apple Podcasts?” El informe llamado Smart Audio Report 2022 de Edison Research estrenará este 16 de junio “La edición de 2022 del Smart Audio Report no solo ofrecerá una actualización de algunas las familias originalmente entrevistado hace unos pocos años, sino también datos nuevos de un estudio a nivel nacional reciente que mide las actitudes hacia la tecnología de voz entre los que la usan e incluso los que no la usan” Para aquellos que escuchen a tiempo para inscribirse, pueden hacerlo de forma gratuita en el enlace proporcionado en nuestros detalles del episodio. Este miércoles Ashley Carman de Bloomberg tuiteó en vivo la llamada de ganancias de Spotify. La empresa de música tenía bastante que decir sobre sus esfuerzos de podcasting, incluidas algunas cifras que sorprenden a uno tras una inversión fuertísima en los últimos años. En un tuit, Carman dice: “¡Un número! Spotify tuvo 200 millones de euros en ingresos por podcasts en 2021. Esperan que sea una oportunidad de 20 mil millones de dolores”. Si ese número se escucha bajo, es porque lo es. En una respuesta al hilo de Carman, el editor de Podnews, James Cridland, indicó que 220 millones de dólares de ganancias representan solo el quince por ciento de los ingresos totales por publicidad de podcast solo para los Estados Unidos en 2021. Además del número de ingresos, Spotify preestrenó tráileres de sus próximas ofertas de audiolibros que se colocarán en un mercado dominado principalmente por el ala Audible de Amazon. A través de unos mensajes confusos, se habló mucho de que Spotify entrará en tres nuevos negocios, pero la empresa también afirma que es una compañía que prioriza la música. El director ejecutivo Daniel Ek dijo: “Eso es lo que uno tiene que entender sobre Spotify. Pondremos estos objetivos grandes y audaces”. No se escapa aquí en la descarga la ironía de que esta sea la posición oficial de una empresa con una historia de anunciar proyectos grandes y audaces solo para sobrepasar la fecha de entrega de lanzamiento prevista por meses, sino cancelarlos. La llamada de ganancias también presentó una sección que criticaba las limitaciones de las fuentes RSS, incluso la consideración de las fuentes RSS como tecnología obsoleta. Esto es un cambio de tono dado que Megaphone maneja una cantidad sustancial del servicio de anuncios en Spotify a través de RSS. No está claro por qué Megaphone se queda al margen mientras realiza una parte significativa del negocio que los llevó a su porcentaje de ingresos publicitarios globales de 2021. Todos los podcasts con pausas publicitarias se han enfrentado a una maldita pregunta sin respuesta: ¿cuántos anuncios son demasiados? El lunes, Alyssa Meyers de MarketingBrew publicó un artículo que trata brindar una respuesta. Alerta de spoiler: la misión de Meyers que implica entrevistas con 14 especialistas en marketing no proporciona una fórmula mágica que cambiará la industria. Algunas preguntas nunca se pueden responder de manera concreta, pero se puede encontrar sabiduría en una visión general del panorama de la publicidad de podcasts. Por lo general, Meyers encontró podcasts de formato corto con episodios de menos de treinta minutos que presentaban cuatro espacios publicitarios poblados con tres a seis anuncios. Los podcasts de formato largo tenían los mismos espacios potenciales para las pausas publicitarias, pero aumentaron a ocho anuncios potenciales por episodio. “A partir del primer trimestre de 2022, aproximadamente el 5,5% de un episodio de podcast estaba compuesto por anuncios, según el informe trimestral de Magellan AI”. Las más importantes conclusiones de los entrevistados incluyen reconocer el poder de la lectura del anfitrión sobre los anuncios pregrabados, menos anuncios de calidad superan a la cantidad e, inevitablemente, el mejor anuncio es el cual el anfitrión sabe que funcionará con la audiencia que él o ella ha cultivado Finalmente, un resumen de dos artículos que creemos valen la pena leer “Crooked Media adds speech-to-text podcast captions with Adobe partnership” escrito por Brad Hill. Y, en nuestra misión continua de traer noticias de podcasting global: “Podcasts more popular than ever as ‘a reliable source of information,’ study shows” de The Brussels Times. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Evo Terra son los productores ejecutivos de La Descarga de Sounds Profitable.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

TalkVia, the voice assistant design and development platform for marketing teams looking to invest in emerging technologies like Alexa and Google Assistant, conducted the Smart Audio Report, Australia, to understand the adoption and usage levels of voice assistant technologies down under.Head of Innovation, Guy Munro, joins us to share the details and insights from the survey, how voice assistant adoption in APAC is similar or different to the US and EU, as well as his perspectives and advice for marketing teams looking to explore these emerging channels.LinksCheck our TalkViaDownload the Smart Audio Report, AustraliaConnect with Guy on LinkedIn See acast.com/privacy for privacy and opt-out information.

In this episode, we talk with TOM WEBSTER, who is the Sr. VP of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks.THOUGHT #1Figure Out What People are Good At, Have Them Do That Thing, and You Will Be SuccessfulTHOUGHT #2You Have to Lift a Person Up Before You Can Really Put Them in Their Place - Criss JamiCONNECT:Website: EdisonResearch.comWebsite: TomWebster.Substack.comPodcast: The FreenoterAuthor:  The Infinite DialAuthor:  The Social HabitAuthor: The Smart Audio ReportAuthor: The Podcast ConsumerTwitter: @Webby2001BRAND & RESOURCE MENTIONS:"Help" - (The Beatles) - YoutubeGirl Scout Cookies - Girlscouts.orgTamsen Webster - TamsenWebster.comEdison Research - EdisonResearch.comTom Jones - TomJones.comPaula Abdul - PaulaAbdul.comFrank Cody - FrankCody.comMarcus Buckingham (First, Discover Your Strengths) - Amazon.comGallup - Gallup.comBruce Weigel (Poet) - PoetryFoundation.orgJedi Mind Trick (Star Wars) - Starwars.comStar Wars: The Clone Wars - Starwars.comThe Social Dilemma (Netflix Documentary) - Netflix.comTeresa Miles (Womens Center of Jacksonville) - LinkedinThe Infinite Dial - EdisonResearch.comBon Jovi - BonJovi.comCNN - CNN.comBudweiser - Budweiser.comCriss Jami - CrissJami.wixsite.comIsland Of Misfit Toys - Wikipedia.orgMarketplace (American Public Media) - Marketplace.orgPaper Mill Industry - Wikipedia.orgWorld War II - History.comGerrymandering - Wikipedia.comJalen Rose - JalenRose.comHard Rock International – HardRock.comThoughts That Rock – ThoughtsThatRock.comCertified Rock Star - CertifiedRockStar.comLeadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.comCulture That Rocks: How to Revolutionize Your Company’s Culture (Jim Knight) – CultureThatRocks.comBlack Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.comRock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.comCannonball Kids’ cancer – CannonballKidscancer.orgBig Kettle Drum - BigKettleDrum.comSpectacle Photography (Show/Website Photos) – SpectaclePhoto.comJeffrey Todd “JT” Keel (Show Music) - JT KeelTOM WEBSTER'S BIO:Tom Webster is Senior Vice President of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has over 20 years of experience researching consumer usage of technology, new media, and social networking, and is a frequent keynote speaker on consumer behavior and data.Webster is the principal author of a number of widely-cited studies, including The Podcast Consumer series, The Smart Audio Report, The Social Habit, and is the co-author of The Infinite Dial, America's longest running research series on digital media consumption. Webster also has a deep background in both media and entertainment research, and has conducted the largest-ever segmentation study of music and lifestyle preference in UK history. He has shared a martini with Tom Jones, shown Paula Abdul a bad card trick, and can unfailingly recommend music to you better than Pandora.Tom is also the co-host of the podcast, The Freenoter, along with his wife Tamsen, where they share thoughts, insights, best practices and pros & cons of speaking for free.

Odcinek 64 podcastu RadiogramOceń Radiogram na Podchaser:https://podchaser.com/RadiogramKontakt:radiogrampl@gmail.comNotatki do odcinka: https://radiogram.pl/64Analiza SEO słów kluczowych i komentarzy ➤(01:30)Pyrcaster MDP 2020 ➤(02:43)Spotify i playlisty przygotowywane przez ludzi ➤(03:21)Voxnest uaktualnił swój raport ➤(04:35)Resonate Recorder ➤(05:24)Marek Jankowski o podcastach biznesowych 2020 ➤(05:51)The Smart Audio Report ➤(06:15)Podcast w minutę ➤(06:45)Nvidia RTX ➤(07:14)Radiogram poleca ➤(08:03)Kontakt ➤(09:25)Przy produkcji każdego odcinka spędzam średnio 6 godzin. I choć uwielbiam to robić, to bez mojej ulubionej kawy nie dał bym rady.Jeśli uważasz że informacje które przekazuję są dla Ciebie przydatne, to zawsze możesz mnie wesprzeć kawą.https://radiogram.pl/kawaFacebook:https://www.facebook.com/radiogrampl/Twitter:https://twitter.com/radiogram_plMiłego podcastowania i do usłyszenia za tydzień. #polskipodcast

On this special episode of Podcast Insider, Barry Kantz, podcaster and Blubrry board member, join Todd and Mike. The team talks about recent news in podcasting, how transcriptions can be useful for podcasts, affiliate payments, and lots of insight into file naming. Don't forget, Barry tells us all about getting started as a podcaster. Live Facebook Recording. Thanks for joining us this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from three well-separated and socially distant podcast studios in Michigan, here’s a Podcast Insider show LIVE. This week on Podcast Insider... News:  New mobile video platform, Quibi, says no to fan podcast. TWiT Turns 15! Happy birthday. Or anniversary. Want to work for NPR? Third Coast International Audio Festival calls for 2020 entries. Get them in soon. Edison Research is up to another webinar, April 30th at 2 P.M. EDT. Register to attend the Smart Audio Report. Patreon lays off 13% of its workforce ☹️ Best Practice: Transcriptions: Definitely not mandatory or what all would call necessary but they can be useful to expanding your audience and SEO. An actual person is typically costly, but much more accurate. Depending on the level of accuracy and how important it is to your audience, it could be worth it. For a simple solution, automated is great. If you’re hosting with us you can use Audioburst for a free automated transcription for each episode. Blubrry News:  Two Ways to Start a Podcast, from our blog. Way to go affiliates! Many of you are getting paid this month, check out your PayPal soon if you think you're doing well. PowerPress 8.2.10 was just released. We tweaked the Episode Box for a few improvements. While you're at it, go ahead and leave us a plugin review. Interview: Guest co-host, and Blubrry board member - Barry Kantz. Host of Home Based Travel Agent. Support: File names (for artwork AND media files): Lately Apple has been having issues with some artwork file names.  Do not include special characters, except for underscores or dashes. Only use the dash and underscore in the middle of the file name, not the beginning or end. Letters and numbers only. Do not include periods - other than the extension (.jpg or .mp3) Keep em short! Make them unique (no two files should have the same name) File names are very rarely seen by anyone but you. The best place to get help with Blubrry services is our contact form.  We repeat, our contact form on our site. This ensures that the whole team can access your question and provide the quickest answer. We are, of course, answering the phone as well. 877-RAW-VOIC(e) or in real numbers 877-729-8642 9 A.M. - 5 P.M. Eastern M-F. Please shoot us an email at support@blubrry.com or call us. Do not contact us on social media or send us a DM, we’ll send you straight to support as the social team is not the support team. Remember,  if you subscribe to your own show in Apple Podcasts or Google Podcasts (or any other RSS based app)  you will get your episodes as soon as your phone checks (PULLS) the feed. Your episode does not have to be listed in the App’s directory listing for your show to be available to subscribers. Some apps, like Spotify, Deezer, Pandora and iHeart, will take longer, normally 12-24 hours later. No way to speed that up, unfortunately. ReCAPTCHA on the Blubrry contact form doesn't work in all browsers. If you run into that and need assistance, email support@blubrry.com OR call us. No need to post on social, thanks! Connect with Barry here... Email Travel Podcast Site Twitter Promo code INSIDER for a free month at Blubrry.com Coming at you this week from two very separate podcast studios in Michigan. Produced by the Blubrry Pro-Production team. Schedule a one-on-one with Todd (hosting customers only) Email todd@blubrry.com

On this special episode of Podcast Insider, Barry Kantz, podcaster and Blubrry board member, join Todd and Mike. The team talks about recent news in podcasting, how transcriptions can be useful for podcasts, affiliate payments, and lots of insight into file naming. Don't forget, Barry tells us all about getting started as a podcaster. Live Facebook Recording. Thanks for joining us this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from three well-separated and socially distant podcast studios in Michigan, here’s a Podcast Insider show LIVE. This week on Podcast Insider... News:  New mobile video platform, Quibi, says no to fan podcast. TWiT Turns 15! Happy birthday. Or anniversary. Want to work for NPR? Third Coast International Audio Festival calls for 2020 entries. Get them in soon. Edison Research is up to another webinar, April 30th at 2 P.M. EDT. Register to attend the Smart Audio Report. Patreon lays off 13% of its workforce ☹️ Best Practice: Transcriptions: Definitely not mandatory or what all would call necessary but they can be useful to expanding your audience and SEO. An actual person is typically costly, but much more accurate. Depending on the level of accuracy and how important it is to your audience, it could be worth it. For a simple solution, automated is great. If you’re hosting with us you can use Audioburst for a free automated transcription for each episode. Blubrry News:  Two Ways to Start a Podcast, from our blog. Way to go affiliates! Many of you are getting paid this month, check out your PayPal soon if you think you're doing well. PowerPress 8.2.10 was just released. We tweaked the Episode Box for a few improvements. While you're at it, go ahead and leave us a plugin review. Interview: Guest co-host, and Blubrry board member - Barry Kantz. Host of Home Based Travel Agent. Support: File names (for artwork AND media files): Lately Apple has been having issues with some artwork file names.  Do not include special characters, except for underscores or dashes. Only use the dash and underscore in the middle of the file name, not the beginning or end. Letters and numbers only. Do not include periods - other than the extension (.jpg or .mp3) Keep em short! Make them unique (no two files should have the same name) File names are very rarely seen by anyone but you. The best place to get help with Blubrry services is our contact form.  We repeat, our contact form on our site. This ensures that the whole team can access your question and provide the quickest answer. We are, of course, answering the phone as well. 877-RAW-VOIC(e) or in real numbers 877-729-8642 9 A.M. - 5 P.M. Eastern M-F. Please shoot us an email at support@blubrry.com or call us. Do not contact us on social media or send us a DM, we’ll send you straight to support as the social team is not the support team. Remember,  if you subscribe to your own show in Apple Podcasts or Google Podcasts (or any other RSS based app)  you will get your episodes as soon as your phone checks (PULLS) the feed. Your episode does not have to be listed in the App’s directory listing for your show to be available to subscribers. Some apps, like Spotify, Deezer, Pandora and iHeart, will take longer, normally 12-24 hours later. No way to speed that up, unfortunately. ReCAPTCHA on the Blubrry contact form doesn't work in all browsers. If you run into that and need assistance, email support@blubrry.com OR call us. No need to post on social, thanks! Connect with Barry here... Email Travel Podcast Site Twitter Promo code INSIDER for a free month at Blubrry.com Coming at you this week from two very separate podcast studios in Michigan. Produced by the Blubrry Pro-Production team. Schedule a one-on-one with Todd (hosting customers only) Email todd@blubrry.com

On this special episode of Podcast Insider, Barry Kantz, podcaster and Blubrry board member, join Todd and Mike. The team talks about recent news in podcasting, how transcriptions can be useful for podcasts, affiliate payments, and lots of insight into file naming. Don't forget, Barry tells us all about getting started as a podcaster. Live Facebook Recording. Thanks for joining us this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Recorded live from three well-separated and socially distant podcast studios in Michigan, here’s a Podcast Insider show LIVE. This week on Podcast Insider... News:  New mobile video platform, Quibi, says no to fan podcast. TWiT Turns 15! Happy birthday. Or anniversary. Want to work for NPR? Third Coast International Audio Festival calls for 2020 entries. Get them in soon. Edison Research is up to another webinar, April 30th at 2 P.M. EDT. Register to attend the Smart Audio Report. Patreon lays off 13% of its workforce ☹️ Best Practice: Transcriptions: Definitely not mandatory or what all would call necessary but they can be useful to expanding your audience and SEO. An actual person is typically costly, but much more accurate. Depending on the level of accuracy and how important it is to your audience, it could be worth it. For a simple solution, automated is great. If you’re hosting with us you can use Audioburst for a free automated transcription for each episode. Blubrry News:  Two Ways to Start a Podcast, from our blog. Way to go affiliates! Many of you are getting paid this month, check out your PayPal soon if you think you're doing well. PowerPress 8.2.10 was just released. We tweaked the Episode Box for a few improvements. While you're at it, go ahead and leave us a plugin review. Interview: Guest co-host, and Blubrry board member - Barry Kantz. Host of Home Based Travel Agent. Support: File names (for artwork AND media files): Lately Apple has been having issues with some artwork file names.  Do not include special characters, except for underscores or dashes. Only use the dash and underscore in the middle of the file name, not the beginning or end. Letters and numbers only. Do not include periods - other than the extension (.jpg or .mp3) Keep em short! Make them unique (no two files should have the same name) File names are very rarely seen by anyone but you. The best place to get help with Blubrry services is our contact form.  We repeat, our contact form on our site. This ensures that the whole team can access your question and provide the quickest answer. We are, of course, answering the phone as well. 877-RAW-VOIC(e) or in real numbers 877-729-8642 9 A.M. - 5 P.M. Eastern M-F. Please shoot us an email at support@blubrry.com or call us. Do not contact us on social media or send us a DM, we’ll send you straight to support as the social team is not the support team. Remember,  if you subscribe to your own show in Apple Podcasts or Google Podcasts (or any other RSS based app)  you will get your episodes as soon as your phone checks (PULLS) the feed. Your episode does not have to be listed in the App’s directory listing for your show to be available to subscribers. Some apps, like Spotify, Deezer, Pandora and iHeart, will take longer, normally 12-24 hours later. No way to speed that up, unfortunately. ReCAPTCHA on the Blubrry contact form doesn't work in all browsers. If you run into that and need assistance, email support@blubrry.com OR call us. No need to post on social, thanks! Connect with Barry here... Email Travel Podcast Site Twitter Promo code INSIDER for a free month at Blubrry.com Coming at you this week from two very separate podcast studios in Michigan. Produced by the Blubrry Pro-Production team. Schedule a one-on-one with Todd (hosting customers only) Email todd@blubrry.com

Today you'll hear Keri Roberts interview the President of Edison Research Larry Rosin talk about what his company does, how it got started, what the research shows in the recent Smart Audio Report about smart speaker usage, how people are using smart speakers, how they find out about new skills, plus thoughts on security, monetization and why companies should invest in a voice strategy plan.

The changes announced by Apple will start with the release of Catalina, which will split up iTunes into 3 new Mac applications: Music, Podcasts and TV. What will this mean for you and your show. Coverage by Rich at Review Tech USA https://youtu.be/v9-TKKW4f2Y More news for Apple Podcasters is the introduction of 100+ categories and the revamping of their existing catalog. But what's the story? Do you think this will help YOUR podcast get discovered? Well maybe if you are using good titles and metadata it will but we'll just have to wait and see. REMINDER: International Podcast Day 2019 https://internationalpodcastday.com/ is just around the corner on Monday, September 30, 2019. The final podstory for the week is about the latest Smart Audio Report from Edison Research and NPR. This is very important for podcasters to pay attention too, IMO this is way more important than new categories on Apple Podcasts. “We continue to see those that have voice assistant devices love them, using them every day to get the news, listen to podcasts, live stream radio stations and more,” said Joel Sucherman, NPR Vice President, New Platform Partnerships. “The latest data suggest we’ve moved into a maturation phase in this space, in which earning and maintaining the trust of potential smart speaker buyers, while also demonstrating new functionality, may be a key to continuing dynamic growth,” * https://www.edisonresearch.com/the-smart-audio-report-from-npr-and-edison-research-spring-2019/ Twitter twitter.com/ileane Instagram instagram.com/ileane Facebook https://fb.com/msileanespeaks Email me ileane.link/contact Leave me a voicemail ileane.link/voicemail Thanks for listening! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/ileane/message Support this podcast: https://anchor.fm/ileane/support

Tom Webster, VP of Strategy and Marketing at Edison Research, joins the Content Experience Show to discuss the rising popularity of smart speakers and how to succeed as a brand in voice search.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How smart speakers have changed behavior and media consumption How smart speakers became one of the fastest growing trends in consumer technology How the marketing landscape has changed with the rise of voice search capabilities Why a strong brand off device means a strong brand on device with smart speakers   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here. Downlowad the free Smart Audio Report from NPR here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

  Have podcasts become more popular than blogs? What happens when you 'boost' a podcast post on facebook to promote your show and what's still wrong with the Google Podcasts App? This and more! Join Ray, Dave, Daniel, Paul Colligan and Jonathan Bloom to talk about recent podcasting news. Subscribe to Podcasters' Roundtable on YouTube and use the bell icon to set notifications so that you know when we're live!     Stories from this Round: Ray Ortega   Title: The Daily starts being marketed, and the BBC wants a UK podcast chart   Main Takeaway: URL: https://podnews.net/update/the-daily-marketing Title: Donating to podcasts via an Amazon Alexa smart speaker Main Takeaway: URL: https://podnews.net/update/alexa-donations   Dave Jackson   Title: Main Takeaway: 27% of people have three or more smart speakers listening to am/fm is #4 on the list of where do you listen to audio. People are calling podcast directing more URL: https://www.nationalpublicmedia.com/wp-content/uploads/2018/07/Smart-Audio-Report-from-NPR-and-Edison-Research-Spring-2018_Downloadable-PDF.pdf Title:What is Podchaser? Main Takeaway: I don’t get it? URL: https://www.podchaser.com/episodes   Daniel J. Lewis   Title: Podcasts More Popular than Blogs Main Takeaway: I think “popularity” and “interest”/“usage”  are very different things URL: https://www.searchenginejournal.com/podcasts/261447/ Interesting cross-reference from 2 years ago: https://techcrunch.com/2015/07/18/the-future-of-podcasting/ Title: [Opinion] Castbox has not fixed the problem they created, and more Google Podcasts issues Main Takeaway: Several podcasts still exist in Google Podcasts with a Castbox feed, instead of redirecting the feeds, they are simply broken. Also, I’ve discovered unintentional duplicates and omissions based on some podcaster oversights or Google’s method   Related Question posted in PR.com comments: Andy from photobizx.com: Hi Guys - I've submitted my Free podcast to Google and it's there and working fine but Google is also displaying my premium feed which I want to stop. Do you have any idea how to go about this?   URL: [none]   Paul Colligan   Title: I boosted a Facebook post to promote my podcast. Here are my results! Main Takeaway: URL: https://www.reddit.com/r/podcasting/comments/8ye074/i_boosted_a_facebook_post_to_promote_my_podcast/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2018-07-13 Title: Podcasts More Popular than Blogs Main Takeaway: URL: https://www.searchenginejournal.com/podcasts/261447/   Jonathan Bloom   Title: TalkShoe is Relaunching Main Takeaway: The featureset sounds amazing: doing mixing, call-ins, even streaming straight to YouTube Live from their site. All things I wish I could offset, as I have to use two computers for one of my shows to achieve this. The catch: FREE, I see NOWHERE where it is mentioned how to pay. As a creator, I have had my share of my own content go away from free hosts. Some of my early stuff was on Blip.tv’s free plans. I don’t want to see content people create gone and missing forever. URL: http://podcasternews.com/2018/07/18/talkshoe-is-relaunching/ Title: From Podnews: Radiotopia launch Everything is alive today, interviewing inanimate objects about their daily life. Main Takeaway: This shows the beauty of podcasting. I actually felt an emotional connection to the can of cola, Louis. This is a fictionalized podcast, but it shows how you can connect with a podcaster/guest. This helps with serious topics as well. I’ve had my perspective shifted because I heard someone describe why they believe something. URL: http://www.everythingisalive.com/episodes/louis-can-of-cola

Spreaker Live Show #160 for July 18th, 2018Show Duration: 60 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-PodcastMovement.com is Next Week in Philly July 23-26 -Spreaker Meetup - Tues, 24th evening dinner with Jay Soderberg and I - https://docs.google.com/forms/d/e/1FAIpQLSd9Hjy02hoO-ZM7Sg3yfgUAVUtUnWs1BNjB5q_2YL2DhX6dvw/viewform-Spreaker powered by Voxnest - Whole new booth experience this year with ability to use touch screens to see all of our platforms in our software.- The Power of Dynamic Ad Insertion to Generate Podcast RevenueThursday, July 26th9:00 am – 9:45 am ESTDynamic Ad Insertion is now accessible to all levels of podcasters. In this session, our Head of Partnerships Rob Greenlee, together with other podcasting business veterans, will discuss the growing area of dynamic ad insertion with leading experts that can share real-world experiences. Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes but also to insert pre-recorded host/live read and mentions as well. They will discuss when it makes sense to use ad insertion and how this element of ad technology will continue to change podcast advertising as programmatic buying increases.- State of PodcastingTuesday, July 24th1:30pm – 2:15 pm ESTIn this session, speakers from the very top podcasting industry will take a deep dive into every major facet of the podcasting space in 2018 and beyond and will highlight 2018 market trending data around content, discovery, audience, metrics, platforms, and monetization. Panelists are Rob Greenlee, Todd Cochrane, Kerri Hoffman, Rob Walch, Todd Cochrane, Tom Webster, Hernan Lopez.Podcast Movement Guide - https://blog.spreaker.com/2018/07/12/podcast-movement-2018-guide-industry-event/Show Today:- PodcastMovement is Next Week- Edison Smart Audio Report on Smart Speakers Out Today- Does ad insertion make sense for all sizes and types of podcast publishers?- Gail Nobles Created Audio Jingle for SLS- Other Listener CommentsOn the show today:The Smart Audio Report (Spring 2018) from NPR and Edison Research".- To download the full report: https://www.nationalpublicmedia.com/smart-audio-report/latest-report/https://www.nationalpublicmedia.com/wp-content/uploads/2018/07/Smart-Audio-Report-from-NPR-and-Edison-Research-Spring-2018_Downloadable-PDF.pdf-With more than 43M smart speaker owners in the U.S., adoption of smart speakers is going mainstream. -New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior, and media habits, according to the latest research from The Smart Audio Report, which for the first time after launching in 2017 offers a preview into the realities of mainstream use. The Spring 2018 Report, available July 18 (Today), also reveals opportunities across industries – from publishing and tech to products and services. Key findings include: - For first adopters, the smart speaker is now the #1 way they listen to audio, and 38% of newer, early mainstream users say they purchased the device hoping to reduce screen time - While first adopters demonstrate more advanced smart speaker use – controlling home security and other household devices – Early mainstream users are quickly relying on the technology for a wider range of daily activities – ordering food, making calls, getting traffic reports, researching products, and shopping - Among all smart speaker owners, the most preferred formats for audio advertisements are skills/features created by a brand, host-read ads on podcasts, product endorsements, and sponsor or underwriter announcements during public radio Does ad insertion make sense for all sizes and types of podcast publishers?-Yes, it can work with Programmatic ads and being able to monetize archive episodes. -Non-evergreen past shows will make less money then shows with true evergreen content. -Depends on types of ads too - radio-like or Live reads-Can automate the monetization of your podcast-Power in combining Programmatic and Live ReadsListener Comments & Questions:http://twitter.com/DaveThackeray Jul 17@spreaker I hate your tagline. "Listen to the world's trendiest podcasts or create your own on Spreaker"? TRENDIEST? Talk about putting off 99% of your creators!https://twitter.com/robgreenlee/status/1019257507359756288Doug SalamoneAll my sites are SSL. It's $8 a year.Linda IrwinGo Daddy charges an arm and a leg for SSL.If you are hosting on WIX, you can get the SSL free.Linda IrwinHi . . . just got back. Listening on Spreaker web and listen to a show later (not live) all of the way through and notice 0 plays and so many downloads. Then come back later because I commented and wanted to see if someone else had commented also, and it still shows 0 plays.Spreaker Live ShowHi Linda, Can you clarify a little more on your question? Are you asking about embed webplayer counts?Linda IrwinMy question today is why are my listens to other episodes not showing up where the listen counts are visible?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Oh, the great information coming from this report for podcasters. IF you title your podcast better and include key words and terms in your show notes and blogs. Voice activated technology owners are asking their device to answer a general question third on the list only beaten by “play music” and “what's the weather?” Google recognizing audio as a first class search citizen, coupled with the Google Podcasts app with a majority of the world on Android, this is a great time to be podcasting. Need help? email me at podcasts@circle270media.com http://www.circle270media.com (www.circle270media.com)

Spreaker Live Show #160 for July 18th, 2018Show Duration: 60 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-PodcastMovement.com is Next Week in Philly July 23-26 -Spreaker Meetup - Tues, 24th evening dinner with Jay Soderberg and I - https://docs.google.com/forms/d/e/1FAIpQLSd9Hjy02hoO-ZM7Sg3yfgUAVUtUnWs1BNjB5q_2YL2DhX6dvw/viewform-Spreaker powered by Voxnest - Whole new booth experience this year with ability to use touch screens to see all of our platforms in our software.- The Power of Dynamic Ad Insertion to Generate Podcast RevenueThursday, July 26th9:00 am – 9:45 am ESTDynamic Ad Insertion is now accessible to all levels of podcasters. In this session, our Head of Partnerships Rob Greenlee, together with other podcasting business veterans, will discuss the growing area of dynamic ad insertion with leading experts that can share real-world experiences. Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes but also to insert pre-recorded host/live read and mentions as well. They will discuss when it makes sense to use ad insertion and how this element of ad technology will continue to change podcast advertising as programmatic buying increases.- State of PodcastingTuesday, July 24th1:30pm – 2:15 pm ESTIn this session, speakers from the very top podcasting industry will take a deep dive into every major facet of the podcasting space in 2018 and beyond and will highlight 2018 market trending data around content, discovery, audience, metrics, platforms, and monetization. Panelists are Rob Greenlee, Todd Cochrane, Kerri Hoffman, Rob Walch, Todd Cochrane, Tom Webster, Hernan Lopez.Podcast Movement Guide - https://blog.spreaker.com/2018/07/12/podcast-movement-2018-guide-industry-event/Show Today:- PodcastMovement is Next Week- Edison Smart Audio Report on Smart Speakers Out Today- Does ad insertion make sense for all sizes and types of podcast publishers?- Gail Nobles Created Audio Jingle for SLS- Other Listener CommentsOn the show today:The Smart Audio Report (Spring 2018) from NPR and Edison Research".- To download the full report: https://www.nationalpublicmedia.com/smart-audio-report/latest-report/https://www.nationalpublicmedia.com/wp-content/uploads/2018/07/Smart-Audio-Report-from-NPR-and-Edison-Research-Spring-2018_Downloadable-PDF.pdf-With more than 43M smart speaker owners in the U.S., adoption of smart speakers is going mainstream. -New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior, and media habits, according to the latest research from The Smart Audio Report, which for the first time after launching in 2017 offers a preview into the realities of mainstream use. The Spring 2018 Report, available July 18 (Today), also reveals opportunities across industries – from publishing and tech to products and services. Key findings include: - For first adopters, the smart speaker is now the #1 way they listen to audio, and 38% of newer, early mainstream users say they purchased the device hoping to reduce screen time - While first adopters demonstrate more advanced smart speaker use – controlling home security and other household devices – Early mainstream users are quickly relying on the technology for a wider range of daily activities – ordering food, making calls, getting traffic reports, researching products, and shopping - Among all smart speaker owners, the most preferred formats for audio advertisements are skills/features created by a brand, host-read ads on podcasts, product endorsements, and sponsor or underwriter announcements during public radio Does ad insertion make sense for all sizes and types of podcast publishers?-Yes, it can work with Programmatic ads and being able to monetize archive episodes. -Non-evergreen past shows will make less money then shows with true evergreen content. -Depends on types of ads too - radio-like or Live reads-Can automate the monetization of your podcast-Power in combining Programmatic and Live ReadsListener Comments & Questions:http://twitter.com/DaveThackeray Jul 17@spreaker I hate your tagline. "Listen to the world's trendiest podcasts or create your own on Spreaker"? TRENDIEST? Talk about putting off 99% of your creators!https://twitter.com/robgreenlee/status/1019257507359756288Doug SalamoneAll my sites are SSL. It's $8 a year.Linda IrwinGo Daddy charges an arm and a leg for SSL.If you are hosting on WIX, you can get the SSL free.Linda IrwinHi . . . just got back. Listening on Spreaker web and listen to a show later (not live) all of the way through and notice 0 plays and so many downloads. Then come back later because I commented and wanted to see if someone else had commented also, and it still shows 0 plays.Spreaker Live ShowHi Linda, Can you clarify a little more on your question? Are you asking about embed webplayer counts?Linda IrwinMy question today is why are my listens to other episodes not showing up where the listen counts are visible?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

E. B. Moss: Hey, it's E.B. Moss from MediaVillage and this is Episode 12, basically live from the Consumer Electronics Show in Las Vegas. I’m with MediaVillage Journalist David Polinchock who’s an expert at CES. So... We're mic’d up together and we're going to walk around, enjoy the ambient sounds of CES 2018, and I'm going to tap your brain... a Vulcan mind meld!, appropriately for CES. We're going to ask you to give us some insights. INTRO: Ready for some insights from those inside the media, marketing and advertising industry? Welcome to Insider Insight from MediaVillage. MediaVillage.com is the home for exclusive thought leadership with content by, for and about agencies and networks. From digital experts and add tech providers to CMO's and CRO's. With villages of content focused on everything from Wall Street reports to women in media. Now let's get some insights. David: First stop? We're here at the Google Home gallery. They've put together a kind of cool exhibit of what you can do with Google Home and how it's changing how we all live. E. B. Moss: Wow, great. Google has been sponsoring everything including the city monorail where they even piped in some pretty compelling audio. So when you're a captive audience on the monorail it's instructing you to learn how to utilize Google Home like saying, "Hey Google play me some soothing music" - which is good for when you're trapped on the monorail to hear little bubbling brook sounds. They really have done a good job in their convention sponsorship presence. David: This kind of new audio assistant is what we're getting in homes and in the rest of our lives. One of the AR head manufacturers announced a partnership with Alexa so you get voice control in your heads-up display now so you can see how this is changing how people are really doing things at home. One person on my last tour had one of the voice connection systems all throughout their house and realized they had to take it out of the kids room because the kids were doing their homework by asking it all the questions and just getting all the answers. You know, there's good and bad with everything. But this ability to ask a simple question, or check my schedule works because if I already have "Hey Google" phone I can use it and I get information there but now I can move it around from thing to thing. I think what people are looking for at large is a connection of all their things so it's not "I have this list over here and this list over here". So the fact that I can ask Hey Google on my phone but when I get home at night I can follow up the conversation with my Google Home Assistant because it's all connected. E. B. Moss: Oh, so the connectivity. Got it. David: The other thing they've been working on are ear buds that translate something like 70 languages. It literally is the communicator that we saw for 20 years on Star Trek. E. B. Moss: So, I can date a person who doesn't speak English! David: That's correct. And, if you look over here we also have it in air conditioners and washing machines and a variety of things now. So that's what, to me, becomes really exciting about this: you're seeing Hey Google as you're seeing Alexa and other products leave the single device and being incorporated into all of our lives. E. B. Moss: Google Home really was everywhere at CES; trying to connect the dots with audio and smart speakers and voice assistants. The other thing that was everywhere was Audio. I spoke to Tom Webster of Edison Research, as well as the head of marketing for Audio-Technica who had some unique ways to use headphones. E. B. Moss: Tom Webster was on the panel on the smart speaker research that just came out from Edison Research in conjunction with NPR. So I grabbed him afterwards. ...Hey Tom... That was fascinating. I know that you're going to be sharing some more of this information though MediaVillage in general, but specifically, a couple of things jumped out at me today were the fact that gifting over the 2017 holiday season really should've exponentially upped ownership of smart speakers. So that was good? Tom: Yeah, we've seen the initial adoption of smart speakers grow at a clip more than we saw smart phone adoption grow when we first started tracking. It's certainly both Amazon and Google coming out with $29 units had a lot to do with that but I think eventually we're going to stop caring about the devices themselves because that technology is going to just be baked into everything. E. B. Moss: So, that's an interesting point because Google is all over the show and promoting their digital assistant, Hey Google, but it's still only about 70% in devices own versus Alexa. What do you think it needs to do to compete more? By the way I think you said we're at about 16% ownership in America right now, so there's still plenty of growth opportunity there. What do you see the differences being and how do you see it competing more? Tom: I think, first of all I have no doubt that they're both going to be very competitive devices for a long time to come and for a lot of people it's just learning the use cases. We do know from the previous iterations of Smart Audio Report that we found with NPR 88% of the people who have an Alexa are Amazon Prime members. So there is a natural connection there. They're already being marketed to, in a way that is contextual for them. I think the more that Google educates listeners about what these devices can do and just more devices. Again the technology is just going to start being baked into everything and by the way it's already on your phone. One of the interesting things we found in our research is that 44% of smart speaker users tell us they're using the audio assistants on their phone more as a result of using the smart speaker. So it's just learning education and getting people context. E. B. Moss: And a brand that has good social media followers will do a service to those followers and enhances its own position by teaching them how to use smart speaker skills that they've created, right? Tom: Absolutely. I think we used to ask ten years ago "What's your mobile strategy?" Now I think it's a valid question to ask what your audio strategy is because people want to communicate with brands. They want to communicate with brands that they care about and they want to have those kinds of relationships and those kinds of experiences. E. B. Moss: So last question.... You mentioned a couple of the obstacles that we still have to continue to overcome: the perception of trust and the perception of security. What do you see happening? Tom: Well, those are valid concerns. First of all far be it from me to poo poo them because they are in fact valid concerns and when we interviewed people who don't own a smart speaker but who are interested in the category; three of their top concerns were all related to security, privacy, insuring their data, having the government listen in on their data. These are all valid concerns and all of the makers of this technology are going to have to find ways to address them because it's one thing to say "O.K. Google or Alexa play some Fleetwood Mac" it's another to start reciting your credit card number into it or something and those concerns are going to have to be addressed. E. B. Moss: ...So now I'm heading to Audio-Technica. You might know them for their turntables and headphones. They are giving me a welcome treat of a chair massage...I'm going to put my noise-canceling headphones on right now.... Speaker 5: "Let's begin by centering on the breath. ... slowly exhale and imagine your breath moving out through your ears as well. Cleansing them, forcing out all the toxic noise you've observed from the show floor and setting it a flame to burn off like so much painful gas..." E. B. Moss: That was one of the funnest ideas on the show floor. It was practical and sort of like a forced pre-roll listen in a good way. So I'm speaking to Director of Marketing Communications for Audio-Technica, Jeff Simcox. Jeff: Hi. How are you doing? Are you relaxed? E. B. Moss: I'm so much more relaxed. How did you come up with the idea? Jeff: Well, what's one of the reasons for wearing noise-canceling headphones? You want to relax, knock out all the annoying sounds and get into yourself, into the music. We just thought on the CES show floor we'd add that little extra thing to help you relax and lose yourself and have a massage while you're enjoying the headphones. My boss is like "You've got them in the chair so give them a sales pitch." And I'm like "who wants to lay there and just hear a dry sales pitch"? So it was our way of saying "Okay, you know, [inaudible 00:11:30] in that we can give you a little bit of entertainment, give you a little bit of a laugh. Now feel the tension escape from your ears like so much painful gas." It was one of my favorite lines.  E. B. Moss: As we made our way though CES you couldn't help notice autonomy everywhere. From autonomous cars to the super sonic Hyperloop; also autonomous public transportation helping the lesser abled. E. B. Moss: Initiating autonomous drive. I'm about to experience it, in 90 seconds. What it's like to be on the road and not in control. I'm at the Intel booth right now. Very cool. But I think it might drive me a little bit nuts if I had to hear all of the play by play of the autonomous driver. Pedestrian detected, anomaly detected, slow down. E. B. Moss: Now we're at Hyperloop and I'm talking to the Director of Marketing Ryan Kelly. Ryan, It looks like a long monorail pod from the future. What is it? Ryan: Elon Musk in 2013 had a vision for a new form of transportation. A bunch of VCs at Silicon Valley got together and founded Hyperloop One. Now we are actually Virgin Hyperloop One, three years later, which is very exciting. So now Richard Branson is now our chairman. Ryan: I'll tell you a little bit about the technology. Hyperloop basically the pod that you're looking at just broke a speed record, which is really exciting. We went 240 miles per hour in 300 meters at our test site 40 miles outside of Las Vegas. We're really excited about. So how does that work, how did we get there and why do we think it's the future of transportation? Hyperloop is in a tube so this pod was in a tube, we suck out almost all the air out of the tube to almost zero atmospheric pressure. It's not a full vacuum but very, very close. What that does is it provides frictionless travel. What does that mean? That means we can reach higher speeds than Maglev trains that you might see in Japan, in niche markets. It also means that it's more energy efficient and effective because we're using passive magnetic levitation. So that means once we start and accelerate at that point we're floating. So this actually levitates above a track, which is pretty unbelievable. From a cost perspective that's huge cost saving, not only for energy efficiency but also for building track, et cetera. E. B. Moss: I know the sustainability aspect is very important to Mr. Branson. Ryan: Huge. Yeah, it's absolutely. So sustainability is definitely something that we're looking towards. We'd like to get something up and running by 2021 and if you think about where we're going to be in 2021 with autonomous vehicles, with cleaner energy and we're completely energy agnostic solution, which we're really excited about. Not only going fast but thinking about how the future of transportation works. David: Right, so being both New Yorkers I know you've gotten some approval for New York track, from discussions. Ryan: Well, there's discussions. We are a very ... even though some people might see this as a cry in the sky opportunity a lot of our executives have worked in government before. We know how the system works in the United States. You have to go through a regulatory and safety process. We don't want to be seen as a paperwork company that's going to disappear in two years faking all these different things. Ryan: So we have directors of policy here that are working with the federal government. We've made headway in places like Colorado where legislature has signed a memorandum of understanding to look at these. That's actually started already but you have to remember that we need to make sure that it's safe for passengers and we need to go though our safety process. So we kind of understand that but I think it's really interesting because we kind of have a VC type philosophy and coming and working with government. Those are some of the slowest movers. So kind of working that out, working for structure has historically been or seen as a slower moving process. Merchants of VC digital world and then combining this with structure is a really interesting combination. Not only have we seen progress in the United States, we've seen progress in the UN [inaudible 00:16:52] road and transit authority there, we have a proposal to them. The Netherlands and some Scandinavian countries. Started to talk about the UK as well. So we've made some groundwork. David: So, if I'm inside what's my experience? Ryan: Sure. Actually we're partnering with Here Technologies and this is the booth that we're outside of right now. This is the first time that we're talking about the passenger experience in public. 2017 for us was what we call our kitty hawk moment, prove the technology works. Now 2018 is about lets get real, how do we commercialize, what's the experience going to look like, how we work with regulators, et cetera. In the same way that in the digital space we expect fast on demand and we expect a personalized, customized experience we're trying to bring that into the infrastructure mind frame, which hasn't necessarily been the case because this is one of the first new forms of transportation over 100 years, We're trying to incorporate this thing. Ryan: Let's say I book a ticket for the Hyperloop. I want that experience to be one, for example, where I'm here in Las Vegas I have turn by turn walking directions so if I'm inside this crazy convention center I see yes I know I have to walk down the stairs and to the right of the Starbucks to go get my Uber, which will already be there because they know that it takes ten minutes for me to walk out of this craziness. Take my Uber to the Hyperloop get in the Hyperloop, they know that I'm having a meeting with three other people that I met at CES so they're going to give me a customized pod with meeting table et cetera. Versus I've had enough of CES and I don't want to talk to anyone I know and I just want a silent pod and then when I get off the Hyperloop powered by Here Technologies in the future when we get this thing up and running. My Uber's already there and potentially maybe there are other apps like Seamless, et cetera, that by the time I get home my pizza is there. E. B. Moss: Will this exercise for us also because you just eliminated all of the walking that we do. Ryan: Well, I don't think it's there. All the pieces are there so I don't think it's that far of a stretch to get there. Imagine all the pieces and components are there we just got to put it together. E. B. Moss: Yeah, a much different experience than trying to get on the monorail with 5000 other people all crammed into one car, which took me 40 minutes. Ryan: Let's talk about that because that brings up a really good point. So what we'd like to do with the Hyperloop is have pods leaving, seconds; fast, fast, fast. When you have a train that has certain point A to B stops everyone is crammed on the train and then pushes out at the same time. Here we're aiming for consistency so that the other modes of transportation that we're connecting with create more of a flat traffic environment versus these waves where they're not ready. E. B. Moss: I love it. Ryan, thank you so much. Ryan: Thank you so much. E. B. Moss: So we stopped at the booth called Accessible Olli and I'm speaking with Brittany Stotler of Local Motors. So tell me what the connection is Brittany. Brittany: So we are here to show a new project that was announced last CES with CTA Foundation, IBM, and Local Motors. Talking about what it means for people with disabilities or that may not have the function that everyone else has and then as well as the aging community. Trying to make vehicles that are going to be pulling the drivers and age out of them because they're self driving vehicles. Trying to figure out how these people are going to start interacting with the vehicle, making it easier for them and ideally providing them more freedom. We based this on personaes, such as Eric who, though blind legally, he did not start out blind; he's actually an engineer from IBM and was one of the big people behind trying to help us figure out how to make a vehicle and make an Olli stop accessible for somebody who is visually impaired. Another persona is wheelchair bound but doesn't like to call attention to that aspect. So having the accessible Olli be able to communicate with them and use these vehicles allows them the freedom to be going out without someone else there to continually load them because they would roll onto Olli themselves and it automatically secures their wheelchair. Push a button to release them, they can roll back out of the Olli stop and they're all set to go. So ideally you'll have an app on your phone requesting to get on the next Olli that's coming into the station with your preferences set, so if you are in a wheelchair, if you visually have issues or maybe it's your hearing Olli can actually sign back and forth to you though the stop and through the actual vehicle. We’ve got a couple of different options that we're working with so ultrahaptics - a really neat technology system which, for those who can't see or have limited mobility they can actually ... rather than having to press a button ... can just wave their hand in front of it and you feel it and it creates like a virtual button for them. But there's also extendable to some vibrations that can actually drive them to an open seat so they don't have that awkward moment they maybe have to deal with on a daily basis of maybe actually sitting on somebody that's already there but they couldn't see them. E. B. Moss: What's the revenue model for this? Brittany: We are selling Olli and Ollie stops to cities - master planned communities, which is where a lot of the elderly will come into play - and then into large campuses and theme parks. Everybody across the board is thinking about how to integrate Ollie because it helps pull down costs: they can move people out of a bus driver position and turn them into another position, gives them a few new skill sets hopefully.  E. B. Moss: Is there an opportunity or a plan to take advantage of some of the data capture via the app? Brittany: There is potential. Currently we would own all of that data though our app but depending on the partnership it could potentially be a white label for a city’s Olli. They can wrap it however they want on the exterior. There's potential for glassine products, you can put text, you can have a video playing, and it'll go on any of our windows so it turns into almost mobile advertising. David: For our readers and our listeners in this case, I think, this is an opportunity to reach this new audience in a very compelling way. Brittany: Right. You're just the only [crosstalk 00:24:35]. So you're on a university campus and you have all these students that are getting on, they're going from their parking structures to a certain place on campus but they're going to go by Pete's Coffee every single morning and as they're rolling up or they're getting ready to go up to that stop Pete's Coffee advertising comes up on the app or it comes up within the bus to show come inside tell us you were just on Olli and here's your code and you get a discount. It starts driving traffic and then that's another way that the whoever's purchasing to actually operate the vehicles they can start recuperating and making money on the advertising piece. E. B. Moss: So a traffic driver driving traffic. Brittany: We're trying to get rid of traffic. E. B. Moss: Thank you so much for your time [inaudible 00:25:21] Beautifully stated and a very important application for all members of our community to be able to be more mobile ... Brittany: More freedom for them so thank you to all of our partners. E. B. Moss: For a less autonomous but very elevating experience we spoke to the Head of Marketing for Workhorse. He described their octocoper. E. B. Moss: So what are we officially calling this? This is experimental [crosstalk 00:25:54] Workhorse: That's a good question. We've just been calling it personal electric octocopter. Octocopter, eight things octo. David: What's the range on it? Workhorse: 70 miles. David: That's pretty good, that many miles. Workhorse: Gasoline generator that powers it so once you go 70 miles toward hop you gas up ready for the next hop. Not waiting for the lithium-ion battery for hours to charge up and all that stuff. You can just keep going. Normal helicopter you have to have pedals and those handles. This doesn't have any pedals or any of that stuff. We fly like a drone. So it'd be, you know ... David: You don't fly it like a drone. Workhorse: I mean we had this on display in Paris and all the kids that came in 15 they could jump in there, let's go, let's take it up because they're so familiar with the video game and all that stuff. So that's the way this flies. E. B. Moss: So what's the flying experience like? I mean I've been in a glider and I've been in a helicopter, somewhere in the middle? Workhorse: Yeah, I would say so. It wouldn't be as much as a glider, which is just pretty basic but it is also not as complicated as the helicopter. See this only has a ceiling height of flying of 4000 feet. Okay, so it's just enough that you're up and you're flying. So, it's meant to be like a different method of transportation. In America the helicopter's been here for 78 years, last year in America they sold 1000 of them new, that's not that big of a market. So we're not really planning on taking market share from commission on helicopter. We're kind of planning on creating a new category. So you've got to think of it as a new way of transportation, like we were kidding around about the New York City and all that stuff. David: And what's the price point on it or what will it be? Workhorse: We have price point at 200,000 dollars and at this show we can take your name and ... E. B. Moss: Take Credit Cards? Workhorse: $1,000 and your place is saved in line and then we would probably start delivering them in 2020. E. B. Moss: It looks like a Workhorse experimental aircraft. Workhorse: The name of the craft is Surefly. So it's Surefly with safety and that and background.  E. B. Moss: David and I saw AR, audio, autonomy, everything at CES and we talked about how it all came together. David: So one of the trends we just to look at in general is we just saw with Olli and what they're doing. There's a huge population growing old. E. B. Moss: Yes. David: And it's a key population that has a certain expectation level of service and experience and technology and that's only getting bigger. You're seeing a lot of brands really trying to figure out how do we deal with population that's having vision problems and mobility problems and hearing problems. All the things people my age are starting to think about. E. B. Moss: The 25 year olds. David: The 25 year olds. Again, when ... as we joked ... but when you think about the 25 year olds they are very tech savvy. They're the Hyperloop audience, they don't want to be waiting on the street corner for the M35 without having any idea, in the rain, when it's coming, when was the last time it was here, did I just miss it. You know, the stuff we do every day. So you're seeing mobility things like Olli and transportation systems and whole ecosystems. You're seeing companion bots. You're seeing machine learning, artificial intelligence, computer vision coming into play to do things like my mom lives far away it's hard for me to necessarily be on top of her. And I don't know if she wants me to be on top of her; all that family dynamic. E. B. Moss: So, we actually have a theme here and it kind of wraps things up beautifully because we've seen the connected appliances, connected home. We've seen the connectivity between devices and how to make things easier in life and not having to pick up one device to do one thing and one device to do another. We've seen the continuity between I want to get some place and how do I get there. So everything is connecting us whether it's virtually or physically like with Olli, like with the experimental aircraft, like everything we've seen today is all about connectivity. David: It really is and the big thing is it's connectivity that has value to you and me not connectivity that has value to some corporation. That's where people really get the difference. I'm excited about a technology that will help my life be better and in the course of my life being better the company makes money off of that, that's great. E. B. Moss: Like the last example with Olli. Where there is branding opportunities on and within it but it's giving me something of value. David: That's correct. There equates down when the consumer feels there's no value it's changed for them. Gen Zs might say, "We get that brands trap us every day and we're okay with that, that's the world and we're fine. But what they're not okay with is that you track me every day and then you don't know who I am, if you're going to watch everything I buy you should know what I buy. You should know what I've bought and stop telling me what I've already bought.” E. B. Moss: So if you're going to connect with me, connect in a meaningful way, connect in a valuable way and ... David: Imagine you have a friend who asks you the same question over and over and over again. Right, then eventually you stop hanging out with that friend. So that's where this connectivity has great value to us as human beings. Great value. E. B. Moss: David thank you so much. This was invaluable to have a guide like you. This is Insider Insight live from the Consumer Electronics Show. I'm E. B. Moss, Managing Editor for MediaVillage. Check us out MediaVillage.com and thanks for listening.  

Google search goes away? You might think this title is ridiculous. Maybe even sensational. But traditional web search is changing dramatically and it's a real concern for marketers and traditional SEO. Let me explain ... As consumers, we depend on a reliable list of products and references from Google to get through our daily lives, find the right dress, or answer a question in an argument. Google now processes 40,000 search inquiries every second of the day! On the business side, we want to be the answer. This is the heart of the digital marketing battle -- Whether organic or paid, we want to be at the top of the search results. This is the penultimate goal of content marketing - to earn our way to the top of that list of Google content recommendations. But what if there was no longer a list of results? What if there was just one answer ... And it wasn't coming from Google. The new way to search emerges In 2015, voice search went from a statistical zero to 10 percent of all search results and ComScore estimates that by 2020, 50 percent of all searches will be by voice. While it won’t likely replace existing screen-based search, voice search is already enough of a factor that businesses need to understand strategies for being found this way. And a significant portion of those strategies will be new: No one I know of really has an existing SEO strategy for Siri! As evidenced by a new Smart Audio Report from Edison Research and NPR, smart speakers are becoming part of our daily lives, and at least at this point, the winner is Amazon Echo (better known as "Alexa.") Google has its "Home" product and Microsoft, Apple and other companies will have serious entries soon, but the biggest beneficiary of the boom in voice-controlled personal assistants and search has been Amazon. An indispensable voice This new home appliance is having an increasing impact in people's lives. Developing a "voice search skill" is like learning to type with your thumbs five years ago. Smart speakers are becoming part of the fabric of our lives: 65% of smart speaker owners indicate they would not want to go back to life before getting their devices, and 42% say their device is now “essential” to their everyday life. 70% of smart speaker owners say they are listening to more audio at home since acquiring their device – across news/talk, podcasts, audiobooks and music. Among smart speaker owners, 45% expect to purchase another device – and, of the non-owners surveyed, more than half say they are likely to purchase their first smart speaker in the next six months. Another important finding is that smart speaker owners are using the devices to manage their homes. Owners who make their home “smart” say they most often connect smart speakers to control home lighting, the thermostat, home security systems, and outdoor lighting and sprinklers. Smart speakers are also particularly appealing to parents. Eight-in-ten parents say these devices have made it easier to entertain their children. The economic on-ramp From a marketing standpoint, the idea that fascinates me is that increasingly, these speaker will be the "economic on-ramp" for commerce, as Google search is now. However, Amazon will try to direct you to the Amazon eco-system and Apple will try to keep you in the Apple eco-system. This is where the real battleground will be. Who will "own" or partner with the Wal-Mart eco-system? Will we choose a car in the future due to the brand of smart speaker we like best? Will one part of our home be controlled by Google, another part by Amazon, while an Apple device plays out TV and music? What IS the strategy when Google search becomes less important, at least as we now know it? It makes for a fascinating discussion ... and in fact Tom Webster and I had one on a new episode of The Marketing Companion podcast. You won't want to miss this debate! Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.   The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Go to Typeform.com/companion to receive a special 30 percent off discount for our podcast fans!   CoSchedule is the world’s number one marketing calendar utility, used by more than 8,000 companies. The application allows users to build out their entire marketing strategy from one master calendar, collaborate with their teams, and streamline their entire execution process in one place. CoSchedule is the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com. Get your Marketing Companion 30-day free trial by heading to www.coschedule.com/marketing-companion.   BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research and planning, and competitor research. It is an indispensable application for content research, analysis and SEO. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!