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“Imagine any city with 50% job losses, it's a completely different place. I don't see governments getting things ready. It's going to take time.” This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features Professor Joel Pearson, Director of Future Minds Lab. His full episode is titled Leading in uncertainty, Future-proofing for the AI Revolution, and De-risking innovation. You can find the full audio and show notes here:
“By the time that person's come to work, it's cost them 50 bucks for transport, lunch, coffee. So what is the experience they're going to get going into work for a day, because they could easily just stay at home.” This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features Brad Krauskopf, Founder & CEO of Hub Australia. His full episode is titled Designing inspiring flexible workspaces for the future, and Building workplace engagement and experience. You can find the full audio and show notes here:
“I think the internet will be gone. AIs will have all the information and entertainment for us whenever we want.” In this episode of The Inner Chief podcast, I speak to Professor Joel Pearson, Director of the Future Minds Lab, on Leading in uncertainty, Future-proofing for the AI revolution, and De-risking innovation.
“When I think about the workplace of the future, it's about the experiences you provide when bringing people together. It's an extension of your brand.” In this episode of The Inner Chief podcast, I speak to Brad Krauskopf, Founder & CEO of Hub Australia, on Designing inspiring flexible workspaces for the future, and Building workplace engagement and experience.
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This is our FINAL episode in the 6-part series bringing you all the conversations from my book launch events in Brisbane, Melbourne & Sydney, as we celebrated the release of The Next Workplace: Designing Dynamic Environments that Inspire Human Potential. Today is Part 2 of our Sydney event conversations so if you missed part 1 or any of the previous 5 conversations for that matter, be sure to pop back and tune into those as well! Each of these events were held with the purpose of starting a conversation on all things Work, People & Place. To take the opportunity and do something very intentional in progressing the conversation of enhancing and reimagining our workplaces for a new future. Joined by leaders navigating the new frontier of what work looks like and the role that place plays in elevating our experience of work. Our Sydney conversation explored the topics of what they have realised about the importance of the workplace, how they have seen the evolution of curating the employee experience in the workplace and what that looks like for them, how our workplaces can effectively support belonging and build connection in our people, what flexibility at work really looks like, and ultimately what does a good workplace look like?! To join me in this conversation I invited Brad Krauskopf, CEO of HUB Australia to join us, along with Sophie Hart, Co-Founder of the Serenity Collective, host of the Thriving Workplace Event, and Nicole Karagiannis, Chief People Office at Harrison.ai. Each of our guests bring a unique perspective to this conversation, with thoughtful insights that invited me to think more deeply about some of my own idea's. I hope this episode also inspires your thinking on what you can do to elevate the conversation in your workplace. This is Part 2, from our Sydney conversations and our final episode in the 6 part series, so if you have missed any of the conversations from Brisbane, Melbourne & Sydney, be sure to head back and tune into those! But to wrap up the book tour, lets get into today's episode! LINKS Get your copy of Mel's new Book “The Next Workplace; Designing Dynamic Environments that Inspire Human Potential” Connect with Mel Email | Insta | LinkedIn | Website | Website | Whitepaper
The last few weeks have been quite the adventure as I've been celebrating the release of my book The Next Workplace: Designing Dynamic Environments that Inspire Human Potential. Hosting events in Brisbane, Melbourne & Sydney, each of these events were held with the purpose of starting a conversation on all things Work, People & Place. Joined by leaders navigating the new frontier of what work looks like and the role that place plays in elevating our experience of work. Each of these conversations are being shared right here on the podcast over 6 episodes. Today is the fifth episode in that series, and the first part in our two-part series from our Sydney event conversations. Hosted by HUB Australia in their Wynyard office it was a beautiful evening with many familiar faces and few new ones as well. Our Sydney conversation explored topics of; ✨ what they have realised about the importance of the workplace, ✨ how they have seen the evolution of curating the employee experience in the workplace and what that looks like for them, ✨ how our workplaces can effectively support belonging and build connection in our people, ✨ what flexibility at work really looks like and ✨ ultimately what does a good workplace look like?!? To join me in this conversation I invited our venue host, Brad Kraskopf, CEO of HUB Australia to join us, along with Sophie Hart, Co-Founder of the Serenity Collective, host of the Thriving Workplace Event and Nicole Karagiannis, Chief People Officer at Harrison.ai. Each of our guests bring a unique perspective to this conversation, with thoughtful insights that invited me to think more deeply about some of my own idea's. I hope this episode inspires your thinking to start a conversation in your workplace to elevate our experience of work. LINKS Get your copy of Mel's new Book “The Next Workplace; Designing Dynamic Environments that Inspire Human Potential” Connect with Mel Email | Insta | LinkedIn | Website | Website | Whitepaper
With organisations working hard to lure employees back into the workplace, this is the ideal time for us to take a fresh perspective on what it takes to elevate our workplace experience; by creating an environment that people choose to come to. The role of the office has shifted from a place we needed to “go to work”; to a place that facilitates connection, collaboration, communication, and learning, promoting a new level of productivity, health & well-being. With this perspective, now is the time to take a wider view and look outside the typical workplace to be inspired by how other industries create places where people choose to return to, again and again. Industries, such as hospitality. Today's guest is Brad Krauskopf the founder and CEO of Hub Australia. A market-leading premium workspace-as-a-service platform renowned for its customer service and company culture. Hub delivers hospitality-driven solutions that create workspace experiences that people love, And that is something that myself and the COMUNiTI crew can vouch for as tenants of their Anzac Square space. Hub is also a BCorp, they are certified Carbon neutral, are WELL Health & Safety accredited, and has been ranked 4 years running as one of Australia's best employers by the Great Places To Work program. Brad is also the founding Co-chair of Flexible Workspace Australia, the peak industry body for flexible and coworking space in Australia. As both a tenant and a big fan of coworking this was a great opportunity for me to sit down with Brad and learn more about the hospitality-led approach that the HUB are renowned for. We chat about: • Why HUB have made it a priority to obtain the credentials they have and the impact on their business • How we are “unshackling work from place” as a result of the pandemic, the role that coworking spaces play, and the future of “work near home” options • Brad's observation of the real estate market and if “the office is dead” • How our workplaces can incorporate a hospitality-led approach and the value it adds to our people and place • Why landlords are welcoming co-working operators into their buildings and the opportunities they provide for all tenants Whether you are looking to elevate the experience of work for your people, considering shifting to a flexible space model with coworking, or planning ahead for your next lease renewal, this episode will give you food for thought on how you can create a workplace that delights your people! Links Get your copy of Mel's new Book “The Next Workplace; Designing Dynamic Environments that Inspire Human Potential” Connect with Brad Website | LinkedIn | Liberated Work Whitepaper Connect with Mel Email | Insta | LinkedIn | Website | Website
How long does it take to plan a podcast ? What is better, fun or educational topics ? Should I add my podcast to YouTube ? Top 3 things a successful podcast should have ? These questions, and more followed my talk for Hub Australia on 31 August 2022. Connecting from co-working locations in Sydney, Melbourne and Adelaide the attendees watched a 45 minute lunch-and-learn presentation that I called "Podcasting - What, Why and How". This was intended to be an overview which covered some basic technical points, case studies of how some podcasters use their show in their marketing mix, plus practical pointers on how to start podcasting. The Q&A, led by Hub Australia Brisbane's Customer Experience lead, Val Dubishkina followed the presentation. We uncovered some really informed, useful questions from the audience and these are the sections that I decided to capture for this podcast. • Download the "Podcasting - What, Why and How" Slide Deck Transcript Speakers: Val Dubishkina (Hub Australia), Martin Franklin (East Coast Studio) 0:15 VAL: All right, let's start. First of all, I would like to say that Hub Australia acknowledges the traditional custodians of the land in which we live and work. We recognise the continued connection to land, water and community and pay respects to elder's past, present and emerging. I'd like to introduce you to our wonderful presenter today, Martin Franklin, who launched his first podcast in 2006, eventually bring in his own show to become a weekly broadcast on radio. His business is CO studio and produces top 10 podcasts and support podcasters to launch from a simple idea to successful seasons. First of all, I would also like to remind you that if you would like to speak, you can raise your hand. Also, please make sure that you make use of our q&a box and utilise the chat function. So Martin can answer all of your questions. And just the friendly reminders about that today's session will be recorded. So if you miss something, you'll be able to go back and watch it again. And it's all over to you, Martin. 1:18 Thanks, Val. Thanks, everybody for joining today. You can ask me some difficult questions, if you'd like to now over to hit me with some questions. VAL: Hey, Martin, we already have one question and keep an eye box if he wants to open it up, but I'll read it out loud. What are the average and good podcast targets to set per episode? Yeah, the super popular question. I read something while I was researching for this talk, which was a blog article by a podcast hosting platform that basically said, if you're getting 50 listens to a podcast episode, you're already in the top 50% of podcasts that they carry on their platform. I think we hear a lot about big, big numbers. And people quote, quoting 10s and hundreds of 1000s of listens. But those people are a super tiny minority. And actually, when we evaluate whether our 50 listens, is adequate or not, if you were to think about those as real people in a room, and you know, I'm talking to 20 your view now. But you know, you're 20 real people, and you'd be you'd be a room full if you were in my house. And I'd be really happy about that. So if I had 20 listens to my podcast episode, that's 20. That's 20 people. So that's what I gotta say about listens. VAL: And we have another question in the chat box: producers, what are the standard rates when it comes to costings What kind of rates? Yeah, we're kind of in a space where there's not really a standard rate as such, I think you could probably make a parallel with, say, graphic designers or, you know, individuals who, who price their services, depending on what, what they want, how much money they want to make. But you know, the quality that they feel they they offer. So it's very hard to, to answer that. But I price projects by the project or by the season. So I don't charge myself out on an hourly basis. But I think a good way to think about it is what do you earn per hour. Add a little bit extra on top of that, because you're probably working with a sole trader. And that that could be the sort of price, you might multiply that hour by three hours to produce an episode. And that would give you a kind of incremental costs that you could expand out through a through a season. Yeah, tricky to say. VAL: Awesome. Two more questions: the first one is "What's your preferred hosting space to distribute online?" People seem to get very enthusiastic about podcast hosting, but it's a very, it's a very technical requirement, really. And it's fundamentally simple. You're just putting files on a server, and the server just has to stay switched on, and do you know and give you some kind of nice interface and access to analytics. So there's not a lot to distinguish podcast hosts and I think this is an issue which podcast host businesses are finding now. How do they differentiate? The things that you might look out for the podcast hosts would provide are transcription, some of them have a kind of inbuilt transcription service, which might be a kind of white labelled otter or sort of AI based transcription service, 5:12 They might have access to an application called headliner, which is something that lets you produce those little, quote, videos yourself quite quite easily. And then it's kind of all down to that like bandwidth, how much download Are you allowed per month. So a lot of similar stuff that you'd encounter with a with a web host. 5:37 I host all my podcasts through Omny Studio. So clients who work with me, are hosted in a kind of enterprise space that I've got on Omny Studio. And I'm really pleased with what Omny Studio offer particularly in the area of analytics, because I definitely advocate for podcast creators to become really aware of their analytics. And one thing which has been missing for a long time in podcasting is an audience retention measure. So you've always been able to see download numbers and those kinds of big, big sort of headlines. But we've never been able to answer the question of how much of my podcast is listened to by the audience, you know, there's still that little niggling doubt that people may have, you know, subscribed at some point. And it's their, it's their app, which is downloading in the background, but they haven't never listened to it, or, you know, it's too long, and they never get time to finish it. So, I've definitely seen some analytics on a show that I produce where the host is very keen on the kind of long listen approach like 45 minute to an hour show, which I always felt a bit sceptical about. But now I've been able to look in the analytics and see 50% of the show is is not listened to, or is listened to, it's going to be half full about it. So then, it'd be much better for in that particular case for the Creator to do two half hour shows, or 220 minute shows same effort, and it would fit better with their listenership, because it's all about fitting into the pockets of time that people have available. So we have to, we have to work with the audience and getting that analytic data on how audiences consumed the shows is valuable. So good analytics, and if they've got this audience retention measure, that's awesome. 7:44 VAL: All right, awesome. Another question we have for five more to go hopefully, we have enough time for that. "Hi, Martin, I have a strong desire to do one season about fatherhood, to start with six episodes over six months, and reassess after is it worth, in your opinion, six episodes?" So like a monthly show for six months? Yeah, definitely. Because, you know, the, the idea of a pilot is, you know, is pretty well known in the world of television, you need to do something in order to get that feedback from your, your listeners. And I'm always absolutely convinced that there's an enormous amount of learning that happens in those first seasons for for the creators of the show. Because fundamentally, you're developing all of those kind of professional broadcast skills of interviewing people, how are you going to do your interviews? And there's a world of detail in there. Do you script it? Do you have bullet points for the questions? Do you give your questions in advance to the guests? What if you've got guests who won't stop talking? How do you you know, how do you deal with that, there's a whole lot of learning that that needs to happen before you are able to perhaps, arrive at the show that you've got in mind. So I definitely think there's a value in in doing a six month pilot of a show, because then you've got like real world. It's not just in your mind anymore. You've got real world data to then move move forward on and and you'll you'll improve and learn heaps in the process. VAL: So thank you, Martin. "What are the top three things a successful podcast should have?" 9:35 Yes, somebody asked me this just the other day there was they called it the soup of success. What ingredients would we have in the soup of podcast success? I would say.I mean, it's the thing is, it's all about your relationship with your audience. So it's very, very hard to kind of have a blanket like just do this. You know, I could sell that as a sort of premium service, if I could answer it effectively, so it's it's that meeting point between what do you want to talk about and what your audience wants to hear. So I think consistency is something that I would say there's all the questions around frequency of podcasting. And should you do weekly? Is fortnightly, okay? Is monthly, okay? 10:23 So I think, whichever publishing format you choose, you've got to be consistent with it. And you've got to develop some sort of messaging around that. And there is actually some data coming out. Now that says, show I almost don't want to say this, because it's quite a thing to have to take on. But there is some evidence that sort of saying weekly shows get a higher percentage of each show is listened to, and are able to sustain growth over a longer period. But producing a weekly show is a real hustle to do, it's probably better to do in, in batches. So you, you kind of blitz it over a few weekends and record like a season's worth. And then all you got to do as they start to come out is the promotion. And the posting about them. Doing week to week, if it's a weekly show is, it's all it's just so absorbing, it's hard to do anything else around that. So consistency is good. And I think being being willing to look at the data and change from it, I definitely find myself in a position sometimes of having to show people the data of how their podcast is working, but sort of telling them things they don't want to hear. So you have to be willing to change and respond to the audience and try different things, look and see what other people are doing and sort of adjust your format a little bit. The marketing piece around podcasting, like any marketing, you can never do enough. So having a bit of a strategy about where are you going to promote the show, it's kind of that thing of, you know, people, I think we're probably a little over it now. But people who over the years have kind of gone "Oh, I'm not gonna go on Twitter. It's just like self promotion", or "I'm not going to connect with people on LinkedIn, because you know what use is that?" 12:33 And when you want to reach an audience, it's too late that because nobody's there. Whereas if you have adopted that approach, and you've got circles, and you've got networks, then that's the framework of your audience that you're going to put your show into. So make sure you're not shouting into the void. I guess it's the but on the other hand, if you want to, then, you know, if there's something you're passionate about, and you want to do, do it. Don't worry if no one's listening, just do it. That's what I do. Well, yeah, I've done. 13:08 VAL: Next question, what tends to do better, more fun, or funny, or more specific educational podcasts? Yeah, that's, that's a really good question. I think you. So I've got a number of shows which are about, let's say, industry updates, and the currency. So it's either, you know, updates in in legal matters, or updates in property matters. And you've in that case, you have kind of societies or you have membership bodies, so you know, that people are, they're going to be interested in staying current and staying up to date with that information. Whereas I think, probably entertainment based shows are probably more tricky to get it right. Because it's about there's a lot, there's a lot more chemistry in there. So if you want to be entertaining, it's like, are you entertaining? You know, not everybody can do a stand up comedy set or be entertaining on the microphone. So I think it's harder, you know, you can work at it, and you probably could, you know, develop a framework that supports you to be entertaining, but I I think it's harder and evaluating the need in the audience is probably harder to do so. Some people some people do it. So I guess it's it's just establishing, you know, what, what particular area of entertainment can you fit into obviously the, one of the the biggest difference, or one of the biggest, certainly, categories in podcasting is True Crime. So entertainment if you like, but in a sort of radio drama format, 15:06 Huge, huge listenership for that stuff. But it's very, very time consuming and quite costly to produce that that type of stuff because it's such detailed work, and you need so many, so many talents in order to pull it off. So information seems like a safer bet. Entertainment is exciting, but harder to do 15:34 VAL: well it's already 1:30 Martin. Do you have enough time to answer three last questions? Or would you like for everyone to just flick you an email with a question? 15:44 Well, yeah, I do. I do. I mean, I'd love people to email me, you know, with offers of work, and large sums of money. VAL: Let's answer the last three questions. But who everyone who wants to jump off when they have to run off for lunch, just a heads up that will be sending out post eventemail to us so you can rewatch this recording? And so you can also reach out to Martin, if you have any questions for him. Yeah, and Martin, one of the last three questions: "In your experience, how long does it usually take to plan to start a podcast setting goals, audience content, tools, etc?" But that's a great question. I think the planning stage can be done quite quickly. Because you probably already have an intuition on you know, what you what do you want to do? If you just asked yourself that question of why am I doing this? And you know, arrive at that answer, and then work out? What's your sign of success from that? You can you know, that, that's just, I think something you could do, quite quickly, what I hear quite a lot, which is a time consuming part, part of it, that is easy to underestimate is, is curating the guests, if it's an interview based show, wrangling diaries, and getting the dates in place, when people are available to talk and creating all of that, that content before you actually get to the recording, that can be quite time consuming. But, you know, once you once you've arrived at that thought, you know, and I think I'd also say, 17:41 I see a lot of people who perhaps come from a more commercial way of viewing things, where they're kind of taking a research led approach to saying, Well, you know, look on Google Trends and find what search terms are, you know, are peaking and find an or find a niche, which is not being served, and, you know, target them... 18:06 I just, I just don't buy that stuff. I think you have to be authentic to succeed in, in podcasting, you can't just decide, oh, there's, you know, there's these people who aren't being talked to a lot, I will just become an instant expert, and start talking to them, and they will love me. 18:24 You know, I think given that you'd be playing on your strengths, you just got to decide, why am I doing this, and it doesn't have to be that you want a big result at the end, you know, it can be it can be research, it can be that, oh, you know, I want to produce some content that I can then write blog articles about and sort of increase my visibility just through, you know, having more content available. I don't know how long it will take. I can't give you a short, a short answer. It might take an afternoon for you to go through the mental sort of process of working out your measurement and, you know, some kind of strategy to disseminate the podcast. 19:06 And then let's say you, you spend spent for a fortnight let's say you spent two weeks arranging a calendar of of guest interviews, you blitz it over a couple of weekends, and then you've got your first season's content. So let's say within a month, you're ready to launch. 19:26 And then the hard work begins off promotion VAL: Awesome. Another question, "What are your thoughts on recording and uploading the podcast on YouTube? Do you find that brings it more clients putting a podcast on YouTube?" 19:43 I definitely would would say that's a great idea. And my thought about it is because of that, that mechanism that we talked about earlier on whether the audio podcast has a particular app and the way it's delivered, it goes straight to the listener without them having to, you know, even be in a browser. Whereas there's an enormous audience, on YouTube for people who are on YouTube. So there's no reason why you shouldn't put your podcasts up there. Even if it's not video, I've got a client who we did that. And we just did like a simple audio sort of waveform animation. But it was fundamentally audio. And every single one of his episodes gets an additional 200 views or listens on on from people on YouTube. And one of the things that YouTube has the edge on over all of the podcasting applications is search. It's super discoverable. 20:51 And because it's kind of it's built on, you know, Google's thinking, the idea of the presence and visibility of search on YouTube is much higher. And that's what people are more inclined to do. So you're much more discoverable, I think, on YouTube. 21:13 And the absolute sort of latest news is YouTube themselves, obviously not unaware of this trend. So they are now kind of beta testing is probably more than beta testing. But there won't be a podcast section in YouTube. There is if you're in the USA now. I guess they'll keep an eye on that, and then potentially roll it out through interfaces everywhere. So that bodes quite well, I think for visibility of podcasts on YouTube. So yeah, it's easy to do. So a lot, a lot to be gained. VAL: Awesome. One last question. "Do Spotify and Apple podcasts have backend analytics built in? Or do you use a third party data tracking platform?" 22:03 Oh getting technical! They do both have built in analytics, that obviously talk about what's happened on their platform. So what what I think is probably, and they are really good. One of the fantastic things you can get from Spotify, which you can't necessarily get in other places is demographic information. Because Spotify is inherently account based, you have to sign up and you know, deliver some of your information, your gender, and your age bracket and this type of thing. 22:39 So you get a better sense of your audience from YouTube, because you can see demographic information. Plus, you can also hear what music your listeners like. So, so from looking at Spotify, data on the REIQ podcast, I can give you some pretty good insights into what your real estate agent likes to listen to. So yes, they're very useful. Individually, Apple stats are also great. And they they have their own, they call it engagement metric in in Apple site gives you a percentage of how much your your show has been listened to on Apple. So there are, those are the two big ones. 23:32 But having a third party host or third party stats, tracking will perhaps give you more kind of cumulative view because there's a load of smaller podcast directories that all together are worth, you know, worth getting us a sense of. And it's kind of easy to to arrive at that at that data. But yeah, there's superstars from Apple and, and Spotify, but your host will give you kind of more holistic presentation of the data. What some thank you so much. 24:07 VAL: Thank you. Wonderful webinar. I think all our members and visitors today have learned so much. And I hope you all enjoy the rest of your day. And thank you. Thank you so much. There we go. I hope that was a bit of a whirlwind of interest and you are now the office podcast expert for this afternoon. Bye. Thanks, everyone. Bye.See omnystudio.com/listener for privacy information.
How long does it take to plan a podcast ? What is better, fun or educational topics ? Should I add my podcast to YouTube ? Top 3 things a successful podcast should have ? These questions, and more followed my talk for Hub Australia on 31 August 2022. Connecting from co-working locations in Sydney, Melbourne and Adelaide the attendees watched a 45 minute lunch-and-learn presentation that I called “Podcasting – What, Why and How”. This was intended to be an overview which covered some basic technical points, case studies of how some podcasters use their show in their marketing…
Gilbert Rochecouste is the Founder and Managing Director of Australia's premier placemaking consultancy group, Village Well. He is recognised locally and internationally as a leading voice in placemaking, regenerative practice and the creation of vibrant, resilient and loved places. Gilbert truly is the best in the business and has worked with over 2,000 cities, towns, main streets and communities over the past 25 years. Although, Gilbert has worked across Australia and the world, Melbourne has been the beneficiary of his projects with it's laneways, markets, suburban main streets and even the incredible Abbotsford Convent protected and revitalised by his work. Gilbert co-founded the EPOCH Foundation promoting the adoption of business ethics. He has been on the boards of Ross House, Donkey Wheel House Trust and Hub Australia. He is a sought after speaker and facilitator for community engagement activities and an agent provocateur of positive change and inspiration. Links https://www.gilbertrochecouste.com/ https://www.villagewell.org/ https://www.broadsheet.com.au/melbourne/art-and-design/article/curious-world-gilbert-rochecouste https://www.linkedin.com/in/gilbert-rochecouste-7a556325 https://www.epochinstitute.com.au/ Joanna Macy - https://www.joannamacy.net/main Joseph Campbell's The Hero's Journey https://www.jcf.org/works/titles/the-heros-journey-book/ Hugh Mackay - A Crisis of Meaning https://www.panmacmillan.com.au/author/hugh-mackay/ Viv's Place https://www.launchhousing.org.au/vivs-place-safe-supported-housing https://www.rumi.org.uk/poetry/ Time Stamps 0:00 - 8:17 Introduction with Matt and Toby 8:18 - 38:02 Part 1 with Gilbert Rochecouste 38:03 - 63:39 Part 2 with Gilbert Rochecouste 63:40 - 64:53 Outro Thank you to the team at Ex-Zero for our branding and design work and to Christian Prochilo for our music and sound editing. Thank you so much for listening to Moments of Clarity. Remember to subscribe, review and share episodes with your friends and family. You can also check out our Instagram page @momentsofclaritypodcast or our website at www.moc-pod.com.
The use of stories is among the greatest ways to get people to buy. And perhaps the most effective type of "story" to use when selling is the case study. Anfernee Chansamooth is a content strategist, copywriter, and podcaster. His company Simple Creative Marketing is known for creating case studies and epic blog posts to drive traffic for web business owners so they don't have to. He typically works with $1Mil+ services and software businesses that also sell online training. He's worked with leading brands such as Bean Ninjas, SYSTEMology, and Hub Australia. He's been featured in Forbes, Inc, Good Men Project, and Huffington Post. Anf calls Sydney, Australia home. Check out the Case Study Guide here (no opt-in required)
Anfernee Chansamooth is a content strategist, copywriter, and podcaster. His company Simple Creative Marketing is known for creating case studies and epic posts to drive traffic for web business owners so they don't have to. He typically works with $1Mil+ services and software businesses that also sell online training. He's worked with leading brands such as Bean Ninjas, SYSTEMology, and Hub Australia. He's been featured in Forbes, Inc, Good Men Project, and Huffington Post. Anf calls Sydney, Australia home. www.simplecreativemarketing.com
In today's episode, you will discover key insights:+ Copywrite strategies + Why case studies are important for any business and tips you need scale + The 7 step framework for an effective and result driven compelling content A fellow Sydney and Aussie - we had some great conversations! Our guest is Anfernee Chansamooth he is a content strategist, copywriter, and podcaster. His company Simple Creative Marketing is known for creating case studies and epic posts to drive traffic for web business owners so they don't have to. He typically works with $1Mil+ services and software businesses that also sell online training.He's worked with leading brands such as Bean Ninjas, SYSTEMology, and Hub Australia. He's been featured in Forbes, Inc, Good Men Project, and Huffington Post. Anf calls Sydney, Australia home.For more episodes: www.gezperez.com/podcast-showTo connect with Anfernee here are the links:Linkedin: https://www.linkedin.com/company/simple-creative-marketing/ Twitter: https://twitter.com/anferneec Instagram: https://www.instagram.com/anferneec/ Facebook: https://www.facebook.com/anfconsulting 1. Grab their free Case Study Guide PDF Learn the 6-step process for crafting compelling case studies. — Click Here2. Join their Authentic Influence Warriors and connect with No B.S entrepreneurs Jump into our private FB group to learn how content marketing & remote working tips — Click Here3. Work with Anf and his team to generate more leads with less contentWe create compelling case studies that bring more leads and help your sales team convert . — Click HereMotivation without the Hype - Listed 9 in the Top 20 Podcast of Australian Inspirational Podcasts - Check it Out - https://blog.feedspot.com/australian_inspirational_podcasts/Access your FREE resources:https://www.gezperez.com/motivation-app-free-resources Join our Facebook Motivation without the Hype Community - https://www.facebook.com/groups/245093902611604Check out our Signature Program:LEVEL UP Online Bundle for Coaches, Consultants, Service-Based Entrepreneurs "Build A Pipeline Of Ideal Clients So You Can Scale Your Business To $10K+ Months Consistently" - Click https://gezperez.com/level-up-game-planSupport the showThank you for listening and we value your support on our podcast show. For events/ collaboration/ media - send us an email at teamthrive@gezperez.comFor sponsorship opportunities and business shoutout promos - send us an email at teamthrive@gezperez.comMore information: https://gezperez.com/about
What You'll Learn: What Case Study Marketing really is. The difference between Testimonials & Case Study Marketing. 7 Step frame-work on How to Craft a Compelling case study. A practical Case Study done. Free Massive Gift from Anfernee. LINKS... Gift from our Guest (Anfernee): https://www.simplecreativemarketing.com/smile SRT Natural Food Stuff - DeyChop.com SRT Content & Marketing Services - KreativeBay.com Anfernee Chansamooth is a content strategist, writer, and speaker. He's the Director of Simple Creative Marketing, a company known for creating authentic, engaging content that drives leads and sales for fast-growing course creators, services, and software businesses. He's worked with leading brands such as Bean Ninjas and Hub Australia. Anf has appeared on Network Ten Australia and presented at TEDxTelstraSydney. He's been featured in top publications such as Forbes, Inc, Anthill Magazine, and Huffington Post. He's also a contributor to The Good Men Project and hosts the Authentic Influence podcast. In 2012, Anfernee launched Design For Change Laos - a volunteer-driven program in schools that empowered 200 students to speak up and take action to create positive change in their local communities. Anf loves to travel and explore the roads less travelled in life, relationship, business, and sustainable living with his amazing wife Cindy. Together, they launched Remote Business Summit 2019. Anf calls Sydney, Australia home. CONNECT WITH ANFERNEE... Linkedin: https://www.linkedin.com/in/achansamooth Twitter: https://twitter.com/anferneec Instagram: https://www.instagram.com/anferneec/ Facebook: https://www.facebook.com/anfconsulting --- Send in a voice message: https://anchor.fm/smilerealtalks/message Support this podcast: https://anchor.fm/smilerealtalks/support
Welcome to Wellthy Living conversations episode 56.I’m Lisa, your host and the founder of Wellthy Living.It is here that I connect with a variety of people to have inspiring and insightful conversations to help you to live a meaningful, connected and well life both personally & professionally.In this episode, the focus is on the workplace and how it is one of the key pillars of creating connection for many people. In 2020 we saw a dramatic change in the way people work, with most being forced to work from home. In Australia, people are slowly coming back to the workplace and I’m wondering whether this last year has changed the future landscape of workplaces and spaces. I chat with the founder and CEO of Australia’s largest privately-owned co-working operator, Hub Australia - Brad Krauskopf to delve into this topic and explore the impact that workspace has on connection, leadership and the overall wellbeing of a business and its people.Brad is a national leader in the co-working space, founding Hub in 2011, with a vision to develop a national network of workspaces to help businesses and their teams love where they work.In this conversation, we cover a lot, including:-What a coworking space is, how the concept began, the workplace set up and who it currently caters for?-Whether working from home poses a threat to personal wellbeing and organisational performance? -The way forward for working arrangements - Hybrid work arrangements - Flexible workplace model-The shift in the power balance between employer and employee and the impact of this- A shift in leadership style -A need for the revision of a company's mission, vision and values as times change-The need for more personal development programs that focus on emotional intelligence as we see a change of working arrangements-Collaborative personal growth and wellbeing programs in co-working spaces-Gender equality and addressing the needs of women, especially mothers-If working from anywhere allows for a greater diversity of staff-The need to consider environmental impact and sustainability - The importance of being an Employer of Choice to attract good talent-Whether this new way of working affects the employee's connection to their companies mission, vision and values. I hope you enjoy this jam-packed episode.--------------------------------------------------------------------------------------------------------------------------------What’s your biggest insight or takeaway from today's conversation. Leave a comment and let us know.And if you’d like more info on Brad and the Hub Australia : https://www.hubaustralia.com/If you’ve enjoyed this episode, please give it a like, write a comment and share it with your friends. Also subscribe to the Wellthy Living podcast on iTunes, Spotify and the Wellthy Living youtube channel, so you can listen to more conversations with wonderful humans whose stories, knowledge, actionable ideas and wisdom can help you to live a meaningful, connected and well life, both personally and professionally. I’m Lisa, I’m an integrated life, clarity and wellbeing coach, and a professional conversation facilitator.To find out more about my services you can visit my website www.wellthyliving.com.au or connect with me on all social media channels.https://www.facebook.com/welllthyliving/https://www.instagram.com/wellthy.living/https://www.linkedin.com/in/lisaentwisle/Until next time remember connection is medicine
Brad Krauskopf, the CEO and Founder of Hub Australia, is the guest on episode 2 of CRE Success: The Podcast with Darren Krakowiak. To learn more about Brad, visit his LinkedIn profile. To learn more about Hub Australia, visit their website. CRE Success: The Podcast is hosted by Darren Krakowiak, Founder, CRE Success. CRE Success has been established to help people in commercial real estate (CRE) achieve success more quickly. It is a leading provider of business, career and leadership coaching for CRE professionals across Asia Pacific. CRE Success consults to companies on business strategy, including client relationship management, employee engagement, growth plan execution, operational excellence and sales enablement. The firm also provides in-house coaching and mentoring resources, and helps align employees with the company's strategic direction and objectives. For more information, visit https://www.cresuccess.co/podcast To read the transcript, see https://www.cresuccess.co/podcast-transcrip-s01e02 To download our FREE eBook, The 5 Ps of Commercial Real Estate Success, visit https://www.cresuccess.co/free-ebook Follow Darren Krakowiak on LinkedIn: https://www.linkedin.com/in/darrenkrakowiakcresuccess/ Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCeqHODdeVgXpXEppg7qhNxw Follow CRE Success on Instagram: https://www.instagram.com/cresuccess/ CRE Success is also on Facebook: https://www.facebook.com/cresuccess/ and Twitter: https://twitter.com/cresuccess Tag us on social media: @cresuccess or use our hashtag: #cresuccess Voiceover: Tracey Szymanski Podcast music sourced from audioblocks.com
For Hub Australia's Brad Krauskopf, running a flexible workspace business is about much more than meters squared. It's about people and creating solutions that give them the choice and experience they need to run successful businesses.
Jan Stewart is passionate about quiet and expanding awareness, and sharing that consciousness in collaborative workspaces. Her fundamental passion is contributing to the evolution of consciousness and culture through service. Her expertise and passion are focused on serving customers. Jan's work is underpinned by supporting individuals and teams to recognise, and bring to life, their authentic selves, their skills and abilities, and to relate their strengths to serve their customers, clients and members.Jan played an important role in bringing co-working spaces, Hub Melbourne, Hub Sydney and HubAdelaide to life and to be thriving workspaces for many. She is a champion for B Corporation Australia and was instrumental in Hub Australia being the fourth B Corp in Australia.We are excited to have Jan at Do Lectures Australia to share her message about the power of quiet and expanding awareness.—Recorded live at the global event in Victoria, Australia in 2014.Watch Jan's full talk here: www.thedolectures.com/talks/jan-stewart-the-juxtaposition-of-our-inner-and-outer-work
For those familiar with the format of theTalking HealthTech Podcast, you would know that normally its a 1:1 conversation between me and someone else in the healthtech scene. Recently we upped our game, and thanks to the support of Hub Australia, we hosted our first ever Talking HealthTech live panel event. This was an opportunity for an audience of around 50-60 people to hear first hand from a panel of 4 healthtech leaders, moderated by Peter Birch, talking about all the important topics in the world of digital health. This panel discussion was hugely insightful, and highlighted the massive dividends that pay off when companies embrace collaboration to solve big problems - a tool particularly helpful to Aussie healthtech firms who are looking to solve some of the countries biggest challenges using modern and emerging technologies. Enjoy the following panel discussion featuring: Manuri Gunawardena - Founder and CEO, HealthMatch Melissa Webster - Founder and CEO, Sleepfit Silvia Pfeiffer - Founder and CEO, Coviu Charles Lynam - Commercial Director, Hosportal
In this episode of the Flying Solo podcast, Robert Gerrish speaks to Brad Krauskopf, founder of Hub Australia co-working community.
In this episode of the Flying Solo podcast, Robert Gerrish speaks to Brad Krauskopf, founder of Hub Australia co-working community.
Brad Krauskopf Brad is Founder and CEO at Hub Australia. Hub are Australia's premier co-working space for businesses of all sizes in Sydney, Melbourne, Adelaide and Brisbane. Assemble (Sponsor) Welcome to our new sponsors Assemble. Assemble are helping you to bridge the gap between renting and owning your own home. Keen to learn more? Patreon Supporters Thanks to our awesome Patrons - Misha D *2, Macartan, Joel F and Stuart M, you guys help us continue to create great weekly podcasts. Support Humans of Purpose- become a Patreon Supporter today! Support the show.
What will the world look like in 2040? That’s the question Damon Gameau asks at the start of his new film called 2040. It’s a documentary that has a big impact because of its optimism. It dispenses with the dystopian future envisioned by so many sci-fi films. Instead, he takes a trip around the world looking for the sustainable technology of the future, that’s available today. The film’s framed around Damon’s four-year-old daughter, and it jumps between the present and an imagined future, the year 2040 when his daughter will be 21. He sees a world where traditional farming techniques are used to suck carbon out of the atmosphere, where fields of sea-weed are grown in the ocean to feed us, and where small scale solar power systems can help less-developed communities leapfrog the need for complex, centralised power grids and instead harvest power from the sun and sell the excess to their neighbours. The vital point here is that this isn’t fantasy, this is technology that’s already online, and if we embrace it, then not only can we help shift towards a renewable and circular economy, but the businesses that lead the way, the pioneers, well they’re looking like pretty damn savvy long-term investments. It was great to have Damon in the Studio at Hub Australia in Sydney. You’ll be hard pressed to find a bigger advocate for a shift towards sustainability than Damon. He’s working tirelessly to spread the message and it’s all well aligned with what we’re trying to do here at Good Future. Final all the show-notes at www.johntreadgold.com
We explore the coworking movement, when did it start and where will it go? Coworking has changed the way people expect to work, corporates are now the fastest-growing segment in coworking and coworking has opened up diversity on a whole new level. Coworking provides an environment to be creative and innovative. Brad is the CEO of Hub Australia and one of the pioneers of this coworking revolution.
In this episode, The Urban Developer’s Adam Di Marco will be speaking with Brad Krauskopf, Founder and CEO of coworking provider Hub Australia. Brad launched Hub Australia in 2011 as a solution to connect people and organisations with talent, ideas and resources. Hub is now the country’s largest Australian-owned and operated coworking provider with locations in Sydney, Melbourne, Adelaide and Brisbane. In this episode, we’ll be talking about: - The importance of creating a unique and memorable space; - How the coworking culture has evolved from a few first-movers to an established segment of the office market; - How large corporates are now jumping on board the coworking bandwagon; - And finally, we’ll learn how Hub Australia plans to harness the power of virtual reality to take workplaces into our digital future. If you are interested in more conversations like this, head to www.theurbandeveloper.com to subscribe to our free daily news, features, interviews and more. Also, visit us on social media by searching The Urban Developer on Facebook, LinkedIn, Twitter, Youtube and Instagram. If you’re interested in checking out our events, conferences and workshops, head to our website for all the details. If you like what you hear, you can support us by commenting, rating and sharing this podcast on iTunes, Soundcloud or any of our social channels. And finally, let us know who you want to hear from next by contacting us at podcast@theurbandeveloper.com Thanks and we look forward to you tuning in next time.
Another panel discussion from Melbourne's Flying Solo Live event, with Pippa Buxton from Little Earth Nest, Fashion Equipped's Elizabeth Formosa and Brad Krauskoph from Hub Australia. Our panelists discuss finding your niche, growing your audience and share these actions and more have helped business growth.
Another panel discussion from Melbourne’s Flying Solo Live event, with Pippa Buxton from Little Earth Nest, Fashion Equipped’s Elizabeth Formosa and Brad Krauskoph from Hub Australia. Our panelists discuss finding your niche, growing your audience and share these actions and more have helped business growth.
Brad Krauskopf, founder of Hub Australia, shares his experience going from one 2500 square foot location to 7 locations across Australia. How he has reshaped his model to better meet member needs, how his organizational structure has changed to fuel growth and how his own role has evolved.
Rooster Radio - Stories & Insights from Entrepreneurs and Leaders in Business, Health, Tech & More
Brad Krauskopf is an entrepreneur and workplace innovator who is a leading voice in coworking and flexible work.He is the founder of Hub Australia, the country’s largest co-working community with spaces in Adelaide, Melbourne and Sydney.But first, you may be wondering what co-working actually is. Typically, it’s where independent workers come together at shared workspaces, renting desks or offices under flexible membership arrangements, creating communities of entrepreneurs, freelancers and startups that not only share facilities but also ideas and knowledge.Coworking has gone from niche to mainstream in recent years, there are now numerous spaces in most cities throughout the world, which have sprung up in parallel with our shift in work culture. Brad talks about his story as well as the power of coworking, coworker culture, collaboration benefits, work trends and much more. Find out more about Hub Australia - https://www.hubaustralia.com/Rooster Radio is hosted by Andrew Montesi and James Begley - visit http://roosterradio.biz Connect with Rooster Radio - sign up to our mailing list at http://roosterradio.biz and join our Facebook community at http://facebook.com/roosterradioHQ For podcasting strategy, production and commercial services, visit Apiro Media http://apiropodcasts.com For other content and marketing services, visit Apiro Consulting http://apiroconsulting.com (Andrew Montesi).For leadership and and high performance services, connect with James Begley http://jamesbegley.com.au
It was so great to have a chance to catch up with Brad Krauskopf, the leader of Hub Australia and GCUC Australia, about the amazing network he's built across multiple cities. Tune in to learn a bit about the different possible business models for coworking, the importance of picking one, and how to build a network that's far bigger than just the people who work in your space.
Brad's a star in the entrepreneurial world and his story is an awesome inspiration for people from all walks of life. Starting from scratch, he founded Hub Australia in 2011 – … Read More The post Ep 17. Collaboration and Client Growth with Brad Krauskopf appeared first on Key Person of Influence.
Brad's a star in the entrepreneurial world and his story is an awesome inspiration for people from all walks of life. Starting from scratch, he founded Hub Australia in 2011 – … Read More The post Ep 17. Collaboration and Client Growth with Brad Krauskopf appeared first on Key Person of Influence.
Today’s guest is Anfernee Chansamooth, the founder of Confidentpreneur.com. Anfernee is also a philanthropist, executive coach, business consultant, and writer. He has trained over 1,000 business leaders across 14 countries to work better and more effectively together. He has become the National Partnerships and Content Manager at Hub Australia, a co-working space in downtown Sydney. What Anfernee Chansamooth and I talk about in today's broadcast: How a headache which led to a hospital visit changed Anfernee's outlook and life How he started Confidentpreneur.com from scratch How Anfernee has leveraged the negative times in his life to help inspire others How anyone can make money by connecting people The future of work and collaboration Why collaboration and interaction matters How an introvert can benefit from co-working spaces Killer Quotes: "If you're multi-talented, find a way to make your talents work together” You can find Anfernee Chansamooth online: Confidentpreneur.com HubAustrailia.com If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.