Podcast appearances and mentions of kelsey kerslake

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Best podcasts about kelsey kerslake

Latest podcast episodes about kelsey kerslake

The WorkPlay Podcast
Give Yourself Permission to Stand Out ft. Kelsey Kerslake

The WorkPlay Podcast

Play Episode Listen Later Oct 24, 2023 32:37


Kelsey Kerslake, with 13 years of experience in online business development, transitioned from growing a multi-6-figure design agency to creating the Aligned Business®, holding a master's degree in brand strategy, and certification as a life and business coach. Kelsey shares her experience with the WorkPlay Method and how it transformed her business. She discusses the importance of design in marketing and how it can set you apart as an expert. Kelsey also provides tips and advice for preparing for a brand shoot, including planning outfits, incorporating props, and taking care of yourself before the shoot.Key Takeaways: Why the role of design is crucial for setting a business apart and building trust with customers.The impact of using WorkPlay Method content in her Instagram reels, website, and podcast cover.The process of creating Pinterest boards, selecting outfits, and gathering props to achieve the desired artistic direction for a WorkPlay brand shoot.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Better: The Brand Designer Podcast
From the Archives | S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road

Better: The Brand Designer Podcast

Play Episode Listen Later Jul 11, 2023 73:11


This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!Imagine an easy, slow morning: you wake up, have breakfast with your family, do an activity with your kids or explore a hobby on your own, work for a couple of hours, then have the rest of the day to yourself. This reality is attainable, but more importantly, you don't need to sacrifice income when you make shifts to get to a more aligned schedule. Today Giselle & Jen chat with Kelsey Kerslake all about her journey from *needing* to make some quick cash to pay her bills to owning and running a 7-figure business.Kelsey Kerslake is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and her businesses help online business owners define their future vision and literally bring it to life through coaching, strategy, design, and websites.Inbox Question:"How do you get the client to agree the project is finished?" - Jessica RobinsonLinks Mentioned:Kelsey's Instagram: instagram.com/kelseykerslakeThe Aligned Business Academy: pinegateroad.com/academyThe Aligned Business Mastermind: pinegateroad.com/mastermindKelsey's Website: pinegateroad.comKelsey's resources: pinegateroad.com/grow-your-bizConnect With Us:Our Free Facebook Community: www.facebook.com/groups/betterbranddesignerPodcast Website: www.betterbranddesigner.comPodcast Resources Page: betterbranddesigner.com/resourcesPodcast Instagram: instagram.com/betterpodcast

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evolve with dr. tay | real conversations designed for autism parents
29 | how I realized my son might be autistic with business coach Kelsey Kerslake

evolve with dr. tay | real conversations designed for autism parents

Play Episode Listen Later Jun 14, 2023 46:39


RESOURCES⚡️ follow Kelsey on Instagram @kelseykerslake and learn more about the Aligned Business⚡️ want to learn more about Dr. Tay's Whole Family Approachᵀᴹ and current services offered? schedule a free consult call here or email admin@drtaylorday.com if you have questions.⚡️ join the Evolve Facebook community to participate in the episode Q+As >> facebook.com/groups/evolveautism⚡️ learn from me and submit your questions [could be featured on a future episode] >>Instagram @the.dr.tayTikTok @the.dr.tayLinkedIn @the-dr-taySHOW NOTESIn this episode, Dr. Tay had the pleasure of speaking with her business coach, Kelsey Kerslake, about her journey through the autism diagnosis process for her son, Carter. Kelsey shares her initial concerns about Carter's development and how she followed her instincts after being told by a speech-language therapist that Carter didn't have autism.Listen in as Kelsey opens up about the emotional rollercoaster of the autism evaluation process, the struggles Carter faced with new situations, and the ultimate validation she felt after receiving the diagnosis. Also discussed is the impact of Kelsey's own ADHD diagnosis as well as how she created a business (and helps others too!) that allows her to prioritize Carter's needs without sacrificing success. Kelsey highlights the importance of trusting your instincts as a parent and seeking the right support for your child, and her experiences are a testament to the power of acceptance and hope in the autism journey.CHAPTERS0:04:50 - Navigating a speech delay 0:07:53 - Early signs of autism 0:12:28 - Seeking early intervention and an autism referral0:22:29 - What an autism evaluation can look like0:25:58 - Benefits of telehealth evaluations 0:34:50 - Navigating post-diagnosis and school supports 0:40:32 - Achieving balance as a business owner

Better: The Brand Designer Podcast
From The Archives | S3 BONUS: How Giselle Made $10k+ With Her First Digital Course Launch (And How You Can Too)

Better: The Brand Designer Podcast

Play Episode Listen Later Jan 3, 2023 36:31


This episode was so wonderful to listen back to! We hope you enjoy it. We will be back with Season 7 on January 24th!In this solo episode, Giselle opens up about why and how she launched a digital course. What seems like a couple of months of preparation for the course was really three years in the making. Giselle spills it all to encourage those that dream about making digital products but hold themselves back for many reasons — just like she did to herself.Giselle covers: product ideation, goal-setting, pre-launching and launching, imposter syndrome, progress over perfection, Essentialism by Greg McKeown, business coaching, overcoming shame, mental health challenges, and future ideas for the course.From Giselle:First off, I have to give a huge shoutout to the women that impacted my professional and personal lives, my previous coaches, and current friends: Avani Miriyala, Jane Scudder, and Kelsey Kerslake.I also wanted to address the importance of taking care of one's mental health in this episode. My hope is that we as entrepreneurs can have the space to step back when our personal lives call for it and not feel ashamed nor lose the momentum we worked so hard to build for our businesses. It's ok to step back, it's ok to take care of yourself first. Plus, our community is built to support you in both the highs and lows.Links MentionedEssentialism: The Disciplined Pursuit of Less by Greg MckeownSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimer

The Inclusive Networker
Relating Through Core Values w/ Kelsey Kerslake

The Inclusive Networker

Play Episode Listen Later Dec 27, 2022 22:12


Aligning your core values with your business practices will attract a diverse audience, inclusive to all types of people. On this week's episode, Dr. Raymona talks with Kelsey Kerslake about acknowledging biases, actively building relationships, and the value of building a diverse network.No one is perfect, and by pretending to be is showing a bland version of who you are that won't resonate with anyone”, says Kelsey Kerslake, CEO of Pinegate Road and The Aligned Business. Kelsey gives us her top three ways to increase inclusivity and build a diverse network and talks about how to audit your own practices continuously.You can find Kelsey on…Instagram https://www.instagram.com/kelseykerslake/?hl=enLinkedIn https://www.linkedin.com/in/pinegate/Facebook https://www.facebook.com/groups/thealignedbusiness/about/Want more from Dr. Raymona?Instagram https://www.instagram.com/drraymonahlawrence/?hl=enLinkedIn https://www.linkedin.com/in/drraymonahlawrence/Facebook https://www.facebook.com/drraymonahlawrence/Thank you for listening! ~Dr. Raymona

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Messy in the Middle
Episode 14: Building an Aligned Business® with Kelsey Kerslake

Messy in the Middle

Play Episode Listen Later Nov 8, 2022 39:20


As solopreneurs we're used to wearing many hats and doing many things by ourselves, but if you want to grow and scale your business there comes a point where you have to start outsourcing tasks and subsequently, building a team. And this comes with its own set of struggles. My guest today is here to talk all about the messy middle of scaling and growing your business as a solopreneur!    Kelsey Kerslake is Founder and Creative Director of Pinegate Road. She is also a mentor for online business owners. Her passion is supporting online service providers, coaches, and educators to help them lead businesses and live lives that are fulfilling and profitable. Over the last decade, she has helped hundreds of online business owners build their brands and online presences, while successfully running a sustainable 6-figure virtual design agency. Now, she's gotten to a point where work-free days with her family are her new norm!    In today's episode, we cover: How and why Kelsey started her agency Challenges of scaling your business and how to overcome them  Setting boundaries as a business owner  Coaching side of Kelsey's business and why she decided to pause her agency work  The messy middle of transitioning and pivoting a business  Future plans for Kelsey's business(es) Thank you so much for joining me!   Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/    Check out my website https://www.haleyejohnson.com/    Check out how we can work together https://thepropegy.com/work-with-us-2/    Ready to start using LinkedIn but feeling overwhelmed? I'm giving my podcast listeners their first month of Thought Leaders Collective for FREE! Thought Leaders Collective (TLC) is the next big thing when it comes to LinkedIn thought leadership, content creation, and community among online service providers. Members enjoy weekly thought leadership prompts, co-working sessions, quarterly strategizing workshops and more! It's just $27/month but you can get started TODAY for FREE. Just go to http://thepropegy.com/tlc click "JOIN NOW" and enter code "messy" at checkout. I cannot wait to see you inside and on LinkedIn!   Resources mentioned in this episode: Connect with Kelsey on Instagram https://www.instagram.com/kelseykerslake/  Connect with Kelsey on Facebook https://www.facebook.com/groups/thealignedbusiness  Connect with Kelsey on Pinterest  https://www.pinterest.com/pinegateroad/  Aligned Business Academy on Instagram https://www.instagram.com/thealignedbiz/  For more info, visit Pinegate Road website https://pinegateroad.com/  Shout out to my dog for not barking, my editor Krissy for doing her thing, and my friend Devin for letting me use his music. Their links (minus my dog's) are below.   Krissy https://krissymeriwether.com    Devin https://open.spotify.com/artist/4unfvnlHngJg79KK262US3?si=3N2wVmrVRYy807iWB-30OQ 

Success with Soul
101: Learning (as we go) about what makes a team great: a roundtable with Kate + friends

Success with Soul

Play Episode Listen Later Oct 27, 2022 107:09


There is no getting around it: building and leading a team is hard, hard work. Even if you're a charismatic people-person. Even if you've managed people inside a corporate environment before. Even if you understand in concept what makes a team great. There's just so much energy and emotion that goes into creating this group of people who are helping you carry out the vision of your business, and whose livelihood and wellbeing also become part of your care and awareness. It's vulnerable, humbling work that's FULL of mistakes. And — when you start to find your groove and you're figuring out how to hire, train, and how to manage a team successfully, it's truly amazing.  You get to see that great energy at work. You get to feel what it's like to have people who communicate well and who care about each other and about the business. You get to experience the joy of visions and projects and campaigns coming together.  It's a wonderful feeling!  Today, I'm sitting down with three women I admire so much and who have helped me in countless ways to become a better entrepreneur, leader, and person. Jordan Gill, Katie Read, and Kelsey Kerslake are coming into this conversation with such honesty, and I think that's precisely why it's such an important episode for any entrepreneur who's genuinely committed to being a solid leader of integrity and learning what makes a team efficient, engaged, and strong.  What you'll learn in this episode: How each of our guests currently is setting up her team (full-time, part-time, contractor, commission) The challenges and perks of running remote teams How to move from "the poster on the wall" to embodied, clear values Our biggest mistakes, biggest wins, and biggest lessons Dealing with the guilt of being a (recovering!) control freak and perfectionist Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts. Links + Resources Mentioned in this Episode:  Ready to maximize your business's potential? Check out the sanity-saving, abundance-creating strategies we use inside the Success With Soul Incubator that help you start building a business you love and that serves your whole life. Find Jordan Gill at Systems Saved Me Find Kelsey Kerslake at Pinegate Road Find Katie Read at the Clini-Coach Academy Follow me on Instagram @katekordsmeier More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don't forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches. EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com

Brand Gravity Show
How to Build a Business That Fits Your Life with Kelsey Kerslake

Brand Gravity Show

Play Episode Listen Later Sep 26, 2022 38:18


How can you build a business that fits your life?As entrepreneurs, we create our businesses with the intention of having space for ourselves. But sometimes this gets overshadowed by client work and busy work that doesn't truly align with our desires.Joining me for this conversation is Kelsey Kerslake. Kelsey is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and her businesses help online business owners define their future vision and literally bring it to life through coaching, strategy, design, and websites. We talk about:[4:05] What stops most people from creating their visionary life[8:20] How Kelsey built her agency working one hour per month[11:55] The levers you can pull in order to design a business that fits your life[15:50] The challenges and roadblocks that stop entrepreneurs from showing up[23:10] Having a business building year while being pregnant[25:30] Creating company culture and values[31:20] What resources changed Kelsey's life and business Resources mentioned in episode:The E-Myth Revisited by Michael E. Gerber25 Profitable Offer Ideas: https://thealignedbusiness.com/25-profitable-offerings-opt-in/ Connect with Kelsey here:Instagram: www.instagram.com/kelseykerslake Instagram: www.instagram.com/thealignedbizTwitter: www.twitter.com/kelseypkerslake Facebook: https://www.facebook.com/groups/1559745454341378 http://www.thealignedbusiness.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/ 

The Gutsy Podcast
119: 3 steps to work 5 hours and make 6 figures with Kelsey Kerslake

The Gutsy Podcast

Play Episode Listen Later Jul 5, 2022 52:28


If there's one word that I'd like to light on fire and roll down a hill it would be HUSTLE. If you're in your 30s or 40s, chances are you grew up in the "hustle hard or fail” era and that became your association with success. If you're not burning yourself out, you're failing, right? WRONG. I'm relieved to see the business industry as a whole Undoing this mentality because the truth is, while there are periods of focused, heavier work – there are also periods of simplicity, ease, and grace. Today, we're talking with Kelsey Kerslake about three foolproof steps you can take to work 5 hours per week AND make 6+ figures doing it. In this episode, you'll learn:3 big steps to start working less and earning moreHow to create a work-life alignmentThe value in focusing on one aspect as an entrepreneurWhat is holding back entrepreneurs from soaring high in businessKelsey is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presence for over a decade. She is a business strategist, coach, and mentor for service providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. RESOURCES FROM THIS EPISODETo grab the resources mentioned inside the episode, go to: lauraaura.com/resourcesMoo is killing it in the online printing space by creating quality materials that don't break the bank. So, go to lauraaura.com/resources and click on the Moo link to save 25% off your first order.CONNECT WITH KELSEY KERSHAKEFacebook: @kelseyalignedInstagram: @kelseykerslakePodcast: The Aligned Business™ PodcastWebsite: https://pinegateroad.com/ THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/us/podcast/the-gutsy-podcast.Support the show

The Breadwinner Energy Podcast
(S2) EP 21: FFF: Stop Spinning in Your Thoughts & Take Action with Kelsey Kerslake

The Breadwinner Energy Podcast

Play Episode Listen Later Apr 1, 2022 46:46


Today my business coach & I are talking all about the action takers, the movers, & shakers! Kelsey Kerslake is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and her businesses help online business owners define their future vision and literally bring it to life through coaching, strategy, design, and websites. We are talking all about: How to keep growing when the goings get tough Successfully scaling with team and feeling supported Building your business around your life and how to make those decisions Community Building + Why It's So Important Working through the hard shit! What it feels like and how to make it through to the other side in tact and ready to keep growing Connect with Kelsey: http://www.pinegateroad.com http://www.instagram.com/kelseykerslake ------------------------------------------------------------------------------------------- Connect with Tay: Apply for $100k Academy : https://itstayllc.mykajabi.com/academy2 Join Offer Week: https://itstayllc.mykajabi.com/offerweek DM ME: https://www.instagram.com/itstaydaniels_llc --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/taylor-daniels5/support

Better: The Brand Designer Podcast
S4 E2 | Work Less & Make More with Kelsey Kerslake from Pinegate Road

Better: The Brand Designer Podcast

Play Episode Listen Later Jan 6, 2022 71:48


A message from Jen:Hey Better family - I'm honored to post two episodes that Giselle and I recorded together last summer 2020  (episodes 1 and 2) and one episode that I did (episode 3) to comprise a short but very sweet season 4. I encourage you to listen to our memorial episodes, Celebrating Giselle: Podcast Community and Celebrating Giselle: Friends & Family. Enjoy these episodes, I know Giselle is with us when each one is heard

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Behind Their Business
09: How Tapping Into The Feminine Side Supported Her Business Growth With Kelsey Kerslake

Behind Their Business

Play Episode Listen Later Nov 22, 2021 40:56


If we capitalize on how incredible we are as women, moms, businesses owners and how much our feminine energy can advance our business success. This can go a long way in bringing us to the level and success that we desire in life. In this episode, I'm joined by Kelsey Kerslake, the founder, and creative director of Pinegate Road, a personal branding and website design agency. Kelsey is also a business and life coach, and she hosts the Aligned Business Podcast. During the episode, Kelsey shares different strategies that she uses to scale using feminine energy and the dynamics of running her business with her husband, who is working in a 9-5. She also dives into meditation and how it has impacted her life and business. 

Onya Mic Podcast
Scaling an Agency, Coaching business with team, and creating white space as a CEO with Kelsey Kerslake

Onya Mic Podcast

Play Episode Listen Later Oct 11, 2021 45:36


Onya Mic, get set, listen.   Running a business needs the quality of being proactive. Sometimes that can mean that you have to hustle and have super busy days. At the same time, there should also be a white space.   Welcome to another episode of the Onya Mic Podcast hosted by Onya CEO Ashley Monk. Today Ashley is joined with Kelsey Kerslake,  the founder and CEO at The Aligned Business and Pinegate Road. She is an overall creative with an MFA background in design and brand strategy, and has scaled two multi-six figure businesses with an efficiently collaborative team.   As business owners and their teams need a time for visioning in order to give way to innovations in the biz. Kelsey defined white space as a time to get creative in developing ideas in order to decide which is the best path to take. Having a white space in your calendar means you are untouched by all the business of a tightly scheduled calendar.   Are you ready to set white spaces in your calendar in order to grow more? Stay tuned because we've got you covered here, and we've got more for you! How to build your business according to your preferences Working 1-hour per day in your business, is it possible? Mindset shifts in bringing on team members to your business   Connect with Kelsey by visiting her website https://pinegateroad.com/. She loves getting in touch with people on Instagram so make sure to follow and shoot her a DM on Instagram @kelseykerslake.   Ready for more? Make sure to join our Facebook Group The Onya Mark Community by signing up here: https://www.facebook.com/groups/onyamark/   See you for the next episode of the Onya Mic Podcast!   #onyamicpodcast #onya #podcast #marketing #mindsethacks #mindset #business #influentialentrepreneur

The Two Point Zero Podcast
050. How To Get Over Feeling ‘Freaking Scared' of Making Big Financial Decisions & Taking Risks to Go For Your Dreams with Kelsey Kerslake

The Two Point Zero Podcast

Play Episode Listen Later Oct 1, 2021 43:00


This week's guest is Kelsey Kerslake, CEO, Creative Director, and Business Coach at Pinegate Road and the Aligned Business Academy.Over the last decade Kelsey has helped hundreds of online business owners build their brands and online presences. She believes deeply that everyone has the potential to make their dreams a reality and has a passion for supporting online service providers, coaches, and educators to help them lead business and live lives that are fulfilling AND profitable.We talked about how Kelsey turned her fun side hustle into her current branding agency while working a corporate job at American Greetings before deciding to strike out on her own as a business owner when she started earning more from her side hustle than her full-time job. This was such a valuable lesson in financial mindset, decision making, taking risks, overcoming fears and so much more!Some of the things we talked about were:How to make decisions from your ‘future self' instead of from fear.How to run a profitable business even without having any formal business training or background and how she grew her team to help her continue to grow her business while working her full-time corporate job. Kelsey's time management process by working from her ideal schedule.How to charge the ‘right' price for your services or products. This was a fantastic crash course by Kelsey on Pricing! I loved this portion of our chat getting business advice from Kelsey including the mindset needed to succeed at this level of financial successGetting over the fear of taking risks financially for her business.The peace that comes from being financially free.And more!Resourceshttps://pinegateroad.comhttps://pinegateroad.com/academy/Instagram @kelseykerslakeThe Aligned Business PodcastDon't forget to let Kelsey know how what she shared has helped you gain a new insight or try something new - like charging the price you really want instead of what you think people will pay!Finally, if you found this episode useful, please share it with someone you think would benefit from it, and follow the show on Apple Podcast and leave a review.

The Design Business Show
The Design Business Show 156: Building Your Business for Freedom and Profitability with Kelsey Kerslake

The Design Business Show

Play Episode Listen Later Sep 9, 2021 46:33


Over the last decade, Kelsey has helped hundreds of online business owners like you build their brands and online presences as the Founder and Creative Director of Pinegate Road - personal branding and web design agency. She has her MFA in Graphic Design from the Savannah College of Art and Design, and is a life and business coach. In 2016, she successfully made the transition from working in Corporate America while pursuing a side hustle, to the CEO of her own online design agency and education business. She deeply believes that everyone has the potential to make their dreams a reality, and Pinegate Road helps people do just that. Fast forward to today, Kelsey leads a 6-figure+ virtual design agency, and is at the point where she has complete freedom to create her own schedule (aka: currently working about 10h work weeks so she can be home with her little fam most of the time). She wants this freedom for you too! She has a passion for supporting online service providers, coaches, and educators to help them lead businesses and live lives that are fulfilling and profitable.   Here's what we covered on the episode: Heading  From Corporate America to Running a Design Studio In high school, Kelsey was artsy and knew she wanted to do something with that but also make money, so she decided to become a graphic designer and that's what she went to school for  How Kelsey started a lifestyle blog which turned into people asking her how to design their own websites which grew into a studio that she always had on the side After Kelsey graduated she went to work in Corporate America where she was designing stationery for Target, Walmart, and other national campaigns as a hand lettering artist  In 2016, Kelsey's business grew enough to where took her design studio full-time   There are only two companies in the country that hire hand lettering artists on salary, Hallmark and American Greetings; Kelsey interviewed with both while in grad school and went with American Greetings, which is why she moved and currently lives in Cleaveland, Ohio  While in grad school, Kelsey needed a creative outlet which is why she started her lifestyle blog where she was talking about boyfriends, design trends, and color palettes and shares she accidentally grew her business by putting her color palettes and designs on Pinterest  How Kelsey's blog business turned into her editing peoples blog headers, then it became full-on brands and websites and by the time she graduated grad school it had turned into a legit design studio where they had packages offering branding, full logo suites, building out the brands on people's collateral and then the website Kelsey shares that she has endometriosis and knew it was time to make the switch to full-time with her design studio when she was laid up in bed for several weeks at a time due to her health and says she was fully prepared to make the switch, she had savings, was making more money with it than her salary job and working fewer hours  How Kelsey's team reached out to share her story with me and asked about her being on the podcast, which was great because she was actually on my list of people to invite to have on the podcast  Productizing Services + Team Support  One of the biggest things that helped Kelsey get her business where she wanted it to be financially was productizing their services and having a very solid process for each of the things their clients would be going through   How Kelsey was hiring out team members to support those processes while she was working full-time because she didn't want her personal schedule and availability to dictate how fast the business could grow — this allowed her to grow and scale the business to where she was making more money than at her salary job   Kelsey shares that the first logo she sold was $300, and then when she started running her design studio, their logo package was $1,500 and the website was also $1,500, and shares she would also take hand lettering projects on the side How people were finding Kelsey on Pinterest for her hand lettering work and how she had ad agencies reach out to her about doing hand lettering for different national ad campaigns  When it comes to hiring your team, Kelseys says you should design your picture-perfect experience without you in the process, that way you know what roles are needed and if you have the time and want to take on all of those roles, that's fine, but you might not want to  The first person Kelsey hired was a developer because it was the most time-consuming thing that felt the least creative, the next task she handed off was project management so she could be the one doing the strategy, brand design, and web design while the build-out and client communication was being handled by her team As her business started to scale, Kelsey started to hire brand designers and web designers to come into the projects    How Kelsey got the entire agency to function without her in preparation for having her son in 2019 — she didn't want to step back into the design business after her pregnancy but loves being able to talk with clients, do the strategy and creative directing while having a team to support the doing   Kelsey's Future Plans + Coaching Business  Since Kelsey set her agency up to run without her time and doing, she started growing her education and coaching business because she is very passionate about supporting people and teaching other business providers how to scale in a sustainable way that uniquely works for their business  Kelsey explains that the agency gains clients from word of mouth, past clients who tell their friends, Pinterest, and site credits at the bottom of a website   For the last two years, Kelsey wasn't focused on growing the design business and instead was working to grow her coaching business but says this year she will be focusing on growing the design business  One thing Kelsey says is, there's no such thing as a website emergency, so in their contracts with clients they have firm processes and boundaries outlining what they are available for and what they are not available for going forward For websites, the agency offers 30 days of post-launch support but does not provide ongoing maintenance, instead, they tell clients how they can go do that, who they can go to, where they can find that  Kelsey explains the agency team's three then me rule, which means if anyone has a problem they have to look for 3 different solutions to the question or problem before they  go to Jannet, Kelsey's project manager, and if Jannet needs help, then she can ask Kelsey  What growth means for the design studio this year, who Kelsey is hiring, and the templates they will be selling  The story of Kelsey's horrific first year going full-time in her design business Kelsey tells us about The Aligned Business™ Academy, her coaching business that helps people create sustainable six-figure years that they can have for the rest of their business lives while having freedom in their life, and The Aligned Business™ Mastermind for people wanting to scale to seven-figures   How Kelsey developed and scaled her coaching business from the start to what it is today  Kelsey talks about emotional boundaries she's had to set in her business how she is always trying to find ways to optimize and live a more aligned life  Check out Kelsey's Freebie, 25 profitable offerings for service-based businesses  To find out more, head over to Pinegate Road.com, and connect with Kelsey on Instagram         Links mentioned:   Pinegate Road   The Aligned Business™ Academy   The Aligned Business™ Mastermind   25 Profitable Offerings for Service-Based Businesses    Connect with Kelsey on Instagram    Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

Flourish to 7 Figures Podcast: Growing Your Online Business to 7 Figures and Beyond
How to Create an Aligned Business That Runs Without You with Kelsey Kerslake

Flourish to 7 Figures Podcast: Growing Your Online Business to 7 Figures and Beyond

Play Episode Listen Later Sep 9, 2021 56:33


#117: Are you strategically making your 7-figure dreams come true with your online business? In this episode, I'm joined by Kelsey Kerslake, CEO, Creative Director, and Business Coach at Pinegate Road — personal branding and web design agency and the Aligned Business Academy. Kelsey believes you are 100% capable of creating the life of your dreams. Kelsey and her team will make sure that your story, strategy, and self are aligned to get you there. She has a passion for supporting online service providers, coaches, and educators to help them lead businesses and live lives that are fulfilling and profitable. In this episode, you'll learn: How Kelsey grew her agency while working a full-time job The unexpected challenges she faced as a full-time business owner The unconventional lifestyle she dreamed about How she makes decisions to create her aligned business The steps she took to design her business to run and grow without her How to overcome the fear of raising your prices ...and a whole lot more!   You can find all of the links and resources that are mentioned in today's episode at MonicaLouie.com/117.

The Lucy Liu Show
105 $200 Freelancer To $5M Aligned Business With Kelsey Kerslake

The Lucy Liu Show

Play Episode Listen Later Aug 26, 2021 21:30


Kelsey Kerslake is a multi-passionate CEO of two companies: Pinegate Road and the Aligned Business. Kelsey is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and is the host of The Aligned Business podcast. www.lucyliucoaching.com/podcast-105  

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Profit Boss® Radio
178: Work Less to Make More with Kelsey Kerslake

Profit Boss® Radio

Play Episode Listen Later Aug 18, 2021 37:15


In this episode, we're talking about how to make more money in less time. If you're anything like me, you're desperately seeking more free time and more whitespace in your business, so the idea of giving less of your energy and getting more in return is extremely appealing.  But in practice, what does this mean? How exactly can you build a business that grows and thrives without requiring the additional time, stress and burnout that comes with it? Joining me to answer this question is Kelsey Kerslake. Kelsey's a mother, CEO, creative director, and business coach, as well as the host of the Aligned Business Podcast. She's helped hundreds of online business owners build their brand and online influence, and turned her side hustle into a thriving design agency and education business. In today's conversation, Kelsey shares her journey and mishaps along the way. Not only will you learn how to delegate effectively, but you'll get her foolproof strategy to diligently work a solid 5 hours and still make profits!  Here's what you'll find out in this week's episode of Profit Boss® Radio: The powerful tools you can use to ensure your business can deliver results without you being involved in every step of your operations. The surprising things you can procedurize yourself out of–and how to do this WITHOUT losing control of your company! What Kelsey's day looks like now that she can focus on the tasks she loves–and how she designs her calendar. How to talk to employees about time off and mental health–and creating a work environment that inspires everyone. What Kelsey did to completely eliminate email from her life. Show Notes To get access to the full show notes, including all the resources mentioned, visit https://hilaryhendershott.com/kelsey-kerslake-work-less-make-more Follow Hilary on: Twitter LinkedIn Instagram Facebook YouTube Subscribe to Profit Boss® Radio Apple Podcasts Overcast Spotify Stitcher Google Podcasts

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Local SEO Today
Episode 237: Aligning Your Business With Your Life A Conversation With Kelsey Kerslake

Local SEO Today

Play Episode Listen Later Aug 5, 2021 51:35


‘I never let the business growth get in the way of the life that I wanted.' Kelsey Kerslake is CEO and creative director of Pinegate Road, a branding agency that helps customers grow their business through their online presence. She believes that your business should serve your life and not the other way around. Listen to her story here. ‘I'd rather take the risk than sitting back and thinking “what if.”' As a thriving entrepreneur, Kelsey is also sharing her business knowledge about online entrepreneurship, scaling up a business, and more through her coaching program. Learn about business and life alignment, goal setting for business, taking risks as an entrepreneur, the importance of business coaches, and more in this episode. LinkedIn: https://www.linkedin.com/in/pinegate/ Pinegate Road: https://pinegateroad.com/ The Aligned Business Podcast: https://podcasts.apple.com/us/podcast/aligned-business-podcast-kelsey-kerslake-pinegate-road/id1145193109

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Talk with Renee Dalo
094 | Talk About the 6-Figure Journey with Kelsey Kerslake

Talk with Renee Dalo

Play Episode Listen Later Jul 1, 2021 44:37


Today, I chat with Alligned Business CEO and creative, Kelsey Kerslake about how you can move your business in the 6-figure direction a lot faster than you think. We talk about the best tips to create your roadmap to 6-figure success. So, if you are hoping for a 6-figure year, grab a notebook and a pen, and don't forget your coffee, and let's talk it out! KEY TAKEAWAYS: 6-figure Benchmark Life to 6-figures Team on board Mindset Shift Money, money, money Expectations with offerings Having a coach High-5 kinda people

Girl Means Business
Ep 118: Take a Business Break with Kelsey Kerslake

Girl Means Business

Play Episode Listen Later Jun 30, 2021 34:03


'Let's Get Reel' - FREE IG Reels video tutorial - www.girlmeansbusiness.com/get-reel Have you ever felt guilty for taking a vacation, or a break from your business, because you were worried things would fall apart? That your business would stop running if you stepped away for even a moment... If you said YES then this episode was created just for you! This week Kelsey Kerslake and I are talking about how to set up your business for success, even when you need to step away for a little while. Her tips and advice will set you up for success so that you can take that vacation with confidence, enjoy your maternity leave or take care of loved ones without fear of your business falling apart. Make sure to follow Kelsey to all her amazing offerings, and let her know you heard about her here on the Girl Means Business podcast! https://pinegateroad.com https://www.instagram.com/kelseykerslake/

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How I Built It
How to go From $200 to $16K in 3 months with Kelsey Kerslake

How I Built It

Play Episode Listen Later May 24, 2021 46:35


The feast and the famine are two staples in running your business, right? It’s doesn’t have to be! That’s the message from Kelsey Kerslake, who went from $200 to $16,000 in her bank account in 3 months! Kelsey shares her story, tips, and what you need to do to grow your business and avoid that feast and famine stress. … How to go From $200 to $16K in 3 months with Kelsey KerslakeRead More » Transcript Transcript Coming Soon Sponsored by:Restrict Content Pro: Launch your membership site TextExpander: Get 20% off your first year by visiting the this link. The Events Calendar Source

Tea With Jainé
The 6 Figure Journey with Kelsey Kerslake - Ep. 77

Tea With Jainé

Play Episode Listen Later May 4, 2021 37:05


We are chatting with Kelsey Kerslake all about the six-figure journey as a small business owner and entrepreneur. Kelsey and I chat about the truth behind making 6 figures and share some of the realities, personal, and emotional tolls it can take on you along with some helpful advice on how to achieve your goals. A little bit about Kelsey is that she is a mother, CEO, creative director and business coach, and podcast host of The Aligned Business™ Podcast with Kelsey Kerslake of Pinegate Road. Over the last decade, she’s helped hundreds of online business owners build their brands and online presences as the Founder and Creative Director of Pinegate Road, personal branding and web design agency. Visit Website: www.pinegateroad.com Instagram: https://www.instagram.com/kelseykerslake Facebook: https://www.facebook.com/groups/thealignedbusiness Podcast: The Aligned Business Podcast Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Our Investment Guide Template for Wedding Photographers is available in our online shop. Need help with your wedding submissions? Get our Insiders Guide to Wedding Submissions Sign up for Flodesk Here and lock in the beta discount of $19 per month forever! Stay Connected: Follow @teawithjaine & @jainekershner on Instagram Find us on Clubhouse @jainekershner Want to be a Sponsor? Visit Our Website to Apply: www.teawithjaine.com

Mom Boss Motivation Podcast With Cheryll Dahlin (Self Love, Self Care, Mindset, Inspiration)
Moms Inspiring Moms: Kelsey Kerslake, On Her Way To 7 Figures and Second Baby

Mom Boss Motivation Podcast With Cheryll Dahlin (Self Love, Self Care, Mindset, Inspiration)

Play Episode Listen Later Apr 4, 2021 28:49


This week I chat with Kelsey Kerslake about her #momboss journey from corporate job to building her design business and now into her coaching business, The Aligned Business. Stepping out of her comfort zone is her specialty. She shares her journey through IVF and why she keeps striving for multiple seven figures and a second IVF journey. So excited to see her grow and grow, so inspiring! Hope you enjoy it, you can find the video recording in the Mom Boss Motivation Community on Facebook along with all the interviews from this series. You can find Kelsey on Instagram @kelseykerslake or visit her website at https://mailtrack.io/trace/link/6b30d7bb98f796777520de8d2350ea06462f1efc?url=https%3A%2F%2Fpinegateroad.com%2Fabout%2F%3Futm_source%3Dshownotes%26utm_medium%3DMomBossMotivation%26utm_campaign%3DInterview&userId=6649871&signature=f2d2193d70219492 --- Support this podcast: https://anchor.fm/mombossmotivation/support

Photo Field Notes Podcast: Career Advice for Photographers
Episode 168: How to Scale Your Photography Business (and Still Work Less) With Kelsey Kerslake

Photo Field Notes Podcast: Career Advice for Photographers

Play Episode Listen Later Mar 24, 2021 38:12


Kelsey's Resources:Pinegate Road@pinegateroad (Instagram)Featured Photo Field Notes Free Resource:Guide: How to Take Portraits in Full Sun

Minute of Your Time
EP. 33: CEO Mindset Series: The 5 Hour Work Week Method to Scaling Teams

Minute of Your Time

Play Episode Listen Later Mar 9, 2021 62:55


Would you like to work five hours a week and generate around $30K a month? Well that is exactly what Kelsey Kerslake, founder and creative director of Pinegate Road, did after losing child care at the START of the pandemic! On this episode Kelsey shares with us the secret method to the five hour work week and building a team and staff you can love and trust to run your business. We Cover: Where to Begin to Automate and Delegate as a Creative What Systems/Documents to Ensure Quality Work+ Protect Business How to Handle Introducing Your Staff to Clients Sold on YOU The Genius Method to Creating the 5hr Work Week The Contracts and Policies to Put in Place When Hiring to Protect Yourself and Your Brand You can find Kelsey + Pinegate Road + The Aligned Business Programs here: www.pinegateroad.com www.instagram.com/pinegateroad You can learn more about Solo to CEO here: www.solo-ceo.com Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Human Connection Podcast
034: Kelsey Kerslake on creating an aligned business and living your dream life

The Human Connection Podcast

Play Episode Listen Later Jun 30, 2020 45:34


Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with Kelsey Kerslake of Pinegate Road!   Kelsey and I met by joining the same mastermind group and Pinegate Road is actually who designed my website (isn't it gorgeous!?)   Pinegate Road started as a branding and design agency but now also offers coaching services to other service providers who want to scale their businesses on their own terms.   Kelsey and I discuss how she started her business and how it's grown over the years and so much more. Excited for you to tune in.   In today's episode, you'll find out: How she went from $200 in her bank account to $16,000/month in 3 months What to do when you can't figure out what it is that you want in life How to stabilize your business The importance of SOPs  The question she asks herself when making big business investments How to scale to six-figure years while working 15 hours per week   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for my free LIVE 5 day challenge Pitchfest starting July 13 Pinegate Road website Follow Kelsey on Instagram Listen to Nicole Jackson Miller's episode on the Human Connection podcast Voxer Loom   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

Rewild - Simple Business, Simple Living
#003 - A Simple Plan to Make a Million Dollars Selling Services

Rewild - Simple Business, Simple Living

Play Episode Listen Later Jul 1, 2019 31:32


Is it possible to make 1 million dollars selling creative services online? Without crazy course launches or passive income being the main focus of your business?   We hear about this kind of income but mainly from online businesses that sell digital products, NOT creative services like design or photography. So in this episode, I chat with Kelsey Kerslake, the founder and creative director of a branding agency called Pinegate Road, and we chat all about the business model that she discovered could get her agency to a million dollars just selling services. And no, it doesn't involve her working any more hours than she already does.    We also discuss how she tripled her income by hiring team members, how she's managing maternity leave, hiring your first project manager, and more!   GUEST: Kelsey Kerslake, Pinegate Road. Learn more here: http://pinegateroad.com/   FREE ROADMAP TO ORGANIZE YOUR BUSINESS: https://neshawoolery.com/roadmap   SPONSOR: Organize & Automate: https://organizeandautomate.com/   NESHA'S INSTAGRAM: https://www.instagram.com/neshawoolery/   Thanks for listening! If you enjoyed this episode, please subscribe, rate and review this podcast on iTunes. Ratings and reviews are incredibly helpful and really appreciated.   For show notes, go to https://neshawoolery.com/podcast