Onya Mic Podcast

This conversation delves into the challenges marketers face in content creation, emphasizing the importance of crafting a compelling narrative and effectively distributing content across various channels. The speaker shares strategies to avoid burnout, focusing on storytelling, audience engagement, and leveraging AI tools for content distribution.     Takeaways Marketers often feel overwhelmed by content creation demands. Creating a compelling narrative is essential for effective content strategy. Repetition in content can help reach more audience members. Identify the key points you want to communicate consistently. Focus on where your audience spends the most time. Leverage your strengths in content creation for efficiency. Redistribute content across multiple platforms to maximize reach. AI tools can streamline content creation and distribution. Stagger content releases to keep it fresh and engaging. Understand the story you want to tell and how to tell it.

In this episode of the Onya Mic podcast, Ashley discusses the importance of conducting a mid-year marketing checkup. She emphasizes the need to assess current marketing goals, measure performance metrics, and understand shifts in consumer behavior. The conversation also covers the necessity of reevaluating budgets and ensuring that messaging aligns with current consumer sentiments. Ashley encourages listeners to take this opportunity for a reset and to reach out for support if needed.     Takeaways Consider this your mid-year marketing checkup. It's important to assess your current results with marketing goals. What doesn't get measured, doesn't matter. Measure progress based on recent checkpoints, not competitors. Consumer habits and preferences are shifting, especially in an election year. Reevaluate your budget and resource allocation based on performance. Your messaging must be consistent with current consumer behavior. People buy based on their emotions, not just logic. This is the perfect time of year for a reset in your marketing strategy. Look at where you want to be and where you are now.

In this conversation, Ashley Monk discusses the evolving landscape of LinkedIn, emphasizing the platform's shift towards a more social media-like environment. She highlights the importance of personal branding and the opportunities available for content creators, particularly through short-form video. The discussion covers strategies for engagement, the psychology behind content consumption, and the necessity of networking to build relationships and grow a personal brand on LinkedIn.     Takeaways LinkedIn is evolving into a more social platform. There is a significant opportunity for personal branding on LinkedIn. Short-form video content is becoming crucial for engagement. Personal stories and contrarian takes drive engagement. Networking is essential for building relationships on LinkedIn. Engagement should be reciprocal; comment on others' content. Identify your niche and target audience for effective branding. Content creation should align with your comfort level. Understanding the psychology of your audience can enhance content effectiveness. Building a personal brand is a long-term commitment.

In this conversation, Ashley Monk discusses the evolving landscape of lead generation for 2025, emphasizing the importance of understanding your audience and refining messaging. She highlights that while traditional tactics remain effective, the approach and personalization of content are crucial for success. The discussion covers the need for a balanced lead generation mix across different stages of the customer journey and encourages marketers to evaluate their current strategies and measure success effectively.     Takeaways A successful lead gen mix is essential for all stages of the funnel. Traditional tactics are still effective, but messaging must evolve. Understanding your audience's pain points is crucial. Personalization in messaging is key to standing out. Consistency in marketing efforts leads to better results. Evaluate your current lead generation tactics regularly. Focus on one industry or persona at a time for better targeting. Utilize customer stories to enhance engagement. Measure success based on existing marketing efforts. Be cautious of overwhelming your team with new initiatives.

In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She emphasizes the need for businesses to create recognition and trust before expecting conversions and outlines effective budget allocation strategies for advertising campaigns. The conversation highlights the importance of understanding the advertising landscape, including competition and bidding strategies, to maximize the impact of marketing efforts.     Takeaways Brand awareness is crucial for gaining exposure and recognition. Retargeting helps push potential customers over the finish line. A balanced budget allocation is key for effective advertising. Video content is becoming increasingly important in marketing. Understanding your audience's behavior is essential for targeting. Brand awareness should not be neglected in favor of conversions. Lower intent objectives can be more affordable and effective. The advertising landscape is competitive, similar to the stock market. Adjust your marketing strategies based on your sales cycle. Engagement and trust are vital for successful advertising campaigns.

In this episode of the On Your Mic podcast, Ashley Monk discusses the evolution and significance of influencer marketing in the creator economy. She explores the differences between influencers and creators, the impact of platforms like TikTok, and the value of influencer marketing across various industries. The conversation emphasizes the importance of leveraging influencers to build brand trust and credibility, while also addressing the challenges and considerations in pricing and campaign management.     Takeaways Influencer marketing has evolved significantly since the early 2000s. TikTok has democratized the ability to go viral for creators. Influencers leverage their credibility to endorse brands. Creators focus on storytelling and may not show their faces. Pricing for influencer marketing can vary widely. Influencers help brands tap into new markets and build trust. Influencer marketing is effective across various industries, including B2B and healthcare. Creators can be more cost-effective than traditional influencers. Using influencers with paid media enhances brand connection. Building trust through influencer marketing is a long-term strategy.

summaryIn this episode, Ashley Monk dives into the world of programmatic advertising, explaining its definition, mechanisms, and best practices. She discusses how programmatic allows for automated buying and selling of digital ads across various platforms, emphasizing the importance of targeting specific demographics and behaviors. The conversation also covers when to effectively use programmatic advertising and when it may not be the best fit, particularly for smaller budgets. The episode concludes with a call for audience engagement and feedback. takeaways Programmatic advertising automates the buying and selling of digital ads. It allows targeting across multiple channels and platforms. Effective programmatic strategies require a clear understanding of the target audience. Programmatic works best for specific demographics and behaviors. The number of touchpoints needed for conversion has increased post-pandemic. Programmatic can be used for both top-of-funnel awareness and bottom-of-funnel retargeting. Smaller budgets may benefit more from high-intent platforms like paid search. Understanding demand-side platforms is crucial for programmatic success. Programmatic can contextualize ads based on user location and behavior. Audience feedback is essential for improving content and engagement.

Summary In this episode, Ashley Monk discusses the evolving landscape of social media, emphasizing the shift from social interaction to interest-driven content. She explores how different generations engage with platforms like Instagram, highlighting the unique preferences of Boomers, Gen X, Millennials, and Gen Z. The conversation provides insights into effective marketing strategies tailored to each demographic, focusing on the importance of content quality and engagement metrics. Takeaways Social media is transitioning from social interaction to interest-driven content. Understanding generational differences is crucial for effective marketing. Boomers and Gen X prefer educational and interactive content. Millennials value aesthetics but are shifting towards quality content. Gen Z seeks authenticity and relatability in brand interactions. Content quality and storytelling are essential for engagement. Short-form videos are a powerful tool for reaching new audiences. Engagement metrics are evolving; DMs and saves are becoming more important. Brands should tailor their strategies to specific generations. Reintroducing your brand consistently is key to attracting new followers.

Welcome to the Onya Mic Podcast with your host Ashley Monk. In this episode, Ashley is joined by Leah Hartzell who is currently a faculty member at the Indiana Wesleyan Institute's business division.   Internal marketing brings an organization together to work on a mission toward the vision. Leah believes that the most important audience of a brand is its employees. The more these people understand and connect with an organization's brand, there will be more advocates for what the organization stands for.    Ready to dive in? Here are three key topics that Ashley and Leah touch on in this episode: 1. Why internal marketing can be an overlooked aspect of business 2. Strategies for marketing to your team 3. What it's costing you when you don't engage your team   Enjoy this conversation and let us know what your thoughts are on this episode. We are excited to connect with you! https://www.onyamark.com/

Today we welcome sports marketing professional and the events manager of the Indianapolis Colts Taylor Sidwell. Join in the conversation as Ashley Monk interviews Taylor. Together they talk about grassroots marketing for sports and some of Taylor's stories.    Here are three key topics to keep in mind as you dig into this episode:   1. What grassroots marketing is and isn't. 2. Challenges and opportunities in adding a personal connection to your marketing 3.  Factors that indicate your efforts are a success   Sports isn't just about the games; it's a unifying force. It serves as a platform for spreading ideas that can positively impact communities. By spotlighting exceptional sports experiences through grassroots marketing, we actively contribute to the positive influence sports can have.   Do you agree? Connect with us via our social channels and let's talk about your thoughts on this episode.  

According to EY, despite the economic pressures and challenges of this year, the hospitality industry defies expectations with rising demands. This was attributed to the years-long pandemic that created a pent-up demand for leisure and encouraged people to explore new destinations.   In this episode of the Onya Mic Podcast, Ashley Monk interviews Tina Crawford, Area Director of Sales Hotel Indy. Join in the conversation as they talk about the hospitality industry and marketing.   It is no secret that you need to tailor your marketing to cut through the noise and get the attention of the community that you want to attract. Tina talks about the collaboration done for the marketing of Hotel Indy and the strategies their team utilized to bring people to the hotel with diverse interests and backgrounds.   Marketing challenges and opportunities are also discussed and Tina shares the differences in marketing after the pandemic concerning hospitality. Investing in public relations is an opportunity that is also highlighted in this episode.    We are excited to deliver this conversation to you. Don't wait and dive right into it.   Subscribe to our newsletter to be the first one to hear about the new episodes we release. You know your potential. Let us get you there. Onya mark, get set, grow!    https://www.onyamark.com/   

Welcome to the Onya Mic Podcast, where we reveal the secrets of Google Analytics 4 (GA4) and how it can revolutionize your marketing efforts. In this episode, we present the ultimate guide to GA4, equipping you with the knowledge and strategies to maximize its potential for your organization.   Key Takeaways That Will Transform Your Analytics Game:   #1 Know the key differences of GA4 to universal analytics: Say goodbye to outdated tracking methods and discover the game-changing features of GA4.   #2 The best practices to implement this for your business: Take advantage of these practices before getting started to make the most of this robust tool.   #3 Privacy and compliance: Consumer privacy is a priority with GA4.   Ready to unleash the power of GA4? Let us help you make your potential into actual growth.   Here's where you'll find us: Ashley Monk Facebook: https://facebook.com/iamashleymonk Instagram: @iamashleymonk LinkedIn: www.linkedin.com/in/ashleymonk   Onya Facebook: https://www.facebook.com/onyamarketing Instagram: @onyamarketing Website: https://www.onyamark.com/

Welcome to the Onya Mic Podcast, where we equip business owners like you with the insights and strategies to harness the full potential of LinkedIn. In this episode, we reveal the secrets to igniting your professional growth and propelling your business forward on this dynamic platform.   Key Takeaways That Will Transform Your Business:   #1 Elevate Your Brand Reputation with LinkedIn   #2 Generate High-Quality Leads   #3 Maximize LinkedIn's Business Tools   Curious and want to know more about leveraging LinkedIn to grow your business? Let us help you.    Here's where you'll find us: Ashley Monk Facebook: https://facebook.com/iamashleymonk Instagram: @iamashleymonk LinkedIn: www.linkedin.com/in/ashleymonk   Onya Facebook: https://www.facebook.com/onyamarketing Instagram: @onyamarketing Website: https://www.onyamark.com/  

Welcome back to the Onya Mic Podcast! In this episode, your host Ashley Monk interviews Casey Cawthon, Vice President of Marketing Communications at the Indy Chamber, an organization dedicated to supporting entrepreneurs, small businesses, and enterprises across the nine-county Indy region. Join us as we explore the significance of public relations (PR) within your marketing strategy.   In the face of marketing downturns, many businesses often overlook the importance of PR and prioritize other strategies they perceive as more effective. However, this mindset is a common misconception that can hinder their overall marketing success.   During this episode, we dive into three key aspects that will help you understand why PR matters and how to leverage it effectively:   Sell your story amidst challenging situations: Learn why you need to craft and communicate your brand's narrative during difficult times, enabling you to maintain a strong presence.   Important PR metrics to quantify: Make informed decisions by knowing which measurements matter.   PR Tactics you can take advantage of: Explore practical strategies and tactics that can amplify your PR initiatives, elevating your brand's visibility and reputation.   Listen to this highlight episode of the Onya Mic Podcast Season 2 and make the most out of your marketing. It is time to get your business out there.    You know your potential. Let us take you there.   Get in touch with Casey Cawthon via her social channels and get a conversation rolling. Instagram: @CaseyNCawthon  Twitter: @CaseyNCawthon LinkedIn: Casey Cawthon  

Welcome to the Onya Mic Podcast, your source for insightful marketing strategies and tips. In this episode, we focus on how you can make your Instagram followers count. If you've found yourself pouring countless hours into Instagram without seeing results in terms of sales and follower engagement, this episode is for you.    Here are the three key takeaways from this episode:   Cliche Alert! Define Your Goals: Because you won't know how to gauge your success if you are not aiming for anything. And it's simple enough when you are just aiming for any result.   Leverage Social Proof: This plays an important role in building trust with your audience.    Build a Trustworthy Community: Doing what you say you will do is the way you get people to trust you.   Learn how to make your content valuable, informative, and actionable to keep your audience coming back for more. We also delve into the importance of reviewing your Instagram strategy, analyzing metrics, and many more!   You know your potential. Let us help you get there.   Let's socialize! Tag us in a story to let us know that you are enjoying this podcast.   Here's where you'll find us: Ashley Monk Facebook: https://facebook.com/iamashleymonk Instagram: @iamashleymonk LinkedIn: www.linkedin.com/in/ashleymonk   Onya Facebook: https://www.facebook.com/onyamarketing Instagram: @onyamarketing  

Welcome back to the Onya Mic Podcast, your source of valuable marketing insights and strategies. In this episode, we dive into the world of user-generated content (UGC) creators and how they can help drive engagement and amplify your social media following. UGC is a powerful tool that brings authenticity and relatability to your brand.   Here are the three key takeaways from this episode:   Leveraging UGC Creators for Increased Engagement: Learn how UGC creators can create relatable content that resonates with your audience, leading to higher engagement with your social media accounts.   Building Trust and Authenticity: Human emotions make your content and your brand relatable. Plus, people want to hear from people.   Finding the Right UGC Creators: Explore effective methods to identify and collaborate with UGC creators who align with your brand's goals and values.   Join us on the Onya Mic Podcast as we unlock the power of UGC creators in boosting your social media following. Tune in to this episode and revolutionize your social media strategy with authentic and engaging content.   Let's socialize! Tag us in a story to let us know that you are enjoying this podcast.   Here's where you'll find us: Ashley Monk Facebook: https://facebook.com/iamashleymonk Instagram: @iamashleymonk LinkedIn: www.linkedin.com/in/ashleymonk   Onya Facebook: https://www.facebook.com/onyamarketing Instagram: @onyamarketing

Welcome to the Onya Mic Podcast, your go-to resource for valuable marketing insights and actionable strategies. In this episode, we tackle the challenge of choosing the best social media platform you can leverage for your business. Understanding the unique nature and purpose of each platform is crucial for maximizing engagement and reaching your target audience effectively.   Here are the key takeaways from this episode:   Finding the Right Social Platforms: What you need to consider when choosing the right social media platform for your business.   Top Social Platforms for Businesses: Hear all about the popular social media platforms for businesses.    Consider your resources: It's crucial to be realistic and focus on platforms where you can consistently and effectively engage with your audience.   Join us on the Onya Mic Podcast as we guide you through the social media landscape, helping you make informed decisions to achieve social media success.    Let's socialize! Tag us in a story to let us know that you are enjoying this podcast.   Here's where you'll find us: Ashley Monk Facebook: https://facebook.com/iamashleymonk Instagram: @iamashleymonk LinkedIn: www.linkedin.com/in/ashleymonk   Onya Facebook: https://www.facebook.com/onyamarketing Instagram: @onyamarketing  

Welcome back to the Onya Mic Podcast, your go-to source for actionable marketing tactics and insightful ideas.    Join us on the Onya Mic Podcast as we unravel the intricacies of paid and organic social media, equipping you with the insights you need to succeed.   Here are three key takeaways from this episode:   Differentiating Paid and Organic Social Media: Discover how paid social advertising and boosting enable you to amplify your brand's visibility, reach wider audiences, and achieve specific marketing objectives. Also, explore the importance of organic social media, its role in building brand awareness, and how it creates authentic connections with your audience.   Crafting a Winning Social Media Strategy: Learn how to harness the power of both paid and organic approaches to create a comprehensive social media strategy.    Tapping into Expertise for Optimal Results: Explore the advantages of partnering with social media experts, like the team at Onya, who possess the knowledge and experience to maximize the impact of your social media efforts. Whether you need assistance with creating compelling organic content or optimizing your paid campaigns, we've got you covered.   Reach out to us today to learn more about our services and take your social media strategy to the next level.   Don't miss out on this episode! Let's get the conversation going in our socials:   Tag us in a story to let us know that you are enjoying this podcast.   Ashley Monk Facebook: ttps://facebook.com/iamashleymonk Instagram: @iamashleymonk LinkedIn: www.linkedin.com/in/ashleymonk   Onya Facebook: https://www.facebook.com/onyamarketing Instagram: @onyamarketing   Loving our podcast? Follow us and leave a rating (and a review, we'd love to hear your thoughts!).  

Welcome back to the Onya Mic Podcast, where we dive deep into helpful tactics and insightful marketing ideas to help you maximize the potential of your efforts. Join your host Ashley Monk as she talks about the dos and don'ts of social media.    Social media platforms were designed for social interaction, and in this episode, we debunk the notion that content is king, highlighting the vital importance of meaningful engagement.   Stay tuned for two key takeaways in this episode:   Content Strategy: Craft an effective content strategy by understanding what and when to post, and how frequently to stay relevant to your target audience. Discover the art of creating meaningful touchpoints with your ideal customers.   Mindful Interactions: Explore the power of your words on social media platforms and the significant impact they can have on how your audience perceives your business. Gain insights into fostering positive interactions that build trust and strengthen your brand image.   We'd love to socialize with you too! Tag us in a story to let us know that you're enjoying the podcast. Here's where you can find us:   Ashley Monk Facebook: https://facebook.com/iamashleymonk Instagram: @iamashleymonk LinkedIn: www.linkedin.com/in/ashleymonk   Onya Facebook: https://www.facebook.com/onyamarketing Instagram: @onyamarketing   Join us on this episode of the Onya Mic Podcast and unlock the secrets to thriving in the social media landscape. Let's elevate your social presence together!  

Join host Ashley Monk on the Onya Mic Podcast as she delves into the importance of having a solid marketing strategy for your business.    Key Takeaways That Will Transform Your Business:   Components of a Marketing Strategy: Discover the essential elements that make up a robust marketing strategy.   Reasons to Create a Marketing Strategy NOW: Uncover the urgency behind developing a marketing strategy for your business.    You Are NOT for Everyone: Understand the importance of defining your target audience and crafting tailored messages.    At Onya, we specialize in helping businesses develop and execute effective marketing strategies. Let us simplify the process and guide you towards strategic clarity.   Connect with us: Ashley Monk Facebook: facebook.com/iamashleymonk Instagram: @iamashleymonk LinkedIn: linkedin.com/in/ashleymonk   Onya Marketing Facebook: facebook.com/onyamarketing Instagram: @onyamarketing Website: onyamark.com   Tune in to the Onya Mic Podcast and unlock the power of a well-crafted marketing strategy for your business. Onya mark, get set, grow!  

A new week, a new episode from the Onya Mic Podcast where we serve you fresh marketing insights and tactics to help you gain massive influence in your business. In today's episode, Ashley Monk is joined by Jessica Rhodes who pioneered the podcast booking industry back in 2013.   Ashley and Jessica discuss how podcast hosting and guesting create an opportunity for businesses to deliver value to their audience and attract more growth.   Here are some of the key takeaways from this episode that you would not want to miss: Tips for those who are on the fence about podcasting Why podcasting is a networking strategy How to pitch yourself and consistently show up   An encouragement from Jessica for you to start pitching yourself out there as a podcast guest, or even create your own podcast:   “Get out there. Use podcasting both for your business growth and to feel your soul. We are so much more than our businesses, and we are so much more than our expertise. Take that opportunity and speak about the things you're passionate about even if they're not your expert topics.   Find out more about the amazing work Jessica is doing. Visit the Interview Connections website: https://interviewconnections.com/    Are you looking to revamp your marketing strategy? Let's connect: https://onyamark.involve.me/form    Onya mark, get set, grow!

  All right Onya Mark Community, in this new episode of the Onya Mic Podcast we have the Indianapolis Indians' Marketing Director Kim Stoebick. Join your host, Onya CEO Ashley Monk as she chats with Kim about the challenges she faced as a marketing director in the sports industry. Kim shares how they were able to navigate through all the changes the pandemic has caused as everyone tried to get back on their feet.   Here's what we are serving you in this episode:   The creative idea that brought national attention to Indy Indians' game with Rochester Red Wings Marketing strategy changes in response to the new normal Managing rebranding along with existing challenges   A word of advice from an expert marketer: “Do not be afraid to try something new.”   Connect with Kim Stoebick on LinkedIn: https://www.linkedin.com/in/kim-stoebick Know what's the latest with the Indy Indians.  Twitter: https://twitter.com/indyindians?s=20&t=7gYhUsVuyeRUE2G3GhkJxw  Instagram: https://www.instagram.com/indyindians/?hl=en  TikTok: https://www.tiktok.com/@indyindians?is_from_webapp=1&sender_device=pc    Are you looking to revamp your marketing strategy? See if we can help: https://onyamark.involve.me/form    Onya mark, get set, grow!

Did you know that solid branding can actually make your small business money? According to Forbes, presenting a consistent brand identity across all platforms and channels can increase your revenue by 23 percent.   In this episode of the Onya Mic Podcast, learn more about branding and what factors you can consider in creating a branding strategy.   Tune in for these gems: Branding on a budget Questions to ask when identifying your brand identity Why starting a blog is part of your branding effort   Make your business recognizable with an effective branding strategy. See how we can help you: https://onyamark.involve.me/form    Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/    See you next week for another episode of the Onya Mic Podcast!

Search engine optimization (SEO) can play an effective part to getting your content in front of consumers in organic search. So how do you effectively implement SEO as a part of your strategy? And how does Pinterest help you with your SEO?   In this episode of the Onya Mic Podcast, get to know some steps to obtaining Pinterest SEO value with your lead marketing strategist Ashley Monk.   Join Onya's lead marketing strategist Ashley most and learn more about these hotcakes from this episode: Why Is Pinterest Powerful for SEO?  Four Steps to Obtaining Pinterest SEO Value Tips for Engagement   Don't miss your chance to go big. Fulfill your business' potential. See how we can help you: https://onyamark.involve.me/form    See you next week for another episode of the Onya Mic Podcast!

Marketing is an essential part of every business as it keeps customers coming. Many businesses go after knowing which efforts help gain results. However, there may be some things you are doing that actually hurt your marketing.    In this episode of Onya Mic Podcast, listen to Onya's lead marketing strategist Ashley Monk share which actions do not contribute to growing your company.   If you're an entrepreneur or small business owner, try and avoid the mistakes related to these four aspects of your marketing:   Goals Audience Strategy Results   Let us help you grow your business. See how we can help you: https://onyamark.involve.me/form    See you next week for another episode of the Onya Mic Podcast!

You know about Instagram Stories and are probably already utilizing it for your business. But are you leveraging Facebook Stories the same way? Hear it all straight from Ashley Monk, lead marketing strategist at Onya and your host in this podcast.   Why should you publish Facebook Stories? It helps increase your organic reach It inspires engagement It is the perfect way to share updates and announcements   Discover all the hows by listening to this episode.   Know how you can live out your full potential. See how we can help you: https://onyamark.involve.me/form    See you next week for another episode of the Onya Mic Podcast!

Are you lighting money on fire with your ads? Running Facebook ads takes time and money, and it is important to learn how to manage your resources while leveraging paid advertising. In this episode of the Onya Mic Podcast learn why ads fail and how to avoid wasting money on ads that don't work.    Here are some things you would not want to miss: Provide a solution and incentivize the action Creative ideas for ads Showcase the overall benefits of your products or services   Get your ideal people to make business with you! See if we can help you achieve your marketing goals. Book your free strategy call today.

Facebook is the largest community of social users with countless people logging in each day. This opens a huge potential market for businesses but some entrepreneurs do not leverage it enough to their advantage. Listen to this episode of the Onya Mic Podcast and learn why it might be a great opportunity for you to try out Facebook Advertising.   Here are four reasons you need to hear why you should use Facebook ads for your business: Greater reach Easy and affordable options It can be combined with your existing marketing Facebook provides clear guidelines, stats and metrics to help improve the quality of your ads   Interested in trying our Facebook ads? See if we can help you! Book your free strategy call with us today.   Onya mark, get set, grow!

Marketing should not be harder than it needs to be. Great marketing engages your ideal customers and it should be that simple. In this new episode of the Onya Mic Podcast, you'll hear a breakdown of what makes up good marketing that your customers care about.   Don't miss these great pieces of information: Know your clients' priorities and engage with them in the way they want to Supply your customers with the necessary information they need to make a decision Provide the next step and remove any friction   It's time to take action! Are you ready to get your business to the next level? See if we can help you. Book your free consult call today.   We'll see you next week for another episode. Onya mark, get set, grow!

Google Business profiles are something business owners should consider taking the time to create, verify and optimize. If you are looking to earn more leads and conversions, this might be a strategy worth diving into, and you're going to hear it all here in this episode of the Onya Mic Podcast with your host Ashley Monk.   Here are some important points you should stay tuned for: Creating a local strategy to optimize your listing on Google Business  Complete ALL the steps Benefit of responding to your business' reviews   Do you want to talk more about strategies that can help your business grow? See if we can help. Book your free strategy call with Onya today.   Fulfill your potential. Onya mark, get set, grow!

Content is king. You have already heard this lots of times, but have you ever heard this: Engagement is queen. Creating content is incomplete without engagements.   In this episode of the Onya Mic Podcast, we are hearing from our host Ashley Monk all about what we need to keep in mind order to create powerful content for your business. In other words, content that leads to engagements.   Now, bear in mind that this is not all about the rinse-and-repeat tactic that is rampant everywhere. Not that it's wrong to use templates but what Ashley encourages is to find the best way to present your business as a solution to your target audience's real problems.   Before you hit that play button, get you pen and paper ready because putting your learning down in ink is always so much more effective than taking mental notes. Here are the following points you should watch out for: Know your purpose for creating content The three key areas to planning your content What is ‘customer journey' and why you should always consider this in  your strategy   Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/    We're having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. We'd love to hear from you! What can you say about the Onya Mic Podcast and if you could rate us as well that'd be helpful.   Need help in laying down the plan for your marketing? Book a call with us so we can help you!    Alright, see you in the next episode!

The blow of the pandemic was hard on many businesses in the past years. Its effects were detrimental to some that were forced to shut down businesses. Others were left barely holding on.   Even as we try to grapple with the new normal, we are looking to move forward with a definitely renewed sense of resilience and desire to keep our businesses future-proof no matter the circumstances.   In this episode of the Onya Mic Podcast, Ashley Monk is joined by the Chief Growth Officer of Seven Corners, Inc. Their conversation leads us to their perspectives as C-suite executives on balancing the awareness of the situation all people are going through with their goal for their company to maintain the flow of revenue.   Get to know how demand generation worked for Seven Corners, Inc. before the pandemic hit. Boosting team morale in difficult times Perspectives on marketing mistakes and misconceptions   Whether your business is still reeling from the impact of the pandemic or you are in the rising action, Ashley and Greg's conversation definitely serves you new points of view on running a business. Plus, Greg shares some company growth ideas that you'll definitely want to hear.   Connect with Greg on LinkedIn https://www.linkedin.com/in/gregoryajung/ Read Greg's article Adopting a Growth Mindset, Building For the Future of Travel https://readthereporter.com/adopting-a-growth-mindset-building-for-the-future-of-travel/    Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/    See you next week for another episode of the Onya Mic Podcast!

Did you know that it can do more harm than good to your brand when you are creating content that does not reflect who you are and want to be?   In this episode of the Onya Mic Podcast join your host Ashley Monk, CEO and lead marketing strategist here at Onya in understanding the key quality content that is highly useful for your to leverage today.   Ashley shares how much these content can help you and your brand become more visible in an ever growing and oversaturated online space: Blogging Video Content  Value Emails   Get your pen and paper ready before you hit the play button.   Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/   We're having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. What's one topic you'd love to hear more about?

Our journey defines us, so for today's episode of the Onya Mic Podcast your host Ashley Monk, CEO and Lead Marketing Strategist at Onya, share reflections on marketing with the Director of Marketing of Indiana Pacers Joshua Shuck.   In their conversation you will hear about Joshua background before he became the Director of Marketing for the Pacers. It is worth noting that a lot of learning happened for him until the perfect position to boost his career came along.   Excited to get more insights from this episode? We got you covered. Here are some great points you'll be picking from this conversation: Flipping the switch in your head plus other mindset hacks to realize your potential What it's like trying new things in marketing in the context of the pandemic Helpful tactics for marketing your business and some pieces of advice from Joshua   Get ready to dive in to this episode. Here's a note from Ashley that you should also watch out for in this episode.   “Leverage what you've got.”   Connect with Joshua on LinkedIn linkedin.com/in/joshuashuck  If you want to work with him, send him an email jshuck@pacers.com.    Born and raised in Indiana, Joshua Shuck is currently the Director of Marketing for the Indiana Pacers. In this role, he oversees the brand strategy, creative development and marketing & advertising.  When he's not cheering on the Pacers, he and his wife spend their free time with their daughter with another on the way!  His favorite thing about Indiana is the people.   Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/    See you next week for another episode of the Onya Mic Podcast!

While there are some tactics designed for Facebook that you can leverage when creating ads for Instagram, being the latter is directly involved with the former platform, there are still a lot of IG-specific strategies that marketers can leverage depending on what goals they want to achieve.   Get ready to listen to this episode of the Onya Mic Podcast with your host Ashley Monk, CEO and lead marketing strategist here at Onya. Listen to Ashley's tips that are surely helpful for your next Instagram Ad campaign.   Don't forget to take down notes as you will be hearing these gems from this episode: Setting up goals for your ads and ensuring you have clearly defined target audience Mind your messaging Leverage videos for your ads   Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/    See you next week for another episode of the Onya Mic Podcast!

We have talked about laser targeting before, but in case you missed it, check out the episode titled Why You Need to Stop Hyper-Targeting with Ashley Monk [https://apple.co/3NS2M7E]   In this episode of the Onya Mic Podcast, join your host Ashley Monk as she shares the impact of detailed targeting. Additionally, you will be hearing how you can approach your ads strategy and what you should start doing now.   Privacy regulations are now more intentionally considered by Facebook particularly in the EU. They do this by removing a ton of detailed ad targeting options that relate potentially to problematic issues and causes that could stigmatize and discriminate. This came to effect January 19th, 2022.   Tune in to hear more details about these action steps: Retargeting audiences Lean into building lookalike audiences Research and find interests similar to the ones that have been removed.   Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/    We're having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. We'd love to hear from you! What can you say about the Onya Mic Podcast and if you could rate us as well that'd be helpful.   Alright, see you in the next episode!

Visual brand identities naturally attract the eye and demand attention. While many brands leverage this for their marketing, the rise of entrepreneurship and DIY branding within organizations seems to have dethroned this from the front row of priorities. This couldn't be a bigger mistake.   Join your host Onya's lead marketing strategist and CEO Ashley Monk as she chats with Jenny Tod CEO and Creative Director at Jenny Tod Creative on establishing a strong visual brand identity. Jenny has had more than 10 years of creative experience and she shares with us how important it is for a company or any business to stay true to its visual brand identity.   Their conversation will help you understand:  The important components of visual brand identity What it takes to stay true to your brand Mistakes that you might make along the way and great advice on how to clean it up   Learn more about  Jenny and her work at https://jennytod.com/ .   We're having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. What's one topic you'd love to hear more about?

Coupling organic and paid traffic is one of the most effective strategies in leveraging online marketing for your business. A lot of companies miss out on the advantages of doing this because they silo these two areas instead of power pairing them.    In this episode of the Onya Mic Podcast, hear about this power pair and learn how you can use this to boost your marketing strategy. Get better results and drive greater ROI into your business.   Here's everything that Ashley shares with us: How to implement this strategy in your business The difference between boosted post and ads What to keep in mind when creating content   Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/    See you next week for another episode of the Onya Mic Podcast!

Are you eyeing to leverage LinkedIn to grow your business? Or maybe you have actually tried using LinkedIn but you can't seem to get traction there? This episode of the Onya Mic Podcast is perfect for you.    Listen and learn from Onya CEO Ashley Monk and LinkedIn Extraordinaire Melissa Henault as they chat about leveraging LinkedIn for massive lead generation. Melissa shares that the method she used for LinkedIn brought her e-commerce business to a huge success. Now, these tactics are available to you so hang in there.   Here are some three things you don't want to miss: Business or Employee: How are you presenting yourself on LinkedIn? Top Attraction Strategies for LinkedIn Using the LinkedIn Algorithm to your Advantage   Hang out with Melissa Henault on LinkedIn, you'll find her at linkedin.com/in/dr-melissa-henault-7074ab25. Check out her website at https://www.livethefreelife.co/.   Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/    See you next week for another episode of the Onya Mic Podcast!

Instagram Reels and TikTok are both powerful tools you can use to gain more following.    Learning about the differences in their key features helps entrepreneurs and marketers avoid wasting great opportunity in improving their brand visibility. Hear it from Onya CEO and lead marketing strategist Ashley Monk, plus reasons why both platforms are important to use for your marketing.   Here are some exciting nuggets of information you'll find in this episode: Leveraging collaborations with influencers Creative Freedom Best practices in using both platforms   Want to improve your social media strategy? Let's talk! Books a strategy call with us and let's discuss how we turn your marketing goals to achievable actionable steps towards your success. https://info.onyamark.com/apply-onya   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    Subscribe to our YouTube Channel to easily go back to your favorite content we make for you! https://www.youtube.com/channel/UCe2NbZL4BuiHSfymlAR6u-Q    #executivemarketingworkshop #onyamicpodcast #newpodcastEP #onya #onyamarketing #topsocialmediatrends #trending #socialmedia #sharewhatyouknow #inspiredtoimpact #resultsdriven

We get click-through rates and we're getting attention from our audience but only a few of them actually convert to paying customers. In this episode of the Onya Mic Podcast, let's hear three more practical ways to convert customers from Onya CEO Ashley Monk without treating it just as another transaction.   Our audience demand and deserve to be treated as real people by entrepreneurs and marekters. Here are Ashley's three tips to convert your customers:  Put value in what you offer Give your customers accessibility Believe in the genuine transformation you provide   Tune in to hear more about these practical tips. Onya mic, get set, listen!   Want to improve your social media strategy? Let's talk! Books a strategy call with us and let's discuss how we turn your marketing goals to achievable actionable steps towards your success. https://info.onyamark.com/apply-onya   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    Subscribe to our YouTube Channel to easily go back to your favorite content we make for you! https://www.youtube.com/channel/UCe2NbZL4BuiHSfymlAR6u-Q    #executivemarketingworkshop #onyamicpodcast #newpodcastEP #onya #onyamarketing #topsocialmediatrends #trending #socialmedia #sharewhatyouknow #inspiredtoimpact #resultsdriven

As of January 2022, there are more than 4.5 Billion social media users around the globe and that's an astonishing  58.4% of the world's total population (DataReportal.com). Now more than ever, businesses are joining the bandwagon and looking for their target audience online.   Given this, in this episode of the Onya Mic Podcast, our CEO and lead marketing strategist Ashley Monk shares to us the Top 5 social media trends that you should have already leveraged by now, and if not make sure to add to your strategy.   Onya Mark, get set, grow.   Looking for a crash course to learn about building up your marketing strategy? We are hosting a FREE Event live via Zoom on March 17th Executive Marketing Workshop: How to Build Your 2022 Marketing Strategy.   If you are interested in a deep dive audit, creating a strategy that fits exactly what your biz needs, and working on defining your metrics for success, then this workshop is for you.    Send us a DM for the link or you can grab this link to register: https://info.onyamark.com/onya-executivemarketingworkshop-mar17    Want to improve your social media strategy? Let's talk! Books a strategy call with us and let's discuss how we turn your marketing goals to achievable actionable steps towards your success. https://info.onyamark.com/apply-onya   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    Subscribe to our YouTube Channel to easily go back to your favorite content we make for you! https://www.youtube.com/channel/UCe2NbZL4BuiHSfymlAR6u-Q    #executivemarketingworkshop #onyamicpodcast #newpodcastEP #onya #onyamarketing #topsocialmediatrends #trending #socialmedia #sharewhatyouknow #inspiredtoimpact #resultsdriven

It's hard to think of marketing as an authentic process. At the heart of it all, most companies exist to make a sale. In this episode of the Onya Mic Podcast, our CEO and lead strategist Ashley Monk shares with us what it means to be authentic in our brands, especially how we present it to our ideal customers.   At the end of the day, being able to create an effective brand that is really communicating one to one with clients and really understands what drives customers to do what they do, it all starts with authenticity. Tune in to learn more about brand authenticity in this episode. Here's what you want to hear: What business means in a world where consumers are conscious more than ever What social purpose is for your brand Three ways to incorporate authenticity into your brand   Onya mic, get set, listen!   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    Get free marketing resources here: https://www.onyamark.com/additional-resources 

In the world of advertising, entrepreneurs always want to get their message across to their target audience. Specifying your audience can save you some dollars in advertising costs, but do you always have to do hyper-targeting?   In today's episode of the Onya Mic Podcast, Ashley Monk our CEO and head marketing strategist shares why it is a good idea to stop hyper-targeting. Also, know about some practical steps you can apply to your strategy instead of zeroing-in on a very niche audience.   Here are some more tidbits you should tune in for: Adjusting to shifts in your audience and considering the outliers Re-think your customer's journey How to invert your process in targeting your audience   Onya mark, get set, grow!   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community Get free marketing resources here: https://www.onyamark.com/additional-resources

In a report from App Annie, we've heard that TikTok has just surpassed YouTube in viewing time per user. What changes does this mean? In this episode of the Onya Mic Podcast, Onya CEO and marketing growth strategist Ashley Monk shares with us how content is changing and what you can do about it.   One of the major reasons for the “overnight virality” effect is that TikTok thrives on relatable and genuine content. Brands that show heart and passion in their videos tend to perform much better.   So should you create a TikTok account for your brand? Hear out these important points Ashley shares in this episode: Why you should consider TikTok as part of your 2022 strategy What kind of content should you put out here in order to connect? How you can make the most out of TikTok   Onya Mark, get set, grow.   Want to improve your social media strategy? Let's talk! Books a strategy call with us and let's discuss how we turn your marketing goals to achievable actionable steps towards your success. https://info.onyamark.com/apply-onya   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community Get free marketing resources here: https://www.onyamark.com/additional-resources

How much does it cost to advertise? In this episode of the Onya Mic Podcast, Ashley Monk CEO of Onya and Marketing Strategist shares four primary factors to consider when setting your advertising budget. Listen now and find out why you should consider these factors.   Are you advertising B2B or B2C? Customer Lifetime Value Which platforms are you advertising at? Who is your audience and competition?   Tune in for more useful parameters and practical tips on setting advertising budget.   Need help with ads? Books a strategy call with us and let's discuss how we turn your marketing goals to achievable actionable steps towards your success. https://info.onyamark.com/apply-onya   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community Get free marketing resources here: https://www.onyamark.com/additional-resources

For every effort entrepreneurs make, they always want to see results that align with their key performance indicators. In this episode of the Onya Mic Podcast, marketing growth strategist and Onya CEO Ashley Monk shares three practical ways to convert customers. There is a lot of good advice out there but following it down to a T does not necessarily equate to success in the business.   Knowing what actually moves the needle in your business helps you understand how to personalize your own strategies. Here's everything you need to know from this episode: What transformational marketing is and how apply it to your strategy Why it's important to have a clear conversion process  Outlining your offers and processes to show value   Now is the time to make your success happen. Take these three practical steps and incorporate them into your efforts this first quarter to see your business grow. What are you waiting for?   Onya mic, get set, listen!   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community Get free marketing resources here: https://www.onyamark.com/additional-resources

Everybody knows all about trends and want to hop in, but have you ever heard of the term trendspotting? In this episode of the Onya Mic Podcast, marketing growth strategist Ashley Monk shares what trendspotting and why it is important.   Trends are a general direction the market is taking during a specific period of time, whether it is upward or downward. On the other hand, trendspotting means what it sounds like — spotting things that have the potential to trend, then adapting them to your business. It allows you to see months or even years from now what the market is looking after.   Here are three important nuggets you should hear from this episode: Is trendspotting the same as market research? Why does trendspotting matter? How can you start at trendspotting?   Onya mic, get set, listen!   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community Get free marketing resources here: https://www.onyamark.com/additional-resources

Onya Mic, get set, listen!   What does it look like to position your product or service as a hero? In today's episode of the Onya Mic Podcast, marketing growth strategist and Onya CEO Ashley Monk shares the importance of positioning your product or service in a higher tier and how it can save the day.   The features and benefits of your offer only contributes minimally to drive sales, especially in today's over-saturated market. Getting acquainted with the changing trends and consumer behaviors is key to understanding what works in selling your product or service. A consumer's mindset always asks the question, “What's in it for me?”   Tune in for more insightful information about positioning your product or service, and here are top three hot topics you need to hear from this episode. How to capture your audience's attention with your marketing Why it's important to identify the pain points of your audience Presenting the HERO   Onya mark, get set, grow!   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community Get free marketing resources here: https://www.onyamark.com/additional-resources

Onya Mic, get set, listen!   The caliber of relationships you build and surround yourself with is going to be what sets you up on the trajectory to be successful. In this episode of the Onya Mic Podcast, Onya CEO and Marketing Growth Strategist Ashley Monk shares how important quality connections are.   In order to make the bricks that will build your network up, you need to be working on your personal brand. Through this you will be able to connect with people who resonate with you and how you're showing up online. Credibility is developed this way. People know that there's a real person behind your brand that they can actually get to know and work with.   Know how to stay on top of mind of your prospects! Here's everything you hear from this episode: Stop hiding behind your brand and put yourself OUT there Surround yourself with people AHEAD of you Contribute and add value to your network   Onya mark, get set, grow!   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community   Get free marketing resources here: https://www.onyamark.com/additional-resources 

Onya Mic, get set, listen!   Taking measured steps for your 2022 marketing strategy involves looking back on the previous years to know which worked and which didn't. In line with our last episode, Onya CEO Ashley Monk interviews Conner Prairie's Director of Marketing and Brand Strategy Kathryn Warthan, and they talk about what shifted in the marketing landscape and what we can do about it.   To get your marketing set-up for this year, make sure that you don't miss out on listening to this episode. Here's everything that you need to know: Pivoting into the new normal - 2022's marketing trends Marketing tactic no-no's to take note of Leveraging text opt-in and immersive experience as strategy to market your next event   Experience Conner Prairie! To know more about it visit https://www.connerprairie.org/    Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community   Want to get notified when a new episode comes up? Subscribe to our newsletter https://info.onyamark.com/onya-newsletter    Onya mark, get set, grow!