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The Truth About Apparel Manufacturer Sourcing & Factory Partnerships In this episode, Rachel breaks down everything you need to know about sourcing an apparel manufacturer and choosing the right factory partner. We go into the key differences between FOB, X-Works, and CMT production models—and why understanding these terms is critical to your brand's success. If you're still unclear on MOQs (minimum order quantities) and MCQs (minimum color quantities), be sure to catch last week's episode for a full explanation here: https://youtu.be/z7d7_kjmWxE. We also talk about sustainability certifications like Bluesign and Oeko-Tex, how to assess factory conditions (hint: check out those floors), and why clear communication with your vendors can make or break your production process. Whether you're just starting out or looking to improve existing supplier relationships, this episode gives you actionable steps to build strong, lasting partnerships. Plus, learn why visiting your factory in person can reveal the real story behind their practices. In this episode, you'll hear: - FOB vs. X-Works vs. CMT pricing models. - Sustainability certifications, specifically Bluesign & Oeko-Tex. - The importance of building strong factory & supplier relationships. - What to look for on a factory visit and why a clean floor says more than you think. Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here! We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Are Patents Worth It? Deciding on Legal Protection for Your Brand with Tamany Vinson Bentz In today's episode, Rachel sits down with legal expert, Tamany Vinson Bentz about intellectual property in fashion and apparel. There have been a ton of questions regarding the critical role patents, trademarks, and trade dress play in safeguarding and enhancing brand identity and today, those questions are getting answered. We get into the subtle nuances of patents, including how to discern if an idea is patentable and whether a utility or design patent is the best fit. With examples from major corporate brands, we tackle the challenges of defending patents against slight modifications and explore when alternative forms of intellectual property might be more advantageous. Trademark and trade dress become our focal points as we discuss their power in forging a recognizable brand identity. We also cover the role of copyrights in protecting creative works. Apparel and fashion entrepreneurs will find valuable insights in our conversation about the cost, timing, and strategic benefits of securing trademarks and patents. Emphasizing the necessity of expert legal guidance, this episode acts as a guide to help designers navigate the competitive landscape of the fashion industry, ensuring their creative expressions remain protected and their brands stand out. to discover more! In this episode, you'll hear: -Patents aren't always the right fit. Hear why. -The 2 types of patents and a breakdown of alternative legal protections available. -What the process of obtaining a trademark really looks like. -Actual costs associated with filing for legal protections. Connect with Tamany: Website: https://www.caiplawyer.com TikTok: @tamanyvinsonbentz LinkedIn: https://www.linkedin.com/in/tamanyvinsonbentz/ Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here! We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Behind the Scenes of a Fashion Photoshoot! In this episode, Rachel offers a backstage pass into the world of fashion photography, revealing the realities of what to expect, but also how to prepare to have a successful photoshoot for your own brand. Learn how tools like shot lists can help you be more efficient and ensure you capture every necessary image. As the industry shifts towards digital advancements, Rachel throws out the exciting potential of AI and 3D renderings as sustainable and cost-effective alternatives to traditional methods. The spotlight shifts to the crucial team roles during a photo shoot, emphasizing the stylist's impact and the magic of hair and makeup in aligning with brand visions. Let's not forget your role of empowering everyone on set so the vision and the why remains clear for everyone involved. In this episode, you'll hear: -Why a detailed shot list is essential in a successful photoshoot. -AI is changing the game - can you omit a photoshoot altogether? -Who should be at the photoshoot? -Photoshoots are FUN. It's your job to cultivate the energy and maintain the vision. Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here! We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Ep. 182 - Financial freedom as a female business ownerAFmentors.comFree financial education resource
During this episode of the Marketing Matters™ Podcast, Ashley talks about what the Bible has to say about selling. She talks about why a sales funnel is a gift from God and uncovers why every single human with a business has to think about sales in a very specific way if they want to sell more (and more happily). Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley
Watch Your Business Thrive By Simplifying Your Product Offers In today's episode, I'm teaching you about the one thing that will help your business thrive! You'll discover the power of simplicity and focus in connecting with your ideal customer. At Unmarked Street, we shifted our focus from appealing to a broad audience to appealing to a singular target customer by making our communication crystal clear and simplifying our product offers. Brand refinement, inspired by Russell Brunson's funnel strategy, highlights the chaos that comes from trying to please too many people at once and how narrowing down your audience and product line can revolutionize customer engagement. This approach isn't just theory; it's a practice we're implementing and building along with what our target customer wants. In this episode, you'll hear: -How simplifying your product offers makes a HUGE impact. -It's very normal to feel like your business is being spread too thin. -How you're confusing people and driving them away. -It's not possible to create a product for everyone to love. Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here! We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
During this episode of the Marketing Matters™ Podcast, Ashley shares the exact strategy she used to self-publish her book on Amazon. She shares the book launch strategy on how we promoted and teased the book pre-launch, during the launch, and celebrated post-launch with a Book Launch Party. If you've ever considered writing a book and would love to learn the behind-the-scenes planning and ad investment it takes to become a #1 Amazon Bestseller… this is the episode for you. Ashley Brock was able to rank #1 on Amazon in the category of Paid Advertising, Small Business & Entrepreneurship, and Online Advertising. How to Win with Paid Ads ranked #360 of ALL books on Amazon within the first 24 hours of launch. If you're wanting to learn how to self publish on Amazon and become a #1 Best Seller, you're going to love this. Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley Connect with Mikaela: -Instagram: @mikaeladmathews
We are back for part two of an incredible conversation with Dr. Michelle Peris! (Catch Part 1 Here!) Michelle is a naturopathic doctor, speaker, and advocate for women's empowerment and community-driven wellness. In this episode, we go even deeper into the realities of burnout, the importance of honoring your health, and how to align your energy with your goals. A must-listen for high achievers who want to scale their success without sacrificing their health. Tune in to hear us chat about:• The dangers of pushing through exhaustion and how Michelle learned to course correct.• Why hustle culture often overlooks the importance of stillness, recovery, and play.• How to recognize the whispers of burnout before they become overwhelming.• The science behind cycle syncing and how women can optimize their work, workouts, and decision-making around their menstrual cycle.• Powerful strategies to prevent burnout while still growing, expanding, and achieving big goals. Let's continue to redefine what sustainable success looks like and one that prioritizes well-being, alignment, and joy! Would love to know what you found most helpful about this episode- let me know by leaving a review or send me a DM @AlliArruda! Michelle's LinksInstagram @DrMichellePerisWild Medicine PodcastWebsiteThe Wild CollectiveThe Poppy ClinicLet's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok
I'm so excited to bring you another joint episode of the Inspire + Move and Community podcast with Kristina Bartold, this time with our amazing guest Tara Hannaford, founder of Attollo Brands and known for her work with Casamigos Tequila. In part 1 of this conversation we dive into Tara's brand building journey, what it takes to build a solid brand blueprint, manage expectations, and set goals that actually work for your business. Of course we'll also discuss the art of community building and why it's a game-changer for scaling businesses. Tune in for more on:• Tara's unique journey with building brands and consumer product in the beverage alcohol industry. • How digital marketing should reinforce real-life brand experiences.• The challenges of scaling a startup and what it takes to succeed in competitive industries.• Why storytelling, creating memorable consumer experiences, and building authentic connections are essential for brand growth.• Why creating a clear brand blueprint can guide your business decisions.Stay tuned for part 2! In the meantime, I would love to know your biggest “aha” moment from this episode! Shoot me a DM's @Inspireandmove! Tara's Links:InstagramLinkedInAttollo BrandsKristina's Links:Podcast - CommunityInstagram WebsiteHigh Vibe Women Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok
Lessons in Teamwork and Leadership from ‘Top Gun: Maverick' In this episode, Rachel has come up with a pretty cool parallel between the movie, Top Gun: Maverick and Teamwork in the apparel industry. Just like Maverick and his team of elite pilots, success in this industry demands more than just technical skill—it calls for powerful collaboration and the ability to thrive under pressure. As I share stories from my experiences, I hope to inspire you to see how teamwork can elevate not just your career, but the entire creative process. Whether you're an assistant designer or a technical designer, your ability to engage and work effectively with others offers a unique edge in this industry. It's a space where resilience, self-motivation, and leadership are not just buzzwords but essential for success. I discuss the critical need to cultivate internal drive and the ability to lead amidst fierce competition. In this episode, you'll hear: -You can still be a leader even if you're not in a leadership role yet. -How ‘Top Gun: Maverick' is a great example of the process of teamwork. -The importance of communication in this intensely competitive industry. -You have to commit to your job and yourself to be able to get to where you want to be. Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here! We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
During this episode of the Marketing Matters™ Podcast, Ashley shares: When you should hire a team for your small business Who you should hire How to think about timing and compensation The behind-the-scenes team structure at the Power of Paid Ads Summit What delegation means for you Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Challenge: Join the Win with Paid Ads Challenge HERE Book: 10X is Easier than 2X and Who not How
During this episode of the Marketing Matters™ Podcast, Ashley shares what she and the team learned from hosting the second Power of Paid Ads Summit for female entrepreneurs and small business owners. We talk about what worked, what didn't, and what we'll do next time to improve. She also talks about what she spent on paid ads and the event and what the return was. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Challenge: Join the Win with Paid Ads Challenge HERE
During this episode of the Marketing Matters™ Podcast, we talk about the 5 core things you must have in order to not just hit your goals, but exceed them. These five things could change your life and business forever. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE
During this episode of the Marketing Matters™ Podcast, we talk about the pros and cons of working with an advertising agency to grow or scale your business. Ashley Brock worked at four ad agencies over a decade and has spent over $200M on ads. She talks all about what life is like inside an agency and why you should or should not outsource your ads to an agency or learn how you or someone on your team could learn and implement ads in-house. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE
EP 95 - What to Expect in The Fashion Industry in 2025 (Happy Holidays) Happy Holidays and welcome back! In this episode, Rachel is reflecting on personal traditions for this time of year along with goal setting and what to expect in 2025 in the fashion industry. As we approach 2025, it's a perfect opportunity to hit the reset button, close the books on 2024, and set fresh goals for the coming year. Despite the challenges faced by the fashion industry in 2024, Rachel offers encouragement and reminds you that we are all in this together, with signs of economic improvement on the horizon. Let's embrace a positive outlook together and express gratitude for the past year's experiences. In this episode, you'll hear: -The very peaceful tradition Rachel has on Christmas morning. -The new year is a great time to start fresh, despite what you hear! -Things are looking up in the fashion industry in 2025. What to expect. -Make those resolutions if you want to - do you! We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Karly Beachler (Founder of Bloom Calls) discuss: - Bloom Calls: The start of an empire - Family Firsts: 1st College Graduate & 1st Female Business Owner - 8+ Years in Lead Gen - Taking Campaigns Over Sea - How Black Hat Marketing better prepared Karly for White Hat - Being a female in a male dominated industry - Why Karly is pivoting into eCommerce, Lead forms & VSLs Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/ FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/ Karly Beachler: BLOOM CALLS: https://www.bloomcalls.com/ INSTAGRAM: https://www.instagram.com/xbloomcalls/ LINKEDIN: https://www.linkedin.com/in/karly-beachler/
S3 Ep14 Episode Shownotes:“For someone in hospitality, the greatest gift is to serve others.” —Diane MinaBuilding a successful business is no easy feat. It takes a whole lot of passion, perseverance, and strategic vision to make it happen. And when it comes to the hospitality industry, the challenges can be even more intense. But the ones who rise to the occasion? They often uncover some seriously valuable insights that can inspire and guide others on their own entrepreneurial journeys. In this we're diving deep into the keys to sustained success in the culinary world.Diane Mina is a seasoned hospitality pro and the wife of the one and only Chef Michael Mina. With a diverse background spanning hotels, restaurants, and her own entrepreneurial ventures, Diane has a wealth of experience and an infectious enthusiasm that make her a total force to be reckoned with in this industry.Tune in as Diane shares her remarkable story, from her early days in hospitality all the way to the incredible growth and evolution of the Mina Group, the secrets behind their team-driven approach to running a culinary empire, the challenges of navigating the ever-changing restaurant landscape, Diane's signature Bloody Mary mix and future plans, plus much more!Connect with Heather: WebsiteFacebook InstagramLinkedInEpisode Highlights:03:29 Early Career07:30 The Growth of Mina Group26:41 Challenges and Success in the Resto Industry35:05 Diane's Bloody Mary Mix and Personal Projects47:16 Restaurant Concepts 50:45 Challenges and Future PlansConnect with Diane: Restaurateur Diane Mina created a one-of-a-kind, 100% Italian Bloody Mary Mix from her three decades of service working in the hospitality industry. She and her husband, Chef Michael Mina, founders of The Mina Group based out of San Francisco, own and operate over 30 restaurants across the globe. In 2014, Diane made her mark in creating a signature culinary blend specifically for their restaurant collection and within three years, launched her own company, TerraMina LLC, producers of Diane Mina's Garden Grown Blends® featuring, Diane's Bloody Mary and Dirty Diane's Jalapeño Bloody Mary both made with San Marzano tomatoes. Garden fresh taste with rich umami ingredients, Diane Mina's Garden Grown Blends® drink beautifully straight from the bottle or mixed with any chosen spirit.Website LinkedInInstagramSupport the show
During this episode of the Marketing Matters™ Podcast, we talk about Chris Stapleton's Song, Starting Over. We talk about the lessons you can learn that relate to paid advertising from one section of that song. Listen to Starting Over by Chris Stapleton HERE. Song Lyrics: This might not be an easy time There's rivers to cross and hills to climb And some days we might fall apart And some nights might feel cold and dark But nobody wins afraid of losing And the hard roads are the ones worth choosing Some day we'll look back and smile And know it was worth every mile Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE
If you are searching for a local event for small business owners and entrepreneurs near Atlanta, Georgia, you belong in the room at the Power of Paid Ads Summit in Alpharetta, Georgia. This is an event designed for entrepreneurs who are ready to become findable and 10X their business by harnessing the Power of Paid Ads. You'll hear from Macy McNeely, Leticia Gardner, Sherri Somers Bell, Melissa Franks, Emily Judice, and Ernestine Morrison. You'll be surrounded by hundreds of other business owners like you. If you have questions about what's in it for you at the Power of Paid Ads Summit.. This business networking and learning opportunity is for you. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE
Lauren Oggs Gee is a retired teacher turned fashion influencer. Lauren and Ashley met from an ad (of course we did). Lauren decided to attend the Marketing Matters™ Retreat for female entrepreneurs with Ashley. If you're wondering if it's beneficial for influencers to run ads, if you're wondering if it's worth it to get in the room with other women growing their businesses just as you are, or if you're wondering how to get started with your own influencer career, this is the podcast for you. You'll learn about the surprising things Lauren has learned since she began diving into paid advertising and investing in herself and her business. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Connect with Lauren on Instagram HERE
Discover how aligning with your feminine rhythms can supercharge your health, productivity, and business. Florencia Moynihan, “The Catholic Nutritionist,” shares actionable tips to help high-achieving women thrive. FIND FLOJoin Her ChallengeHer InstagramHer WebsiteThe 'Made Good' PodcastThis episode is brought to you by: SALESGIRL SOCIAL
What does it take to win with paid ads on Black Friday and Cyber Monday? If you are an entrepreneur or have your own business and you're running paid ads, here is a full episode of 10 Black Friday ad strategies and tips so you can make the most out of your next sale, launch, or Black Friday promotion. Although this will help you make more sales on Black Friday and Cyber Monday, this will also help you with any sale or launch, too. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE
Inside this episode, we'll answer these questions that a listener of the Marketing Matters™ Podcast recently submitted: What type of ad is best for a service-based business? What type of ad is best for a retail-based business? How do you talk to your audience differently if it's a warm audience vs cold audience? How much does the creative (the ad itself) matter when it comes to ad performance? What are the different types of ads you can run? If you're a small business owner or entrepreneur and you're ready to get paid ads to finally work for you, you are going to love learning about paid advertising on this episode of the podcast! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE
Erica discusses staying on track with personal and business goals during the holidays, emphasizing the importance of maintaining sobriety and healthy habits amidst seasonal temptations. She shares her own struggles with holiday stress and coping mechanisms, advocating for setting boundaries and planning ahead. Erica also encourages using the winter downtime to address business pain points and prepare for the spring season. Comments and Questions are welcome. Send to: thescooppodcast22@gmail.com
Zara Watson-Young is an award-winning trademark and intellectual property attorney who specializes in helping female founders protect their brands and businesses from copycats. She's Ashley's personal trademark attorney and also a client of Ashley's. Zara shares her story of learning about paid advertising and how it's saved her over $4,000 per MONTH to have her team in-house able to run ads confidently. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Join Zara in the VIP Platinum room at the Power of Paid Ads Summit HERE Connect with Zara on Instagram: @watsonandyounglaw
Jill Murphy is a certified nutrition coach, certified personal trainer, and Ashley's personal FasterWay to Fat Loss coach. Although she tried ads in the past and it was unsuccessful, Jill decided to give it another shot as a nutrition coach looking to speed things up and learn about paid ads. Now, she's had two record months in a row for her business. You'll love listening to the full story! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Connect with Jill Murphy Instagram: @jillcmurphy Join Jill's 6-Week FasterWay Challenge HERE
As a business owner who values getting into rooms with other successful entrepreneurs, you never know who you will meet. In this episode, Ashley shares a story of meeting someone famous when she least expected it. Get ready to learn how to quickly and confidently show up as the best version of you when your opportunity comes to meet someone well known and famous for what they do. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Bolt Farm Treehouse Book Your Stay: https://boltfarm.referralrock.com/l/52444770/
In episode #43 of the Marketing Matters™ podcast, we talk about “earning your badge of honor” in business. Is growing your business organically honorable? What about growing your business with paid advertising? In this episode, you'll learn how to hit your business goals sooner and walk away with questions to ask your clients to give you social media content for months. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE
In episode #42 of the Marketing Matters™ podcast, you're getting the behind-the-scenes look at what Ashley learned inside the $150k VIP coaching day she had with her coaches. You'll learn the three biggest things she took away from the day, so that you can implement these strategies into your business ASAP. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE
In episode #41 of the Marketing Matters™ podcast, you get to meet Jamie Reyes. Jamie is a mom and expert virtual interior designer. She transforms spaces so that you your happiness, productivity, and peacefulness in your home transforms, too. She attended the Marketing Matters™ Summit, then enrolled in the Marketing Matters™ Program, then upgraded to the VIP experience in the Marketing Matters™ Mastermind.. And now… she's getting greater than a 5:1 return on her advertising dollars! I hope her story inspires and encourages you, because you can do this, too. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Connect with Jamie Instagram: @jamiereyesdesign Website: https://www.jamiereyesdesign.com
We are deep diving into the science behind intuition, the role of the subconscious mind, and how to strike a balance between intuition and rational thinking. Lauren Lefever is a licensed Realtor with Coldwell Banker Realty helping people find inspiration in their homes and inside themselves. For all Real Estate inquires text/call M: 7175197491 E: lauren.lefever@cbrealty.com laurenjohome.com Instagram is kind of my thing Grab your BUYER GUIDE HERE Grab your SELLER GUIDE HERE For Staging and Interior Design inquires E: lancasterpainteriors@gmail.com
Are you a small business owner trying to figure out how to get more leads? Maybe you've tried marketing strategies in the past but you're curious about learning new ways to get more quality leads in your business? This episode of the Marketing Matters™ Podcast with Ashley Brock is for you. What is a lead? What is NOT a lead? What are the four ways you can get more leads? Those are all questions you'll walk away with answers after this episode. Enjoy! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Book Reference: Extreme Ownership Faster Way Coach: @jillcmurphy
LAST WEEK TO JOIN DIGITAL CEO: https://www.thelawofattractiontribe.com/digitalceo Today, I'm excited to introduce two remarkable women who are dedicated to empowering women in transition to achieve profound personal and professional transformations. Christy Erbeck and Bridie Gauthier are the visionary forces behind Dynamic Synergy Partners, a company that specializes in guiding women through life's pivotal changes. Whether it's career shifts, personal reinvention, or finding clarity during uncertain times, they use cutting-edge neuroscience and psychophysiological coherence techniques to help their clients align heart and mind for extraordinary results. If you're ready to take control of your future and harness the power of synergy, you won't want to miss this conversation.
In episode #39 of the Marketing Matters™ podcast, you'll meet Sherri Somers-Bell. She revolutionizes the way women in finance think about themselves and how they attract money, by giving them the tools they need to turn their financial expertise into a sustainable business—the kind that impacts both themselves and their audience. Sherri has been featured on CNN, NBC, Black Women Magazine, Women to Follow in 2023, Sisaundra Show, and more. She's the founder of “Unleashing Your Inner CEO” Conference for Women to Learn how to Make, Manage, and Multiply their Money. In this episode, you'll meet Sherri who was very frustrated with using paid ads for her business. Now, she's built her Marketing Machine™, she's findable, and got a very special award from the Mayor…. Listen to the full story because it's one you won't want to miss. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Connect with Sherri: Instagram: @itssherrisomers Website: ItsSherri
JOIN DIGITAL CEO ACADEMY! https://www.thelawofattractiontribe.com/digitalceo So you've discovered what lights you up. But now what? Where do you even begin? Everyone thinks they should start by focusing on social media, but the problem is social media is so saturated that it's easy to get lost in the noise. That's why I suggest starting a podcast instead. Did you know that as of 2023, there were over 464 million podcast listeners worldwide, with that number growing every single day? Despite this massive audience, there are only 3.2 million podcasts, and of those, only 450,000 are active! Think about that—while most people tune into multiple podcasts regularly, there's a huge gap in the market just waiting to be filled. To put it in perspective, there are 114 million active YouTube channels. And the number of podcasts? They make up just 0.1% of the number of blogs out there! This is an extraordinary opportunity for you. But here's the thing—most podcasters quit before they even reach 10 episodes. Why? Because they don't realize the long-term potential of building a raving fan base of loyal listeners who convert into paying customers. They don't see how easy it is to climb the charts if they just stick with it. And most importantly, they lack the right guidance and training to set up their podcast efficiently, so it feels like a burden rather than a breeze. Imagine dedicating just one hour or less per week to your podcast and having a platform that not only builds your brand but also attracts devoted, long-term fans. This is why I tell all of my coaching clients: Having a podcast is an absolute MUST in today's world. It's the most powerful marketing tool to make a name for yourself and create a community that loves what you do. So, what are you waiting for? The door to success is wide open. Click the LINK below to start your journey to a chart-topping podcast. And the best part? The podcast course is included inside Digital CEO Academy! Doors are officially open for this round that includes all 3 programs. Get the details HERE: https://www.thelawofattractiontribe.com/digitalceo
In episode #38 of the Marketing Matters™ podcast, you'll learn what website is best to use if you're a local business owner, have a brick and mortar OR if you're building a course, coaching program, online training, freebie, digital product, hosting an event OR if you sell products in-store, online, or BOTH! All your website questions will be answered → from “Why do you need a website?” to “What website platform is best for my business?” It's all answered inside this episode for small business owners and entrepreneurs like you who are ready to become findable by building a Marketing Machine™. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Resources mentioned: FREE TRIAL of Kajabi HERE
In episode #37 of the Marketing Matters™ podcast, you'll hear from Ashley's client, Lexi, a family photographer based near Salt Lake, Utah, and how she used ads on Google to build a Marketing Machine™ so that she could become FINDABLE™ and increase her sales! Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Save Your Spot at the Marketing Matters™ Summit HERE Connect with Lexi: Website Instagram: @lexiraephotography
In episode #36 of the Marketing Matters™ podcast, you'll walk away with 10+ things you absolutely must consider before you record another video, ESPECIALLY if that video will be used as an ad. Consider this your video ad checklist for small business owners! Connect with Ashley Brock: Instagram: @ads.with.ashley YouTube: @ads.with.ashley Save Your Spot at the Marketing Matters™ Summit HERE Also mentioned in the episode: Rode Podcast Mic Clients: Cassie, Jamie, Julia
In episode #35 of the Marketing Matters™ podcast, you'll hear the story of Christina Noon, a Speech Language Pathologist based in Buffalo, New York and how she went from having a $0 marketing budget to getting multiple clients and having a greater than 11:1 return on her paid ads… generating over $11,000 for her first launch of a brand-new-offer with her business, Happy Talk Song and Sign. Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters™ Summit Waitlist HERE Connect with Christina Noon Instagram: @happytalk.song.and.sign Website: Happy Talk Song & Sign
In episode #34 of the Marketing Matters™ podcast, you'll hear the story behind how Ashley's business has grossed greater than $1,000,000 in revenue in 2024 as of July. You'll hear about the mindset, challenges, strategies, and experiences that led her to this result… and ultimately how YOU can implement similar mindsets and strategies so that you can become findable, and hit your goals with marketing, too. Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters™ Summit Waitlist HERE
In episode #33 of the Marketing Matters(™) podcast, you'll learn strategies to implement into your day as a business owner to increase your productivity and fulfillment. We'll talk about what goes into an ideal daily routine for a business owner, how to have a productive day as a business owner, and what you should prioritize every day as an entrepreneur. Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters Summit Waitlist HERE Resource mentioned: Daily Routine Guide
Send LA a text message!Do you ever feel like there's this looming feeling that if “I slow down then everything is going to fall apart”?You have been going a hundred miles an hour, juggling way too many damn things, trying to force and make things work, and feeling like you're not quite getting anywhere.When you're trying to pause and take a break our brains tell us things like “I don't want to lose momentum. I don't want to lose credibility. What if it doesn't work out? What if I never want to go back to it?”. All that spiraling stuff is convincing you that you need to do things when your mind and your body are telling you that it needs a break and some time to reset.In today's Powerback® episode, we're going to look at this through a new lens and what can actually happen when you give yourself the chance to pause, to refocus, and to move forward in alignment.We'll go through:Why we have such a hard time slowing downGetting into your conscious mind and your bodyWhat you can get out of taking a pauseDetermining what your pause will look likeA special announcement about The Gutsy PodcastResources from this episodeYou are invited to become a member of the Gutsy Collective! If you're craving community, connection, and practical and simple tools to help you make positive changes in your life, make sure to join the Gutsy Collective here. The first two weeks are on me, so go start your FREE 14-DAY TRIAL now and access the powerful content I'm sharing each week.Connect with LauraAuraFacebook: @thatlauraauraTikTok: @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the Show.THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970
Send LA a text message!Sometimes you get to the top and realize you've built your own prison. The hard work, late nights, and big numbers can lead to fractured relationships and personal emptiness if it's built off of outward productivity.Today we're talking with Cathryn Lavery about shifting from hustling your way to the top to integrating inward fulfillment into your decision-making - something that leads to feeling good about yourself, what you've created, and celebrating with the people you love the most.In this episode, you'll learn:Lessons from Tony RobbinsFrom the fine recipe to successful entrepreneurThe prison Cathryn built for herself while building her businessHow business affects personal relationships and vice versaPresence over balance in your lifeBuying the business backHow Cathryn measures enoughnessDetaching working and being productive from success and happinessAllowing yourself to have whitespaceWhat personal fulfillment looks like to CathrynCathryn is a serial entrepreneur, 2019 Inc 500 member, and the founder of BestSelf, a product brand that develops tools to help people become the best version of themselves, whether that be hitting their goals or cultivating healthy relationships. Endorsed by Shark Tank star Daymond John, BestSelf won Shopify's Build a Bigger Business competition, received one-on-one mentorship from Tony Robbins, and sold over $45 million in product over 6.5 years before being acquired in 2022. Cathryn just repurchased the company earlier this year and is looking forward to having a do-over and applying the lessons she's learned along the way.Resources from this episodeFoundations for Getting Out of Your Head - a FREE 5-day private podcast experience. During this 5-day private podcast experience, I will cut through the noise and be your guide to breaking free from what is holding you back - your thoughts.You get a discount using the coupon code GUTSY on bestself.co.Connect with Cathryn LaveryInstagram: @cathryn.lavery Website: bestself.co Connect with LauraAuraFacebook: @thatlauraauraTikTok: @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the Show.THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970
Text FOCUS to (929) 642-0103 to join the focus challenge and get texts from me to keep you on track with your BIG goal. Want to start a podcast or create an app? Sign up for Digital CEO and get 2 courses for the price of one! Details HERE. You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code LOATRIBE20 at checkout. You can claim it at: https://magicmind.com/LOATRIBE20 We are going to focus our energy on manifesting ONE goal for the remainder of the year. We are going all in on one goal to get BIG results. If you feel stuck, unmotivated, or unable to focus or take action, this is the episode for you. It's time to follow your purpose and manifest your dreams. Join me on this challenge for the second half of the year by texting me the word FOCUS to (929) 642-0103 for inspiration and tips to stay on track! Follow the podcast and share it with a friend. I would greatly appreciate you leaving a 5-Star review! Follow on TikTok and Instagram @lawofattractiontribe Check out my courses & freebies https://www.thelawofattractiontribe.com
Send LA a text message!When you're in alignment, everything is easier and more enjoyable. But when you're out of alignment, you might find yourself waking up dreading the things you have to do. Building a business is more than big numbers and goals, it's about creating something that fills your soul and allows you to live and work the way you want.Today's episode is an extra special one because our guest, Milana Leshinsky, was the very first coach I met back in 2003 and was a foundational mentor who planted the seed for my career as a speaker and coach.In this episode, you'll learn:The history Milana and I have togetherMilana's from music teacher to coach and software founderWhat Milana's successful career brought herThe impact of our money stories and Milana's mindsetBurnout and walking away from a 7-figure businessThe importance of alignment and listening to the signalsThe ripple effects of making decisions and taking different actionWhy being booked solid is not the best goalHow to make money as you sleepMilana is the author of two books, "Coaching Millions" and "Simplicity Entrepreneurship", and the originator of telesummit. She is also the creator of Coaching Genie, a coaching platform that allows you to create and deliver your coaching programs online. Since 2001, Milana has created and sold $9+ million dollars of programs, products, and trainings. Her goal is to empower thousands of freedom-seeking experts and entrepreneurs to conquer chaos, leverage their genius, and bring value to others without experiencing burnout.Resources from this episodeFoundations for Getting Out of Your Head - a FREE 5-day private podcast experience. During this 5-day private podcast experience, I will cut through the noise and be your guide to breaking free from what is holding you back - your thoughts.Check out Milana's book on Amazon: Simplicity Entrepreneurship: Escape Burnout, Find Flow, and Discover the Shortest Path to ProfitListen to Milana's composition at milana.com/music. Connect with Milana LeshinskyInstagram: @milanaleshinsky Coaching Website: coachinggenie.com Website: milana.com Connect with LauraAuraFacebook: @thatlauraauraTikTok: @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the Show.THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970
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Send LA a text message!If you're working your ass off, can't seem to put the laptop down, AND your bank account is nowhere near where you'd like it to be, this episode is for you.Marley Majcher is today's guest, and she's a spitfire of knowledge. She shares her profound story about having it all yet feeling depleted and how she turned it all around to teach you how to be mindful of your time AND make the money you're worth.In this episode, you'll learn:Marley's backstory in the restaurant businessHow her business, The Party Goddess! startedFiguring out your own foundational challengesTracking and prioritizing your R.O.T. (return on your time)How Marley prices her products and servicesMaking sure what you are doing actually works for your lifestyleKnowing and owning your own shitThe time Marley worked with Snoop DoggMarley Majcher is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company. From understated elegance to rock star fabulous, Marley is known for creating the most talked-about parties of the year for a client list ranging from top-tier businesses to A-list celebrities such as Snoop Dogg, Sofia Vergara, and Britney Spears. As The Profit Goddess!, Marley is a top business coach in Los Angeles, and the author of But Are You Making Any Money?Resources from this episodeIf you get caught in a cycle of negative thoughts that keeps you from living the life you want to live, The MindFuckery Workshop is the gateway to lasting change in your life and business. In just 5 days, you will learn how to get out of your head, make progress, and feel good. You'll never have time until you make time for yourself. Join us from June 24-28, from 10 AM to 11:30 AM EST! Use code MINDFUCKERY15 when signing up: https://lauraaura.com/mindfuckeryCheck out Marley Majcher's book But Are You Making Any Money?: Stop Being Busy and Start Creating Cash.Connect with Marley MajcherFacebook: @ThePartyGoddess Instagram: @thepartygoddess Website: thepartygoddess.com Connect with LauraAuraFacebook: @thatlauraauraTikTok: @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the Show.THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970
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Send LA a text message!Your thoughts have the ability to change your life or keep you stuck in the same cycle - the cycle that drains your confidence stops you from fully living your life, and convinces you to keep doing the things you know you're ready to break free from.Today, you'll learn simple ways to disrupt your thoughts and habits from Behavior Change specialist Chardét Ryel.In this episode, you'll learn:From burnout to leaving without a plan to entrepreneurshipHaving a regular mental decluttering techniqueThe importance of finding what techniques are right for youWhy people don't allow new habits or techniques to stickHustle, rest, and reflectionHow to disrupt the thoughts that stop youReplacing a habit for a habit and getting curiousReducing, preventing, and shifting thoughts of self-doubtChardét is also a visibility mentor and podcast host of Feel Good Nakd. For 11 years, she's worked to transform how we talk to ourselves & treat our bodies through behavior change psychology. Her mission is to break the barriers holding women back from feeling powerful in their lives, minds, and bodies.Resources from this episodeIf you get caught in a cycle of negative thoughts that keeps you from living the life you want to live, The MindFuckery Workshop is the gateway to lasting change in your life and business. In just 5 days, you will learn how to get out of your head, make progress, and feel good. You'll never have time until you make time for yourself. Join us from June 24-28, from 10 AM to 11:30 AM EST! https://lauraaura.myflodesk.com/mfw-waitlistLearn more about Julia Cameron's book The Artist's Way here.Connect with Chardét RyelInstagram: @itschardet Podcast: Feel Good NakdPodcast (entrepreneurs): Her First 3 YearsWebsite: chardetryel.com Connect with LauraAuraFacebook: @thatlauraauraTikTok: @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the Show.THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970
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