Brand Gravity Show

In this episode of the Brand Gravity Show, I'm sharing my reflections on 2023 and the changes I'm planning for 2024. I've made a bittersweet decision to pause the podcast for an indefinite period. While I'm saddened by this decision, I want to reassure you all that I'm not going away. I've got some exciting exercises to share in this episode, exercises that I believe can help anyone plan effectively for the coming year. I'll be sharing examples from my own life and work that have brought me joy, like traveling and working on client projects. I'll also talk about some challenges I've faced, like managing my phone use and making time for calls.I encourage everyone in the audience to consciously create their realities. It's about reflecting, planning, and focusing on what truly lights you up. Let's dive into these insights and start shaping our 2024 together.I talk about: [00:00] Intro[01:15] Big podcast news[04:58] Creating your reality[06:47] Reflection exercise: vision for 2024[19:21] Good idea fairy list[21:57] Planning and prioritizing[24:54] Final thoughtsConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we discuss strategies to achieve virality on social media platforms with guest Brendan Kane. Kane, an expert in the field and author of the books 'One Million Followers' and 'Hook Point', shares insights into the importance of storytelling on social media platforms. He discusses the significance of understanding your platform of choice, mastering its specific storytelling methods, and studying successful content creators. Kane also explains a communication algorithm describing six ways people connect with content. He emphasizes the need for an active approach in content consumption to learn and apply successful social media strategies while cautioning against comparing your own social media growth with major brands or celebrities. Kane's advice is aimed at entrepreneurs and businesses striving to maximize their online presence and reach.We talk about: [00:00] Intro[01:41] Understanding the concept of 'Hook Point'[02:55] The importance of storytelling in social media[04:49] Creating your story[08:19] Analyzing social media creators[09:55] What entrepreneurs should do first[12:03] Psychological triggers of virality[15:25] Unfair marketing[17:19] Studying content and learning from others[19:10] Virality formats[20:49] Competition and inspiration[24:04] Shortcut to success?[25:43] Where to find BrendanConnect with Brendan here:https://www.instagram.com/brendankane/https://www.facebook.com/BrendanJamesKane/www.hookpoint.comConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity show, we explore the landscape of creativity and innovation with Nir, a celebrated business speaker and founder of The Creator Mindset® LLC. Nir, who has worked with stars like Woody Harrelson and Rod Stewart, shares his insights on how creativity isn't exclusive to the elite but a skill that anyone can learn and apply. He discusses his journey, and the obstacles to creativity, and provides a practical case study. The highlight of the episode is Nir's introduction of 92 tools for innovation, growth, and sustainability, along with his favorite ‘creative' tool. He also touches upon the humanization of work and concludes with essential advice for entrepreneurs looking to foster a culture of innovation in their businesses.We talk about: [00:00] Intro[01:31] Nir's inspiration for writing his book[04:19] How we get in our own creative ways[05:59] Case study for creativity[09:35] Creative mindset[12:58] 92 tools for innovation, growth, and sustainability[14:34] Nir's favorite ‘creative' tool[17:41] Humanization of work[19:21] Where to find Nir[19:53] Nir's recommendation for EntrepreneursConnect with Nir here:https://www.nirbashan.com/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we dive deep into the world of branding and marketing with Laura Bull, a best-selling author and seasoned brand strategist. Laura brings her wealth of experience from a decade at Sony Music Entertainment and her insights as a recognized leader in transforming individuals into influential and competitive business brands. We explore the nuances and intersections of branding and marketing, delving into what it takes to build a successful personal brand. Laura shares her unique perspective on achieving brand clarity, the importance of owning your image, and the strategies behind expanding your influence from an individual level to an empire.We talk about: [01:26] Branding vs. Marketing[02:34] Building a personal brand[05:24] What makes a successful brand[07:40] Get brand clarity[10:31] Brand matrix[13:15] Owning your image[18:29] Redefining and growing your influence[23:06] Individual to empire[26:03] Unique revenue streams[28:04] Where to find Laura[28:19] Grow your personal brandConnect with Laura here:www.thebrandmgmt.comhttps://www.facebook.com/thebrandmgmtcoFrom Individual to Empire: https://www.thebrandmgmt.com/the-bookConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Join us for an insightful conversation with Guy Kawasaki, Chief Evangelist of Canva and creator of the "Guy Kawasaki's Remarkable People" podcast. We explore the evolving landscape of social media, the importance of authenticity, and Guy's journey from Apple to Canva. Discover valuable insights on personal branding, growth mindset, and the simplicity of truthfulness in both personal and professional life. Gain wisdom from one of the most remarkable figures in the business world as we delve into authenticity and impact.We talk about:[01:28] Guy's podcast[03:20] Finding purpose in making a difference[04:12] Authentic path to personal branding[07:20] Changing landscape of social media[11:25] The spirit of ‘Aloha'[14:22] Planting seeds for Canva's growth[16:26] Instilling a growth mindset[18:35] Guy's advice to inspiring authors[20:18] KawasakiGPT[28:22] Authenticity in a changing world[31:04] Where to find Guy[32:27] The simplicity of truthfulnessConnect with Guy here:https://guykawasaki.com/guy-kawasaki/Podcast: https://guykawasaki.com/remarkable-people/Mentions:Grit by Angela Duckworth: https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108Mindset by Carol Dweck: https://a.co/d/5x6YYdWConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we delve into the world of brand implementation with the seasoned expert, Darren Horwitz. With a remarkable track record of assisting over 100 companies in their transformative journeys, Darren shares his wealth of experience and insights. Together, we explore the often-misunderstood landscape of brand implementation, separating myths from realities, and shedding light on the essential pillars that underpin a successful brand change.From maintaining brand consistency over time to deciphering the nuances between a brand refresh and a complete rebrand, this episode offers a comprehensive guide to those embarking on the brand implementation journey. Whether you're a brand strategist seeking to evolve in this dynamic field or an organization considering a brand change, Darren Horwitz's insights are sure to inspire and guide you in your pursuit of brand excellence.We talk about:[0:00] Intro[01:38] Darren's agency work[02:46] Myths and realities of brand implementation[05:41] Pillars of brand implementation[12:20] Psychology of change in brand implementation[16:05] Why stories matter in transformations[18:53] Maintaining brand consistency over time[22:55] Refresh vs. rebrand[26:14] Evolving journey of a brand strategist[31:59] Where to find Darren[32:44] What your first rebrand step should beConnect with Darren here:www.tentengroup.comConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we sit down with Paulo, a seasoned brand strategist with a remarkable career journey. Join us as we dive into the art of brand evolution, exploring the transformation of legacy brands, the essentials of brand strategy, and actionable insights for entrepreneurs. Paulo's wealth of experience adds depth to our conversation, offering practical wisdom and inspiration for anyone looking to boost their brand's gravity.We talk about:[0:00] Intro[02:13] Exploring Paulo's Career and Agency Work[04:29] The Transformation of Established Brands[07:29] Case Studies: Nike and LinkedIn's Evolution[12:24] Valuable Lessons from Legacy Brands[17:09] Navigating Information Overload[19:31] Charting Your Path to Becoming a Brand Strategist[22:41] Essential Skills for Brand Strategists[25:36] Striking the Right Balance for Business Growth[29:17] Connecting with Paulo[29:55] What Entrepreneurs can Implement Right NowConnect with Paulo here:https://www.twothings.co/https://www.linkedin.com/in/paulo1/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Join us in this episode of the Brand Gravity Show as we sit down with Caleb Gardner, a seasoned change leader and innovation strategist who has made an indelible mark across government, politics, and the corporate landscape. Caleb's career is defined by a relentless commitment to driving positive change.Formerly the lead digital strategist for OFA, Barack Obama's political advocacy group, Caleb orchestrated one of the world's largest digital programs. However, his expertise extends far beyond politics. As the co-founder of 18 Coffees, a strategy consulting firm, he helps mission-driven businesses shape the future.Caleb is a prolific writer and a sought-after expert for major media outlets. He shares his insights on global stages and at corporate events for renowned brands. In this conversation, we explore his latest book, "No Point B," and cover topics ranging from innovation strategy to navigating change in a hyper-connected world.We talk about:[02:16] What is an innovation strategist?[03:15] Caleb's nonlinear path to entrepreneurship[05:06] Impactful results[08:18] Adapting to accelerating change[10:38] Exploring systems theory and cultivating a growth mindset[13:41] Unveiling the 70/20/10 budgeting approach[17:55] Effective internal communication[19:27] Fostering consistency in an organization[22:05] Entrepreneurial insights on addressing controversy and politics[26:39] Living your values[28:35] Aspirations for 'No Point B'[31:13] Caleb's application of principles [34:29] Moving the market[36:01] Where to find Caleb[37:02] Actionable advice for listenersConnect with Caleb here:https://www.calebgardner.comMentions:No Point B: https://calebgardner.com/booksConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Join us in this episode of the Brand Gravity Show as we sit down with Mickie Kennedy, Founder and President of eReleases. We touch upon identifying and leveraging your business's unique aspects, the significance of trade publications, and the common pitfalls in the PR world. Hear personal insights from Mickie's own entrepreneurial voyage, discover the art of crafting compelling press releases, and glean invaluable guidance for entrepreneurs at every stage. We talk about:[0:00] Intro[01:57] Captivating the Media's Attention[02:49] The Evolution of Press Releases[03:36] Utilizing Press Releases for Marketing[06:15] Successful Campaign[10:41] Capitalizing on Your Unique Selling Point[13:21] Staying Updated with Current Trends[15:12] Trade Publications[16:06] Pitfalls to Steer Clear of[18:36] Deciding When to Launch a Press Release[21:25] Unlocking Your Business's Full Potential[22:38] Mickie's Journey of Business Expansion[25:32] Crafting an Engaging Press Release[26:44] Connecting with Mickie[27:18] Valuable Guidance for EntrepreneursConnect with Mickie here:https://www.ereleases.com/https://www.facebook.com/ereleases.press.release.distributionhttps://twitter.com/ereleasesConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we're exploring the vertical video revolution with Funnel & Short Video Marketing Strategist, Keenya Kelly. Once a skeptic of platforms like TikTok, Keenya now champions the power of vertical content, having reshaped her entire business model around it. From understanding the often-underestimated potential of vertical videos and TikTok to strategizing for short-form content success, Keenya shares her game-changing insights and tactics. Along the journey, she uncovers essential content creation tools, highlights pitfalls to avoid, and leaves us with golden entrepreneurial wisdom. As Keenya fervently states, "YOUR BUSINESS NEEDS TO USE VERTICAL VIDEO." Tune in and discover how to harness this power for your business.We talk about:[0:00] Introduction[1:57] The Underestimated Potential of Vertical Videos[2:50] Impactful Outcomes from TikTok[4:24] Addressing TikTok Concerns[5:11] Keys to TikTok Success[6:50] TikTok's Trending Funnels[10:04] Must-Have Tools for Content Creation[10:47] Essential Content to Produce[11:50] Pitfalls to Avoid & Expert Guidance[14:56] The Advice Keenya Would Give Herself[16:10] Strategizing for Short-Form Content[17:38] Connecting with Keenya[19:15] Researching Content Ideas[20:32] Entrepreneurial Nuggets of WisdomConnect with Keenya here:www.keenyakelly.comhttps://www.tiktok.com/@keenyakellyConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we welcome Dr. Aaron Ahuvia, the globally acclaimed Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn. Dr. Ahuvia's expertise in brand love spans three decades and includes a standout book, "The Things We Love," recognized by Amazon as a top 20 business book for 2022. In our conversation, we explore the science of consumer behavior, the shift from viewing brands as objects to nurturing human-like connections, and the key elements that activate brand love. Dr. Ahuvia shares actionable strategies for businesses to build genuine chemistry with customers, drawing from his extensive work with industry giants like Google and appearances at leading companies. This episode is an essential listen for those seeking to unlock the enduring power of brand love.We talk about:[0:00] Intro[02:41] Dr. Brand Love[03:51] The science of consumer behavior[11:28] From objects to people[17:16] The key to brand love activation[22:11] Building brand chemistry with customers[26:24] Object world vs. passionate niche[31:39] Where to find Aaron[32:54] Actionable tip for implementing brand love in your businessConnect with Aaron here:https://brandlovecentral.com/Mentions:The Things We Love: How Our Passions Connect Us and Make Us Who We Are: https://www.amazon.com/Things-We-Love-Passions-Connect/dp/031649822XCreating Superfans: How To Turn Your Customers Into Lifelong Advocates: https://a.co/d/blrpfWPConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we are joined by Matthew Pollard, renowned as the Rapid Growth® Guy. Matthew's inspiring journey from a young entrepreneur to a differentiation expert is nothing short of remarkable. With a track record of achieving five multimillion-dollar business successes before the age of thirty and over 3,500 business transformations, Matthew imparts actionable strategies rooted in hands-on experience. His no-nonsense blueprint for success applies universally, benefiting multinational corporations and small business associations alike.Throughout our conversation, Matthew demystifies the intricacies of sales and networking, offering immediately applicable strategies. He uncovers the latent potential within introverts, dispelling myths and unveiling their capacity for unparalleled success. This episode serves as a comprehensive guide for entrepreneurs and business professionals, charting a clear path to rapid growth and enduring results.We talk about:[0:00] Intro[2:41] The power of planning for Introverts[8:45] Leveraging your unique strengths and niche[15:32] Storytelling in sales and marketing[21:40] Mission-driven entrepreneurship[30:14] Simplifying sales and networking[32:42] Introverts: the hidden powerhouseConnect with Matthew here:https://facebook.com/MatthewPollardSpeakerwww.matthewpollard.comhttps://twitter.com/MatthewPollard_A free chapter of The Introvert's Edge: https://matthewpollard.com/theintrovertsedge/bookConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this captivating episode of the Brand Gravity Show, Tim Ash unveils the intricate art of decision-making, unraveling the hidden influence of emotions and the choices they drive. Prepare to be enlightened as he shares the secrets of building brand tribes, skillfully navigating polarization, and the timeless origins of storytelling.With an illustrious track record, Tim has masterminded the creation of an astonishing $1.2 billion in value for industry giants like Google, Expedia, and Nestle. His exceptional expertise has earned him accolades from Forbes and Entrepreneur Magazine, cementing his status as a distinguished online marketing luminary. Additionally, Tim has authored a series of bestselling books, with his latest gem being "Unleash Your Primal Brain."We talk about:[0:00] Intro[3:11] How we make decisions[4:07] Emotional decision making[5:08] Brand tribe & polarization[10:15] Political polarization[12:42] Levels of polarization in your brand[15:24] Attracting the right people[17:42] Importance of sleep[20:03] ‘Logical' side of the brain[22:12] Evolutionary roots of storytelling[24:58] Memory & learning[26:44] Where to find Tim[27:09] Advice for entrepreneursConnect with Tim here:https://timash.com/https://www.linkedin.com/in/timash/Mentions:Unleash Your Primal Brain: https://www.amazon.com/Unleash-Your-Primal-Brain-Demystifying-ebook/dp/B08BY1WYHMConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we dive into the world of influencer marketing with Sedge Beswick, a true industry leader who has navigated the shifting tides of the digital era. With a proven track record connecting brands to their audiences, Sedge shares her wealth of experience gained both in-house and while running agencies.Whether you're a business owner, influencer, or marketing enthusiast, this episode offers a wealth of knowledge and inspiration. Join the conversation and get ready to connect, learn, and grow in the world of influencer marketing.We talk about:[0:00] Intro[01:41] The Rise of SEEN Connects[04:41] Biggest changes in social media[06:25] How to stand out in an oversaturated market[08:17] Sedge's favorite campaign[12:45] Leaning into intuition[19:06] Finding work/life balance[22:09] How to grow as an influencer[24:30] Working with an agency[27:24] Common influencer/brand pitfalls[28:26] Where to find Sedge[29:02] What small businesses need to knowConnect with Sedge here:https://www.seenconnects.comhttps://www.linkedin.com/in/sedge-beswick-92573330/https://www.instagram.com/seenconnects/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we dive into the world of branding with the remarkable Ethan Decker, Ph.D. As a brand strategist and marketing expert for over 15 years, he's the bridge between science and creativity, debunking myths and revealing the secrets of successful brand growth. From the "banana curve" to brand loyalty, and repertoire buying to unconventional levers, we challenge conventional wisdom in branding.But that's not all—Ethan also redefines the concept of brand purpose and shares insights on building a business case for the brand in the age of performance marketing. With a background in urban ecology and a knack for marketing, Ethan offers a unique perspective that's a must-listen for aspiring brand strategists and entrepreneurs alike. So, join us as we unravel the mysteries of branding with the "Doctor of Brand Growth," Ethan Decker. You won't want to miss it!We talk about:[0:00] Intro[04:02] Deciphering brand growth: laws vs. levers[05:29] The banana curve[07:34] The myth of brand loyalty[09:05] Repertoire buying[10:49] Rethinking brand strategy[14:52] Deconstructing brand purpose[18:08] Unconventional brand levers[20:56] Common brand-building myths[27:16] Shifting the marketing paradigm[29:51] Advice for aspiring brand strategists[34:13] Where to find Ethan[35:04] Ethan's actionable advice to entrepreneursConnect with Ethan here:https://appliedbrandscience.comMentions:Ehrenberg-Bass Institute: https://www.marketingscience.info/about-us/How Brands Grow by Byron Sharp: http://marketinglawsofgrowth.com/index.htmlLes Benet & Peter FieldMini MBA: https://mba.marketingweek.com/Mark Ritson:https://www.marketingritson.com/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Are you weary of outdated capitalist practices and eager to transform your perception of business? Join us in this episode of the Brand Gravity Show, where we explore the captivating world of Conscious Capitalism — a philosophy that defies convention and fosters a holistic, compassionate approach to entrepreneurship. Our remarkable guest, Dave Valentine, is a business luminary who has harnessed this unconventional approach, generating a staggering $1 billion collectively for clients, including major brands such as Target, Time Magazine, and American Express. But Dave's journey wasn't always this illustrious.At the tender age of 29, a life-altering moment compelled him to shift away from the traditional capitalist trajectory, embracing a more balanced and sustainable path. Today, Dave operates multiple businesses from his mountain retreat, surrounded by a serene river and three waterfalls. His enterprises embody the principles of Conscious Capitalism, underpinned by a commitment to invest millions in talent and make a profound impact on a global scale.This episode speaks to Dave's inspiring journey, his philosophy of Conscious Capitalism, and his audacious ambition to become too substantial to ignore, ultimately reclaiming a sense of freedom he believes has been appropriated by individuals and corporations.Tune in to explore this transformative concept and the life's work of an entrepreneur who seeks to revolutionize the way we perceive and practice business. Dave Valentine's story is a testament to the potential for change and the power of Conscious Capitalism to create a kinder, more equitable world.We talk about:[0:00] Intro[02:29] Dave's journey from burnout to balance[06:59] What is conscious capitalism?[09:39] Nurturing the next generation of entrepreneurs[11:29] Redefining success in business and community[14:46] How entrepreneurs can make an impact[18:04] Dave's new book: Marketer's Mind[21:54] How to determine what business to buy[24:01] Dave's mission to revolutionizing work[27:37] Where to find Dave[28:18] Dave's simple shift to change your lifeConnect with Dave  here:https://davevalentine.co/https://www.instagram.com/realdval/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Get ready to dive into the world of brand differentiation and unravel the obstacles that stand in the way of making your mark. In this conversation, I join forces with Robert Patin, the mastermind behind Creative Agency Success and a two-time international bestselling author, in an episode that's all about standing out.What's the secret sauce behind brand differentiation? Tune in as Robert defines it and reveals how your personal journey holds the key to uniqueness. Discover why embracing what sets you apart fuels growth and passion in your business. Drawing on his financial background and more than a decade of engagement with creative agencies, Robert exudes a passion for transforming clients' business aspirations into tangible reality. We talk about:[0:00] Intro[02:14] Creative Agency Success[02:35] What is differentiation?[04:19] Uncovering your unique path to differentiation[07:25] How discovering differentiation ignites growth and passion[11:25] Unveiling your unique factor through self-discovery[13:32] Overcoming roadblocks to integrating your differentiator[16:24] Testing your differentiator through meaningful conversations[18:59] Communicating your unique flavor to your target audience[20:49] How do we know if we're different enough?[23:10] Where to find Robert[24:16] What Robert wants you to knowConnect with Robert here:FREE GIFT: https://www.creativeagencysuccess.com/brandgravityhttps://www.facebook.com/groups/creativeagencycliquehttps://www.creativeagencysuccess.com/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Get ready to embark on an insightful journey through the world of brand growth and advertising as we sit down with the visionary leader, Samir Balwani. As the CEO and founder of QRY (pronounced "query"), Samir has curated a team of innovative minds that specialize in strategic e-commerce growth and brand scaling. With over 15 years of experience, including stints at American Express, StyleCaster, and Rogers & Cowan PMK, Samir's expertise in marketing leadership is second to none.Join us as we unravel the secrets of successful advertising, from striking the delicate balance between short-term gains and long-term brand expansion to crafting captivating ad creatives that leave a lasting impact. Tune in to discover Samir's unique perspective on brand building and gain valuable takeaways that will empower you to navigate the ever-evolving landscape of marketing with confidence. Whether you're an entrepreneur, marketer, or visionary, this episode promises to inspire and equip you with the tools you need to propel your brand to new heights.We talk about:[0:00] Intro[2:33] How Samir started QRY, a marketing agency[4:51] Balancing short-term gains and long-term brand growth[6:06] Common ad pitfalls to avoid[9:38] When is your brand ready for the big marketing push?[11:21] Effective ad creatives[14:50] Optimize your advertising strategy[17:16] Samir's favorite client case study[19:05] Where to find Samir[20:06] What Samir wants you to knowConnect with Samir here:https://www.facebook.com/weareqryhttps://www.weareqry.comhttps://www.linkedin.com/in/samirbalwani/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, Matt, the Founder of Publitics, discusses the parallels between political consulting, branding, and entrepreneurship. He shares strategies for navigating hot topics, leading with conversation in marketing, and the importance of authenticity and credibility in both politics and business. The episode provides valuable lessons for politicians and entrepreneurs alike, offering practical insights for successful branding and communication.Matt played a role in special projects during the 2020 presidential campaign, notably contributing to the creation of President Joe Biden's viral "We Just Did" hat. Currently, he serves as an adjunct professor in Centenary University's Business Department, teaching in their pioneering social media program. Before founding Publitics, Matt worked at Fairleigh Dickinson University's PublicMind Poll and taught political science and law as an adjunct instructor.We talk about:[0:00] Intro[02:02] Matt's journey into political consulting[06:51] Political branding narratives and strategies[09:59] How to handle ‘hot topic' issues as brands[12:29] Marketing strategy: leading with conversation[15:41] Digital marketing[18:16] Defining your brand[22:07] Market saturation[27:10] Navigating brand controversy[32:13] Lessons for both politicians and entrepreneurs[37:12] Where to find MattConnect with Matt here:https://www.publitics.com/teamhttps://www.linkedin.com/in/mkrayton/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Step right into the world of captivating storytelling with a special guest, Ericka Saurit. With her impressive 20-year career in interior design and marketing, she's the visionary behind Saurit Creative, a company that's revolutionizing brands in the home industry.Get ready to uncover the secret behind compelling brand stories as Ericka introduces her unique 3E storytelling framework - Extraordinary, Emotional, and Experiential. These powerful elements will ignite an authentic connection with your audience like never before.Ericka encourages brand builders to leverage their individual experiences and stand out in the industry. She'll reveal how digital storytelling takes center stage, empowering you to use websites, social media, and email marketing as powerful platforms for engagement and leaving a lasting impact.We talk about:[0:00] Intro[03:08] From interior designer to brand storyteller[04:55] The 3E Storytelling Framework[09:17] 1-page brand audit[12:02] Embracing your extraordinary brand[14:44] Digital storytelling[16:20] Common brand storytelling pitfalls[20:15] Connecting through emotions[28:38] Where to find ErickaConnect with Ericka here:http://www.sauritcreative.comBrand Audit: www.sauritcreative.com/brandaudithttps://www.instagram.com/sauritcreative/https://www.facebook.com/SauritCreativeConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Join us for an engaging episode with Erik Huberman, the dynamic CEO of Hawke Media, a rapidly growing company with unique insights into thousands of brands. Discover his powerful marketing framework that consistently delivers incredible results for clients. But what truly stands out is the exploration of the broader market context. Learn how businesses are thriving in diverse economic environments, adapting to headwinds with Erik's valuable insights.As a seasoned entrepreneur and CEO of "Your Outsourced CMO," Erik has played a pivotal role in growing over 4,000 global brands, leading Hawke Media to a valuation exceeding $150 million. His expertise as a writer and thought leader is featured in top publications like Rolling Stone, Forbes, and Inc.Don't miss this captivating conversation with Erik Huberman, as he generously shares his wealth of experience and knowledge.We talk about:[0:00] Intro[2:48] Erik's entrepreneurial journey[4:01] The Hawke Method Book[5:44] Case Studies with the Hawke Method[6:36] Confirmation bias and branding[9:40] Understanding customer aspirations[12:29] Leveraging AI for data-driven marketing strategies[17:11] How to sustain brand culture amid rapid growth[19:25] Leadership resilience in times of growth and recession[26:06] What's in store for Erik and Hawke Media[27:47] The power of brand consistency [29:28] Where to find ErikConnect with Erik here:http://www.hawkemedia.comhttps://www.instagram.com/erikhuberman/Mentions:The Hawke Method: https://www.amazon.com/Hawke-Method-Principles-Marketing-Brands/dp/1631957015Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this compelling episode, Christina, a former PR executive who successfully transitioned into consulting, unveils the secrets to maximizing lead capture and forging meaningful connections through the power of podcasting. Gain invaluable insights on measuring the return on investment (ROI) of your podcast efforts and crafting compelling call-to-action prompts that propel business growth.Discover actionable strategies for identifying podcasts that align with your target audience and learn how to effectively engage and resonate with your ideal listeners. Drawing from her own experience, Christina shares her transformative journey from a 13-year PR career to the realization of the immense potential podcasts hold for online-based businesses.With a special focus on supporting women entrepreneurs, Christina has dedicated her work to empowering business owners to achieve similar transformative results. Join us as we unlock the true potential of podcasting and learn how to leverage this dynamic medium to drive your business forward.We talk about:[0:00] Intro[2:47] Christina's journey from PR executive to successful consultant[7:08] Using podcasts to connect with your ideal audience[9:41] How to track podcast ROI[11:48] Success Stories[17:28] Maximizing lead capture with podcast call-to-action strategies[20:48] Why being a guest on more podcasts matters [24:28] Where to find ChristinaConnect with Christina here:https://www.instagram.com/publicityxchristina/https://www.facebook.com/publicityxchristinahttps://www.publicityxchristina.com/Quiz: http://www.podcastpublicityquiz.comConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we sit down with Maggie Giele (@maggiegiele), a successful business and marketing strategist, as she shares her remarkable journey of using AI to revolutionize her content strategy. From recording 180 videos in one day to optimizing call-to-action, Maggie has leveraged AI tools to achieve unprecedented success.Maggie began her journey as a highly sought-after coach with a team of seven. However, the toll of a demanding business, combined with an unpredictable chronic illness, led to burnout. Determined to find a better way, she streamlined and automated her processes, resulting in remarkable growth, including a $124,000 month with just one part-time team member.Hit ‘play now' and revolutionize your content strategy!We talk about:[0:00] Intro[2:33] Using AI to record 180 videos in one day[5:56] Optimizing call to action[07:02] Maggie's business breakthrough[10:09] Crafting an authentic brand voice using AI[16:14] How to use AI for content topics[19:29] What Maggie would do differently[20:21] Boost your reach with AI[21:44] Filming short-form videos with ChatGPT's help[26:25] Maggie's advice for implementing AI in your content strategyConnect with Maggie here:www.facebook.com/maggiegielewww.facebook.com/groups/bossesineuropewww.maggiegiele.comhttps://www.instagram.com/maggiegiele/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Join Paddy Gilmore, founder of Studio Gilmore, The Humor Consultancy, in this insightful podcast episode as he shares his expertise on incorporating humor into branding. With 23 years of advertising experience and a Master's degree in humor research, Paddy provides valuable insights on when and how to effectively use humor to drive brand success. From the impact of Snicker's iconic campaign to leveraging humor in B2B brands, this episode covers the psychology behind humor, avoiding pitfalls, successful campaigns, leveraging brand assets, and finding humor inspiration. Paddy also discusses the role of "cancel culture" and presents a fascinating case study on how Getty Images revitalized its brand perception through humorous campaigns. Tune in for an informative exploration of humor in branding!We talk about:[0:00] Intro[1:57] Paddy's journey to humor in branding[2:58] The impact of Snicker's ‘you're not you when you're hungry' campaign[3:55] Humor in B2B brands[5:15] How entrepreneurs can leverage humor in their business[6:26] Psychology behind humor[7:39] When should we apply humor to our brands?[8:29] Avoiding humor pitfalls[11:14] Successful humor campaign[13:27] Leverage distinctive brand assets[14:50] Subjectivity in humor[16:53] Humor inspiration for brands[18:47] ‘Cancel culture' in marketing and ads[20:18] Revitalizing Brand Perception through Humorous Campaigns: Getty Images[22:08] Where to find Paddy[23:06] Three things you should know about humorConnect with Paddy Gilmore here:https://www.studiogilmore.com/Twitter: @mrpaddygilmoreMentions:D&AD: The Copy BookConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of The Brand Gravity Show, we are joined by Nathalie Nahai, an expert in human behavior, web design, and the arts. Nathalie takes us on a journey through her latest book, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience," a groundbreaking work that has earned accolades as one of the most influential business books of our era.Nathalie's extensive experience as a speaker, consultant, and facilitator for Fortune 500 companies shines through as she shares valuable insights on ethically applying behavioral science principles to enhance business practices. Her ability to ignite conversations and provide tools and strategies for harnessing human potential has made a significant impact on organizations worldwide.Tune in to this episode of The Brand Gravity Show for a thought-provoking exploration of brand resilience, values, and the psychology behind building successful businesses. Whether you're a business owner, visionary, or simply interested in understanding the dynamics of the evolving business landscape, this conversation is sure to inspire and inform.We talk about:[0:00] Intro[3:00] Inspiration for the new book: Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience[4:18] Navigating the intersection of AI, resilience, and adaptation[7:27] Embracing transformations[12:33] Exploring values, frameworks, and barometers for alignment[17:22] The future of business[21:41] The impact of thoughtful marketing [25:27] Finding balance and restoring creativity[28:32] Aligning values with business[29:13] The power of belonging, competence, and autonomy Connect with Nathalie Nahai here:Hive Podcast: https://www.nathalienahai.com/the-hive-podcast/The Digital Age: Understanding & Reclaiming Systems Of Power: https://www.digitalage-course.com/https://www.nathalienahai.com/https://twitter.com/NathalieNahaihttps://www.instagram.com/nathalienahai/Mentions:https://thevaluesmap.com/https://thisjungianlife.com/podcast/https://www.thegreatsimplification.com/https://www.upstreampodcast.org/abouthttps://accidentalgods.life/our-podcast/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Get ready to gain some valuable insights from Jordan Wilson, Founder and CEO of Accelerant Agency. With over 15 years of experience in marketing and branding, Jordan is an expert in all things AI. In this episode, Jordan shares his expertise on the potential of AI for businesses of all sizes.Jordan clears up any misconceptions surrounding AI and emphasizes the importance of embracing its rapid evolution. He discusses early use cases and highlights the need for individuals to find their specific AI focus. As someone who has been in the game for over a decade, Jordan understands the power of AI and has developed unique proprietary processes and frameworks that combine with AI to create content and assets exponentially faster while still preserving the authenticity and soul of each brand.Join Jordan as he unravels the power of AI and its transformative potential for businesses across various industries. With Jordan's guidance, you'll learn how to incorporate AI into your daily routine, unlock its full potential, and stay ahead of the competition. Don't miss out on the opportunity to level up your game and join the conversation about AI in business.We talk about:[0:00] Intro[2:20] Navigating the Misconceptions of AI[5:52] Exploring Early Use Cases and Embracing the Rapid Evolution of AI[10:15] Finding You AI Focus[13:42] Jordan's favorite AI tools[16:55] Mastering the art of AI chat: prime, prompt, and polish[20:25] Utilizing AI to tell compelling stories[22:13] Maintaining accuracy in AI-generated content[24:20] Potential of multi-modal AI for marketing and small businesses[26:26] How to stay up to date with AI[27:45] Why you need to start using AI todayConnect with Jordan Wilson here:https://www.facebook.com/jordanaawilson/https://youreverydayai.comChatGPT Giveaway:https://youreverydayai.com/chatgpt-giveaway/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, I had the pleasure of chatting with Richard Shotton, a behavioral science expert who knows a thing or two about marketing. He gave us some incredible insights into how to apply behavioral science to branding and consumer behavior. One of the coolest things we learned was that embracing imperfections in your branding can actually make you more relatable and endearing to your customers. Plus, leveraging behavioral biases can give you a short-term boost while also building trust with your audience. Win-win!Richard is the founder of Astroten, helping brands like Google and Barclays apply behavioral science. He authored "The Choice Factory," a best-selling book on marketing biases. His contributions have earned him honors from the IPA and affiliations with Churchill College, Cambridge University. His newest book, “Illusion of Choice,” is out now.We talk about:[0:00] Intro[2:09] The moment that ignited Richard's passion for behavioral science[4:39] The art of embracing imperfections in branding[8:48] Using behavioral biases for short-term results and building trust[11:01] 16 ½ psychological biases that influence what we buy[12:25] The gap between what people say and do[17:32] Richard's process for writing his books[19:45] Making complex studies more accessible[20:56] Concrete vs. abstract: the power of visualization in communication[25:56] How price perception influences value[29:17] Richard's must-read books for marketing and business[30:40] Richard's advice to entrepreneursConnect with Richard Shotton here:https://www.astroten.co.uk/https://www.linkedin.com/in/richard-shotton-a555541/Mentions:Alchemy: The Surprising Power of Ideas That Don't Make Sense: https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529Influence, New and Expanded: The Psychology of Persuasion: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/B08RLT11Q3/ref=sr_1_1?crid=1C5W3C9YPFU1D&keywords=influence+book&qid=1685032749&s=books&sprefix=influence+boo%2Cstripbooks%2C139&sr=1-1 Priceless: The Myth of Fair Value (and How to Take Advantage of It): https://www.amazon.com/Priceless-Myth-Fair-Value-Advantage-ebook/dp/B003DRO5OY/ref=sr_1_2?crid=2ABTZHVOSEAT7&keywords=priceless+applies+psychology+to+pricing&qid=1685032829&s=audible&sprefix=priceless+applies+psychology+to+pricing%2Caudible%2C207&sr=1-2Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones: https://www.amazon.com/Atomic-Habits-James-Clear-audiobook/dp/B07RFSSYBH/ref=sr_1_1?crid=FU62BYK81PUN&keywords=atomic+habits&qid=1685032876&sprefix=atomic+hab%2Caps%2C531&sr=8-1Illusion of Choice: 

In this episode of the Brand Gravity Show, I sit down with Sue B. Zimmerman (@theinstagramexpert), a highly respected online marketing educator, influencer, and business coach. With over 30 years of entrepreneurial experience, Sue B. has become a go-to expert in leveraging the power of Instagram for business success.We're talking about everything from AI and video content to work-life balance and engagement in direct messages. Sue B. stresses the importance of authenticity and consistency when it comes to your brand message. After all, to create a resonant brand, you've got to be true to yourself and stay on message!But don't worry, it's not all serious business talk. Sue B. shares some hilarious personal anecdotes and drops a few key takeaways that are sure to make you laugh. And if you're looking to succeed in the digital landscape of Instagram – you *must* give this a listen. I promise you'll come away with valuable insights and actionable strategies to help you achieve your entrepreneurial dreams!We talk about:[0:00] Intro[02:30] Discovering Instagram and the birth of Sue B.'s passion for teaching it[06:10] Trends in the industry: AI and the power of video content[09:19] Evolution of Sue B.'s brand and the inclusion of her CEO, Morgan[12:53] Achieving a work-life balance[16:31] How to thrive in ‘slow times'[21:07] Mastering DM Engagement[25:49] Unleashing brand energy[29:25] Sue B.'s Three Keys to Make Money on Instagram From Your Ideal ClientConnect with Sue B. Zimmerman here:https://www.facebook.com/SueBZimmermanEnterprisehttps://suebzimmerman.com/Discover the 3 Keys to Make Money on Instagram From Your Ideal ClientsConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, I sit down with Marcus Collins to explore the power of creating a culturally-relevant brand. We discuss how decoding cultural behaviors can give you a unique and powerful insight into why people behave the way they do. Whether you're a CEO, brand visionary, or entrepreneur – understanding culture can help you build a stronger brand and connect with your audience on a deeper level. You're in for a treat. This entertaining conversation is full of insights.Dr. Marcus Collins, author of “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be,” is an award-winning marketer and cultural translator who knows how to make behavior change happens through true cultural engagement.With one foot in the world of practice as head of strategy at Whedon Kennedy, New York, and the other in academia as a clinical assistant professor at the Ross School of Business, University of Michigan – Marcus brings a unique perspective to the table. Plus, he's got some serious marketing chops, having worked on successful campaigns for Google, Made in America Festival, and the Brooklyn Nets.We talk about:[0:00] Intro[3:06] What inspired Marcus to write his new book[5:40] The definition of culture[7:12] The Brooklyn Nets – subverting traditional marketing wisdoms[11:57] Culture alignment for your brand[17:01] How to differentiate in a crowded market[20:09] Marketing to people, not businesses[24:37] When and why should brands join the discourse[27:40] IPO: a tool for making ethical decisions[33:03] What every entrepreneur should knowConnect with Marcus here:https://www.facebook.com/marctothechttps://www.marctothec.comMentions:For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To BeConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, my guest Uri Gneezy joins me to talk about the psychology behind creating and using incentives.Uri Gneezy is the Epstein/Atkinson Endowed Chair in Behavioral Economics and professor at the Rady School of Management at the University of California, San Diego. He received his B.A. in economics at Tel Aviv University and Ph.D. in economics at Tilburg University. Gneezy joined UC San Diego in 2006. Prior to that, he was a professor at the University of Chicago, the Technion and the University of Haifa. He was a visiting scholar at the University of Amsterdam, NHH Bergen and Burgundy School of Business. As a researcher, Gneezy focuses on putting behavioral economics to work in the real world, where theory can meet application. He is looking for basic research as well as more applied approaches to the study of when and why incentives (don't) work. His research covers topics such as incentives-based interventions to increase good habits and decrease bad ones, gender differences in reaction to incentives, and how incentives affect deception and ethical behavior in general. In addition to the traditional laboratory and field studies, he is working with firms on using basic findings from behavioral economics to help companies achieve their traditional goals in non-traditional ways. Gneezy's research includes over 100 peer-reviewed journal articles, for which he won the Most Highly Cited Researcher prize for the last 8 years. He is a coauthor (with John List) of the international best seller The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life and author of Mixed Signals: How Incentives Really Work.We talk about:[0:00] Intro[3:25] What inspired Uri to write 'Mixed Signals' [4:05] Examples of 'mixed signals' when it comes to incentives[6:40] ​​Why humans are influenced by social norms and signaling[10:10] Specific industries where incentives work best[11:20] Loyalty programs as brand incentives[12:45] How to design a loyalty program[15:45] Pitfalls and misconceptions when implementing incentive programs[20:05] Positive and negative incentives[23:05] How each gender perceives and reacts to incentives[27:15] How to learn more about behavioral economics[33:20] One piece of advice for entrepreneursConnect with Uri here:https://www.twitter.com/​​urigneezyhttps://rady.ucsd.edu/faculty-research/faculty/uri-gneezy.html Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Jaimee Campanella joins me to talk about how to get more time in your day as a business owner.As entrepreneurs, life can often feel very busy, chaotic and overwhelming. How do we leverage the time that we do have and ensure we're using it in ways that supports our goals, dreams and bigger vision?Jaimee Campanella is a time strategist and productivity consultant who mentors and guides parents, professionals, and entrepreneurs to take control of their time. We talk about:[2:00] Symptoms of burnout and lack of time management[4:10] Is your overwhelm and anxiety from lack of time management or something else?[6:00] Mindset shifts to make in order to overcome this burnout and overwhelm[11:00] How to turn up the awareness about our mindset as it relates to time freedom[14:00] What life can look like once you take control of your time[17:00] Why it's so hard to find a time management system by yourself[20:30] One tool and system you can implement right away[23:55] How to balance your commitments and create more time[30:55] Taking this information and implementing it in your life[32:30] One crucial thing to understand about timeConnect with Jaimee here:https://www.instagram.com/jaimeecampanellaco https://www.facebook.com/jaimeecampanellaco https://www.linkedin.com/in/jaimeecampanella/www.jaimeecampanella.com Take Control of Your Time: https://www.jaimeecampanella.com/training Time Mindset Self-Paced Course: https://www.jaimeecampanella.com/treasureyourtimeComplimentary Consultation CallTime Power Family Calendar: https://www.jaimeecampanella.com/family-calendar-detailsMasterclass: https://www.jaimeecampanella.com/masterclassceoNewsletter: https://view.flodesk.com/pages/6350964140f50858729f5043 Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, I speak with Sandeep Dayal, the Managing Director of consulting firm Cerenti, about his extensive experience advising senior executives at Fortune 500 companies in industries spanning pharmaceuticals, financial services, and consumer products. Sandeep is regarded as one of the leading minds in marketing and brand strategy and has co-authored articles in Marketing Management, McKinsey Quarterly, and Strategy+Business.We delve into his latest book, "Branding Between the Ears," which draws on his years of experience in working with some of the most successful consumer brands and his company's proprietary knowledge capital. Sandeep's current research focuses on Cognitive Branding and Selling, which translates the latest advances in behavioral economics and social psychology into completely new ways for developing modern power brands and driving up salesforce performance.In this insightful conversation, Sandeep shares his thoughts on the three elements that make up a cognitive brand, how to know when to shift a marketing strategy, the messaging that makes a client feel like a brand understands them, mistakes brands most often make, and the process behind finding new marketing research studies. He also discusses the importance of brands of wisdom and brands chosen by deliberation, as well as how to get people to buy your brand and three ways to have intrinsic motivation.Finally, Sandeep shares his hope for entrepreneurs after they read his book and what is on the horizon for brands. This episode is a must-listen for anyone interested in marketing and brand strategy, and for entrepreneurs looking to take their businesses to the next level.We talk about:[0:00] Intro[2:30] Three elements that make up a cognitive brand[7:30] When to know how to shift a marketing strategy[9:40] The messaging that makes a client feel like a brand understands them[13:10] Mistakes brands most often make[16:20] The process behind finding new marketing research studies[25:10] Brands of wisdom[25:50] Brands chosen by deliberation[29:00] Getting people to buy your brand[31:25] Three ways to have intrinsic motivation[35:30] Sandeep's hope for entrepreneurs after they read his book[37:40] What is on the horizon for brandsConnect with Sandeep here:www.instagram.com/sandeepdayal004https://twitter.com/sandeepdayalhttps://www.facebook.com/profile.php?id=100064465411245     http://sandeepdayal.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, Olesya Luraschi joins me to discuss the psychology behind self sabotage, and how to improve our mindset through research-based techniques.We explore why high-performing entrepreneurs often self-sabotage, and learn practical strategies for letting go of over-focusing and handling anticipatory anxiety. We also discuss maintaining motivation, the power of implementation intention, and the transformative impact of personal growth. Olesya Luraschi is a Harvard-trained Leadership Coach. She coaches professionals at companies like Google, Amazon, and Microsoft to help them work at peak levels as leaders, by using evidence-backed psychology to improve their mindset, communication, and lives.We talk about:[0:00] Intro[2:15] Why high-performing people self-sabotage[5:10] How to start letting our over-focusing go[7:05] Tips for handling anticipatory anxiety[12:20] How to loosely let go of imperfection[16:55] How to refocus what our brain looks at as a reward[20:20] Tips for maintaining motivation[22:55] What is 'implementation intention'[25:55] Powerful transformations that come with this shift[27:35] How to implement what you've learned here todayResources mentioned:Why We Sleep by Matthew Walker, PhDConnect with Olesya here:www.instagram.com/olesyaluraschiwww.twitter.com/olesyalu   www.olesyaluraschi.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, Brit Kolo joins me to talk about designing your marketing strategy by discovering your marketing personality.Brit Kolo is the Creator of the Marketing Personality Type® Framework at MarketingPersonalities.com and the Host of the Marketing Personalities Podcast. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type, she's here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Meet Brit and get ready to go deep, find your true self, and grow that business of yours WITHOUT feeling fake and salesy at MarketingPersonalities.com.We talk about:[0:00] Intro[2:05] How Brit developed her framework[4:50] The result of shifting your marketing strategy to align with you[8:10] The ENFJ marketing style[13:00] Distinguishing between what feels good and what our natural strengths are[16:50] Showing up through a strategy that feels aligned to you[20:15] Where entrepreneurs get blocked in this process[30:50] Tips for developing licensing programsResources mentioned:Get your free Marketing Personality Type® Mini Report at www.marketingpersonalities.com Marketing Personalities Affiliate at www.marketingpersonalities.com/affiliate-program   Connect with Brit here:www.instagram.com/marketingpersonalities https://www.marektingpersonalities.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, Kris Jones joins me to talk about how to use storytelling to write your website homepage.Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by the Author of Building a StoryBrand - Donald Miller himself & with over 20 years of experience and clients like Nike & Adidas under her belt, she is extremely passionate about helping female small business owners & service providers get website copy that sells so they can multiply their revenue and focus on what they do best.Kris has been able to achieve incredible transformations for her clients, including: increased revenue by 300%, record-breaking lead calls and clients booked, scaling from 30k months to 300k months, and charging 6x more for the same service. Kris believes that writing copy for your own business doesn't have to feel like torture. In fact, once you know how to tell a compelling story, it can actually be fast, easy and fun.We dive into the StoryBrand Framework, a popular approach that Kris has used to clarify messaging and connect with target customers for her clients. Kris will share her insights on finding the right words, structuring your copy, and creating a clear call to action.We'll also discuss how to use vivid language and paint a picture for your audience to help them truly understand the transformation your product or service can provide. Plus, Kris will share a simple process you can follow to tackle this important task. Whether you're a business owner, marketer, or just someone interested in the power of storytelling, you won't want to miss this episode with Kris Jones.We talk about:[0:00] Intro[2:10] How storytelling relates to website copy[3:20] The StoryBrand Framework[6:25] How to find the right words to use in your copy[8:15] What to set up after your main text [13:35] Painting a picture around your words[14:50] How to zoom in on the transformation you provide[23:50] Having a clear call to action[24:55] How to actually get your website copy done[30:30] One way to implement what you've learned todayResources mentioned:Learn how to Write compelling copy— in 5 minutes flat: https://www.claritywithkris.com/StoryBrand Website Copy That Sells in 2.5 Hours Flat: https://www.reddoordesigns.com/copy Connect with Kris here:https://www.instagram.com/reddoordesign/https://www.linkedin.com/in/reddoordesigns/https://www.facebook.com/reddoorportland/?fref=ts https://www.reddoordesigns.com/copy Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, we dive into the importance of psychological safety, the basic principles that create it, and how it can impact the coaching industry with my guest Stephan Wiedner. Stephan Wiedner is a psychological safety expert whose career has focused on developing sustainable high performance leaders, teams, and organizations. His passion for unleashing the collective potential of people has led him to cofound Noomii.com, the web's largest network of independent life coaches, Skillsetter.com, the deliberate practice platform for interpersonal skills, and Zarango.com, the psychological safety training experts. Stephan has been a guest speaker for Truth, Lies, and Workplace Culture Podcast, Scrum Master Toolbox Podcast, Building Psychological Strength Podcast, and many other audiences interested in psychology, business, and technology. His writing has been featured in Forbes, Entrepreneur, and other popular publications. Stephan is married with two children and enjoys spending quality time outdoors, hiking, biking, camping, and reading.We explore what psychological safety is and its significance in creating a healthy environment for individuals to grow and learn. We then move on to the basic principles that create psychological safety and highlight the importance of factors such as emotional expression, empathy, and acceptance.Whether you're a coach or simply interested in leveraging psychological safety, this episode is packed with valuable insights and actionable steps to take.We talk about:[0:00] Intro[3:25] What psychological safety is[5:15] Basic principles that create psychological safety[11:15] Positioning yourself as a high quality coach[15:45] The 8 layers of a marketing video[16:55] Verbal Flow[17:50] The ability to generate hope and positive expectation[18:40] The power of persuasiveness[19:15] Emotional expression [20:00] Acceptance and being non judgmental [20:30] Having empathy and alliance capacity [21:20] Interpersonal responsiveness[23:30] How to integrate these 8 principles[27:05] The marketplace he has built for coaches[28:35] The impact Stephan hopes to make around psychological safety[31:00] One action step to take from this episodeResources mentioned:www.zarango.com/freepsi Connect with Stephan here:https://www.instagram.com/noomii_lifecoachdirectory/?hl=en https://twitter.com/noomii https://www.facebook.com/noomiicoachwww.zarango.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, we talk to Aleasha Bahr, a sales strategist and speaker with over 14 years of experience in customizing sales strategies to suit individual personalities, audiences, and services. Aleasha's Matchmaker Sales Method empowers solopreneurs to effortlessly convert 80% of their leads without pain, pitching, or pretending to be someone else. Having sold over $50 million in services herself, and helped others sell $10.2M over the last 2 years alone with her proven personalized approach, Aleasha has a wealth of experience and knowledge to share.Is selling a dirty word? How can undergoing better training shift your perception of sales?Aleasha shares how defining the type of person who is the best fit for your product or service can help you avoid wasting time on leads that aren't a good match. She also gives us her thoughts on outdated sales advice and how to explore different sales methods to find the best fit for you.Are you ready to understand the psychology of sales? Let's dive into this episode, packed with valuable tips and insights on sales from one of the leading sales strategists in the industry.We talk about:[0:00] Intro[2:15] ​​Is selling a dirty word?[3:25] What sales look like when you have better training[5:30] How to define what type of person is your best 'fit'[7:15] How to determine if someone is a fit or not for you[8:45] Outdated sales advice[11:45] How to explore different sales methods to find what fits[14:05] ​​Getting out of our own way when it comes to sales[16:40] Are you excited about what you're selling?[19:10] What 'matchmaking' sales is[23:30] How to handle pricing objections[27:55] How to get out of sales paralysis[31:00] One thing to improve your sales process[32:50] Aleasha's favorite strategy for learning something newConnect with Aleasha here:https://www.instagram.com/aleashabahr/https://www.facebook.com/groups/salesisnotadirtywordhttps://www.aleashabahr.com/https://sales.aleashabahr.com/honeypotemail Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, Carrie Veatch, The Location Independent Mindset Coach joins me on the show to talk about rewiring your brain to help manage business roadblocks. Carrie is an expert at helping her clients build lives of time, financial, and location freedom. She uses neuroscience to teach her clients how to rewire their brains through mindset work, solution-based coaching, and nervous system regulation tools so that they feel worthy of whatever it is they desire.We dive into what stops us from achieving what we want to achieve and the catalyst that launched Carrie into this work. She also shares why we return to the same triggers over and over again and provides tools to dismantle stories that no longer serve us.As an entrepreneur, Carrie is also familiar with the most common roadblocks that entrepreneurs face, and she shares some tips to overcome them. We also discuss the role our nervous system plays in our life and what a regulated nervous system looks like. Carrie provides ways to create psychological and emotional safety in our day-to-day lives.Carrie's insights will inspire you to rewire your brain and create the life you've always dreamed of.We talk about:[0:00] Intro[1:45] What stops us from achieving what we want to achieve[2:40] The catalyst that launched Carrie into this work[7:40] Why do we return to the same triggers over again?[9:20] Tools to dismantle stories that no longer serve you[12:15] The most common roadblocks entrepreneurs face[18:00] The role our nervous system plays in our life[20:25] What a regulated nervous system looks like[22:50] Ways to create psychological and emotional safety in our day-to-day[28:30] How to implement what you've learned todayConnect with Carrie here:https://www.instagram.com/setyourselffree.llc/https://www.facebook.com/groups/setyourselffreecommunityhttps://setyourselffreellc.com/ https://bit.ly/30freecalls   https://bit.ly/SYFthefreedommindsetmethod Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, Monique Lindner joins me to talk about energy, and how to master it when it comes to building a business and a brand.As you'll hear in our conversation, Monique discusses the ways in which we can manage our energy, energy types, as well as energy waves and patterns.Monique Lindner, aka The Time Alchemist, was born in former East Germany with two chronic health challenges, yet she started to work by age 13 besides going to school. This led to her dying of a cardiac arrest by age 19 & being clinically dead for 25 seconds.Monique is an adventurous spirit on the autism spectrum whose mission it is to dismantle systems that keep holding us back and instead, create structures that bring freedom, that crush glass ceilings, and that empower us to live full force.Monique is the creator of The T.I.M.E. Method® and published her book under the same name in the first lockdown of 2020 – putting her own signature framework to the test.She's been featured in several top magazines such as Forbes, spoke at TedX in 2017 and was interviewed on a range of diverse podcasts to share her wisdom and knowledge around Leadership, Living a Life a Day, Time & how we can Slow Down to Speed up.We talk about:[0:00] Intro[2:35] The life-changing events that brought Monique into this work[15:10] What this experience taught Monique[18:20] Her 'Live Alive A Day' Concept[20:45] How do we manage our energy[25:10] Tips for learning how to regenerate and manage your energy[28:15] Chrono-energy types[29:25] Energy waves and patterns[32:00] One key way to take action from today's episodeConnect with Monique here:www.instagram.com/themoniquelindner https://www.facebook.com/thetimealchemist https://thetimealchemist.co/ Chrono-Energy Type Quiz: https://thetimealchemist.co/maximize-energy Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, Troy Campbell joins me to talk about the psychology behind using storytelling for your brand.How do you craft the most engaging story? What are the components of a story that help make it memorable?Troy uses a scientific mind, artistic heart approach to help people create and learn amazing things. He is a behavioral scientist (PhD, Duke University), former marketing professor (University of Oregon), former art, film, and psychology scholar (UC Irvine), professional designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth), and the chief scientist at On Your Feet.We talk about:[0:00] Intro[2:00] Why Troy approaches his work from a psychology perspective[5:00] The distance between the discovery and the design[8:40] Aligning your brand with the people you're trying to sell to[18:15] Why 'story' matters[22:30] The flaw in the ‘hero's journey'[23:50] The Destiny narrative[31:30] Honing in on emotion [37:25] How to lean on science to be more creative [40:15] The institute of Academics [47:45] How to implement the information shared todayConnect with Troy here:www.troy-campbell.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

In this episode, Alara Sage and I sit down to understand why ‘Play' is essential in business.How does play impact our energy, and how does it allow us to tap into our limitless potential?Developing a relationship with ourselves and discovering who we innately are holds so much power when it comes to creativity, our output, and our brand.Alara Sage is a Women's Empowerment and Sensuality Coach who aims to reignite the power of women. She believes that the true nature of a woman is something that society fears and labels as taboo. However, Alara believes that women are powerful and tender, magical and influential. She aims to help women shift from a "performance mindset" to a deep connection with themselves and their desires, so they can reawaken their Sexy AF Self, reclaim their power, and magnetize deep intimate relationships and pleasure.With over 15 years of experience, Alara coaches provocatively and soulfully, helping ambitious, career-driven professionals who feel unfulfilled and lonely in love, life, and relationships. As an intuitively gifted mentor, teacher, and healer, Alara has walked the walk and understands the journey of reigniting and transforming one's own life.We talk about:[0:00] Intro[3:00] Why is play important?[5:30] What a Chakra is and how it impacts your energy [7:20] What it looks like to be in a state of power[11:50] Developing a relationship with ourselves to transform our reality[14:00] What a day looks like for an entrepreneur in 'flow'[16:00] What energy work looks like in practice[17:50] Your toolkit for tuning into your body[22:20] Managing your energetic boundaries as an empath [28:10] What transformation looks like in real-life [31:25] Alara's strategy for learning something newConnect with Alara here:Instagram: www.instagram.com/alarasageYouTube: https://www.youtube.com/channel/UCYJKB7qg4rnCMDf9S9hhwLQFacebook: https://www.facebook.com/alarasage/ https://www.alarasage.com/Connect with Alara for a free 20 minute connection callConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

In this episode, we delve into the mysterious world of the wandering mind. Dr. Moshe Bar, a leading researcher in cognitive neuroscience, shares the latest findings on why our minds tend to stray and how we can identify when it's happening.We explore the connection between mind wandering and mood, and whether the experience is different for someone with ADHD. Our guest also reveals the most surprising result from his research and offers practical tips on how to structure mind wandering for greater productivity and creativity.As we compare the way our brains work to the workings of artificial intelligence, we discover the unique advantages and limitations of both in terms of creativity.Finally, we explore the power of imagined experiences and how they can be used to enhance learning. Our guest provides one simple way to implement what we've learned in this episode and start taking advantage of the wandering mind's potential.Moshe Bar, PhD is the former Director of the Cognitive Neuroscience Lab at Harvard Medical School and the Massachusetts General Hospital and an internationally renowned cognitive neuroscientist. He has a PhD in cognitive neuroscience from the University of Southern California in Los Angeles. For his outstanding research and academic achievements, he has received many awards and honors, including the prestigious 21st Century Science Initiative Award from the McDonnell Foundation, and the Hebb Award from The International Neural Networks Society. He headed the Gonda Multidisciplinary Brain Research Center at Bar-Ilan University in Israel until recently.Tune in to this thought-provoking episode and unlock the secrets of your wandering mind.We talk about:[0:00] Intro[2:35] Why do we mind wander?[6:20] How to tell if you are mind wandering or not[10:50] The most surprising finding from his research[14:50] Is mind wandering a different experience for somebody with ADHD?[18:15] Is there a way to structure mind wandering?[22:20] The difference between the way our brain works and AI in terms of creativity[25:15] The connection between mood and mind wandering[29:05] Learning from imagined experiences[33:25] One way to implement what you've learned in this episodeResources:Books: https://www.moshebar.org/booksConnect with Moshe here:Instagram: https://www.instagram.com/moshe1/Facebook: https://www.facebook.com/moshe.barTwitter: https://twitter.com/moshe1barhttps://www.moshebar.org/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

What is the human psychology and behavior behind building a lasting brand? In this episode, Dr. Matt Johnson joins me to discuss the intricacies of building a brand that is based in and influenced by human psychology and neuroscience. We completely nerded out on how to keep up with market trends while building a recognizable brand that has longevity.Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and Branding That Means Business (Economist Books, Fall 2022).As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate about helping brands use neuroscience to better understand, serve, and interact with their consumers. He is the founder of neuroscienceof.com, through which he consults with a wide array of organizations, including as an expert-in-residence for Nike. Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School, and an instructor at Harvard University's Division of Continuing Education. Matt grew up in The Bay Area, California, and has lived and worked in San Diego, New Jersey, Berlin and Shanghai.We talk about:[0:00] Intro[2:55] Matt's background in cognitive neuroscience[5:00] Choosing to focus on the trends that don't change[6:55] The process and research behind writing his books[10:35] How to stand for something while trying to learn and engage with the market[14:00] How a brand can be forced to change the way they communicate and tips to navigate this[20:00] How small businesses brand differently than big businesses[27:35] The trend of becoming a micro influencer and its impact on brand[34:50] Matt's strategy for learning something new[36:05] One seed of knowledge Matt believes every entrepreneur should knowResources:Branding That Means Business: https://www.neuroscienceof.com/branding-that-means-business-bookBlindsight: https://www.neuroscienceof.com/blindsightConnect with Matt here:Instagram: https://www.instagram.com/mattjohnsonisme/Twitter: https://twitter.com/mattjohnsonisme www.neuroscienceof.com/ Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

What are the four pillars of creating a six-figure business?In this episode, Tay Daniels shares the strategies she has developed and uses to continue to grow and scale her business. Beyond mindset, there is more than goes into creating a six-figure company.Tay Daniels is a multi-business owning wife and mom living in the Midwest, host of the Breadwinner Energy Podcast, & Life & Business Mentor for women who are ready to build a 6-Figure business. She teaches women how to step into their CEO shoes, build unshakeable confidence, & get paid to be unapologetically themselves so they can have a life they not only love but deserve!We talk about:[0:00] Intro[3:30] How to go from zero to one and bringing on those first few clients[6:10] Shifting into coaching and what it looked like on a tangible level[8:45] Four pillars of creating a six figure business[11:00] How to work through slow seasons[14:30] How Tay has found her mentors[18:10] What's coming for Tay in 2023[22:05] What becomes possible when women are the 'breadwinner'[31:30] How Tay learns best[33:20] One idea Tay wants every entrepreneur to knowResources:OG Group Program: https://itstayllc.mykajabi.com/academy2  Entry Offer: https://itstayllc.mykajabi.com/offersuite Connect with Tay here:Instagram: https://www.instagram.com/itstaydaniels_llc/Facebook: https://www.facebook.com/groups/birthdaylaunchparty https://itstayllc.mykajabi.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

In this episode, Stephen Houraghan joins me to talk about how to build a brand people will remember.A great brand is so much more than colors, fonts and logos. It's how it makes people feel, the words they associate with it, and how it changes their lives.So, how do you create that relationship between your audience and your brand?Stephen Houraghan is a brand strategist, consultant, the CEO and Founder of Brand Master Academy and the host of The Brand Master Podcast.Stephen has a background in business and finance, providing advice in stock and options trading for retail and institutional investors on the ASX (Australian Securities Exchange).Stephen has shared his ideas on branding and marketing for publications such as Hubspot, Marketo, Creative Bloq, Design Taxiand has appeared on industry podcasts such as Just Branding, Brand Design Masters, Logo Geek and Brand Tuned.Today he shares these proprietary systems, knowledge, and experience in business, branding and marketing to tens of thousands of students and followers through The Brand Master Academy Programs, The Brand Master Podcast, The Academy Youtube channel and the growing Brand Strategy Community.We talk about:[4:40] The magic that happens when you focus on building your brand[8:00] The lens in which Stephen looks through when it comes to brand building[11:10] The foundation of a brand[16:00] Are brand archetypes useful?[19:50] What entrepreneurs get misconstrued about branding[28:15] ​​Growing and scaling on YouTube[33:10] About the Brand Master Academy[40:00] Stephen's favorite way to learn[42:20] One piece of knowledge Stephen wants every entrepreneur to knowResources:Brand Strategy Blueprint: https://brandmasteracademy.com/brand-strategy-blueprint/ Connect with Stephen here:Instagram: https://www.instagram.com/stephenhouraghan/Twitter: https://twitter.com/brandmasteracad?lang=en Facebook: https://www.facebook.com/groups/brandmasteracademy YouTube: https://www.youtube.com/c/brandmasteracademy Podcast: https://brandmasteracademy.com/brand-master-podcast/ https://brandmasteracademy.com/ Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

In this episode, Sarah Wallace joins me to talk about the Enneagram for entrepreneurs and how to use it.Do you know your Enneagram type? Have you used it to help make business decisions or hire a team?The ways in which we relate to one another, balance each other in business, and create from a place of purpose are all driven from who we are innately as human beings – and where we fall on the Enneagram scale.Sarah is a Certified Enneagram Coach, host of the Enneagram MBA podcast, speaker, and workshop facilitator. With over 13+ years in relationship building roles working with government agencies and companies like the US EPA and adidas Outdoor, now small business owners, large organizations, and event organizers hire Sarah to help them use the Enneagram to develop confident, empathetic, and emotionally intelligent leaders with powerful, productive, and happy teams.We talk about:[0:00] Intro[4:00] What is Enneagram?[5:30] How knowing your Enneagram changes awareness, communication and growth[12:45] Advice for entrepreneurs looking to take an Enneagram test[13:40] Three marketing styles based on the triads of the Enneagram[18:15] Using the enneagram to work more cohesively as a team[24:35] Playing into your Enneagram strengths to build a business you love[25:55] How to make the Enneagram applicable to you[29:55] Using the Enneagram in business[33:15] One big takeaway Sarah wants every entrepreneur to knowResources:Cheatsheet: https://www.enneagrammba.com/cheatsheetResources: https://www.enneagrammba.com/resources Enneagram Quiz: https://personalitypath.com/free-enneagram-personality-test/ Connect with Sarah here:Instagram: www.instagram.com/enneagrammbaTwitter: https://twitter.com/enneagram_mba Facebook: https://www.facebook.com/enneagrammba https://www.enneagrammba.com/ Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

In this episode, Jana Osofsky joins me to discuss the power of Pinterest.We talk about the key pillars of Pinterest success, how to do keyword research, how to design Pinterest graphics and the different types of pins you can create, the challenge most entrepreneurs face with Pinterest and best practices to us the platform to its fullest potential.Jana O. is a marketing expert and Pinterest educator for coaches, influencers, and other online experts. She teaches methods for using Pinterest for audience growth and lead generation.She's on a mission to spread the word: When set up properly, Pinterest can attract raving fans and perfect-fit clients – with a small investment of time each month.We talk about:[0:00] Intro[3:10] What Jana loves about Pinterest[7:50] Key pillars of Pinterest success[11:00] How to do keyword research on Pinterest[12:35] What stops a scroll on Pinterest in terms of graphics[15:20] The types of content to bring onto Pinterest[19:15] Common mistakes entrepreneurs make with Pinterest[25:45] Jana's strategy for learning[26:20] One piece of knowledge Jana wants every entrepreneur to knowResources:Free Masterclass: 5 Secrets for Using Pinterest to Grow Your Audience on Autopilot & Attract Clients - www.JanaOMedia.com/FreeClass  Connect with Jana here:Instagram: www.instagram.com/JanaOMediaFacebook: www.facebook.com/JanaOMedia https://janaomedia.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

In this episode, Mike Draper joins me to talk about how to start and grow your TikTok account. Mike shares his insights on how to start and grow your TikTok account, including how he picked his niche and the importance of visibility and consistency.  We also discuss the potential for monetization on the platform and Mike's recommendations for those feeling resistance to creating content. Plus, he shares his tips on how to go viral on TikTok and the best way to structure a video. Mike Draper, the former SWAT police officer and Air Force vet turned viral content creator is quickly gaining the world's attention and taking the online business world by storm. From corporations and C-Suite to entrepreneurs and independents, Mike's brilliant MBA mind is taking true social strategy to the masses and helping everyone go viral.  With a background in real estate and mortgages, numbers are his forte. Mixing that with his research, study of the social craft and trial and error of building a social channel for singles and dating life with hilarious wholesome dad content, as a dad to amazing Ellie, age 7, he's built over 700k organic followers and cracked the code on how to make content in any industry go viral. It's not luck, it's strategy and Mike can prove it. We talk about:[0:00] Intro[5:15] How Mike picked his TikTok niche[8:20] The results that come with visibility and consistency [10:00] Is it hard to make money on TikTok?[11:40] Recommendations if you're feeling resistance to creating TikTok content[15:05] Testing and research on TikTok performance [26:35] How to go viral on TikTok[28:40] How to structure a TikTok video[42:10] The best way to learn something new [44:25] One nugget of wisdom Mike wants every entrepreneur to know Connect with Mike here:Instagram: www.instagram.com/mikerdraperTikTok: https://www.tiktok.com/@mikerdraperPodcast: https://link.chtbl.com/whatsnextwithmikedraperhttps://stan.store/Mikedraper  Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

In this episode, Heather Riggs joins me to talk about the psychology of style and color on your brand. How do you create a color palette that's aligned with your core values? Is there a way to create an aligned brand based on your style and the colors you choose? Heather Riggs is the founder of HER Style, LLC. As a 15-year Certified Image Consultant and Color Specialist, Heather helps ambitious women all over the world show up and sell confidently on camera using color psychology and aligned personal style. We talk about:[0:00] Intro[3:00] What a personal style consultant actually does[4:40] The first steps to figuring out your personal style[7:40] What are style values[11:10] The important role color plays in style[13:30] How to know what your signature color should be[17:55] The tension between color psychology and what works in real life[27:35] One idea Heather wants every entrepreneur to know[28:55] Heather's favorite strategy for learning new things in business Resources mentioned in this episode:Personal Style Quiz: https://herstylellc.com/quiz Skin Tone Temperature Blog Posts: https://herstylellc.com/category/color/ Connect with Heather here:Instagram: www.instagram.com/heatherriggsstyleFacebook: https://www.facebook.com/herstylellc https://herstylellc.com/  Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

How do you create your quantum quarter? In this episode, I'm sharing with you the framework I used to redesign my life when I found myself in a space I was unhappy and unfamiliar being in. This is the framework I teach my students as well, and is what allowed me to have a $50k month of sales, while transforming my life for the better. We talk about:[2:10] The results I achieved from implementing the Quantum Quarter[3:10] The life moment that changed everything for me[7:10] Why it's okay to make many changes at once[8:35] What The Quantum Quarter is[15:45] The benefit of creating guidelines[19:05] Learning how to trust the process Resources mentioned in this episode:Brand Clarity Collective: https://www.kayeputnam.com/brand-clarity-collective/Your Quantum Quarter: : https://www.kayeputnam.com/quantum-quarter/ Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

In this episode, I'm sharing part of my story and how I built a psychology-driven brand. What does it truly take to build a brand that resonates deeply and attracts the right humans?  How do we create a brand personality that's a true reflection of who we innately are as business owners? As you'll hear in this episode, I have always been drawn and attracted to building businesses, and have been an entrepreneur since my teenage years. It's time to stop second guessing, spinning, or feeling like you're screaming into the void, and to finally build a psychology driven brand that attracts the right humans to your business, to your brand.  We talk about:[1:50] How I got into online business in 2012[5:45] The challenges of marketing my own personal brand[10:35] My greatest epiphany moment in business[11:55] Learning about brand archetypes and what makes brands memorable[13:25] The Clarity Code Method[18:40] The Collective Unconscious[19:50] My Clarity Code Process Resources mentioned in this episode:Brand Clarity Collective: https://www.kayeputnam.com/brand-clarity-collective/ Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/