Podcasts about kippermcgee

Seth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City. He also did radio in Silicon Valley before crossing into online marketing. Now, as the “Digital Dot Connector” for Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, SEO, content marketing, lead generation, and other online tools. Seth's blog: https://jacobsmedia.com/author/seth-resler/

In this bonus episode, Musicmaster Scheduling Founder & President JOE KNAPP returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer. He shares some of the initial objections to using a software program inside a radio station ─  and how some radio people still exhibit those prehistoric concerns. He outlines the initial priorities in a pre-Windows computing world, and how Musicmaster has evolved to multi-faceted, the any-platform/any-device resource it has become. Joe also shares some of the ‘secret sauce’ that has made MusicMaster the world's leading music software, including a focus on superior station support and the ongoing training they are noted for.  

If you're wondering what a post-pandemic musicscape will be like in 2021 and beyond, you've come to the right place! Sean Ross is an industry expert on music,, the evolution of formats, and the evolution of radio programming strategy in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. He now serves as Edison Research’s Vice President of Music and Programming. A longtime journalist coving the radio industry for Billboard, R&R and others he now publishes the influential ROSS ON RADIO newsletter 

Roula Christie has a storied career in radio. Beginning as an hourly employee answering request lines at a hometown station, she moved to morning show host in a top 10 metro. Along the way, she’s been an integral part of a team that was named Station of the Year, took home a Marconi Award, and she received named MIW Airblazer of the year by The Mentoring and Inspiring Women in Radio Group, the MIW. After dominating mornings at stations like Q102, Philly and her current home KRBE, Houston, she’s just rolling out the nationally syndicated WEEKENDS WITH ROULA program thru Westwood One.

David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station near their hometowns. They moved from nights to mornings, then on to Baton Rouge, then to stations in Huntsville and Birmingham in Alabama, before being hired to do a morning show in Charlotte.  Ace & TJ were eight-time nominees for CHR "Personalities Of The Year", and now host a hilarious network show originating from there. In this episode, they share their journey, how they’re staying ahead in content and marketing, share the secret appeal of the “ACE & TJ Button” ─ and more! http://acetj.com/  

Why were the recent political polls so far off again? What does this mean for radio measurement and ratings?  We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5. After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.

We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission Marketing, Tribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make our industry seem like it’s racing to the bottom, in this interview Seth assures radio people that there IS a way to do the work we want to do ─ and gives us some great tips on HOW. It just takes The Practice. https://www.sethgodin.com/ https://www.akimbo.link/

Valerie Geller is president of Geller Media International, a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form. With radio facing the triple-whammy of COVID, the local ad economy, and fewer people expected to do more, Valerie shares some stations that have really handled the pandemic well and she explores how a local PD or HOST can (and should!) ‘triage’ duties; to ensure continued relevance as we pivot to media’s ‘new abnormal.  

If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster...the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest including the legendary WZUU FM & AM in Milwaukee. Then, he was challenged to solve a programming problem, and ended up building a better mousetrap…known as Musicmaster! In this wide-ranging episode, Joe reflects on the reasons he was first drawn to radio, to some of the biggest tech changes he sees on the horizon. He also shares his perspective on how radio is likely to operate in the “new Abnormal” and explores the skill sets that will be needed for success in the future.

Robin began her radio career at KGO San Francisco working under Jack Swanson. She was then hired to program KOA Denver. Later, when former KFI needed to find their next PD, Robin was the obvious choice. Since then, she’s kept the ratings high, helped steer KFI through a couple of snags, won some awards for the ongoing commitment to public affairs, the community and education, and keeps the promise of “More stimulating talk radio.” In this episode she also shares ALL the things she listens to (besides the radio) that help keep her stations on top.

Steve Goldstein is recognized as a foremost audio innovator and thought leader in programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies. Steven has created and developed numerous successful radio brands and nurtured and advanced local and national talent.   After holding on-air positions at several local radio stations, networks including The NBC Radio Network, and ABC Radio , he was a  co-founding partner in Saga Communications, serving as Executive Vice President and Group Program Director from the company's formation in 1986 until 2015, when he founded AMPLIFI MEDIA.   Steve now helps media brands create, develop, and monetize "original branded content” on any number of platforms…and is instrumental in creating winning recipes with audio ingredients. https://www.amplifimedia.com/

For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; and more recently by cable outlets like FOX News and MSNBC. Our guest finds this ironic since ratings qualify them as “mainstream.” And, in his view, the obsolescence of the term has never been more painfully obvious than lately, especially during the George Floyd episode. Holland Cooke is a media consultant, working at the intersection of radio and the Internet. His Website: https://hollandcooke.com/ His book: https://bit.ly/HollandCookeGreatestHits  

You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their market leadership. The reasons are not always obvious. And you heard right…it’s not even a Country station! WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by Radio Ink magazine and has been featured in Billboard and numerous other publications for many things, including her understanding of the relationship between sales and programming. She knows how to win in revenue as well as ratings…and you’ll learn some concepts you can put in place tomorrow!

When we want to find out what’s happening next in radio and the audio space, there’s a reason so many media pro’s contact BUZZ KNIGHT.  As the CEO of Buzz Knight Media, he specializes in providing strategic insight and guidance for media brands to achieve their rating and revenue goals ─ but that’s just the start! Buzz got his start in radio & has used it as a springboard to gain proficiency in other spaces. After holding a variety of positions ranging from on-air to Brand Manager/PD, SVP of Programming and EVP Strategy and Innovations for high profile companies like Saga, CBS, Greater Media and most recently, Beasley Broadcasting,  Buzz has deep experience and a strong affinity for audience measurement including the ratings, as well as insights into mobile, social, and the connected car. He also shares insights regularly in Radio Ink, and on his own podcast, BUZZ CUTS. And this episode, he shares them with YOU!  

Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of humor can be pretty twisted, yet most stories don’t include police being called. In this episode, they share their view on the changing industry, how a network morning show fits in doing multiple formats at once, and how affiliate stations can make the most of ANY network show. They also offer tips for anyone considering starting their own show.  

Randi West has been entertaining radio audiences for more than 20 years. While she’s been on-air for most of her career, Randi’s also handled Music, Promotions, Marketing and more during  stops in Illinois, Ohio and North Carolina and most recently Tampa. No sooner does she accept the primo position of PD at Hubbard's WRMF, West Palm beach that the nation locks down to fight the Pandemic. Add a few Hurricanes and Randi is just now entering the building! Hear how she managed it all -- mostly by remote control, and how lessons learned will make her team even stronger!    

John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. He’s even in the Georgia Broadcast Hall of Fame. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three networks.  In this episode, John shares how listeners are depending more on local radio for information, and how your station can make the very most of your outsourced content providers ─ and why you should! FREE! Get John Wetherbee's Guide to Severe Weather Coverage This episode made possible by MUSICMASTER. See how they can help your station through the current weirdness: http://www.musicmaster.com/?bwgs1

We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets. Click here for free show notes  

It’s not every day that we get to hear from America's top-rated midday host, from America’s #1 Market. HELEN LITTLE of New York City’s 106.7 LiteFM takes us inside a workday that includes both show and life prep necessary to entertain millions of listeners while they work. She’ll also voice a show for Philly’s 106.1 The Breeze. In non-COVID times, between station events, concerts, and client events, her days can easily stretch 18-hours. She also hosts one of America’s first podcasts, The Public Library. Helen has learned a LOT along the way and shares her secrets to connecting, wherever her audience is whether on-air, online, or (quarantines permitting) on location! Get complete show notes HERE.

The name Gary Berkowitz is synonymous with winning radio. On the station side, he’s been involved in every aspect of programming and managing some of America's most successful radio brands. Gary was the founding Program Director at the legendary PRO-FM, Providence. He transformed WROR, Boston from an Oldies station to one of the first AC formats in the US. Next came Detroit program News-Talk powerhouse WJR and CHR WHYT.  Then it was on to launching one of the first Hot AC's, Q95-Detroit (WKQI) which propelled his transition into consulting. Today, Gary consults many of the most successful AC radio stations in the US with a single focus: -Improving ratings for increased revenue, especially in the post-COVID era!  

Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people. Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTEREP. Now, As President and CEO of the Radio Advertising Bureau, Erica leads Radio's advocacy efforts by helping to drive business, grow advertising revenue, and communicate Radio's digital transition. And in this episode, she shares some key insights on how radio can thrive in the post-COVID era. www.rab.com/  

Plain and simple, Ruth Presslaff, is a data geek.  She doesn't know how it happened, it just did. (Spoiler alert: it MAY have had something to do with Ellen’s brother, Vance DeGeneres!  Her online campaigns, contests and surveys have generated impressive ratings and revenue for media clients the world over.  Now Ruth leads the Enterprise Sales Team for Second Street Media as well as consulting other companies on the value, creation and use of effective digital marketing. Ruth has been highlighted at numerous conferences around the world including the National Association of Broadcasters, Commercial Radio Australia, RAIN, WOMMA, Local Media Association and the Radio Advertising Bureau. Just last year, Ruth added Radio Ink’s Most Influential Women Legend to her list of awards and accolades.

Sam Alex is a radio veteran and his new network show has already been nominated for an Academy of Country Music National On-Air Personality  Award He is a special correspondent for the TV entertainment show Celebrity Page seen on Reelz Channel and over 150 TV affiliates. Sam’s interviews have been covered in numerous media like Entertainment Tonight, E! News, PEOPLE, USA Today, Forbes, ABC News, MSN, Access Hollywood, Time and Newsweek. Sam has appeared as himself in ABC-TV’s Nashville. He is an ambassador for Get Caught Reading, a nationwide campaign to remind people how much fun it is to read. Find him everywhere on Social @SamAlexRadio For his complete bio, video's and more, click over to  samalexshow.com  

Steve Goldstein is recognized as a smart industry thought leader in audio programming, marketing and management.  He's created and developed numerous successful radio brands in virtually every format and found and grown local and national talent for both radio stations and networks. He served as Executive Vice President, Co-Founder and Group Program Director for Saga Communications, and since 2015 he’s been focused on ALL audio platforms with the foundation of AMPLIFI MEDIA.   Steve started in radio…and now helps media brands to create, develop and monetize "original branded content…like, oh, YOUR next podcast ─ and has some exceptionally SMART tips for people who want to win today AND tomorrow!  

If you live in north-central Ohio…or follow the trades, you likely noticed the campaign asking “Who is JenY”?  This time we find out. This millennial targeted station is to the mastermind of this rare multi-media radio launch, JEFF LYNN. His background with companies like Townsquare, NRG Media and IHeartRadio, made Jeff uniquely suited to coordinate all aspects of this outdoor, video, audio and social media campaign.  Now Cleveland has met JenY…and so can YOU! Listen Live to JENY 107.3 http://player.listenlive.co/33411 Radio Insight announcement: https://bit.ly/2RTAoXY Ross on Radio First Listen: https://bit.ly/2OkN6g8  

Some morning teams come, and some go ─ but since 2003, Karson and Kennedy have become a morning mainstay in every market they’ve been in. They started the show together at Hot 104.9 in Tallahassee. After about eighteen months, they were hired by Q107.5 (WHBQ-FM) in Memphis Then, in 2009 they got the call from Boston, where they continue to hold court at Mix 104.1 (WWBX-FM). The show is fast-paced and will have you laughing until it hurts one minute and then wiping tears away from your eyes the next. They are deeply involved in community events and run a program called Karson & Kennedy’s Cool Kids, where they bring amazing kids who have overcome adversity on fun adventures at no cost to the kid or their families. We can all learn a LOT from Karson Tager and Kennedy Elsey…Entercom Boston’s Karson & Kennedy!

This time, Brandwidth on Demand guests Amanda & Jesse explore the increasing awareness that AFTERNOON radio shows like theirs are really EVERY BIT as important as mornings to a winning radio station. And they tell us how the “Brandwidth” approach of making the most out of ALL distribution platforms is no longer optional.  Few stations get this as well as Hubbard’s B105, WUBE, Cincinatti...home of Amanda Valentine & Jesse Tack. You can see their individual bio’s, along with links to some of their interesting online items in the show notes. Complete show notes: www.brandwidthondemand.com This episode made possible by: www.musicmaster.com  http://throwbacknationradio.com/  

Don Anthony is the Founder and President of Talentmasters, Publisher of Jockline Daily and is the creator and host of Morning Show Boot Camp. Each August Don brings together hundreds of the top personalities from throughout the U.S. and abroad for his highly acclaimed Morning Show Boot Camp, radio's largest gathering of its type. In 2018, the 30th annual event brought together a ‘who’s who’ of radio talent and the people who support and coach them.  In this episode, hear from notables like Ellen K, Mojo in the Morning, Angi Taylor, DeDe McGuire, BJ Shea, Jayde Donovan, Dennis Clark, Randy Lane, Mercedes Martinez, Rick Rumble’s “Battle of the Bits” and more!  Videos of MSBC 30 available by email: artvuolo@vuolovideo.com  Complete show notes:  www.brandwidthondemand.com  

You’ve just scored radio’s ‘Daily Double’!  Insights from two of radio’s top thought leaders!  Tracy Johnson is widely regarded as one of the industry’s best management and talent coaches, specializing in developing high profile personality radio shows. One of the newest additions to the Tracy Johnson Media Group is longtime PD, researcher and media strategist Mike Shepard. Together, they break down radio’s evolutionary state right now, where they see the audio industry going next, and steps smart radio people should be taking NOW to be ready for the next changes.   complete show notes: http://www.brandwidthondemand.com

If you’re paying attention to radio, and all things media, you probably know the name Fred Jacobs.  As President of Jacobs Media, he’s worked with clients like CBS Radio, Premiere Radio Networks, Greater Media, MTV, Amazon, Electronic Arts, and NPR, just to name a few. He’s also spearheaded the annual Jacobs Tech Survey, AQ - Radio's First Comprehensive Study of Air Personalities, his annual CES tours in Vegas and many other forward-leaning projects.  With this appearance, Fred becomes the most frequent guest in our first 100 episodes, and he's also the first radio consultant ever to be inducted into the Radio Hall of Fame…FRED JACOBS!

Free Beer & Hot Wings started as an afternoon show hosted by former college roommates Gregg Daniels and Chris Michels at a non-commercial station in Omaha. Soon, they moved to mornings before heading on to WBON in Knoxville, TN. Next stop was New Jersey, where they were simulcast on two stations. The Free Beer & Hot Wings Show began full syndication in 2004 with the addition of WGRD in Grand Rapids, MI. Joe joined the show in 2005, followed by Steve in 2009 and Kelly in 2019. The show is now making mornings sound funny on radio stations in 26 different states, and making extra money in ways very few radio people do.  Hear how!  

Tom Webster is SVP/Strategy for Edison Research. With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time.  This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention! complete show notes: www.brandwidthondemand.com

Lori Lewis has been a force of radio for over 25 years. First, on-air ─ with the nationally syndicated "Bubba the Love Sponge" show, then as decorated Program Director in Baltimore. In a move to help radio grow digitally and socially, Lori left day to day programming in 2008 to become Director of Digital and Social Strategies for Duke Wright’s Midwest Communications. Next, Jacobs Media tapped Lori to help their clients’ digital and social needs. Lori became Vice President, Social Media, for Cumulus Media and Westwood One. Then last fall, she joined Modern Luxury win the newly created position of VP of Social Media.  In her spare time, she also serves as Board Chairperson for the nonprofit Conclave in Minneapolis. Complete show notes: www.brandwidthondemand.com

If you’re paying attention to where radio is headed, it’s very likely that you’ve encountered the work of Kurt Hanson. As Publisher and Founding Editor of RAIN ─ Radio And Internet News and the popular RAIN Summits ─ he is also the founder and CEO of the online streaming service Accuradio.com. If you’re not familiar, his insights, observation and experiences will help you take your media brand to the next level online! show notes: www.brandwidthondemand.com

You probably know the name Rob Barnett from his high─profile stint as President of Programming for CBS Radio, which is just the tip of the iceberg.  Rob Barnett Media is a strategic content partner delivering talent, development & audience to networks, producers & brands. He’s hired and developed A-list talent and launched original series at MTV, VH1, CBS, and Audible/Amazon. He also founded one of the first online studios and networks for ten years: My Damn Channel. His complete bio and links to some of his impressive creations are in the show notes. www.brandwidthondemand.com

When it comes to radio today, few define ‘local’ success more than Jim O’Hara!  He’s currently the SVP/Programming of I-Heart’s cluster in Davenport IA, and the award-winning PD and midday host for Country legend WLLR.  But that’s just scratching the surface.   After 5 years programming the market’s ORIGINAL Top 40 and AOR combo, KSTT and 97X, he moved to crosstown WOC-AM, and KIIK104.5, where he served in numerous capacities for various owners, including General Manager, prior to I-Heart’s taking over and creating the seven-station Quad Cities Radio Group.   Among his many awards, Jim has been named Billboard PD of the Year, one of Radio Ink’s Best 100 Programmers, and his WLLR was named Station of the Year by the Country Music Association.  In his ‘spare time’, he also does voiceover work, and in this episode you’ll hear why!    Biggest Takeaways You Don’t Want to Miss: (2:43) What’s the one thing that has kept Jim challenged excited while making one market ‘home” for decades? (4:28) Some of the common things that make some stations and clusters WINNERS, while others struggle. (5:45) The overlooked skill that is now FINALLY critical to radio people, too. (7:30) The biggest change in dynamics for future programming success? (9:32) Why effective INTERNAL communication can help you keep your job, and how best to do it.   Complete show notes and more info: www.brandwidthondemand.com

In this episode of Brandstorm, we welcome Kipper McGee, author of the book Brandwidth: How Big Broadcasting is Missing the Mediamorphosis. Kipper discusses how terrestrial radio is grappling with its relevancy, and what stations need to embrace for the future. Kipper McGeeA radio fan from the start, Kipper grew up listening to stations like Chicago's 890 WLS AM, as well as Milwaukee's 920 WOKY AM and 620 WTMJ AM. In the early 1980's, Kipper and a talented staff that included Brandstorm co-host Dan Trzinski helped put Milwaukee's 94.5 WKTI FM on the map. They took an automated music station with low ratings and no personalities and built it into the #1 station in the market during pop music's renaissance. Back then, it was unheard of to have a discussion-fueled morning show with little-to-no music, but this revolutionary idea worked. The morning team of Reitman & Mueller was a ratings sensation at WKTI for over 25 years, and the morning talk show format is still being used on stations all over the country. Kipper started as on-air talent, but has worked in virtually every radio position available in different cities across the United States, including Des Moines, Orlando, St. Louis and New Orleans. Eventually, Kipper joined WLS and ran that station in the mid-to-late 2000's. Currently, Kipper is a digital marketing consultant, whose clients include Internet start-ups, broadcast networks and Fortune 500 companies such as Delta Airlines and Nokia. He is a frequent speaker, panelist and presenter at national broadcasting conventions, and is chief strategist at Kipper McGee, LLC. Brandwidth: How Big Broadcasting is Missing the MediamorphosisKipper's book recently had a second press run, as his message remains as applicable today as it was when the book was published in 2015. He feels that broadcast media, specifically radio, is not evolving enough to stay relevant in today's digital age. He goes as far to say in his book that if the broadcast industry dies, it will be ruled a suicide. Whether it's due to fear of change, too much downsizing, inertia or comfort in the status quo, many in the radio industry have avoided using social media, podcasting, video and other potential extensions of their brand to promote and interact with audiences. With podcasting specifically, Kipper says the radio mentality thus far has been to treat this marketing tool as a glorified DVR, relying on rerunning previously-aired content. He believes that the smart way to go with a radio station's podcasting arm is to create unique and preferably shorter content. Kipper also recommends that stations create a second stream online, where listeners can get the same music that is aired on terrestrial radio, with less interruptions. The Current State of RadioWhile recent studies show that 95% of people still listen to the radio at least once a week, it's clear that those same listeners are not spending the same amount of time with it as they once did. About 35% of homes no longer have a radio, and Kipper believes more stations should be taking advantage of the uptick in homes that have invested in home-listening devices like the Amazon Echo, Google Home or Apple's HomePod. It may disrupt an advertiser's standard way of thinking, but it's important to realize the potential difference between 30,000 people who simply hear your ad and the 6,000 legitimate prospects you can create with this new approach that targets individual listening habits. Kipper explains that radio is one of the few mediums left that still airs 60-second, linear, one-dimensional audio ad messages. Television now offers 30-, 15-, 10-, and even 5-second ads. Why couldn't radio explore ads that simply refer listeners to an icon on their touchscreen? While the technology does not yet exist for such segmented advertising on in-home devices, it will soon. In the meantime, advertisers can still create a database or track listeners if they use an app or have an account with a radio station that requires a log-in or email address. Why Radio Hasn't Mastered Social MediaTo Kipper, the fact that the radio industry has yet to fully embrace social media is mainly due to budgets and the bandwidth of each station's shrinking staff. These days, each person on the team usually does multiple jobs, including on-air talent. When an intern must juggle social media posts for an entire radio group, or a D.J. is expected to record his or her own show and write multiple blogs, in addition to creating social media posts before clocking out for the day, it's no wonder that true interactivity through social media isn't being explored. Why Facts Have Become Less ImportantThe facts of who, what, when, where, why and how have become less important to consumers than how quickly we get that information. In the past, we would go to the morning or evening paper for facts, but today, we are barraged with facts 24/7 via our mobile phones and television's news cycle. The question is no longer "what has happened," but more so, "what is happening now, what's in it for me and what's next?" Using Kipper's example, the results of an election do not matter to people as much as how the winner's platform will affect their day-to-day lives. Kipper says that broadcast news needs to be forward-thinking, and not prone to regurgitating news that has already been broadcast several times during the day or night. How Radio Advertising Needs to ChangeAs programming becomes more segmented, in response to streaming services like Spotify or satellite radio, there will soon be no need for people to hear the same advertisements. More and more, ads will be targeted to listeners based on individual interests and habits, much like how Amazon and Google can recommend different products or websites to different users, based on their individual search histories. Survival Tips for Radio StationsRadio stations need to think bigger, better and brighter, according to Kipper. They need to take time to step back and be innovative. Terrestial radio needs to be technologically in sync with the current culture. Apps like iHeartRadio are great for people who like to listen to music, but they are too generalized and could stand to be more local. Ad agencies, like Platypus, need to take a leadership role in helping radio stations embrace new media to not only bring added value to radio clients, but also to create new revenue streams. Contact Kipper:Website: www.KipperMcGee.com Podcast: Brandwidth Twitter: @KipperMcGee Facebook: www.facebook.com/kippermcgee LinkedIn: www.linkedin.com/in/kippermcgee

You have, no doubt, seen the name Perry Michael Simon many times.  He writes a LOT! As Vice-President and Editor of News-Talk-Sports and Podcasting for AllAccess.com, Perry writes comprehensive daily media news coverage and other pieces that appeared at various sites, including BBCAmerica.com. He also covers major conventions like the Consumer Electronics Show, radio Boot Camps, Conclave the recent NAB and many others. After serving as PD for such notable radio stations as Jersey 101.5 and KLSX, Los Angeles.  Perry has also been a leader in podcasting, having as Director of Programming for Nerdist Podcast Network and editor of their website. Takeaways You Won’t Want to Miss: The ONLY real barrier preventing you (or anyone else) from creating your own radio brand?    Perry's view on the KEY TO RADIO'S SUCCESSFUL FUTURE. Is the "other" #METOO movement stifling radio? (Perry's observations may surprise you!) The TWO DISTINCT BRANCHES sprouting from today's radio, and steps you should take NOW to remain "in the game" moving forward. The first FOUR things Perry would look at if he were called to program a 'legacy' radio brand today.