Podcasts about biggest takeaways you don

The Biggest Takeaways You Don't Want to Miss in Episode #140: Why the CMA is more than a designation How you can find a mentor to accelerate your career Why public accounting is not the only choice anymore for college graduates How to obtain your CPA license if you live outside the United States The secret to move get recognized at work and move up the ranks ---------- RESOURCES & LINKS MENTIONED IN THIS EPISODE:

The Biggest Takeaways You Don't Want to Miss in Episode #138: Why you should pursue the CMA while still in college Why access to the IMA network is crucial to your career How to get promoted to Controller - fast. CMA vs CPA - Which one to choose? Not as obvious as you think. The one thing you need to focus on today to get promoted to Controller tomorrow. Why public speaking is a soft skill management accountants must polish. ---------- RESOURCES & LINKS MENTIONED IN THIS EPISODE:

The Biggest Takeaways You Don't Want to Miss in Episode #137: Why the CMA is crucial if you work in Finance. How to transition from internal auditing to management accounting, fast. Why the CPA may not be the best track to go with coming out of college. ---------- RESOURCES & LINKS MENTIONED IN THIS EPISODE:

  In this week's Podcast, Bella is going to give you 4 major tips on how to handle the increase of leads that may be leaving you feeling overwhelmed or stressed out. Are you taking on the right clients or hiring the right employees? Biggest Takeaways You Don't Want To Miss Are You Considering Inflation? […]

  In this week's Podcast, I am going to talk about the secrets to make your employee scheduling more efficient. Don't be afraid, look at your SOP and employee handbook, do they set you and your employees up for success?   Biggest Takeaways You Don't Want To Miss How Does Your Business Handle Employee Route […]

What if Violence were like a contagious disease? Well, according to our guest on this episode: It absolutely is. Dr. Gary Slutkin is the Founder and CEO of Cure Violence Global, which seeks to reduce violence globally using disease control and behavior change methods. His work has resulted in 40-70% reductions in violence in cities around the globe. Listen in to hear about his three-pronged approach to how we can treat - and cure - violence just like we would with a contagious disease.   Episode Show Notes: www.traumacamp.com/26   Biggest Takeaways You Don’t Want to Miss: "The greatest predictor of violence is exposure to a preceding event of violence." - Dr. Gary Slutkin While hate violence and terrorism are important forms of violence to track and treat, most violence currently occurs in homes towards children and communities between members. Learn about the 3-part approach that treats Violence, in a way similar to treating diseases like Covid-19, Cholera, AIDS, SARS, etc.

How many times have you been lectured on the importance of Self Care? And yet, how often do you struggle to actually integrate Self Care practices into your daily routine? In this episode, therapist and supervisor Misty Ryman helps us bridge that gap between the idea and the practice of self-care by introducing us to her approach of “Micro Self-Cares.” These small, relevant and meaningful shifts are what can make the long-term difference between buffering our sense of wellbeing or burning ourselves out.    Biggest Takeaways You Don’t Want to Miss: How the idea of big, grand plans for Self-Care can often fall short; and how small doses of intentional, meaningful change are what actually alter the course of our Wellbeing.   How the language we use toward ourselves can contribute to our sense of fatigue or failure, and how self-compassion is restorative in and of itself.   Tangible examples of how Micro Self-Cares can be woven into the fabric of your busy, bustling life!  Episode Show Notes: www.traumacamp.com/25 Want to Join Our Community? Instagram: www.instagram.com/traumacampforteachers Facebook: https://www.facebook.com/TraumaCamp/ Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast Trauma Camp Website: www.traumacamp.com

It's pervasive... It's insidious... And it might be (if we're being honest here)... a compelling, even tempting self-narrative for many of us white folx . White Savior Complex (WSC) is alive and well, and it's a storyline that on the surface might appear to be helpful, but is actually deeply harmful to those it reaches.   In this episode, I speak with teacher-turned-PhD student, Ms. Duane, about WSC and the ways it manifests and impacts the students and families we serve.  She walks us through the 5 actionable ways that white educators can begin combating WSC in ourselves and why this is so very important.  Biggest Takeaways You Don’t Want to Miss: People of color don't want (or need) to be "saved." We - as their teacher or provider - cannot possibly be a better support than those individuals already within their community. “We should not want to save kids. If you are in this profession to save a child, you are in the wrong profession. We are here to support and love and advocate and facilitate and enrich… but we are not their saviors.” - Ms. Duane   Episode Show Notes: www.traumacamp.com/24   Want to Join Our Community? Instagram: www.instagram.com/traumacampforteachers Facebook: https://www.facebook.com/TraumaCamp/ Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast Trauma Camp Website: www.traumacamp.com

Listen to the second clip from Julia Rose's keynote presentation at the Trauma Informed Schools Institute, an annual conference hosted by Resilience Impact. Explore all seven stages of the newly revised Path of Progress and how it will walk you through the journey of becoming a trauma-informed teacher, and building trauma-informed classrooms and schools. Biggest Takeaways You Don’t Want to Miss: Identify the seven (7) stages of becoming "trauma-informed" and what each entails. Learn how the newest stage came into existence and why!

Listen to a clip from Julia Rose's keynote presentation at the Trauma Informed Schools Institute, an annual conference hosted by Resilience Impact. Explore how our current climate is akin to enduring an avalanche, and learn the four steps for climbing out of it.   Biggest Takeaways You Don’t Want to Miss: Identify the avalanche metaphor and how it applies to our current situation. Learn the four (4) ways to climb out of an avalanche.   Episode Show Notes: www.traumacamp.com/22   Want to Join Our Community?   Instagram: www.instagram.com/traumacampforteachers   Facebook: https://www.facebook.com/TraumaCamp/   Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast   Trauma Camp Website: www.traumacamp.com

[2020 ELECTION EDITION] In this episode, we explore the levels of stress present in individuals and communities across the country as we approach the 2020 election. Walk through the four stress-responses, how they are manifesting individually and communally across the nation, and how to track these within yourself. Biggest Takeaways You Don’t Want to Miss: - Learn about the four (4) stress-responses: Flock, Freeze, Flight and Fight - Explore examples of how it’s presenting in individual people and communities across the United States - Identify your own stress-responses right now and reflect on how you’d like to use your own stress-responses (instead of it using you)! EPISODE WEB-PAGE: www.traumacamp.com/21 Want to Join Our Community? Instagram: www.instagram.com/traumacampforteachers Facebook: https://www.facebook.com/TraumaCamp/ Get Our Special Podcast Email Updates: www.traumacamp.com/podcast Trauma Camp Website: www.traumacamp.com

How do we effectively teach students when many of our children, their parents and the teachers themselves are in active states of crisis? What forms of education are essential and what types are actually arbitrary at a time when children and families are experiencing varying degrees of threat?   In this episode, clinical psychologist Dr. Barbara Stroud is here to share insights and ideas with teachers for how to re-imagine education in this time of global crisis. It’s time to repurpose the One Room Schoolhouse for a digital world, and adapt our learning time to the crucially needed social-emotional supports and experiential learning our children need more than ever right now.  Biggest Takeaways You Don’t Want to Miss:   Several actionable examples for engaging students in simple experience-based learning opportunities   Why academics are arbitrary unless we are first sufficiently meeting the the physiological and emotional safety needs of the children we teach.    Why “Moments Matter,” and how you can use them to mitigate the long-term effects of traumatic stress and build resilience in its place! Episode Show Notes: www.traumacamp.com/19 Want to Join Our Community?   Instagram: www.instagram.com/traumacampforteachers   Facebook: https://www.facebook.com/TraumaCamp/   Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast   Trauma Camp Website: www.traumacamp.com

How do we teach our African American students from a place of Freedom instead of Fear? How can we discipline instead of punish, respond instead of react, connect instead of crack-down? These are all questions we explore with our guest today, Aretha Hampton, LCSW, who shares her story as a mother to a black son who experienced harsh punishment from a teacher for an innocent mistake... or was it even that? This episode is all about learning, exploring, sitting in the complexity, reflecting and growing together.   Biggest Takeaways You Don’t Want to Miss: The difference between discipline and punishment, and why the latter hurts. Why getting to know and connect with parents before working with their children is so important. Some actionable - yet respectful - ways to approach repair-work after a rupture has happened. Episode Show Notes: www.traumacamp.com/18

Trauma-informed Reflective Supervisor and Occupational Therapist, Julia Bantimba, is here to introduce teachers to Reflective Practice and specifically - her model of Reflective Practice “On-the-Go.” This practical tool is one way for teachers to access the ongoing support they need to provide sustainable, regulated, reflective care day-in and day-out.  Biggest Takeaways You Don’t Want to Miss:   Reflective Practice is an essential component of relationship-based organizations   Traditional models of supervision might not always be amenable to time- and teacher-constraints, so Julia’s “on-the-go” model may be the ideal approach to providing Reflective opportunities to staff!   Teachers need just as much safety and support as their students do, so we have to find creative ways to provide it for them.  Episode Show Notes: www.traumacamp.com/17   Want to Join Our Community?   Instagram: www.instagram.com/traumacampforteachers   Facebook: https://www.facebook.com/TraumaCamp/   Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast   Trauma Camp Website: www.traumacamp.com  

Teachers need to hear honest accounts of the challenges and trials we encounter as we embark on the journey to becoming trauma-informed. Here to tell some of her story is my friend - and trauma-informed expert Speech & Language Pathologist - Jennifer Black.     Biggest Takeaways You Don’t Want to Miss:   Jennifer’s encounter with doubt and uncertainty in her abilities to really “do” this work.   How her thoughts shifted from “This isn’t my job” to “This is essential to my job.”   Why she now starts with looking for an “in” with the parents as a way to help her students.   Episode Show Notes: www.traumacamp.com/14 Want to Join Our Community?   Instagram: www.instagram.com/traumacampforteachers   Facebook: https://www.facebook.com/TraumaCamp/   Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast   Trauma Camp Website: www.traumacamp.com  

In this super special, all-heart, all-soul episode we have Chinese Medicine Doctor-in-training (and my cousin!) Camellia Dao-Ling McDermott Lee to talk about finding our “Divine Assignment” - what that is, where it comes from, and how to find and follow it in our lives! Join us for this off-the-cuff, metaphor-filled, resource-rich episode that will hopefully light your fire and move your spirit.   Biggest Takeaways You Don’t Want to Miss:   What IS a “Divine Assignment” and how can it manifest in our lives?   How EVERYTHING in your life can serve to guide you in your own personal assignment.   REAL-TIME EXAMPLES of individuals expressing and living out their assignments in the world right now!   Episode Show Notes: www.traumacamp.com/13 Want to Join Our Community?   Instagram: www.instagram.com/traumacampforteachers   Facebook: https://www.facebook.com/TraumaCamp/   Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast   Trauma Camp Website: www.traumacamp.com  

WHAT IF…  We were taught to listen to our fear? What if we allowed others to feel however they actually felt, and to learn from it? What if we were taught that our Stress Response System has an inherent wisdom for us to connect with? In this bonus episode, I talk about what we have to learn from our Fear, and how to work with it when it comes up.   Biggest Takeaways You Don’t Want to Miss: Why it’s important to understand that our Fear response has value The questions you need to be asking yourself or another who is experiencing fear How to harness the fear and mobilize in the face of threat   Want to Join Our Community? Instagram: www.instagram.com/traumacampforteachers Facebook: https://www.facebook.com/TraumaCamp/ Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast Trauma Camp Website: www.traumacamp.com   Episode Show Notes: Click Here!

IT’S STORY TIME. I wanted to share a treasure from the Taoist tradition that might help offer some room for perspective in the midst of this current crisis. This short story is a must-listen for everyone who finds themselves stuck in one of the two extreme mindsets: Catastrophizing or Denial. In this bonus episode, I read you the story of “Maybe” and share how it can help you navigate the uncertainty we’re currently facing.   Biggest Takeaways You Don’t Want to Miss: The Taoist story of the old farmer (i.e. “Maybe”) The two (2) extremes that you might get stuck in: Catastrophizing or Denial How you can suspend labels and judgments about our current situation and make room for your experience to evolve.  Links Mentioned in the Episode: A Copy of “Maybe” for You to Share With Your Students and / or Families!   Want to Join Our Community? Instagram: www.instagram.com/traumacampforteachers Facebook: https://www.facebook.com/TraumaCamp/ Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast Trauma Camp Website: www.traumacamp.com   Episode Show Notes: Click Here!  

WE ARE IN IT, FOLKS. Literally… we are currently in the midst of a global pandemic. Coronavirus has been sweeping the world and creating chaos, confusion and panic in our communities, and keeping centered has become a major priority for each of us. The thing is, keeping calm in the middle of the storm takes practice and continued self-regulation. In this bonus episode, I share 3 reminders that will keep you grounded and clear in the center of it all.    Biggest Takeaways You Don’t Want to Miss: When stress levels go UP, Attention, Focus and Productivity go DOWN… So we go “back to basics” and focus on the most basic forms of self-care. The 3 Reminders that will help you “Keep Calm and Carry On.” Why this moment is an opportunity to prioritize what matters most: Our Relationships.   Links Mentioned in the Episode: Ellen Degeneres’ Hand-Washing Tutorial   Want to Join Our Community? Instagram: www.instagram.com/traumacampforteachers Facebook: https://www.facebook.com/TraumaCamp/ Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast Trauma Camp Website: www.traumacamp.com Episode Show Notes: Click Here!  

PODCAST MINI-SERIES: In this episode, we are taking a closer look at Stage 1 on The Path of Progress: STORY. We look at why it's important for YOU to get the story straight about Trauma and it's impact on your students' brains, bodies and behavior. I walk you through an example of what being "trauma-informed" looked like for me when I was a student (yes, we go back!), and how you can show up differently when you have a fuller understanding of the neurobiology of trauma and stress. You’ll also learn what the Early, Middle and End Stages of this stage look like, and how you can orient yourself on this path.    Episode Notes:   Biggest Takeaways You Don’t Want to Miss:   My personal story of how my “trauma-informed” counselor, Linda, showed up for me as a teen and how it was just what this traumatized adolescent needed at the time.   What it could mean for you to shift your Story about your students.   What the early-, middle- and end-stages look like and how you can find where you are on The Path of Progress.   This episode is brought to you by: FREE MASTER CLASS: The Top 10 Truths Every Teacher Needs to Know About Trauma Want to Join Our Community?   Instagram: www.instagram.com/traumacampforteachers   Facebook: https://www.facebook.com/TraumaCamp/   Get Our Special Podcast Email Updates Every Week: www.traumacamp.com/podcast   Trauma Camp Website: www.traumacamp.com

Beverlee Brannigan exudes a passion for radio. Local radio. From on-air to PD to Group VPP to GM, she's always worked hard to connect listeners and advertisers with the communities served by each brand. She has always demonstrated that it's the job of each station brand to make a difference in its market. No surprise she's assembled an inspired group of air talent, entertainers, content producers, sales professionals, journalists, and leaders. Beverlee is widely considered by the industry to be a trailblazer for women in Country Radio and is the recipient of numerous accolades and awards.  Now as SVP/P for Summit Media, and President/GM of their six-station cluster in Wichita, she brings her award-winning insights to us! Biggest Takeaways You Don’t Want to Miss:  (3:26) Beverlee discusses the one thing may have held back her career progress, and why it didn’t! (4:09) A key difference between how men and women approach professional advancement, and lessons EVERYONE can learn from it.  (6:50) The key traits and characteristics that separate winning applicants from those who never seem to get the offer. (10:45) A top survival tip for anyone who loves programming or performing on-the-air.  (13:46) What’s the one thing Beverlee wishes she’d explored earlier in her career?  Show notes at www.brandwidthondemand.com  

As we explored in Brandwidth, if you were to start a radio station today, you’d want it to be TECHNOLOGICALLY in synch with rapidly changing consumer capabilities.  You’d need to be CREATIVELY in synch with all co-branded platforms.  Importantly, Innovation is the only sustainable strategy for creating long-term value.  Neal Sabin and Rick O’Dell are doing just that. Neal serves as President of Content and Networks of Weigel Broadcasting. There, he’s been instrumental in creating numerous networks including Decades, ME-TV and ME-Too, and now MeTV-FM radio, which has taken Chicago by storm and is now available as a syndicated format. He also oversees the company’s TV stations in multiple markets  Rick O’Dell is the consummate Chicago radio veteran, perhaps best known for as Chicago’s pre-eminent authority on smooth jazz programming, as the longtime Program Director of WNUA. Previous stops included soft-AC WCLR, and he now oversees programming on the soft rock/oldies station branded as Me-TV FM. Together, they join us to share the power of creating in the now, to be poised for tomorrow by offering insights to the multimedia phenomenon that is “ME”.  Biggest Takeaways You Don’t Want to Miss: (1:58) Neal shares the definition of the “Me” in MeTV and MeTV-FM.  Discover why the recipe may be simpler than you might think, but also why it’s not easy to execute!  (3:03) Hear what led Neal and Rick to believe that a successful cable TV network could be reimagined to defy ratings gravity as a popular music radio format?  (5:35) Wait until you hear the little know physics facet which makes the rapid rise of Chicago’s first MeTV-FM even more impressive! (6:45) Hear the masterplan which gives MeTV-FM a competitive advantage unlike any other.  (12:09) After success on TV, Radio and online, Neal and Rick define their biggest opportunity moving forward…and how it could work for you!  Complete show notes: www.brandwidthondemand.com

Sean Ross is a fan of radio programming and content in every form and on all platforms. He’s VP of music and programming for Edison Research, working on audience research in all formats and around the world. He also provides programming consulting and music scheduling to more than a dozen stations throughout North America. He’s also the author of the influential Ross On Radio column in Radio Insights.  His writing also appears in Billboard, the RAIN Newsletter, Radio-Insight and other notable publications. In his spare time, Sean also authors liner notes for compilation and greatest hits releases and is a recognized industry expert on music and radio who has been quoted in USA Today, the New York Times, the Los Angeles Times, the Boston Globe, NBC, the Associated Press and numerous other news organizations.  Biggest Takeaways You Don’t Want to Miss:   Biggest Takeaways You Don’t Want to Miss:   (1:50) The trends Sean sees on the horizon for radio stations and listeners.  (2:44) A preview of the way Sean sees music radio evolving both on-air and off-air, and how YOU can prepare to keep your career relevant.  (3:45) Does pure-play streaming pose a threat to legacy radio stations?  Sean explores the situation, and what radio can do about it. (5:00) Sean shares perspective on the “Breeze” phenomenon and examines whether this represents a ‘re-launch’ of the Soft AC format, or more of a total ‘re-boot’.  (10:15) Sean reveals what he sees as one of the biggest format opportunities for legacy radio brands.  Bonus: Hear Sean’s “top-of-mind” picks for some of the best radio stations on-the-air today!

Heather Cohen is Executive Vice President of The Weiss Agency, a broadcast talent agency which represents and develops the careers of many of the industry’s most successful local and syndicated personalities. Heather joined the Weiss Agency directly from GreenStone Media, LLC, where she was Vice President, Programming.  Previously she served as  Assistant Program Director for New York’s legendary WOR.   Among her many awards, she’s been named radio’s “Woman of the Year” by Talker’s and is consistently among Radio Ink Magazine’s Most Influential Women and was featured on the cover last year. Heather also judged the Tony Awards for eight seasons, so she clearly KNOWS talent!  Biggest Takeaways You Don’t Want to Miss: (4:07) What criteria does a top agent look for when considering whether to represent a new talent?  (5:07) Heather explains why having strong cross-platform skills are no longer optional, but expected when seeking a new position.  (6:30) For those who may not have talent representation. Heather shares some “D.I.Y.” negotiation pointers.  (7:35) Heather reveals a ‘secret weapon’ tactic which ANYONE can do ─ but most don’t.  (12:10)  Having been involved in a ton of high-profile deals, Heather shares some top things that employers may not always tell you BEFORE you start working there. Complete Show Notes: www.brandwidthondemand.com  

Let there be no doubt, Scott Innes is a radio guy through and through. After working at stations in various markets, his hallmark became an uncanny knack to do character voices. Then, Hollywood called. Scott became the official voice of Hanna-Barbera’s famous cartoon character, Scooby-Doo, and eventually other characters. He’s also given voice to over 1,000 talking Scooby-Doo items such as toys and video games and has appeared on countless TV shows like The Tonight Show, Fox and Friends, and others. On the radio, Scott’s s been voted “favorite On-Air Personality” for three years running Parents Magazine, and he won Air Personality of the Year by the CRB in Nashville and was voted the Academy of Country Music’s Air Personality of the Year! Biggest Takeaways You Don’t Want to Miss: (2:01) Scott shares how his love for radio and all things audio lead to mastering cartoon voices.  (3:52) Now it can be told: the ploy that earned Scott a spot on the Hanna-Barbera roster, and ultimately filling in the footsteps of Casey Kasem. (6:47) The key similarities and differences between radio folks and Hollywood, and why Scott chooses to stay grounded in local radio.  (8:09) A trick learned from TV: how social video can engage and ACTIVATE your audience when you need them most. (12:09) Some tough but honest and sound advice for anyone serious about a career in media today.   Complete Show Notes: www.brandwidthondemand.com

Miami radio’s Paul Castronovo IS Florida.  He co-hosted “the Paul and Young Ron Show” in South Florida for almost 3 decades on stations including WSHE, 94.9 Zeta and most recently Big 105.9. Then one day, Young Ron decided to retire and the radio empire became The Paul Castronovo show. Still the same lunacy, but with a new crew backing him up. While Paul was born in Brooklyn he’s a U of Flordia grad, a rabid Gator fan, and you will most likely find him fishing on weekends. He's also president of Castronovo Vineyards, as well as a husband and a dad. He’s a family guy, an Italian guy, and he likes the camaraderie that combination brings to radio. Here to tell us all about it..and more!   Biggest Takeaways You Don’t Want to Miss:  (1:28)  A Brandwidth on Demand FIRST ─ a top market morning host who was originally FORCED into radio! (3:42)  One surefire “TELL” that a new station employee is probably NOT going to last.  (4:27)  Tips for the care and feeding of your next GM or PD, and survival tips for dealing with the good, the bad, and the ugly.  (5:45)  Critical things a new PD should NEVER do when trying to coach and motivate talent – whether longtime veterans or the newest of the new.  (7:45) Lessons learned dealing with the departure of a key show member, and casting new show members.    

If the idea of changing positions or even stations makes you hyperventilate, we’ve got PROOF that it can be done…done well, and lead to better things.  Michelle McKormick began her radio career at Grand Rapids rock station WGRD holding a variety of positions there, including music director and morning co-host. Then she moved to JERSEY 101.5 the legendary FM Talker...before returning to Grand Rapids and what is now WMAX. In 2002 she made her way to Detroit to work at WKRK before returning to Grand Rapids for a stint at WOOD-AM, and now stars at WLAV-FM, weekdays on the Tony Gates Show with Michelle McKormick!   Biggest Takeaways You Don’t Want to Miss: (1:12) Michelle discusses the biggest area of change impacting personality radio shows the past year ─ and tips for tackling it.  (2:30)  The  MOST important pointer for JOINING a former competitor’s morning show, and how to make sure everything comes together.  (3:30) Beyond executing a great show, Michelle outlines some of the ‘other’ duties that make her a winning co-host on a leading morning show.  (5:04) Michelle offers some ‘must have’ insights any performance artist should consider BEFORE 'hiring your next job'. (6:31) This top-rated host shares some first-rate tips for ANY longtime ensemble team wanting to sound fresh, relevant and contemporary. complete show notes www.brandwidthondemand.com  

Ryan Jenkins knows Millennials. He’s been speaking professionally as a Millennial and Generation Z keynote speaker for hundreds of clients such as Coca-Cola, John Deere, Salesforce.com, Johnson & Johnson and many others. His top-ranked generational insights have been featured in Forbes, Fast Company, Inc., and SUCCESS Magazine. His internationally recognized blog, podcast, and Inc.com column inspire and equip thousands of people every week. We link to all of these resources and his best-selling book, The Millennial Manual: the Complete How-to Guide To Manage, Develop and Engage Millennials in the show notes. Ryan is certainly qualified to speak as “THEE” expert on Millennials, not only because he studies them…he IS one!   Biggest Takeaways You Don’t Want to Miss:  (2:27)  Why American radio is serving more generations than ever, and how to serve these various audiences better.  (4:36)  Based on his research of generations, especially millennials, if radio DIDN’T exist, how would Ryan design an audio service today?  (8:00)  Ryan shares feedback he’s noted for ANYONE to manage, motivate and develop talent ─ REGARDLESS OF AGE.  (11:03)  What do today’s audience really WANT and NEED to fully connect with any branded media content, including radio?  (13:08) What has been Ryan’s biggest surprise booking TOP NAME guests for HIS podcast?   complete show notes: www.brandwidthondemand.com  

Today, Sarah and I will be digging into how she had a baby while running her online biz.  We'll talk about what to expect and all the juicy bits that go into it.  Check it out! Biggest Takeaways You Don’t Want to Miss: Sarah's biggest mistake when planning for her baby in her business. How she took the leap from working in a traditional personal training job to starting her own thing. The critical lesson that she learned after having her baby. Hint: It's one of my favorite topics. 

Vince Benedetto is the president and CEO of the Bold Gold Media Group, which owns nine full-power stations and six FM translators.in Pennsylvania’s Catskill Mountains, Pocono Lake Region, and Wilkes Barre-Scranton. Before radio, Vince was appointed to the Air Force Academy, and earned his “Jump Wings” for completing Air Force jump school. He did five freefalls and was commissioned as an officer. Realizing the importance of media dominance beyone radio, Vince is noted as a leader in understanding the power, beyond brand-building, of online platforms help station brands carve out a larger share of digital ad revenue. He has also spearheaded the The Bold Gold Broadcast and Media Foundation ─ a not-for-profit, organization with a mission of supporting the education and training of tomorrow’s broadcast and media leaders. Biggest Takeaways You Don’t Want to Miss: (1:40) The operating slogan that makes BOLD GOLD MEDIA one of the best examples of BRANDWIDTH in action and how this approach is helping move BOLD GOLD to the top of America’s GREAT OPERATORS list.  (2:35) Why the ‘Golden Age’ of audio is RIGHT NOW, for those with the mindset to appreciate it.  (4:15) The biggest advantages of being a GROWING COMPANY, rather that one of the giants. (6:07) Why reading a resume is one of the LAST things Vince does when reviewing applications for future team members. (11:21) A CEO’s advice to YOU for making a radio career far more REWARDING.  (Spoiler alert:  the more BOLD you are, the more GOLD you can accumulate!)   Complete show notes: www.brandwidthondemand.com

WMYX Morning star Elizabeth Kay is living proof that a hometown girl can do well! Growing up as one of four girls in Milwaukee’s Bay View neighborhood, her Dad raised her to love sports. She's a Packer shareholder and tries to make as many Packer games as possible. Her love of sports doesn't end there; she lives an active lifestyle, frequents the gym and enjoys any outdoor activities.  After graduating from UW-Milwaukee, and a four-year stint doing mornings in Green Bay radio, Elizabeth returned home to co-host mornings on 99.1 The Mix (WMYX). Now, whether Milwaukeeans are commuting, shuffling the kids off to school or hitting the snooze button for the 17th time, Elizabeth & Radar are the perfect way to share a smile and get your day off to a great start, and today, Elizabeth shares some of her insights with us.  Biggest Takeaways You Don’t Want to Miss:  (2:28)  How attending a COUNTRY concert lead to a career in Hot AC! (3:33)  What allows some shows to WIN, while others struggle? (5:07)  The radio ‘secret weapon’ that anybody in radio CAN use, but many don’t. (7:26)  Elizabeth’s advise for young women (and men!) who would like to follow in her footsteps. (9:12)  Lessons learned from some of Elizabeth’s top role models.  (#3 might surprise you!) Complete show notes at:  

Today, Christine and I will be digging into how to make your business legal (#protectyourself), raising three kids under 3 while starting her virtual law firm and what it's like to have a spouse that's an entrepreneur too.  Check it out! Biggest Takeaways You Don’t Want to Miss: The most important thing business owners need to do get legal. Her tips on having the right contracts in place. What it's like to have three kids under 3 years old while starting a virtual law firm. The ins and outs of Christine and her hubby being entrepreneurs. Links mentioned in this episode: Fincher Stroud Law Free Online Business Starter Kit Thanks for Listening! Check out these recent episodes: Do You Need a Momcation? Why I Think You Should Travel with Your Kids Online Business and the Mommy Juggle with Erin Chase How to Make $10k a Month as a Virtual Assistant To share your thoughts: Leave a note in the comment section below. Ask a question over on hello@MommysHomeOffice.com To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help reach more moms and I read each and every one. Subscribe on iTunes. Special thanks to Christine for joining me this week and to Carson Baker (Nexus Integrated Systems & Services) for being an awesome sound engineer.  Until next time!

Online Business and the Mommy Juggle Today, Erin and I will be digging into how she makes online business work for her family of 6.  Plus, we get to learn about all about her meal planning tools. Check it out! Biggest Takeaways You Don’t Want to Miss: How Erin accidently became an entrepreneur. Her tips on how moms can separate biz time from family time. Erin's tools that help you feed your family on a budget. Check out these highlights: How her recipe blog turned into a business. [2:07] Writing a cookbook and how she managed her littles.  [3:50] She finally had to get some help.  [4:18] Figuring out the family/biz balance.  [5:44] Erin and the Miracle Morning. [10:20] All of the awesome tools for feeding your family that Erin offers. [12:48] Freeze Easy Meals and how it evolved. [14:47]  Intentional Bites Planner is almost here [17:00] Links mentioned in this episode: 5 Dollar Dinners FreezEasy Meals Online Business Starter Kit Thanks for Listening!  Check out these recent episodes: The 10 Tools I Use to Produce My Podcast How to Make $10k a Month as a Virtual Assistant Top 5 Online Business Tools for Under $30 To share your thoughts: Leave a note in the comment section below. Ask a question over on hello@MommysHomeOffice.com To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help reach more moms and I read each and every one. Subscribe on iTunes. Special thanks to Erin for joining me this week and to Carson Baker for being an awesome sound engineer.  Until next time!

When it comes to radio today, few define ‘local’ success more than Jim O’Hara!  He’s currently the SVP/Programming of I-Heart’s cluster in Davenport IA, and the award-winning PD and midday host for Country legend WLLR.  But that’s just scratching the surface.   After 5 years programming the market’s ORIGINAL Top 40 and AOR combo, KSTT and 97X, he moved to crosstown WOC-AM, and KIIK104.5, where he served in numerous capacities for various owners, including General Manager, prior to I-Heart’s taking over and creating the seven-station Quad Cities Radio Group.   Among his many awards, Jim has been named Billboard PD of the Year, one of Radio Ink’s Best 100 Programmers, and his WLLR was named Station of the Year by the Country Music Association.  In his ‘spare time’, he also does voiceover work, and in this episode you’ll hear why!    Biggest Takeaways You Don’t Want to Miss: (2:43) What’s the one thing that has kept Jim challenged excited while making one market ‘home” for decades? (4:28) Some of the common things that make some stations and clusters WINNERS, while others struggle. (5:45) The overlooked skill that is now FINALLY critical to radio people, too. (7:30) The biggest change in dynamics for future programming success? (9:32) Why effective INTERNAL communication can help you keep your job, and how best to do it.   Complete show notes and more info: www.brandwidthondemand.com

The Biggest Takeaways You Don't Want to Miss in Episode #13:   Why you should pursue the CMA while still in college Why access to the IMA network is crucial to your career How to get promoted to Controller - fast. CMA vs CPA - Which one to choose? Not as obvious as you think. The one thing you need to focus on today to get promoted to Controller tomorrow. Why public speaking is a soft skill management accountants must polish.   To Share Your Thoughts:   Leave a note in the comments section below. Ask a question in the review section of the show in iTunes. Your question may be featured on the show during the Q&A segment. Share this show on Twitter, Facebook, or LinkedIn   To Help Out the Show:   Leave an honest review on iTunes. Your ratings and reviews really help the show and I read each one.

Biggest Takeaways You Don't Want to Miss: >>>A crucial key to her success was when she learned to clearly focus on a what was and wasn't revenue generating activity in her business. This is so important to all business owners and something many don't even realize that they are doing incorrectly. >>>3 ways Sara was leaving money on the table, and I bet you are too. >>>How it's possible to release certain ways of working that no longer feel productive or good and actually earn more money.  >>>What does Bold Leadership even mean?   In this podcast case study with Sara Intonato we discuss how she has achieved some amazing results including doubling her income in her first year working with me. She increased her prices, tested new product offers and is in a continual state of realigning., growing over 25% in her second year together, increasing her prices, adding new product offers and has learned what is in alignment and what isn't.Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

The Biggest Takeaways You Don't Want to Miss in Episode #12:   Why the CMA is crucial if you work in Finance. How to transition from internal auditing to management accounting, fast. Why the CPA may not be the best track to go with coming out of college.   To Share Your Thoughts:   Leave a note in the comments section below. Ask a question in the review section of the show in iTunes. Your question may be featured on the show during the Q&A segment. Share this show on Twitter, Facebook, or LinkedIn   To Help Out the Show:   Leave an honest review on iTunes. Your ratings and reviews really help the show and I read each one.

Biggest Takeaways You Don’t Want to Miss: When you’re looking into creating a course—and this is especially true when you’re just starting out—you’ve got a TON of information to choose from. Maybe you’ve been working on this material for 5 or 10 years, or you’ve been consulting a while and you have a ton of stories, examples and exercises. Getting all of that out of your head can be difficult, to say the least. Whenever I sit down to create a new course (like I’m doing right now) it can be both exciting, and excruciating. Which is why I wanted to bring on Gina Onativia, a content and course expert who is in the trenches every day with her clients, building their courses. Gina has a super practical post-it exercise she’s created to help her clients figure out some pre-details before diving into course creation. I think of her process as kind of like a “prelude” to my own...and I think you’ll find it extremely helpful in your own course creation process. By the way, if you’re NOT in the midst of creating a course, you can also use this exercise for any type of content creation. AND I want to make sure you download the freebie—which has the exact steps we are going to talk about in this episode. In the freebie, you’ll see a real post-it exercise from one of Gina’s clients that you can use as an example to guide your own process (and I LOVE great examples!). (9:01) With your freebie at the ready, get ready to dive into your course creation here. This episode is brought to you by: In my free masterclass: How to Confidently Create Your First Online Course in 60 Days, I will walk you through all of the pieces it takes to create a stellar online course. Save your spot here! Check out these highlights: The first area course creators get tripped up when starting out. [8:42] How to start your post-it exercise. (If you’re an office supply junkie like me, get excited!) [9:31] Why it’s so important to know what your avatar is feeling. [13:59] How to brainstorm your overarching steps. [14:50] What to do if you’re stuck. [16:27] The final step: Your roadmap. [19:15] How do I sell just a piece of my course as a standalone? [24:04]

Biggest Takeaways You Don’t Want to Miss: The fear of not being good enough is a tough feeling to shake. If you struggle with this fear, I know it can show up way too often. Now, I can’t promise that it will ever completely go away—but I am proof that you can silence that voice A LOT. If this fear comes up for you, then this is the show for you. Today I’m going to introduce you to a powerhouse named Rachel Hollis—an amazing entrepreneur who manages a lifestyle website with almost two million readers each year and over 800,000 actively engaged followers on social media. Together, we’re talking about the pressures that you face as mothers and fathers and husbands and wives and employees, and of course, entrepreneurs. We’re talking do’s and don’ts for entrepreneurs-in-the-making, and specifically, how to break through some of those major fears that we are constantly up against as you put yourself out there on social media, and in videos, and everything else you do to build your online business. (2:25) Now, if you read the title of this episode and said something along the lines of, “Well, I’m not really sure I can call myself an entrepreneur…,” this is what I have to say to you: If you’re showing up, if you’re building your business, if you’re working hard toward your goals—you are legit! You are an entrepreneur, so it’s time to own it! So, if the fear of not being good enough, or that you’re not doing enough, or that you’re not doing it right, if those fears come up for you, then this is the show for you. Listen in. This episode is brought to you by: My incredible and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here. Check out these highlights: Why comparison is the death of joy. [5:39] What to do if you’re feeling guilty about taking time for your business.[7:34] Here’s the truth: Nobody cares about your dreams (it’s not as sad as it sounds, and it’s actually a good thing!). [10:33] Rachel’s story of being a fighter and pushing forward no matter what… [12:01] How to find your tribe (a.k.a. those who’ll build you up!). [13:58] Installing daily habits to emphasize your goals. [16:45] The real magic behind writing down goals. [21:35] About finding yourself in (or out) of balance… [24:30] Links mentioned in this episode: Rachel’s book, Girl, Wash Your Face: Stop Believing the Lies About Who You Are So You Can Become Who You Were Meant to Be  

Biggest Takeaways You Don’t Want to Miss: One question I get asked a bunch: How do I transition from my 9-to-5 to an online business full-time? What are the exact steps? There are a lot of different ways to get there, but I wanted to bring in one of my students who did it in a less-scary and less-painful way that you can learn from and model. Melissa Norris will share with us ONE roadmap for how she got to where she could quit her day job and live out her dream business. Melissa’s story is filled with amazing insights and a-ha moments that many of you will be able to use for your own journeys—especially if you are interested in investing your time and money into webinars! (25:30) Now here’s the kicker for today’s ep: Melissa’s business is all about the pioneering lifestyle! I’m talking full functioning homestead with pigs and cattle, grinding your own flour, canning vegetables… things you’ll probably NEVER see me doing (and for good reason!). The fascinating thing is she was able to use the same marketing principles and strategies (that you can use, too) to find her tribe, build her business and quit her day job. So if you’ve been wondering how you can ditch your J-O-B, this episode is the right one for you! Listen here to get Melissa’s step-by-step plan. This episode is brought to you by: Free Masterclass: How to Create and Deliver Your First Wildly Profitable Webinar (Even If You Don’t Have a List) Check out these highlights: Melissa’s incredible story about a full functioning homestead [4:24] The importance of (sustainable) baby steps—and how to find the time to take those first steps. [13:28] The inevitability of having to hustle, at least for some time. [17:08] What scaling looked like after quitting her day job. [23:06] Melissa’s hit “seasonal webinars” and what she learned from them. [25:30] How Melissa runs her membership site. [29:44] A few amazing sales sequence a-ha moments! [37:47]

Biggest Takeaways You Don’t Want to Miss: I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks. One common struggle I’ve uncovered A LOT is the fight to stand out when the online world has become so saturated. And here’s the thing—it is tough to stand out. I’m not going to sugar coat it. It can be incredibly frustrating. But I’m here to tell you—sometimes it’s not just about the strategies. Sometimes the key to getting noticed is all about...mindset. And this all starts with one simple truth about every successful entrepreneur... (2:15) So, in today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart. Tune in now. This episode is brought to you by: My incredible, and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here. Check out these highlights: Act like you’ve already nailed it. [5:01] How to cultivate a relentless soul. [8:45] Just how crowded is the playing field? A few stats. [10:16] Why you should dive deep into your DMs. [12:22] Are you a flip flopper? It’s time to get honest. [13:06] The importance of “closing loops,” especially with your team. [15:23] Are you a master at consistency? [16:28] Why you should tell true, gritty, messy stories about YOU. [20:36]

Walter Sterling has been in radio since he was 15. He worked for a suburban New Jersey station for minimum wage as an on-air DJ. He was one of the first talk show hosts on the FM band at stations in New York City and, as alter ego Walter Sabo, programmed and consulted enormously successful stations throughout the country. He and his colleagues introduced the format known as Adult Contemporary to NBC’s O&O FM’s.  He is the youngest Executive Vice President in the history of NBC and held executive positions at ABC, before becoming a top media consultant.  Sadly, he did not own the stations he created. As a result, he continues to work on the air promoting strange ideas and opinions. Biggest Takeaways You Don’t Want to Miss: - Where radio stacks up versus other media today. - What’s the biggest advantage radio has over TV and other media? - What’s the ‘next chapter’ for radio? - What’s been one of the biggest annoyances to Walters consulting clients, that you might want to emulate? - The one characteristic that Walter feels separates GREAT PD’s and GM’s from the also-rans. Complete show notes: http://www.brandwidthondemand.com

Today we talk to Mark Shaver, the owner of Buckhead Paws outside of Atlanta, GA about the importance of workers’ compensation.    Biggest Takeaways You Don’t Want To Miss: What is Workers’ Compensation? Basically, it is a way to help protect yourself and your employees in case of an accident. There is no coverage for […]

Biggest Takeaways You Don’t Want to Miss: In the past few years, as Facebook has evolved, I’ve begun to think about Facebook groups in a whole different way. I believe groups—and not pages—are the key to building the kind of communities that allow you to truly connect with and grow your audience. And it’s not just me! Many of my peers are having the same experience in discovering the incredible potential of Facebook groups. One superstar, in particular, is my friend Caitlin Bacher—who has grown her private FB group to more than 30,000 members in 3 years! Caitlin is with me today to answer the question I get asked all of the time with my students: How do I boost engagement in my Facebook groups when I’m starting from zero? Tune in to learn how to make Facebook groups one of your most effective social platforms! And Caitlin shares ALL, including the #1 mistake she sees entrepreneurs make with groups... [6:06] Yes, I know it sounds like things just got trickier with the Facebook algorithm and the announcement that Facebook is going to focus more on “meaningful social interactions.” But don’t panic! This is actually great news for those of you who are using (or want to use) Facebook groups for your business. There are so many options. From Facebook groups that are tied to your paid content, to free communities that are tied to your bigger messaging and brand. It all begins here. This episode is brought to you by: Master Class: How to Confidently Create Your First Profitable Course in 60 Days www.Amyporterfield.com/free Check out these highlights: Why Facebook groups and why someone would decide to do only Facebook groups? [4:14] The importance of getting really good at selling one thing first. [8:55] Everything you need to know about closed free groups. [17:57] Some of the best type of content you can create for your own communities. [28:00] What about Facebook groups created for paid courses? [34:01] Using an email series to boost engagement within your Facebook group. [37:08] How to use the group to help you solve for buyer’s remorse (for your paid content). [39:48]

Biggest Takeaways You Don’t Want to Miss: Yes, today’s topic may seem a bit off-brand for me, since to know me is to know that I love love love webinars. However, today I’m mixing things up to present a few different strategies to make money online. I STILL think webinars are the most powerful way you can drive your online business…but I wanted to share 5 ways to make money online that do not include a webinar training and that can set you up for bigger strategies to bring in bigger bucks. Not only am I dishing out several ways you can make money, but I’m also talking about the actual offers you can craft to then promote the strategies I’m sharing. I am a big believer in baby steps, and you may not be ready for webinars in your business—YET. So I’m going to talk about some simpler strategies you can use in your business until you’re ready to take the “webinar leap.” Let’s start making some money... Check out these highlights: How I started out with Facebook page reviews (and why). [6:12] The right time for creating customized plans for clients. [10:38] How to create customers for life. [13:50] Hear about my friend Tyler J. McCall’s success with online workshops. [15:40] The goldmine of done-for-you plug and play products. [26:10] How two friends from Tag Team Party Peeps put together a very successful email campaign. [33:46] Challenges that actually lead to sales. [39:55] How to successfully market your high-priced offers. [44:53] A can’t miss strategy using Facebook Live. [47:33]

Sheri Lynch is an award-winning broadcaster who fully expects to panic and be eaten first in the coming zombie apocalypse. A Philly native who was raised in a remote corner of northwestern Wyoming, you’d think she’d have a little more game when it comes to the undead. Especially since she’s carved out a unique career in the radio business, co-hosting the syndicated Bob & Sheri show, heard in 40-plus markets in the US, and around the world on the Armed Forces Radio Network. Sheri is also the author of two best-selling books and has a Master’s degree in social work. She puts that degree to use all day long, both in the studio and at home where she and husband Kevin lay claim to 8 or 9 kids, a small herd of dogs, and an entire battalion of cats. Biggest Takeaways You Don’t Want to Miss: The top 3 things a host must realize to build a loyal audience and the ONE THING to NEVER do! Why Sheri considers herself a "naturalized radio citizen", and if you're smart YOU WILL, too! The biggest FREE opportunity too many radio people are missing. Complete show notes: www.brandwidthondemand.com

Biggest Takeaways You Don’t Want to Miss: My dream was to knock it out of the park for my first launch. But to know me and my story is to know that it took me a few tries to get it right. Which is the case for MOST people. And that’s why I wanted to bring Michelle Evans on the show. Michelle is one of my very first students, and she’s here to share how she turned TWO complete launch failures into an astonishing success. I’ve got a feeling that for some of you, Michelle’s experiences of saving what seemed like a huge mess (including an ice-cold, 6% open-rate email list into a hit), is just what you need to hear. Michelle and I start at the very beginning (including how she transitioned from her 16-year corporate job at Microsoft to creating online courses). Michelle dives into all of the excruciating details of her two failed launches, and also what she did to turn it all around. I think you’ll get a lot out of the strategies, lessons and insights she’s sharing, including how she used my program Courses that Convert to make her own course dreams come true. Check out these highlights: Michelle and I reminisce about the moments we walked away from our corporate gigs. [4:58] The biggest hurdles Michelle faced in her path to online course-creation success. [11:02] How Michelle made time to create her course. [19:13] Mini-offers and how to use them to do your validation calls. [21:45] How sharing her struggles surprisingly interested her audience more than only sharing her successes. [26:58] Using quizzes to warm people up for your ultimate offer. [32:29] Tiger Time and protecting your time from you own business. [37:38]

If you’ve been wondering what you can do to make money from home?   This is the episode for you. Becoming a virtual assistant (VA) is the perfect way to make money and work as many or as few hours as you want.   Kayla talks about the ins and outs of VA work and how she earns $10,000 a month doing VA work. Biggest Takeaways You Don’t Want to Miss: Kayla was living paycheck to paycheck when she started her blog. How she thought online business was a scam in the beginning. She started earning extra money as a freelance writer and pivoted into a virtual assistant. How she turned her side hustle into a full-time business. The biggest VA jobs and how to get a VA job. I know first hand, so many online business owners need help.  There is no way for them to do it all and if they are doing that it’s hurting their growth.   They need help with social media, writing copy, creating graphics, podcast transcription, filtering all the emails, scheduling posts, invoicing clients and list goes on and on.   Check out these highlights: Kayla found online income reports and it changed her life. [2:43] How she started as a freelancer.  [3:40] She was asked to be a virtual assistant.  [4:15] What skills do you need to be a VA?  [5:40] How to get started and get your 1st client. [7:25] Resources, tools, and requirements to become a VA. [10:50] Asana for VAs. [12:40] Become a $10k VA. [14:12] $50 off promo code for Kayla’s course. [19:14] Links mentioned in this episode: 10kVA Course - Learn how to make a consistent $10,000 per month as a virtual assistant.   Use Promo Code Mommy50 to get $50 off for the Mommy’s Home Office Podcast listeners!

Biggest Takeaways You Don’t Want to Miss: Monica went from corporate desk job to stay at home mom to blogger to Facebook ads coach. How she pivoted her business from blogger to ads coach. When is your business ready to start running Facebook ads - Monica goes into details and What posts should you run ads to and how you get the best ROI for your money. Don’t be Facebook's low hanging fruit. It’s only good for Facebooks wallet, not yours. If you’ve been scared to run Facebook Ads or maybe you run ads now but you want to get lower CPCs, then listen up because Monica is demystifying Facebook ads for us in today’s episode.  You’re going to want to start running ads after hearing this conversation.   Check out these highlights: How Monica went from the corporate cubicle to stay at home mom. [2:28] Monica and her husband paid off $120,000 in debt.  [5:53] Pivoting your business and how to know it’s right.  [7:07] How Monica got super low cost per conversions with her Facebook ads. [8:05] When should you start running Facebook ads? [10:45] How should you use Facebook ads without wasting a lot of money? [12:13] Why shouldn’t I boost my post? [15:30] Flourish with Facebook Ads [18:30] 5 Questions You Should Ask Before You Spend Any Money on Facebook Ads - Free Guide [20:47] Links mentioned in this episode: Escape from Cubicle Nation - Book Flourish with Facebook Ads - Monica’s course. (use promo code Nichole50 to get $50 off) 5 Questions You Should Ask Before You Spend Any Money on Facebook Ads - Free Guide

Biggest Takeaways You Don’t Want to Miss: Keeping up with Facebook updates can (at times) feel like a full-time job. And if you’re not staying on top of everything that’s changing, you can feel like you’re stuck back in 2012. I’ve got you covered because today, my Facebook Ads sidekick and dancing machine (more about that in the episode!) Rick Mulready, is joining me to fill us in on some of the most recent, and relevant, updates on Facebook Ads. We’re talking everything from the Power Editor going away, to budget optimization, all the way to Messenger Ads. You can’t miss this goldmine of an episode—especially because Rick is introducing us to an amazing new feature to optimizing our budget and get more bang for our buck. If you’ve decided that this year is THE year to master Facebook ads, you cannot miss out on all the juicy details Rick has for us in today’s ep. Some of you know Rick from previous podcasts, and I love having him back because he’s always making sure you’re on top of your game with Facebook AND Instagram Ads. So let’s get started on the five must-areas Rick says you need to be aware of today. Check out these highlights: Where did Power Editor go? [4:51] How Facebook is updating the potential audience reach. [7:39] Should you keep your audiences separate? [10:40] Budget optimization at the Campaign Level: you want to be ready to optimize this update. [11:45] How to choose between manual and automatic bidding. [15:26] Customizing ads for different placements in both Facebook and Instagram (this one’s brand new). [19:01] Messenger Ads—why Rick thinks they will be BIG in 2018. [25:47] Cyber Monday’s billion-dollar payoff and why keeping the mobile user in mind is super important. [31:22]

Biggest Takeaways You Don’t Want to Miss: Marie Forleo is back to tell it like it is. Today she’s bringing three so-simple strategies that ANYONE can use to amp up their results this year. So no more “I’m never going to make enough money to quit my day job.” No more “My list is stuck at 900.” No more “I can’t connect with my audience.” So if you feel overwhelmed or overstretched or maybe, just maybe, like you’re drowning, this conversation is for you. Marie has this uncanny ability to help you uncover what’s truly holding you back from getting results and on this episode, you’ll be amazed to discover that all of the strategies we’re diving into today require more of you and less of all the tools and gizmos you think you need to succeed online. And if you let them, these strategies will free you up and open the door to a business you’ve been dreaming of. WARNING: This one is definitely an “ear-buds episode” (to wear around the kids); Marie’s breaking out the adult language. Check out these highlights: Why running faster and faster and faster and working harder and harder and harder (like a hamster) will not get you the results you want. [10:00] What it means to show the raw, real you. [12:02] How Marie shook up her longtime video show with a little sumthin’ called Marie Unplugged. [17:23] Do NOT spend a lot of money on that production! [20:46] A real unscripted moment Marie had on the streets of New York. [22:23] Our 24-hour challenge for you. [23:25] Forget Social and focus on THIS instead. [25:05] One of the most underrated and overlooked traits for creatives and entrepreneurs. [35:43] How Marie took her B-School refund rate from 19% to less than 2%. [40:31] Make sure to check out Marie’s FREE Video Training Series This is some of the best marketing training out there today (in my opinion!). In Video One Marie covers two burning questions: Where should I focus in my business? How do I know if I’m working on the right things for my business? Grab video one here now. Links I mentioned in this episode: Exploring B-School: 30 Days of Diving Into the Details For the third year in a row, I’m bringing back my free, 30-Day B-School Pop-up Facebook Group, where I will get laser-focused on my experience with Marie’s B-School program. I’ll share personal business-building stories of how I got where I am today, exclusive live video trainings, and a lot of insights of how I got the most out of B-School. You can request access here.

Biggest Takeaways You Don’t Want to Miss: 1.  My website it where you will find all this Sex! The Podcast www.sextalkwitherika.com  2. Contact me if you have questions or if you are a Washington State resident needing therapy. https://mentalandsexualhealth.com  3. In this episode, we talk about the state of sex education. Resources for sexuality and the statistics I referenced in today's episode: http://www.advocatesforyouth.org/publications/1487  https://www.colorado.gov/pacific/cdphe/cfpi-report  Great resource for all things sexuality and teens: http://www.scarleteen.com/  Subscribe & Rate and review!  Please and thank you!

Biggest Takeaways You Don’t Want to Miss: If I know one thing after running hundreds of webinars, it’s this: Connection on a webinar presentation is THE path to higher conversions. With that in mind, I wanted to show you three key strategies that may just surprise you—not because they are advanced, or radically different. They may be surprising to you because they are not the typical strategies you talk about when it comes to boosting webinar conversions. Which is EXACTLY why I wanted to share these three elements with you, so that you can focus on creating true, real touch points with your audience on your webinar, create those deeper connections, and ultimately see better conversions. As some of you might already know, I relaunched my List Builder’s Lab program with a series of live webinars. And every time I do a series of live webinars I always learn new strategies or walk away with aha moments about how to do things differently or have a bigger impact. And you know me: I’m holding nothing back. Including sharing an embarrassing story of how I blew off advice from Marie Forleo. So let’s dive in. Check out these highlights: The true path to higher conversions begins here. [2:12] How to get your webinar audience thinking “That’s totally me!” [4:58] The (strong) case for keeping the chat live and open. [8:35] What my team does during live chats to keep attendees engaged. [12:08] How to get the most out of your Q&A time. [14:50] Increasing the trust factor during every presentation. [17:45] Are you asking: At what point in my live webinar do I focus on selling? I’ve got answers. [19:10] The importance of reading between the lines and identifying what your audience SHOULD be asking. [20:18] This episode is brought to you by: Free Masterclass: How to Create Your Ultimate List Building Catch-up Plan

On Today’s Episode: Encryption is not the barrier to fight cyber-criminals. There are other solutions.  So today we are going to talk about the encryption debate. From time to time governments are discussing about banning encryption but Encryption is not the barrier to fight cyber-criminals. There are other solutions. Biggest Takeaways You Don’t Want to Miss: […]

Biggest Takeaways You Don’t Want to Miss: You KNOW you have to create “quality content” for your different outcomes—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you’ve got to think about by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce. When you start categorizing your content and just hone in on one or two things (versus the 30 things on your project plan!), you can do them much more effectively. With these pillars, I want you to know exactly what you’re focusing on for where you are in your business. No more second-guessing on what kind of content you need to engage your tribe, or build up to a promotion. I’ve put it all out there so you can take immediate action. Oh and by the way, it may surprise you to know that I will often spend more time and energy working on my free content than on my paid content. And there’s a solid why behind that. (19:33) Check out these highlights: How I create so much content in my business [00:38] The type of content that brings in my ideal customer avatars like bees to honey. [6:48] To freebie or not to freebie? (Or: How to know if my content will work best with a freebie?) [9:07] Content for the masses vs. content for your Tribe. [13:34] Who is social media content really for? [16:50] When to focus most of your content creation time into your free promo content. [19:33] The key lesson for creating paid course content. [25:10] The right time for paid bonus content. [27:45] Why I’m including paid relationship content in my six pillars (and what that even means!). [31:40] Here's the '6 Pillars SlideShare' I promised in this episode: www.amyporterfield.com/6pillars

Biggest Takeaways You Don’t Want to Miss: Criticism—it’s inevitable as an online marketer and business owner. As an entrepreneur I’ve come across my fair share. You’ll run into your own criticism at some point (if you haven’t already!) and yes, it may get uncomfortable. So I want you to be prepared for it. Today I’m sharing with you my three-point approach to dealing with criticism in a graceful way (and saving your sanity and overall well-being). In the end, it’s all about how you face it. With the right strategies you can actually turn criticism into something powerful (15:19) for you and your business. It can even change HOW you do business. When you are building your online business, you’re opening yourself up to a completely different world for feedback (in contrast to say, the corporate realm). And the fact is that total strangers may be giving you “input.” It can be daunting in the beginning, however if you can learn to face this feedback without taking it personal, then you will become that much stronger of an entrepreneur. Let’s check out those tips now. Check out these highlights: Trolls are the worst, and you have to learn to deal with them. But what about when it’s from your audience, your clients, your students? [5:17] That one time I tried to make up for a “mistake” with a disgruntled fan and how it went very, very wrong. [6:13] How two of my students handled a flood of negative comments… [12:16] Sometimes criticism can actually be really helpful- depending on the delivery. [15:50] What I actually learned after that horrible experience dealing with criticism (and what I do now). [16:44] What about when you want to give feedback? [17:56] This episode is brought to you by: Free Masterclass: The Ultimate List Building Catch-up Plan

The career Jill Strada has epitomized success programming today’s hit music Radio. After stops in markets like Orlando, Miami, Boston, New York now she’s back in Miami and with COX, as Director of Branding and Programming for HITS 97.3 and 99 JAMZ.  Biggest Takeaways You Don’t Want to Miss: Common traits of winning stations, companies and individual talent. Why winning can sometimes be harder than losing ─ and trap to avoid How to keep radio relevant to younger-skewing audiences, especially as tech continues to create new options. The most important key to coaching talent at any ANY level. Complete show notes: www.brandwidthondemand.com

Biggest Takeaways You Don’t Want to Miss: I don’t know it all. That’s an incredibly humbling thing to say, but it’s the truth. I don’t know everything about business, and in fact, I’ve got my share of blind spots. That’s exactly why I surround myself with incredible peers, so I can have a go-to resource to solve for business challenges and help make big decisions. And I think a great way to find that sounding board is through a mastermind. I know there are no real silver bullets in online business, but a good mastermind comes pretty darn close. I think it can make the difference between success and total failure for you as a business owner. So today I’m digging into masterminds— Why you should think about joining a mastermind How you know if you’re ready How to pick a great one Plus I’ll talk about a big decision I just made to join a mastermind for 2018, why I’m signing up, and who’s coming with me. By the way—if you know me, you know I’m always looking for inspiration. And a big thing about working with a mastermind is that the group members inspire you to take action, partly because you’re seeing them take action, and partly because you’re in this together, and want everyone to succeed. I’ll even share a specific example of how I inspired one member to get some serious things done for her business. (13:19) Check Out These Highlights: The many reasons to join a mastermind. [7:54] A really good mastermind has members that do this on a consistent basis. [9:00] How do you know when you are ready to join a mastermind? The criteria to consider. [14:17] Three steps to help you find the right mastermind for you. [19:51] The elements that are crucial for me in joining a peer group. [25:17] Your must nots are just as (if not more) important than your musts. Here’s why. [28:44] End cap: Let’s talk about money and masterminds. [34:26] This episode is brought to you by: Free Masterclass: The Ultimate List Building Catch-up Plan Mastermind/Group Coaching Resources: Jeff Walker’s Masterminds Jeff has two—a Launch Club and a Platinum group. Currently all spaces are full; for more information, email support@productlaunchformula.com. Brendon Burchard’s Masterminds (2 levels) Rick Mulready’s Accelerator Group Coaching Program The Course for Completion Mastermind (for course creators) *Note: At this time both of James Wedmore’s masterminds are full and therefore I am not linking to them in the show notes.

Biggest Takeaways You Don’t Want to Miss: Today, I’m going to make some confessions about my weaknesses in leadership. I’ve been thinking a lot about what it means to be a stellar leader, and ultimately, a VISIONARY. You’re going to hear me talk about the idea of being a visionary in this episode, and I’m also sharing my own mantra for 2018. Not only what it is, but also specifically how I came up with it, the questions I asked myself and how I plan on using this mantra to drive my year forward. Then I’m giving you an easy, three-step strategy (that I call my Three V’s) to embody your theme every year and move forward in the direction you want to go. (5:01) As you listen to me figure out what I really want to be as a leader I want you thinking about this for yourself, and how you can implement these three steps and transform your business in the next year. Being intentional about setting my vision for each year has shifted the way I think about my business, and I want the same for you! Let’s start to work those visionary muscles... Check out these highlights: See how one of my favorite TV characters inspired my theme. [1:54] How this all started with a simple quiz on an airplane ride. [6:58] One person I definitely look up to as the iconic visionary leader. [10:46] How to find your own visionary role model. [13:00] Being real and vulnerable doesn’t necessarily clash with being professional. [13:52] When your image online takes over your real-life identity. And how to prevent it. [17:38] How to actually manifest your vision. [21:22]

Biggest Takeaways You Don’t Want to Miss: If you’re anything like me, you love to see behind the curtain, to what’s really going on with successful entrepreneurs. Many of you have been asking me (for a while) to map out my day—what I plan to do, what I actually get done, how I use my time. Well I’m taking it one step further and talking through an entire WEEK. You’ll hear about my struggles. How I get into the flow. And when I couldn’t get it together. Oh, and the one podcast I’m obsessed with right now. The truth is, my processes and habits are a big part of what makes my business successful. I’ve got BIG chunks of time carved out where I can stay hyper-focused and get what might take another person weeks to do. And I know that many of my students want to do that too. So I’m hoping you’ll learn a little something about how to optimize your routine with this episode... Here’s How the Episode Breaks Down: I’ll start the week with my Sunday session. From there, each day I’ll check in during the Morning and talk about what the day is going to look like. Then I’ll check back in during the Evening to chat about what actually happened. Check Out These Highlights: My personal and professional goals for the week (including my battle with one food that makes me feel sick). [7:08] How I approach a new content project. [18:45] My workday shutdown ritual. [24:47] All about my co-working space and how it helps my business. [30:50] My quality time with the hubby, Hobie. [34:51] The 3 roles I play in my business. [38:06] My new favorite podcast featuring one of my business idols. [41:23] Jasmine Star and my first InstaLive. [43:00] Where I ended up at the end of of the week. [1:03:01]

Biggest Takeaways You Don’t Want to Miss: Today this dog lover (me!) is talking cat grooming—but it’s not what you think :). I’m highlighting cat grooming as the starting point of what has become a lucrative business empire for my student and new friend, Danelle German. Danelle started with one simple question (5:07) —and grew that focus to a business that now generates $12,000 a month on evergreen webinars ALONE. That’s not counting her speaking, curriculum deals, physical products and certification program. Danelle is here to teach us: If you really want to make money in this online marketing world, you need to drill down and serve a specific audience. You never know who you’re going to meet at live events, right? And I am so pleased that I got the opportunity to meet Danelle at a recent event, because she is the perfect example of starting small and scaling slowly and intelligently. (During today’s episode, you’re going to hear me say “genius” A LOT.) I encourage you to “listen beyond the cat grooming” and absorb how Danelle uncovered new opportunities to consistently build her business. Check Out These Highlights: The question that Danelle’s audience REALLY wanted answered. [5:29] How difficult it was to focus on a small niche like cat grooming (when starting out)... [7:37] Why you don’t need massive amounts of customers. [12:12] How Danelle was able to avoid any tough competition. [14:45] The secret element that made Danelle’s business so effective in the early days. [18:19] Why it’s crucial to shed light on the problems your audience faces. [19:24] How Danelle added a non-cat grooming audience to her repertoire. [22:33] And where she found them (so you can add your own sub-audience!). Danelle’s experience on how she used Webinars That Convert to lock in her success.[29:05] Why she switched to evergreen webinars. [32:30] The unbelievable show-up rate Danelle sees on her webinars. [34:43] How to find and nail your niche. [41:38] Danelle on the Value of Staying in Your Zone of Expertise: “If I am 100% confident in what I am talking about and what I am teaching and, ultimately, what I am selling to people, I am going to do a much better job. The further I get out of the scope of my area of expertise and skill set, that confidence begins to diminish. I keep it real tight around that skill set and that knowledge base and then grow from there.” —Danelle German, Online Marketing Entrepreneur, National Cat Groomers Institute

Biggest Takeaways You Don’t Want to Miss: This year I made a big decision to open up what is typically a B-School bonus event, and do two one-day live events for ALL of my students. There is something incredible about holding live events—the connections with your audience, the relationships you build, the amazing team building. Which is exactly WHY I wanted to go behind the scenes and share the big learnings, and a few misses. I know some of you are thinking about holding your own events, so I wanted to give you some steps to making sure you hold your own ultra-successful event. And for me, it all starts with the connecting opportunities. (18:02) So if you have been thinking about using events as a great upsell, or a VIP experience, or maybe a new revenue stream, you will want to listen in to all the takeaways from this episode. For each point I walk through, I made sure to provide a “take action” piece for you so you can immediately apply it to your own event planning. Let’s get started making events work for your business. By the Way… I mention Marie Forleo’s B-School and my over the top bonus package (with a free live event!) for those who signed up via my affiliate link. I rarely do live events so if you don’t want to miss it in 2018, click HERE to sign up for the wait list and get all the details once it launches. Check out these highlights: WHY I decided to open my events to all of my students. [2:18] The art of layering elements for a fabulous experience (in other words: gifts!). [7:39] The feeding frenzy I created—and how to get people to stay in the room and connect. [10:42] Thinking about inviting guest speakers? Check out these criteria to help you choose. [16:30] Why you should consider including a VIP experience.[20:00] There’s always room for improvement… [21:22] How to make Q&A time meaningful for everyone (and not have it drag on!). [23:35]

Biggest Takeaways You Don’t Want to Miss: At the end of 2016 it hit me: I was working for my business instead of my business working for me. Can I get an “AMEN”? So I had to make a BIG decision and explore an entire year of evergreen for my business this past year (2017) and limit my number of live launches. In the spirit of pure transparency, I’m looking back on how the year went, and putting it all out there for you: the good, the bad, the (at times) ugly so you know how I made this decision, how I executed, and what I learned from the entire process. And how proud I am of my “bold move.” Spoiler-alert for this episode: I thought my year of automation would be much easier than it was. I took a leap of faith, and now regret NONE of it. In fact, I’m a better leader and business owner because of it. Today I’ll break down the positive results, and some of the learnings along the way. To make it truly actionable, I have broken this episode into four parts: Part One: How I approached the year of automation [4:38] Part Two: What happened and the results [10:58] Part Three: What I learned [14:46] Part Four: How I plan to move forward [24:55] Check Out These Highlights: The original vision for going evergreen. [7:54] How long it REALLY took to get the funnels where I wanted them. [11:53] The factors that slowed us down in building the funnels. [14:45] How much the funnels ultimately generated for my business. [16:17] Why it’s not always about the money. [18:07] The things I didn’t love about my year of automation. [18:32] All about my recent launch of List Builder’s Lab. [20:20] Let’s talk about product fatigue for a minute. [21:15] My big “aha” about my Webinars That Convert program audience. [22:08]

Biggest Takeaways You Don’t Want to Miss: What IF instead of looking at Pinterest as just another Social Media platform, you saw it as a powerful search engine that can drive traffic for your business? That’s exactly why I invited my guest today—photographer, podcaster and savvy business woman Jenna Kutcher. Because she has experienced the kind of amazing impact Pinterest can have on your business—in fact, Pinterest is the platform that drives the MOST traffic to her site: More than 5,000 unique visitors every single month. (Yeah, I couldn’t believe it at first either!) Pinterest also (at times) gets a bad rap because it may not be the first site you think of to reach your core clients, which also couldn’t be more wrong. I think first and foremost, a mindset shift around Pinterest is in order, starting here. Yes, Pinterest can be THAT effective. And what I love about Jenna is that she holds nothing back. She’s the kind of gal that says what she’s thinking, or feeling, at any moment. I feel like this episode is in that same spirit—open, and raw. I think you’ll maybe change your mind about Pinterest, and find a new friend in Jenna. Check out these highlights: Why it’s so important to be vulnerable with your brand. [8:13] Should you care about your number of followers on Pinterest? [19:06] The first step you want to take with your Pinterest strategy. [21:35] How to look like you are active on Pinterest (and make the algorithm work for you!). [25:12] Proven ways to get the most mileage out of your content. [27:54] Jenna’s favorite Pinterest tool (for scheduling AND checking your links). [31:16] This one tip will guarantee you engagement on Pinterest. [35:11]

Biggest Takeaways You Don’t Want to Miss: It’s time to talk about your blog (or even your show notes for your podcast)—are you seeing the traction you really want? If not, today’s special guest has answers. I asked expert blogger Julie Solomon to come on the podcast and talk about what’s working, the mistakes bloggers make, and how to make sure you have a truly healthy blog. Spoiler alert: Julie doesn’t actually blog every week, which I found VERY intriguing... And you can find out exactly how often she DOES blog. Jump right into that part of our chat right here. [33:00] In the world of online marketing, all of the people I follow and look up to—and who I know are financially successful in their business—they all have a central hub where they create content on a weekly basis. And for most of them… it’s a blog. So look no further for the connection between blogging and having a thriving business. Now I want to make sure you are using the strategies that really get results (v. blogging to crickets)—and that’s where Julie is the master. Let’s start your makeover. Check Out These Highlights: Find out why Julie calls her blog “the headquarters”.  [12:17] Why it’s so important to know your avatar’s favorite Margarita flavor. [14:06] The five core values a great blog post stems from.  [19:22] Julie’s steps to stay consistent (it may not be what you think!) [23:13] The biggest mistakes bloggers make. [27:10] Julie’s favorite tools to promote her blog posts. [35:22] How to know if you have a “healthy” blog. [38:02] How your mom can help you optimize your blog. [41:53] Trigger words: what are they and how you can use them. [45:00]

Biggest Takeaways You Don’t Want to Miss: Rick Mulready is back to give the scoop on Social Media ads—but with a TWIST! We’re taking a break from Facebook ads (but don’t worry—much more to come as always on those!) and shining the light on his Social Media sister, Instagram. Now just because these two are related, don’t think one size fits all when it comes to working with these platforms. Rick and I walk through the nuances of the difference between the two (especially when it comes to imagery, videos and placement). Just in case you don’t think Instagram ads are worth for your business—keep in mind that there are 800 million Instagram users right now that are up for grabs. AND if that’s not enough, if you have a product or service, Instagram can be an incredibly powerful platform for you. Just take a listen to these stats that Rick throws out. [7:39] I gotta tell you, I love Instagram and feel that it’s a great time to grab your audience’s attention. So I’m shifting gears with Rick today so we can help you capitalize on the Insta Opportunity. I want you to dive in...and help me figure out the big question: Emoji or emoticons? A special Easter Egg for today’s episode: It turns out you DO need 10,000 followers in order to have the swipe up feature. (And on that same note, follow Rick on Instagram @rickmulready so he can get the followers he needs!) If you want to know what I’m talking about, check out our sidebar conversation on this.[21:00] And a few great Instagram examples (including that story ad I ran): Check out these highlights: Let’s start this off with WHO exactly is on Instagram (so you know if you should be there!). [3:20] What are the best days and times to post on Instagram? [5:00] Where and how to set up your ads (on Facebook and Instagram). [10:39] Which ad type would be best for your business and customers—and the parameters for each. [12:03] The big differences between Facebook and Instagram (Here’s a hint: you CAN’T just repurpose one for the other). [13:17] With Insta, do you have the same targeting possibilities as Facebook? [19:22] How to take advantage of story ads (and what happened after I ran my first one for my List Builders Lab promo). [22:10] Why you need to add text and emojis to your InstaStories. [28:16] How to choose the right objectives when creating your Instagram ad campaigns. [28:59]

Biggest Takeaways You Don’t Want to Miss: I’ve talked extensively about my epic fails with webinars—and I’ve also shared how I picked myself back up, practiced a ton—experimented—and just went for it. It wasn’t any different for my friend, video rockstar Luria Petrucci, who has an incredible webinar success story that you need to hear. I want this episode to inspire you to take action on your own webinars. Because if Luria can do it (and spend only $600 on Facebook ads in the process!), you can too. If you are a student of my Webinars That Convert program, this is the episode for YOU as Luria (a fellow student) highlights exactly which tips and insights worked well for her. And if you don’t have anything to sell yet, you can use the exact strategy Luria used to put an offer out there.  You may remember Luria from Episode 168 (The Easy Start Guide to Live Video), and I know I don’t usually bring guests back so quickly. But after hearing Luria’s story I knew you had to hear it too! So get ready. I really want you to take everything Luria learned to heart and think about how YOU can stretch yourself with webinars to get to the crazy results she proved weren’t so crazy after all. Also: Make sure you stay until the very end to learn how Luria kept her webinar attendees super engaged! And one thing I want you to take advantage of... If you are looking to up your webinar game, I have a must-see training where I take you behind the scenes of my actual webinar creation process: How to Create Your First Wildly Profitable Webinar (Even if You Don’t Have a List). That’s right, I literally open the gates wide open and show you all of my webinar creation secrets, including example after example of my own webinar strategies. I absolutely know this will be incredibly valuable for your own webinar creation process, so make sure to book a time to watch. Check out these highlights: Why Luria was skittish about doing webinars at first. [2:30] How “stealing” made Luria thousands of dollars on her webinar. [9:05] How to align your content with your offer. [11:14] Get a detailed walk-through of Luria’s amazing results after her webinar strategy overhaul (and a little mix-up with conversion rate numbers!). [17:30] Our big-game changer webinar strategy. [24:58] The best way to get your audience to connect with you on a deeper level and want to take the next step. [29:47] Struggling with your own webinars? Luria has a few final thoughts. [36:50]

Biggest Takeaways You Don’t Want to Miss: Time to hit the ground running for your 2018 planning. And I mean starting TODAY. This episode is meant to be your goal-setting workshop in a box—I’ve got everything you need to plan for 2018: How to do it, the questions to ask, and plenty of examples to inspire you to take action. If you have felt like in the last year you are flying by the seat of your pants, or you have been frustrated with your promotions, or you have no idea how you’re going to make money NEXT YEAR, then it’s time to listen up and take action. [1:15] By the way, the focus is on the first six months only, because you may want to repeat some of the success you saw in the first half of the year. I’m all about the rinse and repeat! Also: Opportunities will come your way, and I want you to have some flexibility in your planning for those. Rules of Engagement Upfront: I want you to take an entire day to do this process. I know, I know. No bellyaching. I don’t want you to feel rushed or pressured to get it done. Pick a “special spot” to do this. If you want extra credit, book out a hotel room or a co-working space. If you’re going to do this at home, promise me you’ll send everyone away so you have the space to create, focus and think. Don’t do this alone. Engage your virtual assistant or anyone on your team (either via Skype or fly them out!). I understand that you may be a “one-person show”—I encourage you to then find a friend or a peer that can be your sounding board. Grab a whiteboard or a big sticky board. You’ll need a space to put your notes. The freebie for this episode is EXACTLY WHAT YOU NEED TO PLAN: You’ll hear me map out this entire process on the episode. Then, when you are ready to do your own plan, grab the step-by-step cheat sheet so you can work through this process for your own business. With this worksheet, you’ll know exactly how to plan for your 2018. Check Out These Highlights: Why your “non-negotiables” are crucial to your business success. [9:48] The power of “declaring your number” and why it can drive your entire success for the New Year. [11:54] How to get clarity on the past so you can plan for the future. [13:32] The metrics you should come to the table with. [14:15] What to ask yourself when you calendar your big promotions—a.k.a “the fun stuff.” [18:43] Ways to make money in the next six months (to help get those creative juices flowing!). [19:52] Don’t make this one mistake when planning out your promotions! [27:38] Why you need white space between promotions. [30:45] How to not let FOMO take you down in your planning process. [34:58]

Biggest Takeaways You Don’t Want to Miss: Do you ever have that feeling like creating your content is taking over your life? That no matter what you do, you are dealing with your podcast, or your blog, or your video series EVERY SINGLE DAY? It shouldn’t be this way—and today I have your solution: It’s called Mega-Batching (an idea sparked by Michael Hyatt) and it has transformed the way I deliver this podcast. I’m going to walk you through, layer by layer, how I create at least six episodes at a time with my team so you can take advantage of this time- and sanity-saving process. It will also help you fall back in love with creating content (especially if you have had a falling out!) Not to mention that once you focus on this strategy, you will have the time to spend on Your Business Wish List and experience that white space to be truly creative. Now if you’re thinking—this seems like too much work, I don’t know if I can handle this. Trust me, I get it. However, as a business owner, I don’t want you to get bogged down on details that don’t serve you. I want you to have the freedom and flexibility to focus on things that will really move the needle in your business. And I promise that mega-batching will help you get there. Check Out These Highlights: The 5 sessions I use for each batch. [9:35] How I break up the recording of my podcast. [13:38] Some of my favorite aspects of mega-batching. [16:41] Tweaks I want to make for the future with this system. [18:58] What I have planned for the podcast in 2018. [19:43] Two final thoughts to help you start your own mega-batching efforts. [21:17]

Biggest Takeaways You Don’t Want to Miss: There’s more to running a business than just steps and strategies. You’ve got to master your inner game: your core beliefs and thoughts. There’s a big (and all-too prevalent) myth when it comes to your time and money: That the secret to success is to work hard and hustle. [6:47] No one is exempt from dealing with money issues. So it’s time to face them. “We gotta talk about money.” That’s what my dear friend and mindset maven James Wedmore said when I told him I wanted him back on the show to talk entrepreneurial mindset. James and I both think that money is a huge block when it comes to your business. So today I want to chat about some of the beliefs or blind spots that just might be holding you back from finding real success for your business. Do me a favor and just see if they feel true for you… Check out these highlights: The real 80/20 percent split when it comes to being an entrepreneur. [7:52] We all have a relationship with money just like we all have a relationship with our mom, dad, spouse, friends, etc. [10:08] One of my biggest money (limiting) beliefs, which stems from my childhood. [12:46] Contrary to popular belief, money does not come from effort. [14:22] Why  believing in abundance is an absolute for entrepreneurs like us. [15:48] The easiest way to create new beliefs. [20:02] How to get “passionately curious” and “play the scientist role.” [21:58] This is WHY you really want things in life. [26:17] A few ways to practice the power of gratitude. [30:27] Final money mindset shifts from James. [32:57]

Biggest Takeaways You Don’t Want to Miss: On today’s episode I’m going to walk you through seven collaborations that I’ve done over the years that range from my very first time collaborating, and even feeling a little shy (but learning so much!) all the way to collaborations with some of the biggest names in online marketing. I’m giving you the inside scoop into how those actually came to be, and some of the lessons I learned from each of these amazing experiences. And here’s a BIG note to remember: The key to successful collaborations is found within your relationship with the person – not on what that person can do for you or what you can do for him or her. [13:24] I know this from experience: Building your business for the long term is much easier when you can find peers and collaborators that you can build amazing relationships with. When you’re first starting out and you may not have much of a list or presence, you want to find collaborations that can help you find an audience for your business. So I hope you enjoy as I walk through my own experiences, and how I cultivated some of the best business relationships I have to this day. The freebie for this episode is SO GOOD: I’ve got the Top 10 questions you should ask YOURSELF if you’re considering any collaboration. It’s a checklist of sorts, where I talk about the criteria I personally use when I think about partnering with someone. If you get honest with these questions, you will save yourself a lot of stress and potential “business heartache” - it’s a thing, trust me. Download it here and run through them the next time you’re thinking about a collaboration. Check out these highlights: Collaboration #1: My very “first time”: how I went in, what I learned from it and what I wish I’d done differently [4:14] Collaboration #2: When and how I learned the real special ingredient for collaborations (here’s a hint: it’s all about trust) [9:50] Collaboration #3: How I landed a key influencer [15:37] Collaboration #4: The most successful affiliate marketing relationship I’ve ever had. (Spoiler alert: It’s all about B-School with Marie Forleo!) [20:50] Collaboration #5: How I moved things into the real world (think small live event) with a weekend workshop collaboration [24:42] Collaboration #6: I get asked all of the time about adding guest experts inside of your paid course…here’s a full explanation of what I typically do, with Jasmine Star as my shining example [32:24] Collaboration #7: And I just couldn’t leave this one out… If you’ve ever wondered how Rick Mulready and I started working together, maybe you’d like to hear about the coffee date I didn’t really want to go to. [39:10]

Biggest Takeaways You Don’t Want to Miss: Right at this moment you should be thinking about your list building efforts. I want you borderline obsessed with list-building! This episode is key to your obsession, as today you’re getting every single one of my tested and tried tips and tricks for list building. List building starts with a great idea for a lead magnet, and a great idea for a lead magnet always starts with your ideal customer avatar. And there is ONE big question I ask when I'm thinking about my ideal customer avatar. [6:14] There’s a new player in the list building game that’s getting off-the-charts results. It’s VIDEO and when done right, it will boost your list growth—it’s all how you use it—and that’s part of today’s episode. I know I’ve talked about list-building many times before, but here’s the thing: list building—when done right—can dramatically change your business (I should know, since it completely changed mine). So I want you to listen, then take immediate action of one or two of the strategies I mention. Stay tuned for a NEW, FREE and LIVE webinar with yours truly ;-) This is a training I’m doing by myself, and LIVE: “The Ultimate List-Building Catch-Up Plan.” If you’ve ever felt behind in your list building, I’m going to show you how to get caught up quickly in terms of what to do inside your business to create a list-building foundation that can run on autopilot. Check out these highlights: How to come up with a great idea for a lead magnet. [5:08] How to embrace video when it comes to list building. [10:06] Confirmation emails—there’s so much more you can do with them! [17:25] The right strategy for your nurture sequence. [21:33] How calls-to-actions can make all of the difference with your campaigns. [24:45] The tools I use (and how I use them) for my own list building. [27:05] How and why I link my original free content to my list-building efforts. [40:11] The Ultimate List Building Catch-Up Plan: My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm)

Biggest Takeaways You Don’t Want to Miss: Being productive is really not about “getting things done” and MORE about doing what’s inside your desire zone. You’ve got your big “time savers” like productivity software, your smartphone, your hacks—but how is that all working out for you? These “resources” are actually cutting into your time! You can transform your entire routine by defining your Ideal Week [26:39] (I know because I did it!). There are four rituals you need to set yourself up for success. My guess is you are doing maybe one or two of these (at best) right now. So let’s UP your game. What if you stopped telling yourself you needed to be more productive, and instead, focused on being free—to focus, be present, spontaneous, to do nothing. I know, kind of crazy, right? But that’s EXACTLY what my very special guest, Michael Hyatt, and I tackle today. A quick bonus for listening: I wanted you to see how the Ideal Week exercise (listen here to understand the concept of an Ideal Week) is working for me, including my morning and workday rituals. Click play below to watch how I am now planning out my week. You’ll want to check out Michael’s new training: So many times you are doing things in the name of “productivity” that are actually making you feel more overwhelmed and discouraged. I want you to start making real progress and feel in control. Michael will talk all about that and more in his free training, “The 7 Deadly Sins of Productivity: The Hidden Habits Undermining Your Performance (And How to Change Them).” Sign up here for free before it’s too late! Check out these podcast highlights: You want to live your life in ONE out of four zones. [5:42] How to provide a “positive no.” [12:22] Tips to automate tasks (beyond just using technology).  [15:44] How to really structure your morning routine. [16:22] The first step to optimizing delegation that so many miss. [22:22] Your different “stage times” and how to allocate time for each. [26:51] The power of “batching your meetings” to create more white space. [27:22]