Podcasts about social strategy

A CMO Confidential Interview with Joe Gagliese, Co-Founder and CEO at Viral Nation, a full-service digital and social agency. Joe discusses the concept of social as "the people's media," details why he believes "discovery begins with social" and outlines how brands might think about becoming "social centered." Key topics include:Why social has become a prerequisite for certain categoriesQuestions to ask your social agencyWhy measurement is still a bit of an Achilles heelHow to think of social as a living organism which works in concert with the rest of your marketingTune in to hear why social is so important for autos and thoughts on reading Marcus Aurelius.⏱️ Chapters01:12 - Introduction to CMO Confidential01:42 - Introducing Joe Gagliese02:46 - Defining "Social First"05:40 - Social Strategy as a Behavioral System08:03 - The Prerequisite of Radical Transparency12:11 - Transitioning to a Social-First Organization15:03 - Maintaining Authenticity with Creators17:33 - Steps to Develop a Social-First Strategy20:20 - Determining Brand Readiness22:01 - Measuring Social Performance and Conversion25:18 - Five Questions to Ask Social Agencies28:28 - Common Mistakes in Social Marketing30:10 - Practical Advice and Closing RemarksThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kat O'Leary works with brands and executives on social media strategy and execution, primarily using thought leadership to drive growth.She is the founder of Knockout Creative and currently serves as a Professor of Social Strategy & Management. Prior to founding her company, Kat spent five years on the social media team at McKinsey, ultimately serving as Head of Social Media Strategy. She later became a VP at Scale, where she managed social accounts for large global organizations across industries and advised C-suite executives on strategic social media initiatives.Kat holds an MBA from the Tuck School of Business at Dartmouth and a BA from the University of Notre Dame.Website: Knockout CreativeInstagram: @katolearyInstagram: @knockoutcreative.comSupport the showIf you would like to get involved with The Wider Lens, you can review sponsorship and contribution options here, as well as become a member here.Remember to stay safe and keep your creative juices flowing!---Tech/Project Management Tools (*these are affiliate links)Buzzsprout*Airtable*17hats*ZoomPodcast Mic*

We are doing something a little new and exciting this summer!! This episode is part of our Summer Replay Series. ☀️ Where we're bringing back some of the most downloaded, most shared, and most impactful episodes in The Level Up with Lacey Podcast history. These are the conversations that sparked huge breakthroughs, major mindset shifts, and BIG lightbulb moments for salon owners everywhere… and this one is absolutely worth revisiting.Your stylists want full books… but they're refusing to market themselves… If you're constantly reminding your commission team to post on social media, share openings, take photos, make reels, or simply show up online… this episode is for YOU.Because here's the truth:In 2026, social media is no longer optional for hairstylists. It's part of the job.In this episode, we're talking about: ✨ What to do when stylists say they “hate social media” ✨ How to stop feeling like you have to babysit grown adults ✨ The difference between being overwhelmed vs. unwilling ✨ Why unclear expectations create frustrated salon owners ✨ How to create a culture where marketing is NORMAL ✨ The hard conversation: are they actually the right fit for your team?We're also unpacking the constant excuses: “I don't know what to post.” “I don't like being on camera.” “I don't want to feel salesy.”Are those valid struggles? Sometimes.But are they also keeping stylists broke and dependent Absolutely.This episode is a little ranty, a little tough love, and VERY necessary for salon owners trying to build a team of stylists who actually take ownership of their growth.Because building your clientele is part of being a professional stylist now. Period.

Watch or listen to episode 321 of the Digital and Social Media Sports Podcast, in which Neil chatted with Elijah Burke, Head of Social at Dirty Mo Media, and previously social media management and strategy at Roush Fenway Keselowski Racing (RFK) and Chip Ganassi Racing. Elijah discusses what makes NASCAR social a unique corner of the sports space, including the driver vs. team brand dynamic, what makes content go viral on a race team account, sponsor activation, fan development in NASCAR, and more.

The bar for good content just got higher…and most brands aren't ready. Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what's actually changing in social media AND what still separates great brands from everyone else. With 15+ years in social, Jack shares a candid look at how the industry has evolved - from the early days of “figuring it out” to today's AI-powered content explosion - and why most brands are getting strategy completely wrong. They dive into the biggest misconception in social right now: confusing content with strategy. While everyone is chasing trends and pumping out posts, the brands that win are the ones building real emotional connections, original ideas, and repeatable creative systems. Jack also shares real campaign breakdowns (including ones from Dunkin and Adobe) to show how the best brands turn simple ideas into viral, high-impact content. If you want to build a brand that actually stands out on social in 2026, this episode gives you the blueprint. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Jack: LinkedIn: https://www.linkedin.com/in/jackappleby/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of the Higher Ed AV Podcast, Joe Way launches the first installment of a six-part series focused on failure, reinvention, leadership, and personal brand building. Joined by longtime friend Raul Cabrera, president of Miguel Studios in Fort Worth, Texas, Joe goes back to his early Texas days to reflect on a business venture that did not go as planned and the lessons that came from it. What unfolds is an honest conversation about risk, entrepreneurship, accountability, resilience, and how some of life's hardest setbacks become the very things that shape future success.Joe and Raul revisit how they first met through dance lessons, how that relationship evolved into a business opportunity, and what it was like to be part of an ambitious concept that was simply ahead of its time. From there, the conversation moves into the realities of leadership, including the weight of making decisions that affect other people's lives, the importance of transparency during difficult times, and the growth that comes from owning your mistakes instead of hiding them. Raul also shares how his own path through ministry, marketing, and entrepreneurship led him to content creation and digital strategy, offering practical insight for anyone looking to build a brand and tell their story more effectively.This episode is both deeply personal and highly practical. It is a conversation about what happens when your biggest failures become your greatest teachers, and why leaders who are willing to own their shortcomings often earn the deepest trust. It also sets the tone for the rest of the series, which will continue exploring Joe's journey, the people who shaped it, and the lessons that can help others step into advocacy, confidence, and platform-building for themselves. In this episode: Joe kicks off a new six-part series centered on failure, growth, and self-advocacyRaul Cabrera joins the show to reflect on Joe's early Texas chapter A look back at an ambitious business concept that failed, and why Lessons on leadership, risk tolerance, and the cost of hiding hard truths Why accountability in the moment can strengthen trust and team cultureReflections on ministry, calling, burnout, and life transitionsRaul's journey into digital marketing, social media strategy, and content creationWhy YouTube and TikTok matter for personal brand buildingA fun rapid round featuring college traditions, food, In-N-Out, and social media advice About the guest:Raul Cabrera is the president of Miguel Studios in Fort Worth, Texas, a content studio and digital marketing company that helps organizations with content creation, social media management, and digital strategy. His career path has spanned hospitality, ministry, marketing, and entrepreneurship, giving him a unique perspective on leadership, communication, and building something from the ground up.Connect with Raul Cabrera and Miguel Studios:LinkedIn: https://www.linkedin.com/in/raulmiguelcabrera/Instagram: https://www.instagram.com/_raul_cab/Miguel Studios Web: https://miguelstudios.comMiguel Studios Instagram: https://www.instagram.com/miguelstudiosfw/Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://linkedin.com/in/josiahwayX (Formerly Twitter): https://www.x.com/josiahwayInstagram: https://www.instagram.com/josiahway

Kari Klebba reveals the moment Milton realized their usual enrollment reminders weren't landing - and the unexpected shift that changed their results.You'll hear the simple “event-style” concept they used to make 4K/kindergarten enrollment feel exciting and why it sparked attention well beyond the classroom.Kari breaks down what her community consistently responds to (and what they scroll past), including a few small creative choices that made a big difference. She also shares the tools she uses!Wondering how to pull off kid-focused content without chaos (or complaints)? Kari shares the behind-the-scenes approach that keeps it smooth, repeatable, and parent-friendly.SPECIAL GUESTKari KlebbaCommunications, Community Outreach, and Safety CoordinatorSchool District of Milton, WisconsinEmail: klebbak@milton.k12.wi.us Website: https://www.milton.k12.wi.us Facebook: https://www.facebook.com/SchDistofMilton Instagram: https://www.instagram.com/milton_school_district USEFUL INFORMATIONOriginal 4K Signing Day PostSigning Day Reel from Last Year (most viewed Reel)Cha Cha Slide Reel4K FlyerVanHalen Jump into 4K ReelSaved a Seat Reel4K Orientation Event CoverStatic 4K Orientation Post on FacebookOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Watch or listen to episode 317 of the Digital and Social Media Sports podcast in which Neil chatted with Jaelyn Arndt, Associate Director of Communications – Social Media for the NCAA. Jaelyn discusses the NCAA’s social media strategy and how she and her team are building and evolving the brand across platforms. She breaks down … Continue reading Episode 317: Jaelyn Arndt on the NCAA’s Social Strategy, Storytelling Across Divisions, the Proud Auntie Voice, March Madness, and More

Marketing powerhouse Genevieve DeVille reveals how to build social strategies that don't just grow audiences—they create true fandoms. Drawing from her work on Dungeons & Dragons experiences and hit titles like TRANSFORMERS: Tactical Arena and LEGO Brawls, she shares how smart brands stand out, win attention, and turn communities into loyal superfans.Learn more about GenevieveLearn more about usJoin the next episode of the Indie Game Guildhall LIVE every Wednesday at 12pm EST on our Discord channel to answer your own burning questions and be immortalized in the recordings.

Stop us if you've heard this one before: “It's B2B, so it needs to be professional.” While that usually translates to “boring,” Kassandra Quinn, Social Media Strategist at ModSquad, is here to debunk the myth that B2B has to be stiff. With over a decade of experience across B2C and B2B, Kassandra has mastered the art of bringing "people-first" energy to the corporate feed.In this episode, Kassandra dives into why the most successful B2B strategies mirror B2C mindsets by remembering there is always a human on the other side of the screen. She shares how ModSquad uses humor, like their "CX Nightmares" Halloween campaign featuring "ghosted customers", to build genuine trust and relatability. We also tackle the evolving world of B2B influencer marketing; Kassandra explains why the "practitioner-influencer" is the new gold standard for building authority within niche communities.Whether you're struggling to speak to multiple personas or trying to navigate a complex buyer journey, Kassandra offers a masterclass in keeping the "social" in social media. She breaks down how to create content that stretches across the entire funnel and why aligning with your demand gen team is critical for translating customer pain points into thumb-stopping posts.Hot Topics:How to bring B2C energy into B2B content (without losing credibility)What B2B influencer marketing really looks like today, and how to do it rightA simple checklist for deciding if a trend is worth jumping onHow to create social content that works across the entire B2B funnel

We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Landale to look at this year's Winter Olympics as a case study in the new world of influence. Hosted on Acast. See acast.com/privacy for more information.

Your customers are still on social media—but how they engage is changing fast. In this episode of Get Digital Marketing Results, we take a look at new research about platform usage, video content, and private messaging trends that are reshaping what a smart social strategy looks like in 2026. You'll learn: Why YouTube now matters more than ever (across all age groups) How to start using video—without a big setup or production team What the shift from comments to DMs means for your calls-to-action Why a single helpful video can work across multiple platforms 3 things to try this week to align your strategy with where your customers actually are The best strategy is simple: be helpful, be visible, and make it easy for people to respond. Learn more → https://www.delosinc.com/episode430 

Many brands are too focused on current tactics, and they get too myopic and lose sight of the broader goal. It is not about chasing any type of en vogue content style. It is about understanding the bigger goal, and then banking wins that are in service of that goal.

Does the future of media lie within the past?Eric Jackman thinks so.He's an Executive Producer at Uncrowned (a media organization that partners with Yahoo! Sports), a co-host of my favorite podcast, "The Ariel Helwani Show," a former social media manager at ESPN and Vox Media, and he's also a past colleague of mine.And for the last five years, he's joined a podcast with me at the end of the year to discuss the media trends that unfolded throughout the year, as well as to forecast what's to come.In the first (and only) Zoom interview of the year, Eric (known online as NewYorkRic) joins me to discuss why creators are going all in on IRL events, Netflix's takeover of the entertainment industry, the rise of video podcasting, the flaws in the "Seacoast Stories" social media strategy, deploying targeted ads, winning strategies for Instagram, Facebook, TikTok, & LinkedIn, and much more.CHAPTERS:The demand for IRL events (00:00)Why social media is destined to return to its original state (06:50)The rise of video podcasting & Netflix's takeover (09:56)Social media advice for 2026 (16:45)SPONSORS: Sage Portsmouth & investment advisor David Higgins (22:25)How to make more shareable content (25:20)The Seacoast Stories social strategy (35:25)The death of the follower (44:32)Substack & LinkedIn (48:14)UPCOMING EVENTS:Seacoast Stories Dinner Club is taking over Newburyport, MA, on Wednesday, January 7 at 6:30 p.m.! ⁠⁠Book your seat here⁠⁠ to make new friends.SPONSORS:⁠Sage Portsmouth⁠: Portsmouth's newest luxury condominiums are here ... and they're a steal! From now through 12/31, 20+ select units are available with BIG discounts. Prices start at $429,900. ⁠Inquire here.⁠To get started on a path toward better financial investment, email our friend David Higgins ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠david.higgins@wellsfargoadvisors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! He's a Portsmouth legend, and you won't regret it.Investment and insurance products are Not Insured by the FDIC or Any Federal Government Agency, Not a Deposit or Other Obligation of, or Guaranteed by, the Bank or Any Bank Affiliate, Subject to Investment Risks, Including Possible Loss of the Principal Amount Invested.Investment products and services are offered through Wells Fargo Clearing Services (WFCS), LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company. WFCS uses the trade name Wells Fargo Advisors. 1 North Jefferson, St. Louis, MO 63103.

Join Ashley as she speaks with Khrista Boster, Chief Marketing Officer at Woodlawn Health, on why so many hospital social media strategies fall flat and how rural hospitals can build trust through human, story-driven content. Together they unpack Khrista's "baby of the month" campaign, getting buy-in from leadership and frontline staff, and turning compliance-heavy environments into powerful engines for authentic patient connection.

The holidays are coming… and so is the flood of content.

Jason Lewis shares how a parent's social media praise turned into a powerful story of school choice—and proof that our storytelling work truly makes a difference.Learn how Jason's student-led Instagram takeovers not only boost engagement but also help build leadership skills and résumé-worthy experiences for students.Discover how Jason's summer scavenger hunt turned quiet months into a community-building social media win.Feeling stuck? Jason's journey from TV to school PR shows the value of starting small, gaining trust, and being bold with creative ideas.SPECIAL GUESTJason LewisCommunications SpecialistWalled Lake Consolidated Schools, MichiganEmail: jasonlewis@wlcsd.org X: @JasonLewis_tvWebsite: https://www.wlcsd.org Facebook: https://www.facebook.com/wlcsd Instagram: https://www.instagram.com/walledlkschools/ X: https://x.com/WalledLkSchools LinkedIn: https://www.linkedin.com/company/walled-lake-consolidated-schools YouTube: https://www.youtube.com/channel/UCHZPd3JtrmoakLAHVUbeiMA USEFUL INFORMATIONSocial Media Hub for Walled Lake Consolidated Schools2025 Golden Gribble - Best Contest Award 2024 Golden Gribble - Best Student Takeover - Direct link to Bella's takeoverOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg The creator economy is experiencing its biggest shift since social media began, moving from follower-chasing to genuine community building as AI democratizes content creation. Viral success in 2025 isn't about gaming algorithms—it's about understanding human psychology. Brendan Kane, author of One Million Followers, joins us to talk about success on social platforms. Plus: Nvidia is eyeing a big investment and Splenda's parent company buys SlimFast. Join our host Jon Weigell as he takes you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Wanna watch this episode on YouTube? https://lnk.to/oxsURDRS Thank You For Listening to The Hustle Daily Show. Don't forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues. The Hustle Daily Show is a part of Hubspot Media, produced by Darren Clarke, edited by Robert Hartwig with help from Alfred Schulz.

This week's episode is a little different. A couple of weeks ago, I hosted a four-part live training series called 'Social Media for Video People' with my friends over at Ecamm. We spent an entire week breaking down how creators can save time, use smarter tools, and show up with confidence on video. And since this last workshop fell right on my normal Friday slot, I decided to bring you along for the ride.In this session, we tackled one of the biggest questions creators wrestle with: where should I be posting my videos, and how can I stand out once I do? We dug into the strengths of different platforms, how to think about repurposing content without burning out, and the little things that make your videos thumb-stopping in a crowded feed. If you weren't able to join us live, this replay gives you the full training so you can apply the same strategies right away. And if you'd like to catch the other three workshop days, covering planning, creation, and promotion, you can watch them all over on my YouTube channel.Key TakeawaysInstagram vs. TikTok vs. YouTube Shorts: Each has a different culture. Learn how to shape your video so it feels at home on the platform.Stop the scroll: Strong visuals, bold captions, and clear hooks are what grab attention in the first few seconds.Double up with email + social: Social brings people in, but email keeps them connected. Pair them for bigger impact.Growth without burnout: Build systems and repurpose smartly so you're consistent without running yourself ragged.ResourcesWorkshop Replays on YouTube:Day 1: Social Strategy for Video CreatorsDay 2: How to Use AI for Video Graphics & Social ContentDay 3: AI for Editing & Repurposing Video Like a ProCheck out Conor Brown at VacationKingdoms.comGrab some popcorn and visit Katie's personal podcast: TheVHSClubPod.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing...

In this episode of The Responsive Lab, hosts Carly Berna and Scott Holthaus sit down with Brynne Krispin, founder of Cause Fokus, to talk about the power of an empathy-driven social strategy and how nonprofits can use content and platforms like LinkedIn and Instagram to foster trust, connection, and long-term donor retention. Brynne brings a decade of nonprofit social media experience — including her time at IJM — and explains how she pivoted toward empathy-based storytelling after realizing traditional tactics weren't cutting it. She shares how activating the personal profiles of nonprofit leaders, using emotional storytelling even when limited by privacy, and showing up with consistency can all work together to increase engagement and deepen donor loyalty. Claim your special listener discount on Brynne's brand-new ebook, Read the Room: Why Empathy is the Secret Sauce in Successful Branding. Get 50% off with the code VIRTUOUS here. Download the ebook Learn more about Cause Fokus Connect with Brynne on LinkedIn Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Fame Is The New Currency: Why Attention Is Worth More Than Money - Brian Rose of London Real with Sheeraz Hasan   Watch The Full Episode: http://londonreal.tv/hasan    

Fame Is The New Currency: Why Attention Is Worth More Than Money - Brian Rose of London Real with Sheeraz Hasan   Watch The Full Episode: http://londonreal.tv/hasan    

Mindsets matter more than metrics. In episode two of The Media Lift Effect, Eve Young returns with Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack how brands can apply the model across audience, creative, media, and measurement.  From auditing assets to making use of AI tools like AudienceGPT, this episode shows how to build strategy around real behaviour, not outdated personas. Creative becomes your targeting, organic becomes your testbed, and measurement becomes the bridge between brand and performance.  If you want a social strategy that works with the algorithm, not against it — this is where to start. 

Send us a textYou know it's gonna be a good one when Amy Nelson is in the building—and this month's Ask Amy is no exception.We dive into the chaos of summer mom life, building a business with limited time, how to actually create content that works and doesn't suck up your soul, and why you don't need to be an AI expert—you just need to know how to ask a good question.We also end up breaking down Jeff Bezos' $50 million wedding, the billionaire class, and what it says about the state of the world. So yeah—consider this one a little business, a little dystopia, a little pop culture, and a whole lot of real talk.This episode is for anyone trying to keep their head on straight while building something that matters—especially in a world that feels completely upside down.We talk about:Content strategy that actually saves you timeWhy reposting is your secret weaponHow to approach AI without losing your mindJeff Bezos' wedding (yep, we went there)Billionaires, relevance, and staying grounded in your valuesLet me know what hits. And if you've got a question for Amy, slide into my DMs or shoot me an email at keri@thekericroftshow.com

What's working right now on social for Etsy How to turn casual followers into paying customers The best types of posts to build trust and drive traffic Why 2025 requires a different approach (and how to stay ahead) Watch on Youtube - https://youtu.be/PjDegtUvsV0

Reema Mitra is the VP Group Director and Interim Head of Social Strategy at Digitas, where she leads national strategy across clients and capabilities. Known for scaling brands through culture-forward, insight-led creativity, she has spent the last two decades guiding beauty-focused CPG giants, tech brands and entertainment companies through digital transformation. Reema's background spans both agency and in-house leadership, including VP roles at EssenceMediacom (Google) and TodayTix, and Head of Social at HUGE NY. She's helmed award-winning work like Dove's Real Beauty Sketches at Edelman and Webby-recognized campaigns at TodayTix. Passionate about social impact and all things futures, she's especially focused on where the influencer and creator economy is headed. Reema holds a master's in Innovation from Goldsmiths, University of London, and lives in Brooklyn with her fiancée, their charismatic mutt Crumpet, and rambunctious kitten Nero.

The Head of Instagram answers questions on his weekly Ask Me Anything, then I break them down and give my opinions (which no one asked for). Today's questions and answers have a lot of good info about reach, editing a post after it's made, and includes some feature suggestions. Links:

Send me a message The 2-Step Social Strategy That Actually Gets ClientsMost agents treat social media like it's all one thing, not the separate tools they should be using at different times. Which is why it's not working.In this episode, I break down the two-step system I teach from stage that consistently helps agents turn followers into clients. You'll finally understand the difference between the type of content that attracts new leads… and the kind that builds trust so they actually hire you. Most of you are posting the right stuff in the wrong places. Let's fix that.Whether you're brand new to content or you're posting every day with zero results, this will change how you show up on social and help you stop leaving deals on the table.***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less. Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY

How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling, community conversations, and industry voices to connect with today's learners. From launching content series like Next Pulse at Nexford University to shaping market strategies with startup agility, Jermaine shows how higher ed marketers can think big, take risks and challenge the status quo. Full Episode Details  Jermaine joins host Zontee Hou on this episode of Social Pros to explore how marketing in higher education can be reimagined by leaning into authenticity, community, and social influence. Jermaine and Zontee discuss how today's students aren't just looking for facts, they're also looking for real voices they trust and want to see themselves in the stories being shared. Whether it's through expert-led content like Nexford's Next Pulse series or conversations in online forums, Jermaine shows how the most powerful messages come from relatable, human experiences. He also shares how his time at Uber shaped his fast-moving, test-and-learn mindset, and why marketers should stay open to bold ideas— even late in the quarter. When entering new markets, Jermaine emphasizes the value of doing the groundwork: understanding your audience, and building a smart media mix that puts your message in the right places. It's not about being perfect; it's about being real, being thoughtful, and being ready to take a few smart risks, because that's where breakthrough moments happen. In This Episode: 1:55 -   Disrupting the traditional space of higher ed marketing 6:27 -   Building a unique brand voice in the higher ed space  8:45 - How Jermaine's team has catered to non-traditional learners 11:51 -   How to identify core customers  15:39 - How Jermaine thinks about data collection and customer research as an ongoing practice  18:52 -  Using AI in the traditionally AI-adverse higher ed space, and how AI can help marketers in this moment  23:59 - Tapping into communities, social groups and others influencing prospective students  29:22 - Lessons from Uber, and what higher ed can learn from the startup world 31:48 - Solving problems when moving into a new marketing space 37:16 - Jermaine's advice for aspiring social pros Resources: Connect with Jermaine on LinkedIn Follow EJST Marketing on LinkedIn   Visit SocialPros.com for more insights from your favorite social media marketers.

Scott welcomed Annie Dietrich in studio to dive deep into the world of social media for financial advisors, uncovering strategies to optimize your personal and professional presence in the digital realm. With insights on authentic storytelling, engagement-driven content, and the importance of a social media cadence, this conversation is perfect for advisors ready to elevate their brand and connect with their community.Annie Dietrich is a seasoned Social Media Strategist and Founder of AC Social. With over 8 years of experience in the ever-evolving world of social media, Annie has established herself as a leading expert in helping businesses and entrepreneurs build their brand, grow their community, and drive sales.As a Certified Meta Manager and Advertising Specialist, Annie has earned recognition for her expertise in social media campaign management and advertising. Through AC Social, Annie offers personalized social media coaching, strategy, and management services designed to help businesses and entrepreneurs build their brand, grow their community, and drive sales. Annie's mission is to empower her clients with the knowledge and tools they need to succeed in the ever-changing world of social media. In this episode you will learn the following: Insights into the evolving landscape of social media, emphasizing the importance of authenticity and engagement in building a brand presence for financial advisors.Key strategies discussed include understanding competition for inspiration, creating a social media cadence, staying relevant with industry trends, crafting engagement-driven and shareable content, and leveraging authentic storytelling to build trust and credibility.The importance of video content and metrics, advising financial advisors to focus on engagement, shares, and watch time rather than likes or follower counts, to effectively harness social media for business growth. Connect with Scott on LinkedInConnect with Annie on LinkedInFor more on The Optimized Advisor Podcast click here  Follow us on LinkedInFollow us on InstagramFollow us on Facebook **This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com Optimized Insurance Planning

We're coming to you live from Permissionless! We cover Polymarket's resurgence and cultural relevance, PumpFun's consumer-driven strategy and funding ambitions, and the evolving role of trading bots and prosumer apps. We also explore CEX onchain strategies, Robinhood's approach to crypto, and how IPO trends may reshape the industry's capital markets. Thanks for tuning in! As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice. -- Katana is a DeFi-first chain built for deep liquidity and high yield. No empty emissions, just real yield and sequencer fees routed back to DeFi users.  Pre-deposit now: Earn high APRs with Turtle Club https://app.turtle.club/campaigns/katana or spin the wheel with Katana Krates https://app.katana.network/krates -- Ledger, the global leader in digital asset security, proudly sponsors 0xResearch! As Ledger celebrates 10 years of securing 20% of global crypto, it remains the top choice for securing your assets. Buy a LEDGER™ device now and build confidently, knowing your precious tokens are safe. Buy now on https://shop.ledger.com/?r=1da180a5de00. -- Marinade is the premier staking delegation platform on Solana, bringing billions in liquidity and security to the Solana network, and connecting SOL holders to the best staking rates.  Since launching in 2021, Marinade has expanded their suite of products to provide solutions for both DeFi users and TradFi, including liquid and native staking, as well as direct enterprise integrations.  To learn more about Marinade, follow the link below: https://marinade.finance/?utm_source=blockworks&utm_medium=partnerships&utm_campaign=podcast  -- Follow Dan: https://x.com/smyyguy Follow Ryan: https://x.com/_ryanrconnor Follow Danny: https://x.com/defi_kay_ Follow Boccaccio: https://x.com/salveboccaccio Follow Blockworks Research: https://x.com/blockworksres Subscribe on YouTube: https://bit.ly/3foDS38 Subscribe on Apple: https://apple.co/3SNhUEt Subscribe on Spotify: https://spoti.fi/3NlP1hA Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ Join the 0xResearch Telegram group: https://t.me/+z0H6y2bS-dllODVh -- Timestamps: (0:00) Introduction (0:52) Polymarket's New Raise (9:51) Ads (Katana & Legder) (10:28) PumpFun's Social Strategy (19:30) Ads (Katana & Legder) (20:35) Trading Bots & Prosumer Apps (27:31) PUMPs Impact on Solana (32:03) Marinade Ad (32:35) CEX Onchain Product Offerings (41:58) Dunk Boccaccio and Danny -- Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place Blockworks Research: https://www.blockworksresearch.com/ Free Daily Newsletter: https://blockworks.co/newsletter -- Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Danny, and our guests may hold positions in the companies, funds, or projects discussed.

Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James' spray tan. 00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It07:20 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

In this episode of the Etsy Seller Success podcast, host Dylan Jahraus is joined by Jesse Kay, founder of Vyber Media, a performance marketing agency working with leading 8- and 9-figure e-commerce brands.Jesse shares his journey from podcasting in high school to running a powerhouse agency—and reveals the exact strategies that fast-track growth through email, SMS, social media, and influencer partnerships.If you're trying to get more eyeballs on your listings, boost sales, or run smarter marketing without a full team—this episode is a must-listen.In this episode, we cover:[01:00] Jesse's Entrepreneurial Start & Launching Vyber Media[02:30] Where to Focus in 2025: Organic vs Paid, Social Virality[04:00] Why Email Still Works: Campaigns, Automations & Revenue[07:15] SMS Marketing: 2-Step Opt-ins & Retargeting Tips[10:10] Social Strategy: TikTok, Reels, Shorts & Influencer Playbook[15:50] AI for E-Commerce Growth: Smarter Data, Better ResultsAbout Jesse Kay:Jesse Kay is the founder of Vyber Media, a full-service marketing agency helping e-commerce and financial brands scale with email, SMS, creative, and performance strategy. With deep experience across lifecycle marketing and social, Jesse brings results-backed growth to every stage of the customer journey.

Get ready to ditch the guilt and feel empowered in your social life! I'm diving into why social situations challenge our health goals — and more importantly, how you can navigate them with confidence, grace, and a little humor. From mirror neurons and decision fatigue to hormonal shifts, I unpack why it's so hard to resist that extra glass of wine or the chips at the party — and remind you, you're not broken, you're just human. Together, we'll explore practical tools like “if-then” planning, reframing self-talk, using empowering phrases, and even power posing to help you feel strong, not stressed, in any social setting. Whether you're heading into a summer packed with BBQs, vacations, and celebrations or just want to feel more in control at dinner with friends, this conversation is packed with strategies to help you stay intentional without missing out. You'll walk away feeling seen, supported, and ready to tackle your next gathering with clarity and self-compassion. ✨ Action items for listeners: Practice “if-then” planning before events to stay grounded Shift your inner dialogue to “I'm choosing” instead of “I can't” Invite friends and family into your health journey — connection matters Use visualization and power poses to boost your confidence Remember: sometimes, choosing the treat is the empowered choice! Get Weekly Health Tips:  thrivehealthcoachllc.com Let's Connect:@‌ashleythrivehealthcoach or via email: ashley@thrivehealthcoachingllc.com Podcast Produced by Virtually You!

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social media landscape  Why there's still value in organic social content  How verification can address concerns around trust, authenticity and misinformation  What brands and advertisers should prioritise when planning their social strategies 

Dakota Lowe is an award-winning social strategist with nearly a decade of experience helping brands break through with innovative digital storytelling. As VP of Social Strategy at Edelman, Dakota leads social engagement for iconic names across CPG, e-commerce, and food with an emphasis on their earned-centric campaigns—including Degree, Dove, Hellmann's, and Mars.Previously at GSD&M, Dakota modernized Fruit of the Loom's social presence, including launching the TikTok with 150% month-over-month growth and 10M+ views, and secured the agency's first TikTok AOR with Stanley, leading all social creative outputs.Recognized by AdAge, Adweek, Fast Company, the Clio Awards, the Webby Awards, and (of course) the Shorty Awards, Dakota's work has earned various industry honors. With a passion for mentorship and a deep understanding of digital culture, Dakota thrives on helping brands break through the noise—always ready to connect, strategize, and cheer you on (just don't ask for free deodorant). You can find her on LinkedIn and Substack.

In this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for today's dynamic advertising landscape. Dr. Selber, affectionately known as Dr. K, shares her extensive experience spanning education and high-profile agency work. The discussion highlights the integration of critical thinking, real-time industry connections, and the unique challenges and opportunities of teaching advertising in the US-Mexico border region. The episode also explores innovative ways to bridge students with industry through remote internships, mentorship programs, and real-world projects.Guest:⁠⁠⁠ ⁠⁠ Dr. Kimberly Selber, University of Texas Rio Grande Valley Professor, Graduate Program Director; Dean of Community EngagementProducer:⁠⁠⁠Rolf Ruiz⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠LERMA/⁠⁠⁠Host:⁠⁠⁠Francisco Cardenas⁠⁠⁠, Principal of Digital and Social Strategy at ⁠⁠⁠LERMA/⁠⁠⁠Music: Rolf Ruiz

What if you could book dream clients without having to post on Instagram every day? In this episode, I'm breaking down how blogging can help you book more photography clients consistently—and the best part? Once a blog post is done, it's DONE. This is a long-term marketing strategy that works for you while you sleep.Instagram is great for visibility, but your blog is where the real magic happens. It's where clients find you through Google, get to know your work, and book you directly—without the extra hoops. Plus, your website is the strongest reflection of your brand (and if you're struggling with that, check out LightsCameraBrand.com).Here's what I cover:What SEO actually is and how it helps clients find you Why blogging individual sessions beats having one gallery pageReal examples of how my posts from 6 years ago still bring in inquiries todayThe tools I use to make blogging easyHow to make blog posts SEO-friendly without being techy or spending hours on themIf you're ready to stop stressing about social media and start thinking long-term, this episode is for you.Download the free blog tool guide: https://jessicawhitaker.myflodesk.com/blog Business Basics Course: ⁠⁠https://www.jessicawhitaker.co/businessbasics⁠⁠Lights, Camera, Brand Photography Branding Course: ⁠⁠https://www.lightscamerabrand.com/⁠Narrative Blog Tool: https://www.jessicawhitaker.co/photography-blog-tool 10% off Squarespace: https://squarespace.com/jessicawhitaker Email list episode: https://open.spotify.com/episode/5DIZ8DJ7065fsrr8zxvNLT?si=4TcDTziyRROEGosC37okZQ SEO episode: https://open.spotify.com/episode/0SwLmqwyiGwRfdJ2EwggE4?si=ZOJ9GjzzSqyrwQCGC6yw0Q What's Next:Follow me on Insta: ⁠⁠⁠⁠⁠⁠https://instagram.com/jessicawhitaker⁠⁠⁠⁠⁠⁠Join the Facebook group: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildandbloomjessicawhitaker⁠⁠⁠⁠⁠

Ever feel like social media is a full-time job you never signed up for?

In this episode of Loud and Clear, host Francisco Cárdenas interviews Cairo Kenan Marsh, an experienced advertising professional and founder of the agency relativ*. The conversation covers Cairo's journey from working at major agencies like DDB and FCB to starting his own agency in Japan. They discuss the allure of the advertising industry, the competitive nature of pitching for new business, and the need for more love and respect within the industry. The discussion also delves into the evolving agency model, the importance of building long-term consumer relationships, and the potential future of value-based pricing in advertising. Cairo emphasizes the significance of understanding and solving fundamental business and human problems rather than chasing the latest trends. This episode is a deep dive into the complexities and opportunities within the advertising world.Guest:⁠⁠ Cairo Kenan Marsh, Founder & Executive Partner at relativ*Producer:⁠⁠Rolf Ruiz⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠LERMA/⁠⁠Host:⁠⁠Francisco Cardenas⁠⁠, Principal of Digital and Social Strategy at ⁠⁠LERMA/⁠⁠Music: Rolf Ruiz

Are you tired of pouring energy into content creation, only to be ignored by social media algorithms? YES. Does it feel like solely relying on social media to market your business might be a mistake? YES. Then consider a low-social strategy that captures the attention of your ideal clients.  In this episode we learn: - why website conversion matters to business and how to improve it - ways to bring more visitors to your website - how to turn your portfolio into a powerful lead magnet - 4 templated emails to generate leads Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

What if you could plan an entire month of content in just two hours—without the endless scrolling or overthinking? In 2025, content planning is so much easier when you use AI + a smart repurposing strategy to do the heavy lifting for you.In this episode of Beyond the Algorithm, we're breaking down:✅ The exact process I use to map out a month of content FAST✅ How to plan content around ONE revenue goal per month for more sales✅ The ‘One and Done' method to repurpose content effortlessly✅ How AI (like Notion AI & ChatGPT-4) can help brainstorm and streamline your content✅ Meet Clara—your AI-powered content assistant inside Anti-Social School!CONNECT WITH HOLLY:

Is Your Social Strategy Future-Proof? With TikTok's uncertain future and new platforms emerging, diversification is key. VP Social Strategy & Content Amanda Sarver and COO Jen Renehan dive into the power of owned media, the rise of influencers, and how brands can stay ahead of shifting trends. Plus, a look at AI's impact on content […]

Join Francisco Cardenas as he interviews Kathy Hines, a second-time guest and global brand strategist, on this episode of Loud and Clear. Kathy shares her perspective on howempathy and human connection are crucial for successful marketing. She emphasizes that while the label ofDEI is important, companies should focus on creating an inclusive work culture where employees feel motivated and valued. Kathy also highlights the importance of agility and adaptability in today's rapidly changing world. She discusses the importance of asking the right questions and reframing the problem to be solved. Kathy shares insights into how organizations can develop robust strategic plans and align their product, sales, and marketing efforts for success. The episode also explores the concept of "pre-loved" goods and the importance of community impact in business.Guest:⁠Kathy Hines⁠,Founder and Chief Marketing Officer, Blu Moon LtdProducer:⁠Rolf Ruiz⁠, Digital Strategist, Creative Technologist & Agricultor at⁠LERMA/⁠Host:⁠Francisco Cardenas⁠, Principal of Digital and Social Strategy at⁠LERMA/⁠Music: Rolf Ruiz

Football clubs' social output is a different ball game to traditional B2C brands. As one of the world's most beloved, Manchester City must both use its channels to please die-hard fans whilst enticing the emerging. In this episode, City's head of social media and international content, Paul Handler, tells us what makes their fans tick and how their strategy facilitates that. Expect to learn how to convert passion into engagement, why leveraging your content archive is crucial, and how to proactively keep a reactive mindset.    Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.  

Want to know why the word “social media manager” might have a bad taste in your mouth? Maybe you have spent a ton of money, energy and time on one, only for it to not “work” in your mind. Here is the thing, when you hire someone for help with your social, it is important to know what to ask. As the saying goes, “How can you hire someone If you don't know what you need?” This is a powerful thought and can transform how you think. Can you go from being wired to think transactionally to focusing on the value of what having deeper, more meaningful connections can mean for your business? In this episode I get the pleasure of interviewing Robert Courtney Collins, a man who is truly redefining branding and what actual strategy and success on social means. He is also the creator of the largest “social creator” conference called Creator Con. This was an interview I have sought out for years. Knowing that someone else sees and views social the way I do and has also BEEN there like I have. We started in the streets of figuring it out, and now were here. Connect with Robert:IG: https://www.instagram.com/robertcourtneycollins/Facebook: https://www.facebook.com/robertcourtney1980 Connect with Michelle:Website: https://bermanmediapd.com/Instagram @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me!Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group!

This episode is brought to you by Fatty15. Have you ever wondered why we often think others like us less than they actually do? In this episode, we explore this fascinating topic with award-winning science writer David Robson. We dive into the psychological phenomenon known as the "liking gap" and unpack why we underestimate our likability after initial conversations. Drawing from philosophy, neuroscience, and psychology, David reveals actionable strategies to break down these mental barriers and enhance our social interactions. We also delve into the impact of modern distractions like technology on our ability to connect meaningfully. We also examine the heavy toll that secrets, especially in the context of LGBTQ+ experiences, can take on our mental and physical health. Through self-reflection and forgiveness, we can lighten our emotional load and foster more genuine connections.  ----- In this episode we discuss... (00:00) Building Better Relationships (08:28) Embracing Vulnerability and Self-Compassion (10:30) Cultivating Openness and Vulnerability (15:14) Overcoming the Liking Gap (24:39) Authentic Connection Through Spontaneity (30:36) Navigating Conversations With Self-Absorbed Individuals (35:03) The Weight of Secrets (39:17) Exploring Secrets and Self-Reflection (47:22) Diminishing Returns in Expressiveness (51:59) The Power of Forgiveness in Relationships ----- Episode resources: Save an additional 15% on C15:0 essential fatty acids with code EVERFORWARD at https://www.Fatty15.com/everforward  Watch and subscribe on YouTube Learn more at DavidRobson.me

Casa Amor is Casa Among and there is SO MUCH tea this week that Nikki & Brie Love Island USA Social Ambassador to called up Cely Vazquez for a little help spilling it all! Cely is the perfect guest for Spill the Tea this week. She was on season 2 of Love Island USA so she has incredible insight into all things Love Island and she's been catching up with this season's Islanders in Fiji all summer.  Nikki, Brie, and Cely all have a lot to say about the behavior of the men in Casa Amor this week. Especially Aaron, Rob, and Kordell. Cely is especially disappointed in how things wend down with Kordell and connects some dots with Daia when some old Twitter activity resurfaced.  The scandalous breakdown of Aaron and Kaylor shocked the entire world and all three women have a lot to say about the way things played out for everyone and the jaw-dropping moment when Rob brought Daniella back to the Villa.  The Recoupling Ceremony was intense and what Kenny did surprised Brie, while Josiah's breakfast move was a huge Love Island no-no for Nikki.  All of this is leading up to a highly anticipated Movie Night that will be a must-watch on television.   Because she's the Love Island USA Social Media Ambassador, Nikki & Brie play Social Strategy with Cely, a game where she has to pick who she'd Follow, DM, and Mute and there are some TOUGH choices that she has to make.  Spill the Tea with Nikki & Brie closes out with a few calls to the voicemail line at 833-GARCIA2! Michelle from California cried when seeing what happened between Aaron and Kaylor at Casa Amor, and Gary from New York wants to see one Islander off the show, but all three ladies are big fans of this OG Islander and don't want to see her go anywhere. Leave Nikki & Brie a message at 833-Garcia2!Be sure to look for Nikki & Brie joining Maura on Aftersun and catch up on this season of Love Island USA streaming now on Peacock! Follow Love Island USA on InstagramFollow Cely on Instagram In partnership with ITV Call Nikki & Brie at 833-GARCIA2 and leave a voicemail! Follow Nikki & Brie on Instagram and send Nikki & Brie a message on Threads! To watch exclusive videos of this week's episode, follow The Nikki & Brie Show on YouTube, Facebook, and TikTok! You can also catch The Nikki & Brie Show on SiriusXM Stars 109!

Social networks are monsters when it comes to brand awareness. Whether you're posting a text-only post on LinkedIn, a carousel on Instagram, or going live on TikTok, all these platforms have their strengths. The biggest reason I'm such a big fan of social for building brand awareness is because it's FREE. On today's episode of the GaryVee Audio Experience, I'm sharing a recent hangout Hawk virtual event. The Hangout Hawk is 1 of 32 Access Token characters a part of the VeeFriends universe. This is a redeemable token that allows the token-holder to unlock unique experiences with myself. On this call, we talk with the holders about everything from finding your niche and building a brand to Social Strategies and digital collectibles. I hope you guys enjoy this one! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message