Podcasts about Radio Ink

From writing a regular article in Radio Ink magazine to a weekly outbound memo to free clinics, Roy H. Williams created a marketing school like no other. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick in business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Travis Crawford Ad] Dave Young: Welcome back to the Empire Builders Podcast, Dave Young here alongside Stephen Semple. And Stephen has just told me what the topic for today's episode is and well, I have some thoughts. Stephen Semple: I sure hope so. Dave Young: So we're going to talk about Wizard Academy, we've mentioned it quite a few times on the podcast and I don't know that it falls into the pantheon of super empire type brands, but the things that Wizard Academy teaches have definitely helped some businesses achieve at least some local empire status in the growth of their business. Well, thank you for making this one of the topics. Stephen Semple: Yeah, and part of the reason why I wanted as one of the topics is first of all, we've referred to it a lot and so we might as well let people know what the heck this thing is that we refer to you work there, I'm a major donor there, taught there a few times, been a student there a lot of times. And the thing I find incredible is, look, it's not a big school. When you go to do a class, it's not a hundred people, it's small classes it's like 18 people. But when I was there last, when I taught the course there with Matthew Burns and Gary Bernier, we had people from the Czech Republic, we had somebody from Australia. I've been there where there's been people from Central America and South America. When you go and there's people that are from around the world coming to this little place, it fits it to a degree because it tells us how special this place is. So let's talk a little bit about the specialness of it and the origin of it. Dave Young: I love it. Yeah. So origin-wise, man, I'll go back to my origin and my first exposure to Roy Williams who founded Wizard Academy. I was managing my family's small market radio stations in Nebraska starting in the mid eighties and in the radio broadcasting world, there are national groups like the National Association of Broadcasters, the Radio Advertising Bureau, and there's only ever been a handful of privately held industry publications that focused entirely on the radio broadcast industry. One of those is a magazine called Radio Ink, and it's not INC like incorporated it's Radio Ink as in printers ink, I-N-K. And started by a guy named Eric Rhoades, and I'm not sure how he and Roy first met, and by the way, Roy's got a hilarious story about Eric Rhoades dad speaking of empire building. We'll save that for another time. But Roy started writing a column for Radio Ink in the nineties, and the column was just, Hey, here's some things that you ought to consider when you're writing ads for businesses and you're in the radio business, or here are some tips for radio salespeople to sell more long form kind of schedules. And so I'd been reading those, you'd go to the post office once a month and there'd be the Radio Ink in the mail and it was always exciting because it was great writing, it was one of the few pieces of industry focused Journalism that was really engaging if you were in the radio business and Roy's column was always the first thing I looked at. And at some point he started doing the Monday morning memo and I think promoted it in the Radio Ink article. Hey, if you want, subscribe to The Monday Morning Memo send us a fax at this number.

We are truly excited and honored to have Chad Rufer on this month's episode of Trailblazers. Chad discovered his passion for music during his teenage years while involved with his high school's radio station, KWDM. At just sixteen, he landed his first real radio job hosting a Saturday night “Party Song” show on KLYF in Des Moines, IA, while also anchoring news for its sister station, WHO-AM.   With over 30 years of radio experience, Chad has risen from weekend on-air talent to Vice President of Programming for one of the most respected radio groups in the industry. His expertise has earned him recognition as one of the "Best Program Directors in America" by Radio Ink in 2019, 2021, 2022, and 2023, as well as being named one of Country Radio's Top Program Directors in 2023 and 2024.

“I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you're leveraging your audio platform. It should be as good a quality, and people should invest in, and not have it be an afterthought. If you think about what people invest in personal branding and visual branding aesthetics, website branding and then, oh, ‘I want to start a podcast.' And they never even consider that that's an extension of all of that other investment that you've made.” – Traci DeForge This episode's guest is the founder of Produce Your Podcast, an award-winning full-service production and marketing agency, and is recognized as an international podcast expert, sought-after speaker, and media contributor. She's the creator of the Podcast Management Academy, the industry's only certified podcast manager training program, and co-founder of the Podcast Professionals Association. She's also the co-host of the Ask Brien radio show on KHTS AM & FM in Los Angeles and has been featured on all three major networks along with CNN, CTV, American Express OPEN, and Radio INK, and is a member of the Rolling Stone Culture Council. Her name is Traci DeForge, and if you're looking to take your podcast to the next level, you'll want to hear what she has to say about it. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:01) – The Love of AudioWe start things off with a look back at Traci's childhood memories of sound, from calling Dial-a-Prayer to hear stories over the phone to listening to to the radio under the covers at night. “I used to sleep with an AM transmitter radio under my pillow listening to ghost stories,” she recalls, “and when my friends would come over for slumber parties. I would create these elaborate radio shows.” She tells us about how developing her first podcast in 2015 helped inspire her to create Produce Your Podcast. “There are going to be some other busy consultants and business owners,” she explains, “who are going to want to have podcasts, but they're not going to want to do everything it takes to have it be a broadcast that represents the quality of their brand. And so that's when Produce Your Podcast was born.”(0:11:01) - The Power of Audio BrandingOur conversation turns to the differences between audio and video productions, and why just ripping the audio from a video production might not cut it in podcasting.“If you don't really understand the true power of audio and audio branding,” Traci notes, “then you could get lost in thinking that ‘I'm just going to do a video podcast or video recording,' or even a video webinar to a degree, ‘and I'm just going to grab the audio off of that.'” We discuss how the audio production works to bring the imagery to life for listeners, and how a podcast lacking that connection can leave its listeners cold. “That can be the point where an audience could fracture from you,” she adds, “because they don't feel connected to the conversation. So they may stay through that conversation

In May 2023, Lee Harris joined the NewsNation cable news network, owned by Nexstar Media Group, as Director of Integrated Operations. For those in the New York Tri-State area, Harris' name and voice are very familiar, as he spent more than three decades as a news anchor at "1010 WINS." This makes him pretty knowledgeable about both the radio and TV industries, and it is this knowledge that has led him to take the role of moderator for the Executive Super Session, sponsored by ABC Audio, at Forecast 2025, presented by Radio Ink and the Radio + Television Business Report.To learn more about what's in store for Forecast attendees and about Harris's first year at NewsNation, RBR+TVBR Editor-in-Chief Adam R Jacobson welcomes Harris to the InFOCUS Podcast, presented by dot.FM.

On this episode of Chachi Loves Everybody, Chachi talks to Steve Jones about:Growing up in Flushing, Queens, and getting involved in journalism and true crime at a young age while listening to police scannersCalling nightclubs as an intern at WPIX and doing mornings at WLIR after several station flipsJoining ABC radio, the challenges of working at a national news network, and the acquisition of ABC by DisneyThe transition from ABC News to Skyview NetworksNavigating the changing news industryThe importance of supporting independent content creatorsThe Impact of journalism in today's media landscapeThe value of mentors and the life-changing work of the Broadcasters Foundation of AmericaABOUT THIS EPISODE'S GUEST: As President and Chief Executive Officer of Skyview Networks, Steve Jones is responsible with leading Skyview's growth as a sales and technology company serving the broadcast radio and digital audio industries. Since joining Skyview Networks in April 2019.  Jones has led Skyview's expansion from 5,000 radio station relationships to more than 12,500.  These new business relationships range across news, weather, sports and music programming heard by millions of listeners who are prized by America's top advertisers.Previously, at The Walt Disney Company, Jones served as Vice President and General Manager for ABC Radio leading strategic planning, business development, programming and operations for ABC-branded audio content—covering news, entertainment, lifestyle and sports. During this period, ABC News Radio received dozens of awards for excellence in journalism and was the most listened to commercial radio service in America. With Jones in this role, Disney/ABC entered into a partnership with Skyview Networks in 2014 to create a stand-alone audio business for ABC News.Jones first joined ABC News as a writer in 1986 and was an early digital leader as Vice President of Programming and Operations for ABCNEWS.com, where he oversaw all content and production. During this time, Jones launched the first regularly scheduled webcast by a network, oversaw the launch of interactive web programming and co-produced ABC's online millennium coverage along with other special event programming. Under Jones' leadership, the ABCNEWS.com team won multiple awards including an Edward R. Murrow Award for “Best Network News” website and a Peabody Award for ABCNEWS.com's coverage of the 2001 terror attacks. Before his many roles inside ABC, Jones also worked as a radio newscaster, disc jockey, and television reporter.Throughout his career, Jones has been honored with multiple awards and recognized for his accomplishments. As a writer and producer for ABC News, his work won two Writers Guild of America (WGA) Awards and an Overseas Press Club Award. Additionally, he has been included on Radio Ink's annual “40 Most Powerful” broadcast executives list (2017, 2018, 2023), named “News Executive of the Year” twice by Radio & Records (2005, 2007), received the Ward L. Quaal Leadership Award from the Broadcasters Foundation of America (2017) and the First Amendment Service Award from the Radio Television News Directors Foundation (2017).Jones is a 2010 Columbia University Graduate School of Journalism Fellow in the Sulzberger Executive Leadership Program and often speaks about media strategy for the audio business. He is on the Board of Directors for the Broadcasters Foundation of America and is on the Board of Trustees at Adelphi University, from which he possesses an undergraduate degree.ABOUT THE PODCAST: Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.PEOPLE MENTIONED:Andrew KalbPeter JenningsLacey PetersonJohn OgleAlex HayesHilly CrystalMark SimoneRush LimbaughSean HannityAlan CombsRay WhiteDennis McNamaraJim KerrMeg GriffinVin ScelsaDennis McNamaraJoan JettBilly IdolKurt LoderBen ManilaLarry the DuckSeymour SteinHoward SternNancy AbramsonBob WaughDonna DonnaMel KarmazinFareed SuleimanJay ThomasRobin WilliamsChip CipollaRobin QuiversGary Delabate Pat EvansTim McCarthyScott HermanMerrilee CoxABOUT BENZTOWN: Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world- class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America's Fastest-Growing Privately Held Companies. With studios in Los Angeles and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown's Audio Architecture is one of the only commercial libraries that is built exclusively for radio spots to provide the right music for radio commercials. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Flashback, Top 10 Now & Then, Hey, Morton, StudioTexter, The Rooster Show Prep, and AmeriCountry. Benztown + McVay Media Podcast Networks produces and markets premium podcasts including: IEX: Boxes and Lines and Molecular Moments.Web: benztown.comFacebook: facebook.com/benztownradioTwitter: @benztownradioLinkedIn: linkedin.com/company/benztownInstagram: instagram.com/benztownradio Enjoyed this episode of Chachi Loves Everybody? Let us know by leaving a review!

EPISODE SUMMARY: Curtis LeGeyt is the president and CEO of the National Association of Broadcasters. He shares how his background in business, politics and law has shaped his career in broadcasting and discusses the challenges and opportunities broadcasters face in Washington, D.C.On this episode of Chachi Loves Everybody, Chachi talks to Curtis LeGeyt about:How his passion for journalism, public service and politics led him to Cornell University Law School and Capitol HillHis experience working on the Obama Campaign and the Senate Judiciary CommitteeThe value of over-preparation and confidence in your workBecoming President and CEO of NABNAB's advocacy efforts, including coordinating with local stations, policymakers and the public to ensure the availability and quality of broadcast programmingThe challenges and rewards of bipartisan collaborationThe unique environment of Washington, D.C.His advice for young people interested in a career in broadcasting and his thoughts on the futureAnd more!ABOUT THIS EPISODE'S GUEST: Curtis LeGeyt is the president and CEO of the National Association of Broadcasters. In this role, he serves as the chief advocate for America's free, local television and radio stations and their network partners. He previously served as the chief operating officer of the association before assuming his current role in January 2022. LeGeyt also served as the executive vice president, Government Relations, from 2015-2020.As president and CEO, LeGeyt is leading NAB's charge for policies and innovations that enable the availability of high-quality local broadcast programming to all consumers. He and his team successfully advocate for policies that level the playing field between local stations and Big Tech companies, prevent harmful new regulations that hinder broadcasters' ability to serve their communities, and promote the vital and trusted local journalism broadcasters provide.LeGeyt has been featured in Washingtonian magazine as one of Washington, D.C.'s 500 most influential people, named “Radio Executive of the Year” by Radio Ink magazine and as a top lobbyist by The Hill newspaper. LeGeyt is also a member of the U.S. Chamber of Commerce's Association Committee of 100, which brings together trade association CEOs to build partnerships and discuss issues facing their industries.Prior to joining NAB in 2011, LeGeyt served as the senior counsel to then-Senate Judiciary Chairman Patrick Leahy (VT), advising the chairman and committee on intellectual property, antitrust and First Amendment issues. Previously, LeGeyt practiced law at Howrey LLP, where he focused on antitrust litigation and merger reviews. LeGeyt began his career as a management consultant for Putnam Associates and worked on the staff of the 2008 Obama for America presidential campaign.LeGeyt serves on the boards of directors of the NAB Leadership Foundation, the Broadcasters Foundation of America and Tracy's Kids, a nonprofit helping children with cancer.He also serves on the National Action Alliance for Suicide Prevention's Executive Committee, and is an alumnus of Leadership Music, a Nashville-based program that fosters community and collaboration among music industry leaders.LeGeyt received his J.D. from Cornell University Law School, and his B.A. from Providence College in quantitative economics where he serves on its National Board of Overseers. He resides in Washington, D.C., with his wife Kacey and their three children.ABOUT THE PODCAST: Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.PEOPLE MENTIONED:Barack ObamaBob PittmanTed CruzEd MarkeyGordon SmithPatrick LeahyBernie SandersMike JohnsonScott McCarthyTim McCarthyABOUT BENZTOWN: Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world-class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America's Fastest-Growing Privately Held Companies. With studios in Los Angeles, New York, London and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Daily Dees Show, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Flashback, Top 10 Now, AudioLogger, Audio Architecture, Radio Merch Shop, The Rooster Show Prep, AmeriCountry, and Benztown Swag Bank. Benztown + McVay Media Podcast Networks produces and markets premium podcasts including: The Making of: A National Geographic Podcast, Run It Again, Hot Chicken and Cage-Free Conversation with Byron Kennedy, and Edelman Financial Engines' Everyday Wealth.Web: benztown.comFacebook: facebook.com/benztownradioTwitter: @benztownradioLinkedIn: linkedin.com/company/benztown Enjoyed this episode of Chachi Loves Everybody? Let us know by leaving a review!

Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us! Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the host of the Growth Accelerator Podcast, and co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks along with CNN, CTV, and American Express Open, RadioINK, and is a member of the Rolling Stone Culture Council. Learn more at www.produceyourpodcast.com and follow them on LinkedIn, Instagram, Facebook, X, TikTok and YouTube. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Hala Taha is the CEO of YAP Media and Top 100 Global Host of Young and Profiting podcast. She has been featured on the cover of Podcast Magazine and 40 under 40. Hala turned her side hustle podcast Young and Profiting into a Media Empire, YAP Media which was voted best podcast agency and fastest growing podcast company of 2022. She has been seen in NY Times, Foundr, and Radio Ink! She's known as “The Podcast Princess.” Hala is an expert on networking, marketing, social media, personal branding, side-hustles, entrepreneurship and podcasting. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Spotify, Apple Podcasts or tonydurso.com/podcast.

The Interview Discusses:Bill Wilson's rise from a data-driven marketer at Arista Records to helming a digital-first local media empire.The extraordinary experience of working with Clive Davis. How he utilized traditional radio as a “trojan horse” to build a digital media company.The competitive advantage of  operating in smaller markets.Why a local content strategy is so differentiated in today's environment.Bill's thoughts on capital allocation.His views on running a publicly traded company.Why he believes Townsquare's stock is intrinsically undervalued.How he intends to unlock shareholder value if the stock price languishes.And much more…Biography:Mr. Wilson joined Townsquare in September 2010 and previously served as Co-Chief Executive Officer and Executive Vice President and Chief Content & Digital Officer of the Company. Prior to joining Townsquare, Mr. Wilson was President of AOL Media from 2006 to May 2010 where he had overall responsibility for AOL's global content strategy. In his nine years at AOL, he also served in a number of roles including President, AOL Programming & Studios and Executive Vice President; and under his leadership, AOL's content sites grew to reach more than 75 million monthly unique visitors domestically and over 150 million worldwide.Prior to joining AOL in 2001, Mr. Wilson served as Senior Vice President for Worldwide Marketing at Bertelsmann Music Group (BMG), which he joined in 1992, and was responsible for worldwide marketing including artist, digital and non-traditional marketing across more than 50 countries for the world's biggest artists including Dave Matthews Band, OutKast, Foo Fighters, Whitney Houston, Annie Lennox, Santana and numerous major recording artists over his tenure at BMG.  Mr. Wilson started his career at BMG subsidiary Arista Records under the guidance of Clive Davis and Richard Sanders, where he was a product manager working with artists across numerous genres including Notorious B.I.G., TLC,  Sarah McLachlan, Kenny G and Spiritualized.Mr. Wilson won an Emmy Award in 2006 for the record setting Live 8 program and was named to the Hollywood Reporter's “Digital Power List” in 2008, which profiles the 50 people who most influence the creation and distribution of content online. In addition, he was profiled in Crain's New York Business' “40 under Forty” and Billboard's “Power Players” in Digital Entertainment in 2005, as well as Hollywood Reporter's “Next Generation” in 2003, and Radio Ink's “Most Powerful in Radio” in 2018 - 2023. Mr. Wilson was voted the Radio Board Chair of the National Association of Broadcasters (“NAB”) in June 2021, after serving on the Executive Board of the NAB since 2020 and previously serving as a NAB Board Member. Mr. Wilson was also recently recognized as 2021 “Executive of The Year” by Radio Ink.Mr. Wilson graduated summa cum laude from the State University of New York at Stony Brook with a B.A. in economics and a B.S. in business management and earned a M.B.A. with honors in finance and marketing from Rutgers University's Graduate School of Management.Unlocking Investment Opportunities Since 1975 At the Boyar Value Group, we've dedicated nearly five decades to the pursuit of value on behalf of our clients. Founded in 1975, our firm has earned a reputation as a trusted source for uncovering undervalued opportunities in the stock market. To find out more about the Boyar Value Group, please visit www.boyarvaluegroup.com

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In November 2019, Mary DelGrande joined vCreative as its Sr. VP/Sales, ahead of her promotion to Chief Executive Officer. With 30-plus years of experience, including 20 years at Premiere Networks, what excites this CEO of a media workflow software provider serving both Radio and Television as the second quarter of 2024 arrives?DelGrande shares her thoughts and more in this InFOCUS Podcast, presented by dot.FM. From what she's hoping to learn and share at this year's NAB Show to how to attend the invitation-only Cocktails and Conversation reception scheduled for April 14 expressly for radio and television industry pros, it's all here in this audio interview with RBR+TVBR Editor-in-Chief Adam R Jacobson.The Cocktails and Conversation gathering is presented by Beasley Media Group, vCreative, Benztown, Quu, Xperi, Jacobs Media and Streamline Publishing's Radio Ink and the Radio and Television Business Report.

[The wizard has been writing twice a month for Radio Ink magazine for more than a quarter century. The column you are about to read will be distributed to every radio station in North America – more than 10,000 of them – when it is published in a few weeks. – Indy Beagle]Traditional wisdom would suggest that a writer offering advice to Radio professionals should focus on how to use Radio more effectively.But traditional wisdom is usually more tradition than wisdom.True wisdom is to know how every form of advertising works, not just the media you are trying to sell. When you can identify and communicate the markers of success in every type of advertising, you become a well-spring of insight, wisdom, and advice; a sustaining resource as refreshing as cold water on a hot day.The things I am about to share with you are not focused on radio because they are not limited to radio. You have observed these things all your life; you just never took the time to organize your observations.Your mind will whisper “Eureka” within the next few minutes. Listen for it.When you are speaking face-to-face, voice-to-voice, in writing, or through the medium of advertising, there can be no communication until you have won the attention of your audience. To win attention, you must deliver a magnetic First Mental Image (FMI.)There are three ways of delivering your FMI:When your FMI is delivered by voice, it is called an opening line.The bright light of vivid verbs project action onto the movie screen of the mind.When your FMI is delivered in printed words, it is called a headline, a title, or a subject line. You will need a second FMI for the opening line of your first paragraph. Vivid verbs are again the key. Verbs become vivid when they are accurate, but unexpected. Predictability is not your friend.Photographs, drawings, illustrations, and video clips win attention when the viewer enters into the world of that visual image to become a momentary participant in the scene.Face-to-face, voice-to-voice, in writing, or through advertising, there can be no communication until you have won the attention of your audience.Amateur ad writers will try to shock the audience. But it is much more effective to intrigue the audience by using one of the following five methods.The most straightforward methods are these two:A simple declarative statement: “70% of people over 50 have sore knees.”A customer testimonial: “My knee pain went away when I put these insoles in my shoes.The next three techniques employ what I call “The Hovering Question Mark,” since they are designed to trigger curiosity by delivering an incomplete message.A question aimed at the reader, listener, or viewer: “Do you have sore knees?”An incomplete sentence: “I first noticed my knees was sore when…”A metaphor that begs for context: “I had a headache behind my kneecap.”Any of these 5 techniques can be used to get attention, but you're still a long way from making the sale. Your baseball bat has merely contacted the ball.Amateur ad writers – having made contact – will immediately switch into “AdSpeak,” that predictable, despicable language of bone-breakingly-boring ads. This is called clickbait when it's done online. It's called a rookie maneuver when it's done in any other media. When it's truly pathetic, it's called a clown show.Amateur ad writers move from attention-getting into AdSpeak because they believe their job is merely to deliver information about the product....

Forecast, presented by Streamline Publishing's Radio + Television Business Report and Radio Ink, is now a wrap. The capacity crowd enjoyed a full day's worth of informative and engaging panel discussions and keynote speakers, and among the participants is Vince Bodiford.Bodiford, who is based in Cheyenne, Wyo., is Chief Executive Officer and Head of Media for Bridge Media Network, the parent of NEWSnet, SportsNews Highlights, TravelHost TV networks, and some 84 owned-and-operated television stations.Bridge Media Network is based in the Detroit suburb of Farmington Hills, Mich. To learn more about its growth plans and the vision for both NEWSnet and its fledgling sports operation, RBR+TVBR Editor-in-Chief Adam R Jacobson sat down with Bodiford for an exclusive one-on-one conversation at the Harvard Club.We're pleased to offer their chat in this InFOCUS Podcast, presented by dot.FM.Bodiford has more than 35 years of experience in media and marketing. He has owned media outlets in Texas, Colorado, Nebraska, and Wyoming via his company, Golden Media, Inc. He has held leadership roles with Cabela's, Inc., Gannett Co., CommunityMedia Corp., and GateHouse Media and is a noted expert in the automotive, retail, and media industries.

EPISODE SUMMARY: Heather Cohen is the Executive Vice President of the Weiss Agency. She has been named to Radio Ink's Most Influential Women in Radio 9 years in a row, is a recipient of the Talkers Magazine Judy Jarvis Award and many other honors. She shares what it's like to represent incredible talent and the amazing friends, clients, mentors, and mentees she has met along the way. On this episode of Chachi Loves Everybody, Chachi talks to Heather Cohen about:Growing up in New York and developing a love for radio from an early age ny listening to her uncle on air from her Strawberry Shortcake radioGetting her start at WRHU and the amazing opportunities given to her as a student at Hofstra UniversityBecoming the first female non-union board op for WORNegotiating deals as an APD and PD including altercation with an agent that almost got physicalMeeting Eric Weiss and becoming a part of his personal and professional familyHow she was convinced to join the Weiss Agency and how Eric Weiss believed in her even when she didn't always believe in herselfHow the audio world has changed since she started out and the shift from working with mostly radio groups to Apple, Amazon, Spotify, and othersHer work with great causes such as the Gracie Awards and the Broadcasting Foundation of AmericaThe value of mentorship and how she has benefitted from mentors throughout her careerAnd more! ABOUT THIS EPISODE'S GUEST: Heather Cohen is Executive Vice President of The Weiss Agency, a broadcast talent agency which represents and develops the careers of many of the industry's most successful local and syndicated personalities. Heather joined the Weiss Agency directly from GreenStone Media, LLC, where she was Vice President, Programming.Heather joined GreenStone from New York's legendary WOR where she was Assistant Program Director and responsible for the station's local and national on-air content, programs, and production. Prior to that, she served as Executive Producer for The Joan Hamburg Show.In 2013 Talkers Magazine awarded Heather with the prestigious “Judy Jarvis Memorial Award for Outstanding Contributions to Talk Radio by a Woman,” also known as “Woman of the Year”. Radio Ink Magazine has selected Heather as one of the Most Influential Women in Radio every year since 2014. Heather was on the cover of Radio Ink's June 2017 Most Influential Women in Radio issue. She is a 2015 recipient of Hofstra University's George M. Estabrook Distinguished Service Award. In 2019 Heather was inducted into the WRHU Radio Hall of Fame. In 2021, Heather was one of the first awardees of the “Sheros in Media” Award from the Multicultural Media and Correspondents Association.Heather serves on the Alliance for Women in Media and Foundation Board of Directors as the Immediate Past Chair. She has formerly held positions as Chair, Vice Chair and Treasurer, and has co-chaired the Gracie Awards since 2016.Heather is on the Board of Directors of the Broadcasters Foundation of America and is a juror for the Academy of Radio Arts & Sciences.A graduate of Hofstra University, she is President of the Executive Board of Hofstra University's Alumni Organization, and has previously served as both Vice President for Programs and Vice President for Services. Heather is a member of The Lawrence Herbert School of Communication Dean's Advisory Board and the Women In Leadership Advisory Board. She recently completed her term on the Board of Directors of the George M. Estabrook Alumni Association. Heather previously served as President of the Lawrence Herbert School of Communication Alumni Association.Heather has mentored New York City school children as part of NYC's Principal for a Day program and has been a Safe Space committee member. She judged the Tony Awards for eight seasons. ABOUT THE PODCAST: Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry. ABOUT BENZTOWN: Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world-class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America's Fastest-Growing Privately Held Companies. With studios in Los Angeles and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Daily Dees Show, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Flashback, Top 10 Now & Then, Hey, Morton!, Audio Architecture, StudioTexter, The Rooster Show Prep, AmeriCountry, and Benztown Swag Bank. Benztown + McVay Media Podcast Networks produces and markets premium podcasts including: The Making of: A National Geographic Podcast, IEX: Boxes and Lines, and Everyday Wealth.Web: benztown.comFacebook: facebook.com/benztownradioTwitter: @benztownradioLinkedIn: linkedin.com/company/benztownInstagram: instagram.com/benztownradio/

Join Shannon Hagen and myself, Dylan Sara, for our twenty seventh episode of Drawn Together. Today we're chatting with Thomas Little of A Rural Pen Inkworks! @a.rural.pen is one of my favourite instagram accounts. Early on in my foray into self sourced art supplies I came across Thomas' account and was inspired by the attention to detail, the magic and the mission conveyed in his posts. From infusing ink with herbs, anatomy of ink blots, dissolving guns, from constants, slime mould to wildflowers, the wonder, curiosity and insight is so enriching and enthralling. Shannon and I are both very excited about this episode. Draw along as we draw Thomas from the photo reference. Get the photo to draw along with us here: https://www.dropbox.com/scl/fo/qtdyjl017p6csgn2fv7ea/h?rlkey=r4zo2zog7mrgz4kkgf213a6x2&dl=0 Support Thomas's work via Patreon - Accumulative money removes fire arms from society. Accumulative money removes fire arms from society. https://www.patreon.com/aruralpen Make sure you subscribe to my channel and Shannon's YouTube channel here  @shannonhagen  If you'd like to support the show and learn from me with monthly tutorial videos and get prints and zines from me regularly visit my patreon and become a supporter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/DylanSara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Follow Thomas on instagram ⁠@a.rural.pen⁠ Follow Dylan ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dylan_sara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Shannon ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@parrotscarrots⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ if you'd like to buy me a coffee I'd happily drink it: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://buymeacoffee.com/dylansara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shannon also enjoys coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.ko-fi.com/shannonhagen⁠

Hour 1 * Guest: Dr. Scott Bradley, Founder and Chairman of the Constitution Commemoration Foundation and the author of the book and DVD/CD lecture series “To Preserve the Nation.” In the Tradition of the Founding Fathers – FreedomsRisingSun.com * UK on track to become a FULLY CASHLESS NATION by 2035 as use of cash declines rapidly – NaturalNews.com * Weaponization of Politics, an American Tradition – Ron Paul. * “Presidents of both parties have used the IRS against their political enemies.” * 91% of all adults in the US still hear AM/FM on a monthly basis according to Nielsen's Audio Today 2023 report. This rate puts radio over TV, smartphones, and other audio platforms in terms of audience reach – Radio Ink. * Walgreens to close 150 stores by summer 2024 due to declining demand for COVID-19 products. * Target to spend $5 billion on its stores to prevent them from shutting down. * Apple Passes Huge Financial Milestone Company is now worth more than $3T, and analysts expect it to stay that way. Hour 2 * Super PAC raises more than $10M to support RFK Jr.'s presidential campaign – NaturalNews.com * Who Will, and Who Won't, Sign GOP Loyalty Pledge to Debate? * Former researcher Chao Shao, at Wuhan lab reveals COVID-19 was developed by the CCP as a BIOWEAPON! * The founders recipe for success in our nation: private virtue, public virtue, widespread education. * Why Are The Churches MIA? – Why Are They Adding Insult to Injury?! * The Christians should be Ashamed While The Church Is “Whistling Past The Graveyard”. --- Support this podcast: https://podcasters.spotify.com/pod/show/loving-liberty/support

EPISODE SUMMARY: Peter Smyth is a legendary leader in broadcasting and the former chairman and CEO of Greater Media. He currently sits on the board of WBUR in Boston and is president of the Hundred Club of MA. Smyth shares how his background in business and passion for people helped bring innovative ideas to the broadcast industry and his leadership advice. Special guest Jeff Smulyan also joins to discuss his friendship with Peter.On this episode of Chachi Loves Everybody, Chachi talks to Peter Smyth about:Growing up in Tarrytown outside of NYC with a passion for radio, but being pushed towards finance by his fatherLearning many skills while working at Nestle, but turning down opportunities with them to pursue radioStruggling at first as an account exec at WROR in Boston before using his business acumen to secure clientsIntroducing innovative ideas after getting promoted to GSM and working with Celtics broadcasters during the Larry Bird and Magic Johnson eraMoving back to New York to become director of sales at WOR at 29 and having to prove himself every day that he was worthy of leading at his young ageTaking another job in Boston and transforming WMJX from “tragic Magic” into a highly rated station as GMHis method of in-depth strategizing and planning as well as always telling the truth and keeping open communication that lead to Magic's successBecoming the COO of Greater Media and his method of ensuring stations were live and local, grounded in community, and had great personnelStepping in as Chairman and CEO after the passing of his friend and mentor, John Bordes, and continuing the vision of running a family company even through the recessionThe tough decision to sell Greater Media and his philanthropic work since then with the RAB, WBUR, and the Hundred Club of MassachusettsAnd more!ABOUT THIS EPISODE'S GUEST: Peter Smyth is recognized as a visionary and thought leader in the radio broadcasting industry. He most recently served as the Chairman and Chief Executive Officer of Greater Media, Inc., one of the nation's leading broadcasting companies.  In this role, Smyth oversaw the operational efforts of 21 AM and FM radio stations in Boston, Charlotte, Detroit, Philadelphia and New Jersey; a group of weekly newspapers in central New Jersey; and several telecommunications towers throughout the United States.  Over the past three decades, Smyth served in a variety of capacities within Greater Media, including General Manager of WMJX-FM in Boston, Vice President of the Radio Group, and Chief Operating Officer of Greater Media, Inc. He began his career in broadcasting in 1977 as an account executive with WROR-FM in Boston and was quickly promoted to General Sales Manager, a position he held for the next five years. In 1983, RKO General, the parent company of WOR, recruited him to serve as general sales manager of its New York stations, where he directed the company's sales operations until his departure in 1986 to work at Greater Media. Smyth helped to revolutionize the broadcasting industry by advocating for and adopting new technologies such as HD Radio and internet streaming, and by developing and incorporating innovative content to improve media communications and meet the emerging demands of the industry and its advertisers. He was named a “Giant of American Broadcasting” by the Library of American Broadcasting in 2014. Radio Ink Magazine, a leading broadcast industry publication, in 2005 and 2011, selected Smyth as “America's Best Broadcaster.” In addition, he has been recognized as one of Radio Ink's “40 Most Powerful People in Radio,” ranking among the top ten. In 2007, the publication named him “Radio Executive of the Year.” An active philanthropist, Smyth currently serves on the Board of Directors of New England Baptist Hospital and as president of the One Hundred Club of Massachusetts, an organization dedicated to enhancing the welfare and safety of the families of public safety officers and firefighters. He is a past member of the Board of Trustees of Emerson College and the United Way of Massachusetts. Additionally, he is a member of the Advisory Board for US Trust, Bank of America Private Wealth Management. In 2007, he received the “Humanitarian of the Year” Award from the Hundred Club of Massachusetts and the Golden Mike Award from the Broadcasters Foundation of America for exemplary service in the radio Industry. Smyth was awarded an Honorary Doctor of Commerce degree from Suffolk University in Boston in 2011 and was inducted into the Massachusetts Broadcasters Hall of Fame in 2017.ABOUT THE PODCAST: Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.PEOPLE MENTIONED: Heidi Raphael, The Gambling Family, Joan Hamburg, Bernie Meltzer, Joe Franklin, Ed Koch, Frank Sinatra, Bob Williamson, O'Neil family, Herb McCord, Peter Bordes. John Bordes, Phil Redo, Curt Hahn, Bob Harper, Don Kelly, John Fullam, Tom Bender, Dan Mason, Bob Pittman, Buzz Knight, Caroline Beasley, Erica Farber, Margaret Low, Norman Knight, Traug KellerABOUT BENZTOWN: Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world-class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America's Fastest-Growing Privately Held Companies. With studios in Los Angeles, New York, London and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Daily Dees Show, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Flashback, Top 10 Now, AudioLogger, Audio Architecture, Radio Merch Shop, The Rooster Show Prep, AmeriCountry, and Benztown Swag Bank. Benztown + McVay Media Podcast Networks produces and markets premium podcasts including: The Making of: A National Geographic Podcast, Run It Again, Hot Chicken and Cage-Free Conversation with Byron Kennedy, and Edelman Financial Engines' Everyday Wealth.Web: benztown.comFacebook: facebook.com/benztownradioTwitter: @benztownradioLinkedIn: linkedin.com/company/benztownInstagram: instagram.com/benztownradio

* Guest: Dr. Scott Bradley, Founder and Chairman of the Constitution Commemoration Foundation and the author of the book and DVD/CD lecture series “To Preserve the Nation.” In the Tradition of the Founding Fathers - FreedomsRisingSun.com * UK on track to become a FULLY CASHLESS NATION by 2035 as use of cash declines rapidly - NaturalNews.com * Weaponization of Politics, an American Tradition - Ron Paul. * "Presidents of both parties have used the IRS against their political enemies." * 91% of all adults in the US still hear AM/FM on a monthly basis according to Nielsen's Audio Today 2023 report. This rate puts radio over TV, smartphones, and other audio platforms in terms of audience reach - Radio Ink. * Walgreens to close 150 stores by summer 2024 due to declining demand for COVID-19 products. * Target to spend $5 billion on its stores to prevent them from shutting down. * Apple Passes Huge Financial Milestone Company is now worth more than $3T, and analysts expect it to stay that way.

EPISODE SUMMARY: Scott Herman spent 39 years at CBS Radio and its predecessor companies, Group W and Infinity Broadcasting. Herman shares how he started his career in news radio and worked his way up from desk assistant to COO all within the same corporation. He discusses his advice, leadership style, and incredible career as Scott and Chachi sit down for a chat!On this episode of Chachi Loves Everybody recorded live at NAB, Chachi talks to Scott about:Growing up in Brooklyn and becoming interested in media through listening to the radio and accompanying his dad who was a news photographerJoining the radio station at Brooklyn College and getting a job at 1010 WINS through his professorGetting promoted to manager soon after college and working tirelessly to keep the station on air during a 13 week strikeLeaving NY for the first time to become a PD at KYW News Radio in PhilidelphiaBeing sent to turn WMAQ in Chicago into an all-news station and getting to build his visionReturning to New York and getting in a dispute with Tom Chiusano and Howard Stern that had to be moderated by Mel KarmazinBecoming an executive at CBS Radio and his management style for all the stations and markets he oversawHis decision to retire when Entercom bought CBS Radio and his work as chairman of the Broadcasters Foundation of AmericaAnd more!Watch the recording of this episode HERE:ABOUT THIS EPISODE'S GUEST: Scott Herman was born and raised in Brooklyn, NY. He graduated from Brooklyn College with a degree in television and radio in 1980 and was named “Alumnus of the Year” in 2002. He started his career at 1010 WINS as a desk assistant and eventually worked his way up within CBS Radio and its predecessor companies, Group W and Infinity Broadcasting until he was named Chief Operating Officer of CBS Radio. He oversaw and supported hundreds of local station operations in dozens of cities until he retired in 2021. Previously, Herman was Executive Vice President, Operations for CBS Radio. His first corporate appointment was in 2003 when he was named CBS Radio's Executive Vice President, Eastern Region.  Before that, he was Senior Vice President, Market Manager for the division's New York properties.In May 2011, he received an Ellis Island Medal of Honor from the National Ethnic Coalition of Organizations and Radio Ink magazine named him one of the 40 Most Powerful People in Radio for multiple consecutive years. He has been on the board of the Radio Advertising Bureau (RAB), International Radio and Television Society Foundation, National Association of Broadcasters (NAB), Brooklyn College, and currently serves as Chairman of the Broadcasters Foundation of America. ABOUT THE PODCAST: Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.PEOPLE MENTIONED: Sister Camille D'Arienzo, Bill Roswell, Paul Gluck, Bob Ross, Bill Branson, Bill Korn, Dan Mason, Weezie Kramer, Opie and Anthony, Mel Karmazin, Tom Chiusano, Chris Booker, Linda Lopez, Leslie Gold, Ron and Fez, Tom Leykis, Harvey Nagler Joel Hollander, Chet Buchanan, Les Moonves, Kevin Weatherly, David Field, Mary Berner, Bob Pittman, Rich Bressler, Jeff Smulyan, Phil Lombardo, Jim Thompson, Tim McCarthy, Greg Janoff, Steve Swenson, Mark Mason, Ben Mevorach, John Waugaman, Erica FarberABOUT BENZTOWN: Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world-class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America's Fastest-Growing Privately Held Companies. With studios in Los Angeles, New York, London and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 15 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Daily Dees Show, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Flashback, Top 10 Now, AudioLogger, Audio Architecture, Radio Merch Shop, The Rooster Show Prep, AmeriCountry, and Benztown Swag Bank. Benztown + McVay Media Podcast Networks produces and markets premium podcasts including: The Making of: A National Geographic Podcast, Run It Again, Hot Chicken and Cage-Free Conversation with Byron Kennedy, and Edelman Financial Engines' Everyday Wealth.Web: benztown.comFacebook: facebook.com/benztownradioTwitter: @benztownradioLinkedIn: linkedin.com/company/benztownInstagram: instagram.com/benztownradio

In this month's episode Bob interviews Marc Greenspan from Research Director, Inc. They discuss two of NASCAR fan's biggest strengths for sellers, loyalty and spending power.Links to the original Radio Ink articles written by Marc discussed in this episode:Selling Audience LoyaltySelling the Value of Your Older AudienceMARC GREENSPANFOUNDER/CEO - RESEARCH DIRECTOR, INC.Office: 410-295-6619 x11mgreenspan@ResearchDirectorInc.com#sales#NASCAR#radio#sports#media#advertising#marketing Hosted on Acast. See acast.com/privacy for more information.

Caroline Beasley, the Chief Executive Officer of Beasley Media Group, returns to the InFOCUS Podcast, presented by dot.FM, to talk about what the upcoming NAB Show will bring to her team and perhaps add to her knowledge sphere.Caroline also shares a little more about an invitation-only Cocktails and Conversation reception during the show expressly for radio industry pros that is presented in part by Beasley Media Group, Quu, Benztown, vCreative, Skyview Networks, Xperi, Jacobs Media and Streamline Publishing's Radio Ink and the Radio + Television Business Report.

On February 1 Mary DelGrande rose from SVP of Sales to the role of Chief Executive Officer at vCreative. Since then, the company known for its multi-platform workflow software for broadcast media companies made headlines by signing a contract with Yamanair, the creative service for radio.What does this bring to vCreative's clients, and what may this presage for the year ahead? She answers these questions and more in an exclusive interview appearing in the forthcoming Spring 2023 RBR+TVBR Special Report, our biggest-ever quarterly publication. It's available via download from April 10 and in print at the NAB Show in Las Vegas from April 15.As part of that conversation, Mary shared what attendees of an invitation-only Cocktails and Conversation reception during the show for radio industry pros can expect at that event, presented in part by Xperi and Streamline Publishing's Radio Ink and the Radio and Television Business Report.It's in this InFOCUS Podcast, presented by dot.FM.

Jacobs Media is one of several sponsors of a Cocktails and Conversation reception that will be held once again at the NAB Show. Radio Ink and the Radio and Television Business Report are helping to put the event together, and to share a little about it – in addition to all that he's looking forward to at the NAB Show this year – is Jacobs Media VP/GM Paul Jacobs.

Lee Abrams has dedicated decades in the trenches reinventing radio, tv news and print…and was one of the driving forces behind Satellite Radio. He's is passionate about the past but focused on the future. He's held a number of posts for large and influential companies, and is generally credited with developing the Album Oriented Rock format, and so much more. He's consulted over a thousand radio stations,along with print publications, TV stations, and cable networks. Newsweek listed Lee as one of their "100 Cultural Elite”, and he was cited by Radio Ink asone of the 75 most important radio figures of all time. Hewas inducted into the Rock Radio Hall of Fame in the "Legends of RockRadio-Programming" category for his work with WRIF, and now explores current thinking and visions for brilliant media in the 21st century.

CES 2023 is scheduled for January 5-8, 2023, and a VIP invitation-only cocktail reception presented by Quu, Beasley Media Group, Benztown, vCreative, Xperi Corp., Skyview Networks and Streamline Publishing's Radio + Television Business Report and Radio Ink is on target for January 5 at the Bellagio in Las Vegas.What's on the minds of radio industry leaders who plan on attending the biggest consumer electronics-focused event in the world? Witnessing fun new gadgetry is certainly on the agenda. But, for Steve Jones, celebrating his first year as President/CEO of Skyview Networks, keeping AM radio in the electric vehicle is also a topic he'd like to discuss at the affair.In this InFOCUS Podcast, presented by dot.FM, Jones speaks with RBR+TVBR Editor-in-Chief Adam R Jacobson about the hot topics for Radio at CES 2023, and how one can snag an invite to that special radio industry reception at this year's conference and expo.

Connie's motivational quote for today is by – Dr. Seuss, “Why fit in when you were born to stand out."   YouTube: https://youtu.be/I_RrO8Ozpak   Check Out These Highlights:   It's so true.  We were all born to stand out and share our gifts with the world.  Yet, I know I have played safe and small over the years as I grew my confidence and my expertise – for me – in sales!    Promoting my business and myself took some practice and help from experts in the PR and advertising world.  I believe we can't do everything that is needed in running and growing a business, especially when it comes to PR and advertising.    About Barry H. Cohen: Barry is the author/co-author of two business books, 10 Ways to Screw Up an Ad Campaign and Startup Smarts, as well as a previous novel entitled Comin' Home. He has been a columnist for the media trade press, writing for both Radio & Records and Radio Ink magazines. When he is not writing his own books, he is helping other authors get their voices out into the world as a ghostwriter, editor, and publicist.    His career has spanned over 40 years in advertising and public relations, including broadcasting and serving as an ad agency principal. Barry has been a frequent guest speaker at trade shows and conferences on subjects ranging from effective advertising to publishing to entrepreneurship and has been featured in numerous media outlets. He is a native of New Jersey where he resides with his wife and their rescue dog.   How to Get in Touch With Barry H. Cohen: Website:  http://www.publishingmentors.com/ Email:  upublicist740@gmail.com Free Gift:  Email Barry for the free gift   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment  All-Star Community:  https://changingthesalesgame.mykajabi.com/All-Star-Community   Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

Long-Tail of podcasting paying off for small podcasters (Triton Digital).  Podcasts that rank between 501 and 3,000 on the Apple Podcast Charts generate a surprising amount of money for their podcasts (Podsights & Magellan AI).  Why did NBC Dateline Podcast cut an exclusive subscription deal on Apple Podcasts?  Do you know how many languages podcasts come are recorded in . . . the number just may surprise you! (Neal Schaffer)Website:  www.podcastingbythenumbers.comYouTube:  The "Long-Tail" Of Podcasting Is Paying OffYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal

To kick off this Wednesday edition of The Jon Chuckery Show, Jon kicks off the show by setting the table, and talking about what is on deck for tonight's show. Next, Jon talks about the Atlanta Braves looking to sweep the Boston Red Sox to close out this quick two game series after defeating the Red Sox 9-7 in eleven innings last night. Jon also talks about the Braves calling up their top prospect, Vaughn Grissom, after Orlando Arcia suffered a hamstring injury last night and has to head to the injured list. Jon also talks about how the New York Mets blew out the Cincinnati Reds earlier today 10-2, gives a big Congrats to Reggie Rouse for being in the top of Radio Ink's Best Program Director's list, discusses the station wrapping up their Atlanta Falcons training camp coverage, and finally, Jon closes out the opening segment of the show by talking about Roquan smith coming off the PUP list. Next, Jon continues the opening hour of this Wednesday edition of The Jon Chuckery Show by talking about what he needs to see from the Falcons on Friday in their first preseason game against the Lions to boost his confidence in the Falcons this season. Jon let's listeners give their take as well. Finally, Jon closes hour one of this Wednesday edition of The Jon Chuckery Show by talking about all things Atlanta Braves with Managing editor for Battery Power, Kris Willis! Jon and Kris discuss the Braves calling up Vaughn Grissom, another big series with the Mets coming up, and more!

Your podcast mentor this week on Mind of a Mentor is Traci DeForge, founder of Produce Your Podcast and creator of PODHIVE.com. Traci is an international podcast expert, seasoned speaker, and media contributor. You've probably taken a course or two from Traci!With experience across the audio landscape, from podcasts to radio, Traci brings a unique perspective to the state of the industry and its trajectory. She shares this insight as a regular contributor to RadioINK and on the Editorial Advisory Board for the Podcast Business Journal.In today's conversation, you'll learn about:

Dr. Laura Berman is the world's leading expert in sex, love, and relationships. She earned two Masters and a Ph.D. degree from New York University and has spent the last several decades helping individuals and couples around the globe love and be loved better.In addition to her clinical practice, Berman is the award-winning host of the nationally syndicated show, Uncovered Radio with Dr. Laura Berman, and her new podcast titled ‘Language of Love'. She's been honored with a Gracie Award for Best Talk Radio Show Host and recently was named one of Radio Ink's Most Influential Women in Radio.Dr. Laura is also a best-selling New York Times author of eight books, and hosted and starred in several television shows, including OWN's In the Bedroom with Dr. Laura Berman, The Dr. Laura Berman Show, and Sexual Healing on Showtime. Dr. Laura is a well-loved and regular expert on love and relationships on television, radio, and written media and is on the advisory board of the Dr. Oz Show.In this episode, you will learn:What you can do about the opioid crisis.How to gain peace through healing. Where our false and negative beliefs come from.How to overcome the stories of your past.For more, go to: www.lewishowes.com/1273How to Let Go & Love Fully w/ Gary John Bishop: EP 1251How to Change Your Limiting Thoughts & Beliefs w/ Lilly Singh: EP 1250How to Heal Past Trauma w/ Scooter Braun: EP 1244See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

https://www.iheartmedia.com/press/iheartmedia-promotes-jon-zellner-president-programming-operations-its-national-programming (Jon Zellner) serves as the President of Programming Operations for IHeartMedia's National Programming Group. In this role, Jon oversees the division's operations, covering 850 local radio station brands in 150 markets. Jon's been recognized by Billboard, Radio Ink, FMQB and other industry publications as Operations Manager and Program Director of the Year…and has served on the Board of Governors for the Children's Miracle Network and the faculty for the Conclave, the HD Radio Leadership Team and the National Talent Radio System, among others. In this wide-ranging interview, Jon shares behind-the-scenes insights on where he sees the industry going, and the best way for individuals to get there! Key Points you won't want to miss: (01:45) Jon answers a question most of us face: the secret to managing everything on his plate…(and, being a true radio person, does he ever “he ever turn it off”?) (03:28) Jon shares some of the similarities and differences between working with traditional broadcast, and evolving media tech platforms like satellite, streaming, and on-demand. (06:04) As media platforms morph in the minds of consumers, Jon clarifies how (and where) ‘local' will be shaking out in the near term and how to make the most of it. (08:06)Jon outlines the skills, mindsets, and experience top managers are REALLY looking for in filling today's key positions. (10:07) For someone just starting out in radio today, Jon shares things he knows NOW, that he wishes he knew back when he first started Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop https://throwbacknationradio.com/ (Throwback Nation Radio) Return to https://brandwidthpod.captivate.fm/episode/creating-audios-future-guest-jon-zellner (Brandwidth on Demand) episode YES!!! Send me the https://kippermcgee.lpages.co/bwod-newsletter-welcome-5-22/ (FREE SHOW NOTES) preview

I am joined by my guest, Mike McVay. Mike is President of McVay Media. Mike was most recently the Executive Vice President of Content and Programming for Cumulus Media and Westwood One. In his role he oversaw the programming for CUMULUS' 425 owned radio stations and Westwood One, the company's national syndication arm. McVay is a 40-year programmer with national and local consulting, management, ownership, sales, major market programming, and major market on-air experience. Mike has owned and operated radio stations in multiple markets. He understands the business of our business. He has also developed and launched several nationally-syndicated programs. McVay has received numerous awards and acknowledgements. He is a recipient of the prestigious Rockwell Award, received the inaugural Innovation in Music & Media Award in 2017, is ranked #4 among “America's Top Programmers” by Radio Ink magazine, is #14 on Radio Ink's “Top-40 Most Powerful Broadcaster” list, has been named among the “Titans of Talk” by NTS magazine every year 2012-2019, and many more awards and recognitions. In this episode, we talk about where radio and music are at now. Podcasting, how to start, market, and distribute. We talk about a blog Mike wrote, "Leaders Lead from the Front" · Leaders make the workplace safe. A culture of safety is one where team members are free to speak-up, make suggestions and give feedback, ask for help or ask questions without fear of it reflecting poorly on them. · Leaders must be willing to listen to and consider accepting feedback. You can find Mike on Instagram at www.instagram.com/mcvaymedia or at www.mcvaymedia.com www.instagram.com/fitfunandfrazzled.com and www.nikkilanigan.yogaandwellness

BACK FROM SPRING BREAK AND WE MOVE TO FRIDAY'SRADIO INK DOES A CREATIVE TRIBUTE TO THE STRUGGLES OF UKRAINE.AM TAKES ANOTHER BLOW AS  A MAJOR SPORTS STATION MOVES TO FM.Welcome to Media Insultant…the comments and opinions of two media guys - Jackson Weaver and Keith Samuels .  They discuss all kinds of media from a management perspective.  New episodes each Tuesday and Friday.   A production of InTown Media with comments at jackson@intownmedia.com.  www.InTownMedia.com  

Getting face-to-face with clients and industry leaders is emerging as one of the most-anticipated aspects of the 2022 NAB Show in Las Vegas. This sees vCreative serve as a sponsor for the Radio Reception, the April 27 Broadcasters Foundation Breakfast and a MIW Lobster and Lipstick Dinner … and men are allowed!There's also a Cocktails and Conversation gathering similar to that seen during CES 2022 in January, and vCreative is a sponsor along with Streamline Publishing's Radio Ink and Radio + Television Business Report.Susie Hedrick, CEO of vCreative, shares how you can register to attend this VIP gathering during the NAB Show and why the return of the conference and expo after three years is so highly anticipated in this InFOCUS Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.

Traci DeForge, one of the leading experts on podcast creation, promotion and marketing, explains how authors can develop podcasts to sell books, establish their expert brand and create revenue streams. She discusses how podcasts can be a powerful addition to an author's book marketing arsenals and maximize all of their book publicity efforts.Traci, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. She is the creator of PODHIVE.com, an online community providing education, encouragement and support for podcasters and her newest venture, My Podcast Biz .Traci is the host of the podcasts, Journey to There and Talking Finance and co-host of Ask Brien on KHTS AM 1220, Los Angeles, CA. She is the Executive Producer of The Personal Finance Podcast Network.She's been featured on all three major networks along with CNN, CTV, Fortune.com and American Express Open. Traci is a member of the Rolling Stone Culture Council , a regular contributor to RadioINK and is on the Editorial Advisory Board for the Podcast Business Journal. www.produceyourpodcast.com

Director of Lee County Human and Veteran Services Roger Mercado told us about the homless services the county offers. Adam Rose from the Florida Department of Transportation reviewed the recent Matanzas Pass Bridge public meeeting. Jennifer Rusk talks turtles. Ed's Boss from Radio Ink paid the show a visit.

Charese Frugé is the Net News Editor at AllAccess.com and has 20+ years in the radio business with a proven track record in multiple formats as both an on air personality and an award winning programmer. She's been successful in markets like Los Angeles, San Francisco, Houston, Las Vegas and Denver. She's been recognized as one of Radio's Most Influential Women by Radio Ink on multiple occasions and has several awards for Excellence in Management from both CBS Radio, and the Alliance for Women in Radio. She owns her own Radio and Talent Consulting business and is also a Voice Actor and Voice over talent. She is one of few female talent consultants in the business and is ready to help you bring a fresh new approach and strategy to your talent or brand.Five Articles I love:Email Grenade (We talked about this in the episode)Life after RadioHow to Improve RadioThe Art of the VoicetrackThe Deeper Issues of ConsolidationThanks to those who have supported the show!PromosuiteJustin Dove at Core Image StudiosMegatraxSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The True Fiction Project was born from Reenita Hora's love of fiction and how she finds it in everyday non-fiction. In the pilot episode, Reenita talks about the purpose behind the True Fiction Project which will invite amazing guests to share their unique impact on the world while also giving different fiction writers the opportunity to create new fiction narratives based on the interview. Colleague and friend, Traci DeForge, joins the conversation as Reenita shares about her many career reincarnations and her traditional Indian upbringing in Bombay. Reenita opens up about her late father and her recent decision to quit her job to pursue creative endeavors like this podcast project. The second half of the podcast features a compelling fictional story inspired by key moments in Reenita's life and her experience of being a woman and building a career in a male-dominated culture.    3 Innings - A Fictional Story in Print     IN THIS EPISODE:  [01:16] True Fiction explained  [02:33] Podcast producer introduced   [03:28] Reenita shares about her life and career history  [09:40] Guests to look forward to  [12:24] Reenita about her family  [18:04] Women in business in traditional Indian family  [22:55] Building the narrative   [28:14] That's my version of the truth  [30:53] First inning - Gaia and Reenita as children  [35:12] Second inning - Gaia and Reenita's early careers   [40:53] Third inning - Gaia and Reenita's losses and gains   KEY TAKEAWAYS:  Reenita's career has included several reincarnations of herself: Ayurveda clinician, freelance writing, broadcast journalism in Hong Kong, recruited as a writer by Bloomberg, and now author, podcast host, and creative content creator.  She recently quit her job to pursue her creative projects, like this podcast, that marries the two things she loves: fiction and how she finds it in everyday non-fiction.   Reenita shares about her father's recent passing and the values he held as a serial entrepreneur.   Reenita grew up in a traditional Indian home where women were not included in the inner workings of the family business. Only recently, after her father's passing, has she been invited to sit on the board of the family business.   Her role, if not to join the family business, was to document the stories of her father and family life and plans to turn them into a book or TV show.  Looking back on her upbringing, she has learned now that it's not about what you are or are not supposed to think about certain things, but rather what you have experienced.  The purpose of this podcast is to share interviews with guests as a way to give other storytellers an opportunity to create fiction.  BIO:  Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. She is the creator of PODHIVE.com, an online community providing education, encouragement and support for podcasters and her newest venture, My Podcast Biz .Traci is the host of the podcasts, Journey to There and Talking Finance and co-host of Ask Brien on KHTS AM 1220, Los Angeles, CA. She is the Executive Producer of The Personal Finance Podcast Network.She's been featured on all three major networks along with CNN, CTV, Fortune.com and American Express Open. Traci is a member of the Rolling Stone Culture Council, a regular contributor to RadioINK and is on the Editorial Advisory Board for the Podcast Business Journal.  LINKS:   LinkedIn: https://www.linkedin.com/in/tracilongdeforge/  Instagram: https://www.instagram.com/tracideforge/ https://www.instagram.com/produceyourpodcast  Facebook: https://www.facebook.com/tracideforge  Twitter: https://twitter.com/tracideforge   Our Sponsors:* Check out HelloFresh and use my code 50truefictionproject for a great deal: https://www.hellofresh.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ken Matthews launches into syndicationon December 16, 2021. Radio Ink editor Ed Ryan interviews Ken about his journey into syndication.

 ABOUT THIS EPISODE'S GUEST:Caroline Beasley is Chief Executive Officer of Beasley Media Group and has served as a Director of Beasley Media Group, Inc. since she joined the company in 1983. She currently serves as the Chair of the BMI Board of Directors and is an FCC Diversity and Inclusion Committee member. In 2017, Ms. Beasley was honored by Radio Ink magazine as “Radio Executive of the Year” and has been consistently ranked among the top five of the publication's “40 Most Powerful People in Radio” list. In addition, she has been recognized in the magazine's “Most Influential Women in Radio” issue on an annual basis since 2003. ABOUT THE PODCAST:Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.  PEOPLE MENTIONED:George BeasleyJustin ChaseHeidi RaphaelCat ThomasScott JamesonBill WestonCadillac Jack McCartneyAnn BeasleyBruce BeasleyBrian BeasleyBrad BeasleyWarren BuffettTom PolemanMike McVaySteve NewberryJoe HarbBob PittmanScott BorchettaRishad TobaccowalaBob Iger ABOUT BENZTOWN:Benztown is a leading international radio imaging, production library, programming, podcasts, jingles, and voiceover services company with over 3,000 affiliations on six different continents. In 2017, Benztown was named to the prestigious Inc. 5000 by Inc. magazine for the fifth consecutive year as one of America's Fastest-Growing Privately Held Companies. With studios in Los Angeles, New York, and Stuttgart, Benztown offers the highest quality audio imaging workparts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Urban, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets and distributes high quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Daily Dees Show, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Audio Architecture, Incentive Sales Rewards, BMG Production Music, Top 10 Now and Then, Tough Love With Siri, Ask Alexa and Flashback.Web: benztown.com

Latest news, interviews, podcasts, reports, videos, and special productions from Cybercrime Magazine, published by Cybersecurity Ventures. To register for Radio Ink's Forecast 2022 taking place on November 16th, visit https://store.streamlinepublishing.com/products/forecast-2022-early-bird-registration-new-york-1-795 • For more on cybersecurity, visit us at https://cybersecurityventures.com

Forecast 2022, which takes place at the Harvard Club in New York City on Nov. 16, 2022 is broadcast media's most prestigious leadership conference. Deborah Parenti, EVP/Publisher at Streamline Publishing, talks with our host Zack Hack about cybersecurity's place at the table this year. Steve Morgan, founder of Cybersecurity Ventures and Editor-in-Chief at Cybercrime Magazine will be one of the keynote interviews at Forecast 2022. Learn more about the event at https://radioinkforecast.com/

https://radioink.com/author/lford/ (Loyd Ford) has programmed successful radio brands in small, medium, large, and major markets across the U.S. and worked for a wide variety of broadcasters for several decades. His firm, ​https://rainmakerpathway.com/ (Rainmaker Pathway Consulting Works) offers strategic branding and programming solutions, in a hybrid approach that encourages ratings and revenue success with innovative strategies, ideas, and execution. You may have seen his writings inhttps://radioink.com/category/blogs/loyd-ford/ ( Radio Ink )and other publications, including his blog. He is also frequently found on Clubhouse, where among other things, he hosts the weekly "Encouragers" series with former Brandwidth guest https://bit.ly/BWOD148 (Skip Dillard) from HOT97FM and WBLS in New York.

30 years in the broadcast industry, Mark specializes in broadcast management, programming, voiceovers, production and on-air. As a programming executive Mark has received several awards including Program Director of the year and one of America's Best Program Directors according to Radio Ink. McCray's resume include voiceover and spokesperson projects for major companies (Weight Watchers, AT&T, McDonalds, Big Apple Rx and more) as well as imaging voice for several stations including WMMJ-FM in Washington DC and KZMJ-FM in Dallas. As an on air talent Mark has achieved top ratings in several markets and have been heard nationally and internationally on the ABC Radio Networks. Public speaking and hosting is while also volunteering time to moderate Town Hall meetings and community events with Congressional members, Mayors and other elected officials. Master of Ceremonies for the "Urban League Luncheon", "Who's Who of Dallas" event and several other functions. Broadcasting, Broadcast Management, Voiceovers, Public Speaking, On-air, Consulting and more... since august of 1991 ladies and gentlemen Mark McCray! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jordan-tolbert/message Support this podcast: https://anchor.fm/jordan-tolbert/support

WELCOME TO MEDIA INSULTANT…Keith  Samuels and Jackson Weaver offer their opinions on what's going on in media.  Join us twice a week for Media Insultant. Today we lead with… ·        WE COMMENT ON THE RANKING OF RADIO INK'S TOP 40 MOST POWERFUL RADIO EXECUTIVES.·        DISNEY SHORTS A STAR INEXCHANGE FOR….?  THIS IS A NEW ONE…·        THE FCC AUCTION 109 PROVED THAT AM IS FINALLY DEAD – VERY SAD! ·        INTRO SPECIAL GUEST COMING SOON…This is the August 10th Tuesday  Edition – join us weekly Tuesday and Thursday mornings for Media Insultant with podcasts on any platform and videos on YouTube.  Comments at jackson@intownmedia.com anytime. 

Deborah Parenti, EVP & Publisher of Radio Ink, Radio & TV Business Report, and Podcast Business Journal, shared the story behind her title with us on Saturday, April 17th and Sunday, April 18th, 2021.Deborah has been EVP/Publisher of Radio Ink and Radio + Television Business Report since. She succeeded Eric Rhoads, chairman and founder of Radio Ink, at the helm of the publication which she established in 1992. She has also led the company's radio conference division since 2007, including Forecast, the Hispanic Radio Conference, Convergence, and the Radio Ink Sports Conference.SUE SAYS35 years is a long time to work in one industry. But if you love what you do, you continue to learn and look for ways to be creative. That was certainly the case for Deborah Parenti who even found a way to use her love of food from her Italian heritage as an equalizer when dealing with colleagues and clients. Deborah is the finest example of the power behind leaders allowing others to feel valued and important!Support this podcast at — https://redcircle.com/women-to-watch-r/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What makes a true leader? Is it inherently within a person? Is it learned through upbringing and experience? How do we find and nurture the leaders of tomorrow? London Center for Policy Research President Lt. Col. (Ret.) Tony Shaffer and Emmy Award-Winning Journalist and Broadcaster Rita Cosby, now CEO of the Global Service Institute, discuss the characteristics and creation of good leaders. Rita Cosby also tells the story of her father, Richard Cosby. As a young man, he fought against the Nazis as a Polish Resistance fighter during the Warsaw Uprising in World War II. Ms. Cosby wrote a book about her father's experiences and leadership: Quiet Hero: Secrets From My Father's Past. In addition, Shaffer and Cosby discuss the importance of mentoring young people by exposing them to great leaders of the past and present.As CEO of the Global Service Institute, Rita also hosts the group's online discussion video series: Headliners of Service. Visit the GSI Youtube Channel: https://www.youtube.com/channel/UChqu3TfB93qUphnpe3x2ANA Thank you for watching; please feel free to comment, share and subscribe.If you enjoy Thought to Action and would like to help us create future programs like this and see exclusive content, please join our Patreon Community: https://www.patreon.com/thoughttoaction Or, please feel free to make a contribution here: paypal.com/us/fundraiser/charity/1338653 Thought to Action is presented by the London Center for Policy Research https://www.londoncenter.orgFor more on the Global Service Institute, visit https://globalserviceinstitute.org/ Tony Shaffer is the President of the London Center for Policy Research, a retired Lt. Col. in the US Army and the man who exposed intelligence failures prior to the 9/11/01 attacks. https://www.londoncenter.org/fellows/57E72B62-8C75-11E9-AAC9-0BCD4829D8DB/profileRita Cosby is one of the most recognized and respected broadcasters in America who has attained an extraordinary level of success in multiple arenas that few in the media landscape have achieved.Emmy-Winning JournalistBorn in Brooklyn, she is a renowned Emmy-winning TV host, veteran correspondent and multiple best selling author, who anchored highly rated prime time shows on Fox News Channel and MSNBC, and has secured exclusive interviews with more than twenty world leaders, including six U.S. Presidents. In recent years, she has served as a frequent guest host on HLN/CNN and as a special correspondent for the CBS syndicated news magazine Inside Edition.Heralded as one of the Most Influential Women in Radio from 2014 to 2018 by Radio Ink magazine, she was selected as Legend of the Year for 2018, chosen among all women on and off air in the radio industry. Rita has also been honored with six prestigious Gracie Awards. https://globalserviceinstitute.org/leadership/

This episode the Rock N Roll Archaeologist (of the podcast world) sits down for a deep dig into radio executive and consultant Lee Abrams!Lee Abrams with decades in the trenches reinventing radio, tv news and print. Passionate about the past but focused on reimagining the future. Consultant to over 1,000 radio stations, 12 major print publications and numerous tv stations and cable networks, several consumer products and the designer of XM satellite radio programming.In the early 21st Century, Abrams was The Tribune Company's Chief Innovation Officer responsible for helping re-invent the scores of TV stations, cable channels and newspapers that are owned by Tribune, as well as to help create a new and modern innovation focused culture. While at Tribune, Abrams re-structured and energized the creative departments for the TV and TV News group, led and oversaw the redesigning and restructuring of newspapers including The Chicago Tribune, The Baltimore Sun and The Orlando Sentinel, helping returning them to profitability during a period of crisis in print.For 10 years before joining Tribune, Abrams was XM Satellite Radio's Chief Programming Officer. Abrams joined XM as their first employee in June 1998 to create satellite radio. Designing the programming, hiring, overseeing and training a large staff with the mandate to re-invent the sound of radio. With 150 stations to develop and program, Abrams was once again challenged to reinvigorate the radio landscape. Lee Abrams, has been shaping the American radio and media industry for over five decades. During the past 50+ years, he has brought unparalleled ratings and economic success to radio stations in over 400 markets, including 97 of the top 100. Newsweek listed Abrams as one of America's “100 Cultural Elite” for his contributions to creating the modern radio; and Radio Ink listed Abrams as one of the 75 most important radio figures of all time having designed many if not most of the dominant radio formats.In 1989, Abrams joined Satellite Music Network (Acquired by Disney) as Managing Director and oversaw the over 11 satellite delivered formats delivered to over 1,000 stations and was instrumental in the creation and launch of Radio Disney.As a founding partner, in 1973, of Burkhart/Abrams, the Atlanta-based media consulting giant, Abrams invented and built Album Rock, the first successful FM format. He also designed numerous other highly successful radio formats including the first Classic Rock format at San Francisco's KFOG; the first FM Urban/Dance format at New York's WKTU, among others. His corporate clients have included every major broadcast group.Musically, Abrams produced the Grammy-winning CD “Ah Via Musicom” by Eric Johnson—the highest selling rock instrumental album ever, has appeared on several Alan Parsons Project CDs, and worked with major labels and recording artists as a consultant, executive producer and label head. Among his clients have been music industry pioneers, such as The Moody Blues, Yes, Asia, Iron Maiden, Bob Seger, Island Records and Capitol Records. Abrams resides in Chicago and is a 9,000 hour Commercial and Instrument rated pilot, musician and is currently writing “Solutions for a Creatively Starved Planet” (working title) to be published in 2021.https://www.leeabramsmediavisions.com/

This episode the Rock N Roll Archaeologist (of the podcast world) sits down for a deep dig into radio executive and consultant Lee Abrams!Lee Abrams with decades in the trenches reinventing radio, tv news and print. Passionate about the past but focused on reimagining the future. Consultant to over 1,000 radio stations, 12 major print publications and numerous tv stations and cable networks, several consumer products and the designer of XM satellite radio programming.In the early 21st Century, Abrams was The Tribune Company's Chief Innovation Officer responsible for helping re-invent the scores of TV stations, cable channels and newspapers that are owned by Tribune, as well as to help create a new and modern innovation focused culture. While at Tribune, Abrams re-structured and energized the creative departments for the TV and TV News group, led and oversaw the redesigning and restructuring of newspapers including The Chicago Tribune, The Baltimore Sun and The Orlando Sentinel, helping returning them to profitability during a period of crisis in print.For 10 years before joining Tribune, Abrams was XM Satellite Radio's Chief Programming Officer. Abrams joined XM as their first employee in June 1998 to create satellite radio. Designing the programming, hiring, overseeing and training a large staff with the mandate to re-invent the sound of radio. With 150 stations to develop and program, Abrams was once again challenged to reinvigorate the radio landscape. Lee Abrams, has been shaping the American radio and media industry for over five decades. During the past 50+ years, he has brought unparalleled ratings and economic success to radio stations in over 400 markets, including 97 of the top 100. Newsweek listed Abrams as one of America's “100 Cultural Elite” for his contributions to creating the modern radio; and Radio Ink listed Abrams as one of the 75 most important radio figures of all time having designed many if not most of the dominant radio formats.In 1989, Abrams joined Satellite Music Network (Acquired by Disney) as Managing Director and oversaw the over 11 satellite delivered formats delivered to over 1,000 stations and was instrumental in the creation and launch of Radio Disney.As a founding partner, in 1973, of Burkhart/Abrams, the Atlanta-based media consulting giant, Abrams invented and built Album Rock, the first successful FM format. He also designed numerous other highly successful radio formats including the first Classic Rock format at San Francisco's KFOG; the first FM Urban/Dance format at New York's WKTU, among others. His corporate clients have included every major broadcast group.Musically, Abrams produced the Grammy-winning CD “Ah Via Musicom” by Eric Johnson—the highest selling rock instrumental album ever, has appeared on several Alan Parsons Project CDs, and worked with major labels and recording artists as a consultant, executive producer and label head. Among his clients have been music industry pioneers, such as The Moody Blues, Yes, Asia, Iron Maiden, Bob Seger, Island Records and Capitol Records. Abrams resides in Chicago and is a 9,000 hour Commercial and Instrument rated pilot, musician and is currently writing “Solutions for a Creatively Starved Planet” (working title) to be published in 2021.https://www.leeabramsmediavisions.com/

Radio Ink magazine, published by Eric Rhoads, is the principal trade publication of the radio industry. Today we examine a feature article I wrote for that magazine recently. In it, I speak directly to the frustrations of the account executives – the salespeople – employed by America's 10,000+ commercial radio stations and the many hundreds of stations across Canada and Australia. I've decided to let you see what I told them; a peek behind the curtain, if you will. – RHW   Ad strategy is more difficult to teach than ad writing. Ad writing, essentially, is to choose: 1. an intriguing angle of approach into the subject matter and 2. the sharpest words and phrases to make your point. Ad strategy, essentially, is to choose: 1. the point you need to make. Bad strategy happens when you: 1. listen to an advertiser's wishful thinking and then 2. assume that a radio schedule that 3. delivers great frequency and 4. reaches the perfect audience 5. with really good copy will 6. make that advertiser's dream come true. If you've been selling radio long enough, you already know that a client's wishful thinking is a lever that will help you sell that client a radio schedule, but it takes a lot more than wishful thinking to motivate the client's customer. CLIENT: “I wish I could sell these items.” ACCOUNT EXEC: “Let me help you.” CLIENT: “How can you help me?” ACCOUNT EXEC: “We have a loyal audience.” (Insert success story here.) “Advertising is an investment in your future.” (Insert schedule and contract here.) “Now tell me exactly what makes these items different and special and better than the ones your competitor sells.” (You start taking notes like crazy. The client is animated. Sincere. Hopeful. Excited.) You return to the station with a contract and a run order. Now all you need is great copy, right? Let me pause here to say that it's not my goal to discourage you. My goal is only to open your eyes. I want you to see the problem clearly so that you no longer walk into a trap from which there is no escape. We will now continue. You work really hard and write a great piece of copy. Excellent copy. Miraculous copy. World-class copy. The greatest copy that has ever been written. Your co-workers love the ad. The client loves the ad. High-fives all around and champagne for everyone. The schedule runs. The ad airs. Everyone is commenting on it. Very little of the product is sold. Beyond generating those comments, the ad has minimal impact on the business. What the hell? Your copy, indeed, was fabulous. You employed an excellent angle of approach, held the listeners' attention and made your point in a clever way. Well done! But your fundamental strategy was flawed; your ad answered a question that no one was asking. You walked into the trap when you failed to question why the client was overstocked on the item he wanted you to advertise. The real problem is that no one wants the item. It's a loser, a dog, a mistake. Your client assumed – and you assumed with him – that if people “only knew and understood,” then they'd rush in to buy the product. So you told the people, you made them understand. And they still didn't want the product. Advertising will only accelerate what was going to happen anyway. Convince your client to let you offer the public what the public already wants. This is what drives traffic into a store. And many of those people will find other things to buy from your client. In other words, fish with bait that you know the fish love. Don't try to convince the fish to swallow bait they don't really like. The inexperienced account executive allows the patient to diagnose his own disease then prescribes treatment under the mistaken illusion that the patient's self-diagnosis can be trusted. If medical doctors did this they would go to jail. The...