Podcasts about jacobs media

The SuperFriends dissect Edison Research's 2025 Infinite Dial, The Amplii Media and Coleman Insights' State of Video Podcasting study, and Jacobs Media's Tech Survey, revealing key insights into podcast consumption trends. The group explores the rising popularity of video podcasts, the dominance of platforms like YouTube and Spotify, and the evolving media landscape. Discover how Gen Z consumes content, why metadata matters, and the challenges podcasters face when transitioning to video. With candid discussions about social media, podcast discovery, and the intersection of radio and podcasting, this episode offers a comprehensive look at the current state of podcasting. Whether you're a content creator or podcast enthusiast, this conversation provides valuable insights into the medium's future. Get The Survey's at each of the company's website, linked above. A full transcription of the episode is available on our website. Check out more from the Superfriends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network   Learn more about your ad choices. Visit megaphone.fm/adchoices

We love having Fred Jacobs from Jacobs Media on the show to discuss things like Tech Survey and the AQ Study. What do listeners come to radio for? Well since 2018 it has been for personalities first, then music. I'm not sure what you are being told from your program director, but depending on the market or format, they could be working off some old thinking. We also spoke about the lack of women in various radio roles including on air and the need for more female program directors. We also discussed the disconnect between AI and innovation, and some of the perceptions that "podcasting is taking over" when in fact, most radio P1 listeners are not that interested in the medium. One of the more successful formats is Christian Radio when has all the things commercial radio strives for... an emotional connection with listeners. We also discussed the financial struggles of public radio.If your radio station is interested in participating in the Tech Survey Study for 2025, click here. Deadline is December 19.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After 7 and a half years, the longest gap between appearances in Sound Off Podcast history, Leslie Scott finally returns. And to say things have changed is a massive understatement.Back in 2016, Leslie was the PD for 107.7 The End in Seattle, driving the station to huge success in the millennial market. Since then, she's taken on a few more stations, been elevated to overseeing programming of Audacy's exclusive streaming-only channels... And like so many people in radio, been restructured out of a job. Their loss. We discuss where Leslie's currently at both life and career wise, but mainly this is a time for us to catch up and learn how Leslie's thoughts and predictions from 2016 have aged.For the most part, Leslie's values remain the same: Radio and digital should be friends, not enemies; Radio stations need to focus on curating personalities above all else; and the youngest generation is a giant well of untapped potential listeners who should be catered to. However, interestingly, Leslie is no longer a part of that youngest generation. She once was a sort of "Millennial Whisperer" in the radio industry, but Gen Z is a whole different beast, which we discuss at length. 7 years doesn't sound like a long time, but it really is, especially in an industry that's been scrambling so hard to keep up with the youth, and Leslie has a lot of thoughts about the way things have changed.We also discuss women's progress in the radio industry, or rather, its stagnation in recent years. Fred Jacobs of Jacobs Media published his AQ6 survey earlier this year, which you can read about here. It showed that women's representation in radio hasn't really improved since 2019. Being both a woman herself and serving on the board of directors for mentoring and inspiring women in radio, Leslie shares some interesting insights into why that might be.If you haven't heard our original interview with Leslie, and you'd like to compare for yourself, you can listen to it here. If nothing else, it's an interesting time capsule to a world before TikTok.A Transcript and video version of the episode is available on the network page.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show.We heard words like affordable, quality, and unique. Some people recommend based on a relationship that delivers value. When you deliver something you can't get any place else.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Question of the MonthDon't overthink this one. Get ready for whatever comes into your mind. Ready?What do you wish Dave would talk about on the show? (so many people don't answer this and say “I'm sure you've covered it, etc) Just give me the answer that popped into your head and forget if it's been covered. What do you need to learn about? (this is all about YOU).Instead of playing all the answers together, I'll play them as I answer your question. If I don't have new material, I'll still give you a shout-out and point you to the previous episode. Don't forget to tell me a little bit about your show and your website address. I need your answer by 8/23/24Click Here to Upload/Record Your AnswerQuestion of the Month Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthParticipantsKim Newlove

Jacobs Mediaが毎年実施している、AM/FM ラジオの主要リスナーのメディア習慣を調査したレポート「Techsurvey 2024」を発表しました。今日はこのニュースを紹介します。

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences  When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel.  However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less).  This means you will have two versions of your show. One for video and another for audio. When You Said, "Let's Add Video" If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right? Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money).  YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media).  Consequently, you need two different strategies if you don't want to waste your time.  With video, people are measuring STV (seconds to value). In other words, get to the point. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Power of Podcasting Network This podcast is part of the Power of Podcasting Network.

In November 2019, Mary DelGrande joined vCreative as its Sr. VP/Sales, ahead of her promotion to Chief Executive Officer. With 30-plus years of experience, including 20 years at Premiere Networks, what excites this CEO of a media workflow software provider serving both Radio and Television as the second quarter of 2024 arrives?DelGrande shares her thoughts and more in this InFOCUS Podcast, presented by dot.FM. From what she's hoping to learn and share at this year's NAB Show to how to attend the invitation-only Cocktails and Conversation reception scheduled for April 14 expressly for radio and television industry pros, it's all here in this audio interview with RBR+TVBR Editor-in-Chief Adam R Jacobson.The Cocktails and Conversation gathering is presented by Beasley Media Group, vCreative, Benztown, Quu, Xperi, Jacobs Media and Streamline Publishing's Radio Ink and the Radio and Television Business Report.

Seth Resler joins to explore the dynamic intersection of podcasting and community marketing. Reflecting on radio's digital evolution, Resler discusses content overload and the challenges of standing out in a saturated market. The conversation dives into the pivotal role of community building, particularly in the pandemic era, as a means of fostering engagement and connection. Insights on podcast monetization and social media dynamics add depth to this conversation, offering valuable strategies for content creators seeking to navigate the evolving digital landscape.Our conversation is on Youtube as well. Full Show Notes compiled by the AI Machine.Podcasting and Community Marketing: Seth Resler introduces his latest venture, Community Marketing Revolution, and shares insights from his extensive experience in radio and podcasting.Radio's Digital Strategy and Content Overload: Reflecting on his time at Jacobs Media, Ressler discusses frustrations with radio's digital strategy and the challenges of creating and distributing content in a fast-paced media environment.Content Abundance and Consumer Choice: Cundill and Resler delve into the impact of content oversaturation on creators and consumers, highlighting the struggle to find quality content amidst an abundance of options.Community Building and Virtual Events during the Pandemic: Resler emphasizes the importance of community building, especially during the pandemic, and shares insights on fostering connections through virtual events.Podcasting, Community Building, and Monetization: Resler discusses the significance of community building in podcasting and explores opportunities for monetization through sponsorships and collaborations.Social Media Platforms and Community Building: Cundill and Resler examine the evolving role of social media platforms in community building, discussing recent changes and trends in content creation and distribution.Building a Community for Arts and Entertainment Brands: Cundill and Resler explore strategies for building communities around arts and entertainment brands, emphasizing the importance of identifying target audiences and tailoring content to their needs.Community Building and Rewards in Podcasting: Cundill and Resler discuss the value of incentives and rewards in community building, sharing insights on fostering engagement and strengthening relationships with listeners.In this engaging discussion, Cundill and Resler offer valuable insights and practical strategies for navigating the evolving landscape of podcasting and community marketing.Find the Sound Off Podcast on YouTube, Facebook & InstagramThanks to our supporters!Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

EPISODE SUMMARY: Paul Jacobs, Vice President and General Manager of Jacobs Media, shares his journey in the radio industry and founding a consultancy with his brother Fred Jacobs. He discusses his success in programming and sales and his work championing radio's future.On this episode of Chachi Loves Everybody, Chachi talks to Paul Jacobs about:Growing up in Detroit and starting a bagel delivery business as a kidWorking with his brother for the first time at WRIFThe collaboration between programming and sales and how he rose through the station ranks from sales to gmJoining his brother Fred at Jacobs Media and launching the Jacobs Media BlogNegotiating with Apple for CarPlay and the future of radio in the automotive industryAttending CES and the importance of Xperi and new technology to radio's futureHow constantly reinventing yourself and staying ahead of industry trends is key to long-term successHis advice for young people entering the industryAnd more!ABOUT THIS EPISODE'S GUEST: Paul Jacobs is the “suit” of Jacobs Media, rising up through the sales ranks to become a General Manager of a major market radio station at age 28. After graduating from Michigan State University in 1976 with a BA in Advertising, Paul immediately went to work selling radio for WNIC-FM in Detroit, where he realized one could actually make money selling air.After a brief stint working for the William A. Robinson marketing services agency in Chicago, where he created campaigns for Philip Morris and Seagram's, Paul struck gold when he was hired as an Account Executive at WRIF-FM in Detroit. This experience launched his sales management career, and four years later, he became the General Sales Manager for KZEW-FM in Dallas, and ultimately, the General Manager for KHYI-FM, also in Dallas. He was lured home to run WDFX-FM in Detroit, before joining Jacobs Media as its General Manager in 1991.Along with overseeing our day-to-day operations, Paul's main contribution has been the addition of sales consulting services. As an expert in all Rock formats, Paul has helped our clients open up new revenue streams by aiding them in their understanding of how to sell, market, and position their formats via sales training seminars. He's currently focused on helping broadcasters transform their business models from being primarily focused on radio, to taking a more “platform” approach, using content to appeal to new audiences and generate revenue. Paul is a true “radio champion” – someone who believes in the power of branding, and developing radio's inherent assets.ABOUT THE PODCAST: Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.PEOPLE MENTIONED:Fred JacobsEd ChristianBill RobinsonMarty GreenbergJay HoekerBill JacobsRoy and Walt DisneySteve JobsTim CookTim DavisSeth ReslerTom BenderAlan MulallyArt VuoloKatie GambrillABOUT BENZTOWN: Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world-class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America's Fastest-Growing Privately Held Companies. With studios in Los Angeles, New York, London and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Daily Dees Show, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Flashback, Top 10 Now, AudioLogger, Audio Architecture, Radio Merch Shop, The Rooster Show Prep, AmeriCountry, and Benztown Swag Bank. Benztown + McVay Media Podcast Networks produces and markets premium podcasts including: The Making of: A National Geographic Podcast, Run It Again, Hot Chicken and Cage-Free Conversation with Byron Kennedy, and Edelman Financial Engines' Everyday Wealth.Web: benztown.comFacebook: facebook.com/benztownradioTwitter: @benztownradioLinkedIn: linkedin.com/company/benztownInstagram: instagram.com/benztownradio Enjoyed this episode of Chachi Loves Everybody? Let us know by leaving a review!

Southern Sense is conservative talk with Annie "The Radio Chick-A-Dee" Ubelis, and Curtis "CS" Bennett, co-host.  Informative, fun, irreverent and politically incorrect, you never know where we'll go, but you'll love the journey! New Webpage: SouthernSense.net Special Guests:  Martha Zoller is a force on the conservative political landscape. She hosts “The Martha Zoller Show” on heritage station WDUN for Jacobs Media in Gainesville, Georgia Former Florida Lt. Gov. Jennifer Carroll  http://www.jennifercarroll.com/ Dedication:  Police Officer Jonah Oswald, Fairway Police Department, Kansas, End of Watch Monday, August 7, 2023

If you've ever been in radio in North America, either as a producer or as talent, you've probably heard about Morning Show Boot Camp. Heck, you've probably heard us talk about it on the show before. But why should you care?Well, for starters, it's been a killer resource for training radio talent since the 80's. Most broadcasters have either been to a session or know someone who has, because it's developed a reputation for being the best way to keep your on-air skills sharp. And today, we've got one of the original founders of the Boot Camp, Don Anthony, to tell us about how it's evolved and why it's still incredibly important and relevant.Don knows, as should everyone, that people just don't listen to radio for the music anymore. Sure, it's nice to find a station that plays your favourite songs, but it's even nicer to be able to pull them up on Spotify or Apple Music and play them anytime. So the question remains: what's the draw of radio in 2023? Don's answer is simple. Streaming services don't have a personality. Radio stations do. He talks to us about the importance of a good host, and the ways Morning Show Boot Camp helps on-air talent learn to harness their entertainment skills. He also shares some of his favourite experiences from the last 35 years of watching people become famous right in front of his eyes.Want to go to Morning Show Boot Camp? Sign up here! If you want to stay updated on all things radio, check out Don's website, The Morning Mouth.A Transcription of this episode is available here. You can also sign up for their newsletter, Jockline, to get updates on all the latest radio news directly in your inbox. Submit your email, first name and last name here to register.This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Caroline Beasley, the Chief Executive Officer of Beasley Media Group, returns to the InFOCUS Podcast, presented by dot.FM, to talk about what the upcoming NAB Show will bring to her team and perhaps add to her knowledge sphere.Caroline also shares a little more about an invitation-only Cocktails and Conversation reception during the show expressly for radio industry pros that is presented in part by Beasley Media Group, Quu, Benztown, vCreative, Skyview Networks, Xperi, Jacobs Media and Streamline Publishing's Radio Ink and the Radio + Television Business Report.

Jacobs Media is one of several sponsors of a Cocktails and Conversation reception that will be held once again at the NAB Show. Radio Ink and the Radio and Television Business Report are helping to put the event together, and to share a little about it – in addition to all that he's looking forward to at the NAB Show this year – is Jacobs Media VP/GM Paul Jacobs.

Radio Dayz...The Podcast is a podcast radio program that explores the world of terrestrial radio, its DJ's and on-air personalities and you all the fans of radio as a medium...come take a look inside radio through the eyes of those who have worked behind the scenes of radio or as a musician worked to get their music played on the radio!HELLO AND WELCOME TO the  RADIO DAYZ!..The Podcast... not only offering this audio podcast for your enjoyment...but now you can watch this show via YouTube and at ronrobinsonstudios.com ..In this Episode which is brought to you by Team 71 Mortgage Group and Radio Dayz the Movie.... I welcome National Radio Broadcasting Hall of Famer and Founder of Jacobs Media, Fred Jacobs!This episode is sponsored byTeam 71 Mortgage GroupRon Robinson Studios andRadio Dayz...101 Years of RadioAlso  check out our new On-line "Swag" Store...get your Radio Dayz the Podcast HATS SHIRTS AND OTHER SWAG...All can be found atronrobinsonstudios .com and ron-robinson-studios.myshopify.com/I want to thank you for tuning into this podcast... I really appreciate it...if you are enjoying this podcast...share it with your friends and if there's a radio personality...current, former or otherwise that you'd like to hear more about...shoot me an email atron@ronrobinsonstudios.com...THE HISTRORY OF TERRESTRIAL RADIO"Radio Dayz 101 years of Radio" is coming in the Spring of 2023.  If you would like to help and become a producer for this movie...click on the heart at the top of the page and become a Patreon or a PayPal Partner...click the link below to become a Patreonpatreon.com/ronrobinsonstudiosEvery little bit helps, so Thank you!Every little bit helps and Thank you in advance..Instacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Paul and Fred Jacobs start off every year by going to Consumer electronics Show in Las Vegas. It invigorates and really sets the table for the year. The show takes place the first week of January when many are still in their Christmas and New Year's stupor when many are unaware of what day it is.In this episode, I ask Paul about what he saw at CES and discuss the dash, AI, the future of AM radio, and the future of Public Radio. We also get into the three R's which include radio, retail and recession. Paul has a very steadfast answer for that third one and I can tell you based on what I have seen with travel and the number of houses being renovated on my street - he's right.Please take the time to check out this webinar from Jacobs Media about what Fred and Paul saw at CES. It'd one hour and 7 minutes and it is designed to show radio people where we may be headed in the future. It will cost you only your email address and you will be rewarded with a daily blog which is also useful.I also was unaware that Sheri Lynch went to CES for the first time and she is a truly forward thinking broadcaster and shared her thoughts about what she saw.A thanks to the people who support the show each week and allow it arrive on your phones for free.Matt Fogarty VoiceoversNLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.Here is a transcription if you need one. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Corey and Gordon maintain their record of having neither attended nor gushed about the annual gadget-fest in Las Vegas, but they did decide to do something other than poke fun at it this time. In this episode, they ring up two other smarties -- Fred Jacobs of Jacobs Media, and media disruption expert Todd Handy -- to get their impressions. What did this year's CES foretell for media and advertising?

There are two thing you need to do to grow your audience. First, get in front of new people who don't know you, and invite them to your show. Then, keep your listeners coming back week after week. Before you get started building your audience, you need to understand why you want to grow in the first place. THE AUDIENCE MISTAKE The one thing I want you to remember today is content drives business with relationships and authority, not sponsorships. Bring your listeners into your business. Many people want to grow their audience, so they can sell sponsorships. That is the worst thing you can do. And, I'll show you why in just a bit. This is going to be powerful for you today. Make sure you have a pen and paper to take notes. Many times we get training like this, we go to free webinars, or we attend seminars and get a ton of information. We get all excited. Then we go home or return to our "to do" list and we do nothing with the training. We never put it into action. I want to give you this strategy, so you can implement what you learn. Does that sound good? Nothing happens until you take action. No more guessing. Just the steps you can follow to build powerful, profitable relationships with your audience. Could you use that? Great! Remember, you just need to take action! MONETIZATION Many people make monetization much harder than it needs to be. It wasn't always easy for me. Over the years, I distilled it down into a step-by-step process to grow my audience and leverage that attention to make money with my podcast. If I can do it, you can, too. Let me give you a quick example. Zoë Routh is one of Australia's leading experts on people stuff in leadership. She helps leaders and teams overcome silos and turf wars to work better together. She has worked with individuals and teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty years showing teams struggling with office politics and silos how to work better together. Zoë uses her podcast to open doors to her ideal clients. Rather than asking them to lunch or making a cold sales call, she invites those she would like to work with to be a guest on her show. Zoë uses her interviews to begin the relationship and really give value to these CEOs before she even starts talking about doing business together. That is my favorite way to use a podcast to land clients. You don't need a huge audience. You just need the right audience. Can you see how this one example could make a big difference in your business? Interviewing prospects on your show and building those relationships could be just what you need to land your next client. AUDIENCE EXPLOSION That is one example of making money with your podcast by attracting your ideal clients. It is about relationships and rapport. My Audience Explosion Blueprint consists of 3 easy steps. Don't make if more complicated than it needs to be. Don't get swallowed up by the tech. Just follow a proven process. On this episode, we are going to focus on growing your audience. They say public speaking is the most common fear. I believe it is probably the fear of failure while public speaking that paralyzes most presenters. You know what I mean. Music has always been a passion for me. But, I was always introverted and never dreamed of being on the radio let alone interviewing big stars. Three years into getting my architecture degree, I realized my career ladder was leaning against the wrong wall. By chance, I got a job at a radio station where my brother worked. I was a broke college student and needed the money. While working there, my passion for creativity and entrepreneurship returned. RADIO In radio, we would gain the attention of our listeners and sell that attention to clients. It was all about ads. I had a passion for creating great radio. The formula for successful radio equals great music plus great morning shows plus great marketing. It is all about creating great content with entertaining personality and then marketing the crud out of it. I have now gone on to interview many big names. Like George Strait, Ice-T, Zac Brown, Lady Gaga, Lionel Richie and more. Over 25 years of coaching talent and building effective marketing campaigns to serve clients and attract listeners, I have learned the effective traits of powerful content and marketing. I had a passion for creativity and to share my message. But with the big business of radio, I couldn't own a radio station. I needed a way to take what I've mastered and turn it into a business of my own. That's when I discovered podcasting. THE GURUS I saw all of these experts sharing their information online. I was following them all. I bought Brendon Burchard's "Millionaire Messenger". I spent a couple thousand dollars for Jeff Walker's "Product Launch Formula". I spend money on Russel Brunson's ClickFunnels. It was a lot of good money going out without much to show for it. I was following all of the magic formulas, but wasn't making the millions. Can you relate to that? How much have you spent on programs that didn't work? They say, "Just send an e-mail to your list." What most of these don't tell you is that you need an audience in order to have a list. And you have to build a relationship with that list before you can leverage the attention. I knew I had the knowledge. I just needed the vehicle to share it to build the relationships. That's when I began using my 25 years of knowledge and experience building client relationships to build a brand with my podcast and growing relationships rather than selling attention. IMPOSTOR SYNDROME But, it was crazy. Impostor Syndrome kicked in. I started to doubt myself. With podcasting, the platform was in front of me and the creativity returned. But, I started questioning myself. I knew I just needed to step up and believe in myself. I saw all of these other experts doing it. What couldn't I? The opportunity to own a radio station was gone. But now there was an opportunity to build my brand and attract clients with podcasting. The thrill of having full control of my content and help people was right there. So, I started demonstrating my expertise and attracting clients I could help. Over the past 9 years, I've been shaping all I've learned in radio to help other coaches and podcasters discover their possibilities. I've been helping them transform their information into entertainment, so they can use their podcast to attract their ideal clients and grow their business. YOUR OPPORTUNITY Now you have the opportunity to use this same process. I got lucky and found success. I fell into radio and learned by the school of hard knocks. You can now easily get in and find success without all the pain. Now, I tell you this not to impress you. I tell you this to let you know that if I can conquer the Impostor Syndrome, you can, too. If this introverted kid from a lower-income neighborhood can create powerful content on successful radio stations and podcasts, and can use that content to attract and help clients, you can as well. The best part … it won't take you years of living on $12k, working three jobs, fighting off the IRS, working through trial and error and suffering all of the bruises I endured. You just need to follow a plan. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue by building rapport. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Publishing a podcast is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer. But, how do you get noticed? How can you stand out in that sea of sameness? THREE WAYS There are three ways to share your content … video, audio or text. You can publish your content using blogs, YouTube videos and podcasting. There is one way I feel is best, and you can probably guess which format that is. Are you leveraging your content to its fullest extent to drive your business? If not, why not? Today, there are about 600 million blogs in the world today (Growth Badger). When was the last time you read a blog on a regular basis? In the video space, you are competing with 51 million different YouTube channels. YouTube also keeps changing the alogarithm which makes it incredibly hard to get your videos to go viral. It is hard to stand out and get noticed. However, there are just over 3 million podcasts right now according to Listen Notes. Only about half of those are actively publishing. The platform is still young. The opportunity for you is huge. Where do you want to compete? Would you rather try to be seen as one in three million or one in 600 million? Do you see how the opportunity with a podcast is wide open? Do you want to deal with all of the tech issues that come with shooting video? The lighting, the wardrobe, the teleprompter? Or, would you rather just roll in, turn on the mic and record with a lot fewer issues with equipment, time and hair? PORTABLE There are two other reasons podcasting is a better than other platforms for your content. First, podcasting is portable. Your ideal clients can listen while driving, working out, showering, running and many other places where reading and watching video isn't feasible. The numbers are also in your favor. Now is that right time to leverage your podcast. 39% of America now consume podcasts at least every week according to Jacobs Media's Techsurvey 2021. More than 109 million people in the U.S. over the age of 12 have listened to podcasts in the last month according to Edison Research. According to the Nielsen Company, the total podcast audience is growing at an amazing rate. Podcasting has seen 40% growth Over the last 3 years. Podcasting is huge and now is the time to get in. There is a bright future ahead. Create your podcast, so your content is on a platform that is portable, growing and still young with plenty of opportunity. The space is wide open for you. Now that we know podcasting is amazing, Are you leveraging your podcast to its fullest potential to build your authority and grow your business? If not, why not? GROW YOUR AUDIENCE You can start today to grow your audience. And, you can then leverage that attention to make money with your show. There are 6 steps to grow your audience and leverage your podcast to make money with your show. That's what I want to show you today. Before I share those 6 steps, I want to give you the solutions to the three big challenges experts face as they try to build their podcast and audience. CHALLENGES The three big challenges podcasters face are ... - They make it more complicated than it needs to be. - They have a poor strategy to attract their ideal clients and make money with their podcast. - They have no mentor to show them the way and hold them accountable. They simply don't know where to start. Let's talk about how you can easily overcome those three big challenges. COMPLICATED The first challenge I mentioned is that podcasters often make it more complicated than it needs to be. Simplify the process. There are 4 steps to creating a profitable podcast. Grow your audience. Build trust with that audience. Give them a resource to help them overcome their struggles. Finally, offer them additional help where they can pay you. 4 steps. It doesn't need to be any harder than that. Streamline your process and make it simple. Don't overcomplicate it. And stop chasing sponsors. NO SPONSORSHIPS The second big challenge I mentioned is that many podcasters don't have a strategy to attract their ideal clients and make money with their content. Many people believe sponsorships and advertising are the easiest ways to make money with a podcast. Untrue. In fact, those are the hardest. You shouldn't clutter up your show with ads. Instead, use it as a powerful marketing tool for your business and attract your ideal clients rather than clients for sponsors. Let me show you some reasons why sponsorships are the worst strategy you can take. First, it will eat all of your time. Radio stations have full teams that spend their entire day selling ads that listeners don't want. At my last station, we had a team of 18 selling ads 40 hours a week. At the same time, listeners are fleeing traditional media, because there are tired of sitting through all of the ads when there are other options. Don't jump into a market that is shrinking. Next, you only get paid once while your sponsors get paid over and over again. When you advertise for a sponsor, they pay you one time. They get paid every time a product is sold. You then need to go land another client to get paid again. Finally, few podcasts are big enough. Studies show that it takes roughly 5,000 downloads per episode to attract the big sponsors. Less than 7% of all podcasts are at that level. That means if you are like the 93% of the rest of us, you aren't even in the sponsorship game. You need another strategy. STRATEGY To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success. That step-by-step process is my Audience Explosion Blueprint. It consists of six steps. PODCAST PLATFORM Step one is your Podcast Platform. This is your foundation and your why. TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show. She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. POPULARITY FACTOR Step two is your Popularity Factor. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the "Cool Grandpa" podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well. CONTENT CREATION Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. Your content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right. Sadie and Sausha created the "Meathead Test Kitchen" podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche. The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back. INFLUENCE ROADMAP Step four is your Influence Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners. Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience. STARTING STRATEGY Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy. Let me show you a case study that will show you how this works. When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs . He has also been asked to speak to leadership teams and their organizations. His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. CONVERTING CLIENTS Finally, step six is creating your Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you. SHOW ME HOW The third challenge many podcasters face is that they don't have a mentor who can show them the step-by-step process and hold them accountable. They don't know where to start. Let me show you. What would it mean to your podcast if you had an easy way to grow your audience? In order to make money with your content, you need to grow an audience who needs your expertise. Then, you need to build a relationship with that audience. There is a secret to growing your audience nobody talks about. Getting listeners isn't enough. You need to develop a plan to actually keep them coming back time and time again. Many podcast gurus teach you how to create a podcast. Record your interview. Convert it to an .mp3. Upload it to your host. You have a podcast. Now what do you do? Some may even teach you how to get a few listeners. But, that is where most people teaching podcast stop. FILL THE BUCKET The problem is … if you keep putting water in a bucket with holes in the bottom, it becomes very difficult to increase the amount of water in the bucket. The same is true with your podcast. If you keep adding listeners, but they don't stick around, your audience and authority won't grow. Can you understand why both sides of the equation are important to your growth? If you want to use a podcast to grow your business and authority, you need to build it on a solid foundation and strategy. This is step four of the process … "Your Influence" roadmap. Your personality keeps them coming back for more if you use it right. THE BLUEPRINT This whole strategy is what I call the Audience Explosion Blueprint. My Audience Explosion Blueprint is built on these 6 steps for successful podcast audience growth and monetization. Your Personality is the the magic sauce. Your personality is the way people get to know you, like you and trust you. It is your personality that keeps them coming back for more episode after episode. So many forget this critical ingredient. Your podcast can't be all about information. Your content needs to be engaging entertainment. Your personality makes you unique. It makes you stand out from everyone else. Develop your personality through the stories that you tell and the details that you share. People will get to know what you believe and value. How great would it be to be able to follow a plan day-by-day to develop your personality, grow your audience and monetize your show? No more guessing. Just a way to take action to increase your downloads. Do you want to stop all the trial and error searching for the right process? WHERE TO START What would it mean to your income if you had an easy way to connect to the big fish that are your ideal clients? I can't guarantee you will make money from your podcast. Only you know the viability of your topic, your abilities and your willingness to work. However, this blueprint will definitely help you build a framework to see what is possible. Let's talk about using a podcast to create and grow your business. You have been trying to find unique ways to build your audience and make money with your show. Since we've started, I hope you've written down a few ideas on how you might incorporate a podcast into your marketing plan. You have the blueprint that can help you. Here's what I know. If you want another level of success in your business, you're gonna need help. There's no way to get different results by doing the same thing. There's no way you're gonna get to another level on your own. You need help, and I'd like to be that mentor to show you the step-by-step process. JOIN ME That's why I am so excited to invite you to join me in the Audience Explosion Blueprint. It is a step-by-step, live coaching program to explode your podcast audience in 6 weeks or less. By the end of this program you will: Have a clear, step-by-step blueprint to grow your audience with ideal clients in as little as 15 minutes a day Lay the foundation to be known as an influencer and respected authority in your niche Consistently attract listeners who become raving fans, share your podcast, become your ideal clients and purchase your programs Free up your time to create great content and monetize your show Audience Explosion Blueprint utilizes my 35 years of radio experience and 10 years working with podcasters creating successful shows, growing audiences, and coaching talent. This program will help you build an audience, attract your ideal clients, and keep them listening by developing your show and authentic personality. WHAT YOU GET In this program you will get access to: 6 Live group explosion training sessions that show you how to plan, create and launch your audience growth blueprint for your podcast. These sessions include Q&A opportunities so you can get your questions answered. This is a $1,497 value. Lifetime access to the recordings of the presentations in video and audio form just in case you miss any live sessions. This is a $1,497 value. Access to a full, online toolkit containing worksheets, checklists and other tools to show you how to organize your audience growth blueprint, execute your plan in just a few minutes a day, and methodically grow your downloads. This has a value of $497. Membership in the private Audience Explosion Blueprint Facebook group as another place for you to ask me questions. This will also help you get feedback, connect with others and develop new audience attraction ideas. This is valued at $497. PLUS GROW IMPLEMENTATION Daily e-mail reminders during the program to help you consistently take action for 15 minutes each day to execute your blueprint. You will receive an e-mail from me everyday over the 6 weeks that will tell you exactly what to do. No guessing. This has a value of $497. A 30-minute, one-on-one call with me to ensure your blueprint is clearly defined and efficient. It is valued at $250. You also get all future calls, updates and versions of the program. Whenever I teach the course again live, you're welcome to join at no cost. Whenever I update the course, you get access at no cost. This is like taking the course again whenever you'd like. This is lifetime access. It is a value of $1,497. That is a total value of $6,232. It sells for $997. But, I'm going to give you the opportunity to get into the program for a great deal for a limited time. ARE YOU READYTO GROW? Are you ready to get serious about growing your podcast? I also want to give you a few bonuses to make it even easier. Bonus #1: Audience Growth Toolkit ($191 value) You get help you create powerful, effective interviews. Bonus #2: Creating Powerful & Unique Podcast Interviews Course ($97 Value) One more bonus for you. What if you go through the Audience Explosion Blueprint, but you still have questions unique to your situation? Let me give you more help. Bonus #3: A one-on-one call with Erik K. Johnson ($250 Value) If you take advantage of the Audience Explosion Blueprint program by December 27th along with all the bonuses, I will give you a one-on-one coaching session with me as a gift to ensure you are on the right path and answer any specific questions you may have. LIMITED TIME After December 27th, the price goes back to $997 and you'll miss the start of the live calls. Total value is $6,770. Enrollment for the Audience Explosion Blueprint is typically $997. I want to give you an exclusive deal today. If you are ready to grow your audience and leverage that attention to make money with your show, it won't cost you $997. You can enroll in the Audience Explosion Blueprint by December 17th for a great deal. I can't give it here, because this podcast will be live for years. So if you want to see the deal, head to www.PodcastTalentCoach.com/audience. Sign up now. The next live classes start on January 12th. The deal goes away on December 27th. You can spend a lot of time learning by trial and error. Or, you can fast track it by joining me in the Audience Explosion Blueprint and make it quick and easy. This program is for podcasters who are willing to consistently take action a few minutes a day to follow a simple plan and work to grow their podcast. This is not for those who expect to build their audience to thousands of listeners in just a few days, like a "get rich quick" scheme. If you take action like we discussed, you will have your blueprint to grow your audience in six weeks. I walk you through all six steps in the Audience Explosion Blueprint. The Audience Explosion Blueprint classes start in January. However, this opportunity is only open until December 27th. We need to get everyone plugged into the portal, ready to kick off the program, and working on the pre-work for the course. Enrollment is online at www.PodcastTalentCoach.com/audience. GUARANTE Of course, I will give you a guarantee. I'll give you a 30-day money back guarantee. If you get into it and within the first 30 days you realize this isn't for you, I'll give you your money back with no questions. What do you have to lose? You want to build your audience and make money with your show. Let's get started. What would it mean to your income if you could increase your audience in a step-by-step way? Not only that, but your ideal clients actually subscribe and ask to hear from you every week? This is like a weekly webinar with subscribers and a built-in audience. What would that do to your income? You heard the stats. Podcasting could double in the next 5 years. 106 million people in the U.S. alone have listened to a podcast in the past month, and it is only getting bigger. Now is the time to up your game. Visit www.PodcastTalentCoach.com/audience to sign up. Take advantage of the Audience Explosion Blueprint. Let's get your blueprint built in the next 6 weeks. I can't wait to help you go to the next level. I am excited to begin working with you and can't wait to see what you accomplish and the clients you attract. Let me show you the step-by-step process and give you the accountability you need. Visit www.PodcastTalentCoach.com/audience to enroll, and I'll see you there. Until next week, remember to always tell the truth, always make it matter and always have fun. See you next time.

Stats on average podcast length and episode downloads by top podcasters - BuzzSprout.  How to Differentiate Your Show In A Crowded Market - FREE Webinar from The Podcast Marketing Academy.  Demographically, what percentage of podcasting listening is made up of Men and Women? (Edison Research)  Jacobs Media Says Some Public Radio Fans Are ‘Cooling' on podcasts . . . and advertising ads could be the culprit.Website:  www.podcastingbythenumbers.comLINK:  How to Differentiate Your Show In A Crowded Market - FREE Webinar Your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal

FRED IS SCARING THE FOLKS IN RADIO…MORE INVENTORY AS THE CTV FOLKS REALLY ROLL OUT ADVERTISING…WHAT IS MR. BENEDETTI UP TO?Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management.  Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday.  Produced by InTown Media we welcome comments at jackson@intownmedia.com  Website www.intownmedia.com 

Join Host Buzz Knight on this special NAB 2022 Las Vegas Collection Special guests include: Ben Arnold from the NPD Group, Bryan Biniak from Connected Travel, Fred and Paul Jacobs from Jacobs Media and Ruth Presslaff from the Mentoring and Inspiring Women (MIW) Group.

 ABOUT THIS EPISODE'S GUEST:Dave Beasing is CEO of the podcast studio Sound That BRANDS, which builds big podcasts for big brands. To radio people, Dave is probably best known as the creator of legendary Los Angeles FM rock station “The Sound”, and for his 12 years as Jacobs Media's Senior Consultant working with media properties owned by Emmis, iHeart, Audacy, NPR, CBS, MTV/Vh1, ABC, Cumulus, and others.  ABOUT THE PODCAST:Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.  PEOPLE MENTIONED:Angela PerelliCharlie TunaDick ClarkDick FergusonDon MayJerry TibioJohn ErlingJohnny CarsonJohnny KayeLyn BarstowPaul O'MalleyPete RoseRandy LaneRyan SeacrestTommy MatterFred Jacobs ABOUT BENZTOWN:Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world-class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America's Fastest-Growing Privately Held Companies. With studios in Los Angeles, New York, London and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Daily Dees Show, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Flashback, Top 10 Now, AudioLogger, Audio Architecture, Radio Merch Shop, The Rooster Show Prep, AmeriCountry, and Benztown Swag Bank. Benztown + McVay Media Podcast Networks produces and markets premium podcasts including: The Making of: A National Geographic Podcast, Run It Again, Hot Chicken and Cage-Free Conversation with Byron Kennedy, and Edelman Financial Engines' Everyday Wealth.Web: benztown.comFacebook: facebook.com/benztownradioTwitter: @benztownradioLinkedIn: linkedin.com/company/benztownInstagram: instagram.com/benztownradio/

"We've got a lot of people who listen to a lot of radio, but what I always gravitate to are those who say, 'I listen under an hour a day," says Fred Jacobs of Jacobs Media.That group comprises about 9% of the respondent sample for Techsurvey 2022, the results of which were presented today in a Zoom webinar. Participation from 474 radio stations was seen this year, producing nearly 31,000 surveys from "core" radio listeners.Jacobs shared a lot of information, and RBR+TVBR's InFOCUS Podcast, presented by dot.FM, offers key takeaways and highlights in this edited audio report.

Fred Jacobs, President and Founder of Jacobs Media Strategies, is very much looking forward to in-person conversation at the 2022 NAB Show with industry leaders who haven't perhaps seen each other in three years.What can attendees expect to see in Las Vegas, and discuss at a special "Cocktails and Conversation" reception? Jacobs shares all in this fresh InFOCUS Podcast.

Getting face-to-face with clients and industry leaders is emerging as one of the most-anticipated aspects of the 2022 NAB Show in Las Vegas. This sees vCreative serve as a sponsor for the Radio Reception, the April 27 Broadcasters Foundation Breakfast and a MIW Lobster and Lipstick Dinner … and men are allowed!There's also a Cocktails and Conversation gathering similar to that seen during CES 2022 in January, and vCreative is a sponsor along with Streamline Publishing's Radio Ink and Radio + Television Business Report.Susie Hedrick, CEO of vCreative, shares how you can register to attend this VIP gathering during the NAB Show and why the return of the conference and expo after three years is so highly anticipated in this InFOCUS Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch. Let's pick it apart and see what podcasters can learn from the success of Squid Game. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author QUESTION OF THE MONTH II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show.  Go to www.schoolofpodcasting.com/question Key Points: 78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019) It's not perfect It got editing before it was released The first episode really hooks you in. You don't get the back story until episode 2 People can identify with the characters What is going to happen next? The audience boosted FOMO Netflix took a chance Sometimes The Audience Doesn't Know What They Want Until They Get it. So Don't give up. It might take 10 years It doesn't have to be perfect Start with the strongest content you have Tease your next episode and leave them wanting more Make materials for your audience to share on social Be patient, and continue to improve your content Inspire and ask for word of mouth WEBINAR NEXT WEEK: APPLE PODCASTS CONNECT Sign up HERE Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

If you're serious about radio, audio and media as part of your career, chances are you're familiar with Radio Halll of Famerhttps://www.radiohalloffame.com/fred-jacobs ( FRED JACOBS). After a spectacular career in programming, he founded https://jacobsmedia.com/ (Jacobs Media) in the '80s. With the arrival of digital media in the '90s, Jacobs pivoted toward new media, starting with nationwide https://jacobsmedia.com/techsurvey-2021-results/ (Techsurveys) that helped identify changing audience tastes. In this episode, Fred reveals ONE saving grace for traditional media. The game plan is simple. The solution is 100% logical. The question...will anybody DO IT?

Things get heated at a recent council meeting as the topic of Reno's "Neon Line District" and its builder, Jacobs Media are discussed. See omnystudio.com/listener for privacy information.

Lo nuevo en @ViaPodcast: • Spotify lanza tres alternativas de monetización de pódcast en Anchor. • ¿Por qué Suecia es el país del mundo con más oyentes de pódcast? • YouTube busca un ejecutivo para gestionar los pódcast. • Jacobs Media revela la popularidad de los pódcast de noticias y el streaming entre oyentes de la Radio Pública. • Sadie Jackson investiga cómo se relaciona su ‘Generación Z' con los pódcast. • Revelan la lista completa de ganadores de los ‘Premios Digital Media LATAM' de WAN-IFRA. • Podcastle recauda 7 millones de dólares. • Victoria's Secret lanza su primer pódcast original. Pódcast recomendado Club de Malasmadres. Un pódcast que busca romper con el mito de la madre perfecta, luchar por una conciliación real y una sociedad en igualdad. Aquí encontrarás reflexiones y entrevistas a invitadas que dan su punto de vista sobre ser mujer, maternidad y feminismo. Está conducido por Laura Baena, fundadora del Club de Malasmadres y presidenta de la Asociación Yo No Renuncio por la Conciliación. Support this podcast

As always, I learned a lot at this year's Podcast Movement convention, and I'm going to share it with you today.(NEW OPEN)Welcome in, I'm Jon Gay.  You'll notice I shortened the intro.  I talked to some listeners at Podcast Movement, and the consensus was that while a bunch of artists saying my name sounds cool, it has nothing to do with podcast news.  It was great for my ego, but that's about it.  Also, after a week of networking and socializing, my voice isn't 100%, but here goes.Podcast Movement started out with Kate Erickson of the successful podcast Entrepreneur On Fire. She talked about podcast workflow in four steps.  1) Idea, 2) Commitment 3) Support 4) Plan.  She also discussed tools such as an application form for guests, an online scheduler, Google Alerts, and more. My big takeaway was the Google Alerts. If you find yourself coming up short on topic ideas, use Google Alerts for the topic of your show.  Link to Kate's workflow: https://www.eofire.com/podcastworkflowThe keynote we were all waiting for was Tom Webster of Edison Research.  People always ask “How can I grow my audience?” What they should be asking is “Why did it stop growing?” Well, it's because people stopped recommending it! Recommendability: know who you are here for, and WHY they are there.  Make the show easy to recommend, and master your craft, aka be recommendable!Webster is also Bullish on the soon-to-be-released Facebook audio tools.  Facebook is still the biggest social media player out there, and among non-podcast listeners, it's huge.  So if Facebook users get their hands on podcasts, that can be a growth opportunity for all of us.Tom says that in 2021, YouTube has become a major player in podcast discoverability.  In fact, it's now third in terms of apps behind Spotify at #1, and Apple at #2.   Think about it.  Google Search is still dominant - and Google owns YouTube.  So if your podcast is on YouTube, and the description is search engine optimized, you'll pop up in results.   Now this isn't to say you have to have a video version of your show.  But at least put the audio with a logo on YouTube with a good description. It will help your searchability.Email is an important tool in marketing your podcast.  Great session from Meghan Neasta of AWeber.  Social media is great, but you're dependent on someone else's algorithm.  Email lets you reach your audience directly, and see data on open rates and clickthroughs.  It's also a great way to build personal connections and offer bonus content.Another great Wednesday session was Todd Cochrane of Blubrry.  Having a website for your podcast is absolutely crucial.   Now I caught Todd in the Starbucks line and he told me you don't have to have a separate website for your show if it's a branded podcast and you're trying to get people to YOUR website.  But if the show stands alone, it needs its own site – not just the one your host gives you.  However, whichever way you do it, with Google Search so big, search engine optimization is KEY.  Todd's action items include having great episode titles and supporting show notes, making it easy to subscribe, contact, and listen, asking for reputable backlinks to your content from folks (Google loves this), and making sure your website is not just mobile friendly, but mobile first.As Wednesday wrapped up, I saw my buddy Jay Nachlis from Coleman Insights, talking about using Blue Ocean strategy to find your podcast niche.   If you don't know the analogy, red ocean is where the sharks are, looking for chum.  Blue ocean is wide open with endless possibilities. For example, your science podcast may have a lot of competition. But if you focused just on chemistry, you'd be more unique.  There are podcasts about the Golden State Warriors, but none specifically about Steph Curry.  If you niche down your podcast, you've got a greater chance of success.Thursday's opening keynoter was Shark Tank entrepreneur Mark Cuban.  He and co-founder Falon Fatemi were talking about their fireside platform. The idea behind fireside is that you'll get better real time analytics than podcast hosts, but the whole session turned into an infomercial, where they became pigeons and they made podcasting their park bench.  This in front of an audience of podcasters. Read the room, dude.  Not only did you shamelessly plug your new venture, you insulted your audience in the process.On the flip side, Thursday's highlight was Rob Walch from Libsyn, and his annual “Yes, that marketing advice for your podcast is BS.”  His 2021 version was VERY informative.I've spent a lot of time dunking on Apple Podcasts in recent weeks, but according to Libsyn's stats, they are still far and away #1 for podcasts. Part of the reason is that there's 120 DIFFERENT podcast apps that pull FROM Apple!  So while Spotify is spending money, grabbing headlines, and is, in my opinion a better user experience, Apple is still king.  Your podcast HAS to be on Apple.When you start a podcast, it might be intimidating to hear that there are now 2.3 million podcasts out there.  Well guess what?  The number of ACTIVE shows are declining.  Of those 2.3 million shows, only 322 thousand have done at least 10 episodes and are still creating content– that's only 14%!Next myth from Rob Walch: your podcast needs to be on video.  Not true – many of the top podcasts are audio only.  We have more time in the day to consume audio than video, because audio is portable.  Now, again, it's good to have a presence on YouTube, but that can be as simple as uploading your audio with a logo.Rob also had some best practices to share from Apple Podcasts.  #1, the first 30 seconds of your last episode are your most important – that's what people will hear first.  Also, don't worry about picking a third category in Apple.  Fill out the copyright field and content rating (explicit or not).Also, while you can swear in your show, DON'T swear in your title or description – Apple's bots can kick you out for that. Submit a trailer to Apple 30 days prior to launching your show.  It's rare that it takes that long, but if you're planning a campaign around launching your show, you want to be sure that the show exists before you promote it.    Also, I can't say this enough – ratings and reviews DO NOT MATTER. This isn't Yelp or Trip Advisor.  Yes, they're great for your ego and positive reinforcement, but it has nothing to do with Apple charts.  The best way to grow your show is to get people to FOLLOW it (don't say subscribe) and recommend it to your friends.   To be successful, you need both good content AND interaction.Finally, Rob was really passionate about privacy.  Yes, your IP address is personally identifiable information. That's why we are seeing restrictions on collecting IP addresses in Europe, California, and Colorado, with more regulations to come.  This will likely have an effect on Dynamic Ad Insertion going forward.   Think about it – if a potential employer or foreign government could learn which podcasts you searched for or listened to – that's potentially VERY dangerous.You know who commands more revenue than all of podcasting, without knowing their users' IP addresses? The Super Bowl.  Rob didn't say this specifically, but if you take the time to get to know your listeners, you'll be able to serve them relevant ads just fine.Link to all of Rob's outstanding info, shared with his permission: https://traffic.libsyn.com/secure/lilith/411_PM21_Marketing_BS.pdfMy two big action items coming out of Podcast Movement: optimize my podcast and website for SEO, and start an email list, where I can send you my content every week.  If you'd like to sign up, you can do so here: https://jagindetroit.com/subscribeFinally, it was really great to attend an in person event.  Yes, there was some angst about the Delta variant, but as a vaccinated person, I took some calculated risks.   I don't have any symptoms, but I got COVID tested before I left and when I got back, because I felt it was the responsible thing to do after being around so many people.  Seth Resler of Jacobs Media did a great write-up on the "weirdness" of attending an event in person at this stage in the pandemic. You can read it here. https://jacobsmedia.com/what-its-like-to-return-to-an-in-person-conference/There were so many panels that I wanted to attend, but couldn't be multiple places at once.  Once the videos are posted online, I'll have more to consume, and hopefully more to report back to you.   Until next time, stay healthy and stay safe.  Lata!

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine) and while it's been proven over and over that Apple ratings and Reviews do not help you in the apple podcast charts, but how much influence do ratings have for those looking for new podcasts? Sponsor: Podpage If you're not a technical person, and you're looking for a "Set it and forget it" solution to your podcast's website, look no further than Podpage. You can create a beautiful website in five minutes. I use podpage on the Podcast Rodeo Show, Podcast Review Show, Ask the Podcast Coach, and others. It is being built based on the Feedback of 1000 podcasters in their Facebook group. You can try it for free at www.schoolofpodcasting.com/trypodpage Check out this video to see how easy it is to setup your show. Mentioned In This Episode: Stacking Benjamins The Hype Machine Book Podpage Learn Podpage Free Course Leave a 5 Star Review For the School of Podcasting Take this quick three-question survey about Podcast Reviews Google Trends Jacobs Media My Podcast Reviews Join the School of Podcasting Topics: 05:26 The Importance of Reviews (outside of Apple charts) 12:35 Follow Trends ( see Google Trends ) 15:48 A Faster Way To Create Audiograms 16:38 Managing a Community (want a Facebook Alternative? Check out the Circle Platform) 20:26 SPONSOR:schoolofpodcasting.com/trypodpage 22:09 Give Your Listeners What They Want 25:13 78% of Podcast Discovery is Word of Mouth according to Jacobs Media 29:49 Looking at My Reviews via My Podcast Reviews ( 4 months free on your first yearly subscription ) 31:29 Another Strategy to Battle 1 Star Reviews 33:16 Have I Frightened You From Pressing Record? 34:05 Getting Out Of Our Own Way 37:14 You WILL Get a One Star Review 38:32 Getting Reviews Outside of Apple 39:45 Thanks To My Team 40:31 Bloopers

When you repurpose your podcast with video, you can increase your reach. However, there are a few other really big reasons to be on video as well as audio. PODCAST First, understand that I love podcasting. If you are only going to be on one platform, podcasting it the obvious choice. There are three ways to share your content … video, audio or text. You can publish your content using blogs, YouTube videos and podcasting. There is one way I feel is best, and you can probably guess which format that is. COMPETITION Today, there are about 600 million blogs in the world today (Statista). When was the last time you read a blog on a regular basis? In the video space, you are competing with 31 million different YouTube channels, 50 million content creators and 1.3 billion YouTube videos (YouTube). YouTube also keeps changing the algorithm which makes it incredibly hard to get your videos to go viral. It is hard to stand out and get noticed. However, there are fewer than 2 million podcasts right now. Only about half of those are actively publishing. The platform is still young. The opportunity for you is huge. Where do you want to compete? Would you rather try to be seen as one in 2 million or one in 600 million? Do you want to deal with all of the tech issues that come with shooting video? The lighting, the wardrobe, the teleprompter? Or, would you rather just roll in, turn on the mic and record with a lot fewer issues with equipment, time and hair? There are two other reasons podcasting is a better than other platforms for your content. PORTABLE AND GROWING First, podcasting is portable. Your ideal clients can listen while driving, working out, showering, running and many other places where reading and watching video isn't feasible. The numbers are also in your favor. Now is that right time to leverage your podcast. More than 1-in-4 radio listeners now consume podcasts at least every week according to Jacobs Media's Techsurvey 2020. More than 90 million people in the U.S. over the age of 12 have listened to podcasts in the last month according to Edison Research. That is about 32% of the U.S. population 12 and over. According to the Nielsen Company, the total podcast audience is growing at a compound average growth rate of 20%. That means the audience could double in the next 5 years. Podcasting is huge and now is the time to get in. There is a bright future ahead. VIDEO There are four big benefits to also being on video. REPURPOSE Video allows you to repurpose your podcast content to another platform without duplicating the work. If you start with video, you can use the audio from that video as your podcast. Now you can be on two platforms with the same content and double your exposure. SEARCH The second reason is search. Google owns YouTube. Your search becomes huge when you use their platforms. YouTube is the second biggest search engine in the world. Use that to your benefit by putting your video there. Your video can be you on camera or simply a screenshare using Screenflow for Macs or Camtasia for PCs. VISIBILITY The third benefit is visibility. It just makes sense that the more platforms you are on, the more you will be seen. Your podcast isn't only on one podcast player like Apple Podcasts. You are on as many players as possible. Being on video and YouTube allows you to expand that visibility. PREFERENCES The final benefit is listener preferences. Some people like to consume content via audio. Others are visual learners. There are also some people who like to read, because they can scan the content much faster than watching or listening. Your podcast pleases the auditory consumers. The show notes hit the reading crowd. Now your video will serve those visual learners. GETTING STARTED If you can find the bandwidth in your week, now is the time to get started. Matt Tompkins joins us today to show us how to get started with video, how to repurpose our content and the power of a podcast when it comes to driving your business. Matt is the co-founder and owner of Two Brothers Creative. Matt helps your business with the highest quality audio & video production that accurately reflects your company, all for a price you can actually afford. Your story and message is our primary focus and they produce all types of videos to connect you with customers and clients. With more than 17 years working in broadcasting – on the radio locally and syndicated nationally, as well as producing a television show – Two Brothers Creative has taken great pride going the extra mile for clients. Matt is also the host of It's The Fix podcast. On the show, Matt shares his recovery from addiction, managing Manic Depressive Disorder, Depression, and losing nearly 40 lbs. Public Figures, celebrities, and experts join Matt to break down the stigmas and barriers so that we can all get the Mental Health we need. Today, he will help us get started with video. This interview is a bit longer than my normal episode. We get deep into his start, the podcast, how he helps clients succeed and what we need to start with video. START WITH VIDEO If you want to repurpose your content without doubling your work, leverage video. You can increase your search reach and your visibility. You will also serve your content in the format various listeners prefer. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Tech Survey has been an annual study by Jacobs Media since 2005. But 2021 will be one for the ages. Completed during a pandemic, Tech Survey 2021 tells the radio story of what happened to our radio listeners when Work from home, Zoom, masks, no travel, and a politically charged internet took hold. Originally, this was going to be a discussion about radio one year into the pandemic but how much better is that discussion with data?In this episode, you'll learn how P1 radio listeners' habits changed in the pandemic, what in car listening looks like, and how the Consumer Electronic Show transpired online. Access all the information and slides here.We also talked about the challenges of writing a daily blog in the pandemic, and feel free to register for the daily blog when you register for the webinar.There's also a lot more to check out on the episode page!Thanks also to the people who make this show possible every week including:PromosuiteJustin Dove at Core Image StudiosMegatrax

The virtual CES 2021 conference and expo is in full swing, and Jacobs Media on Wednesday offered a three-hour midday tour of what’s hot for radio broadcasters.Among those participating in the event was Joe D’Angelo, the senior vice president of broadcast at the parent of both DTS and HD Radio, Xperi.What are Joe's key takeaways from what he's seen at CES 2021? Are there some exciting new and/or improved tech products of use not only for radio, but also TV, in the year ahead?Joe shares all in this latest RBR+TVBR InFOCUS Podcast, presented by DOT.FM.

Seth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City. He also did radio in Silicon Valley before crossing into online marketing. Now, as the “Digital Dot Connector” for Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, SEO, content marketing, lead generation, and other online tools. Seth's blog: https://jacobsmedia.com/author/seth-resler/

Our very special guest is Fred Jacobs, President and Founder of Jacobs Media. Fred was the first radio consultant ever to be inducted into the National Radio Hall of Fame. As one of radio's premiere consultants, Fred has helped radio stations and air talent in markets large and small get to the top of their game. We learn many things about Fred Jacobs during this episode, including what inspired his inventions of the "Classic Rock" and "The Edge" radio formats. As much as he loves charts and graphs, Fred was also a radio program director. He rewinds those stories from his days at Detroit Rock Radio’s WRIF, what he thought of the arrival of MTV, and where he was the night John Lennon was killed. Plus we find out his favorite "go-to" artist of all time.Contact Fred at JacobsMedia. You can download or stream every episode of AIRCHECK from Apple Podcasts, Spotify, and Google Podcasts. You can also ask your Smart Speaker to “Play Aircheck Podcast”. If you're a radio vet with a story to tell we want to hear from you.Email us at Aircheckme@gmail.com Follow us on Facebook: facebook.com/aircheckmeTell us what you think and your favorite episode!

O que é inserção dinâmica de anúncios em podcast? Em um artigo para a Jacobs Media, Seth Resler falou com Mitchell Secrett, gerente do Omny Studio, e Mark Spencer (responsável pelo sucesso do cliente e suporte no Omny Studio), sobre anúncios inseridos dinamicamente em áudio. Resler explicou que nem todos os anúncios de áudio são criados iguais e os podcasters estão cada vez mais tirando proveito dos anúncios inseridos dinamicamente. Discutindo as diferenças entre os anúncios dinâmicos de podcast e os anúncios que as rádios inserem em suas transmissões ao vivo, esses profissionais indicaram que se trata do mesmo princípio, mas em um meio diferente. Enquanto a inserção de anúncios dinâmicos em podcasts ocorre no momento do download, não necessariamente no momento do consumo (escuta), a inserção de anúncios na transmissão ao vivo ocorre quando a pessoa está ouvindo, portanto, a segmentação baseada no tempo pode ser usada mais facilmente. Ao perguntar a esses profissionais sobre o efeito que o aumento da publicidade programática terá no espaço de podcasting, eles indicaram que, à medida que a publicidade programática aumenta, os CPMs médios também aumentam. Com mais competição no crescimento programático, o resultado será um preço mais alto. Esse crescimento também trará mais variedade nos anunciantes e marcas que alcançam os ouvintes. São esperados anúncios customizados, que serão colocados estrategicamente para corresponder ao perfil do ouvinte, além da simples segmentação geográfica. Veja a matéria completa e demais links em guiacorporativo.com.br/rssnewsepisodio86 e nosso canal no telegram em t.me/rssnewspodcast Podcast Recomendado - Medocast GuiaKast onde apresento as informações mais relevantes e atuais do mundo da Cadeia de Suprimentos. Desde Logística, Transporte, Estoque, Fretes, Armazenagem, distribuição etc. GuiaKast com “K” o seu podcast de Logística. Mídias https://networks.bio/rssnews Diretórios Apple I  Spotify I Google I Android I Castbox I Podchaser I PocketCasts I Outros Podcast Descomplicado - Crie podcasts impossíveis de serem ignorados Todas as etapas de como iniciar um Podcast – incluindo planejamento, equipamentos, gravação, edição, publicação e crescimento. Não perca – acesse o link – garanta o seu exemplar e crie podcasts impossíveis de serem ignorados. Use o cupom RSSNEWS50 e garanta 50% de desconto. Curso de Podcast – Completo com Webinário e Consultoria A Escola do Podcast oferece toda a jornada desde os primeiros passos até você lançar o seu podcast. Planejamento, Infraestrutura & Tecnologia, Produção e Divulgação, Estratégia de Lançamento e Pós Lançamento. Acesse o link e lance o seu Podcast em menos de 90 dias. Podcast produzido por Agência eQualab – Uma maneira fácil de fazer Podcast - https://equalab.com.br/ Tags podcast, podcasts, podcasting, podcaster, podcasters, news, notícias, podosfera, spotify, Deezer, castbox, apple Podcasts, áudio, google, guiacorporativo, rssnews, Olá Podcasts, eQualab, Audio.ad, Redmas, Jacobs Media, Seth Resler, Mitchell Secrett, Omny Studio, Mark Spencer, ElasticPod, Buzzsprout, Omdia, Nubank, Anchor, Metronome, EchoRemover 2, Wondery, Colabora.ai: https://www.colabora.ai/rssnews See omnystudio.com/listener for privacy information.

Former Middleweight champion Daniel Jacobs talks about his showdown with Gabriel Rosado on November 27, 2020 in Hollywood, Florida @danieljacobstko @matchroomboxing @daznboxing @hardrockhollywood #Boxing #JacobsRosado --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/marc-abrams7/support

En NotiPod Hoy El pódcast Una habitación propia, de la nueva plataforma multicanal «WomenNOW», que da voz a las mujeres, se coloca en los primeros lugares. Vocento el grupo de comunicaciones de España que publica la popular revista «Mujerhoy», está apostando por los contenido digitales dirigidos a mujeres profesionales. Ha lanzado «WomenNOW» una plataforma multicanal creada para publicar contenidos de calidad sobre liderazgo femenino, igualdad de oportunidades, negocios, tecnología, viajes y cultura. Ofrecen contenidos dirigidos mayoritariamente a mujeres profesionales y hablan de liderazgo, networking, finanzas, actualidad, estilo de vida, cine y literatura, entre otros temas. «WomenNOW» se desarrolla en diferentes plataformas, por lo que tiene una web, un pódcast, webinars, newsletters con distintas temáticas, e incluso un Summit internacional. El pódcast Una habitación propia, presenta cada semana historias trepidantes de mujeres extraordinarias y además, homenajea a todas las mujeres que han contribuido a crear el mundo de nuestros días. Está disponible a través de su web, así como en las principales plataformas de audio. Actualmente se encuentra en el ‘Top 10’ de las producciones sonoras más escuchadas de Apple Podcast. Listen Notes lanza «Listen Score» una métrica que muestra la popularidad estimada de un pódcast en comparación con otros. Listen Notes ha lanzado «Listen Score» (LS), una métrica creada para mostrar la popularidad estimada de un pódcast en comparación con todos los demás podcasts públicos basados ​​en RSS del mundo en una escala de 0 a 100. Cuanto más alto sea el número, más popular es el programa. Es como las calificaciones de Nielsen para los podcasts. La puntuación de escucha se calcula a través de un modelo matemático en función de los datos de terceros como actividades en el sitio web de «Listen Notes» o menciones en los medios y reseñas, entre otros. Además, la empresa ha señalado que también se inspiran en métricas estandarizadas como calificaciones de Nielsen, puntaje de crédito, autoridad de dominio, etc. Según la empresa, esta nueva métrica puede ser de ayuda para los ejecutivos de publicidad, marketing o relaciones públicas que quieren saber si vale la pena lanzar un pódcast en particular, para una ‘influencer’, CEO o celebridad que recibe una solicitud de entrevista de un pódcast y quiere saber qué tan popular es, o para los oyentes que desean saber si vale la pena escuchar un pódcast. «Listen Score» se actualiza mensualmente y si los _podcasts _quieren aumentar su puntuación de escucha, la clave está en hacerse más popular, es decir, conseguir más oyentes. Cómo Apple está escribiendo las nuevas reglas sobre contenido y distribución. Fred Jacobs, presidente y fundador de Jacobs Media, ha hecho un análisis de cómo Apple está escribiendo las nuevas reglas sobre el contenido y la distribución de estos a través de su famosa App Store. Jacobs asegura que esta aplicación está haciendo que los analistas se detengan y reconsideren los “hechos”. Aunque Apple tiene un margen de ganancias astronómico por la venta de sus populares iPhones, hay otro negocio que le está reportando ganancias increíbles. La App Store recaudó en 2019 $61 mil millones de sus aplicaciones, o mejor dicho, de las aplicaciones de los demás. Eso es en ingresos reportados, pero en realidad el número es mayor, ya que la facturación total que la empresa recaudó de su ecosistema de App Store en todo el mundo fue de $519 mil millones. Lo más extraordinario es que del 100% de los usuarios móviles, Apple solo tiene el 25%; es decir, solo 1 de 4 smartphones son de Apple. Aun así, del 100% de las ganancias por aplicaciones, Apple obtiene el 65%, mientras que Google apenas tiene el 35% a pesar de tener un ecosistema de usuarios del 75%. Según Jacobs, lo que hace que Apple tenga esta ventaja competitiva tiene que ver con tres aspectos: tienen estándares (las apps en iOS siempre funcionan); insisten en la calidad (el equipo de la App Store no aprueba todas las aplicaciones); y conocen el valor de UGC (contenido generado por el usuario). Otras tendencias y noticias que pueden serte útiles: Buzzsprout anunció que ha obtenido la certificación IAB Tech Lab para el cumplimiento de la medición de podcasts. Esta plataforma de alojamiento de podcasts, que se está haciendo cada vez más popular, ya cuenta con esta certificación que verifica y garantiza que las métricas de descarga, escucha y entrega de sus clientes son precisas de acuerdo a estándares de la industria. Estos estándares tienen como objetivo unificar la comunidad de _podcasts _en torno a un sistema de medición universal y coherente. BlinkList, empresa que produce audiolibros resumidos, hace lo mismo con el pódcast. Han anunciado el lanzamiento de su nuevo formato llamado ‘Shortcasts’. Se trata de una versión corta de un episodio de pódcast elaborado en torno a sus ideas clave. Cada episodio está seleccionado y construido en colaboración con el podcaster para asegurarse de que sea fiel a su voz, estilo e ideas únicas. Westwood One se asocia con Rolling Stone para podcasts. Gracias a esta asociación, la empresa comercializará y distribuirá los podcasts Useful Idiots with Matt Taibbi and Katie Halper y Rolling Stone Music Now. El acuerdo incluye el catálogo posterior además de episodios futuros. Dove se ha asociado con Pandora para crear «Tropical Moods SoundEscape». Se trata de una banda sonora de sonidos (piar de pájaros, lluvia suave, ritmos de tambores ligeros), creada por la consultora de audio Studio Resonate de Pandora, que están inspirados en el aroma de su colección Mango, según una publicación en el blog Pandora for Brands. El objetivo de la lista de reproducción es acercar los trópicos a los consumidores mientras intentan relajarse y tener momentos de cuidado personal en medio del cambio de estaciones. Pódcast recomendado «Un Libro Una Hora» es un pódcast donde cuentan un libro en una hora. Antonio Martínez Asensio, crítico literario, productor, escritor y guionista, presenta grandes clásicos de la literatura para escuchar. Antonio además presenta el contexto de escritura de la obra y su autoría. En este programa puedes encontrar a tu autor o autora favorita o la obra literaria que más te gusta. Es un pódcast de la Cadena SER de España. Sigue a Aracely Rivera: Twitter Instagram LinkedIn Sigue a Melvin Rivera Velázquez: Invítalo como ponente a tu evento. Twitter Instagram LinkedIn

Today’s episode of the Podcast Experiment features Dave Jackson. He’s the host of the School of Podcasting podcast, a podcast consultant, coach, and speaker. You can connect with Dave Jackson on Twitter @davejackson or on his website schoolofpodcasting.com   What Does It Mean To Profit From Your Podcast?   Most people think it's about money, but there is more than one way to profit from your podcast. Dave mentions that he spoke to someone recently who was super introverted when they started podcasting. And now this same person is doing their podcasts via Livestream. This person now has more confidence. While that's not a form of money, that’s an example of a way to profit from a podcast. You can also grow your network and  share your message with others. You can also helping other people through podcasting. For example, you could provide information that other people find useful, such as self-improvement, losing weight or getting out of debt.  The Most Common Question About Podcasting Dave says that the most common question he gets is “How do I get a sponsor?” He says because we are used to hearing ads on the radio, most people think getting a sponsor is a good idea for a podcast too. However, the payment for ads is very low such as $10 for 1000 downloads. In addition, having ads on a podcast can lead to a poor listener experience for what equates to just a few dollars of income. Instead, a better idea--and more profitable idea--to sell podcast listeners your own products such as coaching, a book, or some other product that the audience wants.  The Most Profitable Step For All Podcasters One thing Dave recommends is for everyone is to start an email list. No matter what you’re doing, at some point you want to have people to take action by clicking on something. Email invites people to take action. A podcast is just audio, so email is a great way to engage even further with your audience.    Dave built a portion of his email list using lead magnets. His approach was going to Google Analytics and finding the most popular pages on his website. In exchange for an email address, he offered a printable PDF that would be useful to the website visitor. So if you’re just starting out, this is a great way to start building your email list for you too.   The Number One Way To Market A Podcast According to Jacobs Media, 70% of people that find a podcast find it through word of mouth. So if you can get on other podcasts as a guest or things like that or have other people on your show those are good ideas. Build your network one person at a time. Have a link to your your podcast when you send out email to your email list. And don’t forget to have links to your podcast on your website. Don’t rely on Apple podcast search or Spotify search.  Figure Out Where Your Listeners Are It’s important to find where your listeners are. For example, Dave went to a LinkedIn event at a library, because the people attending were trying to grow their network. He knew he could help because a great way to grow your network is through podcasting. Dave   also goes to events for authors that are trying to grow their listeners or their readers. So figure out who your audience is, and then go where they are. Make friends with those people. Then, at a later point, you can tell them about your podcast.  A Final Word If you’re looking to profit from your podcast, Dave recently wrote a book titled Profit From Your Podcast. I personally have been a member of the School of Podcasting (affiliate link) for almost seven years. I really love the community there.    Special thanks to Dave for being on the podcast. 

Industry stalwart Fred Jacobs, president, Jacobs Media dissects recent listener trends, previews what's to come in the next Jacobs Media COVID-19 research study and has some encouraging words for radio. Also, find out what's available in NAB's Coronavirus Response Toolkit for Broadcasters.

Part One:     (Running Time: 15:51) Former WRIF Program Directors Tom Bender and Fred Jacobs recount their journeys to the Riff and explain the roles of a Program Director, General Manager and Consultant.   Part Two:     (Running Time: 29:21) The evolution of WRIF under the watch of Tom and Fred including the hiring of Ken Calvert and JJ and The Morning Crew. Arthur P organically helps to rebrand the station as The Home of Rock & Roll. Part Three:     (Running Time: 42:47) The iconic WRIF bumper stickers are born, the D.R.E.A.D Car and Maui Time all help the Riff stay at the top. Part Four:     (Running Time: 77:25) Tom and Fred talk about Drew & Mike, Doug Podell, Anne Carlini, Meltdown and Arthur Penhallow.

En NotiPod Hoy El virus cambió la forma en que usamos la Internet ahora estamos conectándonos más con las computadoras/ordenadores. Tras recuperarse de COVID–19, el príncipe Carlos de Inglaterra participa en un pódcast. Similitudes y diferencias entre la radio y los podcasts. Melvin Rivera Velázquez, explica en Vía Pódcast su experiencia como ex-gerente de una radio y ahora como productor premiado de podcasts. Conoce los cambios y actualizaciones de funciones que la plataforma Omny Studio ha implementado este mes. Entercom hizo público estadísticas de escucha sobre su gran crecimiento de audiencia a raíz de la pandemia mundial de coronavirus. En un artículo de Jacobs Media se habla sobre la nueva percepción y la nueva realidad respecto a la radio. Libsyn, analiza sus datos y nos da a conocer sus días de mayores descargas y descensos, y los días que ayudan a compensar la caída. Pódcast recomendado El milenarismo. Es un pódcast que mezcla literatura y humor para hacer una combinación perfectamente equilibrada. Es presentado por Alba Carballal, escritora, y Darío Adanti, cómico y periodista. En cada episodio entrevistan a autores como en un ambiente distendido y divertido.

It's been nearly 20 years since radio has had to shift into crisis mode. The Corona Virus or COVID-19 has arrived and broadcasters find themselves having to write rules, redo formats, get more information sourced, while dealing with staffs that have children coming home and everyone faced with the challenge of working from home. In this episode, I spoke about the importance of working from home, and get down to the nitty gritty of what it means to be a broadcaster during a pandemic.Here's the article from Perry Michael Simon I was talking about.I also made made mention of the Jacobs Media one which is coming up on March 26, always an important survey because it really serves as radio's report card.The Infinite Dial Study was released March 19th by Edison Research. You can get a copy here.Also Coleman Insights has this very handy list of tips. ========There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogic

Sean Jacobs, Associate Professor of International Affairs at The New School in New York City. Jacobs is also the founder and editor of the acclaimed Africa is A Country website, a leader His new book Media in Postapartheid South Africa: Postcolonial Politics in the Age of Globalization, published by Indiana University Press in 2019. In it, Jacobs makes a potent argument about the role of the media, in its many new and old forms, as an arbiter of belonging and citizenship in our information-saturated age. Using South Africa since the 1994 “transition” from Apartheid to democracy as his case study, Jacobs analysis demonstrates the importance of not only understanding an ever-changing media landscape as part of any study of politics, but also how the media shapes how public goods as made accessible to whom and how. Media in Postapartheid South Africa is also a study of how the processes and structures of colonialism mix with the discursive tricks of political elites during Apartheid and after 1994, and how the media shapes how South Africans see themselves, in advertising, soap operas and reality shows. Susan Thomson is associate professor of peace and conflict studies at Colgate University. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean Jacobs, Associate Professor of International Affairs at The New School in New York City. Jacobs is also the founder and editor of the acclaimed Africa is A Country website, a leader His new book Media in Postapartheid South Africa: Postcolonial Politics in the Age of Globalization, published by Indiana University Press in 2019. In it, Jacobs makes a potent argument about the role of the media, in its many new and old forms, as an arbiter of belonging and citizenship in our information-saturated age. Using South Africa since the 1994 “transition” from Apartheid to democracy as his case study, Jacobs analysis demonstrates the importance of not only understanding an ever-changing media landscape as part of any study of politics, but also how the media shapes how public goods as made accessible to whom and how. Media in Postapartheid South Africa is also a study of how the processes and structures of colonialism mix with the discursive tricks of political elites during Apartheid and after 1994, and how the media shapes how South Africans see themselves, in advertising, soap operas and reality shows. Susan Thomson is associate professor of peace and conflict studies at Colgate University. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean Jacobs, Associate Professor of International Affairs at The New School in New York City. Jacobs is also the founder and editor of the acclaimed Africa is A Country website, a leader His new book Media in Postapartheid South Africa: Postcolonial Politics in the Age of Globalization, published by Indiana University Press in 2019. In it, Jacobs makes a potent argument about the role of the media, in its many new and old forms, as an arbiter of belonging and citizenship in our information-saturated age. Using South Africa since the 1994 “transition” from Apartheid to democracy as his case study, Jacobs analysis demonstrates the importance of not only understanding an ever-changing media landscape as part of any study of politics, but also how the media shapes how public goods as made accessible to whom and how. Media in Postapartheid South Africa is also a study of how the processes and structures of colonialism mix with the discursive tricks of political elites during Apartheid and after 1994, and how the media shapes how South Africans see themselves, in advertising, soap operas and reality shows. Susan Thomson is associate professor of peace and conflict studies at Colgate University. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean Jacobs, Associate Professor of International Affairs at The New School in New York City. Jacobs is also the founder and editor of the acclaimed Africa is A Country website, a leader His new book Media in Postapartheid South Africa: Postcolonial Politics in the Age of Globalization, published by Indiana University Press in 2019. In it, Jacobs makes a potent argument about the role of the media, in its many new and old forms, as an arbiter of belonging and citizenship in our information-saturated age. Using South Africa since the 1994 “transition” from Apartheid to democracy as his case study, Jacobs analysis demonstrates the importance of not only understanding an ever-changing media landscape as part of any study of politics, but also how the media shapes how public goods as made accessible to whom and how. Media in Postapartheid South Africa is also a study of how the processes and structures of colonialism mix with the discursive tricks of political elites during Apartheid and after 1994, and how the media shapes how South Africans see themselves, in advertising, soap operas and reality shows. Susan Thomson is associate professor of peace and conflict studies at Colgate University. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean Jacobs, Associate Professor of International Affairs at The New School in New York City. Jacobs is also the founder and editor of the acclaimed Africa is A Country website, a leader His new book Media in Postapartheid South Africa: Postcolonial Politics in the Age of Globalization, published by Indiana University Press in 2019. In it, Jacobs makes a potent argument about the role of the media, in its many new and old forms, as an arbiter of belonging and citizenship in our information-saturated age. Using South Africa since the 1994 “transition” from Apartheid to democracy as his case study, Jacobs analysis demonstrates the importance of not only understanding an ever-changing media landscape as part of any study of politics, but also how the media shapes how public goods as made accessible to whom and how. Media in Postapartheid South Africa is also a study of how the processes and structures of colonialism mix with the discursive tricks of political elites during Apartheid and after 1994, and how the media shapes how South Africans see themselves, in advertising, soap operas and reality shows. Susan Thomson is associate professor of peace and conflict studies at Colgate University. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean Jacobs, Associate Professor of International Affairs at The New School in New York City. Jacobs is also the founder and editor of the acclaimed Africa is A Country website, a leader His new book Media in Postapartheid South Africa: Postcolonial Politics in the Age of Globalization, published by Indiana University Press in 2019. In it, Jacobs makes a potent argument about the role of the media, in its many new and old forms, as an arbiter of belonging and citizenship in our information-saturated age. Using South Africa since the 1994 “transition” from Apartheid to democracy as his case study, Jacobs analysis demonstrates the importance of not only understanding an ever-changing media landscape as part of any study of politics, but also how the media shapes how public goods as made accessible to whom and how. Media in Postapartheid South Africa is also a study of how the processes and structures of colonialism mix with the discursive tricks of political elites during Apartheid and after 1994, and how the media shapes how South Africans see themselves, in advertising, soap operas and reality shows. Susan Thomson is associate professor of peace and conflict studies at Colgate University. Learn more about your ad choices. Visit megaphone.fm/adchoices

En NotiPod Hoy En los podcasts no importa la duración. Fred Jacobs de Jacobs Media explica que el buen contenido no tiene límites o longitudes. Desde el portal Ludik analizan el auge del formato en Perú y aseguran que del 60% de los internautas que consumen audio digital, el 20% ya consume podcasts. Allan Tépper lanza el libro ‘Branded RSS podcasting: the definitive guide’, un texto en formato electrónico que explica cómo mantener el control de su feed después de salir de una plataforma. La plataforma de alojamiento de podcasts Acast consigue 25 millones de euros del Banco Europeo de Inversiones. Fourble, un servicio que convierte viejos programas de radio y audiolibros en podcasts. El RØDECaster Pro actualiza el firmware RØDECaster Pro 2.0 que mejora el ‘Modo de transferencia de podcast’. Lululemon la marca canadiense popular por vender ropa de yoga lanza el podcast ‘Sweatlife’. Según el portal Football 365, podrías escuchar 16 horas al día de podcasts de fútbol y aún no escucharlos todos. Los aspirantes a podcasters en Detroit encuentran su oportunidad en los estudios de grabación. Podcast recomendado: Guardianes de la Memoria. Es un podcast que cuenta las historias que viven en los objetos. Por ello en cada episodio se descubren las diferentes historias humanas que rodean a los objetos más variados. Este programa es uno de los nominados para los Latin Podcast Awards 2019. Más detalles y otros episodios y contenidos sobre Podcasting en ViaPodcast.FM

Podcast Movement 2019, or PM19, includes a conference track entitled Broadcasters Meet Podcasters. One session in this track is called Branded Podcasts: Revenue Opportunities for Radio. Joining me is Marty Daniels, owner of https://podovox.com/ (Podovox Professional Podcast Services). We have the inside information about this session, and offer our insights to radio advertisers who are going to be presented this marketing idea. The good and the bad. For the third consecutive year, Jacobs Media is partnering with the organizers of Podcast Movement conference. This track is designed to help the radio and podcast industries to discuss how the two sectors can work together. In what's been dubbed a conference-within-a-conference, the three days of sessions in Orlando in August 2019 focuses not only on successful podcasting strategies but also where podcasting is heading. Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free daily Open The Mic Newsletter at http://www.circle270media.com (www.circle270media.com). It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to http://www.notetofutureme.com (www.notetofutureme.com) and scroll down to my booking calendar. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast. A full transcription of this podcast is available on both - http://www.circle270media.com (www.circle270media.com) http://www.notetofutureme.com (www.notetofutureme.com) Me - Brett Johnson LinkedIn - bretthjohnson FB - circle270media Twitter - circle270media

If you’re paying attention to radio, and all things media, you probably know the name Fred Jacobs.  As President of Jacobs Media, he’s worked with clients like CBS Radio, Premiere Radio Networks, Greater Media, MTV, Amazon, Electronic Arts, and NPR, just to name a few. He’s also spearheaded the annual Jacobs Tech Survey, AQ - Radio's First Comprehensive Study of Air Personalities, his annual CES tours in Vegas and many other forward-leaning projects.  With this appearance, Fred becomes the most frequent guest in our first 100 episodes, and he's also the first radio consultant ever to be inducted into the Radio Hall of Fame…FRED JACOBS!

Media strategist Paul Jacobs addressed the 2019 Western Association of Broadcasters conference and his message to the room was pretty straightforward - not enough change is happening in Canadian broadcasting amidst the digital shift. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

00:00 Intro with Barry Rooke02:10 Being on a Board (THe NCRA/ANREC Board) with Adam Glynn (CJNU-Winnipeg)05:25 Industry News with Barry (New Funding for Arc Du Canada, Paywalls, Google Podcast update and NCRC Invitation and highlights)12:29 Seth Resler from Jacobsmedia interviews Scott Burnell (Ford Motor Company) re: The digital dashboard.21:13 Outro and !eDDS Song of the Week (Sombra - Casablanka)

Air is a moldable commodity, audio in digital marketing is about framing the story on selling air. No story, no sale. Paul Jacobs, VP of Jacobs Media, joins us this week! George and Paul, two grey-haired radio salespeople, dive into detail how the transition from traditional radio sales and non-traditional revenue has evolved. They touch on how the radio audience has transformed and how broadcasters need to embrace other platforms to solve clients problems. Jacobs Media has been around for thirty-five years and has provided programming, digital, sales, and social media consulting to commercial and public radio stations, including Entercom, Cox, Beasley, Hubbard, Bell Media, NPR, PRI, and many others. The company is credited with the creation of the Classic Rock radio format for commercial radio, and its research studies, including its Tech survey studies for the radio industry. Jacobs has become a leading spokesperson for the radio industry regarding the changing in-car audio experience. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Lori Lewis has been a force of radio for over 25 years. First, on-air ─ with the nationally syndicated "Bubba the Love Sponge" show, then as decorated Program Director in Baltimore. In a move to help radio grow digitally and socially, Lori left day to day programming in 2008 to become Director of Digital and Social Strategies for Duke Wright’s Midwest Communications. Next, Jacobs Media tapped Lori to help their clients’ digital and social needs. Lori became Vice President, Social Media, for Cumulus Media and Westwood One. Then last fall, she joined Modern Luxury win the newly created position of VP of Social Media.  In her spare time, she also serves as Board Chairperson for the nonprofit Conclave in Minneapolis. Complete show notes: www.brandwidthondemand.com

Voice interaction is becoming a common feature in cars but it is about more than just controlling temperature settings and navigation. Three innovators join Voicebot Podcast this week to share how they expect voice interaction in the car to evolve. John Foster, CEO of Aiqudo, discusses how tasks can be executed by using voice to activate one or more mobile apps while driving. Aiqudo's view is that all of the things you want to do are already reflected on the smartphone and the key is to make all of that accessible hands free while driving. Rachel Battish, vice president of product at Audioburst, outlined how her company is indexing audio content and making it accessible in short "bursts" that can be delivered in a series or in response to a query. Fred Jacobs of Jacobs Media discusses how radio and other audio content can maintain their historical role entertaining drivers as we transition from preset buttons to voice requests. The interviews were conducted onsite at Voice of the Car Summit. 

En NotiPod Hoy ☑️  El portal Media-tics explora las preguntas clave para adoptar el método de suscripciones que deben hacerse los creadores que publican noticias en internet (y que también sirven para los que publican podcasts). ☑️ Puro Marketing analiza ‘Las tendencias que marcan cómo evolucionan la publicidad y el marketing de audio”. ☑️ Tonia Mafeo, directora de marketing de Voxnest, regresa con un análisis de la presencia de Spotify, a través de las métricas de Spreaker. Estas revelan que el mes pasado Spotify también tomó el control de España. ☑️ Beneficios de los podcasts como herramienta educativa. ☑️ Según la encuesta Techsurvey de Jacobs Media sobre el consumo de audio y radio en Estados Unidos, el 68 por ciento de los encuestados conectan sus teléfonos al automóvil y el 21 por ciento escucha podcasts semanalmente. El estudio también señaló las razones por las cuales los usuarios han reducido su consumo de radio AM/FM. Entre ellas está el hecho de que hay más opciones de audio para escuchar en el automóvil y que hay muchos comerciales en la radio. ☑️ La radio entiende que el mundo está cambiando y que deben mantenerse al día para poder sobrevivir. ☑️ El portal The Drum presenta un análisis de lo que significan las adquisiciones de Spotify para los profesionales del marketing. ⏯ ZasPress lanza un nuevo metapodcast. 'Cómo crear un podcast Premium' ya tiene tres capítulos publicados en un mes.

Rob Greenlee and Todd Cochrane get into the weeds today talking about Standards Ramifications additionaly the move by the BBC, Google Transcripts, Audioburst, Jacobs Media report and of course the podcasting hitting 700,000 shows created. Our schedule next week will likely include a Friday show as we head off to NAB. Donate to the show … Continue reading Standards Ramifications #240 → The post Standards Ramifications #240 appeared first on New Media Show.

Rob Greenlee and Todd Cochrane get into the weeds today talking about Standards Ramifications additionaly the move by the BBC, Google Transcripts, Audioburst, Jacobs Media report and of course the podcasting hitting 700,000 shows created. Our schedule next week will likely include a Friday show as we head off to NAB. Donate to the show … Continue reading Standards Ramifications #240 → The post Standards Ramifications #240 appeared first on New Media Show.

Spreaker Live Show #184 for March 27th, 2019Show Duration: 60 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com On the show this week:- Power of Impactful Content & Being Easily Found- Voxnest Data Shows Women Over the Age of 55 Listen to More Podcasts than Men +55- The Interview: Fred Jacobs, President of Jacobs Media Strategies - Discussing 2019 TechSurvey Radio related Research on Podcasting *Play clip from the interview- Podcast Review of the Week: It's Not That Serious” Humor writer and popular online personality Anna Lind Thomas hosts- Featured Podcast of the Week → Dunc'd On Basketball with Nate Duncan - NBA Topic Podcast - https://www.spreaker.com/show/duncd-on-basketball-nba-podcast - If you want to send me an audio promo for your show, I would be happy to play it on the show. Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Podcasting & Spreaker’s Events Calendar - - Listener Comments Let's get into the show:- Power of Impactful Content & Being Easily Found Deliver Value and being entertaining drives desired sharing and word of mouth recommendation. I subscribe to a podcast when the content matches my interests and name, audio quality is good, focused, and they drive value to listener life - What does the listener get from the content or what emotions are driven… impactful!!Deliver undeniable value first, and then ask for the commitment of a subscribe in Apple Podcasts or other listening apps.Send listeners to your website and place “Subscribe” links to Apple, Google Podcasts, Spotify, etc. You can include directions on what to do with these links if you want… many folks just don’t understand all that stuff- Voxnest Data Shows Women Over the Age of 55 Listen to More Podcasts than Men +55When looking at the gender split, podcast listening takes a turn when looking at age groups. 2019 might be the year of the woman, with listening jumping from 41.5% to 44.9% for women, while decreasing from 58.5% to 55.51% for men. Females aged between 55-64 and over 65 have been listening to more podcasts than males in the same age groups. This likely is due to more content being published for a female audience, as shows focused on genres such as true crime surge in popularity.https://blog.voxnest.com/data-finds-women-over-the-age-of-55-listen-to-more-podcasts-than-men/#more-623- Podcast Review of the Week: “It's Not That Serious” Humor writer and popular online personality Anna Lind Thomas hosts the irreverent, hilarious and faith filled podcast that will inspire you to fully enjoy life, even when things look grim. First step? Stop taking crap so seriously!Funny stories, celebrity interviews and some sneaky life coaching all in one podcast. What else do you people want?!?!It's Not That Series airs every Monday and INTS: Hilarious Short Stories airs every Wednesday. Play Audio Clip from --> Hilarious Short Stories: Movers, My Marital Drawer and Dear God, Even My Parents- Featured Podcast Show Of The Week: - Play Audio Clip from The Top-10 Players in the NBA 2019 episode -- play hereNate Duncan hosts the most in-depth NBA basketball podcast, featuring detailed game breakdowns, salary cap analysis, and scouting.https://www.spreaker.com/show/duncd-on-basketball-nba-podcastListener Comment - Shelf Addiction Hey Rob, good evening. Quick question. Can you explain how you're able to use music on this live broadcast? Do you have to edit the music out and then re-upload after the live show is over?- Podcasting & Spreaker Event Calendar- I will be speaking at the Eliances.com GRANDtable Event in Phoenix, Arizona at Arizona State University on April 2nd at 8am PST- NABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.- Outlier Podcast Festival at Austin, TX - Keynoting - May 17th - 18th - Outliercs.com - The Audiocraft Podcast Festival (Sydney NSW, Australia: May 31 - June 2) has announced its initial lineup, Our very own Jonathan Zenti (Voxnest/Meat) will be joining the speakers list down under.Interview:I am joined on the show by Fred Jacobs, President of Jacobs Media Strategies, shares insights into the latest trends in broadcasting and digital media. New data from Techsurvey 2019 shows that web privacy is becoming an important issue to radio listeners.https://jacobsmedia.com/techsurveys-a-look-at-how-audiences-are-using-new-technologies/Questions:- Every year Jacobs Media comes out with its TechSurvey for radio/audio industry and you have a new coming out very soon. - Our annual Techsurveys identify key trends user privacy user safety, mobile, social, and “connected car” spaces and overall listening to radio and trends towards digital online audio and Podcasting. - They enable radio stations to better understand their audiences and their brands in these rapidly changing times. - Can you share some of the key findings from last year and talk about some of the changing trend lines moving into the 2019 Techsurvery?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Spreaker Live Show #184 for March 27th, 2019Show Duration: 60 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com On the show this week:- Power of Impactful Content & Being Easily Found- Voxnest Data Shows Women Over the Age of 55 Listen to More Podcasts than Men +55- The Interview: Fred Jacobs, President of Jacobs Media Strategies - Discussing 2019 TechSurvey Radio related Research on Podcasting *Play clip from the interview- Podcast Review of the Week: It's Not That Serious” Humor writer and popular online personality Anna Lind Thomas hosts- Featured Podcast of the Week → Dunc'd On Basketball with Nate Duncan - NBA Topic Podcast - https://www.spreaker.com/show/duncd-on-basketball-nba-podcast - If you want to send me an audio promo for your show, I would be happy to play it on the show. Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Podcasting & Spreaker’s Events Calendar - - Listener Comments Let's get into the show:- Power of Impactful Content & Being Easily Found Deliver Value and being entertaining drives desired sharing and word of mouth recommendation. I subscribe to a podcast when the content matches my interests and name, audio quality is good, focused, and they drive value to listener life - What does the listener get from the content or what emotions are driven… impactful!!Deliver undeniable value first, and then ask for the commitment of a subscribe in Apple Podcasts or other listening apps.Send listeners to your website and place “Subscribe” links to Apple, Google Podcasts, Spotify, etc. You can include directions on what to do with these links if you want… many folks just don’t understand all that stuff- Voxnest Data Shows Women Over the Age of 55 Listen to More Podcasts than Men +55When looking at the gender split, podcast listening takes a turn when looking at age groups. 2019 might be the year of the woman, with listening jumping from 41.5% to 44.9% for women, while decreasing from 58.5% to 55.51% for men. Females aged between 55-64 and over 65 have been listening to more podcasts than males in the same age groups. This likely is due to more content being published for a female audience, as shows focused on genres such as true crime surge in popularity.https://blog.voxnest.com/data-finds-women-over-the-age-of-55-listen-to-more-podcasts-than-men/#more-623- Podcast Review of the Week: “It's Not That Serious” Humor writer and popular online personality Anna Lind Thomas hosts the irreverent, hilarious and faith filled podcast that will inspire you to fully enjoy life, even when things look grim. First step? Stop taking crap so seriously!Funny stories, celebrity interviews and some sneaky life coaching all in one podcast. What else do you people want?!?!It's Not That Series airs every Monday and INTS: Hilarious Short Stories airs every Wednesday. Play Audio Clip from --> Hilarious Short Stories: Movers, My Marital Drawer and Dear God, Even My Parents- Featured Podcast Show Of The Week: - Play Audio Clip from The Top-10 Players in the NBA 2019 episode -- play hereNate Duncan hosts the most in-depth NBA basketball podcast, featuring detailed game breakdowns, salary cap analysis, and scouting.https://www.spreaker.com/show/duncd-on-basketball-nba-podcastListener Comment - Shelf Addiction Hey Rob, good evening. Quick question. Can you explain how you're able to use music on this live broadcast? Do you have to edit the music out and then re-upload after the live show is over?- Podcasting & Spreaker Event Calendar- I will be speaking at the Eliances.com GRANDtable Event in Phoenix, Arizona at Arizona State University on April 2nd at 8am PST- NABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.- Outlier Podcast Festival at Austin, TX - Keynoting - May 17th - 18th - Outliercs.com - The Audiocraft Podcast Festival (Sydney NSW, Australia: May 31 - June 2) has announced its initial lineup, Our very own Jonathan Zenti (Voxnest/Meat) will be joining the speakers list down under.Interview:I am joined on the show by Fred Jacobs, President of Jacobs Media Strategies, shares insights into the latest trends in broadcasting and digital media. New data from Techsurvey 2019 shows that web privacy is becoming an important issue to radio listeners.https://jacobsmedia.com/techsurveys-a-look-at-how-audiences-are-using-new-technologies/Questions:- Every year Jacobs Media comes out with its TechSurvey for radio/audio industry and you have a new coming out very soon. - Our annual Techsurveys identify key trends user privacy user safety, mobile, social, and “connected car” spaces and overall listening to radio and trends towards digital online audio and Podcasting. - They enable radio stations to better understand their audiences and their brands in these rapidly changing times. - Can you share some of the key findings from last year and talk about some of the changing trend lines moving into the 2019 Techsurvery?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

En NotiPod Hoy ☑️ En Forbes aseguran que el descubrimiento de podcasts está impulsando el consumo y que hay muchas propuestas enfocadas en lograr la monetización. ☑️ Jacob Weisberg, ex editor en jefe de Slate Group, dijo que a largo plazo, para tener un negocio de contenido saludable, hace falta tener múltiples flujos de ingresos. ☑️ Según la firma de análisis Juniper Research, en 2023 habrá más de 8.000 millones asistentes inteligentes de voz en el mundo.  ☑️ Ejecutivos presentes en la cumbre RAIN Podcast Business Summit 2019 aseguraron que 2019 será el año del audio considerando la inversión que están haciendo empresas y anunciantes en el medio. ☑️ Jacobs Media presentará los resultados de su encuesta TechSurvey 2019 y uno de los datos es que el 67% de los usuarios guardan un capítulo para terminar de escucharlo cuando tengan más tiempo. ☑️ Puedes escuchar tus podcasts de Google Podcasts desde tu PC gracias a un pequeño truco que han explicado desde el portal RPP Noticias. ☑️ El podcasting podría hacer que los anunciantes ganen grandes sumas de dinero porque es un formato ideal para las generaciones multitasking. ☑️ Hispanic Radio Podcast es un podcast sobre temas y tendencias clave para la radio en español, así como en estaciones con programación en inglés que se dirigen a los consumidores latinos. ☑️VDesde el boletin Podcasteros Enrique Vargas analiza la evolución del podcasting en Puerto Rico, dando detalles sobre su pasado, presente y futuro. ☑️VLa categoría Society & Culture de Apple Podcast es la de mayor crecimiento, según un análisis de Dan Misener, jefe de desarrollo de audiencia de Pacific Content.

Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. Please donate to Ask Win by going to https://www.paypal.me/WCharles. Patron Checkout: https://www.patreon.com/join/Askwin?. Simplecast's Brand Ambassador Program: http://refer.smplc.st/rtTvG. Check out Win's books at https://www.amazon.com/Win-Kelly-Charles/e/B009VNJEKE/ref=sr_tc_2_0?qid=1538951782&sr=1-2-ent. To buy Win’s new book, Smile with Dictation, go to https://books2read.com/Win. I, Win: http://books2read.com/Iwin Check out Danielle's books at https://www.amazon.com/Danielle-Coulter/e/B00OFIOY3C/ref=as_li_ss_tl?qid=1483655853&sr=8-2&linkCode=sl2&tag=paradimarket-20&linkId=8490a064c62cededb762ed5b949ed144. On Ask Win today (Friday, February 15, 2019), Best-Selling Author, Win C welcomes Fred Jacobs. Fred has emerged over the past two decades as one of radio’s leading visionaries. He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented by the creation of the Classic Rock format. Today, Classic Rock stands out as the most successful radio format in the last 20 years. Prior to launching the company, Fred spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, Fred became Director of Radio Research for the ABC-FM Owned and Operated Radio Stations. From there, Fred gravitated to the station side, becoming program director for legendary WRIF-FM in Detroit, before forming Jacobs Media. In 2018, Fred was inducted into the National Radio Hall of Fame. He is the first radio consultant to ever receive this honor. Fred has a Bachelor’s degree from the University of Michigan, and a Master’s degree in Telecommunications from Michigan State University. To learn more about Fred visit https://jacobsmedia.com.

Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. Please donate to Ask Win by going to https://www.paypal.me/WCharles. Patron Checkout: https://www.patreon.com/join/Askwin?. Simplecast's Brand Ambassador Program: http://refer.smplc.st/rtTvG. Check out Win's books at https://www.amazon.com/Win-Kelly-Charles/e/B009VNJEKE/ref=sr_tc_2_0?qid=1538951782&sr=1-2-ent. To buy Win’s new book, Smile with Dictation, go to https://books2read.com/Win. I, Win: http://books2read.com/Iwin Check out Danielle's books at https://www.amazon.com/Danielle-Coulter/e/B00OFIOY3C/ref=as_li_ss_tl?qid=1483655853&sr=8-2&linkCode=sl2&tag=paradimarket-20&linkId=8490a064c62cededb762ed5b949ed144. On Ask Win today (Friday, February 8, 2019), Best-Selling Author, Win C welcomes Paul Jacobs . Paul is the Vice President/General Manager of Jacobs Media, which for thirty-five years has provided programming, digital, and social media consulting to commercial and public radio stations, including Entercom, Cox, Beasley, Hubbard, Bell, NPR, PRI, and many others. The company is credited with the creation of the Classic Rock radio format for commercial radio, and its research studies, including its Techsurvey studies for the radio industry. Jacobs has become a leading spokesperson for the radio industry regarding the changing in-car audio experience. He works with the auto companies and suppliers, and understands the implications for the radio industry. Along with presentations for broadcasters on this important trend, Jacobs helped create the DASH Conference – a gathering of broadcasters and leaders from the automotive industry designed to foster understanding and cooperation – and currently consults the National Association of Broadcasters Connected Car Committee. In a career in broadcasting and consulting that spans over thirty-five years, Jacobs began his career on the sales side of the business, working at and running radio stations in Dallas and Detroit. In 1991, Jacobs joined his brothers Fred and Bill at Jacobs Media. In 2008, Jacobs also became the President of a new mobile application development company – jacapps. The company was formed to create mobile apps for radio stations, and has since broadened out into multiple categories, including health care, real estate, and others. It is one of the largest mobile application developers, with over 1,200 apps developed worldwide. Paul is a frequent speaker at various conventions around the world, including the NAB/RAB Radio Show, Canadian Music Week, RAIN, and at public radio conferences including PRPD and PMDMC. Paul just concluded six years on the Board of Greater Public, with the last three years as Board Chair. Greater Public is a service organization dedicated to growing revenue for public radio and television stations across the United States via underwriting, development, and other fundraising endeavors. He is also the past Board Chair of the Michigan Association of Broadcasters Foundation, and was inducted into the Michigan Broadcasters Hall of Fame in 2016. To learn more about Paul email him at pauljacobs@jacobsmedia.com.

En NotiPod Hoy Rode anunció que su consola de producción de podcasts, el Rodecaster Pro, incluirá la grabación multipista (hasta 14 canales) a partir de febrero de 2019. TASCAM anunció una nueva línea de grabadoras portátiles profesionales, con el nombre serie DR-X (entre ellas la nueva DR-07 X) y dos nuevas interfaces de audio USB/MIDI. En Vía Podcast te damos los detalles. Pinna quiere ser el Netflix del podcast para niños. Según un estudio realizado por el profesor Julio Alard, de ESIC Business & Marketing School, casi un 35% de los universitarios madrileños consume podcasts habitualmente. El 61,5% de ellos confiesa que adelantan la publicidad incluida en los programas. Spotify y Pandora luchan por dominar el mundo del podcasting. Patreon está en camino de alcanzar la suma de mil millones de dólares en pagos totales a los creadores de podcasts. ¿Qué oportunidades ofrecen los podcasts para las páginas web? La aplicación Podbean ahora cuenta con características mejoradas de grabación y edición de audio para grabar y publicar podcasts directamente desde un  iPhone o Android. ¿Todos los podcasts son iguales? Desde el portal del Centro de Producciones Radiofónicas de CEPPAS Argentina dicen que no es así. ¿Por qué contenidos tan disímiles entran por igual en la categoría podcast? Francisco Godinez Galay reflexiona sobre este tema. Zamora, provincia de la comunidad de Castilla y León en España, lanza “Zamora, Travel Podcast” para seguir potenciando el turismo en la región. ¿Cuál es la diferencia entre los podcasters y los broadcasters (radio)? Jacobs Media lo explica. Recomendado. Marketing para Videojuegos producido por lootmarketing.com para  ayudar a los Gamedevs a utilizar el marketing desde el inicio del desarrollo de su videojuego. Más contenidos y enlaces: https://viapodcast.fm/los-podcasts/notipod-hoy/

En NotiPod Hoy - La República de Colombia comenta las razones por la que los podcasts se han convertido en un éxito. - Fundación Telefónica analiza el éxito de los altavoces inteligentes y porqué no se están usando con todo su potencial. - Más detalles del podcast tipo ‘novela sonora’ producido por el  Banco Itaú de Uruguay. - Ticbeat muestra recomendaciones para aprender un idioma nuevo y una de ellas es escuchar un podcast. - Google Podcast anuncia los escogidos para un programa de aceleración. Entre miles de  postulantes de más de 100 países escogieron a Catalina May y Martín Cruz de las Raras Podcasts de Chile. Lanzaran este año un nuevo documental corto sobre el Podcasting llamado ‘One Voice, One Mic’. - En la newsletter Data Sheet de Fortune explican sobre el crecimiento de los podcasts. - Spotify pretende enfocarse en el podcasting este 2019 y en su enfoque también incluyen la venta de sus propios anuncios. - Jacobs Media análiza con Daniel J. Lewis lo que podría estar pasando con el Podcasting. - Descubre cómo puedes aprender todo lo que necesitas conseguir trabajo como productor de podcasts. Recomendado: ‘El Bunker’ un podcast cristiano creado para acompañar a los oyentes a diario, para ser confrontado, alentado y edificado con las mejores charlas, consejos, entrevistas y más.   Más contenidos y enlaces: https://viapodcast.fm/los-podcasts/notipod-hoy/

NAB Radio Board Chair and President and CEO of Tri-State Communications Randy Gravley sits down with Jacobs Media president and NAB Auto Initiative Committee advisor Fred Jacobs to discuss the committee's inception, goals and how it is deepening the long-standing relationship between radio and the automotive industry to drive the future of radio.

Fred Jacobs was a guest on Episode 53 in a preview to the Broadcasters Meet Podcasters sessions at Podcast Movement in 2017. I have always wanted to do an episode where we looked back at the evolution of his company and a tweet on the 35th anniversary of the company's creation reminded me that it's a good time to have that chat. We cover the creation of classic rock, his transition from the WRIF in Detroit to Jacobs Media, and his relationship to Buffalo where had a great success, a small failure, and a life long September 11th memory.We also talked a bunch about the discipline in writing a daily blog, the age of acceleration, the importance of non-radio conferences like the CES and Podcast Movement and the importance of networking, meeting people and attending cocktail parties.Resources:Subscribe the the Jacobs Media Blog - you won't regret it.The CES Webinar which was highly talked about at The ConclaveFred mentioned the name of Kashmir Birk whom he sat with on a panel, you can connect with his LinkedIn page here. Finally, please support the podcast - everything helps.There's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogic

Naming your own radio station: what’s yours?   “If you could own a radio station, what would you call it?”, posted a man called Nick in a radio discussion board on Facebook the other day.   Now, this Facebook group is mostly comprised of people complaining about how words are being pronounced in radio news bulletins, or photographs of car registration plates that vaguely look like call letters, so this was a welcome change of pace. I grabbed some popcorn and started reading.   Quite a few imaginary station names ended with “FM”. Some used a frequency, too. I’d suggest that neither of these are a particularly good idea.   Jacobs Media have recently done a study of public radio listeners in the US (https://jacobsmedia.com/prts2018-results/) , and one of the findings lept out at me as being a good indicator of the changing world of radio consumption.   They asked respondents how they listened to their “home” public radio station. 69% of the time, listeners used a radio. 29% of the time, they were using some form of digital device (a “computer stream” being twice as popular, incidentally, as a mobile app).   Now, these are public radio listeners. The average age of the respondents was over 59. These are long-term, traditional, radio listeners - albeit ones who are internet savvy enough to complete a questionnaire on their favourite radio station’s website. But even these people are spending nearly a third of their time listening to the radio on something other than an AM/FM receiver.   So, I’d warn against using a frequency, or “FM”, in your station name if you can avoid it; since more and more listeners aren’t using either of those things to listen.   Back in the Facebook group, other people were coming up with interesting names. “The Pit”. “The Local”. “Vault”. “Planet Mate”.   In a book The Design of Everyday Things by Donald Norman, he discusses things he calls “affordances” - little clues to help us understand how something works. A really good example of an “affordance” is that metal strip on a office door: it’s put on the side of the door that you push, and it’s there precisely to let you know that you can push this door, and which side to push it.   “FM” or “105.9” is a little clue - an affordance - that this is a radio station. There’s a radio station in the UK called Jazz FM that hasn’t broadcast on FM since 2005; but people know, at least, that it’s a radio station (even if they’re confused as to why they can’t find it on their FM dial).   So, while I love the idea of calling a rock station “The Pit”: at least off-air, in its logo, it needs an affordance, too. I’d make the logo read “The Pit Radio”. Without it, after all, “The Pit” could be anything. The early days of digital radio in the UK were full of radio stations with random names - “The Groove” was one - that needed always clarifying with “we’re a radio station” afterwards, and that made no sense at all.   The world of smart speakers makes station names doubly important: since frequencies or wavebands are pointless on these devices.   It’s certainly the case that branding radio stations is more complicated now than it’s ever been. The word “Radio” might be the most important brand we have. Support the show. (https://www.patreon.com/radiofuturologist) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Dave Beasing is known for many things including a ten year run as program director at 100.3 the Sound in Los Angeles, (R.I.P.) as a broadcast consultant at Jacobs Media, and most recently as a part of the team that created the highly successful Inside Trader Joe's podcast. His company Sound That Brands has taken a lead role in creating branded content and I wanted to ask him about the branding behind audio; whether its a unique station like 100.3 the Sound, or a podcast about Trader Joe's.Of note, Dave is going to be moderating panels at the Conclave in Minneapolis this week (July 18-20), and Podcast Movement next week (July 23-26). There are Bonus episodes being released in conjunction with this episode.In this episode, I made mention to Dave having written a wonderful tribute piece about Nick Michaels which you can find here.https://www.radioworld.com/news-and-business/nick-michaels-taught-its-not-about-usThere's more about this episode on our show page!Thanks also to the people who make this show possible every week including:PromosuiteMatt Fogarty VoiceoversJustin Dove at Core Image StudiosMegatraxNLogic

Jane has her radio mentor, dear friend and radio visionary back on the show, Dick Kernen. Dick, a Detroit radio legend has spent his career empowering others to achieve and realize their dreams. He has been in the broadcast industry for over 60 years. There's no better time than now to celebrate Dick's phenomenal career and the influence he has had shaping generations of broadcasters across the country. To do this Jane is inviting some of the radio industries most illustrious broadcasting professionals on her show to share their favorite Dick Kernen stories.

In this episode we discuss this article: Do Podcasts Have a Discoverability Issue? is an article from Jacobs Media http://jacobsmedia.com/do-podcasts-have-a-discoverability-problem-we-asked-leaders-in-the-space/ Quotes from: Tom Webster of The Marketing Companion Edison Research https://www.edisonresearch.com/ Elsie Escobar Community Manager, Libsyn https://libsyn.com Co-founder, She Podcasts https://shepodcasts.com Connect with Ms. Ileane to continue the conversation. Twitter twitter.com/ileane Instagram instagram.com/ileane Email me ileane.link/contact Leave me a voicemail ileane.link/voicemail Thanks for listening! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/ileane/message Support this podcast: https://anchor.fm/ileane/support

Spreaker Live Show #139 for Dec 20th, 2017Show Duration: 84 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Guest Co-Host: PodVader - Jay Soderberg, Head of Content at BlogTalkRadio & SpreakerWe stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- What is Podcasting Dynamic Ad Insertion? How does it work? - What Many Sports Podcasters Can Teach Us About Building Audiences?- Does Podcasting have a Discovery Problem or Some Other Problem?- Apple Launches New Podcast Stats BetaSpreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:- What is Podcasting Dynamic Ad Insertion? How does it work?What are Prerolls, Midrolls and PostrollsHost Reads or also called Live Reads - can also be dynamically inserted too if pre-recorded.Targeted injection of a pre-recorded ad spot into an mp3 file not unlike sliding a book into a bookshelfTargeting is done based on the listener’s IP address for geo-targeting, but other factors can be used like demographics and mapping of user preferences or likes or interestsAdvertisers come into a tool and buy ad campaigns (fixed number of plays over a period of time) based on delivered plays of the ads via CPM, CPA or other less common methodsThis ability is coming to Spreaker in 2018 and we are excited to work on tools like this that can help podcasters make money from all their hard work-------------------------------------------------------Please reach out to us and say “Hi”, we want to meet you and know that you are out there listening. Send via email or audio comment (mp3) to rob@spreaker.com and (podvader@blogtalkradio.com) or post a comment on our show page ------------------------------------------------------- What Many Sports Podcasters Can Teach Us About Building Audiences?Actively engaging with audience on a daily basisSocial media usage - live tweeting games- Does Podcasting have a Discovery Problem or Some Other Problem?JacobsMedia.com posted an article this week offering quotes from many leaders in the podcasting space and about half agree we don’t have a podcast listener discovery problem: http://jacobsmedia.com/do-podcasts-have-a-discoverability-problem-we-asked-leaders-in-the-space/But do we have an awareness/medium understanding issue still?One quote: “Yes, podcasts have a discoverability problem, to a degree. Podcast networks appear to be the best way round that, though there’s good work being done by some tech companies, notably Castbox and RadioPublic.The bigger problem podcasts have is that the majority of people who podcast only listen to 2 podcasts a week. The question is whether it’s possible for this to be significantly grown. Discoverability is one thing, but available eartime is quite another.”Another quote: I feel like the problem is less about the discovery of individual podcasts, and more about discovery (and understanding) of podcasts as a whole. Rarely do I hear people who are seasoned podcast listeners complain about not being able to find anything they like to listen to. On the contrary, I often hear of listeners saying there are more shows they want to listen to, than time they have for listening!I think the industry as a whole should be just as focused on becoming more mainstream in terms of awareness, and making it easier for new listeners to actually listen.Rob quote in article: This continued complaining that podcasts have a discovery problem is being driven by many podcasters who are wanting to grow audience faster. Growth like that can be achieved by doing some basic things that are fundamental to online marketing practices that includes inspiring word of mouth sharing.Many podcasters simplistically think that if their show can be magically featured or promoted at existing and new start-up audio companies and available in audio search more, then they will reach more audience and make more money. While this goal is good and fine, the real question being asked is how do we grow the overall audience for all podcasts faster.The question should be how we grow the overall listener base for podcasting to maintain audience growth that matches the escalating number of new podcasts being launched in the market every month? To date the growth of podcast audience has been relatively slow over the past 13 years. Growth of word of mouth sharing of podcasts has been steady and been driven by increasing quality of content, expansion into new content genres and growing media coverage.As we look forward we need to partner with our radio colleagues to transition audio audiences to the inevitable move to on demand audio listening in digital platforms. Then encourage Google Android to do a much better job of presenting podcasting content to its millions of mobile smartphone users.- Apple Launches New Podcast Stats Beta to Underwhelmed Podcast CommunityThe talk about the New Apple Podcasts stats kinda landed with a thud, not much discussion in the community as it is very early days for the new Apple data and much of it is just not populated. Many shows are just not populated with data yet.It is still very interesting to see the number of devices connected to episodes in a timeline to see when devices drop off listening and the over indexing of listening to some episode (listened to more than once by the same device). We have more questions than answers at this point and will develop but go check it out you podcast and see for yourselfThe new podcast metrics beta into this area https://podcastsconnect.apple.com you should check it out if you have a podcast on in Apple #Podcasts.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Fred Jacobs is the president of Jacobs Media. Their tech surveys have become increasingly important as we progress through the digital revolution. The survey itself undergoes changes with the inclusion of new questions about personal assistant devices like Alexa. Which brings me to Podcast itself. Jacobs Media went all-in on podcasting a few years ago and I met up with Fred Jacobs and Seth Resler at Podcast Movement 16 in Chicago. This year they have partnered with the Podcast Movement Organizers to create Broadcaster meet Podcaster. You can read more about this exciting opportunity here. http://jacobsmedia.com/broadcasters-podcast-movement/ If you do wind up going to the conference in Anaheim August 23-25, please let me know so we can meet for a coffee or any of the other fine beverages served in the lobby bar. Of great interest to all radio people is this webinar that shows the relationship radio listeners have with podcasting. The webinar was done by Fred on June 15th and you can watch it now here. http://jacobsmedia.com/webinar-podcasting-radio-learned-techsurvey13/ This episode is brought to you by NLogic and their new cloud based application Lens for radio. http://go.nlogic.ca/l/130651/2017-04-26/m2xt4 Please rate and review the podcast as it helps others find it. At the beginning of the show, you heard part of the new single from Skye Holland called, "We Could Be". Download it and bring it to your next music meeting. https://sable.godaddy.com/c/28384?id=42885.2890.1.c20752e09753c320a39f81bafce4f1d5

Fred Jacobs is President and Founder of Jacobs Media. We have an honest no holding back chat about radio, the blockers to its future and indeed some ways it can survive in the future. Fred has emerged over the past two decades as one of radio's leading visionaries. He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented by the creation of the Classic Rock format. Prior to launching the company, Fred spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, Fred became Director of Radio Research for the ABC-FM Owned and Operated Radio Stations. From there, Fred gravitated to the station side, becoming program director for legendary WRIF-FM in Detroit, before forming Jacobs Media. You can find Fred and his blog on http://jacobsmedia.com/ We also talk to Rory O'Farrell about his startup www.melosity.com. Melosity.com us the easiest way for musicians to collaborate online. Rory is ably support and mentored by Fred Karlsson, founder of Donedeal.ie. We get an insight into the product and Fred's mentorship.

The first ever Sound Off Convention took place this week. An amazing collection of speakers came out for the Sound Off Convention and the W Downtown Hilton Hyatt Marriot. Speakers Included: * Matt Cundill, Sound Off Podcast Host.  * Jason Barrett, Barrett Sports Media discussing Sports talent. * Perry Michael Simon, All Access.com on Radio innovation.  * Marty Forbes, Radiowise & Alan Cross, Major League Mixes, on digital / radio.  ​​* Humble & Fred, http://www.humblefredradio.com * Seth Resler, Jacobs Media.  I want to thank all the organizers for their efforts and we will see you again next year! If you could take a few moments to take the audience survey for the Podcast - it would be appreciated. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard

Consultant Fred Jacobs shares great insights on what it will take for radio people to remain relevant in the evolving mediascape, and points out some things that worked so well radio stopped doing them! Check out the 'Exanded Play" for the ONE THING he believes all broadcasters could be doing NOW to instantly improve our performance. Complete show notes and bonus links at www.brandwidthondemand.com

You have heard all about the connected car and threats of its arrival. It's here and you've probably heard a lot of truth and rumours about it. There's a 12 part podcast produced by Jacob's Media, who are actively tracking the progress of the connected car. It's a must listen series for those in radio. If you don't understand the connected car - radio is going get complicated. Seth Resler writes online strategies for on air pros on his website htp://www.sethresler.com, he also does the digital media consulting at Jacobs Media- and is the host of their podcast: Dash - The Future of Radio in the Connected Car http://jacobsmedia.com/category/dash-podcast/ Also, Fall Ratings starts and Canada's diary markets feature something new. Online Diary submissions. Ross Davies and Natasha Arzumanian from Numeris answer our questions.

Jacobs Media Strategies VP and General Manager was a driving force behind the creation of the DASH Conference. In this podcast episode, he talks about why the connected car is such an important issue for radio, and lays out the basics that every broadcaster should know.

Spreaker Live Show #41 for Jan 13th, 2016Show Duration: 43 minutes and 2 seconds Guest: Seth Resler, Digital Dot Connector, Jacobs Media and writes for the JacobsMediaBlog.com and AllAccess.com “Broadcaster Meets Podcaster” columnHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)Seth Resler, Digital Dot Connector, Jacobs Media and writes for the JacobsMediaBlog.com and AllAccess.com “Broadcaster Meets Podcaster” column. He is doing interviews with radio and podcast industry leaders at SethResler.com and is also 20-year broadcast radio veteran. He has years of experience both on the mic and behind the programming desk. Then he left full time radio to enter the new world of online marketing and then that took him back to podcasting and online radio.Topics:- Seth tells us about his radio background and his role of being a Digital Dot Connector to Radio.- Seth talks about his experience with the podcasting space and community, what is different from Radio? - Answers question “The Biggest Podcasting Event of the Year Just Happened. Where Was Commercial Radio?”- We discuss how podcasting can help radio?- Seth talks about the inspiration for his article “The Race to Dominate the World of Podcasting” - Talks about advertisers wanting standard podcasting metrics - Nielsen, A New Player or Apple/Google?- His prediction about podcasting in the future?- He tells us about the WorldWideRadioSummit.com in LA this April, 2016 Show Links:http://tastetrekkers.comhttp://SethResler.comhttp://SethResler.com/the-future-of-podcasting-and-radio-on-the-new-media-show/http://jacobsmediablog.comhttp://www.allaccess.com/podcast/broadcaster-meets-podcasterhttp://www.worldwideradiosummit.com/wwrs2016/http://jacobsmedia.comhttp://www.allaccess.com/next-steps/archive/23471/my-best-columns-of-2015http://twitter.com/sethreslerhttp://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comVideo Demo of Spreaker Podcast Radio App: http://youtu.be/YZ3JddcxQjASend Questions and Comments to: Twitter: http://Twitter.com/spreaker using #SpreakerLive Tech Support: support@spreaker.comRob Greenlee: Rob at Spreaker.com

Spreaker Live Show #41 for Jan 13th, 2016Show Duration: 43 minutes and 2 seconds Guest: Seth Resler, Digital Dot Connector, Jacobs Media and writes for the JacobsMediaBlog.com and AllAccess.com “Broadcaster Meets Podcaster” columnHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)Seth Resler, Digital Dot Connector, Jacobs Media and writes for the JacobsMediaBlog.com and AllAccess.com “Broadcaster Meets Podcaster” column. He is doing interviews with radio and podcast industry leaders at SethResler.com and is also 20-year broadcast radio veteran. He has years of experience both on the mic and behind the programming desk. Then he left full time radio to enter the new world of online marketing and then that took him back to podcasting and online radio.Topics:- Seth tells us about his radio background and his role of being a Digital Dot Connector to Radio.- Seth talks about his experience with the podcasting space and community, what is different from Radio? - Answers question “The Biggest Podcasting Event of the Year Just Happened. Where Was Commercial Radio?”- We discuss how podcasting can help radio?- Seth talks about the inspiration for his article “The Race to Dominate the World of Podcasting” - Talks about advertisers wanting standard podcasting metrics - Nielsen, A New Player or Apple/Google?- His prediction about podcasting in the future?- He tells us about the WorldWideRadioSummit.com in LA this April, 2016 Show Links:http://tastetrekkers.comhttp://SethResler.comhttp://SethResler.com/the-future-of-podcasting-and-radio-on-the-new-media-show/http://jacobsmediablog.comhttp://www.allaccess.com/podcast/broadcaster-meets-podcasterhttp://www.worldwideradiosummit.com/wwrs2016/http://jacobsmedia.comhttp://www.allaccess.com/next-steps/archive/23471/my-best-columns-of-2015http://twitter.com/sethreslerhttp://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comVideo Demo of Spreaker Podcast Radio App: http://youtu.be/YZ3JddcxQjASend Questions and Comments to: Twitter: http://Twitter.com/spreaker using #SpreakerLive Tech Support: support@spreaker.comRob Greenlee: Rob at Spreaker.com

Here is a special episode of the Spreaker Live Show. In this episode you will hear the entire podcasting panel discussion that took place in Washington DC on Dec 3-4, 2015. Podcasting and Radio: How Broadcasters Can Engage Audiences and Generate Revenue with On-Demand AudioA look at the state of podcasting today and a preview of what’s to come from Jacobs Media. Learn how radio stations can leverage their resources to enter the world of podcasting and create new revenue streams.Speakers:Seth Resler, Digital Dot Connector, Jacobs MediaRob Kass, Vice President, Product Leadership, NielsenRob McCracken, Director, Digital Solutions Group, Scripps MediaRob Walch, Vice President, Podcaster Relations, LibsynRob Greenlee, Head of Content, SpreakerMathilde Piard, Product Manager, NPRhttp://www.nielsen.com/us/en/events/2015/audio-client-conference.html

Here is a special episode of the Spreaker Live Show. In this episode you will hear the entire podcasting panel discussion that took place in Washington DC on Dec 3-4, 2015. Podcasting and Radio: How Broadcasters Can Engage Audiences and Generate Revenue with On-Demand AudioA look at the state of podcasting today and a preview of what’s to come from Jacobs Media. Learn how radio stations can leverage their resources to enter the world of podcasting and create new revenue streams.Speakers:Seth Resler, Digital Dot Connector, Jacobs MediaRob Kass, Vice President, Product Leadership, NielsenRob McCracken, Director, Digital Solutions Group, Scripps MediaRob Walch, Vice President, Podcaster Relations, LibsynRob Greenlee, Head of Content, SpreakerMathilde Piard, Product Manager, NPRhttp://www.nielsen.com/us/en/events/2015/audio-client-conference.html

Fred Jacobs, Founder and President of Jacobs Media, a highly respected media research consulting company, talks to Seth Resler about the future of the radio broadcasting industry.

Seth Resler, Digital Dot Connector for Jacobs Media, interviews the CEO, Chairman, and Founder of Emmis Communications, Jeff Smulyan, at the 2015 Worldwide Radio Summit.