Podcasts about brandwidth

My thoughts on why most radio companies are bankrupt these days, and what could turn it around. Brandwidth on Demand podcast:https://podcasts.apple.com/us/podcast/brandwidth-on-demand/id1147700622 My podcast is now on Spotify! Just search “Heidi Harris Show” and check it out! Get on my email list: Go to HeidiHarrisShow.com and click on “message the show”! The audio version of my […] The post #408 What's wrong with talk radio (and what would help). appeared first on Heidi Harris Show.

Kelly Ford is making waves as the newly named Music Director and afternoon host at 103.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country. Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver's legendary KYGO, which cemented her status as one of the top voices in the format.With accolades including three CMA Awards, three Gracie Awards, an ACM Award, and the prestigious Marconi Award, Kelly's legacy speaks for itself. In this episode, she shares insights from her journey from launching the original NASH FM in New York City to hosting the nationally syndicated *America's Morning Show* and beyond. In this episode, hear Kelly's take on staying adaptable, mastering the art of storytelling, and building lasting relationships with guests and audiences. Kelly also reflects on the rapidly evolving media landscape and offers practical advice on enhancing your social media presence and personal branding to stay ahead of the ever-evolving media curve, today and tomorrow. One Minute Martinizing by David Martin Please help us thank these BRANDwidth on Demand supporters:Musicmaster RadioContentProThrowback Nation RadioGet the FREE BRANDwidth newsletterMentioned in this episode:visit: www.throwbacknation.com

Get ready for a deep dive into the future of audio with Steve Goldstein, founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to capture their attention. Steve shares why being on multiple platforms is no longer optional and gives real-world examples—like how an episode of SNL exploded from 8 million TV viewers to over 200 million views on social media clips. Learn why "time-shifted audio"is crucial for keeping your listeners engaged and why repurposing radio content into podcasts needs a smarter approach.Whether you're a broadcaster, podcaster, or simply passionate about audio's future, this episode is packed with actionable strategies to help you evolve, adapt, and thrive in this rapidly changing landscape. Hit play to learn how to stay ahead of the curve, reach new audiences, and make the most of your content in a fast-evolving media world.One Minute Martinizing with David MartinPlease help us thank these underwriting supporters: Musicmaster Radio Content Pro Throwback NationYES! Send me the free SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes

In this episode, David Moore, Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today's rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers. David also highlights the power of talent in creating engaging content and offers strategies for overcoming challenges and fostering collaboration with sales teams. A great episode for valuable advice and strategies from one of the industry's most experienced professionals.Visit: David Moore - LinkedIn KSLX - Facebook KSLX - X (Twitter)Hubbard Broadcasting/PhoenixOne Minute Martinizing by David MartinPlease help us thank these BRANDwidth on Demand supporters:MusicmasterRadio Content Pro Throwback NationGet the FREE BRANDwidth newsletter HERE Check out previous BRANDwidth episodes HEREMentioned in this episode:visit: www.throwbacknation.com

Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them! Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape. Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.See Tracy's AI Webinar HERECheck out Radio Content Pro today!One Minute Martinizing by David MartinPlease help us thank these BRANDWIDTH ON DEMAND supporters:MusicmasterRadio Content Pro Morning Show Boot CampGet the FREE BRANDwidth newsletter HERE Check out previous BRANDwidth episodes HERE

In our 200th episode, we welcome back radio veteran Mike McVay, winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles, integrating niche media, and revitalizing the listening experience. He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to radio's evolution, Mike offers invaluable advice for navigating today's media landscape and achieving success in radio. This episode is packed with lessons from a true industry expert.One-Minute Martinizing (tap here)Please help us thank these BRANDWIDTH on DEMAND supporters: Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview emailReturn to Brandwidth on Demand episodes

In honor of LGBTQ+ Pride Month, Brandwidth on Demand features Brad Fuhr, owner of KGAY Radio in Palm Springs, and Chris Schebel, KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expansion while offering solid tips for making ANY niche format more successful. Their passion and commitment to the LGBTQ+ community underscore the station's unique and impactful presence in the radio landscape.One Minute Martinizing with David MartinPlease help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes

Gain valuable insights from Molly Cruz, Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset. Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to elevate your success in the competitive media industry. Tune in for Molly's expert guidance and practical strategies.One-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

This time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show.The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience.Gain valuable insights into handling on-air disagreements, the importance of being genuine and accessible, and the significance of collaboration. This episode is a must-listen for anyone interested in mastering the dynamics of a successful multi-mic morning show.One-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to BRANDwidth on Demand episodesYES! Send me the SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes

This time, we feature Nashville's Multimedia Queen. WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry, Circle Country TV, and the Coffee, Country, and Cody Morning Show. She's the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipelineKey Points You Won't Want to Miss:[03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM.[00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls.[06:00] Eryn has observed several emerging trends shaping the future of multimedia journalism and marketing and advises us on how to prepare for navigating these changes.[08:42] Eryn reveals how she enhances the Grand Ole Opry's outreach using digital strategies like social media to attract new audiences. Caution: this is NOT your parent's Social Media![00:09:55] We hear a lot about WORK/LIFE balance and Eryn explores how she practices it through her varied interests, such as fashion, baking, and charity work, which she shares on her website and social channels.Check out One-Minute Martinizing -"Patience"Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Content Pro Radio's FIRST GPT prep tool.Morning Show Boot Camp Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications and regularly speaks at industry events. Time-Stamped Highlights:(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them. (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.One-Minute Martinizing (tap here)* * *Please help us thank these BRANDwidth on Demand supporters: Musicmaster Radio Swag Shop Morning Show Boot Camp

Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV, VH1, ABC, CBS, NPR, iHeart, Lions Gate, and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS.Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7.As the visionary behind 100.3 FM The Sound, also in LA, Dave revolutionized radio programming with on-demand video and social media, setting a new standard for audience interaction. His accomplished team produced chart-topping podcasts like Dirty John, Unfictional, Business Wars, COLD, and many, many others.The team Dave has brought together at SOUND THAT BRANDS possesses decades of combined experience in marketing, consumer engagement, audio entertainment, and brand management. This diverse skill set uniquely equips them to tackle intricate business challenges. As the tech landscape continually evolves, Dave remains a leading influence, steering the team towards success.Sound that Brands Recent Blog PostsOne-Minute Martinizing (tap here)Thanks to these supporters!Musicmaster Radio Swag Shop Replay RadioReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them:Can collaboration with record labels rejuvenate radio's influence? How crucial are up-tempo hits in today's audio landscape? Is radio's influence slipping in comparison to platforms like TikTok?How will the radio landscape change with different music tastes evolving including the surge of country music?" Is revitalizing local stations with truly local programming – the key to sustainability?Sean also explores the coming pulse of the Billboard Hot 100 and industry concern over the scarcity of new music on radio. We'll also explore how falling ratings and market share threaten radio's legacy, and what can be done about it. Join us as we attempt to unlock these secrets of radio survival. The future of radio…and your career awaits! Time-stamped takeaways you won't want to miss:[1:59] Sean questions music beliefs, citing 2023 hits like Miley Cyrus's "Flowers" and Olivia Rodrigo's "Bad Idea," impacting Top 40 radio.[5:07] Radio's evolving role is discussed. Sean notes its vital role to listeners, raising questions about its significance to labels.[7:11] Sean anticipates changes, highlighting radio challenges and emphasizing collaboration with labels. Discusses reliance on platforms like TikTok.[9:02] Sean explores the ideal radio station model, balancing local and national focus, and discussing their roles in the marketplace.[11:00] Sean challenges radio success metrics, advocating a broader evaluation beyond AQH share, and suggesting a more comprehensive approach.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Morning Show Boot CampRadio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems. Overall, the conversation highlights Corey's commitment to community engagement, personal branding, and staying relevant in the evolving media landscape.Her insights offer valuable lessons for aspiring radio professionals, emphasizing authenticity, community engagement, and adaptability as key pillars in radio success.One Minute MartinizingPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s. This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences. We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage.As always, Fred provides key insights into what we can learn from radio's past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies.One-Minute MartinizingPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

In this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from Harper's Bazaar and Podchaser. Recognized as one of the top 25 women in podcasting, Erica's commitment to speed, fairness, and objectivity in news reporting shines through.You'll gain valuable lessons as Erica discusses the challenges of maintaining neutrality, avoiding sensationalism, and balancing ratings with content integrity...especially in news. She provides actionable advice for aspiring journalists, emphasizing continuous improvement and resilience in the face of criticism. This episode is a concise guide for radio stations and individuals looking to enhance their news reporting, offering a glimpse into the mind of one of the industry's influential figures.Some Key Takeaways you won't want to miss:(01:58) Understanding Multiple Perspectives(03:00) Thorough Research and Context: (03:57) Controlling Sensational, Positive and Negative language(05:51) Recognizing Personal Biases(10:00) Dealing with PressureSpecial Episode celebrating International Podcast Day: Hear the Origin of The Newsworthy podcast hereRead ONE-MINUTE MARTINZING by Dave MartinPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot Camp 36 in San DiegoReturn to BRANDwidth on Demand episodes

Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media, Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He's well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry's standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience, ratings and revenue will follow. In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation, Key Takeaways You Won't Want to Miss[01:58] Harry discusses the very first signs he looks for to see whether a radio station is likely to succeed or not, and what to do about it.[04:02] Breaking some complex concepts into bite-sized doses, Harry offers some pointers from his Radio Ratings Problem Solving Method, and how “A Self Reflection” can be a good, easy and free starting point for anyone.[08:59] Harry reminds us of what Radio's first job should be, and provides some pointers on how to make sure your station is doing it. (Spoiler: Many are not!)[11:04] As a radio veteran who works with many stations in a wide variety of markets, Harry is consistently baffled by one key thing most broadcasters don't do. He shares how it can happen, and reminds us of a secret that will correct this and grow your career!Read Dave Martin's ONE-MINUTE MARTIZING on "INTENTION" HEREBrandwidth on Demand is provided FREE, thanks to these supporters:Musicmaster Music SchedulingThe Radio SWAG ShopThe Jacobs CES 2024 VIP ExperienceReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Get an exclusive peek into the media industry's behind-the-scenes, lessons from the journey of Emmis Communications Founder/Chairman Jeff Smulyan, In this episode he shares his journey, with a reminder of the power of fun and meaningful connections. Grab your front-row seat to the behind-the-scenes action and dive into this podcast for a rollercoaster of stories, wisdom, and a front-row seat to the magic of media!In this episode, he shares priceless insights from his journey, straight out of his book, 'Never Ride a Rollercoaster Upside Down.' Hit the ‘play' button to hear a rollercoaster ride of stories, wisdom, and a firsthand look at the magic of media...Smulyan style. This time, BRANDwidth on Demand is not just a podcast; it's a thrilling adventure into the heart of the industry. Buckle up, and let one of radio's most respected operators, Jeff Smulyan be your guide. Get your copy: Never Ride A Rollercoaster Upside Down by Jeff SmulyanOne-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot Camp 36 (Save the dates 8/8-10, 2024)Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

In today's fast-changing media landscape, Holland Cooke, a renowned radio consultant and host, offers valuable insights into local radio's future. He emphasizes the need for adaptation and highlights local radio's varied roles based on market characteristics. To attract and keep listeners, he suggests focusing on unique music programming. Additionally, delivering timely, relevant local news remains crucial.Holland provides practical tips for improving news delivery, including avoiding repetition and using clear language. He also encourages resourceful collaborations with local television stations, facilitating content sharing and cross-promotion for both media outlets.He also reveals how to "make your work count twice" by creating content that can be repurposed across platforms, maximizing its impact in a competitive media landscape.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDwidth on Demand free!MusicmasterRadio Swag ShopYES! Send me the free SHOW NOTES preview emailReturn to BRANDWIDTH on DEMAND episodes

With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc.Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance.In this episode, Steve shares some key points, including:While radio is still the number one audio reach medium, listening is down overall, especially among younger people. What's radio's next move?How the pandemic has impacted levels of radio listening.Why ratings should be taken with a grain of salt in PPM and Diary markets.What TLR is, and how it can impact perceived station impact and real revenues.Are Podcasting and Streaming growing threats to traditional radio, or valuable complements to the station brand?One Minute Martinizing by Dave MartinPlease help us thank these supporters:Musicmaster Radio Swag Shop Throwback 2K with Chris CruiseReturn to previous Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Andy Bloom is a radio industry veteran with a wealth of experience and expertise. He has held key positions at some of the most successful radio stations in the country, including WYSP, Philadelphia, SportsRadio 94WIP, Talk Radio 1240 WHP, Greater Media, Emmis Communications, and Coleman Parkes Research. He's also worked in politics.He is known for his exceptional leadership and strategic vision. Andy has a proven track record of fostering captivating and thought-provoking content while pushing the boundaries of traditional radio.He is also a frequent speaker at industry events and a contributing writer to Barretts Media.While based in Minneapolis, Andy's influence extends far beyond his locale. His passion, strategic vision, and dedication to the radio industry continue to shape its future in our ever-evolving media landscape. One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

TJ Taormina started as a podcaster who became an intern and later, a producer for Elvis Duran at New York's Z100! Later, when his show on Boston's AMP Radio ended due to the pandemic, TJ decided to create his own podcast called "The TJ Show Until Further Notice." The podcast gained attention, and soon other radio stations started reaching out to him, but instead, he is now in a nationally syndicated show partnership with Gemini 13. On "The TJ Show, he unvails his method to connect with a broad audience through relatable content that appeals to both parents and kids, focusing on the human experience. Experience The TJ ShowHear TJ's PodcastOne-Minute Martinizing (tap here)Please help us thank these BRANDWIDTH ON DEMAND supporters!Musicmaster Morning Show Boot Camp Radio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES pre-mail before each episode

Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig' opens?Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies. Previously Mike served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE. Mike generously outlines the skills, attributes, and evolving approaches you need to succeed!===Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampYES! Send me the free SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications, and regularly speaks at industry events. Time-Stamped Highlights:(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them. (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop https://bit.ly/KipperSwagMorning Show Boot CampReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Scotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on "So You Think You Can Dance" and later competed on "American Ninja Warrior," showcasing impressive physical abilities. His radio career hit the major markets at Kiss FM in Chicago, where his syndicated show quickly became popular nationwide. He later worked at Power 96.1 in Atlanta, transforming the show from 18th place to first place in just 20 months. He then hosted the Mega Morning Show on Hot 93.3 KLIF-FM in Dallas but decided to return to Chicago to be closer to his family and pursue new opportunities. Scotty currently hosts the afternoon drive on legendary country station US99 and is known for his interactive and engaging style. Since the pandemic, Scotty had to adapt to working from home and found new ways to connect with listeners. He is constantly preparing for changes in the industry, exploring new technologies like AI to enhance his content and stay ahead.See ONE-MINUTE MARTINIZING: CONSISTENCYPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampReturn to Brandwidth on Demand episodes

This time we head west where McCall Taylor, radio show host for Utah's 94.5 VFX, breaks the misconception of radio's decline and explores its transition into a new era across various platforms. McCall's genuine commitment to community-building shines as she encourages listeners to fearlessly express themselves online. Engaging with her audience through Q&A, personal growth advice, and relatable stories, McCall creates an inclusive podcast community. By incorporating feedback and sharing valuable resources, she fosters a strong bond with her listeners. Join McCall on this empowering journey of connection and self-discovery as she challenges traditional radio norms and embraces the limitless possibilities of storytelling in the digital age.See ONE-MINUTE MARTINIZING: "Events"Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodes

Dave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit's legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world. They have co-hosts who add their own perspectives, including Lisa Way and Andy Green, along with a team of producers. Plus, their online chops keep them top of mind with a strong social media presence and playful, provocative podcasts. Dave and Chuck the Freak are an award-winning duo, famous for their incredible on-air chemistry and clever wit. Their morning radio show has been a favorite among Detroit listeners for years, and they've amassed a devoted fan base by never taking themselves too seriously.In this episode, they share 5 Tips that can help separate your show from the competition.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampReturn to previous Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media, a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents. Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes that successful programming is about finding people who are interesting and memorable to listeners. Phil is a respected industry figure, with several awards for his contributions to radio programming and management. He is a frequent speaker at industry events, sharing his insights and experience.Key Time-stamped Takeaways:(01:49) Phil shares his approach to keeping over 200 stations on track.(02:55) With today's media world changing, so are the needs for on-air talent. Phil notes the traits, attributes, and skills which can separate future local market superstars from those who might not make it.(05:20) Phil tackles the same question, but for PDs, OM's, or Brand Managers. His approach may surprise you.(09:48) Phil discusses the ONLINE presence of your stations, and delves into the guidance he gives to Alpha stations to create a 360-degree local-first presence on their website, social media, apps - and explains WHO is usually responsible for online content.(12:28) Phil shares the best way for job seekers to get on his radar…especially if they don't often get to attend conferences and seminars.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm.A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand.For radio people at any career stage, Rob's new book Next Job, BEST Job will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want. In this episode Rob shares highlights with us!One Minute Martinizing explores Finding the RIGHT Job.Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Kramer and Jess are the dynamic morning team on Mix 106.5 in Baltimore, known fortheir infectious energy and witty banter. Other broadcasters can learn from their relatable humor, ability to connect with listeners, and skillful interviewing of a wide range of guests from celebrities to local heroes. Their chemistry and genuine friendship shine through on the airwaves, making them a beloved voice in the Baltimore community.Key Takeaways:(0:15) Kramer and Jess share how they became a morning team, and offer tips on some of the key things on-air people should know about each other before teaming with a partner.(03:11) Everybody in radio usually moves around during their careers. Kramer and Jess tell what it was like when they first relocated from San Diego to Baltimore, and offer some great insights for any show or host moving to a new town.(06:07) As support staffs decrease, the duties of show hosts increases. Kramer and Jess outline who does what ON and OFF the air. They also share the benefits of doing their popular "Uncensored' podcast and explain how it can stay "on brand" even if it's not for 'on air'! (08:34) With everything changing faster, Kramer and Jess delve into how they see radio brands like theirs continuing to evolve, and offer tips on things media hosts should be preparing for today to be ready for the media world of tomorrow. (11:42) Jess shares some advice, especially for women who are launching a radio career, while Kramer offers tips for people who'd like to move to a larger market.One-Minute Martinizing (tap here)Please help us thank these supporters:Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Seth Resler is the Digital Dot Connector at Jacobs Media Strategies. He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings.Also, he's got a knack for writing and has contributed to publications such as AllAccess.com, Radio World, and his many great blog posts.Listen carefully to hear his 5 online tips, and some other great insights. (There's no prize if you identify them all, but IF YOU EXECUTE THEM, you're likely to see growth in your audience and revenues!)Key Takeaways you won't want to miss!(1:54) Seth has shared how media and audience patterns have seen significant changes or takeaways since the pandemic.(4:44) Seth explains how stations, podcasts, and event personality brands can easily conduct a usability test for their brand's websites, and outlines some "no-brainer" steps that many radio station websites are missing.(7:39) If a new client station had no online presence, including no website, streaming, podcasts, or social media, Seth would recommend some first steps to catch up, assuming they were interested. (11:13) For individuals wanting to take control of their own online presence amidst the constant reality of another round of cuts Seth shared some key shortcuts.(13:25) With everyone needing more revenue, Seth notes that stations can now conduct webinars exclusively for their advertisers to gain traction with them and explains how it works.ONE MINUTE MARTIZING "Write"Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Throwback Nation Radio & Throwback 2KCheck out other episodes of BRANDwidth on Demand YES! Send me the free SHOW NOTES preview emailMentioned in this episode:T2K

Steve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn?Steve shares some great ideas on how radio brands can take better advantage of the opportunities presented by creating actionable plans and thoughtful, targeted content on-air, and increasing online listening to station-branded content.That's just one reason that we're so thrilled to kick off our 6th season with STEVE GOLDSTEIN.Time-stamped highlights:[2:29] As the New Year begins, Steve shares some of 2022's Key Takeaways that busy radio people may have missed. [5:10] For radio people, podcast opportunities still require a mental reset for many broadcasters. For those still struggling with this challenge, Steve offers some simple, effective suggestions – that can also earn revenue![8:35] You've pointed out that in podcasting, like broadcast, “average is getting crushed” and digs into the cultural trifecta of Heat, Awareness, and Discovery, and discloses what it means for radio.[13:07] Steve reveals why the podcast market is not as crowded as many believe and unveils some great ideas on how radio can take advantage.[14:32] Podcast ad spending will reach new levels again in 2023 and Steve reveals some of the smarter ways for radio to get their share.Check out Steve's BLOGSTEINDave Martin's ONE-MINUTE MARTINIZINGPlease help us thank these supporters who help keep BRANDwidth ON DEMAND free!Musicmaster Radio Swag Shop Throwback Nation & Throwback 2KReturn to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

Whether you're considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you! Earlier this year, radio morning star Holly O'Conner experienced It's the end of one era…and the start of a new one. After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller left mornings after seven years at Cox Radio's Hot 101.5, and segued to https://www.facebook.com/iheartradio/?__cft__%5b0%5d=AZUTbARE4PQ-p8ucCvV9dXY4h7daE-NuSl1STKg2GTIYspDSScMryE9ziSPT8zUh68em16NDjnYbKRVdWUoqdRzyl46bBmKwGYzdGCxjx3Fi7iujCKOKTHq6m5_cYCsASc71U_T2gtl47vlaDwAQlq0ajQGD_QxcwPUNepcQCDdjq2ddtLXVGPF-H2TQ5Gf9vcg&__tn__=kK-R (iHeartRadio)'s https://www.facebook.com/hits961/?__cft__%5b0%5d=AZUTbARE4PQ-p8ucCvV9dXY4h7daE-NuSl1STKg2GTIYspDSScMryE9ziSPT8zUh68em16NDjnYbKRVdWUoqdRzyl46bBmKwGYzdGCxjx3Fi7iujCKOKTHq6m5_cYCsASc71U_T2gtl47vlaDwAQlq0ajQGD_QxcwPUNepcQCDdjq2ddtLXVGPF-H2TQ5Gf9vcg&__tn__=kK-R (HITS96.1) in Charlotte. Holly considers Miquel her best friend and radio soulmate, and just before their move, Miquel was married to his husband Abe, with Holly performing the ceremony! In this episode, Holly shares: Valuable tips for moving your show to a new station and market What considerations to look for when ‘hiring a new boss' (that is, consider a job offer) Future industry changes she's preparing for NOW Key Takeaways Not to Miss:(01:50) Holly shares some of the considerations when moving an entire show to a new market. (03:29) Holly digs deeper into how she and Miguel first decided to team up and REMAIN a team as the show moved–even if that meant performing a live morning show from different locations. (06:24) From a morning host perspective, Holly offers some good pointers on what qualifies PDs/Brand Managers as good coaches. She also shares some of the best pro tips and pointers that she's received. (09:50) By now, most good shows know that they need a strong online presence, including social media and their popular podcast, “https://podcasts.apple.com/us/podcast/miguel-holly-uncensored/id1098216886 (Miguel and Holly Uncensored)”. She offers a quick “How To” rundown on how the team divides responsibilities and the interesting criteria used to determine which content goes on your various platforms. (12:12) With the media revolution continuing, Holly shares her thoughts on the biggest industry changes of the past year...and reveals how she's preparing now for things she expects will be different in the next few years One Minute Martinizing: http://rhzrbbwk.podcastwebsites.com/one-minute-martinizing-by-dave-martin/ ("Opposites") Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster www.musicmaster.com https://bit.ly/KipperSwag (Radio Swag Shop) https://bit.ly/KipperSwag https://bit.ly/BWODcap (Return to Brandwidth on Demand episodes) YES! https://kippermcgee.lpages.co/bwod-newsletter-welcome-5-22/ (Send me the free SHOW NOTES preview email)

EVERY radio brand could benefit from having its own https://www.linkedin.com/in/stephanie-sidela-308866bb/ (STEPHANIE SIDELA)! As Executive Producer for the Award-Winning https://www.audacy.com/mix941fm/hosts/mercedes-in-the-morning (MERCEDES IN THE MORNING SHOW) on https://www.audacy.com/mix941fm (Mix 94.1 in Las Vegas), Steph is not just any large market superstar. Before moving to Vegas, she was at 96.5 WTIC in Hartford, handling the Craig and Company show with Gary Craig and Christine Lee. This was followed by a great stint with iHeart/San Diego. Being in Vegas, she's exceptionally skilled at finding and booking celebrity guests and keeping the show organized. She's also is a master at social media, Event Management, and in her ‘spare' time, she's a burgeoning choreographer! As you'll hear, Stephanie brings her outstanding attitude, work ethic, energy, and attention to detail to radio—and provides pointers which ANY show in ANY sized market can learn from! Key Takeaways You Won't Want to Miss: (01:30) Steph shares how the MERCEDES IN THE MORNING SHOW works on Mix 94.1 in Las Vegas, and dissects her dual role as producer and ‘third mic'. (Spoiler alert: there's a lot more, too!) (03:15) Anybody who wants to become a producer, HIRE a producer, or make a case to management why you NEED one won't want to miss these insights! (04:04)  Stephanie shares one SECRET TO RADIO SECURITY, which some people just don't seem to ‘get'. (05:30) Steph offers some survival tips for shows that DON'T HAVE A PRODUCER! (09:57) The job of the producer at a top-tiered radio show continues to evolve. Steph shares how she sees it changing in the future. One Minute Martinizing - How to STEAL (the show...even if it's yours!) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster https://bit.ly/KipperSwag (Radio Swag Shop) https://bit.ly/BWODpod (Return to Brandwidth on Demand episode) https://bit.ly/BWODpod YES! Send me the https://kippermcgee.lpages.co/bwod-newsletter-welcome-5-22/ (free SHOW NOTES preview email)

When it comes to morning radio, few do it as well as https://97x.com/2dorks/ (Dwyer and Michaels), based at https://97x.com/ (97X, WXLP) in the Quad Cities. Now their show is heard on an ever-increasing "https://97x.com/all-of-the-dwyer-michaels-listening-family-stations/ (Family of Stations)", as well as their popular https://podcasts.apple.com/us/podcast/dwyer-michaels/id1442144439 (Podcast), https://97x.com/show/the-dwyer-and-michaels-show/ (Web page) (which gets over 15,000 unique visitors each month) and Social Media accounts. Twitter - https://twitter.com/2dorks?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (@2Dorks) Facebook - https://www.facebook.com/twodorks (@2Dorks) Instagram - https://www.instagram.com/2.dorks/?hl=en (@2Dorks) YouTube - Dwyer and-Michaels Key Takeaways YOU WON'T WANT TO MISS: (01:24) The team shares exactly WHEN they knew that this team concept was going to work? (02:22) As hosts of a multi-market morning show, Dwyer and Michaels reveal how they deal with having some many PD's…and answer the question: do ALL of those PDs have your hotline number? (03:09) Dwyer and Michaels offer tips on what a station affiliate can and should be doing to take full advantage of their show, in terms of getting fresh liners and promos, tying into your promotions, and other opportunities. (04:32) This team shares the single best advice each they each have gotten for making radio a career. (06:15) Now that the show has a network, they share the biggest misconception of those who would like to be syndicated, but aren't ‘there' yet, Check out http://rhzrbbwk.podcastwebsites.com/one-minute-martinizing-clarity/ (ONE MINUTE MARTINIZING: Clarity) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!https://www.morningshowbootcamp.com/ (Morning Show Boot Camp) https://musicmaster.com/ (Musicmaster ) https://bit.ly/KipperSwag (Radio Swag Shop ) https://bit.ly/BWODpod (Return to BRANDWIDTH on Demand episode) YES! Send me the free SHOW NOTES preview email https://kippermcgee.lpages.co/bwod-newsletter-welcome-5-22/

When it comes to winning radio stations, few compare to https://www.chuckknightmedia.com/ (Chuck Knight). Those who know him consider him the Master of All Formats. Chuck's a 9-time Marconi Award winner, was named one of Radio Inks Best programmers 7 times, and has an impressive roster of other awards. He's perhaps best known for his 11-year stretch at Philly AC “B101” WBEB, teaming with the legendary https://en.wikipedia.org/wiki/Jerry_Lee (Jerry Lee). Earlier, He programmed CHR at Saga's Q102, Des Moines, then was promoted to their Columbus cluster where he programmed AC at Sunny 95 and oversaw their  Classic Hits & Smooth Jazz brands. After a run as iHeartRadio's Regional Senior VP of Programming for the Austin/San Antonio region, he is now programming another noted station,https://winkfm.com/ ( WINK in Florida's teeming Fort Myers/Naples market). Key points you won't want to miss:(01:58) Chuck shares his recipe take TODAY to create a top-rated, award-winning radio brand? (04:20) After working and WINNING with multiple formats in small, medium, large and major markets, Chuck shares some of the common traits at PD needs to coach a radio team to win in any format, at any level. (05:49) To win as much, and as long as Chuck has, clearly he has high standards for on-air performers…whether in-house, live or voice-tracked. He reveals what he looks for FIRST when considering a new on-air candidate. (13:33) Chuck offers suggestions for OMs or even cluster managers to consider first as they undertake the evolving challenge of juggling a short-staffed media cluster. (15:42) Among your awards is one for Community-based Website of the Year. As our industry focuses more on Branded Media Content, and not just “radio”, Chuck points out the content he values most in making a local radio brand relevant in the online space. http://rhzrbbwk.podcastwebsites.com/one-minute-martinzing-preparing-for-clarity/ (One-Minute Martinizing - Preparing for Clarity)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster https://bit.ly/KipperSwag (Radio Swag Shop) https://bit.ly/BWODpod (Return to Brandwidth on Demand episode) YES! Please email me thehttps://kippermcgee.lpages.co/bwod-newsletter-welcome-5-22/ ( free SHOW NOTES preview) so I get advance notice of each episode.

https://www.iheartmedia.com/press/iheartmedia-promotes-jon-zellner-president-programming-operations-its-national-programming (Jon Zellner) serves as the President of Programming Operations for IHeartMedia's National Programming Group. In this role, Jon oversees the division's operations, covering 850 local radio station brands in 150 markets. Jon's been recognized by Billboard, Radio Ink, FMQB and other industry publications as Operations Manager and Program Director of the Year…and has served on the Board of Governors for the Children's Miracle Network and the faculty for the Conclave, the HD Radio Leadership Team and the National Talent Radio System, among others. In this wide-ranging interview, Jon shares behind-the-scenes insights on where he sees the industry going, and the best way for individuals to get there! Key Points you won't want to miss: (01:45) Jon answers a question most of us face: the secret to managing everything on his plate…(and, being a true radio person, does he ever “he ever turn it off”?) (03:28) Jon shares some of the similarities and differences between working with traditional broadcast, and evolving media tech platforms like satellite, streaming, and on-demand. (06:04) As media platforms morph in the minds of consumers, Jon clarifies how (and where) ‘local' will be shaking out in the near term and how to make the most of it. (08:06)Jon outlines the skills, mindsets, and experience top managers are REALLY looking for in filling today's key positions. (10:07) For someone just starting out in radio today, Jon shares things he knows NOW, that he wishes he knew back when he first started Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop https://throwbacknationradio.com/ (Throwback Nation Radio) Return to https://brandwidthpod.captivate.fm/episode/creating-audios-future-guest-jon-zellner (Brandwidth on Demand) episode YES!!! Send me the https://kippermcgee.lpages.co/bwod-newsletter-welcome-5-22/ (FREE SHOW NOTES) preview

As a morning show, “https://wralfm.com/mix-mornings/ (Two Men and a Mom)” says a LOT…but not EVERYTHING about https://wralfm.com/ (Ralieigh's MIX 101-5) morning show. We share their bio's and other links in the Show Notes, but get right to the good stuff, Brandwidth on Demand proudly welcomes Kyle Smelser, Bryan Lord, and Sarah King…MIX 101-5's Two Men and a Mom! Key Points You Won't Want to Miss:(03:19) The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day. (01:49) Kyle, Ryan, and Sarah explain what their 3-person morning show has in common with “Braveheart” (06:10) You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air! (8:09) Brian shares the inspiration behind their daily “https://omny.fm/shows/mixmornings/every-teacher-gets-a-500-gas-card (60 Second Summary)” and the team shares other approaches to their online leadership. (11:55) Kyle, Ryan and Sarah share things they've learned that they WISH they could tell themselves when first starting out. Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! https://my.captivate.fm/www.musicmaster.com (Musicmaster) https://bit.ly/KipperSwag (Radio Swag Shop) https://kippermcgee.lpages.co/bwod-newsletter-welcome/ (Get the FREE BRANDwidth newsletter )

https://radioink.com/author/lford/ (Loyd Ford) has programmed successful radio brands in small, medium, large, and major markets across the U.S. and worked for a wide variety of broadcasters for several decades. His firm, ​https://rainmakerpathway.com/ (Rainmaker Pathway Consulting Works) offers strategic branding and programming solutions, in a hybrid approach that encourages ratings and revenue success with innovative strategies, ideas, and execution. You may have seen his writings inhttps://radioink.com/category/blogs/loyd-ford/ ( Radio Ink )and other publications, including his blog. He is also frequently found on Clubhouse, where among other things, he hosts the weekly "Encouragers" series with former Brandwidth guest https://bit.ly/BWOD148 (Skip Dillard) from HOT97FM and WBLS in New York.

Dean Johnson, futurist and head of innovation at Brandwidth, explains how the Internet of things relies on continuity of experience. 2:02 — About Dean Johnson and what he does 5:14 — Mobile technologies 8:50 — Story how we developed our first gadget 18:38 — Singlisly taking content 20:27 — How does an iBook work 21:05 — Urban environments 23:50 — The thing about library 25:42 — How do we actually interact with this content 37:26 — Why iPad was so popular and successful 42:19 — Back to the future The lecture took place at Strelka Institute in 2014 in the framework of Urban Routinees. To find more lectures from this conference — follow the YouTube link: https://stre.lk/HN4M

Kipper McGee, of Brandwidth on Demand and a good friend of mine asked if Facebook is still a good marketing tool for podcasters due to the increasing amount of people choosing to spend less time on the platform. With iOS 14 changes, there's more to consider in 2021, that's for sure! Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemedia (https://www.youtube.com/rebelbasemedia) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquith (https://www.twitter.com/MrAsquith) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.markasquith.com/aweber (https://www.MarkAsquith.com/AWeber) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

In this bonus episode, Musicmaster Scheduling Founder & President JOE KNAPP returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer. He shares some of the initial objections to using a software program inside a radio station ─  and how some radio people still exhibit those prehistoric concerns. He outlines the initial priorities in a pre-Windows computing world, and how Musicmaster has evolved to multi-faceted, the any-platform/any-device resource it has become. Joe also shares some of the ‘secret sauce’ that has made MusicMaster the world's leading music software, including a focus on superior station support and the ongoing training they are noted for.  

If you're wondering what a post-pandemic musicscape will be like in 2021 and beyond, you've come to the right place! Sean Ross is an industry expert on music,, the evolution of formats, and the evolution of radio programming strategy in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. He now serves as Edison Research’s Vice President of Music and Programming. A longtime journalist coving the radio industry for Billboard, R&R and others he now publishes the influential ROSS ON RADIO newsletter 

Roula Christie has a storied career in radio. Beginning as an hourly employee answering request lines at a hometown station, she moved to morning show host in a top 10 metro. Along the way, she’s been an integral part of a team that was named Station of the Year, took home a Marconi Award, and she received named MIW Airblazer of the year by The Mentoring and Inspiring Women in Radio Group, the MIW. After dominating mornings at stations like Q102, Philly and her current home KRBE, Houston, she’s just rolling out the nationally syndicated WEEKENDS WITH ROULA program thru Westwood One.

David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station near their hometowns. They moved from nights to mornings, then on to Baton Rouge, then to stations in Huntsville and Birmingham in Alabama, before being hired to do a morning show in Charlotte.  Ace & TJ were eight-time nominees for CHR "Personalities Of The Year", and now host a hilarious network show originating from there. In this episode, they share their journey, how they’re staying ahead in content and marketing, share the secret appeal of the “ACE & TJ Button” ─ and more! http://acetj.com/  

Why were the recent political polls so far off again? What does this mean for radio measurement and ratings?  We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5. After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.

We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission Marketing, Tribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make our industry seem like it’s racing to the bottom, in this interview Seth assures radio people that there IS a way to do the work we want to do ─ and gives us some great tips on HOW. It just takes The Practice. https://www.sethgodin.com/ https://www.akimbo.link/

Valerie Geller is president of Geller Media International, a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form. With radio facing the triple-whammy of COVID, the local ad economy, and fewer people expected to do more, Valerie shares some stations that have really handled the pandemic well and she explores how a local PD or HOST can (and should!) ‘triage’ duties; to ensure continued relevance as we pivot to media’s ‘new abnormal.  

If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster...the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest including the legendary WZUU FM & AM in Milwaukee. Then, he was challenged to solve a programming problem, and ended up building a better mousetrap…known as Musicmaster! In this wide-ranging episode, Joe reflects on the reasons he was first drawn to radio, to some of the biggest tech changes he sees on the horizon. He also shares his perspective on how radio is likely to operate in the “new Abnormal” and explores the skill sets that will be needed for success in the future.

Robin began her radio career at KGO San Francisco working under Jack Swanson. She was then hired to program KOA Denver. Later, when former KFI needed to find their next PD, Robin was the obvious choice. Since then, she’s kept the ratings high, helped steer KFI through a couple of snags, won some awards for the ongoing commitment to public affairs, the community and education, and keeps the promise of “More stimulating talk radio.” In this episode she also shares ALL the things she listens to (besides the radio) that help keep her stations on top.