Podcasts about marketing association international

On this episode of Destination on the Left, I talk with Emily about how her creative skills and early experience in theater led her to the hospitality industry. She walks us through a process for evaluating your brand and thinking about it from a people-first perspective and shares her approach to addressing challenges that cover planning for short-term, mid-term, and long-term needs in that order. What You Will Learn in This Episode: The importance of building relationships before seeking mentorship and why creating a culture of collaboration establishes trust and open communication How Emily manages imposter syndrome by addressing her “shadow Emily” and seeking support to counter negative thoughts How to build genuine connections and create communities aligned with individual needs How Emily helps her clients let their weird flag fly so that all of their people can find them The connection between hospitality and wellness, and why Emily's company also serves the wellness industry as they both aim at ensuring people's well-being and contentedness Aligning Brand Identity with Organizational Culture I loved discussing the alignment of brand identity with organizational culture with Emily on the show. Drawing a parallel between developing a script for a story and developing a brand for a hotel, Emily highlights the interconnectedness of a business's branding with the patterns of corporate behavior and people within an organization. Understanding your brand inside out is what helps you connect with your ideal clients. Building Relationships and Establishing Trust in Business Drawing from her experience in the Hotel Sales and Marketing Association International, Emily discusses the importance of building strong relationships before seeking mentorship. She talks about how to create a culture of collaboration, where open communication and trust are built through genuinely supporting and connecting with other people. On the show, we talk more about some creative ways Emily has moved through challenges and the framework she uses to keep her on the right path. Overcoming Imposter Syndrome and Nurturing Authentic Connections We also dig into the topic of imposter syndrome during the podcast, particularly the importance of acknowledging and addressing fear-based thoughts that are blocking your personal and professional growth. Emily shares her method of addressing her “shadow Emily” and seeking support from friends to move past any negative thoughts. This prompted our discussion on the importance of making genuine connections with others and the power of compliments and appreciation in establishing authentic, collaborative relationships. Resources: Website: https://pendailey.com LinkedIn Business: https://www.linkedin.com/company/pendailey/about/ LinkedIn Personal: https://www.linkedin.com/in/empendailey/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Bob Gilbert is the President and CEO of HSMAI, the largest hospitality sales and marketing professional society in the world. In this episode, we explore the evolution of the hospitality industry and the pivotal role of HSMAI in shaping the careers of professionals in this field.Listeners will learn about:HSMAI's Mission: The core objectives of the Hospitality Sales and Marketing Association International and how it has remained a cornerstone for industry professionals.Adapting to Change: Learn about the association's ability to stay relevant through decades of industry shifts, from the advent of the internet to the rise of AI.Celebrating Milestones: Discover the plans for HSMAI's centennial celebration in 2027 and the initiatives to build for the association's future.Global Relevance: Uncover the strategies that keep HSMAI valuable globally amidst rapid changes in the hospitality landscape.Volunteer Engagement: Find out how HSMAI leverages volunteer councils and industry engagement to maintain its edge and provide value to its members.Rising Leaders Council: Hear about the innovative platform for under-30 professionals to share their unique perspectives and challenges.Industry Priorities: Get a rundown of the current hot topics and challenges in sales, marketing, and revenue optimization that are at the top of industry leaders' minds.Talent Development: Learn about HSMAI's mission to attract, develop, and engage talent in the hospitality industry and the role of its foundation in this endeavor.Success Traits: Identify the key traits and attitudes necessary for thriving in the ever-evolving hospitality industry.Commercial Function Evolution: Gain insights into the exciting developments in commercial strategy alignment and the impact of the pandemic on breaking down silos.This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Adele Gutman Milne is a Speaker, Guest Experience Authority and host of Get Great Guest Reviews, the Podcast. Adele has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International for achieving exceptional results, driving revenue through guest experience and reputation cultivation. During her tenure as Vice President of the Library Hotel Collection, the brand repeatedly earned the #1 highest guest satisfaction rating on any luxury hotel brand in the world. Adele is helping hoteliers, healthcare professionals and all service industries implement the award winning Five Star Review System she developed over decades in Hospitality. Connect with Adele : www.adelegutman.com adele@adelegutman.com linkedin.com/in/adelegutman FOLLOW US: IG:   https://www.instagram.com/dontlookunderthebedpod Facebook: https://m.facebook.com/dlutbpod https://www.linkedin.com/in/nikiwade niki@dontlookunderthebed.org https://www.linkedin.com/in/robinmoncrieffe robin@dontlookunderthebed.org Learn more about your ad choices. Visit megaphone.fm/adchoices

Adele Gutman Milne is a Speaker, Guest Experience Authority and host of Get Great Guest Reviews, the Podcast. Adele has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International for achieving exceptional results, driving revenue through guest experience and reputation cultivation. During her tenure as Vice President of the Library Hotel Collection, the brand repeatedly earned the #1 highest guest satisfaction rating on any luxury hotel brand in the world. Adele is helping hoteliers, healthcare professionals and all service industries implement the award winning Five Star Review System she developed over decades in Hospitality. Connect with Adele : www.adelegutman.com adele@adelegutman.com linkedin.com/in/adelegutman FOLLOW US: IG:   https://www.instagram.com/dontlookunderthebedpod Facebook: https://m.facebook.com/dlutbpod https://www.linkedin.com/in/nikiwade niki@dontlookunderthebed.org https://www.linkedin.com/in/robinmoncrieffe robin@dontlookunderthebed.org Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's podcast guest is Bob Gilbert, President & CEO of the Hospitality Sales & Marketing Association International. One of the strongest, smartest, and most genuine hospitality leaders I have ever met. He grew up on a dairy farm in upstate New York where he learned the value of hard work, core responsibilities, dependency, and leadership. His curiousity led him to a path in hospitality where he quickly applied his skills to influence others. We discuss: -Why Cornell suggested the world of hotels instead of agriculture for him. -How he learned his listening skills. -His perspective on the VALUE OF CUSTOMERS. What an absolute pleasure to know a gentleman of this caliber. He continues to do so much to help Sales and Marketing within the Hospitality Industry! Full bio below: ROBERT A. GILBERT, CHME, CHBA PRESIDENT & CEO, HSMAI (HSMAI.ORG) As President and CEO of the Hospitality Sales & Marketing Association International, Robert A. Gilbert, CHME, CHA, has been guiding HSMAI through a dynamic and exciting period of change as the 5,000+ member organization has been re-established globally to grow the revenue for hotels through sales, marketing, and revenue optimization. During Gilbert's tenure, HSMAI has achieved tremendous success with a number of initiatives including: the development of expert communities in the areas of Sales, Marketing, and Revenue Optimization, signature events in each discipline, a portfolio of c-level executive roundtables, the development of the HSMAI Global Academy's suite of certification and online training programs, and the global expansion of HSMAI thru the formation of HSMAI Global and regional development in Europe, Asia Pacific, and the Middle East. Most recently, the growth of members from the corporate offices of hotel brands, management companies and ownership groups has driven the addition of organizational membership which are now available in addition to individual memberships. Gilbert holds a Bachelor of Science degree from the School of Hotel Administration at Cornell University and has been a member of HSMAI since joining the student chapter at Cornell. He is a frequent guest lecturer at Cornell. Gilbert is a past chair of the Events Industry Council (formerly CIC), and has served on the Board of Directors of the American Hotel & Lodging Association and the Travel and Tourism Coalition of the U.S. Travel Association. He also serves on several advisory boards of hospitality and hotel management schools.

We are happy to be speaking to another inspiring leader in our industry today! Vince LaRuffa is the Senior Vice-President of Resort Marketing at the Universal Orlando Resort. He is joining us today to share his experience and offer some great advice.  In this episode, Vince talks about what he did during the pandemic, how he leads his team, work-life balance, and how he used to be an amazing drummer!  We hope you enjoy listening to our conversation!  Vince LaRuffa's bio: Vince LaRuffa, Senior Vice President of Resort Sales and Marketing, has been with Universal Orlando Resort since 2003. He is responsible for the achievement of on-site hotel revenues and integrating the eight on-site hotels into all appropriate Universal Orlando messaging and programming.   Vince holds a Bachelor of Science in Business Marketing from Bloomsburg University of Pennsylvania and a Masters in Tourism and Hospitality from the Robert Payne School of Hospitality and Tourism Management at San Diego State University. With a combined 35 years of Hospitality Sales and Marketing experience, he has worked with a variety of brands including, Renaissance Hotels, Marriott Hotels, and Crestline Hotels and Resorts. Before Universal, he served as Vice President, Convention Sales, and Services for Visit Orlando. Vince currently holds professional affiliations with MPI (Meeting Professionals International) and HSMAI (Hospitality Sales and Marketing Association International) and served for five years on the MPI Foundation Global Board of Trustees, including a term as Chairman. He has also served on the International Board of Directors with MPI.  He is a past board member of Canine Companions for Independence, Past Chairman of the Universal Orlando Volunteer Board, and served as Chairman of the Universal Orlando Foundation Charity Classic since 2007. Vince was recognized in HSMAI's Top 25 Most Extraordinary Minds in Sales & Marketing, in Biz Bash's Most Influential People in Events, and as a Smart Meetings Supplier of the Year. Vince has been married for 29 years to Jennifer Kuehl LaRuffa and has three daughters, ages 27, 23, and 19.   An unusual way  Vince found his way into the hospitality industry in an unusual way. One day, while selling office equipment in downtown Philadelphia, he had a 300-pound copier on a pushcart, and it started sliding off. Vince ended up in the gutter with the copier on his lap when an old friend walked by. She told him that she was working as a catering manager at a new hotel in Philadelphia and mentioned that they had an opening for a small group salesperson. Vince applied for the position, and after three or four interviews, he landed the job.  A true passion For the first time in his professional life, Vince realized that he had a true passion for hotels and hospitality! He worked hard and was able to move quickly through the ranks. He ended up taking a transfer to Orlando as a salesperson at what is now the Renaissance, across from SeaWorld.  A great team A new General Manager came in and took over. He and Vince bonded and formed a strong relationship. He took Vince with him as he progressed through the organization, all the way up to Senior Vice-President of Operations. As he moved and advanced, so did Vince. They formed a great team, and Vince worked his way up to Regional Sales and Marketing. Moving on Marriott bought the company, and Vince stayed on with them for about a year. After leaving Marriott, he took a position in Atlanta with the Stormont Trice Corporation as their VP of Sales and Marketing (it later became Crestline Hotels and Resorts.) Later, Vince took a position as VP of Sales and Services with Visit Orlando, and eighteen months later, he became the VP of Resort Sales at Universal and remained there for the next eighteen years. Three years ago, he was promoted to Senior Vice-President of Resort Sales and Marketing.  A unique and evolving environment Vince has found the environment at Universal unique. In eighteen years, Universal has evolved from a regional theme park business to a destination resort. Intellectually challenging Vince finds his work at Universal intellectually challenging, and he enjoys leading his team, which is a tightly-knit group. Together, they have marshaled the growth of the organization and helped transform it into a full-blown vacation destination. Vince LaRuffa is a lifelong learner Vince LaRuffa received his Master's degree when he was in his fifties. He had a full-time job and a family to take care of at the same time. He was motivated to do it because he enjoyed it so much! A new vocabulary Vince was hiring kids out of school with Master's degrees, at the entry-level to management. He realized that there was a vocabulary that he had not been exposed to, so he wanted to continue learning and growing intellectually.  The San Diego University Program Last year, Vince was asked to teach the Marketing Communications class for the San Diego University program. He and one of his colleagues in Orlando created the curriculum for the class. He will also be teaching the Marketing class for the Hospitality and Tourism Master's Program going forward. Dealing with the pandemic The pandemic was dealt with differently in Florida and California, even though both destinations share the same leadership. Vince felt that Universal managed the situation sensitively and well, even though some difficult decisions had to be made around eliminating some of the staff members.  A proactive approach The company took a proactive approach, and the safety and wellbeing of their team members and guests were at the forefront of every decision made.  Record levels In the last two months, they have had record booking levels and a record number of calls coming into their guest contact center.  A proud leader Vince is proud of how the leadership team at Universal handled the pandemic and treated all their team members. He is proud to be part of the leadership team.  Thoughtful and strategic leadership As business leaders, you cannot control all the variables. However, you can be thoughtful and strategic about how you approach the opportunities that come your way. Navigating the change The leadership group at Universal decided to come back after the pandemic with a hybrid model. That means that Vince and many other team members will be going into work, but not every day. They will try that model out for some time to see if it works over the long term.  Face-to-face Vince has learned the value of being face-to-face with his coworkers and misses it.  Working remotely Many people don't need much team interaction and prefer to work from home. For Universal to be competitive as an employer and attract the best talent, they will need to employ some people who live far away and allow them to work remotely. That is the trend, and the team at Universal has already proven that working remotely can be done effectively.  What Vince LaRuffa says about work-life balance Although Americans are very productive, Vince feels that there is a lot we can learn from Europeans about work-life balance. The value of volunteering The value of a network is not to be underestimated. As a young person, volunteering is an excellent way to expand your network. It is also a great way to prove your effectiveness as a leader.  Effecting change The only way to effect change is to be part of the solution, and the only way to be part of the solution is to get involved. Get involved with the chapters  If you are interested and want to make a difference, you have to do it from a platform. Vince encourages young people to get involved with the chapters because they are where all the magic happens. The chapters are the essence of organizations like MPI.  A drummer Vince loves music! Although he is retired now, he used to have lots of fun as a member of a rock band. One year, he brought in The Guess Who to perform at an event in the lobby of the Hard Rock Hotel and became friends with one of the band members, a singer and guitarist. Later, Vince and some of his musician friends had the opportunity to back him up. The real joy for Vince LaRuffa For Vince, the joy in his business is accomplishing things with other people and then sharing the success.  Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Vince LaRuffa On LinkedIn

Association Rockstars interviews Chris Romer, IOM, ACE. Chris serves as President & CEO of Vail Valley Partnership (VVP). Romer is a graduate of the U.S. Chamber of Commerce Foundation’s Institute for Organization Management program and has been named a “Top 25 Mind in Hospitality Sales, Marketing, and Revenue Management” by Hospitality Sales & Marketing Association International and “Chamber Executive of the Year” by the Colorado Chamber of Commerce Executives. He has also served as a Governor appointee to the Brand Colorado Council and the Colorado Tourism & Outdoor Recreation Key Industry Steering Network. Learn more about him and his experiences by watching!Host and Founder: Lowell Aplebaum - CEO & Strategy Catalyst at Vista Cova Producer and Operations: Amy Hager - Strategy Advisor at Vista CovaProduction Assistant: Ashlynn Brooks - Virginia Tech B.A. Theatre Performance Student (Expected Graduation: May 2022)Music: Slow Burn by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4372-slow-burnLicense: http://creativecommons.org/licenses/by/4.0/

We wanted to use this article to highlight current intiatives from 5 of our Expert Partners (https://revenue-hub.com/expert-partner/) . These are offers they are providing to help support the Hotel sector during this crisis. We have listed the Expert Partners in alphabetical order along with the details of their offering and any relevant links to engage further: Get Into MoRe (https://www.getintomore.com/) Oaky (https://www.oaky.com/) Pace (https://www.paceup.com/) Right Revenue (https://rightrevenue.co.uk/) Russell Partnership Technology (https://www.russellpartnership.com/rp-technology/) ---------- Get Into MoRe (https://www.getintomore.com/) , the N°1 Business Intelligence tool for Meetings, Events and Group Business, launches the “Meetings Survival Pack”. The pack is offered to hotels and venues worldwide. The offer includes three of the tool’s most vital dashboards packed with features that are especially designed to make sure hoteliers and conference/event organizers are ready to optimize bounce back. Hoteliers that sign up will have free access to the following dashboards that are created using their own property’s data: The offer is commitment-free and valid for the entire year 2020. For more information visit: http://meetings-survivalpack.com (http://meetings-survivalpack.com/) ---------- At Oaky (https://www.oaky.com/) , we offer an award-winning upselling platform which allows hotels to boost the guest experience and ancillary services through targeted, customized pre-arrival upselling. Oaky for free for 90 days from go-live-date. You decide when you want to go live* No automatic extension to contract We help you with your set-up to make it as easy as possible Condition: Sign up before July 1st 2020 How to apply? Fill in the form on this page https://www.oaky.com/free-oaky-corona Oaky will reach out to you to schedule a demo of the product After the demo, the next steps will be discussed ---------- At Pace (https://www.paceup.com/) , we provide different Revenue Optimisation solutions, including an industry-leading pricing platform and a BI tool. What are we offering? We want to offer 3 months free of our solution to every new client to make sure they are prepared for the recuperation. Don’t hesitate to reach out if you have any questions.  clement@paceup.com (mailto:clement@paceup.com) ---------- Here at Right Revenue (https://rightrevenue.co.uk/) , we understand that supporting each other through this terrible time and planning for a bright future is critical. To help hotels prepare for a ‘new normal’ and to ensure that they are in the best shape possible for better days ahead, we have come up with two great offers: The first is an offer of 3 months’ use of our full Revenue Management Software Solution completely Free Of Charge. If you come on board by the end of May, for an installation date in June (or earlier), we will offer July, August and September completely free! The second offer is that we recognise that many hotels and Guest Houses may not have integration to a PMS or may not be ready for a full Revenue Management Solution just now. So we have come up with a suite of reports that you can use daily without the need for a full revenue system. We have shown these calculator reports to some of the industries leading professionals and the feedback has been phenomenal. And we are happy to offer all 3 for just £59.00 per month. If you would like further details on any of the above, please just email ask@rightrevenue.co.uk (mailto:ask@rightrevenue.co.uk) ---------- Russell Partnership deliver the Certification in Hospitality Business Acumen in partnership with HSMAI, the Hospitality Sales and Marketing Association International. The CHBA Certification encompasses both eLearning and simulation to teach you the skills required to be successful in the hospitality industry. The CHBA is a professional certification that demonstrates your hospitality business acumen proficiency, upgrades your skills, and helps to garner a better understanding of the hospitality industry and how it operates. To demonstrate our support during the COVID-19 crisis, we are offering the individual access version of the CHBA Certification for 50% less than the regular price. This is valid until the end of July 2020. To register for this program, please sign-up here: https://russellpartnership.link/revenuehub

Read the complete transcription on the Sales Game Changers Podcast website. BOB'S FINAL TIP TO EMERGING SALES LEADERS: "Sales professionals will always be successful if they leverage the insights they get from customers into value for them, for their customers and for their company. Salespeople are in a unique position to leverage that knowledge to help senior management in their organizations. In the hotel industry that gives them influence and the ability to influence design and capital expenditures at hotels. Leverage that and you're always going to position yourself well within any organization." Bob Gilbert is the President and CEO of the Hospitality, Sales and Marketing Association International, known as the HSMAI. We’ve interviewed other sales leaders from the hospitality market such as Frank Passanante (Hilton), Telesa Via (Kimpton Hotels), and Melissa Riley (Destination DC). Bob can be found on LinkedIn here.

Digital #10Cvent partnered with HSMAI, offering its solution to the many events the Hospitality Sales and Marketing Association International organizes every year. HMSAI will use the whole Cvent ecosystem: OnArrival, Social Tables, and Cvent Appointments. If you want to know more about HSMAI events, check out this article I wrote for them in 2018.Digital #9As Google competition becomes fiercer, TripAdvisor had to reduce costs, and its first decision was to fire 200 of its 3,800 employees (around 5% of its workforce). No official comment from the company has (yet) been published.Digital #8(Rita’s pick) Accor Hotels and Sabre are working on a “full-service property management capability.” The first step of the partnership is Accor’s adoption of SynXis reservation system.Digital #7If something seems slightly different on Desktop Google’ SERP, don’t panic. It is. The new SERP features favicons, blurring the line between paid and organic results even more. Organic results now feature a small logo next to the URL, while paid ads feature a bolded black ad label. The change is not unexpected: I’ve already discussed this change back in May. At the time, the new design only affected mobile search, but it was quite obvious that desktop was next.Digital #6Yet another funding round for SiteMinder: the unstoppable channel manager raised $70M. With a valuation of more than $750M, it’s not so far-fetched to see these guys on the unicorns list before the end of the year…Digital #5Revinate launched a new, cloud-dased, AI-fueled data platform to clean and aggregate hotel guests’ profiles, aiming to solve one of the most pressing problems in our industry: guest data fragmentation. Marc Heyneker, CEO and Co-Founder of Revinate, stated: “For decades, technology companies have (managed) rooms, not guests. We are seeing a tectonic shift to a guest-centric approach (…) Our Guest Data Platform delivers the cleanest and most robust set of guest data intelligence ever made available (… ) Hoteliers now have access to unified guest profiles that power unmatched direct revenue performance and personalized guest experiences.”Digital #4Tesla is now worth $100B, more than Ford and GM combined. Tesla’ share price doubled in just three months, skyrocketing to $600/share. As the mighty Joe Rogan once wisely stated: “When you drive (a Tesla), you realize other cars are stupid.”Digital #3Skift published its sixth annual Megatrends Defining Travel magazine. If you’re looking for something to read over the weekend, here’s my best suggestion.Digital #2Google Cloud partnered with Sabre to “enable the travel provider to improve operational agility while developing new services and creating a new marketplace for its airline, hospitality, and travel agency customers.” The first challenge will be migrating the huge Sabre’s IT infrastructure to Google Cloud.Digital #1Ubisend delivers AI-driven conversational interfaces that enable brands to communicate in real-time, 24/7 in any timezone, across 29 digital channels. Its AI solutions provide a unified, cross-business unit and global solution, unlocking valuable resources and enabling brands to solve people’s problems with real care. During today’s episode of Digital. (3:00 PM CET), I will be joined by Jamie Gladstone, Sales Development Representative, and we’ll talk about AI, HI, and the future of our industry. Don’t miss it!Welcome to Digital., your weekly recap of the best travel news of the week: day in, day out. Everything you need to know about hotel distribution, digital economy, travel, tourism, hospitality, startups, market stocks, reports, staff movements, industry events, innovation, and more. Hosted by best-selling author, journalist, futurist, founder of Travel Singularity, toy collector and retired punk rocker, Simone Puorto.

I had to break this episode into 2 pieces as we covered a lot.  David is the founder of Bohan Ideas, one of Nashville's largest privately owned agencies and nationally recognized for the work their team has done over the years and continues to do today. Bohan recognitions: Ad Age's Silver Award for Best Agency Culture Ad Age's Southeast Small Agency of the Year 2 Communication Arts Awards of Excellence Modern Healthcare’s IMPACT Award Agency of the Year 14 Emmy Awards 68 Telly Awards 314 Addy Awards, including Art Director of the Year, 3 Best of Show and 3 Judge’s Choice, 3 Regional and 1 National Award 40 Aster Awards, including Best of Show & Judges Choice (Healthcare Marketing Today) 12 Adrian Awards (Hospitality Sales and Marketing Association International) 58 Healthcare Advertising Awards (Healthcare Marketing Report), including Best of Show 3 Mosaic Awards for Cultural Diversity 16 Hospital Marketing National Advertising Awards Prism Award Best of Show (Tennessee Society for Healthcare Marketing & Public Relations) 2 Parthenon Awards 11 Cancer Advertising Awareness Awards 16 International Festivals & Events Association (IFEA) Nashville Business Journal’s Best in Business Award Named Best Place to Work by The Tennessean I've had the pleasure of sitting down with David a couple of times and each time I walk away knowing more than I did entering the conversation.  This interview is no different.   Check out David on LinkedIn.

Lizz approaches life as she approaches every challenge, as an opportunity to be awesome and she delivers on this Sequence core value every time. As Chief Creative Officer and founder, Lizz brings her deep passion for creativity and hospitality to Team SEQ. Multi-talented with an aesthetic eye, you’ll find Lizz ensuring flawless execution, beauty and unparalleled customer service at every turn. Whether gracing the cover of Meetings & Conventions Magazine or speaking on the finer points of Creating a Run of Show for the Event Leadership Institute, Lizz is often called on to share her perspective and wisdom delivered directly with a dose of fierce wit and signature sarcasm. As a young leader in the industry, Lizz rapidly rose through the ranks at international events agency Global Events before moving on to develop her own brand of big-meets-boutique agency by founding Sequence. Lizz has dazzled clients at USA TODAY Sports, Moët Hennesy, StarKist, The Travel Channel, Toy Industry Association, Women’s Bond Club, Hospitality Sales and Marketing Association International, and The Wharton School. Lizz resides in Sunnyside with her sweet baby Rosemary (aka Rosie J. Boo Bear), awesome husband (Pat, aka John), and turtle (Igor, Queen of the Red Eared Sliders). “If it was all about data, then IBM’s Watson would be running all of our marketing. It’s not, and it requires judgment.” - Linda Popky What you’ll learn about in this episode: Social media and live events: how the two are different yet work well together Keeping people engaged during live events The biggest mistake people make with live events Why you must give people something unique What makes an event a success Why you must always do dry runs How Lizz would take limited resources to make more happen Ways to contact Lizz: Website: sequence-events.com LinkedIn: www.linkedin.com/in/lizz-torgovnick-06432015