Podcasts about McGarryBowen

Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it's a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems. Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency and client-side, including being the former Head of Strategy at BT and CSO of W+K London, plus Dentsu, McGarryBowen and Ogilvy. Kevin's first book, 'The Creative Nudge' was an Amazon best-seller and he shares the concepts from his book in this podcast. In this episode, Kevin shares his definition of creativity, ‘nudge theory' where small changes can lead to significant impacts, 9 behaviours to rediscover your creativity and how marketing leaders can create an environment for creativity. Plus Kevin shares his advice for reviewing creative respectfully and his career highs and lows. 00:00:00 Welcome and Creativity in Marketing 00:02:00 Defining Creativity 00:03:32 Why is Creativity vital to stand out? 00:06:09 Kevin's Nudge Theory Explained 00:08:12 Nine Behaviours to Rediscover Creativity 00:15:12 How to Create Conditions for Creativity? 00:17:56 Being Willing to Challenge the Status Quo 00:21:56 Creativity and Human Evolution 00:24:51 How to Review Creative Ideas? 00:33:12 Reviewing Creativity and Giving Feedback 00:37:29 Kevin's career Highs and Lows 00:48:18 Advice for Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Kevin Chesters | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it's a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems.  Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency and client-side, including being the former Head of Strategy at BT and CSO of W+K London, plus Dentsu, McGarryBowen and Ogilvy. Kevin's first book, 'The Creative Nudge' was an Amazon best-seller and he shares the concepts from his book in this podcast.  In this episode, Kevin shares his definition of creativity, ‘nudge theory' where small changes can lead to significant impacts, 9 behaviours to rediscover your creativity and how marketing leaders can create an environment for creativity.  Plus Kevin shares his advice for reviewing creative respectfully and his career highs and lows.    00:00:00 Welcome and Creativity in Marketing  00:02:00 Defining Creativity  00:03:32 Why is Creativity vital to stand out?  00:06:09 Kevin's Nudge Theory Explained  00:08:12 Nine Behaviours to Rediscover Creativity  00:15:12 How to Create Conditions for Creativity?   00:17:56 Being Willing to Challenge the Status Quo  00:21:56 Creativity and Human Evolution  00:24:51 How to Review Creative Ideas?  00:33:12 Reviewing Creativity and Giving Feedback   00:37:29 Kevin's career Highs and Lows   00:48:18 Advice for Marketers   Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Kevin Chesters | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Hello and welcome to the A-List, the podcast that asks the world's top advertising professionals how they got started in the business. In this episode, host Tom Christmann talks with Danny Gregory. Danny is the founder of Sketchbook Skool and the best-selling author of several books on creativity. But before all that he was in advertising. They talk about how Danny got in, but also how he got out to start his own business teaching people to get back to making art with Sketchbook Skool. Danny's story will take us from Pakistan to Pittsburgh to Princeton to Jimmy Carter's White House and finally to the offices of trendspotter Faith Popcorn, where Danny got his start in the business. He would go on to work as a Group Creative Director at Ogilvy, Chief Creative Officer at Doremus and finally as an ecd and partner at McGarryBowen. But then a tragic accident would change his life forever and cause him to rediscover the power of art for finding meaning in life. This episode is all about trusting in the universe to show you the way. So get out your sketchbook and doodle while you listen to a very illuminating conversation with Danny Gregory. A-LIST LISTENER OFFER: 14-day free trial of Spark from Sketchbook Skool - click sketchbookskool.com/spark/?alist Check out Danny's blog at dannygregory.com ---------------------- This episode brought to you by Adhouse Advertising School ADHOUSE CLASSES START IN JUNE. APPLY BY MAY 15 AND GET $199 OFF. adhousenyc.com

On episode 56 of Bouncing Back, I interviewed Marcos Capriles who was most recently a freelance Senior Copywriter at TheLab & McGarryBowen. This was also my 30th episode in partnership with The Avail List.As you'll quickly be able to tell from our interview, Marcos is extremely passionate about the advertising industry and eager to get back to work. He's a conceptual thinker, a great observer, and prides himself on having a unique perspective due to his worldly travels.Marcos is looking for a full-time role where he can be a part of a team that wants to make an impact with their work. He speaks fluent Spanish so is able to write for both Latina and American markets, loves photography, cooking, skateboarding, and surfing. In his spare time since COVID he has also been directing voice-over talent along with teaching himself how to code.If you're looking for someone who can jump right into your agency, Marcos is your guy. Check out his portfolio and reach out. https://lnkd.in/gMNuCjpvimeo.com/469545623#covid19 #jobsearch #advertising #BouncingBack

Steve Ross is Head of Production at Allstate in Chicago. He worked with McGarryBowen for years but recognized that the industry was changing and moved to Allstate where he’s helping to set up their in-house agency.  Heather and Steve talk about the perspective of being on the agency side and the brand side, setting up new internal processes and structures in the time of Covid-19 and the limitations of shooting remotely vs. on-set. They also discuss padding pre-production and post-production time, more efficient communications processes and how artists are staying in touch.   In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Allstate’s Head of Production Steve Ross on LinkedIn.  More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

On episode 20 of Bouncing Back, I interviewed Sherri Hollander who's a Senior producer that has freelanced at BFG, Y&R, McGarryBowen, Hill Holliday, and more.Sherri is an experienced producer who is ready to hit the ground running wherever she lands. She gives the same attention to every project no matter how big or small, and makes it her number 1 goal to bring the creatives vision to life in the best way possible.She loves finding younger directors who are new to the game and even in quarantine has continued to develop relationships with different vendors. With Sherri, you are getting someone who loves what she does and is totally committed to the craft.Hope you enjoy and please reach out to her at sherri.hollander@gmail.com

Mario D'Andrea, presidente da ABAP (Associação Brasileira das Agências de Publicidade) e do Dentsu Creative Group, formado pelas agências Dentsu e Mcgarrybowen, é o entrevistado do podcast Mídia e Marketing. Na entrevista, o executivo discute como o cenário atual da pandemia afeta o mercado publicitário, além de falar sobre a reinvenção do modelo das agências de propaganda no país.

Hear why mcgarrybowen’s global chief strategic officer, Jennifer Zimmerman, does crossword puzzles religiously, but more importantly how hear how the Big Organizing Idea platform of the agency came about, why it's "mission critical" and how it sparked new creative for American Express and drone-dropping hotdogs for Oscar Mayer. Zimmerman, the first female executive hired by the sole creative shop among the Dentsu Aegis Network, also described their ongoing focus on diversity, how strategy is the diving board and an idea is the dive into the creative pool, and why, just like every story, every brand needs an enemy. But does she think data is the enemy of creativity? Zimmerman explains how to navigate the "natural tension between solving problems starting with data and solving problems starting with creativity." This is a must-listen for anyone seeking to understand the imperative and basics of solid strategic thinking to grow a brand. And how Zimmerman came to be a shoe hound. 

In the time since a design contest launched his career, Cliff Skeete has risen through the traditionally white male-dominated advertising industry to become an Executive Creative Director at a number of agencies. In this episode, Cliff explains practical ways anyone can develop a personal leadership style rooted in authenticity. He also shares why design matters for all business leaders, and offers tips for teams trying to remain creative despite pressure from deadlines. Cliff started his career at Y&R working on brands like Accenture and United Negro College Fund. His work for the NHL received notable industry recognition, including multiple Emmy awards. After his long stint at Y&R, Cliff made the move over to McGarryBowen, where he was the ECD of brands like Verizon Branded Entertainment Group, Burt’s Bees, and Jeep. Cliff is now at 140, Verizon’s in-house agency, where he is charged with helping to build the agency. Hosted by Chad Bennett: As the Design Talent Manager, Chad leads recruitment for our design practice across the firm. Prior to joining SYPartners, he led recruiting efforts for 140 and managed programmatic media buying/planning and analytics at IPG Media, working with brands like Estée Lauder, BMW, and Coca-Cola. In addition to his experience in creative agencies, Chad has been a freelance designer for many years.

Ooit waarschuwde hij al dat Nederlandse creativiteit – ‘als je niet op past’ – aanvoelt als een grap van het niveau André van Duin. Volgens, Mervyn ten Dam (oprichter van het creatieve bureau ACHTUNG! Mcgarrybowen) zijn goede ideeën universeel en liever niet te Nederlands. Sinds eind 2018 is hij voorzitter van ADCN. Wat is zijn visie op de Nederlandse bureauwereld? Verandering‘Het gaat meer dan ooit om goed inzicht en een creatieve vertaling daarvan. De vorm verandert door het gebruik van data en andere technologische ontwikkelingen, maar het succes van een merk start bij goed inzicht. Wat ik heel tof vind aan het heden, is dat elk merk een mening moet hebben en ergens voor moet staan. Die mening staat niet alleen meer voor een manifest of een tv-commercial, maar gaat vooral om daden. Wat doe je nou écht als merk? Voor een merk is er geen de ruimte meer voor een dun laagje chroom om niks. Het is practice what you preach.Dat past goed bij ACHTUNG! Doen in plaats van ergens over praten, vind ik het allerleukste,’ aldus Ten Dam. Internationaal netwerkBegin 2016 sluit ACHTUNG! zich aan bij het wereldwijde netwerk van Dentsu Aegis Network Netherlands en vergroot daarmee haar internationale netwerk. ‘We hebben ongelofelijk veel mazzel dat we alle vrijheid hebben gekregen. Er is veel vertrouwen. We hebben het geluk dat we het enige echte creatieve label zijn in het internationale netwerk, waardoor we niet worden uitgespeeld tussen verschillende labels. In de manier van werken is het verschil minimaal en we maken gebruik van het grote netwerk.’ Voorzitter ADCN‘Als je een mening hebt - zoals ik - moet je daar ook écht iets mee doen. Als voorzitter van deze club krijg je de kans om iets te veranderen. ADCN wordt nog steeds gezien als een communicatie en reclame-clubje. We zijn veel breder dan dat. Ik zou willen dat een jong en fris fashion merk zich ook aangetrokken voelt, want dat is immers ook een creatief bedrijf. Daarbij denk ik dat ADCN heel veel doet, maar de helft daarvan niet zichtbaar is. Ik wil dat we een paar dingen heel goed doen, in plaats van heel veel tegelijk. ADCN moet gedragen als een label die elke maand, maar zeker elk jaar, het mooiste werk laat zien dat in Nederland gemaakt wordt. Niet alleen gemaakt door reclamebureaus, maar ook werken van kunstenaars of ontwerpen van architecten’, aldus Ten Dam. Nieuwsgierig naar de manier waarop ACHTUNG! de mate van creativiteit vergroot binnen het bedrijf? Of ben je nieuwsgierig naar het actuele, grote project waaraan ACHTUNG! werkt? Kijk de hele aflevering

Ooit waarschuwde hij al dat Nederlandse creativiteit – ‘als je niet op past' – aanvoelt als een grap van het niveau André van Duin. Volgens, Mervyn ten Dam (oprichter van het creatieve bureau ACHTUNG! Mcgarrybowen) zijn goede ideeën universeel en liever niet te Nederlands. Sinds eind 2018 is hij voorzitter van ADCN. Wat is zijn visie op de Nederlandse bureauwereld? Verandering‘Het gaat meer dan ooit om goed inzicht en een creatieve vertaling daarvan. De vorm verandert door het gebruik van data en andere technologische ontwikkelingen, maar het succes van een merk start bij goed inzicht. Wat ik heel tof vind aan het heden, is dat elk merk een mening moet hebben en ergens voor moet staan. Die mening staat niet alleen meer voor een manifest of een tv-commercial, maar gaat vooral om daden. Wat doe je nou écht als merk? Voor een merk is er geen de ruimte meer voor een dun laagje chroom om niks. Het is practice what you preach.Dat past goed bij ACHTUNG! Doen in plaats van ergens over praten, vind ik het allerleukste,' aldus Ten Dam. Internationaal netwerkBegin 2016 sluit ACHTUNG! zich aan bij het wereldwijde netwerk van Dentsu Aegis Network Netherlands en vergroot daarmee haar internationale netwerk. ‘We hebben ongelofelijk veel mazzel dat we alle vrijheid hebben gekregen. Er is veel vertrouwen. We hebben het geluk dat we het enige echte creatieve label zijn in het internationale netwerk, waardoor we niet worden uitgespeeld tussen verschillende labels. In de manier van werken is het verschil minimaal en we maken gebruik van het grote netwerk.' Voorzitter ADCN‘Als je een mening hebt - zoals ik - moet je daar ook écht iets mee doen. Als voorzitter van deze club krijg je de kans om iets te veranderen. ADCN wordt nog steeds gezien als een communicatie en reclame-clubje. We zijn veel breder dan dat. Ik zou willen dat een jong en fris fashion merk zich ook aangetrokken voelt, want dat is immers ook een creatief bedrijf. Daarbij denk ik dat ADCN heel veel doet, maar de helft daarvan niet zichtbaar is. Ik wil dat we een paar dingen heel goed doen, in plaats van heel veel tegelijk. ADCN moet gedragen als een label die elke maand, maar zeker elk jaar, het mooiste werk laat zien dat in Nederland gemaakt wordt. Niet alleen gemaakt door reclamebureaus, maar ook werken van kunstenaars of ontwerpen van architecten', aldus Ten Dam. Nieuwsgierig naar de manier waarop ACHTUNG! de mate van creativiteit vergroot binnen het bedrijf? Of ben je nieuwsgierig naar het actuele, grote project waaraan ACHTUNG! werkt? Kijk de hele aflevering

In this episode of Inside Jobs, Clifford Stevens (www.linkedin.com/in/clifford-stevens-b9115112), Director of Creative Operations at Liberty Mutual Insurance, talks about his shift from external agency life (JWT, McCann Worldgroup, Hills Holliday, McGarryBowen) to the in-house team at the fourth-largest property and casualty insurer in the U.S. Cliff talks about catering to changing business needs and the importance of prioritizing thinking and planning over execution. He also touches on collaboration with vendor partners and reveals a question/thinking exercise that keeps his team energized and engaged. —— This podcast is supported by the In-House Agency Forum (www.ihaforum.org) and hosted by Robert Berkeley (https://www.linkedin.com/in/rberkeley/) from Express KCS (www.expresskcs.com).

“You just thought about this over night? This is just remarkable!” Gordon Bowen is one of my absolute top idols in the global advertising industry. He is the inventor of the world-famous American Express campaign, "Member since" and has been creatively responsible for the account for many years at Ogilvy and Mather. This campaign was awarded, among other things with the title "Campaign of the Decade". After leaving the company, he was the creative mastermind behind the application and later creative director of the Olympic games in his hometown of Salt Lake City. Together with Mitt Romney, the head of the organizing committee, he only had to find a way to tune the country for the Olympic Games shortly after 9/11. At the age of fifty, in 2002, together with his founding partner John McGarry, he founded the advertising agency McGarryBowen. The agency has developed rapidly since its foundation and has been awarded the "Agency of the Year" award several times. The agency is represented globally today, works for clients like P&G, Disney, Marriott, Intel, Mondelez, Chevron and belongs to the japanese Dentsu group. But it is not this obvious success that makes Gordon. Gordon is a very special person. He is curious, he is empathic, he is a great storyteller, he loves traveling, he is passionate about art, music, architecture and pop culture. He is involved in numerous social and cultural projects. He gains new energy from all these topics for his work. He is experimenting with new working methods, including the new ‘American Express Team’ at McGarryBowen. He is a great host and I am pleased to call him my friend. Have fun with Episode 69 of the #OntheWayToNewWork Podcast SPOTIFY spotify.onthewaytonewwork.com SOUNDCLOUD soundcloud.com/onthewaytonewwork And ITUNES itunes.onthewaytonewwork.com And all book tips here books.onthewaytonewwork.com With Christoph Magnussen and Michael Trautmann www.onthewaytonewwork.com

Danae (Senior AD) and Madison (Senior CW) cover scripts, crystals, career growing pains, trust, partnerships, and ego deconstruction.

Welcome to the podcast! Today I’m very excited to be joined by Susan Winter (Allowing Magnificence and Older Women/Younger Men). Susan is a bestselling author and relationship expert specializing in higher thinking for an evolving world. She writes, speaks and coaches on cutting-edge partnership models as well as traditional relationship challenges from a platform that fosters self-esteem and personal empowerment.  Having graduated from Indiana University’s School of Music, her experience as a professional communicator led her from Opera singer to On-Camera Anchor. Transitioning from the stage to TV, Susan became the host/moderator of Corporate Profiles on FINANCIAL NEWS NETWORK (now CNBC). Prior to that position, she spent a decade as the On-Camera Spokeswoman for over 200 of the Fortune 500 companies. Susan is the recipient of numerous awards in the field of business communications.  Given her vast media expertise, she’s worked as a Consultant for the TELEVISION BUREAU OF ADVERTISING, MIRAMAX FILMS (Tadpole), and in strategic alliances with MCGARRYBOWEN’s Fortune 100 clientele. Aware that foundational shifts in social consciousness alter consumer preference, Susan’s understanding of human behavior helps her clients anticipate trends while connecting to the heartbeat of their customers.  Susan’s first book, “Older Women/Younger Men” quickly became an international bestseller as it opened the hearts and minds of readers’ worldwide to the validity of this type of age-gap love. Susan’s second book, “Allowing Magnificence” completely reframes how we view life’s challenges, empowering the reader to reconnect with the limitless power they already possess. Susan is currently a contributing writer for The Huffington Post and The Good Men Project.  Full show notes available at - https://lourdesviado.com/womenindepthh

Leyla Rosario is a producer, director, and writer. Currently she is a producing motion content at HUGE a digital agency providing strategy, marketing, design, and technology services to Fortune 100 companies. The range of projects she produces include everything from virtual reality, live action, documentary-style, and animated pieces. Before coming to HUGE, Leyla also worked at McGarryBowen, Zemoga, and JWT/New York. Client accounts she's worked on through the years include Kohl's, HP, Google, Verizon, Chevron, and Staples. Leyla also has a passion for international travel, dance, boxing, biking, and a huge fascination with weddings.

Sunday’s Super Bowl will feature 55 commercials and chances are, some of them will feature a symphony or an opera aria embedded in the soundtrack. Classical music in advertising goes back decades but its purpose has changed – becoming more self-referential, ironic and often comedic in its use. "Classical music is very serious in its nature and so often the use is polarized,” said Randall Foster, the director of licensing and business development at Naxos, which supplies recordings to advertisers. "Either it’s taken on its face value... or, on the far spectrum, there’s a great irony in placing something very classical and rigid under a very funny storyline.” Foster cites an ad for Herbal Essences shampoo, which premiered during the Grammy Awards telecast. The cheeky spot features a snippet of soprano Ana Maria Martinez singing "Je veux vivre" from Gounod's Romeo and Juliette. A voiceover quotes lines from Shakespeare's play while a male character follows the female protagonist around (and into a shower) with a handheld camera. Advertisers have sought to contrast everyday products with classical music’s "upscale" associations, at least since Kellogg's introduced a Rice Krispies campaign in the 1960s touting "great moments at breakfast” and featuring reworked versions of Pagliacci and Carmen. But as piracy and illegal file-sharing cut into album sales over the last decade, advertising is increasingly viewed as an important revenue stream for musicians and labels. "People are up for it,” said Jerry Krenach, the managing director of global music production at the agency McGarryBowen. “It’s evident too in the way that labels and publishers promote the uses of songs," he said. In 2012, McGarryBowen won the account for United Airlines, which had just finished a merger with Continental. Among the holdovers through the acquisition was United's signature Rhapsody in Blue theme. Krenach and his colleagues wanted to give the piece a reboot, so they commissioned a recording of a new arrangement played by the London Symphony Orchestra. “Part of what I wanted to do was approach it from a cinematic perspective,” said Krenach. “I wanted to get as much as we could out of that piece.” The campaign launched with a 60-second spot called “Orchestra,” featuring a full symphony on the plane, complete with timpani in the business class seats (some commentators noted an irony in this given the well-publicized troubles some musicians have faced carrying their instruments onto planes). Rhapsody in Blue remains under copyright, so United pays a licensing fee to the Gershwin estate (Krenach declined to cite a specific figure, though United’s initial layout in 1987 was $300,000). But much of the classical canon is in the public domain. “If I’m working with someone on a strict budget it tends to help the bottom line to stick with public domain music,” said Foster. “The creative drives everything and if the entire ad is built around modern music, Mozart won’t fit the bill.” For advertisers who shell out $4 million for a 30-second spot during the Super Bowl, licensing fees may not be a major concern. But for Doritos, a classical soundtrack has become a signature of its annual “Crash the Super Bowl” contest. The chip maker invites people to submit 30-second, homemade Doritos television commercials. Two Super Bowl ads will result – one selected by the votes and one by the Doritos marketing team. The winning creator receives $1 million in prize money. Below is one of the five finalists (the rest can be viewed here): Some pieces like Carmen or Beethoven's Fifth Symphony have a timeless appeal. But are there overlooked pieces that advertisers should consider? “If I have to pick anything that I’m just dying to get placed, we release an awful lot of recordings of modern composers,” said Foster. “I would love to see their music utilized in the advertising space. It’s not a win for classical music now; it’s a win for classical music in the future." Below are a couple more examples. The first is a Verizon spot that Krenach helped produce using Philip Glass's score to "The Fog of War." Foster helped secure a performance of Orff's Carmina Burana for this Google Play spot: Listen to the full podcast above and tell us below: what do you think of the use of classical music in commercials?

Friends in real life and creative partners on Verizon social, Elizabeth and Janeen discuss yoga, social vs. digital, partnerships and career perspective.