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SummaryIn this episode of the e-commerce content creation podcast, Daniel discusses the importance of studio audits and the physical layout of studios in enhancing workflow efficiency. He introduces the concept of workshops aimed at improving digital workflows and emphasizes the need for identifying quick wins within studio processes. The conversation highlights the interdependence of studio workflows, the challenges of managing exceptions in production, and the critical role of documentation and last but not least, the importance of celebrating team wins and continuous improvement in studio operations.Key TakeawaysThe studio audit focuses on both physical layout and workflow.Internal tools can sometimes outperform external solutions.Physical space impacts digital workflow significantly.Workshops can help identify and improve digital processes.Quick wins are essential for team morale and efficiency.Studio workflows are highly interdependent and complex.Managing exceptions is crucial in production processes.Documentation is often lacking and relies on tribal knowledge.Celebrating wins boosts team motivation and recognition.Continuous improvement is key to operational success.CreditsHosted by: Daniel Jester - danieltjester.com
SummaryIn this episode of The E-commerce Content Creation Podcast, Daniel Jester and creative director/photo manager turned creative ops consultant Kelly Garthwait dive into a candid, exploratory conversation about authenticity in visual storytelling and the tensions introduced by AI and automation in creative roles. Their dialogue weaves through the influence of social media on brand identity, the importance of consistency in e-commerce visuals, the enduring value of printed photography, and how storytelling creates meaningful connections between brands and audiences.Key TakeawaysAuthenticity is more than aesthetics – it's about coherence, trust, and meaningful storytelling.Consumers can feel when something is off, even if they can't articulate it.A brand's inconsistent tone across platforms (e.g., social media vs. streaming ads) can erode trust and feel “two-timing.”Consistent product photography builds customer trust and reduces friction in the shopping experience.Even subtle mismatches in lighting, angles, or image quality can raise subconscious red flags.Daniel shared HauteLook's strategy of using coordinated color themes to maintain daily visual cohesion.AI can accelerate execution but cannot replace taste or vision.The most successful creative applications of AI come from teams who understand what good looks like and guide the tools accordingly.There's value in observing trends before overcommitting to tools with fleeting hype cycles.Storytelling provides the essential context that transforms content into connection.Visual narratives, recurring motifs, and Easter eggs (like Daniel's Signs of the Zodiac series) offer richer engagement.In-person experiences with printed photography or museum exhibits deepen emotional resonance far beyond screen-based consumption.There's a growing need to reinvest in creative direction as a function that ensures cohesion, especially in content-heavy environments.Creative leadership helps bridge the gap between fast execution (often with AI) and meaningful brand expression.Physical prints offer an emotional and sensory connection that screens can't replicate.Both Kelly and Daniel emphasized the power of printed art to evoke memory, emotion, and a sense of home.Tools like Zapier and automated workflows can relieve friction in production processes.The goal is not to remove creative roles, but to enable them by reducing logistical bottlenecks (like asset review and approvals).CreditsHosted by: Daniel Jester - danieltjester.com
SummaryIn this episode of the E-commerce Content Creation Podcast, host Daniel Jester discusses treating in-house studios as media companies. He emphasizes the need for organizational respect, investment in creative teams, and the complexity of media production processes. Daniel shares insights from recent workshops and highlights the challenges faced by studio teams, including ad hoc requests and sample management issues. He advocates for a shift in mindset towards recognizing the strategic value of creative teams in e-commerce operations.Key TakeawaysEvery company with an in-house studio operates as a media company.In-house studios need robust support and workflows.Creative teams are essential for e-commerce success.Organizational respect is crucial for studio efficiency.Ad hoc requests can disrupt production processes.Sample management is vital for studio operations.Investment in creative teams leads to better outcomes.Understanding the complexity of media production is key.Protecting production time enhances efficiency.Shifting mindsets towards in-house studios is necessary.CreditsHosted by: Daniel Jester - danieltjester.com
✨ Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square) ☁️ How Tara landed her dream contract at Spotify and made the leap from full-time offers ☁️ What it's really like to produce global campaigns and work with talent like Jaden Smith ☁️ How to break into creative operations and project management ☁️ Why being a great manager starts with unlearning the need to be liked ☁️ The job search strategies Tara used to stand out and stay confident during career transitions Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
SummaryIn this episode, Daniel Jester is joined by studio operations and photography manager Brent Maynard, who shares stories and insights from his unique experience managing photo studios for a major pet brand. Brent dives into the complexities of working with animal talent, from cats and dogs to guinea pigs, birds, and even cockroaches, and explains the specialized studio workflows required to keep animals, handlers, and crew safe and productive. He and Daniel talk about their shared love of optimizing studio layouts, reflect on the importance of removing obstacles for creative teams, and explore how the presence of animal talent transforms everything from set design to crew behavior. It's a fascinating look at the intersection of operational excellence and animal chaos, with a few screaming guinea pigs along the way.Key TakeawaysAnimal talent adds layers of complexity to studio operations, requiring specialized workflows to ensure safety and smooth production.Studio layout changes can significantly improve efficiency, even without new investments. Small shifts in shelving and table placement led to measurable productivity gains in Brent's previous roles.Brent's approach emphasizes reducing physical strain and mental load on creative teams, which often results in better output and less burnout.Studios working with animals must prioritize safety above all else, including airlock-style door systems, species separation, and cautious scheduling.Pet behavior affects production. Even subtle stress signals can compromise a shoot, which is why the pet team plays a critical role in monitoring and interpreting animal body language.Noise and tension on set can disrupt animal performances, so maintaining a calm and low-stress environment is essential for success.The pet team serves as both handler and advocate, ensuring that animals are safe, comfortable, and not being pushed beyond their limits.Animals with professional experience are more predictable, but many shoots also involve non-working pets, which require more patience and flexibility.Unusual animal talent like birds, guinea pigs, and even cockroaches come with highly specific needs. Guinea pigs may scream, birds may curse, and fish are generally not worth the risk due to their fragility.Brent is passionate about studio operations and finding thoughtful, efficient solutions. His experience with complex sets and talent makes him a valuable resource for any production team.CreditsHosted by: Daniel Jester - danieltjester.com
Text us your thoughts on the episode or the show!When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a struggle familiar to anyone who's tried balancing brand guidelines with marketing results.The most fascinating insights come when we discuss what makes creative content perform well. While marketers claim to be data-driven, few have systematically analyzed which creative elements drive results. Should your logo be larger in awareness campaigns? Does showing a product outside its packaging perform better than inside? Most decisions rely on gut feelings rather than data. Rocketium changes this by extracting creative attributes and correlating them with performance metrics to identify winning patterns.For organizations producing high volumes of content (2,000+ pieces monthly) with substantial teams (10+ members) and significant ad spend ($5-10M minimum), Creative Ops solutions offer a way to eliminate repetitive tasks and focus on strategic decisions. Satej emphasizes that technology alone isn't enough - implementing these solutions requires a cultural shift toward data-informed decision-making while still respecting creative expertise.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
✨ Nalima Touré, Global Creative Operations @Bobbi Brown Cosmetics☁️ How Nalima pivoted from tech to fashion and beauty ☁️ What it's really like producing campaigns for brands like Vogue and Gucci ☁️ How to break into beauty and creative production without a linear path ☁️ Tips for networking authentically and getting hired through word of mouth ☁️ Why trusting your intuition is the most important career move you can makeJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
How are Creative Operations leaders tackling the challenges of 2025? In this episode, we explore the insights shared by 50 Ops leaders in the InsideOut community, shedding light on their top priorities for the year ahead. Balancing growing responsibilities and shifting business demands, these leaders are focusing on alignment, evolution, and the human factor to drive success and support their teams. Discover how Creative Ops leaders are forging stronger partnerships, aligning teams with shared goals, and using storytelling and data to create synergy across departments. We'll unpack strategies for upskilling teams with an emphasis on collaboration, infused learning, and integrating AI to enhance workflows and decision-making. From reimagining processes to supporting employee well-being, these leaders are reshaping their organizations while striving to create positive, connected work environments. You'll gain actionable advice on aligning creative efforts with broader business priorities, improving morale amidst change, and implementing processes that foster culture and engagement. Plus, hear why focusing on people is as essential as optimizing tools and technology to drive lasting results. Join us for a practical and inspiring discussion packed with strategies to help you prioritize what matters most and lead your organization with confidence. If you're looking to connect with other senior Creative Ops leaders facing similar challenges, discover more about Aquent's InsideOut community and join the conversation at aquent.com/communities/inside-out.
In this episode of the Ecom Ops Podcast, we sit down with Satej Sirur, Founder & CEO of Rocketium, to explore how AI-powered automation is reshaping creative operations. With 20 years in software innovation and leadership roles at Microsoft and AWS, Satej has deep insights into how businesses—from startups to Amazon-level giants—can revolutionize their marketing content.
Send us a textWelcome back to the marketing freaks podcast!This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more. Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way. If you enjoy this episode please do subscribe on your favourite podcast player!
How is AI changing the game for creative teams? Find out in this episode of Cloud and Clear! Simon Margolis, Associate CTO, AI/ML at SADA and Amy Clark, Director of Content and Product Ops at The Sherlock Company dive into how AI streamlines content creation, saves resources, and empowers brands to manage global content at scale. Discover the innovative software and AI solutions that are transforming creative workflows. Join us for more content by liking, sharing, and subscribing!
Are your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources. The traditional design tools and processes we've relied on just aren't cutting it anymore. But what if there was a way to transform your creative operations from a constant source of stress into a streamlined, efficient powerhouse? That's exactly what we're diving into today with someone who's been revolutionizing how marketing teams work. I'm thrilled to introduce Satej Sirur, the co-founder and CEO of Rocketium, and a veteran innovator who's spent over two decades building groundbreaking software products. As an early team member at both Microsoft and AWS, Satej has been at the forefront of technological transformation. Now, he's leading the charge in revolutionizing creative operations for marketing teams worldwide. His platform is helping major brands overcome creative bottlenecks and scale their content production in ways that seemed impossible just a few years ago. The AI Hat Podcast host Mike Allton asked Satej Sirur about: ✨ Beyond Tool Integration - CreativeOps is about orchestrating entire creative workflows, not just connecting tools. ✨ AI as Process Catalyst - AI transforms creative operations by eliminating repetitive tasks and enabling scale. ✨ Human-AI Collaboration - Successful CreativeOps implementation enhances rather than replaces human creativity. Learn more about Satej Sirur Connect with Satej Sirur on LinkedIn Resources & Brands mentioned in this episode Rocketium Agorapulse, #1 ranked Social Media Management Solution AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/beyond-design-tools-an-evolution-in-ai-creative-operations/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello interview Erin Shems, a creative operations leader and entrepreneur who has built a career on getting things done. Erin's unconventional journey started early—first going to work, then going to school—and led her to industries she's always been drawn to, from video games to toys.Erin is passionate about mental health and human-centered processes, advocating for workplaces where people can be their authentic selves—starting with how they dress and speak. She challenges the idea that authenticity and performance are opposites, instead proposing that authenticity itself is a type of performance. We shift and adapt depending on who we're with, how we feel, and the dynamics of our work environment.She shares insights from her years leading operations in creative industries, bridging the gap between design, marketing, and business teams. Erin reflects on how technological progress shaped her entry into the industry and speculates on the next generation's behaviors, especially in the age of social media and AI. She also discusses workplace trends, pointing out how large companies often replicate each other's initiatives in a “follow-the-leader” mode.Now an entrepreneur, Erin is on a mission to help people make work suck less. She offers practical advice on improving daily routines and embracing more fulfilling professional lives. Her motto? Make work fun again.How do you bring authenticity to your work?Erin's company: ezippyco.comErin's linkedin page: https://www.linkedin.com/in/erinshems/Substack: https://lostwallettheory.substack.com/?utm_source=global-searchJoin us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California - https://www.aiga.org/design/aiga-design-conferenceListen/Subscribe to the audio version of this podcast on your preferred platform - https://creators.spotify.com/pod/show/aigadesign References mentioned in this episode:The Cerulean Sweater Scene from The Devil Wears Prada: https://www.youtube.com/watch?v=-rDTRuCOs9gThe Straat Museum (Amsterdam): https://straatmuseum.com/enPowerhouse Museum Ultimo (Australia): https://powerhouseultimo.insw.com/
Guest InformationName: Julia ArensonTitle: Head of Creative OperationsOrganization: SpecsaversExpertise:Transforming in-house agencies from production hubs to strategic creative powerhousesIntegrating creative operations into brand strategy and business impactNavigating the cultural shift from agency to in-house leadershipEpisode SummaryJulia Arenson, Head of Creative Operations at Specsavers, shares how their in-house agency evolved from a production-focused team to a strategic force behind one of the UK's most iconic brands. We explore her journey from agency life to leading creative ops at Specsavers, the critical role of creative operations in brand success, and how AI is reshaping the creative landscape.Key TakeawaysCreative Ops as a Brand Superpower:Creative operations are more than project management; they're the connective tissue linking brand strategy, storytelling, and business impact.Culture Shock: Agency vs. In-House:Julia shares the surprising cultural differences between agency life and in-house roles, including a memorable moment when flickering lights signaled a healthier work-life balance.Data-Driven Creativity:Specsavers uses data to optimize creative processes without stifling innovation, blending performance metrics with strategic storytelling.AI's Role in Creative Ops:Julia discusses how AI is reshaping creative work, from automating tasks to challenging the uniqueness of brand identity in an AI-driven world.Onboarding for Success:A robust onboarding process at Specsavers helps new team members deeply understand the brand, ensuring alignment with business goals and fostering collaboration.Balancing Efficiency and Creativity:The Specsavers team uses frameworks that allow for both consistent brand storytelling and creative flexibility across markets.Future-Proofing Creative Teams:Embracing continuous learning, strategic thinking, and AI integration are key to staying ahead in the evolving creative landscape.Empowering Teams Through Systems:Effective creative operations create an environment where teams thrive, ensuring people are connected to the brand's purpose and set up for success.
SummaryMatthew Schulert was lead photographer and one of the earliest studio team members at HauteLook, a flash sale site that Nordstrom bought in 2011. Matthew and Daniel talk about the the history of that studio as it grew from just 3 sets, to over 10 times that size across many iterations of studios throughout Southern California. Why is this episode called building the plane in the air? No one really knew exactly how to build a high volume e-comm studio to support a flash sale site back then, so everyone had to figure out as they went, and as we mention during the episode: At that time, no one was talking to each other. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
In this special episode of the Creative Ops podcast, we're bringing you a live recording of my presentation at the Henry Stewart Creative Operations Conference in Los Angeles. The feedback from attendees was incredible—people left inspired and motivated to reimagine the role of AI in Creative Operations.During this talk, I dive into the real opportunity AI presents—not just as an automation tool, but as middleware for the Creative Operations imagination. You'll learn how to leverage AI to elevate your role, spark creativity, and drive your career forward in this rapidly changing world.Key Takeaways: •
“We've got to set expectations with the employee. And when we say a word like expectations in that way, it feels like, Oh, we've got to be the school principal. We've got to tell you the rules, because if you don't follow the rules that I'm going to reprimand you. So, people don't really like when they say, Oh, you've got to set expectations. But really, all it is communicating how you want the person to operate. How do you want this deliverable? How do you want them to be?” Cecilia Gorman Top Five Tips For Giving Feedback 1. Consistent, Productive One-on-Ones 2. Setting Expectations with Employees 3. Understanding the Receivers of Feedback 4. Putting the Topic in the Ring 5. Preparing for Feedback Conversations TIME STAMP SUMMARY 01:13 Importance of one-on-one for building trust and rapport 04:22 Determining when to document expectations vs keeping them verbal 10:18 Enabling open discussion of issues and feedback 15:20 Preparation is key Where to find Cecilia Website https://ceciliagorman.com/ LinkedIn https://www.linkedin.com/in/ceciliagorman Cecilia Gorman Bio Cecilia Gorman is an advertising industry veteran, spending the bulk of her career at Y&R Advertising where she was VP, Creative Services. She led In-house Creative Operations at Oakley and was head of HR and Training as VP, Organizational Leadership at Innocean USA, the agency of record for Hyundai Motor America. She owns Creative Talent Partners, a training consultancy focused on new and struggling managers and the teams they lead. She co-founded a female-focused training program, Empowership, and is the creator of Manager Boot Camp, a 4-module digital course for managers of all levels. It's been her mission to inspire, educate, and motivate managers toward their greatest potential. Past clients include Sempra Energy, San Diego Gas & Electric, Texas Christian University, Easterseals, GGallaudet Univeristy, American Business Bank, and ASICS.
On the latest episode of Six Five Media at Smartsheet ENGAGE, host David Nicholson sits down with Smartsheet's Jennifer Stockton, Senior Director of Solutions Marketing, and Conga's Courtney Finger, Principal of Product Marketing Operations, for an insightful conversation about how Conga has leveraged the Smartsheet platform to transform its marketing operations. Their discussion covers: The key challenges Conga faced in marketing operations and why Smartsheet was the ultimate solution. The journey from "chaos to collaboration" made possible by Smartsheet's adoption within Conga. Favorite Smartsheet features that boost marketing and creative operations. The importance of scalability for creative teams and how Smartsheet supports this growth. Unique benefits that Smartsheet offers to organizations seeking streamlined and collaborative creative processes. Don't miss out on this deep dive into how Smartsheet is driving innovation in marketing! Learn more at Smartsheet.
Brianne Gallagher, Head of Creative Operations at Wayfair, shares innovative strategies for reimagining creative operations. Drawing parallels with Hollywood production methods, she introduces concepts like the "producer mindset" and strategic "casting" of talent, while exploring how to balance human creativity with AI capabilities to drive breakthrough innovations.5 of 10 Key Takeaways:The "Producer Mindset": Adopting a Hollywood-inspired approach to creative operations involves strategically "casting" talent based on their unique strengths or "majors and minors," rather than just job titles. This method enhances team dynamics and project outcomes.Balancing AI and Human Creativity: While AI offers unprecedented efficiency and scale in content creation, it risks producing a "sea of sameness." The key is to leverage AI's capabilities while prioritizing human-driven storytelling and emotional connection to maintain creative distinctiveness.Redefining Success Metrics: Traditional KPIs fall short in measuring creative impact. Innovative approaches that incorporate qualitative metrics to capture emotional resonance and audience sentiment are crucial for truly understanding creative performance.The Rise of the Creative Technologist: This emerging role bridges the gap between creative teams and cutting-edge technology, helping organizations effectively adapt to and leverage new tools, especially AI.Data Literacy for Creatives: In the AI era, data skills are essential for creative professionals. Data literacy empowers creatives to make informed decisions, demonstrate their value, and contribute strategically to business goals.Tune in for those and other great takeaways! Connect With Brianne With Nish
Episode Summary:In this episode of the Creative Ops Podcast, host Nish welcomes back Amy Tesch Strickland to discuss the new advanced creative operations silver certificate program offered through Rutgers University. The program, developed in collaboration with Clair Carter-Ginn and Corey Dill, promises a comprehensive 12-week curriculum divided into three modules focusing on foundational concepts, organizational maturity, and change management. With a structured learning approach, including video lectures, readings, assignments, and optional office hours, the program aims to professionalize and elevate the field of creative operations. Amy emphasizes the program's value in networking and advancing the strategic capabilities of creative ops professionals.Timeline:[00:40] Overview of the Advanced Creative Operations Program[01:18] Program Structure and Modules[03:48] Cost and Certification Details[04:29] Importance of Certification in Creative Operations[13:42] Target Audience and Application Process[21:59] Conclusion and Final ThoughtsEngage: Join the CreativeOpsFM Community: TEXT 1.917.810.3425 Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fmStay ConnectedFollow Today's Guest: Amy StricklandFollow Me, Your Host: Nish Patel on LinkedInSubscribeSpotifyGoogle PodcastsPlayer.fmPodcast addictRSS
Andrew Reichert, founder and CEO of Burgo Capital, shares his experience in real estate investing and syndicated funds. He discusses the challenges of finding compelling deals in the current market and the importance of aligning interests with investors. Andrew emphasizes the need for creativity in both acquisitions and operations to maximize returns. He also advises newer syndicators to prioritize integrity and stewardship when working with other people's money. Additionally, Andrew highlights the significance of having the right people and executing value-add business plans effectively. Sponsors: Altra Running Apartments.com
“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand.In this episode of The Content Cocktail Hour, our guest is Tristan Pelligrino, co-founder of Marketers in Demand, a holding company that includes three unique agencies – Spoke, a content writing agency; Motion, specializing in video series and podcasts; and New North, focused on broad growth marketing. Tristan shares his expertise on serving small, scrappy marketing teams and the evolving landscape of B2B marketing, especially in the age of AI. We'll also discuss the essence of effective marketing amid budget constraints and heightened goals. In this episode, you'll learn:The challenges and pressures faced by small marketing teams and how to integrate AI for efficiencyImportance of building relationships and learning through various tacticsThe challenge of balancing focus between client's branding and own brandingResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Tristan on LinkedIn: https://www.linkedin.com/in/tristanpelligrino/ Check out Marketers in Demand: https://marketersindemand.com/Timestamps:00:00 Intro00:41 Meet Tristan Pelligrino03:37 Challenges for small marketing teams05:15 The importance of shipping work08:33 Balancing client work and self-promotion11:00 AI in marketing15:44 Unpopular opinions in B2B marketing
Episode Summary:In this episode, Nish returns from his summer break to reflect on his travels and introduce the upcoming second season of the Creative Ops podcast. He discusses the concept of creative operations as a living system, shares updates on the podcast community, and explores ideas about the future of creative work in relation to AI, data, and content orchestration.Timeline:[00:01] - Back from Summer Break & Already Missing Europe [02:22] - System differences between Europe and North America and Creative Operations as a Living System [07:04] - Introduction of the Creative Ops FM community and text-based updates. [11:46] - Season 2 Preview (topics, themes and guests) [16:29] - Creative Operations & the AI Meteor ...... Evolve or Extinct [23:15] - Creative is a Conversation w the Audience .... Data Enables the Conversation[27:34] - Is Creative Operations 2.0 Content Orchestration and is Neo Creative 2.0 Engage: Join the CreativeOpsFM Community: TEXT 1.917.810.3425 Creative Brief Teardown: Schedule a Time to Review & Revamp Your Creative Brief
As we continue our special Road to the Olympics coverage this summer, American breaker (not “breakdancing!”) Sunny Choi joins Danielle and Simone in the studio to talk about her preparation ahead of the Paris Games. In just a few weeks, she will represent the United States in the first-ever Olympics to feature breaking. Sunny opens up about finding the courage to turn her entire life upside in her early thirties and pursue a second shot at the Olympics.See omnystudio.com/listener for privacy information.
Have you ever wondered how following your curiosity can shape an extraordinary career? In this episode, Jill Lyons, the SVP of Creative Operations at Maximum Effort, opens up about her transition from traditional TV production to directing creative operations in an innovative media firm. Jill talks candidly about the factors that influenced her career, including her history in journalism and the variety of positions she has played. We talk about her career as a pyramid, accumulating a wide range of experiences to build the base and then narrowing in on what you love the most. Jill also discusses her difficulties in letting go of predictability and perfectionism at work and surrendering to possibility. Join us for an inspiring conversation full of practical advice to help you explore and embrace your own creative career path.Resources:Learn more about Jill at jilllyons.comConnect with Jill on LinkedInRead Find Your Zone of Genius by Laura GarnettRead Designing Your Life by Bill Burnett & Dave EvansReflected Best Self Exercise™Listen to 24. How do I define my personal brand? | Career QuestionsConnect with me:InstagramLinkedInYouTubeselfatwork.comProduced by NOVA Media
Guest: Shane Hegde, Co-founder, Air.incShane is the Co-founder of Air.inc, a company that provides solutions for creative operations. With a background in Liberal Arts and a deep appreciation for the creative process, Shane has gained valuable insights into the challenges and opportunities faced by creative teams in today's fast-paced, content-driven world.Episode SummaryIn this episode, Shane shares his perspective on the evolving role of creative operations and the importance of empowering creative ops leaders. He dives into the game-changing Creative Operations Manifesto, exploring how it gives voice to the experiences and challenges faced by creative ops heroes and provides a roadmap for delivering what organizations need.Timeline[00:00:00] - Introduction to the episode and Shane [00:02:30] - Shane's background and the inspiration behind the Creative Operations Manifesto[00:05:00] - Key themes of the manifesto and why it's essential reading for creative ops leaders[00:09:00] - Insights on breaking down silos, harnessing automation, and fostering innovation[00:14:00] - How the manifesto reflects the creative ops hero's journey and provides a roadmap for success[00:18:00] - Navigating the evolving landscape of AI and emerging technologies in creative operations[00:22:00] - Actionable strategies for optimizing creative processes and proving the value of creative ops[00:27:00] - The significance of the manifesto in giving voice to creative ops heroes everywhere[00:30:00] - Closing thoughts and call-to-action to download the Creative Operations ManifestoKey TakeawaysThe Creative Operations Manifesto is a game-changing document that gives voice to the experiences and challenges faced by creative ops leaders.Shane's unique perspective, informed by his Liberal Arts background and appreciation for the creative process, has shaped the manifesto's insights and strategies.The manifesto provides a roadmap for delivering what organizations need by breaking down silos, harnessing automation, and fostering a culture of innovation and efficiency.Creative ops leaders can create the right conditions for great creative work to spring forward by implementing the strategies outlined in the manifesto.The manifesto reflects the creative ops hero's journey and empowers leaders to take their creative operations to the next level.Call-to-Action:Don't miss out on this opportunity to revolutionize your creative operations! Download the Creative Operations Manifesto today and discover the insights and strategies you need to succeed as a creative ops hero. Get your copy now and start your journey towards optimized workflows, increased efficiency, and unparalleled creative success.Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fmStay ConnectedFollow Today's Guest: Shane Hegde on LinkedInFollow Me, Your Host: Nish Patel on LinkedInSubscribeSpotifyGoogle PodcastsPlayer.fmPodcast addictRSS
Behind-the-Scenes of Creative OPERAtions: An inside look into the workings of Creative OPERAtions. Corinne discusses the challenges and successes of running an organization focused on creative collaborations and breaking down artistic stereotypes.www.creative-operations.orgWatch our episodes on our Creative OPERAtions YouTube Channel under the playlist Create Outside the Box!Follow Us!Instagram @co_creativeoperationsFacebook www.facebook.com/CreativeOPERAtionsNYCMetroArea/Website www.creative-operations.orgThank You for Listening!!!
In this episode, Bethany Thornton, former head of Creative Operations at Atlassian, shares her secrets of a people-centric approach to Creative Ops. She discusses how fostering communication, collaboration, and a culture of curiosity allowed Atlassian's creative organization to thrive through a period of rapid global growth.Key Takeaways & Sound Bites1. Onboarding as a Foundation for Success"That was like the biggest thing for me was making sure that we had a solid foundation for people coming in. And that really empowered not just those individuals coming in, but the whole team, because people were able to operate that much faster as this cohesive unit, because everybody knew where to go for things, how we work."2. Fostering Collaboration Through Listening Tours"The best way for me to do my job was to just get into the weeds, understand things because I was building operations from the ground up. And so nothing, very little was documented when I started in the role. And so I wanted to make sure that I wasn't just creating things out of thin air and just saying, oh, well, this makes sense to me. I wanted to make sure that I really understood it and that I was doing right by the people that I was doing it for."3. Adapting Intake Processes for Clarity and Efficiency"Our intake process started with, hey, is this a new, is this a net new project? Is this a revision to something we've worked on with you before? Or is this just an idea that you want to chat about? And so they entered into our portal with those three options. And from there, it went into a form for them to fill in with as little information as was needed for us to get the conversation going."4. Partnering with Other Operations Groups"I think that one of the things that we really should be taking advantage of is working together with other operations groups; Marketing Operations, Design Operations, etc. Just the collaboration that can happen with this partnership, that's going to scale all of our teams so much in such a more efficient way and in a way that really energizes the teams. Because we're not just creating efficiencies within our team, making things a smoother process for our team, removing pain points within our team. We're doing it across teams, that is a game changer.Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fmStay ConnectedCompanion Newsletter: sign up at https://creativeops.fm/newsletterFollow Today's Guest: Bethany Thornton on LinkedInFollow Me, Your Host: Nish Patel on LinkedInSubscribeSpotifyGoogle PodcastsPlayer.fmPodcast addictRSS
00:00 Introduction 08:02 Transitioning from Agency to In-House 30:34 Unlocking New Levels of Growth 37:26 Expanding into Consumables and Higher-End Appliances 46:29 Segmenting Ad Sets for New Product Categories 57:37 Measuring and Comparing Creative Metrics 01:08:28 Maximizing Potential through Editing Existing Creative Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
In this episode of Human Centered, host Nick Brunker and co-host, Karen Boswell -- VML's Chief Experience Officer in EMEA -- are joined by Ed Beard, Marci Le Gaufey, and Andy Wardlaw. They dive deep into the concept of human investment and organizational psychology, discussing how to build teams and organizations with a human-centered approach.The group shares their experiences and insights on fostering cultures of innovation and collaboration amidst disruption and change. They explore the importance of employee engagement, motivation, and well-being in building successful companies and brands. Listen in as they discuss tangible steps leaders can take to enhance these elements and the consequences of not addressing these issues in today's dynamic work environment.Host: Group Director, Experience Strategy, VML - Nick BrunkerCo-Host: CXO EMEA, VML - Karen BoswellGuest: Director, Digital and Creative Operations adam&eveDDB - Marci Le GaufeyGuest: Certified Business Psychologist, Liminal Store - Ed BeardGuest: Global Managing Director, Tech & Innovation at The Talent Business - Andy WardlawWe'd love to hear your feedback! Email the show: humancentered@vml.com. To learn more about the CX practice at VML, visit vml.com
Clair is a global Content Creation and Creative Operations leader, Strategic Advisor, and Community Builder focused on helping clients meet the needs of today's content velocity. When she first found me, she wasn't clear on how to take her business to the next level or if she should even be trying. Hear Clair's thoughts on working with me, both in a one-on-one capacity as well as in my small group, and the transformations she's experienced along the way. Get full show notes and more information here: https://www.korilinn.com/175
Joining us is Amy Tesch Strickland of Cella, a prominent figure in the creative operations community with extensive experience on both the brand and consulting sides, known for her expertise in guiding creative and marketing operations teams.You'll hear about the strategic positioning of creative operations within an organization, the natural (and untapped?) potential of closer alignment between creative and marketing operations, and how this may be a key factor in creative ops maturing from a tactical to a strategic function.TakeawaysLocation of Creative Ops: It highlights the importance of location to how well Creative Operations can be aligned with the go to market engine and better support creativeNatural Chemistry with Marketing Operations: The discussion points out how both of these roles have much in common (systems thinking, leveraging data, etc.) and their respective roles and work are critical puzzle pieces in the organization's go to market engineCareer Growth and Positioning: The conversation touches on the importance of positioning for career advancement within the creative operations field. It underscores how professionals can leverage their strategic and operational expertise to ascend to leadership roles, thereby shaping the future direction of creative operations in their organizations.Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fmStay Connected:Companion Newsletter: sign up at https://creativeops.fm/newsletterFollow Today's Guest: Amy Tesch StricklandFollow Me, Your Host: Nish Patel on LinkedInSubscribe:SpotifyGoogle PodcastsPlayer.fmPodcast addictRSS
SummaryIn this episode, Daniel Jester and Dan Urbano discuss their experiences teaching photography classes and the challenges they faced. They reflect on the importance of understanding the needs and knowledge levels of their students and adjusting their teaching accordingly. They also discuss the focus of their classes, including the importance of shooting product photography on white backgrounds and the role of software like Capture One. The conversation leads to a deeper exploration of personal artistic expression and the changing perception of creativity in today's society. The episode concludes with a reminder of the crucial role that imagery plays in e-commerce.TakeawaysUnderstanding the needs and knowledge levels of students is crucial for effective teaching.Teaching product photography should focus on shooting on white backgrounds and understanding software like Capture One.Personal artistic expression should be valued and nurtured, even within a commercial photography career.Creativity is increasingly seen as an asset in various fields, driving a new artistic Renaissance.Investing in creative teams and imagery is essential for successful e-commerce.Chapters00:00 Introduction and Teaching Experiences03:12 Teaching Challenges and Lessons Learned14:24 Defining the Focus of the Photography Class23:11 Reflection on Personal Career and Artistic Expression30:52 Creativity and Artistic Renaissance38:52 Closing Thoughts on Creativity and E-commerceCreditsProduced and Hosted by: Daniel Jester - www.danieltjester.com
Chapters00:00 Introduction and LinkedIn03:06 Niche Down in Photography08:30 Defining the Niche10:10 Choosing the Niche14:45 Finding Clients in the Niche17:43 Underrepresentation of Men in Portfolios19:23 The Value of E-commerce Photography25:23 Photography as a Job vs. Creative Fulfillment28:08 The Anxiety of Shooting29:37 The Emotional High of a Successful Shoot30:27 Balancing Efficiency and Fun in Studio Shoots30:52 Managing Time and Production on Set35:00 Building a Creative Community43:00 The Importance of Investing in Creative Teams48:00 Exploring the Future of E-commerce PhotographyCreditsProduced and Hosted by: Daniel Jester - www.danieltjester.com
In this kickoff episode of our AI Creative/Operations Wave Series, we are joined by Juliana Vail from Dreem.AiThis conversation starts us on our journey of surfing the gentle and not so gentle waves of the AI Tsunami. Juliana applies her expertise from 18 years of leveraging each successive wave of new technology to unlock new possibilities and value in creative workflows. With the active participation of the audience for this live recording we tackle a number of topics. This is the first in a series of ongoing discussions where Juliana and Nish along with the audience will share and explore what is happening, working and not working as we all deal with the enormous challenges and opportunities of "AI is Going to Change Everything. TakeawaysHow AI is reshaping creative workflows and processes in organizations: AI is enhancing efficiency and innovation in creative workflows, enabling teams to leverage automated tools for tasks like ideation and content generation, thus shifting the focus to more strategic and creative aspects.Keys to successful AI adoption: Successful AI adoption hinges on a blend of experimentation and hands-on learning, where organizations progressively integrate AI into their processes and learn from real-world applications and outcomes.Aligning AI implementation with organizational goals: It's crucial for organizations to clearly define their objectives and ensure that AI implementations are strategically aligned with these goals to maximize effectiveness and ROI.How roles in the creative industry are evolving, with a focus on how they may start to blend or merge: In the AI-empowered creative industry, traditional roles are evolving to become more interdisciplinary, with a growing need for professionals to possess a mix of creative and technical skills, leading to the blending or merging of roles.Stay ConnectedCompanion Newsletter: sign up at https://creativeops.fm/newsletterFollow Today's Guest: Juliana VailFollow Me, Your Host: Nish Patel on LinkedInSubscribeSpotifyGoogle PodcastsPlayer.fmPodcast addictRSS
CreditsProduced and Hosted by: Daniel Jester - www.danieltjester.com
CreditsProduced and Hosted by: Daniel Jester - www.danieltjester.com
The 'Takeaways' episodes offer my key insights and actionable ideas from our guest interviews. Through these episodes I am sharing what I am learning and some of the dots that I am connecting along the way. Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fmStay Connected:Companion Newsletter: sign up at https://creativeops.fm/newsletterFollow Today's Guest: Michelle VincentFollow Me, Your Host: Nish Patel on LinkedInSubscribe:SpotifyGoogle PodcastsPlayer.fmPodcast addictRSSTimestamps:00:00 - Introducing Takeaways Episodes02:22 - Principle 1: Bringing Creatives Along04:42 - Principle 2: Positioning Storytelling as a Central Creative Superpower (w Creators in the Middle) 07:01 - Principle 3: Cultivating a Culture of Transparent Experimentation with AI09:17 - Exploring Open Forum Webinars and AI Experimentation Approaches11:41 - Discussing Storytelling as the Original Algorithm and AI's Role in Expanding Creativity14:01 - 3 Follow Up Questions I Would Like to ask Michelle
CreditsProduced and Hosted by: Daniel Jester - www.danieltjester.com
CreditsProduced and Hosted by: Daniel Jester - www.danieltjester.com
CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - www.danieltjester.com
CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - www.danieltjester.com
CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - www.danieltjester.com
CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester
CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester
CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Caitlin Andrews
CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Caitlin Andrews
Kevin Reste is a font of knowledge for companies looking to improve their creative initiatives and campaigns. Beginning his career with mocap for the Rock Band video games, Kevin's natural people skills and technical confidence have helped him secure work for companies including NBC Sports, Sony Music Entertainment, and WWE, as well as giant financial and pharmaceutical corporations. Chris catches up with fellow THU attendee Kevin, talks about his career so far, and offers some tips on getting ahead in the creative industry and staying on top of technological trends. Kevin also gives some invaluable insights into how AI is affecting the industry for newcomers, established artists, and big tech companies.