Podcasts about Ritson

Jindřich Fáborský je founder Marketing Festivalu, projektov Digisemestr a Hack Your Way či motorkárskeho média Jednoustopou. Prezradil, ako sa mu darí žiť v prítomnosti a zvládať multitasking. Hoci o tom ani len netušil, tak trošku tiež môže za vznik nášho podcastu. A podarilo sa nám rozlúštiť dilemu Sharp verzus Ritson?Čo sa v epizóde dozviete:Prečo je AI revolučnou silou pre marketing a podnikanie?Ako firmy pristupujú k tvorbe stratégie a prečo stratégiu nemá až 90% z nich? Má strategická časť marketingu stále zmysel? Aký vplyv mal na Jindřicha osobný kontakt s marketingovými velikánmi, ako Mark Ritson a Byron Sharp?Prečo Jindřich začal s Marketing Festivalom a kto je jeho “drzým bratom”? Lístky na Legal Tech Forum s témou Expanzia e-commerce: Právna stratégia pre zahraničné škálovanie, ktoré sa bude konať 10.4.2025, zakúpite tu.RITSON VS. SHARP: Odlišné světy marketinguJindřich Fáborský je founder Marketing Festivalu, projektů Digisemestr a Hack Your Way či motorkářského média Jednoustopou. Prozradil, jak se mu daří žít v přítomnosti a zvládat multitasking. Přestože o tom ani jen netušil, tak trošku také může za vznik našeho podcastu. A podařilo se nám rozluštit dilema Sharp versus Ritson?Co se v epizodě dozvíte:Proč je AI revoluční silou pro marketing a podnikání?Jak firmy přistupují k tvorbě strategie a proč strategii nemá až 90% z nich? Má strategická část marketingu stále smysl?Jaký vliv měl na Jindřicha osobní kontakt s marketingovými velikány, jako Mark Ritson a Byron Sharp?Proč Jindřich začal s Marketing Festivalem a kdo je jeho „drzým bratrem“?

00:00 34. Дженинз (Jenyns) 13:41 35. Галлер (Haller) 17:23 36. Кокки (Cocchi) 24:06 37. Руссо (Rousseau) 44:05 38. Линней (Linne) 50:28 39. Бюффон (Buffon) 1:00:58 40. Хоксуэрт (Hawkesworth) 1:06:27 41. Пэли (Paley) 1:25:50 42. Прессавен (Pressavin) 1:33:44 43. Бернарден де Сен-Пиерр (Bernardin de St. Pierre) 1:46:13 44. Франклин, Говард, Сведенборг, Веслей и Гиббон (Franklin, Howard, Swedenborg, Wesley, Gibbon) 1:56:48 45. Купер (Cowper) 2:04:11 46. Освальд (Oswald) 2:25:37 47. Шиллер (Shiller) 2:31:09 48. Бентам (Bentham) 2:40:40 49. Синклер (Sinclair) 2:45:56 50. Гуфеланд (Hufeland) 2:50:26 51. Ритсон (Ritson) 3:16:20 52. Никольсон (Nicolson) 3:45:53 53. Абернети (Abernethy) 3:56:31 54. Ламбе (Laambe) 4:29:05 55. Ньютон (Newton) 4:42:12 56. Глейзе (Gleizes) 5:25:30 57. Шелли (Shelley) 6:37:37 58. Байрон (Byron) 6:47:59 59. Филлипс (Phillips) 7:21:24 60. Ламартин (Lamartine) ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀

TRE's ‘Europe Today' is presented by our international news ‘anchorman' – award winning journalist, Stephen Ritson. Stephen has picked up the baton following the demise of the ‘World Service' programme of the same name – and, with his own inimitable style, made it his own. Each week day he dissects the major and breaking European news stories – live, uncensored and unedited…news as it should be? ‘Europe Today' is broadcast week-daily from 12.00CET on tre.radio #News #Europe #Brexit.

This episode i sat down with ED consultant Dr Siobhann Ritson and discussed an interesting case and talked about simulation. Siobhann works in a mixed emergency department and is also a Director of medical training in the emergency department. The episode was predominately focused around and interesting paediatric case and how cases can evolve whilst patients are in the ED. We also discussed simulation and Siobhan gave us some tips for running a good simulation.    Case notes  - Potts puffy tumour radiopedia   click here to view https://radiopaedia.org/articles/pott-puffy-tumor-1     -Pott's puffy tumor: A comprehensive review of the literature - Rohde, R. L., North, L. M., Murray, M., Khalili, S., & Poetker, D. M. (2022). Pott's puffy tumor: A comprehensive review of the literature. American journal of otolaryngology, 43(5), 103529.

Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike's focus on DTC was a mistake and what we can all learn from KitKat's perfect positioning. Recorded in a pub in London, expect some uncensored opinions from everyone's favourite marketing professor.00:00 - Start05:40 - Mark #5: Brand purpose doesn't need a commercial excuse14:13 - Jon #5: Liquid death article21:15 - Mark #4: There's no such thing as performance branding25:47 - Jon #4: Nike Winning isn't for everybody29:07 - Mark #3: KitKat's perfect positioning34:33 - Jon #3: Compounding interest, relationships and creativity39:55 - Mark #2: Why Liquid Death are running into trouble45:42 - Jon #2: Outrage is the new s*x in marketing48:32 - Ritson #1: Nike's biggest mistake52:44 - Jon #1: Airbnb's focus on brand

Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & Stella, Super Bowl hits from Michelob & Sam Adams and round off drinking Britain's favourite pint.Timestamps00:00 - Intro00:27 - The idea for the beer podcast04:16 - Ad 10: Budweiser08:24 - Ad 9: Budweiser10:43 - Ad 8: Heineken13:56 - Ad 7: Stella Artois18:30 - Ad 6: Corona21:46 - Ad 5: Michelob Ultra25:17 - Ad 4: Carlsberg29:10 - Ad 3: Sam Adams36:36 - Ad 2: Guinness46:05 - Ad 1: HeinekenTop 10 Ranking (with System1 Test Your Ad Report)HEINEKEN DANIEL CRAIG VS JAMES BOND (5.6)GUINNESS IN THIS TOGETHER (5.3)BOSTON BEER SAM ADAMS YOUR COUSIN FROM BOSTON (4.9)CARLSBERG THE SEAL (4.9)MICHELOB ULTRA MESSI SUPERBOWL AD (4.8)CORONA TINY UMBRELLAS (4.8)STELLA ARTOIS REASSURINGLY EXPENSIVE (4.6)HEINEKEN WATER IN MAJORCA (4.5)BUDWEISER WHASSUP (4.3)BUDWEISER OLD SCHOOL DELIVERY (4.2)

The effectiveness “revolution” is colliding with the AI-spawned efficiency uprising and it's leaping the early consensus AI use cases in marketing around automating personalised content and communications. So much so Mark Ritson choked on his Wellfleet oysters when Jon Lombardo and Peter Weinberg told him they were leaving top jobs at the LinkedIn-backed thinktank, the B2B Institute. Then they told him why. Ritson promptly joined their venture, along with what Weinberg calls “the advisory board to end all advisory boards”.  Thus the synthetically-enhanced AI marketing outfit Evidenza was born. The founders argue their new piece of “synthetic customer” tech, which starts with creating AI copies of target customers, can create an annual marketing strategy, category entry points, messaging and positioning at a fraction of the cost of traditional market research and in a fraction of the time it takes for a marketing team to do the same. They claim it completes major research projects in minutes – and have proven their digitally synthetic customers match real customer responses it took some of the world's biggest brands long cycles to gather. “It can imitate essentially anyone by gathering and synthesizing massive amounts of data,” per Weinberg, including almost impossible-to-reach professionals, like airline chiefs, or the bosses of mining companies. Which is exactly what Evidenza did in a head-to-head test with EY Americas CMO Toni Clayton-Hine's actual survey data – and “reached 95 per cent of the same conclusions,” per Weinberg. EY “has been a fantastic client ever since.” But as well as synthesizing customers, the system also synthesizes marketing strategy and science: Imagine on one side a synthetic combination of Mark Ritson, Professor Byron Sharp teamed with ad effectiveness maestros Peter Field and Les Binet. Then on the other side, hundreds of synthetic CEOs, CFOs, CTOs, CIOs, CMOs and each of those functions linked to the nuances of different industries and categories. Put them all into an AI blender, and you get what Lombardo and Weinberg think is an efficiency revolution in marketing fused with the effectiveness revolution from the marketing academics. The upshot for marketers? “A finance-friendly marketing plan that used to take months now takes maybe minutes, but more likely, a day,” per Weinberg. According to Lombardo that's good news even for traditional market researchers. “Everyone is going to get better. Average is over.” So what's left for the humans? The synthetic duo say the smart stuff - experience, strategic frameworks and brand and category nuance, for instance - that makes the machines do better. See omnystudio.com/listener for privacy information.

Welcome back to another episode of The Barber's Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In The News: Nike ramps up innovation to combat sales slip in ‘transition year' Link: https://www.marketingweek.com/nike-accelerate-innovation/ Ritson on Creativity - WARC Podcast https://podcasts.apple.com/us/podcast/mark-ritson-on-creativity-brand-and-the-need-for/id1563243327?i=1000660441127 The Boston Marathon Got a New Logo and Runners are Not Happy https://www.fastcompany.com/91148937/the-boston-marathon-got-a-new-logo-and-runners-are-not-happy Get ready for the Echo-Verse: New Rules of Cross-Channel Marketing https://hbr.org/2024/06/the-new-rules-of-marketing-across-channels Marketing Moment The Field Trip to Mars - 2018 Video: https://youtu.be/FIS_JkNnCeI?si=vglmjRBUtyoXXs2O Lockheed Martin, a Global Security and Aerospace company wanted to Inspire interest in Mars exploration and STEM education. The Brief: Space was/is experiencing a cultural Renaissance to rival the excitement of the Space Race. SpaceX, Virgin Galactic and Mars One, and movies recaptured the general public's imagination with space. It is estimated that humans will set foot on Mars within two decades, making STEM education more important than ever. So they set out to inspire the next generation of deep space explorers, creating a VR experience that shows them what it's like to visit Mars Solution & Cultural Context: They rendered 200 sq. mi of Mars' surface based on real Mars geography and mapped it to D.C streets. Then we bought a school bus. The bus was gutted and equipped with custom electric glass that switched from transparent to opaque, plus 4K transparent LCDs, while preserving its school bus appearance. Integrating our Mars landscape, custom screens, GPS, accelerometer, magnetometer and laser velocimeter, the bus became a VR headset. When it moved, Mars moved and when it turned, it turned on Mars. Impact:  Generated extensive social media buzz and media (NBC, ABC, and Fox, Engadget, Futurism and Digital Trends) coverage. Trended on Facebook globally for over 24 hours. Featured in major news outlets and tech sites. In a week after it's debut, Lockheed Martin saw a 3000% increase in Mars-related conversations post-launch, 260% more than spaceX.  Videos of the experience garnered over 6 million views. References:  https://www.unrealengine.com/en-US/spotlights/out-of-this-world-an-inside-look-at-the-making-of-field-trip-to-mars  https://www.dandad.org/awards/professional/2017/direct/26343/the-field-trip-to-mars/ Audience Q&A (2-3 minutes): Jon Lorenzini post -  Do you know marginal ROAS is better than incremental or regular ROAS?  https://www.linkedin.com/posts/jonathanlorenzini_marketingscience-marketinganalytics-marketing-activity-7209922721428729858-wi0B

HortWeek is delighted to present the Cultivate Your Future podcast, in partnership with the Colegrave Seabrook Foundation and sponsors MorePeople.At a time when horticulture needs to encourage a new wave of young people to come into the industry, this podcast is designed to highlight the multiple and varied career opportunities available.Hear from people who have found their way into their chosen career through different paths, what their job involves and what it means to them.Neal Ritson began his career in the music industry but having discovered horticulture he is now a grower of ornamental bedding plants, pots and baskets for a large scale nursery in West Lancashire.In this podcast Neal talks about his journey in horticulture and provides some wise advice for anyone considering a career change Hosted on Acast. See acast.com/privacy for more information.

Teddy Atlas and co-host Ken Rideout make predictions and picks on the 5 vs 5 boxing with Wilder vs Zhilei Zhang main event, they talk UFC 302 and also cover Taylor vs Catterall rematch, Paddy Donovan vs Ritson, and more.Thanks for being with us. The best way to support is to subscribe, share the episode and check out our sponsors:https://athleticgreens.com/atlasSUBSCRIBE TO OUR WEEKLY NEWSLETTER HERE:https://newsletter.teddyatlas.com00:00 - Intro08:21 - Catterall vs Taylor 222:14 - Paddy Donovan vs Ritson34:04 - Clarke vs Zorro40:37 - Mbilli vs Heffron48:10 - Deontay Wilder vs Zhilei Zhang58:18:09 - Dmitry Bivol vs Malik Zinad01:04:49 - Daniel Dubois vs Filip Hrgovic01:17:22 - UFC 302 Makhachev vs PoirierTEDDY'S AUDIOBOOKAmazon/Audible: https://amzn.to/32104DRiTunes/Apple: https://apple.co/32y813rTHE FIGHT T-SHIRTShttps://teddyatlas.comTEDDY'S SOCIAL MEDIATwitter - http://twitter.com/teddyatlasrealInstagram - http://instagram.com/teddy_atlasTHE FIGHT WITH TEDDY ATLAS SOCIAL MEDIAInstagram - http://instagram.com/thefightWTATwitter - http://twitter.com/thefightwtaFacebook - https://www.facebook.com/TheFightwithTeddyAtlasBig thanks to VHS collection for intro music. More on VHS Collection here: http://www.vhscollection.comThanks for tuning in. Please be sure to subscribe!#teddyatlas #ufc302 #boxing Hosted on Acast. See acast.com/privacy for more information.

Teddy Atlas and co-host Ken Rideout make predictions and picks on the 5 vs 5 boxing with Wilder vs Zhilei Zhang main event, they talk UFC 302 and also cover Taylor vs Catterall rematch, Paddy Donovan vs Ritson, and more.Thanks for being with us. The best way to support is to subscribe, share the episode and check out our sponsors:https://athleticgreens.com/atlasSUBSCRIBE TO OUR WEEKLY NEWSLETTER HERE:https://newsletter.teddyatlas.com00:00 - Intro08:21 - Catterall vs Taylor 222:14 - Paddy Donovan vs Ritson34:04 - Clarke vs Zorro40:37 - Mbilli vs Heffron48:10 - Deontay Wilder vs Zhilei Zhang58:18:09 - Dmitry Bivol vs Malik Zinad01:04:49 - Daniel Dubois vs Filip Hrgovic01:17:22 - UFC 302 Makhachev vs PoirierTEDDY'S AUDIOBOOKAmazon/Audible: https://amzn.to/32104DRiTunes/Apple: https://apple.co/32y813rTHE FIGHT T-SHIRTShttps://teddyatlas.comTEDDY'S SOCIAL MEDIATwitter - http://twitter.com/teddyatlasrealInstagram - http://instagram.com/teddy_atlasTHE FIGHT WITH TEDDY ATLAS SOCIAL MEDIAInstagram - http://instagram.com/thefightWTATwitter - http://twitter.com/thefightwtaFacebook - https://www.facebook.com/TheFightwithTeddyAtlasBig thanks to VHS collection for intro music. More on VHS Collection here: http://www.vhscollection.comThanks for tuning in. Please be sure to subscribe!#teddyatlas #ufc302 #boxing Hosted on Acast. See acast.com/privacy for more information.

‘Virtual professor' Mark Ritson says advertisers should be allocating circa 11 per cent of media budgets to total audio. Problem is, the market's not buying Ritson's line. Audio's dollar share is sitting just over half of that and static, despite broadcast audiences increasing 6 per cent since Covid and time spent on total audio surging 49 per cent.  SCA thinks media planners may be behind the curve – and aims to change that by hammering home both the audience growth message and the fact it now has the tech firepower and user data to compete with the likes of Meta, Amazon and Google on performance-led conversion. Via audio platform LiSTNR, approaching 2 million logged-in users, SCA is armed with personalisation smarts and first party data matching via data cleanrooms that enable highly efficient and effective audience targeting via dynamic creative messaging. That means it can deliver both sharper behavioural and contextual targeting as well as broadcast reach – and some major QSR and cosmetics brands are piling in for a deeper read on where key audiences are, and what they are consuming. But you need to cover both bases, per National Head of Audio Sales Luke Minto, because SCA uses the tech stack in its own marketing efforts – and watched conversion plummet 30 per cent when broad reach was wound down for targeted performance alone. While advertisers need a deeper understanding of what audio can now deliver, Head of Digital Ad Product and Operations, Kim Loasby, says her key message to advertisers is “you don't have to be an expert.” SCA will walk buyers though the layers. Loasby says SCA has just done that for a certain mattress brand – where buyers are in market every five years at best. By ingesting the brand's data, SCA found its high value customers “significantly over-indexed in listening to Abbie Chatfield … So then we could definitively say ‘people who are lookalikes to your highest value customers are likely to be entertained by this piece of content'.” It worked. “They immediately pushed some more data.” Other brands, she says, are using SCA's new data capabilities and dynamic creative optimisation to re-engage lapsed buyers while suppressing others – making the budget go further. “So we are seeing our ad tech pay dividends for brands already.”See omnystudio.com/listener for privacy information.

Europe Today…with Stephen Ritson 26/04/24 1st hour This is a taster episode - for the 2nd hour please visit tre.radio and click on the '7 Day Catch Up' button…then scroll to 'Friday 26th April' and '13.00-14.00' in the time bar. You can catch Stephen live Monday to Friday, 12.00 - 14.00CET on fm and online. Please visit tre.radio to find out how...

If you missed part 1, listen to the episode here: https://link.chtbl.com/build-high-performing-sdr-team --- In this episode, you will learn 3 key things: Take ownership of the SDR hiring process and work closely with talent teams and agencies to find the best candidates. Write an engaging job description that emphasizes the role's benefits and appeal. Utilize scenario-based interview questions to gauge traits like extreme ownership and emotional intelligence. --- Chris runs 2 businesses: - He helps SDRs hit quota and get promoted. - He helps SDR Leaders build high-performance SDR teams. Chris has led SDR teams for 8 years at Tessian, Peakon (Workday), and Perkbox. Connect with Chris on LinkedIn ⁠https://www.linkedin.com/in/chris-ritson⁠ Subscribe to his newsletter: The Pipeline Post ⁠https://the-pipeline-post-9a4342.beehiiv.com/subscribe⁠ ---

Today's episode features one of our favourite philosophers of physics, Dr Sophie Ritson. Sophie's research focuses on the way contemporary physicists – of both the experimental and theoretical kind – work together to develop reliable knowledge and find creative ways to expand our fundamental understanding of the universe.Sophie is unafraid to dig in where others fear to tread. She began her career examining the string theory controversy and, more recently, has studied first-hand the high stakes  experimental particle physics happening at the Large Hadron Collider at CERN in Switzerland. In this week's episode, Sophie discusses her fascinating research on these topics, as well as on the larger question of ‘how do large scale research collaboration's generate knowledge?'A transcript of the episode can be found here: https://www.hpsunimelb.org/post/s3-ep-7-sophie-ritson-transcript Further links:Website: Sophie Ritson | Philosopher of PhysicsProfile Article: Philosophy at the Large Hadron Collider: An Interview with Sophie Ritson | ForumPhD Thesis: The Many Dimensions of the String Theory Wars | Sophie Ritson | PhilSci-ArchiveJournal Article: ‘Crackpots' and ‘active researchers': The controversy over links between arXiv and the scientific blogosphere | Sophie Ritson, 2016 Thanks for listening to The HPS Podcast with your current hosts, Samara Greenwood and Carmelina Contarino.You can find more about us on our blog, website, bluesky, twitter, instagram and facebook feeds. This podcast would not be possible without the support of School of Historical and Philosophical Studies at the University of Melbourne.www.hpsunimelb.org

Nigel Ritson estimates he's eaten more than 50,000 feijoas in his quest to find the perfect one. His fascination with the fruit began in in the 1990's when be bought a tough piece of land in Takaka, with the dream of growing something. Feijoas were one of the few trees which could thrive there. But simply growing feijoas in hoards wasn't enough for Nigel. He wanted to cultivate fruit with the best shape, colour, resilience, and - most importantly - taste. He now runs a breeding program at Foretaste Feijoa Fruit, which aims to grow varieties which could become popular with commercial growers. He tells Kathryn Ryan about what makes the perfect feijoa.

Who doesn't love an eclipse? Apparently, wildlife has very mixed feelings about the whole affair. This month, the guys prepare for the upcoming 2024 total eclipse by looking into the research around how animals react to the moon photobombing the sun for a few minutes. The reactions are not universal, but they are varied. And trying to figure out what the animals are up to makes for a fascinating listen. This episode was recorded on March 20, 2024 at Reinstein Woods Nature Preserve in Cheektowaga, NY.Episode NotesBill mentioned that “wind is air moving between temperature differences.” When listening back to the episode during editing, he worried that maybe he was wrong on that. Looking it up, he did find some websites claiming that wind is due to differences in air pressure and that temperature has little to do with it, but it turns out that's not quite true either. According to the good people at NOAA (The National Oceanic and Atmospheric Administration, the organization referred to in this episode), the answer is both. Their short answer to “what makes wind?” is that it's the movement of gases from high-pressure areas to low-pressure areas. BUT, they go on to say that the main cause of wind is actually temperature. More specifically, it's differences in temperature that lead to different air pressures.It all starts because as the sun warms up the air on the Earth, it does so unevenly. Because the sun hits different parts of the Earth at different angles, and because Earth has oceans, mountains, and other features, some places are warmer than others. Because of this, we get pockets of warm air and cold air.Since gases behave differently at different temperatures, that means you also get pockets with high pressure and pockets with low pressure. Generally speaking (and notice we said generally), in areas of high pressure, the gases in the air are colder and more crowded. In low pressure zones, the gases are warmer and a little more spread out. And this is why wind happens. Gases move from high-pressure areas to low-pressure areas. And the bigger the difference between the pressures, the faster the air will move from the high to the low pressure. That rush of air is the wind we experience.Bill stated that perigee when the moon is farthest from the Earth. WRONG! The point in the moon's orbit where it is farthest from the earth is called apogee, while it's closest approach is known as perigee.Steve mentioned he though an eclipse viewer was like a camera obscura, and he was correct! A camera obscura is a darkened room with a small hole or lens at one side through which an image is projected onto a wall or table opposite the hole. The camera obscura was used to study eclipses without the risk of damaging the eyes by looking directly into the Sun. From WikpediaLinks Ways to get involved recording weather and/or animal behaviors during the eclipse:The Eclipse Soundscapes Project is a NASA Citizen Science project that's studying how eclipses affect life on EarthSolar Eclipse Safari is another Citizen Science option that invites you to collect data on animals and their behaviors during the eclipse. This project looks at domestic and well as wild animals. https://www.greatamericaneclipse.com/ - a great website for general info about eclipses What Do Birds Do During a Total Eclipse? - an article compiling eBird sightings and descriptions of bird behavior during the 2017 eclipse, including an animation of radar data that shows bird activity during totality Sponsors and Ways to Support UsGumleaf Boots, USA (free shipping for patrons)Thank you to Always Wandering Art (Website and Etsy Shop) for providing the artwork for many of our episodes! Support us on Patreon!Check out the Field Guides merch at our Teespring store. It's really a great deal: you get to pay us to turn your body into a billboard for the podcast!Works CitedBuckley, E.M.B., Caven, A.J., Gottesman, B.L., Harner, M.J., Pijanowski, B.C. and Forsberg, M.L., 2018. Assessing biological and environmental effects of a total solar eclipse with passive multimodal technologies. Ecological Indicators, 95, pp.353-369.Fulton, S.A. and Dodd, L.E., 2018. Acoustic Activity of Bats in Kentucky During the Total Solar Eclipse of 2017. Northeastern Naturalist, 25(3).Hartstone-Rose, A., Dickinson, E., Paciulli, L.M., Deutsch, A.R., Tran, L., Jones, G. and Leonard, K.C., 2020. Total Eclipse of the Zoo: Animal Behavior during a Total Solar Eclipse. Animals, 10(4), p.587.Mekonen, S., 2021. Bird Behaviour during the June 21, 2020 Solar Eclipse. Egyptian Academic Journal of Biological Sciences, B. Zoology, 13(1), pp.103-115.Fazekas, Andrew. Surprising Ways Animals React to Solar Eclipses, Nationalgeographic.com, 14 August, 2017, https://www.nationalgeographic.com/science/article/animals-react-total-solar-eclipse-august-space-science. Accessed 17 Mar. 2024.Gerasopoulos, E., Zerefos, C.S., Tsagouri, I., Founda, D., Amiridis, V., Bais, A.F., Belehaki, A., Christou, N., Economou, G., Kanakidou, M. and Karamanos, A., 2008. The total solar eclipse of March 2006: overview. Atmospheric Chemistry and Physics, 8(17), pp.5205-5220.Nilsson, C., Horton, K.G., Dokter, A.M., Van Doren, B.M. and Farnsworth, A., 2018. Aeroecology of a solar eclipse. Biology Letters, 14(11), p.20180485.Platt, S.G. and Rainwater, T.R., 2018. Unusual diurnal roosting behavior by turkey vultures (Cathartes aura) during a solar eclipse. New York State Ornithological Association, Inc. Vol. 68 No. 1 March 2018.Ritson, R., Ranglack, D.H. and Bickford, N., 2019. Comparing social media observations of animals during a solar eclipse to published research. Animals, 9(2), p.59.Tramer, Elliot J. "Bird behavior during a total solar eclipse." The Wilson Bulletin 112, no. 3 (2000): 431-432.VanDoren, Benjamin. Project Update: What Do Birds Do During a Total Eclipse? Observations from eBird and Radar on August 21, 2017, The Cornell Lab of Ornithology, 26 Aug. 2017, birdcast.info/news/eclipse/. Accessed 17 Mar. 2024.Wheeler, W.M., MacCoy, C.V., Griscom, L., Allen, G.M. and Coolidge, H.J., 1935, March. Observations on the behavior of animals during the total solar eclipse of August 31, 1932. In Proceedings of the American Academy of Arts and Sciences (Vol. 70, No. 2, pp. 33-70). American Academy of Arts & Sciences.

In this episode, you will learn 3 key things: The importance of hiring the right people to build a high-performing SDR (Sales Development Representative) team. How creating a team culture and playbook can align behaviors and drive high performance. The significance of understanding individual goals and linking them to sales performance to boost motivation and commitment. --- Chris runs 2 businesses: - He helps SDRs hit quota and get promoted. - He helps SDR Leaders build high-performance SDR teams. Chris has led SDR teams for 8 years at Tessian, Peakon (Workday), and Perkbox. Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-ritson Subscribe to his newsletter: The Pipeline Post https://the-pipeline-post-9a4342.beehiiv.com/subscribe ---

We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of the epic Cadbury work that has scored right at the top of the System1 charts. We discussed what makes their advertising so good, what are the principles of advertising effectiveness and what can we learn?Watch the ads referenced in this podcast:Cadbury GarageOreo TwistTimestamps:00:00 Intro03:23 Why creativity matters04:31 Investing in creativity08:00 Being forced into short term tactics10:46 How to write a better brief14:45 Distinctive assets (Oreo Ad)20:10 Cadbury Garage Ad22:07 Orlando Chart23:21 Cadbury Generosity27:24 How Cadbury approaches creative development29:22 Data vs creative judgement32:53 How to measure creative40:15 Q&A

The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and why he thinks the US is lagging behind the rest of the world.Watch Cadbury GarageTimestamps:00:00 - Intro00:31 - What's going on in marketing in 2023?02:19 - Why US marketers are off the pace05:10 - Ehrenberg Bass and academic literature06:53 - Mark's contradicting viewpoints07:23 - The Gary Vee of Australia08:42 - Jon made a top 100 list10:38 - Ritson's biggest stories of the year12:33 - Guiness17:29 - The long and the short of it20:38 - Cadbury29:02 - Wear in vs wear out36:43 - Running the same ad vs running a variation of a campaign39:16 - Difference vs distinctiveness45:51 - Is authenticity overrated?48:12 - Do marketers use a brand's history enough?57:43 - Quick fire round

This week we travelled home and away to catch Tourism Australia's Chief Marketing Officer, Susan Coghill.  Using the power of creativity to build brands, drive business, and shape culture, Susan is a proper marketer tasked with tempting tourists to the land of kangaroos and Kylie.  And we were lucky, lucky, lucky enough to talk to her on a ton of topics, including her first job at a retirement home, working with Steve Jobs, understanding context, creativity in service of commercial outcomes, brand codes as a mental shortcut, testing, Come and Say G'Day, silencing critics, creating something distinctly and uniquely Australian, managing 27 million stakeholders, and a whole lot more. If it's a celebration of proper marketing you want, then pour this into your lug holes.  ///// Follow Susan on LinkedIn  And check out Come and Say G'Day Timestamps (02:08) - Quick fire questions (03:17) - First jobs, what she learnt working in a retirement home, and getting into ad land (08:12) - Being a part of Apple's Think Different campaign and what Steve Jobs asked her opinion on   (13:00) - Account management, being a creative enabler, and what set her up for success client side  (18:14) - Speaking the language of the boardroom and Ritson's Mini MBA   (20:49) - A deep dive into Tourism Australia's Come and Say G'day campaign (25:55) - Using research and brand codes to create something distinctly and uniquely Australian   (32:26) - Testing in Australia and beyond with System 1  (39:52) - Listener questions  (47:41) - 4 pertinent posers  Susan's book recommendation is:  Unreasonable Hospitality by Will Guidara  /////

This week, we rattled the trunk of a large tree to dislodge and catch Matt Herbert and Connor Archbold.  A pair of possum* players turning brand tracking upside down, Matt and Connor are co-founders of Ritson-backed startup, Tracksuit. The duo are dead set on making it easier and cheaper for marketers to track their brand health, demonstrate return on marketing spend, and answer the all important question, "Is what we're doing working?". Go press play and unleash a mega catch of informative marsupials, including; getting brand tracking into boardrooms, knowing your brand's ‘job to be done', picking the fruit vs watering the tree, future demand, how CMOs should talk to to CFOs, the cookie-pocalypse, velcro buttons, the future of Tracksuit, playing possum, and more. ///// Follow Matt, Connor, and Tracksuit on LinkedIn.  Check out the Tracksuit website too. *A proper Kiwi drinking game. To play possum, you climb a tree (along with your case of beer) and drink until you fall out of the tree. First person to fall out of the tree loses. Timestamps (01:57) - Quick fire questions and who's a strong budgie smuggler fan (02:58) - Matt's first jobs, working in radio and getting into the world of startups  (06:18) - Connor's beginnings as a corporate lawyer and reconnecting with Matt  (07:47) - The hypothesis that started Tracksuit  (10:15) - Making brand tracking more accessible (16:14) - Knowing your ‘jobs to be done' as a brand (21:09) - Brand building as future demand  (22:48) - How the CMO should talk to the CFO (24:40) - The future of Tracksuit  (27:44) - Listener questions, velcro buttons and playing possum  (35:58) - 4 pertinent posers  Matt and Connor's book recommendations are:  Travels with Charley: In Search of America by John Steinbeck  Future Demand by James Hurman  Shoe Dog by Phil Knight /////

One of the more intense outcomes of Marvel's Secret Invasion was US President Ritson's threat against the Skrulls (and aliens on Earth more broadly). In this episode, we're tackling what this could mean for the Skrulls and future MCU storylines as well as what could be next for the very angry President. *SPOILER WARNING: PLEASE ONLY LISTEN TO THIS EPISODE ONCE YOU'VE WATCHED ALL EPISODES OF SECRET INVASION* IG: @sistersassembled Twitter: @sisassembledpod Blog Link: https://sistersassembled.wordpress.com/ Podcast Music: Artist: Loyalty Freak MusicTrack: MAXI METAL

Eric and Ben are pretty sure there's going to be a fake president in MISSION: IMPOSSIBLE - DEAD RECKONING PART TWO when it comes out next year, but they're less sure who it's going to be. Ben thinks it'll be a familiar face to the series. Eric thinks it'll be someone new. Are there any clues in PART ONE? (Yes! Kinda! Maybe.) Also: We finish up our MARVEL'S SECRET INVASION coverage. Did Dermot Mulroney's President Ritson go out with a bang or a whimper? (Both? Neither? It's complicated...) 01:36 - Beginning of our SECRET INVASION talk 23:52 - When we switch to MISSION: IMPOSSIBLE Find us on Instagram and Threads at @fake_presidents, or email us at fakepresidents [at] gmail.com, to join the convo!

Join the crew as we dive into the finale episode of the Disney+ series Secret Invasion, "Home"!We open up the episode assembling each of our New Avengers lineups, made up of 6 heroes from the field of heroes currently in the MCU. Who will assemble the best team?!After that, we dive straight into the finale episode and everything that came with it. The fake-out face-off between Nick Fury (really G'iah) and Gravik, resulting in the Super Skrull-centric classic MCU third-act CGI fight. We also discuss how the show felt on a size scale, and how realistic a Colonel in the Air Force calling the shots of World War 3 really is...Then we jump into whether the season as a whole landed, and if the finale helped or hurt it in the long run. Despite the end result, we can't ignore the great cast we got from Samuel L. Jackson, Ben Mendelson, Olivia Coleman, Don Cheadle, Emilia Clarke, and more! The pieces were there for a great MCU series, but maybe the time wasn't...We cap the episode off by giving our final season ratings, and discussing the future of the MCU that this lays out. How long have they been Skrulls? Is the hype for Armor Wars stronger after this series? We answer all this, AND MORE! Enjoy! 00:00 - Assembling our New 6 Avengers  Squad Cold Open09:25 - Overall Thoughts of the Season11:30 - Episode Discussion (Rhodey and the President/Gravik and Fury/G'iah Harvest Face-Off)24:00 - President Ritson and Rhodey vs Nick Fury and Sonya Falsworth30:00 - How Long Have They Been Skrulls?35:15 - Overall Finale Thoughts+Season Ratings39:45 - Listener Feedback On Secret Invasion Shoutout to the listener feedback!:@disneyfactsandfigments@starkwarspod@nerddosepodcast@starwars.rebelscum@galacticcorepodcastFollow us on social media:Twitter/Instagram/TikTok: @whysosidiouspodYouTube: www.youtube.com/@whysosidiouspod?app=desktopEmail us questions/requests: whysosidious@yahoo.comSubscribe, Rate, and Review!

Jessica Clemons might not be a Mega Super Skrull, but she is our expert when it comes to looking at the biggest easter eggs in Episode 6 of 'Secret Invasion.' Jess takes a look at the Gravik speech (2:50), all the powers that were in The Harvest (4:50) and why President Ritson is actually the worst (9:23). Host: Jessica Clemons Producers: Ronak Nair, Aleya Zenieris and Isaiah Blakely Additional Production Supervision: Richie Bozek and Arjuna Ramgopal Learn more about your ad choices. Visit podcastchoices.com/adchoices

"Give me a break. There's only one way this ends. The old Nick Fury would have known that. And if you truly care about the Skrulls, get 'em off my planet." -President Ritson, Secret Invasion   Welcome to episode 174! On this episode, Infinity Bros Max, Mark & Isaac stop by to chat about the season finale of "Secret Invasion" on Disney+. Infinity Bro Max has some harsh criticism for the episode. Infinity Bro Mark gets lost in the weeds predicting the future of the MCU. And Infinity Bro Isaac gives us his thoughts on the season as a whole! It's a SPOILER review, so don't listen until you've seen the episode.   Check out the Infinity Bros Patreon for EXCLUSIVE content, including unedited episodes, exclusive podcasts, and more!   Want to connect with the Infinity Bros Universe? Click this link --> https://linktr.ee/infinitybros   Listen to the Infinity Bros review Episode 5 of "Secret Invasion" HERE -->  https://podcasts.apple.com/us/podcast/the-infinity-bros-podcast/id1460090836?i=1000621935344   Want to hear our review of "The Flash" from Warner Bros? Click HERE -->  https://podcasts.apple.com/us/podcast/the-infinity-bros-podcast/id1460090836?i=1000618043824   Cover Art Artist: Jack Baumert (@Jack_baumertart on Instagram)  

Derek and Noah review and discuss the finale of Secret Invasion: Home! The guys discuss the Gravik & G'iah showdown, the MCU 6 episode problem, Ritson's evil declaration, how long Rhodey has been captured, how this series fits into the greater MCU & more!We stand in solidarity with SAG-AFTRA & WGA as they are on strike for fair pay from the studios and greedy ghouls. There are many ways to support the strikes even if you can't make it to the picket line:More info: https://www.sagaftra.org/get-involved/solidarity-wgaDonations: Entertainment Community Fund Motion Picture & Television FundHollywood Support Staff Relief FundUnion Solidarity CoalitionCheck out our 'Secret Invasion' primer episode: Before You Watch Secret InvasionNick Fury Refresher: Nick Fury's MCU Journey: From the Avengers Initiative to Secret InvasionSUPPORT THE PODCAST BY JOINING OUR PATREON!Don't miss our 'Before the MCU' Patreon only episodes: patreon.com/abiteofpodCheck out the links below and connect with us!!INSTAGRAM: instagram.com/abiteofpod FACEBOOK: facebook.com/abiteofpodTWITTER: twitter.com/ABiteOfPodTHREADS: threads.net/@abiteofpodWEBSITE:  abiteofpod.comDISCORD: https://discord.com/invite Support the show

Zach and Thomas Carter Rochester of Lights! Thunder! Action! and Reckless Rebellion discuss the finale of Secret Invasion. They discuss their star ratings, thoughts on the series as a whole, how Marvel Disney+ series struggle at the middle point, a potential season two, Phase 5's future, potential ties to Captain America: Brave New World & Armor Wars, President Ritson's bold decision, a Rhodey revelation, Skrull of the Week, G'iah's future, the ending with Nick Fury, and more. Follow the hosts: Zach Perilstein: @TripleZ_87 Thomas Carter Rochester: @TCRochesterACT Check out Boardwalk Times, the Destination for True Disney Parks Fans Plus Everything Else.  Website: boardwalktimes.net  Twitter: twitter.com/boardwalktimes  Instagram: instagram.com/boardwalktimes Music: purple-planet.com  --- Support this podcast: https://podcasters.spotify.com/pod/show/boardwalk-times/support

DID IT STICK THE LANDING?! Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Marvel Studios' Secret Invasion Episode 6 Reaction, Breakdown, Ending Explained, & Easter Eggs for the series finale on Disney Plus featuring the G'iah vs Super Gravik fight scene (Gravik death scene) - the super Skrull of pure Dragon Ball Z style featuring powers from Captain Marvel, Ghost, Thanos, Groot, Drax, Korg, & so much more from the Avengers Endgame cast line up, a compelling speech from Gravik as he confronts Nick Fury, President Ritson learns the truth about the Skrull Invasion leading into The Marvels. Rhody & Everett Ross (The real ones) return. So much happens within 30 minutes, let's see how much of the reveals will follow through in Marvel Phase 5 & Marvel Phase 6 on our road to Avengers Kang Dynasty, Avengers Secret Wars, & Loki Season 2. Here's our in-depth breakdown going over best moments/scenes. Theories & SPOILERS ABOUND! #SecretInvasion #marvel #mcu #SecretInvasionEpisode5#SecretInvasionReaction #SecretInvasionReview#Skrulls #Talos #Fury #NickFury #DisneyPlus #Disney #marvel #mcu #marvelstudios Become A Super Sexy Reject For Full-Length T.V. & Movie Reactions! https://www.patreon.com/thereelrejects Reel Rejects Comic Con Panel: https://comiccon2023.sched.com/event/1OXKs/reel-rejects-live Follow Coy Jandreau On Youtube: https://www.youtube.com/@CoyJandreau Support The Channel By Checking Out Our Bomb A** Merch: http://shopzeroedition.com/collections/reel-rejects-merch POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! --- Support this podcast: https://podcasters.spotify.com/pod/show/the-reel-rejects/support Learn more about your ad choices. Visit megaphone.fm/adchoices

The penultimate episode of the flagship series on Disney+, Secrect Invasion Ep. 5: Harvest shows us just how deep Nick Fury has been in his “just in case” bag. Gravik is showing that he really his a villain, Verra and G'iah have a woman to woman talk, and Rhodey has a conversation with President Ritson. Join “The Fam” on Patreon, www.patreon.com/theuponfurtherreview IG: theuponfurtherreview FB: The Upon Further Review TikTok: theuponfurtherreview #skrulls #nickfury #mariahill #samuelljackson #captainmarvel #themarvels #skrullinvasion #gravik #emiliaclarke #warmachine #rhodey #ironpatriot --- Send in a voice message: https://podcasters.spotify.com/pod/show/theuponfurtherreview/message

After the failed assault on the American President’s motorcade Fury whisks Ritson off to hospital while Gravik faces a revolt at home. Join us as we delight in Olivia Colman, take a few odd turns, and dig in on this penultimate episode of Secret Invasion. Dan Moren, John Moltz and Guy English.

After the failed assault on the American President’s motorcade Fury whisks Ritson off to hospital while Gravik faces a revolt at home. Join us as we delight in Olivia Colman, take a few odd turns, and dig in on this penultimate episode of Secret Invasion. Dan Moren, John Moltz and Guy English.

The penultimate episode of the flagship series on Disney+, Secrect Invasion Ep. 5: Harvest shows us just how deep Nick Fury has been in his “just in case” bag. Gravik is showing that he really his a villain, Verra and G'iah have a woman to woman talk, and Rhodey has a conversation with President Ritson. Join “The Fam” on Patreon, www.patreon.com/theuponfurtherreview IG: theuponfurtherreview FB: The Upon Further Review TikTok: theuponfurtherreview #skrulls #nickfury #mariahill #samuelljackson #captainmarvel #themarvels #skrullinvasion #gravik #emiliaclarke #warmachine #rhodey #ironpatriot --- Send in a voice message: https://podcasters.spotify.com/pod/show/theuponfurtherreview/message

Zach and Klein Felt of The Direct discuss episode four of Secret Invasion. They discuss their expectations for the series and its storyline, the lack of paranoia/crossover, their star ratings, G'iah's future, Talos' plan for the Skrulls, Rhodey, Nick Fury's wife Priscilla's origins, President Ritson, a post-credit scene prediction, the future of the MCU on Disney+, the ending moment, Skrull of the Week, and so much more.  And they make a ton of Mission: Impossible references! – Follow the hosts: Zach Perilstein: @TripleZ_87 Kllein Felt: @TheKleinFelt Check out Boardwalk Times, the Destination for True Disney Parks Fans Plus Everything Else.  Website: boardwalktimes.net  Twitter: twitter.com/boardwalktimes  Instagram: instagram.com/boardwalktimes Music: purple-planet.com --- Support this podcast: https://podcasters.spotify.com/pod/show/boardwalk-times/support

Normally people put posters or paintings on their wall but Chris Ritson is opening up the possibility for people to put living mushroom art in their home. Bioart is the process that people work with biology to make art, and Chris takes it a bit further by making self destructive bioart art, meaning it's meant to naturally decompose in your garden at the end of it's life.Sign up for our podcast giveaway here. Our next winner will be selected on July 24, 2023 and contacted via email.www.mushroomrevival.comWe are a functional mushroom company and make 100% certified USDA Organic and Vegan mushroom supplements. We are transparent with our lab results, and use actual fruiting bodies aka mushrooms! We provide our supplements in tincture, capsule, powder, and delicious gummy form. Energy (Cordyceps): Need a little pick-me-up before a workout or when you're picking up your kids from school? The Energy Cordyceps is the mushy match for you.Focus (Lion's Mane):  Needing a little more focus in your daily life? Lion's Mane is known to be the mushroom for the brain and may support cognitive function.Calm (Reishi): Looking for some tranquility and zen in your life? Reishi will bring you into the zen state of mind you've been searching for.Daily 10 (Mushroom Mix): It's like having 10 bodyguard mushrooms fighting off all those bad guys. This is a good place to start as it contains all of the daily mushies you need. Not sure where to begin? Take our mushroom quiz here.Use code ‘PODTREAT' for a 30% discount.

Welcome back to the Crushing It In Construction Podcast.I'm delighted to be joined today by the inimitable Colin Ritson from CPH Mining and Civil.Colin potentially has the most unique story of how he wound up in construction, taking in a career that has spanned house-building, a fifteen year stint as a nurse and then landing back in the industry.He shares his brilliant journey, which teaches the value of building good relationships, asking questions, seeking advice and growing a business from strength to strength.Let's get started!CONTACT DETAILSColin RitsonLinkedIn: https://www.linkedin.com/in/colin-ritson-04437491Website:  https://www.cphmc.com.au/Jordan SkinnerLinkedIn: https://www.linkedin.com/in/jordan-skinner-685439178/Website: https://moonshotmedia.com.au/

Jeremy Herriges previously covered boxing for FanSided.com & his work has been published in numerous sports journals and online sources. He has interviewed several fighters and personalities throughout the sport of boxing and has reported on some of the biggest news within the sport. He is also a graduate of the University of Iowa. Contact Jeremy at thatboxingwriter@gmail.com & follow him on Twitter @JeremyHerriges & check out his previous boxing work HERE. Keep up with the show: https://linktr.ee/TheLastRound 

The lads go over the weekend's boxing action as Brandon Figueroa defeats Mark Magsayo and the rest of a cracking Showtime card. Ohara Davies' KO of Lewis Ritson, Gassiev, Kabayel and DAZN. Next week's Liverpool card and Tszyu-Harrison in Oz gets previewed. Questions, opinions and BOTWs. The Asylum is a value-for-value show. We throw it out live every Sunday at 8.00pm GMT/3.00pm EST. Consider throwing a bit of value back in any way you choose. PATREON: Visit www.patreon.com/BoxingAsylum for bonus content, Punches from the Past episodes, the exclusive What's App group and more. YOUTUBE: Subscribe - hit the notification bell - like - comment - share - leave a Super Chat. WRITING: swboxing.substack.com WEBSITE: www.theboxingasylum.com​​ ✿ LISTEN AND SUBSCRIBE ON: Apple Podcasts: podcasts.apple.com/gb/podcast... Twitter: twitter.com/asylumbotw Soundcloud: @user-286873156

#adrienbroner #brandonfigueroa #eddiehearn ️️️☎️Adrien Broner Free Agent

This week, The Last Round team discusses Subriel Matias' win over Jermias Ponce, the 140 Division, Tommy Fury's victory over Jake Paul, the Rematch, Badou Jack's Cruiserweight world title win, previw of Lewis Ritson vs. O'hara Davies, Brandon Figueroa vs. Mark Magsayo for WBC interim title, the announcement of Tank Davis vs. Ryan Garcia on April 22 in Las Vegas, Conor Benn's return to the WBC rankings based on egg consumption, and much more. Follow The Show: linktr.ee/TheLastRound 

This week Glover's in the air(waves), everywhere I look around, as we catch Joe from The Marketing Meetup for a positively lovely chinwag.   The kind of guy who gives marketing a good name, Joe Glover is the smile behind a growing community of marketers that's currently 25,000 strong. At weekly events, his community hears from Oscar nominees, disabled rights champions, and marketing heroes such as Ritson, Rory, and many of the world's best-known marketers. Lend us your ears as we talk Cantona, self-worth, salary, “inventing” the marketing funnel, how growth enables impact, why he never gives advice, shooting for the States when he should've shot for the moon, building a brand with love and kindness at its core, how he built the most welcoming community in marketing, and so much more. ///// Follow Joe on Twitter and LinkedIn Check out The Marketing Meetup Join their online or in person events And get your grubby mitts on their newsletter  Here's Joe's choice cut of TMM Talks to treat yourself to: Why your website visitors are not converting by Mary Owusu How to deliver great presentations, speeches and pitches by Max Hoppy How to break away from billable time and charge for creativity by Giles Edwards How to launch a business or project you love by Sophie Cross How to find the right marketing messaging by Diane Wiredu Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It's a real privilege. Please do share and review the podcast to help more marketers feel better about marketing. Timestamps (01:42) - Quick fire questions (04:25) - First ever job and first job in marketing (08:51) - Thinking he invented the marketing funnel (14:04) - Why he started The Marketing Meetup (16:25) - How he created a seriously welcoming community (24:16) - The origin of ‘positively lovely' (30:20) - The future of The Marketing Meetup (38:19) - Listener questions (48:38) - 4 pertinent posers Joe's book recommendations are: The Escape Artist by Jonathan Freedland Man's Search For Meaning by Viktor E Frankl  /////

'EUBANK JR LOOKED REALLY DRAINED...' Learn more about your ad choices. Visit megaphone.fm/adchoices

'EUBANK JR LOOKED REALLY DRAINED...' Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.Watch Uncensored CMO on YouTube here.What we covered in this conversation: Biggest marketing cock up of 2022 The 2022 new entry on Mark's Marketing Bulls**t Top 10 The biggest surprise of 2022 Which brand impressed him the most in 2022 Who taught him the most in 2022 The short term pay off of long term brand building The challenge of stagflation in 2023 Why pricing is a big opportunity for Marketers The importance of framing and communicating price Have we passed the peak Christmas Ad yet? The strategy behind Aldi's successful Christmas Ad The power of Fluent devices to connect short & long The under leveraged power of music to drive effectiveness How Coke Holidays are coming owned Christmas How doing less leads to more The one time a client changed agency and kept the creative the same Jon & Mark review the best ads of 2022 on the System1 database How Cadbury hit 5 Star in only 10sec with hardly any production The power of consistency for Cadbury How the emotional response varies by category How Kelloggs owned the breakfast category What Mark learnt about branding whilst writing articles for the BA magazine How Go turkey made the Top 5 but remained forgettable How to value the impact of the music Mark and Jon create the perfect advert How agencies could guarantee a pitch win with System1 When Jon lost out on a Hollywood Director Why marketing is so often seen as a cost not an opportunity Jon reveals the No.1 Ad of 2022 (excluding Christmas Ads) Jon reveals the Top 5 Advertisers of 2022 How Magnum reflected older people so well in their Advertising Marks most famous MW column on Cannes and how it compares to System1 data Jon reveals the No.1 Advertiser of 2022 Why simple beats clever every time Brands are tiny and un-important in consumers lives

Storm clouds continue to gather over the global economy. With the latest quarterly UK GDP figures released on November 11 and the US and other parts of the world also bracing for a recession, this special recording of System1's webinar dives into how brands can navigate tough times.However, tough times also bring opportunity. As the late great F1 driver Ayrton Senna once said, ‘You cannot overtake 15 cars in sunny weather… but you can when it's raining.'In possibly the most comprehensive study of recession, Nitin Nohria found that 9% of companies come out of a recession in better shape than they went in.We're joined by Professor Mark Ritson, brand consultant and creator of the Mini MBA in Marketing, and Orlando Wood, author of IPA best-selling books Lemon and Look Out, to understand how brands should approach this challenging period.WATCH: The ad Orlando referenced: Hovis - Boy on a BikeWhat we covered in this episode: Which brands won and lost during covid Why the CEO expects the CMO to step up in a crisis The 4 issues that hold businesses back in a crisis Why marketers must do their market orientation and get their strategy in place first The over-whelming evidence that supports investing in a recession What happens when brands go dark and why small brands suffer most How ESOV can be more achievable in recession and what it means for the long term The very strong business case for investment The role of operational efficiency and innovation to help come out strongly How to get your pricing strategy and communication right Whether you should be changing your communication Inspiration from a campaign that is as good today as it was 50 years ago How right brained creative features are connecting better in recession Why wear out is a myth based on thousands of ads on the System1 database What we can learn from the current Christmas Adverts The role of character fluent devices to make your advert more memorable Top 3 reasons to invest in creative right now Top 3 ways to make creative emotionally engagement and effective Mark and Orlando answer some tough questions Why marketing professors don't teach how marketing actually works

The future is now for cobots and robots in packaging and processing. Donna Ritson, president, DDR Communications takes a closer look at The Robot and Cobot Report from the PMMI Business Intelligence Committee. Ritson explores how robots and cobots are being utilized in manufacturing, where deployment has increased in packaging and processing and what more industry professionals need to further advance usage.Download the report Support the show

The pharmaceutical white paper from PMMI Business Intelligence explores the trends shaping the future of pharmaceutical processing and packaging. This episode of unPACKed with PMMI takes a deep dive into the white paper with Donna Ritson, President of DDR Communications. Ritson discusses how the COVID-19 pandemic disrupted pharmaceutical production and how that disruption affected the industry. She also highlights that, more than ever before, pharma companies are open to input and cooperation from OEMs to find ways to prevent this deep disruption in the future.  Support the show