Podcasts about Ritson

Cannes Lions 2026 Day 1: Young Lions Kickoff, AI Takes Over the Croisette & Early WinnersOn day one of Cannes Lions 2026, host Conor Byrne covers the Young Lions competition as teams prepare for a 24-hour brief, and shares highlights from meetings and sessions across the festival. He recaps a coffee catch-up with Karen Nelson-Field and plans to feature her on the podcast, then reports recurring Cannes themes around AI, including agentic AI in ad tech and the importance of transparency and human-in-the-loop control discussed by Limelight leaders. From Adweek House, he notes talks on moving at “the speed of now,” AI enabling human connection (including Grindr and TD Bank), and sponsorship as a marketing lever. He also shares early Lions winners across Creative B2B and health categories, and summarizes research from WARC, Jellyfish, and Inseed on how creativity performs differently for humans versus LLMs.00:39 Young Lions Kickoff01:24 Coffee With Karen Nelson-Field02:19 Limelight on AI Transparency04:48 Adweek House Highlights06:31 Early Lions Winners Roundup07:59 Creativity in an LLM World12:21 Oshri on Limelight US Growth14:46 Ritson vs Sharp Debrief with Marc & V from the Sleeping Barber Podcast Hosted on Acast. See acast.com/privacy for more information.

For years, Cannes Lions has been the home of creativity. This year, it feels like effectiveness is taking center stage.In this special Cannes preview edition of The Barber's Brief, Marc and Vassilis discuss what they're most excited to explore at Cannes Lions 2026.From the surprising reunion of Mark Ritson and Byron Sharp, to the growing influence of effectiveness research, creator marketing, AI, and measurement, this conversation explores the biggest questions facing modern marketers.The duo also shares details about their partnership with System1 and previews the conversations they'll be recording throughout the week with Orlando Wood, Andrew Tindall, Vanessa Chin, and many others.Plus, they break down one of last year's most creative Cannes winners: Hyundai's Night Fishing.In this episode:Why the Ritson & Sharp reunion mattersCan creativity still drive disproportionate growth?What happens to creativity in an AI-driven world?Are marketers measuring the wrong things?The difference between Cannes' Palais and the FringeWhat System1 is teaching marketers about effectivenessHyundai's Cannes-winning film experiment, Night FishingOh and our theme this year? The rosé can wait. The questions can't.Enjoy the episode.Chapters00:00 - The Excitement of Cannes Lions 202302:57 - The Power of Effectiveness in Marketing05:55 - Creativity vs. AI in Advertising09:10 - The Importance of Measurement in Marketing11:59 - Exploring the Cannes Fringe Festival15:07 - Ad of the week: Hyundai's Night Fishing Campaign20:07 - Looking Ahead: Customer JourneysAd of the weekTitle: Night Fishing Hyundai - 2025 Cannes Lions Grand Prix Winner Entertainment Link: https://www.innocean.com/ww-en/work/recent/944

Teams are moving faster than ever, producing more content, running more campaigns, and optimizing everything. But without strategy, it's mostly noise.  In this episode of Frontier CMO, Josh travels to London to sit down with Mark Ritson, brand strategist, former marketing professor, and advisor to companies like LVMH, Sephora, and Donna Karan, to talk about the state of marketing, which frankly is a mess.  Based on new global research, Ritson argues that most marketers don't actually understand the fundamentals of marketing. In an AI-driven world, that's about to matter a lot more.  Drawing on examples from brands like Apple, Nike, Target and Walmart, Ritson shares his hot takes on who's getting it right, who's getting it wrong, and why brand building is still one of the most misunderstood and undervalued parts of marketing.  They also get into what's coming next and how to position yourself to stand out in an AI-driven marketing world.  No matter where you are in your career, this is what it takes to not get left behind. 00:00 – The Marketing Knowledge Crisis 04:09 – Has America Lost Its Marketing Edge? 05:31 – Why Creators and Brand Ads Work Together 09:24 – The Most Important Job of a CMO 10:13 – Strategy Before Tactics 13:08 – The Skills Marketers Need in the AI Era 15:43 – AI as a Marketing Superpower 18:10 – Walmart, Target & Great Positioning 21:25 – How to Build a Strong Brand Positioning 24:00 – What Founders Teach Us About Branding 27:19 – Mark Ritson's Biggest Marketing Mistake 37:18 – AI Clones, Digital Twins & The Future of Marketing

For decades, marketers have debated one question:How much frequency is enough?But what if the industry has been arguing about two completely different things the entire time?In Part 2 of this Sharp Cut series, Marc Binkley and Vassilis Douros revisit the reach vs frequency debate after a wave of listener feedback challenged, refined, and strengthened the original episode. What emerges is a far more nuanced framework built around one critical distinction: burst frequency vs drip frequency.Drawing on work from Byron Sharp, Les Binet, Hermann Ebbinghaus, Stu Carr, Dale Harrison, Paul Hindle, and real-world incrementality testing from industry practitioners, this episode breaks down:Why frequency is not one thingThe difference between burst and drip frequencyHow memory actually works in advertisingWhy brands quietly lose effectiveness when they go darkThe hidden risks of streaming frequency capsWhy low frequency can appear more effective than it really isThe three real jobs of frequency: building, refreshing, and activatingWhy impressions and average frequency often mislead marketersHow last-click attribution continues to distort decision makingThe planning mistakes quietly wasting media budgets todayThis episode reframes one of marketing's oldest debates through the lens of memory, incrementality, and effectiveness.Because the real question was never reach versus frequency.It was burst versus drip.Chapters00:00 - Introduction to Comfort Blankets in Advertising03:40 - Understanding Memory in Advertising08:05 - Building and Refreshing Memory Structures10:08 - The Impact of Streaming on Frequency13:50 - The Three Jobs of Advertising20:38 - Measurement Challenges in AdvertisingOriginal LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7453434962604691457/Special thanks to all those who inspired this follow-up episode:Stu Carr, Dale Harrison, Paul Hindle and Dennis A.ResourcesBinet, L. (2024, January 17). How advertising REALLY works [Video]. YouTube. https://www.youtube.com/watch?v=B9EDJs3evCIBinet, L., & Davis, W. (2025, October). Go big or go home [Conference presentation]. IPA Effectiveness Conference, London, UK. https://ipa.co.uk/news/go-big-or-go-homeBinkley, M. (2025, August 7). 4Ps - Promotion: Why your customers say ads don't work on me. WARC. https://www.warc.com/en/article/4ps---promotionCarr, S. (2026, February 2). Why a frequency of 1 works, and why it isn't nearly enough. Mi3. https://www.mi-3.com.au/02-02-2026/why-frequency-1-works-and-why-it-isnt-nearly-enoughEbbinghaus, H. (1885). Uber das Gedachtnis: Untersuchungen zur experimentellen Psychologie. Duncker & Humblot.Gordon, B. R., Moakler, R., & Zettelmeyer, F. (2026). Predictive incrementality by experimentation (PIE) for ad measurement (NBER Working Paper). National Bureau of Economic Research.Harrison, D. W. (2022, November). Ad reach and frequency are not independent variables [LinkedIn post]. LinkedIn. https://www.linkedin.com/posts/dale-w-harrisonKlepek, M. (2025). Duplication of purchase and double jeopardy in social media markets [Working paper]. Silesian University of Technology.Krugman, H. E. (1972). Why three exposures may be enough. Journal of Advertising Research, 12(6), 11-14.Ritson, M. (2023, October 16). Consumers don't get tired of ads, only marketers do. Marketing Week. https://www.marketingweek.com/consumers-tired-ads-marketers/Sharp, B. (2010, September 4). Frequency and frequency: Something to watch out for [Blog post]. Marketing Science. https://byronsharp.wordpress.com/2010/09/04/frequency-and-frequency-something-to-watch-out-for/Sharp, B., Romaniuk, J., & Kennedy, E. (Eds.). (2021). Marketing: Theory, evidence, practice (3rd ed.). Oxford University Press.Taylor, J., Kennedy, R., & Sharp, B. (2009). Is once really enough? Making generalizations about advertising's convex sales response function. Journal of Advertising Research, 49(2), 198-200.Thomaz, F. (2024, October 15). Reach sufficiency and the missing dimension [Conference presentation]. SXSW Sydney, Sydney, Australia. Reported in Mi3. https://www.mi-3.com.au/15-10-2024/really-mediocre-outcomes

Most marketers believe brand purpose drives growth.The data says otherwise.In this episode of The Sharp Cut, we take on one of marketing's most widely accepted ideas and put it under a microscope. Drawing on research from the Ehrenberg-Bass Institute, Peter Field's IPA databank analysis, and perspectives from Mark Ritson and Roger Martin, we unpack a simple but uncomfortable truth:Brand purpose works… rarely.We explore why purpose has become so dominant despite weak commercial evidence, how industry incentives have turned it into a “comfort blanket,” and why the outliers like Patagonia and Dove don't translate to most brands.Along the way, we break down:The “say–do gap” between what consumers claim and how they actually buyWhy most purpose strategies show little to no impact on market shareThe hidden downside of poorly executed purpose campaignsHow purpose often replaces the harder work of real positioningThe three conditions required for purpose to actually work (and why most brands don't meet them)This is not a takedown for the sake of it. It's a reframing.Because the real question isn't whether purpose is good or bad.It's whether your organization has earned the right to use it.If not, you may be trading growth for a story that simply sounds good.Enjoy the show!TakeawaysConsumers often express a desire for brands with purpose, but this doesn't always translate to purchasing behavior.Brand purpose has become an unfalsifiable idea in marketing, often lacking robust evidence.The say-do gap highlights the difference between consumer sentiment and actual buying decisions.Purpose campaigns can generate emotional engagement but may not lead to increased market share.Most brands adopting purpose strategies do not see meaningful commercial outcomes.The effectiveness of purpose campaigns varies significantly based on execution quality.Patagonia and Dove are often cited as successful purpose-driven brands, but their models are not easily replicable.Real purpose requires genuine commitment and often involves sacrifices.Purpose can enhance employee satisfaction and brand loyalty, but it is not a direct marketing strategy.The industry often conflates purpose with marketing effectiveness, leading to misconceptions about its value.Chapters:00:00 - Introduction02:29 - The Evolution of Purpose in Marketing06:31 - Research Findings on Brand Purpose10:51 - The Complexity of Purpose Campaigns14:40 - The Outlier Problem: Patagonia and Dove20:00 - Understanding the Value of Purpose23:16 - Conclusion: The Reality of Brand PurposeReferencesTait, V., Beal, V., Dawes, J., & Sharp, B. (2025). Brand purpose awareness: Evidence from 14 leading purpose brands. Ehrenberg-Bass Institute for Marketing Science.Dawes, J., Tait, V., Beal, V., & Sharp, B. (2026, March 31). Does having a brand purpose actually lead to growth? Marketing Week. https://www.marketingweek.com/purpose-brands-actually-grown/Ritson, M. (2022, January 19). Good purpose, bad purpose: Marketers shouldn't oversimplify the arguments. Marketing Week. https://www.marketingweek.com/mark-ritson-good-purpose-bad-purpose/Ritson, M. (2019). Brand purpose doesn't require a commercial excuse. Marketing Week. https://www.marketingweek.com/ritson-brand-purpose-commercial-excuse/Ritson, M. (2019). A true brand purpose doesn't boost profit, it sacrifices it. Marketing Week. https://www.marketingweek.com/mark-ritson-true-brand-purpose-doesnt-boost-profit-sacrifices/Field, P. (2021, October). The effectiveness of brand purpose [Conference presentation]. IPA EffWorks Global 2021. https://ipa.co.uk/news/power-of-brand-purposeShotton, R. (2021). Critique of IPA purpose methodology. Twitter/LinkedIn commentary, October 2021. As reported in The Drum, 14 October 2021.Field, P. (2019). The crisis in creative effectiveness. IPA / WARC. https://ipa.co.uk/knowledge/publications-reports/the-crisis-in-creative-effectivenessSharp, B. (2010). How brands grow. Oxford University Press.Sinek, S. (2009). Start with why. Portfolio/Penguin.

Welcome back to our latest 'Sharp Cut.' A segment where Marc and Vassilis challenge marketing's comfort blankets.In this episode, Marc and Vassilis discuss the traditional marketing beliefs about reach and frequency, exploring the origins of the 'rule of three' and what current research reveals about effective media strategies. Learn how to optimize your media plans by focusing on broad reach and impactful creative, backed by real-world data.Enjoy the show!Key TakeawaysThe three-frequency rule originated from a cognitive theory, not empirical data.The first exposure to an ad has the most significant impact on consumer behavior.Reach should be prioritized over frequency in media planning.Creative quality is essential for effective advertising and should not be compromised.Many impressions counted in digital marketing may not reach real people due to ad fraud.Audience saturation is often misdiagnosed as creative fatigue.Broad reach is necessary to build brand awareness among future buyers.Campaigns should run longer to maximize their effectiveness and reach.Frequency caps should be used as tools for maximizing reach, not controlling quality.Understanding the math behind ad distribution can lead to more effective marketing strategies.Key TopicsOrigins of the 'rule of three' in advertisingThe convex response curve and diminishing returnsThe importance of broad reach over frequencyImpact of ad fraud and viewability issuesStrategies for longer, more effective campaignsChapters:00:00 - Introduction02:49 - The Origins of the Three Frequency Rule06:02 - The Impact of Cognitive Theory on Advertising09:00 - Understanding Reach vs. Frequency12:01 - The Mathematics of Ad Distribution15:01 - Challenges in Measuring Effective Reach17:54 - Creative Fatigue vs. Audience Saturation20:59 - The Importance of Broad Reach and Quality Creative23:52 - Practical Shifts for Effective Marketing30:07 - Conclusion and Key TakeawaysReferences:Harrison, D. W. (2022). Ad reach and frequency are not independent variables [LinkedIn post]. LinkedIn. https://www.linkedin.com/posts/dale-w-harrisonHarrison, D. W. (2022). Ad reach vs. frequency for multi-channel campaigns [LinkedIn post]. LinkedIn. https://www.linkedin.com/posts/dale-w-harrisonKrugman, H. E. (1972). Why three exposures may be enough. Journal of Advertising Research, 12(6), 11-14.Taylor, C. R., Kennedy, E., & Sharp, B. (2009). Is once really enough? Making generalizations about advertising's convex sales response function. Journal of Advertising Research, 49(2), 198-200.Sharp, B., Romaniuk, J., & Kennedy, E. (Eds.). (2021). Marketing: Theory, evidence, practice (3rd ed.). Oxford University Press.Ritson, M. (2023, October 16). Consumers don't get tired of ads, only marketers do. Marketing Week. https://www.marketingweek.com/consumers-tired-ads-marketers/Analytics at Meta. (2023). Creative fatigue: How advertisers can improve performance by managing repeated exposures. Medium. https://medium.com/@AnalyticsAtMetaMorgan, A., Nelson-Field, K., & Field, P. (2024). The extraordinary cost of dull. System1 Group. https://system1group.com/the-extraordinary-cost-of-dullTindall, A. (2024). The creative dividend. System1 Group.Analytic Partners. (2022). ROI genome report. Analytic Partners.Dawes, J. (2021). The 95/5 rule: Why B2B growth starts long before the purchase. Ehrenberg-Bass Institute. https://marketingscience.info/the-955-rule-why-b2b-growth-starts-long-before-the-purchase/Sandys, M. (2020). Even at the home of the black stuff, we dream of a white one [LinkedIn article]. LinkedIn. https://www.linkedin.com/pulse/even-home-black-stuff-we-dream-white-one-mark-sandysO'Sullivan, C. (Host). (2023, December 23). Making the Guinness Christmas ad [Audio podcast episode]. In That's What I Call Marketing. Acast. https://shows.acast.com/thats-what-i-call-marketing/episodes/s2-ep39-making-the-guinness-christmas-ad

In this episode, Marc and Vassilis explore the invisible mental models that shape marketing decisions, questioning long-held beliefs such as the funnel model, the five times customer acquisition myth, and the effectiveness of purpose-driven marketing. They discuss the cashflow funnel as a more accurate representation of customer journeys and emphasize the importance of mental availability in driving growth. The conversation highlights the disconnect between customer satisfaction and revenue, urging marketers to adopt better models for understanding and measuring success.Enjoy the show!TakeawaysThe funnel model oversimplifies the customer journey.Customer behaviour is not linear; it's more complex.The cashflow funnel provides a better framework for understanding market dynamics.The five-times myth lacks solid evidence and can mislead marketing strategies.Purpose-driven marketing may not deliver the expected results.Customer loyalty is often a byproduct of brand size, not a cause of growth.Satisfaction scores do not correlate directly with revenue.Mental availability is crucial for brand success.Marketers need to challenge outdated paradigms and adopt new models.Organizational structures must evolve to support better marketing practices.Chapters00:00 - Introduction to the Invisible Hands of Marketing02:51 - The Funnel Fallacy: Rethinking Customer Journeys05:47 - The Cashflow Funnel: A New Perspective09:01 - Challenging the Five Times Myth12:09 - The Purpose-Driven Marketing Debate15:00 -The Loyalty Myth: Understanding Customer Retention17:53 - The Reality of Customer Satisfaction vs. Revenue21:07 - The Role of Mental Availability in Growth23:50 - Conclusion: Embracing Better Marketing ModelsCitationsBinet, L., & Field, P. (2013). The long and the short of it: Balancing short and long-term marketing strategies. Institute of Practitioners in Advertising.Dawes, J. G. (2024). The net promoter score: What should managers know? International Journal of Market Research, 66(1). https://doi.org/10.1177/14707853231195003Dawes, J. G. (2025). Examining the longitudinal association between positive and negative likelihood-to-recommend scores and brand growth. Australasian Marketing Journal. https://doi.org/10.1177/14413582241255388Edelman, D. C., & Singer, M. (2015). Competing on customer journeys. Harvard Business Review, 93(11), 88–100.Ehrenberg-Bass Institute for Marketing Science. (2025). Net Promoter Score (NPS) does not predict growth — it's fake science. University of South Australia. https://marketingscience.info/net-promoter-score-nps-does-not-predict-growth-its-fake-scienceGoogle/Shopper Sciences. (2011). ZMOT: Winning the zero moment of truth. Google. https://www.thinkwithgoogle.com/marketing-strategies/micro-moments/2011-winning-zmot-ebook/Keiningham, T. L., Cooil, B., Andreassen, T. W., & Aksoy, L. (2007). A longitudinal examination of net promoter and firm revenue growth. Journal of Marketing, 71(3), 39–51. https://doi.org/10.1509/jmkg.71.3.039Kuhn, T. S. (1962). The structure of scientific revolutions. University of Chicago Press.Lombardo, J. (n.d.). The loyalty lie. LinkedIn B2B Institute. https://business.linkedin.com/advertise/resources/b2b-institute/b2b-research/trends/the-loyalty-lieMcKinsey & Company. (2009). The consumer decision journey. McKinsey Quarterly. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-consumer-decision-journeyReichheld, F. F. (1993). Loyalty-based management. Harvard Business Review, 71(2), 64–73.Reichheld, F. F. (2003). The one number you need to grow. Harvard Business Review, 81(12), 46–54.Ritson, M. (2023). The top 10 most bullshit ideas in marketing [Seminar presentation]. Marketing Week Mini MBA.Romaniuk, J., & Sharp, B. (2022). How brands grow part 2: Emerging markets, services, durables, new and luxury brands (2nd ed.). Oxford University Press.Sharp, B. (2010). How brands grow: What marketers don't know. Oxford University Press.Sharp, B., Wright, M., & Goodhardt, G. (2002). Purchase loyalty is polarised into either repertoire or subscription patterns. Australasian Marketing Journal, 10(3), 7–20.Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Portfolio.St. Elmo Lewis, E. (1898). Side talks about advertising. The Western Druggist, 20, 65–66.Vakratsas, D., & Ambler, T. (1999). How advertising works: What do we really know? Journal of Marketing, 63(1), 26–43.

In Episode 5, Chris chats to the official marathon pace team ahead of the Bunbury 3 Waters Festival on Sunday 12th April 2026. As part of our discussions with Bunbury Runners Club last year during the planning phase for 2026, we agreed to aid the club in sourcing pacers for the marathon which would be a first for the event. We have: - Joel Gray and Chris Shaw steering the coveted 3hr bus, - the reliable Ashlee 'Ritto' Ritson and Uncle Audwin Lee for 3hr30 - Jake Beacock and Noah Simpson with their casio watches calibrated for the 4hr bus, and - Vici Richardson and Bryan Bourke singing and yapping for 4hr30 straight. From Joel's 150g/hr carbs consumption, Ritto's family discount, Audwin's $60 unofficial marathon, Jake's Imodium obsession, Vici's feet post Herdys and Bryan's love of Yokine Reserve, we get to learn more about our marathon pacers and what draws them to the marathon and what makes them weapons in their own right.    This episode is brought to you by the Bunbury 3 Waters Running Festival. Famous for its beautiful, flat, and fast course, the Bunbury 3 Waters Running Festival offers ocean views up Ocean Drive, dolphin spotting in Koombana Bay, fast racing around Big Swamp and the challenge of the infamous Bunbury lighthouse - or as we like to call it - THE CHECKERED BASTARD. With personalised drink stations, on-course entertainment, and a finish line vibe that captures everything great about the regional WA running community, the Bunbury 3 Waters Running Festival delivers an experience you'll remember long after your legs stop aching. So lace up, set your sights south, and make Bunbury your next race destination in April 2026. Find out more at runbunbury.com.au Reach out and connect! Instagram: @warunningpod Email: warunningpodcast@gmail.com  Strava: https://www.strava.com/clubs/WARP  

In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into various topics surrounding marketing, brand performance, and the evolving landscape of digital advertising.They discuss a recent study on brand performance metrics, the importance of foundational marketing knowledge, and how nostalgia can be leveraged by heritage brands. Additionally, they explore Google's new AI advertising engine and highlight a creative ad campaign by Patron Tequila.Enjoy the show!Key Takeaways:Great creative still deserves a spotlight in marketing.Reclassifying traffic can help measure brand-driven sales accurately.Only 35% of marketers passed a basic knowledge test.Formal training is a better predictor of success than experience.Nostalgia can effectively bridge generations in marketing.Google's AI mode is methodically rolling out to enhance advertising.Patron Tequila's new campaign emphasizes high production value.The importance of distinctive brand assets in advertising.AI search will change the marketing funnel incrementally.Engagement with listeners is crucial for future content.Chapters00:00 - Introduction to the Podcast01:01 - Exploring Brand Performance in Digital Marketing06:13 - The Marketing Savant Myth and Knowledge Gaps12:08 - Reviving Heritage Brands with Nostalgia17:02 - Google's AI Mode and the Future of Advertising22:02 - Creative Ad of the Week: Patron Tequila28:58 - Upcoming Episodes and Closing ThoughtsNews Links:The commercial power of brands in the Digital World Link: https://kapero.com/en/commercial-power-of-brands/Ritson calls for end to ‘marketing savant myth' as Ipsos lays bare knowledge gapsLink: https://www.thedrum.com/news/ritson-calls-for-end-to-marketing-savant-myth-as-ipsos-lays-bare-knowledge-gapsMcDonald's on its mission to gamify its ‘treasure trove' of brand assetsLink: https://www.marketingweek.com/mcdonalds-cards-brand-assets/AI Mode is Google's next ads engine — and it already knows how to monetize itLink: https://searchengineland.com/ai-mode-google-next-ads-engine-471967Ad of the week:The Perfect Pour - Guillermo del ToroLink: https://www.youtube.com/watch?v=SLvR8ru2D8U

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Impact." Highlights from their chat: The “Data Barf Binder”-  where marketing teams measure activity, not impact. Investing in employee communications leads to better outcomes. Awareness metrics can only be useful if connected to outcomes. Quality and context are more important than quantity in content. OKRs help align marketing efforts with business objectives. They also discuss Cathy's podcast, Uncharted Journey, which is currently on hiatus, which shares stories of successful women in marketing.  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert shares his view on a recent article in AdWeek by Mark Ritson about Anthropic's report on AI's impact on the labor market.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Uncharted Journey | Podcast Bear Essentials: Your KPIs Are Measuring Activity, Not Impact This Old Marketing - AI Can Now Do Marketing. Now What? (523) Mark Ritson on AdWeek 65% of Marketing Jobs May Not Survive AI Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sin-The Heart of the Matter (Mark 6:53-7:23) Andy Ritson March 1, 2026 by Deer Creek Church

Monday 9th February 2026 Chris & Simon are joined by the new Queen of Busso - Ash ‘Ritto' Ritson taking out the women's marathon in what some people call the hottest event in the WA Running Calendar, the Busselton Bay Run. Some impressive performances across the marathon, half marathon, 10km and 5km distances in mint conditions. We had foreign correspondents Ella Eastaugh and Matt Smith recapping their day along with some very important around the ground interviews with Brodie Clark, Michael Edgar, Jeremy Ng and Liam Phelps Closer to Perth we had the WAMC John Forrest Run with Uncle Audwin Lee, Bec Bolster, Margie Hadley, and the man pissing mid race running 4:15min/km's feature in this week's weapons of WARP.   Reach out and connect! Instagram: @warunningpod Email: warunningpodcast@gmail.com  Strava: https://www.strava.com/clubs/WARP

Host: Paul McIntyre, Editor-At-LargeGary ‘Vee’ Vaynerchuk says his pithy pro-social media views to circa 50 million followers are far more nuanced than the vast volumes of “Jersey boy competitive” social media sound bites let on. Is two seconds of social media attention enough to work for a brand? No - he agrees with Amplified Intelligence founder Karen Nelson-Field, with a couple of caveats, of course. “Every brand listening right now can waste $10m on social media in five seconds,” he says on this week’s particularly fast-paced Mi3 Audio Edition. “I would buy unlimited television ads in Australia tomorrow, not the Super Bowl. You know what my problem is? I want to pay 20 cents in the dollar that the market is charging because I think that’s the actual value of the actual reach I’m getting, not the potential reach…” The founder of New York-based VaynerX and CEO of VaynerMedia, Vaynerchuk has more than 2000 staff plotted across the globe and a monstrous social media following built on sharp takedowns on everything and anything linked to legacy media and classic marketing theory and practice. Equally, Vaynerchuk says there’s a fair chance he’ll be using the same mincer on social media in possibly five years. “When the attention veers away from social networks on mobile devices, which it will at some point, I will be the first person to make fun of people overspending on social media, including myself if I’m still doing it,” he says. “I'm aware that I love the Super Bowl ad, which is a classic ad. And I'm aware that in your setup that I that I do struggle with a programmatic ad, classic television spots, things of that nature. Let me break this down because it's a very smart audience that listens to your show.” As much as 45 minutes will allow, Vaynerchuk darts rapidly across themes but gets some way into the weeds on industry debate around: media and advertising’s long and short impacts for building brands attention and attribution metrics how blockchains will emerge as authenticity ledgers in the age of AI deep fakes why blue-chip companies have to be spending 20 per cent of their entire marketing budget on organic social production now - not media budgets to underwrite largely ineffective creative campaigns that don’t resonate with the public Take a listen to Gary Vee riffing at marketing’s deep end.See omnystudio.com/listener for privacy information.

Gammer Gurton’s Garland, published in 1784, is one of the earliest collections of English nursery rhymes, and contains verses both familiar and alarmingly unsettling. Intended to be read to toddlers (i.e., “children who can neither read nor run,” according to its subtitle) and named after a fictitious Grandma (“Gammer”) Gurton, who'd be analogous to Mother Goose, the volume were assembled by the eccentric scholar Joseph Ritson, who was known for his collecting of Robin Hood ballads, vegetarianism and ultimate descent into madness. Portrait of Joseph Ritson by James Sayers, early 1800s. We begin our episode with a snippet of a 1940s' rendition of “Froggy Went a-Courting” by cowboy singer Tex Ritter. It's a relatively modern take on Ritson's “The Frog and the Mouse.” But like quite a few rhymes in the collection, this one had appeared in print earlier. Already in 1611, British composer of rounds and collector of ballads, Thomas Ravenscroft, had written out both lyrics and musical notation for “The Marriage of the Frogge and the Mouse,” a song he described as a folk song or “country pastime.” While a few other rhymes in Ritson's collection were borrowed from one of two earlier editions of nursery verses (both published as Tommy Thumb’s Song Book 40 years earlier), most of what he collected appeared for tge first time in Gammer Gurton’s. We hear a bit about some of the familiar rhymes that premiered in this collection, including Goosey, Goosey Gander, Ride a Cock-Horse to Banbury Cross (with the “rings on her fingers and bells on her toes” lady), Bye, Baby Bunting, and There Was an Old Woman who Lived in a Shoe.” Ritson's version of the last, however, takes a rather rude and unexpected turn. 1865 edition of Gammer Gurton’s Many, if not most, of Ritson's rhymes seem to have been weeded out of the gentile or sentimental collections we know today. Naturally, we devote attention particularly to these objectionable verses. Included are a handful of aggressively nonsensical rhymes, which could pass for 18th-century Dada and verses notable for their cruelty. The most alarming contain brutal slurs, threats, and playful references to assault, adultery, matricide, suicide, and animals going to the gallows. The last third of our episode is dedicated to poems noteworthy for their survival as musical ballads. The first discussed is the basis for song “Lady Alice,” which later appears in James Child's 1860 collection The English and Scottish Popular Ballads. Ritson's version, “Giles Collins and Proud Lady Anna,” is a greatly simplified version of the ballad later cited by Child. While toddlers might appreciate the simpler storytelling, the subject matter — namely, doomed lovers — is not the normal stuff of healthy nursery rhymes. More surprising, is the fact that Ritson's story begins with Giles Collins in the process of dying and Lady Anna dead (of heartbreak) within a few verses. After their deaths, a tentative suggestion of undying love, a lily reaching from Giles' grave toward Anna's, is destroyed – an unhappy turn on the not uncommon motif of a rose and briar entwining over lovers' graves. We close with a discussion of “The Gay Lady who Went to Church,” an innocuous-sounding rhyme, intertwined with the history of two rather gruesome folk songs popular around Halloween: “There Was an Old Lady All Skin and Bones” and “The Hearse Song” AKA “The Worms Crawl In.” Also discussed is a surprising link between Ritson's nursery rhyme and a faux-historical ballad invented for the very first Gothic novel, Matthew Gregory Lewis' The Monk. INFORMATION RE. THE FOLK-HORROR GIVEAWAY DISCUSSED IN THE SHOW OPEN CAN BE FOUND HERE: https://www.boneandsickle.com/giveaway/

Welcome to Episode 01 of the Road to the Checkered Bastard, the latest WARP training series following the 2026 Bunbury 3 Waters Running Festival coming up on the 12th April 2026. We're joined by Koombana Physio's Ash 'Ritto' Ritson and Alice Luscombe, training for her first ever half marathon under Ash's guidance. We follow Alice's journey to running with her background in water polo and as a physio.  Whether its training load, shoes, setbacks, or getting started with what fueling looks like, this episode is great for beginners who have signed up to a half marathon distance for the first time with some practical advice.  In a full circle moment from last year's Bunbury training series, we also chat to Ash about her final preparations for her upcoming marathon at Busso Bay Run and what training has been like with Coach Josh Tighe.    Follow the Koombana Physiotherapy guys on instagram: https://www.instagram.com/koombanaphysio   This episode is brought to you by the Bunbury 3 Waters Running Festival. Famous for its beautiful, flat, and fast course, the Bunbury 3 Waters Running Festival offers ocean views up Ocean Drive, dolphin spotting in Koombana Bay, fast racing around Big Swamp and the challenge of the infamous Bunbury lighthouse - or as we like to call it - THE CHECKERED BASTARD. With personalised drink stations, on-course entertainment, and a finish line vibe that captures everything great about the regional WA running community, the Bunbury 3 Waters Running Festival delivers an experience you'll remember long after your legs stop aching. So lace up, set your sights south, and make Bunbury your next race destination in April 2026. Find out more and enter now at runbunbury.com.au   Reach out and connect! Instagram: @warunningpod Email: warunningpodcast@gmail.com  Strava: https://www.strava.com/clubs/WARP  

To catch the rest of the show, please visit tre.radio and click on the '7 Day Catch Up' button…then scroll to 'Monday 25th November' and '12.00-13.00' then '13.00-14.00' in the time bar. You can follow Stephen 'live' Monday to Friday, 12.00 - 14.00CET on fm and online. Please visit tre.radio to find out how...

What happens when one of the world's most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s?In this unfiltered conversation, Mark Ritson joins Conor Byrne on That's What I Call Marketing for a fast-moving, hilarious, and deeply practical chat about what marketers are getting wrong and what still works.From pricing and profitability to AI and the Mini MBA, Ritson lays out the truths that most brands quietly ignore:

Europe Today…with Stephen Ritson 15/09/25 1st hour This is a taster episode - for the 2nd hour please visit tre.radio and click on the '7 Day Catch Up' button…then scroll to 'Monday 15th September' and '13.00-14.00' in the time bar. You can catch Stephen live Monday to Friday, 12.00 - 14.00CET on fm and online. Please visit tre.radio to find out how...

In this episode, I sit down with Stuart Ritson, Director of Osito Coffee Europe and UK. Stuart has built a career across nearly every part of the coffee chain, from barista and café manager to sales at Workshop Coffee, to now leading green coffee sourcing and importing. His reflective, grounded perspective makes him one of the most thoughtful voices in the specialty coffee space today. Together, we talk about what it really means to be living in a new coffee world order: price volatility, regulation, shifting supply chains, and what that does to both quality and sustainability. Things we talk about: Why degrowth is becoming a necessary conversation in coffee—what happens if “doing less” is the only way forward? How quality incentives are breaking down when all coffee, regardless of cup score, suddenly holds high market value. Why tariffs, EUDR regulations, and regional consumption shifts may soon split coffee into “two commodities”, compliant and non-compliant. Stuart also shares how Osito's unique model, founded by both a farmer and a roaster, continues to prioritize stability and transparency for producers in an increasingly uncertain market. If you want to understand where coffee is heading, beyond just the cup, this is the conversation to tune into.

Marketing budgets are a mess right now, says Mark Ritson. His solution? A simple, three-step system inspired by triple-cooked chips: spend 5-10% of revenue, balance long and short-term investment, and measure each piece properly.This week, Elena, Angela, and Rob tackle one of the trickiest questions in marketing: how do you set a budget that actually drives growth? They explore Ritson's budgeting system, why marketers struggle to secure investment, and the frameworks needed to justify balanced spending.Topics covered: [01:00] Mark Ritson's three-step budgeting system[04:00] High-growth companies spend far more than 5-10%[11:00] The 60/40 rule and why most brands fall short[15:00] Setting measurement expectations for brand vs performance spend[20:00] How performance backgrounds shape budgeting approaches[26:00] Keeping unallocated budget for real-time opportunities  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 MarketingWeek Article: https://www.marketingweek.com/ritson-triple-cooked-chips-marketing-budgets/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Demand Generation Course Review: What I Learned Inside The B2B IncubatorThinking about joining a demand generation course—but not sure if it's worth your time?We sat down with Allister Hamilton, Head of Marketing at Lánluas Consulting, to hear how The B2B Incubator helped him go from an unclear strategy to measurable pipeline growth.Allister shares:+ Why he picked this program over other courses (including how it's different to Ritson's Mini MBA)+ How he got sales to actually use their content+ The exact results they saw (3x more prospect meetings, 200% LinkedIn lift, +75% attributed pipeline)Tune in and learn:+ How to build a demand gen engine with a small team+ A practical content system that aligns sales and marketing+ What to expect when you join The B2B IncubatorIf you're serious about levelling up your skills, aligning your team, and finally seeing results from your content—this episode is for you.-----------------------------------------------------

We're back with another episode from the Croisette — and today, we unpack a busy (and very hot) Day 4 at Cannes Lions.Marc and Vassilis reflect on a standout presentation by Mark Ritson, who laid out three pillars for marketing effectiveness: fluency, emotion, and time — and challenged long-held assumptions about personalization, ad wearout, and brand purpose.They're also joined by Vanessa Chin, SVP of Marketing and Josh Fruttiger, VP of Global partnerships from System1, who share insights from their latest report, The Long and the Short Form of It (co-authored with Andrew Tindall), which explores how brands can build attention, recognition, and results through short-form video.Highlights include:Ritson's point: “Make fewer ads. Run them longer. Make more money.”Why distinctive brand assets matter more than your logoThe creative secret behind Corona's Cannes-winning eclipse campaignSystem1's forced fatigue study: why entertaining ads fatigue less and perform longerThe surprising absence of AI and personalization from the Croisette conversationThe myth of more = better: why 3,500 assets ≠ 3,500 ideasThe return of out-of-home — and what Super Bowl marketers can learn from itPlus, find out why entertainment outperforms even hard-selling tactics across both brand and conversion metrics.Stick around until the end to hear short interviews with Josh and Vanessa directly from the ground.Enjoy the episode!Timestamps:00:00 – Introduction01:12 – Recapping Day 4 at Cannes + why we need to talk about Ritson02:20 – Mark Ritson's 3 rules for effectiveness: fluency, emotion & time04:45 – Why we overvalue personalization and short-term refreshes06:30 – Creative consistency vs. fragmentation: 3,500 assets ≠ 3,500 ideas08:20 – The case for distinctiveness, memory, and emotional resonance10:00 – Interview: Josh Fruttiger (System1) on the long and the short form10:50 – How System1 + TikTok measured short-form creative performance13:15 – Entertainment vs. salesmanship: what actually converts?15:30 – Why lazy branding hurts attention — and what to do instead17:10 – What fluent devices and brand characters do better than logos18:30 – Ad fatigue is real, but good creative ages well20:00 – How to keep ideas fresh without losing consistency21:15 – Interview: Vanessa Chin (System1) on brand, storytelling, and Corona22:45 – The return of brand identity and emotional storytelling24:10 – System1's new out-of-home research and the future of Super Bowl ads25:15 – Vanessa's final takeaway from Cannes: sunscreen + storytelling26:00 – Outro: Thanks for keeping us in your ears

In this episode of Why Did It Fail?, sales coach Shivan Pillay sits down with Chris Ritson, founder, advisor, and sales trainer, for a raw and revealing conversation about the leadership failure that reshaped his life.Chris opens up about the moment he was let go from his first AE leadership role, how unchecked ambition and ego clouded his judgment, and why that painful experience became a turning point. From missed warning signs to rebuilding trust with his closest friends, Chris shares hard-earned lessons on growth, self-awareness, and what really matters when leading a team and building a life.

Welcome to the Personal Development Trailblazers Podcast! In today's episode, we're talking about how women with a strong sense of purpose can overcome burnout, reclaim their voice, and courageously step into the life they've always dreamed of. Heather Ritson is an empowerment coach, organization development and change professional, and the visionary founder of Phoenix Empower, LLC. With a background in social work and years of experience guiding individuals and teams through transformative change, Heather specializes in generational healing, career clarity, and leadership empowerment. Her mission is to help purpose-driven women rise from burnout, rediscover their voice, and step boldly into the lives they're meant to lead. Through coaching, workshops, and her signature Empowered Path method, Heather is igniting a global movement of women reclaiming their power and leading from within.Connect with Heather Here: www.linkedin.com/in/heather-ritsonhttps://www.instagram.com/heatherritsonempowershttps://www.tiktok.com/@heatherr_careercoachphoenixempowerllc.comGrab the freebie here: phoenixempowerllc.com/empoweredpathstarterkit===================================If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.Thanks for watching the Personal Development Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.Are you a coach, consultant, expert, or online course creator? Then we'd love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. QUICK LINKS: APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-applicationDIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

00:00 34. Дженинз (Jenyns) 13:41 35. Галлер (Haller) 17:23 36. Кокки (Cocchi) 24:06 37. Руссо (Rousseau) 44:05 38. Линней (Linne) 50:28 39. Бюффон (Buffon) 1:00:58 40. Хоксуэрт (Hawkesworth) 1:06:27 41. Пэли (Paley) 1:25:50 42. Прессавен (Pressavin) 1:33:44 43. Бернарден де Сен-Пиерр (Bernardin de St. Pierre) 1:46:13 44. Франклин, Говард, Сведенборг, Веслей и Гиббон (Franklin, Howard, Swedenborg, Wesley, Gibbon) 1:56:48 45. Купер (Cowper) 2:04:11 46. Освальд (Oswald) 2:25:37 47. Шиллер (Shiller) 2:31:09 48. Бентам (Bentham) 2:40:40 49. Синклер (Sinclair) 2:45:56 50. Гуфеланд (Hufeland) 2:50:26 51. Ритсон (Ritson) 3:16:20 52. Никольсон (Nicolson) 3:45:53 53. Абернети (Abernethy) 3:56:31 54. Ламбе (Laambe) 4:29:05 55. Ньютон (Newton) 4:42:12 56. Глейзе (Gleizes) 5:25:30 57. Шелли (Shelley) 6:37:37 58. Байрон (Byron) 6:47:59 59. Филлипс (Phillips) 7:21:24 60. Ламартин (Lamartine) ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀

Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike's focus on DTC was a mistake and what we can all learn from KitKat's perfect positioning. Recorded in a pub in London, expect some uncensored opinions from everyone's favourite marketing professor.00:00 - Start05:40 - Mark #5: Brand purpose doesn't need a commercial excuse14:13 - Jon #5: Liquid death article21:15 - Mark #4: There's no such thing as performance branding25:47 - Jon #4: Nike Winning isn't for everybody29:07 - Mark #3: KitKat's perfect positioning34:33 - Jon #3: Compounding interest, relationships and creativity39:55 - Mark #2: Why Liquid Death are running into trouble45:42 - Jon #2: Outrage is the new s*x in marketing48:32 - Ritson #1: Nike's biggest mistake52:44 - Jon #1: Airbnb's focus on brand

Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & Stella, Super Bowl hits from Michelob & Sam Adams and round off drinking Britain's favourite pint.Timestamps00:00 - Intro00:27 - The idea for the beer podcast04:16 - Ad 10: Budweiser08:24 - Ad 9: Budweiser10:43 - Ad 8: Heineken13:56 - Ad 7: Stella Artois18:30 - Ad 6: Corona21:46 - Ad 5: Michelob Ultra25:17 - Ad 4: Carlsberg29:10 - Ad 3: Sam Adams36:36 - Ad 2: Guinness46:05 - Ad 1: HeinekenTop 10 Ranking (with System1 Test Your Ad Report)HEINEKEN DANIEL CRAIG VS JAMES BOND (5.6)GUINNESS IN THIS TOGETHER (5.3)BOSTON BEER SAM ADAMS YOUR COUSIN FROM BOSTON (4.9)CARLSBERG THE SEAL (4.9)MICHELOB ULTRA MESSI SUPERBOWL AD (4.8)CORONA TINY UMBRELLAS (4.8)STELLA ARTOIS REASSURINGLY EXPENSIVE (4.6)HEINEKEN WATER IN MAJORCA (4.5)BUDWEISER WHASSUP (4.3)BUDWEISER OLD SCHOOL DELIVERY (4.2)

Welcome back to another episode of The Barber's Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In The News: Nike ramps up innovation to combat sales slip in ‘transition year' Link: https://www.marketingweek.com/nike-accelerate-innovation/ Ritson on Creativity - WARC Podcast https://podcasts.apple.com/us/podcast/mark-ritson-on-creativity-brand-and-the-need-for/id1563243327?i=1000660441127 The Boston Marathon Got a New Logo and Runners are Not Happy https://www.fastcompany.com/91148937/the-boston-marathon-got-a-new-logo-and-runners-are-not-happy Get ready for the Echo-Verse: New Rules of Cross-Channel Marketing https://hbr.org/2024/06/the-new-rules-of-marketing-across-channels Marketing Moment The Field Trip to Mars - 2018 Video: https://youtu.be/FIS_JkNnCeI?si=vglmjRBUtyoXXs2O Lockheed Martin, a Global Security and Aerospace company wanted to Inspire interest in Mars exploration and STEM education. The Brief: Space was/is experiencing a cultural Renaissance to rival the excitement of the Space Race. SpaceX, Virgin Galactic and Mars One, and movies recaptured the general public's imagination with space. It is estimated that humans will set foot on Mars within two decades, making STEM education more important than ever. So they set out to inspire the next generation of deep space explorers, creating a VR experience that shows them what it's like to visit Mars Solution & Cultural Context: They rendered 200 sq. mi of Mars' surface based on real Mars geography and mapped it to D.C streets. Then we bought a school bus. The bus was gutted and equipped with custom electric glass that switched from transparent to opaque, plus 4K transparent LCDs, while preserving its school bus appearance. Integrating our Mars landscape, custom screens, GPS, accelerometer, magnetometer and laser velocimeter, the bus became a VR headset. When it moved, Mars moved and when it turned, it turned on Mars. Impact:  Generated extensive social media buzz and media (NBC, ABC, and Fox, Engadget, Futurism and Digital Trends) coverage. Trended on Facebook globally for over 24 hours. Featured in major news outlets and tech sites. In a week after it's debut, Lockheed Martin saw a 3000% increase in Mars-related conversations post-launch, 260% more than spaceX.  Videos of the experience garnered over 6 million views. References:  https://www.unrealengine.com/en-US/spotlights/out-of-this-world-an-inside-look-at-the-making-of-field-trip-to-mars  https://www.dandad.org/awards/professional/2017/direct/26343/the-field-trip-to-mars/ Audience Q&A (2-3 minutes): Jon Lorenzini post -  Do you know marginal ROAS is better than incremental or regular ROAS?  https://www.linkedin.com/posts/jonathanlorenzini_marketingscience-marketinganalytics-marketing-activity-7209922721428729858-wi0B

HortWeek is delighted to present the Cultivate Your Future podcast, in partnership with the Colegrave Seabrook Foundation and sponsors MorePeople.At a time when horticulture needs to encourage a new wave of young people to come into the industry, this podcast is designed to highlight the multiple and varied career opportunities available.Hear from people who have found their way into their chosen career through different paths, what their job involves and what it means to them.Neal Ritson began his career in the music industry but having discovered horticulture he is now a grower of ornamental bedding plants, pots and baskets for a large scale nursery in West Lancashire.In this podcast Neal talks about his journey in horticulture and provides some wise advice for anyone considering a career change Hosted on Acast. See acast.com/privacy for more information.

Teddy Atlas and co-host Ken Rideout make predictions and picks on the 5 vs 5 boxing with Wilder vs Zhilei Zhang main event, they talk UFC 302 and also cover Taylor vs Catterall rematch, Paddy Donovan vs Ritson, and more.Thanks for being with us. The best way to support is to subscribe, share the episode and check out our sponsors:https://athleticgreens.com/atlasSUBSCRIBE TO OUR WEEKLY NEWSLETTER HERE:https://newsletter.teddyatlas.com00:00 - Intro08:21 - Catterall vs Taylor 222:14 - Paddy Donovan vs Ritson34:04 - Clarke vs Zorro40:37 - Mbilli vs Heffron48:10 - Deontay Wilder vs Zhilei Zhang58:18:09 - Dmitry Bivol vs Malik Zinad01:04:49 - Daniel Dubois vs Filip Hrgovic01:17:22 - UFC 302 Makhachev vs PoirierTEDDY'S AUDIOBOOKAmazon/Audible: https://amzn.to/32104DRiTunes/Apple: https://apple.co/32y813rTHE FIGHT T-SHIRTShttps://teddyatlas.comTEDDY'S SOCIAL MEDIATwitter - http://twitter.com/teddyatlasrealInstagram - http://instagram.com/teddy_atlasTHE FIGHT WITH TEDDY ATLAS SOCIAL MEDIAInstagram - http://instagram.com/thefightWTATwitter - http://twitter.com/thefightwtaFacebook - https://www.facebook.com/TheFightwithTeddyAtlasBig thanks to VHS collection for intro music. More on VHS Collection here: http://www.vhscollection.comThanks for tuning in. Please be sure to subscribe!#teddyatlas #ufc302 #boxing Hosted on Acast. See acast.com/privacy for more information.

Teddy Atlas and co-host Ken Rideout make predictions and picks on the 5 vs 5 boxing with Wilder vs Zhilei Zhang main event, they talk UFC 302 and also cover Taylor vs Catterall rematch, Paddy Donovan vs Ritson, and more.Thanks for being with us. The best way to support is to subscribe, share the episode and check out our sponsors:https://athleticgreens.com/atlasSUBSCRIBE TO OUR WEEKLY NEWSLETTER HERE:https://newsletter.teddyatlas.com00:00 - Intro08:21 - Catterall vs Taylor 222:14 - Paddy Donovan vs Ritson34:04 - Clarke vs Zorro40:37 - Mbilli vs Heffron48:10 - Deontay Wilder vs Zhilei Zhang58:18:09 - Dmitry Bivol vs Malik Zinad01:04:49 - Daniel Dubois vs Filip Hrgovic01:17:22 - UFC 302 Makhachev vs PoirierTEDDY'S AUDIOBOOKAmazon/Audible: https://amzn.to/32104DRiTunes/Apple: https://apple.co/32y813rTHE FIGHT T-SHIRTShttps://teddyatlas.comTEDDY'S SOCIAL MEDIATwitter - http://twitter.com/teddyatlasrealInstagram - http://instagram.com/teddy_atlasTHE FIGHT WITH TEDDY ATLAS SOCIAL MEDIAInstagram - http://instagram.com/thefightWTATwitter - http://twitter.com/thefightwtaFacebook - https://www.facebook.com/TheFightwithTeddyAtlasBig thanks to VHS collection for intro music. More on VHS Collection here: http://www.vhscollection.comThanks for tuning in. Please be sure to subscribe!#teddyatlas #ufc302 #boxing Hosted on Acast. See acast.com/privacy for more information.

If you missed part 1, listen to the episode here: https://link.chtbl.com/build-high-performing-sdr-team --- In this episode, you will learn 3 key things: Take ownership of the SDR hiring process and work closely with talent teams and agencies to find the best candidates. Write an engaging job description that emphasizes the role's benefits and appeal. Utilize scenario-based interview questions to gauge traits like extreme ownership and emotional intelligence. --- Chris runs 2 businesses: - He helps SDRs hit quota and get promoted. - He helps SDR Leaders build high-performance SDR teams. Chris has led SDR teams for 8 years at Tessian, Peakon (Workday), and Perkbox. Connect with Chris on LinkedIn ⁠https://www.linkedin.com/in/chris-ritson⁠ Subscribe to his newsletter: The Pipeline Post ⁠https://the-pipeline-post-9a4342.beehiiv.com/subscribe⁠ ---

Nigel Ritson estimates he's eaten more than 50,000 feijoas in his quest to find the perfect one. His fascination with the fruit began in in the 1990's when be bought a tough piece of land in Takaka, with the dream of growing something. Feijoas were one of the few trees which could thrive there. But simply growing feijoas in hoards wasn't enough for Nigel. He wanted to cultivate fruit with the best shape, colour, resilience, and - most importantly - taste. He now runs a breeding program at Foretaste Feijoa Fruit, which aims to grow varieties which could become popular with commercial growers. He tells Kathryn Ryan about what makes the perfect feijoa.

Who doesn't love an eclipse? Apparently, wildlife has very mixed feelings about the whole affair. This month, the guys prepare for the upcoming 2024 total eclipse by looking into the research around how animals react to the moon photobombing the sun for a few minutes. The reactions are not universal, but they are varied. And trying to figure out what the animals are up to makes for a fascinating listen. This episode was recorded on March 20, 2024 at Reinstein Woods Nature Preserve in Cheektowaga, NY.Episode NotesBill mentioned that “wind is air moving between temperature differences.” When listening back to the episode during editing, he worried that maybe he was wrong on that. Looking it up, he did find some websites claiming that wind is due to differences in air pressure and that temperature has little to do with it, but it turns out that's not quite true either. According to the good people at NOAA (The National Oceanic and Atmospheric Administration, the organization referred to in this episode), the answer is both. Their short answer to “what makes wind?” is that it's the movement of gases from high-pressure areas to low-pressure areas. BUT, they go on to say that the main cause of wind is actually temperature. More specifically, it's differences in temperature that lead to different air pressures.It all starts because as the sun warms up the air on the Earth, it does so unevenly. Because the sun hits different parts of the Earth at different angles, and because Earth has oceans, mountains, and other features, some places are warmer than others. Because of this, we get pockets of warm air and cold air.Since gases behave differently at different temperatures, that means you also get pockets with high pressure and pockets with low pressure. Generally speaking (and notice we said generally), in areas of high pressure, the gases in the air are colder and more crowded. In low pressure zones, the gases are warmer and a little more spread out. And this is why wind happens. Gases move from high-pressure areas to low-pressure areas. And the bigger the difference between the pressures, the faster the air will move from the high to the low pressure. That rush of air is the wind we experience.Bill stated that perigee when the moon is farthest from the Earth. WRONG! The point in the moon's orbit where it is farthest from the earth is called apogee, while it's closest approach is known as perigee.Steve mentioned he though an eclipse viewer was like a camera obscura, and he was correct! A camera obscura is a darkened room with a small hole or lens at one side through which an image is projected onto a wall or table opposite the hole. The camera obscura was used to study eclipses without the risk of damaging the eyes by looking directly into the Sun. From WikpediaLinks Ways to get involved recording weather and/or animal behaviors during the eclipse:The Eclipse Soundscapes Project is a NASA Citizen Science project that's studying how eclipses affect life on EarthSolar Eclipse Safari is another Citizen Science option that invites you to collect data on animals and their behaviors during the eclipse. This project looks at domestic and well as wild animals. https://www.greatamericaneclipse.com/ - a great website for general info about eclipses What Do Birds Do During a Total Eclipse? - an article compiling eBird sightings and descriptions of bird behavior during the 2017 eclipse, including an animation of radar data that shows bird activity during totality Sponsors and Ways to Support UsGumleaf Boots, USA (free shipping for patrons)Thank you to Always Wandering Art (Website and Etsy Shop) for providing the artwork for many of our episodes! Support us on Patreon!Check out the Field Guides merch at our Teespring store. It's really a great deal: you get to pay us to turn your body into a billboard for the podcast!Works CitedBuckley, E.M.B., Caven, A.J., Gottesman, B.L., Harner, M.J., Pijanowski, B.C. and Forsberg, M.L., 2018. Assessing biological and environmental effects of a total solar eclipse with passive multimodal technologies. Ecological Indicators, 95, pp.353-369.Fulton, S.A. and Dodd, L.E., 2018. Acoustic Activity of Bats in Kentucky During the Total Solar Eclipse of 2017. Northeastern Naturalist, 25(3).Hartstone-Rose, A., Dickinson, E., Paciulli, L.M., Deutsch, A.R., Tran, L., Jones, G. and Leonard, K.C., 2020. Total Eclipse of the Zoo: Animal Behavior during a Total Solar Eclipse. Animals, 10(4), p.587.Mekonen, S., 2021. Bird Behaviour during the June 21, 2020 Solar Eclipse. Egyptian Academic Journal of Biological Sciences, B. Zoology, 13(1), pp.103-115.Fazekas, Andrew. Surprising Ways Animals React to Solar Eclipses, Nationalgeographic.com, 14 August, 2017, https://www.nationalgeographic.com/science/article/animals-react-total-solar-eclipse-august-space-science. Accessed 17 Mar. 2024.Gerasopoulos, E., Zerefos, C.S., Tsagouri, I., Founda, D., Amiridis, V., Bais, A.F., Belehaki, A., Christou, N., Economou, G., Kanakidou, M. and Karamanos, A., 2008. The total solar eclipse of March 2006: overview. Atmospheric Chemistry and Physics, 8(17), pp.5205-5220.Nilsson, C., Horton, K.G., Dokter, A.M., Van Doren, B.M. and Farnsworth, A., 2018. Aeroecology of a solar eclipse. Biology Letters, 14(11), p.20180485.Platt, S.G. and Rainwater, T.R., 2018. Unusual diurnal roosting behavior by turkey vultures (Cathartes aura) during a solar eclipse. New York State Ornithological Association, Inc. Vol. 68 No. 1 March 2018.Ritson, R., Ranglack, D.H. and Bickford, N., 2019. Comparing social media observations of animals during a solar eclipse to published research. Animals, 9(2), p.59.Tramer, Elliot J. "Bird behavior during a total solar eclipse." The Wilson Bulletin 112, no. 3 (2000): 431-432.VanDoren, Benjamin. Project Update: What Do Birds Do During a Total Eclipse? Observations from eBird and Radar on August 21, 2017, The Cornell Lab of Ornithology, 26 Aug. 2017, birdcast.info/news/eclipse/. Accessed 17 Mar. 2024.Wheeler, W.M., MacCoy, C.V., Griscom, L., Allen, G.M. and Coolidge, H.J., 1935, March. Observations on the behavior of animals during the total solar eclipse of August 31, 1932. In Proceedings of the American Academy of Arts and Sciences (Vol. 70, No. 2, pp. 33-70). American Academy of Arts & Sciences.

In this episode, you will learn 3 key things: The importance of hiring the right people to build a high-performing SDR (Sales Development Representative) team. How creating a team culture and playbook can align behaviors and drive high performance. The significance of understanding individual goals and linking them to sales performance to boost motivation and commitment. --- Chris runs 2 businesses: - He helps SDRs hit quota and get promoted. - He helps SDR Leaders build high-performance SDR teams. Chris has led SDR teams for 8 years at Tessian, Peakon (Workday), and Perkbox. Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-ritson Subscribe to his newsletter: The Pipeline Post https://the-pipeline-post-9a4342.beehiiv.com/subscribe ---

We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of the epic Cadbury work that has scored right at the top of the System1 charts. We discussed what makes their advertising so good, what are the principles of advertising effectiveness and what can we learn?Watch the ads referenced in this podcast:Cadbury GarageOreo TwistTimestamps:00:00 Intro03:23 Why creativity matters04:31 Investing in creativity08:00 Being forced into short term tactics10:46 How to write a better brief14:45 Distinctive assets (Oreo Ad)20:10 Cadbury Garage Ad22:07 Orlando Chart23:21 Cadbury Generosity27:24 How Cadbury approaches creative development29:22 Data vs creative judgement32:53 How to measure creative40:15 Q&A

This week we travelled home and away to catch Tourism Australia's Chief Marketing Officer, Susan Coghill.  Using the power of creativity to build brands, drive business, and shape culture, Susan is a proper marketer tasked with tempting tourists to the land of kangaroos and Kylie.  And we were lucky, lucky, lucky enough to talk to her on a ton of topics, including her first job at a retirement home, working with Steve Jobs, understanding context, creativity in service of commercial outcomes, brand codes as a mental shortcut, testing, Come and Say G'Day, silencing critics, creating something distinctly and uniquely Australian, managing 27 million stakeholders, and a whole lot more. If it's a celebration of proper marketing you want, then pour this into your lug holes.  ///// Follow Susan on LinkedIn  And check out Come and Say G'Day Timestamps (02:08) - Quick fire questions (03:17) - First jobs, what she learnt working in a retirement home, and getting into ad land (08:12) - Being a part of Apple's Think Different campaign and what Steve Jobs asked her opinion on   (13:00) - Account management, being a creative enabler, and what set her up for success client side  (18:14) - Speaking the language of the boardroom and Ritson's Mini MBA   (20:49) - A deep dive into Tourism Australia's Come and Say G'day campaign (25:55) - Using research and brand codes to create something distinctly and uniquely Australian   (32:26) - Testing in Australia and beyond with System 1  (39:52) - Listener questions  (47:41) - 4 pertinent posers  Susan's book recommendation is:  Unreasonable Hospitality by Will Guidara  /////

Eric and Ben are pretty sure there's going to be a fake president in MISSION: IMPOSSIBLE - DEAD RECKONING PART TWO when it comes out next year, but they're less sure who it's going to be. Ben thinks it'll be a familiar face to the series. Eric thinks it'll be someone new. Are there any clues in PART ONE? (Yes! Kinda! Maybe.) Also: We finish up our MARVEL'S SECRET INVASION coverage. Did Dermot Mulroney's President Ritson go out with a bang or a whimper? (Both? Neither? It's complicated...) 01:36 - Beginning of our SECRET INVASION talk 23:52 - When we switch to MISSION: IMPOSSIBLE Find us on Instagram and Threads at @fake_presidents, or email us at fakepresidents [at] gmail.com, to join the convo!

Join the crew as we dive into the finale episode of the Disney+ series Secret Invasion, "Home"!We open up the episode assembling each of our New Avengers lineups, made up of 6 heroes from the field of heroes currently in the MCU. Who will assemble the best team?!After that, we dive straight into the finale episode and everything that came with it. The fake-out face-off between Nick Fury (really G'iah) and Gravik, resulting in the Super Skrull-centric classic MCU third-act CGI fight. We also discuss how the show felt on a size scale, and how realistic a Colonel in the Air Force calling the shots of World War 3 really is...Then we jump into whether the season as a whole landed, and if the finale helped or hurt it in the long run. Despite the end result, we can't ignore the great cast we got from Samuel L. Jackson, Ben Mendelson, Olivia Coleman, Don Cheadle, Emilia Clarke, and more! The pieces were there for a great MCU series, but maybe the time wasn't...We cap the episode off by giving our final season ratings, and discussing the future of the MCU that this lays out. How long have they been Skrulls? Is the hype for Armor Wars stronger after this series? We answer all this, AND MORE! Enjoy! 00:00 - Assembling our New 6 Avengers  Squad Cold Open09:25 - Overall Thoughts of the Season11:30 - Episode Discussion (Rhodey and the President/Gravik and Fury/G'iah Harvest Face-Off)24:00 - President Ritson and Rhodey vs Nick Fury and Sonya Falsworth30:00 - How Long Have They Been Skrulls?35:15 - Overall Finale Thoughts+Season Ratings39:45 - Listener Feedback On Secret Invasion Shoutout to the listener feedback!:@disneyfactsandfigments@starkwarspod@nerddosepodcast@starwars.rebelscum@galacticcorepodcastFollow us on social media:Twitter/Instagram/TikTok: @whysosidiouspodYouTube: www.youtube.com/@whysosidiouspod?app=desktopEmail us questions/requests: whysosidious@yahoo.comSubscribe, Rate, and Review!

Jessica Clemons might not be a Mega Super Skrull, but she is our expert when it comes to looking at the biggest easter eggs in Episode 6 of 'Secret Invasion.' Jess takes a look at the Gravik speech (2:50), all the powers that were in The Harvest (4:50) and why President Ritson is actually the worst (9:23). Host: Jessica Clemons Producers: Ronak Nair, Aleya Zenieris and Isaiah Blakely Additional Production Supervision: Richie Bozek and Arjuna Ramgopal Learn more about your ad choices. Visit podcastchoices.com/adchoices

"Give me a break. There's only one way this ends. The old Nick Fury would have known that. And if you truly care about the Skrulls, get 'em off my planet." -President Ritson, Secret Invasion   Welcome to episode 174! On this episode, Infinity Bros Max, Mark & Isaac stop by to chat about the season finale of "Secret Invasion" on Disney+. Infinity Bro Max has some harsh criticism for the episode. Infinity Bro Mark gets lost in the weeds predicting the future of the MCU. And Infinity Bro Isaac gives us his thoughts on the season as a whole! It's a SPOILER review, so don't listen until you've seen the episode.   Check out the Infinity Bros Patreon for EXCLUSIVE content, including unedited episodes, exclusive podcasts, and more!   Want to connect with the Infinity Bros Universe? Click this link --> https://linktr.ee/infinitybros   Listen to the Infinity Bros review Episode 5 of "Secret Invasion" HERE -->  https://podcasts.apple.com/us/podcast/the-infinity-bros-podcast/id1460090836?i=1000621935344   Want to hear our review of "The Flash" from Warner Bros? Click HERE -->  https://podcasts.apple.com/us/podcast/the-infinity-bros-podcast/id1460090836?i=1000618043824   Cover Art Artist: Jack Baumert (@Jack_baumertart on Instagram)  

Derek and Noah review and discuss the finale of Secret Invasion: Home! The guys discuss the Gravik & G'iah showdown, the MCU 6 episode problem, Ritson's evil declaration, how long Rhodey has been captured, how this series fits into the greater MCU & more!We stand in solidarity with SAG-AFTRA & WGA as they are on strike for fair pay from the studios and greedy ghouls. There are many ways to support the strikes even if you can't make it to the picket line:More info: https://www.sagaftra.org/get-involved/solidarity-wgaDonations: Entertainment Community Fund Motion Picture & Television FundHollywood Support Staff Relief FundUnion Solidarity CoalitionCheck out our 'Secret Invasion' primer episode: Before You Watch Secret InvasionNick Fury Refresher: Nick Fury's MCU Journey: From the Avengers Initiative to Secret InvasionSUPPORT THE PODCAST BY JOINING OUR PATREON!Don't miss our 'Before the MCU' Patreon only episodes: patreon.com/abiteofpodCheck out the links below and connect with us!!INSTAGRAM: instagram.com/abiteofpod FACEBOOK: facebook.com/abiteofpodTWITTER: twitter.com/ABiteOfPodTHREADS: threads.net/@abiteofpodWEBSITE:  abiteofpod.comDISCORD: https://discord.com/invite Support the show

Zach and Thomas Carter Rochester of Lights! Thunder! Action! and Reckless Rebellion discuss the finale of Secret Invasion. They discuss their star ratings, thoughts on the series as a whole, how Marvel Disney+ series struggle at the middle point, a potential season two, Phase 5's future, potential ties to Captain America: Brave New World & Armor Wars, President Ritson's bold decision, a Rhodey revelation, Skrull of the Week, G'iah's future, the ending with Nick Fury, and more. Follow the hosts: Zach Perilstein: @TripleZ_87 Thomas Carter Rochester: @TCRochesterACT Check out Boardwalk Times, the Destination for True Disney Parks Fans Plus Everything Else.  Website: boardwalktimes.net  Twitter: twitter.com/boardwalktimes  Instagram: instagram.com/boardwalktimes Music: purple-planet.com  --- Support this podcast: https://podcasters.spotify.com/pod/show/boardwalk-times/support

Hank and John recap the series finale of Marvel’s Secret Invasion titled: Home. Skrull Rhodey tries to talk President Ritson into war. Fury has a trick up his sleeve for Gravik. G’iah is the most powerful Skrull ever. Is she … Continued The post Secret Invasion Finale – MHP078 appeared first on TPE Network.

After the failed assault on the American President’s motorcade Fury whisks Ritson off to hospital while Gravik faces a revolt at home. Join us as we delight in Olivia Colman, take a few odd turns, and dig in on this penultimate episode of Secret Invasion. Dan Moren, John Moltz and Guy English.

After the failed assault on the American President’s motorcade Fury whisks Ritson off to hospital while Gravik faces a revolt at home. Join us as we delight in Olivia Colman, take a few odd turns, and dig in on this penultimate episode of Secret Invasion. Dan Moren, John Moltz and Guy English.

Zach and Klein Felt of The Direct discuss episode four of Secret Invasion. They discuss their expectations for the series and its storyline, the lack of paranoia/crossover, their star ratings, G'iah's future, Talos' plan for the Skrulls, Rhodey, Nick Fury's wife Priscilla's origins, President Ritson, a post-credit scene prediction, the future of the MCU on Disney+, the ending moment, Skrull of the Week, and so much more.  And they make a ton of Mission: Impossible references! – Follow the hosts: Zach Perilstein: @TripleZ_87 Kllein Felt: @TheKleinFelt Check out Boardwalk Times, the Destination for True Disney Parks Fans Plus Everything Else.  Website: boardwalktimes.net  Twitter: twitter.com/boardwalktimes  Instagram: instagram.com/boardwalktimes Music: purple-planet.com --- Support this podcast: https://podcasters.spotify.com/pod/show/boardwalk-times/support

Normally people put posters or paintings on their wall but Chris Ritson is opening up the possibility for people to put living mushroom art in their home. Bioart is the process that people work with biology to make art, and Chris takes it a bit further by making self destructive bioart art, meaning it's meant to naturally decompose in your garden at the end of it's life.Sign up for our podcast giveaway here. Our next winner will be selected on July 24, 2023 and contacted via email.www.mushroomrevival.comWe are a functional mushroom company and make 100% certified USDA Organic and Vegan mushroom supplements. We are transparent with our lab results, and use actual fruiting bodies aka mushrooms! We provide our supplements in tincture, capsule, powder, and delicious gummy form. Energy (Cordyceps): Need a little pick-me-up before a workout or when you're picking up your kids from school? The Energy Cordyceps is the mushy match for you.Focus (Lion's Mane):  Needing a little more focus in your daily life? Lion's Mane is known to be the mushroom for the brain and may support cognitive function.Calm (Reishi): Looking for some tranquility and zen in your life? Reishi will bring you into the zen state of mind you've been searching for.Daily 10 (Mushroom Mix): It's like having 10 bodyguard mushrooms fighting off all those bad guys. This is a good place to start as it contains all of the daily mushies you need. Not sure where to begin? Take our mushroom quiz here.Use code ‘PODTREAT' for a 30% discount.

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