Podcasts about new media lab

This podcast of the TOAST EDU, CTLEE Director Lynn McClelland and Instructional Media Developer Sam Fraulino sit down for a discussion about the upcoming development of PVCC's New Media Lab Experience. Join in on this conversation to learn about what exactly the New Media Lab Experience is, who is involved, and the many positive learning opportunities it can bring all faculty, staff, and students to enhance their digital media experience. The New Media Lab Experience at PVCC's Creative Commons welcomes students, faculty, and staff to a space where they can create multimedia projects, collaborate with others, and utilize the latest content-creating technology for videography and podcasting. For faculty and staff, we will provide opportunities for personal and professional growth. For students, we provide the opportunity to develop their written communication with a focus on digital publication. Whether researching a topic for a website, podcast, or video documentary, students will need to develop their written content and support their information with credible sources before transferring their work to a digital form. TOAST EDU Podcast Website- https://www2.paradisevalley.edu/ihub/toastedu_podcast.html Book Resource- Teaching Digital Natives-Partnering for Real Learning by Marc Prensky New Media Lab Experience Video with Dr. Jon Storslee and Lynn McClelland: https://vimeo.com/678231307 --- Send in a voice message: https://podcasters.spotify.com/pod/show/toastedu/message

Mesa Community College's Dr. Nora Reyes visits the New Media Lab this week and speaks about student success with Dr. Eddie Webb.

This week Dr. Melissa Carpenter, Director of Foundations for Student Success, visits Dr. Eddie Webb in the New Media Lab to discuss student success.

The New Media Lab speaks with Dr. Kris Bliss, Interim Associate Dean at MCC Red Mountain and Director of Support and Retention Services of the Children's Center, the Career Services department, and Student Life and Leadership at Southern & Dobson and Red Mountain.

Episode 71 features a discussion with Anna Zeemont as a part of The Big Rhetorical Podcast Emerging Scholar Series. Anna Zeemont is a PhD candidate in English at the City University of New York (CUNY) Graduate Center concentrating in Composition-Rhetoric and American Studies. She's currently a Dissertation Fellow at the Gittell Urban Studies Collective, a fellow with CUNY's New Media Lab, and a consultant at Baruch College's Writing Center. Anna'sresearch draws on queer-feminist decolonial and abolitionist frameworks to interrogate the politics and movement of literacy across educational institutions and urban geographies. Other interests include multimodal pedagogies and rhetorics “critical university studies” archival methodologies and science and technology studies.For more information on The Big Rhetorical Podcast visit www.thebigrhetoricalpodcast.weebly.com.

MCC President Dr. Lori Berquam visits with Dr. Eddie Webb in the New Media Lab.

The New Media Lab speaks with Dr. Steven Crawford, Director of the Maricopa Center for Learning and Innovation at the Maricopa County Community Colleges District.

Host Jeremy Cherny interviews Steve Moscarelli, Regional Sales Manager at Thales Cloud Security “I knew that the internet was going to be the future when I was in college. I had roommates working at the New Media Lab at MIT and they were involved in building a precursor to the internet for DARPA. I also saw very clearly that the internet was built with no security at all - which really propelled me into my career.” What are some of the things you read to stay on top of what's happening in the world of security? So I'd recommend that everybody pay close attention to Dark Reading. In many people's opinion, it is often considered the number one site for keeping up with the constantly changing threat landscape. There's the Phil Venables website, the Bruce Schneier website, Security Current, Security Weekly, Security Week, SANS, Brian Krebs’ website, the MIT Cybersecurity Review. If I was to rank these, I'd have to say, probably Dark Reading, krebsonsecurity, SANS, Security Current. And then there's a lot of specialties, there's Healthcare Information Security, there's Data Breach Today, Payment Security. There's a myriad of places that nobody has enough time to check - Threat Post. Cyber Scoop and HelpNet. However, I think most people look at Dark Reading as often as possible. You work with a lot of Fortune 500 companies. What do they do for security awareness training? They do try to trick their own employees sometimes. Having them open attachments or click on URLs from emails for them to learn from a safe source. They’re also certainly emphasizing multi-factor authentication and two factor authentication. At the end of the day, if you're doing anything financial, you want a phone call. I see people doing more things on Slack and on Teams, which is not going through the traditional mail filters and SMTP gateways. People are also shying away from email. People are getting more into channels that are not monitored as much with everybody working from home, which makes things now the Wild West. What do you see as the future of information security? We have to get away from passwords, and that's going to be very difficult to do. If you talk to some of the leaders out there, Bruce Schneier, and Winchmore, Tao and people at SANS like Lance Pfitzner, or perhaps Anton Tuvok I think that they all would like to find a way to get away from passwords. But that's a very, very difficult proposition. To do that third-party risk management is going to keep being a bigger and bigger thing. Every Tom, Dick and Harry is talking about the hack at SolarWinds right now. And SolarWinds is going to wake up a lot of companies to be very, very careful of their third party connections. It's obviously the way that a lot of companies are adversely impacted because they might not be paying attention as much as they should to who they're connected to. Like with the Target breach, that was their HVAC contractor. Starwood Marriott - they had the keys for their Oracle on the Oracle, they had the keys for VMware on their VMware. So the key for your VMware and the key for your Oracle are all on the same machine. So there were two people named in China that not only took the key for the VMware and the key for their Oracle, but they encrypted that data. So in the merger of Starwood and Marriott, there were situations where things fell through the cracks during a merger, and nobody was paying attention to the keys for their VMware and their Oracle. And, you know, obviously, with people going in an often haphazard manner to clouds, things happen, like at Capital One, I think most people know their s3 buckets were very leaky.

MCCCD Interim Chancellor Dr. Steven Gonzales visits the New Media Lab to discuss leadership. Hosted by Dr. Eddie Webb.

MCCCD Interim Chancellor Dr. Steven Gonzales visits the New Media Lab to discuss the future of the Maricopa County Community Colleges. Hosted by Dr. Eddie Webb.

Rob’s special guest Aaron Peterson. Connect with Hollywood Outsider, Remake This Movie Right, The Blacklist Exposed and Beyond Westworld on Facebook, Twitter, Instagram, Tumbler, and YouTube. Find our social media and directory links all in one place at linktr.ee/NewMediaLab Learn more, subscribe, or contact us at newmedialab.smgpods.com.   You can write to us at southgatesmallbusiness@gmail.com and let us know what you think. Please rate us and review the episode.  It really helps other people find us.  Thanks!     SUPPORT  SHOW BY SUPPORTING OUR SPONSORS Order our book Pod Life: Podcaster Stories orderpodlife.smgpods.com  When you shop at Amazon.com using this link, every dollar you spend supports our podcast network and doesn’t cost you a penny more. amazon.smgpods.com Hunt a Killer – Get 20% off on your first box with Coupon Code SOUTHGATE www.huntakiller.com Tweaked Audio Headphones – Get 30% off, Free Shipping, and a Lifetime Warranty with Coupon Code – SOUTHGATE www.tweakedaudio.com Support our the SMG Podcast Network on Patreon www.patreon.com/SouthgateMediaGroup   #podcast #business #marketing #socialmedia   Aaron Peterson S2E9 New Media Lab with Rob Southgate 00:00:09 - 00:12:36 Welcome let's again new media lab today's guest is award winning podcast or Aaron Peterson before we get the let me introduce myself I'm your host Robert Create something we started there weren't that many most film and Television podcasts are out there were very I don't know what the right word stoppage pretentious big plans for the future but we can't do it without some money flowing in here every month I share patriotic only content like errands answer to how he monetize deepall it has their pod catchers in there so they don't have to search for the show it's super convenient I'll put the Lincoln the show notes for you fingertips I've also include Lynch the various pod catchers that new media lab is on which makes subscribing to the show incredibly easy plus if you WANNA share it with other kissed just for the Patriots please go to Patriot dot com slash new media lab and choose your tier or click on it you can find the link to the new media lab Patriot page there as well at the patriotic page you can directly support dish oh at help keep us going we have there's too many of them at that point it cool news kind of redefine that and took it over so just kind of stepped away for a few years and then I realized in other words get into conversation with me either through email facebook twitter instagram patriotic or any place else you could find me the email for this show oh entry it's a great way to support the show and to help keep the lights on here at Southgate Media Group A show like this best when the audience and host or engaged with each other I swear they're not paying me to say this I just love this tool okay that's enough business let's get to Aaron Peterson's interview film mice dilemma film critic but I- host amount website for a long time where you did the typical film news and that sort of thing and we got away from that because it was just I mean really it was it was very harshly critical to almost every film that wasn't an art film and I really WanNA representation of film to lick tree that's L. I. N. K. E. R. Dot e slash new media lab to get all the links right at your southgate media group Dot com where you can find this as well as over a hundred other podcasts plus blogs videos and a lot more by that you know what the podcast thing was starting to be a big deal so what I did was got with some friends and decided to put together Erin can you describe your podcast sure the Hollywood outsiders upon I started many moons ago two thousand eleven I used to be a a show that focuses on movies and television called Hollywood outsider where we would look at it from more of a fans point of view nine all right now there's about a billion of them Oh is southgate small business at gmail.com send me your questions and comments and I promise I'll respond our networks website Nathan podcast related all these links will be on our linked trait once again that's L. I. N. K. T. R. DOT EE Slash New Media Lab follower nearest endeavour on twitter at Indy podcast project and be sure to use the hashtag support independent cast when posting your own shows or sharing dance you know you and I people like all kinds of movies not just certain kind blockbusters art films John Pieces whatever it is so that's what the podcast of two thousand eleven are you a celebrity no no is there anyone associated with the show that is close can you elaborate on the difference yeah absolutely I can elaborate a lot of what has taken a hit out of shows like my own kind of we have a topic every week that's different and we also have reviews of every kind of movie and we touched a little bit on news stuff it's a very it's a variety show there's a lot of stuff from that point so that would be two thousand I want to lay two thousand ten early two thousand eleven and Hollywood outsider started in July so originally got into my buddy Scott wanted to do a gaming podcast in called the the official thread podcast and he needed someone done to grow your audience at a tight we unfortunately many people don't hence the reason one of the reasons I'm doing this paper so what are three key things that you the sound pretentious myself just that just because you have a name doesn't mean that you have a good show and start this is a I want you to answer two ways when did you podcasting and wounded Hollywood outsiders start because they may be different answers Oh yeah they are and one in each episode if variety show does it make you sunny or share share a one hundred percent share I thought so win did you. That's the only reason do you think gaining audience today is the same as when you started no not even when you have too many guys that are just there's too many choices number one it's hard for people to find your show you thing has been word of mouth we introduce an interactive component to our show way back in the day which did a great was a great help was called what's this liberty like a co host or anything that is a celebrity no now we're all independent I don't have a zero desire to be a celebrity I just I do gas because I enjoy it and I got involved in it with him I respect and I started doing a little podcasting on his show and then eventually dispose off from that you know unlike I just took off prince and so it's just different there's too many shows too many celebrities too many people that I honestly don't think are very good podcasters and I don't mean that but I found far more interaction in the group I find groups much more beneficial facebook has really added a lot of algorithms that unless you have constant conversation in your pages nobody's even GonNa find it whereas groups I've I find a you get much better conversation and you get in and other podcasts are celebrities everybody wants their own show I mean everybody thinks they are celebrities and they decided they're going to have a podcast so oversaturation they did a ton of promotion facebook twitter that sort of thing word of mouth what was very high I'll be honest our biggest just more people that really WanNa talk about whatever your topic is what are three key social media practices that you either use or would recommend Qui ones most of them show up do their thing and don't really care to get better There are exceptions Deck Shepherd is one where he came in his show was not very good I didn't think Hashtag your posts so people can find Amisi be regular you know don't make sure you have knew that they would have a concentrated audience that might that are very similar to the Hollywood outsider so therefore those listeners would sample but he seems to have taken advice and criticism and applied it to make it a better podcast which I respect that at least he somebody who's a celebrity and taking it serious the celebrities are the like the the biggest thing because they they come in they get the big dollars behind him at the ad revenue they get the you know they walk to help him with the technical stuff because he he didn't understand it and he didn't know how to understand it so I'm I worked in it I've been in it so I understand the technical side of it as a team I really believe we we've done most of our success from word of mouth I haven't paid for anything you know we're in a very very competitive we're probably the because of apple you have to limit exactly how many descriptors you could even have about what your show is so unless you completely rebrand yourself it's hard for people to even find you media posting with social media feel like if you're not active every day at least several times a day people will forget about you and not only that but on facebook chemistry it's always been chemistry it's been whoever I'm doing a with the their passion for the topic and our chemistry moving basically pay a very short movie clip people write in and guess what the movie isn't it got a lot of interaction got people talking about the show they would share it on social media that sort of thing he's instagram a little bit but honestly it's I'm just don't know how to master it I'm not go with pictures what is the secret to your podcast success they dutiful schedule make sure it same time every week so people know when to look for things and encourage people to share your podcast like audio dramas or audio comedies they haven't really taken off to the level I think they're capable of we've heard a lot of great content fast now when you said make sure it's beautiful schedule are you talking just the podcast or do you have a strategy with a schedule for social competitive while next next to true crime next the true crime I think we're probably the most competitive podcast categories TV and film and we all over seven thousand likes or something like that which is good I mean it's not great it's not it's not towards scale or anything but it's pretty good over the last few years we're alive is a great example Wolverine for stitcher premium was a really good example. 00:12:36 - 00:12:49 There's I think that is a niche for hitting a home run before they'd even getting the chance to swing where the rest of us are kind of you know we've been fighting on the mound for a lot of years yeah I use a sports for then you added a group do you see a benefit to having groups as opposed to facebook pages while the page used to be really beneficial I think we're still in Youtube find his shows on your favorite podcast APP be at apple podcast Google podcast Stitcher spotify tune in iheartradio word of mouth is incredibly important it's how they grew their shop stick to a schedule interesting his thoughts on this how it's not just the podcast whatever be sure to subscribe and give excellent reviews to Erin spot tests Hollywood outsider remake this movie right the blacklist exposed and beyond westworld and while you're at it please subscribe New Media Lab with Robert Southgate wherever you listen to podcasts you can email the show at southgate small business at and sample at an did help quite a bit you mentioned you started your facebook group Like a year ago you had a facebook page before that social media and everything and hit projects that will drive interest to your main podcast I love that idea leading to explode on every episode I try to come away with three takeaways Erin had so many but I found three ideas that he kept  

Troy Heinritz – S2E8 New Media Lab with Rob Southgate       On this episode, Rob’s special guest Troy Heinritz from the award-winning The Blacklist Exposed and Beyond Westworld. Find Troy’s podcasts at goldenspiralmedia.com Connect with The Blacklist Exposed and Beyond Westworld on Facebook, Twitter, Instagram, Tumbler, and YouTube. Find our social media and directory links all in one place at linktr.ee/NewMediaLab Learn more, subscribe, or contact us at newmedialab.smgpods.com.   You can write to us at southgatesmallbusiness@gmail.com and let us know what you think. Please rate us and review the episode.  It really helps other people find us.  Thanks!     SUPPORT  SHOW BY SUPPORTING OUR SPONSORS Order our book Pod Life: Podcaster Stories orderpodlife.smgpods.com  When you shop at Amazon.com using this link, every dollar you spend supports our podcast network and doesn’t cost you a penny more. amazon.smgpods.com Hunt a Killer – Get 20% off on your first box with Coupon Code SOUTHGATE www.huntakiller.com Tweaked Audio Headphones – Get 30% off, Free Shipping, and a Lifetime Warranty with Coupon Code – SOUTHGATE www.tweakedaudio.com Support our the SMG Podcast Network on Patreon www.patreon.com/SouthgateMediaGroup   #podcast #business #marketing #socialmedia   00:10 - 19:45 Episode of New Media Lab Today we have our first guest the incomparable troy hybrids trae is not only a green podcast but a good friend welcome back to another it's something this week I discovered linked tree and a fallen in love with it with wintery I can now give you a single link that has everything aggregated for you it's a great way to support the show and help keep the lights on here at Southgate Media Group A show like this is best when the audience and host or engaged with each other show analysis of the TV show the blacklist from Sony Pictures Television airing on NBC in the states and we just have a lively conversation about I n. k. t. e. r. Dot e slash New Media Lab to get all the links at your fingertips in other words get in conversation with me either through email facebook twitter instagram Patriot you can leave notes on the various platforms Indie podcast when posting your own shows or sharing anything podcast related all these links will be at our link tree once again before we get to the interview let me introduce myself I am your host Robert South and I am so thrilled you decided to join me before we jump in Detroit Center Best Hi Troy Hinrichs from the blacklist exposed at the blacklist exposed dot com our podcast is a TV fan podcast that covers a post free. It's an incredible tool it's also where you can find the link to our patriotic page every month I share patron only content like like I want to tell you about an awesome tool I found every episode I feel like I'm going on forever listing the various ways to subscribe to or contact our show I've been called reds rhetoric and then people call in vote on those two segments when did you start podcasting be personally I started in twenty thirteen his answer to how we monetize his podcast just for the Patriots please go to Patriotdepot DOT com slash new media lab and choose your tears rose and more finely follow our newest indifferent twitter at Indy podcast project and be sure to use the HASHTAG super I'll see them any place that you can find me talk to me the email for this show is southgate small business at gmail.com send me your questions and comments and that's L. I. N. K. T. R. DOT EE slash new media lab they are not a sponsor it's just a tool I am super promise you I'll respond our networks website is southgate media group Dot com where you can find this as well as over a hundred other podcasts blogs video link in the show notes I won't need to put all those other links now one link doesn't all I cannot recommend this enough to you easy it's you from all our social media links to links to the various directories were on any other links that I wanNA share so go to link tree l. what happened that week we have some fan theories that we talked about during the course of the show and then we highlight the best two lines of advice that red gives during the course of the program and my family they think I'm a celebrity because I've been invited to go out to New York and Los Angeles and I've met celebrities that we would consider celebrity status somebody that as a quote unquote podcast I actually have a radio background broadcasting degree so I've done some on air radio for six years prior but in the podcasting spe specific clea was the summer of two thousand thirteen with a TV show fan podcast called under the Dome Radio for the under the Dome Television Show on CBS. Are you a celebrity with the podcast specifically not im- particular so we do have conversations with actors that are on the show so excited about and thank you could use okay that's enough business now let's get on with the interview hi Troy please describe your pod season five so there have been celebrities on our show but beyond that they don't have any relation to the podcast on a regular basis fans of the show who like to hear from Amir Arison who plays the character of Aram on the television show or the lead actress Meghan Boone I am not a celebrity depending on how you wanted to find celebrity so when I talk to my friends at work and around my church and around she plays Elizabeth keen on the show she's come on the podcast before back in season four we had interviews with James Spader you've heard of that guy he was like this eighties liberty by celebrity standards but I'm a celebrity in a smaller community around my local nece is there any celebrity associated with the blacklist podcast we star instill is a fantastic star in his own right in the TV series that he's done well we actually got to interview him for the one hundred episode that aired during it was easy to find your tribe because there were you know facebook and twitter we're still kind of trying to find social media back down on social media I've been around for about five years do you think gaining audience today is the same as when you started that's a really good question I think it's harder today to gain a into the community and just keep pulling people in through tweeting throughout the course of the episodes at that time on Monday night and Tuesday night and the Thursday night Friday night Louis loyal audience it takes a lot of work when we started the blacklist back in what was the fall of two thousand thirteen when the show started out people IRC Schatzer maybe posting comments on the actual blacklists webpage run by NBC specifically in so I think for that with US probably makes millions of dollars an hour of television and so from that perspective no I don't make a Crapton of money like they do so I am not but when you think about people that watch television in particular it's an older demographic so they're just trying to figure out how to use social media and get involved with it you're still trying to Suss to gain the same audience it was challenging we have a very large facebook group and we have a pretty good sized downloads for that specific show but it's not the same biggest thing that we did to grow our audience was twitter when there is lots of conversation happening about a particular television show in our case because that's our engagement with that audience so we have a lot of people but if I were to say put ads sponsor on a Westworld podcast I don't know if I would get the same version rate even though I have more listeners than it would on the blacklist podcast because the blacklist listeners are loyal to troy Aaron I and therefore more people so I think over time we've built up a loyal audience the hard part today is that if we had to go back and do that from square one which we did for our bread and butter we're live watching the show and as the show is airing we're tweeting along and we're tweeting at the main blacklist account from NBC we're tweeting with the writers you say hey go by this we probably better conversion rate with a smaller audience what are three key things you've done to grow your audience well number one the so what are three key social media practices you've done to grow audience the number one thing you can do on social media is when you starting a facebook group in particular and a twitter account and an instagram account right out of the gate it was easy for us to then Sir to reach people in order to pull them Ah podcast called beyond Westworld for HBO's Westworld we're actually the first westworld podcast in itunes and apple podcasts and we found that but it's not just us posting stuff out there it's US responding to stuff head a lady just today who said Hey I just started watching all the blacklist I've injured all the way through acres genre and then of course the second the second thing we did was actually reach out to people involved with the show specifically so we got a writer and then we also then started doing instagram pictures and video and audio grams through our instagram account that caught the attention of sation by doing that actually gets us to a point where people think than they tweet at us they're actually tweeting at the show and it's like hey you guys did a great job tonight AH blacklist room on twitter were tweeting at the guest star that's there that week as well as the rest of the actors and we're following the Hashtag so just being present in the conference has your tweeting enough that you're in the people to follow spotlight on twitter or people that are trending in this topic I think that's when you know you've really made it in that you start to build out a spreadsheet and then all of the people that you interact with you can figure out one or two personal things about them so that as you're going through normal conversation with them and then number three I think it's being responsive to the actual community members that we talk to on a regular basis we have our facebook group and our instagram and our twitter back to her and say hey don't worry we don't we don't miss listen to us either but it is kinda lonely after a while it so you can play along with them in the conversation and you get to know people we actually it actually done some spotlighting of the behind the scenes cast as well where we've had the makeup artist Dan Anthony Peppy we've had stunt coordinator on-court Hessler Dave Porter have a Guy Douglas in our group where he posts what we eat on Thursday nights before the show so even though the show has been off the air since May of two thousand eighteen and we'll be coming back artists and so we're promoting the artists that way we're extending the show were and then we have another segment where we do this thing called breads rhetoric whereas the two clips from start a conversation and have a conversation about that could be as simple as I visited you know pretty close to where you live on some trip before whatever and then what you do there in January of two thousand nine hundred ninety we still post are what are we eating on Thursdays Post and we all share recipes and get to know each other as people rather than just fans which is really fun few people you make a good point that you should have specific content for each platform you talk about twitter instagram facebook is there anything else radziwill post out those as an audio Graham and then people can follow the conversation to say hey did you like this what did you like about this one and we take a vote based on social media you can actually be like hey I remember your daughter was having a a baby was coming up grandbaby how'd that go what's so it gets the interaction rather than just heirs my latest episode go click the link because then you're driving interaction which is what social media is all about as being interacting with what's going on with that and then you can start to have a personal conversation personal relationship that makes a connection with them at a point where you don't have that with somebody say Tumbler we've been doing a lot with TV specifically because tumbler is a huge one for television podcast or television fan group specifically because they like to post their little log content as a tumbler post and then linking to our youtube video that we do it's not really a video but it's the the Oh John McCain camp he did a few interviews with us that lead to then getting Sony's attention which helped us in the PR game of getting the actual actors and actresses on the show and thanks but we haven't put out the guest yet but hopefully with listen board on Friday it'll be up there so when you get to that point where people think you are the shell so with that we're able to support our hearing impaired listeners by using youtube as well and building a community out there what would you say is the secret to your podcast success I think the biggest thing that made us successful with the blacklists expose was perseverance we want we do that good stuff our podcast can be playing in the background for them to listen to which is really cool we also use youtube and the reason why we use Youtube and I know people always are like should you put a podcast on US background from Youtube while they're doing work and stuff so why not have an audio only podcast on Youtube recently we use it specifically is that we actually have hearing impaired list community it's where we interact where we chat where we talk where we suss out theories and have long hundred two hundred comment thread discussions about a particular topic Daniel Nafta come on and he was our first interview from the show's perspective early in season three that interview let us to actually make friends with the creator of the show it was a show that probably was good enough to podcast about because there was this underlying mythology is here is not the Lisbeth Qian's father the album art with the Pike as playing in the background and we put that on Tumbler as well that whistle people as people perusing tumbler and looking at other blacklists who just won an award recently for his great work in television music so really really fun to just kind of work that angle for number two to and especially if there's no actual video with it because no one's going to listen to an audio thing on youtube there's a lot of people that just make playlists of music and have that play in the Jeff's obviously out the entire story sometimes and they have their long winded theories that they type out on on Tumbler and so we basically are repurposing our website television knew about us make sure that NBC the blacklist knew about us made sure that the writer's room knew about us because we wanted to feature ever the end of the day so there was this mystery there but what we really wanted to do is make sure that we figured out how we could make sure Sony pictures which instagram post actually gets better traction because then we'll know which one people like and we do that in twitter as a poll and facebook in our facebook group as a poll combine all of that up for some owners in our blacklist fandom and they had asked for a transcription of the show so that they can follow along because they can hear it but sometimes you know we stumble over words the topic is these days but we're geeks when it comes to following television and entertainment news and that sort of thing so people would probably say we're kind of behind the scenes is because we don't actually get to be on television well then it just turned out that we ended up becoming people on television because they invited us out to do a marriage good storytelling along with live reporting but it's weird because the medium itself tends to be on demand people and it was really really great to be entertainment weekly TV guide some Group from Canada and us that's pretty cool so what do you think is the next big thing in podcasting I think the next big thing in podcasting is really trying to figure out how we can kids are we have a weird midwestern accent since from the Chicago area in so with that we said okay well we'll put it up on youtube and the transcription gets about ninety five percent of it good saying social media is that you have to leverage the platforms for what their best designed for so in our case with facebook we're doing that as in particular but more importantly we want to highlight the people that don't get highlighted all that often we're we're kind of the what do you want to call us Geeks nerds I forget what the calm like how do we leverage podcasting to get the word out around you know here's things firefighters need help with here's things residents need help with single person that does something with the show in a way because we are first and foremost fans of the content creation space otherwise we wouldn't be doing podcasts back from filming one for season six out in Los Angeles and so for us perseverance is the big thing we kept trying we kept calling bothering we kept emailing season opening special that airs in I think it's like seventy countries now that get to see this this pre show if you will we did that for season four and we just recently radio or television you're literally becoming part of their lives and and the point where you can actually travel there and maybe even be part of the birth ceremony that we could be covering it live but we could also be covering it on demand but we should be using our voices for social justice and I think that's really the thing hand but there has to be a way that we can figure out how to make live an interesting thing so I wanna be able one it's all about interaction number two perseverance and number three look for ways to build podcasting ten do and we just need a bigger platform to get at it so if we could cover something that's big and live it makes more awareness for podcast we kept twittering and eventually someone said hey these guys actually a really good show let's go ahead and make them part of the family so much so that they invited us out for the one hundredth anniversary with each episode I tried to come away with three takeaways troy head so many yet I found three central ideas that he did keep coming back to number as you come out at a live event for example there's the the big California fire that's going on right now that's probably the biggest one in the state I do believe stitcher spotify tune in IHEART radio wherever and be sure to subscribe and give the blacklist exposed and beyond Westworld oh I think live converting it into the on demand and bridging that gap I think is the next big thing for us in order to get our voices out into the community quicker awareness I know all three of the basic I know that we've heard this kind of stuff before but here's  

It's the first episode of New Media Lab's spinoff - Creator's Lab.  Each week, Rob answers questions from Kevin Long and offers advice for how to have a successful podcast.  Good for newbies and seasoned podcasters alike!   Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!      Kevin's Twitter @TheSwamppit Facebook The Kevin Long Show Rob Southgate’s Twitter @RSouthgate Email  southgatesmallbusiness@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging Transcription 00:00:00 This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on. It wanna hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome to the new media lab, creators lamp island. It's a pretty good name for this. What we're gonna do is. I am going to over. The course of the next. I don't know ten weeks four weeks. We'll see how this last. I'm going to interview Kevin long from the Kevin law show. Hey, kevin. Hey, I actually have not interviewing Kevin what we're going to do with. It's a very horrible thing that we're going to do and I'm gonna put it on a regular free feed. And if it turns out that people are really into this and want to get a little bit more. We might do supplemental episodes that we put on the patriot only. But for now, let's give it away because let's face it people have questions and just to give a little background about you. And I'm sure I want you to jump in on this. Kevin. Kevin is part of our network. He's part of the Southgate media group network came to us what three years ago. 00:01:34 Yes. All right. And wanted to podcast, and boom is a podcast. And here's the deal. First of all, it's very niche the Kevin long show, and we'll get into what the niches in the second is a very specific group that were retargeting with it. And in the course of three years we've seen very tiny growth. Now, I believe that that growth is directly related to what Kevin is or isn't doing. And what I as a network had 'em doing or not doing. I think we can make this show grow. And I think the most important thing here is. Between us very often you and I right on Facebook. It'll be just a quick ask question. I'll give a quick answer boom or out. And then I thought you know, what I bet there are a lot of people that have show. That's three years old. That has you know, whatever let's say fifty listens and episode, and they really can't figure out why am I not up to five hundred or a thousand and they're going to be in the same boat. You are there are also people brand new to podcasting that can learn a hell of a lot before the three year Mark if we start talking about it now. Right. So Kevin I'm going to turn it over to you to get started. I want you to give background about the Tevin long show. What is it Harare? The Kevin long show is a weekly podcast that has to chose. I guess we'll call him shows on Monday. We talk about magic items and magic spells in dungeons and dragons and how you can use them. 00:03:17 In your game. And on Thursday. We have the main Kevin long show where we used to talk about a whole bunch of nerd stuff. But I decided that by original concept was dungeons and dragons, so we're going to go back to focusing on just dungeons and dragons and basically the love of the game. Okay. It's happening in the game as a whole things that like new creator contents for all the old editions one thing that I have coming down the pipeline is some dude in Utah compared what what's characters the Utah Jazz would be if they were in the indie game. So we're gonna look at that. And just dungeons and dragons in all the stuff that comes with it. So you're gonna very specifically talking about that as a property the other the other fitness out there. We have a few shows that I know you listen to there's a thing called actual play podcasts where they played a game. And then you hear your fly on the wall listening to it. And they walk you through it. That's not what you do. You're talking about dungeons and dragons as a fan, so almost like a fan podcast of Dan. And eventually with the original goal was to do an actual play podcast. We're just not there yet as as a show. Okay. Okay. So first of all, here's one thing. I'm going to say. What you just said when we started versus where we are. Now where we started throw it away. We're starting from right now. 00:04:58 Okay. The actual play thing. Let's let's make that part of your vision board. Yup. So right now we have magic Monday. And then we have the Kevin long show on Thursday. The the other thing the the actual play part of it is something that as a creator. We can say well, okay now, it's got legs. Now, we've got a lot of fans now we've got people that are really invested in this. And I want to do this actual play thing. I've got a cast for it. Great. We can either add that to this thread, we can give it its own thread, or that's the type of content that you say, this is my patriotic. Here's the Kevin long show patriot. This is what's going to be the fuel to help keep this going to pay for and what have you and you put your actual play show only on there. We're not there yet. Right. But that is definitely a goal that you want to put a pin. It. Okay. Now, everything you just said if I was starting to show. The very first thing. I would do what I'm going to kick you off with an assignment here real fast. Okay. Is you have already figured out your niche? Okay. What you need to do is figure out where that niche is. So tell me exactly what you're inches in niches deity phantom perfect. And you'd be surprised how many people ask a question like that. And they start talking about all sorts of what gigged of a nerd stuff and all this. Nope. Your niche is fans of DND, which there are a lot of it's a nice broad niche, but it is niche. 00:06:41 Okay. The name the Kevin long show doesn't tell us that. Okay. One thing that we need to do it will upfront. Here we go. We're going to get into assignments. When when you're launching a show. Let's see you're on Lipson. That's where I do all of our stuff from there are different fields that you have to fill in when you're launching the show one is your show description. Okay. So if I go to the Kevin long show right now, which I am going. Two. And I look at it shows settings. Here's what I have showed us corruption. Kevin is buddies discuss all things geeky that's old, and it's horrible. That's not telling us anything to what I need you to do this week is write me a paragraph. Do an elevator pitch about what the Kevin long show is really niche it down. We know that it's fandom for DND. I want it to say that Kevin talks about his phantom for dungeons and dragons and do it in the third person because reading it is not you or is not talking to you. So it's in the third person and give it a good like four or five sentences that really tell the audience. This is what my show is. Here's what we do. Okay. And then from a technical standpoint the last part of it is to give a good setup. Oh, and we can add this later. I'm more concerned about getting that first part. 00:08:14 Right. But we can add like a weekly podcast, though, podcast drops on Tuesdays, or whatever it is that the more information you can give to the audience the better off you are. But in the beginning getting that description right is key. When you when you go down, and you look at things like tags and keywords, I have things like table top nerd geek, dungeons and dragons, it's all in their guess what? Those don't do very much. I know people get very hung up on that in your feed for like Lipson. It turns out I tunes doesn't use those tags. Okay. So really where you want it to get those words is up in your show description. Okay. But it's got to be natural. I know that seems hard. But it's got to be natural. It's a show about dungeons and dragons, guess what we have keywords. Right. All right. Another thing that we did. Right. From the beginning is we call Kevin long show podcast as opposed to buck Kevin long show as soon as you put in front of it, you now are competing with every other show out there that has the word thaw. Yeah, I heard that last week on new media lab. Yeah. Yeah. Dave Jackson talked about it. So that is something we did very well from the beginning, we called it. The cabinet. We call it. Kevin long show. Even though it is when you say it, it's duck Kevin long show. 00:09:37 That's fine. But we gotta fix that show. Description the keywords, I'm not gonna worry about. Okay. From a back end thing. Now, this is something you don't deal with. But they're all these different things. I can do this is where I'm at fault for you where I can start filling in these fields on Lipson, for example. Is there a Kevin long show Facebook page? There is great. I don't have that in here. Is there a Twitter handle not for the Kevin long show? No. But you have one four swamp. It right. Yeah. That would go in here. Okay. If you have your own own Lincoln, we can put that on we need to put your I tunes your tune in your Stitcher your Google, play Google podcast address Spotify. And if you have a YouTube channel, I need that address. Okay. So I will send you a list. This is this is more. I don't expect you to write it down right now. But all those things can go and Lipson, and it will push your show to all those platforms. Okay. Cool. Now, we're gonna go to another part in here. And then we'll get to our other assignment. Now, this is one that doesn't matter so much for itunes, but for some of the other directories, it matters heck of a lot. Okay. When we post a show it says title. Okay, titles should not be an episode number. It shouldn't say like episode forty two. You should always have a name. 00:11:04 Okay. Now Magid bundy's I always start with magic Mondays. And then colon and whatever the name is the Kevin long show. You should just have a name something that ties in tells the audience what this show is. Okay. So for example, if it was this show, I would say something like like. Bins and and tags. What's it about something? Like that. That tells the audience what we talked about. Now, here's the other one that I need this attached to your assignment underneath title. It says subtitle. This is the thing that I tunes doesn't care about other directories do. Okay. I need a quick few words that say what this is. So at the top it says, you know, dies dungeons and monsters. That's the name of this week's episode. Let's say the subtitle remains the same on every episode at it should be something like like other dumping. We had Kevin and his buddies discuss all things geeky. That's it. There's your subtitle. But that's not the one we're gonna use. Right. So think about something like that. And then give me a good solid show description. That's like an elevator pitch. Okay. Now, we're not going to do show notes this week. I will have a spoiler. You a pretty good job on the show notes. Ex- except for one thing, which we will get to unin other episode. You got enough on your plate. But you don't man I got one more thing for you to do. So this week I want you to to since you're thinking about your niche. 00:12:45 You're thinking about what keywords you want in there in that description? I want you to do me a favor. To favors look at that. Adding to it already. I want you to go to a website called hash tag, affi- me K K. I'll put it in the show notes for this show. I know sometimes when I tell people that they're like, oh, you got to pay for it. You don't have to pay for it. There's a free version of it. Go into the website type in in the search bar DND or dungeons and dragons or tabletop scroll down, and it will show you what other words associate with that that are big keywords K. So you may be surprised you may type in dungeons and dragons when you go down, and you look it may say tabletop, and then it may say nerd, est, and you go why would it say that? I don't care right down the ones that make sense the big ones. Okay. Here's what we're going to do with it. We're going to do one thing. We're gonna put it in the tag the tags and keywords on the show, which I told you don't matter, but we're gonna put them there. We're also going to keep that list around. So when you're writing your show notes those words keep popping up. And then here's the other thing. And this is this is the one that you're going to get beat up real good on as everybody does in a future episode. We're going to do specifically different social media tactics. At if you have those those keywords already pulled aside, you know, the hashtags that associate it's gonna make it so much easier when we get to Instagram or when we when we niche down on Twitter. 00:14:28 But for now just gathering list, and this goes for everybody. If you have a show if you have a subject out there take that subject. We do a show called about orange is the new black. We type in orange is the new black. What are the names that come up or the things that come up? I'll tell you one that comes up is net. Flicks. I'll tell you another one that comes up is crazy is a character on the show. Okay. Things that I would think would come up like the name of the author almost non-existent interesting. Right. A little I I would think if I was guessing atom that would be in there. But when you hashtag affi- me, you can see there's just no activity on that name unless that name hits the news. And then you could add it in your show notes. Okay. So your first assignment give me a really solid show description that really tells the audience what your show is. Go to hashtag affi- me starts researching hashtags now, I'll give you another clue as a way to do that. Go to Instagram you have Instagram. I do. Okay. I'm sure you follow people that do kind of what you do. Yeah. Like, a big big names. Like, let's say geek and sundry, right? Yeah. Okay. So go to their Instagram and steal a bunch of their hashtags. Okay. Write them down. What you'll notice is. There are some that are like oh this week. They talked about. 00:15:49 I don't know sushi go because that's what they were doing this week. Well, you don't need that hashtag because you're talking about sushi go, right, but the rest of their tags if they could fit seventeen tags in there. They're gonna take like four and make him about this week's episode of the other seventeen are going to be the Sarah fifteen or whatever it is. I did the math wrong thirteen are going to be the same every week. They're going to be tabletop DND dungeons and dragons dungeons and dragons like it's going to be the same every time. Right. So get that big old list. I mean, I don't care if you come back, and you're like, I got forty ash tags off at my niche, great, let's play with that. Okay. So all right, Kevin. I'm giving you assignments we've kind of talked about these are these are basics for for new people. These are things you want to do before you launch for somebody like you. These are things we can do to tighten this up, and I'm going to fix those settings and get you. So you're across all those different platforms. Even though you are I want to make sure they're fed through Lipson. Okay. All right. So that's going to be this week week one. Last thing. What questions do you have is there something I can answer this week or that we can plant for next week? So this week's question is is it important to be on other channels like Pandora or Spotify or as a podcast. 00:17:10 Okay. Just being on itunes. That's a great question. Okay. So first of all there's a couple of different schools of thought on this. And then I'll tell you what I think I have heard people say, Nope. I do it exclusively on ITN's. I've also heard people say no go to everything you can. I've heard people say YouTube is worthless. Why would you put it on YouTube? I've heard people that are like, you know, I'm Ernie on soundcloud. That's the way to go. All right. Let me let me clarify my thinking on it. I think you should be everywhere. You can be. Soundcloud is kind of worthless. From for for me, we we actually used to put all of our shows on their ended amounted to a few listens. If it was a thousand a month across the whole network to me, that's that's a win. But then I noticed they weren't quality. What I was getting was people that were putting their own music on. They would say, hey, man. I just listened to your track. Can you listen to mine and give it a like it's like getting a lot of these messages? But they're not listening to my shows. Right. That's not worth it to me. So I don't I don't mess around. With sounds cloud. I do let things push to it sometimes. But that's just in case. Somebody happens to see it. It's like throwing a line in in the ocean knows the other part of it, though is I do believe you should be on every district distribution channel, you can be unless you have an exclusive deal with Stitcher or Spotify. You should be everywhere. Because here's the deal. A lot of people are I tunes listeners. 00:18:44 Right. So I tuned. Is I remember hearing something like eighty five percent of the downloads, come from itunes. That's in America. They don't have I tunes in Europe coming off all of Europe, bad move. They speak English use speak English. You should have your shows there. So now, it makes sense to be on Google. It also makes sense because they do use that for the Android devices there. But it also makes even more sense to also be on Spotify because both apple and Android users use Spotify. Okay. It makes sense to be on Pandora, even though. It's a new thing that's happening. And it's a little tricky getting on it makes sense because there are people. My mom listens through Pandora all the time. And she said, oh, I wish your podcast were here. People go where they are comfortable, right? And I'm one that uses Stitcher all the time. But you know, what truth be told our Stitcher numbers are terrible for our network. They're terrible. But I listened to everything unstitched. So I go, I don't I don't understand. But I'm gonna make sure we're there because if there are a hundred people that listen to Stitcher with that's one hundred people that are now getting your content, right? So yes, you wanna be everywhere you can be. And I also think you wanna push it to YouTube. If you know, the best thing is creating original video for you too. But. You know, what through what what we do is? We have it set up. So that our shows push automatically to YouTube. And that way if you have somebody who is peering paired, they can watch on YouTube, and they can put close captions on lice. And is that a huge percentage? Maybe maybe not. 00:20:32 But. The the first time somebody walks up to you and says, I'm a huge fan of your show. I'm so glad you have it on YouTube because I can read it you're going to go. Oh my God. Everything I do needs to go on YouTube. Right. So I do think you wanna push it everywhere. Now with that come something. That's we're going to explore in this show. You have to treat them all properly as well. Right. So like with YouTube, if we're just pushing it there, and there's no image. Guess what? It just says the Kevin long show, and it's not crap properly not doing any good. So if we can create either original artwork or have the show logo sized properly. So it pushes to you too. Great. And we'll we'll address sizes and artwork. And what I think of all that on a future episode. But did I answer it pretty well for your Kevin? You did. Thank you so much. All right. So, you know, your assignment let's hear it description that is above average. And hashtags specific to my show rock on. I also need that the. Yeah, the hashtags, and then I also need the subtitle. Right. And that's it. And then next week. I want to hear those we'll plug them into your show isn't going to make a difference. Immediately know will it overtime. I do believe it will. But we'll we'll address new stuff that will just start adding to this going forward. In fact, I'm gonna plant this right now, I think next week we should talk about a little some social media tactics that might have an impact immediately. So we can look and see. Hey, did your did your listens increased by ten twenty fifty one hundred percent? 00:22:17 All right. All right. Well, that's it. Thank you. Kevin. I will talk to you next week. And why don't you give your social media real quickly? So you can find us on Facebook. Just search the Kevin long show were also on itunes and anywhere else. You get your podcasting from. And you can Email us at the Kevin long show at gmaiLcom cool. And how about a how about Twitter do you have a Twitter? We do. We are at the swamp pit see. I knew you had that because I asked earlier so excellent. Yeah. Get in communication that is also a key. Communicate with your audience and your audience can help you by communicating with you. Sure. Sure. Thank you so much. So that's it for our satellite edition of new media lab, creators lab, and we will be back every Tuesday. I believe going through the nuts and bolts and answering questions starting with Kevin. Eventually we're going to make us so successful you won't need me. And we'll have to get somebody else. And yeah, I excited to see how this journey goes. And if you are listening one thing you could do to help out is give Kevin some ratings and reviews, check out his show wherever you get your podcast. Follow him on Facebook, follow him on social media. And Kevin you when you see those up follow 'em back. All right. All right. That's it. Sure. To listen to new media lab prime the main show which will air on Thursday, and our guest for week two is Brent hand from his Syria. Fifty one you do not want to miss. This one follows on Facebook just look up new media lab, you can follow me on Twitter at our Southgate. You can also find me on Instagram under rob Southgate. Or if you want to drop me an Email ask a question, we will address it on this show will address it on prime. 00:24:12 Send me an Email at Southgate small business at mail dot com. At south media that gmaiLcom and you can also find us on our website, which is south gate media group dot com.

Ricky Diaz – S1E16 New Media Lab with Rob Southgate       On this episode, Rob’s special guest is Ricky Diaz, host of the Primatech Files Podcast and blogger for TVBinges.com.  Rob and Ricky discuss strategies for getting guests, launching a successful podcast, and insights into his social media strategy. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Ricky's Twitter @rickyjdiaz / Podcast @PrimatechFiles Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/SouthgateMediaGroup Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging Transcription 00:00:00 In this episode of new media lab is brought to you by tweaked audio to get awesome headphones. Go to tweet dot co dot com and use the coupon code Southgate to get thirty percent off free shipping and a lifetime warranty or you can get through the link on our website Southgate media group dot com. Welcome to the new media lab. I am your host rob Southgate day. Very special s I have Ricky the as he is a podcast from our network. And he does the private tech by which is a show all about the show heroes. It's been really successful for us. He gives us a lot of insights into his social media strategy and kind of how that show organically grew into being such a large force. So here he is Ricky as Ricky thank you so much for joining me here in the new media lab, this has been a long time coming man, I I I was really excited to see that we could line this up for those that don't know Ricky Ricky is in the UK, I'm in the United States, and we've got some time differences there, and we're both super busy. So getting you on here. This is literally the first time we've spoken to definitely I just wanna say. Before we get into this just wanna say, thank you. Rub. Putting up with me, and my OCD, and how particular I can be. I know it's what me a while to Lilith to get used to it. So I'm glad that you know, it's been clear sailing with you as well. So yeah. 00:01:44 Oh my gosh. You're OCD doesn't bother me at all. In fact, I feel so blessed to have you here. A Martin I talk about that all the time. And that's another funny thing before you started doing prime attack. Ricky does the private files for the Southgate media group and four you started doing prime attack files, which is what we're here to talk about. You you were working for TV benches show ratings TV, which were partnered with and it's funny because we were talking online, but you were like the only one from there that I didn't know at I kept getting these notices from Ricky like loves TV McHugh loves movies and Katina's, and I'm going who is this. How how does he not hitting my radar this? And then one day Lilith sent me a note said Ricky, and I are doing the show, and I was like how do you Lilith, and I guess we just hired Ricky. So I it's great. But I think it was a long time coming for this to happen. Definitely. So Ricky tell us a little about yourself before we get into prime tech vials. What's your background? You're a new media person. That's for sure. So let's hear it. So yeah. Basically, I work in post production over here in the UK a kind of been doing it for a couple of years now. But most of my stuff comes from. Well, the the beginning of the story is by see I went away on cruise ships for a couple of years, and I I didn't watch TV. And when I go back, I just ended up binge-watching loss stuff and found the joys of Twitter from Twitter, I met Kyle, and blah, and then it will kind of started from the like I'd start joining up with them to from. We love we love TV more to show ratings to TV binges. And then fruit Kyle is where I met kind of Lilith, and that's where primates at clause came from now premature files, but I don't want to get into that too much yet. Because I want to talk about what you do a little bit proprietary files is about heroes. Are you a huge heroes fan is that why that niche attracted you, or did you just see it as an opportunity? 00:03:53 Oh, no. I've always been like a really big here. I was found. It was one of the TV shows. I used to love is a I'd say a teenager. But. Yeah, it was it was one of the shows that I I re-. Really got into inside light checking back on the mythology because there was so much extra content. The heroes. It wasn't just the TV program. There was like comic books that was like online games. They had a. Oh, jeez. And I was checking all of the out, and then when it ended I was working on all PG boards, and like all my knowledge from heroes came from that all PG Boyd because I was trying to make you as canon as possible while diverging at the same time, and I was on that site for a good couple of years. Then that was it here. A kind of left there to go traveling than when I came back started working for Kyle, and blah, and then heroes reborn came out. And I was like if there was one show I wanna pug cost about it's going to be here rose so reached out to Lilith and the rest is history. Yeah. The rest is will the reason that I wanted to have you on number one. I wanted to talk to you about your social media strategy. I wanna talk about you know, how you've done some of this stuff. For the listener the reason that I specifically wanted to talk to Ricky is with prime attack files, which from a from a standpoint of TV shows is pretty niche. We think about it heroes. Reborn was how many episodes dozen. 00:05:20 Yeah. Thirteen episode series. That's that's bringing back a series. That's years old that only lasted what three or four seasons full. And and with all that behind it. You have so far put together a hundred sixty four episodes or actually more in the in the can here and your your numbers from a download perspective are like quadruple, our highest show was the is the niche isn't it in it is niche? Yeah, definitely heroes was always kind of like a big. It was one of those shows that came about just a run round about the the good the sweet spot of TV in the second. And I think they called it the second viewing experience so like Twitter, and I think they had like little things that you could watch in the commercial break. So that kind of stuff, and it was one of the first TV programs. I remember I think lost was big on it as well. But that was the whole mythology behind it that you kind of have to look if you were really big fan online, and they kept to the little people that way, and they kind of stayed. And so I think the online heroes fandom is as is as much as sometimes it infuriates may it's one of the most passionate fan bases. There is whether they like it or not so yeah. Yeah. Well, it's to me. It's just fascinating. And you mentioned lost lost his actually when I've talked to other other podcasters to pop culture stuff lost his touchstone where the the two that come up every time the say, the reason I started podcasting was fixation on loss in a fixation on X files. Then I really think you've hit on something. I think there's a fixation on heroes. 00:07:05 Does that most people don't put at the top of their mind? But as soon as you said, I wanna do prime attack files, I'm going to be talking heroes somebody who hadn't myself who hadn't thought about heroes in awhile got really excited and started thinking, oh my gosh. I used to read all this stuff. And I hope the comics are good. I got like right back to it. The ironic thing is I didn't watch a single episode of heroes reborn podcast. So that's right now that was intended to be a thirteen week series. And they'd they said that from the beginning. But have you heard any rumblings are they bringing it back? No. I don't think at the moment when it when it was a when it finished its run. It was it's it's a very click by thing to say about the show has been canceled. But they always said that it was going to be a, well, it just depends on your point of view. Like, Tim crane has always said it was going to be a one and done. But you know, if it was more kind of a need for it. That there was a possibility of it coming back, and it didn't do too well in the writing. So a lot of people would said, oh, well, you know, that's what they would say. If it if it was going to come back. It would have come back. But obviously because it's it's been canceled. But on show. 00:08:20 I don't necessarily buy that with this. I think that that this series was meant to be a chapter and this series seems like something that has a joy, call it a second life it. Yes. It can live in other formats kinda like Buffy has gone onto live comics. And yeah, those comments are popular, you know, I think this is the same type of thing. So I I don't know how much I buy that is click beta or really that was just kind of wear their head was at and Tim kring. Thanks. I have other projects I can do this. I think it's just one of those things that like he had the time. And he had the story that he wanted to tell and he wanted to finish the story, and they will give him this opportunity. He took it. And now it's just a case of waiting a couple of years, hopefully, not five for him to think of another story. We told to quite a few of the riot is one of the riot is is really quite friendly with us. And he's told us that you know, they they do have a plan for a second season of heroes. They they would include it review. Because that's a separate chapter. They would call it something else. But they actually have an idea, and it will be something completely different from what we've seen, and that's all I could get out of him because he didn't want to tell me anything else. 00:09:33 I don't wanna push you away. Right. Right. So you've been really successful with the podcast. I n you also are a blogger, right? Yes. So do you do any blogging related to the prime attack files? Or is it literally just the show notes that you deal with? Oh, no. When when heroes reborn came out. I was doing the TV binges. I was doing a a five things recap on the episode and stuff lead to look out for in like kind of stuff that you could that that was being launched in future episodes when you so lucky enough to get a free game. So yeah, we we got a couple of days before he got released to the general public, and it took me like three days to complete or my ipad, and I had to complete because I had to get it out before before the general release. So yeah, we got very lucky in some respects. Like, there was a magazine that came out a managed to speak to one of the senior says on it because it was. Coming out that that much over here in England or I couldn't find any ended up sending me free copies. We go very lucky with some of the stuff. But you know, you have to take those opportunities while you can get it. No this. This is part one of the strategy that I wanna talk about you did get a lot of attention. You guys ended up on TV Canadian. What was it entertainment tight? 00:10:55 Yeah. You ended up getting some great interviews. You got some as you said some early release stuff. How did you go about doing that? And this is we're gonna framework in TV, but anybody listening. I mean, whatever your show is about whatever your blog is about their YouTube channels about you've got a subject, you're working. So you can take these ideas and kind of go out how did you attract that attention? Well, it was my my stuff was done through Twitter. I know there's loads em. You know, we've got all this. Social media's we've got like, the we go Facebook tumbler klama, but most of it was from Twitter and most of every all of our content stems from Twitter, and then the rest kind of was just placed on the other four on the other social media platforms. We manage to get followed by quite a couple of big heroes. Reborn. Kind of official site says the heroes universe which was very big. And we even go followed by the heroes official account. One of the biggest things that kind of was. Aw, was all the Lynch pin of everything was a Facebook group on Facebook cooled heroes fans unite unites and one of the admins of that when heroes was first about they were doing a lot of the stuff that we were doing they're covering everything from heroes. And I guess they took a liking to us and they helped us out with a low of interviews. And we got a like it was interviews from heroes prime. So. 00:12:32 Oh, the original stuff. But then she managed to gals quite a low of of the heroes. Reborn people. And from that that kind of from getting the interviews with like hit Tim crane was a really big one. Who's the creator of the show? Yeah. Then I think each one to get from that that's where everything kind of stemmed from and we were able to get the executive producer on the executive producer was able to put us in touch with a costing. And we live was really big on talking to one of the causing agents. And then you know, he was able and then we got a couple of the riots to follow us, and they quite like they like to a law, and you know, we've interviewed a couple of them a couple of times. So yeah, it was just really a lot of being in the right places at the right time. The Facebook group also got us on sir AT Canada, because I was put in the episodes on the Facebook group as well as mice live things. And the guy the producer from anti candidate sore and said, I'd love the toll ta and. That's where that came stems from while you actually had there was a lot more than just being in the right place at the right time in just said, I I I have a couple of questions. This is one of those episodes. I'm gonna have to go back and take notes, and then we listen again and take notes again, I have a feeling so so you you get in with this group this Facebook group, and they're connecting you how does that go and how how does all of this go because I know personally like we interviewed Doug Jones. And that was a big interview for me. I'm a big fan. And I don't do a lot of those types of interviews. Just because I just don't, but this was one I I wanted to grab and the way that happened was I tweeted something I tagged him in it just because it was relevant to him. He wrote back and said all thank you so much. I said is there any way I could possibly interview you he gave me his PR person. And we set it up is that the route you've had to go or is it been more? 00:14:32 For they've contacted you and said, I love to be on or have you seen their name pop up and you've written back and said, hey, can we make this happen? What what's out different ways? The Tim Tim kring in view was sell through the puzzle on the heroes. Reborn. A Facebook group. And she goes a lot of other interviews with people from heroes the original series, but a lot of the heroes prime a a love the heroes. Reborn interviews with Don initially three tweeting. I basically would sell the notification. So as soon as they tweeted anyone from the show, whether it be cost crew, right? As I wanted to speak to everyone about their opinion on the show. As soon as they tweeted, I would get a notification. I would tweet them directly straight that sometimes. But look, I run a hero's re heroes reborn pub costs would you have time to to for an interview. And, you know, some people got back to us like eve hollow pretty much as soon as she got the Email got the tweets she said, yes. And just told it's a follow us in. Then we arrange the time for that. The same thing happened with quite love them. Like crazy. One of the riot was exactly the same. But I think that crazy also had kind of heard of us through the I don't know if they blowing smoke into, but, you know, Zachary was like, we listen to you guys in the writers room, and I think that helps us out a little bit. But you know, again, I don't know if he was just being very nice. But yeah, a lot of the white is kind of go in with talking to us about it. And we're going to kind of try and do more stuff with that. Because. 00:16:13 Heroes reborn. The DVD came out and the like some of the extras were not very good. So we which wine to do a commentary with the rights and us all what a great idea. That's the idea. We've already talked to one guy we've already told the two of them. And they said they're up for it is just about trying to find time. So yeah, now, you said something in there again that I wanna I wanna go back to and this is something that I've I've gleamed we've had by the way people that listen to this show. We've had Lilith on as guest and the next person minute bring up his Troy Heinrich who was the first or second cast. I think Lilith might have been one. And he was number two. Troy does a blacklist podcast that has been nominated in has done. Really? Well, and in what you just said it reminded me of Troy because they have had the same type of experience with the writers room blacklist. And I think that might be a key. If you're doing TV more if. You're doing film or any type of subject you find out. What that what that step is? And maybe re tweet to that group. I know I'm sure heroes probably has a hero's writer's room Twitter account. Correct on doesn't oh. So basically when a soon as heroes. They started announcing everything for heroes. Reborn live from the the costs. I pretty much was on IMDB every other day looking at and seen who was Ryan episodes. I will try and find the Mansueto I made a comprehensive list of pretty much everyone who was on the show. Whether it be like, a recurring carrots, a couch who's on unit for one or two episodes, who I really liked the main cost the riot is some of the the makeup all is the musicians, everyone I made a comprehensive list on my on the primates at falls twits. And everyday I would search through that see what they were talking about. And I would have them. No fly like, it would notify soon as I tweet it. So I will straight away just being able to say would you have time for an interview talk about your time on heroes? And you know, a lot of the kind of not we got quite a few of the secondary carrots is. And I appreciate that so much because some of them were some of my favorite characters. 00:18:32 And the rise really helped us out as well. I think so. Yeah. So yeah, I think that there's a lot there to unpack in it. Don't just go for the prime people you want to try to build those relationships in. They opened the doors to other things. Yeah. Now, we keep talking about Twitter. And we keep talking about that at one point. I ask you what your strategy was because you were getting a lot of attention. Your response back to me was I don't have any you said, I have OCD. I just do this a lot. And then he and it's funny because you don't know this. But on my end, I was trying to figure out why it was blowing up so much. So I started trying to analyze all the little pieces at one thing. I did was I took four days of tweets, and I wrote down when you tweeted, and what you tweeted, and that was when I ask you about your strategy. And when you said, you didn't have one I found it really interesting because you naturally did a couple of things one was you did almost. You were almost right on for the eighty twenty rule. Twenty percent original tweets eighty percent, retweets. I mean, you were almost spot on with that in that for day. Mark. You also didn't have I tweeted three. And then I tweeted at five I it was just kind of throughout the day. There wasn't a rhyme or reason to it. But I did see a consistency. And it seemed like it could be unobtrusive. Now, if you're working from lis-, I'm sure that makes it really easy to the re tweeting thing because we're getting those notifications, right? 00:20:05 So it was just to me. It was really telling that it wasn't so much about the strategy as much as it was about the consistency of just doing it. And being cognizant of who is involved with the show. Well, it it will kind of started with the kind of pre heroes reborn because as soon as we found out the show was coming on mainland. Start thinking about how we can incorporate people into it because you need an audience. Some we didn't know, you know, this show had been off the F like five years. So we had to try and bring them back into it. So the first thing we did was we're going to do a weekly live tweet, and we're going to rewatch the episodes, and then directly off towards me, and let us we're gonna do those episodes as appalled cost separately. And that's how we started. We started off with really small numbers because we only had a few people who joining in. But we kept those loyal fans, and they came with us the whole way through and that's kind of where it started. So what would happen was? It was basically I I would have a routine. What I would do. I would wake up first thing in the morning, maybe about an hour and a half before I actually had to leave the house, and I would go through Twitter, and I go through the heroes hashtag, and I would respond to everyone, and I would re tweet anything that was good. I did the same with the heroes reborn. And that would be like a good forty five minutes of my first thing in the morning, and then maybe about lunchtime. I do exactly the same thing. But because obviously, you know of the time difference it would show up a different time in America. Like, it would be like the middle of the night. But it was something that people who would follow us would be able to look through when they go up. And I would always make sure it was the last thing that I did. So I was doing like that three times a day. I was doing like I was going to the hash tides of anything that was relevant for heroes or anything that I could join make relevant to hero. So like if there was national sibling diode put as many siblings in heroes. 00:22:05 As I could in a tweet. And I would sweep the out. We got really lucky that an eclipse happens in the right? Good timing. Yes. So we just like that was old day of may trying to find time of checking heroes and tweeting everyone re tweeting and as soon as someone responded, I would follow them hoping for them to follow me back in the you know, we kind of build up an audience that way. And then you tell them like, oh, we do a weekly rewatch. If you want to join us for a live tweet and anytime someone would join us for the live tweet. We would shout them out on the on the episode. And as soon as the episode went out, we would sweep them saying you got show on the episode. Make sure you listen, and that kind of stuff, and we it like everything from heroes reborn kind of followed that same pattern. We would also people for feedback. And no matter what feedback they gave we would read out. And then we would sweep them. When the episode came out we use tweeted to a couple of the because. Anytime someone from the heroes. Reborn costs tweeted out. So we we tweet at them. And they tweeted back, then I was like, okay. They're on the list. And I would have a list on my notes on my iphone of people. We would sweet every time a new episode came out. So we'd always always tweet out the same bunch of people. And if Austra while you know, I figured out that they were getting annoyed with I'd take them off. And I'd only do it if it was relevant to them. Obviously if we were bad mouthing people, we will take them off. 00:23:34 Right. But yeah, it it just kind of became a routine of stuff that I was doing and that was it. Yeah. Interesting. Now, you mentioned other social media, you mentioned, I mean, you've got clamor you've got tumbler Facebook. Now, you said that you basically create the content that you're gonna use to push out from Twitter. Just push it to those things. Do you do any type of strategy for those other formats, or is it really just you push it from here? And it goes where it goes literally by if new trailer came out, I would watch the trailer, and I would screen show any news scenes, and I would make like a an analysis of it for twit. So like something for one hundred like the characters that we needed. And then I would do exactly the same thing with that on the Facebook and on the tumbler, but I would elongate it because you you've got more more words to play them. Okay. All right. Just depends. That's important. So you're not taking your tweet and just pushing it to Facebook tomorrow. No, I'm your. Okay. All right. Just depends. Zuni Ted putting it there. But adding a little bit changing it slight. Yes. That is important Ricky. So an idea I'm really high on right now that I'm trying to develop for us NAN when I say us, I mean, we have eight shows in this network. It's going to be a hundred by by Christmas. And I can't obviously handle all of those you see how hard it is to handle one. 00:24:57 Yeah. So I'm actually writing like a playbook for everybody. And we talk about it on here. I'm kind of sharing it as we explore this. But a big thing that I'm high on right now is this idea of you create something so you take an episode of prime attack files, and it we pretty much do what you do you you find different ways of of sending out there. But my my big thought right now is how do you create multiple pieces of content off of that one piece of content that you can use for social media? So what I mean is you mentioned your top five list, you mentioned clamours. So you make you. You make five clamours off the episode, you make sure you send those out you make sure that you have screen caps in your tweet. Some of that stuff out you make sure that you have a blog post if you can or whatever. So it's not just the one piece of content getting pushed out there. Doing that. It sounds like you're naturally kind of doing that. I'm trying to develop a strategy little bit more. So it's a little easier for people to grip onto my question is how much do you push that one piece? So let's say you make your blog post your top five. Okay. You tweeted out when you're done. You put it on Facebook. You obviously stagger. That correct. Yeah. How often do we know? Don't stagger. It pretty much if I create like something for Twitter. I would once I finished with I pretty much put it onto Facebook in some blow. Just right. 00:26:23 Yeah. Yes. Our this. Yes. Yeah. Go ahead. No. The only reason I do that is because I I've got everything in my hand there, and I can do it straight away. Snow because I could push out like a time. But I feel like if I'm going to be doing something on Twitter. I'm wise, we'll do on the other two because people might not be looking at the Twitter at that time. They might be looking at the Facebook or they might be looking at tumbler. So I to me that's how I do it. And most of my stuff is pushed out through is done on Twitter. No pushed out, and it's repeated on on that shirt ends the rest, I kind of one and done it. Okay. That makes sense. And when you do this on Twitter. So let's say you take your top five list. How often are you tweeting out that tweet about the top five list, not the other content? We're talking about we're let's say claim it. Let's say you make a clamor, and you send it out once in. It's out the either or do you say you don't I'm gonna send out a clamour on Monday. And then I'm gonna wait twenty four hours and Senate again, and then I'll wait for days and send it again. Do you have any type of strategy like that no pretty much this push out? The only thing that I would alway I always push out every day is is episodes. 'cause that's like sounds really bad. But I'm just all about the download numbers shirt. So that so bit I said that's driven by so do you do you send out? So let's say it's episode one sixty four will that go out every day. One time will it go out multiple times at another question is will it go out with the same lake meeting? Do you send the itunes link do said the Google play link? Do you send the Lipson link? How do you manage that? 00:28:06 I only well, I would only do I only have indeed be I tunes link. But that's just because that's how I've been doing it. I haven't even thought about putting out different different links for it. But basically I would. So today's is my is my primary. Balls day. That's when new episode gets released. So I will release I will do a tweet, but each individual putt catches service. And then I will finish it with the itchy. And then tomorrow around about the same time, which is about eight o'clock, my time, maybe ten just depending on when I'm tired. Basically, I will just do it. In case you missed it tweet with a generally while we'll put the the newest episode. And then at the moment, I'm doing old episodes underneath it. I'm just doing one one extra what moving up one a day. So I will do that old throughout the week until the next week and the next Wednesday. I will put the new episode, and then someone so forth. Any case you missed it. Yeah. Yeah. And if like say, we're doing the COMEX once I finished the fi once I get once we get to the fishy, which the loss one, why would probably do as all put swoop to in case you missed it tweets out a day with all five episodes. So that you can listen to them continuously. Interesting interesting now fan interaction, you you're obviously dealing with them on Twitter. You're talking to people. Are you finding that fan interaction is key to this also? 00:29:35 Yeah. Well ago, we when we first thought it was only a couple of people who following us and a couple of people who would sweep out to us all the time. And you know, it was really good. Because at the end of 'cause we were doing this rewatch at the end of like the first season we were able to do a Google play a play we're able to do a Google hangout. And we had about eight nine people on that, which you know for a little show which had been off the F like five years. I was quite proud proud of it. And then we put the out possess puck cost as well. So we were able to let them know that you know, you you were involving them in everything. So it's the same with the feedback as soon as we finish one of the reward. She's we would say, okay. So what did you think of that episode? You can tweet us. You can let us know when I'll Facebook, you can let us know one. By email. We will read out anything, and we did that. And then like I said we would tweet them as soon as that episode became available to air. And then the same thing happened with the Facebook group. So I would put like every time a new episode come up. I would put a post and they were the guys on the admins on. There were really great about is just like pimping now are episodes essentially, and at the bottom of that in a common, I would want everyone who we had talked to will. He would sit in feedback. 00:30:53 I would say you got show in this episode. Make sure you listen. And then they would. And then the same thing happened on the Facebook group where I would ask a question, and then they would on, sir. And then I talked to them, and you know, it's it's always good to have that kind of fan interaction because it makes them feel Paul the the crew as we call them prime attack peop-. So yeah, it's restoring interesting. Well, what points haven't we talked about here? I'm sure that we're gonna finish. And I'm gonna have eight hundred is. But what haven't we talked about here? What points? Did you? I wanna make ranching we got lucky in the fact that primates at falls was available on pretty much everywhere that we went. It's not the thing about the name primate falls is it doesn't instantly you don't instantly think of heroes unless you're really big heroes fan. But I think it's a brand that we've been able to develop and with starting to move off into other things now. And you know, I'm as much. Yeah. We'll just leave that. Okay. Okay. Randy this important, and and take your branded at work it yet. Definitely, you know, you actually said something important there too. This is an ongoing conversation. I've had with people because we have shows with some of them have very unique names. Some of them are spot on wall monkeys podcast is about the twelve monkeys TV show. Private tech files about heroes. That may not. 00:32:16 Yeah. Ring enough said podcast is about marvel. It's about agents shield is what it was originally about. Now. All about marble. I think that in your branding. I think it's important to either be spot on like twelve monkeys or to do if you're going to do it find something that speaks to the fan prime attack vials because I was a hero's fan. I knew what that was. Yeah. Nuff said everybody is a marvel fan knows Stanley ends everything with enough said name mmediately. No, that's immoral show. Yeah. And then you make sure you have your tag, a hero's podcast, a marvel podcasts. That's how you build that brand. But worked at brand don't keep shifting it underneath. But also, we we stop every episode. We saw with the same blood, which is you know, whip hall the Southgate media group. This is prime attack falls Paul the Southgate media group heroes in heroes, reborn podcast dente will things in the heroes universe. That's how we solve every episode. And then we always end on the same end tag. All like, we have one of two enzymes, and we always end up with something heroes relates and whenever we did interviews with people. We were able to get them to. Ceo Rennes Agan, that's a nice little night as you have U S A must will note, you could have in a clamour. You could say, you know, you can have that. And that's what you need. And then you can say this is an interview with eve hollow they know isn't interview with the hall eve hollow because she says a name she says I'll tied at the end. And then the link to that interview. So yeah, you know, what it's it's funny. 'cause we when you talk about that beginning ending as a producer, and this may seem wrote to to some people listening, but to a lot of podcasters, especially new people. They don't understand that importance of having that beginning and the end and have something that builds the brand at the beginning and the end and don't stumble on. 00:34:05 Yeah. Because there's nothing worse than stumbling through the beginning of the end of your show, and it feel it you feeling like what did I just listen to? The other one it. Oh, you mentioned the the getting people to say it. I can't tell you how many people in the beginning when we interviewed people for Nuff said, or when we would even interview other podcasts talked other podcasters, they all wanted to say our tagline, which is at the mary-anne. We said, that's it. Everybody enough said, and they would also want to say Nuff said having that type of brand building is so important because the fan grips it. I know we're gonna stop moving, obviously. Because heroes is not is on. I'm gonna say hi is at the moment. Yeah. We're gonna call it. Wigan assault branding out raunchy out into other kinds of superhero shows book that on kind of model DC related because I think that's kind of another niche market that's not kind of being looked into. So when moving onto ALPHA's next and ALPHA's was very heroes. It was kind of like heroes bought Masai fi channel a bit more grounded in reality. And we've got about four or five episodes in the can. But it took us about three or four episodes to think of an end tag. And that was something I was really pushing to we needed a decent end tag. And finally got one and I'm really looking forward to like moving onto these other shows though as Ellen stain on prime attack files where it's going to be okay. 00:35:33 Yes. So basically, we're going to brunch. Everything cow, and it's just gonna be alpha files 'cause own private falls. We go about three or four different segments. We've got from its at falls, which is looking at the old episodes. We've got rebellion reborn. Which was looking at heroes. Reborn. We've got. Molly Walker which was to thinking about like the the kind of high. He kind of things we've got the interviews. We go rebellion. Reborn roundtable. Rebelling reborn review the lots of different segments on the primates at while. So we the way I'm seeing it as we want to keep that branding. And we want to keep that kind of that list of that body of work behind us. And you know, anyone who's an alpha found is probably going to be a hero's found as well. So if we only pick up people if we only pick up people now from ALPHA's, they know that when they go to all of feeds that the oldies heroes reborn an hero stuff that they can listen to as well, that's fantastic. And I have one more requests than for you. Yes. Look at the show powers yet. It's a mobile show. Isn't it though says it is power? I think as either Modelo DC, but it's one of the off shoes, but other staving off shoot I didn't even realize it was so I think that it kind of stands on its own. Own. And I think that it fits really well don't do the Cape. The Cape was terrible. 00:36:55 Ooh. The Cape complain about that one. I do my said it would bait you the next the the one that we kind of push towards which I think is going to is going to be very much like heroes in heroes reborn, and we're going to pretty much do the same kind of strategy or I will kind of do the same strategy for it which is sent site because that's coming out roughly around about the end of the year. Once we finish ALPHA's. We'll go straight into sensei, and it will basically be exactly the same. As what happened with heroes? We will do the the rewatch and live tweet and get people to get fans from that. And then we'll do sent site the new season to a weekly often. It's come out just hope that we can get everything out before the new season unlike heroes in heroes reborn where we would like mixing the matching them while. I'm going to request that you let us know when you're doing a sense eight roundtable because we did it for binge. Worthy. Ned? We love it we presented income. So, and I think that's a perfect fit to I think that makes a lot of sense with heroes analysis. I think I'll also let you know when we do the Cape as well. Can you please do please? All right. We'll Ricky thank you so much. This was so much information. I'm definitely going to have you back on this show. 00:38:14 I can't wait. I've got a process. This is a lot to take in a lot of things. I take notes on. I hope everybody enjoyed it as much as I did Ricky. Thank you again. What did you give your social media and let people know how they can get in touch with you. And if anyone has questions or comments right to him. So go ahead Ricky, so you can find you can find my podcast primates at falls on any social media, just such web, prime attack falls same thing with the with the pod catches of is just such prime attack falls on any catches as you will find us. And if you want to contact me, you can just find me on Twitter. That's Ricky Jay DSS r I c k y J D. I is Ed Ozzy if you're American all right, man. Thank you again. Ricky the problem. New media lab is a south gate media group production produced mixed edited and hosted by Robert Southgate, if you enjoy new media lab, you'll love new media labs social media Monday on the same feed. You can listen and subscribe to new media lab on itunes, Google, play Stitcher or on your favorite podcast directory, please rate, and especially review on I tunes or wherever you found our show reviews, Keith the new media lab on the charts, which helps other people find us. Additionally, please consider supporting us on patriot at patriot dot com. 00:39:32 Backslash Southgate meeting. Oh, and don't forget to visit our website at WWW, south could media group dot com slash new media lab where you can also find past episodes, and all our other content. Thank you so much for listening to media lab and heath creating.

Taryn Arnold – S1E15 New Media Lab with Rob Southgate       On this episode, Rob’s special guest is Taryn Arnold from Patreon. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Taryn's Twitter @TheTarynArnold Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/SouthgateMediaGroup Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging Transcription 00:00:00 In this episode of new media lab is brought to you by tweaked audio to get awesome headphones. Go to tweet dot co dot com and use the coupon code Southgate to get thirty percent off free shipping and a lifetime warranty or you can get there through the link on our website Southgate media group dot com. Welcome. Once again to the new media lab, I'm your host, rob Southgate. Today's special guest is tearing Arnold from patriot. I guess all sorts of questions about best practices. What works. What doesn't and get some really fun insights from her to about patriot. And what people do the works. I hope you enjoyed this much as I did Tarrant. It's all yours. Terron? Thank you so much for joining me in the new media lab, I'm Sor excited here. I'm so stoked. Thank you for having me. No, do you do a lot of these types of interviews. You know, I just ran into a co worker in the hallway. And I was like I'm on another podcast today. It's it's becoming a thing. I think this is probably like my sixth or seventh. But in the last like maybe like ten th but in the last week it's been like a lot. I've maybe done like four or something. Yeah. But it's fun. I like it. I mean, there's nothing better to do than talk about things. He loves so. Yeah, I I agree. I sabotage my whole life to do that. 00:01:36 Beautiful sabotage. Yes. Yes. So, you know, the reason it might be the reason you're getting somebody requests, I got an Email from you. And it said that you're kind of the patriot outreach person. And I went finally somebody. Yeah. Well, we just we're realizing that a lot more people wanna talk about this and want to talk about patriot. An I am all ears. I would clear my day to do this kind of stuff. It's so fun for me. So I'm happy that you that you reached out show all right here in let's let's set this up your your from patriotic. And you're kind of the liaison between the creators. In patriot kind of answer questions and stuff, right? Yeah. Yes. I'm kind of the I'm in charge of Brandon content here. But what that's becoming is. If anybody wants to tweet me if anyone wants to interview me Vinnie wants to call me. I am all ears to answer questions. I love talking about it. It's in easy thing for me to do. I've been here for a little bit over a year. I think I was like the twentieth employees or something. So I've just been around for a bit. And and yeah, I I love to dish any information. The limited knowledge that I have on it. I love to try to share. Right now, I want you to throw out your Twitter and any way that they can reach you. We'll do it again at the end and put it in the show notes but throw it out there right now. 00:03:00 So anyone listening to it's like, you don't really just need to ask a question right now tweet to to tear in what is it is twin I love that. I screwed that up. I wish it was two. Aaron my Twitter can you reach on Twitter at the Taryn Arnold, which is the T A R Y N and then Arnold. And then I do this for for podcasts. I trust that. You're a if you're going to Email me your great person. Please be nice don't yell at me for anything. I've said my Email is Taryn at patriarch dot com, which says T A R Y N. Yeah. And that's something that we phoned. You know, I've been interviewing different people from different, you know, resources for content creators, and it truly is something that I've found is most people just want to answer questions and be cool. And you know, if you've got some kind of. Negative that you wanna throw out there. You know, please. Remember these human beings. You know, you know, I don't get a lot of like, hey, or any I don't get a ton of issues on month thing that I do see a lot of when I give out my Twitter handle, or my Email is people will Email with product requests or things that they wish they could see different which I'm more than happy to respond to. But we do have a at patriots support Twitter handle, and they are full-time dedicated waiting to answer those questions. So to get a more immediate and thorough response. That's definitely the way to go. 00:04:25 Oh, excellent. That's good advice. Yeah. I had a purview from clamor on. And he's very hands on he's one of the creators of it. And he was almost the opposite. It was like contact me. You know, this is you got a problem. Tell me it's funny because there were couple of things that he and I talked about off the show that I'm seeing clamor actually right away said it's a good idea. And I'm starting to see some of that stuff happened. So people really do listen. I know patriot. Is that same way? So. Yep. I'm that. That is good news to hear. I love that. So okay. Let's talk about what patriot can do know. This what we do on the show is we talked to content creators, anybody that's involved in new media. And and it's a pretty broad cut. I mean, I get emails from people that are artists like people from or emails from people that are podcasters bloggers YouTube creators, I know, a guy who runs a coffee shop that writes me because he gets a lot of information from this. So any of these people are game for patriotic. Right. Anybody? Yes. I before I worked here. I thought you know. Okay. So there's there's major categories of people that are on patriotic. There's know podcasters YouTubers comics painters. But now that I worked here long enough. There are everything you can possibly imagine. Is here on patriotic. And that's like a really special and cool thing to be able to say, but yes, if you run a coffee shop, you are more than welcome to join patriotic. If you run a cat adoption place you can join patriot. I say that because they are on patriots. 00:06:09 That isn't. Yes, there are things like that. So yeah, anyone is game. So one of the things when I first started using patriot. We're we're gonna go back on this a little bit. So you kind of get a history we have I think three patriot accounts set up. I'm going to ask you about that a little bit. But before I do that. When I first started one of the things, I did was I looked up podcast. I wouldn't've into search. I typed in podcasts. I didn't find a lot. And what I found. I wasn't really like digging. What they were doing. Now what I look I see a lot more people on there. I do see some some other things one of my questions. Right. There is. Is there anybody who's doing podcasts will start there that you say? Yeah. You know, what they really got it? Right. They're doing a great job on patriots. Somebody that you might want people to look at. That is a great question. There are I mean, there are tons of people that are just crushing it specifically in podcasting. I think it works really well with the model, and what patriotic does I think it's just like a really natural connection for people because you know, podcasters are always pushing content. It's pretty regular. They have a pretty set schedule of the way they release things, and you know, podcast fans are fans like those are people that like you. They like what you make. They listen they stick around until it works really well with patriarch, but people that I think are doing early. 00:07:37 Well, let's see and there I mean, I'm just gonna namedrop for a second storage. Star Trek radio is is on here, which is Neil degrasse Tyson, which is really crazy that he's on patriotic. But but they do it. Well, there's also Tom Merritt. Who does the daily tech news show is on patriotic right now, he has I'm pulling it up right now. He gets fifteen thousand. Dollars per month. He has almost five thousand patrons. And and I mean, he just is the he's such a great example of keep doing just keep making. That's like one of our biggest tips for people. Like, how do I do patriotic wants the best way to do? Art twins the best way to get fans. What's the best way? In a lot of it is, you know, just don't stop making things and any people get so hung up on the thing that they're making in like the one bit like, oh, I'm really putting all my soul into this one podcast. And then I send it out. And oh, it didn't get the reaction that I wanted. I'm just gonna sit here and cry for a little bit like there's no time for that. In this world. Like, everyone is make this no time for that. Like every by the the time, you spend crying. They're spend thirty more podcasts in your avenue that have just released. So it's like you just make the next thing and hope that it's better or find small tweaks to make anyway, it when you land on the daily tech new show on there. 00:09:01 Patient page, which is just patriot on dot com slash DT. NS? His first line is Tom Merritt has done more than two thousand episodes of the daily tech new show your dislike. Wow, this guy just keeps on rocking, and you can see with his rewards and his milestones. It is goals in all these things. He just he does a really awesome job with patriotic end. Yeah. He he's he's a great example. No, you don't. It's great. I'm glad you brought this up 'cause I pulled it up, and he is rocking it crush. And this is this is a single show. This daily tech news is a single show. Now, I always have this. Position. That's a little bit different because my wife, and I own a network we have eighty seven shows, and and it puts us in a weird position. When I look at patriot. And I think this is why I've struggled with it. He's making fifteen thousand we're making two dollars a month right now. Oh, my heart. Yeah. And and it trust me it hurts because this is all we do. Yeah. No. What's kim? I'll tell you a question. What is how how how do you make your two dollars? I wanna make you mean, not patriotic. Okay. Got it. Yes. Got it. So I thought for a second there. I thought you were saying in general, you're making two dollars, which it wouldn't be that crazy because that's what happens with YouTube. And you know, the the way that they value a view on YouTube is just like the worst thing ever. But okay, good. So just two dollars on patriots. Not that. That's good. No, it's terrible. But but actually, I'll address it a second. We're going to actually go to mind, and we're going to look at it. But I wanted to say about daily tech news is this is something that was I two thoughts. Here's let's get them. Both out at once really confused people first of all undiluted techniques. 00:10:51 When I look at it. And I'm looking at the rewards. This is critical because when I was first looking at it when I told you I was trying to find podcast that did it. The the rewards were ridiculous. And a lot of things I thought were like pledges up to, you know, ten thousand dollars if you do this our pockets, and I'm thinking who's doing that? And what a waste of time. And I even did it because I thought this is what you do. I'm looking at his he's got one dollar five dollar ten dollar and twenty dollar. That is tight. I could totally see people doing the twenty dollar. I totally see the one the five to ten in. It makes a lot of sense. It just felt like I wasn't finding an example that worked, and we'll get to mind, and and we'll see that. Now, the other thought I had and this is where I've had a stumbling block. So we have we have a lot of podcast that we're friends with in. They have a single show, right? Or maybe they have two or three shows for them whenever they've talked me about it. I say make a patriot. If you have three shows make make. Three different patriot accounts one for each show and kind of do your own thing when we have eighty seven shows I've wrestled with how do I manage eighty seven patriot accounts? I set up the re and got nowhere. I got to two dollars on the main south gate media group one I set it up. I'm not sure if my rewards are right. I'm not sure if I'm getting the news out there the right way for Nuff said, which is our shield show. The only time we had success in there. We got up to I think eight dollars a month was because at the like two dollar level. You got a free full-on show that was patron only number one we loved that. And the people that got it were so responsive in loved it so much, but when you're only getting, you know, eight bucks, and and you're like, wow, we're already doing eighty seven shows eight dollars to do an extra show. 00:13:00 It was not that really attractive keep going up not the way to do it. Yeah. So what would you suggest we're gonna we're going to go back to that? After everybody's looked at daily tech news and gotten these great ideas. What would you suggest if you're a network versus a single show is it good to have something for each show is a good for something to have for. Maybe your top twenty shows is a good to have that. Plus have a Maine network show patriot. Plus on top of that, we now have YouTube and blogging and everything else. Those things I know I know it crushes. I I hear you, and I do unto dollars a month. It's so much to do unto. It's just not even I'm sorry for that. That does not sound helpful when we're doing it's going to change all that. Isn't it? Let's hope. Oh, God the pressure pressure. Yeah. Okay. So two things first thing I would say in response to your thought about rewards. We actually have data that says that high earning creators tend to have more than two reward level. So a lot of creators think that just keeping it really simple like, oh, one reward or to rewards or something like that is a better thing to do. But we're finding that having options, and I have a graph in front of me that's showing like number of words rewards from one to six and the graph keeps going, but as it goes from from one to six the the graph just goes exponentially higher than the extra award that you have which is interesting. So yeah. Like, the likelihood of processing at least one hundred dollars in your first month is at like twelve percent if you have one to two rewards than it skips to like fourteen percent if you have three and then it six you're at if you have six. 00:14:52 Horri- it's out like twenty two percent or something like that. So it almost double. I mean, it really really makes a change the more rewards that you have. And I I would assume that the thought behind that is just that when people see options, and they see other things that they can contribute to they're more likely to dish out a little bit a little bit extra than what they were planning. So if there's only like a one in three level rewards here in that, I saw a five level a five dollar reward here that I was like, oh, you know, I could do that. I kind of want that. But then you see the ten dollar one in. You're like, whoa, man. I don't wanna miss out on that. And then, you know, it's like the I think that thinking is probably what ends up happening to people. So that's just on your first point. I think that's interesting to know. Because I think if I was starting a patriot page, which I might soon who knows I would think to have smaller smaller level of rewards and just hope that that works. Well, but the data actually shows that the more level of awards the more numbers of rewards that you have the higher the higher chance that you have of processing funny. Yeah. So very interesting. His he has four levels on there. And that seems like a pretty good amount. And I could see I could see his stops at twenty. I could even see putting a hundred dollar one on there. Just just in case. But anything above that? I mean, then it's really the only people doing it are your parents right at. I mean, I would hope not. But I would assume so. 00:16:26 And I mean in another just thing to think about when fulfilling when creating your rewards is you you're already making podcasts. You've got your extras that you're making you've got all the editing. All calling all the interviewing everything that you do in the rewards that you offer shouldn't really be extra work for you. There should really be letting people in on the things that you're already doing. So if you see again daily took new show is a great example of this his rewards are extra things that he has to work and do they're like, oh, you're a co executive producer of the show. So he, you know, put your name on his show are on his like a podcast or something like that. Even supply you with a template to make your own business cards like that's just an Email. That's an easy thing to send to him. And then, you know, the second thing or his twenty dollar award as like a in Skype number. So that you don't just read it, and I love. That it's the it's the coolest, and so, you know, that's not extra work for Tom to do. That's just Tom doing what Tom does. And and he's letting people in on the process other than people, or I guess why enjoy this better is that if I say, my twenty dollar reward is is send you a t-shirt. It turns out it's probably going to cost me more money and time to send you a t shirt than it is to even have you pledge dot dot dot, roared amounts. So that's where I was that was one of my sticking point. So I think a lot of people will see that in understand then that you know, you gotta spend money to make money. But maybe you don't have to do it at that level. Maybe two hundred dollars worth sending. 00:18:07 Yeah. One hundred bucks, you say, hey, I'll give you all of these things and a t shirt, and it's like, you know, what if someone is pledging to me a hundred dollars per month that's a chunk of change for someone to just like my podcast. I will send them sure I'll show up at your house. You know? I will send you myself and hug you twenty one on ours. Where I think it was at the five hundred dollar level where like you have the power to fire us take the show. Yes. You know as long as you pay it. It's all yours. You know, totally. I have a what am I friends? Allies fact, Nola is on patriot. And her I'm gonna find it right now because it's so epic. She has a two hundred and fifty dollar per video reward tier that is called friends IRL in real life. And it says come to Los Angeles. And we'll hang out bring a friend or your mom or your dog or something we can get coffee drinks, whatever you obviously are responsible for to get your butt out here. But I will, you know, by by your first drink, and she I saw pictures she there's one patron that is doing this. And he went out and hung out with her in L A, and she was like live snap. Chatting the whole thing. It was like I with my patriot. This. Is so crazy awesome. 00:19:26 Yeah. So anyway, long way around to just tell you that. Your awards shouldn't be a hassle for you. These are people people don't want you doing extra work they want you crushing what you're doing and letting them in. So they can see like the behind the scenes of what you're doing. I think those are the rewards that really really captivate people and get them to pledge and give them the most rewarding. I guess feeling. No, let's go back to the question. I had the the big one for network people. And this is also goes for I mean, I'm talking podcast, but YouTubers bloggers anybody runs into this. So do you suggest having one for each show or do you suggest doing it? Like one overarching the overarching when seems like or I think I think both. But I'm not sure how to do both. What do you think? I was gonna ask. What are what are your different shows? Like, can you give me a handful of different things that you're doing under the same umbrella? Yeah. I'll give you a good cross section. So we do a lot of TV base stuff. So one of our shows one that we set up a patriot account for already is enough said podcast and that one deals with agents of shield and marvel. Okay. So that was the one we had a little tiny sliver of success with. We also have I did one for ever after which is a once upon a time podcast. I was planning on doing one for this show for new media lab because this gets so much attention and a lot of people respond on this one. I thought you know, what it would probably be a good idea to have a patriot for this. We have some that we have a lot of geek Centric. But then we have things like we have a serialized audio book. That's just wrapping up and we're about to start another one. We have one about Pinterest, which is more of a social media focused business one. I we've got a lot of subjects if there's a subject that you're interested in we probably have a show about in some way now with the YouTube channel, we have one channel. And then I use Canada. 00:21:30 Stories there. So are Walking Dead show. I take those shows I turn them into YouTube shows, we're starting to put a ridge it'll content there, but that takes time and money. So right now, I'm using are already recorded podcast. Just like you were saying you something you already have an adding to it. Now. One of our our guys Jack from the Nuff said podcast. He's one of my guys. He's like my closest friend. Jack suggested the other day that when we record enough said at the very end we record for five or ten minutes of video thing. And he goes we can put it on patriot. We can use it for whatever. But it's something unique. It's not taking any time that we're not really doing. It's just us behind the scenes talking smack like we do. I mean, we we probably spent a half smack to each other every show. That to me sounds like something like when he said, I thought it might be a good reward or it might be good YouTube fodder. So that gives you an idea. Yeah. Definitely. So. Only live shows too. We do live shows when we produced so many different things in it live event that alone could have ten patriots attached to it. And rob you keep yourself busy. What in the world is ridiculous? Just starting a masters program. I go to next orientation get us. Cheers. Good luck to her. So here's what I would say. I would say I generally tell people if they're fans fall in the same vein. If you think that a majority of your fans, listen to all of your things, I I would put it all on one page. I would just say, hey, we this is this is our umbrella page you help do all of these different things. Thank you so much help keep us alive. If your fans are are pretty split. And you think like, hey, I'm a huge fan of enough said podcast, not a big fan of one of the other ones on then I I would think that instead of setting up, you know, eighty seven different patriot pages I would recommend setting up a page, maybe for one or two of the podcasts that you have that have the most engaged listeners, the most I guess promise in your eyes for a patriotic page, and suburbs like pudding. 00:23:53 All your energy into those two things. I would even recommend just doing one and seeing what works what doesn't, but it actually might be kind of fun to split test due to and see what kind of different will words people respond to or how much energy it takes to push one on social media versus the other. And how that turns into patronage and from that I would build other pages based on the response of the two separate ones that you do have. I just think if it's going to split your audience, and you think that someone's like, oh, I wanted to be a patron, but not of this thing. But definitely of this thing that I would recommend doing different pages. But I wouldn't launch them all at the same time. I would start with with maybe two max and play and play from there that we've already done that. So it'd be good if we could tweak what we've got going with those two. Yes. Building on that. Okay. That that's a great answer. Now, you mentioned in their social media. How do people let other people know they have a patron how? Do they get that out there because I'll mention it at the end of the show will mention it here. And there the way we got enough said things as we put a little thing at the end. And we we put it on our YouTube thing at the very end we put a patriot log onto police support us on patriot. What we'll do what what do you suggest man? There are so many things to do. So the biggest I mean, here's here's by thing. Sometimes I tweet something out something, I think is funny. And I'd like, you know, this is going to get some love. This is a funny tweet great job Taryn. And then people don't see it. There are a billion tweets in like a second. I mean does do. 00:25:33 Vacuous. It's like it's like I can't even find my own tweet after I refresh the page. I'm like where the hell did that go? So like, I think when you think about that. And when you realize like man, I feel like I might be annoying my fans 'cause I tweeted out four times in the last week about my patriarch page. They probably didn't see it like odds are they like haven't seen it. They don't know what you're doing. I I would start with pre launch of a page you get people excited about it. We just had a huge launch by this group called easy allies. If you go to patriarch dot com slash I think it's just slash easy allies on they are just rocking. Like, it's not even I'm pulling it upright cow thirty thousand a month. It's it's something. So there thirty seven thousand dollars a month. These guys had a following. And they're show. I don't wanna bunch of this. But I wanna say like their show was was shut down. Elsewhere. They couldn't keep doing it where they were doing it. They thought they were gonna quit. Oh, no all their fans are like, whoa. I am a fan of you. I want you to keep going. So they start before they launched their patron page. They say, hey, we have a special announcement on this date, and they start every guy in the group is tweeting like this ominous eerie date, that's like a week in the future or something. And everyone's like, okay. What's that in? 00:26:58 So everyone's like, then they start tweeting get excited this date. You know, those heads of things in really just drumming up the intimidation. And then when they launch obviously, the date was for the launch of their patron page when they launched. They did a a wanna say it was like a eleven to twelve hour livestream that they stayed live. And they were like, hey, join us on this livestream. Today's a huge day for us. Come chat. They were totally there with their fans they were on social media throughout the entire day. They're tweeting their Facebook gang. They're doing everything they can to keep people engaged and stoked and to remind them that they're launching like they made an event out of it. And I think that that's like that's the thing to do. I'm imagining if I had a handful, you know, if I had a bunch of fans, and I'm and I'm starting a patriarch page. I don't know that that many people are going to sit and watch me do a livestream. But I'll do it. I want people to know that. I'm like, I'm doing something social media at least during the launch phase is just constant reminders and almost being like a little annoying. Like, I'm kind of a fan of just like telling people more than you should then obviously. Once you're already launched you add any type of like in your podcast, you add multiple times that you're like, hey, this is supported by patriarch. If you wanna check this out, whatever or on videos, we have a creator and somebody who's actually become a friend of mine seems Peter Hollins he's on patriotism cappella videos. He talks a lot about every time that he finishes a video no matter how big it is. Or if there's like five million views whenever he has a thirty second to one minute thing at the end, where he's you know, the costume is over he's just in his regular clothes. He's a normal guy again. And he's looking straight into the camera, and he's just thanking people for supporting him patriarch telling people about. 00:28:52 Outs possible and pushing people to his patron page in like that just moment of him being so real like, you're like, wow. Wow. I trust this guy. I'm I wanna listen to this guy. I want to check out his feature on page. I don't even know what patriot is. But I'm gonna go check it out. It's any time that you can do a real reminder to to your fans in a real Bank you and just like full transparency. Like, hey, this is how this works. I think is a great way to plug it and to talk about it. Nope. This brings up another question. Yeah. I noticed from looking at some of these some people are are of the mindset that you have to have this promo video over people are like, you know, what it doesn't really matter as long as you've got your your logo in that. There has been any studies that say definitely have a video, and what are your thoughts on that? Like, I I was starting to do one. And I had so many people jumping into no, no, no, it's gotta be, you know, like super professional, and you've got to hire people in going that seems what you were saying way outside of. What I wanna do? What are you on the video part of it? Is it necessary? I personally think it's necessary. Like, that's my favorite part of getting to people's patriarch pages is when you land on their page, and you see their video and you're like, oh, cool. I can't wait to see what they have to say. And what they're doing. Because a lot of people just honestly don't wanna read like unless you're a writer people don't wanna read like a big chunk about your story. And and the I feel like it's just easier to connect with people when you are looking at them, and you can see what they're doing and thinking, so I think it's necessary. I don't know if we have stats on what a video does. I can probably get those for you. But I I mean, I don't know why it would be a bad idea unless it's like a really bad video like unless you're using like a old flip phone to record it in. It's like. 00:30:48 Since to me to have the video. What did make sense is the amount of pressure to make it like this completely produced and I'm like. That's not how we roll here. You know, but we also come from the world of Zien ze. And you know, like guerrilla marketing, that's what this whole company was based on. So I I have a hard time with that. If you're not just jumping inside no pay to have a fully produced video that I'm in a I'm going to go along the lines of do something that shows your passion and get your message across but don't let don't let those professional moments hinder. You make sense at totally when I mean, if you like if you are of okay, here's the difference. If you were a video creator and you made these ethically beautiful four K videos, and you'd better have that in video, right? If you come out like this video, I'm going to be like man, you could do better than that. I know that, but, but if you're a podcast her, then the best thing that I can imagine you doing is a video. Oh of you sitting in front of your microphone saying, hey, this is my studio. This is where I do it. I do this is my computer, this, my whatever bringing people into what you're doing. And then being like. I don't I mean, I don't know if you're on video often. But like, I just think unless it's like pretty bad it, then I would love video. I would love to see what like my favorite podcast looks like again on daily tech new show. If you go back to his page. I haven't pushed play because I don't know how it's going to be if I do, but the freeze frame of his picture or of his video on his page is him sitting in front of his microphone in his studio. It's not like some wildly his suit jacket on. But who knows he might not have pants on? You don't know they saying is he's a podcast re probably doesn't when you look at this picture, though. It also reeks to me of he's not a video guy. It's not lit. 00:32:49 Exactly, right. It's it looks like he made this thing that he's talking to the fence. I really like that I do too. I wanna see what you guys look like when you're just like sitting there. That's what I care about. I don't need you to hire. Like a crew to come in folly around and give me this like false, look at your life. You know? Yeah. All right. We don't have much more time. I am gonna want you on this show. Again. I have a feeling we have so much more to talk about. But before we do that. I want you to go to our let's go to the Nuff said page. Okay. And that's patriot dot com is just slash enough. Said it probably enough said podcast. See I don't even know because I don't use it that much. Change its way. I add you on tearing Iran enough said podcast got I see. Okay. So right there you can see we've got a promote an animated promo that we did. It's pretty basic stuff. And I've got the rewards laid out on the side there. You know, I can tell right now that I'd like to change the logo up at the top. What do you think of this though? Me see here. Video is not one promoting the patriot page. So now that I see it. I'm already thinking I would like to do something promoting the page. But I would also do something creative with it. But if if you look this over what what does that do for you? What is is it like, wow, rob your this is a train wreck? Or you've got the beginnings. Make some changes. I don't think it's a train wreck at all. This is this is a very basic shell of what a patriot page looks like. 00:34:29 And I think this is like pretty spot on what I would do is maybe under creator post like maybe add a few posts some like free posts that people can see. So that when they land on your page, they go, oh, this is like the type of thing that I I would be getting if I was a patron. That's like one thing I would change just because right now, it's like a little bear. At once you scroll down after the video and the explanation then off the top of my head. Let me see if there's anything else I would add a reward in between one and twenty five maybe a few. But since you don't have patrons right now. I would give people more of an option at the lower tier then larger things because if I came here in island saw that you didn't have any patriots in the nice all one dollar reward and a twenty five dollar word. I'd be like I think they're kind of dreaming right now. Like, I wish I could I wanna give more than a dollar. But I'd not ready to give twenty five. What if I could give two four five? Five that goes back to what I was saying before I definitely fees were out of wack law. Now, here's an interesting thing. You said it doesn't have the creator posts. And maybe I did this wrong. If you go in I do have those daredevil shows, we did for the patriotic only does that mean that that doesn't show up because I know you could set it that way those patriot post then is that correct? 00:35:53 Yeah. So the patron. Okay. So what happens is under crater posts? The only thing that I can see if I'm not a patron yet is whatever you've made as a public post some not a patron only post. Okay. So why it's good to have patron or widespread to have public posts. There is because right now, it looks like you haven't posted anything which you have. It's just that you've made them patron only. But I can't see that. And that's something that we're working on our side because it would be nice to know that there are things that were patriot only. But for now, I can't see that you've made patron only post. So I feel like I'd be pledging to something that I might not even be, you know, are they active on this page. Do they do anything? So I would add a few people aren't pledging in order for you to make podcasts or pledging. So you can keep doing what you're doing. So I, you know, they're free. Anyway, you might as well add two or three of your last episodes in show people like what the posts look like what they haven't side. Also, when you go to patron posts that will be once I am a patron. I can comment on your page. That's without like a Facebook wall Chiyoda. So that that's what would you suggest like with with enough said we have our podcast report every week. But then we also have some video things here in there, would you suggest plugging in maybe maybe having to podcasts than one video. Or should. 00:37:16 I keep him at separate. Just do the podcast. What do you think? Interesting. Sensor per month. You're not really bugging people. If you were to, you know, post a few like if you were perk creation, and then you were put like making a lot of paid posts of a lot of different things. I'd be like, oh, man. I was not prepared to be paying this much money, but as a per month, I don't think it hurts to be, you know, get putting all the stuff that you have on your already at how much should you put on because like Nuff said itself there are three to four shows every week on this feed. There are we we're probably at two hundred and fifty three hundred posts plus than we have video, and we have blogs attached to it. Well, would you say put maybe ten podcasts on or would you say take the time start putting them all on their in fill? This thing up. What do you think? I would maybe fill it with your last month's worth of stuff. Okay. Or maybe you know, maybe the last. Since you guys post so much it actually might not you might not need to you could just post maybe the last week. It sounds like you'd have at least like five things to post or something like that over the lecture. Yeah. So starting there isn't the worst idea and just so people have an idea of what they'd be getting, you know, if they're fans they've probably seen everything that you posted already. So I wouldn't waste too much of your time back filling. But I think that you can do something with with just your most recent stuff. So so it's also a blank cool. 00:38:56 Yeah. I think that answered a lot. I definitely effort make some of these changes. I'm definitely gonna wanna swing back and ask you about this. And I think from a listener standpoint, they'd probably wanna know what happens. So maybe we'll give it a couple of months, and then I'll reach out to you if you're willing, and we'll have you on again. Does that sound good? Sounds great. I would love to hear it. One more time give that social media. Tell them how they can reach you in. And then I suggest everyone kind of follow along as I changed enough said podcast in Southgate media Ripon cast patriots. So go ahead. Get your info you can reach me on Twitter the best place to reach me on. It would be on Twitter at the Taryn Arnold T. H E T A R Y N A R L D. Excellence. Yes, it once again, thank you so much. Thank you so much. I'm excited to hear. New media lab is a south gate media group production produced mixed edited and hosted by Robert Southgate, if you enjoy new media lab, you'll love Nubia labs social media Monday on the same feed. You can listen and subscribe to new media lab on itunes, Google, play Stitcher or on your favorite podcast directory, please rate, and especially review on I tunes or wherever you found our show reviews, Keith the new media lab on the charts, which helps other people find us. Additionally, please consider supporting this unpatriotic at patriot dot com. Backslash Southgate media group. 00:40:27 Oh, and don't forget to visit our website at WWW south, India group dot com slash new media lamp where you can also find past episodes, and all our other content. Thank you so much for listening to new media lab and keep creating.

Omer Khan – S1E14 New Media Lab with Rob Southgate       On this episode Omer Khan, founder of @ConversionAid & @Prestopod, is Rob’s special guest. Check out his article on ID3 tags at http://www.prestopod.com/how-to-add-id3-tags-to-your-podcast-mp3-file/ Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Omer's Twitter @omerkhan Omer's Website www.prestopod.com Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Tumblr - Ep 4 Social Media Monday Rob Southgate and Lilith Hellfire discuss social media tools and news on this weekly show that supplements the New Media Lab.  This weeks topics include: Tumblr Contact us at southgatemediagroup@gmail.com Lilith's Twitter @LilithHellfire Rob's Twitter @RSouthgate

Luis Congdon – S1E13 New Media Lab with Rob Southgate       On this episode, Luis Congdon is Rob’s special guest. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Luis' Facebook https://www.facebook.com/luiscongdon Luis' Twitter @wholesomeunion Luis' Website http://thepodcasterssecretweapon.com/ Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Email Marketing - Ep 3 Social Media Monday Rob Southgate and Lilith Hellfire discuss social media tools and news on this weekly show that supplements the New Media Lab.  This weeks topics include: Mailchimp & email marketing Contact us at southgatemediagroup@gmail.com Lilith's Twitter @LilithHellfire Rob's Twitter @RSouthgate

BJ Smith – S1E12 New Media Lab with Rob Southgate       On this episode, BJ Smith is Rob’s special guest. BJ is the host of A number of podcasts including Marketing Group Therapy and the Social Impact Show. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    BJ's Twitter @BJSmithStrategy BJ's Website https://bjsmith.co Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Twitter Cards, Instagram & Crowdfire - Ep 2 Social Media Monday Rob Southgate and Lilith Hellfire discuss social media tools and news on this weekly show that supplements the New Media Lab.  This weeks topics include: Twitter Cards Instagram Crowdfire Contact us at southgatemediagroup@gmail.com Lilith's Twitter @LilithHellfire Rob's Twitter @RSouthgate

Parviz Parvizi – S1E11 New Media Lab with Rob Southgate             On this episode, Parviz Parvizi is Rob’s special guest. Parviz is a co-founder of the app Clammr, a wonderful tool for podcasters. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Parviz Twitter @pparvizi Clammr Twitter @ClammrApp Clammr Website http://www.clammr.com/ Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

About.Me, Snapchat & Meerkat - Ep 1 Social Media Monday Rob Southgate and Lilith Hellfire discuss social media tools and news on this weekly show that supplements the New Media Lab.  This weeks topics include: About.Me Snapchat Meerkat Contact us at southgatemediagroup@gmail.com Lilith's Twitter @LilithHellfire Rob's Twitter @RSouthgate

Lys Galati – S1E10 New Media Lab with Rob Southgate             On this episode, Lys Galati is Rob’s special guest. Lys gives great advice and offers fantastic insights into how we as content creators can market what we do and the power of PR.   Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Lys' Twitter @s3hksays Sphinx Group Website http://sphinxgroup.com Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Imran Javed – S1E9 New Media Lab with Rob Southgate        On this episode, podcaster Imran Javed is Rob’s special guest. Imran is a content creator that is following his passions.  He offers so great insights and inspires us to create. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Imran's Twitter @imranj76 Jack and Nerd Website  http://jockandnerd.com Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Jesse Jackson – S1E8 New Media Lab with Rob Southgate           On this episode, podcaster Jesse Jackson is Rob’s special guest. Jesse is a content creator that is following his passions.  He offers inspiring words on this episode to any burgeoning creators out there. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Jesse's Twitter  @JesseJacksonDFW Set Lusting Bruce http://setlustingbruce.libsyn.com Next Stop Everywhere http://nextstopeverywhere.libsyn.com Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Rob Walch – S1E6 New Media Lab with Rob Southgate           On this episode, Rob Walch is Rob’s special guest. Rob is the Vice President of Podcaster Relations for Libsyn. This is a must listen episode in which the Rob & Rob answer questions sent in from listeners. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!   Rob Walch’s Email rob@libsyn.com Rob Walch’s Twitter @podcast411 Rob Walch’s Facebook Page https://www.facebook.com/podcast411 Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Dahne – S1E6 New Media Lab with Rob Southgate        On this episode, Dahne is Rob’s special guest. Dahne is a podcaster, blogger, and Twitter aficionado.  Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!   Dane’s Twitter @dahne1  Dahne's Blog http://dahne1.blogspot.com Rob’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Jim Harold – S1E5 New Media Lab with Rob Southgate        On this episode, Jim Harold is Rob’s special guest. Jim is a podcaster, author, and so much more. Be sure to check out his many podcasts, book, and Paranormal Plus Club at http://jimharold.com Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!   Jim’s Twitter @THEJimHarold Jim’s Facebook Page www.facebook.com/Jim-Harold-198890408017/?fref=ts Rob’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

The Real Brian  S1E4 - New Media Lab with Rob Southgate On this episode, The Real Brian is Rob’s special guest. Brian is the host of the excellent podcast Profitcast.  He is also the host of several podcasts such as Arrow Squad, the Audio Books podcast, and the Podcasters Paradise podcast. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!   Brian’s Twitter @iamtherealbrian Rob’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging  

Kat Habrukowich & Paul Brown the hosts of Comic Trips – S1E3 New Media Lab with Rob Southgate On this episode, Rob talks to Kat and Paul from the YouTube show "Comic Trips".   Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!   Comic Trips' Twitter @ComicTrips Comic Trips' Website http://comictrips.us/ YouTube Channel https://www.youtube.com/channel/UCPNrh7yrsDDLg2WGdiG1xGg   Rob’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging  

Troy Heinritz – S1E2 New Media Lab with Rob Southgate    On this episode, Troy Heinritz is Rob’s special guest. Troy is an award nominated podcaster and so much more. Troy is Rob's go-to for new gear and apps. He is also the world's biggest Clammr fan! Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!   Troy’s Twitter @troyheinritz Rob’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging  

Lilith Hellfire – S1E1 New Media Lab with Rob Southgate    On this episode, Lilith Hellfire is Rob’s special guest. Lilith is a blogger, podcaster, writer, social media guru and so much more. Lilith gives her thoughts on the best uses of your social media efforts. Be sure to check out her many podcasts at http://www.southgatemediagroup.com/lilith-hellfire as well as her blog, http://www.southgatemediagroup.com/lilpopculturevulture. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!   Lilith’s Twitter @LilithHellfire Rob’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging  

Guests: Al Lautenslager - Author of Guerilla Marketing in 30 Days, Stephen Denny - President of Denny Marketing and author of the Note to CMO blog, Connie Reece - Chief Community Officer of New Media Lab and blogger at Every Dot Connects. Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot and author of The Marketing Spot blog. Topics discussed: Marketing Plan, their importance, purpose and direction Social Media Strategy and the mantra of "Listen First." The effectiveness of social media marketing The Marketing of books by authors and publishers. Complete show notes, including links and quotes, can be found on The Marketing Spot blog at this link: http://bizy.be/mPrNN