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Ready to ditch the starving artist trope and paint your own path to creative success? From charging what you're worth, to calling out sneaky art competitions, and navigating the wild world of social media—Michelle and Phoebe break it all down. Pull back the curtain on the business of murals, how Phoebe cold-pitches her way to projects, and why she's over playing nice with companies running “for exposure” contests. Plus, hear the hot takes and honest realities of building a creative career in late stage capitalism. Phoebe Nelson is a San Diego-based muralist, designer, and founder of Pandr Design Co. With a decade of experience painting large-scale murals across the globe, Phoebe is known for transforming blank walls into bold, colorful works of art that reflect community, brand identity, and joy. Through her work, she champions public art accessibility and empowers other creatives by sharing her business knowledge and mural expertise. ------------------------ In today's episode, we cover the following: Phoebe's journey as a muralist and graphic designer Diversifying creative income and business offerings Artist education and community support Issues in creative communities: free work and competition Project alignment and client selection Business risk in social media Alternative marketing strategies Cold emailing and direct outreach Manifestation and future goals ----------------------- GUEST INFO: To see Phoebe's murals and support her work, follow her on Instagram @PandrDesignCo, Tik Tok @PhoebeCornog and visit her website PandrdDesignCo.com ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That's why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what's working, what's dead, and how to build a strategy that actually delivers. Whether you're a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
Building Financial Freedom as a Mural Artist with Phoebe from Pandr Design Co.In this empowering episode, we sit down with Phoebe from Pandr Design Co., a powerhouse mural artist and business owner from San Diego. She shares must-know tips on building financial freedom as a woman in the arts, why we deserve six figures, and how to do the math to ensure your business truly supports you.
In this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry.In this episode, Phoebe shares her insights on setting prices for murals, navigating the complexities of managing money, and understanding the importance of insurance for artists. The conversation also explores achieving balance between ambition and avoiding burnout, celebrating accomplishments, and the value of financial planning for artists. Phoebe's positive energy and healthy headspace are a real breath of fresh air!Here's what you'll find in this episode:• How Phoebe priced her artwork in early years and advice for newcomers — starting small without underpricing• Influential factors for mural pricing such as wall texture, client, and complexity• The importance of insurance and liabilities for muralists• Balancing ambition and burnout• Celebrating wins while reaching for more• Dealing with imposter syndrome and self-doubt• The role of strategic financial planning in achieving business successConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Instagram: Phoebe (Cornog) NelsonTikTok: Phoebe (Cornog) Nelson Pandr Design Co.Instagram: Graphic Design & MuralsMentioned in this episode: Adobe MAXLove The Typecast?• Leave us a review on Apple Podcasts• Subscribe to the show• Tag us on Instagram @Goodtype• Join our community and educational program, The Good Guild.Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
This week on the Brand Your Passion podcast, I was joined by two bold ‘n beautiful creatives, Roxy Prima and Phoebe Cornog - the co-founders, muralists and educators behind Pandr Design Co.After meeting and bonding over their love of art and lettering, Roxy and Phoebe realised they had met their creative soulmates. Lettering turned into murals, meetups turned into business coaching, and before they knew it, they were all-in on an incredible 6-figure creative business. In this amazing episode, we talk about empowerment through collaboration, putting yourself out there in a big way for big results, the experience of publishing a book as an artist, and why artists should be not just surviving, but THRIVING. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Pandr Design Co:Website: https://www.pandrdesignco.com/IG: https://www.instagram.com/pandrdesignco/Wonder Walls: https://www.pandrdesignco.com/murals/residentialConnect with Roxy: IG: https://www.instagram.com/roxyprima/TikTok: https://www.tiktok.com/@roxyprimaConnect with Phoebe: IG: https://www.instagram.com/phoebecornog/TikTok: https://www.tiktok.com/@phoebecornog
If Coca-Cola, Target, and Apple have to promote their business, so do you. Have doubts? Roxy Prima and Phoebe Cornog of Pandr Design Co. will put those to rest. This week, Phoebe chats with the dynamic biz duo who co-run the successful boutique design agency specializing in custom murals. Tune in to hear how a mutual love for lettering and graphic design sparked a creative partnership between the two founders that has attracted clients like Visa, Target, the Minnesota Vikings, and Lululemon. Roxy and Phoebe attribute their sustained success over the years to consistent outreach and believe it's time for femme creatives to put their work in front of their dream clients, one email or DM at a time. Noteworthy quotes: [19:41] We've made hundreds of thousands of dollars through outreach...it is critical when starting your business. [20:18] Outreach should be a habit for creatives and small business owners. It will get you more work. [20:27] Don't make any assumptions about what company can afford your services. [26:30] If Coca-Cola has to advertise, you need to be putting yourself out there. SHOW NOTES NEED HELP WITH TAXES?
Roxy Prima and Phoebe Cornog are the founders of Pandr Design Co. based in San Diego, CA. They specialize in painting murals that act as destination moments for the businesses that hire them. They've painted over 250 murals all over the country for businesses like Target, Lululemon, MLB Teams, NFL Teams, VISA, and Logitech. They are also passionate about helping creatives learn the business side and make money doing what they love. They offer many resources such as webinars, contract templates, and educational tools to help creative entrepreneurs make and sustain a successful business. -------------------------- In today's episode, we cover: What's PandR and how they've got to where they are today Their experiences back in college and even today with the starving artist stereotype Why they create some much educational content to help other artists and how hard it was at the beginning for them to learn how to run the business Thinking ahead, setting goals with retirement in mind Finding a work-life balance as a business owner What makes PandR a brag-worthy brand TikTok vs. Instagram Sharing their thoughts about NFT's How do they tackle which ideas are worth pursuing Advice to someone wishing to start a muraling business The power of outreach PandR's 2022 goals -------------------------- Guest info: For more on Roxy, Phoebe, and PandR, you can find them as: @pandrdesignco on Instagram @roxyprima and @phoebecornog on TikTok And for more about working with them, head over to pandrdesignco.com Click HERE to buy their BOOK - Wonder Walls: How to Transform Your Space with Colorful Geometrics, Graphic Lettering, and Other Fabulous Paint Techniques -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
On the show today, I am sitting down with my friends Phoebe and Roxy from Pandr Design Co. They are incredible muralists. They've painted pieces for brands like Target, Red Bull, Shake Shack, Lulu Lemon, Bumble, and many, many more. We are talking about all things murals. This conversation is going to give us a new angle on paint. We people are talking about creating spaces with a budget the go-to advice is to paint a wall. What if you don't know how or what if a big block of color in your house isn't enough? In this conversation, we dive deeper and we talk about how to explore painting a mural in your home, how to do it yourself, and a little bit about their book that just launched called Wonder Walls. Wonder Walls is a step-by-step guide for walking you through mural painting featuring all kinds of amazing murals that they have painted in homes that you can learn from. You can download this episode from Apple Podcasts, Google Podcasts, Stitcher, and Spotify – or listen to it below! listen now .icon-3-1 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-1 .aps-icon-tooltip:before{border-color:#000} .icon-3-2 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-2 .aps-icon-tooltip:before{border-color:#000} .icon-3-3 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-3 .aps-icon-tooltip:before{border-color:#000} .icon-3-4 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-4 .aps-icon-tooltip:before{border-color:#000} .icon-3-5 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-5 .aps-icon-tooltip:before{border-color:#000} .icon-3-6 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-6 .aps-icon-tooltip:before{border-color:#000} .icon-3-7 img{height:50px;width:50px;opacity:1;-moz-box-shadow:0px 0px 0px 0 ;-webkit-box-shadow:0px 0px 0px 0 ;box-shadow:0px 0px 0px 0 ;padding:px;}.icon-3-7 .
On today's episode we meet Roxy Prima and Phoebe Cornog, the co-founders of Pandr Design Co., a San Diego-based mural company. Their mission is to create designs that not only enhance their clients' brand image, but that will also increase their staying power. Over the years, Roxy and Phoebe have painted over 225 murals all across the United States and in a few countries as well! Phoebe and Roxy are well seasoned artist-entrepreneurs who have learned many important lessons along their entrepreneurial journey and the best part is that they are very transparent about it. In today's episode, we talk about the pressure of creating work for clients, charging for your services in a sustainable way, the importance of having contracts and how demonstrating leadership is so important to gain your client's confidence. Conversation Highlights: Why it's important to value yourself and your work if you want your clients to do the same How to set boundaries in your business so your clients don't make your like difficult How to know if it's time to raise your prices PLUS: It's ok to pitch your work! Links and resources: Website: https://www.pandrdesignco.com/ Instagram: https://www.instagram.com/pandrdesignco/ Book: https://www.amazon.com/Wonder-Walls-Transform-Geometrics-Techniques/dp/1635862779 Don't forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
Muralist, Designers, and Authors! Roxy and Phoebe of @pandrdesignco talk about it all on today's #DesignerChatsIf you haven't seen their reels or toks, be sure to check them out! We talk about how they are talking about needed topics in the creative community.We get to hear the real scoop on what it takes to create a book, how dynamic their duo truly is, and what projects they are excited for.
Welcome to the Creative Human podcast with your host, Vanessa Farino. In this season, Vanessa takes us through people that inspire her in honest conversations. This week, we have Roxy Prima and Phoebe Cornog. They are muralists, artists, authors, and businesswomen. They discuss growing up, the high school experience, how they met each other & more. Enjoy! Follow Roxy on Instagram: https://www.instagram.com/roxyprima/ Follow Phoebe on Instagram: https://www.instagram.com/phoebecornog/ Follow Pandr Design Co on Instagram: https://www.instagram.com/pandrdesignco/ Check Pandr Design Co's Website out: https://www.pandrdesignco.com/ Podcast's Instagram: https://www.instagram.com/CreativeHumanPodcast/ Creative Human's Instagram: https://www.instagram.com/creativehuman.co/ Vanessa's Instagram: https://www.instagram.com/vanessafarino/ https://www.creativehuman.co/ Produced by Mariana Soares
Muralists, aspiring muralists and any artist interested in doing client-based work: look no further than this episode with Roxy Prima and Phoebe Cornog of Pandr Design Co. and Ladies Who Paint. These women have been my go-to resource for murals since I discovered them (and I WISH I would've known about them when I first started with murals). I really wanted to bring you a practical episode that got into the details of being a successful muralist and these ladies did not hold back one bit. We discussed getting your first mural, pricing, outreach, contracts, taking care of your body, the proper boots and equipment and SO much more. I love their perspectives on the abundance of work available in the mural world and their focus on empowering women muralists- so needed! We talked about…. All about Ladies Who Paint and being women in the mural industry How to get break into murals if you're itching to start The importance of outreach: finding who to email, how to present yourself and more Normalizing 5 and 6 figure mural jobs The biggest mistakes they've made and learned from in doing so many projects Taking care of your body as a muralist: everything from equipment to proper shoes What to consider in your pricing, and all about discussing rates Much more! FOLLOW PANDR www.pandrdesignco.com IG: @pandrdesignco @ladieswhopaint @phoebecornog @roxyprima SUPPORT THE SHOW patreon.com/devonwalz FOLLOW THE SHOW @artandmagicpodcast @devonwalzart www.devonwalz.com
On this episode of How'd She Do That? host Emily Landers welcomes Phoebe and Roxy onto the podcast! After Phoebe and Roxy embarked on their separate journeys through college and their first jobs post-graduation their paths crossed one day when Phoebe reached out and connected to Roxy through Instagram. With a shared love of graphic design and desire to pursue a creative life, they founded PANDR Design Co. PANDR Design Co. is a creative design agency that specializes in custom art installations. Together they have created over 225 murals across the US, including a few adventures that have taken them overseas as well! In this episode, Phoebe and Roxy share valuable advice on running your own business, trusting your gut when those red flags appear, and not letting fear stop you. They also talk about how they took a step back during the pandemic to re-evaluate their thoughts on the hustle culture and how they now incorporate what they need for self-care into their workdays. --- Support this podcast: https://anchor.fm/howdshedothat/support
Phoebe Cornog & Roxy Prima: Co-Founders of PANDR Design Co. On this episode of How'd She Do That? host Emily Landers welcomes Phoebe and Roxy onto the podcast!After Phoebe and Roxy embarked on their separate journeys through college and their first jobs post graduation their paths crossed one day when Phoebe reached out and connected to Roxy through Instagram. With a shared love of graphic design and wanting to pursue a creative life they founded PANDR Design Co. PANDR Design Co. is a creative design agency that specializes in custom art installations. Together they have created over 225 murals across the US, including a few adventures that have taken them overseas as well! In 2018 they also created the non-profit, Ladies Who Paint, whose mission is "dedicated to empowering women through art and creating a lasting impact in the lives of female artists all over the world. Through the use of public murals - created by local, national, and international female muralists - Ladies Who Paint strives to empower women in the artistic industry and beyond. "In this episode Phoebe and Roxy share valuable advice on running your own business, trusting your gut when those red flags appear and not letting fear stop you. They also talk about how they took a step back during the pandemic to re-evaluate their thoughts on the hustle culture and how they now incorporate what they need for self care into their work days.
Behind the Studs: Your Home Improvement and Remodeling Podcast
This podcast is an MP3 version.
Roxy Prima & Phoebe Cornog are co-owners of PANDR Design Co. Where to find our guest: https://www.instagram.com/pandrdesignco/ This episode is brought to you by Duration Moulding and Millwork. DURATION is the industry leader in Poly-Ash moulding, millwork, beveled siding, and custom siding. Our products are available throughout the U.S. https://www.durationmillwork.com/ https://www.instagram.com/durationmouldingandmillwork/ Where to find our hosts: Nick Schiffer https://www.instagram.com/nsbuilders/ https://bit.ly/nsbuildersyoutube Tyler Grace https://www.instagram.com/trghomeconcepts/ John Hourihan https://www.instagram.com/heresjohnnyh/ https://www.instagram.com/vintagebuilders/ The Modern Craftsman https://www.instagram.com/the.moderncraftsman/ Music: "Dessert" by Nate Gusakov
Well hello there, babes. Welcome back to Your Place or Mine, hosted by Bae Savage. In this episode, we chat with the incredibly talented babes of Pandr Design Co, Roxy Prima and Phoebe Cornog. We talk about how they chose to pursue their dreams and are fighting against the starving artist stereotype by making money doing it! Hear about the launch of their upcoming book Wonder Walls that can teach anyone how to make a mural in their own home. We unpack the struggles they face with sexism in their industry and what they're doing to help empower women to assess the true value of their work. Find the Pandr Design Co babes at the links below, and check out baesavage.com for more!Website: https://www.pandrdesignco.com/Instagram: https://www.instagram.com/pandrdesignco/https://www.instagram.com/roxyprima/https://www.instagram.com/phoebecornog/https://www.instagram.com/ladieswhopaint/Check out their upcoming book and preorder here: USA: https://www.amazon.com/dp/1635862779Canada: https://www.amazon.ca/Wonder-Walls-Transform-Geometrics-Techniques
Well hello there, babes. Welcome back to Your Place or Mine, hosted by Bae Savage. In this episode, we chat with the incredibly talented babes of Pandr Design Co, Roxy Prima and Phoebe Cornog. We talk about how they chose to pursue their dreams and are fighting against the starving artist stereotype by making money doing it! Hear about the launch of their upcoming book Wonder Walls that can teach anyone how to make a mural in their own home. We unpack the struggles they face with sexism in their industry and what they're doing to help empower women to assess the true value of their work. Find the Pandr Design Co babes at the links below, and check out baesavage.com for more!Website: https://www.pandrdesignco.com/Instagram: https://www.instagram.com/pandrdesignco/https://www.instagram.com/roxyprima/https://www.instagram.com/phoebecornog/https://www.instagram.com/ladieswhopaint/Check out their upcoming book and preorder here: USA: https://www.amazon.com/dp/1635862779Canada: https://www.amazon.ca/Wonder-Walls-Transform-Geometrics-Techniques
In this episode of Letter Now! Podcast, Martina Flor and her guests Roxy Prima & Phoebe Cornog from Pandr Design Co. talk about Money Mindset, and they answer the following questions: How do you charge for work you love doing? What do you take into consideration when charging for your work? How do you overcome the starving artist mindset? Who are your clients? Who aren't your clients? How do you overcome the fear of losing an assignment and charge what you're worth? Full show notes at martinaflor.com/podcast
This week, we're welcoming Phoebe Cornog to the podcast! Phoebe is a co-creator of Pandr Design Co., where she and her business partner, Roxy, create art installations for businesses and communities looking to spice up their spaces with art that is unique to them using a variety of mediums. Pandr strives to tell a company's story with authentic, bold, statement pieces. Phoebe and Roxy also started their own non-profit called Ladies Who Paint, dedicated to empowering women through art. Tune in to hear Phoebe talk about starting Pandr and leaving her job to start her own business, her advice to women that want to pursue a career in art, and how TikTok has launched Pandr forward. Be sure to check out Pandr and Ladies Who Paint at their websites (https://www.pandrdesignco.com/, https://www.ladieswhopaint.org/) and on Instagram and TikTok @pandrdesignco / @ladieswhopaint, and follow Phoebe @phoebecornog and Roxy @roxyprima! To stay up to date with our podcast, follow us on Instagram @twentycentspod and tune in every Thursday at 8 PM EST for a new episode!
Hear more from Monique Aimee on building a career as a freelance illustrator, working with an artist agent, stretching herself beyond her comfort zone while working on her own terms, traveling for projects, cold calling, and finding opportunities from anywhere in the world. RESOURCES: Usual Wines – Podcast sponsor, single serve wines for the modern drinker. Get $8 off your first order and try your first glass on us with the discount code "BEYOND" at www.usualwines.com Loyal Supply Co. Closer&Closer Fat Bottomed Lettering Booklet LetterWest Conference Mary Kate McDevitt S.02 E.01 Windy Chien Asana Quickbooks Skillshare Adobe After Effects "You Are a Badass at Making Money: Master the Mindset of Wealth" by Jen Sincero Pandr Design Co. Mural Pricing, Pitching, & Negotiating Webinar Lauren Hom Passion to Paid www.beyondthe.studio Intro and Ad Music by: Suahn Album Artwork by: David Colson
It was great catching up with the wonderful ladies over at PANDR Design Co., Roxy Prima & Phoebe Cornog. Two of the most hard-working and inspiring entrepreneurs in any industry. Learn more about Roxy & Phoebe: https://www.pandrdesignco.com SUPPORT THE SHOW! Stop by our Patreon page: http://bit.ly/pbtaPatreon Join the Community: Host Instagram: https://www.instagram.com/dpcreates Podcast Instagram: https://www.instagram.com/pbtapodcast Podcast Twitter: https://twitter.com/PbtaPodcast podcast Facebook Group: http://bit.ly/pbtaFBgroup I would love to hear from you. Take a picture of the episode you're listening to and tag the podcast on Instagram or Twitter at @pbtapodcast, @dpcreates, #pbtashow or #pbtapodcast. Leave an iTunes Rating and Review Share the show on social media or follow the Podcast Instagram Subscribe on your favorite podcast player: iTunes Stitcher Google Play Radio Overcast
Roxy Prima and Phoebe Cornog are the co-founders of Pandr Design Co. which is a boutique design agency specializing in murals in Southern California. Working in a wide variety of mediums and methods, they tailor their work to any brand strategy. They are known for their bold, unapologetic statement pieces and have worked with companies such as Visa, Target, the Minnesota Vikings, the Phillies, Lululemon, and Tilly's to name a few. They are also passionate about teaching other creatives to run a successful business. Through their online resources, classes, webinars, and talks, they help give creatives the tools they need to run six figure business. In 2019, they started a nonprofit organization, called Ladies Who Paint, that is dedicated to empowering female artists. Each year they host a mural festival in San Diego where they fly 10 female artists from around the world for a once in a lifetime trip to install a large scale mural. They also run the podcast Drunk on Lettering where they interview creatives over cocktails each week. Give them a follow: @pandrdesignco www.pandrdesignco.com @ladieswhopaint www.ladieswhopaint.org @roxyprima @phoebecornog @drunkonlettering *///// Check out more of Devona & gangSTAR* Creative: @devonastimpson DevonaStimpson.com ArtByDevona.com
In this episode, I sat down with Phoebe Cornog. Phoebe is the co-founder of Pandr Design Co. where she is a graphic designer and muralist. Pandr has been commissioned by brands like Target, Minnesota Vikings, Visa, Lululemon, and more. She discusses what this is like for her as a younger small business navigating all of the changes with Covid-19. She talks about how she defines optimism and she shares why she's enjoying creating without pressure. Pandr specializes in custom art pieces and murals that boost engagement, and social impressions. They work in a wide variety of mediums and methods help tailor our work to any brand strategy, and accurately tell your company’s story. Phoebe is also the co-host of a podcast for creatives called, Drunk on Lettering.Connect with Phoebe: pandrdesignco.com | instagram.com/phoebecornog | podcastConnect with Justin: instagram.com/kellerthinks | twitter.com/kellerthinks | brightsidechats.com/kellerthinks | Circlefifty.com | Text "BRILLIANT" to the number 33777 to sign up for the weekly Fight For Brilliance email.
In this podcast I interviewed Phoebe Cornog & Roxy Prima of Pandr Design Co. for a project I did on the perception of graphic design. Links: https://www.pandrdesignco.com/ https://www.mfachronicles.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
"We just made really good money while being on the beach!” exclaimed Phoebe Cornog, CEO and Co-Founder of the Pandr Design Co. She recounted the day she and her business partner realized the impact of outsourcing. Determined to not be starving artists, they cracked the code for cloning their murals without a loss in quality control. In this episode, Phoebe explains how she and her business partner cast their fears of outsourcing aside to meet the growing demand for their services and scale sustainably.
WE'RE BaAAAaaaCK! What's up! We are back from our little breaky break with new episodes and we are kicking it off with an episode with Erica, our employee over here at Pandr!! We give you the background scoop on Ladies Who Paint, the Paint for Pandr Collective, our South Dakota trip, and what it's like to work for Roxy and Phoebe! Give it a little listen ya coo coo!
Side Hustler's Series Part 1 of 4: 3 Levels to Find Your Wolf Pack Humble Side Hustle Beginnings “Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it.” — Ziad K. Abdelnour I've been side hustling for a hot minute now. One of my bigger side hustles was right out of college when a buddy and I started a clothing brand called Daydreamin' Clothing Incorporated. We quickly changed it to Company because we were far from a corporation, but it just sounded cool. Well, before lettering was a thing on Instagram, I was making hand-lettered logos and graphics for our brand back in 2010. We started off with our logo on a few shitty Gildan logo tees, then ordered some business cards through Vista Print and called ourselves a business. While our original launch was hot garbage, I'm proud of it because we were young dreamers taking big action. Those first few logo tees evolved into more complex designs as we filed an LLC. Two years into it, we were sponsoring rappers, skaters, motocross bikers, and local "influencers." Three years into it, we were hosting events at clubs, doing pop-ups shops, and getting in brick and mortar and online stores like Kazbah. We were making shit happen and figuring it out along the way. My partner was the point-of-contact string-puller, accountant, and fulfillment manager. I was obviously the artist, designer, and the marketing/promo lead. We balanced each other out well and brought in help for extra support. In our fourth year, we were getting serious and ready to elevate our product offerings. We lined up a huge investor and locked down a warehouse for creating custom threads and patterns for whatever we could scheme up. This was the turning point—it became a shit or get off the pot kind of thing. The Banana Split My partner was all-in and ready to quit his job to pursue this. I was in the middle of changing day jobs, had a new mortgage, and was sitting on a pile of private student loan debt. I wasn't as eager to take the risk and wanted to keep doing this as my secondary "full-time" side hustle. Things went sour when we discussed splitting shares of the company if we went with the investor. We didn't see eye-to-eye on percentages and my partner felt like he could make this dream happen on his own. We ended up making like a banana and split. That's when I started Perspective-Collective in 2014. I had made up my mind I was going solo, and I thought I didn't need anyone's help to get to where I wanted to be in life. I spent the first year obsessively learning hand-lettering and posting daily on Instagram. I slowly began developing my style, finding my voice, and growing an audience. I hit a wall the second year. I felt called to do more than just share pretty polished Instagram posts. However, I was trapped in my little Cedar Falls, Iowa, bubble and had no idea what the next step was. I felt so isolated and stuck, but the cure was doing something radical to rattle my comfort cage. Rattling the Comfort Cage I found the Creative South Conference through Instagram and made a decision I was going to find a way to attend. After my successful proposal to my day job, I flew to Columbus, GA, for a life-changing experience in April 2015. This conference allowed me to attach myself to people doing things I didn't know were possible. It revealed the next steps and provided answers to questions I didn't even know I was seeking. Most importantly, it showed me the power of getting around like-minded people who knew more than I did. This is the power of community. I went home on fire and immediately joined the Seanwes community. They welcomed me with open arms at the conference and eliminated the feeling of isolation. It was a pricey investment, but definitely worth it in the grand scheme of things. Find Your Wolf Pack From there, I joined an accountability group for the next level of connection. Along the way, I would pick up mentors like Jason Craig and Brian Manley, who took me under their wing in regards to public speaking. Every year, my side hustle evolved as I added something new to the tool belt. Drawing turned into blogging. Blogging turned into speaking. Speaking turned into a podcast. Somewhere in between, I started teaching workshops and selling products. Doing all of this outside my day job has helped me build my own community. It's put me in a position where I can pursue coaching other creatives to build something of their own outside their day jobs. The point I want to make? None of this would have happened if I thought I had all the answers and had been too prideful to ask for help. I've had help at each step along the way. Yes, sometimes, you have to to be the lone wolf and make mistakes in order to learn and push forward. In my experience, seeking out a wolf pack and asking for help allows you to bypass obstacles and get on the fast track for growth much quicker than being a lone wolf. Wolves survive and thrive by being in packs. If you're tired of feeling stuck and isolated on an island, I have a few levels for finding your wolf pack. Level 1: Find Community Finding community was the spark I needed to get off my island. Going to a conference—where I didn't know a soul—and leaving with people I considered family changed the game. I can't stress enough how important it is to get around like-minded people who are doing or strive to do the same thing you're trying to accomplish. Finding a community doesn't have to revolve around money. If you can't afford a conference or an online "gated" community, don't sweat it. There are free communities on Facebook, Slack, Instagram DM Groups, Online Forums, etc. that you can start with. In fact, it's the main reason I created The Perspective-Collective FREE private group. I want hungry side hustlers like you to be able to access like-minded creatives across the world sharing feedback, resources, and encouragement. This could be a great wolf pack to start with and we'd love to have ya. Level 2: Join/Create an Accountability Group Once you join a community and start building a rapport with people, you'll notice there are certain individuals whom you most vibe with. These are perfect candidates to start an accountability group with. Think of this as your tightest homies in the wolf pack. You guys form your own mini wolf pack. When I was in the Seanwes group back in 2015-2016, I had a lot in common with people like Colin Tierney, Eric Friedensohn, and Terence Tang. We were all lettering artists who focused on kicking out content, producing products, and growing an audience. We formed a little accountability Slack group where we'd do weekly Google Hangouts. This consisted of sharing: weekly progress updates short-term and long-term goals big wins areas for improvement things we could use some extra accountability on We slowly expanded our circle with more unique and like-minded people. Our group is still going and growing, and it's like a family reunion when we link up at conferences. Level 3A: Join a Mastermind If you've outgrown what your community and accountability group can offer, a Mastermind could be what you're looking for. It's typically an exclusive niche group of high-performers in the same focus as you. You'll usually need an invite or have to pay to become a member. For example, someone like Lewis Howes has a gated community called the Inner Circle. If you want more access to him, extra accountability, and greater exposure to people who are doing what you do but at a higher level, you could pay and apply to join his Mastermind. This isn't always the case though. If you and a few from your accountability group are all hyper-growing in the same direction, you could evolve and create a tight-knit Mastermind that's laser-focused on helping each other scale your businesses. However, sometimes you may want something more intimate, hands-on, and more direct to someone. You just may need a coach or a mentor, which is where I am today. Level 3B: Hire a Coach or Mentor There's a bit of a difference between coaching and mentorship. Coaching is more of a short-term structured relationship while a mentor is a long-term relationship that could expand from coaching. Hand Holding & Holding Feet In 2019, getting a coach has single-handedly elevated my side hustle business to the next level. Back in episode 101 last year in October, I talked about how my gut was telling me to take my business and podcast in a different direction. I knew I was ready to niche down and make a bigger impact in a focused direction, but I wasn't sure which steps to take. In February this year, I was fortunate enough to link up with Tom Ross, CEO of Design Cuts. In May, I started meeting with Hand Lettering Educator and Coach, Mye De Leon. Both immediately started helping me shape the bigger picture and held my feet to the fire to take action. I was stumbling in the right direction on my own, but progress was slow. However, getting help from coaches helped me gain clarity and traction quickly on this new path. These two have already accomplished what I strive to do and have helped others achieve similar results. I desperately needed them to hold my hand and teach me the ropes. Tom helped me embrace my identity as the Side Hustle Guy and how to communicate it to others. He also helped me build the Side Hustler's War Chest and explode my email list in the first month. Mye De Leon has been teaching me email marketing, copywriting, and setting up this 3-month Side Hustler's Coaching Program. Both have played pivotal roles in helping me lay the new foundation of Perspective-Collective moving forward. Not going to lie, coaching and mentors are an investment. However, you're able to easily get your ROI plus more if you find the right fit and apply yourself. The Biggest Names You Look Up to Invested in Help The people you see making the biggest waves in the creative industry have all sought out help one way or another. The following friends of the podcast are making huge waves. However, investing in business coaches or creative mentors sparked their breakthroughs. Read through their testimonials to see how a coach helped guide them to success. Pandr Design Co. After the first few months of starting our business, we knew we didn't know how to run it, what to charge, or how to get clients. Investing in a coach was the best choice we made for our business. The first 6 months we had an hour-long call every week, and the last 6 months we had an hour-long call once a month. Working with our coach helped us set bigger goals, get consistent clients coming in, have a pricing structure, etc. It built the foundation for the 6-figure business we run today. Lisa Quine I was just starting to think about life as a full-time freelancer. I knew nothing about running a business, so I knew I would need to do something to educate myself. I hired a coach running a summer special for two 1-hour phone calls for $500. She helped me get my thoughts aligned, pushing out the negative ones, and making sure my thoughts were on things like my goal, salary, marketing, etc. After our coaching sessions, she’s also hired me for 3 mural projects and gives me great exposure across Cleveland. Mye De Leon My progress was slow. I wanted to move forward faster and leverage the knowledge of someone who’s been in the trenches and can teach me how I can reach my goals sooner. I found community first and then was recommended the right coach. We met twice a month and regularly chatted via Slack. Coaching helped me massively increase my email list, where I was able to pre-sell my course for $17k. I recommend getting a coach because it helps you achieve clarity and focus and gets you to where you want to go faster. Tom Ross I had grown a large audience on my old design blog, but it was very disengaged and felt hollow. I was relying on advertising income and felt like I hadn’t built something truly long-term and meaningful. Meeting with my mentor once a week led to the biggest win of gaining clarity. I dropped all the annoying ads. I focused on engagement over vanity metrics. Truth be told, success came further down the line, in the form of my current company Design Cuts and my personal brand. But none of this could have happened without getting that earlier foundational clarity. Accelerate Your Growth & Provide Clarity To summarize, being the lone wolf is hard. It's a lot easier to survive and thrive when a wolf pack of like-minded savage beasts has your back. It's doable, but side-hustling solo is hard. Attaching yourself to a community, accountability group, mastermind, coach and/or mentor will accelerate your growth and provide clarity. Don't be too proud to admit that you don't have it all figured out. The answer is always no if you don't ask for help! Having people help wall you through the forest is way quicker than blindly stumbling through it on your own. Get off your isolated island and find your wolf pack. Need Some Extra Help? Check out The Side Hustler's Coaching Program If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week. Shownotes Download your FREE Side Hustler’s War Chest Get your FREE audiobook download from Audible Join our Private Global Facebook Community of Creators Listener of the Week: dontreallycare of USA Podcast Editor: Aine Brennan Shownotes Editor: Paige Garland Video Editor: Colton Bachar Podcast music: Blookah Want to Support the Show? Become a backer on Patreon Leave an Apple Podcast Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe via your favorite podcast player: Apple Podcasts Spotify Google Play Music Overcast
Roxy Prima and Phoebe Cornog are the co-founders of Pandr Design Co., Drunk on Lettering, and Ladies Who Paint. Roxy is originally from San Diego, CA, while Phoebe was born and raised in Philadelphia, PA. The two have backgrounds in graphic design and share a love of hand lettering, which they discovered when they met via Instagram in 2015. After planning lettering meet-ups for San Diegans and doing a few collaborations, Roxy and Phoebe founded their business in the spring of 2016. At Pandr they create murals for businesses that help boost their social media presence. Through the use of bright colors and bold letterforms, they create large scale art pieces that customers enjoy photographing. When they're not painting, Phoebe and Roxy can be found interviewing notable designers and artists for their podcast, Drunk on Lettering. Each week they speak with a different interviewee over drinks via Skype. Their experience with Pandr and DOL recently drove them to found the non-profit, Ladies Who Paint. Ladies Who Paint is a 501(c)(3) dedicated to empowering female muralists, street artists, and sign painters. In September 2019, they will be organizing the first ever all-female mural walk in San Diego. Ten female artists from all over the world will be flown in to each paint a mural in the East Village neighborhood.
Phoebe Cornog and Roxy Prima, Founders at Pandr Design Co., share their passion for lettering, building a business and their own podcast, Drunk on Lettering. Recorded live at THREADX 2019 with the 2 Regular Guys Podcast. Links Mentioned in Today’s Episode: Phoebe Cornog: https://www.linkedin.com/in/phoebecornog Roxy Prima: https://www.instagram.com/roxyprima/ Pandr Design Co.: https://www.pandrdesignco.com SGIA: https://www.sgia.org THREADX: https://sgia.swoogo.com/threadx19/ 2 Regular Guys: https://2regularguys.com
Episode 132 - Michael Fugoso by Pandr Design Co
Starting something new can be scary, but the fear of the unknown didn't stop todays' guests from following their dreams. Join me today as I talk to Roxy Prima and Phoebe Cornog of Pandr Design Co. and the "Drunk on Lettering" podcast about how starting their own business and how it's OK to make mistakes.
This week on the Creative Waffle podcast, I chat with Phoebe and Roxy from Pandr Design Co. Phoebe and Roxy are highly talented hand letterers, they also host the podcast 'drunk on lettering'. On the show they share their advice for growing and starting your own design studio. Find Pandr here: https://www.pandrdesignco.com/ https://www.instagram.com/pandrdesignco/ https://itunes.apple.com/us/podcast/drunk-on-lettering/id1130073523 More Blue Deer stuff... FAQ Video: https://goo.gl/HL5Vxo Website: https://www.bluedeer.design Blog/podcast: https://www.bluedeer.design/blog Instagram: https://www.instagram.com/bluedeerdesign Twitter: https://www.twitter.com/bluedeerdesign Facebook: https://www.facebook.com/bluedeerdesignuk/ Email: hello@bluedeerdesign.co.uk
The Big 100 EPISODE 100 BABY! You're in for a treat. I've listened to hours of previous guest episodes and strategically plucked out some of the best golden nuggets. These people's words made a significant impact on my daily mindset and approach and I feel it will hit home with you too. The following, in no particular order, are the Top 10 Tips from Industry Juggernauts to Elevate Your Creative Hustle. You're getting knowledge bombs dropped on you from the likes of: Erik Marinovich, Lauren Hom, Durham Brand & Co., Hoodzpah, Industry Print Shop, BenRealvsWorld, Pandr Design Co., Mama's Sauce, Propaganda and Alicja Colon. So sit back, open your mind, and let this heavy dose of knowledge vibrate through your body and soul...oh, ya, it's like that today. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect. — Shownotes Episode 85: Erik Marinovich Episode 75: Lauren Hom Episode 70: Durham Brand & Co. Episode 71: Hoodzpah Episode 56: Industry Print Shop Episode 61: BenRealVsWorld Episode 65: Pandr Design Co. Episode 84: Mama's Sauce Episode 82: Propaganda Episode 45: Alicja Colon Hoodzpah book: Freelance and Business and Stuff (FABAS) Dose of Inspiration: @travispietsch Podcast Editor: Aine Brennan Shownotes Editor: Paige Garland Podcast music: Blookah — Want to Support the Show? Become a backer on Patreon Leave an Apple Podcast Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Crypto Donation Support Bitcoin: 1j5vE64PWgkJHGnGSrAiJK82bnfn7fBgu Ethereum: 0xFf60588C873E34235dE371450d58129d8d7cAC16 Litecoin: LerTFZfvtW4iH7qJM8vSE9mkdQA24yKmB6 Subscribe via your favorite podcast player: Apple Podcasts Spotify Google Play Music Overcast Stitcher Tune In
I had a blast talking with these two amazing ladies. Listen as they share their story on building an empire. Learn more about Roxy & Phoebe: https://www.pandrdesignco.com/
Episode 76 - Roxy & Phoebe by Pandr Design Co
Episode 70 - Daniel Patrick Simmons by Pandr Design Co