Girl Gang Craft The Podcast

Paige is the founder of The Legal Paige, a virtual legal educational platform working with small businesses. She is a certified Juris Doctor and holds a double B.A. in Economics and Political Science. After working as a federal law clerk, Paige traded in the traditional law life for a virtual one and opened the doors to The Legal Paige in 2018. She helps her clients and online community run legal and protected businesses through her contract shop, podcast, YouTube channel, and blog. Her mission is to create an online space where the law isn't so scary and entrepreneurs can get legally legit in no time. FREEBIE: Ten step guide to set up a legal business Free Trademarking Guide Sign up and get more Legal Paige resources HERE and follow @thelegalpaige on instagram Shop The Girl Gang Craft 2024 Holiday Gift Guide Small Business Spotlights: Nurelle Creations at nurellecreations.com - get 25% off orders over $50 with code GGC2024 Antigone Nastos at AntigoneNastos.com - get 20% off a spirit session with code GGCLOVE Flux Studio at Shopfluxstudio.com - get 15% off the Basics Collection with code GGC15  Holiday Events - Come See GGC in Malden MA this Saturday! Subscribe to our Newsletter Shop GGC Goodies + Apparel @PhoebeSherman @GirlGangCraft Tik Tok YouTube Girlgangcraft.com Affiliates: Flodesk Quickbooks Manychat

Allison Yee, Founder and CEO of UpNext, is passionate about helping create a world where entrepreneurs can make big waves while taking small risks.⁠ Allison and her team empower founders to transform their businesses through pop-ups, help property owners reimagine underutilized spaces, and partner with municipalities to level up opportunities for local brands to drive economic development. Their online masterclass, The Pop-Up Playbook, and soon-to-be-launched community, The Retail Playground, continue to build opportunities that bridge the gap between dreaming and taking action. Follow Allison at @poppingupnext and visit poppingupnext.com Shop The Girl Gang Craft 2024 Holiday Gift Guide Small Business Spotlights: ShopPrettyPeacock.com - Get 25% off with discount code GGC25 Jennylemons.com/GGC - Get 15% off your order using this link Quien Soy Shoppe - Get 15% off your order with code HOLIDAY15 Holiday Events - Come See GGC in Providence, RI or Oakland, CA this Saturday!! Subscribe to our Newsletter Shop GGC Goodies + Apparel @PhoebeSherman @GirlGangCraft Tik Tok YouTube Girlgangcraft.com Affiliates: Flodesk Quickbooks Manychat Call up the GGC hotline at ‪413-961-0855‬ Leave us a 5 star review and tell us what you love and learned from listening

In this solo episode, Phoebe talks about how to stay resilient and creative during times of collective hardships. Shop The Girl Gang Craft 2024 Holiday Gift Guide Small Business Spotlights: The Natural State Skincare Co - Use code GirlGangGifts for 10% off order  Mango Illustrated - Use code GCC 20 for 20% off Dikon Studio - Use Code Girl Gang Gift for 20% off @VirgoCreativeSocial - Free audit + January content plan for December signups Holiday Events - Come See GGC in Salem this Saturday! Subscribe to our Newsletter Shop GGC Goodies + Apparel @PhoebeSherman @GirlGangCraft Tik Tok YouTube Girlgangcraft.com Affiliates: Plum Paper Flodesk Quickbooks Call up the GGC hotline at ‪413-961-0855‬ Leave us a 5 star review and tell us what you love and learned from listening  

Michelle Norris is a Multimedia Artist and Digital Creator. She is half of the Photography and Art Direction team Tropico Photo, and co-owner of Space Queen, a Vintage Boutique and Art + Event Space in Atlanta, Georgia. She is a Connoisseur of Color and loves to seek out Joyful Palettes. Michelle joins Phoebe on the podcast to discuss finding the balance of being a creative and feeling fulfilled as an artist while being a successful entrepreneur. You can find Michelle and see all of her incredible projects by following her at @michellenorrisphoto @tropicophoto and @spacequeen_ATL    Subscribe to our Newsletter Holiday Events Shop GGC Goodies + Apparel @PhoebeSherman @GirlGangCraft Tik Tok YouTube Tulip Clip Girlgangcraft.com Plum Paper Call up the GGC hotline at ‪413-961-0855‬ Leave us a 5 star review and tell us what you love and learned from listening!   

Larissa May is a digital wellness entrepreneur and the founder of #HalfTheStory, a non-profit dedicated to improving the next generation's relationship with technology. Larissa founded #HalfTheStory after facing her own struggles with social media, and has spent the past 9 years driving the rapidly growing global movement towards digital wellness. Larissa joins Phoebe on the podcast to talk about ways to create space for your own digital wellness and how to shift your social media mindset Highlights:  ✿ Larissa is a digital wellness advocate and addresses tech's impact on the mental health of the youth ✿ Her personal struggle with tech's effects on mental health led her to realize the need for better emotional resilience and tech boundaries. ✿ Implementing digital hygenine practices that hinder the enjoyment scrolling like using grayscale mode, setting a timer, hiding apps in folders, and simply logging out!  ✿ "If I'm going to scroll, I'll just set a timer for five minutes... Life is short, time is a treasure." Follow Larissa @livinlikelarz and @halfthestory Subscribe to our Newsletter Holiday Events Shop GGC Goodies + Apparel @PhoebeSherman @GirlGangCraft Tik Tok YouTube Tulip Clip Girlgangcraft.com Plum Paper Call up the GGC hotline at ‪413-961-0855‬ Leave us a 5 star review and tell us what you love and learned from listening!   

For this Girl Gang Craft BONUS episode, Phoebe interviews her dad on his expereince helping establish the Green Party in California   Subscribe to our Newsletter!  Holiday Events Shop GGC Political Merch @PhoebeSherman @GirlGangCraft Tik Tok YouTube Girlgangcraft.com  

Phoebe takes the mic solo for this episode to embrace the highlights and imperfections of running a business. Episode Notes: ✿ Recognizing challenges and focusing in on what is possible to take on when tasks pile up ✿ Creating space for growth; knowing when to let go ✿ GGC financial insights and our Q4 projections  ✿ A walk through our new rebrand Subscribe to our Newsletter!  October 26th - Haunted Happenings Holiday Events @PhoebeSherman @GirlGangCraft Witches for Kamala Yard Signs Tulip Clip Shop GGC Goodies + Apparel Girlgangcraft.com Quickbooks flodesk Call up the GGC hotline at ‪413-961-0855‬ Leave us a 5 star review and tell us what you love and learned from listening! 

Madison Paige is a Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder who helps brands build a ride or die online community.Her genuine spirit, high energy, and years of experience in the social media world supporting businesses in their growth journey equips her to bring you high level, practical tips as your newest biz growth bestie. Episode Highlights ✿ How to keep your energy high when you're hyping up a new launch and keeping that momentum flowing ✿ Being confident and a cheerleader for your brand by sustaining a positive outlook  ✿ How to enhance your online presence by building community with personal connections ✿ We talk Madison's 7 Types of content framework ✿ Sticking to a schedule that promotes balance and wellness   Follow Madison @thisismadisonpaige and visit thisismadisonpaige.com for all offerings. Listen to her podcast Small Business Growth   Vist Girl Gang Craft IRL this Saturday at Haunted Happenings in Salem, MA!   Holiday Gift Guide - APPLY @PhoebeSherman @GirlGangCraft Tik Tok YouTube Witches for Kamala Yard Signs Shop GGC Goodies + Apparel Girlgangcraft.com Quickbooks flodesk    

Vanessa McGovern, Co-Founder and Chief Sales and Marketing Officer at Gifted Travel Network joins Phoebe on the pod to talk about the entrepreneurial pursuit of travel advisors and the innovation in curating a luxury travel experience. Episode Highlights ✿ Gifted Travel Network connects clients with Travel Advisors that are hands on in crafting their entire destination experience ✿ A Travel Advisor is an ongoing supportive service that caters to the client throughout the booking process and beyond.  ✿ GTN offers an educational development program to start your own travel advisory business ✿ The Luxury Mindset; How luxury is defined differently between each person and the importance of meeting your clients interpretation of luxury ✿ “Entrepreneurship is one big personal development boot camp. It's not linear. So learning how to navigate the peaks and valleys of the journey is critical.”  Follow Vanessa and Gifted Travel Network at @giftedtravelnetwork and visit giftedtravelnetwork.com for their travel advisor directory and course offerings Subscribe to our Newsletter!  Applications for Malden end today -  Apply Now Girl Gang Craft Holiday Gift Guide - Apply Now Witches for Kamala Yard Signs Holiday Events Shop GGC Goodies + Apparel Girlgangcraft.com Affiliates:  Quickbooks Moneychat  CapCut Socials:  @PhoebeSherman @GirlGangCraft Tik Tok YouTube Call up the GGC hotline at ‪413-961-0855‬ Leave a 5 star review and tell us what you loved and learned from listening

Caitlin Bacher, founder of Scale With Success joins Phoebe on the pod and shares her key elements to having an evergreen launch for course creators.  Episode Details:  ✿ Why launching didn't work for Caitlin ✿ Realizing the expenses that go into launches (money + time!) ✿ Pivoting to evergreen autopilot course offerings ✿ Creating sustainable growth programs for clients ✿ Building a “Choose Your Own Adventure” sales experience for your customers Follow Caitlin @caitlinbacher and visit caitlinbacher.com for all offerings   Apply Now - Girl Gang Craft Holiday Gift Guide Come see us Sunday October 6th at Haunted Happenings in Salem, MA  Holiday Events Witches for Kamala Yard Signs Shop GGC Goodies + Apparel Girlgangcraft.com Affiliates:  Quickbooks Moneychat  CapCut Socials:  @PhoebeSherman @GirlGangCraft Tik Tok YouTube Call up the GGC hotline at ‪413-961-0855‬ Leave a 5 star review and tell us what you loved and learned from listening

Orta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot's terracotta reservoir. After a year in her garage experimenting and teaching herself ceramics, she refined her dream into the Sixie Seed Pot, a responsibly-made product that is beautiful enough to display. Eager to align her professional life as a product designer with her environmental values, Anne started Orta Kitchen Garden. Outside of perfecting her craft as a gardener and product designer, Anne also teaches customer research for entrepreneurship at both Sanford University and UC Berkeley.    Key takeaways: ✿ Anne started her journey with Orta Kitchen as a true beginner gardner. She learned from failure and grew by teaching herself to get to the level of gardening she is at today.  ✿ Anne's idea to create Seed Pots bloomed from a need to grow herbs and food that wasn't available in her local markets - so she decided to grow them herself! ✿ Anne details her process of product designer and the development of her unique Seed Pot innovation ✿ “Nobody's competing with us directly. Specifically what we do, we're the only ones that do it and have been for ten years” Find an untapped market that products don't exist in yet that fills a need for folks, then start your product design journey ✿  “I think it's actually a powerful entrepreneurship practice to have self-care routines.” ✿ Being an entrepreneur is hard! But that doesn't mean you're doing it wrong. Anne tells us that having a plant to care for helps entrepreneurs by creating a grounding practice to rely on  Anne is offering GGC Listeners a FREE Self-Watering Seed Pot when they sign up for her newsletter!  Sign up here: https://mailchi.mp/a62be2371ecb/1p71voi3b1 Follow @ortagardens on instagram and go to https://ortakitchengarden.com/ for all offerings   Girl Gang Craft Winter Event Applications CLOSE Thursday, August 15th. Apply Here Call up the GGC hotline at ‪413-961-0855‬ We'd love to hear from you and answer your questions on the pod. Leave us a 5 star review and tell us what you loved and learned from listening!    Quickbooks: bit.ly/GGCxQuickbooks @PhoebeSherman @GirlGangCraft Tik Tok YouTube Shop GGC Goodies + Apparel Girlgangcraft.com  

Shannon Matson is the founder of The Social Bunglaow, an education and media platform that helps online service providers, coaches, and educators turn their expertise into a sophisticated business. Shannon joins us today to encourage small businesses who want to level up and lean into providing services or teach online classes to go for it using simple steps to get off the ground. Shannon also shares her tips for creating an effective instagram carousel and how to have an engaging launch for new offerings.   Key takeaways: ✿ How to start an online class if you've never held one before  ✿ The simple tech ingredients you need to start a service based business (Zoom, Email, and a website!)  ✿ What makes an engaging carousel post ✿ Evergreen courses that are always available and always valuable ✿ What you need to have a successful launch for a class or new offer   Follow @thesocialbungalow on instagram and go to thesocialbungalow.com for all offerings Quickbooks  GGC x Art Mix Sacramento is August 8th! Get tickets at https://www.crockerart.org/cart/event/2328 and use code PAJAMAS   Call us up at ‪413-961-0855‬ and we'll share your small biz story or answer your questions on the pod. Leave us a 5 star review and tell us what you learned from the pod!   @PhoebeSherman @GirlGangCraft Tik Tok YouTube website  

Kristen Bousquet is a creator, monetization coach, and founder of Soulcialmate. She started her company after selling her first business for $100k at 25 years old, and since has generated over $450K in her creator business as a micro influencer. Soulcialmate's goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through the Soulcial Scoop Podcast and her Soulcial Suite coaching programs, all while keeping the soul in social media. Key takeaways: ✿ the anti-pitch method: a slow build to solid long term partnerships and connections ✿ being a creator on linkedin and how it brings you to speak directly to the person you need for partnerships ✿ how to become a micro creator with under 10k followers ✿ setting expectations with your brands partners ✿ brand partnership horror stories   Follow @kbousq on instagram and go to theleap.co/creator/Soulcialmate for all creator offerings Soulcial Scoop Podcast Sign up for Manychat bit.ly/GGCmanychat Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk GGC Salem is July 27th! RSVP at https://www.girlgangcraft.com/events GGC x Art Mix Sacramento is August 8th! Get tickets at https://www.crockerart.org/cart/event/2328 and use code PAJAMAS Do you have Brand Partnership horror stories to share?! Call us up at ‪413-961-0855‬ and we'll share your story and answer your questions on the pod   @PhoebeSherman @GirlGangCraft Tik Tok YouTube website

Business growth coach and entrepreneur, Jacinta Devlin, joins us today to take us through the steps of crafting your own effective sales funnel. Jacinta's superpower is empowering female-led businesses to reach their high ticket business goals through her personalized Business Growth Program. In today's conversation, Phoebe and Jacinta go into full-circle cohesive strategies that integrate social media, email marketing newsletters, and fine-tuned branding that leads to high engagement and sales. Key takeaways: ✿ What is a funnel? A funnel is like a curated journey guiding potential customers from initial engagement on social media to making a purchase, ensuring a seamless and engaging experience. ✿ Prioritize writing catchy subject lines for your emails! Jacinta recommends using actionable key words and even trying subjectlines.com to help boost your newsletter subscriber opening rate ✿ Must haves: clear branding and high quality photos/videos on your instagram and website to show that your products or services are visually appealing   ✿ Giving new potential customers a reason to subscribe by offering “something of value” that you can give to your customers or clients in exchange for them to sign up for your email newsletter   ✿ How using Flodesk easily streamlines your email marketing processes and allows a consistent and effective dialogue that's tailored to clients' wants and preferences.   ✿ “A lot of people think that followers equal dollars. I've had clients that have 360k followers, and they're not making any money, and I've had clients with 1300 followers and they're making almost $10,000 a month. It's really about having systems, automations, and strategies in place that are specifically designed to convert people to become a customer, or to purchase your product or service.”   Follow @jacintadevlin_ and visit her website for her 1:1 coaching program at https://jacintadevlin.com/   Sign up for Manychat bit.ly/GGCmanychat Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk   GGC Salem is July 27th! RSVP at https://www.girlgangcraft.com/events GGC x Art Mix Sacramento is August 8th! Get tickets at https://www.crockerart.org/cart/event/2328  Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we'll read + answer your questions live on the pod   @PhoebeSherman @GirlGangCraft Tik Tok YouTube website

In this solo episode, Phoebe tells us about five intentional practices for throwing a craft fair or a wedding and how she brings intentional meaning into her event planning from the Girl Gang Craft Fairs to her own summer camp inspired wedding. Key points ✿ “The Art of Gathering” by Priya Parker ✿ Finding your “Why” ✿ Being intentional about curating a vibe ✿ Communication with your vendors, staff, guests, and attendees ✿ Being present on the day of ✿ Following up and the importance of sending thank you notes Craft Fair Ebook: https://www.girlgangcraft.com/ebook Salem Craft Fair is coming up July 27! RSVP here Join us for our Pajama Party GGC Sacramento fair August 8th at the Crocker Museum! Get tickets here Applications are open for Malden and Sacramento Holiday Events. Apply here Call the GGC Hotline at ‪413-961-0855‬ and we'll read + answer your questions live on the pod Please leave us a 5 star review on Apple Podcasts @PhoebeSherman @GirlGangCraft Tik Tok YouTube website

Anna-Alexia Basile is a San Francisco-based fashion, travel, and commercial photographer. She grew up splitting her time between Italy and the tropics of Florida where warm bodies of water, sunshine, and the colorful surroundings shaped her vision. In this episode, Phoebe and Anna-Alexia chat about Anna-Alexia's unexpected entrance into the photography industry from her starting role as an intern for Refinery 29, shooting style pieces for Art Basel, to launching her own photography business and exploring new creative and colorful realms of editorial photography.   ✿ Creating boundaries with clients; Why it's crucial to have a contract for any client facing work and how to recognize when clients show us their red flags ✿ “It's rare, but sometimes clients are like, oh, we like we pay you before we get the finals? And I'm like, yeah, you pay before you leave the restaurant.” ✿ Feeling in alignment with the work you do and seeking out new creative outlets in your industry ✿ Defining Usage: where and how your work will be displayed, and how terms are differentiated depending on what the client's final product will be used for. ✿ “I'm really doing my best with my clients to normalize being paid upfront and under really reasonable terms. That sets the expectation and the etiquette for how we're going to behave in our business relationship.” ✿ Listen to episode 36 ft. Dr. Akilah Cadet @annaalexia on instagram annaalexiabasile.com for offerings Speicial Offer: Girl Gang Craft listeners get $150 off a portrait session with Anna-Alexia for July and August. Book here Sign up for Manychat bit.ly/GGCmanychat GGC Salem Craft Fair is July 27th! RSVP at girlgangcraft.com/events Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we'll read + answer your questions live on the pod @PhoebeSherman @GirlGangCraft TikTok Youtube For episode shownotes and transcript, please visit our website  

On today's episode, Phoebe explores the Instagram tool we're seeing all over the internet, Manychat! Manychat is a way to express a CTA to your followers, clients, and customers that leads to your product or offering directly in their inbox. We love that for your bottom line. More lessons:   ✿ Marketing structure of a funnel and creating “top of funnel” content ✿ Customer conversions and getting clients to purchase or sign up for your newsletter ✿ How using Manychat brings your business directly to your customers DMs  ✿ Creating nurturing content that highlights your brand ethos Sign up for Manychat: bit.ly/GGCmanychat Craft Fair Ebook: https://www.girlgangcraft.com/ebook Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk Salem Craft Fair is coming up June 22! RSVP at https://www.girlgangcraft.com/events Do you have a small business question for us? Call the GGC Hotline at ‪413-961-0855‬ and we'll read + answer your questions on the pod @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman subscribe on YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website

Elizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account @cheapoldhouses and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House?   Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. She holds a master's degree in historic preservation and has put in years of professional work restoring old houses.   While not filming or nurturing the vast and wonderful Cheap Old Houses community, the couple spends time restoring their own cheap old farmhouse — a little slice of heaven they snagged for a cool $70,000.   Key Quotes:    ✿ Elizabeth tells us about her sourcing strategies for furnishing old homes, “It's all vintage sourcing. Vintage is my favorite. We're big fans of Etsy, Marketplace, flea markets, and especially salvage yards. Architectural salvage is huge.”   ✿ “Old house restoration is a marathon. It's not a sprint. A lot of people move into an old house and think they have to do everything right away. That is absolutely not the case. You can live with an ugly kitchen for 10 years and you will survive.”   ✿ “I think people of this generation, especially the generation on Instagram, is extremely design savvy. This is a generation that doesn't just want cookie cutter things, they want things that define them, that are, quite frankly, also good for the world, good for the planet.”   ✿ “I mean, work is work. And I'm not going to sugarcoat the idea that if you do something you love, it's never going to feel like work. It often feels like work. It usually feels like work, but there is a greater mission behind it that motivates me every day, and I think that's really important.”   Follow Elizabeth and Ethan on @CheapOldHouses Visit cheapoldhouses.com to subscribe to their newsletters Tune into “Who's Afraid of a Cheap Old House?” Tuesday's on HGTV   Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk Sign up for Many Chat bit.ly/GGCmanychat   Salem Craft Fair is coming up June 22! RSVP and buy tickets in advance at https://www.girlgangcraft.com/events   Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we'll read + answer your questions live on the pod   Instagram: @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website

Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie's fruitful approach to wholesale, PR, her manufacturing secrets, and how to keep consistent communication with new stockists.    Key Moments:    ✿ Themed marketing; Jennie curates weekly themes for her newsletters and posts that aligns with her product marketing to keep customers engaged ✿ Manufacturing processes and utilizing factory samples to create product content while her new items are in production ✿  “And that's when I decided that it was time to go.” When Jennie made the call to close her storefront doors for good after not meeting profit margins  ✿ How a PR agency helped get her products featured on BuzzFeed and the Today Show   Shop at JennyLemons.com for your own special treat! Use Code GGC for 15% off your order site wide.   Follow Jennie on instagram @JennyLemons   Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk Apply to Faire at faire.com/apply/girlgangcraft   Sign up for Girl Gang Craft's Email Class girlgangcraft.com/classes    Providence Craft Fair is this weekend! RSVP and buy your tickets ahead of time at girlgangcraft.com/events   Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we'll read + answer your questions live on the pod   Instagram: @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website

In this solo episode, Phoebe opens up about her unsettling experiences from her journey as a yoga student, to becoming a teacher, as well as the systemic issues present throughout the yoga industry.    Phoebe also answers a question from a listener on the hotline about invoices, write offs, when to LLC, bookkeeping, and more fun tax stuff and we love it! Give GGC a call with your burning biz questions at 413-961-0855.   RSVP to our craft fair events Tickets to the Providence Craft Fair Tickets to Sacramento ArtMix Night Market   Leave us a 5 star review on apple podcasts with your instagram handle and be entered to win a coaching call with Phoebe   Instagram: @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website  

The sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family's legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad's impactful role in the jewelry industry.   Key Moments:    ✿ Launching their biz from the need to help guide couples to find the right set ring for them ✿ “It shouldn't break the bank to invest in good quality jewelry” ✿ “We're your jewelers for generations.” how Sonu Co creates an atmosphere that encourages you to come back for all of your jewelry needs  ✿ Pitching and being chosen as featured jewelers for the reality couple shows Indian Matchmaking, The Ultimatum, and Love Is Blind ✿ We learn about the Kimberly process, mine diamonds vs. lab grown, and the difference between 14, 18, and 22 karat gold. ✿ “If you're on a reality show, always have a plan B!” Their fun behind the scenes experience being in front of the camera when filming Indian Matchmaking   Girl Gang Craft listeners get a very special discount! use code “TRIBE” for $50 off your purchase of $249 or more at sonucompany.com   Follow Sonu Co on instagram @Sonu.Company    Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk Apply to Faire at faire.com/apply/girlgangcraft Our Mother's Day Gift Guide is still live! Shop at girlgangcraft.com/giftguide4mom Oakland Craft Fair is this Saturday May 18th! RSVP to Oak and all our shows at girlgangcraft.com/events   Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we'll read + answer your questions live on the pod   Instagram: @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website  

[Content Warning] this episode contains speak of domestic violence so please take care while listening   Missing Witches is an art and activism project and public research project, created by Amy Torok and Risa Dickens: old friends, creative collaborators, curious crafters, big cacklers, howlers at the moon, grumpy old crones, just a couple of perpetual baby Witches living, writing, and recording out in the woods on unceded Anishinaabe territory, in Quebec, Canada.   Risa joins Phoebe today and takes us on her journey of the roots that grew Missing Witches, finding Re-Enchantment in the world, why she moved to the woods and left her tech career behind, the business that formed from the project, and their dedication to reparations which inspires their work.   In May, Missing Witches is hosting a Reparations Fundraiser. Every $10 donated enters you a chance to win a magical prize. Go to MissingWitches.com/reparations for donation details.   Key Moments:    ✿ Risa tells us about not aligning with a hyper-feminine origin story and reclaiming her own identity of being a witch ✿ “As much as I just want to run away and hide under the moss and return my body to the soil and be a full time witch, I need to stand up for myself in this system a little bit more first." ✿ The tech platforms they've built to share newsletters, zines, and interact with their web coven ✿ Making the shift to be community supported and removing all ad funded support ✿ Why they chose to dedicate a months salary every year to Reparations   Find the Missing Witches books, podcast, zine and coven at missingwitches.com Follow them on Instagram @missingwitches   Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk Apply to Faire at faire.com/apply/girlgangcraft Shop our Mother's Day Gift Guide at girlgangcraft.com/giftguide4mom Event Season is coming up! RSVP at girlgangcraft.com/events   Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we'll read + answer your questions live on the pod   Instagram: @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website  

In this Solo episode, Phoebe tells us about the lessons she's learned on her entrepreneurial journey including:   ✿ being flexible ✿ being kind to yourself ✿ managing trolling  ✿ how to ask for what you want   mother's day gift guide  is live and features products from 30 fem owned small businesses   RSVP to our craft fair events   Leave us a 5 star review on apple podcasts with your instagram handle and be entered to win a coaching call with Phoebe Have a burning business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we'll answer your question on the pod   Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk  Apply to Faire at faire.com/apply/girlgangcraft   Instagram: @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website  

Jessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation. In this episode, we break down the big questions that product based businesses need to be asking themselves in order to stand out and prosper as a small business in a competitive market. Topics and big questions we ask and discuss:  ✿ What does your brand stand for and what problems does your product solve? ✿ How do you differentiate your product from the product on the shelf next to yours? ✿ A Hero product: What it is and how having a hero product consistently drives your sales, “They see it. They like it. They love it. They buy it.” ✿ The reasons behind why your conversion rates may be low ✿ How does your product make your customers' life better?   Girl Gang Craft and Her Brand & Co. are collaborating! Visit Girl Gang Craft X Her Brand & Co. landing page at https://herbrandandco.com/free-platform-ggc to gain FREE access to the Her Brand & Co platform to equip you with the knowledge, skills and tools needed to unleash your potential and take your business to new heights.   Ready to start email marketing for your brand? Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk     It's time for you to dive into wholesale for your business. Apply to Faire at faire.com/apply/girlgangcraft   Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we'll read + answer your questions live on the pod   Event Season is coming up! RSVP at girlgangcraft.com/events   Instagram: @PhoebeSherman @GirlGangCraft TikTok: @Phoebe.Sherman YouTube: @girlgangcraft For episode shownotes and transcript, please visit our website  

In this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it's like to secure brand partnerships as a key revenue source, plus:   ✿ why partnerships have saved her business ✿ myths about working with big brands  ✿ how she got into pitching partners ✿ aligning brand partners with her business ethos   If you're interested in developing a new revenue stream by pitching and working with brands then take our Brand Partnership Course for $57 to help you secure your first collab. Enroll here   Do you have a burning business question you need an answer to? Call us at ‪413-961-0855‬ and we'll read and answer your question on the pod   Win a 30 minute coaching call with Phoebe!  Leave a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly   Follow us @GirlGangCraft + @PhoebeSherman on Instagram @Phoebe.Sherman On TikTok  Like, subscribe, and watch our full convos on YouTube For episode shownotes and transcript, please visit our website

Julie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more.  In this episode, Julie shares her insight about going viral, building a product based business, having a  social media media presence, successful email marketing, and working with manufacturers.  Key moments: ✿ How Julie's love of baking inspired a functional product line and business   ✿ What it was like for Julie to grow her following overnight and needing to strategize product development to fulfill the demand   ✿ How having a work studio with a camera always set up for filming helps ease the process of content creation   ✿ Working with manufacturers and trusting they will be honest but being aware of red flags when something doesn't feel right    ✿ How to approach international shipping for your business and finding a shipping provider that works for you (and how it's not so daunting once you get a grasp on it)    Shop Fake Cakery and sign up for her email list to learn about new launches at fakecakery.com Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk   Win a 30 minute coaching call with Phoebe. Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly. Do you have a business question you need an answer to? Call or text us at ‪413-961-0855‬ and we'll read + answer your question live on the pod @PhoebeSherman and @GirlGangCraft on Instagram @Phoebe.Sherman On TikTok  Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our website  

Amy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable feminist forward business.    Key moments: ✿ From Markets to Brick and Mortar; How Amy's dive into craft fairs helped her grow her brand to the opening of her storefront. ✿ Amy's strategies to increase sales and move sticky inventory ✿ How pairing her love of food with feminism resonates with her customers, “I do have a community and social responsibility aligned with my business and so I'm looking out for ways to speak to those things that people are really caring about.” ✿ On expanding to wholesale, “Growing my wholesale business helped me get a lot more exposure, and I still think that wholesale is an amazing strategy.” ✿ Finding the right balance for product inventory for in store customers, online shoppers, wholesale buyers, and for pop ups or craft fairs.  ✿ On being a buyer and on Faire, “I refine it to women owned business. I also want to be a place to introduce people to brands, especially if they're really small or they're getting started or they have this unique offering.” Check out Amy's flagship store Matriarch in Newport, RI and shop her website at www.overseasoned.com Get featured on GGC's Mother's Day Gift Guide Providence Craft Fair apps close 4/12. Apply now at girlgangcraft.com/apply Drive your sales and expand your revenue with Faire. Apply now at faire.com/apply/girlgangcraft Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk   Win a 30 minute coaching call with Phoebe. Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.   @PhoebeSherman and @GirlGangCraft on Instagram @Phoebe.Sherman On TikTok  Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our website  

Nicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family.   Key Points: ✿ Nicole tells us about the early days of starting a craft fair business and being challenged to show that she should be taken seriously ✿ How hiring a team has brought Nicole balance and helped her gain the ability to delegate tasks as a CEO ✿ “Any progress you're making towards your goals is progress. Even if you're just working on it 5 minutes a night, you're getting closer to that dream” ✿ On being intentional when consuming social media, “Look and say, this is my time. I'm making this decision. This is my intent” ✿ What we're seeing small biz owners struggle with the most is keeping up with marketing and social media ✿ How to utilize project management systems to be on track of your goals like using airtable, asana, google calendar, or batching and scheduling content so you don't burn out from posting For more on Nicole's craft events visit dearhandmadelife.com Applications are now open for their Patchwork Show   Get featured on GGC's Mother's Day Gift Guide Salem, and Sacramento Craft Fair apps close 3/29, Providence apps close 4/12 Apply now at girlgangcraft.com/apply   Streamline your email marketing with Flodesk and get 50% off your first year at bit.ly/GGCFlodesk   Girl Gang Craft Email Marketing Class   Win a 30 minute coaching call with Phoebe! Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.   @PhoebeSherman and @GirlGangCraft on Instagram @Phoebe.Sherman On TikTok  Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our website  

In this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more.    Key Points: ✿ Social media does not define our success and how we are perceived on social media does not define our success. ✿ Craft Fairs are a great opportunity for increasing revenue, building community, and gaining awareness about your brand. ✿ It's important to keep an open mind and think about Craft Fairs as a marketing experiment because not every craft fair is going to work for you. ✿ The TikTok ban; how it's detrimental to be collecting email addresses and directing those followers/customers to other social platforms or monetizing thru Patreon or Substack.   Download our free Craft Fair e-book Amazon shop for craft fair displays   Get featured on our Mother's Day Gift Guide Summer Craft Fair applications are closing soon, apply now at girlgangcraft.com/apply   Follow us on Instagram @PhoebeSherman and @GirlGangCraft On TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our website   Win a 30 minute coaching call with Phoebe! Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.

Emily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio.   Key Moments from this episode: ✿ Emily tells us how we can use dance as a beautiful and cathartic way to release and shake off trauma that's stored in the body ✿ On creating an inclusive dance studio,“We are really big on empowerment and celebration of the individual and of the collective of different body types, genders, expressions, and levels while also incorporating sensuality with a focus on celebrating sexuality.” ✿ Advice as a business owner, Emily tells us to stay true to what lights you up and the people who are also lit up by that will align. ✿ How she partners with local videographers to capture videos of classes for social media promos and so new students can see themselves represented at her studio. ✿ On handling pushback, “I have the platform and I have the voice, the opportunity, and the privilege to showcase what I'm doing. Why not put it out there? We're allowed out, we're confident in our sexuality, and that can rub a lot of people the wrong way. So it is a scary thing. And it's also an important thing to be able to use our voice and speak up”   Follow Emily on Instagram at @emily__chandra and @SeacoastStilettos  Visit Seacoaststilettos.com for all class offerings.   Event apps are open, apply now to all GGC Events Get featured on our Mother's Day Gift Guide    Follow us on Instagram @PhoebeSherman and @GirlGangCraft On TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our website   If you enjoyed this episode, please share with a friend and leave us a 5 star review! Show Notes 

Viral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S, living with mental health issues, and overcoming it all to radiate positivity in every aspect of her life.   Inspiring Moments from this episode: ✿ On solopreneurship, “You should prioritize becoming the brand over only working with brands.” ✿ “Water the seeds that you've planted'' Reach out to past connections. You never know which working relationships will come back and aid you on your path. ✿ “Know your baseline. What are the things that you can actually do without getting close to making your body or mind uncomfortable and really understand what those are” ✿ “Follow up with people that you ghosted or that ghosted you even. Just follow up with them as much as you can ✿  Everything that I do has to come with a purpose. I want to radiate everything that I do from the depths of my heart, my soul, and my connection to source and faith. ✿  I feel like there's a lot of opportunities out there because the amount of brands that are just realizing the power of social media and the power of vertical video platforms is unreal.   Here's phoebe's anxiety monster and andrea's cute angry octopus from the Adobe conference   Follow Andrea on instagram at @andreacasanova and on TikTok @latinapreneur  For her 1-on-1 mentorship offerings and workshops, visit https://www.theandreacasanova.com/   Event apps are open, apply now to all GGC Events Get featured on our Mother's Day Gift Guide    Follow us on Instagram @PhoebeSherman and @GirlGangCraft On TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our website   If this episode is helpful to you, please share with a friend and leave a 5 star review SHOW NOTES

Solo Episode on making business decisions that support sustainable practices.   As a product based business, you have so many decisions to make about the actual products. Do you have to make everything yourself? Can you hire help? What materials should you use? What are the margins like? How are you going to make a profit?    We get into all that and more: ✿ Environmental Sustainability + Business Sustainability ✿ The myth of “handmade” ✿ Moving into wholesale and manufacturing on a bigger scale ✿ Developing product domestically vs overseas  ✿ Business practices that reflect your ethos   Ready to expand your revenue thru retailers? Apply now to get on Faire Event apps are open, apply now to all GGC Events Get featured on our Mother's Day Gift Guide    Follow us on Instagram @PhoebeSherman and @GirlGangCraft On TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our website   If this episode is helpful to you, please share with a friend and leave a 5 star review SHOW NOTES 

Published author and retail expert Tina Wells has been a lifelong strategist and entrepreneur since she founded her first of many companies at 15 years old. Today, Tina is a renowned published author of 20 books, founder of a multimedia content venture, and retail designer and brand expert having several original collections launch in Target stores Nationwide.    On today's episode, Phoebe and Tina talk about the impactful steps you need to take in order to get your products in front of buyers, how to develop your brand story, and making time for your own work life harmony.    Key Takeaways:    ✿ Being in the know of the Retail Timeline; producing product from design, development, placing orders, to the in-store delivery where your product makes it onto shelves.   ✿ Understanding your sales: Doing Market Research and taking data from your sales to predict retail trends to know which products to reproduce in new colors and variations of the original.   ✿ Getting in front of buyers by going to trade shows to present your products to potential retailers.    ✿ “The biggest part of your job as the founder is to really tell the story of your brand and why your brand needs to be in a particular retailer.”   Sign up for Tina's FREE Retail Workshop at bit.ly/retailtinaggc   For Tina's book The Elevation Approach and more Retail Insights, visit Tinawells.com and follow Tina on Instagram at @tinawells   After this inspiring convo, you're def ready to expand your revenue thru retailers – Apply now to get on Faire    2024 Event Apps are Now Open! Apply here: https://www.girlgangcraft.com/apply Be featured on the Mother's Day Gift Guide: http://girlgangcraft.com/apply-mothers-day-gift-guide   Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft and on TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our webiste  

Today on the pod, Phoebe gets us hungry for MONEY SNACKS!    Money Snacks are an ACTIVE and DIRECT way to make money RIGHT NOW. They are ACTIONS that are attached directly to money and help fill the money void small biz owners are feeling in the down seasons.     Ways to bring in Money Snacks:   ✿ Pitching partners ✿ Emailing retailers ✿ Client outreach ✿ Re-selling clothes ✿ Dog walking ✿ Picking up a shift    Whatever it takes to help you as a business owner manage the stress of low sales and directly bring revenue in is a Money Snack!   To learn how to pitch partners and create a media kit, check out our Brand Partnership Class    Ready to expand your revenue thru retailers? Apply now to get on Faire   Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft and on TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our webiste   Support the show by sharing with a friend and leaving a 5 Star Review. Let us know what small biz tips have helped you  

Phoebe is joined by actor, teacher, and creative mentor Kate Bone, founder of Wonderwell, an interdisciplinary creative studio and community focusing on the intersection of creativity and well-being.  Kate shares her journey through the performing arts and how the need to share creative embodiment in a communal space led to the creation of Wonderwell and the WonderBody Studio. Key moments and takeaways: ✿ “Embodiment practices are things that we do that make us and help us to feel like ourselves” ✿ “We can't just expect ourselves to just keep creating without any input;  we have to keep putting ourselves in places of wonder and awe, openness, expansion. We need to fill the well.”   ✿ Our prevalent culture doesn't encourage creative pursuits, so we have to make space and advocate for ourselves to bring artistic outlets into our lives.   ✿ Art is an abundant market and there's a need for more artists in the world. There's plenty of space and resources for us to choose art as a career.   ✿ On raising our prices when it feels necessary: “You have to ask for what you need and you have to have equal energetic exchange in what you're doing in order to survive as a business.” Follow Kate at @kate___bone and Wonderwell at @wonderwell.creative Go to wonderwellcreative.com to explore the Wonderwell Membership.   The Girl Gang Craft Online Shop is having a sale now thru February 13th! All items 30%, no code needed. Girlgangcraft.com/shop   Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft Follow us on TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our webiste   If you're listening on apple podcasts or spotify, leave us a 5 Star Review!  Let us know what small biz tips you want us to explore this season. SHOW NOTES

On today's solo episode, Phoebe explores ✿ Bravery, and how you don't need to be 100% confident just to show up for yourself ✿ Showing bravery by running your business against resistance and pushback ✿ Continuing to try or to create, because you know it's in alignment with your ethos ✿ How you show bravery by setting boundaries for yourself and others ✿ Saying “no” to the things that push back against your goals ✿ Why boundaries are essential for running a business.    Want to grow your email list? We've got a class for that, and it's 20% off until Tuesday Feb 6 using code EMAIL20   Looking for a new email platform? Sign up for flodesk using code bit.ly/GGCFlodesk for 50% off your first year Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft Follow us on TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our webiste   Leave us a 5 Star Review and let us know what small biz tips you want us to explore this season SHOW NOTES 

Angela Henderson's drive to see women find independent success is the heart and soul of her self made consulting business. Through her work and from her own life's journey, Angela helps lead her clients to a worthy life of self-love and acceptance by creating a path to healing inner traumas, shedding unfulfilling relationships, and owning accountability in order to grow a profitable business without compromising a life with purpose and freedom. In our conversation, Angela tells us how she dives into the root cause of her clients' roadblocks and exposes the harsh truths about what's keeping their business from taking off (hint: it's ourselves, we hold us back). Through her lessons, she guides her clients to maximize consciousness through daily gratitude and growth by honoring their journey.  Key Topics and Quotes: ✿ How to hold ourselves accountable for our decisions, choices, and responsibilities, no matter how challenging ✿ Trust in self: why we should lean further into our intuition when we're ready to make a change in our business ✿ Angela asks us, “What and who are you no longer available for in 2024? And what are you going to do to start taking responsibility for your life in your business?” ✿ We talk about shedding scarcity mindset, “We think we want the money, but we don't really want the money. We want the time, we want the freedom, we want the memories. Money is just the tool.   Follow Angela at @angelahendersonconsulting and visit her website for a deeper look at her coaching sessions and wellness retreats at Angelahenderson.com.au  Does your email marketing strategy need a boost? Check out Phoebe's E-Mail Marketing Class at girlgangcraft.com/classes   Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft Follow us on TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our webiste   If you're listening on apple podcasts or spotify, leave us a 5 Star Review!  Let us know what small biz tips you want us to explore this season. SHOW NOTES

Hello Creatives! Welcome to 2024! We're so happy you're here with us. After almost 4 years of the Girl Gang Craft Podcast, we're back with solo episodes featuring me, founder Phoebe Sherman, to bring you the BTS of GGC, Craft Fair insights, tips for entrepreneurs, and just sharing my opinions and my messy life, as a way to get closer to YOU.  Today, we dive into  ✿ The amazing flexibility entrepreneurship can bring  ✿ What's coming up in the GGC world in 2024 ✿ How to handle tax season as a small business   Jessie Susannah of MoneyWitch has an amazing course to help guide you through tax season with lessons on bookkeeping and financial planning. Sign up for MoneyWitch's Business Coven course here If you're listening on apple podcasts or spotify, leave us a 5 Star Review!  Let us know what small biz tips you want us to explore this season.   Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft Follow us on TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our webiste Show Notes

On today's episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.  Key Takeaways: ✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience ✿ Why establishing and intentionally implementing core values into your teams routine sets the groundwork for clear communication. ✿ Janet schedules weekly team meetings to share praise and kudos to show her appreciation of her team's efforts.  ✿ We dive into the reasonings B2B companies use LinkedIn and brainstorm ways our small B2C brands can benefit by using those features too.  ✿ Why reaching out to your customer and asking for feedback may give you the answers you need to take the next step or change your approach. SHOW NOTES  Follow Janet on Instagram @aimtal_co and subscribe to her newsletter Thank you to our sponsor ACT Insurance   Shop 130+ fem led businesses on our Holiday Gift Guide!   Girl Gang Craft has three craft fair events coming up this holiday season! RSVP + purchase tickets for each here:  November 26th in Salem, MA  December 2nd in Oakland, CA  December 10th in Providence, RI Check out our free craft fair e-book by Subscribing to our Newsletter Follow all things GGC on Instagram!  @GirlGangCraft @GirlGangCraftApparel @PhoebeSherman Like, subscribe, and watch our conversations with creators on our YouTube Channel

Sarah Gottesdiener is the founder and designer of The Moon Studio, a creative collective that aligns intuitive foundations with mystical practices for all types of inspired folks who wish to explore their creative powers. As an intuitive and skilled educator, Sarah curates a range of valuable workshops through The Moon Studio such as money magic, boundary work, tarot, and the magic behind decision making. Sarah also hosts a podcast called Moonbeaming. In this episode, Sarah asks us as business owners to understand our worth! We talk about how to monetarily value our services and how we need to stop overgiving and undercharging. We consider taking a break from all the excess info directed at us and instead following what delights you. We dive deep into the misconception that we can't have financial success and hold  values.  Key Points, Quotes, and Highlights: ✿ Follow what delights you! Sometimes we need a break from all the excess info directed at us to let our intuition lead us towards what we desire and already hold the knowledge to do.  ✿ “Our work will not necessarily give our lives meaning” How we may hold jobs that don't echo our values, but find meaning in other aspects of our lives. ✿ Exploring our “inner teen” selves to pinpoint where our influences around money started to take shape and using Shadow Work to understand that our thoughts about money may be ancestral rooted with societal projections. ✿ Sarah tells us to reflect, learn, and grow from our pasts, “Think about the past you had, think about the risks you took. When you invested in yourself, when you followed your intuition, think about what happened, even if it didn't work out.” SHOW NOTES  ACT INSURANCE  EVENTS 

Janine Mulone, founder of Feel Good Retail, is the indie brand hype squad we need as small business owners to cheer us on for our growth and encourage us when sales are low. With her stacked resume launching brands and opening brick and mortars, Janine curates her consultations with actionable strategies catered to your business to drive sales and bring longevity to your brand. In this episode, we go all in on how to understand sales analytics in an approachable way by evaluating the numbers and curating metrics to boost profit margins. We learn that simply adjusting your website user experience can positively affect web traffic, increase conversion rate, and lead to a greater average order (which is what it's all about!)  Key Points, Quotes, and Highlights: ✿ Audience growth ≠ business growth! How using local publications, advertisements, and newsletters can bring you stronger customer loyalty than an influx of followers ever will.  ✿ “All parts of running your business should feel really amazing” Janine talks us through how to mend anxieties around learning operational strategy as a creative business ✿ How to watch the relationship between online vs in-person sales and adjust product performance by applying front-facing customer feedback to your listings ✿ Newsletter, Newsletter, Newsletter! Why re-telling your story and sending out regular check-ins continues to be essential in customer connectivity ✿ “Instagram can be really strong and powerful, but it cannot be your whole business” Why it's important to ask yourself which part of the sales funnel is posting on instagram supporting   Show Notes  ACT Insurance

Manu Muraro, the ultimate creative entrepreneur, is the founder of one of GGC's fav content management programs “Your Social Team” and “Your Template Club” which encourages femme forward businesses to confidently burst through the algorithm bubble and promote with pride by offering scroll-stopping post templates and individualized curated campaigns to make your business thrive.    In this episode, Manu gives us a lesson on why handing off your content management to Your Social Team is the way to bring engagement back to your Instagram so you get that valuable time back to focus on business growth. Plus, a 7 hour work day is the max you should be working on your business, and why hiring a team is not only a monetary investment, but a health conscious one.   Key Points, Quotes, and Highlights: ✿Recycled content is ok! It doesn't have to be new, just freshened up ✿Manu tells us Instagram remains her sales platform of choice, “If you're a small business owner and sell things, I still think that Instagram is still unbeatable today.” ✿Taking time and care to avoid burnout, “Money is not the only currency that we need to look at in our businesses– your business is going to suffer a lot more if you burn out.” ✿Manu's personal experience navigating through a health scare and how she prioritized her wellness and consciously expanded her business ✿An unpopular opinion or a spicy hot take: Is your costless support of creators really free or is it costing your mental health?  Show Notes  Follow Manu Muraro @YourSocialTeam and @YourTemplateClub https://www.instagram.com/yoursocialteam/ https://www.instagram.com/yourtemplateclub/ For GGC affiliated Your Template Club membership services: bit.ly/GIRLGANGCRAFTYTC For GGC affiliated Your Template Club 8-Day Campaign: bit.ly/GIRLGANGCRAFTYTC8   Apply to the Girl Gang Craft Holiday Gift Guide at girlgangcraft.com/holiday-gift-guide-apps For 50% off one year of Flodesk plus a 30-day free trial, go to bit.ly/GGCFlodesk   Follow all things GGC on Instagram!  @GirlGangCraft https://www.instagram.com/girlgangcraft/  @GirlGangCraftApparel https://www.instagram.com/girlgangcraftapparel/ @PhoebeSherman https://www.instagram.com/phoebesherman/ Like, subscribe, and watch our conversation on our YouTube channel at https://youtube.com/@girlgangcraft?feature=shared

Jacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boot. We learn that Jacky takes on all the roles; from being a one-woman show who designs, produces, and even ships all her products, to taking on the full time role of mom and teacher for her family! All while paving the way to bring modernity to the footwear industry by staying affordable, pushing for sustainability, and offering size inclusivity! Key moments: ✿ If it's not attainable or sustainable, then it's not MCLC! How Jacky envisions her fashion brand to remain accessible to all of us while implementing new plant based materials ✿ How attending tradeshows and using wholesale platforms got MCLC's feet off the ground, but online marketing via Instagram remains #1 ✿ The fashion industry's attempt to steal Jacky's original designs only fuels her fire to create the next big thing, “I guess you liked my stuff and so here you are, knocking me off. I'll take that as a compliment. It sparks something in me and I just have to be one step ahead of them.” ✿ How finding balance is the constant in a world full of changes ✿ Jacky's advice to product based entrepreneurs, “Networking is key. You meet a lot of people interested in products. I think it's really important to show face and put yourself out there.” SHOW NOTES  FLODESK  APPLY TO OUR HOLLIDAY GIFT GUIDE   

Chelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate who happens to go way back (to theater club) with our founder Phoebe Sherman. In this conversation, Phoebe and Chelsea discuss what they have in common when it comes to balancing multiple creative projects, clients, revenue streams, and acts of self care in difficult times. In this episode you will learn:  ✿Tips for bringing your authentic self to your social media, podcast, or other creative projects ✿How the current writer's strike might impact you as a creative (or as a Netflix subscriber)  ✿How to create “3 content buckets” that you can commit to in order to grow your following ✿Chelsea's unique journey with grief and how she makes death less intimidating for others in her work ✿Ideas on how to balance your multi-hyphenate career with self-care ✿Why voice notes are absolutely essential for boss babes Quote 1:   If you want to get started with something like your own business [ask yourself], what can you offer for free and what do you need that doesn't have a price tag?   Quote 2: I'm bringing the dead grandparents a little closer. That's what I'm doing. Just kidding. But kind of not.   SHOW NOTES FLODESK  

This week we are in conversation with one of Girl Gang Craft's kindred spirits across the pond. Elizabeth Stiles left her successful career in the fashion industry in the UK to teach multi-hyphenate entrepreneurs what she knew best: manufacturing, marketing, and mindset. Her business journey flourished from a one-to-one approach to a large online community and course offerings for people who want to improve their sales for their product-based businesses. In this episode you will learn:  Elizabeth's “3 M's” of running a successful product-based business Real-life strategies for making enough money to be a self-employed creator How to avoid common “bossy friend” pitfalls in your content strategy How to set up a balanced mix of “discover, nurture, and outreach” channels without having to invest in a platform you hate Why memes have the potential to be your most effective ad campaigns How to get out of your comfort zone so you can avoid “shiny object syndrome” aka “SOS”   Quotes Marketing is speaking to people's emotions. A meme does that in a really light-touch way rather than being like, “do you feel like this?” I call shiny object syndrome “SOS” because it is an actual warning sign for your business if you keep getting distracted by creating new things.   Show Notes  RSVP GGC Salem  Quick + Dirty reels Workshop  

Sam Reece is famous for being good at comedy, writing, and crafting. But in order to be really good in her creative pursuits, she had to learn how to be bad. In this conversation with Phoebe Sherman, Sam talks about the origin of her viral “Shitty Craft Club” brand and how she turned it into a source for self love, career development and community.  In this episode  you will learn:  How making time for “shitty crafting” can boost your self-esteem and work opportunities How to nurture  your creative practice without “selling your soul” Lessons learned from turning a viral event series into a sustainable brand Strategies for finding your niche and creating content that aligns with your intuition and unique voice Tips for setting yourself up for success if you have the goal to publish a book Comedic, effective ideas for getting peoples' attention in your videos    Quote 1: “I think a safe space requires you not to judge others, but also not to judge yourself.” Quote 2: “I like to make content that's not trying to be cooI. I really like to embrace however weird I'm feeling in the moment. The process to me is always interesting. I don't care about viral trends. I'll sometimes do those if they feel fun, but I tend to avoid those.”   Sponsors Salem RSVP Craft Fair Class    

“Life's too short to not do all the things you love.” These are the words Camly Nguyen lives by. Camly is a well-known food and travel content creator who has worked with some of the biggest names in the food and beverage industry. But her online business is actually her creative outlet, one that she purposefully keeps separate from her 9 to 5 working as a data and strategy lead for Russell Westbrook schools in LA. Her amazing work ethic and tried-and-true brand partnership strategies allow her the space to make time for all the things she's passionate about, and make small, local businesses more successful in the process.   In this conversation between Camly and Phoebe Sherman you will learn:  The value you can gain keeping your creative endeavors separate from your 9 to 5 How to build mutually beneficial brand partnerships with businesses of any size that you're passionate about  Content licensing best practices for any budget Tips for working with restaurants, small businesses, hotels, and tourism boards How to simplify your storytelling process in order to make the highest impact Effective strategies for repurposing content SHOW NOTES Shop our Mother's Day Gift Guid  RSVP to our Events

Harley Jordan made a name for during the pandemic as a social media strategist who was bringing more transparency to the secretive world of the influencer industry. But after hitting burnout as the founder of a successful influencer agency and podcast, she knew she had to pivot. Harley joins Phoebe Sherman in this episode to talk about the philosophy and success of her  ‘Do Less Club' - a community of multi-passionate, overthinking creators. Sound familiar? In this episode you'll learn how to harness your personal brand and brand partnerships to make your marketing process easy and fun for your individual style. Harley Jordan is a social media strategist, founder of All Influence Management, an Influencer talent agency, and host of “Brand Meet Creator” podcast. She started with the goal of bringing the quickly evolving world of brand partnerships to light - pushing for rate transparency, empowering creators to charge their worth, and sharing general know-how that others refused to share - but after hitting  burnout she knew she had to pivot. Harley coined the phrase ‘Do Less Club' and started speaking directly to multi-passionate, overthinking creators who struggle to hone in on the one thing that makes career content creation easy: an authentic personal brand.   Show Notes  Salem Apps Close April 28th  RSVP to our Craft Fairs Shop our Mother's Day Gift Guide  Parade Swimwear Use code Phoebeesherman for 20% off     

At first glance, Skyler Mapes seems like she's been living in a storybook. From meeting her husband/business partner on a serendipitous trip to Rome, to trading her unfulfilling architecture career for an international entrepreneurship path, to co-founding Exau Olive Oil and turning it into a viral sensation during a global pandemic, Skyler has a captivating and unique story to tell. But the road from farm to fame was anything but a fairytale. In this conversation with Phoebe Sherman, Skyler shares her harrowing journey as a small business owner who relentlessly made the most out of unimaginable physical and cultural challenges to create a brand with a soul. She shares her strategies for finding market fit in challenging times, obtaining coveted earned media features, and building a brand that does not rely on social media, and exploring one of her true loves (writing) throughout the process.  Quotes: "This is content and information that I want to only give to people who are going to pay. I can't keep going on 2-hour drives to go try a new restaurant just to give it away online for free. Some people might call that gatekeeping. I call it gas money." Show Notes Get Featuered on our Mother's Day Gift Guide Apply to our GGC Craft Fairs Nation Wide     

Self-taught witch and founder of Lady Moon Co. Inc. Laura Wong (she/her) joins Phoebe Sherman for Girl Gang Craft Pod's first interview ep of the year. Laura Wong considers herself a creatrix - uniquely connected to her inner feminine source of creative power. The founder of Lady Moon Co., Inc., Wong has curated an online space that's part podcast and part online shop, where she sells all sorts of incredible goods for those who embrace the practice of witchcraft. Her award-winning Podcast, Third Eye Bind, focuses on disrupting the boundaries of spirituality - and self identifies as a “digital altar to the spirit of the trickster.” In this episode, Laura and Phoebe share a compelling conversation that starts with how the crafting world brought them together (it all started with a pin trade) and get into the nitty-gritty of entrepreneurship in the creator world, like supply chain challenges, working with wholesalers, finding the right balance of marketing strategies, and more. You can follow Laura and Lady Moon Co. on the 'net using the below links: Instagram → @ladymoonco / @lauraamywong TikTok → @ladymoonco Shop her store - Witches Welcome! → ladymoon.co Quotes: "Witchcraft goes great with being a creative because witchcraft, to me, is all about knowing your power, and knowing that it comes from inside of you. And that it can be a little bit lonely, you know. Historically, all of it is a little isolating. But I think there's a reason for that, and it's been really interesting seeing the communities that have formed from social media, and how it's affected witches today."  -Laura  “Where do we get these ideas - and like, how do we take these things on that make us feel shame or guilt? Or like, not enough? for all of these things. A lot of our community, they want to make everything. They don't feel like it's their product if their hands aren't making it. And we're not going to be able to grow that way. You can only make so many things - you're not going to be able to scale. That's where entrepreneurship comes in.” -Phoebe Show Notes: Apply To Our Craft Fairs Faire  

Girl Gang Craft the Podcast is back! It's our first episode of 2023, and we're excited to be back on the (digital) air. On this week's episode, Phoebe takes the mic solo to reflect on some of the experiences that have contributed to her success and personal growth - citing “failures” as a student, early employment, college, and most poignantly, in the process of launching a new business. She explains the extreme discomfort that can come with feeling you've come up short - especially in a space you're passionate about. For Phoebe, that discomfort came from failing her AP Art Portfolio, freshman Environment Science in college, and venturing into the world of biz - craft fair rejections. Long story short, it can feel pretty uncomfortable to sit with shortcomings, especially when they're happening in a space you're passionate about. While acknowledging that failure can happen on a large scale of severity and consequences, Phoebe speaks to her own experiences processing her failures as opportunities for growth, leaning heavily into the need for those creating a business to be able to pick themselves up - no matter how bad it might feel - and try again (or try different!) Phoebe concludes that the ability to encounter, sit with, and move beyond failure is one of the hardest skills we have to learn - but it's never without benefit to whatever life throws at you next. Quotes “I remember feeling so awful when I got denied from these (craft) shows. It made me question my worth, my work, my plans - my life plans. If I had quit - GGC would not exist today. Maybe I got practice failing.” “Failure sucks. But that failure is a part of business - a part of life. The difference between a successful entrepreneur and an unsuccessful one?...The successful ones keep going. They keep trying despite all of the failures - despite the shitty views, the low sales, the unsuccessful launches. They try it again - maybe with something slightly different - and they learn along the way.” Show Notes GGC Craft Fair Applications Open Now  Throw Your Own Craft Fair