Podcasts about televisionation

First February 2024 episode of the program all about TV. Our guest: TV Of Tomorrow Show organizer/Televisionation host and overseer Tracy Swedlow.

November 18, 2022The Friday Fireside welcomes popular media veteran, Larry Samuels, who after a career in advanced advertising for Kenzan, GroupM, DISH Network and Cablevision, is venturing into the world of podcasting. It's actually a return to “radio” with a group of friends which whom he had successful sports talk show on Sirius XM. A fun and informative conversation.

August 26, 2022Today's guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting which includes synergies, carryover, ad stock and consumer sentiment, and separates incrementality from the baseline. With an extensive advanced advertising background at WideOrbit, C3 Metrics and 1st Approach, Jeff is truly prepared to help his expanding list of customers to fix what's broken!

August 12, 2022The Friday Fireside welcomes Madeleine Noland, President at Advanced Television Systems Committee. In a very personal conversation, Madeleine shares how she first came to the television industry, then to advanced television, to LG Electronics and finally to ATSC. We discuss the creation of the NEXTGEN TV branding, the importance of CONTENT to the successful deployment of NEXTGEN TV and the broad future of ATSC 3.0 and its place in the future of the television industry. A glimpse inside TV from a true TV Insider.

July 5, 2022ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Josh Ellingson, a San Francisco-based artist whose work employs and explores television and video in multiple ways. Among other things, he discusses why he is passionate about experimenting with analog television sets and archival video in his art; explains how he creates “floating” video objects using an old technique called “Pepper's Ghost”; shows us multiple examples of his artwork; outlines some of the projects he'll be working on in the future; and more.Site: https://ellingson.tvETSY Shop: https://www.etsy.com/shop/ELLINGSON

December 9, 2022Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.Like many of you, I have an old WebTV box somewhere in the attic. 25 years ago, it felt like the concept of playing hit games shows like “Jeopardy” and “Wheel of Fortune” on TV would usher in the Era of Interactive Television. And for the most part, we're all still waiting for the ushers to find our seats. But this week's Friday Fireside guest Jamie Parker, Chief Product Officer at Gamestar+, might finally have cracked the code. It's not about the device or the platform: It's about THE GAME! Watch, and learn.

November 29, 2022ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, Sheldon Epps (directing credits include episodes of Netflix's “The Upshaws,” “Frasier,” “Friends,” “The George Lopez Show,” “Everyone Loves Raymond” and many others), who for two decades was also artistic director of the Pasadena Playhouse. Among other things, he discusses “Christmas Party Crashers,” his new film for BET+, and his new book, “My Own Directions: A Black Man's Journey in the American Theater.”

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.The Friday Fireside is pleased to welcome Orlando Wood, Chief Innovation Officer for the UK-based System1 Group. Orlando shares his perspective on the nature of human attention; how different advertising styles achieve different types of business effect; and how styles have changed and why this now undermines advertising's effectiveness. It's a fascinating discussion that has immediate applicability as streamers like Netflix look to not only introduce advertising, but to essentially re-invent the way advertising communicates with consumers.

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.The Friday Fireside welcomes Tony Goncalves, former Chief Revenue Officer of WarnerMedia and lead executive behind HBO Max. We are pleased that Tony chose The Friday Fireside as his first post-Warner Bros. Discovery interview. Our opening topic tells you everything you need to know about this timely and controversial interview: “Leadership when companies have lost their connection to their own people.”

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.ITVTs episode features producer/writer/actress and Hollywood royalty, Hope Juber. She discusses “Created By,” a new series she's producing about the life and career of her father, Sherwood Schwartz, creator of “The Brady Bunch” and “Gilligan's Island”; shares memories of her father and insights into his career (he had originally wanted to study medicine at Harvard, but was rejected as a result of that university's Jewish quota); recalls what it was like to grow up surrounded by figures from the golden age of television; and offers her thoughts on the current state of television as a medium and as an industry.

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.The Friday Fireside is pleased to welcome Marc DeBevoise, CEO and Board Director for Brightcove. In a broad-reaching conversation, Marc talks about starting one of the industry's earliest streaming services—CBS All Access—and the pure enjoyment of working with the team that brought “Star Trek” back to television with “Star Trek Discovery.” Marc also gives his forecast on the future (and need for) bundling of the wide spectrum of streaming services. A great Friday Fireside with one of the pioneers of the streaming industry!

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Jason Kyle, co-founder of the Creators Writing Room (the other co-founder is Lee Aronsohn, co-creator of the sitcom, “Two and a Half Men” and Executive Producer of “The Big Bang Theory”) and Head of Development at CWR Productions, discussing the process of pitching content to the networks and other outlets, and explaining how the CWR trains writers to do this.

LOTS OF VISUALS!This episode features Svana Gisla, Co-Producer, and Baillie Walsh, Director of ABBA Voyage, a hybrid virtual/IRL concert series centered on “ABBAtars,” digital avatars of the Swedish super-group, ABBA, which portray its members as they appeared in 1977, the group's heyday. The concerts take place in the ABBA Arena, a purpose-built facility at the Queen Elizabeth Olympic Park in London's East End.Gisla and Walsh provide us with an in-depth overview of the ABBA Voyage project, which employed a range of motion-capture and graphics technologies, was “filmed” with 160 cameras, took five years to realize, involved collaboration with ILM and many other partners, and cost $175 million. They also tell us why they think this shared, immersive experience has proven so popular with audiences; describe how those audiences “fall in love” with the ABBAtars, share their thoughts on the project's implications for the future of storytelling, and more.

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.Today's Friday Fireside welcomes Tim Mulligan, EVP and Research Director for UK-based MIDiA Research. Tim tells us what are the real hot buttons that streamers need to pay attention to, to get their arms around and not lose their shirts with everybody buying for a month and then going to the competition!!

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.The Friday Fireside is pleased to welcome Manik Bambha, President and Co-Founder of ViewLift, the global business-to-business software company that offers clients end-to-end, on-demand and live video streaming solutions, globally across Web and all major over-the-top devices. ViewLift has created and operates digital channels native to each device platform for content owners in sports, entertainment, broadcasting, publishing, fitness, gaming and more. The company offers an all-inclusive video platform to deploy ready-made as well as customized streaming services for live and on-demand video and related content. Its proprietary IP constitutes a full tech-stack, providing extensive functionality at a reduced time to market.

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Pip Brignall, Co-Founder and Chief Creative Officer of The Round, a company that describes itself as “the world's first Web 3.0 platform for live entertainment in Augmented Reality (AR), with unique virtual venues for broadcasting live intimate and multiplayer holographic performances and collecting exclusive NFTs and Meta-merch from your favorite creators.”Among other things, Brignall describes his origins in the world of theatre, where he experimented with immersion and interactivity; explains how The Round's platform enables live, immersive performances and storytelling using “risk/reward” mechanisms and how it is employing Web3 concepts to develop new funding methods for content experiences and ownership; discusses the company's recent project with Liam Payne of One Direction; and more.

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.Be honest: most conversations about metadata are stratospherically over the heads of most of us! But Stuart Kurkowski, Distinguished Engineer and Software Architect for Comcast Technology Solutions, explains it all in this week's Friday Fireside. Watch this program and share it (confidentially if necessary) with your senior management. They need to understand what makes today's media business click.

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.The good doctor is thrilled beyond belief to welcome the inimitable Marshall Cohen to the Friday Fireside. We've uncorked his industry perspective like a fine single-malt scotch, as he regales us with stories of the earliest days of MTV, The Movie Channel, Nickelodeon, Comedy Central and more. But as his current C-level consulting prowess demonstrates, Marshall Cohen ain't done yet! Lots to learn here, folks!

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Philip Gilpin, Jr., CEO and Executive Director of the Catalyst Story Institute, a Duluth, Minnesota-based organization that aims to “advance the literary and visual arts by generating long-term professional career opportunities for storytelling artists.” The organization produces an annual content festival in Duluth, which allows creators of episodic and narrative works, such as TV series, Web series and podcasts, to showcase their work to industry executives, agents and producers. Among other things, Gilpin explains the Institute's origins in the ITV Fest, which was originally based in LA (and subsequently moved to Vermont); discusses the various services it provides in addition to its content festival, including workshops on how to pitch and market content; and casts light on its plans for the future.

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Albert Thompson, Managing Director of Digital at full-service agency, Walton Isaacson. Among other things, he discusses Walton Isaacson's pioneering work in multicultural marketing and explains how and why the agency treats this work as something fundamental, not as an “add-on”; he also shares his thoughts on how younger consumers are using media platforms, on the prospects for shoppable TV, QR codes, AR, interactive CTV apps, and moreNote: Albert Thompson will be moderating and speaking at TVOT SF 2022 (October 12th and 13th in San Francisco).

This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney's first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.

This week's Friday Fireside welcomes Mike Nagle, newly appointed General Manager of Streaming for Gannett USA Today. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett's streaming services are currently well-distributed and poised to explode under Mike's leadership. We believe that news is the cornerstone of any television service—national or local—and USA Today Streaming is right there, right now.

This episode features Willie Williams, Co-Founder of, and Lizzie Pocock, Producer at Treatment Studio, the London-based creative agency behind one of the most talked-about elements of Queen Elizabeth II's recent Platinum Jubilee celebrations: the illusion of the Queen's younger self riding in her 260-year-old gold carriage. Among other things, they explain that the illusion wasn't—as widely reported in the press—a hologram, but rather was created via LED technology; they also discuss Treatment's other work for such acts as U2, Elton John, The Rolling Stones and The Eagles; describe how the company is using AR to produce new kinds of video experiences; and more.

The Friday Fireside welcomes Mike Kelley, President of Americas for Grabyo, the cloud video platform for live clipping, live production and editing. We discuss how Grabyo customers worldwide can share their best moments in real time, with live clipping from broadcast and video feeds and then share to social, mobile and OTT in seconds. And we examine how NBC's broadcast of the Kentucky Derby recorded perhaps the most exciting 54 seconds in sports (the come-from-behind victory of Rich Strike—the 80:1 long shot—recorded from overhead) didn't get posted online until long after the race. With Grabyo's tools, that video could have been on social media instantly, encouraging millions of new viewers to tune-in to the remainder of the NBC broadcast.

Today's Friday Fireside guest is Elana Sofko, Chief Strategy Officer for Chicken Soup for the Soul Entertainment. We go through the company's various business sectors (which are more varied and complex than the good doctor realized), and then into a DETAILED discussion of their acquisition of Redbox. In a word: FASCINATING. And a smart move for Chicken Soup for the Soul. Watch, and learn.

Today's Friday Fireside welcomes industry firebrand, Bill Mobley, Founder and CEO of FreeCast. Bill has been “fighting the good fight” to aggregate streaming services for over a decade, and he shares (actually leaks) a major strategic announcement about FreeCast's SelectTV service. Watch and learn.

For many of us, our health is one of the first things we think about in the morning, and the one of the last things we think about at night. That is the strength of DeepIntent, the rapidly growing healthcare advertising program. Our guest on this week's Friday Fireside is DeepIntent Chief Marketing Officer, Marcella Milliet Sciorra, who picks up where our Friday Fireside guest, DeepIntent CEO Chris Paquette, left off in late 2020. We explore how DeepIntent's targeting can market more than healthcare-related products: everything from shoes to pickup trucks. A fascinating Friday Fireside conversation.#televisionation #fridayfireside @rickhowe @MarcellaSciorra

If you attended the NABSHOW 2022 (or if you decided NOT to attend), you MUST WATCH this week's episode of the Friday Fireside with the folks who made it happen! Chris Brown, EVP of Business Operations , and Jonathan Toomey, VP of Content Design and Development for The National Association of Broadcasters. You'll hear their own analysis of the 2022 show, their forecast for NABSHOW 2023, a look forward to NABNewYork 2022, the plans to connect the Las Vegas Convention Center with Exhibitor Hotel Suites with another TeslaLoop (!!!!!) and the eventual return to the South Hall (note that the Good Doctor will be first in line to get the Motorized Skate Board concession . . .).

This week's Friday Fireside welcomes Mike Nagle, newly appointed General Manager of Streaming for Gannett USA Today. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett's streaming services are currently well-distributed and poised to explode under Mike's leadership. We believe that news is the cornerstone of any television service—national or local—and USA Today Streaming is right there, right now.

This episode features Jim Louderback, formerly CEO of, and now Strategic Advisor to, VidCon. Among other things, he discusses the significance of Paramount's 2018 purchase of VidCon; outlines the increasingly important role that independent video creators and the communities they attract are playing both in the entertainment/media economy and in society at large; shares his thoughts on YouTube, TikTok, Roblox and the other platforms that are driving the creator economy; speculates on the impact that the metaverse might have on the space going forward; and more.#creators, #platform, #creator, @vidcon, #people, @youtube, #metaverse, #companies, #build, @tiktock_us, #business, #world, #audience, #community, #influencers, #question, #big, #create, #money, @instagram

This week's episode of The Friday Fireside welcomes Jon Giegengack, Principal at Hub Entertainment Research. In a world where the more we know, the less we understand, Jon provides clarity and focus for entertainment decision-makers. Our primary topic (one that is near and dear to The Good Doctor's heart) is how we can cure the increasing consumer frustration over FINDING SOMETHING TO WATCH! We have more choices than ever before, but we literally don't know where anything is. And Jon's research strongly suggests that a very large number of consumers would welcome a return to a modified (e.g. less expensive) form of Cable TV (I think I've been saying that…). Watch and learn.

This episode features Cameron Church, Founder and CEO of WatchingThat, a London-based company which provides an independent monitoring and optimization platform for streaming video, and whose customers include the New York Post and Fox. Among other things, he explains the capabilities that WatchingThat's platform offers its customers and the technology that underpins the platform; describes how the company makes use of both human and artificial intelligence; and casts light on its innovation roadmap.

This episode features Bill Stratton, Global Head of Media, Entertainment and Advertising at data cloud company, Snowflake. Among other things, he defines key concepts in the data space, including databases, data lakes, data warehouses and clean rooms; explains how audience measurement is being adapted for a cookieless world; stresses the importance of frictionless data connectivity and sharing; discusses Snowflake's work with such clients and partners as NBCU, PlutoTV, LiveRamp, and Horizon Media; and outlines new opportunities and new forms of collaboration that he believes the data cloud will enable going forward.

This episode features Tom Keaveney, President of TV measurement and analytics company, 605. Among other things, he outlines the biggest challenges facing the measurement industry; discusses 605's services and explains how he believes the company is differentiated in the market; casts light on the company's plans to expand its datasets, and on its roadmap in general; gives us an overview of its new Advanced Audience offering; and more.

Today's Friday Fireside welcomes Shelley Stansfield, Founder and Director of Special Ops at Centriply, an independent media agency that specializes in advanced, audience-driven TV campaigns. Shelley explains that the #1 benefit for brands is the ability to get their message on TV to the same audience as their digital campaign: wherever the consumer turns, they see the same targeted message. Same audience segments. Same creative. Maximum impact. Watch, and learn.

This episode features Bill Daddi, President of Daddi Brand, a firm that specializes in brand platform development and public relations for data, analytics and consulting companies, as well as for associations in the television and advertising industries (its clients include CIMM, MRC, Magid, Kantar, LG Ads and Cuebiq, among others). Among other things, he discusses Daddi Brand's work and explains the concept of brand platforms; identifies important messages that he feels the television and advertising industries often fail to communicate, whether to consumers or to partner-industries; shares his thoughts on new approaches to advertising; tells us about Daddi Brand's new listing service, IndustryCalendar.com; and more.

This week's episode of The Friday Fireside welcomes Aviram Sharon, Co-Founder and CEO of InTheGame, the Israel-based viewer interaction platform. Beyond their success with engaging sports fans interactively on a wide variety of television platforms, InTheGame has SERIOUS adtech capabilities that can encourage (and reward) viewers for STICKING WITH television programs. Imagine watching “NCIS” on CBS, and when you start to change channels you see a message that says, “WATCH FIVE MORE MINUTES FOR A $10 MCDONALDS CERTIFICATE!” Fascinating stuff. Watch and Learn.

This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney's first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.

This episode features Vijay Sajja, Founder and CEO of Evergent, a provider of customer relationship management tools for streaming media and entertainment companies (customers include BritBox, the BBC, DirecTV, WarnerMedia and others), which currently supports around 600 million end-users on its platform.Sajja describes Evergent's CRM capabilities (which include managing registration, authentication, transaction gateways and more), and how these capabilities also allow it to generate large amounts of data on customer behavior for its clients, which the latter can then use in order to guide their product and marketing strategies. He also explains how Evergent uses AI/Machine Learning to make sense of the data it gathers, tells us which new developments in the streaming space he is most excited about, and updates us on the company's latest news, including new partnerships with Microsoft and AWS.

A native Virginian living in LA, Clay Tweel is a documentary director/producer/editor with a passion for telling great character-based stories. His works include Make Believe, Print the Legend, Finders Keepers, Out of Omaha, The Innocent Man and Gleason—the last of which was shortlisted for an Academy Award and named one of the 5 best documentaries of 2016 by the National Board of Review. His features have been distributed by Showtime, Netflix, and Amazon Studios while working closely with companies that include Open Road, The Orchard and Exhibit A. Most recently, Clay executive-produced and directed all four episodes of Heaven's Gate: The Cult of Cults, an examination of the UFO cult through the eyes of its former members and their loved ones. He is currently directing a feature documentary and producing numerous projects under his banner Parkside Films.Since this interview was recorded, at the end of 2021, it has been announced that Clay is co-directing a feature documentary about uncovering corruption in soccer organization FIFA. Told through the lens of the late investigative journalist Andrew Jennings, it's presumably another example of Clay's emphasis on "singular viewpoints of characters and their experience.”Clay and Lisa also cover:His career evolution, starting as assistant editor on Seth Gordon's arcade game competition documentary The King of Kong: A Fistful of Quarters, leading into the acclaimed Gleason and beyondHis desire “to figure out why people do what they do,” and the compassionate portrayal of complex human experience in the Heaven's Gate docuseriesWorking in “the golden age of nonfiction,” the future of true crime unscripted content, and Clay's thought that Liz Garbus's outstanding I'll Be Gone in the Dark so powerfully explored the genre that we're now “potentially in a post-true crime world”(Televisionation: Screen Culture features Lisa Crawford—a cultural commentator and expert on the evolving relationship between fans and television creators—in conversation with prominent content creators and producers. She focuses on how television content impacts our culture.)

This episode features Jason Manningham, Co-Founder and CEO of Blockgraph, an adtech company co-owned by Comcast/NBCUniversal, Charter Communications and Paramount, which offers a peer-to-peer platform designed to enable companies to create and implement privacy-focused targeting and measurement solutions. Among other things, Manningham provides an overview of Blockgraph's flagship technology, the Identity Operating System (IDoS); outlines the problems that the technology is designed to solve; casts light on the company's future plans; and more.

The Friday Fireside welcomes David Berkowitz, SVP of Corporate Marketing and Communications for Mediaocean. Both a media industry veteran and marketing visionary, David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers. "Viewers might be watching 'The Daily Show' on their phones, their connected TVs or in Madison Square Garden surrounded by 20,000 people; but to them, it's still television!"

Today's episode of The Friday Fireside is devoted to "Taking Wing—Legends of Emimencia", an under-development virtual-reality and augmented-reality Broadway show from producer, Julie Saltman, and Broadway star, Richard Blake. It will take you out of your comfort zone into a Broadway theater with an immersive VR/AR experience and Cirque du Soleil acrobats flying from the ceiling. YIKES! It's a fascinating departure from our usual TV-based Friday Firesides.

Jonathan Steuer, EVP of TV Strategy and Currency for VideoAmp, one of the ad industry's most respected and popular execs, joins us in a fast-moving, fact-filled and FUNNY Friday Fireside. In a no-holds-barred discussion, Jonathan disassembles long-held myths about TV advertising, and provides a truly entertaining backdrop for what's coming next. Watch and Enjoy!

This episode features John Piccone, President of QTT, a division of Viamedia that offers a cloud-based advertising solution which it bills as “request[ing] and receiv[ing] ads from programmatic digital ad exchanges to enable linear cable television ad insertion utilizing existing cable and broadcast TV infrastructure.” He discusses the challenges involved in delivering digital advertising to linear TV; explains how QTT's solution works, including how it makes use of VAST (Video Ad Serving Template) tags and enables interoperability between linear and digital ecosystems; outlines the division's roadmap; and more.

Today's edition of The Friday Fireside welcomes Howard Shimmel, president of Janus Strategy & Insights. Howard gives us a peak under the hood of his new venture, datafuelX, scheduled to launch in January. And with extensive experience at Turner, Nielsen, MTV Networks and AOL, Howard is uniquely qualified to discuss what's next for Nielsen and their apparent legion of competitors, as well as the future of multi-platform, multi-device and multi-CURRENCY television advertising.

We get inside the streaming subscriber's head in this week's Friday Fireside with Scott Solter, industry veteran and consultant. After a brief trip down memory lane to the earliest days of “multi-pay marketing” (did you know that when Showtime started competing with HBO they had exactly the same movie line-up?), we dig into the thorny and timely issue of the true value of a streaming subscriber (probably much less than you think). Advertising isn't the only thing that relies on impressions; the value of a streaming service is 100% based on the consumer's (and, it should be noted, the investor's) impressions. “Could I find what I wanted to watch? Did I enjoy it? Do I remember that I watched it?”

In this episode of Screen Culture, Tynesha shares how screen content—in the form of the sitcom Who's the Boss—inspired her as a child to pursue a career in advertising. She shares key professional experiences, from creating a successful Super Bowl ad to becoming a leader in developing “worldbuilding' immersive campaigns to market film and television properties and other products.

Our guest on this week's Friday Fireside is Tsahi Levent-Levi, Analyst and Consultant for WebRTC, publisher of BlogGeek.me, and CEO of TestRTC. Tsahi takes us under the hood of this open-source technology that enables audio and video communications inside Web pages WITHOUT plug-ins. And he explains a critical benefit of WebRTC—significantly lower latency for live video. Low enough to permit in-game sports betting on television. That, RIGHT THERE, is reason enough for all of our viewers to ping Tsahi and learn more.

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson. Among other things, Vinson discusses the difficulties inherent to audience measurement even with today's digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore's recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.