Podcasts about social selling company

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Best podcasts about social selling company

Latest podcast episodes about social selling company

Social Selling Radio
LinkedIn-myter, AI, algoritmehustling og jobsøgning

Social Selling Radio

Play Episode Listen Later Jun 26, 2026 53:18


LinkedIn er svær at komme udenom, hvis du er jobsøgende. For platformen er blevet til de facto-standarden for både jobsøgende, arbejdsgivere og rekrutteringsvirksomheder. Men LinkedIn er også stedet, hvor virkelig mange taler om algoritmen i håbet om at finde "den hemmelige opskrift", der kan hjælpe dem med at gå viralt eller gøre det nemmere at finde og søge jobs. LinkedIn holder selv kortene tæt til kroppen, og der opstår derfor hurtigt myter, halve sandheder og kreative teorier om, hvad der virker. Hvad der er op og ned i denne sammenhæng, taler LinkedIn-ekspert Leif Carlsen fra Social Selling Company og Sami Akray fra JobSherpa om i denne podcastepisode.

jobs hvad myter leif carlsen
The NetSuite Podcast
How Social Selling Company Bomb Party Uses NetSuite to Navigate Tariffs

The NetSuite Podcast

Play Episode Listen Later May 27, 2025 22:25


Learn more about NetSuite Planning and Budgeting: https://tinyurl.com/ra6wa79k   In this episode of the NetSuite Podcast, cohost Megan O'Brien sits down with Jonny Holmes, director of finance at Bomb Party, a direct-to-consumer jewelry company that offers surprise jewelry reveals through live online parties. Megan and Jonny start by discussing Bomb Party, its growth and how Jonny ended up the company [1:43]. They then cover the impact of tariffs on Bomb Party and how the company is using NetSuite Planning and Budgeting to help navigate them [4:08]. Jonny concludes the podcast episode by giving some advice to business leaders trying to navigate global trade variability [17:29].   Follow Us Here: Bomb Party: https://www.bombparty.com/   Contact NetSuite Sales - https://social.ora.cl/6009wKalv Learn More about NetSuite ERP - https://social.ora.cl/6003wKaxv Learn More about NetSuite HCM - https://social.ora.cl/6007c4Kih Learn More about NetSuite Analytics & Reporting - https://social.ora.cl/6007c4znL NetSuite Customer Success Stories - https://social.ora.cl/6005c4zt9   Follow us here: LinkedIn: https://social.ora.cl/6000wKFhC X (Twitter): https://social.ora.cl/6007wK2zD Instagram: https://social.ora.cl/6003wK2Hv Facebook: https://social.ora.cl/6005wK2Dv --------------------------------------------------------------- Episode Transcript: How Social Selling Company Bomb Party Uses NetSuite to Navigate Tariffs    00:00:00:00 - 00:00:36:20  Unknown  Hello, NetSuite listeners. Thank you so much for tuning in to the NetSuite Podcast. I'm Megan O'Brien, co-host of the podcast. We have an extra special episode in store for you all today. We know tariffs are top of mind for many businesses right now, and companies are figuring out the best way to handle them. So we invited Jonny Holmes, director of finance at Bomb Party, which is a direct-to-consumer jewelry company that offers surprise jewelry reveals through live online parties.    00:00:36:22 - 00:01:10:04  Unknown  If you haven't seen it, I highly recommend checking them out. Customers purchase mystery items such as rings, necklaces or earrings, which are unveiled during these events, adding an element of excitement to the shopping experience. We discuss how Bomb Party has been using that sweet specifically, and that's what planning and budgeting and that sweet analytics warehouse to address tariffs, plan for addressing possible future trade policy changes, and the advice he has for business leaders trying to navigate global trade variability.    00:01:10:05 - 00:01:43:12  Unknown  So stay tuned. You're not going to want to miss this episode. You're listening to the NetSuite Podcast where we discuss what's happening within NetSuite, why we're doing it, and where we're heading in the future. We'lldive into the details about the software and the people at NetSuite who are behind all the moving parts. We'llalso feature customer growth stories discussing the ups and downs of running a company, and how one integrated system can help your business continue to scale.    00:01:43:14 - 00:02:09:19  Unknown  Let's just jump right in. So to kick us off, could you tell our audience a bit about Bomb Party and what you do at the company? Yeah. Bomb Party is a network marketing company. We started about eight years ago. I've been here for the last two years. So what we do is we the company, it really thrives on this surprise and delight type of marketing.    00:02:09:21 - 00:02:36:15  Unknown  And so what that means is it is kind of like, well, you're just ordering products or jewelry in our case, and you don't really know what you're getting. So it could be one of maybe 30 different rings or earrings or necklaces or something, whichever one you order. And so that is like the driving force around. Everything that we sell, and especially from our owners, is that they want to surprise and delight customers.    00:02:36:15 - 00:03:00:08  Unknown  And so everything that we sell drives that. So we sell rings, earrings, necklaces, bracelets, all sorts of things. And they all are sold in that type of thing where we sell to our wholesale reps that buy in bulk from us, and then they turn around and sell it to the end consumer. Most of it, they do it online.    00:03:00:10 - 00:03:20:14  Unknown  A lot of it's through TikTok, you know, so maybe use other social media platforms. But for the most part, they'reusing TikTok and they sell these pieces of jewelry, on what we call a party. And it's just a live party. So they get on and customers join their party on TikTok. They place an order for whatever it is and then, live on TikTok,    00:03:20:14 - 00:03:43:19  Unknown  The rep reveals what they have. And so it could be one of many different styles that we have for that collection. And then there is a chance that you could win, like a genuine diamond. So it's just it could you could get anything. And so that really is like that business model of surprise and delight has really driven the growthin my opinion.    00:03:43:20 - 00:04:14:19  Unknown  I mean, there's other factors too, but I think that that business model has really driven bond party to, to grow significantly over the past few years. I mean, we're seeing lots and lots of growth, which is awesome. And then, you know, I've been here, like I said, for two years, and I lead the finance group. So I came on to help implement NetSuite ERP, a topic that is top of mind for many of our listeners right now is tariffs as of right now.    00:04:14:19 - 00:04:38:02  Unknown  What's the impact of tariffs on Bomb Party. Oh man. It's crazy because we source literally everything we source from China. And so in the tariff world, as many of you probably know, if you don't I don't know where you hit then. But, I mean, China has been hit the hardest, and we have no idea where that's going to lead.    00:04:38:04 - 00:04:59:15  Unknown  You know, like it was a few weeks ago when they announced all the tariffs, and then they escalated. And then the next week they escalated again. And, you know, we are, we had a few, maybe panicked, leadership type meetings at our company about what to do. And can the company withstand some of this and what are all our options.    00:04:59:15 - 00:05:20:14  Unknown  And, you know, so, like, I don't think I can understand the impact of how it's going to, you know, we don't know exactly how it's going to change or impact the business. But I can't overstate how much it will be part of what we do moving forward. You know, it's something that we just didn't consider at all six months ago.    00:05:20:14 - 00:05:48:12  Unknown  And now it's something that's at the forefront of almost all of our sourcing decisions and all of that sort of thing. One thing that's really interesting that I wanted to touch on is your use of NetSuite. So how have you used NetSuite Planning and Budgeting to model the impact of tariff changes? Yeah I mean that tool honestly it'sbeen instrumental in in all of the analysis that we're doing from a from a financial perspective on tariffs.    00:05:48:13 - 00:06:17:00  Unknown  You know, it just allows you to build forecasts in a relatively short amount of time. So like if you go through and if you do all the legwork to set up your items and your systems and your sales forecasts and your everything, you know, if you put all the data in and if you go through a little bit of pain of doing the work to get the info into NSPB like it allows you to really quickly throw together a forecast.    00:06:17:00 - 00:06:40:22  Unknown  And so, you know, we really recently just finished our go live with NSPB. And so there was when the tariffs hit us, right when we were like going through our user training and that sort of thing. And so a lot of my job was I had to get the system up and going. So there was a lot of, you know, prep work and groundwork of getting all of the inputs correct.    00:06:40:22 - 00:06:59:00  Unknown  But then as soon as all those tariffs started to hit, it was so easy for us to just plug in different scenarios. You know, on the tariff side, it mostly just impacts your product costs. And so we could input all of the different product costs for each of our collections that we're planning on selling throughout the year.    00:06:59:02 - 00:07:22:10  Unknown  We can change what we think is going to happen to the demand. So the number of units that we sell, and it'sjust so high because such a high-powered system that you can plug in those numbers, refresh, and in a matter of minutes, you have, like, different versions of a forecast. You know, it's something that I think, like as a finance professional, I'm very Excel heavy a lot of times.    00:07:22:12 - 00:07:45:13  Unknown  And it's something that I could totally build in Excel, but it would have taken me so long and so many, different Excel crashes. And because it's just it's a lot of data and it's just crushing through and trying to crunch everything and Excel just can't handle it. And NSPB just takes an amazing format that you could build in Excel, and it just makes it seamless.    00:07:45:13 - 00:08:06:13  Unknown  Why it was so fast and easy honestly, like it's been it's been a game changer for me. Like if I ever go to if I were to ever go to another company to implement NetSuite, like I would probably just bring in NSPB to start. Like to me it's, it's that it's been that great for me. I mean, it's just saved me so much time in so many different areas.    00:08:06:14 - 00:08:32:10  Unknown  And not just on the forecasting side, like on the report building side. I mean, I love NetSuite. It's the best system that I've used by far. And in NSPB, you can set it up where honestly all you do is you just refresh, in your Excel smart view, and it populates all of your reports that you have that you put in whatever your, you know, like your, board decks and all that sort of thing.    00:08:32:12 - 00:08:53:12  Unknown  And it's taken my prep time for those sorts of things and just cut it in half, if not more, you know, like it's just been a huge time saver for me. And really, like I would say, even for the company, it's probably allowed us to keep running lean. I don't think we'll I think it will prevent us from having to hire more people too quickly.    00:08:53:14 - 00:09:25:04  Unknown  You know, like we have we do have a small team and we are all working hard and just having the right tools in my mind is way better than over hiring to have people just do manual processes, you know? So it's to me, it'sjust been a great investment and way cheaper than hiring more people. And it allows me as like the person who knows what's going on financially in every aspect of the business, like it just allows me to pivot really quickly and provide reporting and data that people need and want.    00:09:25:06 - 00:09:50:01  Unknown  That's a great testimonial. Well, my job is done here. It's actually, I mean, yeah, I'm not good at these kinds of things, honestly. But it was it is true. Like, I just, it's been awesome for me. So I could be, I'm definitely, an advocate, I guess you could say, of NSPB. NetSuite by Oracle.    00:09:50:01 - 00:10:16:06  Unknown  The number one cloud financial system is everything you need to grow all in one place. Financials, inventory, HR, and more. Make better decisions faster so you can do more and spend less. See how atNetSuite.com/pod. Well what are Bomb Party's plans for navigating potential future changes in trade policies? And how are you using NetSuite to prepare for those scenarios?    00:10:16:08 - 00:10:40:04  Unknown  Yeah, I mean, it's all moving. We don't know exactly. We're looking at everything that we can. And you know, our teams that are over that sort of thing. Like they're working really hard and talking with as many people as they can to try to figure out the best solution. There are a lot of options on the table, but it just depends.    00:10:40:05 - 00:11:01:22  Unknown  You know some things that are out of our control. If tariffs were to go away we would probably just keep all ofour production in China and then try to slowly diversify in case of, you know, further tariffs or anything like that. But there are things on the table like we're that we're exploring should we manufacture in the US, should we move countries in Southeast Asia?    00:11:01:22 - 00:11:24:18  Unknown  Should we or should we try to source some raw materials in the United States, ship them to China and then have them ship us the finished goods like there's, you know, there's so many options that we're trying to work through and with, with industry experts, customs industry experts, I should say that that are advising us and we're just trying to work through those things.    00:11:24:18 - 00:11:46:10  Unknown  But from a financial standpoint and putting our forecast together of how that impacts the company, impactsthem financially and like, can we handle it? Do we have enough cash? Do we can we do all of these things? I mean, NetSuite is core to that and specifically NSPB, I mean, like I said, we have there is the data.    00:11:46:12 - 00:12:16:00  Unknown  The data lives in NeSuite ERP, of course. But to do what NSPB does, it would take so much longer to do it manually like in Excel and that sort of thing. So I mean, it is definitely core to our discussions and in any sort of forecasting. Well, you kind of touched on this but have NetSuite's reporting capabilities provided insights that maybe will help influence decisions like possible supplier selection or product pricing?    00:12:16:00 - 00:12:37:11  Unknown  How are you using those reports to kind of inform that view, if you will? Yeah, I would say, I like on the supplier selection, not so much. That, you know, it's kind of specialized industry and jewelry and that sort of thing. Solike, I don't know if any reporting is ever going to tell us what supplier to use.    00:12:37:13 - 00:13:04:23  Unknown  But as far as pricing decisions and forecasting decisions, it's been great. You know, our product development people have a target margin that they've been trying to shoot for, for the entire life of the company. And they really have never had any data to back it up on if that was, if they were actually hitting that target and, you know, you just if you don't have the data, you can't see.    00:13:04:23 - 00:13:36:20  Unknown  And so when we first implemented NetSuite back at the beginning of 2024, that was one of our first initiatives,was to see if we're actually profitable and if are we hitting these target margins. And so the reporting in NetSuite that allows us to see what our margins are, both as like a product category or group, you know, we'reusing classes to categorize those or on a single item level, like we can see the margins and it's made.    00:13:36:22 - 00:14:02:11  Unknown  Just having that view has helped the company make several different decisions around pricing. Yeah. So it'sbeen I mean, I can't overstate it. It's been instrumental in all of that. What do you think is a key benefit of having a tool like NetSuite Planning and Budgeting in a rapidly changing trade landscape for people out there that might be looking for something to help them handle it?    00:14:02:13 - 00:14:33:15  Unknown  Yeah, I would say it's the speed. You know, for a finance professional most people know how to look at it, you know, but it just takes them a long time. It's hard to, to crunch data and to format it in Excel and to get it when you're dealing with large volumes of data. It's hard. And the fact that NSPB has all of that and it can calculateand it can run all of those scenarios for you, you know, you could run however many different scenarios you want and then compare them against each other.    00:14:33:15 - 00:14:54:08  Unknown  I mean, it's just it really is the speed and the reliability of it. You don't have to worry about broken Excel formulas. You don't have to worry. You know, it's all just in a platform that you can trust works, and it doesn'treally break down or stop working. And it can just crunch a massive amount of data in a short amount of time.    00:14:54:08 - 00:15:19:03  Unknown  And so that's what that would be my major selling point honestly, is that you can do it just allows you to be more nimble and quick with analyses and forecasting. Now, what about people who like working and broken down Excel, but do it now? I'm just kidding. But you're never going to get to those people. You know their stuff well.    00:15:19:05 - 00:15:44:15  Unknown  Do you anticipate? It's hard to tell right now as we have. So we talked about because things are changing. Do you anticipate future changes around Bomb Party's sourcing, manufacturing, or decisions to expand into new markets because of tariffs? Yeah, absolutely. I mean, I touched on a little bit earlier, but that's exactly what our product development group is doing right now.    00:15:44:15 - 00:16:06:10  Unknown  We have a dedicated person that is working to try to find the best solution. So is it going to change for us? Yeah, it's absolutely going to change. And having the data to be able to see that is going to help drive those decisions on what we think will be best for Bomb Party and, you know, for our future success and growth and that sort of thing.    00:16:06:12 - 00:16:31:07  Unknown  But yeah, I mean, something will change. No, no question. Getting a little more granular. What data or reporting do you rely on in NetSuite to understand global trade-related costs and risks? Yeah, for us it's, you know, maybe we're taking maybe it's too simplified. But for us, at least right now, we're really just looking at the cost side.    00:16:31:09 - 00:16:51:09  Unknown  So in NetSuite ERP, like we are, we're constantly looking at COGS and the reporting that there is around that to look at margins and that sort of thing. But then, you know, we do use the landed cost function to make sure that we're actually including all of our costs. So, you know, everything is a landed loaded cost.    00:16:51:09 - 00:17:13:08  Unknown  Instead of trying to piece everything together outside the system in Excel or something like that. And so we rely really heavily on that. You know, I would also say that NSPB is probably a better place to analyze and see what those margins are. Now, I would also put a plug in for is probably a good place to see that, but that'swhere most of our analysis is coming in.    00:17:13:08 - 00:17:34:09  Unknown  And that's the data that we're looking at around tariffs is it's all right now. It's all on the COGS side. And duties of course which are the tariffs and then freight you know. So all of those landed costs were allocating or they're all considered in this. What advice would you give to other business leaders that are trying to navigate global trade variability?    00:17:34:11 - 00:17:57:14  Unknown  It's a great question. And I don't know if I have the best answer, but I would say you know like through this process and I'm not the one that's as involved in it at our company. But from what I've heard and what we'vetalked about, there are professionals out there that know this stuff, that our customs professionals that are customs law, experts.    00:17:57:16 - 00:18:36:18  Unknown  I would say that our best progress that we've made on the tariff front, outside of like, financial forecasting and that sort of thing has been when we've engaged with experts in the in the subject areas that we're looking at, you know, we engaged with a customs lawyer out in New York. I don't know his name. But I know we did, and he's been he's been great, you know, like, he's given us the best different, like, plans that we can work through and try to plan for, like, the largest list of options of things that we can consider while still being compliant with customs.    00:18:36:18 - 00:18:57:17  Unknown  And, you know, we're not looking to break any rules by any stretch, but it's like, okay, what options are out there, which then allows us to run and try to figure out what is going to work best for one party. I mean, this is their time to shine. Yeah, they've been on the sidelines for so long, they're all warmed up, ready to go now it'stime.    00:18:57:18 - 00:19:19:21  Unknown  That's right. Are there any NetSuite features or tools that Bomb Party is looking forward to implementing to enhance global trade management? You know, for global trade management, I don't know if there's any tools outside of the ones that we have already specific to like global trade and tariffs. I don't know if there's any systems that can really help us more.    00:19:19:23 - 00:19:48:01  Unknown  I would say the ones that we have are awesome, like NSPB. I mean, I've explained and given my sales pitch for it, but we also use NSAW and it's a great, powerful tool. It just gives us so many insights into what is happening in our in our business. And so my recommendation to anyone considering it would be like, as aNetSuite user of the past ten years or so, those two tools are awesome and worth it.    00:19:48:03 - 00:20:12:10  Unknown  Yeah, I love that you guys are using NetSuite Analytics Warehouse as well because, you know, I think every company, regardless of tariffs or trade policies, they're looking to get a little more data driven. And that's one of the offerings that we have to do that now. It's been it's been great. We've been really happy with both of those additions to our suite.    00:20:12:12 - 00:20:35:03  Unknown  Are there any final thoughts or takeaways to leave our listeners with? Oh man. I don't know. I would just say like my advice to listeners is engage with experts to navigate this whole thing, and data is going to be key. And if you can get the tools like for finance professionals, if you can get the tools to help you do it faster, it's worth it.    00:20:35:03 - 00:20:57:01  Unknown  I mean, I said it before, but I'll say it again like I have. Just say it's allowed me to spend far less time working things out in Excel and actually get to the meat of the conversations that we need to have as a company. And so, like, you know, I think it's something that finance people, we talk about all the time of having the right tools and the right data can help you guide your business.    00:20:57:03 - 00:21:15:02  Unknown  And, you know, and I'm guilty of it as well as we get comfortable in our in our little Excel Frankenstein Excel sheets that we all make. And it just is a time suck. And so if you can get a tool that actually you trust and you know how it works and you can use it, it's just the best.    00:21:15:04 - 00:21:46:04  Unknown  So that's that would be my final takeaway or advice to any listeners. Well I think that's a perfect note to end on. Thank you so much for joining us. This was really helpful. Thanks, Megan. Yeah, it's been great. Thanks. That brings us to the end of another great episode. Right now, there's a lot of debate on how to best proceed with global trade, so it's refreshing to hear from a company that is taking action and using NetSuite to do so, which is an extra added perk.    00:21:46:06 - 00:22:05:01  Unknown  A huge thanks to Johnny for taking time out of his busy schedule to chat with us. And as always, a big thanks to our wonderful editing team over at Oracle and to all of you for tuning in. If you want more episodes just like this one, make sure you subscribe to our channel and give us a rating and review.    00:22:05:02 - 00:22:23:13  Unknown  Until next time. You just listen to the NetSuite Podcast. Be sure to tune in every week with more NetSuite developments, stories and insights into the benefits of one integrated system to help you run your business.   

Marketers Morgen podcast
Skal du betale for LinkedIn Premium – Det giver kun mening for få udvalgte personer

Marketers Morgen podcast

Play Episode Listen Later Sep 25, 2023 16:02


Anders og Mikael har tidligere talt om outreach i en podcast episode, og derfor har Mikael i dag Leif Carlsen fra Social Selling Company med i studiet. Leif forklarer de forskellige pakker, man kan købe på LinkedIn, og hvem de eventuelt giver mening for.

giver skal mikael leif mening personer udvalgte leif carlsen
Directly Different
Navigating the Decision to Leave Your Social Selling Company with Patti Mauro

Directly Different

Play Episode Listen Later Apr 27, 2023 50:42


Last summer, I had Patti Mauro on the show to chat about her journey as a top leader in her company and how she was successfully running a thriving direct sales business. Since that episode aired, Patti has made a transition to a new company, and her decision to do so was not easy.After she announced the switch, we had conversations about how this is a tough decision to make, yet no one really talks about how to navigate it. Patti told me that she wished there were more resources out there for those wanting to switch companies, and that really stuck with me. I asked her to come back on the show and share her experience in making this decision. I know it could be valuable and relatable to hear her heart and what went on behind the scenes, whether you're listening now or in the future.In a perfect world, we pick one company and never leave. But we all know that life is filled with growth, change, and can look different from season to season… and that's ok!Follow Patti on IG! https://www.instagram.com/thepatriciamauro/-------Follow Directly Different on IG! https://www.instagram.com/directlydifferentpodcast/

Sælg for Helvede
#87 Når markedet dykker skal du grave - to timers guide til succes

Sælg for Helvede

Play Episode Listen Later Apr 14, 2023 137:19


Hvad er need-generation? Hvorfor er det relevant? Vi kender nok alle til begrebet "lead-generation" - det at generere leads. Det gør vi jo via reklamer, social selling osv. hvor vi forsøger at skabe leads ved at være synlige og tilføre værdi. Har du styr på det, ved du sikkert ret præcist, hvad der virker for dig. Der kan dog være en udfordring med at generere leads nok, når markedet dykker. Derfor introducerer vi nu begrebet "need-generation" som er det samme - men anderledes... Need-generation er kunsten at aktivere behovet hos en kunde - og need-generation er relevant i de situationer, hvor der kommer færre leads, mindre varme leads eller mindre relevante leads. I denne lange episode, kan du få konkrete ideer til at udvikle behov hos de kunder og kontakter du allerede er i dialog med. Du får inspiration til at arbejde med need-generation via klassisk salg og via social selling. I dag har jeg igen Leif Carlsen fra Social Selling Company med, så du kan glæde dig til to timers værdifulde input fra os begge, uanset om du er til det moderne eller det klassiske salg.

XR-OM
WHAT IS THE METAVERSE & HOW WILL IT AFFECT YOU, YOUR BIZ & THE WORLD- ARAGORN MEULENDIJKS

XR-OM

Play Episode Listen Later Dec 5, 2022 68:07


#metaverse #decentralized #interoperability #artificialintelligence #copyright #ai #future #automation #xrom #podcast #india Aragorn Meulendijks is an expert on all things virtual reality, blockchain, NFTs, modern marketing, crypto, gaming and the Metaverse. On a mission to build a decentralised Metaverse platform accessible anywhere at any time. Aragorn has worked in a variety of corporate roles, varying from sales management to relationship building, coaching and consulting. he is the Ex- CMO of Your Open Metaverse and Beemup, on a mission to build the future of how people interact with reality. He has also established a strong following as the Social Selling Doctor, providing a range of keynote speeches, fireside chats and event moderation surrounding the topic of sales. Other prominent roles have included being the Chief Commercial Officer for VR Division, the Manager of Sponsor Acquisition & Deals for #PreMagentoLive, a Sales Trainer for The Social Selling Company and a Regional Key Account Manager for LinkedIn. Your Open Metaverse offers companies an alternative way to interact and engage with target audiences. Aragorn is leading the way to a decentralised Metaverse platform accessible worldwide. In 2022, Aragorn moved to an advisory role, acting as a Metavangelist for YOM. Also in 2022, Aragorn became a Metavangelist for MrMetaverse, fuelling his passion for the relationship between humanity and technology and accelerating the reality of the Metaverse. https://www.itsmrmetaverse.com https://yom.ooo https://www.linkedin.com/in/aragornmeulendijks/ https://www.youtube.com/c/AragornMeulendijks https://www.facebook.com/aragornius/

Marketers Morgen podcast
LinkedIn – Skriv til din målgruppe – ikke til algoritmen

Marketers Morgen podcast

Play Episode Listen Later Jul 21, 2022 15:55


Ny LinkedIn rapport fortæller, hvordan du bør skrive og formatere dine indlæg i forhold til algoritmen. Men er den retvisende og giver det overhovedet værdi at gøre det på den måde? Mikael har inviteret Leif Carlsen fra Social Selling Company i studiet. Leif deler, hvorfor det ofte ikke giver mening at skrive til algoritmen, men i stedet skrive til sin målgruppe. I dagens episode får du konkrete eksempler på, hvad du bør gøre, og hvad du i hvert fald ikke bør gøre.

men ikke mikael leif skriv algoritmen leif carlsen
MLM-PIRE
203: How to choose the RIGHT social selling company (and team!)

MLM-PIRE

Play Episode Listen Later Jul 16, 2022 20:51


  There are a lot of fantastic network marketing companies! But some are way more in alignment and right FOR YOU.   The MOST important thing when choosing a company/team is to BE INTENTIONAL!!! This is a super important business decision!   Listen up as I discuss more aspects to consider such as products, timing, compensation plan and company culture.   POWER HOUR GUIDE   Work your social marketing business in one hour or less per day with my free Power Hour Guide: https://angiegarner.lpages.co/power-hour-guide/

work be intentional
Marketers Morgen podcast
LinkedIn Sales Navigator – Et godt værktøj til salgsarbejde

Marketers Morgen podcast

Play Episode Listen Later Nov 24, 2021 19:39


Hvis man er villig til at betale for at bruge LinkedIn, så er der en masse spændende muligheder at dykke ned i. Leif Carlsen fra Social Selling Company er i studiet for at fortælle om Sales Navigator i LinkedIn, og hvordan man aktivt kan bruge den til at følge op på eksisterende og nye potentielle kunder. Er rigtig godt redskab til dem, der vil bruge det aktivt.

er hvis godt sales navigator leif carlsen
Merlin Melles, de ongekroonde netwerkkoningin
Wessel Berkman: "“Commercie gaat over de meeste meerwaarde creëren om klantendromen te overtreffen."

Merlin Melles, de ongekroonde netwerkkoningin

Play Episode Listen Later Feb 20, 2021 15:05


Wessel Berkman: “Commercie gaat over de meeste meerwaarde creëren om de droom van jouw klant te overtreffen. Dat is LEVEL 3 in sales! Hiermee maak je het verschil.” In deze podcast spreken wij met commercieel expert Wessel Berkman, oprichter van De Commerciële Revolutie en The Social Selling Company en tevens schrijver van het boek LEF. "Het boek LEF is een onderzoek naar waarom het sommigen wél lukt om het verschil te maken. Als je het boek LEF leest is het enige risico dat je loopt, dat je misschien in de volgende editie komt te staan.” Wil jij meer leren over de 3 levels in sales en hoe commercie jouw onderscheidend vermogen kan worden? Beluister de podcast! #podcast #fcn #ondernemen #de #commerciele #revolutie #social #selling #company

Organisk Vækst - SEO & Content Marketing Podcast
SEO vs. Social selling - Leif Carlsen

Organisk Vækst - SEO & Content Marketing Podcast

Play Episode Listen Later Dec 29, 2020 44:30


Kom med bag succesen hos Social Selling Company, som i høj grad baserer sin konsulentforretning på organisk vækst. I episoden skal vi høre hvordan Leif Carlsen fra Social Selling Company selv har fyldt kalenderen med konsulentopgaver. Det er sket uden brug af eksterne SEO-folk eller store annoncebudgetter.Den omtalte guide til en professionel LinkedIn profil: https://www.socialsellingcompany.dk/saadan-faar-du-den-perfekte-linkedin-profil/

seo kom social selling leif carlsen
Into The Wild
40. Why Every Social Seller should be on LinkedIn with Melissa Henault

Into The Wild

Play Episode Listen Later Oct 19, 2020 56:40


Hey you wild women! Melissa Henault is a mom of 3, LinkedIn Guru who's also a Top Income Earner in her Social Selling Company, through her proven business attraction methods.  The North Carolina native went from a Pharm.D. Medical Director in the pharmaceutical industry to social selling expert, especially in the business builder lead generation arena through LinkedIn.  Now, helping entrepreneurs make the shift in social selling their products on Instagram, Facebook and 10X their businesses.  She has helped thousands of entrepreneurs through her business to expand their recruitment strategies to LinkedIn. Melissa created her LinkedIn Bootcamp to fill a niche of teaching professional women all about social selling and how to leverage their professional background to legitimize their side hustle and those desperate to find a solution outside their 9-5.   Melissa's LinkedIn training is relevant to ANY entrepreneurs looking to grow their brand and recruit on this platform. She's had students who are financial advisors, real estate agents, business coaches, life coaches, and network marketers just to name a few that have had tremendous success. She's teaching others the power of this underutilized platform to grow and scale their businesses and brand at light speed, generating upwards of 50 leads a week. In this episode, you will learn about: Create dreams within dreams. Biggest pain point is the fear the failure Why you need to hold a contract with yourself and your family first It's ok to decline an op if it doesn't suit your direction right now. Opportunities will always come your way if you continue to contribute It's ok to outsource the things that aren't in your zone of genius  Social selling; Arena, space where anyone with anything to sell, if they're selling online they're social selling YOU SELL TO THOSE WHO KNOW AND TRUST YOU  Build rapport through personal branding Organic reach on LinkedIn is so much higher than Facebook and other social media platforms It's the #1 business to business platform LinkedIn average age is 35. For Instagram and Facebook it's 21. 50% of utilization is on a computer and the activity rate is much higher during the day Best LinkedIn tips:  Your value proposition should be on your storefront (your about page), grow your network daily (target your ideal customer), create core branding pillars that you represent and commit to posting on that daily, share the content you're passionate about. The biggest mistake on LinkedIn headlines and summaries are about showboating experiences instead of who and how you can serve. What it means to be a wild woman: “Stepping into fear and trusting our instincts all the way to the other side of success.” - Melissa Henault Public Shoutouts: Gary Vee LinkedIn Resources: Website: Burnout to All Out Linkedin: Melissa Henault Instagram: Melissa Henault Facebook: Burnout to All Out Freebie: www.livethefreelife.co ---- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread."

Sælg for Helvede
#55 Styr uden om rabatten - og sælg mere

Sælg for Helvede

Play Episode Listen Later Sep 29, 2020 89:25


I denne podcast har jeg igen æren af at tale med Leif Carlsen fra Social Selling Company - denne gang om priser og rabatter. Det er jo ofte således, at kunder spørger for tidligt til prisen. De spørger for meget om prisen - og de beder om rabat. Men det er ikke spor interessant at tale om prisen - det er langt mere interessant for både kunden og sælgeren at tale om udbytte, værdi og om de problemer kunder kan undgå. Med andre ord: Value Proposition og udbytte er vejen frem - ikke rabat. Derfor får du fire konkrete tips til at imødegå og behandle kundens ærgerlige fokus på, hvad varen koster. Velkommen til - og god fornøjelse. Nåh ja: Du kan læse mere om at undgå prissnakken lige her: https://birdi.dk/blog/saadan-undgaar-tale-pris/ Mere? Måske det er tid til et strukturet kursus i alt om salget... Fra mødebooking til prisforhandling? Ta' det online her: http://birdi.dk/salesbooster-kursus/

Marketers Morgen podcast
Effektiv LinkedIn Strategi – Kom i gang på få minutter dagligt

Marketers Morgen podcast

Play Episode Listen Later Sep 28, 2020 12:57


Mange ved godt, at det vil kunne give enorm værdi at udnytte LinkedIn som marketingkanal. Men tiden er knap, og derfor bliver det ofte ikke til noget. Leif Carlsen fra Social Selling Company er endnu engang i studiet for at fortælle om, hvordan man ved at bruge meget lidt tid (men gøre det rigtigt), alligevel kan få en fornuftig effekt ud af det, man gør.

men gang mange strategi effektiv minutter dagligt leif carlsen
Marketers Morgen podcast
Sådan får du relevant (kommerciel) – trafik fra LinkedIn

Marketers Morgen podcast

Play Episode Listen Later Sep 22, 2020 11:57


I dages episode har Mikael inviteret Leif Carlsen fra Social Selling Company i studiet til en snak om LinkedIn, og hvordan man optimalt bruger mediet til at trække relevant og kvalificeret trafik over til ens hjemmeside, email-form eller andet content. Bruger man LinkedIn strategisk, så ligger der store gevinster og venter.

relevant mikael bruger trafik dan f leif carlsen
Marketing To Go
LinkedIn er et netværk – ikke en markedsplads

Marketing To Go

Play Episode Listen Later Sep 17, 2020 77:30


Her i 32. episode af Marketing To Go taler jeg med Leif Carlsen. Sammen med Eva Sachse står han bag Social Selling Company, der hjælper virksomheder med at bruge LinkedIn. Denne lidt længere podcast er spækket med guldkorn i form af konkret viden og vejledning i forhold til LinkedIn.

The Wealth Witch Podcast
Episode 22: Want To Be Abundant? Stop Hanging Out With Broke People!

The Wealth Witch Podcast

Play Episode Listen Later Aug 26, 2020 21:01


In this episode, Leah really has no time for BS and is calling out all the listeners that hang out with broke people. Yes, it may sound harsh, but it's the truth. The title of this episode says it all, if you want to be abundant, STOP hanging out with broke people! And, if you want to make money, then start hanging out with people that make money. Just remember, you are who you hang out with... Get the All Class SUPER Pass for $2,222 HERE: https://theleahsteele.kartra.com/page/2022ALLCLASSSUPERPASS-PODCAST Want to know how to get further connected to all of the things in Leahland? Keep reading! Find Leah on Social Media:  Instagram: www.instagram.com/theleahsteele Facebook:www.facebook.com/theleahsteele Twitter: www.twitter.com/theleahsteele LinkedIn:www.linkedin.com/in/theleahsteele YouTube:www.youtube.com/leahsteele Join Leah's FREE Facebook group WEALTH ALCHEMY for Monthly Wealth Forecasts and all things Wealth Alchemy at www.facebook.com/groups/realwealthalchemy Get your daily dose of Leah - REAL, RAW & UNCENSORED - by joining her FREE Telegram Channel here: https://t.me/thewealthwitch For more information on Leah and her current offerings, visit her website:  www.theleahsteele.com Opt-in to Leah's email list and receive a FREE excerpt from her new book Wealth Alchemy HERE: https://theleahsteele.kartra.com/page/WealthAlchemyBook Have questions or want to hear a certain topic on the podcast?! Email media@theleahsteele for inquiries!  Want to know more about Healy? Join Leah's Facebook group: https://www.facebook.com/groups/quantumhealthinfinatewealth/ Ready to just do the thing and join our Healy team? Sign up to be a member here: https://partner.healyworld.net/leahsteelebarnett Disclaimer: While scientific research underlies Healy technology, its connection to health and wellness has not been extensively explored or demonstrated. The Healy is not intended to cure, treat, mitigate, diagnose or prevent disease, but rather to support energetic balance and enhance recovery, vitality and wellbeing. Healy is a microcurrent medical device that has been cleared by the U.S. Food and Drug Administration for relief of acute, chronic, and arthritis pain and muscle soreness due to overexertion. Healy also has non-medical applications that use individualized frequencies to help balance your mind and body and relieve stress. Always use your Healy in accordance with its Instructions for Use. In Europe Healy is a Grade II medical device approved for the treatment of pain in chronic pain, fibromyalgia, skeletal pain and migraine, as well as for the supportive treatment of mental illnesses such as depression, anxiety and related sleep disorders. All other applications of Healy are not recognized by conventional medicine due to lack of evidence in the sense of conventional medicine. See omnystudio.com/listener for privacy information.

CRAFTed Entrepreneur
254 | Corporate Burn Out to All Out Entrepreneur

CRAFTed Entrepreneur

Play Episode Listen Later Jul 27, 2020 43:04


“LinkedIn is just like Facebook and Instagram in that people have the attention span of a squirrel; you’ve got two to three seconds to get their attention.” Listen as Cayla and her guest, Melissa Henault, a client turned friend, discuss amazing tips for using LinkedIn to get leads in your business, on this episode of the Mommy Millionaire Podcast. Melissa is a mom of three, LinkedIn Guru, who’s also a top income earner in her Social Selling Company, through her proven business attraction methods. The North Carolina native went from a Pharm. D Medical Director in the pharmaceutical industry to a social selling expert, especially in the business builder lead generation arena through LinkedIn. Now, helping entrepreneurs in social selling makes the shift in entrepreneurship not just selling their products online, on Instagram, or Facebook, but also how to step up and 10X their businesses. Listen, as Melissa shares how she went from a pharmacist to a network marketing guru, why she hired Cayla and her Bootcamp for the LinkedIn course that she launched. Melissa discusses the number one thing she learned from her LinkedIn business, how she realized that she needed to raise her prices because of the value she provided and what her secret-sauce is for getting leads on LinkedIn. Melissa believes that people get on LinkedIn to look for possibilities, which is why she says to put on your recruiter hat when looking for leads. Make sure that your resume shows who you are and has a bold heading telling people what value you offer. Listen as Melissa offers one piece of advice for listeners to do immediately after listening to the podcast. Remember to go out there and get what you want! You will hear:[02:46] Welcome to the show, Melissa. [03:04] Melissa shares why she wanted to become a pharmacist. [05:30] Listen, as Melissa shares how she got into network marketing. [08:11] Melissa discusses how she shifted her mindset and quit her corporate job. [10:32] They speak about when and why Melissa hired Cayla. [12:29] Melissa shares about her course in training people how to work through LinkedIn. [14:29] Do you let fear hold you back? [15:00] Melissa speaks about having the mindset shift and opening herself up to jump into different directions. [17:11] Melissa shares the number one thing she has learned in her LinkedIn business. [19:20] Cayla speaks about Melissa permitting herself to raise the prices on her course. [22:56] Melissa talks about what her secret sauce is when getting leads on LinkedIn. [24:06] Melissa speaks about why putting on the recruiter hat is essential. [26:31] When you are on LinkedIn, you are looking for opportunities. [27:20] Melissa discusses how to use LinkedIn to connect with potential clients. [29:51] LinkedIn is what Facebook was ten years ago. [30:56] Listen as Melissa gives everyone one piece of advice that listeners can do immediately after they listen to this podcast. [33:48] Create specific content for LinkedIn, don’t repurpose content from Facebook or Instagram. [35:58] Melissa says that a lot of what she does is vision cast for people who are burned out in their careers. [36:32] Cayla speaks about vision casting. [39:40] Melissa says that Cayla should do drops of her podcast on LinkedIn. [41:22] Thank you for being on the show! Find Melissa: Melissa Henault (https://melissa-henault.mykajabi.com/about-melissa) Live The Free Life (https://www.livethefreelife.co/) Courses (https://www.livethefreelife.co/my-courses) LinkedIn (https://www.linkedin.com/in/dr-melissa-henault-7074ab25) Facebook (https://www.facebook.com/pg/mentoringbymelissa/posts/) Find Cayla: Mommy Millionaire (https://www.mommymillionaire.co/) Mastermind (https://www.mommymillionaire.co/mastermind) Facebook (https://www.facebook.com/CraftCayla/) Instagram (https://www.instagram.com/cayla.craft/) Pinterest (https://www.pinterest.com/caycraftisa/)

Digital Marketing and Social Media Marketing Tips & Secrets
How a Social Selling Company Can Help You Lay the Foundation for Your Sales Future

Digital Marketing and Social Media Marketing Tips & Secrets

Play Episode Listen Later May 12, 2020 2:56


foundation sales
She's Got Moxie
Tysh Mefferd – Leaving Her Role as The #1 Top Income Earner of a Social Selling Company For a New Opportunity; Simple Solutions to Help Women Who Are In a Career Transition

She's Got Moxie

Play Episode Listen Later Jul 16, 2019 39:56


If you're thinking about making a change or you know you need to make a change, then today's episode with Tysh Mefferd is for you. "I was willing to make short-term sacrifices that I knew would help me with my long-term goals and objectives." - Tysh Mefferd. Learn more about joychudacoff.com/77

Social Selling Radio
4 simple råd til at lave gode videoer

Social Selling Radio

Play Episode Listen Later Apr 21, 2019 27:39


Episode 78: Ved at følge 4 simple råd kan du hurtigt komme i gang med at lave gode videoer, som du derefter kan dele på eksempelvis LinkedIn, YouTube, Facebook, Instagram eller andre sociale medier. Værter i denne episode af Social Selling Radio er Casper Pedersen og Leif Carlsen fra Social Selling Company.

video simple gode ved lave videoer casper pedersen leif carlsen
Sælg for Helvede
#51 Kvantitet eller kvalitet når du sælger?

Sælg for Helvede

Play Episode Listen Later Apr 4, 2019 70:53


Når du vælger salgsstrategi har du to muligheder... Du kan nemlig give den gas og skyde på alt hvad der rør sig, samle på masser af kontakter på fx Linkedin og ringe canvas tre timer om dagen. Du kan også stoppe op. Tænke. Planlægge. Overveje om det er smartere at arbejde langsommere og dybere med den enkelte kunde. Men hvad er det rette for dig? Det får du et hint om i denne episode, hvor Leif Carlsen fra Social Selling Company og jeg taler om fem vigtige emner i det moderne salg: 1. Social Selling Index på Linkedin - hvad værdien for mig? Linkedin fortæller dig hvor aktiv du er på Linkedin. Det gør de via dit SSI, som er et tal mellem 0 og 100. Men hvad består tallet af? Hvad kan du gøre for at booste dit SSI? Og er det overhovedet vigtigt for dig der er sælger? 2. Bølgen Du har sikkert hørt om "bølgen" på Linkedin. Det er en metode der giver burgerne en masse nye connections - men Leif er sur og synes at bølgen er noget pjat. Hør hvorfor - og hør ham brokke sig over mine tilnærmelser til begrebet " at samle på connections..." 3. Visninger, delinger og likes Du liker. Du kommenterer. Du udgiver podcast. Du uploader videoer. Men hvad er vigtigst? Antallet af likes, kommentarer, delinger eller noget helt andet? Eller er det overhovedet relevant? Måler du på det rigtige, når du evaluerer dine indsatser på de sociale medier? Få en gennemgang af hvordan du kan afkode effekten af dine indsatser på Facebook, Linkedin, Twitter, Youtube etc.  4. Canvas Ligesom med det sociale salg, er der retningslinier for hvordan du skal tilrettelægge din telefoniske mødebooking. Du kan gå ringe-amok så chefen smiler og nikker anerkendende - eller du kan lave nålestiksoperationer og kombinere sociale medier med canvas. Vi giver vort bud på en god balance mellem kvantitet og kvalitet.  5. Leads Du modtager leads - men får du screenet og prioriteret dem før du kaster dig frådende over de nye opportunities? Får du renset ud før du kaster kundeemnet ned i din sultne salgstragt? Få et par tips til ikke at spilde din tid... 6. Tilbud Endeligt er der det med tilbud. Måske du skal skrive flere. Færre. Kortere. Længere. Vi taler om hvornår tilbud er godt og hvornår de er spild af tid... Velkommen til - og god fornøjelse.  

men eller hvad velkommen leif ssi kvalitet planl antallet kortere leif carlsen
Organisk Vækst - SEO & Content Marketing Podcast
#184 – Derfor skal B2B-virksomheder prioritere deres online tilstedeværelse højt - Feat. Casper Pedersen

Organisk Vækst - SEO & Content Marketing Podcast

Play Episode Listen Later Mar 31, 2019 56:18


I dagens afsnit har vi fået fornemt besøg af Casper Pedersen fra Social Selling Company. Simon var til Content Marketing-meet-up i York, da episoden blev skudt, hvorfor Casper måtte nøjes med Jespers selskab.I podcasten taler Casper og Jesper om, hvorfor B2B-virksomheder bør prioritere deres online tilstedeværelse rigtig højt. Casper har i sit daglige fokus et ganske andet fokus end SEO, men undervejs går det op for både ham og Jesper, at Social Selling Company og Nutimo arbejder på yderst sammenlignelige måder. Support the show (https://www.patreon.com/simonelkjaer)

Antphilosophy Podcast: Online Markedsføring | Iværksætteri | Passiv Indkomst | Livsstil | Personlig Udvikling
Hvad er Social Selling og hvorfor er det vigtigt at bruge LinkedIn korrekt?

Antphilosophy Podcast: Online Markedsføring | Iværksætteri | Passiv Indkomst | Livsstil | Personlig Udvikling

Play Episode Listen Later Oct 17, 2017 49:09


Leif tog springet fra et godt betalt job, til at starte sin egen virksomhed. Øvelsen med at sælge salgstræning gjorde, at produktet omkring “Social Selling” så dagens lys. I dag er Social Selling blevet hele forretningen i Social Selling Company. Ideen til at lære andre virksomheder hvordan man bruger LinkedIn i salgsprocessen fik Leif fra USA, hvor hele social selling tankegangen blev kickstartet. Vi kommer langt omkring og taler om hvorvidt du skal tale omkring... Læs mere The post Hvad er Social Selling og hvorfor er det vigtigt at bruge LinkedIn korrekt? appeared first on Online Markedsføring - Mikael Rieck om Effektiv Internet Marketing.

Sælg for Helvede
#24 Excellent service - hvordan? En to timers guide til konkret handling...

Sælg for Helvede

Play Episode Listen Later Apr 21, 2016 123:15


God service er det nye gennemsnit! Sammen med Leif Carlsen fra Social Selling Company har jeg igen været bag mikrofonen for at inspirere dig. Denne gang om service - det vi alle kan lide - og som vi får for lidt af. Det dårlige nyhed er, at "god service" ikke er nok. Når jeg går ind i den lokale Q8 får jeg nemlig god service. De siger "hej", "tak" og "go' weekend" - og jeg får mine varer hurtigt i en ret høj kvalitet. Hvis jeg blev bedt om at score min oplevelse på en 10-skala, ville jeg nok vurdere den til 7-8-9 - simpelthen fordi jeg fik det jeg kom efter, betjeningen var hurtig, venlig og uproblematisk og især fordi jeg ikke havde de højeste forventninger til en benzintank. Det er en dårlig nyhed for dem der tænker: "Vi har fået 82% i servicemålingen for maj - det var fan'me godt!" Sorry - men det resultat er intet værd - for alle de andre scorer også 80% - og lige pludselig er du ikke anderledes. Du har, med andre ord, ikke adskilt dig fra de andre. Dermed er din kundeloyalitet ikke højere end den er hos dine konkurrenter - og så har du ikke kunden i din hule hånd! Den gode nyhed? Den virkelig gode nyhed er, at det er vildt nemt, billigt og sjovt at gøre det meget bedre. Det kræver ingen penge, ingen revolutioner eller eksterne konsulenter. Det kræver faktisk kun: 1. En plan 2. Tre-fire små serviceboosts - fra døren går op til kunden smutter igen 3. Effektmåling og feedback til organisationen Du får det hele her i vores lange podcast... God fornøjelse :-)

god guide service denne hvis sammen konkret timers dermed birdi loyalitet leif carlsen
Succes I Veterinær Praksis Podcast - Sammen om at blive bedre
SIVP14: Sælg uden at sælge med Leif Carlsen, Social Selling Specialist

Succes I Veterinær Praksis Podcast - Sammen om at blive bedre

Play Episode Listen Later Apr 15, 2016 54:21


Se noter og links på sivp.dk/14 Den klassiske købsproces Leif deler den klassiske kunderejse alle kunder skal igennem op i 4 elementer. Tidligere var vi med tidligt i købsprocessen (ved nr. 2), men det er vi ikke så meget mere og kommer først ind før nr. 4 Processen ser sådan her ud: Behov Information Evaluering Køb / ikke-køb Der opstår først et behov, som en kunde ønsker at dække. Kunden kommer dermed ”i markedet” for en ydelse eller et produkt. Det kan være så simpelt som, at foderposen er tom, men også at Fidos ben pludseligt er brækket. Derfra samler kunden informationer i egne netværk, på sociale medier og via søgninger. Så bliver alle de indsamlede informationer evalueret og det ender så (selvfølgelig) med at kunden enten køber eller ikke køber hos netop dig. Vores kunder tager nu en stor del af den rejse selv, fortæller Leif. Hvor vi tidligere havde muligheden for at vise vores kompetencer i informationssøgningen, er vi nu sat lidt af. Dialogen om pris Idet at kunder tager meget mere af købsprocessen selv, vil de ofte møde os senere i forløbet end de tidligere har gjort. De kan måske allerede være nået til det sted i processen, hvor de tænker på prisen, men endnu ikke har snakket med os dyrlæger. Det giver både en udfordring i, at vi ikke på samme måde for lov til at opbygge tilliden først og at klienten kan have dannet sig et forkert indtryk først. På den måde kommer vi lidt bagefter og skal på en måde sende klienten tilbage i processen først, fortæller Leif. Leif foreslår at vi i stedet arbejder på, at det bliver lige netop os, klienten finder med viden og inspiration til hvordan et givent problem kan løses eller forebygges. På den måde kan vi være med til at få kvalitetsniveauet op og få skubbet samtalen væk fra altid den laveste pris. To effekter af at skabe og dele mere relevant fagligt indhold: Vi kan blive fundet oftere når klienterne søger svar på et spørgsmål Vi kan vise vores kompetencer tidligere i processen At tale til dem, der ikke er i markedet Leif anbefaler os at bruge de forskellige online medier til at vise vores faglighed og samtidig vise, at vi er rigtige mennesker. Ved at dele en god kundehistorie fra en ejer, der var glad for vores ydelse, eller ved at fortælle om en særlig oplevelse, kan vi nå flere mennesker. Leif nævner eksemplet med at operere på en boaslange. Vi skal nemlig også huske at tale til de mennesker, der ikke er i markedet og leder efter en dyrlæge lige nu. Der er de sociale medier rigtig effektive til at dele den slags historier. Ideen er, at folk så skal have os i tankerne, når de så en dag alligevel kommer i markedet og begynder at lede efter en kompetent dyrlæge. Langt størstedelen af de kunder vi taler til dagligt, er slet ikke på jagt efter en dyrlæge – men vi skal være på pletten, så vi er synlige også på det tidspunkt hvor det pludselige alligevel opstår et behov. Facebook, Google og LinkedIn Den store forskel på Google og Facebook er, at Facebook er et underholdningsmedie, hvor folk typisk følger med regelmæssigt, mens Google først kommer i spil, når folk søger svar på et spørgsmål. Google viser næsten aldrig opslag fra Facebook, så versioner af det samme indhold bør ifølge Leif deles både på klinikkens hjemmeside og på Facebook. Derudover anbefaler Leif at bruge LinkedIn Pulse, som et blogværktøj i miniformat knyttet til din personlige profil på LinkedIn. Opslag i Pulse vil som minimum nå ud til dit eget netværk, men kan potentielt blive spredt meget bredt ud og nå mange flere. Ud over det bliver Pulse-blogindlæg fundet af Google, hvilket vil give endnu mere synlighed. Vil du være billigst eller bedst? Når kunder søger mere informationer selv og tager så meget af kunderejsen på egen hånd, vil der også i fremtiden komme et øget fokus på pris. At være ”bedst” kan være mange ting, men Leif mener, at vi aktivt skal vælge hvilken lejr vi vil ligge i. Her kan Social Selling komme ind som et rigtig effektivt værktøj, hvor vi kan vise vores værdier og hvordan vi ser os selv som bedst. Du kan have verdens bedste dyrlægeteam, men du skal huske at fortælle det. Der går for lang tid, hvis det kun går fra mund til mund. Link: Social Selling på Social Selling Company og Wikipedia Hvad er Content Marketing? Vi kan ikke bare hele tiden skrive ”køb her, køb her”. Det bliver ufedt. Vi skal i stedet forsøge at skabe noget indhold – altså content - og bruge det i vores markedsføring. Content kunne for eksempel være: Billeder Videoer – For eksempel 30 sek. med en sød hamster eller en hund, der kan stå på hænder. Et blogindlæg (for eksempel på LiknedIn Pulse) på 3-500 ord Grafik Tegning Content kan både være dit eget indhold, at du deler andres indhold eller at du finder gammelt indhold i gemmerne på din hjemmeside. Link: Hvad er Content Marketing af Leif Carlsen på LinkedIn Pulse

StartupSnakken.dk med Anders Thue Pedersen & Martin Bengaard
027 – Social Selling med Leif Carlsen fra Social Selling Company

StartupSnakken.dk med Anders Thue Pedersen & Martin Bengaard

Play Episode Listen Later Mar 22, 2016 39:37


I denne uge snakker Anders med Leif Carlsen fra Social Selling Company. Det bliver en rigtig god snak om begrebet social selling – altså hvordan du kan bruge sociale medier til at skaffe flere kunder og mere salg. Vi snakker om, hvad man som startup (og virksomhed) skal gøre – og hvad man ikke skal gøre på […]

leif carlsen
Social Selling Radio
Sådan bruger du YouTube i din digitale strategi

Social Selling Radio

Play Episode Listen Later Jan 30, 2016 44:36


Episode 10: Sådan bruger du YouTube i din digitale strategi er en podcast episode med Leif Carlsen fra Social Selling Company og YouTube ekspert Iffath Mansoor.

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#21 En pose blandet salgsguf

Sælg for Helvede

Play Episode Listen Later Jan 22, 2016 129:38


En podcast skal ikke altid være strømlinet. I dag er vi i mix-mode og har talt om en række emner der sikkert har din interesse, hvis du arbejder med salg og salgsledelse. Her er emnerne: • Forandringsparathed som sælger • Service • Salgsledelse • Nørden som sælger • Hvorfor skal du bruge dit personlige LinkedIn netværk i virksomhedens interesse? • Rabatter • Dur telefonsalg overhovedet mere? • Hvordan du kommer forbi gatekeepers • Sådan holder du energien oppe i salget Det er igen Leon Birdi fra birdi.dk og Leif Carlsen fra Social Selling Company der har været i studiet. Denne gang i vor hidtil længste podcast - perfekt til turen tværs over landet på vej til spændende møder.

pose denne hvorfor leif carlsen leon birdi
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#19 Bliv bedre til at konvertere dine tilbud til ordrer

Sælg for Helvede

Play Episode Listen Later Jan 8, 2016 99:04


Sammen med Leif Carlsen fra Social Selling Company, har jeg igen været i studiet for at tale om tilbud. Mange tilbud dur ikke. De er for korte, for lange, for prisfokuserede eller for uforståelige for den almindelige kunde. Uanset om du er bilsælger, advokat eller trappevasker, så skal dine tilbud være snorlige - det får du masser af inspiration til her. Læs også denne roste artikel om tilbud: TILBUD DER VIRKELIG SÆLGER Hør bla. om: Sådan kobler du indholdet i tilbuddet til mødet Hvordan skal jeg præsentere prisen? Tilbuddets struktur ...og meget mere. God fornøjelse - og husk at læse min blog lige her: birdi.dk/blog

god dine mange sammen bedre salg bliv uanset tilbud birdi leif carlsen
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#18 Content. Skriv dig til mere salg!

Sælg for Helvede

Play Episode Listen Later Dec 13, 2015 97:45


Der er andet end canvas. I denne podcast hvor jeg igen er sammen med Leif Carlsen fra Social Selling Company, taler vi om hvordan du sælger ved at fortælle en god historie og om hvordan du får den ud til dine lyttere og læsere på de sociale medier. Den gode nyhed er, at du ikke behøver at have forfattertalent for at få dine historier ud. Den bedste nyhed: Alle har en historie som andre vil lytte til. Om du sælger brunkul, Ferrarier eller ukrainsk rødkål, så er der en historie som andre gerne vil kende til. Her får du en times tid om hvordan du bruger de forskellige kanaler til at tegne og fortælle dig til mere opmærksomhed.

mere skriv salg leif carlsen
Social Selling Radio
Sådan sælger du ved hjælp af content

Social Selling Radio

Play Episode Listen Later Dec 12, 2015 97:58


Episode 6: Sådan sælger du ved hjælp af content handler om hvordan du kan bruge content/indhold til at sælge og markedsføre din virksomhed og din ekspertise. Med Leif Carlsen fra Social Selling Company og Leon Birdi fra birdi.dk.

Social Selling Radio
Sådan får du bedre kontrol over din pipeline

Social Selling Radio

Play Episode Listen Later Nov 15, 2015 100:01


Episode 5: Sådan får du bedre kontrol over din pipeline og vinder flere ordrer.  Oplever du at beslutningen om et potentielt projekt bliver skudt igen og igen fordi beslutningstageren hos kunden venter på information fra andre eller en godkendelse? Eller har du prøvet at miste en ordre som du følte dig sikker på at du ville få? De fleste brancher har igennem de seneste år oplevet, at der er længere mellem ordrerne, og at det derfor mere end nogensinde er vigtigt at vinde de ordrer, der rent faktisk findes. For at hjælpe dig med at vinde flere ordrer, har Leon Birdi fra birdi.dk og Leif Carlsen fra Social Selling Company været i studiet for at lave en podcast fuld af inspiration og idéer til, hvordan du kan få bedre kontrol over din pipeline ved at bruge en kombination af den klassiske salgsmodel og social selling. Det er blevet til cirka en times god og energifuld snak om, hvad du helst skal lade være med at gøre når det gælder relationssalg, men også hvad du med fordel kan gøre for stadigvæk at holde gang i salgsprocessen overfor dine under.

social selling pipeline eller bedre kontrol salg dan f oplever leif carlsen leon birdi
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#17 Tips til at lukke kvartalet

Sælg for Helvede

Play Episode Listen Later Nov 15, 2015


Jeg har været i studiet med Leif Carlsen fra Social Selling Company igen. Her får du vor fælles podcast #4 med tips og tricks til at nå dit salgsmål i Q4. Vi nærmer os årsafslutningen - og måske du ikke helt har nået dit salgsmål endnu. Vi giver dig 95 minutters superpodcast med tips og tricks til at lukke lidt flere ordrer lidt hurtigere. Lær bla. om hvordan du vurderer hvilke kunder der er "værd at bruge tid på" så du ikke spilder dyrebar tid med kunder der ikke haster. Lær konkret spørgeteknik der lukker flere ordrer, lidt tidligere end ellers, uden at kunden bliver presset. Kort sagt: Lær en masse :-)

kort jeg leif carlsen
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#16 Unselling – idag sammen med Social Selling Company

Sælg for Helvede

Play Episode Listen Later Oct 30, 2015 71:27


Der er en ny dreng i sælgerskolens klasse. Han hedder ikke Sælger Helge og han har hverken brede dæk eller fælge. Den nye dreng hedder Rådgiver Rolig og arbejder med fokus på at være til gavn og nytte for sine kunder. Han presser ikke på – men han husker naturligvis at lukke salget når han […]

idag sammen rolig unselling
Social Selling Radio
Lad være med at sælge, hvis du vil sælge

Social Selling Radio

Play Episode Listen Later Oct 29, 2015 71:22


Episode 3: Lad være med at sælge, hvis du vil selling. Du skal i stedet for arbejde med begrebet "unselling". Hvad mener vi med det? Jo, hvis du arbejder med social selling og salg via de sociale medier, er du nødt til at skrue ned for salgsbudskaberne, og skrue op for dine ekspertindlæg. Faktisk gælder den samme taktik også når det gælder den klassiske salgsmodel. Leif Carlsen fra Social Selling Company og Leon Birdi fra birdi.dk har været i studiet igen, og i episode taler de om, hvornår du skal løfte foden fra speeden, og i stedet trykke lidt på kobling og bremse, når det gælder salg uanset om du bruger LinkedIn eller telefon. I social selling sammenhæng er det et begreb som er kendt under navnet “unselling”, hvilket du kan læse mere om i dette blogindlæg.  

social selling hvis hvad lad faktisk salg unselling leif carlsen leon birdi
Social Selling Radio
Sådan booker du møder med telefonen og LinkedIn

Social Selling Radio

Play Episode Listen Later Oct 16, 2015 64:03


Episode 2: Sådan booker du møder ved hjælp af LinkedIn og telefonen er en podcast episode om mødebooking ved hjælp af telefon og LinkedIn. Leif Carlsen fra Social Selling Company og Leon Birdi fra birdi.dkhar nemlig været i studiet igen, og denne gang taler de om, hvordan du kan booke møder ved hjælp af telefonen og via social selling og LinkedIn. Dermed kan du få ny inspiration og viden omkring salg og social selling direkte ind i dine ører. Hvis du ikke fik hørt den første podcast med Leon og Leif, kan du finde den lige her. Uanset om du skal booke møder ved hjælp af telefon eller via LinkedIn, er der masser af lighedspunkter, men der er også stor forskel i den hastighed man arbejder med overfor emnerne. Man kan umiddelbart nå hurtigere frem til en konklusion med emnet, hvis man bruger telefonen – både i forhold til at få et ja til et møde, men i høj grad også i forhold til at få et nej.