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Summary: Are we losing freedom as a product of health issues and government mandates? In today's podcast, George and I tackle freedom, health, and finances to collectively consider the cost-benefit analysis of government involvement: how does this affect our overall well-being and happiness? We get into the financial consequences of some of the current world issues, in which the government's deficit spending may reflect quantitative easing—which could result in continual inflation. Tune in today to get an interesting perspective on some of the most pressing global considerations right now, and to probe into what health and wealth mean in an era of immense change and regulation. Highlights: -Are we losing freedom? Is it the biggest casualty of the health issues we've seen over the years? -We are encouraging people to think about what wealth is -From an economic standpoint, goods and services make money count -When you look at policies, we must ask ourselves if they produce more or fewer goods and services -We make ourselves poorer if policies produce fewer -Even if you have a substantial net worth, limitations on where you can go/what you can do de-value these assets. -Freedom and health go hand in hand -If you are a proponent of increased government involvement for the sake of safety, you must ask yourself: at what point will you believe the government has gone too far -At a certain point, you must do a cost-benefit analysis -there is a point where the government can take away so much of our freedom to where the costs outweigh the benefits -Everything being done right now by governments in the name of health does not necessarily promote overall happiness and well-being. -At what point is life not worth living? We can keep ourselves safe for the rest of our lives by separating from the outside world, but is that life worth living? -We could see a scenario where the dollar goes up on the DXY, but that doesn't mean that the cost of general goods will go up or down—nor will the stock market necessarily go up or down -From a financial standpoint, people need to consider what is going to happen with government spending -Dollars come out of economy and are re-distributed -What has happened in 2020 and 2021? Consumer price inflation -Is the government going to continue deficit spending? -Quantitative easing (QE) -Government deficit spending may resemble QE—must increase to achieve the desired effect on the economy, which puts it in a state of comatose -General goods/necessities will increase in price -Real estate - ideal to own at 30 year fixed rate mortgage -CDC's control over eviction moratoriums -Foot in the door theory - when people accept a smaller request, they are more likely to accept a larger request later -Foot in the door theory holds for things like COVID guidelines -Is this circumstance simply the global elite using the foot in the door theory? Useful Links: George Gammon Financial Survival Network

Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we've personally vetted and love. Summary: Are you giving your clients the opportunity to make a positive impact on this world with their investments?  In this episode, Matt Halloran is joined by Gabe Rissman, the co-founder and president of YourStake.org. Gabe dives into how advisors can make it easy for clients to start aligning their money with their values. He explains how to have clear conversations about ESG investing with clients and the best approach for helping them uncover their values. Gabe discusses: The most clear walkthrough of ESG that you'll ever hear How to help clients define what ESG investing means to them How to use YourStake.org's tools to reveal whether your clients' portfolios are aligned with their values Metaphors that help clients visualize the direct impact they're making with their investments What “greenwashing” is and why it's dangerous to investors And more Sponsorship: A big thank you to our sponsor, Restream! Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/ Resources:  Influence Accelerator Academy (Join for free!) Sustainability Accounting Standards Board (SASB) YourStake.org's Blog Connect With Gabe Rissman: Yourstake.org gabe@yourstake.org LinkedIn: Gabe Rissman Twitter: Gabe Rissman Connect With ProudMouth: ProudMouth LinkedIn: Matt Halloran Twitter: Matt Halloran LinkedIn: ProudMouth Facebook: ProudMouth Twitter: ProudMouth YouTube: ProudMouth About Our Guest: Gabe is the Co-Founder and President of YourStake.org, which provides explainable ESG analysis and reporting tools to financial advisors. Gabe studied computational astrophysics and philosophy at Yale, while leading Yale's fossil fuel divestment movement and student-managed Socially Responsible Investing fund. He has published academic papers on ESG investing, and has worked for Rockefeller & Co and the Connecticut Green Bank. Gabe was named 30 under 30 in Socially Responsible Investing.

Summary: Are you an advisor looking to grow your business and build long-lasting partnerships? If so, this episode with tax accountant Ken Coburn of Coburn's Tax Services' is for you! This week, Ken joins Jonathan Kuttin to reveal how working with vetted financial professionals has contributed to the growth of his business, successfully managing over The post The Value of Working with a Vetted Financial Professional appeared first on Kuttin Consulting Group.

Summary Are you less interested in exercise after a hard day at work even though you know it will make you feel better? You’re not alone. And research has discovered why. Transcript Hello and welcome to episode 116 of the Leadership Today podcast where each week we bring research to life in your leadership. In this episode we’re looking at why a stressful day at work makes us even less likely to exercise, despite that being exactly what we need.  If you have a stressful job chances are you already know that exercise will help. Exercise is a great antidote for stress. Exercise effectively burns through stress hormones such as adrenaline and cortisol. In addition, exercise can stimulate production of endorphins which boost our mood and also reduce pain.  But perhaps you have also had this experience: It has been a hard day at work. You know that a quick visit to the gym or walk will make you feel better. But you’re even less motivated than usual to exercise. You know exercise will help you to feel better, but still you don’t do it. Recent research suggests that the design of our job can have an impact not just on our stress levels at work, but also on the actions we take outside of work to reduce stress. It turns out that the more demanding our day at work, the less likely we are to exercise. The research involved setting up a call-centre environment where the demands of the job and level of individual control could be varied. The researchers initially set up two versions of a call-centre job - one with greater demands and one with lesser demands placed on the individual. After their shift, participants were then invited to exercise. Those with the more demanding versions of the job undertook less exercise. Having just experienced a demanding job reduced the exercise they would have otherwise have undertaken. Researchers then repeated the experiment, but this time some participants were allowed greater freedom and control over the job. They found initial evidence that greater autonomy and freedom positively impacted the individual’s sense of control outside of the job, which in turn could influence the amount of exercise they chose to undertake. So it appears that job characteristics such as demands and autonomy impact exercise. Our work spills over into the rest of our life. However, there are things we can do to help change this pattern. Exercise at the start of the day - this will help to buffer you against stress and also increase sense of control Make exercise a habit not a choice - remove obstacles to exercise by laying out your gym clothes the night before Focus on how you will feel at the end - starting exercise can be painful, but you almost always feel great after a workout - focus on that feeling to get you over the initial hump Vary the demand level in your job and build in breaks - chronic stress is terrible for us, so mix up your day to include breaks and recovery time So this week, get moving even when you don’t feel like it. Focus on the benefits and remove the obstacles. Have a great week. SIGN UP FOR A FREE 30 DAY TRIAL OF LEADERSHIP TODAY ON-DEMAND Reference Abdel Hadi, S., Mojzisch, A., Parker, S. L., & Häusser, J. A. (2021). Experimental evidence for the effects of job demands and job control on physical activity after work. Journal of Experimental Psychology: Applied, 27(1), 125–141. https://doi.org/10.1037/xap0000333

  Summary: Are you a beauty professional that is a perfectionist? Do you find yourself always comparing your photos with someone who's been ahead of you in the industry? Do you feel like your work is never good enough? Don't be hard on yourself. Just continue to learn and train more, but don't give up. You are not alone! Listen to Layla's journey to success. Layla Hinchen started her career in the beauty industry in 2003 and has run a successful and well-established hair and beauty business since 2004. In 2006 Layla became an appointed permanent makeup trainer, teaching beauty to other salons and therapists across London, Kent, and Essex. Layla now offers a range of courses, providing mentoring in permanent makeup.  Layla is a multi-award-winning artist and educator with over 16 years industry experience and 12 years teaching. Company director of a successful clinic & training academy, Layla is also the creator of the first online PMU platform & support group - The PMU Circle. Combining educational content with a community feel & continued support, The PMU Circle is aimed at artists of all levels. With a passion to raise industry standards and share knowledge - The PMU Circle is the perfect platform for bringing artists together from around the world.  In this episode, Layla shares how she started in the industry, her struggles, and how she overcame them. Learn what keeps her striving to be her best, so there is no chance to be complacent. Plus, hear her advice on what she wished she would have known when starting her business and that she now applies to her business every day.    She's been in the industry for almost two decades and what kept her going throughout the tough years is her passion for what she does. Keeping that passion for what you do, patience, and self-grace is what she recommends because the reward of the pride you feel when you finish the service and the client delight is all worth it. Always have that confidence in the work you are doing to keep moving forward. Layla gives excellent advice on getting better at your craft and not judging yourself. There's no reason to compare yourself to other artists you perceive are ahead of you because everyone's journey is different. It can be challenging when you are seeing other beauty professionals posting their best work on social media. You don't want to miss the story she shares and a fantastic tip on how to handle a challenging client situation. Knowing what to do when things aren't going as planned with the beauty service is a lesson that everyone should remember. Often we beat ourselves up for wanting to make things perfect. However, there is always room for improvement, so be kind to yourself.  There is so much to be excited about the world opening up again and all of the online support, but as she says, nothing beats the in-salon training.    "And even seventeen years in, I'm still faced with challenges when it comes to clients, such as have that confidence to keep pushing forward and just know that not every treatment is going to be a perfect one and accept that."  - Layla Hinchen   Topics Covered: 02:19 - What got her fascinated with the PMU industry 03:22 - The struggles she went through in her early years in the industry 04:47 - Why you shouldn't judge yourself against someone else's shiny, glossy Instagram photos 06:06 - What keeps her going  07:03 - When did she feel confident about what she was doing? 07:42 - Her favorite procedure 07:59 - Favorite machine needle and pigment 08:59 - Favorite pigment color 09:55 - What she loves to teach about and give tips on 10:25 - What she would have done when she was starting out 13:14 - Her ways of getting clients 19:27 - What she does when doing her work and there's a power cut 20:30 - What's the huge shift in training right now, and what's one thing that can not be replaced 21:52 - What is The PMU Circle Pro all about 24:04 - Encouraging words from Layla Key Takeaways: “Don't kind of judge your work against everyone’s shiny, glossy Instagram photos because it's important to remember that we only post our best work. If an artist has difficult skin and the treatments are not photo-worthy, we don't post it. But it doesn't mean that we're not doing them.” - Layla Hinchen “I've gotten to the point now where I'm quite happy to turn clients away if we can't come to an agreement. But I think when you're quite new into the industry, it's having that confidence to kind of put your foot down a little bit with them.” - Layla Hinchen “If I go on a training course now and I learn a new technique, I do that model post instantly, and it just works so well. And if I learn something new, I like to make sure I do quite a lot of it. And straightaway otherwise I forget things.” - Layla Hinchen “Now, if something's not going right, you need to change something. So, just stop your machine and just take a second to think. Otherwise, we just keep doing the same thing over and over again expecting a different result.” - Layla Hinchen “One of my biggest tips to beginners is, just turn your machine off, stop and just think.”  - Layla Hinchen “I have definitely seen a huge shift in training with the online world now. I don't see the online training going, even when we are kind of back to normal. And I'm actually quite excited by it. I think it does open up a lot of new opportunities. It'll never replace in-person salon training because obviously, you need to do clients and you need hands-on.” - Layla Hinchen “I would just say never stop learning. Never stop improving. Always looking at your work, looking at how you can do better. Just don't ever give up. Permanent makeup is a tough one.” - Layla Hinchen “Don't be too hard on yourself.” - Layla Hinchen   Connect with Layla Hinchen: laylahinchen.com Facebook Twitter YouTube   Connect with April Meese: aprilmeese.com support@aprilmeese.com LinkedIn Instagram Facebook    

Summary: Are you learning to balance motherhood, family relationships, life, or any other challenge with running your beauty business? How do you rise beyond the struggles and keep moving forward personally and businesswise? Look for the opportunities in change and with hopeful eyes to see that there's always something new that you can do to adapt and thrive. The key is to focus your energy where you get a return on investment with less overwhelm. Listen to our guest and find wisdom in what she shares. Marisol Medina is the Microblading Hub creator, a digital consulting service for professionals in the permanent makeup field. She is a past journalist that fell in love with digital marketing. She loves teaching how to optimize your website, rank on Google, increase your overall visibility, and become less afraid of social media. Marisol talks about going through a marital breakup just when she was starting her business. In this episode, find out how she overcame many things to keep moving forward both personally and professionally.  Just as everything is changing, social media's algorithm goes the same way. If social media is an overwhelming thing for you, find other ways to get your audience's attention instead.   Time and again, everyone underscores the importance of mentorship. It pays to hire a coach, someone who will hold you accountable for the success you want for yourself and your business. The best in the world have mentors and coaches. Marisol talks about the importance of finding support to reach your beauty business goals faster and investing in advertising with Facebook or Youtube ads. Please don't get discouraged with other people saying they've tried FB ads and didn't work out. There are real-life examples of businesses that are scaling and doing well even amidst this pandemic with advertising.  She also talks about her excitement with TikTok for growing your business, plus so much more is shared in scaling and growing your business: 1. Make your customers' experience as impeccable as it can be, and don't cut corners with customer service because people will know that something has changed. 2. Connect and network with people so that your ideas and knowledge won't age quickly, and you are continually evolving and moving forward. 3. Learn to delegate because the most significant transformation happens when business owners delegate. That way, you can focus on doing what you are best at, that is -- customer satisfaction with your service skills. "Opportunity is exciting, change is exciting. We can look at it through a negativity lens or look at it through hopeful eyes and see that there's always something new that you can do to adapt."   - Marisol Medina What you will learn from this episode: 00:59 - A backstory of how she ended up marketing her digital strategies 03:49 - Personal struggle she went through while starting her business and getting through it all 04:25 - Juggling the roles of a mom, wife, and an entrepreneur with two businesses 07:23 - Two significant issues that need to be shifted to go forward 10:04 - Where to focus your energy instead when you feel social media is too much of a burden for you 13:34 - Trends she foresees coming 19:32 - Why investing in a coach pays you back 20:15 - How to look at change and navigate this new normal 21:56 - What's the number one thing you can do for your business to keep going 23:21 - Why the hesitation in doing advertising 26:33 - Make sure that the service that you are providing is perfect 27:51 - Don't be afraid to connect and network with other people in your space 28:49 - Biggest transformations happen when you start delegating things in your business    Key Takeaways: "If social media is too much of a burden for you, don't do it and focus your energy instead, on Google ads, or Facebook ads, something that is going to give you return on investment, and it's going to bring in clients without such overwhelm." - Marisol Medina "Invest in coaching, is my best advice. It helps so much to have someone on the side of your bench and helping you, listening to you, calling you, asking you how this and this and that are going, and keeping track of your progress and telling you, giving you ideas, and educating you." - Marisol Medina   "You can look at something and be somber about it, or you can look at something and think about the positive things that can happen from it." - Marisol Medina "Invest in having someone on your side, who cares about your development as a business owner and your development as a person, your personal growth, and just establish that connection." - Marisol Medina  "You can look at something and be absolutely somber about it, or you can look at something and think about the positive things that can happen from it." - Marisol Medina  "There's always opportunity in change." - Marisol Medina "I would say, invest in advertising. I think that's a good thing to do. Anyone that's starting a business, investing in advertising is definitely going to help your business forward, especially now." - Marisol Medina   Connect with Marisol Medina: microbladinghub.com Instagram   Connect with April Meese: aprilmeese.com support@aprilmeese.com LinkedIn Instagram Facebook    

Summary: Are you a beginner or an experienced permanent makeup artist and beauty professional who wants your business to be on top of Google searches? How do you go about landing in Google's 3-pack? Build your SEO and get reviews for your business. Ana Perrone was voted one of the best microblading artists in the United States. Ana is the only one in the U.S.A. holding three certificates from all major international microblading schools; Phibrows, Biotek, and Swiss Color®. With 18 years of experience in Brazil and U.S.A., Ana is the creator of the number one most downloaded Microblading app in the world. In 2019 she was invited as a special Master Speaker to showcase her "Chiaroscuro Brows" at the most prestigious Worldwide Eyebrow Festival, Rotterdam, the Netherlands. In 2020, Ana Perrone attended as an invited international speaker at The Global Permanent PMU Conferences in Russia twice this year, these events were held in the cities of Moscow and Sochi. Also, in 2019 Ana Perrone was featured in the cover of three of the most prestigious Micropigmentation magazines in the world; at the English version of "Permanent Makeup," where she explains step by step how to achieve her "Chiaroscuro Brows" technique and at "Silam Book Magazine" and "PMU International" where Ana talks about how her Microblading App has been helping over 15 thousand artists and students all over the world. In this episode, Ana talks about getting started on your SEO, whether you are a beginner or a more established professional. Other than getting reviews, she points out the need to first set up your business on Google My Business Page and how you should start the process of getting verified by Google.  Learn why it is essential to have SEO-friendly websites. Ana suggests which platform you will want to know about to have a mobile-friendly website that Google prefers. Functional over fancy websites is what she advises as these are more effective and efficient, and Google likes it, therefore a plus point for your SEO. Backlinks are essential; thus, she highlights what you should know about the various types (white hat and black hat backlinks) for your website & business to be found by prospective clients.  If you want to invest in content, blogs, and keywords, Ana introduces a service she uses called SEO CPR and Yext. She has a business that helps beauty professionals with SEO, and she gives tips on artists looking to hire for this service. She tells about the crucial questions you need to ask yourself about SEO and what you need to prepare to set it up. "The advice that I have to give to everybody is to let go of social media a little bit and focus on Google. Get those Google reviews. If you're shut down right now, now is the time for you to get those reviews and build up the SEO."   - Ana Perrone Topics Covered: 01:19 - Ana's professional background 02:38 - Talking about SEO (Search Engine Optimization)  08:01 - How to get your business on Google 3-pack 09:17 - How to create Google My Business Page for your business 10:04 - Get your reviews after you verify your Google My Business Page; why is it important. 15:30 - Why you want to focus more on SEO and not so much on social media 18:36 - Why is it essential to have SEO-friendly websites  19:22 - What builds your SEO 20:20 - Suggested websites that are SEO-friendly: WordPress, Mobirise, AMP 21:21 - Why your website needs to be mobile-friendly 22:25 - What beauty professionals with a bigger budget should focus on other than Google my business page and reviews 23:02 - Backlinks: White hat SEO versus Black hat SEO 26:04 - How Google Analytics lets you check fake backlinks 27:04 - How you can buy or get for free legitimate backlinks 29:18 - How Apple is trying to take over Google when it comes to search 32:07 - Why you need to have a Yelp page 34:20 - Learn about SEO CPR and Yext 37:06 - What you want to know about keywords 39:42 - The critical questions you need to ask for setting up SEO 41:24 - What you need to be prepared for in terms of setting up your SEO 44:34 - Tips for artists who are looking to hire for SEO 47:00 - Advice for permanent makeup artists and beauty professionals  Key Takeaways: "What I advise first that they can do, which is easy, it's free, is, before you even go there and create a Facebook page for your business which is also free, I recommend they go and create Google My Business Page for their business." - Ana Perrone "The second thing immediately after you verify your Google My Business is to get those reviews. And in the beginning, maybe you don't have that many clients or if you're doing the models just to build up your portfolio, get the models to review you. Get your teacher to review you, saying that you did well in class. It's very, very important to get the reviews." - Ana Perrone "Reviews are a huge part of SEO. And again, it's something like, 'Oh, yeah, reviews are good to look good because you have five stars. Oh, yeah, the client sees that. But in reality, those reviews are also building blocks to your SEO." - Ana Perrone "They need to be open-minded because you know how we are, especially women; we like pretty big things. We don't like certain websites, because it's fast, we like a website because it's pretty, and we don't want to change our website -- we took so long building, putting the cute little flowers in there. But your website sucks for Google, and you need to write these words. You should listen to us and do what we tell you because we know what we're talking about." - Ana Perrone "There are many things I tell my students like, don't worry about social media so much, focus on Google because most of SEO is from Google's search engine. If your prospective client wants to get the service that you offer, they're not going to go to Facebook and look for it on Facebook; they're not going to go and look for it on Instagram -- that is social media, they're not search engines." - Ana Perrone Connect with Ana Perrone: miamibeachmicroblading.com Facebook Instagram Pinterest Connect with April Meese: support@aprilmeese.com LinkedIn Instagram Facebook

Did you pick the right music for your live streams? Using music when live streaming can help enhance your live streams and make them more engaging and entertaining. On this episode, we sit down with Matt Schick on how to pick the right music for live streaming. Summary: Are you using the right music for your live streams? Music can help add to your show and make it more entertaining for your viewers.  You'll want to make sure though that you use the right type of music. We're not talking about royalty free music or copyrighted music. Rather, does the music fit with your live stream? On this episode, Christian Karasiewicz and Jim Fuhs talk how to pick the right music for live streaming with Matt Schick, a New-York based remote video producer. Questions for Matt Schick How did you get started live streaming? What is your story? Why is picking the right music important for your live streams? Are there times when broadcasters should not use music? Where are 3 places viewers can go to to find music for live streaming? YouTube Audio Library Pond5 BenSound Royalty-free music sites Where can viewers and listeners connect with you? RunMyStream.com Thank you for joining us for episode 40 of the Launch Your Live podcast where we discussed how to pick the right music for live streaming with Matt Schick. Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive For more information on this episode, head to https://launchyour.live/ep40 (https://launchyour.live/ep40). We will see you all on a future episode. Click the subscribe or follow button, push play, and let's get you moving with live video Link: https://launchyour.live/ep40 (https://launchyour.live/ep40) Launch Your Live Official Site https://launchyour.live (https://launchyour.live) Facebook https://facebook.com/launchyourlive (https://facebook.com/launchyourlive) Instagram https://instagram.com/launchyourlive (https://instagram.com/launchyourlive) Twitter https://twitter.com/launchyourlive (https://twitter.com/launchyourlive) LinkedIn https://linkedin.com/company/launch-your-live (https://linkedin.com/company/launch-your-live) YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A (https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A) https://vurbl.com/station/97g7oNAPRW4/ (https://vurbl.com/station/97g7oNAPRW4/)

Summary: Are you worried about how you’re going to make payroll? Are your prospects not buying? Are you afraid current clients will put things on hold? Are you unsure how to keep SELLING? We have the same questions. While these questions are real, the key is to LEAD well through the turmoil and find the opportunity in it. Doing that will separate you from the rest. When everyone is running around in chaos, it may feel counterintuitive to be calm, but that is where the opportunity lies.    Resources Mentioned:  Small Business Administration Disaster Relief Program: https://www.sba.gov/funding-programs/disaster-assistance How to make healthy decisions no matter what the circumstance   Top 3 Curtain Pulls in this episode: It is so easy to get swept up in the panic and fear during this time,  but that makes it nearly impossible to make effective decisions. Put your oxygen mask on first, then worry about taking care of everyone around you.  Health is wealth! And not just physical health. Mental, spiritual too. Create a schedule for yourself that feeds every aspect of your health and stick to it. Get outside! Move your body! Breathe! There is opportunity. Don’t be afraid to take a fresh approach to your own brand’s content creation- there is more desire for online education than ever before!    About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [0:35] Bob welcomes us and speaks on the purpose of this episode. “We want to chat and do what we normally do on the podcast and talk about some things that we’re all dealing with as a business owner, former business owner, current, whatever you’re dealing with… Speak about how current business owners are responding to the current crisis.  [1:10] Ken: This is a quickly changing landscape for businesses… we wanted to discuss what we’re all seeing… and how can we navigate this, not make rash decisions and actually, find the opportunity in all of it, which I think is the key.” [2:00] Brad discusses being reactive versus proactive and being ready to make that switch in the midst of the chaos that’s happening in the world. “What do we do now? How do we prepare for the future? What can we do currently to prepare for Q3, Q4?” Hardships during this time are inevitable, so growth is inevitable. But that growth takes intentionality, and that can be elusive during chaos.  “We don’t have all the answers but we’d love to discuss it and see if there’s some things that can be helpful.” [3:02] Bob: “Let’s start with square 1- mindset. There’s this idea of everyone, specifically our clients, wanting to pull back. Wanting to like put everything on hold. And I think that can carry through to our mindset as well.” There can be a desire to pull back, but it’s important to ask yourself how you can live in this reality but also expand and become more creative.  [3:57] Ken adds that a lot of businesses are being directly impacted, and they have to react quickly and take massive action. The ripple effects of that impact all of us and our clients feel that as well.  “No matter what you think about the situation and why we got here, we’re here. And no one wants to be here, but you can either choose to accept that and the reality of it and then figure out… how are we going to find the opportunity- or you can retract. And I think that in this scenario, you need to stay in the mindset of expansion.” The mindset of hysteria is prevalent, and giving in to the different levels of that flying around is a recipe for disaster. It starts with a mindset of health. [6:47] Brad asks Ken: “How are you personally keeping a mindset that is positive? Instead of thinking about the worst, preparing for the future in a positive way.” [7:00] Ken speaks about how important it is to control what you’re allowing to clutter your mind. He limits news intake to a need-to-know basis. “Knowing that 10,000 people have it doesn’t help my decision making process, which just creates anxiety and clutters my mind… I’m choosing to say hey I’m going to be creative in this, I’m going to figure this out, even if not until we’re on the other side of it.” [8:50] Bob reflects on the instructions that are given by flight attendants on an airplane- that in the case of emergency, put on your mask first before those around you, as you cannot assist others if you are not properly prepared. “So, one of the first things that we should really talk about before the practical stuff is the most important thing, which is making sure you’re taking care of yourself and making it a priority every day… everybody is struggling right now mentally with this thing on certain levels… some people have to turn off the news altogether because they know that they get depressed, others feel like they’re trapped inside and have to get out, others feel like their business is going to fail because all their clients are going to withhold and shut down. “ It’s vitally important to get outside if you can, breathe deeply, meditate, pray, stretch, exercise. Otherwise everyone around you will suffer even more because you’re not taking care of yourself.  [10:31] Bob: “I think that’s square one for business owners and solo-preneurs and whoever may be listening- just make sure you have some sort of routine and put your mask on first every day.”  [10:57] Ken speaks to the lack of routine that can happen when you’re working from home. It’s easy to never get out of your pajamas, to work for 15 hours a day, to never go outside. This is why during this time more than ever it is vitally important that you’re taking care of those things. When so much of our day to day routine is gone, it’s easy to lose that for ourselves.  [11:47] Brad adds: “You hear people say they either work really well at home or they don’t… half the country is probably struggling working from home while the other half is getting a lot done.” Really it comes down to how you can protect yourself. If you’re looking to protect your business, you have to protect yourself as well. [12:51] Brad continues: “You have to have a strong plan, right? It’s good to know the what if’s- not from a place of fear but based out of a clear idea of what you need to do. So if you do get to the point where next month, you’re not able to make payroll, are you going to let people off or are you going to take a personal financial hit yourself and try to take that on…” Asking yourself what you’re going to realistically do means you really have to whittle away at why you’re in business in the first place. “Is it just for money or is it for a greater purpose than that? I think this can give us more purpose as business owners and understand exactly what our role is in society.”  [15:42] Ken: Having a better understanding of your “Why” through this can allow you to market better and grow through this as a business as well.  “I think you have to have a plan on the expense side… I do think you should look at your expenses and it’s the time to trim down.” This lends itself to the concept of survival of the fittest- you have to figure out what your strengths are and what your weaknesses are.  Aside from trimming down on your expenses, it’s worthwhile to reflect on what the growth plan is through this time.  [17:00] Ken: “We even grappled a bit with the idea of explicity selling your products right now… you have to do it. You can’t be opportunistic or anything like that, but there’s a right way to do it. Ultimately, the way the economy works is by money exchanging hands and people selling and people buying.”  It’s important to continue to sell, in the right ways. Having a mindset of helping and being generous is coming from a place of authenticity. [18:01] Brad talks about a commercial he saw recently. Cadillac has expanded interest-free financing, they’re delivering a new vehicle to you directly. They’re marketing “We’re all in this together” and that is a message that is positive and impactful during this time.  [19:41] Brad: “I think for all of us in our businesses, how do we provide win-wins for our customers?” It’s important to take the time to put on your mask and figure out how to keep your business afloat, create a plan and decide how you're going to take care of those things. “But now it’s time to say, how can we help our customers get through this? And maybe there’s something that we can do to take advantage of this time that can actually offer people value.” [20:29] Ken adds that aside from explicity selling something of value by reducing the prices of all of their educational products, Metacake is also offering free coaching sessions. That’s not so much part of lead generation as just sharing their strengths. [22:30] Ken continues to share the ways that Metacake is changing their mindset around the situation. “It’s important that you keep selling, that you keep doing this stuff and you don’t just slow down because of other people, because there’s chaos going on around you. That’s the way I believe we’re going to get through on the business side, by continuing to move the market forward despite the pain and chaos.” [22:52] Bob: “Since all three of us have experience on the Digital Marketing side, let’s talk a little big about some, many of our clients are using paid media, online ads, whether it be Google or YouTube or Facebook or Instagram… there’s probably a pull to hold back on advertising… but more people are online now than ever before. And so there’s a HUGE opportunity- for those who do the majority of their work online- to actually focus on the current customer LTV, etc. How have you guys been approaching that?” [24:15] Brad speaks to his experience so far. “We are talking to our clients about it and trying to have a short term and a long term goal with our media spend and whether or not we will need to continue marketing a product that they currently can’t sell.” If your product is helpful to those in the ecommerce business, you may want to actually increase your spend. But if this isn’t the case, you need to take the time to move that budget and allocate more for things that will be more impactful.  [25:36] Ken asks if Brad has experienced clients pulling back on their spending.  [25:41] Brad speaks to certain types of clients. Some are projects where Brad’s company is marketing events around the world that have now been cancelled. “This is where our diversity of clients is helpful for us.” Brad’s concern in Q3 and Q4, what businesses will look like three months from now.  [27:28] Bob: “We’ve had a question come through, Kyle says ‘Now seems like a good time strategically to up our marketing as a content production firm, however we’re also worried about keeping cash in the bank.” [27:42] Ken responds that financial stability is the most important thing, as Metacake does a lot of content and that financial stability is important. “We’re investing into creating content and in general we’re seeing consumption of that content going up, and we’re seeing ad costs go down.” “We’re scaling our advertising up because costs are down, and in general we see this as probably the best opportunity to generate leads or future leads- to gain market share and brand equity.” “The conversion rate on some of our free pieces of content are up to 100%, that’s super interesting. People are taking action- people may be scared or uncertain, but if you can give them certainty in some way, they’re going to take action.” [30:31] Bob adds that tweaking the messaging slightly, not to be opportunistic, but to be genuine and authentic in response to people’s concerns.  In many instances, there is opportunity for training and education that there wasn’t previously time for in the past- now there is time. And so if you have that product to marketing to truly provide options for people and help guide them through this, then that’s a good thing and people will take advantage of it. [31:39] Ken: “Another idea is recycling things that you’re good at that you don’t typically sell.” He has gotten a lot of questions about how Metacake works from home and the processes/systems in place that makes that easier.” [33:00] Brad asks a question from the live feed: “How much money do you think an agency needs to have to get through this as a company? Where do you find sources to make sure you have cash flow on your balance sheet?”  These are strong questions as you formulate a plan of action for yourself and your business. He suggests always having a line of credit, looking into the Small Business Administration’s Disaster Relief program There is talk of payroll taxes being suspended temporarily as well.  [36:13] Ken adds: “If you’re not doing electronic payments, or if your accounts receivable is really big and delayed, this might be a lesson that after all this you should be switching to electronic payments.” [37:40] Brad reflects on the fragility of many businesses in America. “60% of American live paycheck to paycheck, and so if you’re one paycheck removed, you’re in a world of hurt.”  As businesses we should be more aware of that and wiser than that.  Even for our business, even just one month can make a big impact.  “You should have at least a year out in the bank, just for security.” [44:00] Ken speaks on a “new normal”. Amidst all of the anxiety in our world right now, customers aren’t making purchases as frequently and quickly, but ads are doing a lot better.  “Whether we’re at home for who knows how long, things will normalize, people will get into a state of new normal, and that will start to flow again… some of our customers have put things on pause, but there is going to be a new normal that people settle into.” [45:37] Brad adds that he has clients who have slowed down, but eventually there will be a new normal… right now it feels like week by week. “Even my sentiments last week are different than this week. This Monday I suddenly got a charge, a new energy. I’m more in a rhythm now, more of a new normal.” Historically humans have bounced back from hardships like this with an excitement to get back to work, with a can-do attitude. [50:24] Ken adds: “As a business owner, it’s our job to continue to help them [clients] make the right decision- which is moving forward, in the right way… if you believe in what you do, and you believe in the results that you can create, that will help you be in a position to make the right decision.” [51:45] Bob suggests reaching out clients that you know are struggling and offering to get on the phone and talk through some ideas and let them air their thoughts. “I think this is where as agency owners and creatives, we can really shine.” [52:52] Brad speaks on the importance of being heard during this time. Some of your clients may not have support at their company, you may be working with a marketing manager who has no access to financial information on their end, who has no support from their higher-ups. This is a time for us to say “hey let’s be a part of your solution, let us help you become a part of the solution for your business as well.”  [55:00] Bob: “I think this is a great time to be investing in giving back to your customers through content, especially helpful content.” 

Scripture: 1 Corinthians 15:1-2 Moreover, brethren, I declare to you the gospel which I preached to you, which also you received and in which you stand, by which also you are saved, if you hold fast that word which I preached to you--unless you believed in vain.Transcript:Paul writes to the Corinthians in First Corinthians Chapter 15 verse one and he says this, Moreover, brethren, I declare to you the Gospel which I preached to you, which also you received. And here's the key phrase in which you stand.As we think about our lives, as we think about our religious lives, may I encourage you to always take this reality to heart. You have to stand for the Gospel. You have to stand with the Gospel. You have to stand behind the Gospel. If you are unwilling to stand in that which saved you, you will not stand up for the one who saved you.Verse two says, By which also you are saved. May I ask you? Are you standing?Summary:Are you standing for the Gospel? Are you standing with the Gospel? Are you standing behind the Gospel? If so, are you really stand up for God? 1 Corinthians 15:1-2 - Standing in the Gospel is a part of the Christian life. Consider this admonition today.

PICK YOUR TENNIS RACKET CAREFULLY #192: Daily Mentoring with Trevor Crane on GreatnessQuest.com SUMMARY Are you using the best and most up-to-date tools and technology? Here’s my advice to you: Pick CAREFULLY. Choose WISELY. And always… choose your tennis racket carefully. Seriously, are using OUTDATED tools and technology in your life (and your business) that should be updated? GET THE APP: Text: TREVOR To: 36260 #greatnessquest #trevorcrane #unstoppable #idealbusiness #ideallife

Summary Are you being your most authentic self? If you are still stuck spinning your wheels and always concerned about living up to others expectations then the answer is probably no. Tune in to see how you can start to shift your mindset and seek awareness on who you want to be in your life. Resources/links https://www.facebook.com/fearlesswomensmentor https://www.instagram.com/fearlesswomensmentor Private Facebook Group https://www.facebook.com/groups/469907980196976/ Free challenge: 21 days to reclaim your power!                 October 22nd 2018 – November 11th 2018                 Direct Message me on Facebook or Instagram to be                        added to the challenge! Join the Fearless Women's Mentor e mail address to stay up to date on new podcast episodes: https://fearlesswomensmentor.clickfunnels.com/optin2ysffjgg --- Support this podcast: https://anchor.fm/fearlesswomensmentor/support

Summary: Are you are faced with a new year and trying to kick-start your health and fitness? Erin Grieger, Beachbody fitness coach shares her top 3 ways to care for yourself and how it can set the stage for health for years to come, not only in you, but your entire family.  We'll cover topics like: […] The post Episode 058: Fitness is Self-Care | Erin Grieger appeared first on Legendary Marriage: Build a life, a love, and a legacy together..

Summary: Are you making New Year's Resolutions? You know that moment when you realize another year has passed you by and you still haven't accomplished the goals from last year? We'll give you a process to put your minds and hearts together in a way that will make an impact on your family legend.  We'll […] The post Episode 057: How To Talk About New Year's Resolutions With Your Spouse appeared first on Legendary Marriage: Build a life, a love, and a legacy together..

122 Being Accountable in Your Life with Sam Silverstein URL: http://julieannsullivan.com/sam-silverstien/ Summary Are you keeping yourself accountable in your professional and personal life? Today’s guest Sam Silverstein states in his biography that he is dedicated to empowering clients to live accountable lives to create an accountable world. He wants clients to focus on what you can do for other people as opposed to what they can do for you. From there you will find ways to better serve in your professional world. Sam knows that we connect through our values and brings this to the forefront of his talks.     Sam Silverstein is the author of several books about accountability in both a personal and business world setting. He is the founder of The Accountability Movement and has created an app that is available for download below. Sam has appeared on multiple news outlets to talk about accountability and his clients include First National Bank, Kraft Foods, and Pfizer Inc. to name a few. More information about Sam Silverstein: Sam was Past President of the National Speakers Association. Throughout his career, Sam’s manufacturing and distribution companies have sold over $100 million in products and services. Sam is dedicated to creating an organizational culture that makes accountability a priority. You’ll discover:   The importance of valuing everyone around you. That helping your employees grow will, in turn, help you grow. Why serving others and volunteering is beneficial to you and your employees. The benefits of being a conversationalist.   The necessity of non-negotiable values. How to figure the right tricks and tips to find the people that will want you to succeed. Interview Links & Other Resources Visit Sam Silverstein Download the Sam Silverstein App Follow Sam Silverstein on Twitter Follow Sam Silverstein on Facebook Connect with Sam Silverstein on LinkedIn Check out Sam Silverstein’s book Non-Negotiable Mere Mortals Unite on C-Suite Radio iTunes – Subscribe, Rate and Review

What Is This Episode: 61 Air Date: 10/06/17 Duration:143:45 Size: 140mb Summary: * Are we jaded to mass shootings? * Comparing the University of Texas Sniper to the Las Vegas Shootings. * JDummy calls in to discuss his potential surgery and expresses his hatred. * Movie theaters are useless and Paramount Network is the start […] The post Episode 61 – Popping Off appeared first on Podtrash.

  SUMMARY: Are you ready to Build Your Resilience? Sean Douglas is a veteran of the United States Air Force, a certified Master Resilience Trainer, and a Motivational Speaker. He enlisted in the Air Force in 2001 right after 9/11, has been deployed to multiple locations, and performed a multitude of duties all over the world. Sean gives many speeches throughout the year on leadership topics, such as Developing Leaders, Leadership Principles, Team Building, and Stages of Team Forming, from his 15+ years of military experience. He also talks about Self-Defeating Behaviors, Decisions, and much more. As a Master Resilience Trainer, he teaches the following skillsets: Counting Blessings, Accomplishing Goals, ABC (Activating Event, Brain's Interpretation, Consequences), Check Your Playbook, Balance Your Thinking, Acceptance, Capitalizing On Strengths, Physical Resilience, Spiritual Resilience, Interpersonal Problem Solving, and Good Listening & Active Constructing Responding. He also talks about Self-Defeating Behaviors, Decisions, and much more. As a Master Resilience Trainer, he teaches the following skillsets: Counting Blessings, Accomplishing Goals, ABC (Activating Event, Brain's Interpretation, Consequences), Check Your Playbook, Balance Your Thinking, Acceptance, Capitalizing On Strengths, Physical Resilience, Spiritual Resilience, Interpersonal Problem Solving, and Good Listening & Active Constructing Responding. Sean's passion is Resilience and inspiring others to succeed. His enthusiasm and passion is unmatched! His love for helping others achieve their dreams and instilling in them that extra motivation to finish strong is at the forefront of every speech and presentation he delivers. His main goal is to save people from a self-defeating behavior and to inspire change in their lives. Sean was at one time an alcoholic, almost losing his military career and his family. In December of 2008, Sean almost took his own life because of his drinking and negative thinking. He has since recovered and turned to God for healing, and through his faith, helps others before they travel down that dark road. Sean has been married to his beautiful wife Candi since 2007, have three children, and two dogs.   IN THIS PARTICULAR EPISODE YOU WILL LEARN:   Decisions: The Power To Overcome Self-Defeating Behaviors What is the hardest decision you've ever had to make?   This book will help people without a purpose, or a why, who needs the motivation to realize their dreams and to live their best life possible. Its unique advantage is that it is based on the author's actual life experiences.   Learn the negative consequences of decisions, the wreckage caused, and discover the power that is needed to bounce back. This book will inspire the uninspired and give hope to those who are battling every day to "stay above water" in their own lives.   Everyone handles adversity differently. The key is to not just go through, but to grow through, every adversity. You, the reader, will learn about living with domestic violence, addiction, hitting rock bottom, suicide, surrendering to Christ, resilience, and the power to overcome self-defeating behaviors. After reading this book, you will be inspired for change and will be moved to help someone else through their own adversity. You never know who's battling and struggling.     LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Build Your Resilience   Sean Douglas and The Success Corps Sean also speaks at high schools, youth camps, churches, and many other events where motivation and inspiration to get moving is needed. He speaks at two youth camps a year in North Carolina, where he collaborated on the curriculum currently used in that program. Sean seeks out opportunities to get his message to as many people that need it and will have a book available in the late spring. Contact Sean today to see if he's the right fit. If booked, YOU will NOT be disappointed! Click Here To Book Sean to speak at your next event!  Connect with Sean on Facebook!  Connect with Sean on LinkedIn!

Summary: Are you ready to screw the 9-5? Work takes up a TON of our time and energy, and when it's not fulfilling and rewarding, it can feel like a real drag. Today's guest, Jill Stanton and her husband Josh have worked together to build a community of aspiring entrepreneurs who are taking control of […] The post Episode 042: Screwing the 9-5 Together | Jill Stanton appeared first on Legendary Marriage: Build a life, a love, and a legacy together..

Summary: Are you ever hard on yourself? Do you have a tendency to blame yourself for things that are—quite literally—beyond your control? Well, you’re not alone. Lots of people are guilty of being overly critical of themselves. But for you—not anymore. In this episode, Joseph highlights the four most common denials and self-criticisms that, if left unchecked, can ruin your life. Listen to learn how you can keep these four psychological toxins from poisoning the well of your mind. Time Stamped Show Notes: ● 00:22 – Today’s episode is about the 4 denials that can ruin your life ● 00:37 – Humans are the only creatures that can engage in harsh introspection o 01:17 – "You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time." – Abraham Lincoln o 01:27 – “You can’t fool yourself all the time” – Joseph Tropper ● 02:07 – The bigger you are as a person, the bigger your blind spot ● 02:33 – As a training therapist, Joseph found it helpful to record (with patient consent) sessions so he could go over the sessions repeatedly and assess himself ● 03:29 – 4 Denials We Live with: o 03:39 – Denial of our abilities ▪ 04:01 – People are good at things because they practice ▪ 05:03 – We deny our own abilities ▪ 05:27 – Ask yourself what your abilities really are o 05:59 – The look-at-yourself-first approach ▪ 06:30 – Look at yourself first before blaming anyone else o 06:43 – Denial of the self – we are not aware of our own needs ▪ 07:13 – “There’s this general understanding that the more of a martyr you are, the more you give of yourself and don’t take, the better the parent you are” ▪ 07:22 – You need to take care of yourself and teach your kids to do the same o 07:40 – Denial of the spirit ▪ 08:08 – If you’re part of a religious group, embrace the spiritual connection ● 09:09 – Ask yourself questions and look at yourself ● 09:28 – Please leave us a comment on Mind Your Mind and a review on iTunes3 Key Points: You can fool yourself all the time – but deep down you usually really know what the truth is. You weren’t made to be martyr—learn to take care of yourself. More often than not, it’s not that you don’t have the ability, it’s that you haven’t practiced enough.

Listen by Clicking Play Button Above Or by Subscribing in iTunes, Stitcher or where you listen to podcasts. Summary Are you going to The Legacy Discipleship Conference? Also, Sho Barak bonus material. Join our Support Team Visit our Patreon Page:  Patreon.com/Sankofa (Rewards: Signed Books & Opportunity to Win Ancestry DNA Test) Links LegacyDisciple.org Sho Baraka The Narrative–iTunes Sho […]

Summary Are we reaching the end of law firms? Today we sit down with Mark Lassiter, founder of the Lassiter Law Firm, to discuss the structure of law firms and their relevance in the modern world. He discusses the historical reasons for the structure of law firms and the four different reasons why we have them. He then discusses the changing workplace, the increasing relevance of cloud based technologies, and, ultimately, how the structure of the law firm might change in the future. For the latest topics, trends and tech in the legal industry, subscribe to Evolve Law Podcast: A Catalyst for Legal Innovation. Listen as legal experts and leaders share insights about the legal industry. For more information, questions, or suggestions about our podcast feel free to email us at info@evolvelawnow.com!   Show Notes 0:00 Intro 0:22 The Problem With "But We've Always Done It This Way" 0:44 The Four Reasons We Have Law Firms 1:27 How Cloud Based Services Could Replace Law Firms 1:51 The Pyramid Model of Law Firms 2:41 The Four Things Law Firms Do 3:45 A New Approach to Handle the Practice of Law 4:26 What Does This Look Like In Practice? 5:38 Outro

Summary: Are you an honest banker? You probably think the answer to that is yes, but it might not be as simple as you think. Tune in to Todd Strobel and best selling financial author Kim Butler as they discuss the meaning of being an honest banker - especially when it comes to paying yourself back. If you have an comments, tips, or questions, - or you'd like to be a quest on our show! shoot us an email at welcome@partners4prosperity.com. Thanks for listening! Show Notes: 0:00 Intro 1:11 Why You Should Be An Honest Banker 1:31 What It Means to Own A Loan 2:53 Paying Yourself Back: Being an Honest Banker with Your Savings 3:30 Borrowing Against Your Life Insurance Cash Value & Remaining Honest with Yourself 4:45 What Does it Mean to Borrow Against Your Life Insurance Cash Value? 5:52 Why Would You Want to Pay the Principle of This Type of Loan? 8:24 What We Recommend: Handle Your Loan Based on What You Borrowed Against Your Cash Value For 9:44 The Time Value of Money: Paying Yourself Back With Interest 11:47 Being an Honest Banker: Even with Family? 12:40 Outro