Podcasts about ken how

Sophia – My parents are not excited about us having another baby. My friend asked if it was planned and didn't congratulate me. How do I handle this? Patrick in Warren, Ohio - Hypothetical question: If abortion was allowed 2000 years ago, would Mary have been convinced to abort Jesus? Lane - Why did the Church expand the Christmas season to the Baptism of the Lord. What's the best show to watch about Christ's life on earth? Sandra - My dad is near the end of his life. He has never been to confession. At the hospital, a priest gave him Last Rites and the priest said confession is wrapped up in that. Charles (11-years-old) - Is there a difference between those who fell asleep and died in God's Mercy. Roger - What does BCE mean? Ken - How should I choose the Church that I join? Also during final blessing can a priest bring up kids to ask them questions about the Gospel during mass?

Patrick tackles real-life listener issues like dealing with annulment decrees, addressing concerns of faith within the family, and embracing church traditions with wisdom from early church documents. Patrick also navigates through the church's teachings on cremation, the apostolic pardon, and indulgences with heartfelt advice for honoring loved ones who have passed. Ken – How is it fair that I received a prohibition on my annulment but my ex-wife didn't. Christopher - Why don't we take off our shoes in Mass? (11:53) At the end of the bible, it says that God will put the devil away after a number of years, but I thought time wasn't a thing after we died? Maria - My whole family loves the Dodgers and I stopped liking them after they mocked the church. My husband says I need to forgive them. (19:41) Bill - My daughter is thinking of spreading the ashes of our baptized family members on our land. Are there any requirements for this? Daisy - If someone passes away, how can I be sure they are in Heaven? (28:23) How can I bring my father back to the Church? And how do I ensure that his new baby is brought up in the faith? Patrick shares Plenary Indulgences given to those who are near death Dan - Do we have any written down sacred traditions that we observe from the apostles? (40:43) Prince - What is the attachment to human respect? I know it's a venial sin, but what is it? Anai – I took your advice on how to talk to my children's teacher about their LGBTQ agenda

Encore from 09/14/2023 From the struggles of abortion to the complexities of contraception within marriage, Patrick addresses it all with compassion and clarity. We also share inspiring stories of redemption and healing, reminding us of the resilience and beauty of the human spirit.  Oscar - The church seems to still teach the rhythm method (or NFP) for birth control. Why would it let that happen but not other means of contraceptives? Cyrus shares a deeply personal email from a woman who had an abortion years ago and even though she is a different person today, she still lives with that pain in her heart and she is having a hard time listening to the show when the topic of Abortion comes up Patrick shares the beautiful poem “I Would Have Loved You” Pamela - I have college age kids. Can they use condoms in order to protect themselves from STDs? Ken - How do you square God wanting me to be happy with the annulment process? My wife divorced me and the annulment process is taking a while. I want to do God's will but there doesn't seem to be anything I can do.

Patrick discusses the controversy surrounding the Hallow app's association with actor Liam Neeson and his pro-abortion views. Listeners will hear Patrick's take on the theological appropriateness of celebrating Hanukkah within a Catholic family, offering valuable insights and perspectives on the matter. Trans McDonalds Commercial – “There's so much love to share this Christmas!” House Foreign Affairs Cahir Mike McCaul - “We know that Egypt had warned Israel 3 days prior that an event like this could happen, we know that this has been planned ... as long as a year ago.” Robert - I think we should always be on the look out to be a 'Philip' to someone else's children. What do you think about that passage being an argument against Sola Scriptura? Agnes - I was abused by a priest in my teen years. I find the Eucharist to be the most comforting thing and helped me in recovering. It is important to tell priests how valuable they are. Hallow App Defends Partnership With Liam Neeson, a Supporter of Abortion Jay - My brother wrote to me asking how is the Novus Ordo Mass any less schismatic than the Lutheran reformation?  How do I respond to him? (21:39) Amanda - Is it okay to celebrate Hanukkah with a Jewish family as a Catholic? (30:06) George - Congrats and thank you for your comments about the terrible things the Hallow app did. Connie - I learned McDonalds was employing drag queens for advertising. I will not be going to McDonalds anymore. Ken - How do I talk about the Church Scandal with my children? They are adults and I think they are using the scandal as an excuse to miss Mass.

Patrick helps a listener who is in a verbally abusive relationship, tackles the question of is mercy killing permitted, and has a delightful conversation with a priest about the book the Dogma of Hell and necessity to speak on the reality of hell. Julie - Married but my husband is verbally abusive and not sure what to do? Michael - Is there such a thing as mercy killing still today? Fr. Kirby - I would like to share that Patrick's recommendation for the Dogma of Hell prompted me to give the book to my whole parish! Paul - If Patrick were advising a Catholic presidential candidate, how would Patrick advise them to speak about pro-life issues? Colin - Latin Mass: Could Patrick expound about why going to Latin mass when your bishop prohibited it is a sin? Fr. Kirby is my pastor! Bill - Mercy Killing: How does this relate to removing a ventilator at the hospital? Ken - How does the author of the Dogma of Hell know that hell exists?

From the struggles of abortion to the complexities of contraception within marriage, Patrick addresses it all with compassion and clarity. We also share inspiring stories of redemption and healing, reminding us of the resilience and beauty of the human spirit.  Oscar - The church seems to still teach the rhythm method (or NFP) for birth control. Why would it let that happen but not other means of contraceptives? Cyrus shares a deeply personal email from a woman who had an abortion years ago and even though she is a different person today, she still lives with that pain in her heart and she is having a hard time listening to the show when the topic of Abortion comes up Patrick shares the beautiful poem “I Would Have Loved You” Pamela - I have college age kids. Can they use condoms in order to protect themselves from STDs? Ken - How do you square God wanting me to be happy with the annulment process? My wife divorced me and the annulment process is taking a while. I want to do God's will but there doesn't seem to be anything I can do.

 I introduced a new Smart Cleaning School character in "I Can't Take Any More Customers" His name is Robot Bob the Solo Cleaning Machine. Bob doesn't eat. He doesn't sleep. He only needs oil and a battery charging station. This stud of a solo cleaner can leave his charging dock at 7 am Monday morning and start cleaning his first house by 7:30am. He cleans 3 houses without a lunch break. He doesn't stop to answer a phone call. He is a phone. He doesn't check the news or social media. It's all hardwired inside of him. Robot Bob just cleans and drives. Oh yeah, Robot Bob can drive because he has a self-driving electric car.  Robot Bob finished 3 houses by 4:30pm and earns $150 per clean or $450 for his house cleaning day. But he is not done. Bob stops back at his charging station for a 1-hour recharge and then drives to clean his first office. Robot Bob arrives at this first nightly office at 6pm and proceeds to clean 4 offices straight through the night because he is a Solo Cleaning Machine. Robot Bob finishes his 4th office at 5:30am Tuesday morning. He earns $600 in offices for the night. Robot Bob then drives to his charging station for a 1-hour recharge and is back to clean 3 houses on Tuesday. That's just one day in the life of Robot Bob the Solo Cleaning Machine. He cleans 3 houses and 4 offices from Monday through Friday, then he cleans 8 offices on Saturday and Sunday. Isn't Robot Bob a total stud?! He is creating $7,650 per week in revenue and since he doesn't eat or sleep, his expenses are very small. He only has to pay for electricity, oil, maintenance on his car, cleaning supplies, and insurance. Yes, even Robot Bob realized he needs to be a professional. These numbers are insane for the Solo Cleaning Machine. Robot Bob is profiting $350,000 per year!  Today, I was able to bring Robot Bob onto the Smart Cleaning School to answer some Q&A. Ken: How are you able to be here for this Q & A at 12pm on a Wednesday?Robot Bob:  Bob is cleaning right now. Bob am always cleaning. Bob has a built in computer and phone. Bob receives your questions and answers while cleaning.Ken: Wow, you are quite the Solo Cleaning Machine. What do you think of the humanoid solo cleaners who try to clean as much as you?Robot Bob: Bob laughs. Ha. Ha. Ha. Ha. No humanoid can clean like Bob. Humanoids need sleep. What a waste of cleaning time. Humanoids need food. What a waste of money and time. Bob only needs oil and a recharge. But Bob does wonder about the humanoid Chic-Fil-A experience?Ken: I'm sure glad that I'm a human...oid because those waffle fries and vanilla shakes are delicious! Bob, here's another question. Where is your recharging station?Robot Bob: Ha. Ha. Ha. Ha. Bob laughs at your humans. Bob earns $350,000 a year in profit.  Bob invested in a recharging station park with 100 charging stations. Bob uses one station and rents the other 99 to stupid humanoids to charge their Teslas.Ken:  Robot Bob the Solo Cleaning Machine. And now he's Robot Bob the Slumlord.  Last question for today. Robot Bob, do you have any advice for the solo cleaning humanoids who have the weakness for needing to eat, sleep, and see their families that say they can't take on any more customers because they don't have any more time?Read the rest of this article at the Smart Cleaning School website

This week's we watched 79 & 80 of Fist of the North Star!  In the year 19XX, after being betrayed and left for dead, bravehearted warrior Kenshirou wanders a post-apocalyptic wasteland on a quest to track down his rival, Shin, who has kidnapped his beloved fiancée Yuria. During his journey, Kenshirou makes use of his deadly fighting form, Hokuto Shinken, to defend the helpless from bloodthirsty ravagers. It isn't long before his exploits begin to attract the attention of greater enemies, like warlords and rival martial artists, and Keshirou finds himself involved with more than he originally bargained for. This anime ran from 1984 to 1987 for a total of 109 episodes. Produced by studio Toei Animation, a studio that needs no introduction but in case you don't know them they produce One Piece, DBZ, and Toriko .   We're not going to lie it was a rough one but let us know your thoughts on the episode and connect with us at one of the links below. If you think we're wrong about the show, send us a message! Social links Follow us on Instagram :https://www.instagram.com/filleracademy/ Follow us on Twitter : https://twitter.com/filleracademy Subscribe on YouTube: https://www.youtube.com/channel/FillerAcademyPodcast TikTok : https://www.tiktok.com/@filleracademypodcast? Reach out and send us an email : filleracademypodcast@gmail.com   Episode Links If you'd like to see what the anime community thought of it, check it out here! https://myanimelist.net/anime/967/Hokuto_no_Ken   How we determine what is filler:  www.animefillerlist.com

Ken – How do I square my marriage vows with my recent divorce? My wife and I were recently divorced. My wife refused to go to marriage counselling and doesn't want to go through an annulment process. Pat – Do you think that the good thief went to Purgatory? Mallory – If you are not […]

In this episode, Zach and Rock are joined by JJ Ramberg in the virtual SquadCast studio. JJ is one of the founders of Goodpods, a social podcast listening app.They discuss:- Why JJ created Goodpods with her brother, Ken- How podcasters can use Goodpods to grow their shows- How listeners can use Goodpods to find new, different podcasts- What can be improved both within Goodpods and in the larger podcast spaceAbout JJ:Over the last 13 years, JJ hosted a show for NBC News called Your Business, a podcast called Been There Built That and a series on BBC World News called Follow the Food.  ​​She also got my MBA from Stanford, had three kids, and partnered with my brother on Goodshop, an online coupon site that has donated more than $13 million to charity. SquadCast.fm/share - submit a SquadShot, a clip, anything!Tweet at usDownload GoodpodsAttend our Affiliate webinar on Friday, August 13Keith Casebonne's You First: The Disability Rights Florida podcast

Ken: To begin with Mike I wanted to ask what was going on and what were some of the things that you were struggling when you started the “I Have Value” program? Mike: Pretty darn bad PTSD That I learned to cope with. We attacked it with no chemistry involved, which you know for once something finally worked with it. But I was also having pretty severe marital problems as well. Most of those were because of PTSD, depression, bipolar (type 2), and I am a rapid cycler. Which Ken can attest to he's seen me do it. How did the saying go if you know the “why” you may do for most any “how” and I had learned the “Why” Ken: When we started the program what was it that you were hoping to gain from it? Mike: Serenity, serenity in my marriage, Which was a huge huge undertaking, Denise, rest her soul. We were great together, we thought we were great together. We were going through some really hard times and I figured out what it was. I figured out what the issue was and we could not have solved it then. Ken: How did those feelings of guilt play out in your life? Mike: What's the phrase If You Don't Heal What Hurt You, You'll Bleed On People Who Didn't Cut You - Marcie Lyons probably one of the best answers to that question without going into a huge explanation. Skills are where it starts, realizing when you go through this and come out on the other side, when you go through life's battles Like my cousin Jim says in his book “Touching The Dragon”, you are going to come out with scars. Those scars manifest in the form of emotional intelligence, the ability to step out of ourselves and be empathetic. I know each and everyone of you are going out there and working your butt off. I mean brain jobs are harder than any physical work. Here's another thing it is not if but when the Sedona Method If not now then When? Ken: What would you say to those that are sitting on the fence trying to decide whether or not they are a good fit for this program? Mike: Okay first off, If you sit with Crow on the fence you're going to fall with the crow off the fence. Get off the fence. You know we like the earth, people bear fruit. You are not here by mistake, none of you. If I can come to this conclusion myself then there's not a person around that it is unable. Have a little bit of faith, Definitely have some faith in yourselves I mean you're going to go through it, don't give up. In our next podcast we will be talking about How to Fix ADHD Without Medication. Please subscribe to this podcast and leave a rating and review, to help others find this podcast. Also join the Facebook group. Here is the spot to click and set up a time so we can discuss how you can use these tools and others to get your amazing life! --- Send in a voice message: https://anchor.fm/youramazinglife/message Support this podcast: https://anchor.fm/youramazinglife/support

Katie: Hi I'm Katie I am a grateful recovering addict, I am a grateful sober person, I have been free from cutting for 8 months, I've been staying off of hard drugs for three and a half years and I have been clean off of weed for 8 months. Ken: So what were some of the things that you were hoping to learn when we started talking? Katie: I wanted to learn to love myself, I hated myself before I met you. Ken: How did that come about? How did you start hating yourself? Katie: My parents would shame me for being fat, They would even though my mom was bigger than me; She would tell me that I needed to lose weight. My family would shame me for binge eating, which I did to cover the hurt of them telling me I was fat. Ken: What other things where you up and cover come with me start talking Katie: I was hoping to overcome my cutting addiction. Ken: Give us a little background on your cutting addiction. How did that look? Katie: I started cutting at 10 years old my grandma died when I was seven and that devastated me and I started cutting. Then it started getting really bad when I was 14. That was when my sister who was 9 years old, found me in the bathtub full of orange bath water because I've bled almost out. She woke me up, she bandaged my wounds, dried me off and she put me in bed. She then told my parents that I was okay, but that I was asleep and I didn't want dinner. That's when I started going downhill even more, because two weeks later she started cutting and I blamed myself. Ken: What was it that was causing all the cutting? Katie: I felt like there was no other outlet for my pain, everybody was silencing me. I wasn't able to talk about my feelings. Ken: Where do you think you would be if you hadn't gone through the “you have value” program? Katie: I probably still be cutting myself, not knowing what to do with my life, Actually I'd probably be dead I had a suicide pact with accouple people that I'm not going to name. But we were supposed to kill ourselves before we turned 20. I don't think without your program I'd still be alive to be telling you this story. Ken; I am so glad that you did not keep that pact! Because there was pain right? I get it. There was a lot of pain that happened. I mean we get shamed from maybe parents or others from school. We get those feelings we get those emotions and there's so many of us that struggle in knowing how to deal with those. Ken: Since we can't deal with them we bury those emotions and those emotions that are buried they never go away, they never die. So these emotions they're trying to get out on the surface and these actions that you were using, like drugs and all, were just trying to let out all those buried emotions. Now it is a really amazing thing to work through those, that takes a very strong person not everybody will do it. It is important to look at yourself and that is what this program is all about. Have the changes that we work together to introduce into your life have they continue to work for you? Katie: Yes they have, the tools you gave me to help stop cutting the ice cube, the rubberband, I don't even have to use them anymore and I don't think about cutting. Ken : What is the difference that the “you have value” program had? Katie: It made me realize that I'm more than just my body, I've got Spirit, I've got a heart. I can think for myself instead of letting everybody else think for me. Please subscribe to this podcast and leave a rating and review, to help others find this podcast. Also join the Facebook group. Here is the spot to click and set up a time so we can discuss how you can use these tools and others to get your amazing life! --- Send in a voice message: https://anchor.fm/youramazinglife/message Support this podcast: https://anchor.fm/youramazinglife/support

Summary: In our coronavirus world, more and more businesses are turning to agencies for digital advertising. But the old model of percent of ad spend has a TON of flaws. It’s misaligned with the client, it doesn’t account for creative creation, creative refreshes, platform differences, and the list goes on. With the core platforms like Facebook being commoditized left and right, there is an increasing need for agencies to communicate their unique value in the equation. In today’s episode we are diving into the broken service model of media buying as we begin to rethink it for our own companies.   Top 3 Curtain Pulls in this episode:  Attribution can be a distraction. Platforms like Facebook may not look like they are producing results, but that isn’t necessarily the case. Awareness has value, and you see that regardless of what attribution says. The ease of use of the digital marketing platforms means you can no longer hang your value on execution. Execution is seen as a commodity although it isn’t one. The truth is your value is on your knowledge and experience. You must educate your clients and position your value appropriately. Don’t be so broad that you’re nothing to nobody, and don’t be so specific that you are vulnerable for disruption. Specialize your agency in smart ways so you aren’t just another ____ agency..   For more tips, discussion, and behind the scenes: Follow us on Instagram @AgencyPodcast Join our closed Facebook community for agency leaders   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [1:27] Bob introduces today’s episode: media buying. Gives a brief overview of media buying.  Prior to the late 1990’s, advertising and marketing agencies had been bundled together. Then those departments split and media buying became a separate entity.  [3:18] Brad talks about his experience in traditional advertising.  The question is: does the old way of advertising need to change, has it already changed, and is there a better model for businesses (especially a smaller or mid-sized agency)?  In the past, it was hard to know what tv ads had actually attributed to direct sales. Digital marketing has changed that! True ROI is available to an extent, but time is needed to measure and read those results.  There is still maintenance, but not the same as in the past.  [7:30] Brad continues: Savvy clients will try to negotiate and “nickel-and-dime” agencies over commission costs. They want to know exactly what it is that you’re doing with that 15%, but so much of what that is used for is difficult to explain and sort of nebulous to the client.  [11:00] Ken: “Here’s the challenge I see with buying ads and that being your service offering… I think from the outside that is seen as a commodity…” [12:25] Brad: “I think the media buying for most clients see that as just a commodity task that isn’t creative.”  [12:30] Ken: “The challenge is that it’s not a commodity- it’s seen as that. It presents a real challenge, because the question is how do you compete in a commodity market- you compete on price.”  [12:47] Bob: “I’m convinced that things become a commodity when things become common and accessible…” Anyone with an internet connection can create and place a Facebook ad right now. That is a commodity. [14:07] Ken: Digital channels are making it easier by the day for anyone to launch those ads and do those kinds of things. The creative and strategy behind Facebook ads is not a commodity, so Metacake has focused on positioning themselves as being different from others that can create ads  [15:48] Brad speaks about wrestling with this in his own agency. “What does that future look like when it comes to media buying and how should we charge the client for our time and energies for that?”  [16:54] Bob talks about how much the purpose of advertising has changed. In the past, everybody was pretty much on the same page. “We’ve got a product to launch, create awareness, and we want people to buy the product.”  But now there are awareness campaigns, branding campaigns, etc. that have created the need for specialization and strategy.  The testing side of digital marketing means you can see results in real time and pivot strategically as needed.  [18:30] Brad: “The initial strategy isn’t the heart and soul of your campaign. The heart and soul is tweaking that campaign and measuring the results and continuing to refine that campaign over time to get the best results. It’s the refining that takes time and measure and pitting two campaigns against each other, AB testing and looking at different language and looking at different audiences that are responding better. That’s really the heart and soul.”  FB advertising isn’t really marketing advertising, but focus groups to get to know that audience. There is HUGE value in this.  [20:11] Ken: “How do you, as an agency, position and create a strategy that does not rely on the nuts and bolts and de-commoditize them as much as possible.”  [21:45] Brad: “We try to educate our clients that there is a fee that is going to be an ongoing fee that you’re going to need because it’s not just start it and let it run by itself. There's actually a lot of work that goes into it, and we don’t want to do something for a client that doesn't allow us the money or the resources to be able to do that… because we know that that’s what’s going to get the end result.” [22:57] Ken recalls the last episode, where we talked about the idea of not having enough to create success. Knowing what you need in order to be successful is important. [24:01] Bob summarizes Ken and Brad’s point: “If you still want to do ad buying and you’re struggling with what to do, position yourself either within a niche that you know really really well, OR become an expert in testing and deciphering for the client.”  People are looking for experts! Especially now after the pandemic, they realize digital marketing is the future.  [25:45] Brad predicts that in the future, there will be other platforms that do what Facebook does.  [26:15] Ken talks about how many apps are making it easier than ever to step in a become an expert. They want people to be able to set up an ad and walk away, but for an agency this means building value into the work you do- the daily upkeep of digital marketing is the future! You’d hire Metacake for your Facebook campaign based on 20 years of experience in ecommerce- not just to manage your Facebook budget.  So often companies wind up competing in the commodity market of Facebook [30:02] Brad asks: What are the risks of buying media for an agency and where could you eliminate the risks?  Anthem has tried many models- buy the media for the client and take a percentage of that. These charges would be charged on a credit card. Sometimes clients wind up not paying and you’re stuck with a large monthly bill on their behalf.  Anthem is moving away from this model [35:07] Bob speaks about how that mindset change is creating need for CRO experts, people who can increase conversion rates by 2%, 10%.... They’re looking for specialists and agencies who can get them across that finish line.  Today it’s about so much more than just media buying “You’re providing a system architecture of how you take their product from point A to point B. [37:22] Brad speaks about “programmatic marketing.”  [37:45] Ken talks about how Metacake is moving away from the traditional media buying model.  “We offer coaching, ads coaching in different platforms… we’ll give some feedback and oversight…” This equips companies the way that they want to be equipped, instead of forcing them into a model that doesn’t fit.  [39:47] Brad asks for some insight into what Ken charges initially and what is covered in that cost. There is so much work in the forefront for many companies that has to be done, branding-wise. So that process is built in 100% [43:11] Brad: You can drive a ton of people down a specific funnel, but if the infrastructure isn’t set up it’s like the catcher having a hole in his glove. There are things that need to be resolved and fixed… “Restructuring, redoing their customer journey, refining their ecom platform because it’s confusing.”  Hotjar- models for conversion in real time [45:10] Ken speaks about how clients will sometimes step into the process and confuse the optimization process- educating away from this tendency is valuable.  [46:38] Brad speaks about how many campaigns are based on just getting people to a website or a landing page, but not taking actual action. Knowing the cost of true customer acquisition is important- many clients would not know this because their agency didn’t tell them it was important.  [48:05] Ken brings up another point of education: Not every campaign is meant to sell things, some are just focused on awareness.  [50:46] Brad talks about the difference between different ads and how important it is to let your clients know what it is that they need and the real work that is involved.  [51:32] Bob: “That’s the value that agencies should be bringing- Depending on what your budget is, what is the correct strategy to help you be successful?”  [52:01] Ken stresses the importance of educating potential clients of what they actually need to be successful. “What are you trying to do? What stage are you at and what are some of the things around your business…. What budget do you have and what are your expectations?”  “You have to be able to have the experience and the knowledge on the business side and marketing side and all that goes along to create a strategy and assess those things and really coach somebody…” 

Ken Yoshida joins us on the BlueBay Insights podcast to discuss market volatility and liquidity. We asked Ken: How is the Japan office coping with new working patterns?How are Japanese clients responding to the current market volatility?

Summary: Are you worried about how you’re going to make payroll? Are your prospects not buying? Are you afraid current clients will put things on hold? Are you unsure how to keep SELLING? We have the same questions. While these questions are real, the key is to LEAD well through the turmoil and find the opportunity in it. Doing that will separate you from the rest. When everyone is running around in chaos, it may feel counterintuitive to be calm, but that is where the opportunity lies.    Resources Mentioned:  Small Business Administration Disaster Relief Program: https://www.sba.gov/funding-programs/disaster-assistance How to make healthy decisions no matter what the circumstance   Top 3 Curtain Pulls in this episode: It is so easy to get swept up in the panic and fear during this time,  but that makes it nearly impossible to make effective decisions. Put your oxygen mask on first, then worry about taking care of everyone around you.  Health is wealth! And not just physical health. Mental, spiritual too. Create a schedule for yourself that feeds every aspect of your health and stick to it. Get outside! Move your body! Breathe! There is opportunity. Don’t be afraid to take a fresh approach to your own brand’s content creation- there is more desire for online education than ever before!    About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [0:35] Bob welcomes us and speaks on the purpose of this episode. “We want to chat and do what we normally do on the podcast and talk about some things that we’re all dealing with as a business owner, former business owner, current, whatever you’re dealing with… Speak about how current business owners are responding to the current crisis.  [1:10] Ken: This is a quickly changing landscape for businesses… we wanted to discuss what we’re all seeing… and how can we navigate this, not make rash decisions and actually, find the opportunity in all of it, which I think is the key.” [2:00] Brad discusses being reactive versus proactive and being ready to make that switch in the midst of the chaos that’s happening in the world. “What do we do now? How do we prepare for the future? What can we do currently to prepare for Q3, Q4?” Hardships during this time are inevitable, so growth is inevitable. But that growth takes intentionality, and that can be elusive during chaos.  “We don’t have all the answers but we’d love to discuss it and see if there’s some things that can be helpful.” [3:02] Bob: “Let’s start with square 1- mindset. There’s this idea of everyone, specifically our clients, wanting to pull back. Wanting to like put everything on hold. And I think that can carry through to our mindset as well.” There can be a desire to pull back, but it’s important to ask yourself how you can live in this reality but also expand and become more creative.  [3:57] Ken adds that a lot of businesses are being directly impacted, and they have to react quickly and take massive action. The ripple effects of that impact all of us and our clients feel that as well.  “No matter what you think about the situation and why we got here, we’re here. And no one wants to be here, but you can either choose to accept that and the reality of it and then figure out… how are we going to find the opportunity- or you can retract. And I think that in this scenario, you need to stay in the mindset of expansion.” The mindset of hysteria is prevalent, and giving in to the different levels of that flying around is a recipe for disaster. It starts with a mindset of health. [6:47] Brad asks Ken: “How are you personally keeping a mindset that is positive? Instead of thinking about the worst, preparing for the future in a positive way.” [7:00] Ken speaks about how important it is to control what you’re allowing to clutter your mind. He limits news intake to a need-to-know basis. “Knowing that 10,000 people have it doesn’t help my decision making process, which just creates anxiety and clutters my mind… I’m choosing to say hey I’m going to be creative in this, I’m going to figure this out, even if not until we’re on the other side of it.” [8:50] Bob reflects on the instructions that are given by flight attendants on an airplane- that in the case of emergency, put on your mask first before those around you, as you cannot assist others if you are not properly prepared. “So, one of the first things that we should really talk about before the practical stuff is the most important thing, which is making sure you’re taking care of yourself and making it a priority every day… everybody is struggling right now mentally with this thing on certain levels… some people have to turn off the news altogether because they know that they get depressed, others feel like they’re trapped inside and have to get out, others feel like their business is going to fail because all their clients are going to withhold and shut down. “ It’s vitally important to get outside if you can, breathe deeply, meditate, pray, stretch, exercise. Otherwise everyone around you will suffer even more because you’re not taking care of yourself.  [10:31] Bob: “I think that’s square one for business owners and solo-preneurs and whoever may be listening- just make sure you have some sort of routine and put your mask on first every day.”  [10:57] Ken speaks to the lack of routine that can happen when you’re working from home. It’s easy to never get out of your pajamas, to work for 15 hours a day, to never go outside. This is why during this time more than ever it is vitally important that you’re taking care of those things. When so much of our day to day routine is gone, it’s easy to lose that for ourselves.  [11:47] Brad adds: “You hear people say they either work really well at home or they don’t… half the country is probably struggling working from home while the other half is getting a lot done.” Really it comes down to how you can protect yourself. If you’re looking to protect your business, you have to protect yourself as well. [12:51] Brad continues: “You have to have a strong plan, right? It’s good to know the what if’s- not from a place of fear but based out of a clear idea of what you need to do. So if you do get to the point where next month, you’re not able to make payroll, are you going to let people off or are you going to take a personal financial hit yourself and try to take that on…” Asking yourself what you’re going to realistically do means you really have to whittle away at why you’re in business in the first place. “Is it just for money or is it for a greater purpose than that? I think this can give us more purpose as business owners and understand exactly what our role is in society.”  [15:42] Ken: Having a better understanding of your “Why” through this can allow you to market better and grow through this as a business as well.  “I think you have to have a plan on the expense side… I do think you should look at your expenses and it’s the time to trim down.” This lends itself to the concept of survival of the fittest- you have to figure out what your strengths are and what your weaknesses are.  Aside from trimming down on your expenses, it’s worthwhile to reflect on what the growth plan is through this time.  [17:00] Ken: “We even grappled a bit with the idea of explicity selling your products right now… you have to do it. You can’t be opportunistic or anything like that, but there’s a right way to do it. Ultimately, the way the economy works is by money exchanging hands and people selling and people buying.”  It’s important to continue to sell, in the right ways. Having a mindset of helping and being generous is coming from a place of authenticity. [18:01] Brad talks about a commercial he saw recently. Cadillac has expanded interest-free financing, they’re delivering a new vehicle to you directly. They’re marketing “We’re all in this together” and that is a message that is positive and impactful during this time.  [19:41] Brad: “I think for all of us in our businesses, how do we provide win-wins for our customers?” It’s important to take the time to put on your mask and figure out how to keep your business afloat, create a plan and decide how you're going to take care of those things. “But now it’s time to say, how can we help our customers get through this? And maybe there’s something that we can do to take advantage of this time that can actually offer people value.” [20:29] Ken adds that aside from explicity selling something of value by reducing the prices of all of their educational products, Metacake is also offering free coaching sessions. That’s not so much part of lead generation as just sharing their strengths. [22:30] Ken continues to share the ways that Metacake is changing their mindset around the situation. “It’s important that you keep selling, that you keep doing this stuff and you don’t just slow down because of other people, because there’s chaos going on around you. That’s the way I believe we’re going to get through on the business side, by continuing to move the market forward despite the pain and chaos.” [22:52] Bob: “Since all three of us have experience on the Digital Marketing side, let’s talk a little big about some, many of our clients are using paid media, online ads, whether it be Google or YouTube or Facebook or Instagram… there’s probably a pull to hold back on advertising… but more people are online now than ever before. And so there’s a HUGE opportunity- for those who do the majority of their work online- to actually focus on the current customer LTV, etc. How have you guys been approaching that?” [24:15] Brad speaks to his experience so far. “We are talking to our clients about it and trying to have a short term and a long term goal with our media spend and whether or not we will need to continue marketing a product that they currently can’t sell.” If your product is helpful to those in the ecommerce business, you may want to actually increase your spend. But if this isn’t the case, you need to take the time to move that budget and allocate more for things that will be more impactful.  [25:36] Ken asks if Brad has experienced clients pulling back on their spending.  [25:41] Brad speaks to certain types of clients. Some are projects where Brad’s company is marketing events around the world that have now been cancelled. “This is where our diversity of clients is helpful for us.” Brad’s concern in Q3 and Q4, what businesses will look like three months from now.  [27:28] Bob: “We’ve had a question come through, Kyle says ‘Now seems like a good time strategically to up our marketing as a content production firm, however we’re also worried about keeping cash in the bank.” [27:42] Ken responds that financial stability is the most important thing, as Metacake does a lot of content and that financial stability is important. “We’re investing into creating content and in general we’re seeing consumption of that content going up, and we’re seeing ad costs go down.” “We’re scaling our advertising up because costs are down, and in general we see this as probably the best opportunity to generate leads or future leads- to gain market share and brand equity.” “The conversion rate on some of our free pieces of content are up to 100%, that’s super interesting. People are taking action- people may be scared or uncertain, but if you can give them certainty in some way, they’re going to take action.” [30:31] Bob adds that tweaking the messaging slightly, not to be opportunistic, but to be genuine and authentic in response to people’s concerns.  In many instances, there is opportunity for training and education that there wasn’t previously time for in the past- now there is time. And so if you have that product to marketing to truly provide options for people and help guide them through this, then that’s a good thing and people will take advantage of it. [31:39] Ken: “Another idea is recycling things that you’re good at that you don’t typically sell.” He has gotten a lot of questions about how Metacake works from home and the processes/systems in place that makes that easier.” [33:00] Brad asks a question from the live feed: “How much money do you think an agency needs to have to get through this as a company? Where do you find sources to make sure you have cash flow on your balance sheet?”  These are strong questions as you formulate a plan of action for yourself and your business. He suggests always having a line of credit, looking into the Small Business Administration’s Disaster Relief program There is talk of payroll taxes being suspended temporarily as well.  [36:13] Ken adds: “If you’re not doing electronic payments, or if your accounts receivable is really big and delayed, this might be a lesson that after all this you should be switching to electronic payments.” [37:40] Brad reflects on the fragility of many businesses in America. “60% of American live paycheck to paycheck, and so if you’re one paycheck removed, you’re in a world of hurt.”  As businesses we should be more aware of that and wiser than that.  Even for our business, even just one month can make a big impact.  “You should have at least a year out in the bank, just for security.” [44:00] Ken speaks on a “new normal”. Amidst all of the anxiety in our world right now, customers aren’t making purchases as frequently and quickly, but ads are doing a lot better.  “Whether we’re at home for who knows how long, things will normalize, people will get into a state of new normal, and that will start to flow again… some of our customers have put things on pause, but there is going to be a new normal that people settle into.” [45:37] Brad adds that he has clients who have slowed down, but eventually there will be a new normal… right now it feels like week by week. “Even my sentiments last week are different than this week. This Monday I suddenly got a charge, a new energy. I’m more in a rhythm now, more of a new normal.” Historically humans have bounced back from hardships like this with an excitement to get back to work, with a can-do attitude. [50:24] Ken adds: “As a business owner, it’s our job to continue to help them [clients] make the right decision- which is moving forward, in the right way… if you believe in what you do, and you believe in the results that you can create, that will help you be in a position to make the right decision.” [51:45] Bob suggests reaching out clients that you know are struggling and offering to get on the phone and talk through some ideas and let them air their thoughts. “I think this is where as agency owners and creatives, we can really shine.” [52:52] Brad speaks on the importance of being heard during this time. Some of your clients may not have support at their company, you may be working with a marketing manager who has no access to financial information on their end, who has no support from their higher-ups. This is a time for us to say “hey let’s be a part of your solution, let us help you become a part of the solution for your business as well.”  [55:00] Bob: “I think this is a great time to be investing in giving back to your customers through content, especially helpful content.” 

Summary: Bob Hutchins, Brad Ayres, and Ken Ott are talking about how to innovate, grow and serve fast-growing clients in an agency world that is both ever-changing and also static. Hyper-growth is idealized, but the truth is scale isn’t always good. You need healthy scale. How do you help businesses see the forest through the trees? How do you inspire some to think bigger? How do you get clients who are moving too fast to slow down and pay attention to what will create healthy growth? There is a delicate balance to establishing a strong, influential role with a client, regardless of the type of business they are in.    Resources Mentioned:  Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies https://www.anthemrepublic.com/- Brad’s Ad Agency https://metacake.com/- Ken’s Ecommerce Agency Metacake’s Ecommerce Growth YouTube Channel   Top 3 Curtain Pulls in this episode: Serving fast-moving, viral clients means providing advice and guidance for them, creating an alignment with their leadership and encouraging healthy scale and growth from an “advisor” role. This takes slowing down and creating systems and processes, which takes experience. When serving older, larger clients it is important to focus on innovating and making sure they understand that innovation is a requirement for growth.  Growth in your agency means those same things: innovation, systems, and processes.   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes:  [1:26] Bob asks: "There's this new business model of failing fast and scaling quick and getting stuff out. It seems like the fastest wins. What does that mean for agencies who try to lead that charge?" [1:56] Brad: “we do have clients that are over a hundred years old… they built such a strong legacy, but they can’t move as fast as they need to.” Technology makes it hard for larger, older companies to keep up and pivot appropriately. [2:49] “So they’re looking at acquiring companies who could scale faster.” [3:17] “We can talk more about how, as an agency, how you can prepare your infrastructure, and your processes to move that quickly and to understand that things pivot. And sometimes that’s really hard.” [3:39] Bob asks Ken: How have quick pivots and “failing fast” impacted Metacake and their clients? [4:05] Ken: “We preach innovation to our clients because ultimately, that is something that is never urgent and always important.... Innovation needs to happen whether you’re a big company or a small company.” “As an agency, you have to innovate and innovate quickly, and maybe even in the agency world more so than some of your clients because you’re in a world that is typically stagnant. There’s not a lot of innovation happening in that world.” [5:34] Ken: “Just because other people are doing it [innovating] doesn’t mean you should be doing it NOW, but you should be doing it, you just have to figure out when.” [6:46] “Just like people have personalities, agencies and businesses have personalities. Knowing what your strength is is important.” “Are you good at coming behind a founder of a company that has a really giant vision and you’re really good at helping them get there?” [7:30] Brad: “We have companies that we lead, and companies that we serve. The fear with companies that we serve is that we become a commodity… if we’re not leading and innovating they won’t work with us… and sometimes they’re just not a good fit. [8:45] “Even those companies that don’t give you a seat at the table… maybe you can still add table value by indirectly giving them suggestions and helping them to ‘see the beach’.” [9:05] Ken: “Even in a role of service… the way you avoid becoming a commodity is by being a really great advisor to them… We work with viral entrepreneurs as well as global brands. With those global brands they need to be led with innovation, with those viral entrepreneurs we want to advise wisely.” [10:13] Brad speaks on having a strong understanding of your client and being aligned with them and an extension of their leadership. [12:10] “How as an agency do you follow the culture of a client when they are averse to pivoting, change?” [12:45] Ken “Even an industry that your agency doesn't have experience in, the reason that you’re brought on it because you do have a speciality in some other area… if you don’t have that, maybe you shouldn’t be there… but you should be able to use your specialty to push that innovation.” [13:27] Bob: “I think a good agency… gets over those humps is with data.” This day and age allows instant results and data that you can lead with. And if a decision maker chooses to not respect the data, there’s not much else you can do.  [14:30] Ken: “that implies that you’re investing in acquiring data… could mean getting experience outside of client work. Being in eCommerce, we have several product companies that we run the stores of and so we can learn from them.” If you’re only always working in your speciality for someone else and don’t do things that let you test, then you don’t have that data to present that gives you an edge. [15:56] Brad: “You’ve got to be open to agile testing…. You've got to be able to think outside of the box and  [28:00] Brad: “... one of our clients… only works his business plan 3 months out. That’s it. And what he told me is that he’s going to pivot if he has to… either you’re with him and you are running right beside that pivot, or you’re going to get left behind.” [29:05] “In this case, this individual knows exactly where his business is going… and how does an agency support somebody like him that is running that fast?” [30:15] Brad: “Some clients want to make money TODAY, and some… care about their market share and they want to be leaders in their market… they’ll have a technology that noone else has.” [30:40] Bob: “How do you get your staff to see and to develop that mindset [of quick pivots and change] when they might be people who are creatives or they’re perfectionsists… that you need to function well.” [31:45] Ken: “In this type of example where companies are moving fast and you as a founder may not even realize what their full vision is.” In this case, when this is happening and they start failing fast, that can burn your team out. It de-motivates them.  So your job as the leader is to become the thermostat- regardless of how hot it gets on the outside, inside the temperature is all the same. [34:50] Brad: “For us, #1, I think constantly talking about business practices with your team...allows them to go Okay there’s multiple ways to get a business off the ground.” And #2, “If something does pivot where three months of your employees work goes out the door, it’s still being aware that for us, that’s still a win. Maybe not for the client, but for us, it’s a win.  “Showing them that our client now has made a jump and that somehow we were a part of that is always beneficial because that that work isn’t for nothing. That’s companies being successful.” [36:00] So even if we do pivot, it’s all about communicating… that our goal is not just to serve a customer, it’s to see that customer’s objective met and their business objective met… trying to bring value to that leadership and have a seat at that table.” [37:00] Bob asks: What do you guys feel like the value is for Agencies moving forward in the near future, in the next five years, 10 years? Because I think what we’re talking about is everybody's moving at the speed of light. [37:43] Ken: “I think it’s experience and driving results… if you look at the trajectory, you’ve got agencies that were hired in to do everything and they were responsible for figuring out how to do this thing. Everything from strategy to implementation.” Bringing those things in-house is becoming a better and better option for companies. “I think that if your strategy is purely implementation then your value is going to be challenged… the biggest benefit to having an outside agency is experience that you don’t have as a company.” “The thing that no one else can rip off is your experience… so if that is valuable to somebody, that is the biggest barrier to entry.” [41:00] Brad: “For us, learning to balance the bent towards perfectionism is a challenge… we want really high-end success and I think that’s why we’ve kept a lot of clients.”  But balancing the slow down that perfectionism brings with the speed necessary for quick pivots is the biggest challenge we try to manage. [42:50] Bob reflects: “In the past, it was a liability (putting out a less-than-perfect product)... so now if you release something that is a little bit imperfect just to get it out there, you have more room to improve and shift the focus later on.” The guys talk about the new Tesla truck and Elon Musk’s presentation. The idea of him testing the glass and it breaking during the presentation actually shows that he is human and that his ideas aren’t perfect. Everyone is aware of this, but he gets a pass because that is the standard he has set for himself. Quick but imperfect delivery. Companies like Apple do not get a pass like this because they have already set the standards so high for themselves. They have a glitch during a presentation and suddenly it’s “Apple’s going downhill, they’re gonna fail.” They don’t get a pass for imperfect products at this point.  So the lesson here is if you’re gonna fail, fail fast, and be transparent about it.  [45:37] Brad: “What Elon Musk has done is he’s created a culture, not only with his company, but the brand and his loyalists that say ‘I’m going to be first, but you’re going to have to give a little time. Forgive me, cause we’re not going to hit it. You’re not going to hit a home run every time, but I’m going to get you on third base and then we’ll sneak in into homebase and we’ll get it fixed.”  [54:03] Ken: “Don’t blitz scale or innovate or feel like you have to be a  high risk taker just for the sake of doing it because these other companies do it. What you really need to figure out is what is the why behind where they need to go and where you need to go.” [55:50] Brad “Sometimes educating your client on the lifetimes values of your customers so that we’re no here just to make a dollar today, but we’re actually looking at the future of your lifetime value and going okay we’ll spend money right now to acquire a customer because we know that the lifetime value is X, and you’re going to make that up in a year from now.” [57:40] Brad: “The customer needs to know that you’re running with them and you’re right next to or right beside them. Otherwise you don't’ have a seat at their table. And if you can’t get a seat at their table, it’s really hard to convince your clients to do anything.”

An Untold Love Story (Part 1) - Ken and Joni TadaAn Untold Love Story (Part 2) - Ken and Joni TadaFamilyLife Today® Radio Transcript  References to conferences, resources, or other special promotions may be obsolete. Sufficient Grace Guests:                      Ken and Joni Tada              From the series:       An Untold Love Story (Day 2 of 2)  Bob:  Joni Eareckson Tada remembers a time in her marriage to her husband Ken when both of them were starting to drift farther and farther apart. Joni:  I was fearful that I was making Ken depressed. My disability was depressing my husband. So, I would be very careful to take care of as many routines as I could possibly do before he came home from school so that I would not have to walk on eggshells and ask him to do anything for me because I knew that asking too much of Ken would plummet him into depression. For a long time, it was this strange tap dance that we both played. Bob:  This is FamilyLife Today for Friday, May 3rd. Our host is the President of FamilyLife®, Dennis Rainey, and I'm Bob Lepine. We'll hear today what Joni and Ken Tada did when they realized they were drifting apart in marriage. Stay with us. And welcome to FamilyLife Today. Thanks for joining us. I've been thinking about—I have a son who just proposed to his girlfriend. They're going to get married soon. I was thinking, “If I could sit them down with anybody, for a little premarital counseling—the couple that could give them the benefits of great experience and theological understanding— Dennis:  You really had thought of me. Bob:  Ah-h-h. You were on the list. [Laughter] Dennis:  I'm kidding you. I know who's in the studio, Bob. Bob:  You were underneath our guests today. Dennis:  Way underneath the guests. Bob:  I just thought, “Would it be okay if we got some premarital counseling for John and Katie from our guests?” Just let them—they've written this book. Tell them about the book that they've written. Dennis:  Well, this book is called Joni and Ken: An Untold Love Story. So they need to hear a love story—one that's gone 30 years, plus. Bob:  And that has gone through some rocky times. Dennis:  Some? Bob:  Yes. Joni:  A few. Dennis:  A few, no doubt about it. Bob:  I just thought, “I wonder what counsel they would give to a couple, just getting started, on the frontend of the journey?” Dennis:  Well, let's ask them. Ken and Joni Eareckson Tada join us again on FamilyLife Today. Ken, Joni, welcome back. Joni:  Absolutely. It's good to be back. Ken:  Thanks. Dennis:  I know Ken would like to teach your son how to fly— Joni:  Fly fish. Dennis: —fly fish. I don't know if Ken ties the flies. Ken:  Yes, but— Bob:  Would that help his marriage if he learned how to fly fish? Ken:  It could, but don't do it the first year. [Laughter] Joni:  But you know what I had Ken's best man tell me on our wedding day? He drew me aside and whispered in my ear, “Let your husband keep his dreams.” I didn't know what he meant, at the time; but of course, this whole fly fishing thing—about which we joke—it's really important, I think, for guys to have that space—to have those times of connection with other men.  Ken:  And Joni's been my biggest supporter, during that—the whole time—not that I abuse it—but she knows that I need to have time with guys. Joni:  Oh, yes! You know how you abuse it; don't you? Ken:  How? Joni:  We're driving down the freeway and he'll say: “Hey, there's a Jaguar that just drove by. Joni, can I have a Jaguar?” “No! Of course, not!” Then, of course, that sets me up for—“Oh, then, you'll give me the fishing reel.” [Laughter] Okay. I know what you're up to! Ken:  It took 30 years—but you start high and you aim lower [Laughter]—and asking for a brand-new Jaguar convertible—obviously, I'm not going that direction—but a new fly rod—that would be kind of cool! Dennis:  Yes, there you go. Let's go back to Bob's question here. Let's put it on the line, here. Let's go back to your honeymoon to talk about some of the most important lessons you started out your marriage learning. Ken:  Well, the one lesson we learned is—I think Joni and I have said before—but we had friends who told us to go out and experiment. We decided, “No.”— Dennis:  Move in with each other. Joni:  Pretty much. Ken:  Well, for the weekend. Joni:  Just to try it out for the weekend—for a couple of weekends. Dennis:  And the reason is— Ken:  Because you know, with a disability, it was a little bit different than perhaps with an able-bodied person. Joni:  Expediency. Ken:  And just to see whether or not it would fit. Joni: If this was going to work. Bob:  See, I hear that story. I just imagine, in my head, you guys going off for a weekend and then you going, “Oh, I guess it's not going to work.”  “What? Hello!” Ken:  Where's the commitment? Bob:  Yes. How do you break that news to somebody, “I'm out of here because this part doesn't work.” Well guess what? You may have seasons where that part of your relationship doesn't work— Ken:  Exactly. Joni:  Exactly. Bob: —and you'd better figure out how to love one another in the midst of those seasons! Joni:  Absolutely, which is why—even before we got engaged and even during our engagement—there was no experimenting. There was no testing: “Let's try this out. How's this going to fly?” We went into our marriage, with our conscience tender and intact, with no violation of our convictions. As Ken has often said, “Of course, it made our honeymoon a little like handicap-awareness week; [Laughter] but that was okay.” Dennis:  Well, let's talk about that for a second—what that was like—because you write about it in your book. I wouldn't ask this question if you hadn't put this in print; alright? Ken:  Oh, there's nothing we wouldn't discuss. I think we're pretty well open with everything. Joni:  I put it delicately in print, though, Dennis—as delicately as I could. Bob:  And we can stay delicate right here. [Laughter] Dennis:  That's the truth, but you're a quadriplegic—for those who don't know your story. You had an accident when you were 17 years old. You had a great fear, going into this marriage, that he was going to find out what it meant to care for someone who was so helpless. Joni:  Okay, well let's talk about the brass tacks. Ken and I went off on our honeymoon. We took two friends—two girlfriends of mine—who stayed at a different hotel, down the beach—but they would come up during the mornings and evenings and kind of like educate Ken on my routines—not to throw everything at him at once—but just to kind of get his feet wet: “This is what it means for Joni to get up in the morning: bed, bath, exercising her legs, and then those toileting routines.” Well, I had to do a particular toileting routine in the evening. I don't know how to say this. Ken had to help carry me to the bathroom. I didn't make it. When that happened—it's funny—I choke up, talking about it now, 30 years later. Yet, it's so long ago and far away—but I was the young girl. I wanted everything to be perfect. I wanted my husband to have great illusions of me and: “This is going to be wonderful! Everything is so romantic!”   Yet, I remember that first night—lying in bed after the lights were out and all was quiet. I fought back the tears: “Oh, God! This man—You are going to have to give him grace. You're just going to have to. You have to give him grace because I don't know that even I have the grace. But help him through this, Lord. You can do this! Help him through this!”  It was a desperate cry of a very young bride, but I'm so glad God answered because things did not get easier in our ensuing life together. There were even greater challenges; but at every turn, I saw God's grace show up in my husband's life. That was huge, and that's growth. Dennis:  There are times, in every marriage, after the honeymoon—in fact, there are seasons that occur where you move into a bit of a valley. Obviously, your marriage started in one and has continued on in one—but you move into something where there is—you describe in your book as “negotiated spaces” and “demilitarized zones” in your relationship. You guys had a plateau. You kind of had the “Cease fire”— Joni:  Yes. Ken:  I think it was those middle years, where Joni was going to the ministry and I was teaching high school. Basically, we were living together but separate lives— parallel lives. Not that our marriage was bad—it's just I was occupied with what I was doing, as a high school teacher; and Joni was occupied in the ministry. We would travel during the summer. So, there were a lot of connections; but during those school days, I don't think we spent the kind of time that— Dennis:  You were teaching at the time. Ken:  I was teaching high school, yes. Joni:  And I was fearful that I was making Ken depressed. My disability was depressing my husband. So, I would be very careful to take care of as many routines as I could possibly do before he came home from school so that I would not have to walk on eggshells and ask him to do anything for me that might encroach on his emotions because I knew that asking too much of Ken would plummet him into depression.  For a long time, it was this strange tap dance that we both played—where we had to negotiate these spaces. But through it all—through it all—we both recognized we were doing this, and we didn't want to live this way. So, we prayed—prayed together and prayed separately— that God would help move us beyond this emotional fog that we were in to help us see the possibilities, in our marriage, that were ahead, on the horizon. Ken:  I think the other thing that happened during that time, Joni was—especially, this was earlier in our marriage—but because of your notoriety—people would recognize you when we were in public. One of the things that was really hard—that we look back on it now—was we'd go to church. There'd be a line of people, half an hour long, who would want to speak to you.  I was finding my—if I had a self-image problem, it was healed when I went to school because: “That was my classroom. Those were my students.” When I was in Burbank, those were people who recognized me—not that I needed it—but it was just that self-assurance, that affirmation that I was getting through what I was doing—that I think there was a balance there. Joni:  But to help move my husband past that: “Let's go to a different church. Let's get out of this big church. Let's go to some small, little church.” So, we started going to a small, very little church, just a few miles from our house. We stopped going to the big mega church, where everybody knew me, just trying to find ways, as a wife, to make it easier and finding that those negotiated spaces became smaller and smaller—to the point where we both were in it together. We weren't adversarial; we weren't on parallel tracks anymore. We were on the same track. It took a while to get there, but we did. Bob:  Did you feel invisible for a long period of time? Ken:  Boy, that's a great description of exactly what I was feeling. I mean, people would—we would stand in a crowd. I would stand next to Joni, and nobody would want to talk to me. Bob:  Yes. Ken:  But Joni has been so good about bringing me into the conversation. She would stop them and say: “I want to introduce you to my husband. He's standing right here.” She realized that, from that standpoint, that I needed that—at least, in those early years—that we were a couple. I think, over the years, it's gotten to the point where there are more people that recognize us as a couple. It hasn't been an issue. It actually has been kind of a benefit—that I think, for the both us—that we are recognized in a ministry for couples. Joni:  In those early years, when you were struggling with your self-image, those were the same times I was struggling with my self-image. I would hear him on the phone with all his buddies, talking about all kinds of things that he wouldn't talk about with me. I'd hear him hang up the phone, saying, “Love ya, Buddy.” It was like, “Ahh! Gee, I don't hear that tone of voice with me.” I remember being so— Dennis:  Now, wait a second— Joni:  No. I felt— Dennis:  —the Joni Eareckson Tada could have a pity party; really? Joni:  Oh, my goodness! In the early years of my marriage, when I would hear him on the phone with Jan or Pete, I'd be so jealous of his tone of voice with his guy friends. But okay, later on in the marriage, as we're praying—as I'm seeking God, “How can I get my husband out of depression?” Boing! This light bulb went off in my head. I realized he needs his guy friends. “Don't be jealous of them, Joni—” Bob:  Yes. Joni:  —“Put him in their camp.” So, I began encouraging Ken: “You know, your buddy Jan has been asking you to go fly fishing. Please, really, why don't you go fly fishing? Get away from the tuna boats—you gaff tuna, blood on the decks—guys with big bellies and cans of beer, cursing, and profanity—get away from that. Go fly fishing. It's more refined. You're going to enjoy it.”  I was the one who kind of pushed him—not so much because I wanted to get him away from the tuna boats—but I knew, that if he was with his Christian guy friends, that it would be invigorating—that he would get a validation, as a man, from other men that would help him and help our marriage. I think that was one of the best moves I made to help you up and out of your depression. Ken:  Joni was the instrumental tool for getting me into fly fishing. I really didn't, at the time, want to go fly fishing. I didn't want another sport; but she said, “No, you ought to go.” More than the fly fishing, I have a friend—we have a ministry to men. We use fly fishing as kind of like— Bob:  The bait. Ken:  —the bait; exactly. It gives guys a chance to get their hearts back. Bob:  Yes. Ken:  We talk about all kinds of things. We use John Eldredge's book, Wild at Heart, but— Joni:  But you got your heart back. Ken:  —but I got my heart back. Joni is a big supporter of what I do there, but one of the things that happened was—a little exercise that we had was go out and try to hear what God had to say to us. The first time I did this, I didn't hear a thing. Two years later—I can tell you exactly where I was—on a fly fishing trip. A gentleman said, “Take this afternoon and go out and try to hear God's voice.” That afternoon, I heard God say to me—not in an audible voice—but I heard Him say, “Joni is the most important gift I've given you. You take care of her.” Dennis:  And in your book, you talk about when he came back from that trip. You saw it in his eyes.  Joni:  Oh, my goodness! He stood in the bedroom and said, “Joni, you're never going to believe what God said to me.” He shoved his hands in his pockets. rocked back and forth on his heels, and said, “God said that you're the most precious gift, and I'm to take care of you, and I'm going to do it.” It was like a breath of fresh air had just blown through our bedroom. It was like the fog of depression is lifting—I can see the sun, the clouds. There's hope. My husband likes me! He wants to take care of me, for the sake of Christ. I began to see all my prayers answered or, at least, beginning to get answers.  And now—even back then—when his buddies call the house, and I get them on the phone, before I hand it over to Ken: “Jan, God bless you. Sir, I don't know what you're doing in my husband's life. Keep it up. I know you're memorizing Scripture. I know you're doing some new Jerry Bridges Bible study together on the phone. Keep it up! I love it. You're going in the right direction.” I'm thanking Pete, I'm thanking Chris, and I'm thanking Jan—all these guys—that I used to be jealous of—they're the best because they help my husband be the man that he can be. Dennis:  And that story occurred—what I want our listeners to hear—21 years into your marriage.  Bob:  And the next time you go out with Pete, and Jan, and Chris, we've got a resource for you to take with you—a Bible study for guys called Stepping Up™, based on Dennis's book by that title. It's a video resource, and it'll spark some great discussion with you and the guys. Okay? Ken:  Great. Thank you, Bob. Dennis:  One last story. Joni, this one's for you. You battled cancer. You went through chemotherapy. In the process of going through that, fell prey to pneumonia. You had a moment, in the midst of that, that was pretty grim. You had your own encounter when God spoke to you. Would you share with our listeners that story? I think that is incredibly powerful. Joni:  Well, as a quadriplegic, I'm susceptible to things like pneumonia. I have extremely limited lung capacity. I had to be in the hospital for nine or ten days. My husband, bless his heart, made a little cot, out of a couple of plastic chairs. He slept by my bedside. Instead of me having to be intubated, Ken got up every night—would cough me—pound on my chest. One night, I was so exhausted. I had so flattened out, emotionally. I was crying out to God. I had no physical ability. My lungs were gurgling. I could hardly breathe. I felt like I was drowning. I just didn't want to have to get my husband up another time. I remember saying, “Lord Jesus, I need You. I need to see You tonight. I just need to feel Your touch. I need to feel Your hand on my head. I need You!”  I fell into a sleep. Then, when I woke up, with the gurgling and needed to be coughed again, Ken came over to my hospital bedside. As he began to lift me up, I looked at him, wide-eyed, and I said, “You're Him! Oh my goodness, you're Him!” Jesus visited me, that night, through my husband. I felt his hand on my forehead, and it was the touch of Jesus. I felt him push on my abdomen, and it was the strength of Jesus. I felt him pound on my back to give me air, and it was Jesus, the Breath of Life. Everything about my husband was Jesus. I said to Ken, “You're Him! Jesus showed up and you're Him!” It was such a beautiful revelation of how God can answer prayer—the prayers that are desperate and show up best through them. That was a beautiful moment. You know, we've talked a lot about cancer. We've talked a lot about quadriplegia. I'm going to confess to you those things are a cinch compared to the daily grind of pain that I deal with. Through my PET scans—a couple more years, maybe—I'll be declared cancer-free. Things are looking hopeful. My quadriplegia—I kind of know that route. But boy, the daily grind of pain is so hard. My husband, a couple of weeks ago, did a beautiful thing. Before he saw me head out the door, he could see the look in my eyes that I was going to have a very painful day. He said: “Wait a minute. Wait a minute.” He quick ran and got a stick-um, and etched on it a big “C”, and put it over my heart—slapped it right over my heart. He said: “There you go, Joni. You've got courage, and you're going to rise to that challenge.”  I think what I love best about my husband is that he can find the infinitesimally small Christ-like characteristics in my life—he can find them, pick them out, and affirm them. He can water them and nurture them with actions such as he did with that stick-um on my chest. He believes that I can be courageous. I don't want to disappoint my wonderful husband. I want to be courageous, in Christ, for his sake and for the sake of the Gospel. That is, honestly, how I get through the toughest days of my pain. Dennis:  You both are courageous. Recently, I did a little Bible study in Joshua 1—three places where courage comes from: God's mission, being obedient to God's Word, and third, practicing His presence. As I'm watching your lives, as a couple, you're on mission. You're on task, as a couple. You're about the glory of God and running the race to finish it well. Secondly, you've both been obedient. You've kept your covenant. You're not only still married—you love each other. And third, you're practicing the presence of God, whether it be fly fishing or whether it be flat on your bed, in a hospital room, battling pneumonia. You're experiencing the presence of God, and you're bringing a lot of hope to a lot of people. May God's favor be upon this book and you guys, as you go forward. Joni:  Thank you, Dennis. Ken:  Thank you, Dennis and Bob. Bob:  We love you guys and hope folks will get a copy of your book. It's called Joni and Ken: An Untold Love Story. Thirty years of marriage—as you guys peel back the veneer and show us what real marriage is all about. I hope listeners will go online at FamilyLifeToday.com to order a copy. Again, the website is FamilyLifeToday.com. Or you can call to request a copy of the book, Joni and Ken: An Untold Love Story. Call 1-800-358-6329; that's 1-800-“F” as in family, “L” as in life, and then, the word, “TODAY”. Don't forget the title of the book—Joni and Ken: An Untold Love Story. We'd love to get a copy to you. Now, I know most of you are excited that summer is almost here—got graduations happening this month and all kinds of activities during the month of May—and then, it's summertime, just around the corner. I love summertime, too. I love vacations. I love the break you get. I love the warmer weather. But for a ministry, like FamilyLife Today, summer can be a challenging time because a lot of listeners get out of the normal pattern of listening and out of the normal pattern of helping to support the radio program. Donations to the ministry fall off a little bit during the summer. We had some friends, of the ministry, who came to us, knowing that that happens every summer. They said, “We'd like to help you guys build a little surplus—a cushion before June, and July, and August hit.” They have put together a matching-gift fund of $576,000. They have said, “We'll match every donation you receive, between now and the end of May, dollar for dollar, until that fund is gone.”  We appreciate their generosity; but obviously, the only way we can take advantage of their generosity is if listeners, like you, will go to FamilyLifeToday.com, click the button that says, “I CARE”, and make an online donation. Or call 1-800-FL-TODAY. Make a donation over the phone. When you do that, your donation will be matched, dollar for dollar, with funds from the matching-gift fund. You will help us get ready for the summer months ahead. So, can we ask you to do that? Go to FamilyLifeToday.com. Click the button that says, “I CARE”, and make a donation; or call 1-800-FL-TODAY. Make a donation over the phone. We appreciate your support, and we are always happy to hear from you. And we hope you have a great weekend. Hope you and your family are able to worship together this weekend. I hope you can join us back on Monday when we're going to talk with Laura Petherbridge about some of the challenges that step-moms face. Ron Deal will be here with us, as well. I hope it works out for you to be here. I want to thank our engineer today, Keith Lynch, and our entire broadcast production team. On behalf of our host, Dennis Rainey, I'm Bob Lepine. Have a great weekend. We will see you back Monday for another edition of FamilyLife Today.  FamilyLife Today is a production of FamilyLife of Little Rock, Arkansas. Help for today. Hope for tomorrow. We are so happy to provide these transcripts to you. However, there is a cost to produce them for our website. If you've benefited from the broadcast transcripts, would you consider donating today to help defray the costs?  Copyright © 2013 FamilyLife. All rights reserved.www.FamilyLife.com    

The Conversation: In this episode, Corrie LoGiudice shares how she learned to process and move through some of the darkest moments in her life including an abusive marriage, miscarriage, divorce, and being a survivor of a loved one that committed suicide. Corrie then shared the basic practices that helped her get to the other side of pain and how getting to the other side helped her become a coach for others. It is a story of inner strength, perseverance, and hard-earned wisdom  Here's what Corrie shared in her conversation with Ken: How to break abusive patterns in relationships Why being authentic is essential to communication  The importance of processing your emotions The simple practice that helped Corrie move through loss from suicide How to reach the other side of adversity   The Homework:Take some time today to do these three simple things: Identify one behavior in your life that you would like to stop. Identify at least three things that you are grateful for today Identify at least one obstacle that you would like to overcome   About Our Guest: Corrie LoGiudice is a life/business coach, workshop leader, speaker, and Reiki practitioner who left managing her family business after she discovered the power of fully process your emotions.  Website Twitter Instagram   Podcast   Additional Resources to Check Out: List of support groups   Check out kennethcheadle.com for more information, podcast episodes and blog posts!  . ➡️ The Adverse Effect Podcast with Ken Cheadle is proudly produced by Podcast Wagon .  

Multiple streams of income bring more value to your business. One stream of income people often forget about is email marketing. Today's guest Ken Mahar, founder of Email Broadcast, has been in the sales and email marketing arena for many years. Business owners nowadays are quick to find an expert in other media marketing channels, but when it comes to email marketing, they often implement it unprofessionally, ignoring the potential for campaigns to generate income. Ken's company sets about optimizing your email marketing strategies by carefully preparing them months ahead and sticking with them, therefore nurturing that ongoing relationship with the buyer. Email marketing is the dinosaur of digital marketing tactics, yet remains one of the best. Ken has over 18 years of email marketing experience, going back almost to the dawn of the online space. Ken's experience, along with the expertise of his team, helps clients launch and maintain successful email marketing campaigns. Today he's sharing some of the mistakes people make and valuable ways to avoid those mistakes. Episode Highlights: Common mistakes people often commit with their email marketing strategies. What content planning takes place between the firm and a client before starting a campaign. How Ken helps clients bring a lead through the funnel. How often he refines the client's automation processes and tracks the campaign's performance. The importance of segmenting your audience. How personalization is important – to a degree. Tips for learning how to implement the technical side of an email campaign. Why outsourcing the email marketing side of your business can pay off. The importance of grabbing that email address! Why business should always offer something that people want (and not something they don't). Transcription: Joe: Multiple streams of income bring more value, right Mark? Mark: Absolutely. Joe: All right. One stream of income so many people forget about because it's hard, you have to learn things and it seems so old school is email marketing. But I understand you just had Ken from Email Broadcast on the podcast and he talked a lot about the benefits of email marketing. Mark: Yeah. One of the things he started out with in the call which I find to be just really poignant to so many entrepreneurs is we are really quick to hire people that are specialists in Facebook marketing or AdWords or different paid media but when it comes to email marketing a lot of us just say I'll take care of it. And then we make it like this after thought, right? It's kind of out there or is like okay we're going to send out a couple of broadcasts e-mails. In fact, the number of people I talked to that own businesses and we talk about their different marketing mix they tell me oh yeah you know if we would be using our email list that would be a huge opportunity for growth but we just haven't really done that yet. It's staggering the number of people that are doing this. And I think the reason why we are not necessarily using our email lists the way we should is because it's actually kind of tough to do. It's easy to send out a broadcast to our list of potential clients or customers that are signed up for email notifications. But it's really hard to actually sit down and say okay I'm going to segment that list. I'm going to set up automation sequences. I'm going to set up follow up sequences to these people. And I'm actually going to be intelligent about how I'm emailing my list. And so much of us just kind of give it this kind of head nod of like okay we're doing something with our email but it's not really optimized. And Ken from EmailBroadcast.com, that's what his group does entirely. They help people set up an email automation sequence, email broadcast like editorial calendar months in advance so that you're intelligently talking to your customers and your newsletter subscribers in a way that could actually nurture those relationships. One of the tidbits that he gave me which I absolutely loved was this idea of going to a conference. How many of us collect just dozens of contact cards at conferences and then what would we do with those? Maybe we send out an email after … maybe; most of us don't,  saying it was nice to meet you but what Ken does is he takes all of those and he drops them into a sequence with his email system. And so we talked a lot about these ways that we can look at email marketing in probably a more sophisticated way than most of us are doing. And if nothing else this is a pitch to saying you have an email list but you probably aren't using it the right way. And so I thought it'd be good to have him on since this is all his firm does to talk about some of the mistakes that they see in how entrepreneurs are running their email lists and what we can do to start to actually implement a few changes today and actually start utilizing that email list more appropriately. Joe: Yeah, I think people that are running their own internet businesses or buying one and wanting to grow it should seriously look at this. You know I've probably done a thousand valuations over the last six years and there are only a few … a tiny little handful, a fraction of a percent of people that focus on that and it makes a difference. Michael Jackness is one of them and he now travels around the country, actually sometimes the world giving presentations on his email marketing campaign that he does for one of his coloring books. It really is something that you can and should do and the customers actually when it's done right they appreciate it. When it's done wrong it's a problem. We are imperfect ourselves in this regard Mark. I think you've sent out some emails in the last few weeks where I get it and it says that it's … it's to me, to joe@quietlightbrokerage and still says it's dangerous, right? So doing it on your own even though it's coming from Quiet Light to a Quiet Light email address stuff like that can still happen so I think doing it on your own is … it's a gamble. So hiring somebody like Ken unless you've got the resources to really study it up and do it is a pretty smart idea. Mark: Yeah I mean just to bring it up into different sections; you have the technical side which is what we were running into. I had to setup the SPF and the DKIM records- Joe: What? Mark: Yeah right. Joe: I'm so glad you do that and not me. Mark: Exactly. So we had to go there but then you look at okay you have an email list but you don't just treat it as one big blob of people that you're talking to. You need to actually set up and start to segment that list. And then how are you actually interacting with these people. These things multiply. So if you segment your list into four segments which isn't that much. And then you would consider okay these four segments are going to get distinct emails and there's going to be an eight email sequence between this four segments. Now you have to write 32 emails in order to get all of these sequences in place. And then you have to measure and go back and do these and continually improve. It's a lot of work and honestly the fact that we're doing a lot of this on our own as entrepreneurs, is it a good idea? Maybe … maybe not; maybe it's the time to hire somebody out but I think if nothing else think about it. Think about what you're doing and how you're using your email list. Are you treating this audience as one big blob of people and sending them all the same message? If so you're leaving a lot of money on the table. Joe: I agree. If you can get a 2 or 3% lift in your discretionary earnings because of email marketing as long as it's a profitable lift; it's important. That adds a lot of value to your company. Jackness I believe you a little 50% of his revenue for his website comes from his email marketing campaign so that's something serious to consider for people that have the right type of product. So let's go to it, let's see what Ken has to say. Mark: Sounds great. Mark: All right Ken thanks so much for having me. This is Ken Mahar. Did I pronounce that right Ken? Ken: Yup. Mark: Awesome. Thanks for joining me. You come from EmailBroadcast.com so this is going to be an episode really focusing on email habits, some of the mistakes people make with email marketing, and we'll also wrap into this episode hopefully things that maybe what you should do from sell side to be able to prepare for selling your business and making sure that that part of the business has good opportunity and is well set up. But let's start out real quick, Ken, if you can provide everyone just a background or a bio on you. Ken: How much time do we have? I'll try to keep it short I guess. I'm Ken Mahar. I'm the founder and CEO of Email Broadcast. I've been running this company for 18 years so back before email marketing was really even a thing was when I got started. I actually have a sales background and I used email marketing for my own sales efforts. I found it to be tremendously helpful and successful. Itched it to some other businesses that I had worked for before, I'm saying you should guys really do this and then they're like we don't know how to do it so I started serving them. So yeah my background in sales is everything from retail to business to business. And then I got into inside sales for a high tech firm, I took over a territory. It was 11 states. We sold direct and through the channel. So I've kind of done everything there is in the sales arena. And the reason that I am still running Email Broadcast is because I found that email marketing is one of the best channels to impact sales. And so I kind of combined my expertise in the sales arena along with delivering email marketing from my entire team. We have the technical aspect; the writer's, the operations and all that stuff and then I do my part on the sales and the strategy part. So I guess that's a quick background on me. Mark: You've had the company for 18 years? Ken: Yeah. Mark: Holy cow man that's ancient in the world of internet businesses. You've seen a lot. Ken: Yeah. In fact I thought about naming my business Constant Contact or they ever existed and I just thought that sounds a little too aggressive so I didn't do that. But Email Broadcast is a pretty good name. Mark: Constant Contact aka we're always going to be in your inbox is really really what we're saying. Ken: Exactly. Mark: All right; pretty cool. You've seen a lot, 18 years is a long time. I've been online for about 20 years myself … actually, 2018; 20 years. I've been online for 20 years. I started my first site back in 1998 so that's a really long time; cool. All right, email marketing; there is a lot that goes on with email marketing and I want to get from you some of the common mistakes that you see people do with email marketing. Everybody knows that you should be doing it. I know here at Quiet Light we recommend pretty heavily that people establish a good list and use this as a channel to acquire more customers. Primarily because out of all the things, all the customer acquisition channels that are available out there email is one of the only ones that you actually own and have the ability to control. Google you can't control. AdWords you can't control. Facebook you can't control. Amazon you definitely can't control. Email you can, so let's sort out some of the common mistakes that you see people make with their email marketing strategies. Ken: Sure. Yeah, I think strategy is a good place to start. I think the big picture that I see people make mistakes around is thinking that email is about them. And what I mean by that is they look at email as just another channel for them to promote and to use their sales messages. When in my mind email is more of a relationship builder and a two way communication channel. And so I see a lot of people these people do a lot of mistakes made … in a strategy where people say okay let's talk about what we want to do in our next sale and our next promotion and us, us, us, us, us, and it just becomes a channel for commercials. And if you think about it email is a media channel. And in media channels you should have content that people are interested and excited to hear; whether it's educational or inspirational or whatever. And then you might have a commercial message every now and then. But if you are only commercials how long would you listen to that radio station? And people treat their email like that. They just promote, promote, promote, and they don't add any value to their audience's lives. So one of the big paradigm shifts that our clients go through is to realize this isn't about you, this is about your audience. What do they want to learn? What are they into? What inspires them and to get them to think in that perspective. So I think that's a pretty big mistake. What else? I think the second biggest strategy mistake I see is that people think that copy writing is email marketing. And they say oh yeah we need to get an email out, we haven't had one for a while. Let's get one out today and let's make it really good. And that's just a terrible, terrible strategy because the chances you'd be coming up with a great idea, creating great, well written, well researched content; actually having something so valuable to your audience that they're willing to forward it to someone … you know one of their friends, getting your … making sure that every single link works, making sure that it's grammatically perfect all like in 24 hours is just a recipe for disaster. So we look at it and go you should be planning this stuff out weeks or months ahead. My team is already done with November and we're scheduling December messages right now. And we've been working on the November stuff for a while already. So planning ahead and having like an overarching strategy is a big mistake that people make. Mark: Let me go back actually to your first point. Mark: Yeah. Mark: We had Mike Jackness on the podcast several episodes ago and he talked a little bit about their email marketing that they do. They see crazy open rates of 30% plus on their stuff and they're emailing their members almost every single day. So it's a pretty heavy and intense email marketing strategy but really the key behind what he's doing really isn't a surprise. And he's trying to offer ridiculous value with every single email so that people look forward to it. And your point about making it all about you, there's a great BuzzSumo article where they analyzed 100 million headlines to see what got shared the most. I love this blog post. I actually go to it once every few months just to revisit some of the concepts in this. But one of the big things that they do there and I found that these headlines is that headlines that get shared, the headlines they get opened, the emails that get opened are the ones that promise something to the user. Who is the person that's actually opening this? Is there a promise in that headline? And when you decide with this headline I'm going to promise something to the user that's a much better reason to open it up. Nobody really cares about your big news for the day all that much but they do care about what they're going to get if they're going to open that email. Ken: Yeah, it's funny when people put on their email marketing hat they're like … they disconnect from their own mind about what do I want in my own inbox, right? Mark: Right. Ken: It's something that I would really appreciate in value and go wow that was really good. And in fact, that's kind of our litmus test where we ask ourselves is this so good that you would forward it to a friend? And if that's a yes then you're probably on the right track. Mark: Right, so you got to start with that value prop, make it into something about the other person and let your subscriber know what are you going to get from this is email. If you take the time to open it if you're going to take the time to click it if there's a link in there you've got to get something in return and you got to make that promise up front. I'm sorry to step all over what you're saying. Ken: No, it's okay, and I think … and this is a really important point. So it's you take a page out of Gary Vaynerchuk's book right? Jab, jab, jab, right hook. Of course you're doing email because you have a strategy in mind and the strategy is you want a return on your investment right? But you need to think about the ratio, and 3:1 is a good ratio. Do you give, give, give between each ask or are you ask, ask, ask, ask, ask and maybe give once in a while, right? Mark: Right. Let's talk about that strategy of you guys just finished November and for a reference, for people that … because this probably won't actually air until maybe first day of November, it's October 25th today. So we're not even done with October. You guys have finished out your planning for your clients all the way through November. When you're planning that out are you looking at sort of like this rhythm to the emails as far as … like you said give, give, give, sell, give, give, give, ask, or is it also kind of moving along with holidays? What sort of planning are you doing on behalf of your customers to plan that far out in advance? Ken: Right. Yeah, so that actually opens up another great strategy idea that I think people blow it on. One of the first things we do when we onboard a client is we come up with … in fact I got a meeting in about an hour on this where we come up with 50 to 100 different content ideas before we even get this campaign started. So we have this giant treasure trove of content ideas. Once we learned about the audience we think we know who they are. We think about what would be important to them. And we come up with a lot of ideas. Some of them are just plain nuts but we document everything; we put it in a document. And so as we work with our clients, the November emails aren't just planned, they're actually planned, executed and already scheduled. So they're in the can just waiting for the days to tick by until they get released. So we actually started working in November last month. So yeah probably another big mistake that people make beyond if like not thinking of content ideas ahead is not planning for email work. And it is weird people will just kind of go oh dude I tried to sneak it in between something else because that is blocking out real time and saying this is an important part of my business, it's a huge channel for me. I've got to schedule time for this and they continuously under estimate how long it takes to write brilliant copy, have a copy edited, come up with great images, get it scheduled, think about how they can enhance it. And it's one of those things that if you put it aside for a second and then you come back to it you have fresh new ideas, a fresh perspective and you can always make it a little bit better. So scheduling that time, getting on a rhythm, and doing it ahead of time is big paradigm shift for a lot of people. Mark: Yeah let me ask you, I don't want to divert too much from kind of the thread we have going here but in the world of email marketing, we have a couple of different concepts as far as when people receive emails. Well if you start off at the very first contact with somebody who just joins your email list they might automatically be put into a campaign where they're going to get different emails at certain times versus your … maybe your entire block of subscribers where you might just be sending out broadcast to those subscribers on a regular basis. I want to ask you a little bit about that. How much emphasis do you like to put on one versus the other? In other words if I come to EmailBroadcast.com and you have a lead magnet there and downloadable resource or something else, how long are you going to put me in a pre-defined process where you're going to lead me through an arc and trying I guess funnel marketing right here but bringing you down that funnel to a certain point versus taking me out of that campaign where I've got this ready written emails that everybody else has received earlier and now I'm in your general kind of flow into your general broadcasts. Ken: Yeah well, I'll speak to exactly what's happening right now on our campaign. So we have a year-long champion going on right now that is a story format. We have some brilliant writers … in fact actual published and award winning authors and so we've tapped that and we've written out a fictional story about a guy who owns an RV lot and has a huge competitor move into town and is trying to figure out how to handle it with his marketing. And so right now when you sign up on our email list we kind of thought of it as kind of a Netflix situation where you binge on episodes until you get caught up. So right now when you sign up you get an email from us once a week until you're caught up and then we do a monthly broadcast. So I'm not sure that completely answers your question but it still kind of depends on when you join but I think we're in episode eight or nine right now. So for seven weeks in a row, you would get the next chapter of the story and then once you're caught up it comes out monthly. Mark: Yeah, that makes sense. So it sounds like again when you're planning out your broadcast schedule here for November and December as you go get into those months you really need to think about the fact the person that's been with you now through that time they've already been through that. In this case a year-long journey, that's pretty significant and they've already had that exposure to your company. And so you're going to write and create that general broadcast strategy with that in mind that these are not people completely new to who you are. Ken: Right and then what we've done is we did have an interruption in the story, like a commercial interruption like the old school radio shows or something. But we had a message on like July that was like hey here are a couple of things you might think about and there were something promotional. There was a blog post. There was a different value ad but it was just kind of a little interruption in the normal sequence. So if you think about it we actually planned … the emails that are going out on November and December we planned last year; last fall when we outlined our storyline and figured out what chapters were going to go when. And so right now we're working on our 2019 campaign which is going to be all different. We've been working on it for a month and a half or so and we're kind of finalizing our strategy around that and so we hit the ground running in January. Mark: Yeah so much of marketing and I don't think really matters what the format is whether it's AdWords or Amazon Ads or email marketing, so much marketing seems to be this idea of measuring, refining, repeating. So you're going back and you're taking a look at what worked, what didn't work, you're testing things against each other. How often is your team if you have a client on board and you've drafted this this kind of initial sequence that people are going to get when they enter into one of the many different funnels that you have set up. How often are you going back and refining that for them? Ken: Well, we look at it monthly. It's part of our process where … it's on our checklist to go and review the automation for instance. So if we've built an onboarding series or a welcome series for a client we look at it monthly and we kind of track the numbers and we start and we look at it. If it's not performing to our expectations then we'll think about tweaking it. And so we'll dig in in the messages and think okay what are people on the activity that we are getting what are people most interested in? Which of these has the best open rate? What clicks are … what things are people clicking on and maybe we should refine the message a little bit. So we look at it once a month. There's a danger at looking at it too much. It's like looking at your stocks every single two hour period, things go up and down and so you want to avoid the small sample bias and look at it over time but we look at it monthly. Mark: Okay. Let's talk a little bit more about some of the mistakes people make. I'm going to throw one in and then you tell me if I'm spot on or if I'm off base here. I would say one mistake that I see is people taking a one size fits all approach to their email list. So everybody gets the exact same emails regardless where they came from. Ken: Yeah and a good example of that is we are on boarding a new client in the cosmetic medicine practice which serves 90% females but we are … and so part of our strategy is that we're going to ask people to identify their gender when they sign up for our email list. And if they do say that they're male we're going to have a completely different first message for them making them feel very welcomed as a man in what is otherwise a woman dominated consumer market. And we think that's going to be a big deal. It's going to grow their practice through male audience without much effort at all. So yeah not segmenting your audiences is … you're right it's another big mistake. People think oh I'm just going to broadcast to everybody. Okay well, there are certain messages that are good for that and that maybe most of the time but really you should be thinking about your email lists thinking about what segments can I target. For instance, another example we have a large furniture retailer in Louisiana, Arkansas in Texas and we came up with this idea that we should target the people who have their private label credit card. And we also identified another sub market of people who are on their … so private label credit card is for people with pretty good credit and then they also have a kind of a buy here pay here market. So we get a different message to each of those segments. It turned out combined they were only 7.8% of the list but in one message to each of them we ended up driving $430,000 in new sales for the weekend for just that one segment. So by targeting a message just specifically to them with a specific offer that was really relevant; that we had huge response. Mark: That personalization is a huge issue right now. I saw one thing that was really cool. It was somebody who is qualifying their email subscribers before they signed up through a quiz. And the quiz was kind of fun and it was actually in the cosmetics field. So it was what's the shape of your face? And it just had cartoon characters. It wasn't offensive or anything like that. What's the shape of your face? What's the tone of your skin? And they went through probably about six, seven questions but then you were able to break out into this really cool like super segmented this is a female with this skin tone with this shape of face with this size of eyes this sort of thing and you can really cater the messaging. And this was more than … they were doing email marketing but also some other recommendations that is super super cool. Ken: Yeah, the danger around that … well, not the danger but the recommendation is don't ask for anything you're not actually going to use. So a couple of things around like I see a blast for last name in their email sign up forms and I think that's like one step too far of getting a little too personal a little too quickly off the bat. And unless you'd actually have a use for somebody's last name why are you asking for it? Even … but also people take that in the wrong direction as they say here sign up for our email list and all they ask for is the email address. Okay well, that's not enough, right? It's like at least get their first name because if you don't you're giving up on a huge personalization opportunity with putting peoples name in the subject line and addressing them by name and actually creating a relationship. When you're saying give me your email address what you're really saying is I'm going to blast you like I do everybody else on my list and I don't really care who you are or anything about you. So there's a check for your listeners if you're only collecting email address you're doing it wrong. Mark: Yeah and I'm going to make a plea here as well, this is turning into my great show here but one of the things I can't stand with email marketers when they're … when I get on a list is the hey buddy buddy sort of approach that comes without me even knowing who you are. Like there's a point where you got one of the so corporate and stiff to the point where it just feels stale and separate. But if you come in and pretend like we went to college together that's equally off putting to me. I want to have somewhere in the middle where I can get to know you a little bit and again kind of test out to see do you have value to offer. But I guess that's where that copywriter comes in, having a copywriter who's done thousands of these emails before. Ken: Yeah, and I would actually say that I would rather somebody do that if that's really their authentic voice and that's really who they are where they want to be buddies with you and if you're not ready for that then fine get the hell off my list. I think that's a better approach than trying to please everybody. You know I'd dig into authenticity around email marketing, it's one of the things that we really drive home with our clients is to say I want people to know who you really are not who you're pretending to be. So if you've only got six people on your team let's celebrate that. You're feisty and small and responsive and adaptive versus trying to pretend like you're some mega-corporation. But yeah everybody's different and you have to realize that. So really you should concentrate on attracting the people that you want to attract. Mark: Yeah. Ken: So if that's important to somebody that they'd be buddies with you and you didn't like that then maybe they did themselves a favor by not winning your business; who knows. Mark: Yeah, absolutely the authenticity is definite. I see sometimes with these people also lack of authenticity trying to win me over by being a little hokey. But if it is authentic to me then well so be it. The rest of the people buy me dinner first. So I want to shift gears really heavily here because I want to get to this before our time is up and I want to talk about the technical side of this. Ken: Yeah. Mark: This is just the hairy issue. There's a lot of systems out there. We use drip marketing at Quiet Light Brokerage. I like the system but we also have an external CRM which means we need to get these two things to talk to each other. What tips would you have for people on that technical side? I know that's really an open ended question but I'm going to have to throw it in your part as far as just the tips of working with the technical side. How much effort should people be putting into that sort of that technical side setup? Ken: Yeah, this will tie back into the strategy question too. One of the most under-utilized aspects of email marketing is the use of automation. When you can define what your sales process is and know where people are falling out of your funnel or use an automation series to take people from not step A to step B but from step D to step E. You know there are all kinds of opportunities to use email to kind of leverage your time. Basically having the platform do what you would do if you had a million hours in the day and all you did was write emails all day. Setting up the platform to do that is important. But you're right that does take some technical integration stuff. So my tips, I would say work with the bigger players in the market is probably a good tip because they've been around for a while. They likely have the integrations for some of the bigger … so if you're trying to choose an email marking platform and a CRM go … I wouldn't go with a guy that's brand new yesterday because he probably doesn't have a very well developed API and it's not a plug and play situation. So if you're trying to save yourself some headaches go with bigger players in the market that have been established that have an API that already potentially connect. Look at the integration possibilities. But I'd also say that it's generally worth it, right? There may be some pain involved in trying to figure it out but don't give up. Get help, hire somebody and figure out how to get those things integrated because it can really make a big difference for you. You mentioned the CRM right? So we've got ours dialed in so I can fill out a single form and it populates both my email marketing to start a drip series but it also sends that exact same data to my CRM to save me from double entry. So yeah integration is the key. There is a lot to integrate; getting your sign up forms cracked on your website, getting the email thing dialed in, connecting your CRM. We're going to be connecting in a medical records system for this latest client that we did and getting an API expert on that and we have that in house so we do not have that problem but it's important. Mark: Yeah, so when we get into the actual set up of these things … I have another company that I own, I know those folks that listen regularly probably know about it but we use a lot of automation on our email side there. And even with that I mean you talked about the multiplying effect here, right? Let's say that what you are going to segment your audience into just three different segments and then you're going to set up automation sequences with a series of 10 emails in each. Well now you're writing out 30 different emails with different email copy and on top of that you have your broadcast emails that are going to go out. And on top that may be some other campaigns and you have to try to make sure that these things don't duplicate where people are receiving multiple emails because they're accidentally subscribed to two different campaigns within our system and then figuring out how to make all the technology work together. So this is the part where I'm going to just make this quick pitch for the stuff that you guys do over at EmailBroadcast.com which is you guys do all of this. You are the full service sort of provider for this email automation of marketing right? Ken: Yeah, I have a team of people and I think that's the key thing because each of my team members is a specialist. So I have an engineer that thinks in bits and bytes. I have copywriters. I have a sales strategist which is me. I have an operations manager to help keep things on track and then an account coordinator. We designated an account coordinator for each account so they truly understand who our client is, what their business is, what their goals are, what they're trying to accomplish, and can really feel like a member of their team. So in effect, we are an email marketing department. Imagine a Fortune500 firm that had an entire department to handle email marketing. Well, we are that but for much smaller businesses who can get us for the cost of a part time employee. So yeah we handle everything from strategy to the copy writing, to the design, to the engineering, the mobile optimization, integrating it with the CRM, integrating it with medical record systems, setting up all the automation. Making sure things aren't overlapping and you have people getting multiple stuff and somebody looking at it; somebody thinking about your campaign a month in advance. Thinking about the seasonal stuff like Q4 for us is heavy so we've been thinking about Q4 since July about how we're going to get ready, which of our clients are going to want to do extra messages. That's the value we add. We're the people that you wish you had an entire department … and I think this is a different … I think this is an important point because some people go okay great this email something I'm going to outsource and I'm going to look for that one guy. Well, I've been doing this for 18 years and I'm not even that one guy. I'm not … I can't be the best copywriter, the greatest sales strategist, the engineer to integrate everything, the operations manager to get it all done. I mean maybe that person is out there but you're certainly not going to get them for a song. And so I think dividing the labor … you know divide and conquer and having each person in a team that's used to working together is a great solution. And a lot of people don't realize that this kind of solution is out there. They think that email marketing is something they have to do on their own even though they struggle. They've written the messages a bit inconsistent, the branding is not where they like it, they're doing stuff last minute, they know they're abusing their audience's trust, they have low engagement, they're like hell and they know there weren't any other options. So we are out there. Mark: Yeah, fantastic. Regardless of whether or not somebody is going to use an outsource solution like what you guys offer which would be like an outsourced email department as you said it is something that I think people need to really pay attention to that aspect of the business. And you're right, I look at a lot of businesses … I look at the health of a lot of businesses and see where they're putting their time and efforts. And sometimes I see this really just beautifully built out Facebook campaigns, this really beautifully optimized Ad-words accounts, but it's only been on a rare occasion where I see that applied in the email world. And when I do see it applied though it tends to be sort of a cash machine, right? All these other customer acquisition strategies are able to just funnel in there. And once they funnel in there those people are in because the systems are set up and ready to go. It does take time to plan. It does take time to refine. It does take time to go back there but this can be one of the biggest customer acquisition channels for pretty much any business that's out there. So I think the work that you guys are doing is awesome. I love some of the tips that you had in there. I know that there are a lot more tips that we didn't cover. I mean on one of our conversations you talked about hey what are you doing with the conference cards that you get? Do you actually follow up with them and is it just kind of one quick follow up or do you drop them into a sequence of some sort where they end up getting a series of emails; that's brilliant. There you go, look at that you- Ken: I just attended a conference so I'm holding up a fan of contacts that I have and I … you know we walk or talk. I put these people into a segment in our email list and we've already emailed them twice which is more than anybody else who went to that conference has done. We have a third message already scheduled so yeah that and we advise people about their offline activities. Like we have customers … I had this customer one time, he literally interrupted my … our phone call to take a call. I only heard his part of the conversation. He sat there for five minutes helping this person out, they sell this rooftop tent deals and I'm like how many conversations like that do you have a day and he's like I don't know 15, 20. I go how many people are you getting emails from? Zero. I'm like wow okay huge opportunity for you. Ask for their email address after you just spent five minutes helping somebody. They're going to give it to you. Put them on your list and now you've got a chance to market to them and then they'll buy a tent. So yeah there's a lot to email marketing and I hope your audience takes it to heart and really goes after it and figures out how can I add value? How can I make this amazing? And don't worry about the immediate payoff. Trust me it'll it will pay off in the end. What can I offer people that come to my website to actually get on my email list? If you're saying sign up for my email okay you need to rethink that. What value is there? People don't know what your email is. They probably haven't defined how often it goes out. They don't know what they're going to get in return and so sign up for our newsletter you know who wants to do that? But if you can give me the top five tips in selling my business in the next year oh okay yeah that's why I came to your website, that's what I want to know about. So that's the kind of thing you need to offer. Mark: Awesome so if people have questions about this or just want to bounce ideas off with you how can they reach you? Ken: Yeah, ken@emailbroadcast.com the phone number is 805-316-3201. And if you want a little branding tip or just have some fun call that number just to listen to our auto-responder. It's pretty funny that we put together. You could go to our website at EmailBroadcast.com and on there there's a pretty easy to find that you can schedule a 20 minute call with me free of charge just to be asked about your email. I can give you a couple of ideas, find out if … work out something that might be right for you but kind of get your head in the right direction. So hopefully that helps. Mark: Yeah absolutely. I'm actually going to call that number because that's a pretty good tease to get them to call the number. Well put links to that on the show notes page so feel free to go to the show notes page and you'll be able to see those links as well as contact information for you Ken. Thank you so much for coming on. I really appreciate it. Ken: Thank you, Mark, it's been a pleasure and I hope everybody here is reinvigorated to do great email marketing. That's why I exist in the world, to get people to up their game around email marketing. Good luck. Links and Resources: Email Ken Mahar Email Broadcast Website Call Email broadcast @ 805.316.3201  

Ken - "Identification" Johann Sebastian Bach - "Mir Hat Die Welt Tr Blich Gericht" - Mattus Passion 2 Johann Sebastian Bach - "So Ist Mein Jesus Nun Gefangen" - Mattus Passion 2 George Lucas, Walter Murch - "How shall the new environment be programmed? It all happened so slowly that most men failed to realize that anything had happened at all." - THX-1138 Live stream feedback echo chamber - "Give the Drummer Radio live stream" Ken - "Check" Ken's Last Ever Radio Extravaganza - "Ken's East Extra Radioganza Lover" - Show #460, from 6/26/13 [Contains many samples, and shows within shows, not listed here. Try looking here] Linda Draper - "Shine" - Keepsake [Loop] Medicine Calf - "Oof" - Urgrund Broken Little Sister - "A To Fade In (Adorable cover)" - Little Darla Has a Treat for You Vol. 28 (V/A) [Piano loop built from Nazario Scenario on WFMU's GTDR 7/3/13] CocoRosie - "Smokey Taboo" - Grey Oceans James Burke - "If you didn't fit the mold, you were rejected" - Connections: The Day the Universe Changed Ken - "Testing the limits, pushing out to the edges, notice when you've gone too far" Max Headroom - "This junk is a machine, it is a computer-generated geek. It is useless" - "God knows nothing of the potential of the microchip or the silicon revolution" - Time Bandits John Wayne - "The Pledge of Allegiance" - America, Why I Love Her [a.k.a. Marion Morrison] Medicine Calf - "Day Cake" - Urgrund Mark Sgaelt - "fel lo" Ken - "You see that panicked look come across someone's face. Then you have a choice. You can find new edges. We can finish conversations at the pre-determined time." [But other shapes are possible. With Linda Draper loop and CocoRosie] Bruce Schneier - "Liars and Outliers" - Liars and Outliers-Google Talk 6/17/13 Eric Prydz, Steve Winwood - "Call On Me" [Loop, via 1982's Valerie] James Burke - "You wanted straight streets to move weapons, so safe streets were built, behind walls, all you needed was food, and ammunication" - Connections: The Day the Universe Changed Clint Mansell - "Together We Will Live Forever" - The Fountain soundtrack Clint Mansell - "Death Is The Road To Awe" - The Fountain soundtrack Leo Delibes - "Lakme (Excerpt)" - The Hunger movie soundtrack Ken - "I don't know why. We can try to look for meaning in the random occurances all around us. Things are happening for a reason, they're happening to us. You can speak truth to lies." [You can create alternative realities to truth. With Clint Mansell and Delibes] David Letterman's guest - "It's getting so you can't tell the mutants from the androids" - Dave Letterman's Summer Time Sunshine Happy Hour Big City Orchestra - "A Child's Garden of Noise" - A Child's Garden of Noise [There ought to be a sign that says, quiet please!] Procol Harum - "A Whiter Shade of Pale" Van Morrison - "Tupelo Honey" [Loops] Cato Institute - "Property Rights 21st Century" - Cato Institute Book Forum Alan Watts - "Om" - Om - The Sound of Hinduism [with lazy live Tupelo Honey loops. Who puts it on, your body? What an act that is? And who put that on, your mother and father? Deep in the middle of your heart, you know it. The you in you is the same as the you in me. You're not just some tourist visiting here for a short time. You belong here. You are the energy of the world. You don't know who you are. You can't really get at yourself, just as the fingertip can't touch itself.] Live phone caller - "Guitar" Alan Watts - "The mind is like a piece of burnt wood" Ken - "We bring each other fish dances, and earthy delights" [w/continued live loops of Van Morrison] Kurt Vile - "Wakin On A Pretty Day" - Wakin on a Pretty Daze Mark Mothersbaugh - "Mothersbaugh's Canon" - Royal Tenenbaums Soundtrack Bruce Dern - "The difference is that I grew it, and I picked it, and you could smell it..." - Silent Running movie [Real food] Donald Sutherland - "Any step that one takes is useful, is positive, has to be positive, because it is a part of life. Even negation of the previous step is a part of life" - Little Murders Donald Sutherland - "Nothing can hurt if you do not see it as hurtful, nothing can destroy if you do not see it as destructive" - Little Murders Donald Sutherland - "If it works, fine! If it fails, fine. Look elsewhere for satisfaction" - Little Murders Donald Sutherland - "Not only are the legal questions that I ask you meaningless, but so too are the inner questoins that you ask yourself meaningless" - Little Murders Donald Sutherland - "You all know why we're here" Donald Sutherland - "Everyone accepts it: Ritual" - Little Murders Donald Sutherland - "Betrayal, too, is all right, it too is a part of what we all are" - Little Murders Donald Sutherland - "each of these is an answer for somebody" - Little Murders Donald Sutherland - "I will not put them down for that" - Little Murders Donald Sutherland - "In as much as this ceremony connotes an abandonment of ritual in the search for truth, I agreed to perform it" - Little Murders Donald Sutherland - "The odds are not good" - Little Murders Ghana Postal Workers - "Canceling Stamps At The University Of Ghana Post Office" - Worlds of Music 1 Grey Revell - "Lost in Graceland" [Layered] Ken - "Maybe things can be heard" Fridge - "A Slow" - Semaphore Dan Deacon - "USA Iii. Rail" - America Ken - "Identification 2018" [with Dan Deacon] Dan Deacon - "USA Iii. Rail" - America [Dan Deacon explosive section: with Robert De Niro ("now you can't make a move without a form") + The Prisoner ("in your hearts must still be the desire to be a human being" "this is a serious breach of etiquette") + Steven Soderbergh ("it should lay out a new course of action that can change direction at any time") + Barack Obama ("If you can't trust the executive branch, the judiciary, or congress, we're going to have some problems") + Andre Gregory ("escape, before it's too late") + Margarita Levieva ("the whole secret of power is to make it unresponsive")] Miranda July - "Everyone ultimately believes that they don't have credentials" - Miranda July interview Jacques Tati - "You have the respect of the young generation, or you have the respect of the bank of France. It's a choice" [On PlayTime] Patrick McGoohan - "this farce,20th cent democ,solitary confinement,tried to break you,heads must be brain,desire to be human,serious breach of ettiquette" - The Prisoner, episode 4: The Schizoid Man Patrick McGoohan - "some who talk,some leave place,much prisoner as i am,doesn't matter who #1 is,both sides are the same,world order" - The Prisoner, episode 4: The Schizoid Man [Has it ever occurred to you that you're just as much a prisoner as I am?] Jonathan Pryce, Robert De Nero - "simpler to work with central services,couldn't stand paperwork,expect certain amt,go anywhere,man alone,whole country sectioned off,can't make move without form" - Brazil [I couldn't even turn on a tap without filling out a 27B-6] Patrick McGoohan - "Brainwashed imbeciles" - The Prisoner Steven Soderbergh - "It should be lengthy enough to seem substantial, yet concise enough to feel breezy" - Schizopolis Michael Kamen - "Central Services/The Office" - Brazil s.t. Patrick McGoohan - "In your heads must still be the remnants of a brain, in your hearts must still be the desire to be a human being again (this is a most serious breach of etiquette)" - The Prisoner Barack Obama - "If people can't trust the executive branch, and can't trust congress, and can't trust judges, then we're going to have some problems" - Press conference [We've got congressional oversight and judicial oversight] Katharine Ross, John Aprea - "Can't just walk around at night, moved from city so i could walk around at night" - Stepford Wives Margarita Levieva - "You summon all your rage, you hurl yourself at it, and nothing happens. The whole secret to power is to make it unresponsive. The more arbitrary, the more cruel, the more we respect it,more we love it" - Noise Steven Soderbergh - "It should be serious, but with a slight wink" - Schizopolis Andre Gregory - "This is the beginning of the rest of the future. Escape, before it's too late." - My Dinner with Andre Patrick McGoohan - "Why don't you put us all into solitary confinement and have done with it" - The Prisoner Barack Obama - "The people who are involved in America's national security, they take this work very seriously" Ken - "If you can't trust this radio program, then we're going to have some problems" Ken - "How far past your boundaries can you move? How far through your limits can you take it? How long before you stop feeling like yourself. We'll make a contest out of it." The Monitors - "Believe in the Monitors" - The Monitors [The Monitors bring peace. Peace brings happiness.] The Monitors - "Monitors are your friends" - The Monitors [All life is sacred. All men are brothers. Reason, not force. The monitors will protect you. The monitors work for your welfare. Be kind. Kindness is strength. The monitors are kind. Helping others helps you.] Barack Obama - "They cherish our constitution. The last thing they'd be doing would be taking programs like this to listen to somebody's phone calls" Andre Gregory - "We really feel like Jews in Germany in the late 30's. Of course, the problem is, where to go, because it's obvious the whole world is going in the same direction" - My Dinner with Andre [There will be almost nobody left to remind us that there once was a species called a human being] Sound effects - "Large Crowd Of Pedestrians" - 235 City, Traffic Ambiences The Paper Magic Group, Inc. - "Terrified Crowd" - Scary Sounds Sound effects - "Jetfighter Take Off" - Planes, Trains and Automobiles Sound effects - "Prop Plane (fly by)" - Planes, Trains and Automobiles Sound effects - "Air Force Prop Plane (v1)" - Planes, Trains and Automobiles Sound effects - "Air Force Prop Plane (v2)" - Planes, Trains and Automobiles Sound effects - "planet defeated 02" - Female Voices Sound effects - "Fighter Plane in Action" - Planes, Trains and Automobiles Sound effects - "Sound of single explosion" - 101 Digital Sound Effects - the machines of war Sound effects - "Sound of large dynamite explosion" - 101 Digital Sound Effects - the machines of war Sound effects - "Cockpit Warning Alarm" Sound effects - "Warning Defcon 1" Sound effects - "Warning reactor offline" - Doom 3 Female Computer voice Sound effects - "Nuclear explosion" - 101 Digital Sound Effects - the machines of war Ghana Postal Workers - "Canceling Stamps At The University Of Ghana Post Office" - worlds of m Andre Gregory - "now, of course Bjornstrand, feels that there is really almost no hope, and that we're probably going back to a very savage, lawless, terrifying period" - My Dinner with Andre Fleetwood Mac - "Sara" - Tusk [Loop] Ken - "Identification 2018" [with Ghana Postal Workers] Fleetwood Mac - "Sara" - Tusk [Loop] Ken - "It was all just a dream" Fridge - "Five Combs" - Happiness [Loops] Sound effects - "Large Crowd Of Pedestrians" - 235 City, Traffic Ambiences Holcombe Waller - "I Can Feel It" - Into the Dark Unknown [Shaker loops] Ken - "You are everything right now. You are everything right now." [with Holcombe Waller loops] Alan Watts - "Spiritual Authority II" - Myth and Religion Kraftwerk - "Autobahn" [Loops] Ken - "We have everything" Ken - "Post-logue 2018" [with Kraftwerk loops] Kraftwerk - "Autobahn" [Loops] https://www.wfmu.org/playlists/shows/79896

Ken - "Identification" Johann Sebastian Bach - "Mir Hat Die Welt Tr Blich Gericht" - Mattus Passion 2 Johann Sebastian Bach - "So Ist Mein Jesus Nun Gefangen" - Mattus Passion 2 George Lucas, Walter Murch - "How shall the new environment be programmed? It all happened so slowly that most men failed to realize that anything had happened at all." - THX-1138 Live stream feedback echo chamber - "Give the Drummer Radio live stream" Ken - "Check" Ken's Last Ever Radio Extravaganza - "Ken's East Extra Radioganza Lover" - Show #460, from 6/26/13 [Contains many samples, and shows within shows, not listed here. Try looking here] Linda Draper - "Shine" - Keepsake [Loop] Medicine Calf - "Oof" - Urgrund Broken Little Sister - "A To Fade In (Adorable cover)" - Little Darla Has a Treat for You Vol. 28 (V/A) [Piano loop built from Nazario Scenario on WFMU's GTDR 7/3/13] CocoRosie - "Smokey Taboo" - Grey Oceans James Burke - "If you didn't fit the mold, you were rejected" - Connections: The Day the Universe Changed Ken - "Testing the limits, pushing out to the edges, notice when you've gone too far" Max Headroom - "This junk is a machine, it is a computer-generated geek. It is useless" - "God knows nothing of the potential of the microchip or the silicon revolution" - Time Bandits John Wayne - "The Pledge of Allegiance" - America, Why I Love Her [a.k.a. Marion Morrison] Medicine Calf - "Day Cake" - Urgrund Mark Sgaelt - "fel lo" Ken - "You see that panicked look come across someone's face. Then you have a choice. You can find new edges. We can finish conversations at the pre-determined time." [But other shapes are possible. With Linda Draper loop and CocoRosie] Bruce Schneier - "Liars and Outliers" - Liars and Outliers-Google Talk 6/17/13 Eric Prydz, Steve Winwood - "Call On Me" [Loop, via 1982's Valerie] James Burke - "You wanted straight streets to move weapons, so safe streets were built, behind walls, all you needed was food, and ammunication" - Connections: The Day the Universe Changed Clint Mansell - "Together We Will Live Forever" - The Fountain soundtrack Clint Mansell - "Death Is The Road To Awe" - The Fountain soundtrack Leo Delibes - "Lakme (Excerpt)" - The Hunger movie soundtrack Ken - "I don't know why. We can try to look for meaning in the random occurances all around us. Things are happening for a reason, they're happening to us. You can speak truth to lies." [You can create alternative realities to truth. With Clint Mansell and Delibes] David Letterman's guest - "It's getting so you can't tell the mutants from the androids" - Dave Letterman's Summer Time Sunshine Happy Hour Big City Orchestra - "A Child's Garden of Noise" - A Child's Garden of Noise [There ought to be a sign that says, quiet please!] Procol Harum - "A Whiter Shade of Pale" Van Morrison - "Tupelo Honey" [Loops] Cato Institute - "Property Rights 21st Century" - Cato Institute Book Forum Alan Watts - "Om" - Om - The Sound of Hinduism [with lazy live Tupelo Honey loops. Who puts it on, your body? What an act that is? And who put that on, your mother and father? Deep in the middle of your heart, you know it. The you in you is the same as the you in me. You're not just some tourist visiting here for a short time. You belong here. You are the energy of the world. You don't know who you are. You can't really get at yourself, just as the fingertip can't touch itself.] Live phone caller - "Guitar" Alan Watts - "The mind is like a piece of burnt wood" Ken - "We bring each other fish dances, and earthy delights" [w/continued live loops of Van Morrison] Kurt Vile - "Wakin On A Pretty Day" - Wakin on a Pretty Daze Mark Mothersbaugh - "Mothersbaugh's Canon" - Royal Tenenbaums Soundtrack Bruce Dern - "The difference is that I grew it, and I picked it, and you could smell it..." - Silent Running movie [Real food] Donald Sutherland - "Any step that one takes is useful, is positive, has to be positive, because it is a part of life. Even negation of the previous step is a part of life" - Little Murders Donald Sutherland - "Nothing can hurt if you do not see it as hurtful, nothing can destroy if you do not see it as destructive" - Little Murders Donald Sutherland - "If it works, fine! If it fails, fine. Look elsewhere for satisfaction" - Little Murders Donald Sutherland - "Not only are the legal questions that I ask you meaningless, but so too are the inner questoins that you ask yourself meaningless" - Little Murders Donald Sutherland - "You all know why we're here" Donald Sutherland - "Everyone accepts it: Ritual" - Little Murders Donald Sutherland - "Betrayal, too, is all right, it too is a part of what we all are" - Little Murders Donald Sutherland - "each of these is an answer for somebody" - Little Murders Donald Sutherland - "I will not put them down for that" - Little Murders Donald Sutherland - "In as much as this ceremony connotes an abandonment of ritual in the search for truth, I agreed to perform it" - Little Murders Donald Sutherland - "The odds are not good" - Little Murders Ghana Postal Workers - "Canceling Stamps At The University Of Ghana Post Office" - Worlds of Music 1 Grey Revell - "Lost in Graceland" [Layered] Ken - "Maybe things can be heard" Fridge - "A Slow" - Semaphore Dan Deacon - "USA Iii. Rail" - America Ken - "Identification 2018" [with Dan Deacon] Dan Deacon - "USA Iii. Rail" - America [Dan Deacon explosive section: with Robert De Niro ("now you can't make a move without a form") + The Prisoner ("in your hearts must still be the desire to be a human being" "this is a serious breach of etiquette") + Steven Soderbergh ("it should lay out a new course of action that can change direction at any time") + Barack Obama ("If you can't trust the executive branch, the judiciary, or congress, we're going to have some problems") + Andre Gregory ("escape, before it's too late") + Margarita Levieva ("the whole secret of power is to make it unresponsive")] Miranda July - "Everyone ultimately believes that they don't have credentials" - Miranda July interview Jacques Tati - "You have the respect of the young generation, or you have the respect of the bank of France. It's a choice" [On PlayTime] Patrick McGoohan - "this farce,20th cent democ,solitary confinement,tried to break you,heads must be brain,desire to be human,serious breach of ettiquette" - The Prisoner, episode 4: The Schizoid Man Patrick McGoohan - "some who talk,some leave place,much prisoner as i am,doesn't matter who #1 is,both sides are the same,world order" - The Prisoner, episode 4: The Schizoid Man [Has it ever occurred to you that you're just as much a prisoner as I am?] Jonathan Pryce, Robert De Nero - "simpler to work with central services,couldn't stand paperwork,expect certain amt,go anywhere,man alone,whole country sectioned off,can't make move without form" - Brazil [I couldn't even turn on a tap without filling out a 27B-6] Patrick McGoohan - "Brainwashed imbeciles" - The Prisoner Steven Soderbergh - "It should be lengthy enough to seem substantial, yet concise enough to feel breezy" - Schizopolis Michael Kamen - "Central Services/The Office" - Brazil s.t. Patrick McGoohan - "In your heads must still be the remnants of a brain, in your hearts must still be the desire to be a human being again (this is a most serious breach of etiquette)" - The Prisoner Barack Obama - "If people can't trust the executive branch, and can't trust congress, and can't trust judges, then we're going to have some problems" - Press conference [We've got congressional oversight and judicial oversight] Katharine Ross, John Aprea - "Can't just walk around at night, moved from city so i could walk around at night" - Stepford Wives Margarita Levieva - "You summon all your rage, you hurl yourself at it, and nothing happens. The whole secret to power is to make it unresponsive. The more arbitrary, the more cruel, the more we respect it,more we love it" - Noise Steven Soderbergh - "It should be serious, but with a slight wink" - Schizopolis Andre Gregory - "This is the beginning of the rest of the future. Escape, before it's too late." - My Dinner with Andre Patrick McGoohan - "Why don't you put us all into solitary confinement and have done with it" - The Prisoner Barack Obama - "The people who are involved in America's national security, they take this work very seriously" Ken - "If you can't trust this radio program, then we're going to have some problems" Ken - "How far past your boundaries can you move? How far through your limits can you take it? How long before you stop feeling like yourself. We'll make a contest out of it." The Monitors - "Believe in the Monitors" - The Monitors [The Monitors bring peace. Peace brings happiness.] The Monitors - "Monitors are your friends" - The Monitors [All life is sacred. All men are brothers. Reason, not force. The monitors will protect you. The monitors work for your welfare. Be kind. Kindness is strength. The monitors are kind. Helping others helps you.] Barack Obama - "They cherish our constitution. The last thing they'd be doing would be taking programs like this to listen to somebody's phone calls" Andre Gregory - "We really feel like Jews in Germany in the late 30's. Of course, the problem is, where to go, because it's obvious the whole world is going in the same direction" - My Dinner with Andre [There will be almost nobody left to remind us that there once was a species called a human being] Sound effects - "Large Crowd Of Pedestrians" - 235 City, Traffic Ambiences The Paper Magic Group, Inc. - "Terrified Crowd" - Scary Sounds Sound effects - "Jetfighter Take Off" - Planes, Trains and Automobiles Sound effects - "Prop Plane (fly by)" - Planes, Trains and Automobiles Sound effects - "Air Force Prop Plane (v1)" - Planes, Trains and Automobiles Sound effects - "Air Force Prop Plane (v2)" - Planes, Trains and Automobiles Sound effects - "planet defeated 02" - Female Voices Sound effects - "Fighter Plane in Action" - Planes, Trains and Automobiles Sound effects - "Sound of single explosion" - 101 Digital Sound Effects - the machines of war Sound effects - "Sound of large dynamite explosion" - 101 Digital Sound Effects - the machines of war Sound effects - "Cockpit Warning Alarm" Sound effects - "Warning Defcon 1" Sound effects - "Warning reactor offline" - Doom 3 Female Computer voice Sound effects - "Nuclear explosion" - 101 Digital Sound Effects - the machines of war Ghana Postal Workers - "Canceling Stamps At The University Of Ghana Post Office" - worlds of m Andre Gregory - "now, of course Bjornstrand, feels that there is really almost no hope, and that we're probably going back to a very savage, lawless, terrifying period" - My Dinner with Andre Fleetwood Mac - "Sara" - Tusk [Loop] Ken - "Identification 2018" [with Ghana Postal Workers] Fleetwood Mac - "Sara" - Tusk [Loop] Ken - "It was all just a dream" Fridge - "Five Combs" - Happiness [Loops] Sound effects - "Large Crowd Of Pedestrians" - 235 City, Traffic Ambiences Holcombe Waller - "I Can Feel It" - Into the Dark Unknown [Shaker loops] Ken - "You are everything right now. You are everything right now." [with Holcombe Waller loops] Alan Watts - "Spiritual Authority II" - Myth and Religion Kraftwerk - "Autobahn" [Loops] Ken - "We have everything" Ken - "Post-logue 2018" [with Kraftwerk loops] Kraftwerk - "Autobahn" [Loops] http://www.wfmu.org/playlists/shows/79896

Ken's Last Ever Extravaganza - "Every Path is the Right Path (give up without giving in)" - Show #515, from 1/14/17 Ken's Last Ever Extravaganza - "We Continue to Approach" - Show #486 from 11/20/2013 [Excerpts] Ken's Last Ever Extravaganza - "Ramu Misses You (is it just me)" - Show from 7/12/17 [Excerpts] Jeff Daniels, Guy Sanville - "Can't Sleep excerpt" - Chasing Sleep movie [Always two steps behind] GPaul - "You can organize your life around compassion and solidarity" [You don't have to wait for the rest of the world to do it] The Sedona Method - "Letting Go" Brad Fiedel - "Dream Window" - Fright Night s.t. Ken's Last Ever Extravaganza - "Hang onto a dream (America)" - Show #469 Brad Fiedel - "Come to Me" - Fright Night s.t. Neil Diamond - "America" [Ominous loops] Ken - "You have to say no to an infinite number of things" [Don't be rushing around (choices)] Neil Diamond - "America" [Ominous loops] John Carpenter - "Being lulled to sleep by TV" - They Live Tom Anthony, composer; Al Dana, Hank Martin, Tish Rabe, Ruth Sherman, singers; Liz Moses, actor; Kathy Mendoza, executive producer - "Show excerpt, about the production of the 3-2-1 Contact theme song" - 3-2-1 Contact Season 1, Episode 1 ("Noisy/Quiet: Production & Processing of Sound") (Jan. 14, 1980) [Children's Television Workshop (CTW)] Tom Anthony, composer; Al Dana, Hank Martin, Tish Rabe, Ruth Sherman, singers; Liz Moses, actor; Kathy Mendoza, executive producer - "The show is about people, ideas, and things all coming into contact" - 3-2-1 Contact Season 1, Episode 1 ("Noisy/Quiet: Production & Processing of Sound") (Jan. 14, 1980) Timothy "Speed" Levitch - "Let's blow up the grid plan" - The Cruise Lemon Jelly - "Page One" St Claire - "Georgia" [Loops] Maureen O'Sullivan (actor); Francis Ford Coppola (director); Jerry Leichtling, Arlene Sarner (writers) - "Being young is just as confusing as being old" - Peggy Sue Got Married movie [Right now, you're just browsing through time. Choose the things that last.] Air Supply - "Making Love out of Nothing At All" [Loops] Elton John - "Tiny Dancer" [Loops] Wild Man Fischer - "I'm not shy anymore" John Lennon - "The dream is over" - Jam Wennder interview The Sedona Method - "Emotions" Jared Leto - "Every path is the right path" - Mr. Nobody [Excerpts] Don Henley - "Boys of Summer" [Loops] Katie Wood (Sugarlift) - "Site of Maggie Walker's grave at Evergreen Cemetery" - 60 Minute Cities: RIchmond [Field recording] Dire Straits - "On Every Street" - On Every Street [Loops] - "Programming is terrible" Belle and Sebastian - "Storytelling" [Loops] Neutral Milk Hotel - "In the Aeroplane Over the Sea" - In the Aeroplane Over the Sea Neutral Milk Hotel - "King of Carrot Flowers Pt. 1" - In the Aeroplane Over the Sea Dan Bodah - "3 Train" - Dronecast Various - "Field recordings" - Quiet American One Minute Vacations [See original playlist for details] Def Leppard - "Promises" [Loops] Various - "Field recordings" - Quiet American One Minute Vacations [See original playlist for details] Ken - "How can we love each other without pain?" [What do you have when you are abandoned?] Bob Dylan - "Series of Dreams" [Loops] Derek and the Dominoes - "Layla" [Loops] Steve Paxton - "If thinking is too slow, is an open state of mind useful?" - Chute [Seems to be] Louise Hay - "Creating your own life" [Every thought we think and every word we speak is creating our future.] Jeff Bridges (voice), Rafael Yglesias (writer), Peter Weir (director) - "Let it go. I can let it go." - Fearless movie ? - "You're going to die" [Includes Tristar logo theme] Pat Morita, Ralph Macchio - "Balance lesson for whole life" - Karate Kid David Cronenberg - "Television signals, projecting fantasies" - Directors: The Films of David Cronenberg show [Forbidden images coming to you from a distant place] David Lynch - "I get ideas" [It's a disturbing thing, because it's a trip beneath a beautiful surface to a fairly uneasy interior of a small town] Alan Watts - "Don't cling to memories" - Transcending Duality [Don't be attached, live in the moment] David Lynch - "Ideas swim from unseen" - Interview 9/13/14 [There's a lot of things swimming in every human being] Ken - "Wind down" - "Field recordings, with David Lynch and Derek and the Dominoes" [See original playlist for details] Andre Gregory - "Mysteries going on all the time" - Some Girls [Every moment, right under our noses] Charlie Kaufman - "If you've got something to say, do it, find your voice, do your stuff in the world" Martin Donovan, Hal Hartley - "My biggest fear is this" - Surviving Desire [nothing more than the building of a wall between me and life] Daft Punk - "Digital Love" [Loops] Edith Frost - "Cars and Parties" [Loops] Malcolm X - "If you're black, you were born in jail" Malcolm X - "I live like a man who has died already, I have no fear of anyone or anything whatsoever" French Films - "Juveniles" - White Orchid Fridge - "Five Combs" [Loops (with Def Leppard)] Ken - "We stumble around, we make mistakes" [Everything keeps getting easier (with Fridge)] Jon Brion - "Theme" - Eternal Sunshine of the Spotless Mind [Loops] Ken's Last Ever Radio Extravaganza - "We Continue to Approach" - Show #486 from 11/20/2013 [Ending] Ken - "Various live monologues throughout" Ken's Last Ever Radio Extravaganza - "Long and gentle (How many mistakes?)" - Show #443, from Oct. 25, 2012 [The last 18 minutes. Full show and playlist] https://www.wfmu.org/playlists/shows/76244

Ken's Last Ever Extravaganza - "Every Path is the Right Path (give up without giving in)" - Show #515, from 1/14/17 Ken's Last Ever Extravaganza - "We Continue to Approach" - Show #486 from 11/20/2013 [Excerpts] Ken's Last Ever Extravaganza - "Ramu Misses You (is it just me)" - Show from 7/12/17 [Excerpts] Jeff Daniels, Guy Sanville - "Can't Sleep excerpt" - Chasing Sleep movie [Always two steps behind] GPaul - "You can organize your life around compassion and solidarity" [You don't have to wait for the rest of the world to do it] The Sedona Method - "Letting Go" Brad Fiedel - "Dream Window" - Fright Night s.t. Ken's Last Ever Extravaganza - "Hang onto a dream (America)" - Show #469 Brad Fiedel - "Come to Me" - Fright Night s.t. Neil Diamond - "America" [Ominous loops] Ken - "You have to say no to an infinite number of things" [Don't be rushing around (choices)] Neil Diamond - "America" [Ominous loops] John Carpenter - "Being lulled to sleep by TV" - They Live Tom Anthony, composer; Al Dana, Hank Martin, Tish Rabe, Ruth Sherman, singers; Liz Moses, actor; Kathy Mendoza, executive producer - "Show excerpt, about the production of the 3-2-1 Contact theme song" - 3-2-1 Contact Season 1, Episode 1 ("Noisy/Quiet: Production & Processing of Sound") (Jan. 14, 1980) [Children's Television Workshop (CTW)] Tom Anthony, composer; Al Dana, Hank Martin, Tish Rabe, Ruth Sherman, singers; Liz Moses, actor; Kathy Mendoza, executive producer - "The show is about people, ideas, and things all coming into contact" - 3-2-1 Contact Season 1, Episode 1 ("Noisy/Quiet: Production & Processing of Sound") (Jan. 14, 1980) Timothy "Speed" Levitch - "Let's blow up the grid plan" - The Cruise Lemon Jelly - "Page One" St Claire - "Georgia" [Loops] Maureen O'Sullivan (actor); Francis Ford Coppola (director); Jerry Leichtling, Arlene Sarner (writers) - "Being young is just as confusing as being old" - Peggy Sue Got Married movie [Right now, you're just browsing through time. Choose the things that last.] Air Supply - "Making Love out of Nothing At All" [Loops] Elton John - "Tiny Dancer" [Loops] Wild Man Fischer - "I'm not shy anymore" John Lennon - "The dream is over" - Jam Wennder interview The Sedona Method - "Emotions" Jared Leto - "Every path is the right path" - Mr. Nobody [Excerpts] Don Henley - "Boys of Summer" [Loops] Katie Wood (Sugarlift) - "Site of Maggie Walker's grave at Evergreen Cemetery" - 60 Minute Cities: RIchmond [Field recording] Dire Straits - "On Every Street" - On Every Street [Loops] - "Programming is terrible" Belle and Sebastian - "Storytelling" [Loops] Neutral Milk Hotel - "In the Aeroplane Over the Sea" - In the Aeroplane Over the Sea Neutral Milk Hotel - "King of Carrot Flowers Pt. 1" - In the Aeroplane Over the Sea Dan Bodah - "3 Train" - Dronecast Various - "Field recordings" - Quiet American One Minute Vacations [See original playlist for details] Def Leppard - "Promises" [Loops] Various - "Field recordings" - Quiet American One Minute Vacations [See original playlist for details] Ken - "How can we love each other without pain?" [What do you have when you are abandoned?] Bob Dylan - "Series of Dreams" [Loops] Derek and the Dominoes - "Layla" [Loops] Steve Paxton - "If thinking is too slow, is an open state of mind useful?" - Chute [Seems to be] Louise Hay - "Creating your own life" [Every thought we think and every word we speak is creating our future.] Jeff Bridges (voice), Rafael Yglesias (writer), Peter Weir (director) - "Let it go. I can let it go." - Fearless movie ? - "You're going to die" [Includes Tristar logo theme] Pat Morita, Ralph Macchio - "Balance lesson for whole life" - Karate Kid David Cronenberg - "Television signals, projecting fantasies" - Directors: The Films of David Cronenberg show [Forbidden images coming to you from a distant place] David Lynch - "I get ideas" [It's a disturbing thing, because it's a trip beneath a beautiful surface to a fairly uneasy interior of a small town] Alan Watts - "Don't cling to memories" - Transcending Duality [Don't be attached, live in the moment] David Lynch - "Ideas swim from unseen" - Interview 9/13/14 [There's a lot of things swimming in every human being] Ken - "Wind down" - "Field recordings, with David Lynch and Derek and the Dominoes" [See original playlist for details] Andre Gregory - "Mysteries going on all the time" - Some Girls [Every moment, right under our noses] Charlie Kaufman - "If you've got something to say, do it, find your voice, do your stuff in the world" Martin Donovan, Hal Hartley - "My biggest fear is this" - Surviving Desire [nothing more than the building of a wall between me and life] Daft Punk - "Digital Love" [Loops] Edith Frost - "Cars and Parties" [Loops] Malcolm X - "If you're black, you were born in jail" Malcolm X - "I live like a man who has died already, I have no fear of anyone or anything whatsoever" French Films - "Juveniles" - White Orchid Fridge - "Five Combs" [Loops (with Def Leppard)] Ken - "We stumble around, we make mistakes" [Everything keeps getting easier (with Fridge)] Jon Brion - "Theme" - Eternal Sunshine of the Spotless Mind [Loops] Ken's Last Ever Radio Extravaganza - "We Continue to Approach" - Show #486 from 11/20/2013 [Ending] Ken - "Various live monologues throughout" Ken's Last Ever Radio Extravaganza - "Long and gentle (How many mistakes?)" - Show #443, from Oct. 25, 2012 [The last 18 minutes. Full show and playlist] http://www.wfmu.org/playlists/shows/76244