Beauty Marketing Simplified podcast

What you will learn from this episode:   What to do about uncertainty in your business Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers How it can transform feelings of stagnation into progress Strategies for making decisions that shape a successful life and business Are you a business owner feeling overwhelmed by the hustle and grind?    In the latest episode, April Meese, host of the "Beauty Marketing Simplified" podcast begins by challenging the fear of failure. She candidly shares her own struggles with discomfort and disappointment, reminding us that these are not signs of weakness but of growth.   The episode is rich with insights from other thought leaders as well. April brings in the wisdom of Harvard professor Dr. Ellen Langer, who encourages us to find joy in the unknown.   Navy SEAL David Goggins' philosophy teaches to push beyond self-imposed limits and to recognize the incredible resilience we possess.   April also discusses Mastin Kipp's work on courage, and Dr. Joe Dispenza's teachings on how our self-perception shapes our reality. Whether it's overcoming past narratives or facing fears, the episode is full of motivation and empowerment.   But it's not just about the mental game. April touches on the importance of aligning with your purpose. She shares Jesse Itzler's mantra: "Never give pain a voice," a reminder to not let obstacles overpower our determination. This episode is more than just a podcast; it's a masterclass in mindset and motivation.  Topics Covered:   02:06 - Your best learning tool   04:45 - Why you should appreciating uncertainty   06:19 - The antidote for depression and anxiety   08:17 - The mind's role in overcoming limits   12:34 - Your desire and commitment has to be bigger than your obstacles   13:10 - Dr. Joe Dispenza: beliefs are decisions that you've made   14:07 - “The way we define ourselves determines the life we live”   14:14 -  Overcoming is the process of becoming   16:58 - Redefining oneself for a better life and business   18:45 - You are meant for more! Key Takeaways: "Failure and discomfort are not just inevitable, they're necessary. They're the stepping stones to mastery and success." - April Meese "Become okay with failure...failure is how we learn." - April Meese "Uncertainty isn't something to fear; it's the spice of life that keeps us engaged and eager to see what's next." - Dr. Ellen Langer "Your self-definition sets the stage for your life's narrative. Choose a powerful story." - Dr. Joe Dispenza Remember, the journey to success is paved with bold decisions and the courage to face discomfort head-on. Are you ready to redefine your path and embrace the growth that awaits? Tune in to this episode of Beauty Marketing Simplified and take the first step towards a more empowered you.  

What you will learn from this episode: How to use business credit cards to travel first class for virtually free The importance of flexibility and strategy when booking flights with points Tips on applying for the right credit cards to maximize travel rewards   Are you dreaming of jet-setting to exotic destinations or simply taking a well-deserved family vacation without breaking the bank? In this eye-opening episode of Beauty Marketing Simplified, host April Meese shares her savvy secrets to flying first class by leveraging business credit cards for airline points.    April has flown her family of four to Europe in first class, and now, she's spilling the beans on how you can do the same. She walks you through the step-by-step process, from researching flights to selecting credit cards with the best rewards for your lifestyle. She also dives into the nitty-gritty of meeting those minimum spend requirements without going into debt and planning expenses ahead of time.    This episode isn't just about travel hacks; it's about making your entrepreneurial perks work in your favor. Whether you're looking to indulge in the luxury of first-class travel or simply stretch your business budget further, April's tips are pure gold.   Tune in now and get ready to take notes. Your next adventure awaits, and with April's guidance, the sky's the limit—literally. Topics Covered:   00:56 -  How to use your business points to fly first class for virtually free 02:24 - Mistakes to avoid 04:35 - Researching the airline alliances 06:11 - Understanding the fees and bonuses 08:40 - The order of credit cards to apply for to ensure approval 09:35 - Figuring out what credit card will benefit you and your lifestyle most 10:10 - How to get the mile/point bonus without maximizing your budget  11:11 - Thinking about putting your business expenses on your credit card 13:11 - Be open to all travel options 16:16 - Planning for seat availability and bonus credits 17:28 - Make note for part 2 and send me any question for part 2 Key Takeaways: "Flexibility and preparation are your best friends when it comes to using points for travel. Don't lock yourself into one airline; explore partnerships and alliances." - April Meese   "Meeting minimum spend requirements doesn't mean overspending. Use your business expenses and planned purchases to hit those bonus point goals." - April Meese   "First-class travel doesn't have to be a distant dream. With the right credit card strategy, you can experience luxury without the luxury price tag." - April Meese  

What you will learn from this episode:  How to overcome self doubt and navigate indecision  The transformative business journey of beauty entrepreneur Jennie Hagerbo  Overcoming fears and the importance of being true to your entrepreneurial vision    Are you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest episode of Beauty Marketing Simplified, we're joined by April Meese and her guest Jennie Hagerbo, a permanent makeup artist and beauty esthetician who built her dream business while juggling family life and overcoming imposter syndrome.   Jennie's story is not just inspiring; it's a blueprint for success in an industry that demands both artistry and decisiveness. Starting her business in the comfort of her home in Sigtuna, Sweden, Jennie faced the universal doubts that plague many entrepreneurs: Will clients come? Am I good enough? Despite these fears, her business flourished, but she knew something was missing—visibility.   Enter April Meese, a mentor with a background in spa marketing, whose guidance was instrumental in Jennie's pivotal decision to move her business to a prime location. This move, though fraught with financial fears, proved to be a game-changer. Jennie's business became more visible, and her appointment book filled up even more.   But the journey didn't stop there. Jennie's evolution as a beauty boss took another exciting turn when she began teaching, sharing her knowledge with aspiring beauty professionals. Her passion for helping others and her commitment to excellence has made her a excellent educator.   This episode is more than just a success story; it's packed with practical advice for beauty entrepreneurs at every stage. April and Jennie discuss the importance of mentorship, the power of social media, video marketing, decision-making, and the courage it takes to step out of your comfort zone. They delve into the nuts and bolts of business strategy, from client acquisition to branding and positioning.   If you're looking to transform your beauty business and want some inspiration, this episode is a must-listen. It's a reminder that with the right strategies, systems, and support, achieving your business dreams is not just possible—it's within reach.   So, plug in those earphones, press play, and let Jennie's journey inspire you to take the next step in your entrepreneurial adventure.    Topics Covered:   00:58 - Jennie's humble beginnings and the decision to move her business 03:31 - Overcoming the fear of visibility and the power of live video 06:50 - The transition from beauty services to teaching and sharing expertise 12:05 - The importance of listening to your intuition in business decisions 15:15 - Jennie's advice to her younger self and the impact of mentorship 20:47 - The future of Jennie's business and her goals for collaboration 24:06 - Final words of wisdom for beauty entrepreneurs     Key Takeaways:   "Sometimes the biggest step to take is the one out of your comfort zone. Embrace the discomfort, because it's a sign of growth and new opportunities." - Jennie Hagerbo      "Mentorship is not just about receiving guidance; it's about taking action on that advice and owning your journey to success." - April Meese      "Your business decisions not only shape your career but also serve as an example for others, especially when family is watching. Lead with courage and confidence." - Jennie Hagerbo        Remember, the quality of your life and business is directly tied to the questions you ask and the actions you take. Are you ready to ask better questions and take bold actions? Join April and Jennie for an episode that will inspire you to do just that.  

What you will learn from this episode: How to create irresistible Valentine's Day promotions for your beauty business Tips for reaching out to referral partners and creating collaborative promotions Announcement of AI Masterclass coming up soon   Love is in the air, and so is the opportunity for boosting your beauty business this Valentine's Day! In this episode of Beauty Marketing Simplified, April Meese shares a 3-2-1 blast of inspiration: one exciting announcement, two empowering quotes, and three innovative promotional ideas to captivate your clients this February.    April reveals the return of the AI for Beauty Business Workshop, a game-changer for those looking to harness the power of technology to reach more people and save precious time. Imagine turning one video into a dozen with the click of a button, or even having a digital twin to represent you without the need for makeup. The future is here, and it's ready to elevate your marketing strategy.   But that's not all. April dishes out wisdom with two quotes about seizing opportunities and the importance of getting started, even if it's with a 'version one.' These nuggets of motivation will fuel your drive to implement new systems and embrace the growth that comes with taking action.   And for the pièce de résistance, April provides three creative Valentine's Day promotional ideas tailored for the beauty industry. From a unique 14% discount that plays on the date to a 'buy one, gift one' offer that taps into the spirit of giving, these strategies are designed to draw clients in and spread the love. Plus, discover how to create a gift guide that not only showcases your favorite products but also opens doors to potential collaborations with referral partners.   This short episode is brimming with actionable advice to make your Valentine's Day promotions stand out and to integrate AI into your business seamlessly. Don't miss out on these insights that will help you market with heart and smart technology.   Remember to stay tuned for more details on the upcoming AI workshop and how you can sign up to transform your beauty business operations.     Topics Covered:   01:37 - Announcement: AI for Beauty Business Workshop 03:02 - Quote 1: Opportunities missed 03:35 - Quote 2: Embracing 'version one' 04:12 - Valentine's Day Promo Idea 1: 14% off is better than roses 05:14 - Valentine's Day Promo Idea 2: Buy one, gift one 06:36 - Valentine's Day Promo Idea 3: Spread the love with a gift guide 10:52 - The importance of non-salesy promotion and taking action     Key Takeaways:   "Opportunity is often missed because it is dressed in overalls and looks like work. But once you put the system in place, it works for you." - April Meese "Version one is better than version none. Just get started, and you will improve along the way." - Unknown “Valentine's Day isn't just about discounts; it's about giving people a reason to act and promoting your business in a way that feels genuine and exciting.” - April Meese

What you will learn from this episode: How to set the stage for a successful 2024  The importance of setting audacious goals and the mindset needed to achieve them Strategies for creating effective quarterly promotions for mastering sales The power of decisive action and discipline  As we wave goodbye to 2023, it's time to reflect on the wins, the lessons, and the opportunities we might have missed. In this episode, April Meese challenges you to look at what you've been avoiding and how to change that in 2024. She unveils the Japanese concept of Misogi and how one defining event can shape your entire year.   April breaks down the crucial components of reaching those big, hairy, audacious goals and shares the secret sauce to a profitable beauty business. You'll learn why your bank account reflects your self-beliefs and how to harness the power of 'I am' statements to shape your reality.   Get ready to dive into the ABCs of marketing and sales funnels, and discover how to turn your services into a compelling promotion that clients can't resist. April gives you a quiz to pinpoint what needs to be improved in your beauty business marketing. She also tackles the importance of daily client outreach and the mastery that comes from frequency.   This episode is packed with actionable insights and tough love that will push you to commit to discomfort and play to win. If you're ready to stop overthinking and start doing, to make decisions and stand by them, and to create a plan that will catapult you towards your dream business, then this is the episode for you.   Don't miss the chance to uplevel your beauty business with April's expertise. Tune in, take notes, and transform your approach to business in 2024. And if you're craving more, April offers the opportunity for a strategy call to dive deeper into personalized coaching and support. Topics Covered:   00:58 - What did you avoid last year?  04:10 - What your business bank account says about your self beliefs and discipline 06:50 - Take this quiz to help you improve your business goals for next year 12:05 - Let yourself dare to dream big 15:15 - What habits do you need to have to reach a goal 20:47 - The 3 things that determine successful marketing and sales  24:06 - Deciding on your quarterly promotions and events 29:10 - Straight talk about sales. 30:48 - The truth about unmade decisions and indecisiveness  33:35 - The one thing to commit to that will propel you forward with your business Key Takeaways:   "Your business is a direct reflection of your self-beliefs and your overall discipline. To reach your goals, you need to embody the qualities and habits of someone who has already achieved them." - April Meese   "Sales isn't something to shy away from; it's an exchange of energy and value. You will only sell to the degree that you are sold on yourself and your services." - April Meese   "We don't just dream about goals; we plan for them, and we commit to the discomfort necessary to achieve them. Playing to win means embracing the tough parts of entrepreneurship." - April Meese   Remember, dreams don't come true on their own—plans do. Are you ready to make 2024 your most successful year yet? Join April and start crafting your action plan today.  

What you will learn from this episode: Know how to create a practical and profitable plan for your beauty business in 2024 Discover the psychology how to harness that “fresh start” energy Learn the three essential components for achieving your goals Happy New Year, beauty bosses! It's time to ditch the vague resolutions and get serious about your success with a concrete plan for profit in 2024. In this episode, April Meese dives deep into the power of a fresh start and how to transform that energy into a strategic plan that will drive your beauty business forward. She'll reveal the three critical parts to hitting your goals, and why just setting them isn't enough.   April will also guide you through the process of setting intentions with specificity and emotion, making decisions that align with your business vision, and preparing for life's inevitable curveballs. Plus, she's offering a free master class on January 18th to help you craft a tailored action plan for the first quarter. Whether you're looking to boost your income, streamline your operations, or simply find more joy in your work, this episode is your roadmap to making it happen.   Don't miss out on the opportunity to join April for an action-packed session that will leave you focused and ready to conquer 2024. Click on the master class link below and get ready to turn your beauty business dreams into reality! Topics Covered:    03:31 - The allure of a fresh start and the psychology behind it  05:43 - The three parts of achieving goals and why specificity matters  07:54 - The power of assumption and aligning your goals with emotions  11:20 - Decision-making and how to create a plan that navigates obstacles  16:57 - The role of self-integrity and having your own back in business  22:00 - Invitation to the free master class for goal-oriented planning  22:36 - Embracing the new feeling state of accomplishing your goals   Key Takeaways:   "Write down your goals with the assumption that they've already happened. Tap into the feelings of having achieved them to release the energy of attraction and assumption." - April Meese   "Being decisive and having a clear plan of action is what separates those who set goals from those who actually achieve them." - April Meese   "Your business is a direct reflection of you. To reach your goals, you must become the person who is capable of achieving them." - April Meese   Here is the link for the Profit Plan Masterclass https://us02web.zoom.us/meeting/register/tZMscOuprTgtGdCTfwV7ZRFl1FjOaUq_u9Hb  

What you will learn from this episode: Discover how AI can boost your sales in the fastest time Learn about different apps you you will want Hear how to maximize AI in your beauty business   Are you a beauty business owner or professional looking to up your game? This episode is a treasure trove of AI-driven secrets that promise to streamline your operations and amplify your marketing efforts. Our host, April Meese shares personal experiences with AI tools that act as digital assistants—taking meticulous notes, generating SOPs, and even responding to client communications. Plus, get a sneak peek into the potential of AI in crafting your marketing blueprint.  Dive into this episode and transform your beauty business with the savvy use of artificial intelligence!     Topics Covered:   1:18 - AI can extract meeting minutes on your behalf 2:20 - Create Standard Operating Procedures (SOPs) with AI 4:32 - Proper prompting of AI for the best result 5:26 - The AI Marketing Blueprint Workshop  9:24 - Clone yourself with AI 10:43 - AGI: Artificial General Intelligence     Key Takeaways:   "There are apps and tools that are affordable and easy. Just literally a click of the button and it will save you time and it will just make your life so much easier." - April Meese   "If AI can pass the bar exam... it can create the marketing for us." - April Meese  

What you will learn from this episode:  Using "sales" as a powerful tool in your beauty business' success  Learn the 3 things that will limit your sales and how to change it Explore the benefits of high-ticket offers for premium clients   Every successful sales journey starts with self-belief and courage to step out of the comfort zone. Imagine seeing sales not as an intimidating transaction, but as an inspiring conversation with your clients, a way to serve them better? Such a bold shift of perspective is the cornerstone of today's episode.    Join me as I address the three common misconceptions around sales, and how these could be holding you back. If you believe sales are bad, you're missing out on a key opportunity to reach and serve your audience. We also discuss the importance of your mindset, putting your faith above your fear, and articulating the value you bring to your clients with your messaging.   Learn how to maximize your sales by adding value, creating premium offers, and utilizing price anchoring. Tune in to this episode and take the first step towards mastering sales for your beauty business success.   Topics Covered: 01:24 - Black Friday: A ninja strategy 04:50 - What you believe about sales 06:34 - The invitation and the gift 08:39 - The second hurdle for sales 13:34 - Messaging through storytelling 20:07 - Differentiating price and value 21:25 - The case for premium services for high paying clients Key Takeaways:   "Your services are a gift and selling is just a way of the invitation. It's like an invitation to the party. Some people will say no and some people will say yes. And that's nothing to do with you. It's nothing even to do with them. Sometimes it's just timing." - April Meese "The more sales you make, the more people you can help. So you have to believe in yourself, right? We have to believe in ourselves. We have to believe that sales is serving and we are reaching people in a different way." - April Meese "It takes courage to show up and to get no's or feel like you're going to have some rejection. To put something out there and have nobody comment. To put something out there and have nobody respond. To have a promotion and have nobody buy. It's a hit on the ego, right? You're going to feel a certain way and that takes courage. That means you have to come out of your comfort zone." - April Meese "Storytelling is about marketing and messaging and understanding what messaging is going to align with your audience. It's going to speak to their pain, present a solution, that is going to inspire them, that is going to motivate them, and that is going to bring them to action." - April Meese  

What you will learn from this episode: Learn about the importance of apprenticeship and mentoring for career advancement. Discover why feedback, adaptation, and flexibility are essential for business expansion. Understanding the value of developing a solid team in a supportive atmosphere.   In the world of permanent makeup, Amber Guthery stands out as a shining example of an artist who turned her passion into a thriving business. Her journey from being a talented artist to a successful entrepreneur is a testament to her determination and ability to adapt. She navigated the challenges of building a business, established her brand, and created a supportive team. Her story is a source of inspiration for anyone looking to grow in the competitive beauty industry.   In this podcast, we will explore the unique path that Amber followed, the challenges she faced, and the lessons she learned along the way.   Topics Covered: 01:57 - Introduction of Amber Guthery's  03:52 - From apprenticeship to entrepreneurship 06:30 - The importance of mentorship 11:24 - Developing team 12:57 - Challenges of being a business owner (payroll, admin, etc.) 16:45 - Creating a personal brand and not being in the shadows 19:19 - Losing clients to your apprentice if they leave your business 20:54 - Amber's valuable lessons from spending $30,000 with business coaching 26:00 - Observing employee's strengths and weaknesses 33:25 - Things she wished she had known earlier 37:24 - Advice for those who are struggling in the beauty industry 39:40 - Amber's upcoming events   Key Takeaways: "It's really important to be watching and shadowing as much as possible. Seeing all the different cases and all the different scenarios, especially everybody's skin type is so different. There are days where I'm like, oh, I've never seen that before, but I've seen so many different situations at this point that I felt like that really helped me move along much more quickly." -Amber Guthery    "Business coaches are not cheap, nor should they be. Because if I would have learned all of that business stuff on my own, it would have taken me five years." -Amber Guthery    "Don't be afraid to reach out and ask for help because whether it's help with a technique, or even if you just need somebody to talk to. That is super important to have somebody to be able to bounce an idea off, talk out loud, vent to because we all need to vent." -Amber Guthery 

www.aprilmeese.com/elevate23   What you will learn from this episode: Learn about vision and how it affects decision making Discover how to overcome the feeling of being stuck and overwhelmed How fear of judgment can hold us back from taking action   In this podcast episode, April reflects on her upcoming 50th birthday and the importance of taking action in life. She shares the story of Sara Blakely, the founder of Spanx, who embraced failure and took risks. April emphasizes the need to remove limitations and distractions, reframe failure as a learning opportunity, and prioritize what truly drives us. She discusses the importance of prioritizing marketing efforts for a business, focusing on what matters most and where the highest return on investment can be achieved. April also discusses the launch of her podcast and the upcoming relaunch of her program, inviting listeners to join a free workshop.   Topics Covered: 00:01:22 - Reflection on Life and Prioritization 00:02:36 - Fear of Failure and Overcoming Limitations 00:05:09 - Lessons from Sara Blakely 00:10:57 - The importance of prioritizing marketing efforts 00:12:05 - Taking action and making decisions 00:17:25 - Building trust with prospective clients   Key Takeaways: "When people have a vision of where they want to go, they don't know how. They don't know how they're going to get there, but they do believe it's possible. They have a belief in themselves, like an unwavering belief in themselves." - April Meese   "If I'm feeling stuck thinking that I don't have enough options, I need to just get more knowledge and figure it out. And then if I'm feeling overwhelmed, if I'm feeling anxious, I just need to redefine my priorities and come back to that and then make a decision. And either way, with the decisions, you know what they say. You either get the result that you want or you get the lesson." - April Meese

What you will learn from this episode: The evolution of the PMU industry and the introduction of new techniques How scalp micropigmentation can transform your business The importance of safety protocols and training   In our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist, speaker, and educator. Shauna is a pioneer in the makeup and beauty industry, known for her scalp micropigmentation. She's even an Emmy-honored makeup and special effects artist. Talk about an industry OG! During our chat, Shauna takes us on a journey through her 30-year career, sharing how she witnessed the rapid evolution of the PMU industry and introduced groundbreaking techniques. Shauna also emphasizes the importance of safety protocols and the need for comprehensive education in the industry. She spills the beans on her in-depth training program, SMP Essentials, and has some exciting innovations on the horizon of a top-secret project that she can't wait to share with the world. Join us in this conversation with Shauna as she shares her wisdom, experiences, and valuable tips in the exciting world of PMU & SMP beauty.   Topics Covered:    04:15 - Evolution and advancements in the beauty industry over time 06:37 - Hybrid brow technique in permanent makeup 09:08 - Advancements in pigments and needles 10:51 - The evolution of training 13:10 - Changes in pigments and aftercare 21:03 - Safety Protocols 22:32 - Importance of Fundamental Education 25:14 - Nurturing Clients and Referral Networking 31:57 - Shauna's training methods and techniques 33:56 - Bringing Joy through Helping Others Key Takeaways:  "Every art form evolves, and the beauty industry is no exception. "Remember, in beauty, one size doesn't fit all! Understanding color theory and proper techniques for cross-contamination prevention are essential to cater to diverse clients. Also, investing in necessary equipment and education for safety is non-negotiable. – Shauna Magrath  "How do you achieve longevity in the beauty industry? Focus on client satisfaction and referrals. Nurturing clients, monitoring their progress, and making them feel valued is the secret behind a successful career in beauty. Also, building referral networks with hairdressers and barbers can boost your client base.   – Shauna Magrath   "Bringing joy to others, that's my daily goal! Whether it's opening a door for someone or assisting with a flat tire, every act of kindness counts. And in our industry, we have the chance to bring joy daily, through our artistry and care.  – Shauna Magrath  "It makes such an incredible difference to their life and it makes it all worthwhile in the end when you can see somebody completely eliminate all their insecurities and walk out the door feeling like a whole new person." - Shauna Magrath  "I won't stop giving and I won't stop helping and I won't stop enriching the lives of people that I touch every day." - Shauna Magrath     Are you eager to grow your beauty business but feel overwhelmed by all the strategies and systems out there? Check out our FREE 3-day Workshop–Overlooked to Overbooked for a beauty business Waitlist www.aprilmeese.com/clientwaitlist   Beauty Ink Inc - Shauna Magrath's beauty business: Website - https://www.beautyink.ca/ Instagram  https://www.instagram.com/beautyink/   SMP Essentials Training Program - Shauna Magrath's interactive online scalp micropigmentation training program: https://beautyink.teachable.com/p/smpessentailsyourkeytosuccessinscalpmicro-pigmentation

What you will learn from this episode: Learn the key to having strategies and systems in your beauty business Hear about the need for financial planning and investing outside of your business. Gain a better understanding of the importance of self-awareness, effective communication, and the significance of delegating tasks   Our guest, Leann La, a highly experienced permanent makeup artist and beauty boss joins us to discuss the importance of understanding the business side of being an artist and taking risks as an entrepreneur. She is a permanent makeup artist extraordinaire, who has performed over 15,000 procedures and coached over 8,000 artists worldwide.    In this episode, we dive into the key strategies and elements to growing and scaling her successful beauty business. We discussed the risks she took and the lessons learned along the way. You'll hear about the importance of sound financial planning and investing for entrepreneurs. Truly eye-opening!    Plus, Leann La shares her experience with running a business with family members. From the importance of shared visions, mutual respect, and open communication to self-awareness, this episode is packed with valuable wisdom you won't want to miss.    Topics Covered: 00:29 - Introduction to Leann La's background and accomplishments  01:35 - Starting a beauty business with family and finding your passion 07:39 - Transitioning from artist to teacher 09:55 - Focusing on how to improve 10:54 - Lessons Learned from the different aspects of running a business. 14:14 - The challenges of scaling a business, finding balance, and delegating  16:35 - Building a team 17:40 - Seeking feedback to improve  20:02 - The importance of taking risks  28:01 - Facing financial challenges and the importance of money management in the beauty industry. 30:30 - Investing, and long-term financial planning for retirement. 31:44 - Exploration of a beauty business exit strategy  32:38 - The challenges and benefits of working with family members  34:54 - Utilizing individual strengths in a partnership 36:07 - Trust and accountability 40:41 - Aligning goals, being supportive, and staying focused on personal vision. 42:44 - Advice to Younger Self  51:10 - Upcoming projects, online education, and mentorship 52:28 - The value of spending time with loved ones.     Key takeaways:   "Anything great is going to take time. I know sometimes we see things on social media and it looks like everyone did it overnight. But it doesn't happen that fast you have to be patient. And as long as you're passionate about what you do." - Leann La   "You might not jump for joy after you take training, it's going to challenge you. It is natural to have doubts, like, "This is harder than I thought", or "I don't know if I can do this". Just keep going because you don't know how your life can change." - April Meese   "No matter how long you've been in the business, you're going to experience so many ups and downs. I've learned so many different things. As far as teaching. I've learned that as a trainer I need to always also be a student, there's no stopping me when it comes to education and training. Sometimes people get into the industry and they think I'm gonna take my first training and that's all I need. But it isn't that way. I find that a lot of the top leaders in the industry are also the ones who are constantly taking classes, constantly educating themselves, and constantly getting mentorship. And I think that's so important. It's kind of like what you do, April. You're a mentor to so many other permanent makeup artists out there. And what you do is so important because sometimes we learn to be artists and we have no clue how to run a business, right? We have no clue how to market our business, have no clue how to even make sure we're doing things legally. It's so important." - Leann La   "As an entrepreneur, I always want to at least know a little bit about marketing, a little bit about the different operations and business side of things, because when I hire somebody to put them in that position, I want to make sure that it's the right person and that they're doing their job. If you don't know at least the basics of things, you may have no clue if what they're doing is helping your business." - Leann La   "Once you learn to get some of that help whether it be hiring somebody or nowadays you can get a lot of help, just not even having to do like hire a full-time person, right? And hire an assistant for a shorter period, just like a virtual assistant and things like that. I feel like that was important because you can't go at 110% forever. You have to know that at some point you're going to crash if you keep doing that to yourself. So one of the things I learned was just really to delegate certain tasks and continue doing the things that I knew I was good at, like building on my strengths and making sure that I got help for the things that I wasn't as good with." - Leann La   "I know sometimes we like to hear all the good stuff like "You're doing great!". But honestly, I think getting honest feedback, whether it be from your students or I sometimes have my employees sit in on my classes so that they can give me feedback. Because sometimes you're teaching and you don't know what you're missing and people learn differently. People learn visual hands-on like there are so many styles of the way people learn and I wanted to make sure that my class incorporated all those different learning styles. So just really important to mostly get that feedback so that you can improve.- Leann La   "There's going to be moments when you're going to have to show up more than your business partner, or he or she's going to have to take on more than you do. And you have to be okay with that. It's not like, Oh, what is he doing? And what am I doing? You're not keeping tabs on each other. I think it's one of those things where you just do because you care about your business, where it is going, and what I need to do to keep the business strong, rather than what my partner is doing." - Leann La   I do feel very blessed that I was able to get through it because I know a lot of businesses couldn't, but it really woke me up. It made me feel like, gosh, if it happens again, can I sustain it, you know?"- Leann La   Fusion Artistry - Website: fusionartistry.com   FREE 3-Day Workshop~Beauty Business Waitlist  Sign up here www.aprilmeese.com/clientwaitlist    

What you will learn from this episode:   Learn how to express your value and overcome price objections (even in a recession)   Hear about the essential parts of fantastic testimonials and the types/variety of social proof   Discover the most critical type of social media post you need for more clients Ever found yourself trapped in the maze of beauty marketing, only to wonder, "How the heck do I get consistent clients knocking on my door?" No more fretting! Episode 149 is coming to your rescue. We're diving deep into the art of creating a consistent demand - because let's face it, in our world, consistency is everything! In today's episode, April Meese is sharing her insider secrets. We're talking about how to put your value into words that even the most penny-pinching client can't resist, the secret sauce behind those jaw-dropping testimonials, and more. Whether you're a permanent makeup artist, lash artist, skincare specialist, or beauty aficionado, Episode 149 is your passport to crafting a captivating brand and fostering demand that shines. Tune in, as we embark on a journey where beauty meets business brilliance!  Topics Covered:   1:22 - How to be relevant to your prospective client   3:09 - The most important aspect of business   3:30 - Why your work doesn't equal your worth   5:34 - What to do constantly and consistently in marketing    4:42 - What does your prospective client perceive about you?   9:15 - Overcoming price objections   9:34 - The number one thing to increase demand for your services 12:11 - Addressing a deeper fear or objection with your marketing   14:31 - The essential parts of fantastic social proof    16:02 -  Understanding the difference between a website and a funnel   17:45 - The must-have words for every testimonial   19:02 - A “gem” tip for every beauty professional   21:54 - How to get more testimonials   24:32 - #3 way to create consistent demand for your services   25:13 - Misconception about marketing   27:35 - The key way to ensure you do more video content   28:05 - Increase your content creation with AI Key Takeaways:   "Being relevant means to be able to articulate your value and to articulate your value in not that you are just a nice to have beauty service. They're not coming to you for lashes or brows or whatever the service is, they're coming to you, as I always say, for more time-freedom, they're coming to you for really a lot more confidence." - April Meese "Your worth is not tied to your work, right? Your work does not equal your worth, but your worth, and how you value yourself will be reflected in your business and your life and all of the things. Like it's  So cliche but so true like how you let people treat you, what you charge for your prices, or what you believe that you can get...that is all reflected in your business." - April Meese "People need reminders and new people are coming into your atmosphere. New people are finding out about your business. New people might be finding you on social media or new people might be looking for a solution. And so because of that, we wanna make sure that we are continually expressing right, constantly and consistently expressing how we solve the problem and meeting the client where they are at."- April Meese "You need a variety of social proof, not just before and after. You need social proof of other people talking about how you solve their problems. That's the best social proof." - April Meese   "People value other people's opinions and they value  when people express those opinions." - April Meese   "One of the ways to get more social proof is to get it on the spot. Don't procrastinate. As they say, the delay is the death of the sale, but the delay can also be the death of your testimonial. So get it right then, but also give them a framework, help them do it." - April Meese "One of the things I tell my students is, I say to announce when you are going live. When you announce it, you are committed to it. It keeps you accountable." - April Meese

What you will learn from this episode:   Hear about how to juggle a variety of aspects and multiple businesses as a beauty entrepreneur.   Discover the resilience needed for scaling a business and building a team.   Gain valuable insights for hiring and managing employees specifically for the beauty business.  Beauty business success stories often begin with unexpected twists of fate. In Episode 148, you'll hear Michelle Sy from Mish Esthetics unconventional beginning.  She then takes us through the journey of managing business growth, maximizing employees' productivity, and the qualities to look for in a team member. From hiring strategies to marketing secrets and emotions in entrepreneurship, Michelle's insights are bound to resonate with beauty entrepreneurs at all levels.   This episode is a true tale of unwavering determination and triumph, where Michelle Sy, the visionary force behind Mish Esthetics, carved her path to greatness. Michelle's journey is a testament to the power of perseverance and she shares her roadmap for growth. Topics Covered:   01:08 - Introduction of Michelle Sy  03:20 - Her unusual beginning  06:25 - The beauty business journey  10:00 - Managing growth 12:00 - Maximizing employees' productivity 13:55 - Set expectations before hiring 15:39 - Look for this most important quality of a team member 17:34 - Letting go of employees 20:53 - Normalizing emotions l 24:35 - Marketing secrets  36:17 - Her upcoming events 40:24 - What brings her joy 45:26- How to get in touch with Michelle Key Takeaways:   "When you hire an employee and they work for you, they've done their work. They've made your salon money. They've gained clients for you. You didn't lose money hiring them. And if they do decide to leave, you have to think about all the good work that they've done to make your company grow." - Michelle Sy "Normalize the journey is a journey and that it is a struggle and it's not all roses and that I think it helps for anybody else that is maybe not at the same level of success, but then comparing themselves to say what's wrong with me? And it's not that anything's wrong with you. It's just that there's times where it's going to feel overwhelming and there's times where it's going to feel like, I don't know if I signed up for this, or I don't know if I still want this. There's going to be moments of all the emotions, and it's normal." - April Meese "I always tell my team to have their clients mention their name. They have to mention your name on the review. So anybody looking at the review will always see your name and when they book online, if they remember your name, they're going to choose you." - Michelle Sy  

What you will learn from this episode:   Discover the mindset to overcome obstacles and push you towards your goals Understand imposter syndrome and how to recover from it when it arises. Learn how to stand out from your competition and the biggest lesson for faster success. Join us as we talk with Tamia Haynes and delve into her wisdom, uncover her secrets to success, and learn from her invaluable insights as a leading beauty business owner. Hear about Tamia's journey from being a payroll manager for Hyundai's corporate office to a revered permanent makeup artist. Her courage to pursue her passion and transition at age 43 into this dynamic industry exemplifies the power of following one's heart. She sheds light on the importance of research when selecting mentors and trainers, emphasizing the significance of a good fit in this personalized profession. She candidly shares her experiences and challenges, including overcoming imposter syndrome—a common hurdle in any creative pursuit. Prepare to be inspired by invaluable insights as Tamia Haynes takes us on a fascinating exploration of her life, career, and the business of permanent makeup.  Topics Covered:   01:02 - Tamia Haynes introduction   3:00 - Her career before transitioning into the beauty industry   7: 24 - Things she should've known when starting her business   8:22 - Dealing with impostor syndrome   12:17 -What to do when you have a bad days   13:56 - Overcoming struggles   14:28 - Invest for success   17:30 - The biggest lesson when starting your business   18:50 - How to stand out from your competition    22:00 - The wedding vs marriage analogy    27:08 - Changing the Regulation in PMU   28:31 - Biggest lessons she learned from her struggles   31:50 - Tamia's upcoming events   36:53 - What brings her joy Key Takeaways: "You have to be able to talk to yourself through the bad times. And you gotta know that it's okay. To feel a certain way. It doesn't mean that you're losing because you're in tears that day or you're having a struggle. Your struggle is gonna make who you are later because you push through those struggles. Nothing worth having comes easy. The more you work for it, the more you'll see success." - Tamia Haynes "You might be able to learn a couple of things, but you should please stick with brows, then move the lips. You have to give yourself grace and give yourself time because that way, you won't be mediocre. You'll be good, very, very good at one thing and then get very, very good at another. And just let your work speak for itself." - Tamia Haynes "Once you find where you fit in and you don't stop looking at what other people are doing, you could be inspired. But at the same time, you got to know that you have your own style and you're always doing things and that is okay. It's not one way or the highway and you will attract what you are in the industry."- Tamia Haynes  

What you will learn from this episode:   Discover how to create powerful Headlines and Hooks to capture your ideal audience's attention.   Hear what emotional triggers such as curiosity will pique interest and better engagement from your headlines.   Know the core components of developing compelling offers that get more booked appointments and client sales. Have you heard these marketing myths strategies?  Myth #1: Website headlines don't really matter, it's all about the content.  Myth #2: Hooks are just “clickbait” and shouldn't be used. Myth #3: Beauty businesses don't need strong headlines and hooks, their service/products speak for themselves.  Now, let me share the truth with you.  But before I do, let me ask you this: Have you ever read a headline and thought to yourself, “I have to know more about this?” Yes, and the same is true with reading a terrible headline and then you don't bother to read anymore. This is why the ability to craft compelling headlines and hooks is a skill not to be underestimated, especially as a beauty business owner. Your headline acts as the initial handshake, introducing your brand and offer to your potential customers. More than a mere part, it can single-handedly determine the success or failure of your marketing content, material, & campaigns. Moreover, the hook reels the audience in, providing a direct route to their hearts and minds where decision-making happens. In this episode, I give you specific examples for creating a well-structured headline and hook to grab attention and motivate your audience towards taking the desired actions - be it to click, buy, or simply read along.   Topics Covered: 00:01:05 - Importance of Headline and Hooks, 00:03:41 - Specific Effective Headlines, 00:08:45 - One of the Best Headline Emotions, 00:12:25 - Other Top Elements in Headlines, 00:15:24 - How to Create Effective Headlines & Hooks, 00:19:46 - April's Favorite & Engaging Examples, 00:22:40 - The Most Critical Elements in Marketing, 00:25:02 - Understanding the Core Components of an Offer, 00:27:27 - Final words, Key Takeaways:   “The headline and hook of your marketing is what keeps people reading and engaged. Without it, all your efforts are wasted.”  - April Meese   “Your headline is the first impression you make on your audience. Make sure it's compelling and curiosity-inducing to keep them interested.” - April Meese   “Two things that most people want in terms of marketing is to avoid pain and find pleasure. Both are leading to your beauty services, but they're going to attract people in different ways.” -  April Meese  

What you will learn from this episode: Discover the transformative power of video collaborations for increasing the visibility of your beauty business. Hear about leveraging your connections for future promotional opportunities and sales. Understand how to position yourself as an industry expert with successful video collaborations. Getting more quality clients is the goal of every beauty business, right?  Absolutely, and that starts with brand awareness and exposure. One of the simplest ways to expand your brand's visibility and recognition is through video collaborations. Not to mention, by tapping into another professional's audience, you're also creating an opportunity for cross-promotion and more sales. This strategy increases your potential audience base while ensuring that your content specifically targets those who are likely to be interested. So brilliant! Additionally, repurposing video content from the collaborations can extend the timeline and reach of this increased exposure. April shares in this episode how repurposing content from collaborations can continually bring new awareness and engagement long after the initial broadcast. Furthermore, she emphasized the ripple effect that video collaborations often have, citing the Law of Reciprocity, and the enhanced brand trust as a bonus of these partnerships. Topics Covered: 00:01:09 - Introduction to Video Collaborations, 00:03:03 - Finding the Right Collaborators, 00:07:00 - The Secret Benefits of These Partnerships, 00:09:44 - How to Maximize Your Brand Visibility with these Collaborations, 00:14:00 - The Powerful Law of Reciprocity and how it Helps You, 00:16:42 - Knowing The Right Way to Build Business Relationships, 00:19:00 - Additional Benefits You Haven't Thought About, 00:22:45 - Your First Step to Start Video Collaborations,  Key Takeaways:   “Collaborations are not only good for the soul, but they can also boost your beauty business and attract more clients. When you put video and collaborations together, the results can be powerful.”  - April Meese   "You wanna make sure that the person that you're collaborating with is a good fit for your brand  and it's somebody that you would actually want to talk to and collaborate with. That's really important. And because that's a reflection of you. Who you bring on. Your platform and who you bring on to interview. Is a reflection of your business as well. So you wanna make sure if there is an alignment with that and your values." - April Meese "I love video collaborations because I like to learn from people and I like to hear their perspective. And sometimes they say something that, like the journey is hard, which we all know, right? It's challenging and you gotta keep going. But they say it in a way where I'm like, Ooh, yeah, that's really good. Like it just feeds my soul. So when I'm interviewing people, a lot of times, of course I learn something, but I also like to enjoy the conversation." - April Meese "Don't just collaborate with somebody because you think they have a large following. Because I can't tell you how many times I have collaborated with someone or interviewed someone that has maybe 75,000, a hundred thousand followers, and they have very low engagement. I'm not saying that those followers are bought. They could have been, maybe those followers just aren't engaged anymore. And so, I'd rather have somebody that even has a small audience that has a very engaged audience." - April Meese

What you will learn from this episode: The three pillars of trust and key elements for your brand messaging  The importance of repeating your core content and expressing your value uniquely Essential topics that resonate with your audience and inspire engagement Deep-dive into buyer psychology and decision-making process Powerful messaging to show empathy and tackling objections   Captivating video content has emerged as a powerful method to engage audiences and drive client appointments and business growth. By understanding your audience, you can use compelling topics and storytelling to create videos that attract and help retain clients. Remember, the messaging is key. It's not just about knowing your value, but expressing it in a way that resonates with your audience.    Unleash the Power of Video Messaging: Join me, April Meese, as I guide beauty professionals on a transformative journey to attract more clients through video content messaging, igniting the three pillars of trust and building client connection for more sales.. So tune in, learn, and get ready to take your beauty business to the next level!   Topics Covered: [00:00:56] - The Rising Influence of Video Content [00:04:14] - Building Trust Through Messaging [00:08:58] - The Power of Repetition and Core Content [00:10:54] - What Topics to Talk About & Expressing Value [00:13:00] - Special Messaging Examples & Case Studies [00:15:46] - Defining Your Brand Message [00:16:41] - Understanding Buyer Psychology [00:17:23] - Benefits of Going Live [00:18:48] - Call to Action: Time to Go Live!   Key Takeaways:   "People buy when trust is high. Trust is three things. One, it's the trust in the service itself. So they believe that the service is the answer to their problem. The second thing is they believe that you are competent, obviously, in the service. And the third is trust in themselves. So for them, it might be that, are they making the right decision?" - April Meese   "When you are doing that many episodes and live videos and so forth, you feel like you've talked about it all, right? But here's the thing. One, new prospective clients are coming across your brand and are just finding out about this solution and are trying to get answers to their problems. And then the other thing is that sometimes you might have said it, but they need to hear it in a new or different way. They need to hear it again." - April Meese "When people are buying, I always say that they go through this process of, Why this? Why this solution? Why you? Why should I come to you, the service provider? Why now? Why should I get this now? And then the last one, that I rarely talk about unless I'm talking to my students is Why not?" - April Meese    "They need to know that you understand them and their problem, and so you have to talk about that more." - April Meese 

What you will learn from this episode: Uncover the pivotal role video marketing plays in getting more clients in your beauty business. Forge strong connections and establish trust with your audience through compelling video content. Delve into the secrets behind authentic and consistent video content that captivates viewers.   Are you looking for effective low-cost ways to reach more prospective clients? Do you want to establish a strong connection with your audience for more client sales?  Look no further! Video marketing is the solution you need. Creating engaging content through video is one of the fastest ways to build trust with potential clients.   And with video, you can convey your brand's personality and values, and authentically showcase your unique services. Plus, through video marketing, you can reach a wider audience to increase your brand's visibility.    As a small beauty business owner, I know the challenges of creating engaging content that connects with your audience. That's why I am excited for the latest episode of Beauty Marketing Simplified, in which I'm sharing my secrets of building two six-figure businesses with a small social media following. Let's explore how video marketing can help you achieve your goal of building your beauty business with more client appointments and sales!   Topics Covered:   00:01:33 - The different ways to get brand Visibility,   00:07:58 - The most important type of content for building trust    00:10:03 - The benefits of live videos.   00:17:12 - The three pillars of authority attraction   00:15:26 - The tips to building trust with video marketing   00:15:53 - Sharing your unique perspective to increase sales.   00:16:06 - Your business growth challenge      Key Takeaways:   "It's not just any type of attraction. It's an authority attraction." - April Meese   "We're not just getting an audience to get an audience, right? We're not just trying to gather followers. This is not a popularity contest at all." - April Meese   "Reach does not equal revenue." - April Meese   "People want to hear about your solution and your unique perspective and that is what influences buyer behavior." - April Meese   "If they don't trust you and they don't see you as being different, as really having a unique solution to their problem, they're just going to price shop." - April Meese   “You have to build connection and trust before you can convert.” - April Meese

What you will learn from this episode: Discover the vital role brand identity plays in the competitive beauty industry. Uncover the secrets to crafting unforgettable experiences for powerful branding. Delve into the various ways to generate more income and expand your brand's reach.   Developing an effective brand identity is essential in the beauty industry, as it helps businesses establish a unique presence in the market and create a memorable impression on their ideal target audience. This includes everything from the company's logo, website design, and colors, to the overall personality and values the brand aims to convey. A well-defined and consistent brand identity not only sets a business apart from its competitors but also fosters customer loyalty and long-lasting relationships.   In the podcast, Anastasia Karina talks about her journey as a brand strategist and the importance of creating and maintaining a compelling and cohesive brand identity. Anastasia emphasizes the need to understand the company's mission and statement before embarking on creating the brand identity. She notes the importance of research in choosing the right colors, typography, and shapes, as these elements can strongly influence the consumers' emotions and perceptions of the company. She discusses the significance of maintaining continuity in your brand messaging and values, as well as how to create impactful brand experiences in your business for more income and impact.   Topics covered:  00:00:09 – Introduction of Beauty Boss Anastasia Karina  00:01:09 – What is Brand Identity?  00:06:08 - The Importance of Brand Identity  00:09:09 - Creating a Unique Brand  00:14:59 - Importance of Consistency  00:15:37 - Luxury Experiences  00:17:04 – Ethics in branding   00:20:39 – Analyzing Your Office Environment  00:29:09 - Importance of Thinking Outside the Box  00:35:00 - Tips for Beginners on Brand Identity  00:37:05 - Tips for Established Brands on Brand Identity  00:33:10 – Important Event Planning Tips  00:43:09 - From Events to Branding  00:44:20 - The Importance of Pursuing Happiness     Key takeaways: “In order to succeed, you need to break through the clutter, grab your ideal customer's attention, and show them that you, your product, your service, yourself can be trusted and you're the one we need.” - Anastasia Karina   “Brand identity is a long-term important mission, an important core for your company to grow. You cannot just do something without research.” - Anastasia Karina   “Create a comfortable area for [clients'] friends. Because we are occupied with a magazine, with a nice candy, with a coffee and we still have a friend around, but at the same time we feel like we're also having a good time. So, this is going to be your selling point.” - Anastasia Karina   "You have to be different. You have to be original and absolutely there's going to be somebody that if you can arrange it for them and you can take that off their plate, like how can you make it an easier yes for your client? How can you make it a no-brainer decision? How can you make your brand stand out from these other brands?" - April Meese

What you will learn from this episode: Explore groundbreaking AI technology apps that are transforming our marketing efforts. Understand the necessity of incorporating ethics in AI development and usage. Leverage AI to create tailored customer experiences that captivate attention. Gain insights into strategic methods for integrating AI throughout your business operations. Embrace the AI advancements to sustain a lead in the market.   Do you want to enhance customer engagement and streamline processes in your beauty business?  If so, I have the solution for you. By incorporating the latest AI technology, you can optimize your marketing and increase efficiency with your systems and operating procedures. Revolutionize your beauty business by leveraging cutting-edge AI technology to save time and increase your bottom line.    Topics Covered :   00:00:09 - Introduction to AI in Beauty Business 00:03:11 - Ethics of AI 00:05:01 - Using Chatbots 00:08:00 - Using AI in Marketing for Client Attraction 00:11:22 - Front-end vs Back-end uses of AI 00:14:50 - AI in Social Media Marketing 00:19:25 - Four Pillars of Social Media Marketing 00:22:00 - Importance of AI Education 00:28:59 - Introduction to AI in Business 00:32:11 - Using AI to Create Entertaining Content 00:35:33 - Conclusion and Future of AI     Key takeaways:   "We want to make sure that we are personalizing it and we want to make sure that it is working for us and helping us get clients, not turning clients off." - April Meese   "Imagine if you had your social media done in an hour. It's craziness. And that's what these tools are allowing us to do."  -April Meese     Benefits of AI in Social Media Marketing AI-powered tools have enormous potential when it comes to enhancing social media marketing efforts. These tools can help create and distribute tailored, engaging content efficiently and effectively. Leveraging AI technology in social media marketing can help businesses save time, improve audience targeting, and produce high-quality content that resonates with their target audience. April Meese advises beauty businesses to utilize AI technology to streamline their social media marketing while maintaining core elements such as inspiring, engaging, and educating their audience. She also urges businesses to explore different AI-powered apps and tools that can automate content creation, such as writing, creating memes, simulating voices, or even generating avatars on behalf of the business.     Using Chatbots AI chatbots are a useful tool for beauty businesses to improve customer interaction and automate responses to clients' inquiries. The chatbots can be programmed to provide informative and personalized replies to prospective and existing customers, which can help increase customer satisfaction rates and foster stronger client relationships. April Meese discusses how beauty industry professionals can benefit from using AI chatbots as a way to save time, create effortless communication, and build trust with customers. Businesses can incorporate chatbots in their customer service process to streamline and enhance the client's journey, providing tailored responses and messaging that cater to individual needs and preferences.

What you will learn from this episode:   Discover Scalp Micropigmentation's role in the beauty industry   Hear how to manage different projects in your business   Learn about how one beauty industry veteran has scalped his business     Steven Greitzer began his career in Scalp Micropigmentation in 2012. He partnered with one of the world's largest brands and opened their first two locations in Miami and Palm Beach, Florida. He has since become one of the world's leading experts in Scalp Micro-Pigmentation, and he also is sought out for his color theory.   His knowledge of machines and needles is so extensive. He's been a speaker at other conventions and also an emcee overseas. Steven was exposed to different skin types and hairline styles which enabled him to be a very versatile artist. He is not only an Award Winning Scalp Micro-Pigmentation Artist, but also a trainer.   In this interview, Steven discusses the current state of the Scalp Micro-Pigmentation Industry and the issues of improper training. He talks about his concerns about poor work being showcased on social media, as well as, a disconnect between veteran artists and newcomers in the industry. Steven emphasizes the responsibility that comes with being a trainer and the importance of taking this business seriously. He dives into understanding your limitations as an artist and the challenges of scaling multiple aspects of the business to create additional revenue streams. Finally, he touches on the impact that Scalp Micropigmentation can have on people's lives, and how it is important to approach the industry with the right ethics and intentions.     Topics Covered:   01:23 - Steven Greitzer's introduction 03:01 - How he started the evolution of machines and needles 06:20 - Common mistakes in the industry 09:55 - The disconnection between veterans and newcomers in the SMP industry 13:54 - How he evolved as a person to manage different business projects  18:05 - His major lesson learned from the past experiences 19:20 - Challenges affecting the marketplace and the SMP industry 22:51 - Steven's advice to somebody that's just starting 28:09 - How he scaled his business 32:19 - His upcoming events 34:24 - What brings him joy   Key takeaways:   "There's been this disconnect between veterans who've been doing this a long time, and then new people who are stepping in thinking like, "Oh, well, we're doing it the new way, and this way it looks better than what you guys are doing." And when you've thought and we're all like, "Well, we tried all that. We've done it, and it doesn't heal the right way. It does learn that there'll be a big wake-up call in your fourth, fifth year, and even before that." And it comes down to really just poor training. You know, there's a lot of bad training out there." - Steven Greitzer     "Since we live in a social media world, the loudest, biggest, brightest voices get heard. And that's what shows in the marketplace. And people just assume like, "Okay, well this person's got a big following and a bunch of comments and people going, looks great, looks great, looks great, looks great." These people know nothing. And of course, it looks great on Instagram. So there's this really strange disconnect that's happening along with evolution." - Steven Greitzer     "Learning how to teach is like cooking. It's easy to make a plate for your wife or your husband whenever, and know that they'll like it. Or for a group of three or four people, you know. But when you start cooking for 30, 40, 50, or a hundred people, You gotta pull the salt. You can't go so spicy. So you gotta curate something digestible, and palatable to the masses. And understand how some people learn by seeing all the different learning types. You gotta learn that. So training is not easy and it's great for financial change. We can get a good amount and it doesn't take too long. But what other people don't realize is, as you start growing, the more students you have, so the questions that come in and the following. You're responsible for these people's future or a good trainer should be. So is something that really should happen. Naturally and organically." - Steven Greitzer     "You have to take this business very, very seriously. You can't have one foot in, one foot out. And a lot of people use this as a side gig, and that's okay. But you have to be in it for the right reasons. You can't do this to chase money. Because it's not always amazing, and when you're chasing the money, you don't have the ethics to start to sway a little bit." - Steven Greitzer     "Practice, never get a big head and think that you're the best. Cuz even if you are, people are coming up ready to take that spot for you. You can't get complacent. Keep pushing your art, keep pushing your heart, and learn how to market." - Steven Greitzer     "Try to find a mentor. If you can find a mentor and really like, put your pride aside. If you really wanna learn, find somebody who's done what you've done, put your pride in your eye and go and learn. I took a complete side step for my career, put everything down, and was like, you know what? If I really want, if I really, really want this to go in this direction, I need to, like I pulled the plug, stopped, humbled myself, went, and just kept my mouth shut for the better part of six or seven months and just absorb and that took me in a whole other direction." - Steven Greitzer

What you will learn from this episode:   Hear about Kim Zen's humble beginnings that gave her determination to succeed.    Learn about how she dealt with the challenges and moments of uncertainty as a beauty entrepreneur.   Discover how to develop more self-assurance and resilience.     Kim Zen is a seasoned beauty professional with over 20 years of experience as a brow artist, PMU artist, trainer, and industry leader. She has traveled the world as an international artist and speaker, judging competitions and sharing her expertise with aspiring artists.   She is also a successful entrepreneur, having founded her own PMU Academy and product line. Her passion for the industry and dedication to helping others succeed make her a valuable asset to the beauty industry as a whole.   Kim's journey began when she started working at a plastic surgeon's office as a receptionist right after high school. She was fascinated by the world of aesthetics and was fortunate enough to be taken under the wing of the doctors, who taught her about wound care, skin, and aesthetics. This experience inspired her to become an esthetician, which opened up many doors for her in the field.   For the last eight years, Kim has focused solely on permanent makeup, and it has been an amazing journey.   In this episode, Kim will share her experience with being a pioneer beauty entrepreneur and the constant struggle to overcome obstacles to grow her business as she scales with new beauty ventures. Despite the difficulties, she continues to persevere and grow as a person, citing her past experiences as the foundation for her present-day confidence in tackling new challenges.     Topics Covered:   00:57 - Kim Zen's introduction 02:36 - The 60 seconds backstory of getting started  04:31 - Becoming a beauty entrepreneur 06:06 - Challenges that molded her into the person she is today 08:17 - Her marketing strategy that drove clients into her beauty business 10:19 - The sign that she is ready to take on new challenges 13:05 - Industry mistakes 16:57 - What does it take to be successful? 19:13 - Kim's advice on how to focus and avoid distraction 21:05 - The struggles in finding good team members 24:20 - Things she wishes she had done at the beginning of her career  26:32 - Top characteristics to be fierce 28:09 - Her upcoming events and socials     Key takeaways:   "I know what I was lacking when I got trained and I wanted to give back. And I've always wanted to help others too, just to have a better experience and because I knew what I was missing. So, when I had the opportunity, I dove in. Because I knew I could make it better." - Kim Zen   "My passion is to really help others, because I know I've been there. I wanted to quit because I didn't have the guidance. And so, I think that's why I'm so passionate about what I do. And I wanted to create a space for other artists like me, that were struggling or that wanted guidance." - Kim Zen   "It really takes a lot of dedication and discipline. Because you're going to have those challenges that want to throw you off the path. So you really have to have a strong why, like, what is your ultimate? Why? Your reason. I think motivation only can't take you so far because that disappears along the way, but you really have to have that real discipline and commitment." - Kim Zen   I think you really have to prioritize, and really write down and have a schedule, set to delegate certain hours for this, because I mean, with life and everything, it's so hard to just get distracted. I have to definitely prioritize and write it out and have it all laid out for the week, or I will completely forget and get distracted." - Kim Zen    "You do need to take your time, which people don't want to do. I always say people hire when they're already past, like you're already in the weeds, so to speak. You're already overwhelmed and you're just like, you want somebody just to take it, like take all of this and make it better and you don't have time to teach them. You don't have time to really set them up for success, which makes it challenging because you didn't slowly hire. You tried to just get somebody in there to be a mind reader and do it all." - April Meese

What you will learn from this episode:   Know the importance of recognizing and normalizing the difficulties that come with owning a business.   Find out why sitting with negative emotions and not trying to push them away is valid.   Learn why building a business when life gets tough requires resilience and how to get through it.   If you're like most entrepreneurs, you have faced personal and professional difficulties while building your business.   I believe that normalizing these challenges can help beauty business owners feel less alone and isolated, which in turn will improve your mental well-being. It is also wise to seek support and resources to overcome challenges and make informed decisions.   Moreover, acknowledging that negative emotions are okay can help you cope with stress, setbacks, and failures in a healthy way.    Here is an episode about building a business when life gets tough. It is indeed challenging, but not impossible. It requires prioritizing your well-being, developing a strong support system, and remaining focused on your goals. With perseverance and determination, you can learn from difficult situations and use them as opportunities for improvement in building a successful business.   Topics Covered:   1:59 - April's backstory 6:05 - Trying to numb the feeling is not the first solution 7:52 - Negative and positive thinking 9:30 - Acknowledging challenges 11:08 - Do this practice 13:59 - A growing business has each level of challenges 14:55 - Forecasting the future   Key takeaways:   "It's not healthy to deny the feelings or try to numb the feelings. Some people will numb it with drugs or alcohol. Some people will numb it with eating. Numb it with shopping, numb it with whatever, like distractions. Instead of just saying this is real. This is part of the experience and I should expect it." - April Meese   "I'm human. I'm gonna feel disappointed, I'm gonna feel sad. And then I'm gonna try to work through it. And so, I know that life is full of changes and all of the cliches, like the lows, help you appreciate the highs." - April Meese   "I could have gone to a negative space where I could have been like, life is never working out for me, things never work out. It should be different. I could do that, right? Or I could just say, this is all part of the experience. No one gets out of this life without some suffering and some challenges, especially when you are growing a business. Because if it was easy, everyone would do it right?" - April Meese   "Walk yourself through those emotions, and feel it and release it and sit with it and do all of the things that you need to do. But also let's just in general, let's just normalize the highs and lows of running a beauty business. It's challenging, even when it's going well. Growing each level has new challenges, right? Life doesn't stay the same." - April Meese   "Life is hard. Business is hard. You can do hard things, you are strong and we're all human. Don't have the thoughts that there's something wrong with you or you need to change in any way. And just know that you are on the right path and give yourself grace and space." - April Meese 

What you will learn from this episode: Learn the benefits of storytelling in your marketing Discover how to deliver your stories in many ways Hear about the things you should be focusing on for more client engagement   In today's episode, we're joined by Ashley Gonzalez of Beautylicious as we dive into the power of using stories in your marketing as a beauty business owner. Whether you're a beauty business owner, a skincare specialist, a microblader, a lash, or a permanent makeup artist, storytelling can be a powerful tool to connect with your audience, build brand loyalty, and ultimately drive sales. We'll share some tips and examples of how you can use stories to differentiate yourself in a crowded market and create a lasting impression on your customers. We will also talk about April's signature Story Funnel Framework to convert viewers into buyers. So, grab your notebook, and let's get started!   Topics covered:   1:08 - The evolution of Instagram 2:05 - Why stories are important 3:10 - Can you tell the same story over and over? 8:50 - Getting clients to know you 10:04 - What people hear when you tell your story  12:44 - The thought reversal story type 14:17 - Letting your audience know about your process 16:13 - The most powerful types of stories 20:30 - Marketing to sophisticated buyers 24:11 - Different styles in the Story Framework Funnel 31:20 - Ways of telling stories without showing your face on camera 38:29 - Walk the clients through your service by storytelling 42:41 - What every story must have  51:09 - Marketing as an introvert   Key takeaways: "People remember when you tell a story. And when you are telling stories, their guard is down. They don't feel like they're being sold to, it's more of "Here's the customer journey", "Here's what you need to know," - April Meese    "Don't get tired of telling people about the transformation that you offer because the specific way that you say it, this one time might be the exact verbiage." - Ashley Gonzalez   "You can get a client solely by word of mouth but that's going to be such a slow growth. If you can get comfortable with telling your story online, it doesn't have to be live, it has so many ways to leverage social media and tell your story and talk about the transformation you received and how you can give that to others. You never know what side of yourself they needed to see before they realize "Oh she's the one that I want to go to" - Ashley Gonzalez   "When you tell your story, not only does it go past the conscious mind goes into the subconscious where people do not want to feel they're being sold to, they're listening they're engaging to your story, but people hear their story in your story. So they relate to it. - April Meese   "If you can find a way to touch people's issues or problems and then package it in a way showing that you have that solution, in a way they didn't realize they had a problem, you will have a forever client." - Ashley Gonzalez   "The stories are the proof. Because anytime you say it, you have to prove that what you say is real. We are in the trust business. Maybe they've been following you for a long time, but for some reason, they're sitting on the fence that's keeping them from buying. There is a story that needs to be told there, to get them off the fence to take action."- April Meese    "When you simplify it, it's doable. You have the clarity of this is what I need to do, you have the confidence to do it, and then you have the plan to get the content done."- April Meese    "You don't need to be a great storyteller. But you need to know the right stories at the right time. You need to know what somebody needs to hear, like what is going to keep them engaged and what is going to motivate them to book or buy. Once you have these core stories, they are your go-to (marketing)."- April Meese 

What you will learn in this episode:   Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your goals faster.   Discover the importance of knowing your marketing "weak spots" and what area to focus on, so that you can scale your beauty business.   Hear April Meese simplifly how to get more clients and reduce any overwhelm when it comes to prospective customer attraction.      Many beauty professionals and business owners share one common struggle. The constant complaint is that so many are overwhelmed with social media and marketing.   They've been taught that if they had great service skills and did good work the clients would just naturally flow in without any marketing needed. When they soon realize that marketing needs to be their MAIN job it leads to feelings of being overextended and burnt out each day.   The truth is, marketing doesn't have to make you feel overwhelmed or exhausted. The true definition of marketing is simply sharing your services (i.e. solution) with your ideal prospective customers looking to solve a problem and giving them the option to buy.   In this episode, we simplify the different marketing stages and client attraction steps, so that you can effectively evaluate what areas are lacking and where to focus your energy.    We'll identify areas of weakness and opportunities for improvement leading to more new clients and other successful outcomes.   Here is an episode to break down the marketing strategy for improving your beauty business.       Topics covered:   02:22 - Reviewing your marketing plan 03:33 - Tips for working quickly 06:35 - Understanding real lead generation 07:27 - Mastering audience attraction 07:57 - Analyzing the growth of your business 9:30 - How can you increase visibility 11:34 - Not all followers are buyers 12:10 - Building trust to convert prospective clients 14:42 - Thinking about what clients need and why 16:57 - Getting personal to serve the client better 19:13 - How to get more client sales 22:02 - Understanding the difference between urgency and scarcity 23:20 - The essential task to increase revenue each quarter 26:21 - Be creative in choosing a referral partner 27:46 - Five (5) critical questions you need to ask to grow        Key takeaways:   "Lead generation is not just about growing a following, it is not about how many followers I have, it is not about vanity numbers. Lead generation is how many people do I have their name and phone number or name and an email, so you could follow up or continue to nurture the relationship." - April Meese   "People need multiple touches with you and your brand. They need multiple times to hear about you, to see that you know what you are talking about, to build trust with you, and to build connections with you. To know the answer why they should come to you." - April Meese   "What is your unique selling point? What do you do better than anyone else? Different is better than better. If you do not know how you can uniquely solve their problem, or why they should choose you over the competitor, they would not know. And not only do you need to know, but you also need to talk about it." - April Meese   "Attract Beauty Clients in Less time with AI!" Masterclass Click the link to save a seat for the FREE Masterclass : www.aprilmeese.com/ai 

What you will learn from this episode: Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business. Overcoming misconceptions and complications with a service in a newer industry like scalp micropigmentation. Take away valuable insights into how he reframes negative situations and pushes forward for continual next-level growth.   Welcome to a new episode of our Beauty Marketing Simplified podcast, where we delve into the topic of reframing failure and developing a success mindset with scalp-micropigmentation artist and beauty business owner, Taylor Perry.    For many people, failure is often seen as a negative experience that they want to avoid at all costs. However, changing our perspective on handling different challenges and how we think about failure can lead to real exponential growth. In this episode, Taylor Perry discusses his journey with breaking into a new industry, the common misconceptions, and his experience with building a 7 figure business. He talks about the practical strategies for cultivating a successful mindset to navigate the ups and downs of a business. He shares how he has learned to embrace criticism and adopted the mindset shift of believing "everything is working for me" to scale his business to new levels. So, whether you're facing problems in your personal or professional life, this episode will provide you with valuable insights for coping with setbacks, reframing failure, and turning difficult situations around.      Topics covered:   01:13 - Taylor Perry's introduction 02:30 - How he began his professional career 08:22 - Overcoming misconception in Scalp Micropigmentation 14:33- Common complications 17:21 - His choice of tools 20:28 - Knowing how to respect ethnic diversity requests 21:25 - A painful lesson learned 26:30 - Leading with never-been-done-before breakthroughs 28:06 - The changes he wants to see in the industry 31:21 - Advice for his younger self 32:13 - His thoughts about his failures 33:24 - Challenges of growing a brand versus growing a team 37:55 - If you are just starting your business 44:04 - Taylor's upcoming events, announcements, and where to find him   Key takeaways:   "People bashing me, people hating on me, other artists that were here before me, that would really hurt me. Because I wished good for everybody. But, I slowly learned "No it's because I'm successful. If you guys are not doing that, then I'm not making enough noise". So, ultimately learning that was actually a good sign that I am being successful and I'm getting up the ladder." - Taylor Perry   "Understand the cultural differences. You have a "brow daddy" style brow that is saturated, very dark hard lines, and then you have people who like softer natural-looking stuff and always talk trash about that style. But it's just a cultural difference. And there are so many people who love that style and don't like the other lighter style." - Taylor Perry   "The more I market to people who have no clue this even exists, the better for all of us. Somebody needs to do this. It doesn't matter who does them, as long as somebody does them, it's gonna make people aware of what I provide. The more people who market, the more people who (we) make aware that we exist, the better for all of us." - Taylor Perry 

What you will learn from this episode: Discover the secret to a long-lasting business partnership Know how to handle personality differences and how to use them as an asset in growing your business Tips for finding your perfect business partner that aligns with your work ethic, vision, and goal.   In this episode, we'll be exploring the power of partnerships in your beauty business. We'll also be discussing the benefits and potential pitfalls of each. As an entrepreneur, you might be tempted to go it alone, but there are countless benefits to collaborating with others. From tapping into new markets to sharing resources and expertise, partnerships can take your business to the next level. We'll be hearing from some experts in the field, Maddy Jean and Takia, who have successfully navigated a beauty business partnership. They will be sharing their insights and strategies for success.   We will also hear about their journey in teaching and product creation to expand their business. Oftentimes, it takes a team effort to bring an idea to life and to make it prosperous.    Topics covered: 01:15 - Introduction of beauty bosses Maddy Jean and Takia 5:38 - The power of belief 9:38 - How the partnership began 15:47 - How to assign roles in partnership 21:30 - Tips that led them to an early success 26:09 - Discovery of their signature service and product 30:44 - How they posted challenging content and avoid being flagged on social media 32:15- Handle each other's differences 35:55 - Advice from Tikkia 38:38 - What Maddy wishes she knew sooner 46:52 - Upcoming projects 49:34 - What brings them joy     Key takeaways:   "In a partnership, it is a good idea to find each other's strength and play its role. And sometimes we cross paths like if the other is overwhelmed we can jump and say "Hey what do you need me to help with? How can I assist you?" and vice versa. And that's how we stay focused, and we stay aligned and we stay on the same page. You don't have to know everything but at least you got to know how, in case of absence we have an idea what to do." - Takia   "Our vision is always aligned. Even if we have different visions, we will talk about it. In that way, we stay aligned because we need each other's full force." - Maddy Jean   "I wasn't scared of what people thought of me. I was putting my work out there even though it was not what I thought was great. And I knew in order for me to make money I had to put my face out there, I had to get out there." - Maddy Jean   "So many of us when we're taking our new journey and we try new things in life and the fear that sets in. If you can accept the fact that fear is okay to have but be able to overcome it, you can do anything." - Takia

What you will learn from this episode: Discover the importance of community support when growing a beauty business Hear about how collaborations can propel your business further, faster Discover strategies for overcoming your anxiety and concentrating solely on your objective     In this episode, we have the pleasure of speaking with beauty boss Mo Hamil about the crucial role of community support and collaboration when growing a successful beauty business.    In the beauty industry, it's not just about selling products or services, but about fostering relationships with your customers, other businesses, and influencers. Collaborating with other entrepreneurs and industry professionals can bring a wealth of benefits, including increased exposure, access to new customers, and valuable insights and expertise. Additionally, community support can be a significant source of inspiration, motivation, and encouragement, especially during challenging times.    Mo's story is one of resilience, determination, inspiration, and the power of the human spirit. She overcame tremendous obstacles to rebuild her beauty business after a natural disaster and launched a completely new beauty business venture, LashBash. Mo's journey is a reminder that even when things seem impossible, there is always a way forward.    We'll hear about Mrs. Hamil's experiences, and the lessons she's learned along the way. So, let's jump in, as we delve into the importance of community and collaboration in the beauty business world.     Topics Covered:   01:10 - Introduction of Beauty Boss Mo Hamil 04:24 - Mo's reluctance to begin new projects 6:10 - The significance of support 7:10 - What LashBash is all about 8:20 - Collabs to expand 12:50 - Upcoming events 15:26 - Challenges on the beauty business journey 18:00 - Being seen to boost your integrity 20:40 - What to do when you feel stuck 24:43 - Social media changes and advice 28:15 - The right connections to grow your business     Key takeaways:   "It takes you to the next level when you have those like-minded people with you. We get stuck in one room, we had nobody to communicate with, nobody to troubleshoot business with, to troubleshoot retention, nothing like that. So, you kinda feel stuck for a while because you don't have this relationship with those outside influences to be like "Dude it's okay.", "You got this!", "Try this." - Mo Hamil     "So many beauty businesses, like they have the skills, they have the customer service, they know it, but they're just afraid of showing up and you can't be the best kept secret. People need to see you to trust you to connect with you. It has to be your point of view, your perspective, your education." - April Meese     "Don't be afraid to put yourself out there. Reach out. With that simple message of "Hey girl! I've seen you and you're killing it! or "Hey! Welcome to the journey!". We should be all lifting each other up. They're just people. They're just like you and I. So the only way to get further is to put yourself out there." - Mo Hamil

What you will learn from this episode:   Uncover the truth of how "going viral" affects your business  Discover social media content that gets attention Hear about the difficult challenges of growing and scaling a beauty business.   In this episode, we'll be discussing the phenomenon of a beauty business "going viral" on social media, what that means, and how it really affects your business.     With the rise of social media platforms like Instagram, Facebook, and TikTok, beauty businesses have the potential to reach a wider audience than ever before. But what does it take to create content that resonates with viewers and inspires them to book appointments with your business?   Our special guest beauty business owner, Lisa Doll, will share her experiences of creating compelling content to build a strong online presence and how to leverage that momentum to attract more clients.   We'll also be diving into the hard lessons she learned when growing a successful beauty business.       Topics covered:   01:09 - Introduction of Beauty Boss Lisa Doll 02:30 - Lisa's journey to permanent makeup 05:09 - Her first viral video on social media 6:00 - The awareness needed to get customers 9:50 - The stages of your business determine the goal 10:31 - The story of her second video that got a lot of views 17:52 - Tips from Lisa Doll on getting attention 21:05 - Lesson learned from the past disappointments 30:10 - Unseen impact of a business name 32:25 - Managing a team 41:42 - Setting boundaries for your employees 45:35 - Being comfortable with disappointments     Key takeaways:   "So many people don't make themselves known (on social media). (it might seem like prospective clients) don't like, they don't engage. But they're actually very engaged [They're aware of your posts]. Whether they liked it or not, or made any comments or sent any hearts, it doesn't matter. They saw it, they enjoyed it. Now we have something to talk about and connect over to kinda further build that relationship." - Lisa Doll   "My goals are very inflated. I'm very ambitious. So my goals even years ago were to get on stage, speak, industry leader, etc. So, me going viral, me getting lots of views, and me having a certain amount of followers may not give me so much extra money on hand, but it does impress "gatekeepers". Who then establishes my value based on those metrics that then give other opportunities, which then allow me to maybe expand my income or awareness." - Lisa Doll   "People want to find things to connect with you. They need to feel that they have a common ground with you or something in common. So that they can begin to like and trust you and start to see you as somebody that can work on them and feel like you have that connection." - April Meese   "People want to come up with great names that are clever but the audience doesn't know what it is. And if they don't know what you clearly do for them and how it benefits, they're gonna walk right past you." - April Meese

What you will learn from this episode: Hear about how specializing creates a standout beauty business Learn how to resist distractions and the "shiny object syndrome" Evaluate when it is time to take on a new project for the next level of growth   As you know, having a standout beauty business requires more effort than simply opening up a shop. To ensure your services stand out in the beauty industry, you'll need to simplify, focus, and master certain aspects of the business.    Simplifying your beauty business starts with removing distractions and focusing on your core specialty service. By doing this, you can focus on what you do best and put more energy into providing a better experience for your customers. You become the go-to expert in that field and this will help you stand out from the competition to build a loyal customer base.    Focus is key to being the best and becoming a leader in your industry. It can be challenging to resist distractions. Here is an episode on how you can Increase your sales by being the specialist with Jena Cash, founder of the first eco-friendly lash brand.     Topics Covered: 01:20 - Introduction of Beauty Boss Jena Cash 5:46- Maximizing time during the slow season 07:17 - April's turning point in owning a business 8:49 - Jena's biggest struggles when starting her business 11:07 - The importance of mastering the foundation 13:39 - Selling reputation versus selling just a service 16:38 - Jena's specialty  20:45 - One of the main traits of successful people 23:30 - Managing employees 27:03 - Resisting distractions of "shiny object syndrome" 34:01 - Know when is it time for the next level of growth for your business 41:25 - The easiest lightest path to success is to simplify things 45:50 - Final words of wisdom from Jena   Key Takeaways: "I prefer to sell my reputation because if you're able to build a foundation you can sell your reputation. Other people will build your business for you and I think that's the biggest secret that was never thought of." - Jena Cash   "What do people want? What do people like? What do I keep hearing that they like? So often that we don't ask enough questions because lots of beauty professionals are asking "What do I need to do? What do I need to say?" Instead of focusing on the client, what they want and what they are saying." - April Meese   "Stop adding things to your plate if it doesn't benefit you in the end. Offer one (service). And then guess what happens? You're known for this, you're the IT girl that offers this particular thing, and everybody knows about you." - Jena Cash   "Another benefit of being a specialist or being known for something is you're able to charge more because you're the best. You're known for that, so you can charge more for that." - Jena Cash

What you will learn from this episode: Discover different ways of how to raise profits by increasing client retention Hear how the overall customer journey and their experience can affect your client's lifetime value Find out different ways to enhance your services without improving your skills.     Client retention is essential for the success of any beauty business. It is far more cost-effective to retain customers than to acquire new ones. The key to client retention is providing an amazing service experience.    Creating a great customer experience is essential to keeping customers coming back. This experience should start from the very first interaction and continue throughout the customer journey. This means providing a personalized and engaging experience that resonates with the customer.   It is also important to build a relationship with the customer for the overall lifetime value.    In this episode, let us give them the best customer experience and surely they will come back to us, with a friend!       Topics Covered:   1:42 - Financial statistics on how retention rates affect income 3:41 - How customer journey affects your beauty business 5:54 - Being aware of customer's concerns 7:40 - My favorite tip to help your clients 8:56 - The best first impression 12:50 - Engaging the sense 16:12 - What is your business atmosphere like 17:37 - Setting clear expectations with your client 20:33 - My personal story with a beauty experience 22:44 - How little extra goes a long way 27:27 - Personal notes to your client     Key takeaways:     "One of the great things to really foster a bond is to help people feel seen, heard, and known." - April Meese   "The little things make the difference between good or great, and overall your experience how they feel when they're leaving." - April Meese   "Listening to the client and taking personal notes on what they say to you makes them feel known." - April Meese   "Make sure they are scheduled. And when you are calling them and reminding them of their appointment we have to be proactive in our business. This is our business. Don't expect the client to always remember, don't expect them to do the work. We want to make sure we're taking care of them and because an existing client there's a little special for them." - April Meese   "When you think about the overall customer experience, think about educating your client, think about the environment, think about everything that is around them, making it easy, and do follow-ups. Think about your customer journey before marketing, but also your overall customer experience when they are with you." - April Meese

What you will learn from this episode: Hear Carla Ricciardone's experience-based wisdom of building a beauty business from the beginning to a million dollar business.  Discover the mindset and the focus that is required to grow into a recognized industry leader. How to access your best use of time, and speak up for yourself. Growing a business is not an easy job. There are plenty of obstacles, heartbreaks, and confusions, and even questioning yourself if you can even reach that goal. This special episode of our show provides invaluable insight for those who are on their journey of building a beauty business. From the wisdom of Carla Ricciardone, based on her life experiences, you will learn how to gain confidence and credibility.   You will also hear about the focused mindset required and how it can be applied to your business. Here's an episode about what it is like to grow your business with Carla Ricciardone, owner of Sculpted Studios.        Topics Covered: 1:14 - Carla Ricciardone's list of accomplishments 3:30 - Diving into the fundamentals of skills 7:00 - How Carla first started permanent make up 13:14 - Advanced training and the mindset to grow 15:43- Focusing your energy on one niche 17:43 - Looking at your overhead and financial numbers 20:18 - Staying authentic and honest in your marketing 26:35 - Be inquisitive and learn the deeper why 30:14 - Understanding the tools available 32:45- Make sure to get an experienced educator 34:24 - Her biggest teaching moment 40:03 - Failure is inevitable 41:20 - Know where your business is going to plan your exit strategy 43:00 - What's coming up for Carla 48:10 - How "A rising tide raises all ships" applied to her business 52:37 - Let's hear some good advice from Carla Key takeaways: "There is education out there and much more accessible than it used to be, so get that education and never think you're above it. It's not that it's beneath you, but it gives you a better chance." - Carla Ricciardone "The strength comes from believing in your craft and believing in your skill set. You've got to take that training and that class to get you to the point where you feel like you can really dig in and learn a little bit for yourself. Learning is still a thing, so is research." - Carla Ricciardone   "Failure is inevitable, but you can find some beauty in there too and take advantage of that. Know that no one's business journey is perfect." - Carla Ricciardone

What you will learn from this episode: Discover the 3 key questions in choosing the program, mentor, or coach Learn how to get clarity for what will give you the best results Hear about the secret of how you can achieve your goal faster with less stress, less time, and less money   If there's a faster way to success, who wouldn't want it?    When it comes to taking a big step in your professional or personal life, finding the right program, coach, or mentor can be intimidating. It's hard to know who to trust, and you want to be sure that you're investing your time and money wisely.    Fortunately, there are a few key tips to help you identify the right program, coach, or mentor to help you reach your goals.    Choosing the right program, coach, or mentor is an important step to take when you're looking to make a change.    This episode will help you find the perfect coach or program for you so you can make the changes you've been dreaming of in your beauty business and life.     Topics Covered:   1:12 - The secret to success 2:40 - Misconception of success 3:20 - Understanding what you are looking for in a coach or program 6:57 - What helps you make a decision 9:17 - How does your lifestyle play a part in choosing a mentor? 14:37 - Do you know who you are learning from & getting advice from? 15:45 - Here's my hard lesson learned 22:00 - How to avoid mistakes/disasters 24:34 - Elevate Your Beauty Business     Key Takeaways: "The most successful people get support from other like-minded business people that have been through it before them. We all have blind spots. Nobody has it all figured out." - April Meese   "It is important to have a game plan, it is important to have support especially when you are facing things which you have never faced before." - April Meese   "Knowledge is something you can get from a book or when somebody verbally teaches you. Knowing is when you actually experience it." - April Meese   Special Links: www.aprilmeese.com/reviews

What you will learn from this episode: Learn the areas of disappointment in running a beauty business Discover how to handle difficult situations The duality mindset for success   As beauty business owners things can feel out of our control, but we can only control how we respond to circumstances. Having healthy thoughts is required to keep going to reach your goals.  But how to do that is often unknown. To start with, it is helpful to believe that everyone is doing their best and has good intentions.  Then, you can have compassion for yourself and others.  But take responsibility for your future self!!     Here is an episode for you in Dealing with Disappointment & Frustration.   Topics Covered:   1:40 – Business circumstances that lead to disappointment 3:11 -  When other people let you down 4:50 - Self Disappointment challenges 7:17 - Stacking the thoughts and feelings of the letdown 9:30 – Two stories of the mindset of a bad situation 11:44 – “You cannot be sensitive and successful” - T.D. Jakes 17:36 – People love to advocate for their limitations 19:17 – Announcement of upcoming program 20:07 – Join our Free Workshop "Fully Booked Beauty Business" www.aprilmeese.com/booked   Key Takeaways: "Do not advocate for your limitations, do not argue for your circumstances and what they might be, look for ways that you can work around it, look for ways that you can have more empowering thoughts and feelings."  - April Meese   "Business can be hard and it can be challenging, but the duality is it's also worth it, it is worth the effort." - April Meese   "Disappointment is real, and those feelings are valid and normal. You're going to feel all the feelings, and have all the thoughts. But then you have to say to yourself. What thoughts are going to help me more? I can't keep having these negative thoughts." - April Meese 

What you will learn: What to do when things don't go as planned Ways to get motivated and boost your confidence Discover a better thought process for reaching your goals   As the new year rolls around, it's time to set big goals for your beauty business. Many make new year's resolutions and break them in the same month, but having the right mindset is the first step in achieving success in any endeavor.  As you know, to reach your goals for your beauty business in 2023, it's essential to have an optimistic outlook and maintain a proactive attitude.   However, it's common to get stuck in self-doubt, indecision, overthinking, fear, and other self-sabotaging thoughts. It is crucial to stay focused on your desired objectives and have the plan to help you achieve them. Dedication and consistent effort will bring about many opportunities for new levels of growth in your business, along with having the right mindset for success!   This episode allows you to manage your beliefs and actions in the coming year!   Topics covered:   4:44 - The truth of building a business 08:52- The essential thing to know about a PLAN 15:05 - Managing the "What if" thoughts 18:40 - Acknowledging what went right in 2022 19:35- Losses and lessons from the past year 22:34 - The critical question you must ask yourself to make space for new actions 24:20 - These stories or repetitive thoughts are holding you back 27:27 - How to get into action for more extraordinary results 34:58 - Repeat these phrases every day 37:40 - Create the strategy   Key Takeaways:   "Ironically, we waste time trying to figure out what the right thing is, and we really are never going to absolutely know what the right thing is until you just do it." - April Meese   "Failure is part of a deal, anybody that is successful has had lots of failures, and they learned to manage failures." - April Meese   "People show up in a different way when they are invested more. If a client is paying more, they're gonna show up differently, and they're really going to take care of their lashes or their brows or the aftercare. They're showing in a different level because they are invested at a different level." - April Meese

Emotional Freedom Technique (EFT) is an alternative treatment for emotional distress and sometimes even physical pain. It's also referred to as tapping or psychological acupressure, according to Healthline.com Gary Craig, the developer of EFT concluded that a disruption in energy is the cause of all negative emotions and pain. I wanted to offer this as a way to let go of 2022 and any negative energy with it. Let's start 2023 with fresh energy, full of excitement and positivity! The new year is another chance to grow and make our goals and dreams come true.  Here is an episode to help you release 2022 and be inspired and motivated this year of 2023.   What you will learn: Learn how to perform the Emotional Freedom Technique (EFT) Releasing negative energy Renew your energy for this 2023

What you will learn from this episode: Assess where you are in your business. Learn how to sort and prioritize essential aspects of your business. Discover ways to maximize your profit this 2023.   2022 is almost over. Where did the year go? Some businesses had massive highs, others had significant lows, and some fell in the middle.  With the growing competition, it can take time to handle the pressure of unlimited strategies. Are you ready for the next level in your business this 2023? Also, there is always time to equip yourself and seek support through mentorship. Finally, remember that success starts from within, so feed your mind and soul with the right things to focus on the goals! This episode might help you get mentally ready for the new year.   Topics Covered: 02:46 - Lessons from The Hunger Game movie 06:05 - A key to Master 07:37 - The true meaning of Enthusiasm 09:54 - Another element to master 15:48 - Something we should all master 19:40 - Systems and strategies to create 21:40 - Focusing on the long-term goal 22:30 - Invest in yourself   Key Takeaways: "Fear does not work as long as there is hope." - From the movie Hunger Games President Snow  

Various past circumstances shape our present beliefs. Self-doubt can occur when we feel like we don't measure up. It is essential for business owners to figure out why we have these deeper beliefs so we can overcome them. Past trauma can trigger these emotions and cause us to lose faith in ourselves and struggle in our business. But there is no better way to step out of your comfort zone than to take the time for self-reflection and change them.    This episode is much more personal than most of our past episodes, as I share my struggles and how I emerged from them over the years. [Trigger warning: mentions of abuse and eating disorders]   Topics covered: 00:40 - Reason behind the topic for this episode 01:40 - Addressing the "perfection myth" caused by social media 02:06 - How personal issues can affect our business 02:37 - Stepping out of your comfort zones 03:08 - Why inner healing is critical 04:00 - Suffering is universal 04:45 - April's traumatic experience (Trigger Warning) 06:06 - How April recovered and overcame the trauma 08:01 - Stages of acceptance 08:48 - Takeaways     What you will learn: - How each of us has our moments of self-doubt and our self-worthiness is questioned - Nothing (and no one) is perfect. - Understand the connection between your past emotional experiences and your current actions in your business - Addressing own trauma is challenging but doable one step at a time   Key Takeaways: "I think everything that happens in our lives leads to how we show up in our business. One famous quote says, "How you're showing up in your business is a direct reflection of you." And I always ask my students to ask themselves, "Who am I being in my business right now that has led me to have the business that I have?"   "When we ask those hard questions, it can be uncomfortable, and we have to, as business owners, get outside of our comfort zones. And I will tell you that sharing what I'm going to share in this episode is extremely challenging for me. It's definitely outside of my comfort zone. But I thought it is important because, again nothing is perfect, but there are lessons in it."   "I also believe that when you do a vulnerable share, you should share from a scar, not from an open wound. Meaning, you should be healed and past it. If you're still going through it, it might be hard to talk about it."

What you will learn from this episode: Learn how to deal with self-doubt and feeling stuck when trying to grow a beauty business.    I've said a thousand times, and I will say a thousand times more, that "Owning and operating a beauty business is a self-growth process. The business works on you as much as you work on the business.    There can be many distractions along the way, whether it is personal or career-related, which slows our progress. This lack of focus and decline in productivity then affects our mindset. So it is essential to understand the warning signs of stagnation will help you know when it's time to take action to keep moving forward.   As we all know, the right mindset can take you where you want to be, so you must keep a positive attitude to continue to follow your vision.   I'm sharing how I used this downtime to pause, reflect, and rewire my thoughts, and I'm relaying the strategies to help you get back to achieving your goals.   Topics Covered:   03:34 - How to handle personal growth and the challenges that come with it 04:17 - The reasons for feeling stuck or stagnant and their implications 04:49 - Questions and steps that can help you to move forward and get clarity 09:05 - Three main compositions of success 10:08 - Being like the captain of a ship 12:00 - Importance of working energy and faith   Key Takeaways:   "Feeling defeated will cause you to doubt yourself. Your belief in yourself will decrease." - April Meese   "Every time you reach a goal, there's always that next goal to look forward to. Success is pursuing a worthy ideal and a worthy goal." - April Meese   "There are three parts if we are to break success down: have the knowledge, have a plan, and have to put in the work. - April Meese   "We become what we focus on." - April Meese

What you will learn from this episode: Know the industry myths that can affect your beauty business mindset and derail your focus. Hear about the difference between passive and leveraged income and what's required for success. Learn about the levels of market sophistication so that you can improve your messaging to stay relevant and attract more ideal clients.    Every business will have struggles, and there's no such thing as always success without failures. So even though we think things are perfect for others from what we see on social media, there's more to the story behind the scenes for growing a beauty business. We can shed light on the truth when we expose these industry lies and myths and move forward with a positive mindset. This allows you to focus on your goals and enjoy the journey! Here's an episode for you to know: The Industry Lies.   Topics Covered: 01:15 - Filtering reality 04:36 - The beauty business industry has a lower start-up barrier 09:41 - How these lies affect our thoughts, beliefs, and actions 10:48 - Comparisonitis Disease 13:07 - Understanding what's required for success 15:58 - Why you need to be constantly promoting your brand 17:17 - What is Leverage Income 21:30 - The different levels of support for growth 25:38 - Hiring help or contractors  27:01 - Get connected to a community of support    Key Takeaways: "The real problem with these myths, industry lies, is that as beauty professionals, it makes us feel like we are behind." - April Meese   "The Passive Income lie promotes this idea that you don't have to work. It's the same thing as easy and fast." - April Meese   "If you feel like you're struggling in any way with your beauty business right now, it's normal. There are highs and lows. I've been there....Yes, I've had lots of success, but I'm still growing, and I'm still learning. And that is going to be messy and challenging, and that is the journey." - April Meese

What you will learn from this episode: Discover the top 4 mistakes to avoid when starting your own lash product line Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products Hear about the importance of product knowledge in operating your beauty business   When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with your own product line. As with any business endeavor, you can learn the hard way from your mistakes or succeed faster when you learn from others. In this episode, Michelle Rath, CEO of Sinful Lashes, will share her knowledge and experiences to reveal the top mistakes to avoid when creating your retail product line. Michelle founded Sinful Lashes after a successful career as a Hollywood Stylist in the entertainment industry. In 2011 she wanted a change and took an eyelash extension course, and the love affair was born. Today, she is recognized as a leader in the lash industry and travels the world as a trainer, speaker, and judge. She was humbled to be included in the published books Secrets to Success, Lash Industry Influencers, and Lash Masters Volume 3.  Based in Los Angeles, CA, she is an entrepreneur who now owns a 2,000 sq ft Lash Academy, Retail Store, and e-Commerce business that ships globally with a dedicated staff and a group of talented, certified trainers. Sinful Lashes Academy has trained over 5,000 students in the art of eyelash extension application and lash lift, and brow lamination. In addition, she researched, developed, and now manufactures a luxury line of lash extension supplies that is probably the most affordable in the industry.  Michelle is also the owner/producer of The Hollywood Lash Conference, which boasts a star-studded lineup of Lash Masters and Educators from around the world. Recently she has added a second conference to her schedule, The Lash Pro Expo in Honolulu, Hawaii. It is her desire and commitment to help other lash artists live the life of their dreams. With her guidance and advice, you'll have the right pathway to achieving your product line goals.     Topics Covered: 01:11 - Michelle's beauty business journey 03:16 - How to know the difference between a lash broker and a lash manufacturer 06:34 - Manufacturing standards 08:17 - Your brand: your reputation 09:02 - Misconception about lash broker 11:22 - Importance of product knowledge 16:13 - Michelle's experience with her chemist 18:53 - Underestimating your start-up cost 24:30 - Partnering with your favorite brand 28:30 - Branding your product 30:38 - Michelle reviews April as a business coaching      Key Takeaways: "It's not just price, they want to make sure that they have a great product. A lot of inexpensive lashes are inexpensive for a reason. They are not a great quality product." - Michelle Rath   "Your reputation is everything. You have to build a business on your reputation, and once that reputation goes down, it's very hard to repair it." - April Meese   "If you're looking for a long-term sustainable business, you have to start with quality. Your product has to be a high-quality product. Once you know that, it's much easier to kind of work down the line." - Michelle Rath   "If you have a product that doesn't work well, or you can even describe what this product does, what's the ideal humidity, there's so much. But you must be able to help your customer buy the right product for their environment or else they will not have their retention, and that is the glue that really holds our business together." - Michelle Rath   Are you ready to Skyrocket Your Sales and Boost Your Beauty Biz Bookings? In our FREE 3- day workshop you'll learn the SYSTEMS for: ✔️ Attracting high-paying clients that DON'T require a large social following, spending money on ads, or any awkward dancing. ✔️ Building authority and credibility to stand out as the go-to professional in your area with clients coming to you versus you chasing them. ✔️ Articulating your unique difference and value so that you can eliminate bargain price shoppers. ✔️ Overcoming the top objections to double your sales and ultimately increase your income with less stress. ✔️ Simplifying and leveraging your marketing efforts to get more results without wasting time, money or energy and focus on more of what matters to you most. Don't Miss Out! *These exact marketing and sales systems allowed me to go from clientless to having a waitlist in my beauty service business! >>> www.aprilmeese.com/sales  

What you will learn from this episode: Discover how you can increase your income with your own product line. Learn what to look for in a product line to scale your business.  Hear lessons learned in growing a prosperous beauty business.   Mirka Pittnerova is the founder of "Beauty by Mirka," part of Celo Tan & Lash Ltd. Mirka started as a beautician in 2010 when she opened her beauty salon in Windsor with her partner. She is a guest speaker at global beauty events. She has won top lash artist awards year after year in competitions. She has been featured in many magazines, including the Lash Inc Italia magazine, in Lash-Ed magazine, OK magazine, and more. Her online courses have been selling worldwide since the day she opened. Mirka is a published author; her books can be found online as eBooks and paperbacks.   Topics Covered: 01:16 - How did Mirka Pittnerova enter the beauty industry 03:26 - Her top advice for others 07:18 - What to do to stay relevant 13:30 - Tips on starting a product line 16:53 - How to manage product delays 18:04 - What brings her joy 23:08 - Her passion expressed   Key Takeaways: "If you keep on updating with courses, if you keep educating yourself, you need to stay with the trend as well. Because you can be in the beauty industry for 20yrs, but if you keep doing the same thing that you did 20 yrs ago, you have completely old information." - Mirka Pittnerova   "Don't regret something that has already happened. The past is past. Now is your time. Just start something now." - Mirka Pittnerova   "There are different levels of business. At the beginning, you are just in the make money stage, and then as you start to grow, you are in managing stage. You are managing your business on a different level. You're hiring people. There are different parts to it. Then as you start to scale, now you're into multiplying your income. And so multiplying your income might look like a new stream of revenue, which could be with products or courses, teaching, that type of thing. And that is going to give you some leverage in your business." - April Meese   " If you have that all package together, the convenience, the time saving you just made it so much easier for your client. So don't think of it as selling them something more. Think of it as providing them with more extras." - April Meese

What you will learn from this episode: Discover how you can focus on one skill and leverage it for maximum growth. Hear how a successful beauty boss pivoted her business model to achieve a healthier work-life balance. Find out the best way to develop your skills for more confidence. How often do you feel like you are spread too thin and barely have time for yourself? Is imposter syndrome keeping you down, or you don't feel confident in your skills? Perhaps you have difficulty finding clients and making your expertise known. Miriam Grice Richardson is one of the UK's leading professionals in Semi-Permanent Makeup; Miriam is the trusted face of long-lasting beauty. With over 20 years of experience in the beauty industry, Miriam is a pioneer in discovering some of the most refined and delicate techniques taught by skilled artists from all over the World. A champion in advanced aesthetics best practice, not only does she perform these techniques in her work, but she is also a trainer and mentor to other PMU professionals. In this episode, Miriam shares how she continuously evolved and grew her beauty business to have a 9-month waiting list of clients. Her willingness to remain flexible has helped her overcome challenges. She once doubted her skills and herself, but her commitment to constant improvement led to the business success she has today. Topics Covered: 01:35 - How Miriam's journey started in the PMU industry 03:45 - The right timing is everything 07:24 - Kickstarting business and making her PMU skills known 08:36 - How she built a loyal client base 11:12 - Learning an important lesson 13:29 - Recommended marketing strategies 15:49 - Overcoming time management struggles 19:35 - Enjoying success now 23:30 - The service she loves doing most 25:40 - Practical advice for newer artists 27:19 - Her favorite go-to products 34:02 - Her source of joy Key Takeaways: "I just want to keep it simple. And focus. And when you focus on too many things, you spread yourself too thin." - Miriam Grice Richardson "As well as selling the treatment, you've got to sell yourself because someone buys into you -- your confidence, your skills, your experience, your ability, not just the product. - Miriam Grice Richardson "I think many people struggle with accuracy in the beginning; that just comes with practice. You can't beat practice." - Miriam Grice Richardson Connect with Miriam Grice Richardson: Instagram Facebook Connect with April Meese: Aprilmeese.com Email: support@aprilmeese.com LinkedIn Instagram Facebook

What you will learn from this episode: Find out how email marketing can grow your beauty business The email must-haves to get a higher click rate for client appointments How to turn email readers and subscribers into buyers   Do you remember when recently, everyone panicked from a sudden shutdown of several social media platforms, including Facebook, Instagram, and more? It seemed like their business was in trouble, and they didn't know what to do because all of their communication/marketing strategies relied solely on those social media platforms. Yes, as you know, nothing lasts forever. We don't own those platforms or our contacts on those platforms. Therefore, getting your prospective clients and customers' email addresses is essential so that you are not dependent on the "borrowed land" of social media. In this episode, we will review the importance of email marketing and tips on using this tool to nurture prospective clients on their buying journey for your beauty business services. Topics Covered: 01:21 - A funny story 03:02 - Barbara's background and expertise 06:11 - Your return on investment with email marketing 07:12 - The omnipresent effect 09:01 - Mistakes with email marketing10:05 - What gets the higher click rates 11:38 - One of the most critical parts of an email 15:06 - Developing a welcome sequence 19:51 - Using "story" in your email 20:25 - Nurturing your audience with email marketing Key Takeaways:  "You can't ignore email or you can't ignore social media. You just can't ignore either one. You have to use both to grow your business." - Barbara Murphy-Shannon  "They say what do I write? Well, that's it. If you solved a problem, tell them I solved the problem, tell them the misconception about whatever product or service you're selling so that you can get more information." - Barbara Murphy-Shannon  "Email marketing is like dating. You got to know each other a little bit, talk to each other, you got to communicate, talk about yourself, find what their problem is, how you can help them. Build value." -Barbara Murphy-Shannon "Platforms and individual accounts can get shut down for noreason. Sometimes, it's random. Email is always there. it is important to continue to nurture this relationship." - April Meese

What you will learn from this episode:  A perspective shift to help beauty bosses reach their goals faster Find out how your marketing must evolve for you to stay relevant What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing)   Wisdom comes from various life experiences and embracing different perspectives. Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey. Since starting a new business can be very challenging, I've had to re-learn some life and business lessons while managing my expectations. In this episode, I share 3 pieces of beauty business advice I wish I had known sooner.    I'd love to hear any lessons or words of wisdom you have to share if you want to reach out and message me on Instagram or Facebook.   Topics Covered: 01:05 - Is it bad or beneficial? 01:52 – Different perspectives in business 02:05 – Relationships lead to revenue 02:48 – Evolving your marketing 04:01 – When to start a new goal or project  04:45 – Hiring a team member or virtual assistant 05:10 - Avoid this trap 06:26 – Working on your mindset 06:49 – Beauty bosses with "Impostor Syndrome"   Key Takeaways: "Sometimes the things we need the most are all around us. We just need to shift our perspective." – April Meese   "Your marketing must evolve for you to stay relevant. As you know, marketing will always be as important as skills. So being seen and knowing how to convey your value, which is how to articulate how you are different from your competition, and why your client should choose you, is essential." – April Meese   "When you do more videos and show up more, you create this omnipresent. So more people will get to know, trust, and like you through association, and seeing your work feels like they've known you." April Meese   "You do need to slow down a little bit to train them in order to speed up in the long run. But I definitely think that you can get a lot more done and go faster when you have an assistant or a teammate." – April Meese   "When you have the consistent cash flow and up-level your marketing, it's time to scale up your operation so that you can do more in less time and get more freedom." – April Meese   "Our mindset can be really powerful. We should speak to ourselves as we would speak to someone we really cared about." – April Meese

What you will learn from this episode:  Learn about misconceptions that keep beauty business owners' holding back on video marketing. Find out how to build confidence when delivering a message to prospective clients and viewers. Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients.   The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would never pass any actual safety inspection than the ride itself.   Despite the reduced organic reach and rising ad costs, video marketing is still going strong. In fact, the Instagram feed is pretty much 80% video now. And all other platforms such as Linked In, Pinterest, TikTok, Youtube, and Facebook use video. But there are some misconceptions and some lies about video marketing. If you are like most people, you've thought or told yourself at least one of these lies regarding video marketing in your beauty business. In this episode, we will talk about the absolute truths that will set you free when it comes to using video in your beauty business. Then, let's boost your exposure online to get more clients!   Topics Covered: 01:58 – Reasons you may be holding back from doing video 02:29 – Lies with video marketing 03:17 – April's gaming story with her daughters 05:07 – Creating confidence 08:07 – Trendy videos vs. original content 11:52 – Benefits of video marketing 12:57 – Wins with Video Made Simple Workshop   Key Takeaways: "Video is about being seen, and that does feel vulnerable. But it's being seen so that your audience can find you. The right people can find you, and connect with you. Showing up on video is a service for your client, so don't think that you are flexing or being showy." – April Meese   "Confidence doesn't come in a snap. Confidence is a muscle you build. When you have the tools, and when you have done all the work, you feel more confident. And that confidence is contagious. Other people are drawn to it." – April Meese   "The statistics show that videos that do the best, that are converting into real paying clients, are videos that are not trendy. They are actually videos that are talking about what the client's concerns are." – April Meese

What you will learn from this episode: Learn how to sell online and prequalify your prospective clients. Find out how to start the sales conversation without seeming pushy. Hear about the mistakes people make when direct messaging (DMs) prospects. Have you ever had a bad experience with a pushy salesperson? Do you worry about feeling "salesy" when talking about your services to prospects on social media? Are you ready to turn more of your social media followers into buyers? Would you like to know the tips and best practices for social selling so you don't leave money on the table? Beyond selling, how do you have meaningful interactions and engagement with prospects that position your services or product as a solution to their problem? In this episode, Sheila Bella shows you how to treat social selling the same way you would treat selling your services in person. When you remember that a prospect is a real person, you can talk the way you usually would with sincerity and genuine intent, rather than a purely transactional one. This is how you build connections and long-term relationships with your audience of prospective clients. Sheila Bella is a PMU artist & success coach with the two businesses Sheila Bella Permanent Makeup & Pretty Rich Bosses online academy. She is the host of PRETTY RICH PODCAST and the President of the American Academy Of Micropigmentation. In addition, she is a speaker, social media marketing strategist, wife & #boymom. Topics Covered: 03:31 - The challenges of selling your services on social media 04:12 - False beliefs about social selling 06:50 - How to have a positive sales experience 08:00 - Approaching social selling the right way 09:45 - How to start a conversation online and build rapport 11:45 - Where are the warmest prospects to respond to first 13:13 - Priming your social media followers to become potential clients 15:41 - Mistakes people make when direct messaging (DMs) 17:24 - The best way to deal with people asking for pricing through DMs 20:05 - Non-salesy way of following up 21:55 - A system to get clients booked for service appointments 23:10 - Frequency for follow up and setting up a deadline 24:38 - Managing and organizing your client relations (CRM) 27:05 - Final words from Sheila Key Takeaways: "Social media is very human. The internet isn't going anywhere because it's very human. It just speeds things up. It doesn't do anything different to us; it just reveals who we are. When it comes to social selling in general, I think sales is a loving act, especially if you feel confident and you're solid in your feelings that you have a solution to somebody's problem. People want to be sold to." - Sheila Bella "You need to look at your social media like you're walking into a cocktail party. And you sell as if you were at a cocktail party, approaching social media sales the way you would in real life." - Sheila Bella "I think a huge mistake is giving people the price right away. First of all, you're not giving yourself an opportunity to prequalify that client. How do you even know if they're a good candidate for microblading? How do you even know they have any allergies? Or if they're pregnant or nursing right now? And also, I think what ends up happening is that you get people in your chair, who aren't very discerning, who are just price shopping." - Sheila Bella "Don't just say, hey, I'm just following up with you about our conversation. Why don't You follow up with something personal, watch their stories, or maybe comment on their latest post, show that you're genuine, show that you're not just in it for the sale, that you're actually interested in connection and building long-lasting relationships with your clients." - Sheila Bella Connect with Sheila Bella: Instagram YouTube Connect with April Meese: aprilmeese.com support@aprilmeese.com LinkedIn Instagram Facebook  

Have you been doing videos for your beauty business? Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision? For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.   In this episode, you will learn: The top three must-have videos for your marketing strategy Learn the social media updates that will help maximize visibility and exposure of your beauty business for more clients. Rethink the ways you sell your products or services online   Topics covered: 01:58 – Statistics that back up the need to do more videos to reach more prospective clients 03:55 – Understanding brand awareness on social media 05:29 – An unbelievable success story from a 15 second IG Reel 07:08 – Instagram's latest updates 09:14 – Facebook's new way to engage with clients 11:13 – What are nurture videos, and why are they important? 12:40 – Underutilized video ideas you should implement now 13:34 – Sales Videos for your beauty business that help followers become clients   Key takeaways: "In 2022 and beyond, you can't be hiding behind your brand. You can't be hiding behind your logo or a fancy website or before and after pictures. I know your skills are great, but skills alone are what it takes to make it in today's world. You have to be visible." – April Meese   "Client's testimonials are so good for selling your services because we trust the opinion of others." – April Meese   "Anytime a platform releases a new feature like Reels or Soundbite, they promote it. So if you are doing it, then you are going to get more engagement and they're (the platform) going to share it for you." – April Meese

In this episode, you will learn: How to be the top of mind as the go-to beauty professional in your area The three characteristics needed to achieve omnipresence for your business What helps to build trust with prospective clients and turn them into buyers of your services Topics Covered: 1:02 - The number of exposures to your brand that is required for the prospects to become buying clients 2:05 - What omnipresence is and its importance in your business 3:05 - 3 essential characteristics in being omnipresent 7:41 - The positive aspects of this brand exposure 9:16 - A story about being relevant and frequently visible 11:12 - The different platforms you could have a presence 12:24 - Undeniable costs of trying to be omnipresent   14:30 - Special announcement Key Takeaways: "I always say focus on one platform and really get that going before you spread yourself too thin."---April Meese "When you are omnipresent with your brand, the subconscious then affects the conscious. The subconscious makes us feel like it was meant to be." ---April Meese "Google ads can reach 90% of the internet. Yes, there are other search engines, but that is how powerful retargeting is with Google."---April Meese

What you will learn from this episode: · Hear about the importance of videos in growing your beauty business. · Learn the three P's that are essential when using video marketing to get more clients. · Uncover how to boost your confidence in front of the camera. · Discover key tips on setting up your virtual "stage" to have an impeccable viewer experience.   Are you a camera-shy beauty business owner who wants to get seen more on social media? Are you ready to tap into the power of video to help your beauty business get more exposure and attract more clientele?   As video dominates the internet, it is difficult to deny the stats that confirm that your prospective clients consume this type of entertainment/media the most. Most people don't go a day without watching some kind of video. Yet, many beauty professionals use images as proof of their skills and a way to attract new clients to book appointments. The simple truth is that your prospective clients need to get to know you first before they can trust you for your services. What's even more compelling is live video so you can interact with your audience, and they will value your authenticity to build trust faster. This episode will guide you through some critical video components for confidently doing video marketing to reach more clients.     Topics Covered: 01:56 – Hear how April started doing videos in 2015 03:12 – Breaking down the "3 P's" for video success 06:16 – Practical examples 08:59 – Having confidence in front of the camera 09:30 – The mistakes I've made with the second "P" 10:10 – What April learned from being on Dr. Oz TV show 11:58 – The three E's for enticing videos 14:41 – Maximize video potential    Key Takeaways: "Video is important for growing your business on social media and for connecting your clients in building that know, like, trust and buy factor." – April Meese "Since the camera sucks your energy, you need a little bit more energy, have fun with it. You want your audience to enjoy it. Because we are all distracted, multitasking." – April Meese "When you tell it in a story, people will remember it. People always love stories." – April Meese "If you can promote, let people know that you are going live so they won't miss it." – April Meese