Podcasts about television commercials

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Best podcasts about television commercials

Latest podcast episodes about television commercials

GenXGrownUp Podcast
GenX Television Commercials

GenXGrownUp Podcast

Play Episode Listen Later Jan 4, 2024 64:45


Before the days of streaming & DVDs, live television was the only game in town, and our favorite shows were regularly interrupted by commercial breaks. Back then, they either an annoyance or a chance to go grab a snack, but over the years we've grown fond of those vintage ads. In this Backtrack, we look back and some of the most memorable TV commercials & campaigns from our youth! Discord » GenXGrownUp.com/discord Facebook » fb.me/GenXGrownUp Twitter » GenXGrownUp.com/twitter Website » GenXGrownUp.com Podcast » GenXGrownUp.com/pod Merchandise » GenXGrownUp.com/merch Shop » genxgrownup.com/amazon Theme: “Grown Up” by Beefy » beefyness.com Apple » itunes.apple.com/us/podcast/genxgrownup-podcast/id1268365641 Google » GenXGrownUp Podcast (google.com) Pocket Casts » pca.st/8iuL TuneIn » tunein.com/radio/GenXGrownUp-Podcast-p1020342/ Spotify » spoti.fi/2TB4LR7 iHeart » www.iheart.com/podcast… Amazon Music » amzn.to/33IKfEK Show Notes Food and Drink Wendy's “Where's The Beef” » www.youtube.com/watch?v=Ug75diEyiA0 Grey Poupon » youtu.be/tvDazrJuSdA Max Headroom » youtu.be/IzxHDqUz8Sk Dunkin Doughnuts » www.youtube.com/watch?v=petqFm94osQ Tootsie Pop » youtu.be/5ZtbCOpx8Sk Kool-Aid » youtu.be/_fjEViOF4JE Life Cereal » youtu.be/CLQ0LZSnJFE Miller Lite Taste Great/Less Filling » www.youtube.com/embed/V_yuS8txoUU?feature=oembed&rel=0&showinfo=0&autoplay=1 Eggo » youtu.be/5uL8FZsYrf0 Folgers » youtu.be/I4kNl7cQdcU Toys and Stuff Connect Four » www.youtube.com/watch?v=KN3nohBw_CE Teddy Ruxpin » youtu.be/8EshrR-xk2E Clapper » youtu.be/cfgN5tUgjb8 Chia Pet » youtu.be/tzY7qQFij_M Life Alert » youtu.be/bQlpDiXPZHQ Toys R Us » www.youtube.com/watch?v=6vUEKQQm-rY&ab_channel=80scommercialsforever Celebrities Jason Alexander McDonalds » youtu.be/Eh1kmVwS4Hw?si=KdhGGW9-JgrThc8f Michael J. Fox Pepsi » youtu.be/H_qykQWQgsc Geoffrey Holder 7UP » www.youtube.com/watch?v=VUbV0BjzPeY Vincent Price Wine Cooler » youtu.be/uVMXkj9DvMk?si=PIJkxe8dy-fwnaGk Jack Black for Pitfall » www.youtube.com/watch?v=wfLgSdAAHMA&ab_channel=TheMuseumofClassicChicagoTelevision%28www.FuzzyMemories.TV%29 Our Favorites Jon – Zest Soap » youtu.be/f1I1uzX0O1Q George – Bob Uecker Miller Lite » www.youtube.com/watch?v=Hs_66S1Oa24 Mo – Coca Cola Christmas Commercial 1977 » youtu.be/8o96qi5eIdo?si=CNpnwsRNznoqu3zC Mail the show » podcast@genxgrownup.com Visit us on YouTube » GenXGrownUp.com/yt Learn more about your ad choices. Visit megaphone.fm/adchoices

The Natural Curiosity Project
Episode 222 - Thoughts On Television Commercials And Alexis De Tocqueville

The Natural Curiosity Project

Play Episode Listen Later Oct 25, 2023 7:08


A few thoughts about broadcast television (especially the commercials), see through the eyes of Alexis de Tocqueville.

alexis de tocqueville television commercials
Locked On Devils - Daily Podcast On The New Jersey Devils
Talking With New Jersey Devils PA Announcer Adam Hamway...Sports, Television, Commercials, Video Games, & More

Locked On Devils - Daily Podcast On The New Jersey Devils

Play Episode Listen Later Jan 31, 2023 36:38


Adam Hamway, the New Jersey Devils' PA announcer, joined me on today's episode. He is a man with many talents. Aside from PA announcing, he has made many appearances on television, radio, commercials, and even video games. We discussed his career journey in media and also his experience as the arena voice for the Devils.Follow Adam on Twitter:  @AdamHamway Follow & Subscribe on all Podcast platforms…

Locked On Devils - Daily Podcast On The New Jersey Devils
Talking With New Jersey Devils PA Announcer Adam Hamway...Sports, Television, Commercials, Video Games, & More

Locked On Devils - Daily Podcast On The New Jersey Devils

Play Episode Listen Later Jan 31, 2023 40:23


Adam Hamway, the New Jersey Devils' PA announcer, joined me on today's episode. He is a man with many talents. Aside from PA announcing, he has made many appearances on television, radio, commercials, and even video games. We discussed his career journey in media and also his experience as the arena voice for the Devils. Follow Adam on Twitter:  @AdamHamway  Follow & Subscribe on all Podcast platforms…

TheClarityMan Speaks
Start Living a meaningful Life

TheClarityMan Speaks

Play Episode Listen Later Nov 6, 2022 56:58


Today we have someone who is a creative genius and wears so many different hats, to name a few, Filmmaker | Script Doctor | Communication Designer | Culinary Performer | Business Designer | Strategist – Business, Brand, Marketing & Advertising | Creative Producer | Social Impact Strategist | Storyteller. /Tedx Speaker and much more. After graduating from national Institute of design Ahmedabad, started as a pre-visualizer for directors like Rakeysh Mehra, Sujoy Ghosh & Nikhil Advani. He then started written, directed, edited, production designed & produced several Television Commercials, Music Videos, Corporate Films, Experimental Shorts and Documentary Films. Some of these films have been showcased in over 40 film festivals including National Museum of Modern Art, Paris & have won some of the highest awards including Promax Silver and IDPA Gold. In 2006, he was also nominated as one of the top 12 video artists in the world by the Hannover Film Festival. Later, went on to curate the same. As a graphic designer, he has enjoyed designing brand identities, brand books, campaigns & communication pieces. His work for KVIC won the national award in Printing. His passion for food took him to the top ten of MasterChef India Season 2 in 2011. This led to his ongoing avatar as a Culinary Performer which allows him to combine food with other forms of art to tell stories, both abstract, social & political. In 2019, this culminated into forming a multi-sensorial band called “White is the First Shadow” in which 14 artists from around the world specializing in various mediums perform together to create a symbiotic experience. At the age of 17, he started his first graphic design company. Later, he co-founded Asia's first pre-visualization company in 2002, followed by another 5 ventures in content and communication design. Between 2012 & 2015, he set up a marketing system for 13 different industries in 4 countries, which also involved branding & skill upgradation for various professionals. In 2015, he co-founded a networking platform for the Creative Industry with the intent of uniting the Creative Workforce spread across over 200 fields & helping them attain mentorship from stalwarts while guiding them through their projects and portfolios. In 2016, he moved to Goa & co-founded Home of Ara providing Strategic & Creative Solutions in Business, Branding, Marketing, Content, Design and Experience to both SME and Large-Scale Enterprises. He also teach & conduct workshops on various aspects of Design, Films, Culinary and Brand Storytelling. Irfan Noorani " The Clarity Man" has worked with brands like the Taj Hotels and Princess cruise for more than 15 years. After travelling to more than 50 countries and working with about 45 different nationalities around the world, he realized that his drive for growth contribution and leaving a legacy cannot be attained by working in a job. He decided to stop living a life of just paying bills and to improve his life by helping millions through Speaking & Coaching. With his renewed clarity he focused on reaching out to millions and wrote 5 books and impacted more than 80 thousand people through his speaking and publishing work. He is known as India's fist Cruise Ship Officer turned "The Clarity Man" Enjoy First episode of this brand-new series " The Clarity Man Show"

Drive With Tom Elliott
Tom Elliott reflects on some iconic television commercials (and shares his top five!)

Drive With Tom Elliott

Play Episode Listen Later Jun 16, 2022 6:55


It comes after the death of Tommy Dysart. See omnystudio.com/listener for privacy information.

iconic reflects tom elliott television commercials
Toucher & Rich
Murray, McKone and Lockhart // Old Television Commercials // "Mr. T" Chimes In - 6/13 (Hour 3)

Toucher & Rich

Play Episode Listen Later Jun 13, 2022 40:53


Joe Murray continues to steer the ship along with Tim McKone and Mike Lockhart while Fred, Rich and Wallach attempt to 18 at the "Who's Your Caddy" Classic. In this hour, "Mr. T" chimes in, the guys play a game revolving around old TV commercials, plus so much more.     CONNECT WITH TOUCHER & RICH Twitter:@Toucherandrich|@fredtoucher|@KenGriffeyRules Instagram:@Toucherandrichofficial |@fredtoucher Twitch:twitch.tv/thesportshub 98.5 The Sports Hub:Website|Twitter|Facebook|Instagram

tv rich lockhart chimes wallach joe murray television commercials mike lockhart
98.5 The Sports Hub Audio
Murray, McKone and Lockhart // Old Television Commercials // "Mr. T" Chimes In - 6/13 (Hour 3)

98.5 The Sports Hub Audio

Play Episode Listen Later Jun 13, 2022 40:53


Joe Murray continues to steer the ship along with Tim McKone and Mike Lockhart while Fred, Rich and Wallach attempt to 18 at the "Who's Your Caddy" Classic. In this hour, "Mr. T" chimes in, the guys play a game revolving around old TV commercials, plus so much more.     CONNECT WITH TOUCHER & RICH Twitter:@Toucherandrich|@fredtoucher|@KenGriffeyRules Instagram:@Toucherandrichofficial |@fredtoucher Twitch:twitch.tv/thesportshub 98.5 The Sports Hub:Website|Twitter|Facebook|Instagram

tv rich lockhart chimes wallach joe murray television commercials mike lockhart
Listen To Sassy
February 1989 Pop Culture: DeLuise, Milano & LeBlanc

Listen To Sassy

Play Episode Listen Later Dec 14, 2021 44:53


While the reviews and What Now items educate us about peace signs and future druid Julian Cope, it's two real Italians and a fake one who get the most attention. Peter DeLuise returns in a What Now blurb about a bad Valentine's Day; Alyssa Milano succeeds in convincing Catherine that she is not "stupid" (that's Catherine's word, not ours!); and One To Watch notches another win with future Friends star Matt LeBlanc back when he was only associated with Fruitful Bran. Don't watch Twins -- or do; we couldn't reach consensus -- and join us for our February 1989 pop culture episode!QUICK LINKS

Owner's Pride Podcast
Detail Television Commercials | Doug Floyd/Wade Shanafelt |Owner's Pride Podcast

Owner's Pride Podcast

Play Episode Listen Later Oct 27, 2021 50:00


This week Dann sits down with Wade Shanafelt , owner of Pristine Detailing in Casper WY and Doug Floyd, Wade's account rep from Spectrum, the nations second largest cable and internet provider. We talk about marketing on the next level. Hear about Wade's Television commercial run during Monday Night Football, how Spectrum gathers data, and the proper formula for video advertising from a true professional. Geofencing, advertising on streaming, and television can help take you business to the next level!!

Musty Fly
Episode 78 - Michael D. Douglas, Actor

Musty Fly

Play Episode Listen Later Apr 20, 2021 44:14


On episode 78 of the Musty Fly podcast, Peter Black is fortunate enough to have an in depth conversation with the one and only Michael D. Douglas. Based in London, Michael D. Douglas is a passionate performer and has a genuine love for the arts.  He is a Demontfort graduate with a degree in Performing arts and has been spotted in the last few years on Theatre tours, Television Commercials, Feature films, and Shorts at Festivals. Make sure you listen to part 2, episode 79, of this wonderful conversation with Michael D. Douglas. Follow Michael on Instagram, @d.dugz. Follow Michael on Twitter, @Duggie_Dugz. Click here to watch the video highlights on YouTube.

Musty Fly
Episode 79 - Michael D. Douglas, Actor

Musty Fly

Play Episode Listen Later Apr 20, 2021 56:22


Episode 79 is part 2 of the organic and dynamic conversation between Peter Black and Michael D. Douglas. Based in London, Michael D. Douglas is a passionate performer and has a genuine love for the arts.  He is a Demontfort graduate with a degree in Performing arts and has been spotted in the last few years on Theatre tours, Television Commercials, Feature films, and Shorts at Festivals. Make sure you listen to part 1, episode 78, of this wonderful conversation with Michael D. Douglas. Click here to listen to episode 79. Follow Michael on Instagram, @d.dugz. Follow Michael on Twitter, @Duggie_Dugz. Click here to watch the video highlights on YouTube.

Not Complaining...Just Asking Podcast
Episode 1 - Season 2: OMG have you seen this one? Television commercials

Not Complaining...Just Asking Podcast

Play Episode Listen Later Feb 4, 2021 61:17


Welcome to our thirtieth episode  of “I’m Not Complaining...I’m Just Asking.”In this installment we discuss artistry and hilarity of the high stakes business of advertising insurance on television.Lizards, emus, ducks and wisecracking pitch people tickle our funny bones in this installment. If you enjoy it,please subscribe for more fun and follow us on Instagram: @notcomplainingjustasking - merchandise available https://www.teepublic.com/user/notcomplainingjustasking - running time: 1 hour 2 minutes

lizards television commercials
Mason in the USA
Are Television Commercials Normalizing Being Home?

Mason in the USA

Play Episode Listen Later Dec 27, 2020 14:52


More and more TV commercials are normalizing people being home. Please like and share this video.   

tv normalizing television commercials
Cloverleaf Radio Network
Cloverleaf Radio Presents: Actor/Stuntman, Ed Gale "Chucky" "Howard the Duck"!!

Cloverleaf Radio Network

Play Episode Listen Later Sep 12, 2020 25:03


COVIDleaf Radio's (Cloverleaf) host, "The Host with the Most" "The King of the Quarantine" welcome Actor/Stuntman, Ed Gale! Ed left his hometown two years after graduating from Plainwell High School (Plainwell, Michigan) at the age of 20 with $41 in his pocket and hitched a ride California to pursue his dream of being not a "star", but a steady working Hollywood "actor". His very first experience in the "biz" was auditioning for and subsequently winning the lead role of Howard The Duck. Initially he was told "you are too tall" (he keeps that letter readily available in his living-room and often refers to it with a humble smile). Early in his career, Ed had performed many of his own stunts such as being run over by a big rig, flying on wires, fight scenes, being tossed, thrown & dropped great distances, and crashing through the windshield of a moving vehicle. However, his most impressive stunts just might be his Full Body Burns in the first Child's Play movie and his Full Body Burn while "flying" on wires in Leprechaun 3. Ed Gale has appeared in over 130 Television Shows, Films, and Commercials to date; playing some of Hollywood's most famous (and infamous) characters such as "Howard" in the movie Howard The Duck; "Chucky" in Child's Play, Child's Play 2, and the Bride of Chucky; "Birdie the Early Bird" in one of the very few McDonland's commercials in which "Birdie" actually flew; "Tasha" (the baby dinosaur in the ABC Saturday morning kids show The New Land of the Lost; and the "The Mole" in The Adventures of Rocky and Bullwinkle. Other popular films to Ed Gale's credit include; Bill & Ted's Bogus Journey, Mom & Dad Save the World, and the Christmas Holiday Hit: the Polar Express. Out of Costume, Ed has played some rather notable "human" roles as well; "Hank Tarver" (The District), "Oscar" (3rd Rock from the Sun), "Stan" (Santa, Jr.), "Benson" (Call Me Claus), "Mr. Larry Briggs" (The Hughley's), "Jimmy" (Just Shoot Me), and "Baby Jesus" (Grounded for Life). Ed is probably most recognized for his roles as "Lavalle" (Bones), "Little Prisoner" (My Name is Earl), "Simon McKay" (Baywatch) and as the "Little Man" (O Brother, Where Art Thou?) Ed has starred, co-starred, & guest starred along side of some of the biggest names in Hollywood, the likes of which include: Lea Thompson, Kym Whitley, John Candy, Mel Brooks, Keanu Reeves, Catherine Hicks, Tom Hanks, George Clooney, Matthew McConaughey, Ray Liotta, Charlton Heston, Billy Bob Thornton, Jeffrey Jones, Teri Garr, Hal Sparks, Holly Robinson-Peete, Caroline Rhea, Emily Deschanel, David Boreanaz, Bobby Lee and many, many more! Ed Gale is no stranger to Television Commercials either, pitching such products as: Burger King, Toys R US, Cingular Wireless, Best Buy, Progressive Insurance, Nike, I Can't Believe It's Not Butter (with Fabio), Kinko's, Twisted Metal 4, Taco Bell, Polaroid Cameras, Snapple, McDonald's, Holiday Inn, Nissan Cars (Japan), California Eggs, & Sony Video. (just to name a few!) --- Support this podcast: https://anchor.fm/jianetwork/support

Hungry Cat Daily: A Garfield Recap Podcast
48 - I HATE TELEVISION COMMERCIALS - Garfield from August 4, 1978

Hungry Cat Daily: A Garfield Recap Podcast

Play Episode Listen Later Jul 23, 2020 7:56


Nick and Lance recap, rate and rank the forty-seventh Garfield comic strip from August 4, 1978! In todays episode, we try to figure out exactly what Garfield is doing in his sandbox. Today's Garfield comic: https://www.gocomics.com/garfield/1979/08/04 Send us an email with your Garfield memories to HungryCatDaily@gmail.com! Our episodes are also available as videos on Instagram: https://www.instagram.com/hungrycatdaily And YouTube: https://www.youtube.com/channel/UCiTDccRjupRkTU9dMC07ZUA Like our Facebook page at http://facebook.com/HungryCatDaily and follow us on Twitter at https://twitter.com/HungryCatDaily! Music: VHS Dreams by Shane Ivers - https://www.silvermansound.com Artwork by Addison Billingsley

garfield shane ivers television commercials
Brand-In-You Podcasts
Episode 015 Are TV commercials still a thing - Nana Owusu

Brand-In-You Podcasts

Play Episode Listen Later Jun 13, 2020 5:28


Television Commercials maybe disregarded by millennials but I still think they are a thing...what do you think? Follow us on social media on https://www.twitter.com/brandinyough https://www.instagram.com/brandinyough Listen on Google, Spotify, SoundCloud, Apple Podcasts and TuneIn Radio. #BrandInYouPodcasts Link for best Commercial Ads https://biteable.com/blog/best-commercials/ --- Send in a voice message: https://anchor.fm/brand-in-you-podcasts/message

heidih - Pro Voice Demo

"Heidi & Co." The Oasis of Calm

Play Episode Listen Later Feb 24, 2020 1:48


The Voice of Milk & Honey - for Promos, Narration, Audiobooks, Explainer Videos, Radio and Television Commercials

heidih - Pro Voice Demo

"Heidi & Co." The Oasis of Calm

Play Episode Listen Later Feb 24, 2020 1:48


The Voice of Milk & Honey - for Promos, Narration, Audiobooks, Explainer Videos, Radio and Television Commercials

PROACTIVE Podcast with MeMedia
Youtube Video Advertising Experiments - Get Fact Up Episode 54

PROACTIVE Podcast with MeMedia

Play Episode Listen Later Jan 29, 2020 3:29


Published Nov 14, 2016 This week we're bringing you the cold, hard facts from Google who ran a series of secret video ad tests to help brands insights into what works in mobile and what grabs people's attention for the most amount of time. Now because the online video space is bursting at the seams offering so many spaces for video ads Many brands and agencies are still struggling to understand how the digital space differs from running Television Commercials. Tests like this show that you simply can't just copy and paste your 30 to 60 second TV ad onto YouTube and hope that people stick around on their smartphones. It ain't gonna happen. The Google Unskippable Labs ran this experiment using sixteen different videos with variations on pacing, sound and many other factors. These test results are giving companies the insight they need to create the very best content which - you should know if you've been tuning in regularly - is the key to successful video marketing. Pacing: Google tested a slow pace video in comparison to a fast-cut of the same ad. The faster version led to a view-through rate of 35% on mobile, with the slower version coming in with 29%. This shows that when putting out a video ad it's important to be succinct and to-the-point. People want to digest information quickly, especially if it's in the form of an ad. Vertical Video: This test tried an ad shot for vertical video, which is becoming a common format within apps we love, like Snapchat. The vertical ad was compared it with a horizontal ad. Results showed a horizontal format performed better with a 29% view-through rate compared to a 27%. So unless you're advertising on Snapchat, it's best to stick to the horizontal format! Captions: In this test viewers saw subtitles in one ad, and none in the other. The subtitled video performed slightly better with a 23% view through rate on mobile, versus the 22% rate for the non-subtitled video. So for what it's worth it's better to chuck subtitles on your videos, especially when advertising on platforms like Facebook and Twitter where people tend to watch without sound. This will make sure your messages are being heard, even when they aren't! Super Captions: This test featured the subtitled video and compared it with a video that used supplemental text.The supplemental text performed best with a 26% view-through rate on mobile compared with 25% for the straight captions. Supplemental text is becoming popular as it helps deliver more information in a shorter period of time. It might be time to start getting creative with your text. All of these strategies are a blueprint to what works on a level playing field, the most important thing is that you test and measure your video advertising with your own audience and potential customers. If you implement all of these strategies in your video marketing you can project a 10-15% increase in engagement, but it could be significantly different for your audience so again, we stress, test, measure, improve, grow! _________________________________________________________________________________________ Subscribe to our Get Fact Up series for weekly updates: https://www.memedia.com.au/get-fact-up Like us on Facebook: https://www.facebook.com/memedia Join us on LinkedIn: https://www.linkedin.com/company/memedia Follow us on Twitter: https://twitter.com/me_media

The 70's Buzz Podcast
1970's Television Commercials

The 70's Buzz Podcast

Play Episode Listen Later Jun 19, 2019 56:50


Some were catchy, some were quirky, some were silly but most were memorable. Listen in as we dive into the best of the TV commercials of the 70's

tv seventies television commercials
VOIPCAST
Voiceover Training - Vocal Delivery and Style - Radio VS Television Commercials EP.2

VOIPCAST

Play Episode Listen Later Dec 20, 2017 5:00


Welcome to the Voice Over Industry Podcast, a comprehensive - straight to the point - guide to the voiceover industry by a current veteran Hollywood voiceover agent and former celebrity agent. This podcast is both for beginners wanting to get into the voiceover industry and seasoned professionals looking to better the quality and/or quantity of their work. It's everything you need to know to make money, be successful and more. - - - - - - - - - - - - - - - - - JOIN US: http://Idiomtalent.com FACEBOOK: www.facebook.com/VOIPCAST TWITTER: Twitter.com/IDIOMWorldwide ITUNES: itunes.com/VOIPCAST *Written, edited and produced by Idiom Talent Agency

Inside Acting!
A chat with acting coach Brenna McDonough

Inside Acting!

Play Episode Listen Later Feb 10, 2015 35:00


The King of DC Media welcomes back acting coach Brenna McDonough, who will discuss effective tips for actors to book roles consistently, and how to look great on camera! McDonough teaches on-camera workshops at Betsy Royall Casting in Baltimore and her studio in Kensington, MD. Brenna is an accomplished actress in her own right, having appeared in the following TV commercials and films: TELEVISION COMMERCIALS and INFOMERCIALS  Bush Gardens/Col Williamsburg  Giant Food   Close Call  Med-Star Health   Red Cross  Prudential Health  Travel Lodge  Infomercial Host Tommy’s Mom Neighbor Mother of the Bride Mom Mom Hotel Executive Fredrickson TV Raimondi Films Madison Media Gray, Kirk, Van Sant Red Cross Noble Steed Gray, Kirk, Van Sant FEATURE FILM and TELEVISION  HEAD OF STATE   HOMICIDE “Pit Bull Sessions”  GUARDING TESS   ENEMY OF THE STATE  THE WIRE  Network Reporter Mary Tjarks Tess’s Doctor CNN Reporter Political analyst Kate Dreamworks HBO, Barbara Kopple, Dir. Paramount Columbia Pictures HBO “Slapstick”

Digital Media Branding Podcast
How To Make Great Marketing Videos

Digital Media Branding Podcast

Play Episode Listen Later Nov 26, 2013 14:49


Welcome to the Digital Media Branding Podcast Episode 018 How To Make Great Marketing Videos Hello, I’m your host Carlos Quintero. I own a full service digital media branding and marketing company based out of Fargo, ND called MediaOnQ. Because this is our Thanks Giving edition of the Digital Media Branding Podcast, we are going to change up the format a bit. Today we’re going to go over some tips to help you make great marketing videos and hopefully inspire a viral campaign for your company. I’ll also share with you a valuable resource to help you create your own videos so that you can fast-track your video marketing campaign. We’ll also go over the components of viral video marketing and I’ll share my thoughts on the whole Google+ - YouTube Comments Merge. Before we dive in, I have an important announcement for you. Moving forward, we will be releasing our weekly podcast episodes on Tuesday’s at Noon that is 12pm CST or GTM -6. Before I go on, I want to thank all of you for listening to our podcast and for all the feedback. We really appreciate it. Thank you. So with that, let’s get started. At MediaOnQ we structure our marketing around building Active Brands. This basically means that the marketing objective is to get the message where the customers spend their time or already are. Unlike traditional marketing, taking this approach allow us to go after our target audience rather than wait for them to come and hope that they consume the message. There are a number of components to building an Active Brand and Video, or more specifically web video is one of them. In today’s social media fueled world, video marketing has become more crucial toward building a successful digital brand. Prior to the internet, the use of video in a marketing campaign meant that you had to produce an ad that would then run on TV or Cable.  In doing so, you really had one of two options. Well in some markets you had these two options. The first is to use the TV or Cable’s own production department to make an ad for you. This typically meant that you would end up with a PowerPoint Slideshow  with bulleted text and a logo, type of ad which in my opinion is about as compelling as say chewing on tin foil. Still today, you see these type of ads all over small market television and cable stations… Option two would be to hire a video production agency to help you put an ad together. The combined expense of producing the video ad and then buying the television or cable spot made it hard for many small businesses and organizations to even consider this as a possible marketing strategy. Fast Forward to Today and Thanks to Technology Advancements…anyone and just about everyone can leverage video marketing through YouTube and other channels. And if you’re interested outsourcing the video production you now don’t have to spend a ton of money on video production.  In fact, MediaOnQ has 30-Second video ad packages that start at around $900 for a fully produced spot. So we’ve come a long way. OK - So what makes online video marketing so powerful? The key is in the way that people interact with the content. Here’s what I mean. Let’s say that you’re looking for information on that Christmas present you’re getting for your loved one. If both of the following offered the same information… Would you be more likely to read a blog post or would you be more likely to watch a video? Research tell us that only 2 out of 10 or 20% of web visitors will read text on a web page but 8 out of 10 or 80% will watch a video containing that same content. You may have heard that visitors who watch a video on your website typically stay 2 minutes longer on that website. But did you know that because they stick around longer, they are also 64% more likely to purchase from you? And when you ad video to a web page, you increase it’s chance of ranking on page-one of Google’s results by 50%. Hopefully some of this research inspires you to add video marketing to your efforts. Let’s go over some types of marketing videos and possibilities, keeping in mind that sky really is the limit here. So one approach might be to Tell a Story. Just so that we are all clear here, this is not the famous elevator pitch type of story, but rather the type of story that your audience wants to hear. When you focus on the benefit to your audience, you are more likely to create that emotional connection and reaction with your video. There are two videos that come to mind which in my opinion did a great job at telling a story. The first is the Built in Detroit campaign that Chrysler launched around 2012. You may’ve noticed that they’ve continued to build on it since then… The second is another car brand. Ford switched it up in 2013 by treating their video commercials into mini-movies or short stories.  One of the most memorable spots for me is where the women break into the guy’s apartment to get a painting…they get the painting and get away in a Ford…in the end it was her painting anyway. Even though I work in the industry, I don’t typically remember Television Commercials with that level of detail… You could also offer a video testimonial and combine it with the story telling. Testimonials tend to work well for attorneys, accountants, dentists and other healthcare professionals. Another type of video that you might consider is one that showcases your strengths. A product or service demo is a quick way for you to show your audience visually what exactly you and your company can do for them. At MediaOnQ we’ve seen success around videos that get to the point quickly.  So unlike story telling you need to be concise and quick with your message.  Oh and don’t get me wrong, you should still provide some level of entertainment. I mean, you would not want to have someone simply reading off bullet points on a product or service in front of a camera. Another approach could be a straight forward sales pitch.  Give your customers a run-down on what your product or service has to offer.  The goal is to generate interest by showing your audience how your product or service will benefit them or how you stand out from your competitors. A quick example of this type of approach would be the various auto insurance commercials that we often come across.  They have a service which is packaged as a product and then they focus on price, while some of their competitors focus on the service after the sale… If you have a product or service that is in development, then you might want to create a teaser. A teaser would allow you to show short highlights of the product or service. Giving the audience enough to get them interested in the product or service but also allowing you room to complete or modify the full version. We see examples of this type of video in movie trailers or with video game trailers. The objective is to create buzz around the announcement or launch date. These are just a few of the types of videos that you might consider producing for your company and of course you would be able to mix and match any of these to best suit your offerings. There are a few things to keep in mind when coming up with the video concept and message. You’ll want to determine if the video will target your existing customers or will it target your prospects? And keep in mind that all videos should strengthen your brand. So now I want to share that video creating resource that I mentioned earlier. MediaOnQ’s Brand Promise is to help you - that’s all of our customers and audience, compete in today’s web economy. So, we’ve started to put together a series of How To videos on Video Production and Post Production which are now available on our YouTube Channel. We currently have 6 videos in that play list covering topics like How To Shoot Better Video With Your iPhone, Video Concept and Production Principles, How To Set Up a Video Shoot Location and How To Shoot for the Edit. You will find a link at taking you directly to our YouTube page so that you can access these videos and I will also include a link in the show notes. We plan on continuing to build this collection to cover more video production and post production topics to include color grading and video marketing techniques. If you have a suggestion as to what kind of video would be helpful to you and your business please email us at . We’ve decided to expand on our brand’s promise beyond this podcast as a way to give thanks to our community.  We’re really excited to see where this goes and hope that some of these tips are useful in your own video marketing strategy. Also, it is worth mentioning that if you would rather look for these videos directly on YouTube, you’ll want to search for MediaOnQ or CarlosQ00 (zero, zero) so you can get to them quickly. Apparently my full name is fairly common… So now let’s talk for a moment about a Viral Video Campaign… Many of our clients always associate web video with viral video.  Unfortunately going viral is not easy. If it was, everyone would do it. I’m bringing this up because like all things, it takes time to build a community…so if your videos don’t instantly hit the hundreds or thousands of views…don’t give up. Now, a viral video does not have to be edgy. So if you have a conservative brand or product you can still go after producing a viral video. So once you’ve set your sights on viral video marketing you will want to include these three components to help increase the chance that your video will go viral. Be Funny because what is mostly shared is typically funny or amusing in some way. Be Interactive so when you receive feedback or any type make sure to respond as this means that viewers are engaged. Be Relevant people care about issues and things that matter or are happening in the world today. When a video speaks to those issues in a fresh new way, viewers tend to respond. While you may not end up with the new viral sensation, that fact that you created a marketing video that speaks to your customer base or target audience; will in itself be a great way to increase your visibility and it will provide a unique way for you to connect with your prospects. If you use YouTube or Google+ you probably heard or noticed that YouTube comments are now Google+ comments. If you want to comment on a YouTube video, you have to have a Google+ account. This in my opinion gives videos that added boost from the Google+ community because now when someone makes a comment it is posted in their own Google+ page as well as on the Video’s YouTube page…generating more exposure for that video. Not everyone views it that way and some are even a bit upset about the merge. Obviously, everyone is entitled to their own opinion and I respect that. He is my take on this whole thing. We know that Google owns Google+ and YouTube. We also know that they offer the Google+ community and YouTube service free of charge to all of us. Frankly Google can and has done whatever Google wants to do with their own properties. If any of us don’t like it we have the right to opt-out and not participate. Personally, I am thankful for having access to FREE resources like YouTube as I believe that they have helped my company and many of my clients. If you’d like to share your thoughts you can email me at or comment on the podcast show page at . We’ve covered different types of video marketing approaches, talked about the new video production and post production resources on our YouTube channel and discussed vital components of viral videos. I hope that you found this information helpful.  Please subscribe on iTunes and leave us a review as this helps ensure that others who may benefit will find this podcast. As always, your feedback is appreciated so if you’d like to suggest a topic for discussion on a future show please email us at If you’re in the States, I hope that you have a great Thanks Giving.  And if you’re outside of the United States I hope that you too enjoy the rest of your week. Join me next week where we’ll continue to discuss digital media branding and marketing techniques to help you compete in today’s web economy. Until next time, I’m Carlos Quintero.  Thank You for listening.

Tony Muckleroy
Television commercials are for poor people!

Tony Muckleroy

Play Episode Listen Later Jun 21, 2011


It struck me the other day that I never see television commercials any longer.  I was sitting in the kitchen having a meal and I saw a funny commercial.  I called to my wife to have a look.  Her response was “yeah I’ve seen it.”  My wife, God bless her, won’t run the kids out […]