Podcasts about zombie loyalists using great service

Today's interview is with Peter Shankman, an author, entrepreneur, speaker, and worldwide connector. Peter joins me today to talk about his new book: Zombie Loyalists: Using Great Service to Create Rabid Fans, a book about how to create fans that not only keep returning to do business with you but also help you massively grow your customer base, brand awareness and revenue. This interview follows on from my recent interview: Are you making it hard for your customers to give you feedback? – Interview with Gizlo – and is number 136 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

How can you generate customer loyalty? One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help! In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers. This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Lisa and Peter talk about the pitfalls of using social media to solve your brand’s problems and how to get others to sing your praises, instead of irking your followers with constant self-promotion. Want to start building your own zombie fan base? Listen to the episode to hear Peter reveal some of his secrets for fostering fidelity, whether for your personal brand or your company’s. “Let’s face it: No one believes how great you are if you’re the one who has to tell them.” - Peter Shankman Some topics discussed in this episode include: Don’t be a social media apologist Focus on creating a great experience Be careful about what you post - it’ll be part of your brand forever Everyone hates self-promotion, but everyone loves help How to be at the top of the list people call for help How to always be hirable, without needing to be perfect Advice for anyone starting their careers Contact Peter Shankman: https://www.shankman.com Peter’s Facebook Peter’s Twitter Peter’s Instagram Peter’s LinkedIn Peter’s Youtube channel More from Peter: Faster than Normal podcast Online community and coaching for entrepreneurs- ShankMinds: Breakthrough Books: Faster than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain Zombie Loyalists: Using Great Service to Create Rabid Fans Nice Companies Finish First: Why Cutthroat Management Is Over - and Collaboration Is In Customer Service: New Rules for a Social Media World Can We Do That?! Outrageous PR Stunts That Work - And Why Your Company Needs Them References and links mentioned: Twitter LinkedIn Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspir

How can you generate customer loyalty? One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help! In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers. This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Lisa and Peter talk about the pitfalls of using social media to solve your brand’s problems and how to get others to sing your praises, instead of irking your followers with constant self-promotion. Want to start building your own zombie fan base? Listen to the episode to hear Peter reveal some of his secrets for fostering fidelity, whether for your personal brand or your company’s. “Let’s face it: No one believes how great you are if you’re the one who has to tell them.” - Peter Shankman Some topics discussed in this episode include: Don’t be a social media apologist Focus on creating a great experience Be careful about what you post - it’ll be part of your brand forever Everyone hates self-promotion, but everyone loves help How to be at the top of the list people call for help How to always be hirable, without needing to be perfect Advice for anyone starting their careers Contact Peter Shankman: https://www.shankman.com Peter’s Facebook Peter’s Twitter Peter’s Instagram Peter’s LinkedIn Peter’s Youtube channel More from Peter: Faster than Normal podcast Online community and coaching for entrepreneurs- ShankMinds: Breakthrough Books: Faster than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain Zombie Loyalists: Using Great Service to Create Rabid Fans Nice Companies Finish First: Why Cutthroat Management Is Over - and Collaboration Is In Customer Service: New Rules for a Social Media World Can We Do That?! Outrageous PR Stunts That Work - And Why Your Company Needs Them References and links mentioned: Twitter LinkedIn Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspir

Never underestimate the power of community for your personal development and your business growth! In this episode, you will discover the inspiring story and insights of Jannie Aasted Skov-Hansen, the founder of an amazing tribe of global nomads called Here We Are Global. This episode will be particularly useful to you if you are looking to build a social business around a mission you truly believe in, it will also help trigger some ideas on how you can create a powerful tribe around your vision! “If you have an idea, start somewhere. Don’t wait to have all the answers!” However, this episode will also be interesting to you if: You feel lonely in your search for career or purpose and are looking to connect locally with like-minded global nomads and expat spouses who are familiar with these challenges You are a life or career coach and want to know how you can help this community with yourskills and grow your coaching business through this platform Metaphor used by Jannie during the interview on creating the environment for a tribe to flourish. Jannie Aasted Skov-Hansen is the founder of Here We Are global, a community of global professionals advancing the dual career opportunity. As a seasoned HR specialist, Jannie combined her insights from the corporate world, work and life experience as an expat partner in developing countries to develop mindful mobility solutions through Here We Are Global. Since its beginning in Kyrgyzstan, Central Asia, this platform spans more than 18 countries and is gaining traction as the new go-to platform for travelling partners to develop personally and professionally while on the move. It is a network and consultancy offering real opportunities for accompanying partners to develop their skills set and uphold a professional identity while contributing locally. It is a social business as members help open opportunities to learn, work or volunteer and thereby create an ecosystem of global professionals. (http://tandemnomads.com/pb) What you will learn What is this platform about and how it started What are they key factors of success that allowed this platform to grow across the world How to gather volunteers around a common vision What mindset shifts need to happen to make it work on the long term What are the practical systems to put in place to create sustainability What are the potential business models that are considered to create revenue through this social business How can you benefit from this platform and join this community Resources and inspiration Check out related podcast episodes and important info on the topic: Tribes from Seth Godin (https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=sr_1_1?keywords=seth+godin+tribe&qid=1553806115&s=gateway&sr=8-1) Zombie Loyalists: Using Great Service to Create Rabid Fans (https://www.amazon.com/Zombie-Loyalists-Using-Service-Create/dp/1137279664/ref=sr_1_fkmrnull_1?keywords=zombie+loyalists+from&qid=1553806162&s=gateway&sr=8-1-fkmrnullhts) Lean management methods (https://www.lean.org/WhatsLean) Take action now Check out the website of Here we are global (http://www.hereweareglobal.com/) and contact the team to find your local point or opportunities for partnership. Make sure to mention this episode in your email to get quick response. Download your free guidebook to grow a successful portable business here. (http://www.tandemnomads.com/pb) Find Jannie online Website (http://www.hereweareglobal.com) Facebook (https://www.facebook.com/hereweareglobal/) Instagram (https://www.instagram.com/hereweareglobal/) Linkedin (https://www.linkedin.com/in/jannieaastedskovhansen)

This week: Zombie Loyalists Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is “Zombie Loyalists: Using Great Service to Create Rabid Fans.” He wants you to create rabid fans who do your … Continue reading →

In this episode, Jim and Tyson interview business automation guru Greg Jenkins, founder and CEO of Monkeypod Marketing. They will go over his career and discuss the importance of automation and systems and how it can help your business.   “If you do something 3 times a day find a way to automate it…”   “If it is automated, it doesn’t have to feel that way and you don’t have to beat people over the head with automation, and if done properly automation can be really seamless and it should be contributing to your overall customer experience…”   Greg is founder and CEO of: http://www.monkeypodmarketing.com/, and his business is automation other businesses.     “marketing and automation tools when leveraged appropriately multiply your efforts and what your team is capable of…”   Hacking’s hack: Automate social network reactions with https://zapier.com/! Connect Your Apps and Automate Workflows. Listen to Greg’s example on how to use this tool! It is Excellent!   Greg’s hack: A website: http://workhacks.com/ All about tools and things that will make your life and your business easier.   Tyson’s tip:  A book: Zombie Loyalists: Using Great Service to Create Rabid Fans Hardcover – January 27, 2015 by Peter Shankman  (Author)   https://www.amazon.com/Zombie-Loyalists-Using-Service-Create/dp/1137279664/ref=sr_1_1?ie=UTF8&qid=1505397116&sr=8-1&keywords=zombie+loyalists   Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment! You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com   Do you want to get on the show? Shoot us an email or message us!   The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Peter Shankman is an author, entrepreneur, speaker, and a worldwide connector. Peter is best known for founding Help A Reporter Out, (HARO) in 2008, which in under a year became the number one website for thousands of journalists on deadline to connect with experts and sources for their stories around the globe. In June of 2010, less than three years after Peter started HARO, it was acquired by Vocus, Inc.   Peter is the founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide. Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide.   Peter is the author of four books: Zombie Loyalists: Using Great Service to Create Rabid Fans, Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration is in, Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them and Customer Service: New Rules for a Social Media World.   In this episode you'll learn: [01:26] How Peter differentiates his pitch by showing up with pizza in the client's offices? [03:00] How not to suck as a service provider? [04:48] What are the questions Peter asks the client on the first meeting? [06:40] How should an agency come up with a hook to a PR pitch? [07:40] Why spotting trends is crucial for pitching? [08:21] How are Peter's businesses structured right now? [10:40] How did Peter get his first speaking gig? [11:20] Peter's process for coming up with a talk idea that captivates the audience? [14:45] Why did Peter build ShankMinds? [17:45] How Peter ensures that his mastermind members get value out of it? [19:38] How Peter structures his day? [22:07] How did Peter find out he's a terrible manager? Links mentioned: Peter Shankman Website Peter's podcast: Faster than Normal   Brought to you by Experiment 27. Find us on Youtube here.   If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.

Butterflies of Wisdom is a podcast where we want to share your story. We want to share your knowledge if you have a small business if you are an author or a Doctor, or whatever you are. With a disability or not, we want to share your story to inspire others. To learn more about Butterflies of Wisdom visit http://butterfliesofwisdom.weebly.com/ Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To find out more about Challenge Aspen go to https://challengeaspen.org. To see how Win walk and about Ekso go to http://www.bridgingbionics.org/ or email Amanda Boxtel at amanda@bridgingbionics.org.   On Butterflies of Wisdom today, Best-Selling Author, Win C welcomes Peter Shankman. Peter is an entrepreneur, CEO, runner, skydiver, podcaster, Ironman Triathlete, and most importantly, a dad. He’s the founder of ShankMinds: Breakthrough, a private, online entrepreneur community with hundreds of members around the world. He’s perhaps best known for founding Help a Reporter Out, the world’s largest source repository in the world, which fundamentally changed how journalists source their stories. His customer service and social media clients have included American Express, NBC, Universal, E Entertainment, Sprint, the US Department of Defense, Royal Bank of Canada, Saudi Aramco, Snapple, Walt Disney World, and many others. Peter is the author of five books, including his most recent bestseller, Zombie Loyalists: Using Great Service to Create Rabid Fans, and the upcoming Faster Than Normal: Peter also hosts the top-rated Faster Than Normal Podcast, helping people understand that ADD and ADHD is a gift, not a cu rse. He’s based in NYC. To learn more about Peter visit http://www.shankman.com/. To learn more about Win Kelly Charles visit https://wincharles.wix.com/win-charles. To follow Win on Twitter go to @winkellycharles. To follow Win on Instagram go to winkcharles. To follow Win on Snapchat go to Wcharles422. "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her."Please send feedback to Win by email her at winwwow@gmail.com, or go tohttp://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show, please fill out the intake at http://bit.ly/bow2017. Butterflies of Wisdom sponsored by Kittr a new social media tool that is bringing about new ways of posting on Twitter. It's fun, full of free content you can use, helps you schedule at the best times, is easy to use, and it will help you get more followers. Visit Kittr at gokittr.com. This is a 20% off code forwww.gracedbygrit.com. The code will be XOBUTTERFLIES. If you would like to support Butterflies of Wisdom go to https://www.patreon.com/wcharles. If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go to https://www.facebook.com/dannidolltheragdollclown/?notif_t=page_invite_accepted¬if_id=1492366163404241. To learn more about Danielle visit http://www.dancanshred.com. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Butterflies of Wisdom, please send a PayPal donation to aspenrosearts@gmail.com oraspenwin@gmail.com. Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation.    In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win.   Send to:   Challenge Aspen PO Box 6639 Snowmass Village, CO 81615 Or donate online at https://challengeaspen.org.   Bridging Bionics Foundation  PO Box 3767 Basalt, CO 81621   Thank you Win  

On this episode of ShiftShapers, we are stepping out of the realm of employee benefits, insurance and financial planning to discuss the ultimate differentiator for all businesses – customer service. Peter Shankman is the author of a new book, Zombie Loyalists: Using Great Service to Create Rabin Fans. Get full show notes and more information here: http://bit.ly/2i6HKq2

Peter Shankman is the founder of ShankMinds Business Masterminds a day-long business mastermind series in multiple locations around the world. He’s perhaps best known for founding Help a Reporter Out, the world’s largest source repository in the world, which fundamentally changed how journalists source their stories. His customer service and social media clients have included American Express, Sprint, the US Department of Defense, Royal Bank of Canada, Saudi Aramco, Snapple, Walt Disney World, and many others. Peter is the author of four books, including his most recent best seller, Zombie Loyalists: Using Great Service to Create Rabid Fans. Peter recently launched the Faster Than Normal Podcast, helping people understand that ADD and ADHD is a gift, not a curse.Learn More: www.shankminds.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Peter Shankman is the founder of ShankMinds Business Masterminds a day-long business mastermind series in multiple locations around the world. He’s perhaps best known for founding Help a Reporter Out, the world’s largest source repository in the world, which fundamentally changed how journalists source their stories. His customer service and social media clients have included American Express, Sprint, the US Department of Defense, Royal Bank of Canada, Saudi Aramco, Snapple, Walt Disney World, and many others. Peter is the author of four books, including his most recent best seller, Zombie Loyalists: Using Great Service to Create Rabid Fans. Peter recently launched the Faster Than Normal Podcast, helping people understand that ADD and ADHD is a gift, not a curse.Learn More: www.shankminds.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Shep Hyken speaks with best-selling author, blogger, speaker, and podcaster, Peter Shankman. They share stories about some exceptional customer service experiences and how to create loyal fans. Peter shares tips from his bestselling book on customer service, Zombie Loyalists: Using Great Service to Create Rabid Fans. He also discusses his upcoming book, Faster Than Normal; Unlocking the Gifts of an ADHD Brain. The book, is based used his award-winning podcast Faster Than Normal, providing insights into an ADHD mind, and how to create a more productive day with proper planning. This episode of Amazing Business Radio is fast-paced and packed full of great information – an episode you don’t want to miss! Learn more about your ad choices. Visit megaphone.fm/adchoices

The New York Times has called him "a public relations all-star who knows everything about new media and then some", while Investor's Business Daily has labeled him "crazy, but effective".  Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD), and a dose of adventure, and make it work to your advantage. A bestselling author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Customer Service, Entrepreneurship, Social Media, PR, marketing and advertising. Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO's tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Cision, Inc. Peter is the founder of ShankMinds: Breakthrough, a private online entrepreneurial community, with members in more-than ten countries. Peter also hosts the award-winning podcast on ADD and ADHD, Faster Than Normal, which is helping to turn the conversation around ADHD from curse to gift, by interviewing successful people who have made ADHD their secret superpower.  Peter's Customer Service and Social Media clients have included American Express, Sprint, The US Department of Defense, Royal Bank of Canada, Snapple Beverage Group, Saudi Aramco, Foley Hoag, LLP, NASA, Haworth, Walt Disney World, Abercrombie and Kent, The Ad Council, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah's Hotels, and many, many others. Peter is the author of four books: Zombie Loyalists: Using Great Service to Create Rabid Fans (Palgrave/Macmillan, 2015); Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration Is In (Palgrave/Macmillan, 2013,); Customer Service: New Rules for a Social Media World (Que Biz-Tech 2010,); and Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them (Wiley and Sons, 2006,).  He's a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide, including:  South by Southwest, Affiliate Summit, BlogWorld, TBEX, The Public Relations Society of America, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association. Peter is an angel investor in early stage startup companies, sits on multiple advisory boards, and is honored to sit on the NASA Civilian Advisory Council, appointed to his position by NASA Administrator Charles Bolden. A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including:  The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today. A proud Boston University graduate, Peter started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event. Born and raised in New York City, Peter still resides there with his beautiful wife and daughter, and two cats. In the few hours of spare time Peter has per month he's completed 13 marathons, seven Olympic distance triathlons, two half-Ironman triathlons, and one full Ironman Triathlon. He's also a “B” licensed skydiver with over 400 jumps. In 2011, Peter authored a tweet that was voted as one of the Top Ten Tweets of the year by Twitter, out of more than 160,000,000,000 tweets sent. Peter is one of the extraordinary guests featured on The One Way Ticket Show. In the podcast, Host Steven Shalowitz explores with his guests where they'd go if given a one way ticket, no coming back!  Destinations may be in the past, present, future, real, imaginary or a state of mind. Several of Steven's guests have included:  Legendary Talk Show Host, Dick Cavett; CNN's Richard Quest & Bill Weir; Journalist-Humorist-Actor Mo Rocca (of CBS Sunday Morning & The Cooking Channel's "My Grandmother's Ravioli" fame); Bronx Borough President Ruben Diaz, Jr.; as well as leading photographers, artists, writers and more.

I last had Peter Shankman on my show the night of Hurricane Sandy. It was, by far, the biggest audience I have ever had for this show. Peter asked me if he could come back, this time to talk about ADHD. He didn't have to ask twice! Peter Shankman blames ADHD for most of his success. He recently launched Faster Than Normal, a blog and podcast focused on the BENEFITS of having ADD/HD.  Peter is best known for founding Help A Reporter Out (HARO) and as the founder and CEO of The Geek Factory, Inc. a boutique social media, marketing and customer service strategy firm located in New York City He spends the majority of his time on the road, keynoting corporate events for clients including American Express, Sheraton, Saudi Aramco, Cisco, SAP, Sprint, The US Department of Defense, Walt Disney World and many more. In his little spare time he is a NASA Advisory Board member, angel investor in multiple start-ups, sub-­4 marathon runner, Ironman and B-­licensed skydiver. A tweet of his was voted one of the top 10 Tweets of 2011 by ABC News and Twitter. Peter recently authored the bestselling book Zombie Loyalists: Using Great Service to Create Rabid Fans. He lives in New York City with his beautiful wife and daughter, and two psychotic cats. You can connect with Peter online http://shankman.com and on Twitter @petershankman

Peter Shankman, is an author, a consultant, and an entrepreneur with three companies and multimillion dollar exits under his belt (founder of HARO). He speaks to companies all around the world about how to provide amazing customer service. And his newest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans”. He’s a marketing pundit frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today. We discuss the importance of customer service, how we all expect to be treated like crap, and how companies can succeed simply be doing just a little bit better than what customers expect. “You don’t have to find your inner tiger, just suck a little less…” On this show, you’ll discover how to win over customers, clients, and employees. In This Episode, You’ll Learn: How everything has a lifecycle and why you should be looking for the next thing How Richard Branson shows exceptional customer service Why every person should have to wait tables for two years The concept of connectedness How customers expect to be created by crap by brands Why entrepreneurship is like jumping off a cliff and trying to sew a parachute on the way down What you can do to get out of your comfort zone Why the next 50 years is going to come down to the competition of customer service Why you have to be a decent person, winning a lot more with honey than vinegar No one wants you to be perfect, they only want to know that when you make a mistake you’re fixing it Why companies need to understand the need for innovation How the weirdness that gets you in trouble and beat up in school will eventually make you a lot of money – embrace it and more! Links and Resources Mentioned in This Episode: Peter’s Book:  Zombie Loyalists: Using Great Service to Create Rabid Fans http://www.shankman.com Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Join our private Up In Your Business Facebook Group. Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and...

In today's episode, we host Peter Shankman. He is an author, entrepreneur, speaker, and worldwide connector. He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. The New York Times has called him “a PR all-star who knows everything about new media and then some,”. Peter is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. In my opinion, his thoughts about customer service and how businesses can use customer service to not only differentiate themselves from their competition but also to use it as a competitive advantage is as sound as it can get. If you run a business and want to understand how and what needs done to delight your customers, Peter is your go-to man. In this free wheeling conversation, we talk about a wide range of topics around customer service and how easy/difficult it is to create great service experience and yet how uncommon it is. We also talk about how you could use customer service in growing your business. Most important learnings from the conversation: Great customer service can become your key differentiator in growing your business and it doesn't cost much. We are now moving to a customer service based economy. Customer service has the potential to become a competitive advantage for a business. You don't need a lot of budget to create an awesome experience for your customers. Hire people for their empathy and not for their skills. Being Human is critical for any business.. Focus on making the customers you have feel amazing and the customers you want will come to you. You can reach Peter on Twitter. You can also find his social stream here. You can buy his book Zombie Loyalists: Using Great Service to Create Rabid Fans.  

In this AVsocial episode, our co-hosts, Dawn Meade of Net-AV and Kelly Perkins of AVI Systems, are joined by CEO, entrepreneur and author, Peter Shankman, to his latest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Host: Dawn Meade & Kelly Perkins Guests: Peter Shankman – Shankman.com

Michael Covel speaks with Peter Shankman on today’s episode. Shankman is the classic entrepreneur: he is the author of Nice Companies Finish First and the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world. His new book, Zombie Loyalists: Using Great Service to Create Rabid Fans is out now. First, Covel offers up a monologue. Topics include the end of geography and the importance of globalization; gadgets, software, hacks, and websites as the magic elixir; the importance of dedication, commitment, and alone time; exercise; being able to walk away when negotiating; getting off the sidelines; happiness as a choice; and the necessity of having a niche. Covel and Shankman discuss skydiving and the lessons of preparation and mitigating risk; social media compared to the dotcom bubble; and the importance of creating a good product and customer service despite advances in technology. Ending? Covel summons Alan Watts for good measure. For more information on Peter Shankman, visit shankman.com. Want a free trend following DVD? Go to trendfollowing.com/win.

Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Peter Shankman. The original live interview was 1/20/15. Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same. His websites are http://shankman.com/   http://www.zombieloyalists.com/ To order his book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com    

Consumers and clients believe customer service has become increasingly bad, yet most businesses believe their customer service is above average. Lawyers are certainly not exempt from this. However, in the age of Twitter, Facebook, and smartphones, unhappy customers are able to share their bad experiences to hundreds, thousands, even millions of people in real-time. So how do law firms, solo lawyers, and other businesses combat this influx in technology and potentially harmful online information? There's no trick, loyalty program, or hack that will work. Lawyers, and all other people providing service, will just need to create a good experience for their clients and customers across the board. In this episode of The Un-Billable Hour, Christopher Anderson interviews customer service consultant Peter Shankman about how clients are changing the way they respond to bad service, the part technology plays, how businesses should respond to this change, and his view for the future of online reviews. Shankman begins by explaining the change in the way businesses have sold their products and services for the last 60 years. With the advent of the internet, people are more skeptical of advertising, and are able to connect with each other and interact in real-time. If one unhappy client shares his/her experience on social media, hundreds of people will see it. Shankman discusses transparency and genuine apologetic responses as the effective ways for lawyers to respond to these bad client experiences. However, in order to make clients fanatics, lawyers need to simply communicate with them and treat them with respect, and the client will brag about the good service to others. In the next four years, Shankman expects even online review sites like Yelp and Tripadvisor to become less relevant to business reputations than social media sites like Facebook, Google+, or Twitter. The most important point, Shankman emphasizes, is to consistently treat your clients decently and with respect. When your customer has an amazing experience, they will want to share. Peter Shankman is an author, consultant, entrepreneur, and the owner of several multi-million dollar companies. He speaks to companies all around the world about how to provide amazing customer service and how to take advantage of the social conversation economy that he believes will be driving the global commerce engine over the next 100 years. Shankman has worked with hundreds of well-known companies and brands, as well as many other companies around the world. His newest book is Zombie Loyalists: Using Great Service to Create Rabid Fans.

Peter Shankman is an entrepreneur, speaker, and worldwide connector, globally recognized for radically new ways of thinking about marketing, customer service, advertising, PR, and social media. He is the author of the new book Zombie Loyalists: Using Great Service to Create Rabid Fans. Peter discusses what is holding small businesses back from providing strong customer service. He provides actions companies can take to improve their customer service and create rabid fans.David Pride is the Owner and Chief Relationships Officer of Social Impressions - a social media marketing agency that crafts strategic content for companies. David gives small business owners ideas for content to post on social media and provides insight into advertising on Facebook and gaining an Instagram & Twitter following.Matt Sapaula is America's money smart guy; he has been the co-host and feature finance-expert on MSN Money's reality television series The Invested Life for two consecutive seasons. Matt discusses how to successfully make the tough transition from a corporate career to starting your own entrepreneurial venture.Dafna Michaelson is the co-founder and president of the Journey Institue for the 50 in 52 Journey, a project for which she traveled across America to all 50 states, spending 52 weeks to find and share the stories of ordinary people doing incredible things in their communities throughout the country. Dafna gives advice for posting pictures on social media and how it can benefit your company.Sponsored by Sage and Nextiva.