Podcasts about zombie loyalists

RV LIFE presents this commercial free Ask Us Anything episode of the RVE Podcast recorded Live during The RV Entrepreneur Workshop during the 2024 Hershey RV Show, with Kimberly, Rose and Jim answering questions from attendees about everything from the never-ending life/work balance game, SEO for Youtube channels, how to start a podcast, social media vs. word of mouth marketing, and so much more. Many thanks to all the attendees and everyone who helped make The RVE Workshop and RV LIFE After Party @Hershey 2024 a success including our partners; Jayco, KoolRV, Open Road Resorts, Lithionics Battery, Airskirts, RVTV, Open Roads fuel card, Clear Two Oh, Workamper News, and more. Meet Your Hosts: Jim Nelson @LiveWorkDream - https://liveworkdream.com/ Rose Willard @ResetYourJourney - https://resetyourjourney.com/ Kimberly Crossland @KimberlyCrossland - https://kimberlycrossland.com/ RESOURCES MENTIONED The RVE Talent Pool - https://therventrepreneur.com/talent/ Video AI - https://vidyo.ai/ Zombie Loyalists, Peter Shankman - https://amzn.to/3B7kqSX Workampers Group - https://www.facebook.com/groups/weloveworkamping/ Derscript Podcast Editing - https://www.descript.com/ Pad Flynn: How to Start A Podcast - https://www.smartpassiveincome.com/guides/how-to-start-a-podcast-tutorial-pat-flynn/ Skool Community Platform - https://www.skool.com/ Semrush - https://www.semrush.com/ Related RVE Podcast Episodes #325 - 10 Ways I Make Money While I RV with Kathy Belge https://therventrepreneur.com/rve325/ #351 - Running a Land Investment Business From the Road with Jill DeWitt https://therventrepreneur.com/rve351/ #316 - From High Stress Corporate Job to RV Entrepreneur with Suzy Wraines https://therventrepreneur.com/rve316/ Related RVE News Articles Prevent Analysis Paralysis: Stop Researching And Start Applying https://therventrepreneur.com/analysis-paralysis/ ~~~~~~~~~~~~~~~~~~~~~ THE RV ENTREPRENEUR https://therventrepreneur.com ~~~~~~~~~~~~~~~~~~~~~ Join the RVE community on Facebook! ⁠⁠https://www.facebook.com/groups/therventrepreneurcommunity⁠ Connect with RVE on all your favorite socials ⁠https://therventrepreneur.com/connect⁠⁠ Got questions or comments for our hosts? Leave us a voice message! ⁠⁠https://therventrepreneur.com/voicemail⁠⁠ (NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.) Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form: https://therventrepreneur.com/guestform

This Week:  Zombie Loyalists Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. Peter's book … Continue reading →

This Week:  Zombie Loyalists  Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is … Continue reading →

Peter Shankman is a keynote speaker, an entrepreneur, and an author.  He started his career many years ago at America Online.  He helped to found AOL Newsroom.  Afterward he started a PR firm called The Geek Factory.  After that he founded a service for journalists called HARO (Help A Reporter Out).    He's an angel investor, a speaker, and has written 5 books, including the bestseller Nice Companies Finish First: Why Cutthroat Management is Over and Collaboration is in.  He's the top keynote speaker in marketing, brand building, social media, and customer service.   Among all of these incredible accomplishments, Peter is also a father, an ironman triathlete, a skydiver, and he loves to ride his Peloton.  Finding time for his family and his hobbies even among his hectic schedule.

This Week:  Zombie Loyalists  Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is … Continue reading →

Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to use great service to create rabid fans Almost every day we encounter people who work in customer service. Perhaps you stop at the gas station before work where you interact with an attendant who pumps your gas. Or maybe you walk inside, get a cup of coffee, and interact with the employee behind the till. After work, you might head to the grocery store, the gym, or the bar for Happy Hour. No matter where you go, you interact with people who represent a company or business. So what happens when you encounter an employee who is just plain rude? Do they affect your day? Do they affect how you view that company? Of course, they do! Employees are on the frontlines for company representation, which is why customer service is a key component in keeping your customers happy and coming back. So how can you as a business owner ensure your employees provide great customer service? Throughout Zombie Loyalists, you’ll learn how to provide and promote incredible customer service as well as how to turn your customers into crazy loyal fans. These fans will help grow your company by spreading the word and building an army of Zombie Loyalists. Keep reading to learn how kindness starts from the top-down and why creating Zombie Loyalists is the most effective way to build brand awareness and success.

Today's interview is with Peter Shankman, an author, entrepreneur, speaker, and worldwide connector. Peter joins me today to talk about his new book: Zombie Loyalists: Using Great Service to Create Rabid Fans, a book about how to create fans that not only keep returning to do business with you but also help you massively grow your customer base, brand awareness and revenue. This interview follows on from my recent interview: Are you making it hard for your customers to give you feedback? – Interview with Gizlo – and is number 136 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

This week:  Zombie Loyalists Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. (Originally aired … Continue reading →

How can you generate customer loyalty? One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help! In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers. This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Lisa and Peter talk about the pitfalls of using social media to solve your brand’s problems and how to get others to sing your praises, instead of irking your followers with constant self-promotion. Want to start building your own zombie fan base? Listen to the episode to hear Peter reveal some of his secrets for fostering fidelity, whether for your personal brand or your company’s. “Let’s face it: No one believes how great you are if you’re the one who has to tell them.” - Peter Shankman Some topics discussed in this episode include: Don’t be a social media apologist Focus on creating a great experience Be careful about what you post - it’ll be part of your brand forever Everyone hates self-promotion, but everyone loves help How to be at the top of the list people call for help How to always be hirable, without needing to be perfect Advice for anyone starting their careers Contact Peter Shankman: https://www.shankman.com Peter’s Facebook Peter’s Twitter Peter’s Instagram Peter’s LinkedIn Peter’s Youtube channel More from Peter: Faster than Normal podcast Online community and coaching for entrepreneurs- ShankMinds: Breakthrough Books: Faster than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain Zombie Loyalists: Using Great Service to Create Rabid Fans Nice Companies Finish First: Why Cutthroat Management Is Over - and Collaboration Is In Customer Service: New Rules for a Social Media World Can We Do That?! Outrageous PR Stunts That Work - And Why Your Company Needs Them References and links mentioned: Twitter LinkedIn Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspir

How can you generate customer loyalty? One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help! In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers. This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Lisa and Peter talk about the pitfalls of using social media to solve your brand’s problems and how to get others to sing your praises, instead of irking your followers with constant self-promotion. Want to start building your own zombie fan base? Listen to the episode to hear Peter reveal some of his secrets for fostering fidelity, whether for your personal brand or your company’s. “Let’s face it: No one believes how great you are if you’re the one who has to tell them.” - Peter Shankman Some topics discussed in this episode include: Don’t be a social media apologist Focus on creating a great experience Be careful about what you post - it’ll be part of your brand forever Everyone hates self-promotion, but everyone loves help How to be at the top of the list people call for help How to always be hirable, without needing to be perfect Advice for anyone starting their careers Contact Peter Shankman: https://www.shankman.com Peter’s Facebook Peter’s Twitter Peter’s Instagram Peter’s LinkedIn Peter’s Youtube channel More from Peter: Faster than Normal podcast Online community and coaching for entrepreneurs- ShankMinds: Breakthrough Books: Faster than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain Zombie Loyalists: Using Great Service to Create Rabid Fans Nice Companies Finish First: Why Cutthroat Management Is Over - and Collaboration Is In Customer Service: New Rules for a Social Media World Can We Do That?! Outrageous PR Stunts That Work - And Why Your Company Needs Them References and links mentioned: Twitter LinkedIn Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspir

What does it take for a company to build loyalists – better yet, zombie loyalists? Peter Shankman, author of “Zombie Loyalists” shares with Taryn Winter Brill on Best Seller Podcast who a zombie loyalist is, what companies are creating great zombie loyalists, and what your company can do to build your own fan base of rabid zombies. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week: Zombie Loyalists Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is “Zombie Loyalists: Using Great Service to Create Rabid Fans.” He wants you to create rabid fans who do your … Continue reading →

Today's episode is brought to you by Booking Protect.  If you offer your guests tickets or live experiences, you should be offering them refund protection. Refund protection gives your guests peace of mind, a better buying experience, and offer you a new stream of revenue.  Find out more by visiting www.bookingprotect.com Today's guest is someone that I've known for years and he was the first customer I had when I started out on my business owner adventure, Peter Shankman.  Peter is really like a shot of adrenaline when it comes to customer service and the word we hit on over and over again is empathy.  I wanted to have Peter on because he talks about the customer economy and how customer service can be a key driver of business.  This is a topic that can't be heard enough.  In this episode, we talk about the little things that make a big difference like the way that you can buy a drink for intermission before the show when you go to a theatre on the West End.  We talk about people, a lot.  You can find Peter at www.shankman.com.  Follow Peter on Twitter.  Peter's podcast is Faster Than Normal.  Get Peter's book, Zombie Loyalists.  Visit my website and blog at www.DaveWakeman.com   

Peter Shankman is an American entrepreneur and author. He has written amazing books such as Can We Do That?, Nice Companies Finish First, Zombie Loyalists, and his recently released, Faster than Normal. Today, Peter shares about the power of storytelling, how you can get things done, and some great ideas about writing, publishing, and recording audiobooks. What We Discuss with Peter: How to put together a catchy presentation without having any visuals - Learn the secret! Just be better than crap and you’ll be great! - What does Peter mean by this? Peter shares how he actually launched his book out of a podcast and a webinar Turning your book idea into the real thing! Where Peter interestingly does his writing and how he does his editing Creating quick rituals over big goals if you want to get things done. Peter shares his first experience writing a book and why is self-publishing the next time The challenges of recording your own audiobooks How to build your story that will resonate with people Why calculated risks are risky but not stupid Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

On this episode of ShiftShapers, we are stepping out of the realm of employee benefits, insurance and financial planning to discuss the ultimate differentiator for all businesses – customer service. You can find show notes and more information by clicking here: http://bit.ly/2AJuUDI

Peter Shankman is a well known entrepreneur, author and host of the highly popular podcast, Faster than Normal. As you'll hear in this episode, Peter truly is faster than normal, as he talks faster than anyone we've had on the show thus far! But for good reason-- he's got a ton to say about the positive side of ADHD! He recently called in to Distraction to share a few stories with Dr. Hallowell, including the unbelievable tale of how he wrote his bestselling book Zombie Loyalists. It's a highly unusual story that underscores the belief that people with ADHD can and should develop their own way of doing things. If you'd like to contact Peter, send an email to peter@shankman.com.  Links mentioned in this episode: Peter's Book: Faster than Normal John Ratey's Book: Spark Dr. Hallowell's Book: Driven to Distraction   Learn more about our sponsor Landmark College.  Have you taken our Listener Survey? 

In today's episode of The Art of Passive Income, Mark and Scott are joined by Peter Shankman—Shankman.com.  Peter is best known for founding Help A Reporter Out, (HARO) which became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media.   The New York Times has called him a public relations all-star who knows everything about new media and then some.  His Faster Than Normal Podcast embraces the concept that having ADD or ADHD as a gift and not a curse.  Peter is also the author of five books. His latest, Zombie Loyalists: Using Great Service to Create Rabid Fans, he wrote while on a plane to Hong Kong and back again with only a 2 hour layover in between. His only agenda for traveling to Hong Kong was to write the book!  It's about knowing the way you work and being able to master that in such a way that you do it well.    He talks to us about the premise behind Zombie Loyalists—someone who is so in love with a brand or a product, they want to share that with the world. And how to create Zombie Loyalists in your own business.   A few factors are:  Going above and beyond. Being accessible And making sure that everyone in your audience is benefiting by the information you're giving.  Peter also shares how you can find the right audience for YOU!   Plus, in what area does Peter see companies ruining their marketing plan?  Listen in to find out now... TIPS OF THE WEEK Mark: Learn more about Peter by going to his website at Shankman.com. Scott: Check out the new and updated Process.st. They have new tools, platforms, etc.  Peter: Go and check out Reddit.com. It's a website that allows you to learn anything you possibly want. There are topics on every conceivable thing known to man.  Isn't it time to create passive income so you can work where you want, when you want and with whomever you want

Peter Shankman is the author of four books including his most recent “Zombie Loyalists” and is best known for founding Help A Reporter Out (HARO) and as the founder and CEO of The Geek Factory, Inc. a boutique social media, marketing and customer service strategy firm in NYC. Peter Shankman’s latest project, ShankMinds: Breakthrough is for those who need a little mentoring, but aren’t ready to go and join a full-blown Mastermind just yet. Perhaps you haven’t fully launched your business. Perhaps you’re still working for someone else. For whatever reason, you know you need mentoring, not to mention real-world feedback from people just like you – people who are in the same boat as you, but bring their own opinions and strategies to the table. You need a group of people you can trust, that you can call your own. We’re going to help you, and I want you to join us now: ShankMinds: Breakthrough! Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network  Diagnosed at seven years old with “sit down, you're disrupting the class” disease, Peter wasn't formally diagnosed with ADHD until his mid-30s. By that time, however, he'd started and sold two companies, and realized that all the differences that formerly labeled him as a troublemaker were actually his greatest assets. After Peter sold his third company, (Help a Reporter Out,) he decided to focus on really understanding this “faster brain” of his, and learning exactly what it could do. From that, the Faster Than Normal podcast and bestselling book were born. Peter believes that everyone has gifts, potential, and abilities far beyond what society has deemed “normal,” and strives to help bring those gifts to life in as many people as he can through his podcast, books, online videos, and countless worldwide speaking appearances. He can be found at @petershankman on all of the socials, and at www.shankman.com. The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

On this episode of ShiftShapers, we are stepping out of the realm of employee benefits, insurance and financial planning to discuss the ultimate differentiator for all businesses – customer service. Peter Shankman is the author of a new book, Zombie Loyalists: Using Great Service to Create Rabin Fans. Get full show notes and more information here: http://bit.ly/2i6HKq2

Reach Us Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Production Assistant - Anna Nygren On Facebook: The Nice Guys Community page What's Happening: The Nice Guys B'moreBiz Conference Nov 7-9th More Info Signup     Peter Shankman: A Man of Conviction Intro Why wouldn't you want to work above and beyond for the exact thing that fuels your company.. i.e. customers Hell, just be a little bit nicer DO YOUR HOMEWORK Research who you're meeting is with, what do they do in their free time? What have they accomplished? Stop chasing the likes and do more likeable things   Realize Your Privilege Have an audience is a privilege We need to focus on being better people Be honest and open Don't look for the ask, the ask will come find you Show people that you care... If you don't care, go work on that first The CEO at the top of the tower doesn't see/feel was is going on in the front line Peter has a podcast called, “Faster Than Normal,” where CEOs and entrepreneurs talk about turniig their ADD/ADHD into their strength…   Check out Peter's podcast- http://fasterthannormal.com/ His website- http://shankman.com/ Get his newest book "Zombie Loyalists" or his first book "Nice Companies Finish First"   Doug's Stuff: Amazon #1 Best selling book Nice Guys Finish First. Business Building Bootcamp (10 Module Course)   Partner Links: Interview Valet:  Get interviewed on top podcasts and share your message. BombBomb: Take your email to the next level. Drop a BombBomb today. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Amazon.com: Click before buying anything. Help support the podcast.   Survey: Take our short survey so The Nice Guys know what you like.   Nice Guys Links Subscribe to the Podcast Niceguysonbusiness.com   Promise Statement: To provide a learning experience that is entertaining and adds value to your life.   Don't underestimate the Power of Nice.

Guest Name: Doug Sandler - The Nice Guy Guest Intro: Today, I have a real treat for you. My guest is Doug Sandler. Doug has over 30 years of business experience as an entrepreneur and a leader. His book Nice Guys Finish First is ranked number one as an Amazon Best Seller. That's pretty freaking cool. As a podcaster, Doug has interviewed Arianna Huffington (who is really famous and popular, if you guys don't know, from Huffington Post), Dan Harris from Good Morning America, the White House Chief of Staff, and dozens of other celebrities. He specializes in teaching others the How To's of building relationships and strengthening connections. So as you could tell, I probably need him for than anybody. I'm glad to have him on here.   Topics We Discuss: A brief timeline of Doug's career His best system in place: The Nice Guy 30 The power of returning communication and being genuine with it Following up is critical Managing day-to-day efficiency: Writing down all your responsibilities Developing your schedule based off your priorities Giving yourself permission to walk away from emails and social media Major challenges among organizations: Communication and Relationships Creating relationships focused on problem resolution over money How to deal with small margin businesses: Be more human. Hiring for greatness: Empowering employees, trust, personality over resume Getting data from customers and your frontline employees: Simply ask How to run good customer surveys: Preparation is key. Books, People, & Resources: The Nice Guys on Business Podcast www.dougsandler.com Zombie Loyalists by Peter Shankman Book recommendation: Who Moved My Cheese? by Spencer Johnson

Know Thyself Happy Tuesday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have Peter Shankman, most famously known for the founder of HARO (Help a Reporter Out), and now a public speaker.  Peter has a great grasp on customer service, and even has written the book on it - Zombie Loyalists. Peter's golden rule is to "hire for people". Hire people who can deal with people first and then teach them the technical aspects of their job. Peter has a new podcast out Faster Than Normal, where he discusses how he deals with ADHD in business.  What's great about this is Peter being a public figure is bringing ADHD to the foreground, and helps entrepreneurs deal with their mental issues. If you like the content in this episode please do leave a review in iTunes. Links Mentioned During the Show: Peter's home page Faster Than Normal Zombie Loyalists book Shankminds The Mortons Story

Do you have ADHD? You may have a massive advantage! In this episode I pick the brains of Peter Shankman. A hugely successful entrepreneur,  bestselling author, Angel investor, Nasa Advisor, Skydiver and Ironman Triathlon, who attributes his high level of achievement to having ADHD. Peter is the ex founder of HARO the largest free source repository in the world which was acquired just 2 years after he started it in his apartment. Peter is the founder of ShankMinds: Breakthrough, a private online entrepreneurial community, with clients in 10 countries Peter also hosts the award-winning podcast on ADHD, Faster Than Normal, which is helping to turn the conversation around ADHD from curse to gift, by interviewing successful people who have made ADHD their secret superpower   His social media clients include big names such as American express, Disney, The Royal bank of Canada, and Sprint to name just a few. He has been featured on CNN, MSNBC, FOX news and many other media networks   What you will learn: How to get other people to talk about you and your company How to use PR stunts to get noticed How to get paid for public speaking Why it’s important not to care about what others think of you How having ADHD can be a major advantage in business Why it’s important to network wherever you go What’s the best Social Media Strategy Interesting highlights: Peter started  HARO in his apartment and sold it just 2 years after launch Peter reached 250,000 subscribers before selling out Peter wakes up at 3:30am every morning   Peter’s #1 practical advice:  “Be one level above crap”Tweet This Resources & Links: SCOTTeVEST (http://www.scottevest.com/) Peter Shankman (http://shankman.com/) Peter’s Mastermind Group (http://shankminds.com/) Zombie Loyalists  (http://www.zombieloyalists.com/) Get in touch with Peter on Twitter – @Petershankman Thank You for Listening! I would like to personally thank you for listening to my podcast.  If you enjoyed today’s show, please share it with others. Just click on the social buttons below. Also, if you podcast on iTunes (https://itunes.apple.com/gb/podcast/can-i-pick-your-brain/id1076916148?mt=2) , you would be joining me on my mission to help as many people as I can become really successful. And finally if you haven’t already subscribed podcast on iTunes (https://itunes.apple.com/gb/podcast/can-i-pick-your-brain/id1076916148?mt=2) , so you can get automatic updates whenever another episode goes live!

I last had Peter Shankman on my show the night of Hurricane Sandy. It was, by far, the biggest audience I have ever had for this show. Peter asked me if he could come back, this time to talk about ADHD. He didn't have to ask twice! Peter Shankman blames ADHD for most of his success. He recently launched Faster Than Normal, a blog and podcast focused on the BENEFITS of having ADD/HD.  Peter is best known for founding Help A Reporter Out (HARO) and as the founder and CEO of The Geek Factory, Inc. a boutique social media, marketing and customer service strategy firm located in New York City He spends the majority of his time on the road, keynoting corporate events for clients including American Express, Sheraton, Saudi Aramco, Cisco, SAP, Sprint, The US Department of Defense, Walt Disney World and many more. In his little spare time he is a NASA Advisory Board member, angel investor in multiple start-ups, sub-­4 marathon runner, Ironman and B-­licensed skydiver. A tweet of his was voted one of the top 10 Tweets of 2011 by ABC News and Twitter. Peter recently authored the bestselling book Zombie Loyalists: Using Great Service to Create Rabid Fans. He lives in New York City with his beautiful wife and daughter, and two psychotic cats. You can connect with Peter online http://shankman.com and on Twitter @petershankman

In this episode, we bring in Peter Shankman. Peter is an incredibly successful entrepreneur as well as an angel investor, speaker, author and so much more. In this quick, straight to thepoint episode we cover a wide variety of topics such as using PR to grow your business, coping with and using ADD to your advantage, having an entrepreneurial mindset, living life on your own terms and so much more. Enjoy! Resources Mentioned * http://www.geekfactory.com/ Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Hey guys and girls welcome back to another episode of the sales funnel mastery podcast. Today we have on line Peter Shankman and I have been following Peter for it is probably good 6 or 7 years something like that back when he sold the company called Help A Reporter Out about 5 or 6 years ago. So I have been following him since back then. He has a really, really cool story. A really quick intro, he can get into more detail on all this but basically he is best known for founding Help A Reporter Out and as the founder and CEO of The Geek Factory which is a boutique social media and marketing and customer service strategy firm in New York City. A couple kind of cool things about him that you might want to talk about or you might want to learn, we will actually go into it. So he spends a lot of time on the road. He is doing all kinds of keynoting corporate events, big clients, American Express, Sheraton, Cisco, Sprint, U.S. Department of Defense, Walt Disney World, and a whole bunch else like that. And in his spare time, these are -- I like this. He is a NASA adviser board member which I think is awesome because I am into space and NASA and all that kind of stuff. He is an angel investor in multiple start ups, a sub for marathon runner which is kind of cool that something that I cannot really do that, Ironman, and a B licensed skydiver which is awesome. He also has a couple of books, best-selling book, Zombie Loyalists, using great service to create rabid fans which we will get into too. So Peter, How are you? Welcome to the show. Peter Shankman: I am doing well, thanks for having me, good to be here. Jeremy Reeves: Sure, sure, yeah. I was excited when you came on you know, like I said, you have a very kind of interesting story. So you know, do you mind dive in a little bit deeper into you know, into your story kind of where you came from, what are you doing now that kind of thing. Peter Shankman: Yeah, I -- I do not even know what the hell I was doing. My basic logic was I started my career in America Online, I work for AOL back in the 90s when AOL was the internet, it was pretty awesome. My goal was to stay there forever 2-1/2 years into my career they laid off 300 of us in an hour, moved back to New York, I was kind of like -- you know, remember that great scene in Family Guy were Quagmire winds up getting into a fight and he does not know what the hell is going on, he gets out of the fight and he was like (inaudible 4:14) what is happening there you know. It kind of how I felt you know, in the 9 a.m. we had jobs, 10:30 a.m. we are all in the parking lot like what the hell, so you know. But it was great because I moved back to New York sort of consulting (inaudible 4:28) you know, I could do better and start a PR firm and do better than the big agencies because it was a dot com boom and I built a PR firm and the way I started that was, I had no money but it was a summer of 98, there was an independent film coming out on video that did not (inaudible 4:46) you might have not heard off called Titanic and I had 500 T-shirts printed out, the T-shirt read “It sank. Get over it” and I went to Time Square figured that we could sell 180 shirts that break even. I wind up selling 500 in 6 hours. Made $5k (inaudible 5:06) the story to USA Today. It ran on the front page. Sold 10,000 shirts on the web, cleared a $100k, the rest is history. Jeremy Reeves: Nice. I like it. Peter Shankman: Pretty insane. Anyway, that started my PR firm and after a few years, sold the PR firm and then eventually started consulting until such time when I launched HARO. HARO was sort of the game changer for me and now here we are. I give speeches, I go on TV, I ran an awesome mastermind group of about 130 entrepreneurs, (inaudible 5:38) Shankman is totally virtual and we are having fun. I am very lucky. Jeremy Reeves: Nice, yeah, that is awesome. Congrats on all that too. Peter Shankman: I am having a good time. Jeremy Reeves: Yeah, yeah. So what is your -- you know what, one of the things I am interested in is -- since you kind of you know, you used to like you know as you just mentioned, you kind of started a couple of businesses, sold a couple of businesses. Now you do things like angel investing, you are an adviser board and all that. So what is the typical day look like for you, you know, you see, you wake up at whatever time you know, it is kind of scattered, do you have a certain routine that you go through. What is that look like? Peter Shankman: Well, my day starts ridiculously early. I am usually up by 4 a.m. because I -- because the only time I can really go to the gym is early because my, you know, I have a kid and I have wife and I have a career. So if I want to go to the gym it has to be or if I want to work out it has to be sometime between 4 a.m. and around 6:30 or 7:00 in the morning. So I am at the gym, the gym opens at 5:30, I am usually there by 5:30 there is a bunch of us called the door club we are all standing by the door at 5:30 waiting to be let in or I am in Central Park running that early. I actually got arrested for exercising in such a park before it opened. Jeremy Reeves: I did not even know that they had an opening -- Peter Shankman: Right, and then apparently -- I did get arrested for running into the park before it open. I apparently got arrested for telling the cop how do you close nature and when he said, what are you doing here. I said, you know, I am wearing running pants and running shirt and sneakers, I am like what am I doing, seriously, look at me you know, I am giving hand jobs for crack. What do you think I do. It is probably not the best answer but, yes. I am out super early and I am working out super early because if I do not work out I do not have a good day. My brain functions very different with normal people brain. I have ADD. I have ADHD and how I managed it is to exercise and doing things that naturally increased my dopamine and serotonin. One of those things is of course exercise. So I am up super early, and then I am in the office usually by 7:45 -- well, when I am in New York, I am in the office by 7:30 or 7:45. When I am not in New York, I am on the road, it varies like I could be speaking in the conference, I could be flying overnight to Singapore you know, next week I am in Dallas and Austin the following week I am in Cebu, Philippines, so it really, it varies. So for me it is really about using the time I have the best way I have to use it. Jeremy Reeves: Got you. That make sense, nice. So how about some of the things you know, doing like being an angel investor and that kind of thing. How does that -- are you allowed, I do not know if you are allowed to say the (inaudible 8:14) for or not. Peter Shankman: I can say some of them. I am an angel investor in company called Namely they are doing incredibly well. They are online HR, an HR management in the cloud. They are doing unbelievably well. I am so fortunate to invest in them. I am an angel investor in a company called DailyWorth. DailyWorthis (inaudible 8:32) they are an online portal for financial information for women and I am on the board of several companies including SCOTTeVEST technology-enabled clothing and (inaudible 8:45) 9 or 10 different ones and of course, they are all (inaudible 8:51). They teach, they work with companies who improved Youtube. So a lot of companies. Jeremy Reeves: Okay, nice. So what are your thoughts on you know, when you are -- when you are kind of looking at companies and you have a lot of experience with all kinds of different companies you know, what are some of the big things that people kind of do wrong, you know, and I kind of have a feeling of you know, what you are going to say, but you know, just kind of in general, you know, do people you know, are they too boring you know, is there something -- you have a lot of experience in different kinds of areas you know. What are some of the things that you see that when you are looking at the company and they are doing that you think like it is kind of like a, Yes, I want to be involved with that, and on the other side, you know, if they are not doing certain things you are like, no I am going to skip that. Peter Shankman: Well, the first thing I can say is that if company is very -- they need to be very aware of who I am in sort of what my story is, like, you know, my favorite example I had a company who was a -- they made stuff for the GoPro. They made like a really cool attachment for the GoPro camera and the guy comes in and he was like, Yeah, I want to talk to you about GoPro. I am like, great, (inaudible 10:01) and I met with him for a coffee and he brings the GoPro and he was like, you know, I brought this GoPro just in case you do not know what it was, in case you did not know what it was, and okay, so one of the first thing you see about me when you Google me is that I am a skydiver, alright. I am actually the first skydiver who jump with a GoPro. Jeremy Reeves: Oh really. Peter Shankman: Yeah, because I met Nicholas Woodman, the founder at CES in 2005 and he gave me one to play with and I jumped. So I am the first person to jump with a GoPro and it is like, really you could not Google for 5 God damn seconds, how could I possibly trust whatever it is you are trying to pitch me on. So that just kills me. Do your homework for God’s sake. Then also be smart, you know, be intelligent (inaudible 10:40) on time. I spent my life working on being 15 minutes early, everywhere. How hard is that. Oh, the train, bullshit trains were late all the time. Prepare for that. That tells me so much about you even before I meet you. Having a cellphone does not give you the right to be late. So that is just a huge thing for me. Jeremy Reeves: Me too, I got that one (inaudible 11:04) he was the same way and now I am. I literally cannot, I mean countless times I have gotten on the phone with potential clients and you know, it hits 1:00, I call 1:00 you know, and then they are like, Oh, wow you know, you are punctual, you called right on 1, I am like, really, do other people not you know what I mean. Peter Shankman: That something tells me also is you know like people email me, Hey, (inaudible 11:27) talk to you about (inaudible 11:29) and if I happened to be in my office that will be great, I will call them right back and then they are like, Oh, we did not -- Oh, you have just emailed me, you did not expect to call back, and then they are like, No, not really. We thought may be in the few days. Well, Hi, how can I help you, you know. Jeremy Reeves: So tell me little about the book you know, great service to create rabid fans. And also, how did you come up with Zombie Loyalists. Peter Shankman: Basic (inaudible 11:57) Zombie Loyalists is simple. If you are a you know, everyone has that 1 friend who is like in love with the other friend or whatever right. Where do we go for lunch, Oh my God, (inaudible 12:07) you know, he has had a great experience in some point of his life (inaudible 12:10) he wants to drag you there because he loves it so much. That is a zombie look, he wanted to be someone who has had that great experience, right, but here is the thing, we expect to be treated like crap. In the customer experience we expect to be treated like (inaudible 12:23) think about your last flight. Jeremy Reeves: Yeah, I am going on 1 tomorrow. Peter Shankman: All they have to do to be perfect, to make you thrilled is simply to take you there, get there on time on the seat you requested at the time you requested, if they do that you are going to be over the moon but that is what they promised you, they do. You are thrilled about that, it tells you how bad service is if you are thrilled about the fact that your flight was normal, right. So what is that say, you know, I do not need you to be (inaudible 12:56) couple levels above crap and you win the game. That is the zombie loyalist, you know, treat the zombie loyal as well, they will become your biggest fans. Jeremy Reeves: And do you have any -- is there anything specific to kind of look out for with that like you know, do you tell people to like kind of go out and research your competitors you know, go and buy their stuff, go work with them and see what their service is and then figure out ways to kind of beat that or you know. Peter Shankman: I think that for me it is just how would you like to be treated. How would you like your mom to be treated, right. Ritz-Carlton does not hire people who can fold bed sheets, they hire people who like people. So that is why I tell people can you treat your employees or your customers the way you wanted to be treated, the way you want your mom to be treated. If you can do that then you are going to win. Again, it is not rocket science and it kills me (inaudible 13:51) all these people, Oh, we are doing this for training. Just treat them nice, just be a good person. This is not, you know, look I love it because at the end of the day, the worse you are, the easier my job is. My longest relationship before my wife was a woman who told she was not going to out on a second date with me until I stood up when she went to the bathroom and then I press her so much that we did it for 4 years. Jeremy Reeves: Really? Peter Shankman: Yeah. So, how hard is that for God’s sake, you know. Jeremy Reeves: Nice, I like it. When you are on the adviser board of different companies and you start your own whatever, is that some of the stuff that you look at you know. Do you go out and research competitors and then figure out, like is that one of your main strategies for going to business or is it kind of you know. Peter Shankman: It is, I mean they charge you for (inaudible 14:41) the main strategy for figuring out what you know, what they are doing or what they could be doing better you know. I subscribe to all my competitors new letters. I subscribe to all my investments competitor’s newsletters, I want to see what they are doing. And I want to know how I can do it and make it even better. Jeremy Reeves: Yeah and that is one of the things that people do not understand this. People oh you know, there is competition and everybody wants to go into this like you know, the new niche with no competition. Peter Shankman: I love competition. Competition gets me up on my toes. If you go into (inaudible 15:12) you become complacent. Complacent will kill you. Jeremy Reeves: Yeah, exactly. That is exactly how I feel about it and so many people are just afraid of competition and I always think well how mediocre are you, you know, that you are worried about you know, a new competitor on the block. I mean you should look at that and say okay here is the new guy that looks like he is you know or girl whatever you know, that looks like they are beating what we are doing. How do we then up our game you know to blow them out of the water. Peter Shankman: And again, people do not bother to think that way, Oh my God, it is not that major thing, just be a little bit better than what people expect. Jeremy Reeves: Yeah, same thing with flying you know. I just got back from San Diego and then I am going on National tomorrow and actually this time, tomorrow we are taking -- it is me and my wife and both of our you know, our 2 little boys and it is their first time flying so that -- we will see how that goes (inaudible 16:05) But yeah, I mean I am going there expecting that something is going to -- something bad is going to happen, you know what I mean. Peter Shankman: No questions about it and that is what so crazy. That is what so crazy. Jeremy Reeves: Okay. So I was just going to question completely -- speaking of action, you know what, let us actually use that to talk about ADD. So I mean a lot of entrepreneurs suffer from that you know. It is the whole not only just like you know, a shiny object syndrome which might be a part of the whole ADD thing, but you know, I think a lot of entrepreneurs are very you know, they either have diagnosed ADD or they you know, could be diagnosed with ADD. So talk a little about that you know, what is your experienced with it you know, how long have you been you know, how long is it affected you, how bad is it affected you and kind of like you know, tell us a story about that you know, how you kind of figure out that you needed, you needed to get (inaudible 17:06) and then what you did and kind of some of the ways that you cope with it and -- Peter Shankman: Well actually for me, my -- what I realized is actually the benefit. Having ADD is actually a benefit for me. It allows me to get my work done at a much faster pace. It allows me to be much more creative as long as I have the tools needed to manage it because if I do things that negatively affect me then I am in trouble. So you know, for instance, I have 2 types of clothing when I am on TV or giving a speech, I have button down shirt, jeans, and shoes. When I am not giving a speech and on TV, I have a t-shirt, jeans, and sneakers and that is all that is in my closet. I have 2 suits that sit in the corner for when I need them but other than that nothing because if I have to sit every morning and thinking about what to wear that is going to be 45 minutes, right. So for me I would rather not have to think about that. I would rather be able to spend time focusing on things that are important to me. So I called it removal of choice. So I removed certain choices from my life to make it easier for me to get things done. Another example, I -- whenever I give speeches, my contract basically says, I will speak for you, you will pay me except in Las Vegas. In Las Vegas, it says, that I am writer (inaudible 18:15) on the ground from wheels down to wheels that is from 1 to 8 hours because Vegas is not a good place for me. Jeremy Reeves: I can imagine why. Peter Shankman: And as long as I know that I am able to work my life in such a way that it works for me and again that is what has to happen because I you know, doing that, it allows me to be beneficial to myself and elimination of choice allows me to avoid doing stupid shit. That is it, that is the best (inaudible 18:45). So you know these things that work for you and things that do not and you focus on them and that is how you live your life. Jeremy Reeves: Yeah. I think a lot of people are really you know, a little I do not know afraid maybe, like to really understand themselves. It is very, it is very rare that I meet someone who really understands how they work and then actually build their life around that you know. Peter Shankman: I do not think I have a choice. I really do not believe I have a choice because I think if I do try to do something without fully understanding the consequences, bad shit will happen. I joke all the time that on any given day I am 3, I am only 3 bad decisions in a row away from being a junk in the streets. So I have to make sure that I do not make those 3 bad decisions and the best way for me to do this is to understand myself you know, end of story. Jeremy Reeves: Okay, nice, I like it. So when you are talking about Las Vegas, I come across a lot of people who have very limited mindsets and they think that -- so for example, they deal with you know, whatever certain ways of working or on a certain industries or whatever it is and they are afraid to tell their clients that, Hey, look this is how it work, if we work together, this is how it is going to be you know, that kind of thing rather than the client kind of demanding it from them you know. So talk to us a little bit about you know, were you always like that, were you always just to say like look, this is who I am, if you do not like it you know, screw you. Peter Shankman: I understand why people are afraid of that sometimes, but you should know you do not want to lose the business or not gain the business whatever, but you know, on the flip side, not doing that usually winds up being worse because then what winds up happening is that you do not have the ability to do what you want or the way you want it and you are not working at your best. The best example I can give you is you know, if you are married or you are with someone, you are in a relationship you know, wouldn’t you at some point say, Hey, here is what I like bed. If you do not do that, how miserable are you today. So why wouldn’t you tell that. It makes everything better. You have to be able to do that. No question about it. Jeremy Reeves: And you know what most people, most people appreciate that I think you know, I do that like when I am working a new client they get a PDF document of basically how I work because I have some weird, I have some weird quirks and stuff like that too. Mostly everybody does and I mean pretty much everybody is. It is just being able to just say, Hey, look that is who I am you know, if you do not like it that sucks, do not work with me, work with somebody else. Peter Shankman: We are on the exact same page. I agree. Jason Swenk: And even marriage too. Me and my wife actually just had -- actually a very similar conversation the other day because we do that really regularly you know. We always look at each other and say okay you know. What is good with the marriage, what is you know, what do we need to work on let’s you know, all that kind of thing and -- and it is -- I am one of those guys that I like to bring up things the second there is even like 1 little down tip in it you know, versus if it is you know, if you are starting in 10 and let us just say 3 is like kind of disaster zone, most people wait until it hits 3. I figured if it hits 9.5 you start talking about it. Peter Shankman: Well, (inaudible 22:00) because then you can get out of your system and you are fine. Jeremy Reeves: Yeah, exactly. Peter Shankman: And that is you know, (inaudible 22:04) they also does it all the time. I want to get it out and done and finish. Okay, let us fix this answer and then you know, you want to be able to -- so that is my problem. I (inaudible 22:21) sometimes I scream, right. I yell because that is how I get my -- if you listen to me I can yell and get out of my system, I am done, but you know, if you have someone in your life who shuts down, who does not like when people yell and she winds up not listening to you. You wind up being feeling like no one is listening to you. P.S. nothing gets accomplished. So I have learned to change how I do that from time to time because it makes it, it makes it you know, the other thing that is massive for me that I learned is I cannot change anyone else. All I can do is improve myself and if the other person wants to change me (inaudible 22:55) half way awesome, but I cannot ask them to do that you know and you are not going to be able to change anyone else. So the best thing you can do is focus on changing yourself. Jeremy Reeves: Yeah, yeah. Just for 1 example of that I mean you might have just for your wife for example, you know, you might have 1 trait about her that you do not like but she loves you know, so instead of asking her to change that and having her get rid of something that she loves about herself is better for you to just come to understanding and like try to also love it you know or if you cannot love it then just be able to let it go. Peter Shankman: Exactly. Jeremy Reeves: Alright, I know you have to get off here quick. So I only have 1 more question, this is more of something, I do not know if you do this or not but so you are, you know, you are big with the whole PR thing and you do a lot of stuff like the t-shirts you know, you are a very good at basic commanding attention you know, have you ever, have you ever taken that because I am more of a direct response kind of guy. So I kind of do that same thing but do it with like direct mail. So for example, you know, send like a coconut with a little, with a little like chisel on the hammer and they like have to hammer to open the coconut to get the message out from the inside stuff. Have you ever, have you ever kind of play in it, it is called wamp email or 3d mail, there is a couple different names for it. Have you ever played around stuff like that. Peter Shankman: I love the concept. Jeremy Reeves: Yeah, it is kind of you know, it is kind of the same thing as doing you know, there is big like media grabbing like PR stunts but you are doing it instead of on a mass scale, you are basically doing it to, you know, individual businesses you know, and I usually used it, it is more for like you know, high-profile clients that kind of stuff because you are trying to you know, get their attention because those guys are getting you know, thousands of emails everyday and all that kind of stuff, so it is hard getting to them, but I am actually, I am actually going to start doing -- doing it in a kind of secret project we are about to start, but yeah, that is -- I just want to see because I figured that, that would be kind of something your zone, you know, because you are good with kind of commanding attention you know (inaudible 24:59) to look into. Peter Shankman: Definitely. I love it. I mean for me, you know, I, (inaudible 25:04) called the PT agency because we showed up every month randomly but one of our clients should bring pizza and sit down, talk to them. We get some great ideas from them because they did not feel that they are being build, they did not feel like they were doing anything like that and they love (inaudible 25:16) that became sort of famous words. Jeremy Reeves: I like that. Peter Shankman: And it helped a lot. Jeremy Reeves: I think I might steal that concept. I might. I like that a lot. Alright, well hey, I know you have to jump off here soon. I just want to thank you for coming on. Before we get off, you know, do you want to tell our audience where to go to you know, find out more about you, get on your list, you know -- Peter Shankman: Yeah, my entire life is at Shankman.com and on the mastermind they were on the shankminds.com it is a virtual mastermind with a 130 brilliant entrepreneurs from around the world. It is about the cost of 8 lattes a month and we do some really incredible things. Jeremy Reeves: Nice, I like it. It is cheap too. I was expecting it would be a lot more than that. Actually, I am going to look into it. Peter Shankman: Please do, yeah, (inaudible 25:57) we love to have you. Jeremy Reeves: Yeah, nice, sounds good. Everybody check out Shankman.com. The website will be in the show notes and all that kind of stuff so just click on the link in there, yeah. Peter, I appreciate you coming on and we will talk to you soon. Peter Shankman: Glad to do it Take care. Jeremy Reeves: Thanks.  

Peter Shankman blames most of his success on ADHD. He is best known for HARO (Help A Reporter Out) and as the founder and CEO of The Geek Factory, which is a boutique social media, marketing, and customer service strategy firm located in New York City. Peter is a successful consultant, keynote speaker, and author, and his best-selling book, Zombie Loyalists, lays this foundation: Great customer service = rabid fans.

Nothing is more important for businesses than getting customer service right. And Peter Shankman is one of the leading voices that helps brands understand how to provide effective customer service. In this episode of The Joel Comm Show, Joel and Peter discuss customer service and Peter's new book Zombie Loyalists. They also go in depth on Peter's ADHD and his passion to help others who deal with the same.See omnystudio.com/listener for privacy information.

Episode 26 - Peter Shankman discusses "Zombie Loyalists" and ways to use great service to create rabid fans. The New York Times called Peter "a public relations all-star" while Investor's Business Daily has labeled him "crazy, but effective." He's the author of the best selling book Nice Companies Finish First. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, plus hear bonus comments from Peter as well as some listener shout-outs in the second half. Host Kevin Craine - @Everyday_MBA

Clay Mabbitt runs a blog and podcast called Sold Out Run where he helps theaters fill their seats with more than just friends and family. Basically, he’s a marketer and an actor. He’s using his skills and knowledge taken from his years working in a marketing firm in Indianapolis and applying them to find out ways to get butts in seats in theater productions. It seems to work because in 2010 he applied what he knew from his professional marketing background to his first theatre production, and he sold every seat for the entire run. Hence the name, Sold Out Run.   Sponsors: Click Convert Profit — This episode is brought to you by Josh London's Click Convert Profit and his book Flying Solo, the Smart Solopreneur’s Guide to Making Money Online. Click here to get $10 off and for my listeners only, the free ebook "4 Ways to Find Your Most Profitable Keywords.”     Kris Mentioned at the Top of the Show Overdrive - Borrow eBooks and audiobooks from your local public library. Zombie Loyalists by Peter Shankman: This is a book that talks about using great service to create raving fans, or in this case, Zombie Loyalists, that will not only buy your services, but also tell all their friends about you and get them to buy from you! It's a good read for sure!     Success Mantra All things in moderation, including moderation. — Oscar Wilde     His First Sold Out Run • What he had to start with. • Focused on what could be done inexpensively. • Created a blog for the show and a content calendar. • Contests for free tickets. • Varying content for blog and social media outlets. • Staying Top of Mind. • Creating a marketing calendar. (Template available at SoldOutRun.com.) • Listing out what you'll need and when you'll do them. • Other resources at SoldOutRun.com. • Tells about the website he created for the show. • Doing mini profiles for the cast and crew and having them share it on their social profiles. • Having multiple points of contact with people before they actually buy from you. • For every show there's a specific audience and a way to reach them. • Tells us about a marketing tactic that he thought would work well but ultimately fell flat.     Sold Out Run Blog • Tells what he's trying to accomplish with this venture. • It started out as him getting his thoughts out for himself in regards to marketing a theater show. • He wants to change the culture around the arts and make them more commercially viable. • He gets out his ideas and reports his findings. • Blog and podcast at SoldOutRun.com are all about helping to improve theater marketing. • His guest post: 5 Things Theatre Marketing Can Teach You About Promoting a Magic & Illusion Show by Clay Mabbitt.     Failure Moment Talks about his Open Book Project where he tried to help a theater with a show that just didn't work out.     Favorite Success His very first production, Enter Love, and his successful marketing efforts with it.     Biggest Professional Challenge Defining his niche.     Interesting Story Clay was on stage with someone who forgot their place and he couldn't help them.     Rapid Fire Questions In his podcast, Sold Out Run, clay asks his guests a series of fun rapid-fire questions. I turned the tables on him and gave him a fun Rapid Fire experience of his own!     Other Topics Covered • If you aways play it safe, you'll never have any real big success. • Tells about his background in marketing and how he got into acting.     Parting Advice Don't get complacent with small houses.     Recommended books and resources: Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!     Resources: AWeber email list management.     Books: Art of the Turnaround by Michael M. Kaiser The Miracle Morning by Hal Elrod     Where can we find Clay Mabbitt? Sold Out Run Blog | Podcast Twitter @claymabbitt

In today’s episode, we host Peter Shankman. He is an author, entrepreneur, speaker, and worldwide connector. He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. The New York Times has called him “a PR all-star who knows everything about new media and then some,”. Peter is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. In my opinion, his thoughts about customer service and how businesses can use customer service to […]

In today's episode, we host Peter Shankman. He is an author, entrepreneur, speaker, and worldwide connector. He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. The New York Times has called him “a PR all-star who knows everything about new media and then some,”. Peter is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. In my opinion, his thoughts about customer service and how businesses can use customer service to not only differentiate themselves from their competition but also to use it as a competitive advantage is as sound as it can get. If you run a business and want to understand how and what needs done to delight your customers, Peter is your go-to man. In this free wheeling conversation, we talk about a wide range of topics around customer service and how easy/difficult it is to create great service experience and yet how uncommon it is. We also talk about how you could use customer service in growing your business. Most important learnings from the conversation: Great customer service can become your key differentiator in growing your business and it doesn't cost much. We are now moving to a customer service based economy. Customer service has the potential to become a competitive advantage for a business. You don't need a lot of budget to create an awesome experience for your customers. Hire people for their empathy and not for their skills. Being Human is critical for any business.. Focus on making the customers you have feel amazing and the customers you want will come to you. You can reach Peter on Twitter. You can also find his social stream here. You can buy his book Zombie Loyalists: Using Great Service to Create Rabid Fans.  

In this AVsocial episode, our co-hosts, Dawn Meade of Net-AV and Kelly Perkins of AVI Systems, are joined by CEO, entrepreneur and author, Peter Shankman, to his latest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Host: Dawn Meade & Kelly Perkins Guests: Peter Shankman – Shankman.com

Peter Shankman, entrepreneur, author, social media strategy expert, and mastermind group organizer, talks of his thoughts and experiences with ADHD, social media, work, and more. With a busy lifestyle to match his ADHD, Peter shows how working with his ADHD has not just changed, but improved his work and life, while speaking of strategies that have worked best for him. Go to erictivers.com/53 for the full show notes and links mentioned in this episode. Help the CHADD organization by donating to their fundraising campaign here: . Visit for information on improving the lives of people affected by ADHD. For a free audio-book download from our sponsor Audible.com, please visit Connect with people virtually using Eric's favorite video conferencing and connectivity platform, Zoom, by visiting – the basic service is totally free.

We begin by asking Peter a question we never thought we would ask anyone on the podcast. Peter explains how to create zombie loyalist embryos and how to feed and care for them as they turn into single-minded advocates for your practice. We also chat about how you can lose their loyalty and what to do when that happens. Get full show notes and more information here: http://bit.ly/1891RdI

To download the exclusive bonus for today's episode, visit http://themontoyaexperiment.tv/7 -- Be sure to subscribe in iTunes and leave your honest feedback with a rating and review - or follow in SoundCloud.  I don't bug you with these things during the show, and your thoughts help The Montoya Experiment, and me, get better. -- Is it true that nice guys (or gals) finish last? On top of learning about the future of social media in this episode, you'll also discover: The easiest way in the world to “be a nice guy” and how to avoid getting trampled over in the process The problem with believing that being nice equals weakness Who Peter looks up to, and the intriguing place he finds inspiration Why trust is the most important asset you can have in the connected world The mindset Peter focuses on for leveraging social media The biggest mistake people make on social media, and what to do instead The secret to how Peter protected HARO, as well as his other ideas and brand Why others failed at copying Peter's idea, and what allowed for him to win Which is more important to success, being good at something, or passion Peter's key method for creating a loyal following for your business or brand, and why it's not hard to stand out from the crowd -- To download the exclusive bonus for today's episode, visit http://themontoyaexperiment.tv/7 You'll get: Predictions for what lies ahead in Social Media for 2015 A roadmap to help you take action and get ahead of the accelleration of Social Media An entry to win a copy of Peter's new book, "Zombie Loyalists"

Do you have loyal fans, or do you have zombie loyalists? Best-selling author Peter Shankman, who's new book Zombie Loyalists just released in 2015, sits down with Bizcast host Kevin Craine to discuss how great service can create rabid fans. He shares that customers have become accustomed to being treated poorly, and that companies and brands can create a loyal following by going above and beyond the call of duty. Shankman shares stories from businesses leading by example, and strategies businesses can utilize right away to begin building their loyal following. Visit http://www.c-suitebookclub.com to learn more about Peter Shankman and our other best-selling authors.  Bizcast is part of C-Suite Radio, a division of C-Suite Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm going to give you an easy way to know whether or not the people who work for or with you care enough about what you're doing.We just bought a new car for my daughter who is officially legal to drive in Indiana, and my experience with the salesman was exceptional. Why? Because he was genuinely excited about the car that I was buying and knew more about it than anyone else. On the other end of the spectrum, I overheard a woman on a phone call who was telling the person on the other line that the reason she left one job and went to a new one was because the one job offered more vacation days.If all you care about is the number of vacation days you get and if your work always feels like work, you're not in the right job.Here's my advice if you're an employer or manager: Go talk to the people on your team and tell them, "We're going to double the amount of vacation days this year."The people who are super excited about that are the ones that shouldn't be working at your company.There are a lot of people out there who say you should follow your passion and find a job that you love. This isn't realistic for everyone because they have circumstances keeping them in a certain job for the money or the benefits. But that's not their fault; it's the employer's fault.What you need to do as an employer is hire for passion and train for skills, not the other way around.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book called Zombie Loyalists that helps you learn how to turn your customers into raving, crazy fans. Check it out and follow him in social media (http://www.zombieloyalists.com/). OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

I'm going to give you an easy way to know whether or not the people who work for or with you care enough about what you're doing.   We just bought a new car for my daughter who is officially legal to drive in Indiana, and my experience with the salesman was exceptional. Why? Because he was genuinely excited about the car that I was buying and knew more about it than anyone else.    On the other end of the spectrum, I overheard a woman on a phone call who was telling the person on the other line that the reason she left one job and went to a new one was because the one job offered more vacation days.   If all you care about is the number of vacation days you get and if your work always feels like work, you're not in the right job.   Here's my advice if you're an employer or manager:    Go talk to the people on your team and tell them, "We're going to double the amount of vacation days this year."   The people who are super excited about that are the ones that shouldn't be working at your company.   There are a lot of people out there who say you should follow your passion and find a job that you love. This isn't realistic for everyone because they have circumstances keeping them in a certain job for the money or the benefits. But that's not their fault; it's the employer's fault.   What you need to do as an employer is hire for passion and train for skills, not the other way around.   SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Today's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book called Zombie Loyalists that helps you learn how to turn your customers into raving, crazy fans. Check it out and follow him in social media (http://www.zombieloyalists.com/).    OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

You may think there are many things that could keep someone from doing their best, but the reality is that there's really only one reason why. Some people don't do great work because they're not passionate - they don't love the client they're working with or the project they're on. Some people are stretched too thin - they don't have the time to devote to doing great work.The truth is that if you are passionate about your work and really love what you're doing, the time issue will fix itself. You make the time or find the time to be great because you want to, and everyone will benefit as a results.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book coming out about how to make passionate friends and fans for your brand. Check out his book, Zombie Loyalists (http://www.amazon.com/Zombie-Loyalist...)Also, we have started a new Twitter account for Convince & Convert, so please take a look and give us a follow over athttp://twitter.com/convinceOUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

You may think there are many things that could keep someone from doing their best, but the reality is that there's really only one reason why. Some people don't do great work because they're not passionate - they don't love the client they're working with or the project they're on. Some people are stretched too thin - they don't have the time to devote to doing great work.The truth is that if you are passionate about your work and really love what you're doing, the time issue will fix itself. You make the time or find the time to be great because you want to, and everyone will benefit as a results.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book coming out about how to make passionate friends and fans for your brand. Check out his book, Zombie Loyalists (http://www.amazon.com/Zombie-Loyalist...)Also, we have started a new Twitter account for Convince & Convert, so please take a look and give us a follow over athttp://twitter.com/convinceOUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Peter Shankman. The original live interview was 1/20/15. Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same. His websites are http://shankman.com/   http://www.zombieloyalists.com/ To order his book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com    

Welcome to episode #442 of Six Pixels Of Separation - The Twist Image Podcast. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image), a passionate entrepreneur (he launched Help A Reporter Out), and a multiple-times bestselling author (Customer Service, Can We Do That?! and Nice Companies Finish First), he really loves how technology enables brands to better service their consumers. And, with that, he loves the idea that these customers can not only become loyal to a brand, but how they become willing brand influencers, publishers and word of mouth advocates... for free. But, it's not really free. The price of admission is for brands to be better (and often great), in a world where most brands still miss the mark. Recently, he published his latest business book, Zombie Loyalists. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #442 - Host: Mitch Joel. Running time: 56:55. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Peter Shankman. Zombie Loyalists. Nice Companies Finish First. Can We Do That?! Customer Service. Help A Reporter Out. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #442 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast can we do that customer service david usher digital marketing Facebook google help a reporter out iTunes marketing blog marketing podcast nice companies finish first peter shankman twitter zombie loyalists

Peter Shankman comes on the show to discuss his new book Zombie Loyalists and the power of providing an incredible experience for customers. Peter's been known as a marketing thought leader even before he founded HARO and that shines through in this episode. We talk about a host different marketing tactics especially how to really activate customers to spread WOM using great service. This was a fun episode!

Communication Strategist, Leader & Keynote Speaker Michele Price brings you weekly access to the top minds around the world to help you "Master the Inner & Outer Game of Business." Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. Peter Shankman, author Zombie Loyalists, Using Great Service to Create Rapid Fans Dino Dogan, co-founder Triberr shares new thinking on how to leverage your blog for business. Michele Price delivers solid advice every third Monday on "How to Pitch Your Business", acquring talent, customers and investors. Follow us & ask your questions via twitter using #BBSradio.  We love rewarding engagement. You are invited to visit radio show blog at www.WhoIsMichelePrice.com 

If you were given the choice to log into websites with your email address or your phone number, which would you choose?Twitter has announced a new platform called Digits, which allows you to log in to any application the Twitter powers with your mobile phone number and password. McDonald's is an early partner of this program and is allowing users to download coupons using their phone numbers and without downloading any special application or software. Pretty neat.In addition to the ease of use, it's possible that using phone numbers will allow us to be a little more careful with our logins as opposed to email addresses, which we throw around all the time to sign up for things. But what do you think? Is the phone number too personal? Which would you prefer? SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Peter Shankman (http://twitter.com/shankman), author, speaker, and founder of HARO. He has a new book coming out in January called Zombie Loyalists, which should be fantastic. Check out the book here - http://www.amazon.com/Zombie-Loyalist... and follow Peter if you aren't already!OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.