Ad Agency Secrets Podcast

Stop panicking.I had to get that out first because if you're an entrepreneur, you're probably getting anxious about increasing lead costs this Q4. And I'm here to tell you it's okay. Here's why.It's seasonal and you're bound to experience bumps up and down both with your lead costs and with your sales.It's relative to what funnel you're running and what industry you're in or what niche you're targeting.And probably the most important reason why it's okay: lead costs don't matter if you're converting well because you'll still profit in the end!In this episode, I'm giving you a sneak peek into our agency's current clients' lead costs to webinars, challenges, and lead magnets that they are running right now. I'm also diving into what we are doing for our clients throughout the rest of December, plus I'm letting you know what to expect for the rest of Q4 with your ads. Want to know more? Go ahead, grab your Starbucks toffee nut latte (heck, it's Christmas!), and get ready for Episode 24 of the Ad Agency Secrets Podcast!LOVE MY PODCAST?Then please rate and review my show by clicking here!My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!Share-worthy Quotes:If you're running into some increased costs now, know that it's normal for that to be happening. It doesn't mean that you can't be profitable. It just means you have to plan for those increased costs.If it's not converting into sales in the backend, lead costs mean absolutely nothing.Do trial and error with your ads and lead budget to see what's working. That one ad that was converting high might not be working now, but it might work really well in January. So test it again. It's never just, “Oh, it didn't work.” It depends on when you tested. It depends on the variables that are in place.

Ad costs are increasing, that's a fact. So to continue to run ads profitably, there are two actions you can take.One is to continue working to get the lowest CPA possible. That's a given and should always be a goal. However, when it's not possible to get back to your insanely low CPA's from 2019, then the next action is to increase your AOV (average order value). Increasing your AOV means you'll be increasing the average dollar amount spent per paying customer. This will allow you to spend more in ads to obtain a single purchase. In this week's episode, we'll look into several ways to increase your AOV that you can implement immediately so that you can start spending more on your ads and making more profitable sales!Go ahead, grab your coffee and get ready for Episode 23 of the Ad Agency Secrets Podcast!LOVE MY PODCAST?Then please rate and review my show on the apple podcast -  https://podcasts.apple.com/us/podcast/ad-agency-secrets-podcast/id1541127807! My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!Share-worthy Quotes:Being able to increase your average order value is what's going to allow you to make more revenue per sale.It's always about testing for you, and what will work for you.If you feel like you're undercharging and you've been thinking about increasing your price point, I'm giving you that green light.

Capturing people's attention in the newsfeed is getting harder every day. What worked 6 months ago, doesn't work today and what's working today may not work 6 months from now. Therefore as marketing trends shift rapidly, it's important to stay abreast of what's trending and popular so that you can stay ahead of your competition and get the attention of your ideal client. One of the best ways to do that is through video, but not just any video, a certain kind of video.This type of video can be powerful for a few reasons:It showcases your more personal & humorous side.It's super easy & quick for your audience to digest.It's currently trending and what people are consuming right now.Turn up the volume to learn:       ✅ What type of video is killing it right now.       ✅ How to start doing them yourself TODAY.       ✅ Results current agency clients are getting with them & what to expect.Turn up the volume and let's dive in!LOVE MY PODCAST?Then please rate and review my show on the apple podcast -  https://podcasts.apple.com/us/podcast/ad-agency-secrets-podcast/id1541127807! My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!Share-worthy Quotes:There are shifts that are happening in the market and staying on top of those trends is what's going to put you above your competitors.Push yourself outside of your comfort zone. At the end of the day, make it entertaining and fun, but the content must be relevant to your audience.When your click-through rates go up, your cost per click goes down. It's just math!

Running a challenge is a great way to create a relationship with your audience in a short period of time, however, it's only effective if they show up!Even after already investing a lot of time and effort into getting registrants for your challenger and making all the necessary preparations, one monumental question remains: will they show up? Thankfully, you have total control. In this episode, I'll be giving you FIVE different easy-to-implement and effective ways to increase your challenge show-up rate.  At The JW Agency we've had dozens of clients run highly profitable challenges and the #1 area they all focus on is increasing the show-up rate. Why? The more who show-up and engage, the more potential buyers you have. They won't buy if they didn't show-up, didn't gain value, and didn't build a relationship with you.A 5% increased show-up rate could be the difference in tens of thousands of dollars in revenue. So put your earbuds in, take notes, and increase your next challenge show-up rate! LOVE MY PODCAST?Then please rate and review my show by clicking here! My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!Share-worthy Quotes:Facebook pop-up groups are important to create engagement, build likeability, trust, and credibility before a challenge starts.If you implement texting as a reminder, and engagement tool, it works fabulously to get more people to engage and show up.If people don't show up and don't engage in the content, then they won't buy.In a pop-up Facebook group, you're actually training them to hear you, get the content, be around like-minded people, and show-up. You can incentivize people to be LIVE by listening, being one of the first people to take action, and getting something - that's one way you're going to get people to show up and engage with your content.

Facebook ad costs are rising, that's a fact. For some, it's making it almost impossible to be profitable. Thankfully at The JW Agency we've implemented strategies with our clients, keeping their accounts stable and profitable. In fact, we've been able to reduce ad costs for clients, even in these crazy times. In this episode I'm giving you 2 foolproof ways to decrease ad costs and stabilize your ads account - whether it's on Facebook, YouTube, or Google!  If you implement these 2 things you'll never have to worry about ad costs again. These 2 foundational strategies will set you up for success, no matter what happens (i.e.: pandemic, iOS updates, GDPR, etc.) We dive into the ad side:Reducing your overall cost per click Refreshing creativesTesting audiencesAs well as diving into the funnel side, analyzing how the funnel converts on the front-end and how it can affect your ads costs. Grab a notebook, put in your ear buds, and press play!LOVE MY PODCAST?Then please rate and review my show by clicking here! My #1 goal is to help people like you build a profitable and sustainable business through marketing and paid ads! Tap to rate with five stars and select “Write a Review” and be sure to tell me what you love most about the podcast!Share-worthy Quotes:You can't run a business unless you're getting the sales.Your audiences are exactly who you're going after, who your ads are targeting, and who you're speaking to with your messaging.Getting people to click on your ad and go to your page at the lowest cost possible while keeping the quality high has a lot to do with your creative - copy, images, video - and your audiences.

You've heard of getting in-front of the right people at the right time with the right offer? Well, if you fail at step 1, getting in-front of the right people, then you've doomed your funnel and your campaigns from the start.In today's episode I'm talking ALL about laser focusing on your ideal audience with your targeting. Best way to set it up? What kind of audiences should I use? What size should the audience be?Not only will proper targeting get in-front of the right people, it will usually lower lead costs! We at the JW Agency are after quality over quantity, so weeding out the wrong people is first on our list so our clients don't waste their resources and business opportunities. Ready? Let's dive in!Share-worthy Quotes:"At the end of the day, you don't just want opt-ins, webinar leads, or challenge participants. You want sales. You want revenue.""Targeting the right audience means you're getting in front of the right people which means high click-through rates and higher quality leads. ""Quality leads are most important and getting in front of the right audience is instrumental to lowering your overall cost.""Messaging and copy goal is to either repel or attract your ideal avatar.""Without proper targeting, you're not going to get the leads and you're not going to get the results that you want."

Getting your audience off of Facebook and onto your email list should always be your ultimate goal. A simple yet powerful way to do this is through what is known as a lead magnet. Now, when you read the title of this episode, you probably thought lead magnets are super simple to create and there's no need to do a whole episode about this topic. But the struggle is REAL for a lot of people. Creating a good lead magnet may come naturally to you. Heck, your lead magnet could be amazing! But it doesn't matter how amazing the content is if no one actually opts in and gets it.  So the question is, will it actually convert prospects into subscribers?  That's where I can help.In this episode, I'll be giving you five specific tips to creating an effective lead magnet, what to look for, what to think about, and how to position it so that people are opting in left and right. Take notes, make sure your current or next lead magnet follows all 5 tips, and you'll be golden. Share-worthy Quotes:“The actual lead magnet needs to solve a very specific pain point. It needs to show your in-depth knowledge, solve a specific pain point for your user, and steer away from being broad or general.”“Think about how you can make yourself unique and different. You have to stand apart from your competition.” “At the end of the day your goal is to get leads in, build your list, nurture, get them off the platform that they're on and put them on your platform, which is your email provider.”“High converting lead magnets should be easily digestible, consumable, and provide instant gratification.” 

It has been a crazy week! With the Apple iOS 14 update, we at the JW Agency have been combing through our client list to bring them up to speed. I gave a quick but meaty rundown about this recent update in the previous episode.Now, it's easy to blame this recent update or even your ads for the lack of conversion and profitability in your business. It is frustrating, especially if you aren't super tech-savvy or lack experience with Facebook Ads Manager, to begin with.BUT... if you take a deeper look, you will see how your ads aren't the reason why your funnel isn't working. To bring in qualified leads, get better engagement, and of course, convert leads to actual sales, you need to make your funnel work! Listen to this episode as I dig into understanding the purpose of your ads and the goal of your funnel so you truly look at Facebook ads for what they are, a traffic source, and finally focus your energy on fixing what isn't working instead of blaming the wrong thing an easy target.Share-worthy Quotes:"I don't try to point and blame anywhere. I'm always about looking at the data, finding the bottleneck, and saying, 'let's fix it!'""The ads are just the traffic source. It is just the fuel to the existing fire. If there's no fire, it's not going to do anything. It's just going to fizzle on the ground.""It's not just about the ads. It's about the whole approach, the holistic approach.""You need to understand what the end goal of your funnel is. That's what's going to make your funnel successful."

The Apple iOS 14 privacy update is HUGE news for Facebook and has everyone up in arms about the effects this will have on their advertising. It's essentially hindering our ability as entrepreneurs to deliver personalized ads, which has a lot of us questioning the future of Facebook paid ads.You may have questions like: How will this affect targeting?How will this affect retargeting?How will this affect lookalike audiences?How will this affect tracking? How will this affect attribution?How will this affect lead and sales costs?Don't panic! I'm diving into what the iOS 14 update means, the initial effects, and what you need to do today to ensure your campaigns continue tracking and performing for you successfully.Supporting Links:https://developers.facebook.com/docs/sharing/domain-verification Share-worthy Quotes:“Facebook's a huge part of your marketing and part of your strategy, but you still need to gather those leads yourself and do organic lead gathering as well.”“Think about marketing from 20 years ago to 10 years ago to 5 years ago to last year - everything has changed. We're constantly seeing changes that occur that we all have to adapt to. We all have to figure out how to work around it.” “We're always trying to stay up to date with what's going on, making sure our clients are complying and are able to continue to advertise with success.” 

If you sell high ticket offers above the $2k price point, then booking qualified applicants is a must.Unfortunately, booking quality calls is a huge struggle for most. Most calls are non-ideal clients who are not pre-framed for the sale, not your ideal avatar, broke or don't understand the importance of investing. This is difficult whether you are the one selling on the phone personally or you have a sales team. However, if you had the option to book 30 calls a week and have 3/4 of them no show, be broke, or just not qualified or instead have 10 calls booked per week that were all qualified applicants, people ready to buy from you and pull out their credit cards - which would you choose?A huge chunk of our clients sell high ticket offers and our #1 goal as an agency is to bring them in high quality, ready to buy prospects. We do this a number of ways and in today's episode I want to break down very specific steps to take in your process that will start changing who is filling up your calendar. Put your earbuds in and get ready to take notes!Share-worthy Quotes:“Warming up your audience beforehand and having this tiered approach works well as long as your audience building and nurture content are actually being watched by your audience because you need to have that retargeting pool of people.”“Pre-frame applicants for the upcoming call and make it clear on the next steps.”“You're going to have a higher conversion rate and an easier phone call when you can warm up prospects right.” “We are going to make sure that you have fewer cancellations and no-shows, and have people that are actually qualified to be on the call with you because that's what we want.”“The goal is to provide relevant content that is structured strategically to convert your prospects into qualified applicants.”

Is it possible to create quality content without being online every day?Stepping away and taking a break from social media is important, not just for our mental health but our general wellbeing. A social media detox every once in a while allows us to prioritize ourselves and focus on other activities. But this may be a struggle for many business people since online visibility is crucial to building long-term momentum and growth. It allows us to connect with customers, increase brand awareness, and boost our leads and sales. So there really is that pull towards having to go online every day to check social engagement and post and post and post.In this episode, I talk about how to be visible on social media and provide quality content and value without being on social media. How can you use content organically and ads strategically to keep your organic content full and alive for your viewers to continue coming back, without being online 24/7?Discover why batch creating is important, how schedules are helpful, how to delegate, and learn and apply these tips and tricks for you to enjoy your time outside social media without having to worry about your content and customers.Share-worthy Quotes:“Determine one to two main content avenues for yourself and how you're going to produce that content and what that content will look like.“Make sure you have a team that will take your content, create multiple pieces of content from that one piece and post it for you, so you don't have to go on social media just to be visible.” “Don't post just to post. Don't post just to be visible. Post because it's going to make an impact on your audience because it's good content.”

Are you suffering from the dreaded condition known as multiple and overtly complex offers? Free offers like webinars, ebooks, challenges, and paid offers such as tiny $27 products, mid-ticket DIY programs, high ticket masterminds, and more?Are you testing a million things at one time instead of hyper focusing, which ultimately leads to your marketing efforts suffering?  It's time to start fresh so you can hit that high profit margin and that comes with one ultimate goal: simplify.In your attempt to hit all the notes and try to sell as many offers as you can and solve all your clients' pain points, you're actually doing them a disservice. Instead, hone in on one or two offers and have that laser focus to enhance your marketing.We know it's super tempting to try and stuff everything in your one offer, or have 15 different funnels to sell to a dozen different types of clients and market to various audiences, but putting your eggs all over the place will drain you of your precious time and energy.Listen up and listen good so you'll know how we at the JW Agency implement this in our GPS Method to help you kick some butt in 2021!Share-worthy Quotes:“It might sound crazy to have six plus offers, but believe me, hundreds of us fall victim to this.”“Wouldn't you rather simplify your marketing and focus on a single offer and funnel?”“One piece of advice I can give you for 2021: simplify.” 

Having the perfect ad formula is only half the battle. Knowing if you're ready to roll out those scroll-stopping, click-worthy ads is vital to the success of your marketing.I get asked this question a lot, “Is my offer ready for ads?”, and it's a fair question. Whether you've sold your offer organically, haven't sold your offer at all, or sold it here and there in ads, I want you to stop and ask yourself if you're really ready for ads. So before you waste another dollar on paid ads, I put together the key components you should have in place so that 1) your ads will have more success and 2) you will feel confident turning them on knowing you checked off all the boxes.   And if you check all the boxes, you know you're ready for ads, but you want help - The JW Agency can help take what you have, apply innovative and cutting edge marketing strategies, and turn it into a successful, profitable campaign.Share-worthy Quotes:“When spending money on paid advertising, you always want to have a goal of generating revenue.”“If you've never sold your offer before and you want to test it out on Facebook ads first, YOU CAN!”“Investing in testing means you're okay with putting money towards testing knowing that you may not get any return on your investment.”“Facebook is not a place to guess. It's a place to test and understand and analyze the data.”

Creating click-worthy ads is what we all aim for. Ads that attract our ideal clients, brings us qualified traffic to our funnel, and assists in generating sales with our products and offerings. However, creating an ad that slows the scroll and generates the click can be difficult. This is where the majority of people struggle. If you can't create an ad that truly resonates your message, attracts your ideal client and stands out from the masses - then it's doomed.That's why at The JW Agency we use our Perfect Ad Formula and I'm diving into the entire formula in this episode. Do we customize it or go off-script sometimes? Absolutely! However, using this as a guideline for 80%+ of our clientele has produced consistent results.There is so much competition and I want to give you an edge so you can start creating drool-worthy ads that people are happily clicking on so you can reach your goals faster and cheaper. Get your pen and paper out and get ready to write down this step-by-step formula!You can also download the Perfect Ad Formula, 100% free, at  www.jessicawalman.com/adkitShare-worthy Quotes:“Go outside the norm and be a bit different and polarizing."“Get people interested and be able to convey your offer in an intriguing and irresistible way."“If you were able to convey the value in the ad well enough, they'll be clicking like hotcakes.” 

We can't truly welcome 2021 without looking back at the year that was. 2020 was massively polarizing as it has been difficult for most people yet surprisingly rewarding in some aspects for others. Depending on what industry and niche your business is in, 2020 has hit us each differently. Whatever the case may be, there are experiences to be valued and lessons to be learned as we reflect on the past year. We can grow stronger and wiser by revisiting both our mistakes and successes, defeats and victories until we come up with a comprehensive understanding of who we are and how we can move forward in 2021.Change. Process. Train. Help. These are just some of the lessons I learned and will drop on you in this episode. Prepare. Activate. Refine. Simplify. Hopefully after listening to this episode you'll feel empowered moving into 2021.How these all fit in together and tie in with your goals for the coming year - that's entirely up to you. I'm giving you my personal lessons learned and my ah-ha moments and I hope you can walk away with your own ah-ha's. Share-worthy Quotes:“Change is inevitable and can creep up on us fast and alter our lives completely without our consent.” “On being active in social media, I've realized that posting about my personal life creates a strong relationship with my audience.”“Updating and refining your processes never ends. That never stops. And if it does, you should be worried because you're probably outdating everything you're doing.”“However you can simplify your life and get help so that you're a happier mom or a happier wife, or just a happier person in general - do it and don't feel guilty about it.” 

To say that 2020 has been a challenging year is a HUGE understatement. And so I know that everyone - myself included - is itching to plan for 2021 and see what the coming year has in store for us.Instead of guessing, hoping, or wishing that you meet your 2021 revenue and profitability goals, start 2021 fully prepared so you can hit your goals with ease & confidence.That means no more spending $100 here or $300 there and crossing your fingers that you get enough people registered for your webinar and get enough sales to meet your goals. Instead strategically map out your revenue, sales, and budget so you hit your goals every single time.Put in your earbuds, turn up the volume, and let's start planning out your 2021 together. Share-worthy Quotes:“Going into 2021 with unrealistic expectations is definitely not going to pan out well for you.”“I am a huge believer and advocate of delivering valuable content to your audience and creating a long-term relationship with them.”“Determine how much advertising budget you will need to allocate in order to hit your goals”“Tweaking, testing, shifting, pivoting and moving just the tiniest things in your campaign can increase conversions, bring in more sales and impact more lives.”

Are you at the point where you're starting to doubt your offer because your ads aren't converting or creating that necessary impact in your business that you've been expecting?Welcome to the second installment of this two-part mini-series where we're diagnosing which of these two aren't really working out: is your offer or your ads the real issue?In the last episode, we dissected if your offer was the culprit to a non-profitable funnel. In this episode I want you to be able to diagnose if your traffic is the reason your funnel isn't converting.From your cost-per-click to your messaging to your targeting, not getting these right can absolutely have your campaign suffering. This could result in attracting the wrong people or not getting enough people to your funnel. Analyzing your data, diagnose the issue, and follow my tips for fixing this today. Share-worthy Quotes:“You need data in order to know if your ads are working or not!”“Always look at your profitability, make sure it's working for you.”“If your messaging and creatives are off, you'll see it in your cost per click and click through rates.”

You've cemented your offer. You've tweaked your messaging according to how you think your market will respond. And you've engineered your ad spend to match your offer. And yet, you still aren't converting. You need to diagnose the problem - and fast! Because if you don't, before you know it, you've already put x amount of dollars on your campaign - one that's not really getting any positive, effective response from your audience or target market.So how can you determine if the issue is with your offer or with your ads? Today we're diagnosing your offer to determine if your offer is the reason your funnel isn't converting. I'm giving away tangible steps you can implement today to ensure your offer is not the culprit. Don't wait! You better fix your offer soon before your entire ship sinks! Share-worthy Quotes:“If you are getting traffic to your page and it's not converting, then something is OFF!”“Confusion on the user's end will kill the conversion.” “When it comes to language in your marketing, always explain it, like you're talking to a six-year-old.”“It's all about testing. If it's not converting well, and you've made a few tweaks and it's still not converting, then my go-to is to always simplify.”“Clear benefits help someone to know immediately what the offer can help them with and how it can help them reach their goals.”

What's the essence of your business if you don't intend for it to grow in size and profit?Intimidating as it may seem, it's a fair question to ask yourself as a business owner, whether you're a coach/consultant, selling physical products, service-based business, or a local mom-and-pop shop. It doesn't matter if you're just starting out or looking to bring your business to another level, growing your business should be the ultimate goal.The 5th and last phase of the GPS Method is all about how to optimize and scale. This is after you've already successfully applied phases 1 to 4. This phase is all about following the data and allowing it to tell you exactly what's working well, what's broken, and how to troubleshoot. You'll identify the bottlenecks in the campaign so that you can tweak, optimize, and get better results.Once you've been able to optimize your campaigns and they are working effectively and are profitable, now it's time to scale up! Scaling can be a beast, but with the right strategies and methodologies you can scale up your advertising budget and be able to impact more lives and make more money. Share-worthy Quotes:“Take ownership of your ads, even if just a little, so that you can feel 100% confident that they are performing to the standards you expect.”“When you're making consistent sales and your funnel works, then it's time to scale.”“If you don't know that you're putting $1 in and getting $4 out, then you don't know it's time to scale. And scaling your budget means scaling your revenue. So you should know your numbers!” 

We're almost at the finish line - or in this case, the bottom of the funnel. Phase 4 of the GPS method is all about closing. As with any sales process, closing the sale is the most gut-wrenching, nerve-wracking, and in extreme circumstances, even vomit-inducing. I kid you not, this is a thing. But it doesn't have to be that way! Closing the sale can be one of the most exciting and enjoyable phases of the business. And if you're like me and you love the thrill of the chase or going for the “kill”, then this is also your favorite phase.The goal of the Close phase is to retarget your warm audience and direct them to your paid offer. This is when you usually have the highest return on ad spend since you are enticing your audience with your offer by talking about how your product or service will benefit their lives. Highlight how it will impact them on a daily basis - in the process, you are helping them reach whatever results they're trying to achieve.You've already done the work for brand awareness through audience building in the Connect phase. It's now about strategically retargeting those people who clicked on your sales or checkout pages and convince them to complete the purchase.Share-worthy Quotes:“Find the right combination of offer, messaging, and targeting. And then once you've narrowed in on something that's working, that's consistently profitable, then it's like an ATM machine.”“Don't create ad fatigue! You don't want people thinking it's the exact same ad that they're seeing in their newsfeed over and over.”It's your job to prove to your ideal avatar the worth of the investment.”

It's Phase 3 of the GPS Method, the Convert phase which is the lead generation phase.  Everyone should be doing lead generation as part of their marketing strategy. Why? Well, the more leads you generate, the more you can nurture them through email and create more buyers.Plus, this is where you will spend the bulk of your budget, so getting this right is crucial and continuing to improve lead generation for your business is crucial to the success of your marketing efforts and overall campaign performance. In this episode we walk through how to determine the best funnel for your audience, top funnels converting right now for our agency clients, industry standard metrics so you can make better decisions on how your campaigns are performing, along with how to get more leads for less money.Listen up and listen good so you can make sure you get the most bang for your buck!Share-worthy Quotes:“Profitability is queen as it's super, super important. BUT testing is king!” “Lead gen is where you spend the bulk of your budget, so getting it right is crucial!”“Ads won't fix a broken offer, so you need to make sure your funnel converts”

We're digging deep in this episode as we talk about Phase 2, which is Connect. This is the phase of the GPS Method where you truly create a bond and connection with your audience. Truth time: you can actually build an audience of ideal clients from scratch at a very inexpensive cost! You heard that right - you don't have to break the bank to connect with your audience.What I'm about to share with you will bring you consistently profitable months when done correctly. And believe me when I say that  90% of people aren't even doing this! And even if they are, they're doing it ineffectively.In the Connect phase, you need to keep showing up consistently with relevant, value-driven content that your ideal avatar wants and craves. In this day and age, video is the best way to show up. But whichever way you choose to connect, make sure your audience sees you and hears you. Creating new content is fantastic and exciting, but you can also start with existing content. Nothing needs to be perfect at the start, so go at it! Connect! Share-worthy Quotes:“The more you nurture your audience, the warmer your audience is, the more they trust you and see you as a credible expert.”“Make sure your audience sees and hears you since this is the fastest way to stand out and create quicker trust.”“Value-driven content, video and consistency play a huge role in the success of the Connect phase.”

There's one thing you need to do first to ensure a healthy and successful marketing campaign before ever launching an ad or marketing effort - and that's strategized.I've worked with dozens of high-end clients and you would be surprised at how many of them didn't do this step first, at least not properly. However, once on-boarding with The JW Agency, we're hell-bent on zeroing on our client's marketing strategy before ever spending a dollar or sending an email.In this episode, we're diving into Phase 1 of the GPS Method which is all about Strategy. In this phase, we have three actionable steps to ensure we are attracting the right people, to the right offer, with the right strategy, that will inevitably allow us to reach our revenue goals. You'll also walk away from this episode with simple formula's so you can plan your launch in advance successfully. Take out your pen and paper, grab your coffee, and get ready to map out your strategy!Share-worthy Quotes:“Helping everyone means helping no one. Be very specific!”“Knowing how you're taking them from point A to point B, is how you effectively funnel people from a cold prospect - someone who doesn't know you - to someone pulling out their credit card and becoming a buyer of yours.”“We go through each of these steps with each client we onboard at the agency through our intake forms, and our strategy calls, and this ensures a healthy, and successful setup before we ever launched an ad or marketing effort.”

The hard truth; when it comes to your marketing and ad spend it's all about testing. We can't really know for sure what will work and what won't. There's no magic bullet, and it's a mistake to think that there's one strategy to rule them all, one strategy that will work for every single person.And when you get to that point of knowing what is and isn't working, you're one step closer to nailing that winning strategy, helping you cut the time it takes to reach your goals.In this episode, I'll introduce you to the GPS Method: Grow, Profit and Scale, our signature process at The JW Agency. And if you want to do just that - grow, profit and scale, then following the 5 phases of the GPS Method will get you there faster. Share-worthy Quotes:“For some of you, Ad Manager is just really, really scary and overwhelming and daunting. Or you just aren't sure if your webinar's going to work. You feel like you're just throwing spaghetti and money at the wall by doing all the things. And I get that.”“Here's the silver lining, knowing what is and is not working will help you get to a winning strategy that much quicker and test and tweak faster so that you can reach your goals in less time.”“Once we have winning audiences and winning creative, we then start to scale. Scaling though, I can tell you, can be really tricky and really difficult.”