Africa Business of Sport Podcast

In this episode, Edem is joined by Rick Cross, Global Recruitment Manager at the Global Institute of Sport (GIS), to unpack a new and exciting partnership between GIS and Africa Business of Sport. They explore why Africa is a key focus market for international sports education, the uniqueness of GIS programs like the MSc in International Sport Management and MA in Sports Agency, and how this partnership unlocks real opportunities for African students. Rick shares insights on employability, the flexibility of learning across global campuses or online, and the long-term impact this initiative aims to have on the African sport ecosystem. ---------------

In this episode, Edem and Jabu sit down with Jonathan Miseory, Co-Founder and Chief Strategy Officer of Hadaf Global, to have a timely conversation about sport and international diplomacy. They trace the roots of sport diplomacy, examine how events like AFCON 2025 and the Dakar 2026 Youth Olympics reflect Africa's increasing use of sport to expand its soft power, and explore how upcoming sporting mega-events like the 2026 FIFA World could shape a new era of sport diplomacy under a Trump administration.---------------

In this special episode, originally aired on PowerFM, Jabu shares the inspiration behind founding Ithuba Lethu Sports Hub and how the IOC Young Leaders Programme has shaped his journey. From humble beginnings to building a grassroots initiative with continental impact, Jabu reflects on the role of sport as a powerful tool for youth empowerment and community upliftment in Africa.-------------------

In this episode, Edem is joined by the Founder of African Warriors Fighting Championship (AWFC), Maxwell Kalu, to discuss the groundbreaking broadcasting deal between AWFC and DAZN, a major milestone that significantly expands the reach of traditional African combat sports to global audiences. They explore AWFC's broadcasting strategy prior to the DAZN partnership, including its digital-first approach and grassroots community engagement. The conversation also covers the imminent launch of PFL Africa and its implications for the AWFC and the wider growth of the MMA and combat sports market across the continent. Finally, they delve into how Silverbacks' recent minority stake acquisition in AWFC has impacted the business and elevated investor confidence in African fighting promotion companies.---------------

In this episode, Jabu is joined by tax lawyer Louis Botha and Director of Cash n Sport Research, Nqobile Ndlovu, for a comprehensive discussion the firesale of Royal AM amid tax debts incurred by its owner, Shawn Mkhize. Jabu, Louis, and Nqobile break down the legal, financial, and sporting implications of the case, analysing how it fits into the broader context of South African football.Topics covered include Shawn Mkhize's longstanding tax dispute with SARS, the extensive powers that the curator bonis Jacob Venter has over Royal AM, the unsuccessful bid by Roy Moodley for Royal AM, what happens if the curator does not receive satisfactory bids for the club, and what the Royal AM case reflects about the PSL clubs' corporate governance and financial sustainability.---------------

In this episode, Edem and Jabu react to the announcement that Zimbabwe's Minister of Sport and IOC Member, Kirsty Coventry, has been elected as the 10th President of the International Olympic Committe. They discuss the historic development as Coventry becomes the first female president of the IOC and the first African president of the organisation, and outline her plans to reimagine The Olympic Partner (TOP) Programme and Olympic broadcasting.---------------

In this episode, Edem is joined by International Olympic Committee Vice President and Presidential Candidate Juan Antonio Samaranch to discuss his vision for the future of the Olympic Movement. They explore his motives and purpose behind bidding for the IOC Presidency, his approach to evolving and repositioning the TOP Programme, and how the IOC should navigate an increasingly complex geopolitical landscape while upholding its principle of political neutrality. The conversation also delves into the future of Olympic broadcasting, including the potential role of streaming platforms and social media networks, as well as Africa's place in the Olympic Movement and the prospect of hosting an Olympic Games on the continent.---------------

In this episode, Edem and Jabu are joined by Dr. Layckan Van Gensen, sports law expert and Junior Lecturer at Stellenbosch University, to discuss how professional athletes in South Africa protect and commercialise their image, the key challenges plaintiffs face when claiming compensation for unauthorised use of their image under the common law of delict, the vulnerabilities South African athletes face in the digital age and the legal safeguards they can implement, the key provisions necessary in a potential Image Rights Act, and global best practices from jurisdictions like the United States that could inform South Africa's future image rights legislation.---------------

In this episode, Jabu and Edem return to review the recently-concluded third season of BetwaySA20, South Africa's premier T20 cricket league. The duo detail the business of the SA20, the league's innovative fan engagement strategy, the commercial partnership portfolio that powers the league and the SA20's significance given the upcoming 2027 ICC Cricket World Cup and cricket's introduction as an Olympic sport at the LA28 Olympic Games. ---------------

In the final episode of this year, Edem and Jabu mark the one-year mark until AFCON 2025 Morocco by having a conversation with African sport business expert, Reda Laraichi. Reda evaluates Morocco's readiness to host AFCON 2025 and the 2030 FIFA World Cup by considering how Morocco is boosting tourism revenues through hosting different sporting competitions, AFCON 2025's commercial landscape and how it will be boosted by the robust cross-collaboration between the public and private sector within the Moroccan economy and how hosting sporting events is fueling the local economy and sports infrastructure development including the 115 000-seater Grand Stade Hassan II. ---------------

In this episode, Edem and Jabu reflect on FIFA's unusual unopposed bidding process in awarding the 2030 and 2034 World Cups, Morocco co-hosting the 2030 World Cup with Spain and Portugal, the African Development Bank issuing a €650m loan to Morocco for World Cup transportation infrastructure development, and Saudi Arabia's successful 2034 World Cup bid with 15 new stadiums planned across four cities. ---------------

In this episode, Edem and Jabu are joined by Visiting Professor at Georgetown University in Qatar, Dr. Danyel Reiche, to reflect on Qatar's journey post-FIFA World Cup 2022, critically examining how the tournament has shaped the nation's sports policy and geopolitical. Danyel, who co-authored "Qatar and the World Cup: Politics, Controversy and Change", extensively interrogates the World Cup's impact on Qatar's foreign policy, Saudi Arabia's rapid rise in world sport after the World Cup, and Qatar Investment Authority's investment outlook after 2022, and the country's long-term vision for its deployment of sports diplomacy to enhance its standing in international relations. ---------------

In this episode, Jabu is joined by Dr. Kamilla Swart-Arries, Program Director of the Masters of Sports & Entertainment Management and Associate Professor at Hamad Bin Khalifa University, to discuss the potential return of Formula 1 to Africa. Dr. Swart-Arries explores the history of F1 on the continent, from the 1958 Moroccan Grand Prix to the last race held in South Africa in 1993. She also examines the prospects of Rwanda and South Africa as frontrunners to host the next African Grand Prix, highlighting the efforts of South African Sports Minister Gayton McKenzie in advocating for Kyalami's return to the F1 circuit. Together, they discuss the strategic and financial commitments needed for an African circuit to successfully host F1, considering the high costs and FIA circuit accreditation requirements involved. ---------------

In this episode, Jabu is joined by leading international sports lawyer, Evert de Bruyn, a key figure behind The Business of Football Conference (BFC), South Africa's first football business summit. Evert discusses the BFC's context within the wider football business ecosystem in South Africa, the brands organising and sponsoring the event and the importance of creating forums for football stakeholders to exchange ideas. He also shares exclusive details about BFC's thematic agenda and line-up of speakers. ---------------

In this episode, Edem and Jabu sit down with the Founder & Chairman of the Professional Fighters League (PFL), Donn Davis, to discuss the highly anticipated launch of PFL Africa. In an exclusive interview, Donn extensively explains the key drivers behind the PFL's strategic expansion to Africa, the significant role played by PFL Africa Chairman Francis Ngannou in the formation of the new PFL regional league, and PFL Africa's unprecedented ticketing and broadcasting model. Donn also touches on the PFL's unique sports-season format, the $100m minority stake investment from SURJ Sports Investments, and the PFL's proven international expansion model following the success of PFL Europe and PFL Middle East. ---------------

In this episode, Founder and Head of Partnerships at the World Freestyle Football Association (WFFA), Dan Wood, joins Edem and Shon to discuss the evolution of freestyle or "street" football, the strategies WFFA is employing to promote freestyle football across Africa and the efforts being made by WFFA to professionalise the sport. Dan also highlights how WFFA's partnership with Predator Energy and Fury Energy aims to unlock the growth of freestyle football in four key African markets through community-based initiatives. ---------------

In this episode, Author of The Athlete Brand Book, Thomas van Shaik, joins Edem and Shon for a comprehensive review of his 600-page book detailing the essential principles of brand-building for athletes. In an extensive deep dive into the modern world of athlete branding, Thomas discusses his five-step rule for athletes wanting to create a personal brand, how athletes from Africa and the world should navigate personal branding in the digital era, and the common challenges athletes face when building a brand. Using leading olympians such as Simone Biles and Letsile Tebogo as case studies, Thomas breaks down why and how athletes should leverage personal branding to attract more commercial sponsorship and foster community engagement with their fans.  ---------------

In this episode, NCAA Division 1 Official and Investor of Cape Town Tigers, Natasha Camy, joins Edem to detail her journey in basketball from being a player to referee and investor. Natasha discusses the main drivers behind founding the Referee Ready Academy, the social impact she has led as a BAL4Her Ambassador and the need for infrastructure development to accelerate the growth of basketball in Africa. Natasha also leaves a word of advice to young women trying with aspirations of entering the world of sport business or professional basketball. ---------------

In this episode, Founder and CEO of The Football Foundation for Africa (FFA), Brian Wesaala, joins Edem and Jabu to preview the third edition of FFA's flagship event, Africa Football Business Summit. Brian recounts the key lessons he and his team have accumulated over the previous editions of the summit and also discusses the purpose and meaning behind this year's summit theme “Unlocking Africa's Youth Potential: Sports & Social Innovation At Play”, what differentiates the Africa Football Business Summit from other sports conferences in Africa, and what delegates can expect at this year's summit. ---------------

In this episode, Founder and CEO of Seasoned Agency, Tommy Makhobela, returns to the podcast to share an insider view of launching a sports and entertainment creative agency in South Africa. In an exclusive interview, Tommy delves into the formative days of Seasoned Agency, the company's partnerships with South African sports and entertainment figures and where he sees Seasoned Agency in the next 10-15 years. Tommy briefly recounts his recent exchange with Minister of Sport, Gayton McKenzie, and Seasoned Agency's interest in reviving South African boxing. ----------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, former Manager: Sponsorship, Marketing & PR at MultiChoice, Nstiki Msuthu, joins Edem and Jabu to consider the outlook for Betway and the Premier Soccer League (PSL) following the recent conclusion of the deal. Ntsika, who is now Director of Sponsorship and Partnership at Rugby Afrique, discusses African sport's reliance on betting companies, the opportunity for Betway to activate their sponsorship through content creation and digital engagement, why South Africans spent a total of R420bn in placing sports bets, and the unique challenges facing Rugby Afrique's sponsorship strategy. ---------------

In this episode, CEO of Omniaudio, Kevin Fine – for the first time since launching Omniaudio – joins Edem and Jabu to provide extensive, behind-the-scene insight into the launch of Omniaudio. Kevin discusses the issues facing advertising on traditional radio, how the platform seeks to address long-standing challenges for content creators such as discoverability and monetisation of content, and more details behind Omniaudio's collaboration with MTN. Africa Business of Sport Podcast is available to listen data-free on Omniaudio via MTN Play. ---------------

In this episode, the International Olympic Committee's first Director of Marketing, Michael Payne, returns to the podcast to examine the legacy of outgoing IOC President Thomas Bach, the IOC members who are potential presidential candidates, the main challenges and priorities for the next IOC President, and whether the IOC's new bidding guidelines will lead to Olympic hosting monopolisation by developed nations with established sporting infrastructure. ----------------

In this episode, President of Enhanced Games, Dr. Aron D'Souza, joins Edem and Jabu to discuss the Enhanced Games, primarily the medical safety and ethical considerations of allowing athletes to use performance-enhancing drugs. Dr. D'Souza also addresses whether the Enhanced Games' commercial revenue is affected by their association with the use of performance boosters, the mixed reception that the concept has been received from the global sports community, why he believes senior officials at the International Olympic Committee are seeking job opportunities with Enhanced, and the level of interest from media companies to broadcast the inaugural edition of the Enhanced Games in 2025. ----------------

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Olympic Marketing expert, Rob Prazmark, joins Edem and Jabu to discuss his assessment of the overall success of Olympic marketing brand activations at Paris 2024, how LVMH leveraged its Paris 2024 official partner rights to maximise its brand visibility, the make up of the LA28 Local Organising Committee team, why LA28 is primied to be a fusion of sport, pop culture and entertainment, and whether an African country should host the 2036 Olympic Games. ----------------

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Paris 2024 Olympic & Paralympic Games Director at VISA, Nicolas Mace, joins Edem and Jabu to discuss how VISA approaches the management of its sport sponsorship portfolio, the history of VISA's longstanding involvement in The Olympic Partner (TOP) Programme, VISA's brand activation objectives at Paris 2024, how the brand is supporting athletes through Team VISA at the Games, and how the present sponsorship activation rollout will inform their Olympic marketing strategy for LA28 and Brisbane 2032. ----------------

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Head of Olympic & Paralympic Division at Toyota Motors Europe, Cedric Borremans, joins Edem and Jabu to discuss the evolution of Toyota's association with The Olympic Partner (TOP) Programme since 2013, the strategy Toyota implemented to mitigate the challenging nature of the Tokyo 2020 Olympic Games, the overarching campaign and brand activation approach for the Paris 2024 Olympic Games, and Toyota's post-Paris 2024 sports sponsorship outlook. ----------------

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Founder of ProTouch Africa, Rebecca Eliot, joins Edem to discuss the connection between the Olympic Movement and African Olympism, ProTouch Africa's philosophy of empowering African athletes through digital fan engagement, the role of blockchain technology in supporting African athletes and the importance of brand partnerships in elevating African athletes on the global stage. ----------------

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Chairman & CEO of T. Burns Sports Group LLC, Terrence Burns, joins Edem and Jabu to examine the unique value of the Olympic Games as a leading global sports marketing platform, the importance of authenticity and purpose in Olympic brand advertising, the crucial role which strong relationships have in Olympic sponsorship management and whether the IOC will renew a number of expiring TOP partner contracts. ----------------

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, CEO of Olympic Broadcasting Services (OBS), Yiannis Exarchos, joins Edem and Jabu to discuss the history of the global broadcasting of the Olympic Games, the strategic motives underlying the formation of OBS by the International Olympic Committee in 2001, the financial importance of Olympic broadcasting and media rights for the IOC, an extensive explanation of the complex television and audiovisual infrastructure required to broadcasting the Paris 2024 Olympic Games globally and the innovative ways that OBS will be deploying technology and artificial intelligence to broadcast the Paris 2024 Olympic Games. ----------------

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Chairman & CEO of Payne Sports Media Strategies and former IOC Marketing Director Michael Payne, joins Edem and Jabu to discuss the evolution of Olympic sponsorship and marketing since 1990s, the crossroads facing the IOC in relation to the future of TOP Programme, the outlook for the IOC's future global broadcasting model and the importance of a successful Paris 2024 Olympic Games for the IOC's immediate commercial future. ----------------

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, SKEMA Business Schools' Professor of Sport & Geopolitical Economy, Professor Simon Chadwick, joins Edem and Jabu to discuss the impact of the snap French election on France's ability to stage the Paris 2024 Olympic Games, the context of Emmanuel Macron's dual image in politics and sport, whether security concerns amid political instability in France and abroad ahead of Paris 2024 are justified, the role of sports diplomacy and soft power at the Olympic Games and the importance of France hosting a peaceful and successful Olympic Games. ----------------

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Managing Director of IOC Television & Marketing Services - Anne-Sophie Voumard joins Edem and Jabu to discuss how TOP partners ensured the delivery of Tokyo 2020, the IOC's ticketing and hospitality plans for Paris 2024, the innovative strategy underpinning the IOC's licensing and merchandising programme for the Games, and the IOC's outlook for the LA28 Olympic Games. ----------------

In this episode, Edem and Jabu examine the drivers behind MultiChoice's $225m (R4.1bn) after-tax loss, how the cost-of-living crisis and currency fluctuations across its core markets influenced the results, and what this all means for the ongoing merger negotiation with Canal+. ----------------

In this episode, Edem is joined by sports marketing expert, Tim Crow, for a comprehensive deep dive into the current state and future of the IOC's The Olympic Partner (TOP) Programme. Tim shares his expertise on the history of the TOP programme, why he believes Toyota is reportedly terminating their $835m association with the IOC, whether betting brands or social media platforms such as TikTok may become TOP partners in the near future, and how security concerns may impact the TOP sponsorship contracts and activations during the Paris 2024 Games. Tim also briefly elaborates on the reasoning behind his $4bn record domestic sponsorship revenue projection for the LA28 Games. ----------------

In this episode, Jabu is joined by Executive Chairman of African Sports & Creative Institute, Will Mbiakop, to conduct a book review of "Africa Sports Industry: Understanding the Game" including a brief discussion on the ongoing book tour, what led to Will deciding to write and publish a book about the African sports industry, and the major themes covered in the book. Jabu and Will also touch on the Africa CEO Forum, the top five investment opportunities in the sports industry in Africa, and how Morocco is gearing up to host the 2025 AFCON and co-host the 2030 FIFA World Cup. To purchase a copy of Africa Sports Industry: Understanding the Game, visit africansci.com ----------------

Founder & CEO of MIZIZI International, Paakow Essandoh, joins Edem and Jabu to announce a ground-breaking partnership between Africa Business of Sport Podcast and MIZIZI International. ----------------

In this episode, Founder of MSKhan Lab, Mohammed Sayeed Khan, joins Edem and Jabu to examine the economic and marketing impact of the Saudi Pro League's superstar acquisition model, average stadium attendances and fan engagement strategies adopted by SPL clubs, the short-term implications of Saudi Arabia's inevitable 2034 World Cup bid success on infrastructure development, the crucial role being played by UAE-based airline Emirates in boosting sport tourism in Dubai, and how Saudi Arabia, UAE and Qatar are collaborating to develop a thriving sport business economy in the Middle East. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

In this episode, Edem is joined by Managing Partner of Hammerton Barca, Daniel Noake, to discuss how his early career experiences at BBC and IMG led to a passion for event management, Hammerton Barca's unique advisory-based value proposition and how it supports governments and other stakeholders in bidding for and delivering global sports events, and the economic impact of Rwanda's pioneering efforts to bring the biggest sports events to Africa. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

In this episode, FIFA's Senior Player Relations & Engagement Manager, Javier Ceppi joins Edem and Shon to examine how robust team cultures contribute to increased player and club performances in major tournaments, the effectiveness of FIFA's Social Media Protection Service in counteracting social media criticism and player mental health concerns, the various programmes and initiatives focused on supporting female players and administrators in football, and the significance of FIFA's decision to directly remunerate footballers for participating in the 2023 FIFA Women's World Cup. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Co-Executive Director: United States at PeacePlayers International, Sally Nnamani, joins Edem to reflect on her varied career in the sports industry and discuss the kind of work she is involved in at PeacePlayers International, strategies for building peaceful and thriving communities through sport, fostering transformation in the current sport for development landscape in Africa, and her advocacy efforts for advancing opportunities for women and girls in sport. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

In this episode, Edem is joined by President of SWA Sports, Aisha Shuaibu to preview the inaugural Sports As A Business Conference. The conversation covers the vision and mission underpinning SWA Sports' purpose to drive economic growth through sports in Africa, the long-term objectives of the Sports As A Business Conference, and working towards building industry-wide credibility in order for the African sport business to attract foreign investment that fuels future growth. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

In this episode, Edem and Jabu react to the news that Canal+ Group has submitted an all-cash mandatory buyout offer to MultiChoice amounting to $2.9bn (R54m). The duo briefly consider the financial details of the offer, Vivendi's intention to merge Canal+ and MultiChoice to create a global media company, what Patrice Motsepe's potential entry into a deal could potentially bring and why Bowmans (Law Firm) could play a pivotal role in closing this sports media M&A deal. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

In this episode, Head of League Operations at the Basketball Africa League (BAL), Ruben Boumtje-Boumtje, joins Jabu to assess the success of the recently concluded BAL Kalahari Conference, the prospect of an increase in participating teams in future BAL editions, the ongoing preparations for the upcoming BAL Nile Conference in Egypt, how the BAL develops and positions its social impact initiatives to uplift local communities and the critical importance of fostering business and commercial opportunities that grow basketball in Africa. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

In this episode, Jabu is joined by Director of Corporate Communications & Public Affairs at the International Olympic Committee (IOC), Christian Klaue, to discuss how the postponement of Tokyo 2022 impacted the preparation and readiness for Paris 2024, the long-term socioeconomic impact of the $2.2bn Olympic Village in Paris, the role of TOP partners in organising and financing the Olympic Games, the IOC's position on global geopolitical developments ahead of Paris 2024, the significance and relevance of the Olympic True as a symbol of peace, and how Paris 2024 will be the most environmentally sustainable Olympic Games ever staged. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

In this episode, Jabu sits down with Managing Director of LaLiga Africa, Tresor Penku, for a wide-ranging interview in which Tresor discusses LaLiga Africa's marketing and fan engagement approach, how LaLiga Africa and LaLiga clubs effectively collaborate to support expansion in Africa, what mainly attracts LaLiga clubs to the African continent and the impact of LaLiga Africa's women's football initiatives in Africa. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

In this episode, Edem, Jabu and Ndeye explore the business of basketball in Africa by examining NBA Africa, Basketball Africa League (BAL) and the highly anticipated BAL Kalahari Conference playoffs in Pretoria. The trio discuss why the NBA launched an African division, the strategic significance of the recent opening of a NBA Africa office in Kenya, and the commercial portfolio and ownership structures of the BAL and participating teams. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Shon is joined by Founder of Bridged - A Sports & Entertainment Resource, Ella Ireri, to discuss her journey in the sports industry including why and how she pursued a career in the sports industry, the challenges she has faced while paving a career path in the world of sport, the purpose and experiences that underpinned her desire to found Bridged and her message to young people dreaming of careers in the sports industry. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

In this episode, Edem is joined by Sports Marketing expert, Jon Boafo, to discuss the popularity and cultural significance of the AFCON's unofficial theme song ‘Coup de Marteau', the influence of the presence of African football legends at the tournament, why CAF and national associations ought to integrate local content creators in their marketing strategies going forward and how Cote d'Ivoire can leverage their successful hosting of AFCON to drive infrastructure sustainability and boost tourism. -------------------⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

In this episode, Edem and Ndeye discuss the main and trends findings of the #AfricaScores AFCON social media report, why AFCON 2023 produced record-high digital engagement and how the Confederation of African Football achieved substantial engagement and follower increases during the tournament. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023.